“
The safest route to building a business is to look for the 4-Way Business Intersection. What you know (ability to deliver; what you have knowledge, skills, or experience in); What people will buy (market need); What you can sell (products or services that can generate revenue); What you want (the purpose of the business).
”
”
Candy Valentino (Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom)