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This isn’t, however, just a public relations challenge for organizational leaders;
corporate social responsibility is a very real issue for job seekers. For the 2007
Cone’s Millennial Cause Study, 68 percent of Generation Y’ers stated that they currently do or will refuse to work for a company that does not have a strong corporate social responsibility record, and 75 percent will pay particularly close attention, both for employment and consumer choices, to companies who have strong
CSR records. Numerous studies have found that a company’s CSR record will affect
an organization’s ability to recruit and retain qualified employees (i.e., Chesloff,
2010; Greening & Turban, 2000). Murray’s (2008) survey found that one third of
the respondents felt working for a caring and responsible employer was more important than the salary that they earned, and nearly one half would turn away from
an employer with a negative corporate social responsibility history.
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Daniel P. Modaff (Organizational Communication: Foundations, Challenges, and Misunderstandings)