“
Books make great gifts because they have whole worlds inside of them. And it's much cheaper to buy somebody a book than it is to buy them the whole world!
”
”
Neil Gaiman
“
Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.
”
”
Stephen King
“
The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.
Someone can always do your job a little better or faster or cheaper than you can.
The job might be difficult, it might require skill, but it's a job.
Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
I call the process of doing your art 'the work.' It's possible to have a job and do the work, too. In fact, that's how you become a linchpin.
The job is not the work.
”
”
Seth Godin (Linchpin: Are You Indispensable?)
“
We live in an age when it is cheaper to buy the rights to movies than to make them.
”
”
Hayao Miyazaki
“
If you're angry, you don't have to write a poem dealing with the cause of your anger. But it needs to be an angry poem. So go ahead... write one. I know you're at least a little bit angry with me.
And when you're done with your poem, decipher it as if you'd just found it printed in a textbook and know absolutely nothing about its author. The results can be amazing...and scary. But it's always cheaper than a therapist.
”
”
Jay Asher (Thirteen Reasons Why)
“
In a person's lifetime there may be not more than half a dozen occasions that he can look back to in the certain knowledge that right then, at that moment, there was room for nothing but happiness in his heart.
”
”
Ernestine Gilbreth Carey (Belles on Their Toes (Cheaper by the Dozen, #2))
“
What's the woman doing there?" he asked.
"Covering a scratch on the hood. She was cheaper than a new paint job."
He flipped through a few more pages of barely dressed women and classic cars. "Nick used to have magazines like this when we were kids. But without the cars." He rotated a photo sideways. "Or the bathing suits.
”
”
Kelley Armstrong (Bitten (Otherworld, #1))
“
It's so much easier and cheaper to keep the river uncontaminated in the first place than it is to clean it up again once it's been polluted.
”
”
Elizabeth Gilbert (Committed: A Skeptic Makes Peace with Marriage)
“
What's cheaper than a gallon of gas? An ebook. Save a dollar, stay home and read!
”
”
Shandy L. Kurth
“
Employee loyalty is cheaper than hiring new employees, training them, and motivating them.
”
”
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
“
Power was sweeter than apples. It was cheaper than water, and sustained the soul twice as well. If Johann was going to be a Thing with a name, then from now on he would be a Thing with power, too.
”
”
Jennifer Giesbrecht (The Monster of Elendhaven)
“
Chocolate is cheaper than therapy, and you don't need an appointment.
”
”
Jill Shalvis (Lucky in Love (Lucky Harbor, #4))
“
running is cheaper than therapy.
”
”
Cal Newport (Digital Minimalism: Choosing a Focused Life in a Noisy World)
“
Nature is cheaper than therapy.
”
”
M.P. Zarrella
“
I’ve fought in three campaigns,” he began. “In seven pitched battles. In countless raids and skirmishes and desperate defences, and bloody actions of every kind. I’ve fought in the driving snow, the blasting wind, the middle of the night. I’ve been fighting all my life, one enemy or another, one friend or another. I’ve known little else. I’ve seen men killed for a word, for a look, for nothing at all. A woman tried to stab me once for killing her husband, and I threw her down a well. And that’s far from the worst of it. Life used to be cheap as dirt to me. Cheaper.
“I’ve fought ten single combats and I won them all, but I fought on the wrong side and for all the wrong reasons. I’ve been ruthless, and brutal, and a coward. I’ve stabbed men in the back, burned them, drowned them, crushed them with rocks, killed them asleep, unarmed, or running away. I’ve run away myself more than once. I’ve pissed myself with fear. I’ve begged for my life. I’ve been wounded, often, and badly, and screamed and cried like a baby whose mother took her tit away. I’ve no doubt the world would be a better place if I’d been killed years ago, but I haven’t been, and I don’t know why.”
He looked down at his hands, pink and clean on the stone. “There are few men with more blood on their hands than me. None, that I know of. The Bloody-Nine they call me, my enemies, and there’s a lot of ’em. Always more enemies, and fewer friends. Blood gets you nothing but more blood. It follows me now, always, like my shadow, and like my shadow I can never be free of it. I should never be free of it. I’ve earned it. I’ve deserved it. I’ve sought it out. Such is my punishment.
”
”
Joe Abercrombie (The Blade Itself (The First Law, #1))
“
There was dancing to wear your feet down, and there were beautiful boys and girls, and kisses were cheaper than wine but the wine was sweet and the fruit sweeter. And you could still hear the music in your head.
”
”
Cassandra Clare (Lady Midnight (The Dark Artifices, #1))
“
If stupid hippies hadn't killed nuclear power, we'd have nuclear power plants, safer and cheaper than coal-fired plants, all over, and electric cars really would be zero emissions.
”
”
Penn Jillette (Presto!: How I Made Over 100 Pounds Disappear and Other Magical Tales)
“
Today it is cheaper to start a business than tomorrow.
”
”
Amit Kalantri (Wealth of Words)
“
Buck found it to be cheaper to mend his ways than to retaliate.
”
”
Jack London (The Call of the Wild)
“
Missing information flows is one of the most common causes of system malfunction. Adding or restoring information can be a powerful intervention, usually much easier and cheaper than rebuilding physical infrastructure.
”
”
Donella H. Meadows (Thinking in Systems: A Primer)
“
Generosity is always cheaper than greed.
”
”
Jon Acuff (Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck)
“
It was always cheaper to build a new 33-MegaLith circle than upgrade an old slow one.
”
”
Terry Pratchett (Lords and Ladies (Discworld, #14; Witches, #4))
“
The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand time smaller than the one computer at MIT in 1965.
”
”
Stephen Hawking
“
You are still young and stupid. Human life has no value. Haven't you learned that yet, Takeshi, with all you've seen? It has no value, intrinsic to itself. Machines cost money to build. Raw materials cost money to extract. But people?" She made a tiny spitting sound. "You can always get some more people. they reproduce like cancer cells, whether you want them or not. They are abundant, Takeshi. Why should they be valuable? Do you know that it costs us less to recruit and use up a real snuff whore than it does to set up and run the virtual equivalent format. Real human flesh is cheaper than a machine. It's the axiomatic truth of our times.
”
”
Richard K. Morgan (Altered Carbon (Takeshi Kovacs, #1))
“
I don’t look in mirrors anymore. It’s cheaper than surgery.
”
”
Richard Ford (Let Me Be Frank with You)
“
What is cheaper than lust or of less value than alchemy or aphrodisiacs?
”
”
Avram Davidson
“
Nothing is cheaper than past glories.
”
”
Roger Zelazny (This Immortal)
“
Singing is probably the better medicine than half the stuff they sell in pill bottles, and it’s cheaper, too.
”
”
Erin McKean (The Secret Lives of Dresses)
“
Nice girl, dear boy."
"Oh . . ." I shrugged. "You know."
"Most attractive."
"Cheaper than central heating."
"I'm sure.
”
”
John Fowles (The Magus)
“
American farmers produced 600 more calories per person per day in 2000 than they did in 1980. But some calories got cheaper than others: Since 1980, the price of sweeteners and added fats (most of them derived, respectively, from subsidized corn and subsidized soybeans), dropped 20 percent, while the price of fresh fruits and vegetables increased by 40 percent.
”
”
Michael Pollan (In Defense of Food: An Eater's Manifesto)
“
But not having cable or the Internet turns out to be cheaper than having them. And nature is still technically free, even if human beings have tried to make access to it expensive. Time and quiet should not be luxury items.
”
”
Timothy Ferriss (Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers)
“
Who ... what are they?"
"My pride and glory," Alex said fondly. "Betty and Lucy Coltrane. Best damned bouncers in the business. Though of course I'd never tell them that. Fiercer than pit bulls and cheaper to run. Married to each other. They had a dog once, but they ate it.
”
”
Simon R. Green (Something from the Nightside (Nightside, #1))
“
We have not noticed how fast the rest has risen. Most of the industrialized world--and a good part of the nonindustrialized world as well--has better cell phone service than the United States. Broadband is faster and cheaper across the industrial world, from Canada to France to Japan, and the United States now stands sixteenth in the world in broadband penetration per capita. Americans are constantly told by their politicians that the only thing we have to learn from other countries' health care systems is to be thankful for ours. Most Americans ignore the fact that a third of the country's public schools are totally dysfunctional (because their children go to the other two-thirds). The American litigation system is now routinely referred to as a huge cost to doing business, but no one dares propose any reform of it. Our mortgage deduction for housing costs a staggering $80 billion a year, and we are told it is crucial to support home ownership, except that Margaret Thatcher eliminated it in Britain, and yet that country has the same rate of home ownership as the United States. We rarely look around and notice other options and alternatives, convinced that "we're number one.
”
”
Fareed Zakaria (The Post-American World)
“
It didn't take a Harvard economist to figure out that it'd be a hell of a lot cheaper spending money on helping keep kids safe when they were younger than it was to put them in jail when they were older. That was the American way, though. Spend a million dollars rescuing some kid who's fallen down a well, but God forbid you spend a hundred bucks up front to cap the well so the kid never falls down it in the first place.
”
”
Karin Slaughter (Triptych (Will Trent, #1))
“
I don’t think you lose anything by hallucinating. It’s cheaper than airfare, the destinations more interesting, and I’d rather have a mutant squid on my window than the State Department trying to do foreign affairs.
”
”
Fred Reed
“
Ours is a bourgeois civilization. I am not using this term in its Marxian sense. Chicken! In the vocabularies of modern art and religion it is bourgeois to consider that the universe was made for our safe use and to give us comfort, ease, and support. Light travels at a quarter of a million miles per second so that we can see to comb our hair or read in the paper that ham hocks are cheaper than yesterday. De Tocqueville considered the impulse toward well-being as one of the strongest impulses of a democratic society. He can't be blamed for underestimating the destructive powers generated by this same impulse.
”
”
Saul Bellow
“
Societies only have waste products while acquiring fresh raw material remains a cheaper option than recycling.
”
”
Peter F. Hamilton (The Naked God (Night's Dawn, #3))
“
Today, if you’re not disrupting yourself, someone else is; your fate is to be either the disrupter or the disrupted. There is no middle ground.
”
”
Salim Ismail (Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it))
“
Titles were cheaper than dirt, and the riverlands were full of ruined castles, standing desolate amidst untended fields and burned villages.
”
”
George R.R. Martin (A Feast for Crows (A Song of Ice and Fire, #4))
“
Food manufacturers, from Big Food to the corner bakery, came to rely upon hydrogenated oils because they’re cheaper than butter and lard
”
”
Nina Teicholz (The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet)
“
Preventing assault is so much cheaper than trying to address it after the fact.
”
”
Chanel Miller (Know My Name: A Memoir)
“
It's cheaper to pardon than to resent. Forgiveness saves the expense of anger, the cost of hatred, and the waste of spirit.
”
”
Hannah More
“
Do you pay me? I feel more like a slave.” “Please, you’re way cheaper than a slave. You provide your own shelter, pay your own bills.” Ever
”
”
Darynda Jones (Second Grave on the Left (Charley Davidson, #2))
“
I think that writers are made, not born or created out of dreams of childhood trauma—that becoming a writer (or a painter, actor, director, dancer, and so on) is a direct result of conscious will. Of course there has to be some talent involved, but talent is a dreadfully cheap commodity, cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work and study; a constant process of honing. Talent is a dull knife that will cut nothing unless it is wielded with great force—a force so great the knife is not really cutting at all but bludgeoning and breaking (and after two or three of these gargantuan swipes it may succeed in breaking itself…which may be what happened to such disparate writers as Ross Lockridge and Robert E. Howard). Discipline and constant work are the whetstones upon which the dull knife of talent is honed until it becomes sharp enough, hopefully, to cut through even the toughest meat and gristle. No writer, painter, or actor—no artist—is ever handed a sharp knife (although a few are handed almighty big ones; the name we give to the artist with the big knife is “genius”), and we hone with varying degrees of zeal and aptitude.
”
”
Stephen King (Danse Macabre)
“
better be cheaper, than being fake
”
”
Sir Gusta
“
in the future, the defining metric for organizations won’t be ROI (Return on Investment), but ROL (Return on Learning).
”
”
Salim Ismail (Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it))
“
Nobody heard of Vietnam until there was a war,” Ali once proclaimed. “Nobody heard of Korea until there was a war. Nobody heard of Zaire until I fought there, and paying me is a whole lot cheaper than fighting a war.”9
”
”
Thomas Hauser (Muhammad Ali: His Life and Times)
“
So long as we have wage slavery," answered Schliemann, "it matters not in the least how debasing and repulsive a task may be, it is easy to find people to perform it. But just as soon as labor is set free, then the price of such work will begin to rise. So one by one the old, dingy, and unsanitary factories will come down— it will be cheaper to build new; and so the steamships will be provided with stoking machinery , and so the dangerous trades will be made safe, or substitutes will be found for their products. In exactly the same way, as the citizens of our Industrial Republic become refined, year by year the cost of slaughterhouse products will increase; until eventually those who want to eat meat will have to do their own killing— and how long do you think the custom would survive then?— To go on to another item— one of the necessary accompaniments of capitalism in a democracy is political corruption; and one of the consequences of civic administration by ignorant and vicious politicians, is that preventable diseases kill off half our population. And even if science were allowed to try, it could do little, because the majority of human beings are not yet human beings at all, but simply machines for the creating of wealth for others. They are penned up in filthy houses and left to rot and stew in misery, and the conditions of their life make them ill faster than all the doctors in the world could heal them; and so, of course, they remain as centers of contagion , poisoning the lives of all of us, and making happiness impossible for even the most selfish. For this reason I would seriously maintain that all the medical and surgical discoveries that science can make in the future will be of less importance than the application of the knowledge we already possess, when the disinherited of the earth have established their right to a human existence.
”
”
Upton Sinclair (The Jungle)
“
The ultimate objective is what the Gartner Group calls a zero latency enterprise—that is, a company in which the time between idea, acceptance and implementation all but disappears—and implementing
”
”
Salim Ismail (Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, Cheaper Than Yours (and What To Do About It))
“
If you are talking about beauty, books are cheaper than cosmetics.
”
”
Svaradiva
“
paying taxes is a cheap price for a quiet conscience—much cheaper than actually having to get involved in the lives of their fellow citizens.
”
”
Charles Murray (Coming Apart: The State of White America, 1960-2010)
“
There's one thing I've learned about mortals. They're a lot more resilient and a whole bunch more resourceful than they usually give themselves credit for. Why else do you think the Fae have always had such a fascination with them? Why d'you think Auberon uses changelings to guard the Gate? Trolls are stronger, cheaper, more plentiful, and nobody cares if they get exploded or ripped to pieces. But he uses mortals. Because they're full of hidden strengths.
”
”
Lesley Livingston (Tempestuous (Wondrous Strange, #3))
“
Markets mean patrons, buyers, consumers. There is under capitalism one way to wealth: to serve the consumers better and cheaper than other people do. But in the shop and factory, the owner—or in the corporations, the representative of the shareholders, the president—is the boss. The mastership is merely apparent and conditional. He is subject to the supremacy of the consumer. The consumer is king—the real boss—and the manufacturer is done for if he does not outstrip his competitors in best serving the consumers. It was this great economic transformation that changed the face of the world.
”
”
Ludwig von Mises (The Free Market Reader (LvMI))
“
Not only is it a wholly remarkable book, it is also a highly successful one – more popular than the Celestial Home Care Omnibus, better selling than Fifty-three More Things to do in Zero Gravity, and more controversial than Oolon Colluphid's trilogy of philosophical blockbusters Where God Went Wrong, Some More of God's Greatest Mistakes and Who is this God Person Anyway?
In many of the more relaxed civilizations on the Outer Eastern Rim of the Galaxy, the Hitch-Hiker's Guide has already supplanted the great Encyclopaedia Galactica as the standard repository of all knowledge and wisdom, for though it has many omissions and contains much that is apocryphal, or at least wildly inaccurate, it scores over the older, more pedestrian work in two important respects.
First, it is slightly cheaper; and secondly it has the words DON'T PANIC inscribed in large friendly letters on its cover.
”
”
Douglas Adams (The Hitchhiker’s Guide to the Galaxy (Hitchhiker's Guide to the Galaxy, #1))
“
Imagine you have a hammer. That’s machine learning. It helped you climb a grueling mountain to reach the summit. That’s machine learning’s dominance of online data. On the mountaintop you find a vast pile of nails, cheaper than anything previously imaginable. That’s the new smart sensor tech. An unbroken vista of virgin board stretches before you as far as you can see. That’s the whole dumb world. Then you learn that any time you plant a nail in a board with your machine learning hammer, you can extract value from that formerly dumb plank. That’s data monetization. What do you do? You start hammering like crazy and you never stop, unless somebody makes you stop. But there is nobody up here to make us stop. This is why the “internet of everything” is inevitable.
”
”
Shoshana Zuboff (The Age of Surveillance Capitalism)
“
Eyeglasses had been in use since the turn of the century, allowing old people to read more in their later years and greatly extending the scholar’s life of study. The manufacture of paper as a cheaper and more plentiful material than parchment was beginning to make possible multiple copies and wider distribution of literary works.
”
”
Barbara W. Tuchman (A Distant Mirror: The Calamitous 14th Century)
“
Josh? Can you come to my room?”
My wolfish grin broke some of the tension on her face.
“Oh, stop. There’s a spider. I need you to kill it. Please. Before it disappears and I have to burn my whole house down.”
I laughed. “Should I get my gun or…?”
She bounced nervously. “Josh, I’m serious. I hate them. Please help me.”
I pulled a few tissues from the box on my nightstand. “You know, you seem too fearless to be afraid of spiders.”
“A black widow killed my schnauzer when I was a kid. Embracing a lifelong debilitating fear of spiders is cheaper than therapy.” She stopped in the doorway of her room like there was an invisible force field, and I almost bumped into her back.
”
”
Abby Jimenez (The Friend Zone (The Friend Zone, #1))
“
Most people do not mind having a house that is smaller and/or a car that is cheaper than their neighbours’, as long as they each earn and have more money than their neighbours, and, equally important, their neighbours know that.
”
”
Mokokoma Mokhonoana
“
As Eric Ries explains, “The modern rule of competition is whoever learns fastest, wins.
”
”
Salim Ismail (Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it))
“
when you move from point A to point B, you can then see point C. But you can’t see point C from point A. Iteration/experimentation is the only way.
”
”
Salim Ismail (Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it))
“
They" hate us because they feel--and "they" are not wrong--that it is within our power to do so much more, and that we practice a kind of passive-aggressive violence on the Third World. We do this by, for example, demonizing tobacco as poison here while promoting cigarettes in Asia; inflating produce prices by paying farmers not to grow food as millions go hungry worldwide; skimping on quality and then imposing tariffs on foreign products made better or cheaper than our own; padding corporate profits through Third World sweatshops; letting drug companies stand by as millions die of AIDS in Africa to keep prices up on lifesaving drugs; and on and on.
We do, upon reaching a very high comfort level, mostly choose to go from ten to eleven instead of helping another guy far away go from zero to one.
We even do it in our own country. Barbara Ehrenreich's brilliant book Nickel and Dimed describes the impossibility of living with dignity or comfort as one of the millions of minimum-wage workers in fast food, aisle-stocking and table-waiting jobs. Their labor for next to nothing ensures that well-off people can be a little more pampered.
So if we do it to our own, what chance do foreigners have?
”
”
Bill Maher (When You Ride Alone You Ride With Bin Laden: What the Government Should Be Telling Us to Help Fight the War on Terrorism)
“
Literature interprets the world, but it's also shaped by that world, and we're living through one of the greatest economic and technological transformations since--well, since the early 18th century. The novel won't stay the same: it has always been exquisitely sensitive to newness, hence the name. It's about to renew itself again, into something cheaper, wilder, trashier, more democratic and more deliriously fertile than ever.
”
”
Lev Grossman
“
We are the only species on the planet without full employment. Brilliant. We have an economy that tells us that it is cheaper to destroy Earth in real time than to renew, restore, and sustain it. You can print money to bail out a bank, but you can’t print life to bail out a planet. At present we are stealing the future, selling it in the present, and calling it “gross domestic product.
”
”
Kathleen Dean Moore (Moral Ground: Ethical Action for a Planet in Peril)
“
Singing when no one else is around is always good. I especially like belters. Good, loud singing is probably better medicine than half the stuff they sell in pill bottles, and it's cheaper, too. I also think people should never turn down an opportunity to hold a baby. There's something about the feel of a new baby in your arms that just fixes you.
”
”
Erin McKean (The Secret Lives of Dresses)
“
Creating a home that makes you feel wonderful is a gift you give yourself that echoes through the rest of your life.
A bedroom you love is one in which you want to have an organized, well-cared-for wardrobe, which means less money spent replacing your battered items.
A happy, practical, smartly appointed kitchen is one you actually *want* to cook in, which means much less money spent eating out or ordering in.
A chic and comfortable living room means more entertaining at home and embracing the lost art of dinner parties (always cheaper than doing drinks and a restaurant dinner!).
Even a Zen, candle-filled, clean bathroom is one in which you want to spend time doing home spa treatments instead of feeling like you have to go somewhere expensive to feel beautiful.
If you create a home that is most attuned to your life and somewhere you really enjoy being, everything benefits.
”
”
Chelsea Fagan (The Financial Diet)
“
trick, though. Treatment has always been more effective and cheaper than prison for true drug addicts. What’s changed, Norman said, is that no longer are most of the accused African American inner-city crack users and dealers. Most of the new Tennessee junkies come from the white middle and upper-middle classes, and from the state’s white rural heartland—people who vote for, donate to, live near, do business with, or are related to the majority of Tennessee legislators.
”
”
Sam Quinones (Dreamland: The True Tale of America's Opiate Epidemic)
“
Martin Seligman, a leading expert on positive psychology, differentiates between three states of happiness: the pleasurable life (hedonistic, superficial), the good life (family and friends) and the meaningful life (finding purpose, transcending ego, working toward a higher good). Research shows that Millennials—those born between 1984 and 2002—are showing an orientation towards seeking meaning and purpose in their lives.
”
”
Salim Ismail (Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it))
“
The cost savings weren’t what did the trick, though. Treatment has always been more effective and cheaper than prison for true drug addicts. What’s changed, Norman said, is that no longer are most of the accused African American inner-city crack users and dealers. Most of the new Tennessee junkies come from the white middle and upper-middle classes, and from the state’s white rural heartland—people who vote for, donate to, live near, do business with, or are related to the majority of Tennessee legislators.
”
”
Sam Quinones (Dreamland: The True Tale of America's Opiate Epidemic)
“
In an ExO world, purpose trumps strategy and execution overrides planning.
”
”
Salim Ismail (Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it))
“
It appears, accordingly, from the experience of all ages and nations, I believe, that the work done by freemen comes cheaper in the end than that performed by slaves.
”
”
Adam Smith (The Wealth of Nations)
“
as data becomes the new oil, many business models will be transformed from hardware to software to services.
”
”
Salim Ismail (Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it))
“
Victims receive heat when given any sum. Few acknowledge that healing is costly. That we should be allocating more funds for victims, for therapy, extra security, potential moving costs, getting back on their feet, buying something as simple as court clothes. As Michele pointed out, Preventing assault is so much cheaper than trying to address it after the fact.
”
”
Chanel Miller (Know My Name: A Memoir)
“
When the solution to a given problem doesn’t lay right before our eyes, it is easy to assume that no solution exists. But history has shown again and again that such assumptions are wrong. This is not to say the world is perfect. Nor that all progress is always good. Even widespread societal gains inevitably produce losses for some people. That’s why the economist Joseph Schumpeter referred to capitalism as “creative destruction.” But humankind has a great capacity for finding technological solutions to seemingly intractable problems, and this will likely be the case for global warming. It isn’t that the problem isn’t potentially large. It’s just that human ingenuity—when given proper incentives—is bound to be larger. Even more encouraging, technological fixes are often far simpler, and therefore cheaper, than the doomsayers could have imagined. Indeed, in the final chapter of this book we’ll meet a band of renegade engineers who have developed not one but three global-warming fixes, any of which could be bought for less than the annual sales tally of all the Thoroughbred horses at Keeneland auction house in Kentucky.
”
”
Steven D. Levitt (SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance)
“
The fact that work is cheaper in Dubai than in Japan is not just a fluke. Work is more productive in richer countries. That is one of the reasons these countries are generally more prosperous. Selling used equipment from rich countries to poor countries can be an efficient way to handle the situation for both types of countries.
”
”
Thomas Sowell (Basic Economics: A Citizen's Guide to the Economy)
“
Myriad Genetics, which holds the patents on the BRCA1 and BRCA2 genes responsible for most cases of hereditary breast and ovarian cancer, charges $3,000 to test for the genes. Myriad has been accused of creating a monopoly, since no one else can offer the test, and researchers can’t develop cheaper tests or new therapies without getting permission from Myriad and paying steep licensing fees. Scientists who’ve gone ahead with research involving the breast-cancer genes without Myriad’s permission have found themselves on the receiving end of cease-and-desist letters and threats of litigation. In May 2009 the American Civil Liberties Union, several breast-cancer survivors, and professional groups representing more than 150,000 scientists sued Myriad Genetics over its breast-cancer gene patents. Among other things, scientists involved in the case claim that the practice of gene patenting has inhibited their research, and they aim to stop it. The presence of so many scientists in the suit, many of them from top institutions, challenges the standard argument that ruling against biological patents would interfere with scientific progress
”
”
Rebecca Skloot (The Immortal Life of Henrietta Lacks)
“
I was young and stupid,” I said simply. “I was used. I killed for people like you because I knew no better. Then I learned better. What happened at Innenin taught me better. Now I don’t kill for anyone but myself, and every time that I take a life, I know the value of it.” “The value of it. The value of a human life.” Kawahara shook her head like a teacher with an exasperating student. “You are still young and stupid. Human life has no value. Haven’t you learned that yet, Takeshi, with all you’ve seen? It has no value, intrinsic to itself. Machines cost money to build. Raw materials cost money to extract. But people?” She made a tiny spitting sound. “You can always get some more people. They reproduce like cancer cells, whether you want them or not. They are abundant, Takeshi. Why should they be valuable? Do you know that it costs us less to recruit and use up a real snuff whore than it does to set up and run the virtual equivalent format? Real human flesh is cheaper than a machine. It’s the axiomatic truth of our times.
”
”
Richard K. Morgan (Altered Carbon (Takeshi Kovacs, #1))
“
No philosophy is cheaper or more vulgar than that which traces all history to diversities of ethnological type and blend, and is ever presenting the venal Greek, the perfidious Sicilian, the proud and indolent Spaniard, the economical Swiss, the vain and vivacious Frenchman.
”
”
John Emerich Edward Dalberg-Acton (Lectures on the French Revolution)
“
In this manner, in early days, were formed those vast and prodigious layers of coal, which an ever—increasing consumption must utterly use up in about three centuries more, if people do not find some more economic light than gas, and some cheaper motive power than steam. All
”
”
Jules Verne (A Journey to the Centre of the Earth)
“
Now, I assume you don’t want me to cart you back to Fjerda or the Shu Han?”
It was clear Nina had finished the translation when Kuwei yelped, “No!”
“Then your choices are Novyi Zem and the Southern Colonies, but the Kerch presence in the colonies is far lower. Also, the weather is better, if you’re partial to that kind of thing. You are a stolen painting, Kuwei. Too recognizable to sell on the open market, too valuable to leave lying around. You are worthless to me.”
“I’m not translating that,” Nina snapped.
“Then translate this: My sole concern is keeping you away from Jan Van Eck, and if you want me to start exploring more definite options, a bullet is a lot cheaper than putting you on a ship to the Southern Colonies.”
Nina did translate, though haltingly.
Kuwei responded in Shu. She hesitated. “He says you’re cruel.”
“I’m pragmatic. If I were cruel, I’d give him a eulogy instead of a conversation. So, Kuwei, you’ll go to the Southern Colonies, and when the heat has died down, you can find your way to Ravka or Matthias’ grandmother’s house for all I care.”
“Leave my grandmother out of this,” Matthias said.
”
”
Leigh Bardugo (Crooked Kingdom (Six of Crows, #2))
“
A young man in a white coat was pouring some rich fragrant liquid into her cup. She accepted it with gratitude and resignation, for it was strong and bitter, almost medicinal, and as she drank she was conscious that it was doing her good. Tea is more healthy than alcohol and much cheaper, she reflected, and there must be thousands of people who know this.
”
”
Barbara Pym (Less Than Angels)
“
The difference between the good and the great is the difference between your mindset and your skill set. In a world where skills are bountiful, and increasingly outsourced to cheaper parts of the world, we need more than skills to survive, let alone thrive. Mindset separates the best from the rest: the right mindset drives the right habits, which drive the right performance.
”
”
Jo Owen (The Mindset of Success: From Good Management to Great Leadership)
“
Reasoning systematically, Marx was one of the few socialists to understand that economic competition, motivated by "greed," was what drove prices down under capitalism, as capitalists ceaselessly searched for more profits by seeking cheaper ways of producing than those possessed by their fellow capitalist rivals. Mutual competition ensured that capitalists were in no position simply to tack higher profits onto production costs. Therefore, as production costs were driven down throughout an industry, prices tended to be driven down as well, to the benefit of the consuming public.
”
”
Thomas Sowell (Marxism: Philosophy and Economics)
“
There are monstrous changes taking place in the world, forces shaping a future whose face we do not know. Some of these forces seem evil to us, perhaps not in themselves but because their tendency is to eliminate other things we hold good. It is true that two men can lift a bigger stone than one man. A group can build automobiles quicker and better than one man, and bread from a huge factory is cheaper and more uniform. When our food and clothing and housing all are born in the complication of mass production, mass method is bound to get into our thinking and to eliminate all other thinking.
”
”
John Steinbeck (East of Eden)
“
The summer dresses are unpacked and hanging in the closet, two of them, pure cotton, which is better than synthetics like the cheaper ones, though even so, when it's muggy, in July and August, you sweat inside them. No worry about sunburn though, said Aunt Lydia. The spectacles women used to make of themselves. Oiling themselves like roast meat on a spit, and bare backs and shoulders, on the street, in public, and legs, not even stockings on them, no wonder those things used to happen. [...] And not good for the complexion, not at all, wrinkle you up like a dried apple. But we weren't supposed to care about our complexions any more, she'd forgotten that.
”
”
Margaret Atwood (The Handmaid’s Tale (The Handmaid's Tale, #1))
“
I’m an old man trying to give a young daughter advice, and it’s like a monkey trying to teach table manners to a bear. A drunk driver took my son’s life seventeen years ago and my wife has never been the same since. I’ve always seen the question of abortion in terms of Fred. I seem to be helpless to see it any other way, just as helpless as you were to stop your giggles when they came on you at that poetry reading, Frannie. Your mother would argue against it for all the standard reasons. Morality, she’d say. A morality that goes back two thousand years. The right to life. All our Western morality is based on that idea. I’ve read the philosophers. I range up and down them like a housewife with a dividend check in the Sears and Roebuck store. Your mother sticks with the Reader’s Digest, but it’s me that ends up arguing from feeling and her from the codes of morality. I just see Fred. He was destroyed inside. There was no chance for him. These right-to-life biddies hold up their pictures of babies drowned in salt, and arms and legs scraped out onto a steel table, so what? The end of a life is never pretty. I just see Fred, lying in that bed for seven days, everything that was ruined pasted over with bandages. Life is cheap, abortion makes it cheaper. I read more than she does, but she is the one who ends up making more sense on this one. What we do and what we think… those things are so often based on arbitrary judgments when they are right. I can’t get over that. It’s like a block in my throat, how all true logic seems to proceed from irrationality. From faith. I’m not making much sense, am I?
”
”
Stephen King (The Stand)
“
On Westminster Bridge, Arthur was struck by the brightness of the streetlamps running across like a formation of stars. They shone white against the black coats of the marching gentlefold and fuller than the moon against the fractal spires of Westminster. They were, Arthur quickly realized, the new electric lights, which the city government was installing, avenue by avenue, square by square, in place of the dirty gas lamps that had lit London's public spaces for a century. These new electric ones were brighter. They were cheaper. They required less maintenance. And they shone farther into the dime evening, exposing every crack in the pavement, every plump turtle sheel of stone underfoot. So long to the faint chiaroscuro of London, to the ladies and gentlemen in black-on-black relief. So long to the era of mist and carbonized Newcastle coal, to the stench of the Blackfriars foundry. Welcome to the cleasing glare of the twentieth century.
”
”
Graham Moore (The Sherlockian)
“
One of the many signs of verbal virtuosity among intellectuals is the repackaging of words to mean things that are not only different from, but sometimes the direct opposite of, their original meanings. 'Freedom' and 'power' are among the most common of these repackaged words. The basic concept of freedom as not being subjected to other people's restrictions, and of power as the ability to restrict other people's options have both been stood on their heads in some of the repackaging of these words by intellectuals discussing economic issues. Thus business enterprises who expand the public's options, either quantitatively (through lower prices) or qualitatively (through better products) are often spoken of as 'controlling' the market, whenever this results in a high percentage of consumers choosing to purchase their particular products rather than the competing products of other enterprises.
In other words, when consumers decide that particular brands of products are either cheaper or better than competing brands of those products, third parties take it upon themselves to depict those who produced these particular brands as having exercised 'power' or 'control.' If, at a given time, three-quarters of the consumers prefer to buy the Acme brand of widgets to any other brand, then Acme Inc. will be said to 'control' three-quarters of the market, even though consumers control 100 percent of the market, since they can switch to another brand of widgets tomorrow if someone else comes up with a better widget, or stop buying widgets altogether if a new product comes along that makes widgets obsolete.
....by saying that businesses have 'power' because they have 'control' of their markets, this verbal virtuosity opens the way to saying that government needs to exercise its 'countervailing power' (John Kenneth Galbraith's phrase) in order to protect the public. Despite the verbal parallels, government power is in fact power, since individuals do not have a free choice as to whether or not to obey government laws and regulations, while consumers are free to ignore the products marketed by even the biggest and supposedly most 'powerful' corporations in the world.
”
”
Thomas Sowell (Intellectuals and Society)
“
the Times says there's a heroin epidemic, Malone thinks, which is only an epidemic of course because now white people are dying. Whites started to get opium-based pills from their physicians: oxycodone, vicodin... But, it was expensive and doctors were reluctant to prescribe too much for exactly the fear of addiction. So the white folks went to the open market and the pills became a street drug. It was all very nice and civilized until the Sinoloa cartel down in Mexico made a corporate decision that it could undersell the big American pharmaceutical companies by raising production of its heroin thereby reducing price. As an incentive, they also increased its potency. The addicted white Americans found that Mexican ... heroin was cheaper and stronger than the pills, and started shooting it into their veins and overdosing.
Malone literally saw it happening. He and his team busted more bridge-and-tunnel junkies, suburban housewives and upper Eastside madonnas than they could count....
”
”
Don Winslow (The Force)
“
After the New Deal, economists began referring to America’s retirement-finance model as a “three-legged stool.” This sturdy tripod was composed of Social Security, private pensions, and combined investments and savings. In recent years, of course, two of those legs have been kicked out. Many Americans saw their assets destroyed by the Great Recession; even before the economic collapse, many had been saving less and less. And since the 1980s, employers have been replacing defined-benefit pensions that are funded by employers and guarantee a monthly sum in perpetuity with 401(k) plans, which often rely on employee contributions and can run dry before death. Marketed as instruments of financial liberation that would allow workers to make their own investment choices, 401(k)s were part of a larger cultural drift in America away from shared responsibilities toward a more precarious individualism. Translation: 401(k)s are vastly cheaper for companies than pension plans. “Over the last generation, we have witnessed a massive transfer of economic risk from broad structures of insurance, including those sponsored by the corporate sector as well as by government, onto the fragile balance sheets of American families,” Yale political scientist Jacob S. Hacker writes in his book The Great Risk Shift. The overarching message: “You are on your own.
”
”
Jessica Bruder (Nomadland: Surviving America in the Twenty-First Century)
“
This raises the interesting, if seemingly outlandish, question of why car drivers, virtually alone among users of wheeled transport, do not wear helmets. Yes, cars do provide a nice metal cocoon with inflatable cushions. But in Australia, for example, head injuries among car occupants, according to research by the Federal Office of Road Safety, make up half the country’s traffic-injury costs. Helmets, cheaper and more reliable than side-impact air bags, would reduce injuries and cut fatalities by some 25 percent.95 A crazy idea, perhaps, but so were air bags once.
”
”
Tom Vanderbilt (Traffic)
“
There's one big difference between the poor and the rich,' Kite says, taking a drag from his cigarette. We are in a pub, at lunch-time. John Kite is always, unless stated otherwise, smoking a fag, in a pub, at lunch-time.
'The rich aren't evil, as so many of my brothers would tell you. I've known rich people -- I have played on their yachts -- and they are not unkind, or malign, and they do not hate the poor, as many would tell you. And they are not stupid -- or at least, not any more than the poor are. Much as I find amusing the idea of a ruling class of honking toffs, unable to put their socks on without Nanny helping them, it is not true. They build banks, and broker deals, and formulate policy, all with perfect competency.
'No -- the big difference between the rich and the poor is that the rich are blithe. They believe nothing can ever really be so bad, They are born with the lovely, velvety coating of blitheness -- like lanugo, on a baby -- and it is never rubbed off by a bill that can't be paid; a child that can't be educated; a home that must be left for a hostel, when the rent becomes too much.
'Their lives are the same for generations. There is no social upheaval that will really affect them. If you're comfortably middle-class, what's the worst a government policy could do? Ever? Tax you at 90 per cent and leave your bins, unemptied, on the pavement. But you and everyone you know will continue to drink wine -- but maybe cheaper -- go on holiday -- but somewhere nearer -- and pay off your mortgage -- although maybe later.
'Consider, now, then, the poor. What's the worst a government policy can do to them? It can cancel their operation, with no recourse to private care. It can run down their school -- with no escape route to a prep. It can have you out of your house and into a B&B by the end of the year. When the middle-classes get passionate about politics, they're arguing about their treats -- their tax breaks and their investments. When the poor get passionate about politics, they're fighting for their lives.
'Politics will always mean more to the poor. Always. That's why we strike and march, and despair when our young say they won't vote. That's why the poor are seen as more vital, and animalistic. No classical music for us -- no walking around National Trust properties, or buying reclaimed flooring. We don't have nostalgia. We don't do yesterday. We can't bear it. We don't want to be reminded of our past, because it was awful; dying in mines, and slums, without literacy, or the vote. Without dignity. It was all so desperate, then. That's why the present and the future is for the poor -- that's the place in time for us: surviving now, hoping for better, later. We live now -- for our instant, hot, fast treats, to prep us up: sugar, a cigarette, a new fast song on the radio.
'You must never, never forget, when you talk to someone poor, that it takes ten times the effort to get anywhere from a bad postcode, It's a miracle when someone from a bad postcode gets anywhere, son. A miracle they do anything at all.
”
”
Caitlin Moran (How to Build a Girl (How to Build a Girl, #1))
“
No regrets?” he murmured to Hunt as they strode down the hall, while Shaw and St. Vincent followed at a more leisurely pace.
Hunt glanced at him with a questioning smile. He was a big, dark-haired man, with the same sense of uncompromising masculinity and the same avid interest in hunting and sportsmanship that Marcus possessed. “About what?”
“Being led around by the nose by your wife.”
That drew a wry grin from Hunt, and he shook his head. “If my wife does lead me around, Westcliff, it’s by an altogether different body part. And no, I have no regrets whatsoever.”
“I suppose there’s a certain convenience in being married,” Marcus mused aloud. “Having a woman close at hand to satisfy your needs, not to mention the fact that a wife is undoubtedly more economical than a mistress. There is, moreover, the begetting of heirs to consider…”
Hunt laughed at his effort to cast the issue in a practical light. “I didn’t marry Annabelle for convenience. And although I haven’t tabulated any numbers, I can assure you that she is not cheaper than a mistress. As for the begetting of heirs, that was the farthest thing from my mind when I proposed to her.”
“Then why did you?”
“I would tell you, but not long ago you said that you hoped I wouldn’t start—how did you put it?—‘pollinate the air with maudlin sentiment.’”
“You believe yourself to be in love with her.”
“No,” Hunt countered in a relaxed manner, “I am in love with her.”
Marcus lifted his shoulders in a brief shrug. “If believing that makes marriage more palatable to you, so be it.”
“Good God, Westcliff…” Hunt murmured, a curious smile on his face, “haven’t you ever been in love?”
“Of course. Obviously I have found that some women are preferable to others in terms of disposition and physical appearance—”
“No, no, no…I’m not referring to finding someone who is ‘preferable.’ I mean completely being absorbed by a woman who fills you with desperation, longing, ecstasy…”
Marcus threw him a disparaging glance. “I haven’t time for that nonsense.”
Hunt annoyed him by laughing.
”
”
Lisa Kleypas (It Happened One Autumn (Wallflowers, #2))
“
How good one feels when one is full—how satisfied with ourselves and with the world! People who have tried it, tell me that a clear conscience makes you very happy and contented; but a full stomach does the business quite as well, and is cheaper, and more easily obtained. One feels so forgiving and generous after a substantial and well-digested meal—so noble-minded, so kindly-hearted. It is very strange, this domination of our intellect by our digestive organs. We cannot work, we cannot think, unless our stomach wills so. It dictates to us our emotions, our passions. After eggs and bacon, it says, “Work!” After beefsteak and porter, it says, “Sleep!” After a cup of tea (two spoonsful for each cup, and don’t let it stand more than three minutes), it says to the brain, “Now, rise, and show your strength. Be eloquent, and deep, and tender; see, with a clear eye, into Nature and into life; spread your white wings of quivering thought, and soar, a god-like spirit, over the whirling world beneath you, up through long lanes of flaming stars to the gates of eternity!” After hot muffins, it says, “Be dull and soulless, like a beast of the field—a brainless animal, with listless eye, unlit by any ray of fancy, or of hope, or fear, or love, or life.” And after brandy, taken in sufficient quantity, it says, “Now, come, fool, grin and tumble, that your fellow-men may laugh—drivel in folly, and splutter in senseless sounds, and show what a helpless ninny is poor man whose wit and will are drowned, like kittens, side by side, in half an inch of alcohol.” We
”
”
Jerome K. Jerome (Three Men in a Boat (To Say Nothing of the Dog))
“
It was a complex chain of oppression in Virginia. The Indians were plundered by white frontiersmen, who were taxed and controlled by the Jamestown elite. And the whole colony was being exploited by England, which bought the colonists’ tobacco at prices it dictated and made 100,000 pounds a year for the King. Berkeley himself, returning to England years earlier to protest the English Navigation Acts, which gave English merchants a monopoly of the colonial trade, had said: . . . we cannot but resent, that forty thousand people should be impoverish’d to enrich little more than forty Merchants, who being the only buyers of our Tobacco, give us what they please for it, and after it is here, sell it how they please; and indeed have forty thousand servants in us at cheaper rates, than any other men have slaves. . . .
”
”
Howard Zinn (A People's History of the United States: 1492 to Present)
“
Kids aren’t learning science right these days! The teachers teach it like it’s just supposed to be useful, like, here, learn this geometry so you can design a building, here, learn this chemistry so you can make a plastic bag. Of course kids don’t like it! No kid comes home from school and says, ‘I want to make plastic bags when I grow up!’ We already have plastic bags, and comfy chairs, and flying cars, we’ve had them for centuries, and they aren’t getting better because they work already so no one’s interested in replacing them, just making them cheaper, or with more games. That isn’t science! Science is figuring out where the universe is going! Science is noticing that the ants crawling up the picnic table like your sandwich better than your ba’sib’s and asking, ‘Why?’ Not ‘How is this useful?’ not ‘Can I make this into a plastic bag?’ but ‘Why?
”
”
Ada Palmer (Too Like the Lightning (Terra Ignota, #1))
“
For the first three years, it’s fun being a pro football player’s girlfriend.
“Marlee, let me see your hand! Did Chris propose yet?” Amber asks.
I’m in year ten.
“Still naked.” I wiggle my fingers in front of her the same way I did last week and the week before that . . . and the week before that. #HeDidntPutARingOnIt
Sometimes, I like to hashtag my life. #CheaperThanTherapy
I sip my margarita. “When it happens, I promise to let you know.” Or, you know, keep asking every time you see me.
“Marlee.” Courtney sighs. She stands at the head of the table clutching a glitter-coated gavel. “We made exceptions for you to join the Lady Mustangs. Try to acknowledge that and save your little side conversation until we’ve finished.”
“Sorry, Court.” Every time I call her Court, she strains her Botoxed forehead and glares in my direction, so obviously, it’s the only thing I call her. Well, sometimes I call her bitch, but she doesn’t know about that.
“As I was saying, the annual Lady Mustangs Fashion Show is in three weeks. Everyone must attend the next meeting so we can discuss the outfits for you and your husbands.”
I catch her eye again. She raises her chin, and her fat-injected lips form an actual smile.
“Oh, I’m sorry. In your case, Marlee, you and your boyfriend.”
See? What a bitch.
“Thanks for the clarification, Court, but I understood.
”
”
Alexa Martin (Intercepted (Playbook, #1))
“
SOMETIMES A KIND OF GLORY lights up the mind of a man. It happens to nearly everyone. You can feel it growing or preparing like a fuse burning toward dynamite. It is a feeling in the stomach, a delight of the nerves, of the forearms. The skin tastes the air, and every deep-drawn breath is sweet. Its beginning has the pleasure of a great stretching yawn; it flashes in the brain and the whole world glows outside your eyes. A man may have lived all of his life in the gray, and the land and trees of him dark and somber. The events, even the important ones, may have trooped by faceless and pale. And then—the glory—so that a cricket song sweetens his ears, the smell of the earth rises chanting to his nose, and dappling light under a tree blesses his eyes. Then a man pours outward, a torrent of him, and yet he is not diminished. And I guess a man’s importance in the world can be measured by the quality and number of his glories. It is a lonely thing but it relates us to the world. It is the mother of all creativeness, and it sets each man separate from all other men. I don’t know how it will be in the years to come. There are monstrous changes taking place in the world, forces shaping a future whose face we do not know. Some of these forces seem evil to us, perhaps not in themselves but because their tendency is to eliminate other things we hold good. It is true that two men can lift a bigger stone than one man. A group can build automobiles quicker and better than one man, and bread from a huge factory is cheaper and more uniform. When our food and clothing and housing all are born in the complication of mass production, mass method is bound to get into our thinking and to eliminate all other thinking.
”
”
John Steinbeck (East of Eden)
“
Cornelius Vanderbilt and his fellow tycoon John D. Rockefeller were often called 'robber barons'. Newspapers said they were evil, and ran cartoons showing Vanderbilt as a leech sucking the blood of the poor. Rockefeller was depicted as a snake. What the newspapers printed stuck--we still think of Vanderbilt and Rockefeller as 'robber barons'. But it was a lie. They were neither robbers nor barons. They weren't robbers, because they didn't steal from anyone, and they weren't barons--they were born poor.
Vanderbilt got rich by pleasing people. He invented ways to make travel and shipping things cheaper. He used bigger ships, faster ships, served food onboard. People liked that. And the extra volume of business he attracted allowed him to lower costs. He cut the New York--Hartford fare from $8 to $1. That gave consumers more than any 'consumer group' ever has.
It's telling that the 'robber baron' name-calling didn't come from consumers. It was competing businessmen who complained, and persuaded the media to join in.
Rockefeller got rich selling oil. First competitors and then the government called him a monopolist, but he wasn't--he had competitors. No one was forced to buy his oil. Rockefeller enticed people to buy it by selling it for less. That's what his competitors hated. He found cheaper ways to get oil from the ground to the gas pump. This made life better for millions. Working-class people, who used to go to bed when it got dark, could suddenly afford fuel for their lanterns, so they could stay up and read at night.
Rockefeller's greed might have even saved the whales, because when he lowered the price of kerosene and gasoline, he eliminated the need for whale oil. The mass slaughter of whales suddenly stopped. Bet your kids won't read 'Rockefeller saved the whales' in environmental studies class.
Vanderbilt's and Rockefeller's goal might have been just to get rich. But to achieve that, they had to give us what we wanted.
”
”
John Stossel (Give Me a Break: How I Exposed Hucksters, Cheats, and Scam Artists and Became the Scourge of the Liberal Media...)
“
When we have to pay a lot for something nice, we appreciate it to the full. Yet as its price in the market falls, passion has a habit of fading away. Why, then, do we associate a cheap price with lack of value? Our response is a hangover from our long preindustrial past. For most of human history, there truly was a strong correlation between cost and value: The higher the price, the better things tended to be, because there was simply no way both for prices to be low and for quality to be high. It is not that we refuse to buy inexpensive or cheap things. It's just that getting excited over cheap things has come to seem a little bizarre. How do we reverse this? The answer lies in a slightly unexpected area: the mind of a four-year-old. Children have two advantages: They don't know what they're supposed to like and they don't understand money, so price is never a guide to value for them. We buy them a costly wooden toy made by Swedish artisans who hope to teach lessons in symmetry and find that they prefer the cardboard box that it came in. If asked to put a price on things, children tend to answer by the utility and charm of an object, not its manufacturing costs. We have been looking at prices the wrong way. We have fetishised them as tokens of intrinsic value; we have allowed them to set how much excitement we are allowed to have in given areas, how much joy is to be mined in particular places. But prices were never meant to be like this: We are breathing too much life into them and thereby dulling too many of our responses to the inexpensive world. At a certain age, something very debilitating happens to children. They start to learn about "expensive" and "cheap" and absorb the view that the more expensive something is, the better it may be. They are encouraged to think well of saving up pocket money and to see the "big" toy they are given as much better than the "cheaper" one. We can't directly go backwards; we can't forget what we know of prices. However, we can pay less attention to what things cost and more to our own responses. We need to rethink our relationship to prices. The price of something is principally determined by what it cost to make, not how much human value is potentially to be derived from it.
”
”
Alain de Botton (The School of Life: An Emotional Education)
“
Chapter 13 - 1
Sometimes a kind of glory lights up the mind of a man. It happens to nearly everyone. You can feel it growing or preparing like a fuse burning toward dynamite. It is a feeling in the stomach, a delight of the nerves, of the forearms. The skin tastes the air, and every deep-drawn breath is sweet. Its beginning has the pleasure of a great stretching yawn; it flashes in the brain and the whole world glows outside your eyes. A man may have lived all of his life in the gray, and the land and trees of him dark and somber. The events, even the important ones, may have trooped by faceless and pale. And then—the glory—so that a cricket song sweetens his ears, the smell of the earth rises chanting to his nose, and dappling light under a tree blesses his eyes. Then a man pours outward, a torrent of him, and yet he is not diminished. And I guess a man’s importance in the world can be measured by the quality and number of his glories. It is a lonely thing but it relates us to the world. It is the mother of all creativeness, and it sets each man separate from all other men.
I don’t know how it will be in the years to come. There are monstrous changes taking place in the world, forces shaping a future whose face we do not know. Some of these forces seem evil to us, perhaps not in themselves but because their tendency is to eliminate other things we hold good. It is true that two men can lift a bigger stone than one man. A group can build automobiles quicker and better than one man, and bread from a huge factory is cheaper and more uniform. When our food and clothing and housing all are born in the complication of mass production, mass method is bound to get into our thinking and to eliminate all other thinking. In our time mass or collective production has entered our economics, our politics, and even our religion, so that some nations have substituted the idea collective for the idea God. This in my time is the danger. There is great tension in the world, tension toward a breaking point, and men are unhappy and confused.
At such a time it seems natural and good to me to ask myself these questions. What do I believe in? What must I fight for and what must I fight against?
Our species is the only creative species, and it has only one creative instrument, the individual mind and spirit of a man. Nothing was ever created by two men. There are no good collaborations, whether in music, in art, in poetry, in mathematics, in philosophy. Once the miracle of creation has taken place, the group can build and extend it, but the group never invents anything. The preciousness lies in the lonely mind of a man.
And now the forces marshaled around the concept of the group have declared a war of extermination on that preciousness, the mind of man. By disparagement, by starvation, by repressions, forced direction, and the stunning hammerblows of conditioning, the free, roving mind is being pursued, roped, blunted, drugged. It is a sad suicidal course our species seems to have taken.
And this I believe: that the free, exploring mind of the individual human is the most valuable thing in the world. And this I would fight for: the freedom of the mind to take any direction it wishes, undirected. And this I must fight against: any idea, religion, or government which limits or destroys the individual. This is what I am and what I am about. I can understand why a system built on a pattern must try to destroy the free mind, for this is one thing which can by inspection destroy such a system. Surely I can understand this, and I hate it and I will fight against it to preserve the one thing that separates us from the uncreative beasts. If the glory can be killed, we are lost.
”
”
John Steinbeck (East of Eden)