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CpG islands, they’re very high, density of guanine and
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Kent Heckenlively (Plague: One Scientist's Intrepid Search for the Truth about Human Retroviruses and Chronic Fatigue Syndrome (ME/CFS), Autism, and Other Diseases)
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The paradox is that although most shopping trips are Quick Trips, these shoppers are not coming to the store for the same products each time. In fact, we found that the average CPG category is purchased on a Quick Trip just 38 percent of the time. Quick Trip shopping must be composed of a very broad and changing variety of CPG categories. In a single week, a household might make a Quick Trip for milk, chips, and beer on one day, whereas a day or two later they might take another Quick Trip seeking light bulbs and paper towels.
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Herb Sorensen (Inside the Mind of the Shopper: The Science of Retailing)
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Within categories, relative price premiums confer a belief that the higher-priced good is, indeed, of higher quality.
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James F. Richardson (Ramping Your Brand: How to Ride the Killer CPG Growth Curve)
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You ultimately need to be more of an expert on your category than any buyer you meet. You should be able to embarrass your buyer with your category knowledge.
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James F. Richardson (Ramping Your Brand: How to Ride the Killer CPG Growth Curve)
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it now takes an average of between two hundred fifty and three hundred days for a typical Consumer Packaged Goods (CPG) company to move a new product from invention to retail stores’ shelves—and
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Salim Ismail (Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it))
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Most of the time these enzymes will only add a methyl group to a C that is followed by a G. C followed by G is known as CpG.
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Nessa Carey (The Epigenetics Revolution: How Modern Biology Is Rewriting Our Understanding of Genetics, Disease, and Inheritance)