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market demographic. “To this day, Clive Davis, who was the president of CBS, claims it was his brainchild to move aggressively into Black music,” critic Nelson George suggests in his book The Death of Rhythm and Blues, citing an inflammatory report submitted to CBS on May 11, 1972, by the Harvard University Business School titled, “A Study of the Soul Music Environment Prepared for Columbia Records Group.” 98 “The growth of CBS's involvement in Black music in the years following the Harvard Report was immense,” George writes. “In 1971, the CBS roster included two cutting-edge Black artists, Sly and the Family Stone and Santana,” but, “by 1980, it had
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