Chris Voss Quotes

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He who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Conflict brings out truth, creativity, and resolution.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
If you approach a negotiation thinking the other guy thinks like you, you are wrong. That's not empathy, that's a projection.
Chris Voss (Never Split the Difference: Negotiating As If Your Life Depended On It)
The beauty of empathy is that it doesn’t demand that you agree with the other person’s ideas
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Hope is not a strategy
Chris Voss (Never Split the Difference: Negotiating As If Your Life Depended On It)
Negotiate in their world. Persuasion is not about how bright or smooth or forceful you are. It’s about the other party convincing themselves that the solution you want is their own idea. So don’t beat them with logic or brute force. Ask them questions that open paths to your goals. It’s not about you.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Negotiation is not an act of battle; it’s a process of discovery. The goal is to uncover as much information as possible.         ■
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Another simple rule is, when you are verbally assaulted, do not counterattack. Instead, disarm your counterpart by asking a calibrated question.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Psychotherapy research shows that when individuals feel listened to, they tend to listen to themselves more carefully and to openly evaluate and clarify their own thoughts and feelings.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Research shows that the best way to deal with negativity is to observe it, without reaction and without judgment. Then consciously label each negative feeling and replace it with positive, compassionate, and solution-based thoughts. One
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
The fastest and most efficient means of establishing a quick working relationship is to acknowledge the negative and diffuse it.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
The positive/playful voice: Should be your default voice. It’s the voice of an easygoing, good-natured person. Your attitude is light and encouraging. The key here is to relax and smile while you’re talking.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
By repeating back what people say, you trigger this mirroring instinct and your counterpart will inevitably elaborate on what was just said and sustain the process of connecting.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Playing dumb is a valid negotiating technique, and
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Mirrors work magic. Repeat the last three words (or the critical one to three words) of what someone has just said. We fear what’s different and are drawn to what’s similar. Mirroring is the art of insinuating similarity, which facilitates bonding. Use mirrors to encourage the other side to empathize and bond with you, keep people talking, buy your side time to regroup, and encourage your counterparts to reveal their strategy.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
When the pressure is on, you don’t rise to the occasion—you fall to your highest level of preparation.
Chris Voss
This is listening as a martial art, balancing the subtle behaviors of emotional intelligence and the assertive skills of influence, to gain access to the mind of another person. Contrary to popular opinion, listening is not a passive activity. It is the most active thing you can do. Once
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Though the intensity may differ from person to person, you can be sure that everyone you meet is driven by two primal urges: the need to feel safe and secure, and the need to feel in control. If you satisfy those drives, you’re in the door.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
The last rule of labeling is silence. Once you’ve thrown out a label, be quiet and listen.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
The person across the table is never the problem. The unsolved issue is. So focus on the issue. This is one of the most basic tactics for avoiding emotional escalations. Our culture demonizes people in movies and politics, which creates the mentality that if we only got rid of the person then everything would be okay. But this dynamic is toxic to any negotiation.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
The Rule of Three is simply getting the other guy to agree to the same thing three times in the same conversation. It’s tripling the strength of whatever dynamic you’re trying to drill into at the moment. In doing so, it uncovers problems before they happen. It’s really hard to repeatedly lie or fake conviction.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
There are actually three kinds of “Yes”: Counterfeit, Confirmation, and Commitment.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Yes,” as I always say, is nothing without “How?
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
It’s a phenomenon (and now technique) that follows a very basic but profound biological principle: We fear what’s different and are drawn to what’s similar. As the saying goes, birds of a feather flock together. Mirroring, then, when practiced consciously, is the art of insinuating similarity. “Trust me,” a mirror signals to another’s unconscious, “You and I—we’re alike.” Once
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
I was employing what had become one of the FBI’s most potent negotiating tools: the open-ended question. Today,
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
What does a good babysitter sell, really? It’s not child care exactly, but a relaxed evening. A furnace salesperson? Cozy rooms for family time. A locksmith? A feeling of security. Know the emotional drivers and you can frame the benefits of any deal in language that will resonate. BEND
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
THAT’S RIGHT” IS GREAT, BUT IF “YOU’RE RIGHT,” NOTHING CHANGES
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
No deal is better than a bad deal.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Labeling has a special advantage when your counterpart is tense. Exposing negative thoughts to daylight—“It looks like you don’t want to go back to jail”—makes them seem less frightening.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Truly effective negotiators are conscious of the verbal, paraverbal (how it’s said), and nonverbal communications that pervade negotiations and group dynamics. And they know how to employ those subtleties to their benefit. Even changing a single word when you present options—like using “not lose” instead of “keep”—can unconsciously influence the conscious choices your counterpart makes.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
the Black Swan symbolizes the uselessness of predictions based on previous experience. Black Swans are events or pieces of knowledge that sit outside our regular expectations and therefore cannot be predicted.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
I’ve spent a lot of time talking about the psychological judo that I’ve made my stock in trade: the calibrated questions, the mirrors, the tools for knocking my counterpart off his game and getting him to bid against himself.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
This manipulation usually takes the form of something like, “We just want what’s fair.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
As you can see, “No” has a lot of skills. ■​“No” allows the real issues to be brought forth; ■​“No” protects people from making—and lets them correct—ineffective decisions; ■​“No” slows things down so that people can freely embrace their decisions and the agreements they enter into; ■​“No” helps people feel safe, secure, emotionally comfortable, and in control of their decisions; ■​“No” moves everyone’s efforts forward.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
after pausing, ask solution-based questions or simply label their effect: “What about this doesn’t work for you?” “What would you need to make it work?” “It seems like there’s something here that bothers you.” People have a need to say, “No.” So don’t just hope to hear it at some point; get them to say it early.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
In my short stay I realized that without a deep understanding of human psychology, without the acceptance that we are all crazy, irrational, impulsive, emotionally driven animals, all the raw intelligence and mathematical logic in the world is little help in the fraught, shifting interplay of two people negotiating.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Creating unconditional positive regard opens the door to changing thoughts and behaviors. Humans have an innate urge toward socially constructive behavior. The more a person feels understood, and positively affirmed in that understanding, the more likely that urge for constructive behavior will take hold. ■​“That’s right” is better than “yes.” Strive for it. Reaching “that’s right” in a negotiation creates breakthroughs. ■​Use a summary to trigger a “that’s right.” The building blocks of a good summary are a label combined with paraphrasing. Identify, rearticulate, and emotionally affirm “the world according to . . .
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
It all starts with the universally applicable premise that people want to be understood and accepted. Listening is the cheapest, yet most effective concession we can make to get there. By listening intensely, a negotiator demonstrates empathy and shows a sincere desire to better understand what the other side is experiencing. Psychotherapy
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Unbelief is the friction that keeps persuasion in check,” Dutton says. “Without it, there’d be no limits.” Giving your counterpart the illusion of control by asking calibrated questions—by asking for help—is one of the most powerful tools for suspending unbelief.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Concentrate on the next step because the rope will lead you to the end as long as all the steps are completed.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
But let me cut the list even further: it’s best to start with “what,” “how,” and sometimes “why.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
The Rule of Three is simply getting the other guy to agree to the same thing three times in the same conversation.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
My name is Chris. What’s the Chris discount?
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Then say, “Okay, I apologize. Let’s stop everything and go back to where I started treating you unfairly and we’ll fix it.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
I’d love to help,” she said, “but how am I supposed to do that?
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Remember: “Yes” is nothing without “How.” So keep asking “How?
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Aggressive confrontation is the enemy of constructive negotiation.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Negotiation as you’ll learn it here is nothing more than communication with results.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
you should always be aware of which side, at any given moment, feels they have the most to lose if negotiations collapse.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
If you feel you can’t say “No” then you’ve taken yourself hostage.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Your response must always be expressed in the form of strong, yet empathic, limit-setting boundaries—that is, tough love—not as hatred or violence.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Use the late-night FM DJ voice. 2.​Start with “I’m sorry . . .” 3.​Mirror. 4.​Silence. At least four seconds, to let the mirror work its magic on your counterpart. 5.​Repeat.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
labels almost always begin with roughly the same words: It seems like . . . It sounds like . . . It looks like . . .
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Instead ask, “Is now a bad time to talk?” Either you get “Yes, it is a bad time” followed by a good time or a request to go away, or you get “No, it’s not” and total focus.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Most people in a negotiation are driven by fear or by the desire to avoid pain. Too few are driven by their actual goals.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
To get real leverage, you have to persuade them that they have something concrete to lose if the deal falls through.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Life is negotiation. The
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
you get what you ask for; you just have to ask correctly.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
No” is not failure. Used strategically it’s an answer that opens the path forward.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
one of the greatest-of-all-time calibrated questions: “How am I supposed to do that?
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
In a negotiation, that’s called labeling. Labeling is a way of validating someone’s emotion by acknowledging it. Give someone’s emotion a name and you show you identify with how that person feels. It gets you close to someone without asking about external factors you know nothing about (“How’s your family?”). Think of labeling as a shortcut to intimacy, a time-saving emotional hack.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
A good negotiator prepares, going in, to be ready for possible surprises; a great negotiator aims to use her skills to reveal the surprises she is certain to find. Don’t commit to assumptions; instead, view them as hypotheses and use the negotiation to test them rigorously. People who view negotiation as a battle of arguments become overwhelmed by the voices in their head. Negotiation is not an act of battle; it’s a process of discovery. The goal is to uncover as much information as possible. To quiet the voices in your head, make your sole and all-encompassing focus the other person and what they have to say. Slow. It. Down. Going too fast is one of the mistakes all negotiators are prone to making. If we’re too much in a hurry, people can feel as if they’re not being heard. You risk undermining the rapport and trust you’ve built. Put a smile on your face. When people are in a positive frame of mind, they think more quickly, and are more likely to collaborate and problem-solve (instead of fight and resist). Positivity creates mental agility in both you and your counterpart.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
What are we trying to accomplish? How is that worthwhile? What’s the core issue here? How does that affect things? What’s the biggest challenge you face? How does this fit into what the objective is?
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
How will we know we’re on track?” and “How will we address things if we find we’re off track?” When they answer, you summarize their answers until you get a “That’s right.” Then you’ll know they’ve bought in.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
A trap into which many fall is to take what other people say literally. I started to see that while people played the game of conversation, it was in the game beneath the game, where few played, that all the leverage lived.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Great negotiators are able to question the assumptions that the rest of the involved players accept on faith or in arrogance, and thus remain more emotionally open to all possibilities, and more intellectually agile to a fluid situation.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Your goal at the outset is to extract and observe as much information as possible. Which, by the way, is one of the reasons that really smart people often have trouble being negotiators—they’re so smart they think they don’t have anything to discover.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
By making your counterparts articulate implementation in their own words, your carefully calibrated “How” questions will convince them that the final solution is their idea. And that’s crucial. People always make more effort to implement a solution when they think it’s theirs. That is simply human nature. That’s why negotiation is often called “the art of letting someone else have your way.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
They were the economist Amos Tversky and the psychologist Daniel Kahneman. Together, the two launched the field of behavioral economics—and Kahneman won a Nobel Prize—by showing that man is a very irrational beast. Feeling, they discovered, is a form of thinking.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
The best way to calibrate a question is to avoid verbs or words that illicit a yes-no answer, like "can" or "does".   Instead,  use reporter question words like "how " and "what"  for open-ended responses, but be very careful of "why" because it often leads to defensiveness.
Brief Books (Summary of Never Split The Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz)
Our techniques were the products of experiential learning; they were developed by agents in the field, negotiating through crisis and sharing stories of what succeeded and what failed. It was an iterative process, not an intellectual one, as we refined the tools we used day after day.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
We employed our tactical empathy by recognizing and then verbalizing the predictable emotions of the situation. We didn’t just put ourselves in the fugitives’ shoes. We spotted their feelings, turned them into words, and then very calmly and respectfully repeated their emotions back to them.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
■    Identify your counterpart’s negotiating style. Once you know whether they are Accommodator, Assertive, or Analyst, you’ll know the correct way to approach them.         ■    Prepare, prepare, prepare. When the pressure is on, you don’t rise to the occasion; you fall to your highest level of preparation. So design an ambitious but legitimate goal and then game out the labels, calibrated questions, and responses you’ll use to get there. That way, once you’re at the bargaining table, you won’t have to wing it.         ■    Get ready to take a punch. Kick-ass negotiators usually lead with an extreme anchor to knock you off your game. If you’re not ready, you’ll flee to your maximum without a fight. So prepare your dodging tactics to avoid getting sucked into the compromise trap.         ■    Set boundaries, and learn to take a punch or punch back, without anger. The guy across the table is not the problem; the situation is.         ■    Prepare an Ackerman plan. Before you head into the weeds of bargaining, you’ll need a plan of extreme anchor, calibrated questions, and well-defined offers. Remember: 65, 85, 95, 100 percent. Decreasing raises and ending on nonround numbers will get your counterpart to believe that he’s squeezing you for all you’re worth when you’re really getting to the number you want.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Who has control in a conversation, the guy listening or the guy talking? The listener, of course. That’s because the talker is revealing information while the listener, if he’s trained well, is directing the conversation toward his own goals. He’s harnessing the talker’s energy for his own ends.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
First, let’s talk a little human psychology. In basic terms, people’s emotions have two levels: the “presenting” behavior is the part above the surface you can see and hear; beneath, the “underlying” feeling is what motivates the behavior. Imagine a grandfather who’s grumbly at a family holiday dinner: the presenting behavior is that he’s cranky, but the underlying emotion is a sad sense of loneliness from his family never seeing him. What good negotiators do when labeling is address those underlying emotions. Labeling negatives diffuses them (or defuses them, in extreme cases); labeling positives reinforces them.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
We learned that negotiation was coaxing, not overcoming; co-opting, not defeating. Most important, we learned that successful negotiation involved getting your counterpart to do the work for you and suggest your solution himself. It involved giving him the illusion of control while you, in fact, were the one defining the conversation.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
centerpiece of this book, is called Tactical Empathy. This is listening as a martial art, balancing the subtle behaviors of emotional intelligence and the assertive skills of influence, to gain access to the mind of another person. Contrary to popular opinion, listening is not a passive activity. It is the most active thing you can do.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
It comes down to the deep and universal human need for autonomy. People need to feel in control. When you preserve a person’s autonomy by clearly giving them permission to say “No” to your ideas, the emotions calm, the effectiveness of the decisions go up, and the other party can really look at your proposal. They’re allowed to hold it in their hands, to turn it around. And it gives you time to elaborate or pivot in order to convince your counterpart that the change you’re proposing is more advantageous than the status quo.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
What about this is important to you?         ■    How can I help to make this better for us?         ■    How would you like me to proceed?         ■    What is it that brought us into this situation?         ■    How can we solve this problem?         ■    What’s the objective? / What are we trying to accomplish here?         ■    How am I supposed to do that?
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Review everything you hear. You will not hear everything the first time, so double-check. Compare notes with your team members. You will often discover new information that will help you advance the negotiation. ■​Use backup listeners whose only job is to listen between the lines. They will hear things you miss. In other words: listen, listen again, and listen some more.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
List the worst things that the other party could say about you and say them before the other person can. Performing an accusation audit in advance prepares you to head off negative dynamics before they take root. And because these accusations often sound exaggerated when said aloud, speaking them will encourage the other person to claim that quite the opposite is true.         ■
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
First off, calibrated questions avoid verbs or words like “can,” “is,” “are,” “do,” or “does.” These are closed-ended questions that can be answered with a simple “yes” or a “no.” Instead, they start with a list of words people know as reporter’s questions: “who,” “what,” “when,” “where,” “why,” and “how.” Those words inspire your counterpart to think and then speak expansively.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Here are some other great standbys that I use in almost every negotiation, depending on the situation: ■​What about this is important to you? ■​How can I help to make this better for us? ■​How would you like me to proceed? ■​What is it that brought us into this situation? ■​How can we solve this problem? ■​What’s the objective? / What are we trying to accomplish here? ■​How am I supposed to do that?
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
A study of American lawyer-negotiators1 found that 65 percent of attorneys from two major U.S. cities used a cooperative style while only 24 percent were truly assertive. And when these lawyers were graded for effectiveness, more than 75 percent of the effective group came from the cooperative type; only 12 percent were Assertive. So if you’re not Assertive, don’t despair. Blunt assertion is actually counterproductive most of the time.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
Mirroring, also called isopraxism, is essentially imitation. It’s another neurobehavior humans (and other animals) display in which we copy each other to comfort each other. It can be done with speech patterns, body language, vocabulary, tempo, and tone of voice. It’s generally an unconscious behavior—we are rarely aware of it when it’s happening—but it’s a sign that people are bonding, in sync, and establishing the kind of rapport that leads to trust. It’s
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
The implication of any well-designed calibrated question is that you want what the other guy wants but you need his intelligence to overcome the problem. This really appeals to very aggressive or egotistical counterparts. You’ve not only implicitly asked for help—triggering goodwill and less defensiveness—but you’ve engineered a situation in which your formerly recalcitrant counterpart is now using his mental and emotional resources to overcome your challenges.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
In my negotiating course, I tell my students that empathy is “the ability to recognize the perspective of a counterpart, and the vocalization of that recognition.” That’s an academic way of saying that empathy is paying attention to another human being, asking what they are feeling, and making a commitment to understanding their world. Notice I didn’t say anything about agreeing with the other person’s values and beliefs or giving out hugs. That’s sympathy. What I’m talking about is trying to understand a situation from another person’s perspective. One step beyond that is tactical empathy. Tactical empathy is understanding the feelings and mindset of another in the moment and also hearing what is behind those feelings so you increase your influence in all the moments that follow. It’s bringing our attention to both the emotional obstacles and the potential pathways to getting an agreement done. It’s emotional intelligence on steroids.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
The tool we developed is something I call the calibrated, or open-ended, question. What it does is remove aggression from conversations by acknowledging the other side openly, without resistance. In doing so, it lets you introduce ideas and requests without sounding pushy. It allows you to nudge. I’ll explain it in depth later on, but for now let me say that it’s really as simple as removing the hostility from the statement “You can’t leave” and turning it into a question. “What do you hope to achieve by going?
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
But let me cut the list even further: it’s best to start with “what,” “how,” and sometimes “why.” Nothing else. “Who,” “when,” and “where” will often just get your counterpart to share a fact without thinking. And “why” can backfire. Regardless of what language the word “why” is translated into, it’s accusatory. There are very rare moments when this is to your advantage. The only time you can use “why” successfully is when the defensiveness that is created supports the change you are trying to get them to see. “Why would you ever change from the way you’ve always done things and try my approach?” is an example. “Why would your company ever change from your long-standing vendor and choose our company?” is another. As always, tone of voice, respectful and deferential, is critical.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
SPARK THEIR INTEREST IN YOUR SUCCESS AND GAIN AN UNOFFICIAL MENTOR Remember the idea of figuring what the other side is really buying? Well, when you are selling yourself to a manager, sell yourself as more than a body for a job; sell yourself, and your success, as a way they can validate their own intelligence and broadcast it to the rest of the company. Make sure they know you’ll act as a flesh-and-blood argument for their importance. Once you’ve bent their reality to include you as their ambassador, they’ll have a stake in your success.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
■    People who view negotiation as a battle of arguments become overwhelmed by the voices in their head. Negotiation is not an act of battle; it’s a process of discovery. The goal is to uncover as much information as possible.         ■    To quiet the voices in your head, make your sole and all-encompassing focus the other person and what they have to say.         ■    Slow. It. Down. Going too fast is one of the mistakes all negotiators are prone to making. If we’re too much in a hurry, people can feel as if they’re not being heard. You risk undermining the rapport and trust you’ve built.         ■
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
When deliberating on a negotiating strategy or approach, people tend to focus all their energies on what to say or do, but it’s how we are (our general demeanor and delivery) that is both the easiest thing to enact and the most immediately effective mode of influence. Our brains don’t just process and understand the actions and words of others but their feelings and intentions too, the social meaning of their behavior and their emotions. On a mostly unconscious level, we can understand the minds of others not through any kind of thinking but through quite literally grasping what the other is feeling. Think
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
The last use of the F-word is my favorite because it’s positive and constructive. It sets the stage for honest and empathetic negotiation. Here’s how I use it: Early on in a negotiation, I say, “I want you to feel like you are being treated fairly at all times. So please stop me at any time if you feel I’m being unfair, and we’ll address it.” It’s simple and clear and sets me up as an honest dealer. With that statement, I let people know it is okay to use that word with me if they use it honestly. As a negotiator, you should strive for a reputation of being fair. Your reputation precedes you. Let it precede you in a way that paves success.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
try to force your opponent to admit that you are right. Aggressive confrontation is the enemy of constructive negotiation.         ■    Avoid questions that can be answered with “Yes” or tiny pieces of information. These require little thought and inspire the human need for reciprocity; you will be expected to give something back.         ■    Ask calibrated questions that start with the words “How” or “What.” By implicitly asking the other party for help, these questions will give your counterpart an illusion of control and will inspire them to speak at length, revealing important information.         ■    Don’t ask questions that start with “Why” unless you want your counterpart to defend a goal that serves you. “Why” is always an accusation, in any language.         ■    Calibrate your questions to point your counterpart toward solving your problem. This will encourage them to expend their energy on devising a solution.         ■    Bite your tongue. When you’re attacked in a negotiation, pause and avoid angry emotional reactions. Instead, ask your counterpart a calibrated question.         ■    There is always a team on the other side. If you are not influencing those behind the table, you are vulnerable.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
I’ll let you in on a secret. There are actually three kinds of “Yes”: Counterfeit, Confirmation, and Commitment. A counterfeit “yes” is one in which your counterpart plans on saying “no” but either feels “yes” is an easier escape route or just wants to disingenuously keep the conversation going to obtain more information or some other kind of edge. A confirmation “yes” is generally innocent, a reflexive response to a black-or-white question; it’s sometimes used to lay a trap but mostly it’s just simple affirmation with no promise of action. And a commitment “yes” is the real deal; it’s a true agreement that leads to action, a “yes” at the table that ends with a signature on the contract. The commitment “yes” is what you want, but the three types sound almost the same so you have to learn how to recognize which one is being used. Human
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
That is, “Yes” is nothing without “How.” Asking “How,” knowing “How,” and defining “How” are all part of the effective negotiator’s arsenal. He would be unarmed without them.         ■    Ask calibrated “How” questions, and ask them again and again. Asking “How” keeps your counterparts engaged but off balance. Answering the questions will give them the illusion of control. It will also lead them to contemplate your problems when making their demands.         ■    Use “How” questions to shape the negotiating environment. You do this by using “How can I do that?” as a gentle version of “No.” This will subtly push your counterpart to search for other solutions—your solutions. And very often it will get them to bid against themselves.         ■    Don’t just pay attention to the people you’re negotiating with directly; always identify the motivations of the players “behind the table.” You can do so by asking how a deal will affect everybody else and how on board they are.         ■    Follow the 7-38-55 Percent Rule by paying close attention to tone of voice and body language. Incongruence between the words and nonverbal signs will show when your counterpart is lying or uncomfortable with a deal.         ■    Is the “Yes” real or counterfeit? Test it with the Rule of Three: use calibrated questions, summaries, and labels to get your counterpart to reaffirm their agreement at least three times. It’s really hard to repeatedly lie or fake conviction.         ■    A person’s use of pronouns offers deep insights into his or her relative authority. If you’re hearing a lot of “I,” “me,” and “my,” the real power to decide probably lies elsewhere. Picking up a lot of “we,” “they,” and “them,” it’s more likely you’re dealing directly with a savvy decision maker keeping his options open.         ■    Use your own name to make yourself a real person to the other side and even get your own personal discount. Humor and humanity are the best ways to break the ice and remove roadblocks.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
■    All negotiations are defined by a network of subterranean desires and needs. Don’t let yourself be fooled by the surface. Once you know that the Haitian kidnappers just want party money, you will be miles better prepared.         ■    Splitting the difference is wearing one black and one brown shoe, so don’t compromise. Meeting halfway often leads to bad deals for both sides.         ■    Approaching deadlines entice people to rush the negotiating process and do impulsive things that are against their best interests.         ■    The F-word—“Fair”—is an emotional term people usually exploit to put the other side on the defensive and gain concessions. When your counterpart drops the F-bomb, don’t get suckered into a concession. Instead, ask them to explain how you’re mistreating them.         ■    You can bend your counterpart’s reality by anchoring his starting point. Before you make an offer, emotionally anchor them by saying how bad it will be. When you get to numbers, set an extreme anchor to make your “real” offer seem reasonable, or use a range to seem less aggressive. The real value of anything depends on what vantage point you’re looking at it from.         ■    People will take more risks to avoid a loss than to realize a gain. Make sure your counterpart sees that there is something to lose by inaction.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
SECTION IV: CALIBRATED QUESTIONS Prepare three to five calibrated questions to reveal value to you and your counterpart and identify and overcome potential deal killers. Effective negotiators look past their counterparts’ stated positions (what the party demands) and delve into their underlying motivations (what is making them want what they want). Motivations are what they are worried about and what they hope for, even lust for. Figuring out what the other party is worried about sounds simple, but our basic human expectations about negotiation often get in the way. Most of us tend to assume that the needs of the other side conflict with our own. We tend to limit our field of vision to our issues and problems, and forget that the other side has its own unique issues based on its own unique worldview. Great negotiators get past these blinders by being relentlessly curious about what is really motivating the other side. Harry Potter author J. K. Rowling has a great quote that sums up this concept: “You must accept the reality of other people. You think that reality is up for negotiation, that we think it’s whatever you say it is. You must accept that we are as real as you are; you must accept that you are not God.” There will be a small group of “What” and “How” questions that you will find yourself using in nearly every situation. Here are a few of them: What are we trying to accomplish? How is that worthwhile? What’s the core issue here? How does that affect things? What’s the biggest challenge you face? How does this fit into what the objective is? QUESTIONS TO IDENTIFY BEHIND-THE-TABLE DEAL KILLERS When implementation happens by committee, the support of that committee is key. You’ll want to tailor your calibrated questions to identify and unearth the motivations of those behind the table, including: How does this affect the rest of your team? How on board are the people not on this call? What do your colleagues see as their main challenges in this area? QUESTIONS TO IDENTIFY AND DIFFUSE DEAL-
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
■​Imagine yourself in your counterpart’s situation. The beauty of empathy is that it doesn’t demand that you agree with the other person’s ideas (you may well find them crazy). But by acknowledging the other person’s situation, you immediately convey that you are listening. And once they know that you are listening, they may tell you something that you can use. ■​The reasons why a counterpart will not make an agreement with you are often more powerful than why they will make a deal, so focus first on clearing the barriers to agreement. Denying barriers or negative influences gives them credence; get them into the open. ■​Pause. After you label a barrier or mirror a statement, let it sink in. Don’t worry, the other party will fill the silence. ■​Label your counterpart’s fears to diffuse their power. We all want to talk about the happy stuff, but remember, the faster you interrupt action in your counterpart’s amygdala, the part of the brain that generates fear, the faster you can generate feelings of safety, well-being, and trust. ■​List the worst things that the other party could say about you and say them before the other person can. Performing an accusation audit in advance prepares you to head off negative dynamics before they take root. And because these accusations often sound exaggerated when said aloud, speaking them will encourage the other person to claim that quite the opposite is true. ■​Remember you’re dealing with a person who wants to be appreciated and understood. So use labels to reinforce and encourage positive perceptions and dynamics.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
■​A good negotiator prepares, going in, to be ready for possible surprises; a great negotiator aims to use her skills to reveal the surprises she is certain to find. ■​Don’t commit to assumptions; instead, view them as hypotheses and use the negotiation to test them rigorously. ■​People who view negotiation as a battle of arguments become overwhelmed by the voices in their head. Negotiation is not an act of battle; it’s a process of discovery. The goal is to uncover as much information as possible. ■​To quiet the voices in your head, make your sole and all-encompassing focus the other person and what they have to say. ■​Slow. It. Down. Going too fast is one of the mistakes all negotiators are prone to making. If we’re too much in a hurry, people can feel as if they’re not being heard. You risk undermining the rapport and trust you’ve built. ■​Put a smile on your face. When people are in a positive frame of mind, they think more quickly, and are more likely to collaborate and problem-solve (instead of fight and resist). Positivity creates mental agility in both you and your counterpart. There are three voice tones available to negotiators: 1.​The late-night FM DJ voice: Use selectively to make a point. Inflect your voice downward, keeping it calm and slow. When done properly, you create an aura of authority and trustworthiness without triggering defensiveness. 2.​The positive/playful voice: Should be your default voice. It’s the voice of an easygoing, good-natured person. Your attitude is light and encouraging. The key here is to relax and smile while you’re talking. 3.​The direct or assertive voice: Used rarely. Will cause problems and create pushback. ■​Mirrors work magic. Repeat the last three words (or the critical one to three words) of what someone has just said. We fear what’s different and are drawn to what’s similar. Mirroring is the art of insinuating similarity, which facilitates bonding. Use mirrors to encourage the other side to empathize and bond with you, keep people talking, buy your side time to regroup, and encourage your counterparts to reveal their strategy.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)