Cloth Advertisement Quotes

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.

I see in the fight club the strongest and smartest men who've ever lived. I see all this potential and I see squandering. God damn it, an entire generation pumping gas, waiting tables, slaves with white collars, advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of the history man, no purpose or place, we have no Great war, no Great depression, our great war is a spiritual war, our great depression is our lives, we've been all raised by television to believe that one day we'd all be millionaires and movie gods and rock stars, but we won't and we're slowly learning that fact. and we're very very pissed off.

Can you be happy with the movies, and the ads, and the clothes in the stores, and the doctors, and the eyes as you walk down the street all telling you there is something wrong with you? No. You cannot be happy. Because, you poor darling baby, you believe them.

Take care of your costume and your confidence will take care of itself.

A man is unlikely to be brought within earshot of women as they judge men's appearance, height, muscle tone, sexual technique, penis size, personal grooming, or taste in clothes--all of which we do. The fact is that women are able to view men just as men view women, as objects for sexual and aesthetic evaluation; we too are effortlessly able to choose the male "ideal" from a lineup and if we could have male beauty as well as everything else, most of us would not say no. But so what? Given all that, women make the choice, by and large, to take men as human beings first.

You have a class of young strong men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don't need. Generations have been working in jobs they hate, just so they can buy what they don't really need. We don't have a great war in our generation, or a great depression, but we do, we have a great war of the spirit. We have a great revolution against the culture. The great depression is our lives. We have a spiritual depression.

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history. No purpose or place. We have no Great War, No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires and movie gods and rock stars, but we won't. We're slowly learning that fact. And we're very, very pissed off.

Cosmetic surgery is not "cosmetic," and human flesh is not "plastic." Even the names trivialize what it is. It's not like ironing wrinkles in fabric, or tuning up a car, or altering outmoded clothes, the current metaphors. Trivialization and infantilization pervade the surgeons' language when they speak to women: "a nip," a "tummy tuck."...Surgery changes one forever, the mind as well as the body. If we don't start to speak of it as serious, the millennium of the man-made woman will be upon us, and we will have had no choice.

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off.

With right fashion, every female would be a flame.

Fashion doesn't make you perfect, but it makes you pretty.

It's time to shop high heels if your fiance kisses you on the forehead.

You have a class of young men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don't need. Generations have been working in jobs they hate, just so they can buy what they don't really need.

Any girl with a grin never looks grim.

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need, and the things you own, end up owning you. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We've all been raised on television to believe that one day we'd all be millionaries, and movie gods, and rock stars, but we won't. We're slowly learning that fact.

Prostitutes are paid for taking their clothes off. Celebrities are paid for putting others' clothes on.

A celebrity's body is an advertiser's canvas.

Narcissism is as profitable to a model as scruffiness is to a homeless person.

Dresses don't look beautiful on hangers.

You cannot choose your face but you can choose your dress.

If it were advertised that a troupe of men of easy virtue were to appear half-clothed upon a public stage, exposing their chests, thighs, arms and calves, the only women who would go to the entertainment would be a few delayed adolescents, a psychopathic old maid or two, and a guard of indignant members of the parish Ladies Aid.

I’ll try out the pencils sharpened to the point of infinity which always sees ahead: Green — good warm light Magenta — Aztec. old TLAPALI blood of prickly pear, the brightest and oldest [Brown —] color of mole, of leaves becoming earth [Yellow —] madness sickness fear part of the sun and of happiness [Blue —] electricity and purity love [Black —] nothing is black — really nothing [Olive —] leaves, sadness, science, the whole of Germany is this color [Yellow —] more madness and mystery all the ghosts wear clothes of this color, or at least their underclothes [Dark blue —] color of bad advertisements and of good business [Blue —]distance. Tenderness can also be this blue blood?

the nameless maiden in the advertisement was like a thousand other clothing models he had seen in magazines—arched brows, big eyes, angular cheeks, pouting mouth, a fetching figure, and a haughty, revolted look, as though someone had just offered her a jellyfish to hold.

Despair Who is he? A railroad track toward hell? Breaking like a stick of furniture? The hope that suddenly overflows the cesspool? The love that goes down the drain like spit? The love that said forever, forever and then runs you over like a truck? Are you a prayer that floats into a radio advertisement? Despair, I don't like you very well. You don't suit my clothes or my cigarettes. Why do you locate here as large as a tank, aiming at one half of a lifetime? Couldn't you just go float into a tree instead of locating here at my roots, forcing me out of the life I've led when it's been my belly so long? All right! I'll take you along on the trip where for so many years my arms have been speechless

Dresses won't worn out in the wardrobe, but that is not what dresses are designed for.

Advertising has these people chasing cars and clothes they don’t need. Generations have been working in jobs they hate, just so they can buy what they don’t really need.

If life is a movie most people would consider themselves the star of their own feature. Guys might imagine they're living some action adventure epic. Chicks maybe are in a rose-colored fantasy romance. And homosexuals are living la vida loca in a fabulous musical. Still others may take the indie approach and think of themselves as an anti-hero in a coming of age flick. Or a retro badass in an exploitation B movie. Or the cable man in a very steamy adult picture. Some people's lives are experimental student art films that don't make any sense. Some are screwball comedies. Others resemble a documentary, all serious and educational. A few lives achieve blockbuster status and are hailed as a tribute to the human spirit. Some gain a small following and enjoy cult status. And some never got off the ground due to insufficient funding. I don't know what my life is but I do know that I'm constantly squabbling with the director over creative control, throwing prima donna tantrums and pouting in my personal trailor when things don't go my way. Much of our lives is spent on marketing. Make-up, exercise, dieting, clothes, hair, money, charm, attitude, the strut, the pose, the Blue Steel look. We're like walking billboards advertising ourselves. A sneak peek of upcoming attractions. Meanwhile our actual production is in disarray--we're over budget, doing poorly at private test screenings and focus groups, creatively stagnant, morale low. So we're endlessly tinkering, touching up, editing, rewriting, tailoring ourselves to best suit a mass audience. There's like this studio executive in our heads telling us to cut certain things out, make it "lighter," give it a happy ending, and put some explosions in there too. Kids love explosions. And the uncompromising artist within protests: "But that's not life!" Thus the inner conflict of our movie life: To be a palatable crowd-pleaser catering to the mainstream... or something true to life no matter what they say?

Never," enjoins a women's magazine, "mention the size of his [penis] in public...and never, ever let him know that anyone else knows or you may find it shrivels up and disappears, serving you right." That quotation acknowledges that critical sexual comparison is a direct anaphrodisiac when applied to men; either we do not yet recognize that it has exactly the same effect on women, or we do not care, or we understand on some level that right now that effect is desirable and appropriate. A man is unlikely to be brought within earshot of women as they judge men's appearance, height, muscle tone, sexual technique, penis size, personal grooming, or taste in clothes--all of which we do. The fact is that women are able to view men just as men view women, as objects for sexual and aesthetic evaluation; we too are effortlessly able to choose the male "ideal" from a lineup and if we could have male beauty as well as everything else, most of us would not say no. But so what? Given all that, women make the choice, by and large, to take men as human beings first.

Advertising has us chasing cars and clothes, working jobs we hate, so we can buy shit we don't need

[…] the lady, her eye catching sight of an advertisement of somebody’s cocoa, said ‘Shocking!’ and turned the other way. Really, there was some excuse for her. One notices, even in England, the home of the proprieties, that the lady who drinks cocoa appears, according to the poster, to require very little else in this world; a yard or so of art muslin at the most. On the Continent she dispenses, so far as one can judge, with every other necessity of life. Not only is cocoa food and drink to her, it should be clothes also, according to the idea of the cocoa manufacturer.

when he has his clothes on, he is one person, but without them, he is revealed as he really is, the years of rot manifested on his skin, his own flesh advertising his past, it's depravities and corruptions.

Their little life is entirely controlled by the organization of the world. They think as the world thinks. They take their opinions ready-made from their favorite newspaper. Their very appearance is controlled by the world and its changing fashions. They all conform; it must be done; they dare not disobey; they are afraid of the consequences. That is tyranny, this is absolute control—clothing, hair style, everything, absolutely controlled. The mind of the world! ... Most lives are being controlled by it and governed by it, all their opinions, their language, the way they spend their money, what they desire, where they go, where they spend their holidays; it is all controlled, governed completely ... by this world, the mind of the world, the age of propaganda, the age of advertising, the mass mind, the mass man, the mass individual, without knowing it. Is it not tragic? But that is man in sin ... he is controlled by the mind of the world.

When did people begin to wear clothing with writing on it? Was this not significant? I visit a beach resort. There is a fellow sitting on the sand and his T-shirt says in bold letters: "Tommy." Is he Tommy? Of course not. Tommy is Tommy Hilfiger, the designer who writes his name all over everything and people buy it. Kate Spade puts her name on a purse and it sells for several hundred dollars. Calvin Klein enhances your underwear with his name. ... Where did they get their strange power? What did they do to derange people so that they actually pay for the right to wear an advertisement for what they have just bought?

An old fashioned outfit is not a costume, it's a comedy.

Clothes are on us to expose us—to advertise what we wear them to conceal.  They are a sign; a sign of insincerity; a sign of repressed vanity;

All a gun does is focus an explosion in one direction. You have a class of young strong men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don't need. Generations have been working in jobs they hate, just so they can buy what they don't really need. ~Chuck Palahniuk, Fight Club, Chapter 19

Those long uneven lines Standing as patiently As if they were stretched outside The Oval or Villa Park, The crowns of hats, the sun On moustached archaic faces Grinning as if it were all An August Bank Holiday lark; And the shut shops, the bleached Established names on the sunblinds, The farthings and sovereigns, And dark-clothed children at play Called after kings and queens, The tin advertisements For cocoa and twist, and the pubs Wide open all day-- And the countryside not caring: The place names all hazed over With flowering grasses, and fields Shadowing Domesday lines Under wheat's restless silence; The differently-dressed servants With tiny rooms in huge houses, The dust behind limousines; Never such innocence, Never before or since, As changed itself to past Without a word--the men Leaving the gardens tidy, The thousands of marriages, Lasting a little while longer: Never such innocence again. - MCMXIV

Jake Manheim: Try something else. Try advertising. Harry Levine: I loathe advertising! Bunch of trendy fucks in running clothes spreading disease and dementia. Jake Manheim: Somebody has to do it. Harry Levine: Not me!

You have a class of young strong men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don’t need. Generations have been working in jobs they hate, just so they can buy what they don’t really need. "We don’t have a great war in our generation, or a great depression, but we do, we have a great war of the spirit. We have a great revolution against the culture. The great depression is our lives. We have a spiritual depression.

Empirical evidence suggests that the relationship between the profitability of larger share and smaller share depends on the industry. Exhibit 7-1 compares the rate of return on equity of the largest firms accounting for at least 30 percent of industry sales (leaders) to the rate of return on equity of the medium-sized firms in the same industry (followers). In this calculation small firms with assets less than $500,000 were excluded. Although some of the industries in the sample are overly broad, it is striking that followers were noticeably more profitable than leaders in 15 of 38 industries. The industries in which the followers’ rates of return were higher appear generally to be those where economies of scale are either not great or absent (clothing, footwear, pottery, meat products, carpets) and/or those that are highly segmented (optical, medical and ophthalmic goods, liquor, periodicals, carpets, and toys and sporting goods). The industries in which leaders’ rates of return are higher seem to be generally those with heavy advertising (soap; perfumes; soft drinks; grain mill products, i.e., cereal; cutlery) and/or research outlays and production economies of scale (radio and television, drugs, photographic equipment). This outcome is as we would expect.

Don’t be like a salesman who wears conspicuous clothes. The small percentage he appeals to are not usually good buyers. The great majority of the sane and thrifty heartily despise him. Be normal in everything you do when you are seeking confidence and conviction

You have a class of young strong men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don’t need. Generations have been working in jobs they hate, just so they can buy what they don’t really need.

This has got to be the most poorly named town I've ever visited. There is absolutely no sign of anything even remotely enchanting about it. It's one of the worst cases of false advertising I've seen. I've traveled a lot.Done considerable time in my share of dead-end dumps. Or at least that's what I thought until I came here. I mean,where do people shop for clothing and food? Where do the teens all hang out-the ones who haven't already hopped the first bus out of this godforsaken place? And,more important,where do I catch that very same bus-how soon 'til it leaves?

God damn it, an entire generation pumping gas, waiting tables – slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars, but we won't. We're slowly learning that fact.” ―Tyler Durden,Fight Club (by Chuck Palahniuk)

There’s good reason for such worries. About a year after Pole created his pregnancy prediction model, a man walked into a Minnesota Target and demanded to see the manager. He was clutching an advertisement. He was very angry. “My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?” The manager didn’t have any idea what the man was talking about. He looked at the mailer. Sure enough, it was addressed to the man’s daughter and contained advertisements for maternity clothing, nursery furniture, and pictures of smiling infants gazing into their mothers’ eyes. The manager apologized profusely, and then called, a few days later, to apologize again. The father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some activities in my house I haven’t been completely aware of.” He took a deep breath. “She’s due in August. I owe you an apology.

Advertising has these people chassing cars and clothes they don't need. Generations have been working in jobs they hate, just so they can buy what they don't really need. We don't have a great war in our generation, or a great depression, but we do, we have a great war of the spirit. We have a great revolution against culture. The great depression is our lives. We have a spiritual depression.

That's just the kind of anxiety reality TV hopes to inspire in female viewers. After all, as advertisers have long understood, it's far easier to shill cosmetics and clothing - not to mention Match.com and and Bally Fitness memberships - to insecure women scared of being alone than to it is to self confident people who believe they're beautiful, lovable, and capable of being happy just as they are.

Chuck Palahniuk “Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history. No purpose or place. We have no Great War, No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires and movie gods and rock stars, but we won't

A landmark 2007 report by the American Psychological Association (APA) found girls being sexualized--or treated as "objects of sexual desire... as things rather than as people with legitimate sexual feelings of their own"--in virtually every form of media, including movies, television, music videos and lyrics, video games and the Internet, advertising, cartoons, clothing, and toys. Even Dora the Explorer, once a cute, square-bodied child, got a makeover to make her look more svelte and "hot.

You have a class of young strong men and women, and they want to give their lives something. Advertising has these people chasing cars and clothes they don't need." "We don't have a great war in our generation or a great depression, but we do, we have a great war of the spirit. We have a great war against culture. The great depression is our lives. We have a spiritual depression." "We have to show these men and women freedom by enslaving them and show them courage by frightening them." "Napoleon bragged that he could train men to sacrifice their lives for a scrap of a ribbon.

For too long we have been the playthings of massive corporations, whose sole aim is to convert our world into a gargantuan shopping 'mall'. Pleasantry and civility are being discarded as the worthless ephemera of a bygone age; an age where men doffed their hats at ladies, and children could be counted on to mind your Jack Russell while you took a mild and bitter in the pub. The twinkly-eyed tobacconist, the ruddy-cheeked landlord and the bewhiskered teashop lady are being trampled under the mighty blandness of 'drive-thru' hamburger chains. Customers are herded in and out of such places with an alarming similarity to the way the cattle used to produce the burgers are herded to the slaughterhouse. The principal victim of this blandification is Youth, whose natural propensity to shun work, peacock around the town and aggravate the constabulary has been drummed out of them. Youth is left with a sad deficiency of joie de vivre, imagination and elegance. Instead, their lives are ruled by territorial one-upmanship based on brands of plimsoll, and Youth has become little more than a walking, barely talking advertising hoarding for global conglomerates. ... But now, a spectre is beginning to haunt the reigning vulgarioisie: the spectre of Chappism. A new breed of insurgent has begun to appear on the streets, in the taverns and in the offices of Britain: The Anarcho-Dandyist. Recognisable by his immaculate clothes, the rakish angle of his hat and his subtle rallying cry of "Good day to you sir/ madam!

It was the first time that I had ever been in a town where the working class was in the saddle. Practically every building of any size had been seized by the workers and was draped with red flags and with the red and black flag of the Anarchists; every wall was scrawled with the hammer and sickle and with the initials of the revolutionary parties; almost every church had been gutted and its images burnt. Churches here and there were being systematically demolished by gangs of workmen. Every shop and cafe had an inscription saying that it had been collectivized; even the bootblacks had been collectivized and their boxes painted red and black. Waiters and shop-walkers looked you in the face and treated you as an equal. Servile and even ceremonial forms of speech had temporarily disappeared. Nobody said 'Señor' or 'Don' or even 'Usted'; everyone called everyone else 'Comrade' or 'Thou', and said 'Salud!' instead of 'Buenos días'. Tipping had been forbidden by law since the time of Primo de Rivera; almost my first experience was receiving a lecture from a hotel manager for trying to tip a lift-boy. There were no private motor-cars, they had all been commandeered, and the trams and taxis and much of the other transport were painted red and black. The revolutionary posters were everywhere, flaming from the walls in clean reds and blues that made the few remaining advertisements look like daubs of mud. Down the Ramblas, the wide central artery of the town where crowds of people streamed constantly to and from, the loud-speakers were bellowing revolutionary songs all day and far into the night. And it was the aspect of the crowds that was the queerest thing of all. In outward appearance it was a town in which the wealthy classes had practically ceased to exist. Except for a small number of women and foreigners there were no 'well-dressed' people at all. Practically everyone wore rough working-class clothes, or blue overalls or some variant of militia uniform. All this was queer and moving. There was much in this that I did not understand, in some ways I did not even like it, but I recognized it immediately as a state of affairs worth fighting for...so far as one could judge the people were contented and hopeful. There was no unemployment, and the price of living was still extremely low; you saw very few conspicuously destitute people, and no beggars except the gypsies. Above all, there was a belief in the revolution and the future, a feeling of having suddenly emerged into an era of equality and freedom. Human beings were trying to behave as human beings and not as cogs in the capitalist machine.

Magazine and television advertisements have me subconsciously believing that a sexy airbrushed image can sell a lot more canned tomatoes than without this image. Who’s to say that a dolled up vagina can’t buy me love? Yet this is what we teach our daughters through these images. It’s the makeup, manicures, pedicures, closet full of clothes, the size of our boobs, the perfection of our skin and shininess of our hair – this is what secures us love. We teach our sons to love women who look a certain way. We teach our men to support this belief system, and it’s constantly reinforced by false advertisements. It’s like that one cheesy but lovable song we can’t stop playing. We may forget about it for a while, but the minute we hear it again, it’s on repeat a few hundred times. “How can we be lovers if we can’t be friends?” you may ask. This is a question for Michael Bolton and whoever wrote the lyrics to it.

To anyone who had been there since the beginning it probably seemed even in December or January that the revolutionary period was ending; but when one came straight from England the aspect of Barcelona was something startling and overwhelming. It was the first time that I had ever been in a town where the working class was in the saddle. Practically every building of any size had been seized by the workers and was draped with red flags or with the red and black flag of the Anarchists; every wall was scrawled with the hammer and sickle and with the initials of the revolutionary parties; almost every church had been gutted and its images burnt. Churches here and there were being systematically demolished by gangs of workman. Every shop and cafe had an inscription saying that it had been collectivised; even the bootblacks had been collectivized and their boxes painted red and black. Waiters and shop-walkers looked you in the face and treated you as an equal. Servile and even ceremonial forms of speech had temporarily disappeared. Nobody said 'Sen~or' or 'Don' ort even 'Usted'; everyone called everyone else 'Comrade' or 'Thou', and said 'Salud!' instead of 'Buenos dias'. Tipping had been forbidden by law since the time of Primo de Rivera; almost my first experience was receiving a lecture from a hotel manager for trying to tip a lift-boy. There were no private motor-cars, they had all been commandeered, and the trams and taxis and much of the other transport were painted red and black. The revolutionary posters were everywhere, flaming from the walls in clean reds and blues that made the few remaining advertisements look like daubs of mud. Down the Ramblas, the wide central artery of the town where crowds of people streamed constantly to and fro, the loud-speakers were bellowing revolutionary songs all day and far into the night. And it was the aspect of the crowds that was the queerest thing of all. In outward appearance it was a town in which the wealthy classes had practically ceased to exist. Except for a small number of women and foreigners there were no 'well-dressed' people at all. Practically everyone wore rough working-class clothes, or blue overalls or some variant of militia uniform. All this was queer and moving. There was much in this that I did not understand, in some ways I did not not even like it, but I recognized it immediately as a state of affairs worth fighting for. Also, I believed that things were as they appeared, that this was really a workers' State and that the entire bourgeoisie had either fled, been killed or voluntarily come over to the workers' side; I did not realise that great numbers of well-to-do bourgeois were simply lying low and disguising themselves as proletarians for the time being.

The next four weeks of solitary confinement were among the happiest of Paul's life. The physical comforts were certainly meagre, but at the Ritz Paul had learned to appreciate the inadequacy of purely physical comfort. It was so exhilarating, he found, never to have to make any decision on any subject, to be wholly relieved from the smallest consideration of time, meals, or clothes, to have no anxiety ever about what kind of impression he was making; in fact, to be free. At some rather chilly time in the early morning a bell would ring, and the warder would say, "Slops outside!"; he would rise, roll up his bedding, and dress; there was no need to shave, no hesitation about what tie he should wear, none of the fidgeting with studs and collars and links that so distracts the waking moments of civilized man. He felt like the happy people in the advertisements for shaving soap who seem to have achieved very simply that peace of mind so distant and so desirable in the early morning.

It is important here not to confuse publicity with the pleasure or benefits to be enjoyed from the things it advertises. Publicity is effective precisely because it feeds upon the real. Clothes, food, cars, cosmetics, baths, sunshine are real things to be enjoyed in themselves. Publicity begins by working on a natural appetite for pleasure. But it cannot offer the real object of pleasure and there is no convincing substitute for a pleasure in that pleasure's own terms. The more convincingly publicity conveys the pleasure of bathing in a warm, distant sea, the more the spectator-buyer will become aware that he is hundreds of miles away from that sea and the more remote the chance of bathing in it will seem to him. This is why publicity can never really afford to be about the product or opportunity it is proposing to the buyer who is not yet enjoying it. Publicity is never a celebration of a pleasure-in-itself. Publicity is always about the future buyer. It offers him an image of himself made glamorous by the product or opportunity it is trying to sell. The image then makes him envious of himself as he might be. Yet what makes this self-which-he-might-be enviable? The envy of others. Publicity is about social relations, not objects. Its promise is not of pleasure, but of happiness : happiness as judged from the outside by others. The happiness of being envied is glamour. Being envied is a solitary form of reassurance. It depends precisely upon not sharing your experience with those who envy you. You are observed with interest but you do not observe with interest - if you do, you will become less enviable. ....... The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way : the publicity images steals her love of herself as she is, and offers it back to her for the price of the product.

Champagne?” It was the same waiter. “No thanks,” Cosmo Editor said. “Sure!” As I helped myself, a woman standing with her back to me turned around. It was the person I’d dreaded seeing all night: the Vice President of Marketing for this (major—major) beauty brand. Oh, no. Now my bosses at Lucky had essentially sent me here tonight to kiss up to this powerful, advertising-budget-controlling woman—the Vice President of Marketing, who not only detested me, but had recently seen me on drugs and in my underwear. It all went down on a weekend press trip to the Mayflower Spa in Connecticut, one of the most luxurious retreats on the East Coast. Other beauty editors and I were there for two nights as a guest of Vice President of Marketing and the beauty brand. The first night, there was a fancy dinner. I ate nothing. Then I wobbled back to my deluxe cottage, stripped off my clothes, popped a Xannie bar, boosted it with a strawberry-flavored clonazepam wafer I’d found stuck to a tobacco flake–covered Scooby-Doo fruit snack at the bottom of my grimy Balenciaga, and blacked out on top of the antique four-poster feather-top bed.

But Dave Wain that lean rangy red head Welchman with his penchant for going off in Willie to fish in the Rogue River up in Oregon where he knows an abandoned mining camp, or for blattin around the desert roads, for suddenly reappearing in town to get drunk, and a marvelous poet himself, has that certain something that young hip teenagers probably wanta imitate–For one thing is one of the world's best talkers, and funny too–As I'll show–It was he and George Baso who hit on the fantastically simple truth that everybody in America was walking around with a dirty behind, but everybody, because the ancient ritual of washing with water after the toilet had not occurred in all the modern antisepticism–Says Dave "People in America have all these racks of drycleaned clothes like you say on their trips, they spatter Eau de Cologne all over themselves, they wear Ban and Aid or whatever it is under their armpits, they get aghast to see a spot on a shirt or a dress, they probably change underwear and socks maybe even twice a day, they go around all puffed up and insolent thinking themselves the cleanest people on earth and they're walkin around with dirty azzoles–Isnt that amazing?give me a little nip on that tit" he says reaching for my drink so I order two more, I've been engrossed, Dave can order all the drinks he wants anytime, "The President of the United States, the big ministers of state, the great bishops and shmishops and big shots everywhere, down to the lowest factory worker with all his fierce pride, movie stars, executives and great engineers and presidents of law firms and advertising firms with silk shirts and neckties and great expensive traveling cases in which they place these various expensive English imported hair brushes and shaving gear and pomades and perfumes are all walkin around with dirty azzoles! All you gotta do is simply wash yourself with soap and water! it hasn't occurred to anybody in America at all! it's one of the funniest things I've ever heard of! dont you think it's marvelous that we're being called filthy unwashed beatniks but we're the only ones walkin around with clean azzoles?"–The whole azzole shot in fact had spread swiftly and everybody I knew and Dave knew from coast to coast had embarked on this great crusade which I must say is a good one–In fact in Big Sur I'd instituted a shelf in Monsanto's outhouse where the soap must be kept and everyone had to bring a can of water there on each trip–Monsanto hadnt heard about it yet, "Do you realize that until we tell poor Lorenzo Monsanto the famous writer that he is walking around with a dirty azzole he will be doing just that?"–"Let's go tell him right now!"–"Why of course if we wait another minute...and besides do you know what it does to people to walk around with a dirty azzole? it leaves a great yawning guilt that they cant understand all day, they go to work all cleaned up in the morning and you can smell all that freshly laundered clothes and Eau de Cologne in the commute train yet there's something gnawing at them, something's wrong, they know something's wrong they dont know just what!"–We rush to tell Monsanto at once in the book store around the corner. (Big Sur, Chap. 11)

The bourgeois democracy which the imperialists and reactionaries try to force upon other people is anti-popular “democracy” which allows a handful of exploiting class members to exercise the full scope of democracy and dictatorship over the working masses. Bourgeois democracy, which harshly suppresses the struggle of the broad working masses for democratic freedom and the right to survive, can never be true democracy. The imperialists and reactionaries are advertising the bourgeois parliamentary system and the bourgeois multi-party system as “democracy”. However, in such systems big monopolists are the real behind-the-scenes manipulators of politics. When they find even the formal parliamentary system or the multi-party system to be an obstacle to their reactionary rule, the imperialists and reactionaries immediately overthrow it and resort to overt fascist rule. There is clear historical evidence of this. The popular character of socialist democracy and the anti-popular character of bourgeois democracy are manifest with regard to human rights. In our socialist society, which regards man as most precious, human rights are fully guaranteed by law; not the slightest practice infringing upon them is tolerated. In our country full rights for the people, ranging from the rights to employment, food, clothing and housing to the rights to education and medical care, are guaranteed. No other such country can be found in the world. The imperialists and reactionaries, posing as the “champions of human rights”, are now vilifying socialism, but it is they alone who are violating human rights. The imperialists and reactionaries who commit political terrorism against innocent people and social figures demanding freedom and democracy, and who deprive the working people of their elementary democratic freedom and right to exist, have no entitlement to talk about human rights.

Almost all my clothes are secondhand. The reason: I cannot justify the huge amount of water, fossil fuels, and chemicals that go into manufacturing, shipping, displaying, and advertising the clothes that fill our malls. Killing the planet so I can look fashionable just does not seem like a good trade-off.

The exploitative sexual caste system could not be perpetuated without the consent of the victims as well as of the dominant sex, and such consent if obtained through sex role socialization - a conditioning process which beings to operate the moment we are born, and which is enforced by most institutions. Parents, friends, teachers, textbook authors and illustrators, advertisers, those who control the mass media, toy and clothes manufacturers, professionals such a doctors and psychologists - all contribute to the socialization process. This happens through dynamics that are largely uncalculated and unconscious, yet which reinforce the assumptions, attitudes, stereotypes, customs, and arrangements of sexually hierarchical society. The fact of womne's low caste status has been - and is - disguised. It is masked, first of all, by sex role segregation, as in a ghetto, for it makes possible the delusion that women should be "equal but different". Sexual caste is hidden also by the fact that women have various forms of *derivative status* as a consequence of relationships with men. That is, women have duality of status, and the derivative aspect of this status - for example, as daughters and wives - divides us against each other and encourages identification with patriarchal institutions which serve the interests of men at the expense of women. Finally sexual caste is hidden by ideologies that bestow false identities upon women and men. Patriarchal religion has served to perpetuate all of these dynamics of delusion, naming them "natural" and bestowing its supernatural blessings upon them. The system has been advertised as "according to the divine plan".

The United States was unique among Western nations in offering girls classical instruction on a large scale. Hundreds of new female academies instructed their students in the classical languages. Between 1810 and 1870 more than half the catalogs of female academies advertised the teaching of Greek, Latin or both. In 1841 young Harriot Horry Rutledge wrote: Dear Mamma I am reading the Roman History. I followed Greece to where it became a Roman Province. Aunt H says I am fonder of those grim old warriors than of my pretty smiling doll, she says it is because I have not to make them clothes, but it is not, it is because it has life and spirit in it.

Hoping to create a little prestige, some retailers develop and advertise premium clothes sub-brands. In 2006, Myer, one of Australia’s largest retailers, launched a fashion line by top designer Wayne Cooper, known as ‘Wayne by Wayne Cooper Collection’. In 2010, Tesco launched a high-end fashion range, F&F, following Asda, who have created the most successful retail clothing sub-brand, George, by well-known British designer George Davies, which is worth $1.6 billion and is being rolled out in Wal-Marts across North America.

Memory is subjected to a psychological process consisting of the recall of an event. When recalling an event from memory, distortion and selection of certain cues take place. When emphasis is placed on a cue, the cue becomes more and more dominant because of the positive feedback involved in the conditioning. The more sexually stimulating the fantasy becomes, the greater the likelihood that the progression to a masturbatory fantasy will occur. Consequently, through conditioning, it is the fantasy itself that becomes more and more erotically arousing. McGuire et al. (1965) offered a paraphilic case example to illuminate this fantasy progression. A 17-year-old male had witnessed a young girl changing clothes through an open window. He was initially stimulated by this encounter and subsequently took to masturbating while remembering the incident. With the passage of time, the memory of the actual event became vague. However, advertisements and shop window displays of women’s lingerie continually reminded him of the initial image. These visual cues were used as part of his fantasy and, through the course of 3 years, his sexual interests in women gradually and consistently changed to include an erotic fascination with female undergarments. To sustain his paraphilic fantasy, the man either bought or stole these items.

In the spring of 2002, popular clothing retailer Abercrombie & Fitch decided to, as they say, fuck around and find out. The company’s latest round of overpriced clothing included an assortment of Asian-themed novelty graphic T-shirts advertising fictional businesses. One of the designs, the one most people seem to remember, was for “Wong Brothers Laundry Service,” evoking stereotypically cheap Chinatown labor, bachelor societies, and Ancient Chinese Secrets.

The plastic world has colonized us. When we climb into the car, airplane, board ships, when we purchase contemporary cuisines, get involved in the television world, from the studio and materials up the image of the world, we enter the world of artificial chemical universes, those of the cinema and their advertisements, of what we should buy and acquire. It is like this with the café-bars and discos, in other words the pleasure of children, and the same with the food that we consume, and the hospitals and schools, the hotels, all chemicals, a substitute. The ventilation of hotels without windows, the doors without keys, similarly the walls and doors and beds and baths, the water, the carpet and the floors. Everything a sham, paradises for allergies. One can say the same of the tones and music, and the attack on clothing cannot be overlooked, as well as the attitude of men resulting from it. The computers are made of this material and therewith our thought, our memory, the simulation of life. And thus life in genetic research begins and ends as a plastic creation and plastic death. Already the announcement has come to us that the museum bring the entire program closer to us on video screens, enlarged, interpreted, free and democratic and individually accessible. We will live in Leonardo’s world. The ground is prepared, now begins the attack on the blood. Much strength will be necessary to survive it.

Excluding the language barrier, the worst thing in Brazil is being a woman in a very male dominated, looks obsessed culture. I thought the United States was bad when it came to presenting girls with unrealistic body expectations. Brazil is so much worse. Now that I’m raising a daughter, I realize just how bad it is. All girls are called princessa and told not to cry because it’s ugly (Não chora! Vai ficar feia!). I could not find baby girls clothes in any other colour than pink. Toddlers go with their moms to the salons and get mani-pedis. On billboards, in magazines, everywhere you see advertisements for plastic surgery that you can pay for in 20 instalments! Brazil has more plastic surgeries per capita than any country in the world. It will be an uphill battle to raise a girl who does not think makeup is necessary for the gym.

The display of opulence characteristic of elite attire in the Middle Ages and Renaissance gave way to a new ideal of understatement: the courtly display that advertised the divine right of kings and queens yielded to a new aristocratic wardrobe. In this new political context, high social status began to be associated with industriousness, competence, and enlightened reason as opposed to noble birth and honor, and it was marked by a new understated elite style. Men still distinguished themselves through their attire, but the mark of elite status was in subtle refinements rather than conspicuous adornment. In many respects, this shift was a way of preserving elitism under the guise of attacking it: advances in manufacturing and trade along with a growing market in secondhand clothing had made many formerly rare adornments and luxuries more widely available, diluting their value as signs of exclusive privilege. The new status symbols of elegance, by contrast, required education and acculturation, which were much harder to fake.

The goals set by Stanton, Truth, and Anthony that were achieved during the twentieth-century long after their deaths were audacious. Because of these pioneers and the activists who followed them, women can now own property; divorce an abusive husband; vote; be elected to public office; be professors, executives, or astronauts; fly planes; and wear clothes that would have shocked everyone who lived in the nineteenth century (when women's ankles weren't supposed to be seen). All of these are solid and necessary gains, but today, even in states whose laws declare that breastfeeding cannot be considered "indecent exposure," the harassment of mothers for breastfeeding their babies when they leave their homes continues to a degree that is simply unacceptable. This rudeness to strangers and their babies can and must be stopped. In the nineteenth century, most U.S. mothers—if their health was good— nursed their babies, and people took it for granted that this elemental, nurturing act would have to take place as women traveled. I think it would have been hard for people in the nineteenth century to anticipate that advertising and marketing campaigns by infant formula companies would become the dominant factor in parents' decisions about infant feeding and that infant formula companies could so easily convince the medical profession to become the first promoters of their products.

And everywhere you looked there were throngs of book characters, dressed in clothes from every era imaginable: a man in a toga surrounded by a gaggle of girls in dresses with enormous crinolines and ruffs, soldiers marching past them with laser guns, magicians in colorful hats, businesswomen in court shoes and trouser suits, orcs with grotesque misshapen faces. Fairies with dragonfly wings buzzed in and out of the crowd. A goose with a tiny boy riding on its back pecked at the instant happy endings, and was shooed away loudly by the fat lady. Then I spotted a tomcat wearing a pair of riding boots and walking on its hind legs, and followed it through the crowd until it disappeared into a pub called the Inkpot. Not really fancying the "ink cocktail" being advertised on a board outside, I decided to keep walking.

The goals set by Stanton, Truth, and Anthony that were achieved during the twentieth-century long after their deaths were audacious. Because of these pioneers and the activists who followed them, women can now own property; divorce an abusive husband; vote; be elected to public office; be professors, executives, or astronauts; fly planes; and wear clothes that would have shocked everyone who lived in the nineteenth century (when women's ankles weren't supposed to be seen). All of these are solid and necessary gains, but today, even in states whose laws declare that breastfeeding cannot be considered "indecent expo-sure," the harassment of mothers for breastfeeding their babies when they leave their homes continues to a degree that is simply unacceptable. This rudeness to strangers and their babies can and must be stopped. In the nineteenth century, most U.S. mothers—if their health was good— nursed their babies, and people took it for granted that this elemental, nurturing act would have to take place as women traveled. I think it would have been hard for people in the nineteenth century to anticipate that advertising and marketing campaigns by infant-formula companies would become the dominant factor in parents' decisions about infant feeding and that infant-formula companies could so easily convince the medical profession to become the first promoters of their products.

I hate that she’s a walking contradiction. Her clothes and body advertise her slut status, but that face… It makes me weak. I fucking hate being weak.

Not all clothing had to wait for its aristocratic owner’s demise to be sold on to playhouses. Fashion at court changed rapidly, and that which had cost the equivalent of a large town house to buy could appear upon the back of the most ambitious only a handful of times before appearing passé. For those like Robert Dudley, patron of one of the acting companies, handing on such clothes could form part of his financial support package, perhaps in lieu of cash for private performances. It was also possible for such public display of his recently worn clothing to be seen as advertising and promoting his standing among the populace. The stage was a fashion show and a window on to the rarefied world of court and courtiers. It held much the same appeal as the Hollywood glamour films of the 1930s and the more modern celebrity lifestyle shows. The

Secret Stories, which advertised name-brand lingerie at discount prices, had nothing to worry about: the same kind of shops were doing fine in the malls of Riyadh and Abu Dhabi. Neither, for that matter, did Chantal Thomass or La Perla. Hidden all day in impenetrable black burkas, rich Saudi women transformed themselves by night into birds of paradise with their corsets, their see-through bras, their G-strings with multicolored lace and rhinestones. They were exactly the opposite of Western women, who spent their days dressed up and looking sexy to maintain their social status, then collapsed in exhaustion once they got home, abandoning all hope of seduction in favor of clothes that were loose and shapeless. All

Soft Structured Carries (SSC) OK when baby can sit unassisted. A soft structured carrier has buckles, straps, and snaps. The waist belt and shoulder straps are padded and connect with buckles. It can be put on quickly once the belts and buckles are figured out. Some manufacturers advertise wearing tiny infants in their SSC but, unless there is a separate crotch or bottom piece or the crotch or bottom piece is adjustable, it is not recommended to carry a newborn in a soft structured carrier. Most SSCs on the market are NOT adequate for a newborn and therefore we recommend against using a SSC with newborns. Anything you add to the carrier to make it work (rolled up receiving blankets, towels, cloth diapers, etc) for a newborn is also adding a potential hazard. A baby should not lay sideways in the cradle carry or cradle hold in a soft structured carrier. Most SSC are best used from about 6 months of age on.

Tugging at his collar to loosen it, he pushed at the half-open door and entered the room. Miss Hathaway stood near the doorway, waiting with tightly leashed impatience, while Merripen remained a dark presence in the corner. As Cam approached and looked into her upturned face, the panic dissolved in a curious rush of heat. Her blue eyes were smudged with faint lavender shadows, and her soft-looking lips were pressed into a tight seam. Her hair had been pulled back and pinned, dark and shining against her head. That scraped-back hair, the modest restrictive clothing, advertised her as a woman of inhibitions. A proper spinster. But nothing could have concealed her radiant will. She was … delicious. He wanted to unwrap her like a long-awaited gift. He wanted her vulnerable and naked beneath him, that soft mouth swollen from hard, deep kisses, her pale body flushed with desire.

Now we were standing around holding hands and not much was going on. I began to think of words I had known, just for fun, to fill up the blank space in my head. Couch, I thought. Cuisinart, I thought. The words felt different right now than they had before. They meant a little less, held a little less, but seemed somehow fuller: I had never really noticed how much sound there was in a word. The way it filled your mouth up with emptiness, a sort of loosened emptiness that you could tongue, an emptiness you could suck on like a stone. Stomach, I thought. Variety, I thought. Expectation. Intimation. Infiltration. Infiltration: I tongued that one further. I knew it had a hostile aspect, like someone breaking into your house or posing as someone you should trust. But it also had a lovely sound, a kind of tapered point and a gently ruffled edge, and as I repeated it over and over in my mouth it took on a really great flavor and I thought of water filtering in and out of a piece of fabric, back and forth, moving between, soaking it and washing out, soaking in and taking with it pale tremors of color, memory, resistance, all that stuff, until I felt like one of those pieces of cloth on the television commercials that got washed with the name-brand cleanser and is now not only white, but silky and mountain-scented.

That's just the kind of anxiety reality TV hopes to inspire in female viewers. After all, as advertisers have long understood, it's far easier to shill cosmetics and clothing - not to mention Match.com and and Bally Fitness memberships - to insecure women scared of being alone than to it is to self confident people who believe they're beautiful, lovable, and capable of being happy just as they are.

repeatedly despite my feeble protestations. I would soon discover—perhaps the last person in America to do so—that this film was part of an entire ecosystem—books, clothes, jewelry, accessories—designed to support the launch of a new doll named, you guessed it, McKenna.

By the late ’50s, teenagers were a targeted new market, an advertising windup. “Teenager” comes from advertising; it’s quite cold-blooded. Calling them teenagers created a whole thing amongst teenagers themselves, a self-consciousness. It created a market not just for clothes and cosmetics, but also for music and literature and everything else; it put that age group in a separate bag. And there was an explosion, a big hatch of pubescents around that time. Beatlemania and Stone mania. These were chicks that were just dying for something else. Four or five skinny blokes provided the outlet, but they would have found it somewhere else.

Legitimately rich guys don’t go on reality shows full of clout-chasing girls whose entire dream in life is to advertise clothes that are so cheaply made they would probably dissolve in the rain.

In fact, the culture of innovation is so pure and so stridently noble that it often sounds like advertising. You hear about the startup that is going to help with sanitation in African cities; the one that’s going to print out prosthetic hands for disabled children; the one that’s procuring clothes for homeless children. “We’re with people who are curing cancer in a different way, and changing banking technology, and helping folks who can’t see anymore,” says a woman in a short YouTube video about MassChallenge. Inno is going to solve global warming. Inno is coming up with new treatments for autism. Inno is so inherently moral that there is even a UNICEF Innovation team; dial up its homepage and you will encounter the following introductory sentence: “In 2015, innovation is vital to the state of the world’s children.” The fog of righteousness surrounding this concept is so thick it allows all manner of absurdly altruistic claims. “Can startups help solve Boston’s Biggest Problems?” asked an email I received last spring. Of course they can! The group that sent it, CityStart Boston (“Leveraging the Innovation Community to Tackle Civic Issues”), announced plans to mobilize “the entire Boston startup ecosystem” to “collaborate to develop viable ventures designed…” Wait! Stop here for a moment, reader, and try to guess: in what way is the startup ecosystem going to collaborate to solve Boston’s biggest problems? If you guessed “to enhance innovation in Boston’s neighborhoods,” you were right. Startups are going to collaborate to enhance startups.

existence were muddled; there was none of the adrenaline of combat, and none of the clarity. Talking heads were always screaming on the news. Everyone was seemingly in a competition to be the most offended or outraged by some political scandal or social issue, and the debates raged amid the billboards and commercials of a trillion-dollar advertising industry hawking designer clothes, fast food, and pharmaceuticals. People

So the Formula One driver has a dual status: he is both an automatic terminal of the most refined technical machinery, a technical operator, and he is the symbolic operator of crowd passions and the risk of death. The paradox is the same for the motor companies, caught as they are between investment and potlatch. Is all this a calculated — and hence rational — investment (marketing and advertising)? Have we here a mighty commercial operation, or is the company spending inordinate sums, far beyond what is commercially viable, to assuage a passion for prestige and charisma (there is also a manufacturers' world championship)? In this confrontation between manufacturers, isn't there an excessive upping of the stakes, a dizzying passion, a delirium? This is certainly the aspect which appeals, in the first instance, to the millions of viewers. In the end, the average TV viewer has doubtless never been aware that McLaren is a flagship for Honda. And I am not sure he or she is tempted to play the Formula One driver in ordinary life. The impact of Formula One lies, then, in the exceptional and mythic character of the event of the race and the figure of the driver, and not in the technical or commercial spin-offs. It is not clear why speed would be both severely limited and morally condemned in the public domain and, at the same time, celebrated in Formula One as never before, unless there is an effect of sublime compensation going on here. Formula One certainly serves to popularize the cult of the car and its use, but it does much more to maintain the passion for absolute difference — a fundamental illusion for all, and one which justifies all the excesses. In the end, however, hasn't it gone about as far as it can? Isn't it close to a final state, a final perfection, in which all the cars and drivers, given the colossal resources deployed, would, in a repetitive scenario, achieve the same maximum performance and produce the same pattern in each race? If Formula One were merely a rational, industrial performance, a test-bed for technical possibilities, we should have to predict that it would simply burn itself out. On the other hand, if Formula One is a spectacle, a collective, passionate (thoug h perfectly artificial) event, embracing the multiple screens of technological research, the living prosthesis of the driver, and the television screens into which the viewers project themselves, then it certainly has a very fine future. In a word, Formula One is a monster. Such a concentration of technology, money, ambition and prestige is a monster (as is the world of haute couture, which is equally abstract, and as far removed from real clothing as Formula One is from road traffic). Now, monsters are doomed to disappear, and we are afraid they might be disappearing. But we are not keen, either, to see them survive in a domesticated, routinized form. In an era of daily insignificance — including the insignificance of the car and all its constraints — we want at least to save the passion of a pure event, and exceptional beings who are permitted to do absolutely anything.

Nothing you do is morally neutral. Your clothing, your diet, the way you speak, even the kinds of thoughts you allow yourself to think—none of these are neutral. They are for good or ill, one way or another. There certainly is no moral neutrality in the sorts of images and ideas you choose to spend several hours a day passively ingesting. You are either being hurt or helped by them. Most of the time, you’re hurt. We often pretend not to believe or understand this simple concept. When St. Paul said, “Whatever you do, do it all for the glory of God,” we imagine that he meant to include a disclaimer, but somehow forgot: Whatever you do—except for the thing that you spend the majority of your free time doing, and that influences human behavior to such an extent that companies spend billions of dollars advertising through it—do it for the glory of God. Quite a boneheaded oversight on the great apostle’s part. Or else a boneheaded interpretation on ours. Here’s a question: If TV is such a neutral thing, if it’s “not a big deal,” then why do we defend our TV-watching habits so passionately? Why do we consider it “unrealistic” to curtail those habits? Because TV is not neutral. Entertainment is a force. It moves us. That’s why we value it so highly. That’s why we spend hours a day with it. That’s why actors in this country make millions of dollars. We value what they do more than we value pretty much anything else. There is much to be said about that fact, but you cannot pretend it shows TV is morally insignificant.

Look around. Society is filled with highly engineered versions of reality that are more attractive than the world our ancestors evolved in. Stores feature mannequins with exaggerated hips and breasts to sell clothes. Social media delivers more “likes” and praise in a few minutes than we could ever get in the office or at home. Online porn splices together stimulating scenes at a rate that would be impossible to replicate in real life. Advertisements are created with a combination of ideal lighting, professional makeup, and Photoshopped edits—even the model doesn’t look like the person in the final image. These are the supernormal stimuli of our modern world. They exaggerate features that are naturally attractive to us, and our instincts go wild as a result, driving us into excessive shopping habits, social media habits, porn habits, eating habits, and many others.

If the consumer society no longer produces myth, this is because it is itself its own myth. The Devil, who brought Gold and Wealth (the price of which was our soul), has been supplanted by Affluence pure and simple. And the pact with the Devil has been supplanted by the contract of Affluence. Moreover, just as the most diabolical aspect of the Devil has never been his existing, but his making us believe that he exists, so Affluence does not exist, but it only has to make us believe it exists to be an effective myth. Consumption is a myth. That is to say, it is a statement of contemporary society about itself, the way our society speaks itself. And, in a sense, the only objective reality of consumption is the idea of consumption; it is this reflexive, discursive configuration, endlessly repeated in everyday speech and intellectual discourse, which has acquired the force of common sense. Our society thinks itself and speaks itself as a consumer society. As much as it consumes anything, it consumes itself as consumer society, as idea. Advertising is the triumphal paean to that idea. This is not a supplementary dimension; it is a fundamental one, for it is the dimension of myth. If we did nothing but consume (getting, devouring, digesting), consumption would not be a myth, which is to say that it would not be a full, self-fulfilling discourse of society about itself, a general system of interpretation, a mirror in which it takes supreme delight in itself, a utopia in which it is reflected in advance. In this sense, affluence and consumption – again, we mean not the consumption of material goods, products and services, but the consumed image of consumption – do, indeed, constitute our new tribal mythology – the morality of modernity. Without that anticipation and reflexive potentialization of enjoyment in the ‘collective consciousness’, consumption would merely be what it is and would not be such a force for social integration. It would merely be a richer, more lavish, more differentiated mode of subsistence than before, but it would no more have a name than ever it did before, when nothing designated as collective value, as reference myth what was merely a mode of survival (eating, drinking, housing and clothing oneself) or the sumptuary expenditure (finery, great houses, jewels) of the privileged classes. Neither eating roots nor throwing feasts was given the name ‘consuming’. Our age is the first in which current expenditure on food and ‘prestige’ expenditure have both been termed consumption by everyone concerned, there being a total consensus on the matter. The historic emergence of the myth of consumption in the twentieth century is radically different from the emergence of the technical concept in economic thinking or science, where it was employed much earlier. That terminological systematization for everyday use changes history itself: it is the sign of a new social reality. Strictly speaking, there has been consumption only since the term has ‘passed into general usage’. Though it is mystifying and analytically useless – a veritable ‘anti-concept’ indeed – it signifies, nonetheless, that an ideological restructuring of values has occurred. The fact that this society experiences itself as a consumer society must be the starting point for an objective analysis

By this time (in mid-2012) the country had been without a functioning government for more than twenty years, and the city was a byword for chaos, lawlessness, corruption, and violence. But this wasn’t the Mogadishu we saw. Far from it: on the surface, the city was a picture of prosperity. Many shops and houses were freshly painted, and signs on many street corners advertised auto parts, courses in business and English, banks, money changers and remittance services, cellphones, processed food, powdered milk, cigarettes, drinks, clothes, and shoes. The Bakara market in the center of town had a monetary exchange, where the Somali shilling—a currency that has survived without a state or a central bank for more than twenty years—floated freely on market rates that were set and updated twice daily. There were restaurants, hotels, and a gelato shop, and many intersections had busy produce markets. The coffee shops were crowded with men watching soccer on satellite television and good-naturedly arguing about scores and penalties. Traffic flowed freely, with occasional blue-uniformed, unarmed Somali National Police officers (male and female) controlling intersections. Besides motorcycles, scooters, and cars, there were horse-drawn carts sharing the roads with trucks loaded above the gunwales with bananas, charcoal, or firewood. Offshore, fishing boats and coastal freighters moved about the harbor, and near the docks several flocks of goats and sheep were awaiting export to cities around the Red Sea and farther afield. Power lines festooned telegraph poles along the roads, many with complex nests of telephone wires connecting them to surrounding buildings. Most Somalis on the street seemed to prefer cellphones, though, and many traders kept up a constant chatter on their mobiles. Mogadishu was a fully functioning city.

A few days later, I was hunting under the bathroom sink for a bottle of window cleaner. Which I had, in my naivete, assumed only cleaned windows. As per the label. While cleaning the mirror I’d been using the kitchen cleaner, which had falsely labeled itself as “all-purpose.” It was not all-purpose and made bathroom mirrors streaky. “Deceitful advertising,” I mumbled to myself. Once I found the window cleaner, the internet recommended I not use paper towels but since this wasn’t 1996, we didn’t have any newspaper. I also highly doubted that Tyler had microfiber cloths. The paper towels worked well enough. Which freed me up to indulge in one of my favorite pastimes: daydreaming about Tyler. It was one of the few ways to make chores entertaining. I imagined him coming home, finding me in the bathroom, washing the mirror. He would sneak in behind me, wrapping his arms around my waist, nuzzling my neck. I’d lean against his brawny frame, loving the way he felt and how he touched me. Shivers of anticipation would rack my frame, making me rely on his strength to keep me upright. Then he’d whisper words hotly against my ear. “There’s something I want to ask you.” My rib cage would constrict my breathing, my heart speeding like a jackhammer. “Yes?” “Madison . . . how did you get the mirror so clean?” Ugh. It had been so long since I’d been with someone that even my fantasies were lame.

This unnatural condition is part of our sad heritage of sin, but in our day it is aggravated by our whole way of life. Advertising is largely based upon this habit of pretense. “Courses” are offered in this or that field of human learning frankly appealing to the victim’s desire to shine at a party. Books are sold, clothes and cosmetics are peddled, by playing continually upon this desire to appear what we are not. Artificiality is one curse that will drop away the moment we kneel at Jesus’ feet and surrender ourselves to His meekness. Then we will not care what people think of us so long as God is pleased.

If we take the word “need” to mean something basic to human survival—food, shelter, clothing—or basic to human contentment—peace, love, safety, companionship, intimacy, a sense of fulfillment—these will be sought and found by people whether or not there is advertising. In fact, advertising intervenes between people and their needs, separates them from direct fulfillment and urges them to believe that satisfaction can be obtained only through commodities.

We walked home in the cold afternoon past Franklin Simon's windows, where the children of all nations revolved steadily in the light. Most of the stores were concentrating on the gift aspect of the Nativity, displaying frankincense, myrrh, and bath salts, but Franklin Simon advertised the Child Himself, along with a processional of other children of assorted races, lovely to behold. We stood and watched passers-by take in this international and interracial scene, done in terms of childhood, and we observed the gleam in the eyes of colored people as they spotted the little colored child in with the others. There hasn't been a Christmas like this one since the first Christmas--the fear, the suffering, the awe, the strange new light that nobody understands yet. All the traditional characteristics of Christmas are this year in reverse: instead of the warm grate and the happy child, in most parts of the world the cold room and the starveling. The soldiers of the triumphant armies return to their homes to find a hearty welcome but an unfamiliar air of uneasiness, uncertainty, and constraint. They find, too, that people are groping toward something which still has no name but which keeps turning up--in department-store windows and in every other sort of wistful human display. It is the theme concealed in the victory which the armies of the democracies won in the field, the yet unclaimed triumph: justice among men of all races, a world in which children (of whatever country) are warm and unafraid. It seems too bad that men are preparing to blow the earth to pieces just as they have got their hands on a really first-rate idea. Our Christmas greetings this year are directed to the men and women who will represent the people of the world at the meeting of the United Nations Organization in January. We send them best wishes and a remembrance of that first Christmas. Our hope is that they will shed the old robes which have adorned dignitaries for centuries and put on the new cloth that fits one man as well as another, no matter where he lives on this worried and all too shatterable earth.

to find a bear and try their best to convert them to join their respective religions. Later they gather to discuss their experiences. The priest begins: “I found the bear, read to him from the catechism, and blessed him with holy water. He’s having his first communion next week”. The minister then said, “The bear I found was so mesmerized by my teaching of the Holy Word that he let me baptize him then and there.” The priest and the minister looked at the Rabbi expectantly. He had bruises and blood in his clothes, “In hindsight, I shouldn’t have begun with the circumcision.” Book Advertisement “Encyclopaedia Britannica for Sale Complete set

The Combat Perspex The historical past of the Perspex Sheet is entrancing. The story backtracks to 1843 when the primary acrylic harsh corrosive was made. Nonetheless, it wasn't until 1933 that the German physicist Otto Rohm patented and enlisted the model identify plexiglas. That is important on the grounds that what is usually considered Plexiglas has gotten to be such a household unit word, as an illustration Kleenex, that it might have been missed that Plexiglas was previously a patented name. From that time acrylic glass was utilized for submarine periscopes and firearm turrets for planes. Since that point acrylic glass has became a household merchandise. There's a extensive blended bag of employments for Perspex Sheets. A mix of home windows perspex sheet is produced out of them materials incorporating flying machine windows, police home windows, and race auto home windows. Utilizing Perspex sheets inside race autos will assist make them lighter - and speedier than utilizing glass. Advertising and store signs are incessantly produced out of colored and clear acrylic and really material materials are created out of acrylic sheets, as the thermoplastic may very well be folded. Furthermore, Perspex Sheet are utilized as specialists mediums and additionally use for surrounding. Perspex sheets can likewise be made into furnishings. Perspex Sheets have such a wide mixture of employments. Another one of many uses of Perspex is on sun beds and different places where UV rays are required. Perspex is also availed in UV grade which is mainly a type of Perspex that enables transmission of UV rays. It's mostly used in locations where UV rays are required to penetrate.In case you have an thought of how Perspex appears like, you might need a really arduous time trying to image someone sporting a garment constituted of it. That is where the coloured Perspex comes into play. It is not solely used to make clothes but in addition shoes and baggage. There are actually two sorts of plastics.Thermoset that's a plastic which is structured right into a perpetual form,plus thermoplastic that is versatile and may very well be reshaped. Poly methyl methacrylate is a thermoplastic that is clear. PMMA is blandly reputed to be a glass acrylic. Several brand names are Plexiglas, Lucite and Perspex. PMMA is as a better price elective to polycarbonate (LAPTOP). An alternate profit which P.M.M.A possess over PC is the unfortunate deficiency of conceivably hurtful bisphenol A sub-units current in polycarbonate.