Colombian Food Quotes

La sopa de tortilla, aromatizada con yerbas frescas de la huerta, el frito de plátanos, carne desmenuzada y roscas de harina de maiz, el excelente chocolate de la tierra, el queso de piedra, el pan de leche, y el agua servida en antiguos y grandes jarros de plata, no dejaron que desear.

Virgin Food Orgy A rich friend of mine, Richard Branson, sent me an invitation to his book launch party. The invite read, 'Come to our Virgin Food Orgy. Treat yourself to our $100,000 buffet of exotic and erotic treats.' I came to the party, stuffed $1000 of caviar into a dozen condoms and swallowed them like a Colombian drug mule. Great fucking party!

The lionfish comes from the tropical waters around Indonesia. Though beautiful to look at, it is a voracious predator of other fish, and is able to eat as many as 30 in half an hour. Furthermore, one female lionfish can produce over two million eggs per year, which was a particular problem in the Caribbean, where it has no natural predators. The decimation of local species threatened the environment and the economics of Colombia, much of which depends on fishing. It was also destroying the ecology of coral reefs. This was when some colleagues of mine borrowed an idea from Frederick the Great; Ogilvy & Mather in Bogotá decided that the solution was to create a predator for the lionfish – humans. The simplest and most cost-effective way to rid Colombia’s waters of lionfish was to encourage people to eat them, which would encourage anglers to catch them. The agency recruited the top chefs in Colombia and encouraged them to create lionfish recipes for the best restaurants. As they explained, a lionfish is poisonous on the outside but delicious on the inside, so they created an advertising campaign titled ‘Terribly Delicious’. Working with the Colombian Ministry of the Environment, they generated a cultural shift by turning the invader into an everyday food. Lionfish soon appeared in supermarkets. Some 84 per cent of Colombians are Roman Catholic, so they asked the Catholic Church to recommend lionfish to their congregations on Fridays and during Lent. That additional element – recruiting the Catholic Church – was the true piece of alchemy. Today, indigenous fish species are recovering and the lionfish population is in decline.