Charity Fundraising Quotes

I have a cotillion event. Some yacht-club charity fundraiser thingy. Whitney is insisting, and Kit took her side.” Three wide smiles. “Oh shut up.

Fundraising is an extreme sport!

I didn’t tell him. He found out. Basically, he caught me coming in after the last time you and I saw each other. But he won’t give us away, Lucas. He’s even willing to help us see each other, as long as we help him with Charity.” “What, like, a fund-raiser or something?” I’d forgotten he didn’t know her name. “The vampire girl in Amherst.” “Wait—Charity? That’s her name? You were able to figure out who she is.” He smiled so proudly that all the tension of the moment instantly melted. “I fell in love with a genius.

Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership.

Thanking your donor should be an opportunity to brag about the donor instead of your organization.

If you hate asking for a donation, you don’t understand your donor. You’re stealing their joy.

Donors don’t give to your organization, they give to make the world a better place.

Your donor is the hero. This doesn’t take away from the great work your staff is doing.

People aren’t giving you money to fund programs. They’re donating to see results.

Leadership isn’t just about deciding what to do, it’s also about knowing what not to do.

Fundraising isn’t about the money, that’s just one outcome. Fundraising is about people.

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.

Remember what I told you on the phone, that I found out the truth about the grant that was paying all my expenses?” she asked. Leta nodded. “Well, it wasn’t a grant that was paying for my education and living expenses.” She took a harsh breath. “It was Tate.” Leta scowled. “Are you sure?” “I’m very sure.” She glanced at the older woman. “I found out in the middle of Senator Matt Holden’s political fund-raiser, and I lost my temper. I poured crab bisque all over your son and there were television cameras covering the event.” She turned her wounded eyes toward the dancers. “I was devastated when I found out I’m nothing more than a charity case to him.” “That isn’t true,” Leta said gently, but a little remotely. “You know Tate’s very fond of you.” “Yes. Very fond, the way a guardian is fond of a ward. He owned me.

November 2014, focus on science communications full-time. I now work for a cancer charity, “translating” science into English for fundraising teams. My writing reaches so many people and helps raise money toward cancer research, and it feels very meaningful to me because of that.

But why bother with guests at all? The virtual community is larger and less trouble than the relatives and friends upon whom self-fundraisers had been drawing. The pioneers in using the Internet to ask strangers for money patterned themselves on the causes of reputable charity—such as donating toward education or helping the ill—except for designating themselves the sole beneficiaries. A breakthrough was achieved when it was discovered that asking for money for luxuries also brought results. These practices are no less vulgar for having become commonplace. There is no polite way to tell people to give you money or objects, and no polite way to entertain people at their expense. Begging is the last resort of the desperate, not a social form requiring others to help people live beyond their means.

FOLKSBIENE, an impoverished, frail Yiddish theater company in constant danger of annihilation, had outlasted all the giants. The year of Schwartz's death the little troupe moved into the Forward building, guaranteeing it a permanent home with four walls and a roof, plus heat in the winter, fans in the summer, and best of all, continuing subsidies from the newspaper and the Workmen's Circle. Sporadically, other Yiddish productions would take place in New York, but they were one-shots, musicals, and charity fund-raisers. Ensconced in their new place, Folksbiene managers claimed that theirs was the oldest continuously operating Yiddish theater in the world. As proof, all past productions were listed year by year, ranging all the way back to 1915. It was an impressive roster. Among the authors included were Sholem Aleichem, Leon Kobrin, and both Singer brothers, Israel Joshua and Isaac Bashevis; also the Russians Alexander Pushkin and Maxim Gorki; and such American authors as Theodore Dreiser, Eugene O'Neill, Sherwood Anderson, and Clifford Odets. It didn't matter how well attended those shows were, or how well acted, or the duration of their runs. The point was that the Folksbiene had survived, just as the Jewish people had survived. Together, they were the keepers of the flame. It was a very small candle in a very big city.

It’s just a kiss,” she says softly. “Why are you all torn up about a kiss?” She’s studying me way too closely. “I’m not torn up,” I protest. “You’ve been moping ever since I told you about the fundraiser, Sean,” she says. “What’s your problem? It’s for charity, for God’s sake.” She lays her free hand on her chest. “My kiss is going to feed victims of domestic violence. I’m doing my part for a better community.” I look down at her mouth. God, I could just slide my fingers into her hair, pull her to me, and kiss her right here and now. But I won’t. Because she doesn’t want me. “I can’t believe you’re going kiss some stranger,” I bite out. “Don’t do it.” “I’ve kissed men before, Sean,” she reminds me. I wish she would keep that shit to herself. “What if it’s some big, goofy guy with really bad breath?” I ask. “What if it’s some big, brawny guy who smells like you and kisses like a god?” she asks. She smiles, the corners of her lips tilting up so prettily. Her fingertips touch my forearm lightly, and she traces the tattoos that decorate my arm from wrist to shoulder. Every hair on my body stands up, and I lift my hand from her knee and thread my fingers with hers so she’ll stop. “If I’m lucky, he’ll be all tatted up, too.” She looks off into the distance, her gaze no longer on me. “Honey, if you want to kiss someone who looks like me and smells like me, I think I can accommodate you so you don’t have to kiss some stranger.” Her eyes shift back to meet mine, and she may as well have just punched me in the gut. She looks into my eyes and stares as if she’s looking into my soul. She can look into it anytime. Shit, I’d give it to her, if she wanted it. But it’s not me she wants. She’s made that abundantly clear. “If I ever kissed you, I would never be able to stop,” I say quietly. My voice sounds like it’s been dragged down a gravel road and back, and I fucking hate that she can affect me this way. “Prove it,” she says, and then she licks her cherry-red lips. She doesn’t break eye contact. I move quickly. This is the first time she’s ever made an offer like this, and my gut tells me that she’s going to take it back. I cup her neck with my palm and pull her toward me. My gentle tug brings her flush against my chest, and the weight of her settles against me and feels so right. Her lips are so close to mine that her inhale is my exhale. My hand quivers as it holds her nape, so I work my fingers into the hair at the back of her head. I hold her still and look into her green eyes. “Tell me you want me to kiss you and you got me, honey,” I whisper. She shivers and inches up my chest ever so slightly, her mouth moving closer to mine. So close. Just a little closer. I can almost taste her. “I want you to kiss me,” she whispers. “Please.” Suddenly, the door opens, and Lacey jumps up, separating us in one final, powerful leap. Fuck. I pull the pillow from behind my head and shove it in my lap, sitting up on the side of the bed. Friday,

There are some seismic cultural shifts that are underway online, and they are adding new vital layers to our digital landscape.

Brochures didn’t disappear when websites arrived. Text messaging did not destroy telefundraising. As tactics, tools and platforms pile up on top of one another, we tech-savvy digital fundraisers have to hone and maintain our ability to wade through these weeds of ever-increasing uncertainty and complexity. We need to be able to embrace it. Plan for it. Leverage it. Tolerance for ambiguity is a sign of maturity in our lives, which includes our fundraising careers, because the digital ecosystem we operate within is constantly evolving. It has a food chain, complete with predators and prey. It has seasonal shifts. It gives and supports life, but it also generates and disposes of waste.

You don’t have to master every new tool right away, but an understanding of what it does, who it’s for, and how it works goes a long way in helping you understand how it might fit alongside what is already working for you. Going all-in on the latest social media platform won’t be a wise use of time, effort or money for the majority of charities.

I believe it [a year end appeal] is often so successful because it is one of the few—if not only—times that many charities deliver a clear and “hard” ask for a gift, along with a deadline. Specific, urgent, and time-bound. These are qualities that we shouldn’t hide in storage ten months a year like pumpkin spice and Michael Bublé.

Later that week, on the plane home, Ross wrote me a scathing eleven-page confidential report. He called my "$2 billion by 2020" vision "statistically impossible" and "ridiculous," and listed my blind spots as a leader. "Charity: water is a shop of 15 people, but a team of exactly one. You," Ross wrote. "You control everything, You even run everything. You are the product design guy. The merchandising guy. The fundraising guy. The message guy. Probably even the check-signing guy ... Metaphorically, if you're still in the club biz, you can either be the bartender or running the show ... You can't mix the drinks and run the whole club." Ross said I needed to start thinking like a CEO, which meant grow up, stop worrying about day-to-day details, and start focusing on big-picture, multi-year goals. "Whether history records you as a success or failure," Ross warned, "will depend on whether you can shift from living in today to living in tomorrow." It was some of the best advice I'd ever gotten. p221

Charity transforms both giver and receiver for the better. It is rightly described as a virtue. Fundraising or donating to charity and all the other variations on that theme are something else: a tangle of mixed motivations and results, some good, some questionable.

I have usually proceeded on the principle that persons who possess sense enough to earn money have sense enough to know how to give it away.

that he had no sense that he was watching himself, admiring himself, as he went about being a good and generous guy—that kind of clawing self-consciousness that I’ve observed over the years in many an altruist: priests, missionaries, ACLU attorneys, the leaders of certain charities, or all the well-dressed elites at black-tie global fundraisers. Performative bonhomie. Self-congratulatory demonstrations of their limitless agape.

Has anyone ever told you that you look like (Michelle Obama, Oprah, Beyonce)? You know I actually met (Michelle, Oprah, Beyonce) at a (concert, fundraiser, wedding of: insert another celebrity:). She told me the greatest story about (I usually zone out at this point). It gave me an idea for a (charity, screenplay, business) that I think Mike would be very interested in.

is what happens when we confuse morality with frugality. We’ve all been taught that the bake sale with five percent overhead is morally superior to the professional fundraising enterprise with 40 percent overhead, but we’re missing the most important piece of information, which is: What is the actual size of these pies? Who cares if the bake sale only has five percent overhead if it’s tiny? What if the bake sale only netted 71 dollars for charity because it made no investment in its scale and the professional fundraising enterprise netted 71 million dollars because it did? Now which pie would we prefer, and which pie do we think people who are hungry would prefer?”1

often preach that charities need to act more like businesses, but then they refuse to let them. In an effort to “expose fraud,” critics and watchdogs impose rules regarding what amount of overhead is considered allowable. The heightened scrutiny squelches innovation in fundraising strategies, because the innovation might fail and would then be viewed as a waste of donor funds.

Donors aren’t fooled or inspired because most of the content is transactional in nature. These vendors tend to focus on how to make a legacy gift instead of engaging with each donor on a personal level about why they should care and how their life story entwines with the charity’s mission.

We reengineered my marketing firm to help more charities properly engage supporters, generate highly qualified leads, cultivate those leads, and uncover hidden legacy gifts.

They’re hopping from one charity to another! Why? Because they want to give! They need to give! They are required to give! They love to give because it makes them feel good!

It seems that many fundraisers think of salespeople in the for-profit world as used car peddlers, but that simply isn’t the case. The raising of money by charities is no different from sales and marketing in the private sector. A win-win is essential. When you learn to view the whole process simply, as a way to align an individual’s need with what you have to offer, everyone gets the results they desire.

It goes without saying that charities need to use smart business strategies to meet their goals. Pyramid and populist fundraising don’t fit the bill because they assume all donors are created equal, and we know they aren’t. Instead, you should give priority treatment to the best donors and prospects. Doesn’t it make sense to use your precious time and valuable resources on finding and retaining more people who are not only passionate about your cause, but also have the capacity to make serious impact, instead of spending tons of money on low-dollar, low-capacity donors and then trying to move them up the pyramid?

Once you find your 20 percent, you have to facilitate an exchange—their money for some value, or perceived value, in the charity. How is this value determined? What can your nonprofit provide to the charitably-minded person? There are four of them, and the high-level value is the easiest: help the supporter feel good. It’s the main reason people give.

you need to know where to look. The data shows there’s a sweet spot for giving. The older people get, the more they give, but at a certain point, they’re done. Baby boomers are the primary givers to charity at this time. Younger generations are just trying to survive, and a growing number of those older than the baby boomers have already made their plans.

Authority: People are more likely to pay attention to or follow someone they perceive as important or who’s an authority figure. For example, before someone gives a major gift to a diabetes charity, they may need a researcher or doctor to explain how the money will be spent in the lab.

People are fickle. One day they love your charity. The next day they don’t. On other days they’re somewhere in between. They’re busy. They get distracted. Their emotions run hot and cold. With so many for-profits and other nonprofit suitors competing for your supporters’ share of wallet, your supporters will always be wondering in the back of their minds, “What have you done for me lately?” If your answer is simply, “Give us money again!,” you might have a problem.

She commented that the fickle nature of donor-charity relationships results in a “consideration continuum.” That’s because supporters’ needs and interests are fluid. Major life events affect their interests, perceptions, and decisions. If you aren’t engaging them, listening to understand their needs, and providing them with highly relevant and personalized value, another charity will.

Every relationship has a beginning and middle. Many have an ending. In fundraising, we often call the coming-together part acquisition and early cultivation. For major and legacy gifts, I prefer lead generation (to inspire supporters to lean in to attain value) and qualification (to make sure they want to have a deeper, more personal relationship with a fundraiser or their charity’s mission). Hopefully, they’ll hire you to help them achieve their goals and the relationship will plateau at the maintenance level. Fundraisers might call this retention or stewardship.

More can be found in the 2012 Bank of America Study of High Net Worth Philanthropy, a study based on data gathered from a comprehensive survey of 20,000 high-net-worth donors in America’s wealthiest neighborhoods. The study found that 3 percent of U.S. households are responsible for two-thirds of all household charity. That’s pretty darn close to the 2.9 percent/53.6 percent figures reported by the IRS in 2010.

Rich people will take any excuse to celebrate themselves. Awards banquets, fundraisers, charity auctions—it’s all just an excuse for them to slap each other’s backs publicly.

Rich people were just like me except they had a lot more money, wore fancier clothes, couldn't get good staff, and shouldn't have bought little Amanda that third horse because she could only stable two horses at her private school. Imagine. Where was all that tuition money going? Rich people also had a place in the Hamptons, a place in Italy, a place in Florida, and thank God "Jim" finally got a private jet. First class is so congested. Shudder. Like me, they found there were simply just enough hours in the day. Unlike me, it was because their days were spent with personal trainers, stylists, therapists, and Reiki practitioners, and their nights were spent at galas, balls, banquets, charity events, operas, symphonies, and fundraisers. Then there was the shopping. Honestly. Jim/Richard/David/John just couldn't understand that it was impossible to wear the same dress twice. Everyone was run ragged. Exhausted. What about me time? Who wanted to fly up to New York to spend a day at the spa? Jim's treat. Me! Me!

Your age doesn't matter," said The Big Guy, which was spoken like someone who had never fucked an old lady. I am not suggesting that I have....Oh hell. A few times, at fundraisers for charities back in the States.

If you put these five things together - you can't use money to attract talent, you can't advertise, you can't take risks, you can't invest in long-term results, and you don't have a stock market - then we have just put the humanitarian sector at the most extreme disadvantage to the for-profit sector on every level, and then we call the whole system charity, as if there is something incredibly sweet about it.

To make matters worse, the CEO was wearing a red clown’s nose made of foam. It was the UK’s Comic Relief Day, a nationwide fund-raiser where everyone wears red clown noses to raise money for charity. The rejection seemed like a bad joke indeed.

As assistant director of programs, Anne was struggling with how to get more food out where it was needed. "Donors love pictures of cute little kids having snacks at school," she said. "And they support meal programs for seniors. But nobody's lining up to say, Gee, I want to put food in the cupboard for really poor black mothers who use drugs; I want to buy groceries for everyone living in the projects. Very few donors trust poor people enough to just give away food without conditions." Anne held a dim view of charity kitchens that kept poor people waiting in line two or three times a day just to get a meal ladled out. "They're convenient for staff," she said, "but they take away people's dignity, and they reinforce dependency. They're about control." In addition, she said, institutional meal programs, such as those in school lunchrooms, tended to provide unhealthy food that was fast to make—bologna sandwiches on white bread, instant mashed potatoes, canned fruit cocktail.

Above all, wealth was no longer to be flaunted. While an ostentatious displays of money might have been de rigueur in the Golden Twenties, it was decidedly out of fashion in the desperate days of the Destitute Thirties. The splashy parties the socialite once gave and attended in the twenties in New York and Palm Beach now dwindled to a trickle and were replaced with charity teas, and fund raisers.

Secretly, Ray was a rotten celebrity. He never got used to it, never learned to take it for granted. The photos and adulation and program signing always made him uncomfortable, and after the theft he never ordered room service again. Every day, no matter where he was, he’d find a busker or someone on the street and leave money or help otherwise when he could. He was making a great deal of money and giving a lot of it away as quickly as he got it. He played charity concerts for several different organizations. He loved Kelly Hall-Tompkins’s Music Kitchen, a charity that organized musicians to serve food and play in soup kitchens, and he often volunteered—both to play and to serve the guests. Another charity bought instruments for students who couldn’t afford to buy their own: at the inaugural fundraising gala, he played for free, enlisted several musicians—Wynton Marsalis and Trombone Shorty—and donated a hundred thousand dollars to the cause.

In college I was an editorial cartoonist for my school paper, The Daily Aztec...I did straight, news-oriented editorial cartoons. Occasionally, my Chicano background snuck in to the toons simply because I might do a César Chavez toon about how the School Student Board was too stupidly racist to allow him to speak on campus or other anti-frat toons on how they were so racist in doing fund-raisers for Tijuana kid charities--dressed in sombreros and begging with tin cups (from an interview in the book Attitude, 2002)

In all countries ethnic diversity reduces trust. In Peruvian credit-sharing cooperatives, members default more often on loans when there is ethnic diversity among co-op members. Likewise, in Kenyan school districts, fundraising is easier in tribally homogenous areas. Dutch researchers found that immigrants to Holland were more likely to develop schizophrenia if they lived in mixed neighborhoods with Dutch people than if they lived in purely immigrant areas. Surinamese and Turks had twice the chance of getting schizophrenia if they had to deal with Dutch neighbors; for Moroccans, the likelihood quadrupled. Dora Costa of the Massachusetts Institute of Technology and Matthew Kahn of Tufts University analyzed 15 recent studies of the impact of diversity on social cohesion. They found that every study had “the same punch line: heterogeneity reduces civic engagement.” James Poterba of MIT has found that public spending on education falls as the percentage of elderly people without children rises. He notes, however, that the effect “is particularly large when the elderly residents and the school-age population are from different racial groups.” This unwillingness of taxpayers to fund public projects if the beneficiaries are from a different group is so consistent it has its own name—“the Florida effect”—from the fact that old, white Floridians are reluctant to pay taxes or vote for bond issues to support schools attended by blacks and Hispanics. Maine, Vermont, and West Virginia are the most racially homogeneous states, and spend the highest proportion of gross state product on public education. Most people believe charity begins with their own people. A study of begging in Moscow, for example, found that Russians are more likely to give money to fellow Russians than to Central Asians or others who do not look like them. Researchers in Australia have found that immigrants from countries racially and culturally similar to Australia—Britain, the United States, New Zealand, and South Africa—fit in and become involved in volunteer work at the same level as native-born Australians. Immigrants from non white countries volunteer at just over half that rate. At the same time, the more racially diverse the neighborhood in which immigrants live, the less likely native Australians themselves are to do volunteer work. Sydney has the most diversity of any Australian city—and also the lowest level of volunteerism. People want their efforts to benefit people like themselves. It has long been theorized that welfare programs are more generous in Europe because European countries have traditionally been more homogeneous than the United States, and that people are less resistant to paying for welfare if the beneficiaries are of the same race. Alberto Alesina and Edward Glaeser have used statistical regression techniques to conclude that about half the difference in welfare levels is explained by greater American diversity, and the other half by weaker leftist political parties. Americans are not stingy—they give more to charity than Europeans do—but they prefer to give to specific groups. Many Jews and blacks give largely or even exclusively to ethnic charities. There are no specifically white charities, but much church giving is essentially ethnic. Church congregations are usually homogeneous, which means that offerings for aid within the congregation stay within the ethnic group.

From a purely financial perspective, the time and energy people devote to these events can often be better spent, said Leo Arnoult, president of Arnoult & Associates, a fund-raising consulting firm and a past chairman of Giving USA, which releases an annual report on charity contributions. The money that individuals contribute to these events is small compared with the money from a charity’s largest donors, who typically contribute 60 to 70 percent of what an organization raises in a year, he said.

Charity usually begins at home, and usually ends there, without having left.

My family’s idea of charity is hosting a political fundraiser,' she said, matching my grin with a wry one of her own. 'Or donating enough to a pet cause so that they can take a picture with a giant check. And then they’ll step over homeless people in the city. It’s embarrassing.

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