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Pat Riley called this our βdisease of more.β Across his career, where he racked up eight NBA championship titles as a coach or GM, he noticed that championship teams across sports usually fail to win again the next year. βSuccess,β he wrote, βis often the first step toward disaster.β At first, pro athletes just want more wins. But once they win a championship, βmoreβ shifts. They begin to focus their attention on a newly perceived scarcity. They now want more sponsorships, more playing time, more money, more individual recognition.
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Michael Easter (Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough)