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Leadership literature promotes envy with false promises. Casinos and lotteries encourage gambling with two messages: first, you, too, can win buckets of money, and, second, this is only possible if you gamble. Most gamblers and lottery ticket consumers do not win but lose. The truth is: “You can be a loser too.”12 When leadership books dwell on five-star generals, corporation executives, metropolis mayors, and megachurch CEOs, the implicit promise is like gambling: you can only win if you enter the game, and you, too, might hit the big time. But the majority of people, no matter how talented, motivated, and connected, will never be generals, executives, mayors, or megachurch pastors.
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