Consumer Behavior Quotes

We are all in search of feeling more connected to reality—to other people, the times we live in, the natural world, our character, and our own uniqueness. Our culture increasingly tends to separate us from these realities in various ways. We indulge in drugs or alcohol, or engage in dangerous sports or risky behavior, just to wake ourselves up from the sleep of our daily existence and feel a heightened sense of connection to reality. In the end, however, the most satisfying and powerful way to feel this connection is through creative activity. Engaged in the creative process we feel more alive than ever, because we are making something and not merely consuming, Masters of the small reality we create. In doing this work, we are in fact creating ourselves.

But even in the much-publicized rebellion of the young against the materialism of the affluent society, the consumer mentality is too often still intact: the standards of behavior are still those of kind and quantity, the security sought is still the security of numbers, and the chief motive is still the consumer's anxiety that he is missing out on what is "in." In this state of total consumerism - which is to say a state of helpless dependence on things and services and ideas and motives that we have forgotten how to provide ourselves - all meaningful contact between ourselves and the earth is broken. We do not understand the earth in terms either of what it offers us or of what it requires of us, and I think it is the rule that people inevitably destroy what they do not understand.

But happiness is a difficult thing-it is, as Aristotle posited in The Nicomachean Ethics, an activity, is is about good social behavior, about being a solid citizen. Happiness is about community, intimacy, relationships, rootedness, closeness, family, stability, a sense of place, a feeling of love. And in this country, where people move from state to state and city to city so much, where rootlessness is almost a virtue ("anywhere I hang my hat...is someone else's home"), where family units regularly implode and leave behind fragments of divorce, where the long loneliness of life finds its antidote not in a hardy, ancient culture (as it would in Europe), not in some blood-deep tribal rites (as it would in the few still-hale Third World nations), but in our vast repository of pop culture, of consumer goods, of cotton candy for all-in this America, happiness is hard.

The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers to the producers and, through the latter to the whole social system. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood...Thus emerges a pattern of one-dimensional thought and behavior.

The best way to help your consumers with your business is to treat your employees right so they give better customer service, empower them so they can provide faster solutions, and to treat your vendors and partners fairly and with respect so they can continually provide the best product and services to their ability. - Strong by Kailin Gow

It's just the way things are. Take a moment to consider this statement. Really think about it. We send one species to the butcher and give our love and kindness to another apparently for no reason other than because it's the way things are. When our attitudes and behaviors towards animals are so inconsistent, and this inconsistency is so unexamined, we can safely say we have been fed absurdities. It is absurd that we eat pigs and love dogs and don't even know why. Many of us spend long minutes in the aisle of the drugstore mulling over what toothpaste to buy. Yet most of don't spend any time at all thinking about what species of animal we eat and why. Our choices as consumers drive an industry that kills ten billion animals per year in the United States alone. If we choose to support this industry and the best reason we can come up with is because it's the way things are, clearly something is amiss. What could cause an entire society of people to check their thinking caps at the door--and to not even realize they're doing so? Though this question is quite complex, the answer is quite simple: carnism.

The revival of magical beliefs is possible today because it no longer represents a social threat. The mechanization of the body is so constitutive of the individual that, at least in industrialized countries, giving space to the belief in occult forces does not jeopardize the regularity of social behavior. Astrology too can be allowed to return, with the certainty that even the most devoted consumer of astral charts will automatically consult the watch before going to work.

Already, the American mind was accomplishing that indispensable intellectual activity of someone consumed with racist ideas: individualizing White negativity and generalizing Black negativity. Negative behavior by any Black person became proof of what was wrong with Black people, while negative behavior by any White person only proved what was wrong with that person.

If we were designed by engineers, as we consumed more, we'd desire less. But our frequent human tragedy is that the more we consume, the hungrier we get. More and faster and stronger. What was an unexpected pleasure yesterday is what we feel entitled to today, and what won't be enough tomorrow.

In today's consumer-driven economy, a strong marketing strategy is essential for success. Board members with marketing expertise can provide valuable insights into consumer behavior, brand positioning, and digital marketing strategies. This is especially crucial for companies in consumer goods, retail, and technology sectors.

Poor Cecil, consumed by a grande passion, only to be told to compress his love manifesto into a haiku. “I won’t try to excuse my behavior,” he said. “It was despicable.” Or a limerick. There once was a rotter named Cecil, Whose Love Interest wished he could be still. Oh well. Unlike some, at least, I’ve never pretended to be a poet.

In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you’ve taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself … is that it’s purpose? No it’s not. It’s to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It’s pretty much the same: you have to undermine democracy by trying to get uninformed people to make irrational choices.

But why must the system go to such lengths to block our empathy? Why all the psychological acrobatics? The answer is simple: because we care about animals, and we don't want them to suffer. And because we eat them. Our values and behaviors are incongruent, and this incongruence causes us a certain degree of moral discomfort. In order to alleviate this discomfort, we have three choices: we can change our values to match our behaviors, we can change our behaviors to match our values, or we can change our perception of our behaviors so that they appear to match our values. It is around this third option that our schema of meat is shaped. As long as we neither value unnecessary animal suffering nor stop eating animals, our schema will distort our perceptions of animals and the meat we eat, so that we feel comfortable enough to consume them. And the system that constructs our schema of meat equips us with the means by which to do this.

The ad does not say “Buy this!”; it says, “Be assured that if you buy and display this product, others are being well trained to feel ugly and inferior in your presence, just as you feel ugly and inferior compared with this goddess.

capitalism is not “materialistic,” but “semiotic.” It concerns mainly the psychological world of signs, symbols, images, and brands,

Behavior that is incongruent with the self will not last. You may want more money, but if your identity is someone who consumes rather than creates, then you’ll continue to be pulled toward spending rather than earning.

The rich covet the new iPod not for the sounds it can make in their heads, but for the impressions it can make in the heads of others.

The world is now being dominated by few Giant organizations that influence and dectate our consuming behavior.

Thus, all ads effectively have two audiences: potential product buyers, and potential product viewers who will credit the product owners with various desirable traits.

What should a brand leader advertise? Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

The theory of economic shock therapy relies in part on the roleof expectations on feeding an inflationary process. Reining in inflation requires not only changing monetary policy but also changing the behavior of consumers, employers and workers. The role of a sudden, jarring policy shift is that it quickly alters expectations, signaling to the public that the rules of the game have changed dramatically - prices will not keep rising, nor will wages.

The thought process that went into building these applications, Facebook being the first of them, . . . was all about: “How do we consume as much of your time and conscious attention as possible?” And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever.

The "us versus them" mindset coupled with our social nature implies that we have an innate need to belong to clearly defined in-groups.

An economy that depends on slavery needs to promote images of slaves that “justify” the institution of slavery. The contemporary economy depends right now on the representation of women within the beauty myth. Economist John Kenneth Galbraith offers an economic explanation for “the persistence of the view of homemaking as a ‘higher calling’”: the concept of women as naturally trapped within the Feminine Mystique, he feels, “has been forced on us by popular sociology, by magazines, and by fiction to disguise the fact that woman in her role of consumer has been essential to the development of our industrial society…. Behavior that is essential for economic reasons is transformed into a social virtue.

In an era of fake news, and the filter bubble, [Gen Z is] also more likely to be able to push through the noise. . . Not only are they able to consume more information than any group before, they have also become accustomed to cutting through it. They are perhaps the most brand-critical, bullshit-repellent, questioning group around and will call out any behavior they dislike on social media. (Little wonder brands are quaking in their boots.)

[T]he category of 'consumer' is now a temporary behavior rather than a permanent identity.

Scientists have no more status than what other scientists award them through citations, talk invitations, and tenure. “Status” makes a misleadingly concrete-sounding

You may think that tax policy sounds like the most boring topic in the world. That is precisely what most governments, corporations, and special interests would like you to think, because tax policy is where much of society and the economy gets shaped. It is also where well-informed citizens can achieve socioeconomic revolutions with astonishing speed and effectiveness—but only if they realize how much power they might wield in this domain. If citizens don’t understand taxes, they don’t understand how, when, and where their government expropriates money, time, and freedom from their lives. They also don’t understand how most governments bias consumption over savings, and bias some forms of consumption over other forms, thereby distorting the trait-display systems that people might otherwise favor.

Any conversation with Smith turned up at least one bit of human behavior which could not be justified logically, at least in terms that Smith could understand, and attempts to do so were endlessly time-consuming.

Profitably selling to the bottom of the pyramid is difficult, but it can be done. It requires companies to focus on business fundamentals and start their ventures with a rigorous understanding of two key challenges in low-income markets: changing consumers’ behavior and changing the way products are made and delivered.

We know from the now-iconic 1970s Good Samaritan study that the single greatest predictor of uncaring, unkind, and uncompassionate behavior, even among people who have devoted their lives to the welfare of others, is a perceived lack of time — a feeling of being rushed. The sense of urgency seems to consume all of our other concerns — it is the razor’s blade that severs our connection to anything outside ourselves, anything beyond the task at hand, and turns our laser-sharp focus of concern onto the the immediacy of the self alone.

Being swayed by people playing a different game can also throw off how you think you’re supposed to spend your money. So much consumer spending, particularly in developed countries, is socially driven: subtly influenced by people you admire, and done because you subtly want people to admire you. But while we can see how much money other people spend on cars, homes, clothes, and vacations, we don’t get to see their goals, worries, and aspirations. A young lawyer aiming to be a partner at a prestigious law firm might need to maintain an appearance that I, a writer who can work in sweatpants, have no need for. But when his purchases set my own expectations, I’m wandering down a path of potential disappointment because I’m spending the money without the career boost he’s getting. We might not even have different styles. We’re just playing a different game. It took me years to figure this out. A takeaway here is that few things matter more with money than understanding your own time horizon and not being persuaded by the actions and behaviors of people playing different games than you are.

Quick Review of Core Behavior Patterns Reds are quick and more than happy to take command if needed. They make things happen. However, when they get going, they become control freaks and can be hopeless to deal with. And they repeatedly trample on people’s toes. Yellows can be amusing, creative, and elevate the mood regardless of who they’re with. However, when they are given unlimited space, they will consume all the oxygen in the room, they won’t allow anyone into a conversation, and their stories will reflect reality less and less. The friendly Greens are easy to hang out with because they are so pleasant and genuinely care for others. Unfortunately, they can be too wishy-washy and unclear. Anyone who never takes a stand eventually becomes difficult to handle. You don’t know where they really stand, and indecision kills the energy in other people. The analytical Blues are calm, levelheaded, and think before they speak. Their ability to keep a cool head is undoubtedly an enviable quality for all who aren’t capable of doing that. However, Blues’ critical thinking can easily turn to suspicion and questioning those around them. Everything can become suspect and sinister.

I assigned myself the role of Lot’s wife, because her behavior seemed the most human, the most sinful, and therefore closest to mine. Consumed by curiosity, I was drawn to the magnificent, horrible sight of fire and disaster as houses collapsed and towers folded like dominoes amidst human wailing that rose to the sky. My curiosity, brought to an explosive point by the divine warning, was suddenly transformed into my sole trait, overwhelming reason and the feeling of fear, turning me into a weakling of a woman, unable to resist my inquisitiveness, and I would turn around abruptly with my whole body as if rotated by the centrifugal force of my curiosity, which had passed through me like a sword.

Many thinkers have tried to “naturalize” consumerism in that way, including most social Darwinists, Austrian School economists (Ludwig von Mises, Friedrich Hayek, Murray Rothbard), Chicago School economists (George Stigler, Milton Friedman, Gary Becker), Darwinian libertarians, globalization advocates, management gurus, and marketers. Their model (which I call the Wrong Conservative Model, because I think it’s wrong, and because it’s usually advocated by political conservatives) is: human nature + free markets = consumerist capitalism

A person of limited intelligence but high conscientiousness can make a valuable employee; a person of higher intelligence but very low conscientiousness is almost unemployable.

To begin with, there is an almost compulsive promiscuity associated with homosexual behavior. 75% of homosexual men have more than 100 sexual partners during their lifetime. More than half of these partners are strangers. Only 8% of homosexual men and 7% of homosexual women ever have relationships lasting more than three years. Nobody knows the reason for this strange, obsessive promiscuity. It may be that homosexuals are trying to satisfy a deep psychological need by sexual encounters, and it just is not fulfilling. Male homosexuals average over 20 partners a year. According to Dr. Schmidt, The number of homosexual men who experience anything like lifelong fidelity becomes, statistically speaking, almost meaningless. Promiscuity among homosexual men is not a mere stereotype, and it is not merely the majority experience—it is virtually the only experience. Lifelong faithfulness is almost non-existent in the homosexual experience. Associated with this compulsive promiscuity is widespread drug use by homosexuals to heighten their sexual experiences. Homosexuals in general are three times as likely to be problem drinkers as the general population. Studies show that 47% of male homosexuals have a history of alcohol abuse and 51% have a history of drug abuse. There is a direct correlation between the number of partners and the amount of drugs consumed. Moreover, according to Schmidt, “There is overwhelming evidence that certain mental disorders occur with much higher frequency among homosexuals.” For example, 40% of homosexual men have a history of major depression. That compares with only 3% for men in general. Similarly 37% of female homosexuals have a history of depression. This leads in turn to heightened suicide rates. Homosexuals are three times as likely to contemplate suicide as the general population. In fact homosexual men have an attempted suicide rate six times that of heterosexual men, and homosexual women attempt suicide twice as often as heterosexual women. Nor are depression and suicide the only problems. Studies show that homosexuals are much more likely to be pedophiles than heterosexual men. Whatever the causes of these disorders, the fact remains that anyone contemplating a homosexual lifestyle should have no illusions about what he is getting into. Another well-kept secret is how physically dangerous homosexual behavior is.

Instead, they face a bizarre new world of frustrating duties and counterintuitive ideas: sit still, learn math, find a job, move away from friends, ignore kin, drive cars, leave kids in day care, and grow burdensome in old age.

All peoples think they are forever," he growled softly. "They do not believe they will ever not be. The Sinnissippi were that way. They did not think they would be eradicated. But that is what happened. Your people, Nest, believe this of themselves. They will survive forever, they think. Nothing can destroy them, can wipe them so completely from the earth and from history that all that will remain is their name and not even that will be known with certainty. They have such faith in their invulnerability. Yet already their destruction begins. It comes upon them gradually, in little ways. Bit by bit their belief in themselves erodes. A growing cynicism pervades their lives. Small acts of kindness and charity are abandoned as pointless and somehow indicative of weakness. Little failures of behavior lead to bigger ones. It is not enough to ignore the discourtesies of others; discourtesies must be repaid in kind. Men are intolerant and judgmental . They are without grace. If one man proclaims that God has spoken to him, another quickly proclaims that his God is false. If the homeless cannot find shelter, then surely they are to blame for their condition. If the poor do not have jobs, then surely it is because they will not work. If sickness strikes down those whose lifestyle differs from our own, then surely they have brought it on themselves. Look at your people, Nest Freemark. They abandon their old. They shun their sick. They cast off their children. They decry any who are different. They commit acts of unfaithfulness, betrayal, and depravity every day. They foster lies that undermine beliefs. Each small darkness breeds another. Each small incident of anger, bitterness, pettiness, and greed breeds others. A sense of futility consumes them. They feel helpless to effect even the smallest change. Their madness is of their own making, and yet they are powerless against it because they refuse to acknowledge its source. They are at war with themselves, but they do not begin to understand the nature of the battle being fought." -pages 96-97

We allowed each other a number of “philosospasms” per year; these were episodes of obsessive/compulsive behavior, often involving sexual affairs with students, or periods of deep, intricate despair, or occasionally intense political adventures which made us very vulnerable to the media and the public and caused us great discomfort. But our agreement was that we would support each other during these spasms, and would treat that momentary reality as though it were the only true reality, which, of course, in so doing, it was.

In developed countries, we have less to fear from infectious parasites, but much more to fear from infectious memes. So, instead of opening our bodies to ambient germs, we open our minds to ambient culture, to determine if we can stay sane throughout the onslaught.

In his early essay on consumer behavior, Thaler described the debate about whether gas stations would be allowed to charge different prices for purchases paid with cash or on credit. The credit-card lobby pushed hard to make differential pricing illegal, but it had a fallback position: the difference, if allowed, would be labeled a cash discount, not a credit surcharge. Their psychology was sound: people will more readily forgo a discount than pay a surcharge. The two may be economically equivalent, but they are not emotionally equivalent.

The highly open expose themselves to new experiences, cultures, people, relationships, norms, ideas, worldviews, art, music, sexual practices, and drugs. They can get infected by nasty, maladaptive memes; they might end up believing in astrology, homeopathy, or Scientology.

Thus, consumption taxes tend to reduce conspicuous consumption and promote longer-term retirement security, family wealth, social welfare, technical progress, and economic growth. In essence, income taxes penalize people for what they contribute to society (labor and capital), whereas consumption taxes penalize people for what they take out of society (new retail purchases). So, to tax experts, it is no surprise that U.S. and U.K. citizens spend too much and don’t save enough, relative to what would be optimal for society and even for themselves.

Serve the work” is about stewardship. Three of these behaviors are: I take responsibility for our community’s and consumers’ experience. I am responsible for the energy I bring to situations, so I work to stay positive. I take ownership of adapting to the fast pace of this environment.

One problem with most current governments is that they prioritize economic growth (as mismeasured by GDP per capita) over citizens’ happiness, quality of life, efficiency of trait display, and breadth and depth of social networks. The latter outcomes are not actually any harder to measure than GDP per capita. For example, the UN Human Development Index (HDI) measures overall quality of life fairly well by taking into account life expectancy, literacy, and educational attainment; this index puts Iceland, Norway, Australia, and Canada at the top, and the Democratic Republic of the Congo at the bottom.

Men and women . . . do not ingest nutrients, they consume food. More than that, they . . . eat meals. Although to the single-minded biochemist or physiologist, this aspect of human behavior may appear to be irrelevant or even frivolous, it is nevertheless a deeply ingrained part of the human situation.” The

DBT works on the premise that people who have lives that include meaningful relationships, activities, and purpose do not attempt suicide. In other words, to be less suicidal, people have to have a life worth living. I have never met someone who said, “I have people I love and who love me, a job I enjoy, and hobbies that keep me engaged, and I want to die.” People become suicidal or engage in problem behaviors because they do not believe they have love or meaning and often because they are consumed by overwhelming despair about what has happened in their lives and hopelessness about what will happen in the future. People

The modern food and drug industry has converted a significant portion of the world’s people to a new religion—a massive cult of pleasure seekers who consume coffee, cigarettes, soft drinks, candy, chocolate, alcohol, processed foods, fast foods, and concentrated dairy fat (cheese) in a self-indulgent orgy of destructive behavior.

We have created a false dichotomy between behaviors attributable to companion animals and those of other species that blinds us to the inherent worth and needs of all animals. The problem is that we have constructed a society in which we are rarely forced to think about where what we consume comes from, and this extends to the animals reared for our consumption.While we pamper one set of animals, another set of animals becomes our food. The main difference is that we come to know one set of these animals, while the other set is raised and killed for us, delivered in plastic wrap and Styrofoam, and served up as dinner. If nothing else, this belies the deep moral confusion that we have about animals as a culture.

Many people look at their past and bemoan their mistakes. Those errors in judgment, behavior, hurting others, and the wrong decisions may be what consumes them now. It does not have to be that way, for recovering from a traumatic situation is all a matter of how we think about what happened. It is not so much about what happened to us as what we make of the circumstance.

Men’s lot in life is endless hard work whose fruits will be consumed largely by others. The more men bring in, the greater the demands. Should men fail, they may lose both what they made and those to whom they gave it. Perhaps the most terrifying thing about Melville’s story is that, at times, Bartleby’s behavior and fate can tempt even the most active and successful man.

Social systems are neither a consumer product that we can buy or rent from the market nor a material that we can import from another country. It is not a creation of the almighty gifted from the heavens. A social system is a creation of mankind. That is a reflection of our responsibilities. In other words, the social system is the result of our behavior and the decisions we take in our way of life.

Mass production was aimed at new sources of demand in the early twentieth century’s first mass consumers. Ford was clear on this point: “Mass production begins in the perception of a public need.”73 Supply and demand were linked effects of the new “conditions of existence” that defined the lives of my great-grandparents Sophie and Max and other travelers in the first modernity. Ford’s invention deepened the reciprocities between capitalism and these populations. In contrast, Google’s inventions destroyed the reciprocities of its original social contract with users. The role of the behavioral value reinvestment cycle that had once aligned Google with its users changed dramatically. Instead of deepening the unity of supply and demand with its populations, Google chose to reinvent its business around the burgeoning demand of advertisers eager to squeeze and scrape online behavior by any available means in the competition for market advantage. In the new operation, users were no longer ends in themselves but rather became the means to others’ ends. Reinvestment in user services became the method for attracting behavioral surplus, and users became the unwitting suppliers of raw material for a larger cycle of revenue generation.

Our methodologies . . . have come more and more to resemble the methodology of mining. . . . This is sufficiently clear to many of us. What is not sufficiently clear, perhaps to any of us, is the extent of our complicity, as individuals and especially as individual consumers, in the behavior of the corporations. . . . Most people . . . have given proxies to the corporations to produce and provide all of their food.

Meanwhile, people are busy using fractals to explain any system that has defied other, more reductionist approaches. Since they were successfully applied by IBM's Benoit Mandlebrot to the problem of seemingly random, intermittent interference on the phone lines, fractals have been used to identify underlying patterns in weather systems, computer files, and bacteria cultures. Sometimes fractal enthusiasts go a bit too far, however, using these nonlinear equations to mine for patterns in systems where none exist. Applied to the stock market to consumer behavior, fractals may tell less about those systems than about the people searching for patterns within them. There is a dual nature to fractals: They orient us while at the same time challenging our sense of scale and appropriateness. They offer us access to the underlying patterns of complex systems while at the same time tempting us to look for patterns where none exist. This makes them a terrific icon for the sort of pattern recognition associated with present shock—a syndrome we'll call factalnoia. Like the robots on Mystery Science Theater 3000, we engage by relating one thing to another, even when the relationship is forced or imagined. The tsunami makes sense once it is connected to chemtrails, which make sense when they are connected to HAARP. It's not just conspiracy theorists drawing fractalnoid connections between things. In a world without time, any and all sense making must occur on the fly. Simultaneity often seems like all we have. That's why anyone contending with present shock will have a propensity to make connections between things happening in the same moment—as if there had to be an underlying logic.

our social needs for intimacy, belonging, and acceptance. Mate preferences for status can explain our esteem needs for recognition, fame, and glory. Mate preferences for intelligence, knowledge, skills, and moral virtues can explain our cognitive needs to learn, discover, and create, and our self-actualization needs to fulfill our potential (for example, to display the highest possible mate value given our genetic quality).

Consumption is a universal phenomenon. All humans consume varieties of products, many of which beyond actual necessity, because it activates the brain's reward center. And the more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being. Thus the human mind grows a deep psychological bond with a product. And this bond can grow so strong in time that it would defend itself from all sorts of criticisms. It is the brain's way to maintain its internal purely individualistic well being. Hence, a strong psychological bond between the mind and a product slowly not only becomes invincible to criticisms, but also, develops its own cognitive immune system against such criticisms.

No one has been able to aggregate more intention data on what consumers like than Google. Google not only sees you coming, but sees where you’re going. When homicide investigators arrive at a crime scene and there is a suspect—almost always the spouse—they check the suspect’s search history for suspicious Google queries (like “how to poison your husband”). I suspect we’re going to find that U.S. agencies have been mining Google to understand the intentions of more than some shopper thinking about detergent, but cells looking for fertilizer to build bombs. Google controls a massive amount of behavioral data. However, the individual identities of users have to be anonymized and, to the best of our knowledge, grouped. People are not comfortable with their name and picture next to a list of all the things they have typed into the Google query box. And for good reasons. Take a moment to imagine your picture and your name above everything you have typed into that Google search box. You’ve no doubt typed in some crazy shit that you would rather other people not know. So, Google has to aggregate this data, and can only say that people of this age or people of this cohort, on average, type in these sorts of things into their Google search box. Google still has a massive amount of data it can connect, if not to specific identities, to specific groups.

Behavior that is incongruent with the self will not last. You may want more money, but if your identity is someone who consumes rather than creates, then you’ll continue to be pulled toward spending rather than earning. You may want better health, but if you continue to prioritize comfort over accomplishment, you’ll be drawn to relaxing rather than training. It’s hard to change your habits if you never change the underlying beliefs that led to your past behavior.

This is the thinking behind Amazon’s anticipatory shopping patent.43 Instead of customers making their own decisions, Amazon decides for them, sending what they want before they know they want it. It is, as one commentator noticed, one more step towards cutting out human agency altogether.44 Pervasive monitoring devices – smartphones, wearables, voice-enabled speakers and smart meters – allow companies to track and manage consumer behaviour. The Harvard business scholar Shoshana Zuboff quotes an unnamed chief data scientist who explains: ‘The goal of everything we do is to change people’s actual behavior at scale . . . we can capture their behaviours and identify good and bad [ones]. Then we develop “treatments” or “data pellets” that select good behaviours.’45 MIT’s Alex Pentland seems more interested in enhancing machines than human understanding. He celebrates the opportunity to deploy sensors and data in order to increase efficiency

The behavior of retailers when a vendor folds is very revealing. It tells us that they know something the vendors don’t. What they know is this: the price a consumer will pay is effectively capped by the expected future value of vendor service (where “service” is here construed broadly to include enhancements, upgrades, and follow-on projects). In other words, software is largely a service industry operating under the persistent but unfounded delusion that it is a manufacturing industry.

Big data is based on the feedback economy where the Internet of Things places sensors on more and more equipment. More and more data is being generated as medical records are digitized, more stores have loyalty cards to track consumer purchases, and people are wearing health-tracking devices. Generally, big data is more about looking at behavior, rather than monitoring transactions, which is the domain of traditional relational databases. As the cost of storage is dropping, companies track more and more data to look for patterns and build predictive models".

A classic study by Columbia’s Sheena Iyengar and Mark Lepper monitored the behavior of consumers in a grocery store. One day, the store set up a sampling table with 6 different kinds of jam, and customers loved it; another day, the store set up a table with 24 different kinds of jam, and it was even more popular than the first. The surprise came at the cash register: Customers who’d chosen among 6 jams were 10 times more likely to actually buy a jar of jam than customers who’d chosen among 24! It was fun to sample 24 flavors, it seems, but painful to pick among them. The choice was paralyzing.

A primary goal of food science is to create products that are more attractive to consumers. Nearly every food in a bag, box, or jar has been enhanced in some way, if only with additional flavoring. Companies spend millions of dollars to discover the most satisfying level of crunch in a potato chip or the perfect amount of fizz in a soda. Entire departments are dedicated to optimizing how a product feels in your mouth—a quality known as orosensation. French fries, for example, are a potent combination—golden brown and crunchy on the outside, light and smooth on the inside. Other processed foods enhance dynamic contrast, which refers to items with a combination of sensations, like crunchy and creamy. Imagine the gooeyness of melted cheese on top of a crispy pizza crust, or the crunch of an Oreo cookie combined with its smooth center. With natural, unprocessed foods, you tend to experience the same sensations over and over—how’s that seventeenth bite of kale taste? After a few minutes, your brain loses interest and you begin to feel full. But foods that are high in dynamic contrast keep the experience novel and interesting, encouraging you to eat more. Ultimately, such strategies enable food scientists to find the “bliss point” for each product—the precise combination of salt, sugar, and fat that excites your brain and keeps you coming back for more. The result, of course, is that you overeat because hyperpalatable foods are more attractive to the human brain. As Stephan Guyenet, a neuroscientist who specializes in eating behavior and obesity, says, “We’ve gotten too good at pushing our own buttons.” The modern food industry, and the overeating habits it has spawned, is just one example of the 2nd Law of Behavior Change: Make it attractive. The more attractive an opportunity is, the more likely it is to become habit-forming.

The most surprising discovery made by Baumeister’s group shows, as he puts it, that the idea of mental energy is more than a mere metaphor. The nervous system consumes more glucose than most other parts of the body, and effortful mental activity appears to be especially expensive in the currency of glucose. When you are actively involved in difficult cognitive reasoning or engaged in a task that requires self-control, your blood glucose level drops. The effect is analogous to a runner who draws down glucose stored in her muscles during a sprint. The bold implication of this idea is that the effects of ego depletion could be undone by ingesting glucose, and Baumeister and his colleagues have confirmed this hypothesis in several experiments. Volunteers in one of their studies watched a short silent film of a woman being interviewed and were asked to interpret her body language. While they were performing the task, a series of words crossed the screen in slow succession. The participants were specifically instructed to ignore the words, and if they found their attention drawn away they had to refocus their concentration on the woman’s behavior. This act of self-control was known to cause ego depletion. All the volunteers drank some lemonade before participating in a second task. The lemonade was sweetened with glucose for half of them and with Splenda for the others. Then all participants were given a task in which they needed to overcome an intuitive response to get the correct answer. Intuitive errors are normally much more frequent among ego-depleted people, and the drinkers of Splenda showed the expected depletion effect. On the other hand, the glucose drinkers were not depleted. Restoring the level of available sugar in the brain had prevented the deterioration of performance. It will take some time and much further research to establish whether the tasks that cause glucose-depletion also cause the momentary arousal that is reflected in increases of pupil size and heart rate.

Sonnet of Consumerism Ever wonder in a world of consumerism, Who's the consumer, who's the product! You may think that you are the one owning things, But it's the things that own you, head and heart. When unmoderated materialism is the world's norm, Consumer is the product, product does the consuming. And this insanity is revered as industrial growth, Then they wonder, why is there so much suffering! The point is, your insecurity is good for business, The shallower you are, the more your pocket empties. But if you don't wanna end up at la casa de loco, Stop living in products and focus on memories. Corporations chasing revenue cause economic disparity. Buy less, buy local, to construct a sustainable economy.

At the other extreme, the consumption tax rate should be very, very high for any products that impose massive negative externalities. Consider handgun ammunition. Currently, one can buy five hundred rounds of 9 mm ammunition for about $110 from online U.S. retailers—about twenty-two cents each. But each round of ammunition has a slight chance of falling into the wrong hands and killing someone. How slight? About 10 billion rounds are sold per year in the United States. There are about thirty thousand gun-related deaths in the United States per year (including suicides, homicides, and accidents). Assuming the typical gun death involves one round of ammo, the chance that any given round will end up killing someone is about thirty thousand divided by 10 billion, or three per million. Now, a person’s life is generally reckoned to be worth about $3 million, according to the usual cost-benefit-risk analyses by highway engineers, airlines, and hospitals. If each bullet has a three per million chance of negating a $3 million life, then that bullet imposes an expected average cost on society of $9. That’s about forty times its conventional retail cost of $0.22, so, by my reasoning, it should be subject to a consumption tax rate of 4,000 percent. This is obviously a rough calculation; it ignores the injury costs of nonlethal shootings (which would increase the tax) and the crime-deterrence effects, if any, of citizens having ammo (which would decrease the tax).

The modern food and drug industry has converted a significant portion of the world’s people to a new religion—a massive cult of pleasure seekers who consume coffee, cigarettes, soft drinks, candy, chocolate, alcohol, processed foods, fast foods, and concentrated dairy fat (cheese) in a self-indulgent orgy of destructive behavior. When the inevitable results of such bad habits appear—pain, suffering, sickness, and disease—the addicted cult members drag themselves to physicians and demand drugs to alleviate their pain, mask their symptoms, and cure their diseases. These revelers become so drunk on their addictive behavior and the accompanying addictive thinking that they can no longer tell the difference between health and health care.

So what exactly is HOW? For many, business and life has always been about the pursuit of What: “What do we do? What’s on the agenda? What do we need to accomplish?” Whats are commodities; they are easily duplicated or reverse-engineered and delivered faster and at a lower cost by someone else. How is a philosophy. It's a way of thinking about individual and organizational behavior. And How we do what we do – our behavior – has become today’s greatest source of our advantage. In this world, How is no longer a question, but the answer to what ails us as people, institutions, companies, nations. How we behave, how we consume, how we build trust in our relationships and how we relate to others provides us with the power to not just survive, but thrive and endure.

In their book Warrior Lovers, an analysis of erotic fiction by women, the psychologist Catherine Salmon and the anthropologist Donald Symons wrote, "To encounter erotica designed to appeal to the other sex is to gaze into the psychological abyss that separates the sexes.... The contrasts between romance novels and porn videos are so numerous and profound that they can make one marvel that men and women ever get together at all, much less stay together and successfully rear children." Since the point of erotica is to offer the consumer sexual experiences without having to compromise with the demands of the other sex, it is a window into each sex's unalloyed desires. ... Men fantasize about copulating with bodies; women fantasize about making love to people. Rape is not exactly a normal part of male sexuality, but it is made possible by the fact that male desire can be indiscriminate in its choice of a sexual partner and indifferent to the partner's inner life--indeed, "object" can be a more fitting term than "partner." The difference in the sexes' conception of sex translates into a difference in how they perceive the harm of sexual aggression. ... The sexual abyss offers a complementary explanation of the callous treatment of rape victims in traditional legal and moral codes. It may come from more than the ruthless exercise of power by males over females; it may also come from a parochial inability of men to conceive of a mind unlike theirs, a mind that finds the prospect of abrupt, unsolicited sex with a stranger to be repugnant rather than appealing. A society in which men work side by side with women, and are forced to take their interests into account while justifying their own, is a society in which this thick-headed incuriosity is less likely to remain intact. The sexual abyss also helps to explain the politically correct ideology of rape. ... In the case of rape, the correct belief is that rape has nothing to do with sex and only to do with power. As (Susan) Brownmiller put it, "From prehistoric times to the present, I believe, rape has played a critical function. It is nothing more or less than a conscious process of intimidation by which all men keep all women in a state of fear." ... Brownmiller wrote that she adapted the theory from the ideas of an old communist professor of hers, and it does fit the Marxist conception that all human behavior is to be explained as a struggle for power between groups. But if I may be permitted an ad feminam suggestion, the theory that rape has nothing to do with sex may be more plausible to a gender to whom a desire for impersonal sex with an unwilling stranger is too bizarre to contemplate. Common sense never gets in the way of a sacred custom that has accompanied a decline of violence, and today rape centers unanimously insist that "rape or sexual assault is not an act of sex or lust--it's about aggression, power, and humiliation, using sex as the weapon. The rapist's goal is domination." (To which the journalist Heather MacDonald replies: "The guys who push themselves on women at keggers are after one thing only, and it's not reinstatement of the patriarchy.")

Our perception of who we are changes what we do. The way we think of ourselves also has a profound impact on how we deal with distractions and unintended behaviors. A study published in the Journal of Consumer Research tested the words people use when faced with temptation. During the experiment, one group was instructed to use the words “I can’t” when considering unhealthy food choices, while the other group used “I don’t.” At the end of the study, participants were offered either a chocolate bar or granola bar to thank them for their time. Nearly twice as many people in the “I don’t” group picked the healthier option on their way out the door. The authors of the study attributed the difference to the “psychological empowerment” that comes with saying “I don’t” rather than “I can’t.

Contrast that with the Budweiser beer “Wassup?” campaign. Two guys are talking on the phone while drinking Budweiser and watching a basketball game on television. A third friend arrives. He yells, “Wassup?” One of the first two guys yells “Wassup?” back. This kicks off an endless cycle of wassups between a growing number of Budweiser-drinking buddies. No, it wasn’t the cleverest of commercials. But it became a global phenomenon. And at least part of its success was due to triggers. Budweiser considered the context. “Wassup” was a popular greeting among young men at the time. Just greeting friends triggered thoughts of Budweiser in Budweiser’s prime demographic. The more the desired behavior happens after a delay, the more important being triggered becomes. Market research often focuses on consumers’ immediate

psychologists have shown that an individual’s choices and behavior can be influenced by “priming” them with particular words, sounds, or other stimuli. Subjects in experiments who read words like “old” and “frail” walk more slowly down the corridor when they leave the lab. Consumers in wine stores are more likely to buy German wine when German music is playing in the background, and French wine when French music is playing. Survey respondents asked about energy drinks are more likely to name Gatorade when they are given a green pen in order to fill out the survey. And shoppers looking to buy a couch online are more likely to opt for an expensive, comfortable-looking couch when the background of the website is of fluffy white clouds, and more likely to buy the harder, cheaper option when the background consists of dollar coins.11

The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests. The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else. This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship. Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.

He had stuck his hand through some rotted flashing in high summer and that hand and his whole arm had been consumed in holy, righteous fire, destroying conscious thought, making the concept of civilized behavior obsolete. Could you be expected to behave as a thinking human being when your hand was being impaled on red-hot darning needles? Could you be expected to live in the love of your nearest and dearest when the brown, furious cloud rose out of the hole in the fabric of things (the fabric you thought was so innocent) and arrowed straight at you? Could you be held responsible for your own actions as you ran crazily about on the sloping roof seventy feet above the ground, not knowing where you were going, not remembering that your panicky, stumbling feet could lead you crashing and blundering right over the rain gutter and down to your death on the concrete seventy feet below? Jack didn’t think you could.

She gives just enough hints about him to make you wonder why he became so villainous. And if he dies, I’ll never learnt the answer.” Oliver eyes her closely. “Perhaps he was born villainous.” “No one is born villainous.” “Oh?” he said with raised eyebrow. “So we’re all born good?” “Neither. We start as animals, with an animal’s needs and desires. It takes parents and teachers and other good examples to show us how to restrain those needs and desires, when necessary, for the greater good. But it’s still our choice whether to heed that education or to do as we please.” “For a woman who loves murder and mayhem, you’re quite the philosopher.” “I like to understand how things work. Why people behave as they do.” He digested that for a moment. “I happen to think that some of us, like Rockton, are born with a wicked bent.” She chose her words carefully. “That certainly provides Rockton with a convenient excuse for his behavior.” His features turned stony. “What do you mean?” “Being moral and disciplined is hard work. Being wicked requires no effort at all-one merely indulges every desire and impulse, no matter how hurtful or immoral. By claiming to be born wicked, Rockton ensures that he doesn’t have to struggle to be god. He can just protest that he can’t help himself.” “Perhaps he can’t,” he clipped out. “Or maybe he’s simply unwilling to fight his impulses. And I want to know the reason for that. That’s why I keep reading Minerva’s books.” Did Oliver actually believe he’d been born irredeemably wicked? How tragic! It lent a hopelessness to his life that helped to explain his mindless pursuit of pleasure. “I can tell you the reason for Rockton’s villainy.” Oliver rose to round the desk. Propping his hip on the edge near her, he reached out to tuck a tendril of hair behind her ear. A sweet shudder swept over her. Why must he have this effect on her? It simply wasn’t fair. “Oh?” she managed. “Rockton knows he can’t have everything he wants,” he said hoarsely, his hand drifting to her cheek. “He can’t have the heroine, for example. She would never tolerate his…wicked impulses. Yet he still wants her. And his wanting consumes him.” Her breath lodged in her throat. It had been days since he’d touched her, and she hadn’t forgotten what it was like for one minute. To have him this near, saying such things… She fought for control over her volatile emotions. “His wanting consumes him precisely because he can’t have her. If he thought he could, he wouldn’t want her after all.” “Not true.” His voice deepening, he stroked the line of her jaw with a tenderness that roused an ache in her chest. “Even Rockton recognizes when a woman is unlike any other. Her very goodness in the face of his villainy bewitches him. He thinks if he can just possess that goodness, then the dark cloud lying on his soul will lift, and he’ll have something other than villainy to sustain him.” “Then he’s mistaken.” Her pulse trebled as his finger swept the hollow of her throat. “The only person who can lift the dark cloud on his soul is himself.” He paused in his caress. “So he’s doomed, then?” “No!” Her gaze flew to his. “No one is doomed, and certainly not Rockton. There’s still hope for him. There is always hope.” His eyes burned with a feverish light, and before she could look away, he bent to kiss her. It was soft, tender…delicious. Someone moaned, she wasn’t sure who. All she knew was that his mouth was on hers again, molding it, tasting it, making her hungry in the way that only he seemed able to do. “Maria…” he breathed. Seizing her by the arms, he drew her up into his embrace. “My God, I’ve thought of nothing but you since that day in the carriage.

Central to the Jain view of the predicament of the soul is the distinctive Jain theory of karma....We act and experience the results of our acts; that is, we consume (and must consume) the fruit (phal) of our actions (karmas)....The accumulations of karma on the soul are responsible for the soul's bondage. This is because they cover the soul and occlude its true nature, which is omniscient bliss. The keys to liberation, therefore, are two. First, one must avoid the accumulation of future karma. Violent actions are particularly potent sources of karmic accumulation, and this is the foundation of the tradition's extraordinary emphasis on non-violence. Second, one must eliminate the karma already adhering to the soul...The behavior of men and women who are not Jains creates the most damage. The meat eaters of this world, the fighters of wars, the butchers, the choppers of trees, and so on, leave a vast trail of carnage wherever they go.

1. Turn ordinarily meals into family time. Cultivate a fun and relaxed atmosphere and impose a “No TV” rule. 2. Feed your toddler the same type of food you feed to the rest of your family. 3. Do not force your toddler to eat. Issuing threats and punishments will only make him dislike and dread mealtimes. 4. Respect your toddler’s food preference on what he likes and what he dislikes. 5. If he refuses to eat the main meal, offer another healthy alternative, like a sandwich or a cereal. 6. Make sure to cut your toddler’s food into small bite size pieces. 7. Gently encourage your toddler to try out new food products. 8. Do not impose the clean your plate rule. When your toddler tells you he is full, do not force him to eat. 9. Offer your child small portions, like 1/3 or 1/4 of the usual adult portion. Give him lesser amount of food than what you think he can consume and let him ask for extra servings. 10. Make desserts a part of your meals, and not as a form of reward.

These new taxes and the nationalization of finance meant the U.S. government would soon be dealing with a healthy budget surplus. Universal health care, free public education through college, a living wage, guaranteed full employment, a year of mandatory national service, all these were not only made law but funded. They were only the most prominent of many good ideas to be proposed, and please feel free to add your own favorites, as certainly everyone else did in this moment of we-the-peopleism. And as all this political enthusiasm and success caused a sharp rise in consumer confidence indexes, now a major influence on all market behavior, ironically enough, bull markets appeared all over the planet. This was intensely reassuring to a certain crowd, and given everything else that was happening, it was a group definitely in need of reassurance. That making people secure and prosperous would be a good thing for the economy was a really pleasant surprise to them. Who knew?

The human mind wants to “win” whatever game is being played. This pitfall is evident in many areas of life. We focus on working long hours instead of getting meaningful work done. We care more about getting ten thousand steps than we do about being healthy. We teach for standardized tests instead of emphasizing learning, curiosity, and critical thinking. In short, we optimize for what we measure. When we choose the wrong measurement, we get the wrong behavior. This is sometimes referred to as Goodhart’s Law. Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.”9 Measurement is only useful when it guides you and adds context to a larger picture, not when it consumes you. Each number is simply one piece of feedback in the overall system. In our data-driven world, we tend to overvalue numbers and undervalue anything ephemeral, soft, and difficult to quantify. We mistakenly think the factors we can measure are the only factors that exist. But just because you can measure something doesn’t mean it’s the most important thing. And just because you can’t measure something doesn’t mean it’s not important at all.

A few years ago my friend Jon Brooks supplied this great illustration of skewed interpretation at work. Here’s how investors react to events when they’re feeling good about life (which usually means the market has been rising): Strong data: economy strengthening—stocks rally Weak data: Fed likely to ease—stocks rally Data as expected: low volatility—stocks rally Banks make $4 billion: business conditions favorable—stocks rally Banks lose $4 billion: bad news out of the way—stocks rally Oil spikes: growing global economy contributing to demand—stocks rally Oil drops: more purchasing power for the consumer—stocks rally Dollar plunges: great for exporters—stocks rally Dollar strengthens: great for companies that buy from abroad—stocks rally Inflation spikes: will cause assets to appreciate—stocks rally Inflation drops: improves quality of earnings—stocks rally Of course, the same behavior also applies in the opposite direction. When psychology is negative and markets have been falling for a while, everything is capable of being interpreted negatively. Strong economic data is seen as likely to make the Fed withdraw stimulus by raising interest rates, and weak data is taken to mean companies will have trouble meeting earnings forecasts. In other words, it’s not the data or events; it’s the interpretation. And that fluctuates with swings in psychology.

The market's second wild trait-almost-cycles-is prefigured in the story of Joseph. Pharaoh dreamed that seven fat cattle were feeding in the meadows, when seven lean kine rose out of the Nile and ate them. Likewise, seven scraggly ears of corn consumed seven plump ears. Joseph, a Hebrew slave, called the dreams prophetic: Seven years of famine would follow seven years of prosperity. He advised Pharaoh to stockpile grain for bad times to come. And when all passed as prophesied, "Joseph opened all the storehouses, and sold unto the Egyptians...And all countries came into Egypt to Joseph to buy corn; because that the famine was so sore in all lands." Given the profits he and Pharaoh must have made, one might call Joseph the first international arbitrageur. That pattern, familiar from Hurst's work on the Nile, also appears in markets. A big 3 percent change in IBM's stock one day might precede a 2 percent jump another day, then a 1.5 percent change, then a 3.5 percent move-as if the first big jumps were continuing to echo down the succeeding days' trading. Of course, this is not a regular or predictable pattern. But the appearance of one is strong. Behind it is the influence of long-range dependence in an otherwise random process-or, put another way, a long-term memory through which the past continues to influence the random fluctuations of the present.

Example: a famous-to-economists finding in behavioral economics concerns pricing, and the fact that people have a provable bias towards the middle of three prices. It was first demonstrated with an experiment in beer pricing: when there were two beers, a third of people chose the cheaper; adding an even cheaper beer made the share of that beer go up, because it was now in the middle of three prices; adding an even more expensive beer at the top, and dropping the cheapest beer, made the share of the new beer in the middle (which had previously been the most expensive) go up from two-thirds to 90 percent. Having a price above and a price below makes the price in the middle seem more appealing. This experiment has been repeated with other consumer goods, such as ovens, and is now a much-used strategy in the corporate world. Basically, if you have two prices for something, and want to make more people pay the higher price, you add a third, even higher price; that makes the formerly highest price more attractive. Watch out for this strategy. (The research paper about beer pricing, written by a trio of economists at Duke University in 1982, was published in the Journal of Consumer Research. It’s called “Adding Asymetrically Dominated Alternatives: Violations of Regularity and the Simularity Hypothesis”—which must surely be the least engaging title ever given to an article about beer.)

Suppose we humans are, as a species, exhibiting disease behavior: we’re multiplying with no regard for limits, consuming natural resources as if there will be no future generations, and producing waste products that are distressing the planet upon which our very survival depends. There are two factors which we, as a species, are not taking into consideration. First is the survival tactic of pathogens, which requires additional hosts to infect. We do not have the luxury of that option, at least not yet. If we are successful at continuing our dangerous behavior, then we will also succeed in marching straight toward our own demise. In the process, we can also drag many other species down with us, a dreadful syndrome that is already underway. This is evident by the threat of extinction that hangs, like the sword of Damocles, over an alarming number of the Earth’s species. There is a second consideration: infected host organisms fight back. As humans become an increasing menace, can the Earth try to defend itself? When a disease organism infects a human, the human body elevates its own temperature in order to defend itself. This rise in temperature not only inhibits the growth of the infecting pathogen, but also greatly enhances the disease fighting capability within the body. Global warming may be the Earth’s way of inducing a global “fever” as a reaction to human pollution of the atmosphere and human over-consumption of fossil fuels.

The Cycle of Addiction (What Keeps Us Stuck) The cycle of addiction, the second part of the Two-Part Problem, is a response to what’s happening at the root—that brings with it its own set of problems. Addiction is essentially a symptom of those root issues that becomes its own “disease”—when we use any substance or behavior to manage our underlying pain, and use it repeatedly, we enter into a cycle, or a feedback loop. To understand what the cycle of addiction is, or in the case of alcohol what would be classified as Alcohol Use Disorder (AUD), we need to look at how alcohol dependence is formed. When we consume alcohol, our body reacts to the substance by releasing artificially high levels of dopamine. Dopamine is the neurochemical of wanting and motivation, and it lives in the midbrain—the part of our brain that is tasked with ensuring our survival. Typically, our midbrain releases dopamine when we encounter something that keeps us alive or that aids in procreation, like when we eat a piece of chocolate or have good sex. Dopamine is released in order to tell our brain that some activity or substance is good for survival, and the higher the levels of dopamine that are released, the more we are programmed to repeat the activity. When dopamine floods into the brain, it sends a signal that the activity is good for survival, and in order to make sure we repeat the behavior, our brain releases another neurochemical called glutamate to lock in the memory of the event, so that we are wired to do it again.

Along the way to Seattle, he wrote his business plan. He identified several reasons why the book category was underserved and well suited to online commerce. He outlined how he could create a new and compelling experience for book-buying customers. To begin with, books were relatively lightweight and came in fairly uniform sizes, meaning they would be easy and inexpensive to warehouse, pack, and ship. Second, while more than 100 million books had been written and more than a million titles were in print in 1994, even a Barnes & Noble mega-bookstore could stock only tens of thousands of titles. An online bookstore, on the other hand, could offer not just the books that could fit in a brick-and-mortar store but any book in print. Third, there were two large book-distribution companies, Ingram and Baker & Taylor, that acted as intermediaries between publishers and retailers and maintained huge inventories in vast warehouses. They kept detailed electronic catalogs of books in print to make it easy for bookstores and libraries to order from them. Jeff realized that he could combine the infrastructure that Ingram and Baker & Taylor had created—warehouses full of books ready to be shipped, plus an electronic catalog of those books—with the growing infrastructure of the Web, making it possible for consumers to find and buy any book in print and get it shipped directly to their homes. Finally, the site could use technology to analyze the behavior of customers and create a unique, personalized experience for each one of them.

Guénon and Evola, consistently with most other modern spiritual figures, identified the age we are living in now as the final age, or Kali Yuga, as it is called in both Hinduism and Buddhism. In the ancient Scandinavian religion, the equivalent age was the Wolf Age. Lest this seems like just some metaphysical mumbo-jumbo, let me quote a few examples from the Hindu scriptures that describe the characteristics of Kali Yuga: In Kali Yuga, wealth alone will be considered the sign of a man’s good birth, proper behavior, and fine qualities. And law and justice will be applied only on the basis of one’s power. Men and women will live together merely because of superficial attraction, and success in business will depend on deceit. Womanliness and manliness will be judged according to one’s expertise in sex. A person’s propriety will be seriously questioned if he does not earn a good living. And one who is very clever at juggling words will be considered a learned scholar. He who can maintain a family will be regarded as an expert man, and the principles of religion will be observed only for the sake of reputation. Cities will be dominated by thieves, the Vedas will be contaminated by speculative interpretations of atheists, political leaders will virtually consume the citizens, and the so-called priests and intellectuals will be devotees of their bellies and genitals. When irreligion becomes prominent in the family, the women of the family become corrupt, and from the degradation of womanhood comes unwanted population. These are just a few of many such examples. Whatever one thinks of Hinduism as a religion, this description certainly seems uncannily accurate in our present world.

Anxious: You love to be very close to your romantic partners and have the capacity for great intimacy. You often fear, however, that your partner does not wish to be as close as you would like him/her to be. Relationships tend to consume a large part of your emotional energy. You tend to be very sensitive to small fluctuations in your partner’s moods and actions, and although your senses are often accurate, you take your partner’s behaviors too personally. You experience a lot of negative emotions within the relationship and get easily upset. As a result, you tend to act out and say things you later regret. If the other person provides a lot of security and reassurance, however, you are able to shed much of your preoccupation and feel contented. Secure: Being warm and loving in a relationship comes naturally to you. You enjoy being intimate without becoming overly worried about your relationships. You take things in stride when it comes to romance and don’t get easily upset over relationship matters. You effectively communicate your needs and feelings to your partner and are strong at reading your partner’s emotional cues and responding to them. You share your successes and problems with your mate, and are able to be there for him or her in times of need. Avoidant: It is very important for you to maintain your independence and self-sufficiency and you often prefer autonomy to intimate relationships. Even though you do want to be close to others, you feel uncomfortable with too much closeness and tend to keep your partner at arm’s length. You don’t spend much time worrying about your romantic relationships or about being rejected. You tend not to open up to your partners and they often complain that you are emotionally distant. In relationships, you are often on high alert for any signs of control or impingement on your territory by your partner.

Here’s some startup pedagogy for you: When confronted with any startup idea, ask yourself one simple question: How many miracles have to happen for this to succeed? If the answer is zero, you’re not looking at a startup, you’re just dealing with a regular business like a laundry or a trucking business. All you need is capital and minimal execution, and assuming a two-way market, you’ll make some profit. To be a startup, miracles need to happen. But a precise number of miracles. Most successful startups depend on one miracle only. For Airbnb, it was getting people to let strangers into their spare bedrooms and weekend cottages. This was a user-behavior miracle. For Google, it was creating an exponentially better search service than anything that had existed to date. This was a technical miracle. For Uber or Instacart, it was getting people to book and pay for real-world services via websites or phones. This was a consumer-workflow miracle. For Slack, it was getting people to work like they formerly chatted with their girlfriends. This is a business-workflow miracle. For the makers of most consumer apps (e.g., Instagram), the miracle was quite simple: getting users to use your app, and then to realize the financial value of your particular twist on a human brain interacting with keyboard or touchscreen. That was Facebook’s miracle, getting every college student in America to use its platform during its early years. While there was much technical know-how required in scaling it—and had they fucked that up it would have killed them—that’s not why it succeeded. The uniqueness and complete fickleness of such a miracle are what make investing in consumer-facing apps such a lottery. It really is a user-growth roulette wheel with razor-thin odds. The classic sign of a shitty startup idea is that it requires at least two (or more!) miracles to succeed. This was what was wrong with ours. We had a Bible’s worth of miracles to perform:

Many models are constructed to account for regularly observed phenomena. By design, their direct implications are consistent with reality. But others are built up from first principles, using the profession’s preferred building blocks. They may be mathematically elegant and match up well with the prevailing modeling conventions of the day. However, this does not make them necessarily more useful, especially when their conclusions have a tenuous relationship with reality. Macroeconomists have been particularly prone to this problem. In recent decades they have put considerable effort into developing macro models that require sophisticated mathematical tools, populated by fully rational, infinitely lived individuals solving complicated dynamic optimization problems under uncertainty. These are models that are “microfounded,” in the profession’s parlance: The macro-level implications are derived from the behavior of individuals, rather than simply postulated. This is a good thing, in principle. For example, aggregate saving behavior derives from the optimization problem in which a representative consumer maximizes his consumption while adhering to a lifetime (intertemporal) budget constraint.† Keynesian models, by contrast, take a shortcut, assuming a fixed relationship between saving and national income. However, these models shed limited light on the classical questions of macroeconomics: Why are there economic booms and recessions? What generates unemployment? What roles can fiscal and monetary policy play in stabilizing the economy? In trying to render their models tractable, economists neglected many important aspects of the real world. In particular, they assumed away imperfections and frictions in markets for labor, capital, and goods. The ups and downs of the economy were ascribed to exogenous and vague “shocks” to technology and consumer preferences. The unemployed weren’t looking for jobs they couldn’t find; they represented a worker’s optimal trade-off between leisure and labor. Perhaps unsurprisingly, these models were poor forecasters of major macroeconomic variables such as inflation and growth.8 As long as the economy hummed along at a steady clip and unemployment was low, these shortcomings were not particularly evident. But their failures become more apparent and costly in the aftermath of the financial crisis of 2008–9. These newfangled models simply could not explain the magnitude and duration of the recession that followed. They needed, at the very least, to incorporate more realism about financial-market imperfections. Traditional Keynesian models, despite their lack of microfoundations, could explain how economies can get stuck with high unemployment and seemed more relevant than ever. Yet the advocates of the new models were reluctant to give up on them—not because these models did a better job of tracking reality, but because they were what models were supposed to look like. Their modeling strategy trumped the realism of conclusions. Economists’ attachment to particular modeling conventions—rational, forward-looking individuals, well-functioning markets, and so on—often leads them to overlook obvious conflicts with the world around them.

PROFITS AT THE BOTTOM OF THE PYRAMID | Idea in Brief 105 words THE PROBLEM Multinational firms’ socially beneficial ventures in low-income markets need to earn profits if they’re to command corporate resources, but operating in the black is harder than it looks. THE SOLUTION Companies can use the authors’ “opportunity map” to design and undertake ventures at the bottom of the pyramid that match their capabilities and financial expectations. THE DETAILS The map sorts ventures according to cost and complexity by analyzing two key challenges in selling to the poor: changing consumers’ behavior and changing the way products are made and delivered. The map can encourage companies to forgo overly ambitious, unsustainable projects and start with smaller ones that generate steady profits.

Lehua Lopez Cultural appropriation and cultural cannibalism may be defined as the buying, the selling and the consuming of other peoples' cultural artifacts, images, values and beliefs as well as sacred sites without permission of the culture being used. Cultural cannibalism is an insidious and hideous part of colonialism as it is part of the process of assimilation, what I would call a deliberate attempt to eradicate those beliefs, values, attitudes, behaviors, language, religion and practices of a [native] culture that are in contradiction or in conflict with the dominant [society].

Over the thousands of years, it seems things have not really changed much when you take out the things and think only of the people.... I deeply regret wasted time--for it was never mine alone to waste. I would rather be nothing in the eyes of the world, if something, anything of value in the eyes of God. Too often, myself guilty in the past, when I read poetry the "I" is prominent. I have come to a point in life where I would rather less to stand-out, be a dominant personality, and more to be part of the blended solutions. Too often we let the world measure our worth by what we have become referencing their values, excluding the far greater--all of them we have avoided becoming. On old age: if you keep your sense of humor, you have kept your best sense. The expression of love gives the soul wings, and a never-ending span of light.... Nothing is truly alive, if living outside of love. May that truth be fact, fiction or falsehood: what is memorable, the thing we can't reach and fully touch, but recognize as art, is always truth. Having lived with a cat for the past six years--I am thoroughly convinced that both Pavlov and his dog were conditioned by Pavlov's Cat.... We see and feel far less with our senses...and more with our predilections. Truth be told, no one sees truth clearly as God sees it. After speaking with a much younger man than myself today, I discovered, that reaching 70 years old has some unintended consequences--Intelligence. Though he or she may think so, no writer knows entirely what is being said (as for truth--a figment of intellectual imagination); but, to create a tingle in the reader (a living word...ah!) That is nearer Divine! Love needs no affirmation but its presence. If I could only keep from getting in my own way! When forgetting we are co-creators with God, our behavior is that of independent destroyers. Art! It is like human love--controlling and all consuming when living with it…death without it! If I have learned anything from life, it is that I know nothing; and the mystery of my journey is to douse the lesser-ego with incendiary making ready for Divine spark.... The all-seeing eye of the heart if allowed to open will always see love first.... Love is patient...quietly awaiting to show despite our rejection—abiding in silence as ordered until our cloaking lifted for release and full expression. What joy that moment of uncovering—the heart purely exposed, our greatest lamp. While looking at a picture of a magnificent wasps' nest I thought: 'Amazing how creatures so small seem to have capacity for thought so large....' Children do have a way of bringing us back into focus, usually throwing a slow curve that ends up being a strike to the heart of the matter. Some large lessons of love have come to me from much smaller sizes than myself.

Can Money Make You Happy? Can money make you happy? Of course it can! But does it? You can use behavioral finance concepts to spend your money in ways that increase your happiness. Here are four ways to spend your way to happiness:9 (1) Buy experiences, not things. (2) Buy many small things instead of few big ones. (3) Pay now to consume later. (4) Help others.

One of the frequent attacks on the behavior of the free market is based on the Georgist bugbear of natural resources held off the market for speculative purposes. We have dealt with this alleged problem above. Another, and diametrically opposite, attack is the common one that the free market wastes resources, especially depletable resources. Future generations are allegedly robbed by the greed of the present. Such reasoning would lead to the paradoxical conclusion that noneof the resource be consumed at all. For whenever, at any time, a man consumes a depletable resource (here we use “consumes” in a broader sense to include “uses up” in production), he is leaving less of a stock for himself or his descendants to draw upon. It is a fact of life that wheneverany amount of a depletable resource is used up, less is left for the future, and therefore anysuch consumption could just as well be called “robbery of the future,” if one chooses to define robbery in such unusual terms. Once we grant any amount of use to the depletable resource, we have to discard the robbery-of-the-future argument and accept the individual preferences of the market. There is then no more reason to assume that the market will use the resources too fast than to assume the opposite. The market will tend to use resources at precisely the rate that the consumers desire.

in a world of abundant information, regulation based on data-driven accountability makes more sense. Firms like Uber and Airbnb can be granted freedom to operate in exchange for access to their data. Because it is possible to know exactly who did what to whom and when, consumers and regulators can hold people and platforms accountable for their behaviors after the fact.

Uncertain quantitative criteria must be given as a range: the least , the nominal, and the most. If this range cannot be given, then the required behavior is not understood. As an architecture unfolds it can be checked against these criteria to see if it is (still) in tolerance. As the performance against some criteria drifts over time, valuable feedback is obtained. Finding these ranges and checking against them is a time-consuming and expensive business. If no one cares enough about the system being "performant" (neither a requirement nor a word) to pay for performance trials, then more than likely performance doesn't matter. You are then free to focus your architectural efforts on aspects of the system that are worth paying for.

The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being.

What if following Jesus is about resurrection in a bigger way than people realize. Not just about rising again to new life in the future, though that is part of it. But also about the clash of two kingdoms. The kingdoms of this world bring death, His kingdom brings life. The way of man is death but the way of Christ is life. In a world consumed by violence, from physical to emotional, Jesus teaches against all violence. He goes as far as to say that to hate someone is to commit murder in your heart. He says to love even your enemies. This is in strong contrast to even our modern kingdoms and empires whose leaders threaten one another with nuclear carnage. In effect, these leaders, these blind guides, are saying they are happy to kill millions if they feel like it if it serves the agenda they follow. Happy to plunge the world into more world wars. Sadly many people support them. The heart of man can be truly wicked, but can also be truly redeemed by the Prince of Peace. He can raise hearts from violence and death to peace and new life. His resurrection power is at work turning hate to love, violence to peace, despair to hope. All his followers have a part to play in repenting of all violent thoughts, emotions, and behaviors and encouraging other to do the same. This is a counter culture not the poisonous alliance of church and state. This can only be done with the power of Ressurection, the power of a different kingdom, the power of a different kind of king, the power of Christ in us. "Blessed are the peacemakers, for they shall be called the sons of God.