Consume Less Quotes

It's a very Greek idea, and a very profound one. Beauty is terror. Whatever we call beautiful, we quiver before it. And what could be more terrifying and beautiful, to souls like the Greeks or our own, than to lose control completely? To throw off the chains of being for an instant, to shatter the accident of our mortal selves? Euripides speaks of the Maenads: head thrown I back, throat to the stars, "more like deer than human being." To be absolutely free! One is quite capable, of course, of working out these destructive passions in more vulgar and less efficient ways. But how glorious to release them in a single burst! To sing, to scream, to dance barefoot in the woods in the dead of night, with no more awareness of mortality than an animal! These are powerful mysteries. The bellowing of bulls. Springs of honey bubbling from the ground. If we are strong enough in our souls we can rip away the veil and look that naked, terrible beauty right in the face; let God consume us, devour us, unstring our bones. Then spit us out reborn.

It never occurred to me that love could be anything other than all-consuming. Even as a child, I knew I never wanted anything less.

Real love ought to be more like a tree and less like a flower. That's the kind of love my parents had. Not so consuming and more everlasting. And you see that tree over there? Now it's only showing green leaves, but during the spring it's covered in flowers. Because as reliable as trees are, they can also speak of beauty and passion.

Consume less; share better.

Ha, no, that it’s always the wrong people who have the guilty conscience. Those who are really responsible for suffering in the world couldn’t care less. It’s the ones fighting for good who are consumed by remorse.

The mind feasts on what it focuses on. What consumes my thinking will be the making or the breaking of my identity.

I wonder if ever again Americans can have that experience of returning to a home place so intimately known, profoundly felt, deeply loved, and absolutely submitted to? It is not quite true that you can't go home again. I have done it, coming back here. But it gets less likely. We have had too many divorces, we have consumed too much transportation, we have lived too shallowly in too many places.

The average man is both better informed and less corruptible in the decisions he makes as a consumer than as a voter at political elections.

Parents, she thought, learned to survive touching their children less and less. As a baby Pearl had clung to her; she’d worn Pearl in a sling because whenever she’d set her down, Pearl would cry. There’d scarcely been a moment in the day when they had not been pressed together. As she got older, Pearl would still cling to her mother’s leg, then her waist, then her hand, as if there was something in her mother she needed to absorb through the skin. Even when she had her own bed, she would often crawl into Mia’s in the middle of the night and burrow under the old patchwork quilt, and in the morning they would wake up tangled, Mia’s arm pinned beneath Pearl’s head, or Pearl’s legs thrown across Mia’s belly. Now, as a teenager, Pearl’s caresses had become rare—a peck on the cheek, a one-armed, half-hearted hug—and all the more precious because of that. It was the way of things, Mia thought to herself, but how hard it was. The occasional embrace, a head leaned for just a moment on your shoulder, when what you really wanted more than anything was to press them to you and hold them so tight you fused together and could never be taken apart. It was like training yourself to live on the smell of an apple alone, when what you really wanted was to devour it, to sink your teeth into it and consume it, seeds, core, and all.

What Foods Create Blood Glucose? Blood glucose is not created just by sweets—it’s created by all foods. Proteins create glucose, fats create glucose, vegetables create glucose, fruits create glucose, fruit juices create glucose, starchy foods create glucose, and of course, sweets create glucose. So the key to losing weight is to consume less of the foods (including drinks) that create large amounts of glucose and replace them with foods and beverages that create smaller amounts of glucose and go into the bloodstream more slowly.

There aren't many such enthusiasts born. The average person is not especially curious about the world. He is alive, and being somehow obliged to deal with this condition, feels the less effort it requires, the better. Whereas learning about the world is labor, and a great all-consuming one at that. Most people develop quite antithetical talents, in fact - to look without seeing, to listen without hearing, mainly to preserve onself within oneself.

At night I no longer dreamed, nor did I let my imagination work during the day. The once vibrant escapes of watching myself fly through the clouds in bright blue costumes, were now a thing of the past. When I fell asleep, my soul became consumed in a black void. I no longer awoke in the mornings refreshed; I was tired and told myself that I had one day less to live in this world. I shuffled through my chores, dreading every moment of every day. With no dreams, I found that words like hope and faith were only letters, randomly put together into something meaningless - words only for fairy tales.

Mothers who know do less. They permit less of what will not bear good fruit eternally. They allow less media in their homes, less distraction, less activity that draws their children away from their home. Mothers who know are willing to live on less and consume less of the world’s goods in order to spend more time with their children—more time eating together, more time working together, more time reading together, more time talking, laughing, singing, and exemplifying. These mothers choose carefully and do not try to choose it all.

The more you consume the less you live,

We live in a world ruled by fictions of every kind—mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.

if you keep interrupting your evening to check and respond to e-mail, or put aside a few hours after dinner to catch up on an approaching deadline, you’re robbing your directed attention centers of the uninterrupted rest they need for restoration. Even if these work dashes consume only a small amount of time, they prevent you from reaching the levels of deeper relaxation in which attention restoration can occur. Only the confidence that you’re done with work until the next day can convince your brain to downshift to the level where it can begin to recharge for the next day to follow. Put another way, trying to squeeze a little more work out of your evenings might reduce your effectiveness the next day enough that you end up getting less done than if you had instead respected a shutdown.

We rarely think about change this way because everyone is consumed by the end goal. But one push-up is better than not exercising. One minute of guitar practice is better than none at all. One minute of reading is better than never picking up a book. It’s better to do less than you hoped than to do nothing at all.

So now you know where to shop. Stop trying to keep up with the Joneses. Stop wasting your money on conspicuous consumption. As a first step, work less, earn less, accumulate less, and “consume” more family time, vacations, and other enjoyable activities.

All the deep-diving studies show that women are superior for submerged operations. They're physically smaller and consume less nutrients and air, they have better social skills and tolerate close quarters better, and they are physiologically tougher and have better endurance.

We are what we pay attention to, and almost nothing influences our productivity and creativity as much as the information we’ve consumed in the past.

There is a contradiction between market liberalism and political liberalism. The market liberals (e.g., social conservatives) of today want family values, less government, and maintain the traditions of society (at least in America's case). However, we must face the cultural contradiction of capitalism: the progress of capitalism, which necessitates a consumer culture, undermines the values which render capitalism possible

She sleeps. And now she wakes each day a little less. And, each day, takes less and less nourishment, as if grudging the least moment of wakefulness, for, from the movement under her eyelids, and the somnolent gestures of her hands and feet, it seems as if her dreams grow more urgent and intense, as if the life she lives in the closed world of dreams is now about to possess her utterly, as if her small, increasingly reluctant wakenings were an interpretation of some more vital existence, so she is loath to spend even those necessary moments of wakefulness with us, wakings strange as her sleepings. Her marvellous fate - a sleep more lifelike than the living, a dream which consumes the world. 'And, sir,' concluded Fevvers, in a voice that now took on the sombre, majestic tones of a great organ, 'we do believe . . . her dream will be the coming century. 'And, oh, God . . . how frequently she weeps!

Let one concentrate all his energies in one single great effort, let him perceive a single truth, even though he be consumed by the sacred fire, then millions of less gifted men can easily follow. Therefore it is not as much quantity as quality of work which determines the magnitude of the progress.

Are you willing to accept anything less than the credit you want, the credit you need and the credit you deserve?

Such a simplified lifestyle can be truly wonderful - you'll finally have time for the things you really love, for relaxation, for outdoor activities, for exercise, for reading or finding peace and quiet, for the loved ones in your life, for the things you're most passionate about. This is what it means to thrive - to live a life full of the things you want in them, and not more. To live a better quality of life without having to spend and buy and consume.

Don’t get so consumed by and focused on the mess—the feelings of rejection, hurt, and disillusionment—that you miss the miracle.

I lay down my need to understand why things happen the way they do. I lay down my fears about others walking away and taking their love with them. I lay down my desire to prove my worth. I lay down my resistance to fully trust Your thoughts, Your ways, and Your plans, Lord. I lay down being so self-consumed in an attempt to protect myself. I lay down my anger, unforgiveness, and stubborn ways that beg me to build walls when I sense hints of rejection. I lay all these things down with my broken boards and ask that Your holy fire consume them until they become weightless ashes. And as I walk away, my soul feels safe. Held. And truly free to finally be me.

The way we consume information leads us to think less and less about more and more. We spend much of our time fixated on secondary questions (usually related to controversial and sensational issues) and very little time exploring the primary questions about our brief stay here on earth.

I think that love can indeed be many things. But the one thing it will never be is practical. Love is irrational by its very nature. It demands passion, fire, and no less than absolute surrender. It is a longing, a burning that consumes you, leaving you without reason, or defense. When love comes, nothing can stand in its way.

Profit is good. Profit motivates businesses to be: (a) efficient - to do more with less, to consume fewer resources, to reduce and reuse waste. (b) productive - to allow for bigger profit margins. (c) Valuable - income, and therefore profit is only possible when we add value to our customers lives. When the value of our product or service is worth more to them than what it cost us to provide it, we profit.

Then it stands to reason that love doesn't make a man less than what he already is." "It makes him vulnerable." "Perhaps it does," Ramsey agreed. "And if his mind is constantly consumed with thoughts of her, then he becomes weak. Is that not so?" Ramsey smiled. "I'll tell you what is so. You love her, Brodick, and that scares the hell out of you." "I should have broken your nose.

When does a job feel meaningful? Whenever it allows us to generate delight or reduce suffering in others. Though we are often taught to think of ourselves as inherently selfish, the longing to act meaningfully in our work seems just as stubborn a part of our make-up as our appetite for status or money. It is because we are meaning-focused animals rather than simply materialistic ones that we can reasonably contemplate surrendering security for a career helping to bring drinking water to rural Malawi or might quit a job in consumer goods for one in cardiac nursing, aware that when it comes to improving the human condition a well-controlled defibrillator has the edge over even the finest biscuit. But we should be wary of restricting the idea of meaningful work too tightly, of focusing only on the doctors, the nuns of Kolkata or the Old Masters. There can be less exalted ways to contribute to the furtherance of the collective good.... ....An endeavor endowed with meaning may appear meaningful only when it proceeds briskly in the hands of a restricted number of actors and therefore where particular workers can make an imaginative connection between what they have done with their working days and their impact upon others.

If we were designed by engineers, as we consumed more, we'd desire less. But our frequent human tragedy is that the more we consume, the hungrier we get. More and faster and stronger. What was an unexpected pleasure yesterday is what we feel entitled to today, and what won't be enough tomorrow.

It is generally less time-consuming to do work myself than to get involved in the paperwork required to get help.

The idealized market was supposed to deliver ‘friction free’ exchanges, in which the desires of consumers would be met directly, without the need for intervention or mediation by regulatory agencies. Yet the drive to assess the performance of workers and to measure forms of labor which, by their nature, are resistant to quantification, has inevitably required additional layers of management and bureaucracy. What we have is not a direct comparison of workers’ performance or output, but a comparison between the audited representation of that performance and output. Inevitably, a short-circuiting occurs, and work becomes geared towards the generation and massaging of representations rather than to the official goals of the work itself. Indeed, an anthropological study of local government in Britain argues that ‘More effort goes into ensuring that a local authority’s services are represented correctly than goes into actually improving those services’. This reversal of priorities is one of the hallmarks of a system which can be characterized without hyperbole as ‘market Stalinism’. What late capitalism repeats from Stalinism is just this valuing of symbols of achievement over actual achievement. […] It would be a mistake to regard this market Stalinism as some deviation from the ‘true spirit’ of capitalism. On the contrary, it would be better to say that an essential dimension of Stalinism was inhibited by its association with a social project like socialism and can only emerge in a late capitalist culture in which images acquire an autonomous force. The way value is generated on the stock exchange depends of course less on what a company ‘really does’, and more on perceptions of, and beliefs about, its (future) performance. In capitalism, that is to say, all that is solid melts into PR, and late capitalism is defined at least as much by this ubiquitous tendency towards PR-production as it is by the imposition of market mechanisms.

The more people have time to experience the joys of creativity, the less they will be consumers, especially of mass-produced culture. I see that as a kind of new wealth that counts for more than owning material things. I also see art as something people will do rather than consume, and do it as a natural part of their lives; creative endeavors are a form of profound spiritual satisfaction.

The problem is, it's just not enough to live according to the rules. Sure, you manage to live according to the rules. Sometimes it's tight, extremely tight, but on the whole you manage it. Your tax papers are up to date. Your bills paid on time. You never go out without your identity card (and the special little wallet for your Visa!). Yet you haven’t any friends. The rules are complex, multiform. There’s the shopping that needs doing out of working hours, the automatic dispensers where money has to be got (and where you so often have to wait). Above all there are the different payments you must make to the organizations that run different aspects of your life. You can fall ill into the bargain, which involves costs, and more formalities. Nevertheless, some free time remains. What’s to be done? How do you use your time? In dedicating yourself to helping people? But basically other people don’t interest you. Listening to records? That used to be a solution, but as the years go by you have to say that music moves you less and less. Taken in its widest sense, a spot of do-it-yourself can be a way out. But the fact is that nothing can halt the ever-increasing recurrence of those moments when your total isolation, the sensation of an all-consuming emptiness, the foreboding that your existence is nearing a painful and definitive end all combine to plunge you into a state of real suffering. And yet you haven’t always wanted to die. You have had a life. There have been moments when you were having a life. Of course you don't remember too much about it; but there are photographs to prove it. This was probably happening round about the time of your adolescence, or just after. How great your appetite for life was, then! Existence seemed so rich in new possibilities. You might become a pop singer, go off to Venezuela. More surprising still, you have had a childhood. Observe, now, a child of seven, playing with his little soldiers on the living room carpet. I want you to observe him closely. Since the divorce he no longer has a father. Only rarely does he see his mother, who occupies an important post in a cosmetics firm. And yet he plays with his little soldiers and the interest he takes in these representations of the world and of war seems very keen. He already lacks a bit of affection, that's for sure, but what an air he has of being interested in the world! You too, you took an interest in the world. That was long ago. I want you to cast your mind back to then. The domain of the rules was no longer enough for you; you were unable to live any longer in the domain of the rules; so you had to enter into the domain of the struggle. I ask you to go back to that precise moment. It was long ago, no? Cast your mind back: the water was cold.

Every time that an animal eats a plant or another animal, the conversion of food biomass into the consumer’s biomass involves an efficiency of much less than 100 percent: typically around 10 percent. That is, it takes around 10,000 pounds of corn to grow a 1,000-pound cow. If instead you want to grow 1,000 pounds of carnivore, you have to feed it 10,000 pounds of herbivore grown on 100,000 pounds of corn. Even among herbivores and omnivores, many species, like koalas, are too finicky in their plant preferences to recommend themselves as farm animals. As a result of this fundamental inefficiency, no mammalian carnivore has ever been domesticated for food.

We need to consume less. A lot less. Less food, less energy, less stuff. Fewer cars, electric cars, cotton T-shirts, laptops, mobile phone upgrades. Far fewer. Yet, every decade, global consumption continues to increase relentlessly.

Are the Trials starting?” The girl claps her hands over her mouth. “I'm sorry,” she whispers. “I—” “It's all right.” I don't smile at her. It will only scare her. For a female slave, a smile from a Mask is not usually a good thing. “I'm actually wondering the same thing. What's your name?” “S-slave-Girl.” Of course. My mother would already have scourged her name out of existence. “Right. You work for the Commandant?” I want her to say no. I want her to say that my mother roped her into this. I want her to say she's assigned to the kitchens or infirmary, where slaves aren't scarred or missing body parts. But the girl nods in response to my question. Don't let my mother break you, I think. The girl meets my eyes, and there is that feeling again, low and hot and consuming. Don't be weak. Fight. Escape. A gust of wind whips a strand free from her bun and across her cheekbone. Defiance flashes across her face as she holds my gaze, and for a second, I see my own desire for freedom mirrored, intensified in her eyes. It's something I've never detected in the eyes of a fellow student, let alone a Scholar slave. For one strange moment, I feel less alone. But then she looks down, and I wonder at my own naiveté. She can't fight. She can't scape. Not from Blackcliff. I smile joylessly; in this, at least, the slave and I are more similar than she'll ever know.

I tend to think of human beings as huge, rubbery test tubes, too, with chemical reactions seething inside. When I was a boy, I saw a lot of people with goiters. So did Dwayne Hoover, the Pontiac dealer who is the hero of this book. Those unhappy Earthlings had such swollen thyroid glands that they seemed to have zucchini squash growing from their throats. All they had to do in order to have ordinary lives, it turned out, was to consume less than one-millionth of an ounce of iodine every day. My own mother wrecked her brains with chemicals, which were supposed to make her sleep. When I get depressed, I take a little pill, and I cheer up again. And so on. So it is a big temptation to me, when I create a character for a novel, to say that he is what he is because of faulty wiring, or because of microscopic amounts of chemicals which he ate or failed to eat on that particular day.

Do you remember what we were speaking of earlier, of how bloody, terrible things are sometimes the most beautiful?” he said. “It’s a very Greek idea, and a very profound one. Beauty is terror. Whatever we call beautiful, we quiver before it. And what could be more terrifying and beautiful, to souls like the Greeks or our own, than to lose control completely? To throw off the chains of being for an instant, to shatter the accident of our mortal selves? Euripides speaks of the Maenads: head thrown back, throat to the stars, ‘more like deer than human being.’ To be absolutely free! One is quite capable, of course, of working out these destructive passions in more vulgar and less efficient ways. But how glorious to release them in a single burst! To sing, to scream, to dance barefoot in the woods in the dead of night, with no more awareness of mortality than an animal! These are powerful mysteries. The bellowing of bulls. Springs of honey bubbling from the ground. If we are strong enough in our souls we can rip away the veil and look that naked, terrible beauty right in the face; let God consume us, devour us, unstring our bones. Then spit us out reborn.

Mildred sat quite still, and when she heard Veda drive off she was consumed by a fury so cold that it almost seemed as though she felt nothing at all. It didn't occur to her that she was acting less like a mother than like a lover who had unexpectedly discovered an act of faithlessness, and avenged it.

Profit is good. Profit compells people to be: (a) efficient - to do more with less, to consume fewer resources, to reduce and reuse waste. (b) productive - to allow for bigger profit margins. (c) Valuable - income, and therefore profit is only possible when we add value to our customers lives. When the value of our product or service is worth more to them than what it cost us to provide it, we profit. And there’s no scarcity of possible profits. Every business should be profiting. When every business is profiting, that’s a lot of increased value going around.

One of the greatest lessons I learned during these years is that whenever you’re thinking of binging, it’s usually because some part of you or your life feels like it’s lacking—and nothing you drink, eat, or buy can fix it. I know, because I’ve tried it all and none of it worked. Instead, you have to simplify, strip things away, and figure out what’s really going on. Falling into the cycle of wanting more, consuming more, and needing even more won’t help. More was never the answer. The answer, it turned out, was always less.

As Gigi always said, Men are much less time-consuming when you lie.

And, what is more, we know how an all-consuming passion for freedom in the world never fails to lead to conflicts and wars which are no less consuming.

I am still a consumer; the consumer world was the world I emerged into, whose air I breathed for a very long time, and its assumptions still dominate my psyche—but maybe a little less each year....There are times when I can feel the spell breaking in my mind….There are times when I can almost feel myself simply being.

Remember that all you’re committing to is slowing down and asking yourself what you really want, rather than acting on impulse. That’s it. That’s what being a “mindful” consumer is all about.

Imagine how differently you might approach each day by simply stating: God is good. God is good to me. God is good at being God. And today is yet another page in our great love story. Nothing that happens to you today will change that or even alter it in the slightest way. Lift your hands, heart, and soul, and receive that truth as you pray this prayer: My whole life I’ve searched for a love to satisfy the deepest longings within me to be known, treasured, and wholly accepted. When You created me, Lord, Your very first thought of me made Your heart explode with a love that set You in pursuit of me. Your love for me was so great that You, the God of the whole universe, went on a personal quest to woo me, adore me, and finally grab hold of me with the whisper, “I will never let you go.” Lord, I release my grip on all the things I was holding on to, preventing me from returning Your passionate embrace. I want nothing to hold me but You. So, with breathless wonder, I give You all my faith, all my hope, and all my love. I picture myself carrying the old, torn-out boards that inadequately propped me up and placing them in a pile. This pile contains other things I can remove from me now that my new intimacy-based identity is established. I lay down my need to understand why things happen the way they do. I lay down my fears about others walking away and taking their love with them. I lay down my desire to prove my worth. I lay down my resistance to fully trust Your thoughts, Your ways, and Your plans, Lord. I lay down being so self-consumed in an attempt to protect myself. I lay down my anger, unforgiveness, and stubborn ways that beg me to build walls when I sense hints of rejection. I lay all these things down with my broken boards and ask that Your holy fire consume them until they become weightless ashes. And as I walk away, my soul feels safe. Held. And truly free to finally be me.

always the wrong people who have the guilty conscience. Those who are really responsible for suffering in the world couldn’t care less. It’s the ones fighting for good who are consumed by remorse.

Today we live in a society that seems to be less and less concerned with reality. We drink instant coffee and reconstituted orange juice. We buy our vegetables on cardboard trays covered with plastic. But perhaps the most dehumanizing thing of all is that we have allowed the media to call us consumers--ugly. No! I don't want to be a consumer. Anger consumes. Forest fires consume. Cancer consumes.

But the main reason that I don’t think we can reformulate UPF to make it better for us is that it is designed to be purchased and consumed in the largest possible quantities. And a food that is consumed less will never sell as well as a food that’s consumed more.*

Love is like that sometimes. We call it a burning, liken it to embers and flames, but often it is something less consuming. Like moon phases, waxing and waning, even disappearing entirely. But when that moon is full—oh, when it is full. It shines, and it shines, and it shines.

Because, no matter how bad her situation, she didn't want to be deprived of herself, she wanted to be herself. She thought she'd incur serious punishment and even risk dying if she took too much pleasure in life. So she protected herself from death by living less, consuming so little of her life that she'd never run out. This savings have her a little security since you can't fall farther than the ground. Did she feel she was living for nothing? I'm not sure, but I don't think so. Only once did she ask a tragic question: who am I? It frightened her so much that she completely stopped thinking. She sometimes on payday bought herself a rose.

Information consumes the attention of its recipients,” he explained, and “a wealth of information creates a poverty of attention.

A cultural change is less a matter of content than a restructuring of relationships between subordinate and dominant elements.

If we were designed by engineers, as we consumed more, we’d desire less. But our frequent human tragedy is that the more we consume, the hungrier we get. More and faster and stronger.

The sexual revolutionaries of the 1960s, including advocates for 'adult' material such as Hugh Hefner and Al Goldstein, represented porn to us as a great social radicalizer. But a nation of masturbating people who are looking at screens rather than at one another - who are consuming sex like any other product and who are rewiring their brains to find less and less abandon and joy in one another's arms, and to bond more and more with pixels - is a subjugated, not a liberated, population.

How does paying people more money make you more money? It works like this. The more you pay your workers, the more they spend. Remember, they're not just your workers- they're your consumers, too. The more they spend their extra cash on your products, the more your profits go up. Also, when employees have enough money that they don't have to live in constant fear of bankruptcy, they're able to focus more on their work- and be more productive. With fewer personal problems and less stress hanging over them, they'll lose less time at work, meaning more profits for you. Pay them enough to afford a late model car (i.e. one that works), and they'll rarely be late for work. And knowing that they'll be able to provide a better life for their children will not only give them a more positive attitude, it'll give them hope- and an incentive to do well for the company because the better the company does, the better they'll do. Of course, if you're like most corporations these days- announcing mass layoffs right after posting record profits- then you're already hemorrhaging the trust and confidence of your remaining workforce, and your employees are doing their jobs in a state of fear. Productivity will drop. That will hurt sales. You will suffer. Ask the people at Firestone: Ford has alleged that the tire company fired its longtime union employees, then brought in untrained scab workers who ended up making thousands of defective tires- and 203 dead customers later, Firestone is in the toilet.

What’s the return on investment of college? What’s the return on investment of having children, spending time with friends, listening to music, reading a book? The things that are most worth doing are worth doing for their own sake. Anyone who tells you that the sole purpose of education is the acquisition of negotiable skills is attempting to reduce you to a productive employee at work, a gullible consumer in the market, and a docile subject of the state. What’s at stake, when we ask what college is for, is nothing less than our ability to remain fully human.

The acquisition of knowledge from books provides an experience different from the Internet. Reading is relatively time-consuming; to ease the process, style is important. Because it is not possible to read all books on a given subject, much less the totality of books, or to organize easily everything one has read, learning from books places a premium on conceptual thinking - the ability to recognize comparable data and events and project patterns into the future. And style propels the reader into a relationship with the author, or with the subject matter, by fusing substance and aesthetics.

In the first century A.D., Pliny estimated that the average Roman citizen consumed only 25 grams of salt a day. The modern American consumes even less if the salt content of packaged food is not included.

It's no accident that most ads are pitched to people in their 20s and 30s. Not only are they so much cuter than their elders...but they are less likely to have gone through the transformative process of cleaning out their deceased parents' stuff. Once you go through that, you can never look at *your* stuff in the same way. You start to look at your stuff a little postmortemistically. If you've lived more than two decades as an adult consumer, you probably have quite the accumulation, even if you're not a hoarder...I'm not saying I never buy stuff, because I absolutely do. Maybe I'm less naive about the joys of accumulation.

The standards of beauty in America's über-culture are purposefully set too high so that we will buy anything in our frantic scramble to become attractive. We are meant to feel crushed, inadequate, and less-than so that we'll buy more and more things in the vain hope of "fixing" ourselves.

Nevertheless, some free time remains. What’s to be done? How do you use your time? In dedicating yourself to helping people? But basically other people don’t interest you. Listening to records? That used to be a solution, but as the years go by you have to say that music moves you less and less. Taken in its widest sense, a spot of do-it-yourself can be a way out. But the fact is that nothing can halt the ever-increasing recurrence of those moments when your total isolation, the sensation of an all-consuming emptiness, the foreboding that your existence is nearing a painful and definitive end all combine to plunge you into a state of real suffering.

I think true love transcends tiem. The thunderbolt does not. Not if it strkes men the way you described." I start a sprint toward a glade where my favorite orange flowers grow. He catches up with me easily. "Most girls prefer flowers over trees." I brush my fingers on the petals."These flowers blossom quickly. They speak of passion, of beauty." I take a witheting flower that had dropped to the ground and fondle it between my fingers. "But flowers don't last. They wither easily and have limited growth. A tree might not speak of passion but sturdiness. Yet, it grows higher and lasts longer. Some of these trees were here before I was born and they'll be here once I'm gone." My heads falls back as I look at the highest tree. "Real love ought to be more like a tree and less like a flower. That's the kind of love my parents had. It wasn't as consuming as it was everlasting. And you see that tree over there? Now it's showing only green leaves, but in spring it's covered in flowers. Because as reliable as trees are, they can also speak of beauty and passion.

If humanity continues to consume natural resources irresponsibly and disrupt the balance of nature that provides human life, it will be inevitable that we will encounter the catastrophe of total extinction in less than a hundred years.

A false alarm is sounded that government budget deficits will increase consumer prices — with no discussion of how private-sector credit deflates economies. The problem is that credit is debt — and paying debt service to bankers and bondholders (and various grades of loan sharks) leaves less income available to spend on goods and services. So debt deflation is today’s major problem, not inflation.

The acquisition of knowledge from books provides an experience different from the Internet. Reading is relatively time-consuming; to ease the process, style is important. Because it is not possible to read all books on a given subject, much less the totality of all books, or to organize easily everything one has read, learning from books places a premium on conceptual thinking—the ability to recognize comparable data and events and project patterns into the future. And style propels the reader into a relationship with the author, or with the subject matter, by fusing substance and aesthetics. Traditionally, another way of acquiring knowledge has been through personal conversations. The discussion and exchange of ideas has for millennia provided an emotional and psychological dimension in addition to the factual content of the information exchanged. It supplies intangibles of conviction and personality. Now the culture of texting produces a curious reluctance to engage in face-to-face interaction, especially on a one-to-one basis.

Once wealthy, however, people were less consumed by the hunt for the next score. They were more focused on staying rich than getting richer, and their strategy focused on steady, long-term growth and the minimization of the risk of big losses.

And in touching your own nothingness, in not feeling your permanent base, in not reaching your own infinity, still less your own eternity, you will have a whole-hearted pity for yourself, and you will burn with a sorrowful love for yourself--a love that will consume your so-called self-love, which is merely a species of sensual self-delectation, the self-enjoyment, as it were, of the flesh of your soul.

Within sixty-minute limits or one-hundred-yard limits or the limits of a game board, we can look for perfect moments or perfect structures. In my fiction I think this search sometimes turns out to be a cruel delusion. No optimism, no pessimism. No homesickness for lost values or for the way fiction used to be written. Everybody seems to know everything. Subjects surface and are totally exhausted in a matter of days or weeks, totally played out by the publishing industry and the broadcast industry. Nothing is too arcane to escape the treatment, the process. Making things difficult for the reader is less an attack on the reader than it is on the age and its facile knowledge-market. The writer is the person who stands outside society, independent of affiliation and independent of influence. The writer is the man or woman who automatically takes a stance against his or her government. There are so many temptations for American writers to become part of the system and part of the structure that now, more than ever, we have to resist. American writers ought to stand and live in the margins, and be more dangerous. Writers in repressive societies are considered dangerous. That’s why so many of them are in jail. Some people prefer to believe in conspiracy because they are made anxious by random acts. Believing in conspiracy is almost comforting because, in a sense, a conspiracy is a story we tell each other to ward off the dread of chaotic and random acts. Conspiracy offers coherence. I see contemporary violence as a kind of sardonic response to the promise of consumer fulfillment in America... I see this desperation against the backdrop of brightly colored packages and products and consumer happiness and every promise that American life makes day by day and minute by minute everywhere we go. Discarded pages mark the physical dimensions of a writer’s labor. Film allows us to examine ourselves in ways earlier societies could not—examine ourselves, imitate ourselves, extend ourselves, reshape our reality. It permeates our lives, this double vision, and also detaches us, turns some of us into actors doing walk-throughs. Every new novel stretches the term of the contract—let me live long enough to do one more book. You become a serious novelist by living long enough.

Six Strategy Traps 1) The do-it-all strategy: failing to make choices, and making everything a priority. Remember, strategy is choice. 2) The Don Quixote strategy: attacking competitive "walled cities" or taking on the strongest competitor first, head-to-head. Remember, where to play is your choice. Pick somewhere you can have a choice to win. 3) The Waterloo Strategy: starting wars on multiple fronts with multiple competitors at the same time. No company can do everything well. If you try to do so, you will do everything weakly. 4) The something-for-everyone strategy: attempting to capture all consumer or channel or geographic or category segments at once. Remember, to create value, you have to choose to serve some constituents really well and not worry about the others. 5) The dreams-that-never-come-true strategy: developing high-level aspirations and mission statements that never get translated into concrete where-to-play and how-to-win choices, core capabilities, and management systems. Remember that aspirations are not strategy. Strategy is the answer to all five questions in the choice cascade. 6) The program-of-the-month strategy: settling for generic industry strategies, in which all competitors are chasing the same customers, geographies, and segments in the same way. The choice cascade and activity system that supports these choices should be distinctive. The more your choices look like those of your competitors, the less likely you will ever win.

I see things in windows and I say to myself that I want them. I want them because I want to belong. I want to be liked by more people, I want to be held in higher regard than others. I want to feel valued, so I say to myself to watch certain shows. I watch certain shows on the television so I can participate in dialogues and conversations and debates with people who want the same things I want. I want to dress a certain way so certain groups of people are forced to be attracted to me. I want to do my hair a certain way with certain styling products and particular combs and methods so that I can fit in with the In-Crowd. I want to spend hours upon hours at the gym, stuffing my body with what scientists are calling 'superfoods', so that I can be loved and envied by everyone around me. I want to become an icon on someone's mantle. I want to work meaningless jobs so that I can fill my wallet and parentally-advised bank accounts with monetary potential. I want to believe what's on the news so that I can feel normal along with the rest of forever. I want to listen to the Top Ten on Q102, and roll my windows down so others can hear it and see that I am listening to it, and enjoying it. I want to go to church every Sunday, and pray every other day. I want to believe that what I do is for the promise of a peaceful afterlife. I want rewards for my 'good' deeds. I want acknowledgment and praise. And I want people to know that I put out that fire. I want people to know that I support the war effort. I want people to know that I volunteer to save lives. I want to be seen and heard and pointed at with love. I want to read my name in the history books during a future full of clones exactly like me. The mirror, I've noticed, is almost always positioned above the sink. Though the sink offers more depth than a mirror, and mirror is only able to reflect, the sink is held in lower regard. Lower still is the toilet, and thought it offers even more depth than the sink, we piss and shit in it. I want these kind of architectural details to be paralleled in my every day life. I want to care more about my reflection, and less about my cleanliness. I want to be seen as someone who lives externally, and never internally, unless I am able to lock the door behind me. I want these things, because if I didn't, I would be dead in the mirrors of those around me. I would be nothing. I would be an example. Sunken, and easily washed away.

To “grow in grace” means to utilize more and more grace to live by, until everything we do is assisted by grace. Then, whatever we do in word or deed will all be done in the name of the Lord Jesus (Colossians 3:17). The greatest saints are not those who need less grace, but those who consume the most grace, who indeed are most in need of grace—those who are saturated by grace in every dimension of their being. Grace to them is like breath.

While 45 percent of the land on earth is used to raise animals and food to feed them, it is estimated that only 5 percent is used to grow plant-based foods consumed directly by humans. This 5 percent, though, supplies 80 percent of the calories consumed by humans.15

[Walmart]s largest innovation consists in getting rid of the central Fordist principle of paying the workers enough so that they can afford to buy what they manufacture. Instead, WalMart has pioneered the inverse principle: paying the workers so little that they cannot afford to shop anywhere other than at WalMart. It might even be said, not too hyperbolically, that WalMart has singlehandedly preserved the American economy from total collapse, in that their lowered prices are the only thing that has allowed millions of the “working poor” to retain the status of consumers at all, rather than falling into the “black hole” of total immiseration. WalMart is part and parcel of how the “new economy” has largely been founded upon transferring wealth from the less wealthy to the already-extremely-rich.

Ancient politicians talked incessantly about morality and virtue; our politicians talk only about business and money. One will tell you that in a particular country a man is worth the sum he could be sold for in Algiers; another, by following this calculation, will find countries where a man is worth nothing, and others where he is worth less than nothing. They assess men like herds of livestock. According to them, a man has no value to the State apart from what he consumes in it. Thus one Sybarite would have been worth at least thirty Lacedaemonians. Would someone therefore hazard a guess which of these two republics, Sparta or Sybaris, was overthrown by a handful of peasants and which one made Asia tremble?

Maybe his grief was like her wounded arm. Slowly healing. Gradually becoming less consuming as life delivered other worries and other joys. Other sources of pain and happiness.

Satan knows what consumes us controls us. Therefore the more consumed we are with rejection, the more he can control our emotions, our thinking, and our actions.

To possess possessions, a man will "sell himself" to have what another has, but it never dawns on him ~ that the more he gets, the less he keeps of himself.

If we were all minimalists instead of conspicuous consumers, there would be less demand on the world’s resources and we’d have a smaller, less berserk economy. We’d be less likely to harm the only planet we’ll ever have, and the super-rich would have fewer ways to exploit us.

Modern US consumers now get to taste less than 1 percent of the vegetable varieties that were grown here a century ago. Those old-timers now lurk only in backyard gardens and on farms that specialize in direct sales--if they survive at all. Many heirlooms have been lost entirely.

The advent of cooking enabled humans to eat more kinds of food, to devote less time to eating, and to make do with smaller teeth and shorter intestines. Some scholars believe there is a direct link between the advent of cooking, the shortening of the human intestinal track, and the growth of the human brain. Since long intestines and large brains are both massive energy consumers, it’s hard to have both. By shortening the intestines and decreasing their energy consumption, cooking inadvertently opened the way to the jumbo brains of Neanderthals and Sapiens.

The real problem is our mentality, a mentality that judges some lives to be less important because of the pleasure we get from consuming their flesh or wearing their skin. We have allowed our physical and intellectual capabilities to make us tyrants over every other species on this planet.

I had thought that the magic of the information age was that it allowed us to know more, but then I realized the magic of the information age is that it allows us to know less. It provides us with external cognitive servants-silicon memory systems, collaborative online filters, consumer preference algorithms and networked knowledge. We can burden these servants and liberate ourselves.

By charging wildly different prices for products that have largely the same cost, Starbucks is able to smoke out customers who are less sensitive about the price. Starbucks doesn’t have a way to identify lavish customers perfectly, so it invites them to hang themselves with a choice of luxurious ropes.

Consciousness is not about information but about its opposite: order. Consciousness is not a complex phenomenon; it is what consciousness is _about_ that is complex. It is presumably this fact that is the reason many scientists over the decades have tended to perceive information as something involving order and organization. Because consciousness is about an experience of order and organization. Because consciousness is a state that does not process much information - consciously. Consciousness consists of information no more than a person who consumes large amounts of food can be said to consist of food. Consciousness is nourished by information the same way the body is nourished by food. But human beings do not consist of hot dogs; they consist of hot dogs that have been eaten. Consciousness does not consist of hots dogs but consists of hot dogs that have been apprehended. That is far less complex.

First: I can feel everything and survive. What I thought would kill me, didn’t. Every time I said to myself: I can’t take this anymore—I was wrong. The truth was that I could and did take it all—and I kept surviving. Surviving again and again made me less afraid of myself, of other people, of life. I learned that I’d never be free from pain but I could be free from the fear of pain, and that was enough. I finally stopped avoiding fires long enough to let myself burn, and what I learned was that I am like that burning bush: The fire of pain won’t consume me. I can burn and burn and live. I can live on fire. I am fireproof.

Rich or poor, time is equally possessed, shared, and consumed by all. Every day, you use it. I use it. Your neighbor uses it. No one gets more and no one gets less. Twenty-four hours for everybody. No one has an unfair advantage. You, me, we all have 24 hours to consume, expire, and spend. Time is the ultimate equalizer.

The only thing you can neither plan nor control, my dearest love, the duke had once told her, is love itself. When you find it, you must yield to it. But only if it is the one and only true passion of your life. Never if it is anything less than that, or life will consume you. But how am I to know? She had asked him. You will know.

New Rule: Just because a country elects a smart president doesn't make it a smart country. A couple of weeks ago, I was asked on CNN if I thought Sarah Palin could get elected president, and I said I hope not, but I wouldn't put anything past this stupid country. Well, the station was flooded with emails, and the twits hit the fan. And you could tell that these people were really mad, because they wrote entirely in CAPITAL LETTERS!!! Worst of all, Bill O'Reilly refuted my contention that this is a stupid country by calling me a pinhead, which (a) proves my point, and (b) is really funny coming from a doody-face like him. Now, before I go about demonstration how, sadly, easy it is to prove the dumbness that's dragging us down, let me just say that ignorance has life-and-death consequences. On the eve of the Iraq War, seventy percent of Americans thought Saddam Hussein was personally involved in 9/11. Six years later, thirty-four percent still do. Or look at the health-care debate: At a recent town hall meeting in South Carolina, a man stood up and told his congressman to "keep your government hands off my Medicare," which is kind of like driving cross-country to protest highways. This country is like a college chick after two Long Island iced teas: We can be talked into anything, like wars, and we can be talked out of anything, like health care. We should forget the town halls, and replace them with study halls. Listen to some of these stats: A majority of Americans cannot name a single branch of government, or explain what the Bill of Rights is. Twenty-four percent could not name the country America fought in the Revolutionary War. More than two-thirds of Americans don't know what's in Roe v. Wade. Two-thirds don't know what the Food and Drug Administration does. Some of this stuff you should be able to pick up simply by being alive. You know, like the way the Slumdog kid knew about cricket. Not here. Nearly half of Americans don't know that states have two senators, and more than half can't name their congressman. And among Republican governors, only three got their wife's name right on the first try. People bitch and moan about taxes and spending, but they have no idea what their government spends money on. The average voter thinks foreign aid consumes more twenty-four percent of our budget. It's actually less than one percent. A third of Republicans believe Obama is not a citizen ad a third of Democrats believe that George Bush had prior knowledge of the 9/11 attacks, which is an absurd sentence, because it contains the words "Bush" and "knowledge." Sarah Palin says she would never apologize for America. Even though a Gallup poll say eighteen percent of us think the sun revolves around the earth. No, they're not stupid. They're interplanetary mavericks. And I haven't even brought up religion. But here's one fun fact I'll leave you with: Did you know only about half of Americans are aware that Judaism is an older religion than Christianity? That's right, half of America looks at books called the Old Testament and the New Testament and cannot figure out which came first. I rest my case.

but I understand more now about how it feels to love the excess in people, about how knowing someone else’s love will consume you doesn’t make it any less real or any less reciprocated, about how you can leave a person behind just to save the thing they value most—yourself. Or maybe I understood it even then but couldn’t have told you how.

Climate change demands that we consume less, but being consumers is all we know. Climate change is not a problem that can be solved simply by changing what we buy---a hybrid instead of an SUV, some carbon offsets when we get on a plane. At it's core, it is a crisis born of overconsumption by the comparatively wealthy, which means the world's most manic consumers are going to have to consume less so that others can have enough to life. The problem is not "human nature," as we are so often told. We weren't born having to shop this much, and we have, in our recent past, been just as happy (in many cases happier) consuming significantly less. The problem is the inflated role that consumption has come to play in our particular era. Late capitalism teaches us to create ourselves through our consumer choices: shopping is how we form our identities, find community, and express ourselves. Thus, telling people they can't shop as much as they want to because the planet's support systems are overburdened can be understood as a personal attack, asking to telling them they cannot truly be themselves. This is likely why, of environmentalism's original "three Rs" (reduce, reuse, recycle), only the third one has ever gotten any traction, since it allows us to keep on shopping as long as we put the refuse in the right box. The other two, which require that we consume less, were pretty much dead on arrival.

Our elders have failed us, they have not provided leadership, they have not provided counsel, they have been silent and compliant in the face of power. They have said nothing on fracking, climate collapse, the extinction crisis and done even less. The old have, for the most part, betrayed the young. This is as true of witchcraft as it is of our wider culture. It is therefore down to us as individuals to take our lead from the only source of initiation, living spirit, and through it embody the new witchcraft. We must become a witchcraft with a renewed sense of meaning and purpose, of responsibility to the land which is in crisis, or we are nothing more than consumers of the earth which will all too soon eat of us. Those who do not feel the imperative to act on this information demonstrate that they are not orientated, that is, they have no connection to the land and its denizens. Their magic is little more than a cerebral construct, and without being embodied is meaningless.

In the past eighteen years, I have learned two things about pain. First: I can feel everything and survive. What I thought would kill me, didn’t. Every time I said to myself: I can’t take this anymore—I was wrong. The truth was that I could and did take it all—and I kept surviving. Surviving again and again made me less afraid of myself, of other people, of life. I learned that I’d never be free from pain but I could be free from the fear of pain, and that was enough. I finally stopped avoiding fires long enough to let myself burn, and what I learned was that I am like that burning bush: The fire of pain won’t consume me. I can burn and burn and live. I can live on fire. I am fireproof. Second: I can use pain to become. I am here to keep becoming truer, more beautiful versions of myself again and again forever. To be alive is to be in a perpetual state of revolution. Whether I like it or not, pain is the fuel of revolution. Everything I need to become the woman I’m meant to be next is inside my feelings of now. Life is alchemy, and emotions are the fire that turns me to gold. I will continue to become only if I resist extinguishing myself a million times a day. If I can sit in the fire of my own feelings, I will keep becoming.

The changes were dramatic. People who deleted Facebook became happier, more satisfied with their life, and less anxious. The emotional change was equivalent to 25 to 40 percent of the effect of going to therapy—a stunning drop for a four-week break. Four in five said afterward that deactivating had been good for them. Facebook quitters also spent 15 percent less time consuming the news.

Adam Smith called it the paradox of value: when an important good becomes plentiful, it costs far less than what people are willing to pay for it. The difference is called consumer surplus, and the explosion of this surplus over time is impossible to tabulate.

Even though some individual scholars try to tell us there is no direct connection between images of violence and the violence confronting us in our lives, the commonsense truth remains- we are affected by the images we consume and by the states of mind we are in when watching them. If consumers want to be entertained, and the images shown us as entertaining are images of violent dehumanization, it makes sense that these acts become more acceptable in our daily lives and that we become less likely to respond to them with moral outrage or concern. Were we all seeing more images of loving human interaction, it would undoubtedly have a positive impact on our lives.

To the horror of those who can genuinely claim to have suffered from its effects, alienation has proved a highly profitable commodity in the cultural marketplace. Modernist art with its dissonances and torments, to take one example, has become the staple diet of an increasingly voracious army of culture consumers who know good investments when they see them. The avant-garde, if indeed the term can still be used, has become an honored ornament of our cultural life, less to be feared than feted. The philosophy of existentialism, to cite another case, which scarcely a generation ago seemed like a breath of fresh air, has now degenerated into a set of easily manipulated clichés and sadly hollow gestures. This decline occurred, it should be noted, not because analytic philosophers exposed the meaninglessness of its categories, but rather as a result of our culture’s uncanny ability to absorb and defuse even its most uncompromising opponents.

Because we can do life without God, praying seems nice but unnecessary. Money can do what prayer does, and it is quicker and less time-consuming. Our trust in ourselves and in our talents makes us structurally independent of God. As a result, exhortations to pray don’t stick.

For his part, Temeraire had been following this exchange with cocked head and increasing confusion; now he said, "I do not understand in the least, why ought it make any difference at all? Lily is female, and she can fight just as well as I can, or almost," he amended, with a touch of superiority. Riley, still dissatisfied even after Laurence's reassurance looked after this remark very much as though he had been asked to justify the tide, or the phase of the moon; Laurence was by long experience better prepared for Temeraire's radical notions, and said, "Women are generally smaller and weaker than men, Temeraire, less able to endure the privations of service." "I have never noticed that Captain Harcourt is much smaller than any of the rest of you," Temeraire said' well he might not, speaking from a height of some thirty feet and a weight topping eighteen tons. "Besides, I am smaller than Maximus, and Messoria is smaller than me; but that does not mean we cannot still fight." "It is different for dragons than for people," Laurence said. "Among other things, women must bear children, and care for them through childhood, where your kind lay eggs and hatch ready to look to your own needs. Temeraire blinked at this intelligence. "You do not hatch out of eggs?" he asked, in deep fascination. "How then--" "I beg your pardon, I think I see Purbeck looking for me," Riley said, very hastily, and escaped at a speed remarkable, Laurence thought somewhat resentfully, in a man who had lately consumed nearly a quarter his own weight in food. "I cannot really undertake to explain the process to you; I have no children of my own," Laurence said.

These days, I have little desire for new material possessions (although that baleful yearning still lingers from time to time), but I do want to be successful. And success for me has little to do with money or possessions or status. Rather, success is a simple equation: Happiness + Growth + Contribution = Success. That’s the only kind of success I know. Hence, I want to partake in work that makes me happy, work that encourages me to grow, work that helps me contribute beyond myself. Ultimately, I want to create more and consume less. Doing so requires real work. Within

One of the subtlest hindrances to prayer is probably the most pervasive. In the broader culture and in our churches, we prize intellect, competency, and wealth. Because we can do life without God, praying seems nice but unnecessary. Money can do what prayer does, and it is quicker and less time-consuming. Our trust in ourselves and in our talents makes us structurally independent of God. As a result, exhortations to pray don’t stick.

In America there are far more patients, and therefore more patients with such tumours. The patients are less deferential and trusting than they are in Britain. They are more like consumers than petitioners, so they are more likely to make sure that they are treated by an experienced surgeon.

The acquisition of knowledge from books provides an experience different from the Internet. Reading is relatively time-consuming; to ease the process, style is important. Because it is not possible to read all books on a given subject, much less the totality of all books, or to organize easily everything one has read, learning from books places a premium on conceptual thinking—the ability to recognize comparable data and events and project patterns into the future.

While words take time to utter and hear, and require attention to parse their meaning, the impact of the image is instantaneous, its influence decadent. Before the primacy of the image, a salesman or an advertisement would have to describe the attributes of a product in a rational appeal to the intellect. Afterward, it was the mythology of the brand, usually concocted by psychologists, that would sway a consumer’s heart. Likewise, with the rise of the image in politics, the policy platform of a presidential candidate would come to matter less than the ability of his image to convey ineffable or irrelevant values. Though

Recent evidence confirms that retail prices of essential consumer goods in poor countries are not appreciably lower than in the United States or Western Europe. In fact, with deregulation and "free trade", the cost of living in many Third World cities is now higher than in the United States. My experience in Latin America and Haiti is that the prices of meat, fish and fresh vegetables are about the same as in the United States. Can you imagine eating on less than one dollar a day?

Because, no matter how bad her situation, she didn't want to be deprived of herself, she wanted to be herself. She thought she'd incur serious punishment and even risk dying if she took too much pleasure in life. So she protected herself from death by living less, consuming so little of her life that she'd never run out. This savings gave her a little security since you can't fall farther than the ground. Did she feel she was living for nothing? I'm not sure, but I don't think so. Only once did she ask a tragic question: who am I? It frightened her so much that she completely stopped thinking. She sometimes on payday bought herself a rose.

Decades of countercultural rebellion have failed to change anything because the theory of society on which the countercultural idea rests is false. We do not live in the Matrix, nor do we live in the spectacle. The world we live in is in fact much more prosaic. It consists of billions of human beings, each pursuing more or less plausible conceptions of the good, trying to cooperate with one another, and doing so with varying degrees of success. There is no single, overarching system that integrates it all. The culture cannot be jammed because there is no such thing as "the culture" or "the system". There is only a hodge-podge of social institutions, most tentatively thrown together, which distribute the benefits and burdens of social cooperation in ways that sometimes we recognize to be just, but that are usually manifestly inequitable. In a world of this type, countercultural rebellion is not just unhelpful, it is positively counterproductive. Not only does it distract energy and effort away from the sort of initiatives that lead to concrete improvements in people's lives, but it encourages wholesale contempt for such incremental changes.

Summing up: Correctly interpreted, the simple economic model specifically predicts that people will be less selfish as voters than as consumers. Indeed, like diners at an all-you-can-eat buffet, we should expect voters to “stuff themselves” with moral rectitude. Once again, analogies between voting and shopping are deeply misleading.

Quick Review of Core Behavior Patterns Reds are quick and more than happy to take command if needed. They make things happen. However, when they get going, they become control freaks and can be hopeless to deal with. And they repeatedly trample on people’s toes. Yellows can be amusing, creative, and elevate the mood regardless of who they’re with. However, when they are given unlimited space, they will consume all the oxygen in the room, they won’t allow anyone into a conversation, and their stories will reflect reality less and less. The friendly Greens are easy to hang out with because they are so pleasant and genuinely care for others. Unfortunately, they can be too wishy-washy and unclear. Anyone who never takes a stand eventually becomes difficult to handle. You don’t know where they really stand, and indecision kills the energy in other people. The analytical Blues are calm, levelheaded, and think before they speak. Their ability to keep a cool head is undoubtedly an enviable quality for all who aren’t capable of doing that. However, Blues’ critical thinking can easily turn to suspicion and questioning those around them. Everything can become suspect and sinister.

Certain things I remember exactly as they were. They are merely discolored a bit by time, like coins in the pocket of a forgotten suit. Most of the details, though, have long since been transformed or rearranged to bring others of them forward. Some, in fact, are obviously counterfeit; they are no less important. One alters the past to form the future. But there is a real significance to the pattern which finally appears, which resists all further change. In fact, there is the danger that if I continue to try, the whole concert of events will begin to fall apart in my hands like old newspaper, I can't bear to think of that. The myriad past, it enters us and disappears. Except within it, somewhere, like diamonds, exist the fragments that refuse to be consumed. Sifting through, if one dares, and collecting them, one discovers the true design.

Today the sight that discourages book people most is to walk into a public library and see computers where books used to be. In many cases not even the librarians want books to be there. What consumers want now is information, and information increasingly comes from computers. That is a preference I can’t grasp, much less share, though I’m well aware that computers have many valid uses. They save lives, and they make research in most cases a thing that’s almost instantaneous. They do many good things. But they don’t really do what books do, and why should they usurp the chief function of a public library, which is to provide readers access to books? Books can accommodate the proximity of computers but it doesn’t seem to work the other way around. Computers now literally drive out books from the place that should, by definition, be books’ own home: the library.

Different studies suggest different dietary changes in response to climate change, but the ballpark is pretty clear. The most comprehensive assessment of the livestock industry’s environmental impact was published in Nature in October 2018. After analyzing food-production systems from every country around the world, the authors concluded that while undernourished people living in poverty across the globe could actually eat a little more meat and dairy, the average world citizen needs to shift to a plant-based diet in order to prevent catastrophic, irreversible environmental damage. The average U.S. and U.K. citizen must consume 90 percent less beef and 60 percent less dairy. How would anyone keep track of that? No animal products for breakfast or lunch. It might not amount to precisely the reductions that are asked for, but it’s just about right, and easy to remember.

We've learned that certain foods help counteract the murderous urge. If it happens to you and you actu. ally have enough energy to stand up and move around, fry up some bacon or eat a pint of ice cream, or have a couple of slices of bread with butter." "So, fatty foods." "Basically." “You remember the part where you told me to avoid fatty foods, right?" "I do." "So, just to be clear, the choices here are 'homicidal maniac or 'shit tornado."" "I wouldn't put it that way, and yes. But the chances are pretty good you won't experience either side effect, much less both at the same time." "And if I do?" "Angrily consume your bacon on the toilet, is my advice." Dr. Lee lifted the first syringe. "Ready?

It takes the fuel away from your endless, driving self-criticism. You will eventually be able to see more clearly that some things in life are less important than you had thought, and find it easier to let go of over-caring about them. You will find that the energy that they have been consuming can be used to treat yourself and the world more generously.

One speaker, Herbert Simon, was a Carnegie Mellon professor of computer science and psychology who later won a Nobel for his work in economics. In his presentation, he warned that the growth of information could become a burden. Why? “Information consumes the attention of its recipients,” he explained, and “a wealth of information creates a poverty of attention.”1

Regarding US government recommendations that tend to encourage dairy consumption in the name of preventing osteoporosis, Nestle notes that in parts of the world where milk is not a staple of the diet, people often have less osteoporosis and fewer bone fractures than Americans do. The highest rates of osteoporosis are seen in countries where people consume the most dairy foods.

First: I can feel everything and survive. What I thought would kill me, didn’t. Every time I said to myself: I can’t take this anymore—I was wrong. The truth was that I could and did take it all—and I kept surviving. Surviving again and again made me less afraid of myself, of other people, of life. I learned that I’d never be free from pain but I could be free from the fear of pain, and that was enough. I finally stopped avoiding fires long enough to let myself burn, and what I learned was that I am like that burning bush: The fire of pain won’t consume me. I can burn and burn and live. I can live on fire. I am fireproof. Second: I can use pain to become. I am here to keep becoming truer, more beautiful versions of myself again and again forever. To be alive is to be in a perpetual state of revolution. Whether I like it or not, pain is the fuel of revolution. Everything I need to become the woman I’m meant to be next is inside my feelings of now. Life is alchemy, and emotions are the fire that turns me to gold. I will continue to become only if I resist extinguishing myself a million times a day. If I can sit in the fire of my own feelings, I will keep becoming.

There is a dark side to religious devotion that is too often ignored or denied. As a means of motivating people to be cruel or inhumane -- as a means of inciting evil, to borrow the vocabulary of the devout -- there may be no more potent force than religion. When the subject of religiously inspired bloodshed comes up, many Americans immediately think of Islamic fundamentalism, which is to be expected in the wake of the September 11 attacks on New York and Washington. But men have been committing heinous acts in the name of God ever since mankind began believing in deities, and extremists exist within all religions. Muhammad is not the only prophet whose words have been used to sanction barbarism; history has not lacked for Christians, Jews, Hindus, Sikhs, and even Buddhists who have been motivated by scripture to butcher innocents. Plenty of these religious extremists have been homegrown, corn-fed Americans. Faith-based violence was present long before Osama bin Laden, and it ill be with us long after his demise. Religious zealots like bin Laden, David Koresh, Jim Jones, Shoko Asahara, and Dan Lafferty are common to every age, just as zealots of other stripes are. In any human endeavor, some fraction of its practitioners will be motivated to pursue that activity with such concentrated focus and unalloyed passion that it will consume them utterly. One has to look no further than individuals who feel compelled to devote their lives to becoming concert pianists, say, or climbing Mount Everest. For some, the province of the extreme holds an allure that's irresistible. And a certain percentage of such fanatics will inevitably fixate on the matters of the spirit. The zealot may be outwardly motivated by the anticipation of a great reward at the other end -- wealth, fame, eternal salvation -- but the real recompense is probably the obsession itself. This is no less true for the religious fanatic than for the fanatical pianist or fanatical mountain climber. As a result of his (or her) infatuation, existence overflows with purpose. Ambiguity vanishes from the fanatic's worldview; a narcissistic sense of self-assurance displaces all doubt. A delicious rage quickens his pulse, fueled by the sins and shortcomings of lesser mortals, who are soiling the world wherever he looks. His perspective narrows until the last remnants of proportion are shed from his life. Through immoderation, he experiences something akin to rapture. Although the far territory of the extreme can exert an intoxicating pull on susceptible individuals of all bents, extremism seems to be especially prevalent among those inclined by temperament or upbringing toward religious pursuits. Faith is the very antithesis of reason, injudiciousness a crucial component of spiritual devotion. And when religious fanaticism supplants ratiocination, all bets are suddenly off. Anything can happen. Absolutely anything. Common sense is no match for the voice of God...

The acquisition of knowledge from books provides an experience different from the Internet. Reading is relatively time-consuming; to ease the process, style is important. Because it is not possible to read all books on a given subject, much less the totality of all books, or to organize easily everything one has read, learning from books places a premium on conceptual thinking—the ability to recognize comparable data and events and project patterns into the future. And style propels the reader into a relationship with the author, or with the subject matter, by fusing substance and aesthetics.

I was extremely curious about the alternatives to the kind of life I had been leading, and my friends and I exchanged rumors and scraps of information we dug from official publications. I was struck less by the West's technological developments and high living standards than by the absence of political witch-hunts, the lack of consuming suspicion, the dignity of the individual, and the incredible amount of liberty. To me, the ultimate proof of freedom in the West was that there seemed to be so many people there attacking the West and praising China. Almost every other day the front page of Reference, the newspaper which carded foreign press items, would feature some eulogy of Mao and the Cultural Revolution. At first I was angered by these, but they soon made me see how tolerant another society could be. I realized that this was the kind of society I wanted to live in: where people were allowed to hold different, even outrageous views. I began to see that it was the very tolerance of oppositions, of protesters, that kept the West progressing. Still, I could not help being irritated by some observations. Once I read an article by a Westerner who came to China to see some old friends, university professors, who told him cheerfully how they had enjoyed being denounced and sent to the back end of beyond, and how much they had relished being reformed. The author concluded that Mao had indeed made the Chinese into 'new people' who would regard what was misery to a Westerner as pleasure. I was aghast. Did he not know that repression was at its worst when there was no complaint? A hundred times more so when the victim actually presented a smiling face? Could he not see to what a pathetic condition these professors had been reduced, and what horror must have been involved to degrade them so? I did not realize that the acting that the Chinese were putting on was something to which Westerners were unaccustomed, and which they could not always decode. I did not appreciate either that information about China was not easily available, or was largely misunderstood, in the West, and that people with no experience of a regime like China's could take its propaganda and rhetoric at face value. As a result, I assumed that these eulogies were dishonest. My friends and I would joke that they had been bought by our government's 'hospitality." When foreigners were allowed into certain restricted places in China following Nixon's visit, wherever they went the authorities immediately cordoned off enclaves even within these enclaves. The best transport facilities, shops, restaurants, guest houses and scenic spots were reserved for them, with signs reading "For Foreign Guests Only." Mao-tai, the most sought-after liquor, was totally unavailable to ordinary Chinese, but freely available to foreigners. The best food was saved for foreigners. The newspapers proudly reported that Henry Kissinger had said his waistline had expanded as a result of the many twelve-course banquets he enjoyed during his visits to China. This was at a time when in Sichuan, "Heaven's Granary," our meat ration was half a pound per month, and the streets of Chengdu were full of homeless peasants who had fled there from famine in the north, and were living as beggars. There was great resentment among the population about how the foreigners were treated like lords. My friends and I began saying among ourselves: "Why do we attack the Kuomintang for allowing signs saying "No Chinese or Dogs" aren't we doing the same? Getting hold of information became an obsession. I benefited enormously from my ability to read English, as although the university library had been looted during the Cultural Revolution, most of the books it had lost had been in Chinese. Its extensive English-language collection had been turned upside down, but was still largely intact.

If most urban meat-eaters were to visit an industrial broiler house, to see how the birds are raised, and could see the birds being “harvested” and then being “processed” in a poultry processing plant, some, perhaps many of them, would swear off eating chicken and perhaps all meat. For modern animal agriculture, the less the consumer knows about what’s happening before the meat hits the plate, the better.3513

Is it possible nevertheless that our consumer culture does make good on its promises, or could do so? Might these, if fulfilled, lead to a more satisfying life? When I put the question to renowned psychologist Tim Krasser, professor emeritus of psychology at Knox College, his response was unequivocal. "Research consistently shows," he told me, "that the more people value materialistic aspirations as goals, the lower their happiness and life satisfaction and the fewer pleasant emotions they experience day to day. Depression, anxiety, and substance abuse also tend to be higher among people who value the aims encouraged by consumer society." He points to four central principles of what he calls ACC — American corporate capitalism: it "fosters and encourages a set of values based on self-interest, a strong desire for financial success, high levels of consumption, and interpersonal styles based on competition." There is a seesaw oscillation, Tim found, between materialistic concerns on the one hand and prosocial values like empathy, generosity, and cooperation on the other: the more the former are elevated, the lower the latter descend. For example, when people strongly endorse money, image, and status as prime concerns, they are less likely to engage in ecologically beneficial activities and the emptier and more insecure they will experience themselves to be. They will have also lower-quality interpersonal relationships. In turn, the more insecure people feel, the more they focus on material things. As materialism promises satisfaction but, instead, yields hollow dissatisfaction, it creates more craving. This massive and self-perpetuating addictive spiral is one of the mechanisms by which consumer society preserves itself by exploiting the very insecurities it generates. Disconnection in all its guises — alienation, loneliness, loss of meaning, and dislocation — is becoming our culture's most plentiful product. No wonder we are more addicted, chronically ill, and mentally disordered than ever before, enfeebled as we are by such malnourishment of mind, body and soul.

The rats that were trapped alone in cages opted to get high as much as possible, but the rats with interesting lives (community, space, toys) tried the drugged water once or twice, and then stayed away from it. The rats with lives worth living had little interest in the escapism the drugs offered. Overall, they consumed less than a quarter of the drugged water the isolated rats did. None overdosed or ignored food until they starved.

Importantly, maternal stress impacts fetal development. There are indirect routes—for example, stressed people consume less healthy diets and consume more substances of abuse. More directly, stress alters maternal blood pressure and immune defenses, which impact a fetus. Most important, stressed mothers secrete glucocorticoids, which enter fetal circulation and basically have the same bad consequences as in stressed infants and children. Glucocorticoids accomplish this through organizational effects on fetal brain construction and decreasing levels of growth factors, numbers of neurons and synapses, and so on. Just as prenatal testosterone exposure generates an adult brain that is more sensitive to environmental triggers of aggression, excessive prenatal glucocorticoid exposure produces an adult brain more sensitive to environmental triggers of depression and anxiety.

We lead our lives like water flowing down a hill, going more or less in one direction until we splash into something that forces us to find a new course. If I'd never met Mr. Tanaka, my life would have been a simple stream flowing from our tipsy house to the ocean. Mr. Tanaka changed all that when he sent me out into the world. But being sent out into the world isn't necessarily the same as leaving your home behind you. I'd been in Gion more than six months by the time I received Mr. Tanaka's letter; and yet during that time, I'd never for a moment given up the belief that I would one day find a better life elsewhere, with at least part of the family I'd always known. I was living only half in Gion; the other half of me lived in my dreams of going home. This is why dreams can be such dangerous things: they smolder on like a fire does, and sometimes consume us completely.

An emptiness comes from this combination of over-the-top nonnatural sources of reward and the inevitability of habituation; this is because unnaturally strong explosions of synthetic experience and sensation and pleasure evoke unnaturally strong degrees of habituation.90 This has two consequences. First, soon we barely notice the fleeting whispers of pleasure caused by leaves in autumn, or by the lingering glance of the right person, or by the promise of reward following a difficult, worthy task. And the other consequence is that we eventually habituate to even those artificial deluges of intensity. If we were designed by engineers, as we consumed more, we’d desire less. But our frequent human tragedy is that the more we consume, the hungrier we get. More and faster and stronger. What was an unexpected pleasure yesterday is what we feel entitled to today, and what won’t be enough tomorrow.

Substitution competition is a natural limit or control on prices. In a permaculture economy, every useful product or service in a market coexists with a variety of substitutes. There is a point to which monopolies become uneconomical/ unprofitable. Almost every product or service, or their inputs, may be used for a variety of purposes by a variety of consumers, If the price (a) causes there to be more or less consumption of (b) then a and b are substitutes. Substitution competition eventually causes monopolies to shrink or fail , or creates new market space which renders the previous monopoly relatively smaller in size and therefore not a monopoly in the context of the expanded economy

McMansions in sprawling suburbs, without mountains of unnecessary packaging, without giant mechanized monofarms, without energy-hogging big-box stores, without electronic billboards, without endless piles of throwaway junk, without the overconsumption of consumer goods no one really needs is not an impoverished world. I disagree with those environmentalists who say we are going to have to make do with less. In fact, we are going to make do with more: more beauty, more community, more fulfillment, more art, more music, and material objects that are fewer in number but superior in utility and aesthetics. The cheap stuff that fills our lives today, however great its quantity, can only cheapen life.

after the financial crisis, the Obama DOJ slammed big banks with massive fines so it could trumpet that it was sending tons of relief to consumers. Then it told banks they could pay less than half that much if they donated the money to Obama’s favorite nonprofits instead. And being fond of money, the banks took the DOJ up on the offer. Now that’s a great quid pro quo—the DOJ gets to look good, the banks get to keep most of their money, and the liberal nonprofits get lots of funding.

Consumers of news should be aware of its built-in bias and adjust their information diet to include sources that present the bigger statistical picture: less Facebook News Feed, more Our World in Data.38 Journalists should put lurid events in context. A killing or plane crash or shark attack should be accompanied by the annual rate, which takes into account the denominator of the probability, not just the numerator. A setback or spate of misfortunes should be put into the context of the longer-term trend.

Mr. Jukes’s work involves the creation of the spiritual slogans that uplift the consumer half of the nation. A few of these have come down to us in more or less fragmentary condition, and those of you who have taken Professor Rex Harrison’s course, Linguistics 916, know the extraordinary difficulties we are encountering in our attempts to interpret: ‘Good to the Last Drop’ (for ‘good’ read ‘God’?); ‘Does She or Doesn’t She?’ (what?); and ‘I Dreamed I Went to the Circus in My Maidenform Bra’ (incomprehensible).

The enemy loves to take our rejection and twist it into a raw, irrational fear that God really doesn’t have a good plan for us. This fear is a corrupting companion. It replaces the truths we’ve trusted with hopeless lies. Satan knows what consumes us controls us. Therefore the more consumed we are with rejection, the more he can control our emotions, our thinking, and our actions. That’s the exact place where panic starts to replace peace. Uncertainty starts to overshadow our faith. And discouragement threatens to override our joy.

Fascists notice empty gestures of corporate responsibility—the makeup brand posting about police violence, the investment bank sponsoring Pride Week—and use it to attack all work for social justice as cynical and self interested. This elevates a side effect of a cultural shift towards equality and presents it as the main goal, and that makes a win look like a loss. […] They say any attempt to do anything about racism only serves to make society less equal, not more. […] Modern internet fascists are consumed with hatred for liberal democracy.

We must realize that we don’t live in a vacuum; the consequences of our actions ripple throughout the world. Would you still run the water while you brush your teeth, if it meant someone else would suffer from thirst? Would you still drive a gas guzzler, if you knew a world oil shortage would bring poverty and chaos? Would you still build an oversized house, if you witnessed first-hand the effects of deforestation? If we understood how our lifestyles impact other people, perhaps we would live a little more lightly. Our choices as consumers have an environmental toll. Every item we buy, from food to books to televisions to cars, uses up some of the earth’s bounty. Not only does its production and distribution require energy and natural resources; its disposal is also cause for concern. Do we really want our grandchildren to live among giant landfills? The less we need to get by, the better off everyone (and our planet) will be. Therefore, we should reduce our consumption as much as possible, and favor products and packaging made from minimal, biodegradable, or recyclable materials.

Incredibly, the human brain does all of its mega-computing on roughly 20 watts of power, which is the equivalent of a very dim light bulb. By comparison, a supercomputer capable of a similar rate of computation requires 200,000 watts – in other words, it is 10,000 times less energy-efficient than the human brain. Despite the human brain’s efficiency, however, it is extraordinarily energy hungry compared with all other tissues. While accounting for only 2 to 3 per cent of the mass of an adult, it consumes about 20 per cent of the body’s oxygen.

This makes sense in light of what we know about many in our generation, considering how little sacrifice is required by pets in comparison to babies. Not only do they require less supervision, they also demand nothing of us emotionally. We don’t have to let go of our bad habits and hang-ups. We don’t have to mature. We don’t have to learn how to communicate effectively or set a good example for them. If we’re consumed by the culture of self-love and committed to worshipping the god of self, we don’t want to be put off by the demands of a child.

While making money was good, having meaningful work and meaningful relationships was far better. To me, meaningful work is being on a mission I become engrossed in, and meaningful relationships are those I have with people I care deeply about and who care deeply about me. Think about it: It’s senseless to have making money as your goal as money has no intrinsic value—its value comes from what it can buy, and it can’t buy everything. It’s smarter to start with what you really want, which are your real goals, and then work back to what you need to attain them. Money will be one of the things you need, but it’s not the only one and certainly not the most important one once you get past having the amount you need to get what you really want. When thinking about the things you really want, it pays to think of their relative values so you weigh them properly. In my case, I wanted meaningful work and meaningful relationships equally, and I valued money less—as long as I had enough to take care of my basic needs. In thinking about the relative importance of great relationships and money, it was clear that relationships were more important because there is no amount of money I would take in exchange for a meaningful relationship, because there is nothing I could buy with that money that would be more valuable. So, for me, meaningful work and meaningful relationships were and still are my primary goals and everything I did was for them. Making money was an incidental consequence of that. In the late 1970s, I began sending my observations about the markets to clients via telex. The genesis of these Daily Observations (“ Grains and Oilseeds,” “Livestock and Meats,” “Economy and Financial Markets”) was pretty simple: While our primary business was in managing risk exposures, our clients also called to pick my brain about the markets. Taking those calls became time-consuming, so I decided it would be more efficient to write down my thoughts every day so others could understand my logic and help improve it. It was a good discipline since it forced me to research and reflect every day. It also became a key channel of communication for our business. Today, almost forty years and ten thousand publications later, our Daily Observations are read, reflected on, and argued about by clients and policymakers around the world. I’m still writing them, along with others at Bridgewater, and expect to continue to write them until people don’t care to read them or I die.

On Turgenev: He knew from Lavrov that I was an enthusiastic admirer of his writings; and one day, as we were returning in a carriage from a visit to Antokolsky's studio, he asked me what I thought of Bazarov. I frankly replied, 'Bazaraov is an admirable painting of the nihilist, but one feels that you did not love him as mush as you did your other heroes.' 'On the contrary, I loved him, intensely loved him,' Turgenev replied, with an unexpected vigor. 'When we get home I will show you my diary, in which I have noted how I wept when I had ended the novel with Bazarov's death.' Turgenev certainly loved the intellectual aspect of Bazarov. He so identified himself with the nihilist philosophy of his hero that he even kept a diary in his name, appreciating the current events from Bazarov's point of view. But I think that he admired him more than he loved him. In a brilliant lecture on Hamlet and Don Quixote, he divided the history makers of mankind into two classes, represented by one or the other of these characters. 'Analysis first of all, and then egotism, and therefore no faith,--an egotist cannot even believe in himself:' so he characterized Hamlet. 'Therefore he is a skeptic, and never will achieve anything; while Don Quixote, who fights against windmills, and takes a barber's plate for the magic helmet of Mambrino (who of us has never made the same mistake?), is a leader of the masses, because the masses always follow those who, taking no heed of the sarcasms of the majority, or even of persecutions, march straight forward, keeping their eyes fixed upon a goal which is seen, perhaps, by no one but themselves. They search, they fall, but they rise again and find it,--and by right, too. Yet, although Hamlet is a skeptic, and disbelieves in Good, he does not disbelieve in Evil. He hates it; Evil and Deceit are his enemies; and his skepticism is not indifferentism, but only negation and doubt, which finally consume his will.' These thought of Turgenev give, I think, the true key for understanding his relations to his heroes. He himself and several of his best friends belonged more or less to the Hamlets. He loved Hamlet, and admired Don Quixote. So he admired also Bazarov. He represented his superiority admirably well, he understood the tragic character of his isolated position, but he could not surround him with that tender, poetical love which he bestowed as on a sick friend, when his heroes approached the Hamlet type. It would have been out of place.

I know the South claims that it has spent millions for the education of the blacks, and that it has of its own free will shouldered this awful burden. It seems to be forgetful of the fact that these millions have been taken from the public tax funds for education, and that the law of political economy which recognizes the land owner as the one who really pays the taxes is not tenable. It would be just as reasonable for the relatively few land owners of Manhattan to complain that they had to stand the financial burden of the education of the thousands and thousands of children whose parents pay rent for tenements and flats. Let the millions of producing and consuming Negroes be taken out of the South, and it would be quickly seen how much less of public funds there would be to appropriate for education or any other purpose.

is a type D pencilneck: a sassy wannabe paymaster with vestigial humanity. This makes him vastly less evil than a type B pencilneck (heartless bureaucratic machine, pro-class tennis) and somewhat less evil than a type C pencilneck (chortling lackey of the dehumanising system, ambient golf), but unquestionably more evil than pencilneck types M through E (real human screaming to escape a soul-devouring professional persona, varying degrees of desperation). No one I know has ever met the type A pencilneck, in much the same way that no one ever reports their own fatal accident; a type A pencilneck would be a person so entirely consumed by the mechanism in which he or she is employed that they had ceased to exist as a separate entity. They would be odourless, faceless and undetectable, without ambition or restraint, and would take decisions entirely unfettered by human concerns, make choices for the company, of the company. A type A pencilneck would be the kind of person to sign off on torture and push the nuclear button for no more pressing reason than that it was his job—or hers—and it seemed the next logical step.

Yet, though all the changes we are observing tend in the direction of a comprehensive central direction of economic activity, the universal struggle against competition promises to produce in the first instance something in many respects even worse, a state of affairs which can satisfy neither planners nor liberals: a sort of syndicalist or "corporative" organization of industry, in which competition is more or less suppressed but planning is left in the hands of the independent monopolies of the separate industries. This is the inevitable first result of a situation in which the people are united in their hostility to competition but agree on little else. By destroying competition in industry after industry, this policy puts the consumer at the mercy of the joint monopolist action of capitalists and workers in the best organized industries.

The true calamity of clean eating is not that it is entirely false. It is that it contains a kernel of truth. Underneath all the nutribabble talk of 'glowing' and wellness, the gurus of clean eating are completely right to say that most modern eaters would benefit from consuming less refined sugar and processed meat and more vegetables and meals cooked from scratch. The problem is that it's near impossible to pick out the sensible bits of clean eating and ignore the rest. Whether the term clean is used or not, there is a new puritanism about food that has taken root widely.

One is quite capable, of course, of working out these destructive passions in more vulgar and less efficient ways. But how glorious to release them in a single burst! To sing, to scream, to dance barefoot in the woods in the dead of night, with no more awareness of mortality than an animal! These are powerful mysteries. The bellowing of bulls. Springs of honey bubbling from the ground. If we are strong enough in our souls we can rip away the veil and look that naked, terrible beauty right in the face; let God consume us, devour us, unstring our bones. Then spit us out reborn.

Most people give substantial weight to anecdotal evidence, perhaps so much that it will cancel out positive recommendations found in consumer reports. People's tendency to give undue weight to some types of information is called the availability heuristic. A heuristic is a rule of thumb, a mental shortcut. Suppose someone asked you a question like what's more common in English, words that start with the letter to r words that have t as the third letter. You would have an easier time generating words that started with the letter t. Words starting with t would be more 'available'.

The system of economic production depended on the consumption of every conceivable kind of goods by everyone - consumption of entirely unnecessary objects, food, drink, clothes, gadgets, devices. Every person in the Northwest Fringes - as in the Isolated Northern Continent - was subjected, every moment of every day, through propaganda methods more powerful than any ever known before, to the need to buy, consume, waste, destroy, throw away - and this at a time when the globe as a whole was already short of goods of every kind and the majority of Shikasta's people starved and went without.

Recently, two young boys in the United States gunned down classmates at an elementary school. Less than twenty-four hours after the incident, leaders in the community were calling on residents to “begin the healing process” and “move on with life.” This is how afraid we are of the pain. Children had killed children. It was hard even to take it in. The loss was hardly felt, the pain barely acknowledged, and these men and women wanted to move around the grief and sorrow directly to the healing. It won’t work. There is no way out but through. A wound not fully felt consumes from the inside.

There are less than 14 million Jews in the world, compared to the almost two billion Muslims who own most of the oil and natural resources. Yet if you visit any major city in the world, you will find that the best hospitals are named Mt. Sinai, Cedars Sinai, or Albert Einstein because they are hospitals built by donations from Jews for the good of the people. If you go to any major university, you will see how many of the major donors and scholarship providers are Jews. The Jewish people are more likely to give as much they can to charities, and at the same time will be the most value-conscious consumers.

Living in a dense environment means a less stressful and time-consuming commute to work without the aid of a car. It's about a greater sense of community and partnership that naturally develops when you walk through a place and casually collide with neighbors. It's about feeling a sense of attachment to stores and bars and restaurants and their owners and employees. Frequently I will stop in to say a hello at a restaurant or store even if I'm not shopping or eating. It's about using a compact life to reduce environmental impact. For me, it boils down to this: a place you walk through is a place you know and love.

DBT works on the premise that people who have lives that include meaningful relationships, activities, and purpose do not attempt suicide. In other words, to be less suicidal, people have to have a life worth living. I have never met someone who said, “I have people I love and who love me, a job I enjoy, and hobbies that keep me engaged, and I want to die.” People become suicidal or engage in problem behaviors because they do not believe they have love or meaning and often because they are consumed by overwhelming despair about what has happened in their lives and hopelessness about what will happen in the future. People

Recently, the search for what he calls "the splinters that make up different attention problems" has taken Castellanos in a new direction. First, he explains that your brain is far less concerned with your brilliant ideas or searing emotions than with its own internal "gyroscopic busyness," which consumes 65 percent of its total energy. Every fifty seconds, its activity fluctuates, causing what he calls a "brownout." No one knows the purpose of these neurological events, but Castellanos has a thesis: the clockwork pulses enable the brain's circuits to stay "logged on" and available to communicate with one another, even when they're not being used. "Imagine you're a cabdriver on your day off," Castellanos says. "You don't need to use your workday circuits on a Sunday, but to keep those channels open, your brain sends a ping through them every minute or so. The fluctuations are the brain's investment in maintaining its circuits online.

More importantly still, stem cell-derived gametes would allow multiple generations of selection to be compressed into less than a human maturation period, by enabling iterated embryo selection. This is a procedure that would consist of the following steps:48 1 Genotype and select a number of embryos that are higher in desired genetic characteristics. 2 Extract stem cells from those embryos and convert them to sperm and ova, maturing within six months or less.49 3 Cross the new sperm and ova to produce embryos. 4 Repeat until large genetic changes have been accumulated. In this manner, it would be possible to accomplish ten or more generations of selection in just a few years. (The procedure would be time-consuming and expensive; however, in principle, it would need to be done only once rather than repeated for each birth. The cell lines established at the end of the procedure could be used to generate very large numbers of enhanced embryos.)

Over the past twenty years, Maher watched that pattern play out again and again as major clothing brands made demands on suppliers in Bangladesh to lower their prices while also completing orders faster and constantly improving their workplace and environmental standards. Fakir Fashion has implemented certified projects to treat its wastewater, harvest rainwater, use more solar power, provide meals and child care for workers, hire workers with disabilities, build schools in the local area and more. They have been unable to pass on any of the expenses of these improvements to apparel brands or consumers, who continue to want more for less.

More than thirty studies have shown the protective effect of tomato consumption on prostate cancer.17 The Harvard Health Professionals Follow-Up Study examined 46,719 men for lycopene intake and found that consuming two to three cups of tomato sauce per week is associated with a 30 percent decreased risk of prostate cancer, which is consistent with the antiangiogenic effect of lycopene on cancer.18 In the men who did develop prostate cancer, those who ate more tomato sauce were found to have less angiogenic and less aggressive cancers.19 More than one thousand cultivars of tomatoes exist, and the amount of lycopene in each varies greatly.

Methinks I am a prophet new inspired And thus expiring do foretell of him: His rash fierce blaze of riot cannot last, For violent fires soon burn out themselves; Small showers last long, but sudden storms are short; He tires betimes that spurs too fast betimes; With eager feeding food doth choke the feeder: Light vanity, insatiate cormorant, Consuming means, soon preys upon itself. This royal throne of kings, this scepter'd isle, This earth of majesty, this seat of Mars, This other Eden, demi-paradise, This fortress built by Nature for herself Against infection and the hand of war, This happy breed of men, this little world, This precious stone set in the silver sea, Which serves it in the office of a wall, Or as a moat defensive to a house, Against the envy of less happier lands, This blessed plot, this earth, this realm, this England, This nurse, this teeming womb of royal kings, Fear'd by their breed and famous by their birth, Renowned for their deeds as far from home, For Christian service and true chivalry, As is the sepulchre in stubborn Jewry, Of the world's ransom, blessed Mary's Son, This land of such dear souls, this dear dear land, Dear for her reputation through the world, Is now leased out, I die pronouncing it, Like to a tenement or pelting farm: England, bound in with the triumphant sea Whose rocky shore beats back the envious siege Of watery Neptune, is now bound in with shame, With inky blots and rotten parchment bonds: That England, that was wont to conquer others, Hath made a shameful conquest of itself. Ah, would the scandal vanish with my life, How happy then were my ensuing death!

Negative demand — Consumers dislike the product and may even pay to avoid it. Nonexistent demand — Consumers may be unaware of or uninterested in the product. Latent demand — Consumers may share a strong need that cannot be satisfied by an existing product. Declining demand — Consumers begin to buy the product less frequently or not at all. Irregular demand — Consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis. Full demand — Consumers are adequately buying all products put into the marketplace. Overfull demand — More consumers would like to buy the product than can be satisfied. Unwholesome demand — Consumers may be attracted to

The Sun King had dinner each night alone. He chose from forty dishes, served on gold and silver plate. It took a staggering 498 people to prepare each meal. He was rich because he consumed the work of other people, mainly in the form of their services. He was rich because other people did things for him. At that time, the average French family would have prepared and consumed its own meals as well as paid tax to support his servants in the palace. So it is not hard to conclude that Louis XIV was rich because others were poor. But what about today? Consider that you are an average person, say a woman of 35, living in, for the sake of argument, Paris and earning the median wage, with a working husband and two children. You are far from poor, but in relative terms, you are immeasurably poorer than Louis was. Where he was the richest of the rich in the world’s richest city, you have no servants, no palace, no carriage, no kingdom. As you toil home from work on the crowded Metro, stopping at the shop on the way to buy a ready meal for four, you might be thinking that Louis XIV’s dining arrangements were way beyond your reach. And yet consider this. The cornucopia that greets you as you enter the supermarket dwarfs anything that Louis XIV ever experienced (and it is probably less likely to contain salmonella). You can buy a fresh, frozen, tinned, smoked or pre-prepared meal made with beef, chicken, pork, lamb, fish, prawns, scallops, eggs, potatoes, beans, carrots, cabbage, aubergine, kumquats, celeriac, okra, seven kinds of lettuce, cooked in olive, walnut, sunflower or peanut oil and flavoured with cilantro, turmeric, basil or rosemary … You may have no chefs, but you can decide on a whim to choose between scores of nearby bistros, or Italian, Chinese, Japanese or Indian restaurants, in each of which a team of skilled chefs is waiting to serve your family at less than an hour’s notice. Think of this: never before this generation has the average person been able to afford to have somebody else prepare his meals. You employ no tailor, but you can browse the internet and instantly order from an almost infinite range of excellent, affordable clothes of cotton, silk, linen, wool and nylon made up for you in factories all over Asia. You have no carriage, but you can buy a ticket which will summon the services of a skilled pilot of a budget airline to fly you to one of hundreds of destinations that Louis never dreamed of seeing. You have no woodcutters to bring you logs for the fire, but the operators of gas rigs in Russia are clamouring to bring you clean central heating. You have no wick-trimming footman, but your light switch gives you the instant and brilliant produce of hardworking people at a grid of distant nuclear power stations. You have no runner to send messages, but even now a repairman is climbing a mobile-phone mast somewhere in the world to make sure it is working properly just in case you need to call that cell. You have no private apothecary, but your local pharmacy supplies you with the handiwork of many thousands of chemists, engineers and logistics experts. You have no government ministers, but diligent reporters are even now standing ready to tell you about a film star’s divorce if you will only switch to their channel or log on to their blogs. My point is that you have far, far more than 498 servants at your immediate beck and call. Of course, unlike the Sun King’s servants, these people work for many other people too, but from your perspective what is the difference? That is the magic that exchange and specialisation have wrought for the human species.

I had been granted unusual freedom and responsibility at an early age, for which I should have been grateful in the extreme, but I wasn’t. Instead, I felt oppressed by the old man’s expectations. It was drilled into me that anything less than winning was failure. In the impressionable way of sons, I did not consider this rhetorically; I took him at his word. And that’s why later, when long-held family secrets came to light, when I noticed that this deity who asked only for perfection was himself less than perfect, that he was in fact not a deity at all—well, I wasn’t able to shrug it off. I was consumed instead by a blinding rage. The revelation that he was merely human, and frightfully so, was beyond my power to forgive. Two

man unable to see anything but the thoughts inside his own head, a man who was there but not there, gone. That was the real difference, Ferguson concluded. Not too little money or too much money, not what a person did or failed to do, not buying a larger house or a more expensive car, but ambition. That explained why Brownstein and Solomon managed to float through their lives in relative peace—because they weren’t tormented by the curse of ambition. By contrast, his father and Uncle Don were consumed by their ambitions, which paradoxically made their worlds smaller and less comfortable than those who weren’t afflicted by the curse, for ambition meant never being satisfied, to be always hungering for something more, constantly pushing forward because no success could ever be big enough to quell the need for new and even bigger successes,

Virginity being blown down man will quicklier be blown up; marry, in blowing him down again, with the breach yourselves made you lose your city. It is not politic in the commonwealth of nature to preserve virginity. Loss of virginity is rational increase, and there was never virgin got till virginity was first lost. That you were made of is mettel to make virgins. Virginity, by being once lost may be ten times found; by being ever kept it is ever lost. ‘Tis too cold a companion. Away with ‘t! There’s little can be said in’t; ’tis against the rule of nature. To speak on the part of virginity, is to accuse your mothers; which is most infallible disobedience. He that hangs himself is a virgin; virginity murthers itself, and should be buried in highways out of all sanctified limit, as a desperate offendress against nature. Virginity breeds mites, much like a cheese; consumes itself to the very paring, and so dies with feeding his own stomach. Besides, virginity is peevish, proud, idle, made of self-love which is the most inhibited sin in the canon. Keep it not; you cannot choose but loose by’t. Out with ‘t! Within the year it will make itself two, which is a goodly increase, and the principal itself not much the worse. Away with ‘t! Tis a commodity that will lose the gloss with lying; the longer kept, the less worth: off with ’t, while ’tis vendible; answer the time of request. Virginity, like an old courtier, wears her cap out of fashion; richly suited, but unsuitable: just like the brooch and the toothpick, which wear not now. Your date is better in your pie and your porridge than in your cheek; and your virginity, your old virginity, is like one of our French withered pears: it looks ill, it eats drily. Marry, 'tis a withered pear; it was formerly better; marry, yet 'tis a withered pear! Will you anything with it?

Hence, contrary to the conclusion arrived at by the public goods theorists, logic forces one to accept the result that only a pure market system can safeguard the rationality, from the point of view of the consumers, of a decision to produce a public good. And only under a pure capitalist order could it be ensured that the decision about how much of a public good to produce (provided it should be produced at all) would be rational as well. 17 No less than a semantic revolution of truly Orwellian dimensions would be required to come up with a different result. Only if one were willing to interpret someone’s ”no” as really meaning “yes,” the “nonbuying of something” as meaning that it is really “preferred over that which the nonbuying person does instead of nonbuying,” of “force” really meaning “freedom,” of “noncontracting” really meaning “making a contract” and so on, could the public goods theorists’ point be “proven.

India is a land where contradictions will continue to abound, because there are many Indias that are being transformed, with different levels of intensity, by different forces of globalization. Each of these Indias is responding to them in different ways. Consider these coexisting examples of progress and status quo: India is a nuclear-capable state that still cannot build roads that will survive their first monsoon. It has eradicated smallpox through the length and breadth of the country, but cannot stop female foeticide and infanticide. It is a country that managed to bring about what it called the ‘green revolution’, which heralded food grain self-sufficiency for a nation that relied on external food aid and yet, it easily has the most archaic land and agricultural laws in the world, with no sign of anyone wanting to reform them any time soon. It has hundreds of millions of people who subsist on less that a dollar a day, but who vote astutely and punish political parties ruthlessly. It has an independent judiciary that once set aside even Indira Gandhi’s election to parliament and yet, many members of parliament have criminal records and still contest and win elections from prison. India is a significant exporter of intellectual capital to the rest of the world—that capital being spawned in a handful of world class institutions of engineering, science and management. Yet it is a country with primary schools of pathetic quality and where retaining children in school is a challenge. India truly is an equal opportunity employer of women leaders in politics, but it took over fifty years to recognize that domestic violence is a crime and almost as long to get tough with bride burning. It is the IT powerhouse of the world, the harbinger of the offshore services revolution that is changing the business paradigms of the developed world. But regrettably, it is also the place where there is a yawning digital divide.

It’s all supposed to be so innocent, upwardly mobile snob, designer shades, beret, so desperate to show he’s got good taste, except he’s also dyslexic so he gets ‘good taste’ mixed up with ‘taste good,’ but it’s worse than that! Far, far worse! Charlie really has this, like, obsessive death wish! Yes! he, wants to be caught, processed, put in a can, not just any can, you dig, it has to be StarKist! suicidal brand loyalty, man, deep parable of consumer capitalism, they won’t be happy with anything less than drift-netting us all, chopping us up and stacking us on the shelves of Suprmarket Amerika, and subconsciously the horrible thing is, is we want them to do it. . . .” “Saunch, wow, that’s. . .” “It’s been on my mind. And another thing. Why is there Chicken of the Sea, but no Tuna of the Farm?” “Um. . .” Doc actually beginning to think about this. “And don’t forget,” Sauncho went on to remind him darkly, “that Charles Manson and the Vietcong are also named Charlie.

How To Detoxify Using Apple Cider Vinegar ACV detox Drink Always try and use organic apple cider vinegar that is raw, unprocessed and unfiltered. Use of any other types of apple cider vinegar like the processed and unfiltered ones is likely to be less effective. You can start the detoxification process by drinking two tablespoons of apple cider vinegar dissolved in water daily. ACV Tea Detox Drink Ingredients 1 tbsp of apple cider vinegar 2 tbsp of lemon juice 1 tsp of cinnamon 12 ounces of filtered water Honey to taste Dash of cayenne pepper Instructions Combine all the ingredients and consume immediately. For best results, drink three times a day. In case you feel that you have taken too much of apple cider vinegar and want a break from all that, you can also detoxify by soaking in a bath. ACV Detox Bath Add one cup of Apple cider vinegar and 1 cup of Epsom salts in your bath. Soak for twenty to thirty minutes to draw out toxins through your skin. This will relieve joints, aching and heal eczema and acne.

1 and 2. The United States represents less than 5 percent of the world’s population; it consumes more than 25 percent of the world’s resources. This is accomplished to a large degree through the exploitation of other countries, primarily in the developing world. Point 3. The United States maintains the largest and most sophisticated military in the world. Although this empire has been built primarily through economics—by EHMs—world leaders understand that whenever other measures fail, the military will step in, as it did in Iraq. Point 4. The English language and American culture dominate the world. Points 5 and 6. Although the United States does not tax countries directly, and the dollar has not replaced other currencies in local markets, the corporatocracy does impose a subtle global tax and the dollar is in fact the standard currency for world commerce. This process began at the end of World War II when the gold standard was modified; dollars could no longer be converted by individuals, only by governments. During the 1950s and 1960s, credit purchases were made abroad to finance America’s growing consumerism, the Korean and Vietnam Wars, and Lyndon B. Johnson’s Great Society. When foreign businessmen tried to buy goods and ser vices back from the United States, they found that inflation had reduced the value of their dollars—in effect, they paid an indirect tax. Their governments demanded debt settlements in gold. On August 15, 1971, the Nixon administration refused and dropped the gold standard altogether.   Washington

O infinite goodness of my God! It is thus that I seem to see both myself and Thee. O Joy of the angels, how I long, when I think of this, to be wholly consumed in love for Thee! How true it is that Thou dost bear with those who cannot bear Thee to be with them! Oh, how good a Friend art Thou, my Lord! How Thou dost comfort us and suffer us and wait until our nature becomes more like Thine and meanwhile dost bear with it as it is! Thou dost remember the times when we love Thee, my Lord, and, when for a moment we repent, Thou dost forget how we offended Thee. I have seen this clearly in my own life, and I cannot conceive, my Creator, why the whole world does not strive to draw near to Thee in this intimate friendship. Those of us who are wicked, and whose nature is not like Thine, ought to draw near to Thee so that Thou mayest make them good. They should allow Thee to be with them for at least two hours each day, even though they may not be with Thee, but are perplexed, as I was, with a thousand worldly cares and thoughts. In exchange for the effort which it costs them to desire to be in such good company (for Thou knowest, Lord, that at first this is as much as they can do and sometimes they can do no more at all) Thou dost prevent the devils from assaulting them so that each day they are able to do them less harm, and Thou givest them strength to conquer. Yea, Life of all lives, Thou slayest none of those that put their trust in Thee and desire Thee for their Friend; rather dost Thou sustain their bodily life with greater health and give strength to their souls.

The richer we get in a consumer society, the more acutely we become aware of how many grades of value--of both leisure and labor--we have climbed. The higher we are on the pyramid, the less likely we are to give up time to simple idleness and to apparently nonproductive pursuits. The joy of listening to the neighborhood finch is easily overshadowed by stereophonic recordings of "Bird Songs of the World," the walk through the park downgraded by preparations for a packaged bird-watching tour into the jungle. It becomes difficult to economize time when all commitments are for the long run. Staffan Linder points out that there is a strong tendency for us to over-commit to the future, so that when the future becomes present, we seem to be conscious all the time of having an acute scarcity, simply because we have committed ourselves to about thirty hours a day instead of twenty-four. In addition to the mere fact that time has competitive uses and high marginal utility in an affluent society, this overcommitment creates a sense of pressure and harriedness.

Books? Yes, I read a lot, I’ve always read a lot. No, I’m not sure we do understand each other. I like to read best on the floor, or in bed, almost everything lying down, no, it has less to do with the books, above all it has to do with the reading, with black on white, with the letters, syllables, lines, the signs, the setting down, this inhuman fixing, this insanity, which flows from people and is frozen into expression. Believe me, expression is insanity, it arises out of our insanity. It also has to do with turning pages, with hunting from one page to the other, with flight, with complicity in an absurd, solidified effusion, with a vile overflow of verse, with insuring life in a single sentence, and, in turn, with the sentences seeking insurance in life. Reading is a vice which can replace all other vices or temporarily take their place in more intensely helping people live, it is a debauchery, a consuming addiction. No, I don’t take any drugs, I take books, of course I have certain preferences, many books don’t suit me at all, some I take only in the morning, others at night, there are books I don’t ever let go, I drag them around with me in the apartment, carrying them from the living room into the kitchen, I read them in the hall standing up, I don’t use bookmarks, I don’t move my lips while reading, early on I learned to read very well, I don’t remember the method, but you ought to look into it, they must have used an excellent method in our provincial elementary schools, at least back then when I learned to read. Yes I also realized, but not until later, that there are countries where people don’t know how to read, at least not quickly, but speed is important, not only concentration, can you please tell me who can keep chewing on a simple or even a complex sentence without feeling disgust, either with the eyes or the mouth, just keep on grinding away, over and over, a sentence which only consists of subject and predicate must be consumed rapidly, a sentence with many appositions must for that very reason be taken at tremendous speed, with the eyeballs performing an imperceptible slalom, since a sentence doesn’t convey anything to itself, it has to “convey” something to the reader. I couldn’t “work my way through” a book, that would almost be an occupation. There are people, I tell you, you come across the strangest surprises in this field of reading . . . I do profess a certain weakness for illiterates, I even know someone here who doesn’t read and doesn’t want to, a person who has succumbed to the vice of reading more easily understands such a state of innocence, really unless people are truly capable of reading they ought not to read at all.

All these processes are helped along by another friend of the earth, dematerialization. Progress in technology allows us to do more with less. An aluminum soda can used to weight three ounces; today it weighs less than half an ounce. Mobile phones don't need miles of telephone poles and wires. The digital revolution, by replacing atoms with bits, is dematerializing the world in front of our eyes. The cubic yards of vinyl that used to be my music collection gave way to cubic inches of compact disks and then to the nothingness of MP3s. The river of newsprint flowing through my apartment has been stanched by an iPad. With a terabyte of storage on my laptop I no longer buy paper by the ten-ream box. And just think of all the plastic, metal, and paper that no longer go into the forty-odd consumer products that can be replaced by a single smartphone, including a telephone, answering machine, phone book, camera, camcorder, tape recorder, radio, alarm clock, calculator, dictionary, Rolodex, calendar, street maps, flashlight, fax, and compass--even a metronome, outdoor thermometer, and spirit level.

Meanwhile, people are busy using fractals to explain any system that has defied other, more reductionist approaches. Since they were successfully applied by IBM's Benoit Mandlebrot to the problem of seemingly random, intermittent interference on the phone lines, fractals have been used to identify underlying patterns in weather systems, computer files, and bacteria cultures. Sometimes fractal enthusiasts go a bit too far, however, using these nonlinear equations to mine for patterns in systems where none exist. Applied to the stock market to consumer behavior, fractals may tell less about those systems than about the people searching for patterns within them. There is a dual nature to fractals: They orient us while at the same time challenging our sense of scale and appropriateness. They offer us access to the underlying patterns of complex systems while at the same time tempting us to look for patterns where none exist. This makes them a terrific icon for the sort of pattern recognition associated with present shock—a syndrome we'll call factalnoia. Like the robots on Mystery Science Theater 3000, we engage by relating one thing to another, even when the relationship is forced or imagined. The tsunami makes sense once it is connected to chemtrails, which make sense when they are connected to HAARP. It's not just conspiracy theorists drawing fractalnoid connections between things. In a world without time, any and all sense making must occur on the fly. Simultaneity often seems like all we have. That's why anyone contending with present shock will have a propensity to make connections between things happening in the same moment—as if there had to be an underlying logic.

That was the real difference, Ferguson concluded. Not too little money or too much money, not what a person did or failed to do, not buying a larger house or a more expensive car, but ambition. That explained why Brownstein and Solomon managed to float through their lives in relative peace—because they weren’t tormented by the curse of ambition. By contrast, his father and Uncle Don were consumed by their ambitions, which paradoxically made their worlds smaller and less comfortable than those who weren’t afflicted by the curse, for ambition meant never being satisfied, to be always hungering for something more, constantly pushing forward because no success could ever be big enough to quell the need for new and even bigger successes, the compulsion to turn one store into two stores, then two stores into three stores, to be talking now about building a fourth store and even a fifth store, just as one book was merely a step on the way to another book, a lifetime of more and more books, which required the same concentration and singleness of purpose that a businessman needed in order to become rich. Alexander the Great conquers the world, and then what? He builds a rocket ship and invades Mars.

Color hate defined the place of black life as below that of white life; and the black man, responding to the same dreams as the white man, strove to bury within his heart his awareness of this difference because it made him lonely and afraid. Heated by whites and being an organic part of the culture that hated him, the black man grew in turn to hate in himslef that which others hated in him. But pride would make him hide his self-hate, for he would not want whites to know that he was so thoroughly conquered by them that his total life was conditioned by their attitude; but in the act of hiding his self-hate, he could not help but hate those who evoked his self-hate in him. So each part of his day would be consumed in a war with himself, a good part of his energy would be spent in keeping control of his unruly emotions, emotions which he had not wished to have, but could not help having. Held at bay by the hate of others, preoccupied with his own feelings, he was continuously at war with reality. He became inefficient, less able to see and judge the objective world. And when he reached that state, the white people looked at him and laughed and said: "Look, didn't I tell you niggers were that way?

What is the actual link between material consumption and objective and subjective quality of life once the basic needs for food, clothes, shelter, and mobility are well satisfied? Going from material misery to modest material comfort will make many things in life better but, obviously, the link is not an endless escalator. But if so, where is the saturation point? Can such a level actually be quantified in a meaningful way? These questions must be asked even if there are no easy answers, mainly because of the situation that is the very opposite of the material poverty outlined at the beginning of this section: too many people live in the condition of material excess and this does not endow them with a higher physical quality of life than that enjoyed by moderate consumers and it does not make them exceptionally happy. At the most fundamental level, the question is about the very nature of modern economies. All but a tiny minority of economists (those of ecological persuasion) see the constant expansion of output as the fundamental goal. And not just any expansion: economies should preferably grow at annual rates in excess of 2%, better yet 3%. This is the only model, the only paradigm, and the only precept, as the economists in command of modern societies cannot envisage a system that would deliberately grow at a minimum rate, even less so one that would experience zero growth, and the idea of a carefully managed decline appears to them to be outright unimaginable. The pursuit of endless growth is, obviously, an unsustainable strategy (Binswanger, 2009), and the post-2008 experience has shown how dysfunctional modern economies become as soon as the growth becomes negligible, ceases temporarily or when there is even a slight decline: rising unemployment, falling labor participation, growing income inequality, and soaring budget deficits.

This is often the primary difference between him and so many of those of us who follow him. When we encounter the many ills of the world, we find ourselves growing more and more callous toward people, more and more judgmental, less and less hopeful. Rather than seeing the hurting humanity we encounter every day as an opportunity to be the very loving presence of Jesus, we see them as reason to withdraw from it all. Faith becomes about retreating from the world when it should be about moving toward it. As we walk deeper into organized religion, we run the risk of eventually becoming fully blind to the tangible suffering around us, less concerned about mending wounds or changing systems, and more preoccupied with saving or condemning souls. In this way, the spiritual eyes through which we see the world change everything. If our default lens is sin, we tend to look ahead to the afterlife, but if we focus on suffering, we’ll lean toward presently transforming the planet in real time—and we’ll create community accordingly. The former seeks to help people escape the encroaching moral decay by getting them into heaven; the latter takes seriously the prayer Jesus teaches his disciples, that they would make the kingdom come—that through lives resembling Christ and work that perpetuates his work, we would actually bring heaven down. Practically speaking, sin management seems easier because essentially all that is required of us is to preach, to call out people’s errors and invite them to repentance, and to feel we’ve been faithful. But seeing suffering requires us to step into the broken, jagged chaos of people’s lives to be agents of healing and change. It’s far more time consuming and much more difficult to do as a faith community. It is a lot easier to train preachers to lead people in a Sinner’s Prayer than it is to equip them to address the systematic injustices around them.

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

Specialisation, accompanied by exchange, is the source of economic prosperity. Here, in my own words, is what a modern version of Smithism claims. First, the spontaneous and voluntary exchange of goods and services leads to a division of labour in which people specialise in what they are good at doing. Second, this in turn leads to gains from trade for each party to a transaction, because everybody is doing what he is most productive at and has the chance to learn, practise and even mechanise his chosen task. Individuals can thus use and improve their own tacit and local knowledge in a way that no expert or ruler could. Third, gains from trade encourage more specialisation, which encourages more trade, in a virtuous circle. The greater the specialisation among producers, the greater is the diversification of consumption: in moving away from self-sufficiency people get to produce fewer things, but to consume more. Fourth, specialisation inevitably incentivises innovation, which is also a collaborative process driven by the exchange and combination of ideas. Indeed, most innovation comes about through the recombination of existing ideas for how to make or organise things. The more people trade and the more they divide labour, the more they are working for each other. The more they work for each other, the higher their living standards. The consequence of the division of labour is an immense web of cooperation among strangers: it turns potential enemies into honorary friends. A woollen coat, worn by a day labourer, was (said Smith) ‘the produce of a great multitude of workmen. The shepherd, the sorter of the wool, the wool-comber or carder, the dyer, the scribbler, the spinner, the weaver, the fuller, the dresser . . .’ In parting with money to buy a coat, the labourer was not reducing his wealth. Gains from trade are mutual; if they were not, people would not voluntarily engage in trade. The more open and free the market, the less opportunity there is for exploitation and predation, because the easier it is for consumers to boycott the predators and for competitors to whittle away their excess profits. In its ideal form, therefore, the free market is a device for creating networks of collaboration among people to raise each other’s living standards, a device for coordinating production and a device for communicating information about needs through the price mechanism. Also a device for encouraging innovation. It is the very opposite of the rampant and selfish individualism that so many churchmen and others seem to think it is. The market is a system of mass cooperation. You compete with rival producers, sure, but you cooperate with your customers, your suppliers and your colleagues. Commerce both needs and breeds trust.

A 1997 study of the consumer product design firm IDEO found that most of the company’s biggest successes originated as “combinations of existing knowledge from disparate industries.” IDEO’s designers created a top-selling water bottle, for example, by mixing a standard water carafe with the leak-proof nozzle of a shampoo container. The power of combining old ideas in new ways also extends to finance, where the prices of stock derivatives are calculated by mixing formulas originally developed to describe the motion of dust particles with gambling techniques. Modern bike helmets exist because a designer wondered if he could take a boat’s hull, which can withstand nearly any collision, and design it in the shape of a hat. It even reaches to parenting, where one of the most popular baby books—Benjamin Spock’s The Common Sense Book of Baby and Child Care, first published in 1946—combined Freudian psychotherapy with traditional child-rearing techniques. “A lot of the people we think of as exceptionally creative are essentially intellectual middlemen,” said Uzzi. “They’ve learned how to transfer knowledge between different industries or groups. They’ve seen a lot of different people attack the same problems in different settings, and so they know which kinds of ideas are more likely to work.” Within sociology, these middlemen are often referred to as idea or innovation brokers. In one study published in 2004, a sociologist named Ronald Burt studied 673 managers at a large electronics company and found that ideas that were most consistently ranked as “creative” came from people who were particularly talented at taking concepts from one division of the company and explaining them to employees in other departments. “People connected across groups are more familiar with alternative ways of thinking and behaving,” Burt wrote. “The between-group brokers are more likely to express ideas, less likely to have ideas dismissed, and more likely to have ideas evaluated as valuable.” They were more credible when they made suggestions, Burt said, because they could say which ideas had already succeeded somewhere else.

It has often been claimed that there has been very little change in the average real income of American households over a period of decades. It is an undisputed fact that the average real income—that is, money income adjusted for inflation—of American households rose by only 6 percent over the entire period from 1969 to 1996. That might well be considered to qualify as stagnation. But it is an equally undisputed fact that the average real income per person in the United States rose by 51 percent over that very same period.3 How can both these statistics be true? Because the average number of individuals per household has been declining over the years. Half the households in the United States contained six or more people in 1900, as did 21 percent in 1950. But, by 1998, only ten percent of American households had that many people.4 The average number of persons per household not only varies over time, it also varies from one racial or ethnic group to another at a given time, and varies from one income bracket to another. As of 2007, for example, black household income was lower than Hispanic household income, even though black per capita income was higher than Hispanic per capita income, because black households average fewer people than Hispanic households. Similarly, Asian American household income was higher than white household income, even though white per capita income was higher than Asian American per capita income, because Asian American households average more people.5 Income comparisons using household statistics are far less reliable indicators of standards of living than are individual income data because households vary in size while an individual always means one person. Studies of what people actually consume—that is, their standard of living—show substantial increases over the years, even among the poor,6 which is more in keeping with a 51 percent increase in real per capita income than with a 6 percent increase in real household income. But household income statistics present golden opportunities for fallacies to flourish, and those opportunities have been seized by many in the media, in politics, and in academia.

if consumer demand should increase for the goods or services of any private business, the private firm is delighted; it woos and welcomes the new business and expands its operations eagerly to fill the new orders. Government, in contrast, generally meets this situation by sourly urging or even ordering consumers to “buy” less, and allows shortages to develop, along with deterioration in the quality of its service. Thus, the increased consumer use of government streets in the cities is met by aggravated traffic congestion and by continuing denunciations and threats against people who drive their own cars. The New York City administration, for example, is continually threatening to outlaw the use of private cars in Manhattan, where congestion has been most troublesome. It is only government, of course, that would ever think of bludgeoning consumers in this way; it is only government that has the audacity to “solve” traffic congestion by forcing private cars (or trucks or taxis or whatever) off the road. According to this principle, of course, the “ideal” solution to traffic congestion is simply to outlaw all vehicles! But this sort of attitude toward the consumer is not confined to traffic on the streets. New York City, for example, has suffered periodically from a water “shortage.” Here is a situation where, for many years, the city government has had a compulsory monopoly of the supply of water to its citizens. Failing to supply enough water, and failing to price that water in such a way as to clear the market, to equate supply and demand (which private enterprise does automatically), New York’s response to water shortages has always been to blame not itself, but the consumer, whose sin has been to use “too much” water. The city administration could only react by outlawing the sprinkling of lawns, restricting use of water, and demanding that people drink less water. In this way, government transfers its own failings to the scapegoat user, who is threatened and bludgeoned instead of being served well and efficiently. There has been similar response by government to the ever-accelerating crime problem in New York City. Instead of providing efficient police protection, the city’s reaction has been to force the innocent citizen to stay out of crime-prone areas. Thus, after Central Park in Manhattan became a notorious center for muggings and other crime in the night hours, New York City’s “solution” to the problem was to impose a curfew, banning use of the park in those hours. In short, if an innocent citizen wants to stay in Central Park at night, it is he who is arrested for disobeying the curfew; it is, of course, easier to arrest him than to rid the park of crime. In short, while the long-held motto of private enterprise is that “the customer is always right,” the implicit maxim of government operation is that the customer is always to be blamed.

My whole life I’ve searched for a love to satisfy the deepest longings within me to be known, treasured, and wholly accepted. When You created me, Lord, Your very first thought of me made Your heart explode with a love that set You in pursuit of me. Your love for me was so great that You, the God of the whole universe, went on a personal quest to woo me, adore me, and finally grab hold of me with the whisper, “I will never let you go.” Lord, I release my grip on all the things I was holding on to, preventing me from returning Your passionate embrace. I want nothing to hold me but You. So, with breathless wonder, I give You all my faith, all my hope, and all my love. I picture myself carrying the old, torn-out boards that inadequately propped me up and placing them in a pile. This pile contains other things I can remove from me now that my new intimacy-based identity is established. I lay down my need to understand why things happen the way they do. I lay down my fears about others walking away and taking their love with them. I lay down my desire to prove my worth. I lay down my resistance to fully trust Your thoughts, Your ways, and Your plans, Lord. I lay down being so self-consumed in an attempt to protect myself. I lay down my anger, unforgiveness, and stubborn ways that beg me to build walls when I sense hints of rejection. I lay all these things down with my broken boards and ask that Your holy fire consume them until they become weightless ashes. And as I walk away, my soul feels safe. Held. And truly free to finally be me.

The rise of loneliness as a health hazard tracks with the entrenchment of values and practices that supersede any notion of "individual choices." The dynamics include reduced social programs, less available "common" spaces such as public libraries, cuts in services for the vulnerable and the elderly, stress, poverty, and the inexorable monopolization of economic life that shreds local communities. By way of illustration, let's take a familiar scenario: Walmart or some other megastore decides to open one of its facilities in a municipality. Developers are happy, politicians welcome the new investment, and consumers are pleased at finding a wide variety of goods at lower prices. But what are the social impacts? Locally owned and operated small businesses cannot compete with the marketing behemoth and must close. People lose their jobs or must find new work for lower pay. Neighborhoods are stripped of the familiar hardware store, pharmacy, butcher, baker, candlestick maker. People no longer walk to their local establishment, where they meet and greet one another and familiar merchants they have known, but drive, each isolated in their car, to a windowless, aesthetically bereft warehouse, miles away from home. They might not even leave home at all — why bother, when you can order online? No wonder international surveys show a rise in loneliness. The percentage of Americans identifying themselves as lonely has doubled from 20 to 40 percent since the 1980s, the New York Times reported in 2016. Alarmed by the health ravages, Britain has even found it necessary to appoint a minister of loneliness. Describing the systemic founts of loneliness, the U.S. surgeon general Vivek Murthy wrote: "Our twenty-first-century world demands that we focus on pursuits that seem to be in constant competition for our time, attention, energy, and commitment. Many of these pursuits are themselves competitions. We compete for jobs and status. We compete over possessions, money, and reputations. We strive to stay afloat and to get ahead. Meanwhile, the relationships we prize often get neglected in the chase." It is easy to miss the point that what Dr. Murthy calls "our twenty-first-century world" is no abstract entity, but the concrete manifestation of a particular socioeconomic system, a distinct worldview, and a way of life.

In their book Warrior Lovers, an analysis of erotic fiction by women, the psychologist Catherine Salmon and the anthropologist Donald Symons wrote, "To encounter erotica designed to appeal to the other sex is to gaze into the psychological abyss that separates the sexes.... The contrasts between romance novels and porn videos are so numerous and profound that they can make one marvel that men and women ever get together at all, much less stay together and successfully rear children." Since the point of erotica is to offer the consumer sexual experiences without having to compromise with the demands of the other sex, it is a window into each sex's unalloyed desires. ... Men fantasize about copulating with bodies; women fantasize about making love to people. Rape is not exactly a normal part of male sexuality, but it is made possible by the fact that male desire can be indiscriminate in its choice of a sexual partner and indifferent to the partner's inner life--indeed, "object" can be a more fitting term than "partner." The difference in the sexes' conception of sex translates into a difference in how they perceive the harm of sexual aggression. ... The sexual abyss offers a complementary explanation of the callous treatment of rape victims in traditional legal and moral codes. It may come from more than the ruthless exercise of power by males over females; it may also come from a parochial inability of men to conceive of a mind unlike theirs, a mind that finds the prospect of abrupt, unsolicited sex with a stranger to be repugnant rather than appealing. A society in which men work side by side with women, and are forced to take their interests into account while justifying their own, is a society in which this thick-headed incuriosity is less likely to remain intact. The sexual abyss also helps to explain the politically correct ideology of rape. ... In the case of rape, the correct belief is that rape has nothing to do with sex and only to do with power. As (Susan) Brownmiller put it, "From prehistoric times to the present, I believe, rape has played a critical function. It is nothing more or less than a conscious process of intimidation by which all men keep all women in a state of fear." ... Brownmiller wrote that she adapted the theory from the ideas of an old communist professor of hers, and it does fit the Marxist conception that all human behavior is to be explained as a struggle for power between groups. But if I may be permitted an ad feminam suggestion, the theory that rape has nothing to do with sex may be more plausible to a gender to whom a desire for impersonal sex with an unwilling stranger is too bizarre to contemplate. Common sense never gets in the way of a sacred custom that has accompanied a decline of violence, and today rape centers unanimously insist that "rape or sexual assault is not an act of sex or lust--it's about aggression, power, and humiliation, using sex as the weapon. The rapist's goal is domination." (To which the journalist Heather MacDonald replies: "The guys who push themselves on women at keggers are after one thing only, and it's not reinstatement of the patriarchy.")

Much of the so-called environmental movement today has transmuted into an aggressively nefarious and primitive faction. In the last fifteen years, many of the tenets of utopian statism have coalesced around something called the “degrowth” movement. Originating in Europe but now taking a firm hold in the United States, the “degrowthers,” as I shall characterize them, include in their ranks none other than President Barack Obama. On January 17, 2008, Obama made clear his hostility toward, of all things, electricity generated from coal and coal-powered plants. He told the San Francisco Chronicle, “You know, when I was asked earlier about the issue of coal . . . under my plan of a cap and trade system, electricity rates would necessarily skyrocket. . . .”3 Obama added, “. . . So if somebody wants to build a coal-powered plant, they can. It’s just that it will bankrupt them because they’re going to be charged a huge sum for all the greenhouse gas that’s being emitted.”4 Degrowthers define their agenda as follows: “Sustainable degrowth is a downscaling of production and consumption that increases human well-being and enhances ecological conditions and equity on the planet. It calls for a future where societies live within their ecological means, with open localized economies and resources more equally distributed through new forms of democratic institutions.”5 It “is an essential economic strategy to pursue in overdeveloped countries like the United States—for the well-being of the planet, of underdeveloped populations, and yes, even of the sick, stressed, and overweight ‘consumer’ populations of overdeveloped countries.”6 For its proponents and adherents, degrowth has quickly developed into a pseudo-religion and public-policy obsession. In fact, the degrowthers insist their ideology reaches far beyond the environment or even its odium for capitalism and is an all-encompassing lifestyle and governing philosophy. Some of its leading advocates argue that “Degrowth is not just an economic concept. We shall show that it is a frame constituted by a large array of concerns, goals, strategies and actions. As a result, degrowth has now become a confluence point where streams of critical ideas and political action converge.”7 Degrowth is “an interpretative frame for a social movement, understood as the mechanism through which actors engage in a collective action.”8 The degrowthers seek to eliminate carbon sources of energy and redistribute wealth according to terms they consider equitable. They reject the traditional economic reality that acknowledges growth as improving living conditions generally but especially for the impoverished. They embrace the notions of “less competition, large scale redistribution, sharing and reduction of excessive incomes and wealth.”9 Degrowthers want to engage in polices that will set “a maximum income, or maximum wealth, to weaken envy as a motor of consumerism, and opening borders (“no-border”) to reduce means to keep inequality between rich and poor countries.”10 And they demand reparations by supporting a “concept of ecological debt, or the demand that the Global North pays for past and present colonial exploitation in the Global South.”11

The hard part, evolutionarily, was getting from prokaryotic cells to eukaryotic ones, then getting from single-celled organisms to multicellular ones. Earth is around 4.5 billion years old, a timescale I simply cannot get my head around. Instead let’s imagine’s Earth’s history as a calendar year, with the formation of Earth being January 1 and today being December 31 at 11:59pm. The first life on Earth emerges around February 25. Photosynthetic organisms first appear in late March. Multicellular life doesn’t appear until August or September. The first dinosaurs like eoraptor show up about 230 million years ago, or December 13 in our calendar year. The meteor impact that heralds the end of the dinosaurs happens around December 26. Homo sapiens aren’t part of the story until December 31 at 11:48 pm. Agriculture and large human communities and the building of monolithic structures all occur within the last minute of this calendar year. The Industrial Revolution, two world wars, the invention of basketball, recorded music, the electric dishwasher, and vehicles that travel faster than horses all happen in the last couple of seconds. Put another way: It took Earth about three billion years to go from single-celled life to multicellular life. It took less than seventy million years to go from Tyrannosaurus rex to humans who can read and write and dig up fossils and approximate the timeline of life and worry about its ending. Unless we somehow manage to eliminate all multicellular life from the planet, Earth won’t have to start all over and it will be okay--- at least until the oceans evaporate and the planet gets consumed by the sun. But we`ll be gone by then, as will our collective and collected memory. I think part of what scares me about the end of humanity is the end of those memories. I believe that if a tree falls in the woods and no one is there to hear it, it does make a sound. But if no one is around to play Billie Holiday records, those songs won’t make a sound anymore. We’ve caused a lot of suffering, but we’ve also caused much else. I know the world will survive us – and in some ways it will be more alive. More birdsong. More creatures roaming around. More plants cracking through our pavement, rewilding the planet we terraformed. I imagine coyotes sleeping in the ruins of the homes we built. I imagine our plastic still washing up on beaches hundreds of years after the last of us is gone. I imagine moths, having no artificial lights toward which to fly, turning back to the moon.

More food is good, but agricultural diets can provoke mismatch diseases. One of the biggest problems is a loss of nutritional variety and quality. Hunter-gatherers survive because they eat just about anything and everything that is edible. Hunter-gatherers therefore necessarily consume an extremely diverse diet, typically including many dozens of plant species in any given season.26 In contrast, farmers sacrifice quality and diversity for quantity by focusing their efforts on just a few staple crops with high yields. It is likely that more than 50 percent of the calories you consume today derived from rice, corn, wheat, or potatoes. Other crops that have sometimes served as staples for farmers include grains like millet, barley, and rye and starchy roots such as taro and cassava. Staple crops can be grown easily in massive quantities, they are rich in calories, and they can be stored for long periods of time after harvest. One of their chief drawbacks, however, is that they tend to be much less rich in vitamins and minerals than most of the wild plants consumed by hunter-gatherers and other primates.27 Farmers who rely too much on staple crops without supplemental foods such as meat, fruits, and other vegetables (especially legumes) risk nutritional deficiencies. Unlike hunter-gatherers, farmers are susceptible to diseases such as scurvy (from insufficient vitamin C), pellagra (from insufficient vitamin B3), beriberi (from insufficient vitamin B1), goiter (from insufficient iodine), and anemia (from insufficient iron).28 Relying heavily on a few crops—sometimes just one crop—has other serious disadvantages, the biggest being the potential for periodic food shortages and famine. Humans,

The more we turn toward this creative will, the more the doubts which trouble the sane and normal man seem to us abnormal and morbid. Take for example the doubter who closes a window, then returns to verify its closing, then verifies his verification, and so forth. If we ask him what his motives are he will answer that he might have opened the window each time he tried to close it more securely. And if he is a philosopher he will transpose intellectually the hesitation of his conduct into this question: “How can one be sure, definitively sure, that one has done what one intended to do?” But the truth is that his power of action is defective, and therein lies the evil from which he suffers: he had only partial will to accomplish the act, and that is why the accomplished act leaves him only partial certitude. Now can we solve the problem this man sets himself? Obviously not, but neither do we set the problem; therein lies our superiority. At first glance I might think there is more in him than in me because we both shut the window and he, in addition, raises a philosophical question while I do not. But the question which in his case is superadded to the task accomplished represents in reality only something negative; it is not something more, but something less; it is a deficit of the will. Such is exactly the effect certain “great problems” produce in us when we set ourselves again in the direction of generating thought. They recede toward zero as fast as we approach this generating thought, as they fill only that space between it and us. Thus we discover the illusion of him who thinks he is doing more by raising these problems than by not raising them. One might just as well think that there is more in a half-consumed bottle than in a full one, because the latter contains only wine, while in the former there is wine and emptiness in addition.

A respectable old man gives the following sensible account of the method he pursued when educating his daughter. "I endeavoured to give both to her mind and body a degree of vigour, which is seldom found in the female sex. As soon as she was sufficiently advanced in strength to be capable of the lighter labours of husbandry and gardening, I employed her as my constant companion. Selene, for that was her name, soon acquired a dexterity in all these rustic employments which I considered with equal pleasure and admiration. If women are in general feeble both in body and mind, it arises less from nature than from education. We encourage a vicious indolence and inactivity, which we falsely call delicacy; instead of hardening their minds by the severer principles of reason and philosophy, we breed them to useless arts, which terminate in vanity and sensuality. In most of the countries which I had visited, they are taught nothing of an higher nature than a few modulations of the voice, or useless postures of the body; their time is consumed in sloth or trifles, and trifles become the only pursuits capable of interesting them. We seem to forget, that it is upon the qualities of the female sex, that our own domestic comforts and the education of our children must depend. And what are the comforts or the education which a race of beings corrupted from their infancy, and unacquainted with all the duties of life, are fitted to bestow? To touch a musical instrument with useless skill, to exhibit their natural or affected graces, to the eyes of indolent and debauched young men, who dissipate their husbands' patrimony in riotous and unnecessary expenses: these are the only arts cultivated by women in most of the polished nations I had seen. And the consequences are uniformly such as may be expected to proceed from such polluted sources, private misery, and public servitude.

Cornelius Vanderbilt and his fellow tycoon John D. Rockefeller were often called 'robber barons'. Newspapers said they were evil, and ran cartoons showing Vanderbilt as a leech sucking the blood of the poor. Rockefeller was depicted as a snake. What the newspapers printed stuck--we still think of Vanderbilt and Rockefeller as 'robber barons'. But it was a lie. They were neither robbers nor barons. They weren't robbers, because they didn't steal from anyone, and they weren't barons--they were born poor. Vanderbilt got rich by pleasing people. He invented ways to make travel and shipping things cheaper. He used bigger ships, faster ships, served food onboard. People liked that. And the extra volume of business he attracted allowed him to lower costs. He cut the New York--Hartford fare from $8 to $1. That gave consumers more than any 'consumer group' ever has. It's telling that the 'robber baron' name-calling didn't come from consumers. It was competing businessmen who complained, and persuaded the media to join in. Rockefeller got rich selling oil. First competitors and then the government called him a monopolist, but he wasn't--he had competitors. No one was forced to buy his oil. Rockefeller enticed people to buy it by selling it for less. That's what his competitors hated. He found cheaper ways to get oil from the ground to the gas pump. This made life better for millions. Working-class people, who used to go to bed when it got dark, could suddenly afford fuel for their lanterns, so they could stay up and read at night. Rockefeller's greed might have even saved the whales, because when he lowered the price of kerosene and gasoline, he eliminated the need for whale oil. The mass slaughter of whales suddenly stopped. Bet your kids won't read 'Rockefeller saved the whales' in environmental studies class. Vanderbilt's and Rockefeller's goal might have been just to get rich. But to achieve that, they had to give us what we wanted.

EAGLE The East direction is represented by eagle and condor, who bring vision, clarity, and foresight. Eagle perceives the entire panorama of life without becoming bogged down in its details. The energies of eagle assist us in finding the guiding vision of our lives. The eyes of condor see into the past and the future, helping to know where we come from, and who we are becoming. When I work with a client who is stuck in the traumas of the past, I help her to connect with the spirit of eagle or condor. As this energy infuses the healing space, my client is often able to attain new clarity and insight into her life. This is not an intellectual insight, but rather a call, faint at first, hardly consciously heard. Her possibilities beckon to her and propel her out of her grief and into her destiny. I believe that while everyone has a future, only certain people have a destiny. Having a destiny means living to your fullest human potential. You don’t need to become a famous politician or poet, but your destiny has to be endowed with meaning and purpose. You could be a street sweeper and be living a destiny. You could be the president of a large corporation and be living a life bereft of meaning. One can make oneself available to destiny, but it requires a great deal of courage to do so. Otherwise our destiny bypasses us, leaving us deprived of a fulfillment known by those who choose to take the road less traveled. Eagle allows us to rise above the mundane battles that occupy our lives and consume our energy and attention. Eagle gives us wings to soar above trivial day-to-day struggles into the high peaks close to Heaven. Eagle and condor represent the self-transcending principle in nature. Biologists have identified the self-transcending principle as one of the prime agendas of evolution. Living molecules seek to transcend their selfhood to become cells, then simple organisms, which then form tissues, then organs, and then evolve into complex beings such as humans and whales. Every transcending jump is inclusive of all of the levels beneath it. Cells are inclusive of molecules, yet transcend them; organs are inclusive of cells, yet go far beyond them; whales are inclusive of organs yet cannot be described by them, as the whole transcends the sum of its parts. The transcending principle represented by eagle states that problems at a certain level are best solved by going up one step. The problems of cells are best resolved by organs, while the needs of organs are best addressed by an organism such as a butterfly or a human. The same principle operates in our lives. Think of nested Russian dolls. Material needs are the tiny doll in the center. The larger emotional doll encompasses them, and both are contained within the outermost spiritual doll. In this way, we cannot satisfy emotional needs with material things, but we can satisfy them spiritually. When we go one step up, our emotional needs are addressed in the solution. We rise above our life dilemmas on the wings of eagle and see our lives in perspective.

Nobody can return to you something that was never yours, to begin with. Let’s trace back to the history of your race: the humans were made for slavery and were found faulty for that purpose. They showed immense energy and willpower only when confronted against tremendous obstacles with no weapons in their hands. With those bare hands, and the wits that exceeded even those of their creators and equalled the ones of mighty gods, they could break mountains. Once the humans earned at least a bit of benevolence from their creators, though, they’d immediately turn into lazy drunkards feasting upon the luxuries of life. They were quite haughty creatures, at that – one could never make them work without posing a certain purpose before their eyes. They should be given an aim they approved of, or else, they’d move no finger! Yet, if such necessities were met, they’d begin to loaf around. Forbidding them to taste those luxuries? Nay, they obeyed not! Hence, their creators cast them down on Earth – a planet inhabited by many other faulty experiments of different alien species, so that their lives would end. Yet even here, the humans defied their creators – instead of dying out, they adapted to the environment they were cast in, due to their boundless wits and the unexplainable willpower that no other species could ever possess. They mated the local species whom they could more or less find a common language with, killed off the obstacles, and conquered the planet as their own. The conquering ambitions of their creators, the boundless wisdom of their gods, and the primal instincts of Earthly nature – all of it meddled in these extraordinary creatures. They were full of instability, unpredictability, wild dreams, and rotten primitivism. Which side they would develop, depended entirely upon their choice. Aye, they had proven faulty to their creators, yet had attained the perfect treasure they required – the freedom. Could they make use of it? – Nay, certainly not… at least not many of them. There are certain individuals among the human race, who are able to well balance their mixed-up nature and grow into worthy people that merit our godly benevolence. However, most of them are quite an interesting bunch whom an ambitious man like me can make good use of. I am half-human with godly and angelic descendance, so I guess, I am worthy to be their sole ruler, their only saviour, their treasured shepherd… The shepherds too make use of their sheep – they guide them, then to consume some of them for wool and meat. Shepherds do not help the sheep for granted – they use their potential to its fullest. I shall be the same kind of a god – I shall help these magnificent creatures to achieve the wildest of their dreams but will use their powers for my own benefit. These poor creatures cannot define their potential alone, they cannot decide what’s the best and the fittest for them! I can achieve that. Free human souls? – Nay, they need no freedom. What they need, is to serve the rightful master, and that rightful master I shall be.

The hard part, evolutionarily, was getting from prokaryotic cells to eukaryotic ones, then getting from single-celled organisms to multi cellar ones. Earth is around 4.5 billion years old, a timescale I simply cannot get my head around. Instead let’s imagine’s Earth’s history as a calendar year, with the formation of Earth being January 1 and today being December 31 at 11:59pm. The first life on Earth emerges around February 25. Photosynthetic organisms first appear in late March. Multicellular life doesn’t appear until August or September. The first dinosaurs like eoraptor show up about 230 million years ago, or December 13 in our calendar year. The meteor impact that heralds the end of the dinosaurs happens around December 26. Homo sapiens aren’t part of the story until December 31 at 11:48 pm. Agriculture and large human communities and the building of monolithic structures all occur within the last minute of this calendar year. The Industrial Revolution, two world wars, the invention of basketball, recorded music, the electric dishwasher, and vehicles that travel faster than horses all happen in the last couple of seconds. Put another way: It took Earth about three billion years to go from single-celled life to multicellular life. It took less than seventy million years to go from Tyrannosaurus rex to humans who can read and write and dig up fossils and approximate the timeline of life and worry about its ending. Unless we somehow manage to eliminate all multicellular life from the planet, Earth won’t have to start all over and it will be okay--- at least until the oceans evaporate and the planet gets consumed by the sun. I know the world will survive us – and in some ways it will be more alive. More birdsong. More creatures roaming around. More plants cracking through our pavement, rewilding the planet we terraformed. I imagine coyotes sleeping in the ruins of the homes we built. I imagine our plastic still washing up on beaches hundreds of years after the last of us is gone. I imagine moths, having no artificial lights toward which to fly, turning back to the moon.

I think that today young people come toward marriage as growing, searching men and women; and suddenly marriage and parenthood is represented as a stoppage of all that. I mean, young married people become members of a social community, and come under the authority of a political community. Once children come, even some of our more radical youth feel themselves no longer so free to protest various wrongs - because they need work and on their children's account feel more dependent on, more vulnerable to, the power of a town or city or county. They are expected to join with other consumers. They are expected to prepare the next generation for the next wars and for an expansion of the same, the very same community... I think the Church as I have experienced it during, let's say, thirty years of membership in my order, the Church is speaking less and less to the realities before us. Just one instance is the Church's failure to face and deal with the social and political difficulties of believers. And then when one moves out to another scene, as I have been doing, and meets the people of very mixed religious and ethnic backgrounds, one sees how tragically unresponsive the Church has been - because it has not heard and been moved by the ethical struggles of people on the 'outside,' yet maybe nearer to Christ's own struggle. More and more I see the need for flexibility in the Church. And I feel that one's responsibility to the Church can no longer be expressed by the priest's or parishioner's traditional compliance before powerful and sometimes corrupt 'authority.' I would like to see the resources of the Church brought to bear upon the realities that the Church alone cannot deal with - though it can shed certain light upon many troublesome issues. It is such matters I am discussing now with the families I stay with. I hope we can come upon something new, which will help us in the very real and new situations we are facing, I hope there is a spiritual breakthrough of sorts awaiting us, so that we can learn to live together in a new and stronger and less 'adjusted' way - 'adjusted' to the forces in America which plunder other countries and our own country as well.

We aren’t simply looking at a demographically induced economic breakdown; we are looking at the end of a half millennium of economic history. At present, I see only two preexisting economic models that might work for the world we’re (d)evolving into. Both are very old-school: The first is plain ol’ imperialism. For this to work, the country in question must have a military, especially one with a powerful navy capable of large-scale amphibious assault. That military ventures forth to conquer territories and peoples, and then exploits said territories and peoples in whatever way it wishes: forcing conquered labor to craft products, stripping conquered territories of resources, treating conquered people as a captive market for its own products, etc. The British Empire at its height excelled at this, but to be honest, so did any other post-Columbus political entity that used the word “empire” in its name. If this sounds like mass slavery with some geographic and legal displacement between master and slave, you’re thinking in the right general direction. The second is something called mercantilism, an economic system in which you heavily restrict the ability of anyone to export anything to your consumer base, but in which you also ram whatever of your production you can down the throats of anyone else. Such ramming is often done with a secondary goal of wrecking local production capacity so the target market is dependent upon you in the long term. The imperial-era French engaged in mercantilism as a matter of course, but so too did any up-and-coming industrial power. The British famously product-dumped on the Germans in the early 1800s, while the Germans did the same to anyone they could reach in the late 1800s. One could argue (fairly easily) that mercantilism was more or less the standard national economic operating policy for China in the 2000s and 2010s (under American strategic cover, no less). In essence, both possible models would be implemented with an eye toward sucking other peoples dry, and transferring the pain of general economic dislocation from the invaders to the invaded. Getting a larger slice of a smaller pie, as it were. Both models might theoretically work in a poorer, more violent, more fractured world—particularly if they are married. But even together, some version of imperialist mercantilism faces a singular, overarching, likely condemning problem: Too many guns, not enough boots.

The bast, dispersing in shreds in the sunset whispered "Time has begun." The son, Adam, stripped naked, descended into the Old Testament of his native land and arrayed himself in bast; a wreath of roadside field grass he placed upon his brow, a staff, not a switch, he pulled from the ground, flourishing the birch branch like a sacred palm. On the road he stood like a guard. The dust-gray road ran into the sunset. And a crow perched there, perched and croaked, there where the celestial fire consumed the earth. There were blind men along the dust-gray road running into the twilight. Antique, crooken, they trailed along, lonely and sinister silhouettes, holding to one another and to their leader's cane. They were raising dust. One was beard-less, he kept squinting. Another, a little old man with a protruding lip, was whispering and praying. A third, covered with red hair, frowned. Their backs were bent, their heads bowed low, their arms extended to the staff. Strange it was to see this mute procession in the terrible twilight. They made their way immutable, primordial, blind. Oh, if only they could open their eyes, oh if only they were not blind! Russian Land, awake! And Adam, rude image of the returned king, lowered the birch branch to their white pupils. And on them he laid his hands, as, groaning and moaning they seated themselves in the dust and with trembling hands pushed chunks of black bread into their mouths. Their faces were ashen and menacing, lit with the pale light of deadly clouds. Lightning blazed, their blinded faces blazed. Oh, if only they opened their eyes, oh, if only they saw the light! Adam, Adam, you stand illumined by lightnings. Now you lay the gentle branch upon their faces. Adam, Adam, say, see, see! And he restores their sight. But the blind men turning their ashen faces and opening their white eyes did not see. And the wind whispered "Thou art behind the hill." From the clouds a fiery veil began to shimmer and died out. A little birch murmured, beseeching, and fell asleep. The dusk dispersed at the horizon and a bloody stump of the sunset stuck up. And spotted with brilliant coals glowing red, the bast streamed out from the sunset like a striped cloak. On the waxen image of Adam the field grass wreaths sighed fearfully giving a soft whistle and the green dewy clusters sprinkled forth fiery tears on the blind faces of the blind. He knew what he was doing, he was restoring their sight. ("Adam")

a young Goldman Sachs banker named Joseph Park was sitting in his apartment, frustrated at the effort required to get access to entertainment. Why should he trek all the way to Blockbuster to rent a movie? He should just be able to open a website, pick out a movie, and have it delivered to his door. Despite raising around $250 million, Kozmo, the company Park founded, went bankrupt in 2001. His biggest mistake was making a brash promise for one-hour delivery of virtually anything, and investing in building national operations to support growth that never happened. One study of over three thousand startups indicates that roughly three out of every four fail because of premature scaling—making investments that the market isn’t yet ready to support. Had Park proceeded more slowly, he might have noticed that with the current technology available, one-hour delivery was an impractical and low-margin business. There was, however, a tremendous demand for online movie rentals. Netflix was just then getting off the ground, and Kozmo might have been able to compete in the area of mail-order rentals and then online movie streaming. Later, he might have been able to capitalize on technological changes that made it possible for Instacart to build a logistics operation that made one-hour grocery delivery scalable and profitable. Since the market is more defined when settlers enter, they can focus on providing superior quality instead of deliberating about what to offer in the first place. “Wouldn’t you rather be second or third and see how the guy in first did, and then . . . improve it?” Malcolm Gladwell asked in an interview. “When ideas get really complicated, and when the world gets complicated, it’s foolish to think the person who’s first can work it all out,” Gladwell remarked. “Most good things, it takes a long time to figure them out.”* Second, there’s reason to believe that the kinds of people who choose to be late movers may be better suited to succeed. Risk seekers are drawn to being first, and they’re prone to making impulsive decisions. Meanwhile, more risk-averse entrepreneurs watch from the sidelines, waiting for the right opportunity and balancing their risk portfolios before entering. In a study of software startups, strategy researchers Elizabeth Pontikes and William Barnett find that when entrepreneurs rush to follow the crowd into hyped markets, their startups are less likely to survive and grow. When entrepreneurs wait for the market to cool down, they have higher odds of success: “Nonconformists . . . that buck the trend are most likely to stay in the market, receive funding, and ultimately go public.” Third, along with being less recklessly ambitious, settlers can improve upon competitors’ technology to make products better. When you’re the first to market, you have to make all the mistakes yourself. Meanwhile, settlers can watch and learn from your errors. “Moving first is a tactic, not a goal,” Peter Thiel writes in Zero to One; “being the first mover doesn’t do you any good if someone else comes along and unseats you.” Fourth, whereas pioneers tend to get stuck in their early offerings, settlers can observe market changes and shifting consumer tastes and adjust accordingly. In a study of the U.S. automobile industry over nearly a century, pioneers had lower survival rates because they struggled to establish legitimacy, developed routines that didn’t fit the market, and became obsolete as consumer needs clarified. Settlers also have the luxury of waiting for the market to be ready. When Warby Parker launched, e-commerce companies had been thriving for more than a decade, though other companies had tried selling glasses online with little success. “There’s no way it would have worked before,” Neil Blumenthal tells me. “We had to wait for Amazon, Zappos, and Blue Nile to get people comfortable buying products they typically wouldn’t order online.

Are you chuckling yet? Because then along came you. A big, broad meat eater with brash blond hair and ruddy skin that burns at the beach. A bundle of appetites. A full, boisterous guffaw; a man who tells knock know jokes. Hot dogs - not even East 86th Street bratwurst but mealy, greasy big guts that terrifying pink. Baseball. Gimme caps. Puns and blockbuster movies, raw tap water and six-packs. A fearless, trusting consumer who only reads labels to make sure there are plenty of additives. A fan of the open road with a passion for his pickup who thinks bicycles are for nerds. Fucks hard and talks dirty; a private though unapologetic taste for porn. Mysteries, thrillers, and science fiction; a subscription to National Geographic. Barbecues on the Fourth of July and intentions, in the fullness of time, to take up golf. Delights in crappy snack foods of ever description: Burgles. Curlies. Cheesies. Squigglies - you're laughing - but I don't eat them - anything that looks less like food than packing material and at least six degrees of separation from the farm. Bruce Springsteen, the early albums, cranked up high with the truck window down and your hair flying. Sings along, off-key - how is it possible that I should be endeared by such a tin ear?Beach Boys. Elvis - never lose your roots, did you, loved plain old rock and roll. Bombast. Though not impossibly stodgy; I remember, you took a shine to Pearl Jam, which was exactly when Kevin went off them...(sorry). It just had to be noisy; you hadn't any time for my Elgar, my Leo Kottke, though you made an exception for Aaron Copeland. You wiped your eyes brusquely at Tanglewood, as if to clear gnats, hoping I didn't notice that "Quiet City" made you cry. And ordinary, obvious pleasure: the Bronx Zoo and the botanical gardens, the Coney Island roller coaster, the Staten Island ferry, the Empire State Building. You were the only New Yorker I'd ever met who'd actually taken the ferry to the Statue of Liberty. You dragged me along once, and we were the only tourists on the boat who spoke English. Representational art - Edward Hopper. And my lord, Franklin, a Republican. A belief in a strong defense but otherwise small government and low taxes. Physically, too, you were such a surprise - yourself a strong defense. There were times you were worried that I thought you too heavy, I made so much of your size, though you weighed in a t a pretty standard 165, 170, always battling those five pounds' worth of cheddar widgets that would settle over your belt. But to me you were enormous. So sturdy and solid, so wide, so thick, none of that delicate wristy business of my imaginings. Built like an oak tree, against which I could pitch my pillow and read; mornings, I could curl into the crook of your branches. How luck we are, when we've spared what we think we want! How weary I might have grown of all those silly pots and fussy diets, and how I detest the whine of sitar music!

She could envision Shakespeare's sister. But she imagined a violent, an apocalyptic end for Shakespeare's sister, whereas I know that isn't what happened. You see, it isn't necessary. I know that lots of Chinese women, given in marriage to men they abhorred and lives they despised, killed themselves by throwing themselves down the family well. I'm not saying it doesn't happen. I'm only saying that isn't what usually happens. It it were, we wouldn't be having a population problem. And there are so much easier ways to destroy a woman. You don't have to rape or kill her; you don't even have to beat her. You can just marry her. You don't even have to do that. You can just let her work in your office for thirty-five dollars a week. Shakespeare's sister did...follow her brother to London, but she never got there. She was raped the first night out, and bleeding and inwardly wounded, she stumbled for shelter into the next village she found. Realizing before too long that she was pregnant, she sought a way to keep herself and her child safe. She found some guy with the hots for her, realized he was credulous, and screwed him. When she announced her pregnancy to him, a couple months later, he dutifully married her. The child, born a bit early, makes him suspicious: they fight, he beats her, but in the end he submits. Because there is something in the situation that pleases him: he has all the comforts of home including something Mother didn't provide, and if he has to put up with a screaming kid he isn't sure is his, he feels now like one of the boys down at the village pub, none of whom is sure they are the children of the fathers or the fathers of their children. But Shakespeare's sister has learned the lesson all women learn: men are the ultimate enemy. At the same time she knows she cannot get along in the world without one. So she uses her genius, the genius she might have used to make plays and poems with, in speaking, not writing. She handles the man with language: she carps, cajoles, teases, seduces, calculates, and controls this creature to whom God saw fit to give power over her, this hulking idiot whom she despises because he is dense and fears because he can do her harm. So much for the natural relation between the sexes. But you see, he doesn't have to beat her much, he surely doesn't have to kill her: if he did, he'd lose his maidservant. The pounds and pence by themselves are a great weapon. They matter to men, of course, but they matter more to women, although their labor is generally unpaid. Because women, even unmarried ones, are required to do the same kind of labor regardless of their training or inclinations, and they can't get away from it without those glittering pounds and pence. Years spent scraping shit out of diapers with a kitchen knife, finding places where string beans are two cents less a pound, intelligence in figuring the most efficient, least time-consuming way to iron men's white shirts or to wash and wax the kitchen floor or take care of the house and kids and work at the same time and save money, hiding it from the boozer so the kid can go to college -- these not only take energy and courage and mind, but they may constitute the very essence of a life. They may, you say wearily, but who's interested?...Truthfully, I hate these grimy details as much as you do....They are always there in the back ground, like Time's winged chariot. But grimy details are not in the background of the lives of most women; they are the entire surface.