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Forty years ago, Richard Branson, who ultimately founded Virgin Air, found himself in a similar situation in an airport in the Caribbean. They had just canceled his flight, the only flight that day. Instead of freaking out about how essential the flight was, how badly his day was ruined, how his entire career was now in jeopardy, the young Branson walked across the airport to the charter desk and inquired about the cost of chartering a flight out of Puerto Rico. Then he borrowed a portable blackboard and wrote, βSeats to Virgin Islands, $39.β He went back to his gate, sold enough seats to his fellow passengers to completely cover his costs, and made it home on time.
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Seth Godin (Linchpin: Are You Indispensable? How to drive your career and create a remarkable future)