Contrarian Quotes

The essence of the independent mind lies not in what it thinks, but in how it thinks.

Beware the irrational, however seductive. Shun the 'transcendent' and all who invite you to subordinate or annihilate yourself. Distrust compassion; prefer dignity for yourself and others. Don't be afraid to be thought arrogant or selfish. Picture all experts as if they were mammals. Never be a spectator of unfairness or stupidity. Seek out argument and disputation for their own sake; the grave will supply plenty of time for silence. Suspect your own motives, and all excuses. Do not live for others any more than you would expect others to live for you.

I swim against the tide because I like to annoy.

Time spent arguing is, oddly enough, almost never wasted.

The noble title of "dissident" must be earned rather than claimed; it connotes sacrifice and risk rather than mere disagreement.

Let’s watch out for the unpredictability and the wildcat jumps of contrarian people, whose sole interests are soaring targets at high-speed, at all costs and without any consideration. Perceptive understanding may help us discover the hidden actualities behind the ‘appearances’. .("Mama. Meine Bäume wachsen bis in den Himmel")

A rule of thumb with humor; if you worry that you might be going too far, you have already not gone far enough. If everybody laughs, you have failed.

I want to urge you very strongly to travel as much as you can, and to evolve yourself as an internationalist. It's as important a part of your education as a radical as the reading of any book.

And the pleasures and rewards of the intellect are inseparable from angst, uncertainty, conflict and even despair.

When Maimonides says that the Messiah will come but that 'he may tarry,' we see the origin of every Jewish shrug from Spinoza to Woody Allen.

It especially annoys me when racists are accused of 'discrimination.' The ability to discriminate is a precious faculty; by judging all members on one 'race' to be the same, the racist precisely shows himself incapable of discrimination.

Allow a friend to believe in a bogus prospectus or a false promise and you cease, after a short while, to be a friend at all.

The very act of becoming an entrepreneur is contrarian to middle class values, study hard, get a good job, be happy with secure income and steady salary.

If you want to stay in for the long haul, and lead a life that is free from illusions either propagated by you or embraced by you, then I suggest you learn to recognize and avoid the symptoms of the zealot and the person who knows he is right. For the dissenter, the skeptical mentality is at least as important as any armor of principle.

Picture all experts as if they were mammals. Never be a spectator of unfairness or stupidity. Seek out argument and disputation for their own sake; the grave will supply plenty of time for silence

Be ... suspicious ... of all those who employ the term 'we' or 'us' without your permission. This is [a] form of surreptitious conscription ... Always ask who this 'we' is; as often as not it's an attempt to smuggle tribalism through the customs.

Beware the irrational, however seductive. Shun the ‘transcendent’ and all who invite you to subordinate or annihilate yourself. Don’t be afraid to be thought arrogant or selfish. Picture all experts as if they were mammals. Never be a spectator of unfairness or stupidity. Seek out argument and disputation for their own sake; the grave will provide plenty of time for silence.

Because even among contrarians, I’m a contrarian. But all of this is just words of bronze, third place rhetoric. What do I really mean when I say we want to shock society into awareness? Do we mean we want more originality and individuality? Less TV, more reading, writing, actual thinking? Less sheep, more shepherd pie? Yes, yes, and a little more pie, please. Oh, and some more sweet tea, too

An individual deficient in the sense of humor represents more of a challenge to our idea of the human than a person of subnormal intelligence

People know when they are being lied to, they know when their rulers are absurd, they know they do not love their chains.

The forces of piety have always and everywhere been the sworn enemy of the open mind and the open book.

Some people may say I’m being contrarian, but I say better to be contrarian than die a thousand little deaths of disrespect.

I find something repulsive about the idea of vicarious redemption. I would not throw my numberless sins onto a scapegoat and expect them to pass from me; we rightly sneer at the barbaric societies that practice this unpleasantness in its literal form. There's no moral value in the vicarious gesture anyway. As Thomas Paine pointed out, you may if you wish take on a another man's debt, or even to take his place in prison. That would be self-sacrificing. But you may not assume his actual crimes as if they were your own; for one thing you did not commit them and might have died rather than do so; for another this impossible action would rob him of individual responsibility. So the whole apparatus of absolution and forgiveness strikes me as positively immoral, while the concept of revealed truth degrades the concept of free intelligence by purportedly relieving us of the hard task of working out the ethical principles for ourselves.

In an average day, you may well be confronted with some species of bullying or bigotry, or some ill-phrased appeal to the general will, or some petty abuse of authority. If you have a political loyalty, you may be offered a shady reason for agreeing to a lie or a half-truth that serves some short-term purpose. Everybody devises tactics for getting through such moments; try behaving "as if" they need not be tolerated and are not inevitable.

Did I ever think I might have been wrong? Yes, sometimes and briefly. But never because of the supposed majority against me.

Someday, sometime, you will be sitting somewhere. A berm overlooking a pond in Vermont. The lip of the Grand Canyon at sunset. A seat on the subway. And something bad will have happened: You will have lost someone you loved, or failed at something at which you badly wanted to succeed. And sitting there, you will fall into the center of yourself. You will look for some core to sustain you. And if you have been perfect all your life and have managed to meet all the expectations of your family, your friends, your community, your society, chances are excellent that there will be a black hole where that core ought to be. I don't want anyone I know to take that terrible chance. And the only way to avoid it is to listen to that small voice inside you that tells you to make mischief, to have fun, to be contrarian, to go another way. George Eliot wrote, 'It is never too late to be what you might have been.' It is never too early, either.

Allow a friend to believe in a bogus prospectus or a false promise and you cease, after a short while, to be a friend at all. How dare you intervene? As well ask, How dare you not?

Try your hardest to combat atrophy and routine. To question The Obvious and the given is an essential element of the maxim 'de omnius dubitandum' [All is to be doubted].

Edward was the lone contrarian. He prided himself on not hoping, on not allowing his heart to lift inside of him. He prided himself on keeping his heart silent, immobile, closed tight.

I am often described to my irritation as a 'contrarian' and even had the title inflicted on me by the publisher of one of my early books. (At least on that occasion I lived up to the title by ridiculing the word in my introduction to the book's first chapter.) It is actually a pity that our culture doesn't have a good vernacular word for an oppositionist or even for someone who tries to do his own thinking: the word 'dissident' can't be self-conferred because it is really a title of honor that has to be won or earned, while terms like 'gadfly' or 'maverick' are somehow trivial and condescending as well as over-full of self-regard. And I've lost count of the number of memoirs by old comrades or ex-comrades that have titles like 'Against the Stream,' 'Against the Current,' 'Minority of One,' 'Breaking Ranks' and so forth—all of them lending point to Harold Rosenberg's withering remark about 'the herd of independent minds.' Even when I was quite young I disliked being called a 'rebel': it seemed to make the patronizing suggestion that 'questioning authority' was part of a 'phase' through which I would naturally go. On the contrary, I was a relatively well-behaved and well-mannered boy, and chose my battles with some deliberation rather than just thinking with my hormones.

Joseph Heller knew how the need to belong, and the need for security, can make people accept lethal and stupid conditions, and then act as if they had imposed them on themselves.

The high ambition, therefore, seems to me to be this: That one should strive to combine the maximum of impatience with the maximum of skepticism, the maximum of hatred of injustice and irrationality with the maximum of ironic self-criticism. This would mean really deciding to learn from history rather than invoking or sloganising it.

Thus in order to be a "radical" one must be open to the possibility that one's own core assumptions are misconceived.

I've never walked the same path other people found comfortable and I'm not going to start now.

The Rum Tum Tugger is a Curious Cat: If you offer him pheasant he would rather have grouse. If you put him in a house he would much prefer a flat, If you put him in a flat then he'd rather have a house. If you set him on a mouse then he only wants a rat, If you set him on a rat then he'd rather chase a mouse. Yes the Rum Tum Tugger is a Curious Cat - And there isn't any call for me to shout it: For he will do As he do do And there's no doing anything about it!

The unspooling of the skein of the genome has effectively abolished racism and creationism, and the amazing findings of Hubble and Hawking have allowed us to guess at the origins of the cosmos. But how much more addictive is the familiar old garbage about tribe and nation and faith.

(Adlai Stevenson once said to Richard Nixon: “If you stop telling lies about me I’ll stop telling the truth about you.

For the party of order, disorder has always had its uses.

If you eliminate suffering from this world you eliminate life. There's no evolution. Those species that don't suffer don't survive. Sometimes the insane and the contrarians and the ones who are the closest to suicide are the most valuable people society has. They may be the precursors of social change. They've taken the burdens of the culture onto themselves and in their struggle to solve their own problems they're solving problems for the culture as well

. . . If you really care about a serious cause or a deep subject, you may have to be prepared to be boring about it.” [Letters to a Young Contrarian (New York: Basic Books, 2001), 122]

I have been called arrogant myself in my time, and hope to earn the title again, but to claim that I am privy to the secrets of the universe and its creator — that's beyond my conceit. I therefore have no choice but to find something suspect even in the humblest believer. Even the most humane and compassionate of the monotheisms and polytheisms are complicit in this quiet and irrational authoritarianism: they proclaim us, in Fulke Greville's unforgettable line, "Created sick — Commanded to be well." And there are totalitarian insinuations to back this up if its appeal should fail. Christians, for example, declare me redeemed by a human sacrifice that occurred thousands of years before I was born. I didn't ask for it, and would willingly have foregone it, but there it is: I'm claimed and saved whether I wish it or not. And if I refuse the unsolicited gift? Well, there are still some vague mutterings about an eternity of torment for my ingratitude. That is somewhat worse than a Big Brother state, because there could be no hope of its eventually passing away.

As the great Eugene Debs used to tell his socialist voters in the 1912 election campaign, he would not lead them into a Promised Land even if he could, because if they were trusting enough to be led in, they would be trusting enough to be led out again. He urged them, in other words, to do their own thinking.

Every day, the New York Times carries a motto in a box on its front page. "All the News That's Fit to Print," it says. It's been saying it for decades, day in and day out. I imagine most readers of the canonical sheet have long ceased to notice this bannered and flaunted symbol of its mental furniture. I myself check every day to make sure that the bright, smug, pompous, idiotic claim is still there. Then I check to make sure that it still irritates me. If I can still exclaim, under my breath, why do they insult me and what do they take me for and what the hell is it supposed to mean unless it's as obviously complacent and conceited and censorious as it seems to be, then at least I know I still have a pulse. You may wish to choose a more rigorous mental workout but I credit this daily infusion of annoyance with extending my lifespan.

Beware of identity politics. I'll rephrase that: have nothing to do with identity politics.

this is what I have been telling writing classes for years. You must feel not that you want to but that you have to.

The brief answer is that I have become inured without becoming indifferent.

The contrarian dogma is simple and easy to understand: “Whatever is popular is wrong,” as Oscar Wilde proclaimed at London’s Royal Academy of Arts.

Patient opportunism, buttressed by a contrarian attitude and a strong balance sheet, can yield amazing profits during meltdowns.

If you care about the points of agreement and civility, then, you had better be well-equipped with points of argument and combativity, because if you are not then the "center" will be occupied and defined without your having helped to decide it, or determine what and where it is.

The literal mind is baffled by the ironic one, demanding explanations that only intensify the joke. A vintage example, and one that really did occur, is that of P.G. Wodehouse, captured by accident during the German invasion of France in 1940. Josef Goebbels’s propaganda bureaucrats asked him to broadcast on Berlin radio, which he incautiously agreed to do, and his first transmission began: Young men starting out in life often ask me—“How do you become an internee?” Well, there are various ways. My own method was to acquire a villa in northern France and wait for the German army to come along. This is probably the simplest plan. You buy the villa and the German army does the rest. Somebody—it would be nice to know who, I hope it was Goebbels—must have vetted this and decided to let it go out as a good advertisement for German broad-mindedness. The “funny” thing is that the broadcast landed Wodehouse in an infinity of trouble with the British authorities, representing a nation that prides itself above all on a sense of humor.

It is supposed to be an axiom of "Western" civilization that the individual, or the truth, may not be sacrificed to hypothetical benefits such as "order.

New forms of the artistic register are one of the infallible signs of an authentic moment.

Have a lived life instead of a career. Put yourself in the safekeeping of good taste. Lived freedom will compensate you for a few losses. . . . If you don’t like the style of others, cultivate your own. Get to know the tricks of reproduction, be a self-publisher even in conversation, and then the joy of working can fill your days.

Punching up versus punching down isn’t a mandate or a hard-and-fast rule or a universal taxonomy—I’m sure any contrarian worth his salt could list exceptions all day—it’s simply a reminder that systems of power are always relevant, a helpful thought exercise for people who have trouble grasping why “bitch” is worse than “asshole.” It doesn’t mean that white people are better than black people, it means that we live in a society that treats white people better than black people, and to pretend that we don’t is an act of violence.

To be in opposition is not to be a nihilist. And there is no decent or charted way of making a living at it. It is something you are, not something you do.

People say, "What’s it like to be a minority of one, or a kick-bag for the Internet?" It washes off me like jizz off a porn star’s face.

Our goal is more modest: We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.

The most contrarian thing of all is not to oppose the crowd but to think for yourself.

Cynicism is easy. Mimicry is easy. Optimistic contrarians are the rarest breed.

Go too far outside “the box,” of course, and you will encounter a vernacular that is much less “tolerant.” Here, the key words are “fanatic,” “troublemaker,” “misfit” or “malcontent.

Do an overwhelming number of respected scientists believe that human actions are changing the Earth's climate? Yes. OK, that being the case, let's undermine that by finding and funding those few contrarians who believe otherwise. Promote their message widely and it will accumulate in the mental environment, just as toxic mercury accumulates in a biological ecosystem. Once enough of the toxin has been dispersed, the balance of public understanding will shift. Fund a low level campaign to suggest any threat to the car is an attack on personal freedoms. Create a "grassroots" group to defend the right to drive. Portray anticar activists as prudes who long for the days of the horse and buggy. Then sit back, watch the infotoxins spread - and get ready to sell bigger, better cars for years to come.

Pseudoscience is almost always recognizable from a distance, and easy to confirm on close examination. Science is, however, not immune from hubris, and bad science can be tougher to spot. Those of us who make a living from science or science media must display scientific integrity. We must constantly test our assumptions and fight the siren song of consensus when our data tells us to be contrarian. We must remain independent of political or religious bias in evaluating our work. We must admit when we are wrong, and remain willing to evolve when verifiable data demands change. We must admit when we are uncertain, remain humble in advances, and offer courageous and independent advice grounded in science.

Since this often seems to come up in discussions of the radical style, I'll mention one other gleaning from my voyages. Beware of Identity politics. I'll rephrase that: have nothing to do with identity politics. I remember very well the first time I heard the saying "The Personal Is Political." It began as a sort of reaction to defeats and downturns that followed 1968: a consolation prize, as you might say, for people who had missed that year. I knew in my bones that a truly Bad Idea had entered the discourse. Nor was I wrong. People began to stand up at meetings and orate about how they 'felt', not about what or how they thought, and about who they were rather than what (if anything) they had done or stood for. It became the replication in even less interesting form of the narcissism of the small difference, because each identity group begat its sub-groups and "specificities." This tendency has often been satirised—the overweight caucus of the Cherokee transgender disabled lesbian faction demands a hearing on its needs—but never satirised enough. You have to have seen it really happen. From a way of being radical it very swiftly became a way of being reactionary; the Clarence Thomas hearings demonstrated this to all but the most dense and boring and selfish, but then, it was the dense and boring and selfish who had always seen identity politics as their big chance. Anyway, what you swiftly realise if you peek over the wall of your own immediate neighbourhood or environment, and travel beyond it, is, first, that we have a huge surplus of people who wouldn't change anything about the way they were born, or the group they were born into, but second that "humanity" (and the idea of change) is best represented by those who have the wit not to think, or should I say feel, in this way.

We are an adaptable species and this adaptability has enabled us to survive. However, adaptability can also constitute a threat; we may become habituated to certain dangers and fail to recognize them until it's too late. Nuclear armaments are the most conspicuous example; as you read this you are in effect wearing a military uniform and sitting in a very exposed trench. You exist at the whim of people whose power does not derive from your own consent and who regard you as expendable, disposable. You merely failed to notice the moment at which you were conscripted. A "normal" life consists in living as if this most salient of facts was not a fact at all.

[M]ost people, most of the time, prefer to seek approval or security. [...] Nonetheless, there are in all periods who feel themselves in some fashion to be apart. And it is not too much to say that humanity is very much in debt to such people, whether it chooses to acknowledge the debt or not.

Defending unpopular positions is what lawyers do

the first rule—he calls it the rule of rules—is the art of challenging what is appealing.

Allegiance is a powerful force in human affairs; it will not do to treat someone as a mental serf if he is convinced that his thralldom is honorable and voluntary. From

But success and failure reveal nothing about our spirituality.

I am always and at once on the defensive, for example, when people speak of races and nations as if they were personalities and had souls and destinies and such like.

Rebellion is as much of a cage as obedience is. They both mean living in reaction to someone else's way instead of forging your own.

The key to getting hired is to understand the narrative of the customer’s life in such rich detail that you are able to design a solution that far exceeds anything the customer themselves could have found words to request. In hindsight, breakthrough insights might seem obvious, but they rarely are. In fact, they’re fundamentally contrarian: you see something that others have missed.

You can see the same immorality or amorality in the Christian view of guilt and punishment. There are only two texts, both of them extreme and mutually contradictory. The Old Testament injunction is the one to exact an eye for an eye and a tooth for a tooth (it occurs in a passage of perfectly demented detail about the exact rules governing mutual ox-goring; you should look it up in its context (Exodus 21). The second is from the Gospels and says that only those without sin should cast the first stone. The first is a moral basis for capital punishment and other barbarities; the second is so relativistic and "nonjudgmental" that it would not allow the prosecution of Charles Manson. Our few notions of justice have had to evolve despite these absurd codes of ultra vindictiveness and ultracompassion.

When Baby Boomers grow up and write books to explain why one or another individual is successful, they point to the power of a particular individual’s context as determined by chance. But they miss the even bigger social context for their own preferred explanations: a whole generation learned from childhood to overrate the power of chance and underrate the importance of planning. Gladwell at first appears to be making a contrarian critique of the myth of the self-made businessman, but actually his own account encapsulates the conventional view of a generation.

If you have ever argued with a religious devotee, for example, you will have noticed that his self-esteem and pride are involved in the dispute and that you are asking him to give up something more than a point in argument.

Only a humorless tyrant could want a perpetual chanting of the praises that, one has no choice but to assume, would be of the innate virtues and splendors furnished him by his creator, infinite regression, drowned in praise!)

My final word is for the readers. The Tearling is not an easy world, I know. Contrarian that I am, I am determined to make thins kingdom echo life, where answers to our questions are not delivered neatly in a beautiful expositional package, but must be earned, through experience and frustration, sometimes even tears (and believe me, not all of those tears are Kelsea's). Sometimes answers never come at all. To all of the readers who stuck with this story, understanding and sometimes even enjoying the fact that the Tearling is a gradually unfolding world, full of lost and often confounding history, thank you for your faith in the concept. I hope that your patience was rewarded in the end. Now let's all go and make a better world." (Afterwords of the author)

He was a conservative all right, but invariably he gave the impression that he was a conservative because he was surrounded by liberals; that he had been a revolutionist if that had been required in order to be socially disruptive.

there are in all periods people who feel themselves in some fashion to be apart. And it is not too much to say that humanity is very much in debt to such people, whether it chooses to acknowledge the debt or not. (Don’t expect to be thanked, by the way. The life of an oppositionist is supposed to be difficult.)

One must avoid snobbery and misanthropy. But one must also be unafraid to criticise those who reach for the lowest common denominator, and who sometimes succeed in finding it. This criticism would be effortless if there were no "people" waiting for just such an appeal. Any fool can lampoon a king or a bishop or a billionaire. A trifle more grit is required to face down a mob, or even a studio audience that has decided it knows what it wants and is entitled to get it. And the fact that kings and bishops and billionaires often have more say than most in forming appetites and emotions of the crowd is not irrelevant, either.

It’s important to be able to recognise and seize crux moments when they do appear, but much of the time one is faced with quotidian tasks and routines. There’s an art and a science to these things; the art consists in trying to improvise more inventive means of breaking a silence and the science consists in trying to make the periods of silence bearable.

Trying to follow all the best practices of all best Christians won't make you a better Christian. It might make you a nervous wreck.

Por mais impiedoso e arrogante que o poder possa parecer, seus detentores são meros mamíferos que evacuam e anseiam e que sofrem de insônia e insegurança. Esses mamíferos são também necessariamente vaidosos ao extremo e muitas vezes desejam ser amados tanto quanto desejam ser temidos.

I was aware that he was laughing at me, but I told myself I didn't care what other people thought and would dress how I liked. Of course, like many self-consciously wacky people, I was in fact paralyzed by fear of the opinions of others and made the effort to appear as the maddest of the mad headbangers just in case anyone had the slightest lingering doubt as to the depth of my devotion. In fact, I think my disguise felt so fragile I couldn't allow it a single crack. If I did it might fall to bits and leave the real me shrivelling under the evaluating gaze of my peer group.

Some types of people seem to be particularly susceptible to extremist online propaganda: people with weak real-world social ties; people with unstable senses of self; people with too much verbal intelligence and not enough emotional intelligence; people who prize idiosyncrasy over logical consistency, or flashy contrarianism over humble moral dignity. Still, there is no formula that can predict exactly who will succumb to fascism and who will not.* People act the way they do for a million contingent reasons. Nature matters and nurture matters. Some people seem strong but turn out to be weak; some people bear opaque trauma, invisible even to themselves; some people are desperately lonely; some people just want to watch the world burn. We would like to imagine that, in the current year, the United States has developed a moral vocabulary that is robust and widespread enough to inoculate almost all of us against raw bigotry and malign propaganda. We would like to imagine that, but it would be wishful thinking.

Those who try to condemn or embarrass you by the company you keep will usually be found to be in very poor company themselves; in any case they are, as I was once taught to say, tackling the man and not the ball.

Decision making brings together many of the finest traits of contrarian leadership--thinking gray, thinking free, artful listening, delegating authority while retaining ultimate responsibility,artful procrastination, ignoring sunk costs, taking luck into account, and listening to one's inner voice. Weaving these traits together is an art itself. When it is done well, the result is a thing of beauty and a powerful tool for effective leadership.

Um verdadeiro homem de fé deve acreditar que está aqui para um propósito e que é um objeto de real interesse para um Ser Supremo; deve também fingir ter pelo menos uma noção do que aquele Ser Supremo deseja. Eu próprio fui chamado de arrogante na juventude, e espero ganhar o título novamente; mas pretender conhecer os segredos do universo e seu criador - isso está além de minha presunção.

Humans are a special breed with the rare ability to find laughter in darkness, horror in the light, hope amidst turmoil, and fear in times of peace. We are the contrarians, the restless ones, the pessimistic optimists, those who surprise ourselves with our own bravery when really we should expect it from each other. Our standards are so low and high at the same time that we manage to feel satisfied and dissatisfied in the same breath. And that, I realize, is what makes us worth saving. We may be far from perfect—and by far I mean the distance from one galaxy to the next—but that’s what makes life interesting. The good is only good because of the bad, and happiness all the sweeter because of the pain. We are brave; we are strong; we are despicable; we are scum; we are kind; we are mean; We are human.

A note on language. Be even more suspicious than I was just telling you to be, of all those who employ the term "we" or "us" without your permission. This is another form of surreptitious conscription, designed to suggest that "we" are all agreed on "our" interests and identity. Populist authoritarians try to slip it past you; so do some kinds of literary critics ("our sensibilities are enraged...") Always ask who this "we" is; as often as not it's an attempt to smuggle tribalism through the customs. An absurd but sinister figure named Ron "Maulana" Karenga—the man who gave us Ebonics and Kwanzaa and much folkloric nationalist piffle—once ran a political cult called "US." Its slogan—oddly catchy as well as illiterate—was "Wherever US is, We are." It turned out to be covertly financed by the FBI, though that's not the whole point of the story. Joseph Heller knew how the need to belong, and the need for security, can make people accept lethal and stupid conditions, and then act as if they had imposed them on themselves.

Mostly, this was the fault of white, Rust Belt, out-of-work Democrats. They had voted twice for Barack Obama, but now they were being told that they were racists or white supremacists for voting for Trump and giving him an Electoral College edge. The contrarian liberal genius Michael Moore had been a lonely prophet who had seen it coming, but the Clinton team had ignored him, just as they had ignored their own patriarch, Bill Clinton, who sounded the same warning. In a live performance, Moore had teased voters in Wilmington, Ohio, months before the election, telling them that he knew what they were planning to do. And they laughed with him, like guilty children caught in the act by a bemused cousin. He knew they were going to vote for Trump. He didn’t like it, but at least he was one person who could not be fooled. People who had been overlooked, despised, stomped on, used, taken for granted. This was their moment to speak. They had been shamed into telling the pollsters what they wanted to hear, but in the privacy of their polling booths, they had struck a blow. This

They proceed from conclusion to evidence; our greatest resource is the mind, and the mind is not well-trained by being taught to assume what has to be proved… Don’t allow your thinking to be done for you by any party or faction, however high-minded. Distrust any speaker who talks confidently about 'we,' or speaks in the name of 'us.' Distrust yourself if you hear these tones creeping into your own style. The search for security and majority is not always the same as solidarity; it can be another name for consensus and tyranny and tribalism.

...a final word to "the children": do you want to get suckered like your big brothers and sisters? Those saps who spent 2008 standing behind the Obamessiah swaying and chanting, "We are the dawning of the Hopeychange" like brainwashed cult extras? Sooner or later you guys have to crawl out from under the social engineering and rediscover the contrarian spirit for which youth was once known...This will be the great battle of the next generation--to reclaim your birthright from those who spent it. If you don't, the entire global order will teeter and fall. But, if you do, you will have won a great victory. Every time a politician proposes new spending, tell him he's already spent your money, get his hand out of your pocket. Every time a politician says you can stay a child until your twenty-seventh birthday, tell him, "No, you're the big baby, not me--you've spent irresponsibly, and me and my pals are the ones who are gonna have to be the adults and clean up your mess. Don't treat met like a kid when your immaturity got us into this hole." This is a battle for the American idea, and it's an epic one, but--to reprise the lamest of lame-o-lines--you can do anything you want to do. So do it.

There is a saying from Roman antiquity: Fiat justitia—ruat caelum. “Do justice, and let the skies fall.” In every epoch, there have been those to argue that “greater” goods, such as tribal solidarity or social cohesion, take precedence over the demands of justice. It is supposed to be an axiom of “Western” civilisation that the individual, or the truth, may not be sacrificed to hypothetical benefits such as “order.” But in point of fact, such immolations have been very common. To the extent that the ideal is at least paid lip service, this result is the outcome of individual struggles against the collective instinct for a quiet life.

Distrust any speaker who speaks confidently about ”we,” or speaks in the name of “us.” Distrust yourself if you hear these tones creeping into your own style. The search for security and majority are not always the same as solidarity; it can be another name for consensus and tyranny and tribalism. Never forget that, even if there are “masses” to be invoked, or “the people” to be praised, they and it must by definition be composed of individuals.

Be even more suspicious than I was just telling you to be, of all those who employ the term “we” or “us” without your permission. This is another form of surreptitious conscription, designed to suggest that “we” are all agreed on “our” interests and identity. Populist authoritarians try to slip it past you; so do some kinds of literary critics (“our sensibilities are engaged . . . ”) Always ask who this “we” is; as often as not it’s an attempt to smuggle tribalism through the customs.

In my life I have had the privilege and luck of meeting and interviewing a number of brave dissidents in many and various countries and societies. Very frequently, they can trace their careers (which partly “chose” them rather than being chosen by them) to an incident in early life where they felt obliged to make or take a stand. Sometimes, too, a precept is offered and takes root. Bertrand Russell in his Autobiography records that his rather fearsome Puritan grandmother “gave me a Bible with her favourite texts written on the fly-leaf. Among these was ‘Thou shalt not follow a multitude to do evil.’ Her emphasis upon this text led me in later life to be not afraid of belonging to small minorities.” It’s rather affecting to find the future hammer of the Christians being “confirmed” in this way.

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

I don’t seem to have said enough about the compensating or positive element of exposure to travel. Just as you discover that stupidity and cruelty are the same everywhere, you find that the essential elements of humanism are the same everywhere, too. Punjabis in Amritsar and Lahore are equally welcoming and open-minded, even though partition means the amputation of Punjab as well as of the subcontinent. There are a heartening number of atheists and agnostics in the six counties of Northern Ireland, even though Ulster as well as Ireland has been divided. Most important of all, the instinct for justice and for liberty is just as much “innate” in us as are the promptings of tribalism and sexual xenophobia and superstition. People know when they are being lied to, they know when their rulers are absurd, they know they do not love their chains; every time a Bastille falls one is always pleasantly surprised by how many sane and decent people were there all along. There’s an old argument about whether full bellies or empty bellies lead to contentment or revolt: it’s an argument not worth having. The crucial organ is the mind, not the gut. People assert themselves out of an unquenchable sense of dignity.

First, when all investors were doing the same thing, he would actively seek to do the opposite. The word stockbrokers use for this approach is contrarian. Everyone wants to be one, but no one is, for the sad reason that most investors are scared of looking foolish. Investors do not fear losing money as much as they fear solitude, by which I mean taking risks that others avoid. When they are caught losing money alone, they have no excuse for their mistake, and most investors, like most people, need excuses. They are, strangely enough, happy to stand on the edge of a precipice as long as they are joined by a few thousand others. But when a market is widely regarded to be in a bad way, even if the problems are illusory, many investors get out. A good example of this was the crisis at the U.S. Farm Credit Corporation. It looked for a moment as if Farm Credit might go bankrupt. Investors stampeded out of Farm Credit bonds because having been warned of the possibility of accident, they couldn’t be seen in the vicinity without endangering their reputations. In an age when failure isn’t allowed, when the U.S. government had rescued firms as remote from the national interest as Chrysler and the Continental Illinois Bank, there was no chance the government would allow the Farm Credit bank to default. The thought of not bailing out an eighty-billion-dollar institution that lent money to America’s distressed farmers was absurd. Institutional investors knew this. That is the point. The people selling Farm Credit bonds for less than they were worth weren’t necessarily stupid. They simply could not be seen holding them. Since Alexander wasn’t constrained by appearances, he sought to exploit people who were.