Concert Advertisement Quotes

Music shouldn't be just a tune, it should be a touch.

Music is the fastest motivator in the world.

Demand for a product is affected by the cost and quality, broadly defined, of substitute products. If the cost of a substitute falls in relative terms, or if its ability improves to satisfy the buyer’s needs, industry growth will be adversely affected (and vice versa). Examples are the inroads that television and radio have made on the demand for live concerts by symphony orchestras and other performing groups; the growth in demand for magazine advertising space as television advertising rates climb sharply and prime advertising television time becomes increasingly scarce; and the depressing effect of rising prices on the demand of such products as chocolate candy and soft drinks relative to their substitutes.

…Sugar has become an ingredient avoidable in prepared and packaged foods only by concerted and determined effort, effectively ubiquitous. Not just in the obvious sweet foods (candy bars, cookies, ice creams, chocolates, sodas, juices, sports and energy drinks, sweetened iced tea, jams, jellies, and breakfast cereals both cold and hot), but also in peanut butter, salad dressings, ketchup, BBQ sauces, canned soups, cold cuts, luncheon meats, bacon, hot dogs, pretzels, chips, roasted peanuts, spaghetti sauces, canned tomatoes, and breads. From the 1980's onward manufacturers of products advertised as uniquely healthy because they were low in fat…not to mention gluten free, no MSG, and zero grams trans fat per serving, took to replacing those fat calories with sugar to make them equally…palatable and often disguising the sugar under one or more of the fifty plus names, by which the fructose-glucose combination of sugar and high-fructose corn syrup might be found. Fat was removed from candy bars sugar added, or at least kept, so that they became health food bars. Fat was removed from yogurts and sugars added and these became heart healthy snacks, breakfasts, and lunches.

There are, in addition, some other aspects of human culture that will prove to be important. One of these is the social performance of music. To be sure, many other species can be said to produce music, including songbirds and whales, to name but the best known. But only humans seem to engage in music as a social activity. For birds, music seems to be mainly a mate advertising display. Humans use music as a mechanism for community bonding in a way that seems to be quite unique. In modern societies, we may often sit listening politely to music in concert halls, but in traditional societies music-making, song and dance are almost indistinguishable and play a crucially important role. This is something we will also need to account for. What underpins all this cultural activity is, of course, our big brains, and this might ultimately be said to be what distinguishes us from the other great apes.

happening. He went into a restaurant and sat down. A radio was blaring out the latest composition in dissarythm, the new quarter-tone dance music in which chorded woodwinds provided background patterns for the mad melodies pounded on tuned tomtoms. Between each number and the next a frenetic announcer extolled the virtues of a product. Munching a sandwich, Roger listened appreciatively to the dissarhythm and managed not to hear the commercials. Most intelligent people of the nineties had developed a type of radio deafness which enabled them not to hear a human voice coming from a loudspeaker, although they could hear and enjoy the then-infrequent intervals of music between announcements. In an age when advertising competition was so keen that there was scarcely a bare wall or an unbillboarded lot within miles of a population center, discriminating people could retain normal outlooks on life only by carefully-cultivated partial blindness and partial deafness which enabled them to ignore the bulk of that concerted assault upon their senses. For that reason a good part of the newscast which followed the dissarhythm program went, as it were, into one

To his peers he outlined his simple logic that “when you touch a man’s pocket, you touch him where he lives. That principle is true of the newspaper editor.” This new clause had its intended effect. Newspaper editors and publishers, understanding that a large portion of their contracted revenues could be canceled at a moment’s notice, made sure to apply the lightest touch with all editorial and legislative matters concerning patent medicines. The concerted action of major advertisers, exercised through one simple clause, compromised much of the newspaper industry’s editorial integrity.

All over Paris right now, there are posters for the French singer Véronique Sanson, advertising concerts of songs from what are called, portentously, “Les Années Americaines”—her American years. It is fair to say that no American has any idea that Véronique had American years—although she did, and was married to Stephen Stills for a little while. It doesn’t matter. The idea of her Americanness appeals to Parisians, as the abstract idea of becoming Parisian appeals to Americans.

Ernie was really feeling drained over the fight with the city and the fact he lost his regular day job with Hershend Entertainment supposedly over the Nelly Concert. Ernie says he missed Monday, July 19th the first day we sold tickets to make sure the website ticket solution went well. Hershend entertainment, which owns Silver Dollar City, fired him over this for insubordination. Ernie had not missed work in over a year and had a co-worker come in on his day off to cover for him. Hershend responded if you hadn’t messed with that concert you would still have a job here. I insist Ernie needed to go after those racist pigs with a lawsuit. But Ernie did not want to bump heads with them. Just take it and move on. Ernie tells me laughing that I was supposed to back down when the City of Branson came after me. ‘Paul you don’t challenge these people on there own court.’ I can tell you me and my kids will never go to Hershends Silver Dollar City again. They advertise this park as a blast from the past. I’d say they are stuck in that past.

A few months later, Procter & Gamble tried something similar. Its CEO, A. G. Lafley, had begun talking about the need for P&G to get closer to its consumers. After reading about this, Facebook ad salesman Colleran did one of his masterful cold calls to find out if P&G was targeting any of its brands at the college market. It turned out that while P&G’s Crest White Strips teeth-whitening product had never been aimed specifically at college students, company data showed that the strips sold particularly well at Wal-Marts located near campuses. Colleran and P&G marketers came up with a Facebook campaign called Smile State. Much as Chase and Apple had done, P&G created a sponsored group on Facebook for Crest White Strips. It advertised the Smile State group only to users who were students at one of twenty large state universities located near Wal-Marts. Any student who joined got tickets to an upcoming college-oriented Matthew McConaughey movie called We Are Marshall. In addition, the schools that enrolled the most members in the Crest White Strips group got a concert organized by Def Jam Records. Over 20,000 people joined. To have 20,000 people explicitly expressing affinity for Crest White Strips using their real name is the kind of thing that gives marketers goose bumps. It was a huge win for P&G and for Facebook.

Other acts that were precursors of the Wild West were a July 4 commemoration in Deer Trail, Colorado, in which one Emil Gardenshire was crowned "Champion Bronco Buster of the Plains," and another Fourth of July celebration in Cheyenne, Wyoming, in 1872, featuring the riding of an unruly steer. And certainly Cody's buffalo hunt with Grand Duke Alexis was a harbinger of things to come, as were his hunting trips with General Sheridan, James Gordon Bennett and their friends, as well as the Earl of Dunraven. All that was needed, then, was to put the right elements together. Cody realized that he needed to earn a lot of money to launch a big show, and he was too proud to ask his wealthy friends for funds. Then, in the spring of 1882, he met Nate Salsbury, when they both were playing in New York. Salsbury, who later became Cody's partner, claimed to have thought of the idea of the Wild West when returning from a tour of Australia with the Salsbury Troubadours in 1876. On the boat he had discussed the merits of Australian jockeys in comparison with American cow-boys and Mexican vaqueros with J. B. Gaylord, an agent for the Cooper and Bailey Circus. As a result, said Salsbury, "I began to construct a show in my mind that would embody the whole subject of horsemanship and before I went to sleep I had mapped out a show that would be constituted of elements that had never before been employed in concerted effort in the history of the show business." In the end, of course, Buffalo Bill's Wild West went well beyond horsemanship to embody features of the West that had not been part of Salsbury's plan. Several years later Salsbury "decided that such an entertainment must have a well known figure head to attract attention and thus help to quickly solve the problem of advertising a new idea. After careful consideration of the plan and scope of the show I resolved to get W.F. Cody as my central figure." When the two men finally met,

composition in dissarythm, the new quarter-tone dance music in which chorded woodwinds provided background patterns for the mad melodies pounded on tuned tomtoms. Between each number and the next a frenetic announcer extolled the virtues of a product. Munching a sandwich, Roger listened appreciatively to the dissarhythm and managed not to hear the commercials. Most intelligent people of the nineties had developed a type of radio deafness which enabled them not to hear a human voice coming from a loudspeaker, although they could hear and enjoy the then-infrequent intervals of music between announcements. In an age when advertising competition was so keen that there was scarcely a bare wall or an unbillboarded lot within miles of a population center, discriminating people could retain normal outlooks on life only by carefully-cultivated partial blindness and partial deafness which enabled them to ignore the bulk of that concerted assault upon their senses. For that reason a good part of the newscast which followed the dissarhythm program went, as it were, into one of Roger’s ears and out the other before it occurred to him that he was not listening to a panegyric on patent breakfast foods. He thought he recognized the voice, and after a sentence or two he was sure that it was that of Milton Hale, the eminent physicist whose new theory on the principle of indeterminacy had recently occasioned so much scientific controversy. Apparently, Dr.

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