Short Tutorial Quotes

Some of the information customers want directly from you, the marketer of the product, includes Comparison Charts, Decision Guides, Product Specs, Tutorials, Manuals, User Guides (not the same as manuals), Training Courses, identification of the most informed infomediaries, and information on finding ratings and reviews. As we’ve seen, customers don’t want certain information directly from you, particularly in areas where you are likely to be biased, don’t know local conditions, don’t know about specialized uses—in short, areas where truth and relevance are subject to interpretation and bias. So, you’ll have to point them to independent sources—in other words, word-of-mouth sources.

Here are four examples of Lead Magnets I use: A checklist that can be used to properly perform something I explained in a video. A template for determining, say, a business’s profit margin. An advanced guide that goes further into the details of a subject of one of my videos. A unique book that provides substantial value but is offered for free. For me, it is 11 Side Hustle Ideas to Make $500/Day from Your Phone. The appropriate opt-in incentive depends on your content. Here are other types of examples: A DIY carpenter could offer plans to make a corner table. A marketing YouTuber could offer scripts of what to say on sales phone calls. A landscaping expert might offer recommendations for which kinds of grass to use around the United States. YouTuber Nick True at Mapped Out Money, who makes video tutorials that teach the best practices for using the personal budgeting software YNAB, found that he gets the highest sign-up rates when he offers a checklist that relates to the video. His followers really like having a resource that they can use to put his advice into practice. Jess Dante of Love and London runs a YouTube channel helping viewers plan their trips to London by suggesting lesser-known restaurants and stores to visit. Her superstar opt-in incentive is a free London 101 Guide with everything a first-time visitor needs to know. It’s been downloaded more than 45,000 times. Where you make your call to action will also have an impact on your success building your email list. You can make your call to action in a variety of places or ways inside your videos. One of the best ways is to give a short, relevant tease of the bonus or resource you’re offering within the YouTube video and tell people where they can learn more. CHALLENGE Create a Lead Magnet. It’s time to create your first Lead Magnet using the process we’ve just outlined above. You can use your piece of content from the previous chapter as a base or start something new. Don’t spend more than two hours on the first iteration. If you want to turn it into a big thing later on, great. But start SMALL. Go to MillionDollarWeekend.com to get Lead Magnet templates! (See what I did there?)

One teacher in Montclair, California, Eric Marcos, started flipping his math classroom when his sixth graders decided it would be better if they did the flipping of the math concepts. They created hundreds of short tutorials themselves that are available online at MathTrain.tv.

Hi, We’re VERY close to finishing our long-awaited Trading Manual. We have been working on this for more than four years, but we are finally going to wrap it up. We will be releasing it in early January. This course will be entirely focused on “Support and Resistance.” It will include two printed manuals, eight audio CDs, and one video tutorial DVD. It is going to be a complete brain dump of everything that we know about “SUPPORT and RESISTANCE.” We are going to cover all the ways that we use to generate our support and resistance zones, and we are going to show you exactly how we trade those zones. HOWEVER, we need your help. Before we finalize everything and send it off to the printer, we need to make sure we have covered everything. That is where you come in. Please take a few minutes to answer this super-short survey—there is really only one thing we want to ask you … What are your two top questions about Support and Resistance that we absolutely NEED to answer in our trading course?

That October, 1955, Sylvia still imagined nothing would hold her back. She was excited to meet her academic supervisor, Miss Kathleen (Kay) Burton, and looked forward to attending her lectures and tutorials