Crafts Importance Quotes

The most important things to remember about back story are that (a) everyone has a history and (b) most of it isn’t very interesting.

When you're socially awkward, you're isolated more than usual, and when you're isolated more than usual, your creativity is less compromised by what has already been said and done. All your hope in life starts to depend on your craft, so you try to perfect it. One reason I stay isolated more than the average person is to keep my creativity as fierce as possible. Being the odd one out may have its temporary disadvantages, but more importantly, it has its permanent advantages.

At one time I thought the most important thing was talent. I think now that — the young man or the young woman must possess or teach himself, train himself, in infinite patience, which is to try and to try and to try until it comes right. He must train himself in ruthless intolerance. That is, to throw away anything that is false no matter how much he might love that page or that paragraph. The most important thing is insight, that is ... curiosity to wonder, to mull, and to muse why it is that man does what he does. And if you have that, then I don't think the talent makes much difference, whether you've got that or not. [Press conference, University of Virginia, May 20, 1957]

Good writing is always about things that are important to you, things that are scary to you, things that eat you up.

The most important things are the hardest things to say. They are the things you get ashamed of because words diminish your feelings - words shrink things that seem timeless when they are in your head to no more than living size when they are brought out.

All writing problems are psychological problems. Blocks usually stem from the fear of being judged. If you imagine the world listening, you'll never write a line. That's why privacy is so important. You should write first drafts as if they will never be shown to anyone.

How does one craft happiness out of something as important, as complicated, as unrepeatable and as easily damaged as life?

What I don't write is as important as what I write.

Don’t give up. Push through the droughts. Channel the inevitable disappointments back into your craft. Break molds. Think. Create. But most importantly, stay alive. And in the meantime, make it about others. That seems to work. Stay strong. Live on. And power to the local dreamer.

When I speak of life and love as expanding with age, sex seems the least important thing. At any age we grow by the enlarging of consciousness, by learning a new language, or a new art or craft (gardening?) that implies a new way of looking at the universe. Love is one of the great enlargers of the person because it requires us to "take in" the stranger and to understand him, and to exercise restraint and tolerance as well as imagination to make the relationship work.

With so much reading ahead of you, the temptation might be to speed up. But in fact it’s essential to slow down and read every word. Because one important thing that can be learned by reading slowly is the seemingly obvious but oddly underappreciated fact that language is the medium we use in much the same way a composer uses notes, the way a painter uses paint. I realize it may seem obvious, but it’s surprising how easily we lose sight of the fact that words are the raw material out of which literature is crafted.

The most important step in developing skillful speech is to think before speaking.

You know, those men: bike riding, knitted sweater? Pretends Facebook isn’t important to him, but it really is?” I was met with a blank stare, so carried on. “Craft beer, start-ups, sense of entitlement? Reads books by Alain de Botton, needs a girlfriend who doesn’t threaten his mediocrity?

You’ve crafted this bored veneer, but you’re always giving yourself away in moments like that. In the moments that really matter.

You digest and absorb your life by turning it into stories,' he says, 'the same way this theater seems to digest people.' With one hand, he points to a carpet stain, this dark stain sticky and growing mold, branched with arms and legs. Other events—the ones you can’t digest—they poison you. Those worst parts of your life, those moments you can’t talk about, they rot you from the inside out. Until you’re Cassandra’s wet shadow on the ground. Sunk in your own yellow protein mud. But the stories that you can digest, that you can tell—you can take control of those past moments. You can shape them, craft them. Master them. And use them to your own good. Those are stories as important as food. Those are stories you can use to make people laugh or cry or sick. Or scared. To make people feel the way you felt. To help exhaust that past moment for them and for you. Until that moment is dead. Consumed. Digested. Absorbed.

the only art we can create is that which authentically reflects who we are. Our soul is the material for all we create. Thus, to nurture the artisan soul, essence is far more important than talent.

But none of them taught me the things I learned from Carrie White. The most important is that the writer’s original perception of a character or characters may be as erroneous as the reader’s. Running a close second was the realization that stopping a piece of work just because it’s hard, either emotionally or imaginatively, is a bad idea. Sometimes you have to go on when you don’t feel like it, and sometimes you’re doing good work when it feels like all you’re managing is to shovel shit from a sitting position.

Have you noticed the words which Old Testament people use when someone important calls them by name? They don't say "What?" or "Yes?" They answer with the curious sentence, "Here I am". So much is in that sentence: readiness to respond, a willing servitude, an offering of oneself to the other.

The most important things to remember about backstory are that (a) everyone has a history and (b) most of it isn't very interesting. Stick to the parts that are, and don't get carried away with the rest. Life stories are best received in bars, and only then an hour or so before closing time, and if you are buying.

The most important factor of art is the love of it; the rest will come. If you enjoy your craft, the end product is always something you treasure.

I hope what I’ve learned helps you find your way. Most of all, I hope you’ve learned that in this world of mines and crafting, the most important thing you can craft is you.

The opposite of play is not work—the opposite of play is depression.” He explains, “Respecting our biologically programmed need for play can transform work. It can bring back excitement and newness to our job. Play helps us deal with difficulties, provides a sense of expansiveness, promotes mastery of our craft, and is an essential part of the creative process. Most important, true play that comes from our own inner needs and desires is the only path to finding lasting joy and satisfaction in our work. In the long run, work does not work without play.”2

The glass display cases had shown rock-throwers crafted by the Australian aborigines - like giant wooden shoehorns, they'd looked, but smoothed and carved and ornamented with the most painstaking care. In the 40,000 years since anatomically modern humans had migrated to Australia from Asia, nobody had invented the bow-and-arrow. It really made you appreciate how non-obvious was the idea of Progress. Why would you even think of Invention as something important, if all your history's heroic tales were of great warriors and defenders instead of Thomas Edison? How could anyone possibly have suspected, while carving a rock-thrower with painstaking care, that someday human beings would invent rocket ships and nuclear energy?

The Hermit is an important tarot card with much to tell us, but he tends not to be so welcome around the bonfire.

A fact is interesting, an idea is important, but only a story, a good argument, a well-crafted narrative is amazing, never to be forgotten.

Blackadder was fifty-four and had come to editing Ash out of pique. He was the son and grandson of Scottish schoolmasters. His grandfather recited poetry on firelight evenings: Marmion, Childe Harold, Ragnarok. His father sent him to Downing College in Cambridge to study under F. R. Leavis. Leavis did to Blackadder what he did to serious students; he showed him the terrible, the magnificent importance and urgency of English literature and simultaneously deprived him of any confidence in his own capacity to contribute to, or change it. The young Blackadder wrote poems, imagined Dr Leavis’s comments on them, and burned them.

This kind of art school is for me the least important. A spiritual structure is needed. If a person is an artist he can use the most primitive of instruments:- a broken knife is enough. Otherwise it remains a craft school.

TV came relatively late to the King household, and I’m glad. I am, when you stop to think of it, a member of a fairly select group: the final handful of American novelists who learned to read and write before they learned to eat a daily helping of video bullshit. This might not be important. On the other hand, if you’re just starting out as a writer, you could do worse than strip your television’s electric plug-wire, wrap a spike around it, and then stick it back into the wall. See what blows, and how far. Just an idea.

This is important to writing. . . that is, it is important to my own writing. This. . . is landscape! Mine. This dirt came from the prairie where I was a child. I played in it, dug in it, planted in it, and walked over it. It is where I began. And all my writing begins with a landscape such as this. A place.

Favourable Chance, I fancy, is the god of all men who follow their own devices instead of obeying a law they believe in. Let even a polished man of these days get into a position he is ashamed to avow, and his mind will be bent on all the possible issues that may deliver him from the calculable results of that position. Let him live outside his income, or shirk the resolute honest work that brings wages, and he will presently find himself dreaming of a possible benefactor, a possible simpleton who may be cajoled into using his interest, a possible state of mind in some possible person not yet forthcoming. Let him neglect the responsibilities of his office, and he will inevitably anchor himself on the chance that the thing left undone may turn out not to be of the supposed importance. Let him betray his friend's confidence, and he will adore that same cunning complexity called Chance, which gives him the hope that his friend will never know. Let him forsake a decent craft that he may pursue the gentilities of a profession to which nature never called him, and his religion will infallibly be the worship of blessed Chance, which he will believe in as the mighty creator of success. The evil principle deprecated in that religion is the orderly sequence by which the seed brings forth a crop after its kind.

It's odd how we prioritize the things the things that matter to us. We choose a career or job; we choose a city or place to live. We make so many things important to us, but in all the things we factor in as we craft our futures, we make the people in our lives a commodity of, at best, secondary importance. We would take a job and give up our people rather than choose a tribe and give up the job.

The most productive writers and creative people I know realize that dreaming and daydreaming are important parts of how writers work. We might not know, now, what to do with the images our dreams or daydreams provide, but one day, if we continue to try to unravel their meaning, as Naylor’s process illustrates, we will.

Minimalism is not a goal. Reducing the number of possessions that you have is not a goal unto itself. I think minimalism is a method for individuals to find the things that are entirely important to them. It's a prologue for crafting your own unique story.

Begin your writing, fiction or article, where the action begins. This action can be internal (e.g., an important insight or personal decision) or external (e.g., a murder or calamity). Begin too early, you lose your reader. Begin too late, you lose your story.

Never place your punch at the beginning of a column nor at the end. Sneak it in where it's least expected. Fill a whole column with drivel, just to get in that one important line.

When you were building that all-important stairway to heaven, you couldn't just stand around with your hammer in your hand.

It’s also important to remember it’s not about the setting, anyway—it’s about the story, and it’s always about the story.

Mastering the art of selling involves mastering the craft of providing your clients the education, products, services, and personal contact before, during and after the sale that they want, need and, more important, deserve. That’s how you succeed. That’s how you’ll not only survive and grow in this business, but will thrive, prosper, and achieve greatness through it.

Defensive people aren’t listening while you’re talking; they’re personalizing what you say and crafting a response. Their response has much more to do with them than it does with you. They are focused only on getting their needs met and resisting any change in your dynamic. But healthy relationships are not one-sided. The needs of both individuals are equally important.

Readability of code is now my first priority. It's more important than being fast, almost as important as being correct, but I think being readable is actually the most likely way of making it correct.

A reporter once asked me why I think progressive men who earn significantly less than their breadwinning wives still won't quit their jobs to take care of their children. Why do they still hold on to their careers, even if taking care of the children would make more financial sense because the cost of childcare is higher than their net salary? I think I know the answer to that now, and it sucks. Women are not expected to live a life for themselves. When women dedicate their lives to children, it is deemed a worthy and respectable choice. When women dedicate themselves to a passion outside of the family that doesn't involve worshiping their husbands or taking care of their kids, they're seen as selfish, cold, or unfit mothers. But when a man spends hours grueling over a craft, profession, or project, he's admired and seen as a genius. And when a man finds a woman who worships him, who dedicates her life to serving him, he's lucky. But when a man dedicates himself to taking care of his children it's seen as a last resort. That it must be because he ran out of other options. That it's plan Z. That it's an indicator of his inability to provide for his family. Basically, that he's a fucking loser. I think it's one of the most important falsehoods we need to shatter when talking about women's rights.

It was important, his father said, to craft the backs of cabinets and fences properly, even though they were hidden. “He loved doing things right. He even cared about the look of the parts you couldn’t see.

The most important things to remember about back story are that (a) everyone has a history and (b) most of it isn’t very interesting. Stick to the parts that are, and don’t get carried away with the rest. Long life stories are best received in bars, and only then an hour or so before closing time, and if you are buying.

Between the onion and the parsley, therefore, I shall give the summation of my case for paying attention. Man's real work is to look at the things of the world and to love them for what they are. That is, after all, what God does, and man was not made in God's image for nothing. The fruits of his attention can be seen in all the arts, crafts, and sciences. It can cost him time and effort, but it pays handsomely. If an hour can be spent on one onion, think how much regarding it took on the part of that old Russian who looked at onions and church spires long enough to come up with St. Basil's Cathedral. Or how much curious and loving attention was expended by the first man who looked hard enough at the inside of trees, the entrails of cats, the hind ends of horses and the juice of pine trees to realize he could turn them all into the first fiddle. No doubt his wife urged him to get up and do something useful. I am sure that he was a stalwart enough lover of things to pay no attention at all to her nagging; but how wonderful it would have been if he had known what we know now about his dawdling. He could have silenced her with the greatest riposte of all time: Don't bother me; I am creating the possibility of the Bach unaccompanied sonatas. But if man's attention is repaid so handsomely, his inattention costs him dearly. Every time he diagrams something instead of looking at it, every time he regards not what a thing is but what it can be made to mean to him - every time he substitutes a conceit for a fact - he gets grease all over the kitchen of the world. Reality slips away from him; and he is left with nothing but the oldest monstrosity in the world: an idol. Things must be met for themselves. To take them only for their meaning is to convert them into gods - to make them too important, and therefore to make them unimportant altogether. Idolatry has two faults. It is not only a slur on the true God; it is also an insult to true things. They made a calf in Horeb; thus they turned their Glory into the similitude of a calf that eateth hay. Bad enough, you say. Ah, but it was worse than that. Whatever good may have resided in the Golden Calf - whatever loveliness of gold or beauty of line - went begging the minute the Israelites got the idea that it was their savior out of the bondage of Egypt. In making the statue a matter of the greatest point, they missed the point of its matter altogether.

In my opinion it is not the writer's job to solve such problems as God, pessimism, etc; his job is merely to record who, under what conditions, said or thought what about God or pessimism. The artist is not meant to be a judge of his characters and what they say; his only job is to be an impartial witness. I heard two Russians in a muddled conversation about pessimism, a conversation that solved nothing; all I am bound to do is reproduce that conversation exactly as I heard it. Drawing conclusions is up to the jury, that is, the readers. My only job is to be talented, that is, to know how to distinguish important testimony from unimportant, to place my characters in the proper light and speak their language.

It’s also important to remember that no one is “the bad guy” or “the best friend” or “the whore with a heart of gold” in real life; in real life we each of us regard ourselves as the main character, the protagonist, the big cheese; the camera is on us, baby.

To my mind, the most important thing in any form of fiction is the human element, but only if it takes us beyond the everyday, into situations that examine the complexities that may fascinate or puzzle us. To dwell on the mundane as some kind of a writing exeercise is useless.

Norvig: I think one of the most important things is being able to keep everything in your head at once. If you can do that you have a much better chance of being successful. That makes a small program easier. For a bigger program, you need extra tools to be able to handle that.

Thin description leaves the reader feeling bewildered and nearsighted. Overdescription buries him or her in details and images. The trick is to find a happy medium. It’s also important to know what to describe and what can be left alone while you get on with your main job, which is telling a story. I

I am, when you stop to think of it, a member of a fairly select group: the final handful of American novelists who learned to read and write before they learned to eat a daily helping of video bullshit. This might not be important. On the other hand, if you’re just starting out as a writer, you could do worse than strip your television’s electric plug-wire, wrap a spike around it, and then stick it back into the wall. See what blows, and how far. Just an idea.

And the dagger?" "Is that really -?" "Katoptris," Piper said proudly. "Belonged to Helen of Troy." I yelped. "You have Helen of Troy's dagger? Where did you find it?" Piper shrugged. "In a shed at camp." I felt like pulling out my hair. I remembered the day Helen received that dagger as a wedding present. Such a gorgeous blade, held by the most beautiful woman ever to walk the earth. (No offence to the billions of other women out there who are also quite enchanting; I love you all.) And Piper had found this historically significant, well-crafted, powerful weapon in a shed? Alas, time makes bric-a-brac of everything, no matter how important.

Well, I just took a nap on an enchanting table. And when I did, I learned something very important. Enchanting tables are very, very uncomfortable. In other words, nothing happened. I feel like I’ve been scammed! I just want to be able to kick a zombie so hard it flies back thirty blocks. At least thirty. Is that too much to ask?! Hurrmmmph!

Why is it important to look at fiction writing through the lens of emotional experience? Because that’s the way readers read. They don’t so much read as respond. They do not automatically adopt your outlook and outrage. They formulate their own. You are not the author of what readers feel, just the provocateur of those feelings. You may curate your characters’ experiences and put them on display, but the exhibit’s meaning is different in thousands of ways for thousands of different museum visitors, your readers. Not

While CEO of P&G, John Pepper was once asked in an interview which skill or characteristic was most important to look for when hiring new employees. Was it leadership? Analytical ability? Problem solving? Collaboration? Strategic thinking? Or something else? His answer was integrity. He explained, “All the rest, we can teach them after they get here.

Enthusiasm is more important to mastery than innate ability, it turns out, because the single most important element in developing an expertise is your willingness to practice.

Those are the three keys: the want and the opposition to the want need to be important, necessary, and urgent. The result should be the kind of conflict that interests readers.

...sense of reality is important in any work of fiction...

What is important to Aristotle is that what you feel can teach you what you think. Emotion is intelligent.

While we have much to learn from indigenous cultures about forms of rituals and how ritual works, we cannot simply adopt their rituals and settle them neatly onto our psyches. It is important that we listen deeply, once again, to the dreaming earth and craft rituals that are indigenous to us, that reflect our unique patterns of wounding and disconnection from the land. These rituals will have the potency to mend what has been torn, heal what has been neglected. This is one way that we may return to the land and offer our deepest amends to those we have harmed.

The first and most important step in intuitive witchcraft is finding yourself—or if you’ve lost yourself, re-finding yourself. By knowing who you are, you hold the keys to your own freedom.

And "sharing the work of survival," therefore, means resisting every temptation towards independence, towards personal liberty, towards "doing your own thing". This takes s sober vigilance and a persistent labour in a world which elevates the individual above the community, in a society which claims that individual desires are more important than contracts, commitments, and the good of the family

intellectual understanding is one of the best versions of the Golden Rule: Listen to others as you would have others listen to you. Precise demonstration of truth is important but not as important as the communal pursuit of it. Put in terms of Kant's categorical imperative, When addressing someone else's ideas, your obligation is to treat them as you believe all human beings ought to treat one another's ideas." WAYNE C. BOOTH,

Politics, kinship, and craft also happen to embrace some of the most important things in life: caring about your influence on the world, connecting meaningfully with others, and working hard to create something worthwhile.

The most important is that the writer’s original perception of a character or characters may be as erroneous as the reader’s. Running a close second was the realization that stopping a piece of work just because it’s hard, either emotionally or imaginatively, is a bad idea. Sometimes you have to go on when you don’t feel like it, and sometimes you’re doing good work when it feels like all you’re managing is to shovel shit from a sitting position.

...perhaps the intentions of the poet are not that important. What is important nowadays is that although Homer might have thought he was telling that story, he was actually telling something far finer: the story of a man, a hero, who is attacking a city he knows he will never conquer, who knows he will die before it falls; and the still more stirring tale of men defending a city whose doom is already known to them, a city that is already in flames.

Writers have come to master nearly every trade. They are inventors and entrepreneurs of character, plot, and dialogue. They are the eager scientists that can’t wait to try out their new experiment. They are the maestros of the symphony that plays in their head, conducting what happens, where, and at what precise moment. They are engineers and architects that design the structure of their piece so it stands the test of time and continues to fire on all cylinders. They play mechanics and doctors in their revisions, hoping they prescribe the correct diagnosis to fix the piece’s 'boo boos'. They are salesmen who pitch not an idea or a product, but themselves, to editors, publishers, and more importantly, their readers. They are teachers who through their craft, preach to pupils about what works and what doesn’t work and why. Writers can make you feel, can make you think, can make you wonder, but they can also grab your hand and guide you through their maze. Similar to what Emerson stated in 'The Poet,' writers possess a unique view on life, and with their revolving eye, they attempt to encompass all. I am a writer.

Write what is important to you, regardless of fashion or marketability or anything like that – all those things are so far out of your control that you may as well not think about them. Of course, this may mean you’ll never be published but that’s a risk we all take every single time we set hands to keyboard or pen to paper. For me, if I can sit back at the end of a project and say, ‘yes, I stayed honest, I said what I wanted to say, and I made it sing to the best of my ability’, then I’m happy enough. Of course, if anyone wants to buy the damned thing off me when I’m done, that’s jam I won’t refuse.

There are a thousand small honest breweries in this country that because they have been too poor and localized to compete with the big boys have been forced to close, or else operate under famous names while they turn out yeast, or hops, or some other important but unnamed ingredient of the main company's beer. Now, with the trains full of soldiers and supplies rather than pale ale, perhaps people far from the great breweries will turn again to their local beer factories and discover, as their fathers did thirty years ago, that a beer carried quietly three miles is better than one shot across three thousand on a fast freight.

Academics place much more importance on rigorous logic. There is also admiration in the profession for subtle reasoning. And mastery of the craft shows itself in the elegance of the intellectual super-structure…. The practitioner, on the other hand, uses economic theory only to the extent that he finds it useful in comprehending the problem at hand, so that practical courses of action will emerge which can be evaluated not merely in narrow economic cost-benefit terms, but by taking into account a wider range of considerations…. A practitioner is not judged by the rigour of his logic or by the elegance of his presentation. He is judged by results.

These are the kinds of supervisors who move through life lightly, for they are unburdened by genius. The only thing they have to teach you is how important it is not to be like them. But how mad can you get at these people? It isn’t their fault. They were promoted past their abilities. You learn not to expect much from them. Like houseplants.

As central expressions of patriotism, these changes guaranteed that religious sentiment would be not just a theme pressed by a transitory administration but rather a lasting trait of the nation. The addition of “one nation under God” to the Pledge of Allegiance ensured that the new fusion of piety and patriotism that conservatives had crafted over the past two decades would be instilled in the next generation of children and beyond. From then on, their interpretation of America’s fundamental nature would have a seemingly permanent place in the national imagination. And with “In God We Trust” appearing on postage stamps and paper currency, the daily interactions citizens made through the state—sending mail, swapping money—were similarly sacralized. The addition of the religious motto to paper currency was particularly important, as it formally confirmed a role for capitalism in that larger love of God and country. Since then, every act of buying and selling in America has occurred through a currency that proudly praises God.

Biblical preaching must address three important questions: (1) What kinds of people in our community do we exclude from sitting with us and hearing our sermons (Mark 2:16)? (2) What life situations must people overcome before we allow them to hear our sermons (John 4:17)? (3) What geographical environments do we exclude from our preaching (John 8:48)?

As most young candidates for the pains and penalties of whaling stop at this same New Bedford, thence to embark on their voyage, it may as well be related that I, for one, had no idea of so doing. For my mind was made up to sail in no other than a Nantucket craft, because there was a fine, boisterous something about everything connected with that famous old island, which amazingly pleased me. Besides though New Bedford has of late been gradually monopolizing the business of whaling, and though in this matter poor old Nantucket is now much behind her, yet Nantucket was her great original— the Tyre of this Carthage;—the place where the first dead American whale was stranded. Where else but from Nantucket did those aboriginal whalemen, the Red-Men, first sally out in canoes to give chase to the Leviathan? And where but from Nantucket, too, did that first adventurous little sloop put forth, partly laden with imported cobblestones—so goes the story— to throw at the whales, in order to discover when they were nigh enough to risk a harpoon from the bowsprit?

But instead of letting me see any ray of hope, God afflicted me with a most grievous martyrdom which lasted for three days. It brought sharply home to me the bitter grief felt by the Blessed Virgin and St. Joseph as they searched for the Child Jesus. I was alone in a desert waste — or rather, my soul was like a fragile skiff tossing without a pilot in a stormy sea. I knew that Jesus was there, asleep in my craft, but the night was too black for me to see Him. All was darkness. Not even a flash of lightning pierced the clouds. There’s nothing reassuring about lightning, but, at least, if the storm had burst, I should have been able to glimpse Jesus. But it was night, the dark night of the soul. Like Jesus during His Agony in the Garden, I felt myself abandoned and there was no help for me on earth or in heaven. God had abandoned me. Nature herself seemed to share my misery. The sun never shone once during those three days and the rain fell in torrents. I have noticed that, at all the important moments of my life, nature has mirrored my soul. When I wept the sky wept with me, and when I was happy the sun shone without a cloud in the sky.

He had two lives: an open one, seen and known by all who needed to know it, full of conventional truth and conventional falsehood, exactly like the lives of his friends and acquaintances; and another life that went on in secret. And through some strange, perhaps accidental, combination of circumstances, everything that was of interest and importance to him, everything that was essential to him, everything about which he felt sincerely and did not deceive himself, everything that constituted the core of his life was going on concealed from others; while all that was false, the shell in which he hid to cover the truth … went on in the open. Judging others by himself, he did not believe what he saw, and always fancied that every man led his real, most interesting life under cover of secrecy as under cover of night.

Craft is about who has the power to write stories, what stories are historicized and who historicizes them, who gets to write literature and who folklore, whose writing is important and to whom, in what context. This is the process of standardization. If craft is teachable, it is because standardization is teachable. These standards must be challenged and disempowered. Too often craft is taught only as what has already been taught before.

What’s a mainstream millennial?’ Darcy asked. ‘Have I made this term up?’ I questioned myself. ‘I’m sure I’ve seen it on the internet. You know those men: bike-riding, knitted jumper, loves Jeremy Corbyn? Pretends Facebook isn’t important to them but it really is?’ I was met with a blank stare, so carried on. ‘Craft beer, start-ups, sense of entitlement? Reads books by Alain de Botton, needs a girlfriend who doesn’t threaten their mediocrity?

the fact is, our relationships to these corporations are not unambiguous. some memebers of negativland genuinely liked pepsi products. mca grew up loving star wars and didn't mind having his work sent all over the united states to all the "cool, underground magazines" they were marketing to--why would he? sam gould had a spiritual moment in the shower listening to a cd created, according to sophie wong, so that he would talk about tylenol with his independent artist friends--and he did. many of my friends' daughters will be getting american girl dolls and books as gifts well into the foreseeable future. some skateboarders in washington, dc, were asked to create an ad campaign for the east coast summer tour, and they all love minor threat--why not use its famous album cover? how about shilling for converse? i would have been happy to ten years ago. so what's really changed? the answer is that two important things have changed: who is ultimately accountable for veiled corporate campaigns that occasionally strive to obsfucate their sponsorship and who is requesting our participation in such campaigns. behind converse and nike sb is nike, a company that uses shit-poor labor policies and predatory marketing that effectively glosses over their shit-poor labor policies, even to an audience that used to know better. behind team ouch! was an underground-savvy brainreservist on the payroll of big pharma; behind the recent wave of street art in hip urban areas near you was omd worldwide on behalf of sony; behind your cool hand-stenciled vader shirt was lucasfilm; and behind a recent cool crafting event was toyota. no matter how you participated in these events, whether as a contributor, cultural producer, viewer, or even critic, these are the companies that profited from your attention.

What we feel and how we feel is far more important than what we think and how we think. Feeling is the stuff of which our consciousness is made, the atmosphere in which all our thinking and all our conduct is bathed. All the motives which govern and drive our lives are emotional. Love and hate, anger and fear, curiosity and joy are the springs of all that is most noble and most detestable in the history of men and nations. The opening sentence of a sermon is an opportunity. A good introduction arrests me. It handcuffs me and drags me before the sermon, where I stand and hear a Word that makes me both tremble and rejoice. The best sermon introductions also engage the listener immediately. It’s a rare sermon, however, that suffers because of a good introduction. Mysteries beg for answers. People’s natural curiosity will entice them to stay tuned until the puzzle is solved. Any sentence that points out incongruity, contradiction, paradox, or irony will do. Talk about what people care about. Begin writing an introduction by asking, “Will my listeners care about this?” (Not, “Why should they care about this?”) Stepping into the pulpit calmly and scanning the congregation to the count of five can have a remarkable effect on preacher and congregation alike. It is as if you are saying, “I’m about to preach the Word of God. I want all of you settled. I’m not going to begin, in fact, until I have your complete attention.” No sermon is ready for preaching, not ready for writing out, until we can express its theme in a short, pregnant sentence as clear as crystal. The getting of that sentence is the hardest, most exacting, and most fruitful labor of study. We tend to use generalities for compelling reasons. Specifics often take research and extra thought, precious commodities to a pastor. Generalities are safe. We can’t help but use generalities when we can’t remember details of a story or when we want anonymity for someone. Still, the more specific their language, the better speakers communicate. I used to balk at spending a large amount of time on a story, because I wanted to get to the point. Now I realize the story gets the point across better than my declarative statements. Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell. Limits—that is, form—challenge the mind, forcing creativity. Needless words weaken our offense. Listening to some speakers, you have to sift hundreds of gallons of water to get one speck of gold. If the sermon is so complicated that it needs a summary, its problems run deeper than the conclusion. The last sentence of a sermon already has authority; when the last sentence is Scripture, this is even more true. No matter what our tone or approach, we are wise to craft the conclusion carefully. In fact, given the crisis and opportunity that the conclusion presents—remember, it will likely be people’s lasting memory of the message—it’s probably a good practice to write out the conclusion, regardless of how much of the rest of the sermon is written. It is you who preaches Christ. And you will preach Christ a little differently than any other preacher. Not to do so is to deny your God-given uniqueness. Aim for clarity first. Beauty and eloquence should be added to make things even more clear, not more impressive. I’ll have not praise nor time for those who suppose that writing comes by some divine gift, some madness, some overflow of feeling. I’m especially grim on Christians who enter the field blithely unprepared and literarily innocent of any hard work—as though the substance of their message forgives the failure of its form.

Many children make up, or begin to make up, imaginary languages. I have been at it since I could write. But I have never stopped, and of course, as a professional philologist (especially interested in linguistic aesthetics), I have changed in taste, improved in theory, and probably in craft. Behind my stories is now a nexus of languages (mostly only structurally sketched). But to those creatures which in English I call misleadingly Elvesfn11 are assigned two related languages more nearly completed, whose history is written, and whose forms (representing two different sides of my own linguistic taste) are deduced scientifically from a common origin. Out of these languages are made nearly all the names that appear in my legends. This gives a certain character (a cohesion, a consistency of linguistic style, and an illusion of historicity) to the nomenclature, or so I believe, that is markedly lacking in other comparable things. Not all will feel this as important as I do, since I am cursed by acute sensibility in such matters.

But TV came relatively late to the King household, and I’m glad. I am, when you stop to think of it, a member of a fairly select group: the final handful of American novelists who learned to read and write before they learned to eat a daily helping of video bullshit. This might not be important. On the other hand, if you’re just starting out as a writer, you could do worse than strip your television’s electric plug-wire, wrap a spike around it, and then stick it back into the wall. See what blows, and how far. Just an idea.

In America, where writers are preoccupied with the craft of writing, I always try to introduce this concept of the badly written good story. Turning the hierarchy around and putting passion on top and not craft, because when you just focus on craft, you can write something that is very sterile. It looks beautiful, but soulless. So I warn them that, often in writing programs, articulation and clarity are more important than what you actually say . . . And you say, “It’s so well-written, but who gives a fuck?” For certain, the guy who wrote it doesn’t give a fuck. It’s not something that has to do with his life; it’s just something well-written and illuminating, and writing is not about that. The best stories you usually hear are stories that people feel some type of urgency about . . . Nobody else in the world would look at writing as craftsmanship—it’s totally this Protestant hardworking ethic. You go into this kind of infinite space of imagination and you fence yourself in with all kinds of laws. Why do we have to keep playing this strange game?

Working hard is important. But more effort does not necessarily yield more results. “Less but better” does. Ferran Adrià, arguably the world’s greatest chef, who has led El Bulli to become the world’s most famous restaurant, epitomizes the principle of “less but better” in at least two ways. First, his specialty is reducing traditional dishes to their absolute essence and then re-imagining them in ways people have never thought of before. Second, while El Bulli has somewhere in the range of 2 million requests for dinner reservations each year, it serves only fifty people per night and closes for six months of the year. In fact, at the time of writing, Ferran had stopped serving food altogether and had instead turned El Bulli into a full-time food laboratory of sorts where he was continuing to pursue nothing but the essence of his craft.1 Getting used to the idea of “less but better” may prove harder than it sounds, especially when we have been rewarded in the past for doing more … and more and more. Yet at a certain point, more effort causes our progress to plateau and even stall. It’s true that the idea of a direct correlation between results and effort is appealing. It seems fair. Yet research across many fields paints a very different picture. Most people have heard of the “Pareto Principle,” the idea, introduced as far back as the 1790s by Vilfredo Pareto, that 20 percent of our efforts produce 80 percent of results. Much later, in 1951, in his Quality-Control Handbook, Joseph Moses Juran, one of the fathers of the quality movement, expanded on this idea and called it “the Law of the Vital Few.”2 His observation was that you could massively improve the quality of a product by resolving a tiny fraction of the problems. He found a willing test audience for this idea in Japan, which at the time had developed a rather poor reputation for producing low-cost, low-quality goods. By adopting a process in which a high percentage of effort and attention was channeled toward improving just those few things that were truly vital, he made the phrase “made in Japan” take on a totally new meaning. And gradually, the quality revolution led to Japan’s rise as a global economic power.3

When you start crafting a story and characters, there is something so crazy important that you must always keep it in the back of your mind: there is no single force on this planet more powerful than that of empathy...   Hulk knows your likely counter already: “Oh yeah, Hulk? Well what about Galactus! Galactus is totally the most powerful!!!!”   Pssssh. How does Galactus get defeated? It’s because Alicia Masters appeals to the Silver Surfer's sense of empathy, which causes him to join the Fantastic Four and defeat his former master!   Empathy, bitches. Empathy.

One of my writing students sent me an article about Kincaid in The New York Times: “I’m not writing for anyone at all,” Ms. Kincaid said. “I’m writing out of desperation. I felt compelled to write to make sense of it to myself—so I don’t end up saying peculiar things like ‘I’m black and I’m proud.’ I write so I don’t end up as a set of slogans and clichés.” That is exactly what writing is supposed to do—take us into the real texture of life—no generalizations. Why did I assign Kincaid’s book to my Taos workshop? I guess I hoped people would make a leap from Antigua to my hometown. Yes, the mountains are gorgeous and we have a rich tricultural society. We don’t have the same problems as Antigua, but I wanted my students to be more than casual tourists buying tee-shirts and dripping with turquoise. I wanted them to look deeper. Understanding engenders care. I wanted them to care about Taos. But something else, too. I wanted them to experience that passion and vision are as important to nonfiction as to fiction, that nonfiction can be as much an act of imagination and exploration and discovery as fiction or poetry—and that exciting language is part of its power.

Most people will likely encounter Ingeborg’s showy Display variants: the decorative fill and shadow of Block, and the buxom swashes of Fat Italic. These are indeed finely crafted crowd-pleasers, but the typeface’s more important contribution to typography is in the text weights. Michael Hochleitner managed to comfortably combine the neoclassical glamour of Didones, the readability of other Rational typefaces like the Scotch Romans, and the sturdiness of a slab serif. The result is a very original design that is both beautiful and practical. Good for: Books. Magazines. Substance and style.

Who told you that you were naked? Who have you been listening to?..' This is a tragic reminder that we humans have the strange capacity to live a soulless life. Our inner voice was never supposed to be simply an echo. Our inner voice was always to resonate with the voice of God. Every other voice will either make us less than we were intended to be or convince us that we are more than we really are. Neither self-loathing nor self-worship helps us find our authentic voice. It is only when our inner voice responds to the voice of God that we begin to truly find to find our own voice. As critical as it is for us to understand that art is always an extension of ourselves, the creative act is also an expression of our essence. It is equally important for us to realize that our guiding narrative determines the story we tell through our lives. Our inner voice not only informs us of who we are, but affects everything we touch. And in the end, becomes the driving force through which we strive to shape the world around us. The principal creative act described in Genesis chapter 1 begins with God speaking the universe into existence. God speaks out of who He is and everything in creation is a declaration of His glory.

PLACEMENT The Physical Transference of Care and Saying Good-bye "A toddler cannot participate in a discussion of the transition process or be expected o understand a verbal explanation. [They benefit] tremendously by experiencing the physical transference of care, and by witnessing the former caregiver's permission and support for [their new guardians] to assume their role. The toddler pays careful attention to the former caregiver's face and voice, listening and watching as [they talk] to [their new guardians] and invites the [guardians'] assumption of the caregiver's role. The attached toddler is very perceptive of [their] caregiver's emotions and will pick up on nonverbal cues from that person as to how [they] should respond to [their] new family. Children who do not have he chance to exchange good-byes or to receive permission to move on are more likely to have an extended period of grieving and to sustain additional damage to their basic sense of trust and security, to their self-esteem, and to their ability to initiate and sustain strong relationships as they grow up. The younger the child, the more important it is that there be direct contact between parents and past caregiveres. A toddler is going to feel conflicting loyalties if [they] are made to feel on some level that [they] must choose between [their] former caregiver and [their] new guardians ...

for ordinary African Americans, coping with hegemonic gender ideology can be so demanding that generating alternatives can seem virtually impossible. But the importance of this task cannot be underestimated because African American survival may depend on it. One important task lies in rejecting dominant gender ideology, in particular, its use of the thesis of "weak men, strong women" as a source of Black social control. Because hegemonic masculinity equates strength with dominance, an antiracist politics must challenge this connection. Within this project, the fundamental premise of any progressive Black gender ideology is that it cannot be based on someone else's subordination. This means that definitions of Black masculinity that rely on the subordination of Black women, poor people, children, LGBT people, or anyone else become invalid. Definitions of Black femininity that do not challenge relations of sexism, economic exploitation, age, heterosexism, and other markers of social inequality also become suspect. Rather than trying to be strong within existing gender ideology, the task lies in rejecting a gender ideology that measures masculinity and femininity using gendered definitions of strength. In this endeavor to craft a more progressive Black gender ideology, African American men and women face similar yet distinctive challenges. The task for African American men lies in developing new definitions of masculinity that uncouple strength from its close ties to male dominance. Good Black men need not rule their families with an iron hand, assault one another, pursue endless booty calls, and always seem to be "in control" in order to avoid the sigma of weakness. The task for African American women lies in redefining strength in ways that simultaneously enable Black women to reclaim historical sources of female power, yet reject the exploitation that has often accompanied that power. Good Black women need not be stoic mules whose primary release from work and responsibility comes once a week on Sunday morning. New definitions of strength would enable Black men and women alike to be seen as needing and worthy of one another's help and support without being stigmatized as either overly weak or unnaturally strong.

God created man out of dust from the ground. At a basic level, the Creator picked up some dirt and threw Adam together. The Hebrew word for God forming man is yatsar,[11] which means “to form, as a potter.” A pot usually has but one function. Yet when God made a woman, He “made a woman from the rib he had taken out of the man” (Genesis 2:22). He created her with His own hands. He took His time crafting and molding her into multifaceted brilliance. The Hebrew word used for making woman is banah, meaning to “build, as a house, a temple, a city, an altar.”[12] The complexity implied by the term banah is worth noting. God has given women a diverse makeup that enables them to carry out multiple functions well. Adam may be considered Human Prototype 1.0, while Eve was Human Prototype 2.0. Of high importance, though, is that Eve was fashioned laterally with Adam’s rib. It was not a top-down formation of dominance or a bottom-up formation of subservience. Rather, Eve was an equally esteemed member of the human race. After all, God spoke of the decision for their creation as one decision before we were ever even introduced to the process of their creation. The very first time we read about both Eve and Adam is when we read of the mandate of rulership given to both of them equally. We are introduced to both genders together, simultaneously. This comes in the first chapter of the Bible: Then God said, “Let us make man in our image, in our likeness, and let them rule over the fish of the sea and the birds of the air, over the livestock, over all the earth, and over all the creatures that move along the ground.” So God created man in his own image, in the image of God he created him; male and female he created them. (Genesis 1:26–27) Both men and women have been created equally in the image of God. While within that equality lie distinct and different roles (we will look at that in chapter 10), there is no difference in equality of being, value, or dignity between the genders. Both bear the responsibility of honoring the image in which they have been made. A woman made in the image of God should never settle for being treated as anything less than an image-bearer of the one true King. As Abraham Lincoln said, “Nothing stamped with the Divine image and likeness was sent in the world to be trodden on.”[13] Just as men, women were created to rule.

In his movie The Seventh Continent, Michael Haneke depicts a normal middle-class family who, for no apparent reason, one day quit their jobs, destroy everything in their apartment, including all the cash they have just withdrawn from the bank, and commit suicide. The story, according to Haneke, was inspired by a true story of an Austrian middle-class family who committed collective suicide. As Haneke points out in a subsequent interview, the cliché questions that people are tempted to ask when confronted with such a situation are: “did they have some trouble in their marriage?”, or “were they dissatisfied with their jobs?”. Haneke’s point, however, is to discredit such questions; if he wanted to create a Hollywood-style drama, he would have offered clues indicating some such problems that we superficially seek when trying to explain people’s choices. But his point was precisely that the most profound thoughts about whether life is meaningful occur once we have swept aside all the clichés about the pleasure or lack thereof of “love, work, and play” (Thagard), or of “being whooshed up in sports events and being absorbed in the coffee-making craft” (Dreyfus and Kelly). Psychologically, or psychotherapeutically, these are very useful ways of “finding meaning in one’s life”, but philosophically, they are rather ways of how to avoid raising the question, how to insulate oneself from the likelihood that the question of meaning will be raised to oneself. In my view, then, the particular answer to the second question (what is the meaning of life?) is not that important, because whatever answer one offers, even the nihilist or absurdist answer, is many times good enough if the purpose is to get rid of the state of puzzlement. More importantly, however, what matters is that the question itself was raised, and the question is posterior to the more fundamental one of whether there is any meaning at all in life. It is also intuitive that we could judge someone’s life as meaningless if that person has never wondered whether her life, and life in general, is meaningful or not. At the same time, our proposal is, in my opinion, neither elitist, nor parochial in any way; I find it empirically quite plausible that the vast majority of people have actually asked this question or some version of it at least once during their lives, regardless of their social class, wealth, religion, ethnicity, gender, cultural background, or historical period.

If the ongoing importance of a manager is measured by how many people he has working under him, the immediate material manifestation of that manager's power and prestige is the visual quality of his presentations and reports. The meetings in which such emblems are displayed might be considered the high rituals of the corporate world. And just as the retinues of a feudal lord might include servants whose only role was to polish his horses' armor or tweeze his mustache before tournaments or pageants, so many present-day executives keep employees whose sole purpose is to prepare their PowerPoint presentations or craft the maps, cartoons, photographs, or illustrations that accompany their reports. Many of these reports are nothing more than props in a Kabuki-like corporate theater—no one actually reads them all the way through.

This is what the art of memory was ultimately most useful for. It was not merely a tool for recording but also a tool of invention and composition. “The realization that composing depended on a well-furnished and securely available memory formed the basis of rhetorical education in antiquity,” writes Mary Carruthers. Brains were as organized as modern filing cabinets, with important facts, quotations, and ideas stuffed into neat mnemonic cubbyholes, where they would never go missing, and where they could be recombined and strung together on the fly. The goal of training one’s memory was to develop the capacity to leap from topic to topic and make new connections between old ideas. “As an art, memory was most importantly associated in the Middle Ages with composition, not simply with retention,” argues Carruthers. “Those who practiced the crafts of memory used them—as all crafts are used—to make new things: prayers, meditations, sermons, pictures, hymns, stories, and poems.

In America, too, the reality behind the words of the Declaration of Independence (issued in the same year as Adam Smith’s capitalist manifesto, The Wealth of Nations) was that a rising class of important people needed to enlist on their side enough Americans to defeat England, without disturbing too much the relations of wealth and power that had developed over 150 years of colonial history. Indeed, 69 percent of the signers of the Declaration of Independence had held colonial office under England. When the Declaration of Independence was read, with all its flaming radical language, from the town hall balcony in Boston, it was read by Thomas Crafts, a member of the Loyal Nine group, conservatives who had opposed militant action against the British. Four days after the reading, the Boston Committee of Correspondence ordered the townsmen to show up on the Common for a military draft. The rich, it turned out, could avoid the draft by paying for substitutes; the poor had to serve. This led to rioting, and shouting: “Tyranny is Tyranny let it come from whom it may.

The same things are true of theme. Writing and literature classes can be annoyingly preoccupied by (and pretentious about) theme, approaching it as the most sacred of sacred cows, but (don’t be shocked) it’s really no big deal. If you write a novel, spend weeks and then months catching it word by word, you owe it both to the book and to yourself to lean back (or take a long walk) when you’ve finished and ask yourself why you bothered—why you spent all that time, why it seemed so important. In other words, what’s it all about, Alfie? When you write a book, you spend day after day scanning and identifying the trees. When you’re done, you have to step back and look at the forest. Not every book has to be loaded with symbolism, irony, or musical language (they call it prose for a reason, y’know), but it seems to me that every book—at least every one worth reading—is about something. Your job during or just after the first draft is to decide what something or somethings yours is about. Your job in the second draft—one of them, anyway—is to make that something even more clear. This may necessitate some big changes and revisions. The benefits to you and your reader will be clearer focus and a more unified story. It hardly ever fails.

The analogy that has helped me most is this: in Hurricane Katrina, hundreds of boat-owners rescued people—single moms, toddlers, grandfathers—stranded in attics, on roofs, in flooded housing projects, hospitals, and school buildings. None of them said, I can’t rescue everyone, therefore it’s futile; therefore my efforts are flawed and worthless, though that’s often what people say about more abstract issues in which, nevertheless, lives, places, cultures, species, rights are at stake. They went out there in fishing boats and rowboats and pirogues and all kinds of small craft, some driving from as far as Texas and eluding the authorities to get in, others refugees themselves working within the city. There was bumper-to-bumper boat-trailer traffic—the celebrated Cajun Navy—going toward the city the day after the levees broke. None of those people said, I can’t rescue them all. All of them said, I can rescue someone, and that’s work so meaningful and important I will risk my life and defy the authorities to do it. And they did. Of course, working for systemic change also matters—the kind of change that might prevent calamities by addressing the climate or the infrastructure or the environmental and economic injustice that put some people in harm’s way in New Orleans in the first place.

The representative system diffuses such a body of knowledge throughout a nation, on the subject of government, as to explode ignorance and preclude imposition. The craft of courts cannot be acted on that ground. There is no place for mystery; nowhere for it to begin. Those who are not in the representation, know as much of the nature of business as those who are. An affectation of mysterious importance would there be scouted. nations can have no secrets; and the secrets of courts, like those of individuals, are always their defects. In the representative system, the reason for everything must publicly appear. Every man is a proprietor in government, and considers it a necessary part of his business to understand. It concerns his interest, because it affects his property. He examines the cost, and compares it with the advantages; and above all, he does not adopt the slavish custom of following what in other governments are called Leaders. It can only be by blinding the understanding of man, and making him believe that government is some wonderful mysterious thing, that excessive revenues are obtained. Monarchy is well calculated to ensure this end. It is the popery of government; a thing kept up to amuse the ignorant, and quiet them into taxes. The government of a free country, properly speaking, is not in the persons, but in the laws. The enacting of those requires no great expense; and when they are administered, the whole of civil government is performed - the rest is all court contrivance.

The black hole solution of Einstein's equations is also a work of art. The black hole is not as majestic as Godel's proof, but it has the essential features of a work of art: uniqueness, beauty, and unexpectedness. Oppenheimer and Snyder built out of Einstein's equations a structure that Einstein had never imagined. The idea of matter in permanent free fall was hidden in the equations, but nobody saw it until it was revealed in the Oppenheimer-Snyder solution. On a much more humble level, my own activities as a theoretical physicist have a similar quality. When I am working, I feel myself to be practicing a craft rather than following a method. When I did my most important piece of work as a young man, putting together the ideas of Sin-Itiro Tomonaga, Julian Schwinger, and Richard Feynman to obtain a simplified version of quantum electrodynamics, I had consciously in mind a metaphor to describe what I was doing. The metaphor was bridge-building. Tomonaga and Schwinger had built solid foundations on the other side, and my job was to design and build the cantilevers reaching out over the water until they met in the middle. The metaphor was a good one. The bridge that I built is still serviceable and still carrying traffic forty years later. The same metaphor describes well the greater work of unification achieved by Stephen Weinberg and Abdus Salam when they bridged the gap between electrodynamics and the weak interactions. In each case, after the work of unification is done, the whole stands higher than the parts.

Why, exactly, is Marduk handing Hammurabi a one and a zero in this picture?" Hiro asks. "They were emblems of royal power," the Librarian says. "Their origin is obscure." "Enki must have been responsible for that one," Hiro says. "Enki's most important role is as the creator and guardian of the me and the gis-hur, the 'key words' and 'patterns' that rule the universe." "Tell me more about the me." "To quote Kramer and Maier again, '[They believed in] the existence from time primordial of a fundamental, unalterable, comprehensive assortment of powers and duties, norms and standards, rules and regulations, known as me, relating to the cosmos and its components, to gods and humans, to cities and countries, and to the varied aspects of civilized life.'" "Kind of like the Torah." "Yes, but they have a kind of mystical or magical force. And they often deal with banal subjects -- not just religion." "Examples?" "In one myth, the goddess Inanna goes to Eridu and tricks Enki into giving her ninety-four me and brings them back to her home town of Uruk, where they are greeted with much commotion and rejoicing." "Inanna is the person that Juanita's obsessed with." "Yes, sir. She is hailed as a savior because 'she brought the perfect execution of the me.'" "Execution? Like executing a computer program?" "Yes. Apparently, they are like algorithms for carrying out certain activities essential to the society. Some of them have to do with the workings of priesthood and kingship. Some explain how to carry out religious ceremonies. Some relate to the arts of war and diplomacy. Many of them are about the arts and crafts: music, carpentry, smithing, tanning, building, farming, even such simple tasks as lighting fires." "The operating system of society." "I'm sorry?" "When you first turn on a computer, it is an inert collection of circuits that can't really do anything. To start up the machine, you have to infuse those circuits with a collection of rules that tell it how to function. How to be a computer. It sounds as though these me served as the operating system of the society, organizing an inert collection of people into a functioning system." "As you wish. In any case, Enki was the guardian of the me." "So he was a good guy, really." "He was the most beloved of the gods." "He sounds like kind of a hacker.

A few hundred million years later, some of these eukaryotes developed a novel adaptation: they stayed together after cell division to form multicellular organisms in which every cell had exactly the same genes. These are the three-boat septuplets in my example. Once again, competition is suppressed (because each cell can only reproduce if the organism reproduces, via its sperm or egg cells). A group of cells becomes an individual, able to divide labor among the cells (which specialize into limbs and organs). A powerful new kind of vehicle appears, and in a short span of time the world is covered with plants, animals, and fungi.37 It’s another major transition. Major transitions are rare. The biologists John Maynard Smith and Eörs Szathmáry count just eight clear examples over the last 4 billion years (the last of which is human societies).38 But these transitions are among the most important events in biological history, and they are examples of multilevel selection at work. It’s the same story over and over again: Whenever a way is found to suppress free riding so that individual units can cooperate, work as a team, and divide labor, selection at the lower level becomes less important, selection at the higher level becomes more powerful, and that higher-level selection favors the most cohesive superorganisms.39 (A superorganism is an organism made out of smaller organisms.) As these superorganisms proliferate, they begin to compete with each other, and to evolve for greater success in that competition. This competition among superorganisms is one form of group selection.40 There is variation among the groups, and the fittest groups pass on their traits to future generations of groups. Major transitions may be rare, but when they happen, the Earth often changes.41 Just look at what happened more than 100 million years ago when some wasps developed the trick of dividing labor between a queen (who lays all the eggs) and several kinds of workers who maintain the nest and bring back food to share. This trick was discovered by the early hymenoptera (members of the order that includes wasps, which gave rise to bees and ants) and it was discovered independently several dozen other times (by the ancestors of termites, naked mole rats, and some species of shrimp, aphids, beetles, and spiders).42 In each case, the free rider problem was surmounted and selfish genes began to craft relatively selfless group members who together constituted a supremely selfish group.