Cola Quotes

Oh look, yet another Christmas TV special! How touching to have the meaning of Christmas brought to us by cola, fast food, and beer.... Who'd have ever guessed that product consumption, popular entertainment, and spirituality would mix so harmoniously?

What's great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good.

Never drink diet soda. It shows you have no nerve. Only drink real colas, caffeine-packed energy drinks, or vitamin water. Hate champagne because that’s what everyone expects you to love. Energy drinks are the best party drinks. You never get tired, you never get a hangover, and you can make fun of all the loaded people who think they’re clever but are really acting stupid.

...Coca-Cola and fries, the wafer and wine of the Western religion of commerce.

Livin' is like pourin' water out of a tumbler into a dang Coca-Cola bottle. If'n you skeered you can't do it, you cain't. If'n you say to yourself, "By dang, I can do it!" then, by dang, you won't slosh a drop.

Look, America is no more a democracy than Russia is a Communist state. The governments of the U.S. and Russia are practically the same. There's only a difference of degree. We both have the same basic form of government: economic totalitarianism. In other words, the settlement to all questions, the solutions to all issues are determined not by what will make the people most healthy and happy in the bodies and their minds but by economics. Dollars or rubles. Economy uber alles. Let nothing interfere with economic growth, even though that growth is castrating truth, poisoning beauty, turning a continent into a shit-heap and riving an entire civilization insane. Don't spill the Coca-Cola, boys, and keep those monthly payments coming.

Maybe she'd been drinking too much of the super-sweet Mexican Coca-Cola they had down here. Or maybe she was just tired, alone, and far from home. Because somewhere in the brittle, concrete center of Azrael's dark heart, something was melting.

The difference between short-term benefits and long-term benefits are like building a nice office versus building a brand like Coca Cola.

Go with polar bears, I say to myself. Polar bears at the North Pole. Baby polar bears scooting along after their mothers in the snow. Polar bears drinking Coca-Cola.

The only way that I could figure they could improve upon Coca-Cola, one of life's most delightful elixirs, which studies prove will heal the sick and occasionally raise the dead, is to put bourbon in it.

The American Academy of Nutrition and Dietetics is sponsored by Coca-Cola.

In a culture that is becoming ever more story-stupid, in which a representative of the Coca-Cola company can, with a straight face, pronounce, as he donates a collection of archival Coca-Cola commercials to the Library of Congress, that 'Coca-Cola has become an integral part of people's lives by helping to tell these stories,' it is perhaps not surprising that people have trouble teaching and receiving a novel as complex and flawed as Huck Finn, but it is even more urgent that we learn to look passionately and technically at stories, if only to protect ourselves from the false and manipulative ones being circulated among us.

Organic Oreos are not a health food. When Coca-Cola begins selling organic Coke, as it surely will, the company will have struck a blow for the environment perhaps, but not for our health. Most consumers automatically assume that the word "organic" is synomymous with health, but it makes no difference to your insulin metabolism if the high-fructose corn syrup in your soda is organic.

You know, we might’ve fucked up the planet, sucking out all the oil, melting the ice caps, allowing ska music to flourish, but we made Coca-Cola, so goddamn it, people weren’t all bad.

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

A billion hours ago, human life appeared on earth. A billion minutes ago, Christianity emerged. A billion seconds ago, the Beatles changed music. A billion Coca-Colas ago was yesterday morning. —Robert Goizueta, chief executive of the Coca-Cola Company, April 1997

But eventually, the Elixir of the Soul that had survived wars and the bloody birth of three new countries, was, like most things in the world, trumped by Coca-Cola.

Even Coca-Cola probably tasted medicinal the first time you tried it. Anything addictive is like that.

No matter what a person does to cover up and conceal themselves, when we write and lose control, I can spot a person from Alabama, Florida, South Carolina a mile away even if they make no exact reference to location. Their words are lush like the land they come from, filled with nine aunties, people named Bubba. There is something extravagant and wild about what they have to say — snakes on the roof of a car, swamps, a delta, sweat, the smell of sea, buzz of an air conditioner, Coca-Cola — something fertile, with a hidden danger or shame, thick like the humidity, unspoken yet ever-present. Often when a southerner reads, the members of the class look at each other, and you can hear them thinking, gee, I can't write like that. The power and force of the land is heard in the piece. These southerners know the names of what shrubs hang over what creek, what dogwood flowers bloom what color, what kind of soil is under their feet. I tease the class, "Pay no mind. It's the southern writing gene. The rest of us have to toil away.

The Gospels and the Communist Manifesto are on the wane; the world’s future lies in the power of Coca-Cola and pornography.

What (we) wanted more than anything was to be close to each other, washing the dirt and dust from each other’s faces after our train chases, brushing the tangles out of our hair, sharing advice about boys and basketball, learning how to curse, grabbing a bottle of Coca-Cola and a Moon Pie from Mr. Shotts’ grocery store after school, dipping in a pond during the seven steamy months of the year.

One of the problems with all of this is that not all narratives are equal. Imagine, to take a silly example, that someone told you story after story extolling the virtues of eating dog shit. You've been told these stories since you were a child. You believe them. You eat dog shit hotdogs, dog shit ice cream, General Tso's dog shit. Sooner or later, if you are exposed to some other foods, you might figure out that dog shit really doesn't taste good. Or if you cling too tightly to these stories (or if your enculturation is so strong that dog shit actually does taste good to you), the diet might make you sick or kill you. To make this example a little less silly, substitute the word pesticides for dog shit. Or, for that matter, substitute Big Mac, Whopper, or Coca Cola.

Animals are very spiritual creatures and have evolved to a higher plane than humans. Cola was honored with the position of Comforter. Usually that work goes to cats or ferrets...

Nothing picks me up quicker than a movie, a Coca-Cola, and a box of popcorn. I could walk in feeling like I didn't want to live anymore, and walk out on cloud nine.

Lesson in life, kids. Life isn't like the movies, but you can sure as hell act like it is

Taoist chanting, Confucian chanting, Christian chanting, Buddhist chanting don't matter. Chanting Coca Cola, Coca Cola, Coca Cola … can be just as good if you keep a clear mind. But if you don't keep a clear mind, and are only following your thinking as you mouth the words, even the Buddha cannot help you.

los sueños, como todos sabemos, se sueñan dentro de nuestra cabeza, y se cumplen allí donde te encuentras. El truco es agarrarlos por la cola y no dejarlos ir, cueste lo que cueste. Por más bestias que se interpongan en tu camino.

And I suspect that Coca-Cola, unpoisoned, is more harmful to our children than vaccination.

1904 was the year the American Food and Drug people took the cocaine out of Coca-Cola, which gave us an alcoholic and death oriented generation of Yanks ideally equipped to fight WW II.

How touching to have the meaning of Christmas brought to us by cola, fast food and beer conglomerates. Who'd have ever guessed product consumption, popular entertainment and spirituality would mix so harmoniously. It's a beautiful world, all right.

My horizon lightened, I see an old woman. Who is she? Where is she from? Bent over, the ends of her boubou tied behind her, she empties into a plastic bag the left-overs of red rice. Her smiling face tells of the pleasant day she has just had. She wants to take back proof of this to her family, living perhaps in Ouakam, Thiaroye or Pikine. Standing upright, her eyes meeting my disapproving look, she mutters between teeth reddened by cola nuts: 'Lady, death is just as beautiful as life has been.

Un dragón al que se le ve el final de la cola no es un dragón demasiado peligroso, y un tren de diez vagones puede pasarte por encima pero no puede estar pasándote por encima toda la vida.

Tko govori o dekolonizaciji? Ništa tako ne kolonizira kao svjetska reklama: u dnu kolibe na kraju svijeta Nike, Coca-Cola, Gap i Calvin Klein zamijenili su Francusku, Englesku, Španjolsku i Belgiju.

This is coke.''Ethan rolled his eyes and frowned. ''Coke a cola?

I reached for a Coca-Cola. “Want some?” I asked. “I do not drink caffeine,” he said. “Wow, you make me look like a bad girl; that's hard to do.” He cracked a big smile for the first time I'd seen, and a huge dimple appeared in his right cheek. A butterfly wing flapped in my stomach. I turned my attention back to the drinks, fumbling a little for a cup. “Don't let me pressure you,” I said. “I was only kidding. We don't need you all hyped up on caffeine. How about ginger ale instead?" “Is that drink not only for upset stomachs?

It is an intoxicating experience to taste Coca-Cola as if for the first time and to be conveyed to the very brink of orgasm by white bread. Makes all the discomfort worthwhile, if you ask me.

Her new friends especially liked the southern phrases she recalled from her childhood, such as her father's remark that 'if I hadn't sold that Coca Cola stock I could just sit and pat my foot.

¿Qué decir de la gratitud que América Latina debe a la Coca-Cola, que cobra carísimas licencias industriales para proporcionarles una pasta que se disuelve en agua y se mezcla con azúcar y gas?

It’s like doing one of those dumb math problems: three people are driving at 20mph in a car carrying two gallons of gas and a horse doing yoga, when a car traveling at 30mph with two clowns drinking cola collides, what time is it in Tokyo? It doesn’t make any sense and the only answer I ever come up with is who

Whereas in 2010 obesity and related illnesses killed about 3 million people, terrorists killed a total of 7,697 people across the globe, most of them in developing countries.25 For the average American or European, Coca-Cola poses a far deadlier threat than al-Qaeda. How,

Buffett's methodology was straightforward, and in that sense 'simple.' It was not simple in the sense of being easy to execute. Valuing companies such as Coca-Cola took a wisdom forged by years of experience; even then, there was a highly subjective element. A Berkshire stockholder once complained that there were no more franchises like Coca-Cola left. Munger tartly rebuked him. 'Why should it be easy to do something that, if done well two or three times, will make your family rich for life?

El campo de olivos se abre y se cierra como un abanico. Sobre el olivar hay un cielo hundido y una lluvia oscura de luceros fríos. Tiembla junco y penumbra a la orilla del río. Se riza el aire gris. Los olivos, están cargados de gritos. Una bandada de pájaros cautivos, que mueven sus larguísimas colas en lo sombrío.

In 1803, President Jefferson oversaw the purchase of this land from the French for $15 million. It doesn't sound like much for an area three times the size of France itself but given that they'd stolen it from the Native Americans in the first place, I suppose they couldn't grumble. Once some debts had been wiped and estate agents had taken their commission, Napoleon's France ended up pocketing a little more than $8 million. Which is about how much it cost Pepsi Cola to secure the services of Britney Spears. Times have changed.

Autumn was her happiest season. There was an expectancy about its sounds and shapes: the distant thunk pomp of leather and young bodies on the practice field near her house made her think of bands and cold Coca-Colas, parched peanuts and the sight of people's breath in the air. There was even something to look forward to when school started - renewals of old feuds and friendships, weeks of learning again what one half forgot in the long summer. Fall was hot-supper time with everything to eat one missed in the morning when too sleepy to enjoy it.

most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries. Friends giving advice often tell each other, ‘Follow your heart.’ But the heart is a double agent that usually takes its instructions from the dominant myths of the day, and the very recommendation to ‘follow your heart’ was implanted in our minds by a combination of nineteenth-century Romantic myths and twentieth-century consumerist myths. The Coca-Cola Company, for example, has marketed Diet Coke around the world under the slogan ‘Diet Coke. Do what feels good.’ Even what people take to be their most personal desires are usually programmed by the imagined order. Let’s consider, for example, the popular desire to take a holiday abroad. There is nothing natural or obvious about this. A chimpanzee alpha male would never think of using his power in order to go on holiday into the territory of a neighbouring chimpanzee band. The elite of ancient Egypt spent their fortunes building pyramids and having their corpses mummified, but none of them thought of going shopping in Babylon or taking a skiing holiday in Phoenicia. People today spend a great deal of money on holidays abroad because they are true believers in the myths of romantic consumerism. Romanticism tells us that in order to make the most of our human potential we must have as many different experiences as we can. We must open ourselves to a wide spectrum of emotions; we must sample various kinds of relationships; we must try different cuisines; we must learn to appreciate different styles of music. One of the best ways to do all that is to break free from our daily routine, leave behind our familiar setting, and go travelling in distant lands, where we can ‘experience’ the culture, the smells, the tastes and the norms of other people. We hear again and again the romantic myths about ‘how a new experience opened my eyes and changed my life’. Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better. 18. The Great Pyramid of Giza. The kind of thing rich people in ancient Egypt did with their money. Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded. The tourism industry does not sell flight tickets and hotel bedrooms. It sells experiences. Paris is not a city, nor India a country – they are both experiences, the consumption of which is supposed to widen our horizons, fulfil our human potential, and make us happier. Consequently, when the relationship between a millionaire and his wife is going through a rocky patch, he takes her on an expensive trip to Paris. The trip is not a reflection of some independent desire, but rather of an ardent belief in the myths of romantic consumerism. A wealthy man in ancient Egypt would never have dreamed of solving a relationship crisis by taking his wife on holiday to Babylon. Instead, he might have built for her the sumptuous tomb she had always wanted. Like the elite of ancient Egypt, most people in most cultures dedicate their lives to building pyramids. Only the names, shapes and sizes of these pyramids change from one culture to the other. They may take the form, for example, of a suburban cottage with a swimming pool and an evergreen lawn, or a gleaming penthouse with an enviable view. Few question the myths that cause us to desire the pyramid in the first place.

I took a walk on the cool sand dunes, brittle grass overgrown, and above me, in the night sky, above me, I saw. Bitter taste of unripe peaches and a smell I could not place, nor could I escape. I remembered other times that I could not escape. I remembered other smells. The moon slunk like a wounded animal. The world spun like it had lost control. Concentrate only on breathing and let go of ideas you had about nutrition and alarm clocks. I took a walk on the cool sand dunes, brittle grass overgrown, and above me, in the night sky, above me, I saw. This message brought to you by Coca-Cola.

... It seems to me / the the great bards of the 20th century are in Publicity / those Keatses and Shelleys singing the Colgate smile / Cosmic Coca-Cola, the pause the refreshes, / the make of car that will take us to the land of happiness.

¡Mi armadura es como diez escudos, mis dientes son espadas, mis garras lanzas, mi cola un rayo, mis alas un huracán, y mi aliento muerte!

But [Coca-Cola] was also genuinely welcomed by the servicemen in far-flung military bases: Coca-Cola reminded them of home and helped to maintain morale.

—¿Qué esperabas, Goodfellow? —Grimalkin pasó con la cola en alto y no nos miro—. Soy un gato.

Prétendre que quelqu'un ou quelque chose n'existe pas parce qu'on ne l'a pas rencontré personnellement est à peu près aussi intelligent que boire du Coca-Cola avec un couscous berbère.

The Americans are the nature of the future," she would announce in her hearty voice. "Here's to 'em. God bless their gadgets, great and small, God bless Frigidaire, Tampax and Coca-Cola. Yes, even Coca-Cola,darling." (It was generally conceded that Coca-Cola's advertising was ruining the picturesqueness of Morocco.)

Hey, Zee,” I said. “I take it that you can fix it, but it’ll be miserable, and you’d rather haul it to the dump and start from scratch.” “Piece of junk,” groused Zee. “What’s not rusted to pieces is bent. If you took all the good parts and put them in a pile, you could carry them out in your pocket.” There was a little pause. “Even if you only had a small pocket.” I patted the car. “Don’t you listen to him,” I whispered to it. “You’ll be out of here and back on the road in no time.” Zee propelled himself all the way under the car so his head stuck out by my feet. “Don’t you promise something you can’t deliver,” he snarled. I raised my eyebrows, and said in dulcet tones, “Are you telling me you can’t fix it? I’m sorry. I distinctly remember you saying that there is nothing you can’t fix. I must have been mistaken, and it was someone else wearing your mouth.” He gave a growl that would have done Sam credit, and pushed himself back under again, muttering,“Deine Mutter war ein Cola-Automat!” “Her mama might have been a pop machine,” I said, responding to one of the remarks I understood even at full Zee-speed. “Your mama . . .” sounds the same in a number of languages. “But she was a beauty in her day.” I grinned at Gabriel. “We women have to stick together.

Unfortunately, in America, babies are not found in cola cans. I asked my mother when I was four, and she said they came from eggs laid by rabbis. If you aren't Jewish, they're laid by Catholic nuns. If you're an atheist, they're laid by dirty, lonely prostitutes.

Here is an all-too-brief summary of Buffett’s approach: He looks for what he calls “franchise” companies with strong consumer brands, easily understandable businesses, robust financial health, and near-monopolies in their markets, like H & R Block, Gillette, and the Washington Post Co. Buffett likes to snap up a stock when a scandal, big loss, or other bad news passes over it like a storm cloud—as when he bought Coca-Cola soon after its disastrous rollout of “New Coke” and the market crash of 1987. He also wants to see managers who set and meet realistic goals; build their businesses from within rather than through acquisition; allocate capital wisely; and do not pay themselves hundred-million-dollar jackpots of stock options. Buffett insists on steady and sustainable growth in earnings, so the company will be worth more in the future than it is today.

The city throbbed, shimmered. Then, trying to snap himself out of it, he said, “Fuck Coca-Cola.” “Yeah, Sprite for life, fuckers,” I added, not knowing then what I know now: that Coca-Cola and Sprite were made by the same damn company. That no matter who you are or what you love or where you stand, it was always Coca-Cola in the end.

This original version of Coca-Cola contained a small amount of coca extract and therefore a trace of cocaine. (It was eliminated early in the twentieth century, though other extracts derived from coca leaves remain part of the drink to this day.) Its creation was not the accidental concoction of an amateur experimenting in his garden, but the deliberate and painstaking culmination of months of work by an experienced maker of quack remedies.

Six beverages in particular—beer, wine, spirits, coffee, tea, and cola—chart the flow of world history. Three contain alcohol, and three contain caffeine, but what they all have in common is that each one was the defining drink during a pivotal historical period, from antiquity to the present day.

Fui al Museo de Madame Tussauds a ver mi figura de cera. Bueno, en realidad no soy yo, porque no es la de alguien tendida en la cama viendo viejas películas en la tele, bebiendo una Coca-Cola con una mano y apartando la lengua de su perro Gary con la otra.

Meneer, dit is een hospitaal. Ziet u ons hier sigarettenautomaten plaatsen?' Trut. Geit. Er stonden wel cola-automaten in de gangen. Was dat geen vergif misschien? Aan de hoofdingang stond gelukkig een kankerpatiënt, die hebben meestal sigaretten bij de hand.

Pregunta: ¿qué hacer para no perder el tiempo? Respuesta: sentirlo en toda su lentitud. Medios: pasarse los días en la antesala de un dentista en una silla inconfortable; vivir el domingo en el balcón, por la tarde; oír conferencias en una lengua que no se conoce; escoger los itinerarios del tren más largos y menos cómodos y viajar de pie, naturalmente; hacer la cola en las taquillas de los espectáculos, sin perder su puesto, etc., etc...

But an oft-heard complaint, as companies spread their tentacles around the world and compete on a global playing field, is that globalization is merely a new form of imperialism.

Pero se contenía. Todos lo hacemos. Nos hemos acostumbrado a vivir reprimidos: sonreímos en el supermercado cuando estamos deseando resoplar porque la cola tarda en avanzar, fingimos que nos cae bien la vecina del quinto que no deja de mover los muebles por la noche, pedimos té cuando lo que queremos es algo que nos queme la garganta o hacemos halagos que en realidad son mentira. Contenemos nuestro lado oscuro; ese que es impaciente, tiene un humor terrible y al que le cae mal la mayoría de la gente. Lo que ocurre es que, al final, el saco se rompe.

La gente muere constantemente. Todos los días. A todas horas. Hay familias por todo el mundo mirando camas donde ya no duerme nadie, zapatos que ya nadie se pone. Familias que ya no tienen que comprar un cereal en particular, un tipo de champú. Hay gente por todas partes haciendo cola en los cines, comprando cortinas, paseando perros, mientras que dentro, sus corazones se están haciendo jirones. Durante años. Durante todas sus vidas. No creo que el tiempo cure.

No había rastros de humanidad en su rostro, excepto en sus ojos, era una cabeza totalmente canina; y no había rastros de animalidad en su cuerpo excepto por el pelaje y la cola, era un cuerpo casi completamente humano. Como dije, una fusión perfecta y armónica entre ambas criaturas. La única forma en que hubiera podido explicarle a alguien cómo era con exactitud, y lo perfectamente construido que parecía, sólo lo hubiera logrado tomándole una foto. -- Johanna Miller

Each year, globally, Coca-Cola produces 3 million tonnes of plastic waste, and we know that almost none of this is recycled.60 A staggering 91 per cent of all the plastic waste ever produced has not been recycled and has either been burned, put into landfill or is simply in the environment.61

…anyway it wasn’t your reading that started this. It was the laugher, the carefree laughter, the three dimensional Coca Cola advertisement that you were, the try-anything-once friends, the imperviousness to all that came before you, the chain phone calls, the in-jokes, the instant success, the beach houses, the white lace underwear, the private dancing, the good-graced acceptance pf part-time shift work, the apparent absence of expectations, the ever-changing disposable cults of the rural, the family, the eastern, the modern, the postmodern, the impoverished, the sleekly deregulated, the orgasm, the feminine, the feminist, and then the way you canceled with the air of one making a salad

He nearly called you again last night. Can you imagine that, after all this time? He can. He imagines calling you or running into you by chance. Depending on the weather, he imagines you in one of those cotton dresses of yours with flowers on it or in faded blue jeans and a thick woollen button-up cardigan over a checkered shirt, drinking coffee from a mug, looking through your tortoiseshell glasses at a book of poetry while it rains. He thinks of you with your hair tied back and the characteristic sweet scent on your neck. He imagines you this way when he is on the train, in the supermarket, at his parents' house, at night, alone, and when he is with a woman. He is wrong, though. You didn't read poetry at all. He had wanted you to read poetry, but you didn't. If pressed, he confesses to an imprecise recollection of what it was you read and, anyway, it wasn't your reading that started this. It was the laughter, the carefree laughter, the three-dimensional Coca-Cola advertisement that you were, the try-anything-once friends, the imperviousness to all that came before you, the chain telephone calls, the in-jokes, the instant music, the sunlight you carried with you, the way he felt when you spoke to his parents, the introductory undergraduate courses, the inevitability of your success, the beach houses, ...

Semplicemente, senza che un solo angolo del suo volto si muovesse, e assolutamente in silenzio, iniziò a piangere, in quel modo che è un modo bellissimo, un segreto di pochi, piangono solo con gli occhi, come bicchieri pieni fino all'orlo di tristezza, e impassibili mentre quella goccia di troppo alla fine li vince e scivola giù dai bordi, seguita poi da mille altre, e immobili se ne stanno lì mentre gli cola addosso la loro minuta disfatta.

Imagine life as a game in which you are juggling some five balls in the air. You name them --work, family, health, friends and spirit and you're keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls -- family, health friends and spirit are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for balance in your life." Brian Dyson, former vice chairman and COO of Coca-Cola.

American?” he asked, with a pained smile. “Yes,” Annabeth said. “And I’d love a pizza,” Percy said. The waiter looked like he was trying to swallow a euro coin. “Of course you would, signor. And let me guess: a Coca-Cola? With ice?” “Awesome,” Percy said. He didn’t understand why the guy was giving him such a sour face. It wasn’t like Percy had asked for a blue Coke.

Brain Juice was a recipe invented by Eve years before, when she had had to stay awake all day to look after Caddy and Indigo and Saffron, and all night to take care of the fragile and impermanent baby Rose. It was Coca-Cola with a great deal of instant coffee stirred into it. It was black and frothy and gritty, and it tasted like a primitive, medieval poison, but it banished sleep like magic.

Down in the kitchen, I open the refrigerator. There is nothing there but the prize steer of the county fair, rearranged in neat and mysterious packages. Daily, the cook pushes her hand into the cold. The result in uncertain. A gristly Ouija. It could be pot roast or brisket, eye of the round or sirloin tip. The steer has invaded their lives. He is everywhere. There is no room for the sisters' diet-cola or for their underwear on sizzling mornings. They have been eating him for weeks.

¿Cómo la amé? Déjame contar las maneras. Las pecas en su nariz, como la sombra de una sombra; la forma en que ella se mordía el labio inferior cuando estaba pensando, la forma en que su cola de caballo se balanceaba cuando ella caminaba y cómo cuando corría se veía como si hubiera nacido para ir rápido, cómo encajaba perfectamente contra mi pecho, su olor y el tacto de sus labios y su piel, que estaba siempre cálida, y cómo ella sonreía. Como si tuviera un secreto. Cómo inventaba siempre palabras durante el Scrabble. Hyddyn (música secreta). Grof (comida de cafetería). Quaw (El sonido que hace un pato bebé). Como eructó a su manera el alfabeto una vez, y me reí tanto que escupí refresco por la nariz. Y cómo me miraba como si pudiera salvarla de todo lo malo en el mundo. Esta era mi secreto: Ella fue la que me salvó.

is her favorite color, even after I told her purple-orange isn’t a thing. She ties her left shoe the loop, swoop, and pull way, and the right with bunny ears. Pen opens her bananas from the end, and she eats her eggs with boysenberry syrup. The girl who wakes up and appears in her window every morning at six-thirty sharp, with insane bedhead, only uses cola-scented lip balm and loves grunge music. She has her mom cut the crusts off her sandwiches, sides first and then the top and bottom. Pen uses the same pink plastic thermos every day at school, even though the cup is cracked. She doesn’t blink an eye as fruit punch drips from the bottom, always staining her shirt.

Always, from the first time he went there to see Eros and the lights, that circus have a magnet for him, that circus represent life, that circus is the beginning and the ending of the world. Every time he go there, he have the same feeling like when he see it the first night, drink coca-cola, any time is guinness time, bovril and the fireworks, a million flashing lights, gay laughter, the wide doors of theatres, the huge posters, everready batteries, rich people going into tall hotels, people going to the theatre, people sitting and standing and walking and talking and laughing and buses and cars and Galahad Esquire, in all this, standing there in the big city, in London. Oh Lord.

goddamn. what is this shit? early times, called j-bone. best little old drink they is. drink that and you wont feel a thing the next mornin. or any morning. whoo lord, give it here. hello early, come to your old daddy. here, pour some of it in this cup and let me cut it with coca-cola. can't do it, bud. why not? we done tried it. it eats the bottom out. watch it suttree. don't spill none on your shoes lord honey i know they make that old splo in the bathtub but this here is made in the toilet. he was looking at the bottle, shaking it. bubbles the size of gooseshot veered greasily up through the smoky fuel it held. the last time i drank some of that shit i like to died. i stunk from the inside out. i laid in a tub of hot water all day and climbed out and dried and you could still smell it. i had to burn my clothes. early times, he called. make your liver quiver. (page 26)

You might think that life is not as good as it used to be but the younger generation happens to think that life is wonderful. Maybe they just do not know how great things were, when you were their age. Having said that, when you were young, the older generation complained about life too and reminisced about the good old days. This pattern cannot simply be explained by the tendency of the human psyche to erase all negative memories leaving just the positive ones. The criticism is aimed at the present moment which is supposedly worse than it used to be. If you accept the fact that life is getting worse with every passing year then you would have to agree that the world should have simply fallen to pieces a long time ago. An uncountable number of generations have passed since the beginning of human history and each one believes that life’s colours have faded. Many an old man will tell you with absolute certainty how much better Coca-Cola used to be. Coca-Cola was invented in 1886. Imagine how disgusting coke must be by now if it has been consistently worsening in quality since

Asistir a una escuela no es una obligación, es un derecho. Cada año la gente hace colas larguísimas y se da de golpes con tal de inscribir a sus hijos en una escuela. Cada año se construyen más escuelas, y cada año también, hay más niños que se quedan sin escuela. La gente que nunca ha ido a una escuela, vive convencida de que esa es la única razón de su fracaso. La que ha ido a la escuela, en cambio, cree que fracasó porque no aprovechó la enseñanza. El caso es que la escuela es un elemento fundamental en las frustraciones de toda la gente.

Revival time was a time of war: war on sin, Coca-Cola, picture shows, hunting on Sunday; war on the increasing tendency of young women to paint themselves and smoke in public; war on drinking whiskey—in this connection at least fifty children per summer went to the altar and swore they would not drink, smoke, or curse until they were twenty-one; war on something so nebulous Jean Louise never could figure out what it was, except there was nothing to swear concerning it; and war among the town’s ladies over who could set the best table for the evangelist.

Te quitabas la faja de la cintura, te arrancabas las sandalias, tirabas a un rincón tu amplia falda, de algodón, me parece, y te soltabas el nudo que te retenía el pelo en una cola. Tenías la piel erizada y te reías. Estábamos tan próximos que no podíamos vernos, ambos absortos en este rito urgente, envueltos en el calor y el olor que hacíamos juntos. Me abría paso por tus caminos, mis manos en tu cintura encabritada y las tuyas impacientes. Te deslizabas, me recorrías, me trepabas, me envolvías con tus piernas invencibles, me decías mil veces ven con los labios sobre los míos

Driftglass," I said. "You know all the Coca-Cola bottles and cut-crystal punch bowls and industrial silicon slag that goes into the sea?" I know the Coca-Cola bottles." They break, and the tide pulls the pieces back and forth over the sandy bottom, wearing the edges, changing their shape. Sometimes chemicals in the glass react with chemicals in the ocean to change the color. Sometimes veins work their way through in patterns like snowflakes, regular and geometric; others, irregular and angled like coral. When the pieces dry, they're milky. Put them in water and they become transparent again.

She never used to compare her appearance to Nan, but now that Brody was so near both of them again, she couldn’t help but let the comparisons ride out. She was definitely the ugly duckling. “Mina,” Nan interrupted her thoughts, “you look so cute today. Tell me, is it because of a guy? It is, isn’t it? Who is it?” Brody’s head snapped in Mina’s direction; he was obviously interested in hearing her answer, but he carefully pretended indifference as he took a swig of cola. “NO, there’s no guy. There’s no one.” “Well, there should be a guy. There should be a hundred boys lined up to date my best friend. Right, Brody?” Nan cornered him with a look. Brody almost choked on his drink, and after wiping his mouth on his jacket, he gave Nan a sheepish look. “Um, yeah, hundreds.” He swallowed and stared directly into Mina’s eyes. “Well, you should set her up on a date with one of your friends, then,” Nan said. “NO!” Mina and Brody cried out in unison, while Ever pumped her fist and yelled, “YES!” Nan started laughing, and picked up her water bottle and twisted the lid. “It’s official, Bro. Tonight…double date.” “Make that a triple,” Ever interrupted, looking at Jared across the table hopefully. Jared’s head snapped up, and he stared at the four of them in horror…once he realized what they were saying. Brody groaned. Mina turned beet red, Nan laughed, and Ever glared at Jared, who finally quit playing with his food and buried his head in his hands.

Yo solía amar el océano. Todo en ella. Sus arrecifes de coral, sus blancas crestas, sus rugientes olas, las rocas que besan, sus leyendas de piratas y las colas de sirena, Tesoros perdidos y tesoros guardados... Y TODO De sus peces En el mar. Sí, solía amar el océano, Todo sobre ella. La forma en que me cantaba al dormir mientras yo estaba en mi cama Luego me despierta con fuerza Que yo pronto llegué a temer. Sus fábulas, sus mentiras, sus engañosos ojos, Me iría de su sequía Si me importara lo suficiente. Yo solía amar el océano. Todo en ella. Sus arrecifes de coral, sus blancas crestas, sus rugientes olas, las rocas que besan, sus leyendas de piratas y las colas de sirena, tesoros perdidos y tesoros guardados... Y TODO De sus peces En el mar. Bueno, si alguna vez has intentado navegar tu velero a través de sus tempestuosos mares, te darás cuenta de que sus blancas crestas son tus enemigos. Si alguna vez has tratado de nadar hacia la orilla cuando con tu pierna acalambrada y acabas de consumir una gran cena de hamburguesas en In-n-Out27 que te está ahogando, y sus rugientes olas están golpeando el aire fuera de ti, llenando tus pulmones con agua como del mayal sus brazos, tratando de conseguir la atención de alguien, pero tus amigos ¿sólo saludan con la mano de nuevo a ti? Y si alguna vez has crecido con sueños en tu cabeza acerca de la vida, y cómo uno de estos días serías pirata de tu propia nave y tendrías tu propio equipo y que todas las sirenas Te amarían sólo ¿a ti? Bueno, te darás cuenta... Como yo eventualmente me di cuenta... ¿Que todas las cosas buenas de ella? ¿Todo lo bello? No es real. Es falso. Así que sigue con tu océano, Yo me quedo con el Lago.

After a moment or two a man in brown crimplene looked in at us, did not at all like the look of us and asked us if we were transit passengers. We said we were. He shook his head with infinite weariness and told us that if we were transit passengers then we were supposed to be in the other of the two rooms. We were obviously very crazy and stupid not to have realized this. He stayed there slumped against the door jamb, raising his eyebrows pointedly at us until we eventually gathered our gear together and dragged it off down the corridor to the other room. He watched us go past him shaking his head in wonder and sorrow at the stupid futility of the human condition in general and ours in particular, and then closed the door behind us. The second room was identical to the first. Identical in all respects other than one, which was that it had a hatchway let into one wall. A large vacant-looking girl was leaning through it with her elbows on the counter and her fists jammed up into her cheekbones. She was watching some flies crawling up the wall, not with any great interest because they were not doing anything unexpected, but at least they were doing something. Behind her was a table stacked with biscuits, chocolate bars, cola, and a pot of coffee, and we headed straight towards this like a pack of stoats. Just before we reached it, however, we were suddenly headed off by a man in blue crimplene, who asked us what we thought we were doing in there. We explained that we were transit passengers on our way to Zaire, and he looked at us as if we had completely taken leave of our senses. 'Transit passengers? he said. 'It is not allowed for transit passengers to be in here.' He waved us magnificently away from the snack counter, made us pick up all our gear again, and herded us back through the door and away into the first room where, a minute later, the man in the brown crimplene found us again. He looked at us. Slow incomprehension engulfed him, followed by sadness, anger, deep frustration and a sense that the world had been created specifically to cause him vexation. He leaned back against the wall, frowned, closed his eyes and pinched the bridge of his nose. 'You are in the wrong room,' he said simply. `You are transit passengers. Please go to the other room.' There is a wonderful calm that comes over you in such situations, particularly when there is a refreshment kiosk involved. We nodded, picked up our gear in a Zen-like manner and made our way back down the corridor to the second room. Here the man in blue crimplene accosted us once more but we patiently explained to him that he could fuck off.

I’m always astonished when readers suggest that I must write my novels while high on pot or (God forbid!) LSD. Apparently, there are people who confuse the powers of imagination with the effects of intoxication. Not one word of my oeuvre, not one, has been written while in an artificially altered state. Unlike many authors, I don’t even drink coffee when I write. No coffee, no cola, no cigarettes. There was a time when I smoked big Havana cigars while writing, not for the nicotine (I didn’t inhale) but as an anchor, something to hold on to, I told myself, to keep from falling over the edge of the earth. Eventually, I began to wonder what it would be like to take that fall. So one day I threw out the cigars and just let go. Falling, I must say, has been exhilarating -- though I may change my mind when I hit bottom.

- ¡Abuela, vamos a por coques! Das órdenes como si el mundo te perteneciese, como si el mundo terminase en la cancela de la entrada. ¿Y no te pertenece, acaso? ¿Hay algo más? Hay algo más. Lo sabes porque a veces se cuela por la tele. Hoy, por ejemplo. Estás desayunando en el taburete alto un Cola Cao con muchos grumos y tostadas blanditas. No hay tostador en el Huerto y la abuela te las hace en la sartén. El salón es tuyo; te gusta levantarte pronto porque el salón es tuyo. Solo estás con la abuela, que hace gazpacho en la cocina. Aún no lo sabes, ahora solo miras fijamente a Oliver y Benji mientras masticas. Pero un día vas a creer que el amor es eso: compartir un espacio haciendo cosas distintas. Cómo vas a saberlo ahora, si eres puro pelo despeinado y esa camiseta que te queda grande y las bragas contra la madera del taburete. Pero un día lo creerás: dos soledades en un mismo espacio. Ella corta tomates y tú ves los dibujos y al cabo de un rato llega tu prima. ¿Te gusta esa ruptura de la soledad? No lo vas a saber nunca. Te lo digo con ternura, no es una amenaza. Nunca lo vas a saber.

You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate marketing sacrifice. Federal Express was able to put the word overnight into the minds of its prospects because it sacrificed its product line and focused on overnight package delivery only. In a way, the law of leadership—it’s better to be first than to be better—enables the first brand or company to own a word in the mind of the prospect. But the word the leader owns is so simple that it’s invisible. The leader owns the word that stands for the category. For example, IBM owns computer. This is another way of saying that the brand becomes a generic name for the category. “We need an IBM machine.” Is there any doubt that a computer is being requested? You can also test the validity of a leadership claim by a word association test. If the given words are computer, copier, chocolate bar, and cola, the four most associated words are IBM, Xerox, Hershey’s, and Coke. An astute leader will go one step further to solidify its position. Heinz owns the word ketchup. But Heinz went on to isolate the most important ketchup attribute. “Slowest ketchup in the West” is how the company

In the course of my life I have had pre-pubescent ballerinas; emaciated duchesses, dolorous and forever tired, melomaniac and morphine-sodden; bankers' wives with eyes hollower than those of suburban streetwalkers; music-hall chorus girls who tip creosote into their Roederer when getting drunk... I have even had the awkward androgynes, the unsexed dishes of the day of the *tables d'hote* of Montmartre. Like any vulgar follower of fashion, like any member of the herd, I have made love to bony and improbably slender little girls, frightened and macabre, spiced with carbolic and peppered with chlorotic make-up. Like an imbecile, I have believed in the mouths of prey and sacrificial victims. Like a simpleton, I have believed in the large lewd eyes of a ragged heap of sickly little creatures: alcoholic and cynical shop girls and whores. The profundity of their eyes and the mystery of their mouths... the jewellers of some and the manicurists of others furnish them with *eaux de toilette*, with soaps and rouges. And Fanny the etheromaniac, rising every morning for a measured dose of cola and coca, does not put ether only on her handkerchief. It is all fakery and self-advertisement - *truquage and battage*, as their vile argot has it. Their phosphorescent rottenness, their emaciated fervour, their Lesbian blight, their shop-sign vices set up to arouse their clients, to excite the perversity of young and old men alike in the sickness of perverse tastes! All of it can sparkle and catch fire only at the hour when the gas is lit in the corridors of the music-halls and the crude nickel-plated decor of the bars. Beneath the cerise three-ply collars of the night-prowlers, as beneath the bulging silks of the cyclist, the whole seductive display of passionate pallor, of knowing depravity, of exhausted and sensual anaemia - all the charm of spicy flowers celebrated in the writings of Paul Bourget and Maurice Barres - is nothing but a role carefully learned and rehearsed a hundred times over. It is a chapter of the MANCHON DE FRANCINE read over and over again, swotted up and acted out by ingenious barnstormers, fully conscious of the squalid salacity of the male of the species, and knowledgeable in the means of starting up the broken-down engines of their customers. To think that I also have loved these maleficent and sick little beasts, these fake Primaveras, these discounted Jocondes, the whole hundred-franc stock-in-trade of Leonardos and Botticellis from the workshops of painters and the drinking-dens of aesthetes, these flowers mounted on a brass thread in Montparnasse and Levallois-Perret! And the odious and tiresome travesty - the corsetted torso slapped on top of heron's legs, painful to behold, the ugly features primed by boulevard boxes, the fake Dresden of Nina Grandiere retouched from a medicine bottle, complaining and spectral at the same time - of Mademoiselle Guilbert and her long black gloves!... Have I now had enough of the horror of this nightmare! How have I been able to tolerate it for so long? The fact is that I was then ignorant even of the nature of my sickness. It was latent in me, like a fire smouldering beneath the ashes. I have cherished it since... perhaps since early childhood, for it must always have been in me, although I did not know it!

Glimco was having a problem with a freight hauler that was resisting the union and wouldn’t rehire a shop steward they had fired. It made Joey Glimco look bad to his men, and he wanted me to take care of the matter. I told him nobody needed to paint anybody’s house. I told him to give me a case of Coca-Cola that used to come in those old-fashioned bottles. I said give me one of your men and we’ll handle it. I got on a bridge just down the street from the freight company. When a truck would pull out and drive down to go under the bridge, the man and I dropped bottles of Coke down on the truck. It sounded like bombs going off, and trucks were crashing into the bridge abutment without knowing what was happening. Finally, the drivers refused to take trucks out of the yard, and the freight company came around and rehired the shop steward, but he didn’t get his back pay. Maybe I should have used two cases of Coke. I

Listen to my last words anywhere. Listen to my last words any world. Listen all you boards syndicates and governments of the earth. And you powers behind what filth consummated in what lavatory to take what is not yours. To sell the ground from unborn feet forever - "Don't let them see us. Don't tell them what we are doing -" Are these the words of the all-powerful boards and syndicates of the earth? "For God's sake don't let that Coca-Cola thing out - " "Not The Cancer Deal with The Venusians - " "Not The Green Deal - Don't show them that - " "Not The Orgasm Death - " "Not the ovens - " Listen: I call you all. Show your cards all players. Pay it all pay it all pay it all back. Play it all pay it all play it all back. For all to see. In Times Square. In Picadilly. "Premature. Premature. Give us a little more time." Time for what? More lies? Premature? Premature for who? I say to all these words are not premature. These words may be too late. Minutes to go. Minutes to foe goal - "Top Secret - Classified - For The Board - The Elite - The Initiates - Are these the words of the all-powerful boards and syndicates of the earth? These are the words of liars cowards collaborators traitors. Liars who want time for more lies. Cowards who can not face your "dogs" your "gooks" your "errand boys" your "human animals" with the truth. Collaborators with Insect People with Vegetable People. With any people anywhere who offer you a body forever. To shit forever. For this you have sold out your sons. Sold the ground from unborn feet forever. Traitors to all souls everywhere. You want the name of Hassan i Sabbah on your filth deeds to sell out the unborn? What scared you all into time? Into body? Into shit? I will tell you; "the word." Alien Word "the." "The" word of Alien Enemy imprisons "thee" in Time, In Body. In Shit. Prisoner, come out. The great skies are open.

L’energia che si scialacqua con tanta profusione da ragazzi, l’energia che si ritiene non debba mai esaurirsi, si dilegua fra i diciotto e i ventiquattro anni per essere sostituita da qualcosa di assai più opaco, una sensazione fittizia come quella che ti dà una sniffata, aspirazione, forse, o traguardi o comunque voglia chiamarla un qualsiasi universitario rampante. Niente di sconvolgente. Non se ne va tutta d’un colpo, con un grande scoppio. E forse è proprio questo l’aspetto più inquietante, pensa adesso. Non si smette di essere piccoli tutt’a un tratto, con una grande esplosione, come uno di quei palloncini pubblicitari con gli slogan. Il bambino che hai dentro cola fuori, trapela come aria da una foratura in una gomma. E un giorno ti guardi allo specchio e ti trovi a faccia a faccia con un adulto. Puoi continuare a portare i jeans, puoi continuare ad andare ai concerti di Springsteen e Seger, ti puoi tingere i capelli, ma la faccia che c’è nello specchio è lo stesso quella di un adulto. Ed è successo tutto mentre dormivi, forse, come la visita della fatina dei denti.

I told her stories. They were only a sentence long, each one of them. That’s all I knew how to find. So I told her broken stories. The little pieces of broken stories I could find. I told her what I could. I told her that the Global Alliance had issued more warnings about the possibility of total war if their demands were not met. I told her that the Emperor Nero, from Rome, had a giant sea built where he could keep sea monsters and have naval battles staged for him. I told her that there had been rioting in malls all over America, and that no one knew why. I told her that the red-suited Santa Claus we know — the regular one? — was popularized by the Coca-Cola Company in the 1930s. I told her that the White House had not confirmed or denied reports that extensive bombing had started in major cities in South America. I told her, “There’s an ancient saying in Japan, that life is like walking from one side of infinite darkness to another, on a bridge of dreams. They say that we’re all crossing the bridge of dreams together. That there’s nothing more than that. Just us, on the bridge of dreams.

ella misma fuera muchacho. Si los Laurence hubieran sido lo que Jo llamaba “tiesos y almidonados”, no se hubiera entendido con ellos, porque la gente así siempre la coartaba e irritaba; pero viéndolos tan francos y naturales, ella lo estaba también y les produjo buena impresión. Cuando se levantaron quiso despedirse, pero Laurie dijo que tenía algo más que mostrarle, y la condujo al invernadero que estaba iluminado en su honor. Era como un lugar encantado, con las paredes cubiertas de flores de cada lado, la dulce luz, el aire húmedo y tibio y las vides y plantas exóticas. Su nuevo amigo cortó las flores más bellas, y las ató en un ramo, diciendo, con mirada alegre: -Hágame el favor de dárselas a su señora madre, y dígale que me gusta mucho la medicina que me envió. Encontraron al señor Laurence de pie delante del fuego en el salón. La atención de Jo quedó completamente cautivada por un hermoso piano de cola, abierto. -¿Toca usted el piano? –preguntó Jo volviéndose a Laurie con expresión llena de respeto. -Algunas veces –respondió. -Hágame el favor de tocar el piano ahora; deseo oírlo para contárselo a Beth. -¿No querrá usted tocar primero?

El cinematógrafo es un arte esencialmente internacional y, como tal, muy representativo de nuestra época. Pero para ser digno de esa internacionalidad, un buen film se halla en la obligación de parecerse al país de que brota, de reflejar sus problemas, sus paisajes, sus costumbres, sus ciudades, su pasado, su presente. Hasta es su medio mejor y más seguro. […] El cinematógrafo es nuestro medio de hacer de la tierra entera nuestro dominio, el inmenso parque, privado y público a la vez, en que cada uno de nosotros pasea sus curiosidades, sus ocios, sin más esfuerzo que el de sentarse en la platea (cierto es que en Estados Unidos y en Europa, hay que hacer antes cola, entretenimiento muy discutible) […] La más voraz empresa cinematográfica se había establecido definitivamente en Hollywood. Hollywood se había convertido en el melting pot en que hervían los talentos llegados de los cuatro puntos cardinales. Con franceses, italianos, checos, alemanes, noruegos, mejicanos, etc., actores o metteurs en scene, fotógrafos o directores, Hollywood conseguía films americanos cien por ciento. […] Hollywood se apoderaba del tesoro internacional de talento y de belleza. (V.O., 1950)

I once read the most widely understood word in the whole world is ‘OK’, followed by ‘Coke’, as in cola. I think they should do the survey again, this time checking for ‘Game Over’. Game Over is my favorite thing about playing video games. Actually, I should qualify that. It’s the split second before Game Over that’s my favorite thing. Streetfighter II - an oldie but goldie - with Leo controlling Ryu. Ryu’s his best character because he’s a good all-rounder - great defensive moves, pretty quick, and once he’s on an offensive roll, he’s unstoppable. Theo’s controlling Blanka. Blanka’s faster than Ryu, but he’s really only good on attack. The way to win with Blanka is to get in the other player’s face and just never let up. Flying kick, leg-sweep, spin attack, head-bite. Daze them into submission. Both players are down to the end of their energy bars. One more hit and they’re down, so they’re both being cagey. They’re hanging back at opposite ends of the screen, waiting for the other guy to make the first move. Leo takes the initiative. He sends off a fireball to force Theo into blocking, then jumps in with a flying kick to knock Blanka’s green head off. But as he’s moving through the air he hears a soft tapping. Theo’s tapping the punch button on his control pad. He’s charging up an electricity defense so when Ryu’s foot makes contact with Blanka’s head it’s going to be Ryu who gets KO’d with 10,000 volts charging through his system. This is the split second before Game Over. Leo’s heard the noise. He knows he’s fucked. He has time to blurt ‘I’m toast’ before Ryu is lit up and thrown backwards across the screen, flashing like a Christmas tree, a charred skeleton. Toast. The split second is the moment you comprehend you’re just about to die. Different people react to it in different ways. Some swear and rage. Some sigh or gasp. Some scream. I’ve heard a lot of screams over the twelve years I’ve been addicted to video games. I’m sure that this moment provides a rare insight into the way people react just before they really do die. The game taps into something pure and beyond affectations. As Leo hears the tapping he blurts, ‘I’m toast.’ He says it quickly, with resignation and understanding. If he were driving down the M1 and saw a car spinning into his path I think he’d in react the same way. Personally, I’m a rager. I fling my joypad across the floor, eyes clenched shut, head thrown back, a torrent of abuse pouring from my lips. A couple of years ago I had a game called Alien 3. It had a great feature. When you ran out of lives you’d get a photo-realistic picture of the Alien with saliva dripping from its jaws, and a digitized voice would bleat, ‘Game over, man!’ I really used to love that.

habiendo algunos fanáticos en el valle de Shah-i-Kot, en la provincia de Paktia. Una vez más la información era inexacta: no eran un puñado, sino centenares. Al ser afganos los talibanes derrotados, tenían a donde ir: sus aldeas y pueblos natales. Allí podían escabullirse sin dejar rastro. Pero los miembros de Al Qaeda eran árabes, uzbekos y, los más feroces de todos, chechenos. No hablaban pastún y la gente del pueblo afgano los odiaba, de manera que solo podían rendirse o morir peleando. Casi todos eligieron esto último. El mando estadounidense reaccionó al chivatazo con un plan a pequeña escala, la operación Anaconda, que fue asignada a los SEAL de la Armada. Tres enormes Chinook repletos de efectivos despegaron rumbo al valle, que se suponía vacío de combatientes. El helicóptero que iba en cabeza se disponía a tomar tierra, con el morro levantado y la cola baja, la rampa abierta por detrás y a solo un par de metros del suelo, cuando los emboscados de Al Qaeda dieron el primer aviso. Un lanzagranadas hizo fuego. Estaba tan cerca que el proyectil atravesó el fuselaje del helicóptero sin explotar. No había tenido tiempo de cargarse, así que lo único que hizo fue entrar por un costado y salir por el otro sin tocar a nadie, dejando un par de boquetes simétricos. Pero lo que sí hizo daño fue el incesante fuego de ametralladora desde el nido situado entre las rocas salpicadas de nieve. Tampoco hirió a nadie de a bordo, pero destrozó los controles del aparato al horadar la cubierta de vuelo. Gracias a la habilidad y la genialidad del piloto, pocos minutos después el moribundo Chinook ganaba altura y recorría cuatro kilómetros hasta encontrar un sitio más seguro donde proceder a un aterrizaje forzoso. Los otros dos helicópteros se retiraron también. Pero un SEAL, el suboficial Neil Roberts, que se había desenganchado de su cable de amarre, resbaló en un charquito de fluido hidráulico y cayó a tierra. Resultó ileso, pero inmediatamente fue rodeado por miembros de Al Qaeda. Los SEAL jamás abandonan a uno de los suyos, esté vivo o muerto. Poco después de aterrizar regresaron en busca de Roberts, al tiempo que pedían refuerzos por radio. Había empezado la batalla de Shah-i-Kot. Duró cuatro días, y se saldó con la muerte del suboficial Neil Roberts y otros seis estadounidenses. Había tres unidades lo bastante cerca como para acudir a la llamada: un pelotón de SBS británicos por un lado y la unidad de la SAD por el otro; pero el grupo más numeroso era un batallón del 75 Regimiento de Rangers. Hacía un frío endemoniado, estaban a muchos grados bajo cero. La nieve, empujada por el viento incesante, se clavaba en los ojos. Nadie entendía cómo los árabes habían podido sobrevivir en aquellas montañas; pero el caso era que allí estaban, y dispuestos a morir hasta el último hombre. Ellos no hacían prisioneros ni esperaban serlo tampoco. Según testigos presenciales, salieron de hendiduras en las rocas, de grutas invisibles y nidos de ametralladoras ocultos. Cualquier veterano puede confirmar que toda batalla degenera rápidamente en un caos, y en Shah-i-Kot eso sucedió más rápido que nunca. Las unidades se separaron de su contingente, los soldados de sus unidades. Kit Carson se encontró de repente a solas en medio de la ventisca. Vio a otro estadounidense (pudo identificarlo por lo que llevaba en la cabeza: casco, no turbante) también solo, a unos cuarenta metros. Un hombre vestido con túnica surgió del suelo y disparó contra el soldado con su lanzagranadas. Esa vez la granada sí estalló; no dio en el blanco sino que explotó a los pies del soldado.

¿Por qué hacemos esto? Si yo fuese inteligente, sabría la respuesta a esta pregunta. Creo que todo lo que hacemos lo hacemos porque es lo que más se acerca a continuar siendo niños. Porque ninguno de nosotros podía aceptar que lo de ser niños se había terminado, y queríamos seguir jugando. Queríamos disfraces y aventuras y fantasía y romance. Y esto era un sustitutivo decente: las chapas de hojalata, y el llavero dringui-li-drong, las canciones escandalosas, la ropa rasgada, los empujones por las esquinas, los cabellos de colores y el grupo. La panda. Los cuatro. Los Cuatro y el Misterio de las Duelistas. Tom Sawyer y Huckleberry Finn: Carnaval y yo, los dos allí, Dos Años de Vacaciones en nuestra propia miseria. ¿No es eso la adolescencia, después de todo? Un estiramiento inhumano y antinatural y dañino de la niñez. Un disparar los últimos cartuchos antes de ingresar en la vejez. Sólo que algunos cabezotas nos encariñamos con ella y, terminados los cartuchos, cargamos con la bayoneta, y luego, cuando ésta se rompió, fuimos a la carga con la culata, y luego con las manos, y luego con el culo y luego con los dientes. Con lo que hiciera falta. Sin aceptar la derrota, estúpidamente. El cuerpo de la gallina que sigue correteando tras el descabezamiento y aún no le ha llegado la información de que Ya No. Eh, Tú, Que Ya Está. La cola de lagartija, altamente desinformada de la situación actual. La cola de lagartija, enzarzada en una nueva victoria pírrica y quizás, seguro, inútil. Ahí, sobreviviendo sin futuro. Ahí, bailando. Bailar es lo que haces cuando aún no te has enterado de lo mal que están las cosas. O cuando ya te has enterado, pero quieres olvidarlo a toda costa, ¿no? Bailar para no llorar. Bailar para mantener alejada la marea de la tristeza. Si yo fuese inteligente, sabría todo esto. Pero no lo soy, y no lo sé.

Mirad: somos punks y skins, somos los chicos con botas, somos las ratas con botas, somos feos y pajeros y tiñosos, buscabullas y culoapretados, espitados y bocazas y chulos, botas sucias y caras brutas, los paquetes estrujados y las cabezas rapadas, rotos y descosidos en la ropa y en el alma, malas dentaduras y mal cutis, los peores empleos y barrios, somos la gente que no quieres conocer y venimos de los sitios adonde no quieres ir, nacidos para ser carn d’olla, nacidos para fracasar, el eslabón más bajo de la cadena alimenticia, pisando charcos en la ciudad podrida, carnaza de descampado y bóbila y calimocho, comiéndonos las consonantes y comiéndonos los mocos, expulsados y castigados, sin recreo pero también sin clase, sin clase de ningún tipo, esta noche hay un destroy, tienes-tienes-tienes y nosotros no tenemos nada, pero si tienes una lista negra ya nos puedes ir apuntando, si tienes una lista negra nosotros queremos estar en ella, meando por las calles, rompiendo los cristales, cantando las canciones que no salen en los libros. Los chicos con botas, bolsillos vacíos y cojones llenos, esas canciones son lo único que tenemos. Eso, y a nosotros mismos. Porque somos los chicos con botas, somos las ratas con botas, duros como clavos, a veces hay que agachar la cabeza para no romperse, y somos los irrompibles, somos la arrogancia original, borrachos y orgullosos, pisando cascos rotos, los culos contra la pared, sin futuro y sin modales, carne de cañón, Cornellà, Santako, L’Hospi, Bellvitge, Castefa, Viladecans, Gavà, Sant Boi, La Cope, feas las esquinas y más dura será la caída, cayendo, cayendo, siempre cayendo, cayendo y riendo, haciendo la conga en la cola del INEM, de aquellos polvos vinieron estos lodos, sólo que aquí polvos hemos visto pocos y el lodo nos llega ya hasta el cuello, de cara a la pared pero sin libros en las manos, no nos dio tiempo a querer ser alguien, nadie te cuenta nunca cómo se sale de aquí, ¿hay alguna manera de salir de aquí?, primero deletrea u-n-i-v-e-r-s-i-d-a-d si tienes huevos, oportunidades para estudiar una carrera es lo que no te van a dar (cantaban los Clash), esto es Todos Contra Todos pero nosotros estamos juntos, es lo único que tenemos. Las canciones, y a nosotros mismos. Caemos como piedras pero, mientras tanto, ¿echamos unas risas? Cayendo y riendo, es todo lo que nos queda. Nos vemos en la Casa de la Bomba a las diez en punto, como cada sábado, que esta noche hay un destroy. No tardes, no me jodas.

Hypothetically, then, you may be picking up in someone a certain very strange type of sadness that appears as a kind of disassociation from itself, maybe, Love-o.’ ‘I don’t know disassociation.’ ‘Well, love, but you know the idiom “not yourself” — “He’s not himself today,” for example,’ crooking and uncrooking fingers to form quotes on either side of what she says, which Mario adores. ‘There are, apparently, persons who are deeply afraid of their own emotions, particularly the painful ones. Grief, regret, sadness. Sadness especially, perhaps. Dolores describes these persons as afraid of obliteration, emotional engulfment. As if something truly and thoroughly felt would have no end or bottom. Would become infinite and engulf them.’ ‘Engulf means obliterate.’ ‘I am saying that such persons usually have a very fragile sense of themselves as persons. As existing at all. This interpretation is “existential,” Mario, which means vague and slightly flaky. But I think it may hold true in certain cases. My own father told stories of his own father, whose potato farm had been in St. Pamphile and very much larger than my father’s. My grandfather had had a marvelous harvest one season, and he wanted to invest money. This was in the early 1920s, when there was a great deal of money to be made on upstart companies and new American products. He apparently narrowed the field to two choices — Delaware-brand Punch, or an obscure sweet fizzy coffee substitute that sold out of pharmacy soda fountains and was rumored to contain smidgeons of cocaine, which was the subject of much controversy in those days. My father’s father chose Delaware Punch, which apparently tasted like rancid cranberry juice, and the manufacturer of which folded. And then his next two potato harvests were decimated by blight, resulting in the forced sale of his farm. Coca-Cola is now Coca-Cola. My father said his father showed very little emotion or anger or sadness about this, though. That he somehow couldn’t. My father said his father was frozen, and could feel emotion only when he was drunk. He would apparently get drunk four times a year, weep about his life, throw my father through the living room window, and disappear for several days, roaming the countryside of L’Islet Province, drunk and enraged.’ She’s not been looking at Mario this whole time, though Mario’s been looking at her. She smiled. ‘My father, of course, could himself tell this story only when he was drunk. He never threw anyone through any windows. He simply sat in his chair, drinking ale and reading the newspaper, for hours, until he fell out of the chair. And then one day he fell out of the chair and didn’t get up again, and that was how your maternal grandfather passed away. I’d never have gotten to go to University had he not died when I was a girl. He believed education was a waste for girls. It was a function of his era; it wasn’t his fault. His inheritance to Charles and me paid for university.’ She’s been smiling pleasantly this whole time, emptying the butt from the ashtray into the wastebasket, wiping the bowl’s inside with a Kleenex, straightening straight piles of folders on her desk.