Charms Jewellery Quotes

I am an urchin, standing in the cold, elbowed aside by the glossy rich visitors in their fur coats and ostentatious jewellery, being fussed into the hotel by pompous-looking doormen. 'No problem. I'd better get home, actually Mr – Gustav. A drink is very tempting, but maybe not such a good idea after all.' I pat my pockets. 'And I'm skint.' 'Pavements not paved with gold yet, eh?' He moves on along the facade of the grand hotel to the corner, and waits. He's staring not back at me but down St James Street. I wage a little war with myself. He's a stranger, remember. The newspaper headlines, exaggerated by the time they reach the office of Jake's local rag: Country girl from the sticks raped and murdered in London by suave conman. Even Poppy would be wagging her metaphorical finger at me by now. Blaming herself for not being there, looking out for me. But we're out in public here. Lots of people around us. He's charming. He's incredibly attractive. He's got a lovely deep, well spoken voice. And he's an entrepreneur who must be bloody rich if he owns more than one house. What the hell else am I going to do with myself when everyone else is out having fun? One thing I won't tell him is that my pockets might be empty, but my bank account is full. 'One drink. Then I must get back.' He doesn't answer or protest, but with a courtly bow he crooks his elbow and escorts me down St James. We turn right and into the far more subtle splendour of Dukes Hotel. 'Dress code?' I ask nervously, wiping my feet obediently on the huge but welcoming doormat and drifting ahead of him into the smart interior where domed and glassed corridors lead here and there. The foyer smells of mulled wine and candles and entices you to succumb to its perfumed embrace.

Business was booming for Tiffany & Co. in the late 1990s, thanks to the introduction of a new affordable silver jewellery line. The $110 silver charm bracelet inscribed with the Tiffany name was coveted by teenage girls, causing sales of the new silver product line to skyrocket 67% between 1997 and 2002. By 2003, company earnings had doubled and the silver jewellery line accounted for a third of Tiffany’s U.S. sales. And yet the queues of excited girls didn’t fill the store managers with joy. Sure, sales were up and stores were busy, but the people close to the brand, who understood its heritage, began to worry that this lower price point would forever change how the brand was perceived by its high-end customers. “We didn’t want the brand to be defined by any single product.” —Michael Kowalski, CEO, Tiffany & Co. Despite some unease from investors, Tiffany raised prices on their most popular silver products by 30% over the next three years and managed to halt the growth of their highly profitable silver line. And so the company sacrificed short-term gain and profits for the long-term good of the brand by telling the story they wanted customers to believe—that Tiffany’s represents something special. A client recently told me about her friend’s excited engagement announcement on Facebook. All she did was post a photo of the Tiffany blue box—not a picture of the ring in sight. The box alone was enough to say everything she wanted to say. QUESTIONS FOR YOU How are you least like the competition?