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Capital is an abstract parasite, an insatiable vampire and zombie maker; but the living flesh it converts into dead labor is ours, and the zombies it makes are us.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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It's easier to imagine the end of the world than the end of capitalism.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The pandemic of mental anguish that afflicts our time cannot be properly understood, or healed, if viewed as a private problem suffered by damaged individuals.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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emancipatory politics must always destroy the appearance of a ‘natural order’, must reveal what is presented as necessary and inevitable to be a mere contingency, just as it must make what was previously deemed to be impossible seem attainable.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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A film like Wall-E exemplifies what Robert Pfaller has called ‘interpassivity’: the film performs our anti-capitalism for us, allowing us to continue to consume with impunity.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The current ruling ontology denies any possibility of a social causation of mental illness. The chemico-biologization of mental illness is of course strictly commensurate with its depoliticization. Considering mental illness an individual chemico-biological problem has enormous benefits for capitalism. First, it reinforces Capital’s drive towards atomistic individualization (you are sick because of your brain chemistry). Second, it provides an enormously lucrative market in which multinational pharmaceutical companies can peddle their pharmaceuticals (we can cure you with our SSRIs). It goes without saying that all mental illnesses are neurologically instantiated, but this says nothing about their causation. If it is true, for instance, that depression is constituted by low serotonin levels, what still needs to be explained is why particular individuals have low levels of serotonin. This requires a social and political explanation; and the task of repoliticizing mental illness is an urgent one if the left wants to challenge capitalist realism.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
Capitalist realism insists on treating mental health as if it were a natural fact, like weather (but, then again, weather is no longer a natural fact so much as a political-economic effect). In the 1960s and 1970s, radical theory and politics (Laing, Foucault, Deleuze and Guattari, etc.) coalesced around extreme mental conditions such as schizophrenia, arguing, for instance, that madness was not a natural, but a political, category. But what is needed now is a politicization of much more common disorders. Indeed, it is their very commonness which is the issue: in Britain, depression is now the condition that is most treated by the NHS. In his book The Selfish Capitalist, Oliver James has convincingly posited a correlation between rising rates of mental distress and the neoliberal mode of capitalism practiced in countries like Britain, the USA and Australia. In line with James’s claims, I want to argue that it is necessary to reframe the growing problem of stress (and distress) in capitalist societies. Instead of treating it as incumbent on individuals to resolve their own psychological distress, instead, that is, of accepting the vast privatization of stress that has taken place over the last thirty years, we need to ask: how has it become acceptable that so many people, and especially so many young people, are ill?
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
The role of capitalist ideology is not to make an explicit case for something in the way that propaganda does, but to conceal the fact that the operations of capital do not depend on any sort of subjectively assumed belief. It is impossible to conceive of fascism or Stalinism without propaganda - but capitalism can proceed perfectly well, in some ways better, without anyone making a case for it.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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In his dreadful lassitude and objectless rage, Cobain seemed to have give wearied voice to the despondency of the generation that had come after history, whose every move was anticipated, tracked, bought and sold before it had even happened. Cobain knew he was just another piece of spectacle, that nothing runs better on MTV than a protest against MTV; knew that his every move was a cliché scripted in advance, knew that even realising it is a cliché. The impasse that paralysed Cobain in precisely the one that Fredric Jameson described: like postmodern culture in general, Cobain found himself in ‘a world in which stylistic innovation is no longer possible, where all that is left is to imitate dead styles in the imaginary museum’.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The relationship between capitalism and eco-disaster is neither coincidental nor accidental: capital’s ‘need of a constantly expanding market’, its ‘growth fetish’, mean that capitalism is by its very nature opposed to any notion of sustainability.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Deleuze and Guattari describe capitalism as a kind of dark potentiality which haunted all previous social systems. Capital, they argue, is the ‘unnamable Thing’, the abomination, which primitive and feudal societies ‘warded off in advance’. When it actually arrives, capitalism brings with it a massive desacralization of culture. It is a system which is no longer governed by any transcendent Law; on the contrary, it dismantles all such codes, only to re-install them on an ad hoc basis.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Instead of saying that everyone – i.e. every one – is responsible for climate change, we all have to do our bit, it would be better to say that no-one is, and that’s the very problem. The cause of eco-catastrophe is an impersonal structure which, even though it is capable of producing all manner of effects, is precisely not a subject capable of exercising responsibility. The required subject – a collective subject - does not exist, yet the crisis, like all the other global crises we’re now facing, demands that it be constructed.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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From a situation in which nothing can happen, suddenly anything is possible again.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Capitalist ideology in general, Zizek maintains, consists precisely in the overvaluing of belief - in the sense of inner subjective attitude - at the expense of the beliefs we exhibit and externalize in our behavior. So long as we believe (in our hearts) that capitalism is bad, we are free to continue to participate in capitalist exchange. According to Zizek, capitalism in general relies on this structure of disavowal. We believe that money is only a meaningless token of no intrinsic worth, yet we act as if it has a holy value. Moreover, this behavior precisely depends upon the prior disavowal - we are able to fetishize money in our actions only because we have already taken an ironic distance towards money in our heads.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
The ideological blackmail that has been in place since the original Live Aid concerts in 1985 has insisted that ‘caring individuals’ could end famine directly, without the need for any kind of political solution or systemic reorganization. It is necessary to act straight away, we were told; politics has to be suspended in the name of ethical immediacy. Bono’s Product Red brand wanted to dispense even with the philanthropic intermediary. ‘Philanthropy is like hippy music, holding hands’, Bono proclaimed. ‘Red is more like punk rock, hip hop, this should feel like hard commerce’. The point was not to offer an alternative to capitalism - on the contrary, Product Red’s ‘punk rock’ or ‘hip hop’ character consisted in its ‘realistic’ acceptance that capitalism is the only game in town. No, the aim was only to ensure that some of the proceeds of particular transactions went to good causes. The fantasy being that western consumerism, far from being intrinsically implicated in systemic global inequalities, could itself solve them. All we have to do is buy the right products.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The long, dark night of the end of history has to be grasped as an enormous opportunity. The very oppressive pervasiveness of capitalist realism means that even glimmers of alternative political and economic possibilities can have a disproportionately great effect. The tiniest event can tear a hole in the grey curtain of reaction which has marked the horizons of possibility under capitalist realism. From a situation in which nothing can happen, suddenly anything is possible again.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
Instead of accepting the vast privatization of stress that has taken place over the last thirty years, we need to ask: how has it become acceptable that so many people, and especially so many young people, are ill? The ‘mental health plague’ in capitalist societies would suggest that, instead of being the only social system that works, capitalism is inherently dysfunctional, and that the cost of it appearing to work is very high.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Lowering our expectations, we are told, is a small price to pay for being protected from terror and totalitarianism.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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If, then, something like attention deficit hyperactivity disorder is a pathology, it is a pathology of late capitalism – a consequence of being wired into the entertainment-control circuits of hyperme-diated consumer culture. Similarly, what is called dyslexia may in many cases amount to a post-lexia. Teenagers process capital’s image-dense data very effectively without any need to read –slogan-recognition is sufficient to navigate the net-mobile-magazine informational plane. ‘Writing has never been capitalism’s thing. Capitalism is profoundly illiterate’, Deleuze
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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It goes without saying that all mental illnesses are neurologically instantiated, but this says nothing about their causation. If it is true, for instance, that depression is constituted by low serotonin levels, what still needs to be explained is why particular individuals have low levels of serotonin. This requires a social and political explanation; and the task of repoliticizing mental illness is an urgent one if the left wants to challenge capitalist realism.
”
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Capital follows you when you dream.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Fukuyama’s thesis that history has climaxed with liberal capitalism may have been widely derided, but it is accepted, even assumed, at the level of the cultural unconscious. It should be remembered, though, that even when Fukuyama advanced it, the idea that history had reached a ‘terminal beach’ was not merely triumphalist. Fukuyama warned that his radiant city would be haunted, but he thought its specters would be Nietzschean rather than Marxian. Some of Nietzsche’s most prescient pages are those in which he describes the ‘oversaturation of an age with history’. ‘It leads an age into a dangerous mood of irony in regard to itself’, he wrote in Untimely Meditations, ‘and subsequently into the even more dangerous mood of cynicism’, in which ‘cosmopolitan fingering’, a detached spectatorialism, replaces engagement and involvement. This is the condition of Nietzsche’s Last Man, who has seen everything, but is decadently enfeebled precisely by this excess of (self) awareness.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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What if you held a protest and everyone came?
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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the centre is missing, but we cannot stop searching for it or positing it. It is not that there is nothing there - it is that what is there is not capable of exercising responsibility
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Kafka’s purgatorial vision of a bureaucratic labyrinth without end chimes with Žižek’s claim that the Soviet system was an ‘empire of signs’, in which even the Nomenklatura themselves –including Stalin and Molotov – were engaged in interpreting a complex series of social semiotic signals. No-one
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The idealized market was supposed to deliver ‘friction free’ exchanges, in which the desires of consumers would be met directly, without the need for intervention or mediation by regulatory agencies. Yet the drive to assess the performance of workers and to measure forms of labor which, by their nature, are resistant to quantification, has inevitably required additional layers of management and bureaucracy. What we have is not a direct comparison of workers’ performance or output, but a comparison between the audited representation of that performance and output. Inevitably, a short-circuiting occurs, and work becomes geared towards the generation and massaging of representations rather than to the official goals of the work itself. Indeed, an anthropological study of local government in Britain argues that ‘More effort goes into ensuring that a local authority’s services are represented correctly than goes into actually improving those services’. This reversal of priorities is one of the hallmarks of a system which can be characterized without hyperbole as ‘market Stalinism’. What late capitalism repeats from Stalinism is just this valuing of symbols of achievement over actual achievement.
[…]
It would be a mistake to regard this market Stalinism as some deviation from the ‘true spirit’ of capitalism. On the contrary, it would be better to say that an essential dimension of Stalinism was inhibited by its association with a social project like socialism and can only emerge in a late capitalist culture in which images acquire an autonomous force. The way value is generated on the stock exchange depends of course less on what a company ‘really does’, and more on perceptions of, and beliefs about, its (future) performance. In capitalism, that is to say, all that is solid melts into PR, and late capitalism is defined at least as much by this ubiquitous tendency towards PR-production as it is by the imposition of market mechanisms.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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[W]hat counts as ‘realistic’, what seems possible at any point in the social field, is defined by a series of political determinations. An ideological position can never be really successful until it is naturalized, and it cannot be naturalized while it is still thought of as a value rather than a fact. Accordingly, neoliberalism has sought to eliminate the very category of value in the ethical sense. Over the past thirty years, capitalist realism has successfully installed a ‘business ontology’ in which it is simply obvious that everything in society, including healthcare and education, should be run as a business. … [E]mancipatory politics must always destroy the appearance of a ‘natural order’, must reveal what is presented as necessary and inevitable to be a mere contingency, just as it must make what was previously deemed to be impossible seem attainable.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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If the figure of discipline was the worker-prisoner, the figure of control is the debtor-addict.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The idea that the world we experience is a solipsistic delusion projected from the interior of our mind consoles rather than disturbs us, since it conforms with our infantile fantasies of omnipotence; but the thought that our so-called interiority owe its existence to a fictionalized consensus will always carry an uncanny charge.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Witness, for instance, the establishment of settled ‘alternative’ or ‘independent’ cultural zones, which endlessly repeat older gestures of rebellion and contestation as if for the first time. ‘Alternative’ and ‘independent’ don’t designate something outside mainstream culture; rather, they are styles, in fact the dominant styles, within the mainstream.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The fantasy being that western consumerism, far from being intrinsically implicated in systemic global inequalities, could itself solve them. All we have to do is buy the right products.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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If capitalist realism is so seamless, and if current forms of resistance are so hopeless and impotent, where can an effective challenge come from? A moral critique of capitalism, emphasizing the ways in which it leads to suffering, only reinforces capitalist realism. Poverty, famine and war can be presented as an inevitable part of reality, while the hope that these forms of suffering could be eliminated easily painted as naive utopianism. Capitalist realism can only be threatened if it is shown to be in some way inconsistent or untenable; if, that is to say, capitalism's ostensible 'realism' turns out to be nothing of the sort.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
Instead of treating it as incumbent on individuals to resolve their own psychological distress, instead, that is, of accepting the vast privatization of stress that has taken place over the last thirty years, we need to ask: how has it become acceptable that so many people, and especially so many young people, are ill? The ‘mental health plague’ in capitalist societies would suggest that, instead of being the only social system that works, capitalism is inherently dysfunctional, and that the cost of it appearing to work is very high. The
”
”
Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
We believe that money is only a meaningless token of no intrinsic worth, yet we act as if it has a holy value. Moreover, this behavior precisely depends upon the prior disavowal – we are able to fetishize money in our actions only because we have already taken an ironic distance towards money in our heads.
”
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
Sure, they say, we may not live in a condition of perfect Goodness. But we’re lucky that we don’t live in a condition of Evil. Our democracy is not perfect. But it’s better than the bloody dictatorships. Capitalism is unjust. But it’s not criminal like Stalinism. We let millions of Africans die of AIDS, but we don’t make racist nationalist declarations like Milosevic. We kill Iraqis with our airplanes, but we don’t cut their throats with machetes like they do in Rwanda, etc.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Such innovations are unthinkable now that the public has been displaced by the consumer.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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It is not an exaggeration to say that being a teenager in late capitalist Britain is now close to being reclassified as a sickness.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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At one level, to be sure, it might look as if Green issues are very far from being ‘unrepresentable voids’ for capitalist culture. Climate change and the threat of resource-depletion are not being repressed so much as incorporated into advertising and marketing. What this treatment of environmental catastrophe illustrates is the fantasy structure on which capitalist realism depends: a presupposition that resources are infinite, that the earth itself is merely a husk which capital can at a certain point slough off like a used skin, and that any problem can be solved by the market
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
The situation of the family in post-Fordist capitalism is contradictory, in precisely the way that traditional Marxism expected: capitalism requires the family (as an essential means of reproducing and caring for labor power; as a salve for the psychic wounds inflicted by anarchic social-economic conditions), even as it undermines it (denying parents time with children, putting intolerable stress on couples as they become the exclusive source of affective consolation for each other).
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
The ‘mental health plague’ in capitalist societies would suggest that, instead of being the only social system that works, capitalism is inherently dysfunctional, and that the cost of it appearing to work is very high.
”
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
Deleuze says that Control societies are based on debt rather than enclosure; but there is a way in which the current education system both indebts and encloses students. Pay for your own exploitation, the logic insists – get into debt so you can get the same McJob you could have walked into if you’d left school at sixteen… Jameson
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
[I]t is a mistake to rush to impose the individual ethical responsibility that the corporate structure deflects. This is the temptation of the ethical which, as Zizek has argued, the capitalist system is using in order to protect itself in the wake of the credit crisis - the blame will be put on supposedly pathological individuals, those’ abusing the system’, rather than on the system itself. But the evasion is actually a two step procedure - since structure will often be invoked (either implicitly or openly) precisely at the point when there is the possibility of individuals who belong to the corporate structure being punished. At this point, suddenly, the causes of abuse or atrocity are so systemic, so diffuse, that no individual can be held responsible… But this impasse - it is only individuals that can be held ethically responsible for actions, and yet the cause of these abuses and errors is corporate, systemic - is not only a dissimulation: it precisely indicates what is lacking in capitalism. What agencies are capable of regulating and controlling impersonal structures? How is it possible to chastise a corporate structure? Yes, corporations can legally be treated as individuals - but the problem is that corporations, whilst certainly entities, are not like individual humans, and any analogy between punishing corporations and punishing individuals will therefore necessarily be poor. And it is not as if corporations are the deep-level agents behind everything; they are themselves constrained by/expressions of the ultimate cause-that-is-not-asubject: Capital.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Work and life become inseparable. Capital follows you when you dream. Time ceases to be linear, becomes chaotic, broken down into punctiform divisions. As production and distribution are restructured, so are nervous systems. To function effectively as a component of just-in-time production you must develop a capacity to respond to unforeseen events, you must learn to live in conditions of total instability, or ‘precarity’, as the ugly neologism has it. Periods of work alternate with periods of unemployment. Typically, you find yourself employed in a series of short-term jobs, unable to plan for the future.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
As any numbers of radical theorists from Brecht through to Foucault and Badiou have maintained, emancipatory politics must always destroy the appearance of a ‘natural order’, must reveal what is presented as necessary and inevitable to be a mere contingency, just as it must make what was previously deemed to be impossible seem attainable.
”
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
The closest that most of us come to a direct experience of the centerlessness of capitalism is an encounter with the call center. As a consumer in late capitalism, you increasingly exist in two, distinct realities: the one in which the services are provided without hitch, and another reality entirely, the crazed Kafkaesque labyrinth of call centers, a world without memory, where cause and effect connect together in mysterious, unfathomable ways, where it is a miracle that anything ever happens, and you lose hope of ever passing back over to the other side, where things seem to function smoothly. What exemplifies the failure of the neoliberal world to live up to its own PR better than the call center? Even so, the universality of bad experiences with call centers does nothing to unsettle the operating assumption that capitalism is inherently efficient, as if the problems with call centers weren’t the systemic consequences of a logic of Capital which means organizations are so fixated on making profits that they can’t actually sell you anything. The call center experience distils the political phenomenology of late capitalism: the boredom and frustration punctuated by cheerily piped PR, the repeating of the same dreary details many times to different poorly trained and badly informed operatives, the building rage that must remain impotent because it can have no legitimate object, since – as is very quickly clear to the caller –there is no-one who knows, and no-one who could do anything even if they could. Anger can only be a matter of venting; it is aggression in a vacuum, directed at someone who is a fellow victim of the system but with whom there is no possibility of communality. Just as the anger has no proper object, it will have no effect. In this experience of a system that is unresponsive, impersonal, centerless, abstract and fragmentary, you are as close as you can be to confronting the artificial stupidity of Capital in itself. Call center angst is one more illustration of the way that Kafka is poorly understood as exclusively a writer on totalitarianism; a decentralized, market Stalinist bureaucracy is far more Kafkaesque than one in which there is a central authority. Read, for instance, the bleak farce of K’s encounter with the telephone system in the Castle, and it is hard not to see it as uncannily prophetic of the call center experience.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Fukuyama’s thesis that history has climaxed with liberal capitalism may have been widely derided, but it is accepted, even assumed, at the level of the cultural unconscious.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The values that family life depends upon – obligation, trustworthiness, commitment – are precisely those which are held to be obsolete in the new capitalism.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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What late capitalism repeats from Stalinism is just this valuing of symbols of achievement over actual achievement.
”
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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What, then, is it like to live through someone else’s dream coming true? [Haber] could not go on talking. He felt it: the shift, the arrival, the change.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
Yet the drive to assess the performance of workers and to measure forms of labor which, by their nature, are resistant to quantification, has inevitably required additional layers of management and bureaucracy. What we have is not a direct comparison of workers’ performance or output, but a comparison between the audited representation of that performance and output. Inevitably, a short-circuiting occurs, and work becomes geared towards the generation and massaging of representations rather than to the official goals of the work itself.
”
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
To reclaim a real political agency means first of all accepting our insertion at the level of desire in the remorseless meat-grinder of Capital. What is being disavowed in the abjection of evil and ignorance onto fantasmatic Others is our own complicity in planetary networks of oppression. What needs to be kept in mind is both that capitalism is a hyper-abstract impersonal structure and that it would be nothing without our co-operation. The most Gothic description of Capital is also the most accurate. Capital is an abstract parasite, an insatiable vampire and zombie-maker; but the living flesh it converts into dead labor is ours, and the zombies it makes are us. There is a sense in which it simply is the case that the political elite are our servants; the miserable service they provide from us is to launder our libidos, to obligingly re-present for us our disavowed desires as if they had nothing to do with us. The
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Capitalism is what is left when beliefs have collapsed at the level of ritual or symbolic elaboration, and all that is left is the consumer-spectator, trudging through the ruins and the relics.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
As any number of radical theorists from Brecht through to Foucault and Badiou have maintained, emancipatory politics must always destroy the appearance of a ‘natural order’, must reveal what is presented as necessary and inevitable to be a mere contingency, just as it must make what was previously deemed to be impossible seem attainable. It is worth recalling that what is currently called realistic was itself once ‘impossible’: the slew of privatizations that took place since the 1980s would have been unthinkable only a decade earlier, and the current political-economic landscape (with unions in abeyance, utilities and railways denationalized) could scarcely have been imagined in 1975. Conversely, what was once eminently possible is now deemed unrealistic. ‘Modernization’, Badiou bitterly observes, ‘is the name for a strict and servile definition of the possible. These ‘reforms’ invariably aim at making impossible what used to be practicable (for the largest number), and making profitable (for the dominant oligarchy) what did not used to be so’. At
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
On the one hand, this is a culture that privileges only the present and the immediate - the extirpation of the long term extends backwards as well as forwards in time (for example, media stories monopolize attention for a week or so then are instantly forgotten); on the other hand, it is a culture that is excessively nostalgic, given over to retrospection, incapable of generating any authentic novelty. It may be that Jameson's identification and analysis of this temporal antimony is his most important contribution to our understanding of postmodern/post-Fordist culture.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
Really Existing Capitalism is marked by the same division which characterized Really Existing Socialism, between, on the one hand, an official culture in which capitalist enterprises are presented as socially responsible and caring, and, on the other, a widespread awareness that companies are actually corrupt, ruthless, etc. In other words, capitalist postmodernity
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
The power of capitalist realism derives in part from the way that
capitalism subsumes and consumes all of previous history: one
effect of its 'system of equivalence' which can assign all cultural
objects, whether they are religious iconography, pornography, or
Das Kapital, a monetary value. Walk around the British Museum,
where you see objects torn from their Iifeworlds and assembled
as if on the deck of some Predator spacecraft, and you have a
powerful image of this process at work. In the conversion of
practices and rituals into merely aesthetic objects, the beliefs of
previous cultures are objectively ironized, transformed into
artifacts. Capitalist realism is therefore not a particular type of
realism; it is more like realism in itself.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
it is perhaps worth introducing an elementary theoretical distinction from Lacanian psychoanalysis which Žižek has done so much to give contemporary currency: the difference between the Real and reality. As Alenka Zupancic explains, psychoanalysis’s positing of a reality principle invites us to be suspicious of any reality that presents itself as natural. ‘The reality principle’, Zupancic writes, is not some kind of natural way associated with how things are ... The reality principle itself is ideologically mediated; one could even claim that it constitutes the highest form of ideology, the ideology that presents itself as empirical fact (or biological, economic...) necessity (and that we tend to perceive as non-ideological). It is precisely here that we should be most alert to the functioning of ideology. For Lacan, the Real is what any ‘reality’ must suppress; indeed, reality constitutes itself through just this repression. The Real is an unrepresentable X, a traumatic void that can only be glimpsed in the fractures and inconsistencies in the field of apparent reality. So one strategy against capitalist realism could involve invoking the Real(s) underlying the reality that capitalism presents to us. Environmental
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
What must be discovered is a way out of the motivation/demotivation binary, so that disidentification from the control program registers as something other than dejected apathy. One strategy would be to shift the political terrain – to move away from the unions’ traditional focus on pay and onto forms of discontent specific to post-Fordism. Before we analyse that further, we must consider in more depth what post-Fordism actually is.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
Today we see liberal capitalism and its political system, parliamentarianism, as the only natural and acceptable solutions’. Harvey argues that neoliberalization is best conceived of as a ‘political project to re-establish the conditions for capital accumulation and to restore the power of economic elites’. Harvey demonstrates that, in an era popularly described as ‘post-political’, class war has continued to be fought, but only by one side: the wealthy.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
There are certainly conspiracies in capitalism, but the problem is that they are themselves only possible because of deeper level structures that allow them to function. Does anyone really think, for instance, that things would improve if we replaced the whole managerial and banking class with a whole new set of ('better') people? Surely, on the contrary, it is evident that the vices are
engendered by the structure, and that while the structure remains, the vices will reproduce themselves.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
“
Does she ‘go crazy’? No, not at all: after a few moments of bewildered fugue, Heather Lelache accepts the ‘new’ world as the ‘true’ world, editing out the point of suture. This strategy – of accepting the incommensurable and the senseless without question – has always been the exemplary technique of sanity as such, but it has a special role to play in late capitalism, that ‘motley painting of everything that ever was’, whose dreaming up and junking of social fictions is nearly as rapid as its production and disposal of commodities.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Philanthropy is like hippy music, holding hands’, Bono proclaimed. ‘Red is more like punk rock, hip hop, this should feel like hard commerce’. The point was not to offer an alternative to capitalism – on the contrary, Product Red’s ‘punk rock’ or ‘hip hop’ character consisted in its ‘realistic’ acceptance that capitalism is the only game in town. No, the aim was only to ensure that some of the proceeds of particular transactions went to good causes. The fantasy being that western consumerism, far from being intrinsically implicated in systemic global inequalities, could itself solve them. All we have to do is buy the right products.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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I challenged one student about why he always wore headphones in class. He replied that it didn’t matter, because he wasn’t actually playing any music. In another lesson, he was playing music at very low volume through the headphones, without wearing them. When I asked him to switch it off, he replied that even he couldn’t hear it. Why wear the headphones without playing music or play music without wearing the headphones? Because the presence of the phones on the ears or the knowledge that the music is playing (even if he couldn’t hear it) was a reassurance that the matrix was still there, within reach.
Besides, in a classic example of interpassivity, if the music was still playing, even if he couldn’t hear it, then the player could still enjoy it on his behalf. The use of headphones is significant here – pop is experienced not as something which could have impacts upon public space, but as a retreat into private ‘OedIpod’ consumer bliss, a walling up against the social.
The consequence of being hooked into the entertainment matrix is twitchy, agitated interpassivity, an inability to concentrate or focus. Students’ incapacity to connect current lack of focus with future failure, their inability to synthesize time into any coherent narrative, is symptomatic of more than mere demotivation.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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New bureaucracy takes the form not of a specific, delimited function performed by particular workers but invades all areas of work, with the result that – as Kafka prophesied – workers become their own auditors, forced to assess their own performance. Take, for example, the ‘new system’ that OFSTED (Office for Standards in Education) uses to inspect Further Education colleges. Under the old system, a college would have a ‘heavy’ inspection once every four years or so, i.e. one involving many lesson observations and a large number of inspectors present in the college. Under the new, ‘improved’ system, if a college can demonstrate that its internal assessment systems are effective, it will only have to undergo a ‘light’ inspection. But the downside of this ‘light’ inspection is obvious – surveillance and monitoring are outsourced from OFSTED to the college and ultimately to lecturers themselves, and become a permanent feature of the college structure (and of the psychology of individual lecturers). The difference between the old/heavy and new/light inspection system corresponds precisely to Kafka’s distinction between ostensible acquittal and indefinite postponement, outlined above. With ostensible acquittal, you petition the lower court judges until they grant you a non-binding reprieve. You are then free from the court, until the time when your case is re-opened. Indefinite postponement, meanwhile, keeps your case at the lowest level of the court, but at the cost of an anxiety that has never ends. (The changes in OFSTED inspections are mirrored by in the change from the Research Assessment Exercise to the Research Excellence Framework in higher education: periodic assessment will be superseded by a permanent and ubiquitous measurement which cannot help but generate the same perpetual anxiety.)
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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In any case, it is not as if the ‘light’ inspection is in any sense preferable for staff than the heavy one. The inspectors are in the college for the same amount of time as they were under the old system. The fact that there are fewer of them does nothing to alleviate the stress of the inspection, which has far more to do with the extra bureaucratic window-dressing one has to do in anticipation of a possible observation than it has to do with any actual observation itself. The inspection, that is to say, corresponds precisely to Foucault’s account of the virtual nature of surveillance in Discipline And Punish. Foucault famously observes there that there is no need for the place of surveillance to actually be occupied. The effect of not knowing whether you will be observed or not produces an introjection of the surveillance apparatus. You constantly act as if you are always about to be observed. Yet, in the case of school and university inspections, what you will be graded on is not primarily your abilities as a teacher so much as your diligence as a bureaucrat. There are other bizarre effects. Since OFSTED is now observing the college’s self-assessment systems, there is an implicit incentive for the college to grade itself and its teaching lower than it actually deserves. The result is a kind of postmodern capitalist version of Maoist confessionalism, in which workers are required to engage in constant symbolic self-denigration. At one point, when our line manager was extolling the virtues of the new, light inspection system, he told us that the problem with our departmental log-books was that they were not sufficiently self-critical. But don’t worry, he urged, any self-criticisms we make are purely symbolic, and will never be acted upon; as if performing self-flagellation as part of a purely formal exercise in cynical bureaucratic compliance were any less demoralizing.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The catastrophe in Children of Men is neither waiting down the road, nor has it already happened. Rather, it is being lived through. There is no punctual moment of disaster; the world doesn't end with a bang, it winks out, unravels, gradually falls apart. What caused the catastrophe to occur, who knows; its cause lies long in the past, so absolutely detached from the present as to seem like the caprice of a malign being: a negative miracle, a malediction which no penitence can ameliorate. Such a blight can only be eased by an intervention that can no more be anticipated than was the onset of the curse in the first place. Action is pointless; only senseless hope makes sense. Superstition and religion, the first resorts of the helpless, proliferate.
But what of the catastrophe itself? It is evident that the theme of sterility must be read metaphorically, as the displacement of another kind of anxiety. I want to argue this anxiety cries out to be read in cultural terms, and the question the film poses is: how long can a culture persist without the new? What happens if the young are no longer capable of producing surprises?
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Time after time, the villain in Hollywood films will turn out to be the 'evil corporation'. Far from undermining capitalist realism, this gestural anti-capitalism actually reinforces it. Take Disney/ Pixar's Wall-E (2008). The film shows an earth so despoiled that human beings are no longer capable of inhabiting it. We're left in no doubt that consumer capitalism and corporations - or rather one mega-corporation, Buy n Large - is responsible for this depredation; and when we see eventually see the human beings in offworld exile, they are infantile and obese, interacting via screen interfaces, carried around in large motorized chairs, and supping indeterminate slop from cups. What we have here is a vision of control and communication much as Jean Baudrillard understood it, in which subjugation no longer takes the form of a subordination to an extrinsic spectacle, but rather invites us to interact and participate … But this kind of irony feeds rather than challenges capitalist realism. A film like Wall-E exemplifies what Robert Pfaller has called 'interpassivity': the film performs our anti-capitalism for us, allowing us to continue to consume with impunity.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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To reclaim a real political agency means first of all accepting our insertion at the level of desire in the remorseless meat-grinder of Capital. What is being disavowed in the abjection of evil and ignorance onto fantasmatic Others is our own complicity in planetary networks of oppression. What needs to be kept in mind is both that capitalism is a hyper-abstract impersonal structure and that it would be nothing without our co-operation.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Capitalist realism can only be threatened if it is shown to be in some way inconsistent or untenable; if, that is to say, capitalism’s ostensible ‘realism’ turns out to be nothing of the sort. Needless
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The Selfish Capitalist toxins that are most poisonous to well-being are the systematic encouragement of the ideas that material affluence is they key to fulfillment, that only the affluent are winners and that access to the top is open to anyone willing to work hard enough, regardless of their familial, ethnic or social background – if you do not succeed, there is only one person to blame.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The psychological conflict raging within individuals cannot but have casualties. Marazzi is researching the link between the increase in bi-polar disorder and post-Fordism and, if, as Deleuze and Guattari argue, schizophrenia is the condition that marks the outer edges of capitalism, then bi-polar disorder is the mental illness proper to the ‘interior’ of capitalism. With its ceaseless boom and bust cycles, capitalism is itself fundamentally and irreducibly bi-polar, periodically lurching between hyped-up mania (the irrational exuberance of ‘bubble thinking’) and depressive come-down. (The term ‘economic depression’ is no accident, of course).
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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A cynic who ‘believes only his eyes’ misses the efficiency of the symbolic fiction, and how it structures our experience of reality.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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There is no longer an identifiable external enemy. The consequence is, Marazzi argues, that post-Fordist workers are like the Old Testament Jews after they left the ‘house of slavery’: liberated from a bondage to which they have no wish to return but also abandoned, stranded in the desert, confused about the way forward.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Capitalist realism, however, entails subordinating oneself to a reality that is infinitely plastic, capable of reconfiguring itself at any moment.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Deleuze says that Control societies are based on debt rather than enclosure; but there is a way in which the current education system both indebts and encloses students. Pay for your own exploitation, the logic insists – get into debt so you can get the same McJob you could have walked into if you’d left school at sixteen…
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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According to Marxist economist Christian Marazzi, the switch from Fordism to post-Fordism can be given a very specific date: October 6, 1979. It was on that date that the Federal Reserve increased interest rates by 20 points, preparing the way for the ‘supply-side economics’ that would constitute the ‘economic reality’ in which we are now enmeshed.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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James points to the way in which selfish capitalism stokes up both aspirations and the expectations that they can be fulfilled. ... In the entrepreneurial fantasy society, the delusion is fostered that anyone can be Alan Sugar or Bill Gates, never mind that the actual likelihood of this occurring has diminished since the 1970s – a person born in 1958 was more likely than one born in 1970 to achieve upward mobility through education, for example. The Selfish Capitalist toxins that are most poisonous to well-being are the systematic encouragement of the ideas that material affluence is they key to fulfillment, that only the affluent are winners and that access to the top is open to anyone willing to work hard enough, regardless of their familial, ethnic or social background – if you do not succeed, there is only one person to blame.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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The current ruling ontology denies any possibility of a social causation of mental illness. The chemico-biologization of mental illness is of course strictly commensurate with its de-politicization. Considering mental illness an individual chemico-biological problem has enormous benefits for capitalism.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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How could it ever be possible for us to believe successive or even co-extensive stories that so obviously contradict one another? Yet we know from Kant, Nietzsche and psychoanalysis that waking, as much as dreaming, experience, depends upon just such screening narratives. If the Real is unbearable, any reality we construct must be a tissue of inconsistencies.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Many young people strangely boast of being “motivated”; they re-request apprenticeships and permanent training. It’s up to them to discover what they’re being made to serve, just as their elders discovered, not without difficulty, the telos of the disciplines.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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We are confronted with what Jameson, in his essay ‘The Antimonies Of The Postmodern’, calls ‘a purely fungible present in which space and psyches alike can be processed and remade at will’. The ‘reality’ here is akin to the multiplicity of options available on a digital document, where no decision is final, revisions are always possible, and any previous moment can be recalled at any time.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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There's no doubt that late capitalism certainly articulates many of its injunctions via an appeal to (a certain version of) health. The banning of smoking in public places, the relentless monstering of working class diet on programs like You Are What You Eat, do appear to indicate that we are already in the presence
of a paternalism without the Father. It is not that smoking is ‘wrong’, it is that it will lead to our failing to lead long and enjoyable lives. But there are limits to this emphasis on good health: mental health and intellectual development barely feature at all, for instance. What we see instead is a reductive,
hedonic model of health which is all about ‘feeling and looking good’. To tell people how to lose weight, or how to decorate their house, is acceptable; but to call for any kind of cultural improvement is to be oppressive and elitist.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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O capitalismo é o que sobra quando as crenças colapsam ao nível da elaboração ritual e simbólica, e tudo o que resta é o consumidor-espectador, cambaleando trôpego entre ruínas e relíquias.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Os limites do capitalismo não são fixadas em de uma vez por todas, mas definidos (e redefinidos) de maneira pragmática e improvisada. Isso faz do capitalismo algo muito parecido com A Coisa no filme homônimo de John Carpenter: uma entidade monstruosa e infinitamente plástica, capaz de metabolizar e absorver qualquer coisa com a qual entre em contato.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Tendo incorporado tudo que lhe era exterior tão completamente, como pode funcionar sem um exterior para colonizar ou do qual se apropriar? Para a maior parte das pessoas que com menos de 20 anos, na Europa e na América do Norte, a falta de alternativas ao capitalismo não é se nem sequer uma questão. Jameson costumava se referir, horrorizado, aos caminhos pelos quais o capitalismo se infiltrava no próprio inconsciente; agora, o fato de que o capitalismo terá colonizado até os sonhos da população é tão amplamente aceito que nem vale a pena comentar.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Real" significa a morte do social: significa corporações cujos lucros crescentes não refletem em aumentos de salário ou melhorias nos benefícios, mas em downsizing (a demissão da força de trabalho permanente para a criação de uma massa flutuante de trabalhadores contratados em regimes de meio expediente e "freelas" que não gozam de benefício ou segurança alguma no emprego).
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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O realismo capitalista depende da estrutura de fantasia: o pressuposto de que os recursos são infinitos, que o próprio planeta Terra não passa de uma espécie de casco, do qual o capital pode a qualquer momento se livrar, como se abandonando uma carapaça usada, e de que qualquer problema pode ser resolvido pelo mercado.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Em vez de atribuir aos indivíduos a responsabilidade de lidar com seus problemas psicológicos, aceitando a ampla privatização do estresse que aconteceu nos últimos trinta anos, precisamos perguntar: quando se tornou aceitável que uma quantidade tão grande de pessoas, e uma quantidade especialmente grande de jovens, estejam doentes? A epidemia de doença mental nas sociedades capitalistas deveria sugerir que, ao invés de ser o único sistema que funciona, o capitalismo é inerentemente disfuncional, e o custo para que ele pareça funcionar é demasiado alto.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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As sociedades de controle descritas pelo próprio Kafka mas também por Foucault e Burroughs, operam por meio da "postergação indefinida": a educação é um processo para toda a vida; o treinamento para o trabalho se estende por toda a vida profissional; o trabalho nunca termina porque você leva o trabalho para a casa; trabalha-se em casa e se fica em casa no trabalho etc. Uma consequência deste modo "indefinido" de poder e que a vigilância externa é sucedida pelo policiamento interno. O controle só funciona se você for cúmplice. Logo, a figura do "viciado em controle" de Burroughs: aquele que é viciado por controle, mas também, inevitavelmente, aquele que foi dominado e possuído pelo controle.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Estar entediado significa apenas estar afastado da matriz comunicativa de sensação-estímulo das mensagens eletrônicas, do youtube e do fast food; estar privado, por um momento que seja, do fluxo constante de gratificação açucarada sob demanda.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Se algo como um transtorno de déficit de atenção e hiperatividade for uma patologia, então é uma patologia do capitalismo tardio - a consequência de se estar conectado ao circuitos de entretenimento-controle de uma cultura de consumo hipermediada.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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O capital fui muito astuto e cuidadoso em seu empenho de esfacelar o trabalho organizado; porém, ainda não há acúmulo de pensamento o suficiente sobre quais táticas irão funcionar contra o capital em condições pós-fordistas, e que nova linguagem pode ser inventada para lidar com tais condições. É importante contestar a apropriação capitalista do "novo", mas reivindicar o "novo" não pode ser confundido com uma adaptação às condições em que nós nos encontramos - já nos adaptamos bem demais.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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A situação da família no capitalismo pós-fordista é contraditória na exata medida tal como o marxismo tradicional havia previsto: o capitalismo precisa da família (como uma ferramenta essencial de cuidado e reprodução da mão-de-obra; um bálsamo para as feridas psíquicas infligidas pela anarquia das condições socioeconômicas), ao mesmo tempo em que a sabota (negando aos pais a possibilidade de passar mais tempo com os filhos; impondo um estresse intolerável aos casais na medida em que eles se tornam a fonte exclusiva de consolo afetivo um para com o outro).
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Trabalho e vida tornam-se inseparáveis. O capital te acompanha até nos sonhos. O tempo para de ser linear, torna-se caótico, fragmentado em divisões puntiformes. Na medida em que a produção e a distribuição são reestruturadas, também é reestruturado o sistema nervoso. Para funcionar com eficiência como um componente do modo de produção just-in-time [por demanda], é necessário desenvolver uma capacidade de responder a eventos imprevisíveis, é preciso aprender a viver em condições de total instabilidade, de "precariedade", para usar um neologismo horroroso. Períodos de trabalho alternam-se com dias de desemprego. De repente, você se vê preso em uma série de empregos de curto prazo, impossibilitado de planejar o futuro.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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A ontologia hoje dominante nega a possibilidade de que enfermidades psicológicas tenham uma possível origem de natureza social. Obviamente, a "bio-quimicalização" dos distúrbios mentais é estritamente proporcional à sua despolitização. Considerá-los um problema químico e biológico individual é uma vantagem enorme para o capitalismo.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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É óbvio que toda doença mental tem uma instância neurológica, mas isso não diz nada sobre a sua causa. Se é verdade que a depressão é constituída por baixos níveis de serotonina, o que ainda resta a ser explicado são as razões pelas quais indivíduos em específico apresentam tais níveis, o que requereria uma explicação político-social. A tarefa de repolitizar a saúde mental é urgente se a esquerda deseja desafiar o capitalismo realista.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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[U]m estudo antropológico sobre a administração do Reino Unido identificou que "mais esforço é feito para assegurar que os serviços oferecidos por uma autoridade local sejam representados corretamente do que para melhorar concretamente tais serviços". Essa inversão de prioridades é um dos principais sintomas do que, sem exagero algum, pode ser caracterizado como "stalinismo de mercado". O que o capitalismo tardio repete do stalinismo é justamente a valorização dos símbolos do resultado, em detrimento do resultado efetivo.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Estamos todos familiarizados com a libido burocrática: o gozo que certos funcionários extraem de uma posição de autoridade denegada ("não é minha culpa; lamento, só estou cumprindo as regras"). A frustração de lidar com burocratas frequentemente deriva do fato de que não são eles quem tomam as decisões: a eles é permitido apenas referir-se a decisões sempre já tomadas (pelo grande Outro). Kafka foi o grande narrador do sistema burocrático, pois percebeu que essa estrutura de denegação é inerente a seu funcionamento. A busca pela máxima autoridade que seria finalmente capaz de resolver a situação legal de K. em 'O processo' não pode nunca ser concluída, porque o grande Outro não pode ser encontrado diretamente: o que há apenas são funcionários, mais ou menos hostis, engajados em atos de interpretação sobre o que o grande Outro quer. E isso é tudo: o grande Outro não é nada além desses atos de interpretação e de desresponsabilização.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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Apesar de ostentar uma retórica antiestatista, o neoliberalismo na prática não se opõe ao Estado per se - como demonstraram os esforços estatais massivos para salvar os bancos e resgatar o sistema financeiro em 2008 -, mas sim, a certos usos específicos dos fundos estatais. O Estado forte do neoconservadorismo estava restrito a funções militares e policiais, e se definia contra um Estado de bem-estar social tido como responsável por minar a responsabilidade moral individual.
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Mark Fisher (Capitalist Realism: Is There No Alternative?)
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O mais próximo que a maioria de nós chega de ter uma experiência direta com o caráter descentralizado do capitalismo é durante o atendimento em um call center. Como consumidores no capitalismo tardio, habitamos cada vez mais duas realidades distintas: aquela em que os serviços funcionam normalmente, sem encrencas, e outra realidade inteiramente diferente, a do labirinto kafkiano enlouquecedor do telemarketing, um mundo sem memória, onde causa e efeito se conectam de maneiras misteriosas, insondáveis, no qual é um milagre que qualquer coisa aconteça e tende-se a perder as esperanças de retornar para o outro lado, onde as coisas parecem funcionar tranquilamente. O que melhor exemplificaria o fracasso do mundo neoliberal e suas relações públicas do que o call center?
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Mark Fisher (Capitalist Realism: Is There No Alternative?)