Buzzfeed Quotes

Ergo, I’m spending Saturday at Bed Bath & Beyond, which is a bit like wandering through a Buzzfeed post titled “Ten Things I’ll Never Use.” More

Imagine a young Isaac Newton time-travelling from 1670s England to teach Harvard undergrads in 2017. After the time-jump, Newton still has an obsessive, paranoid personality, with Asperger’s syndrome, a bad stutter, unstable moods, and episodes of psychotic mania and depression. But now he’s subject to Harvard’s speech codes that prohibit any “disrespect for the dignity of others”; any violations will get him in trouble with Harvard’s Inquisition (the ‘Office for Equity, Diversity, and Inclusion’). Newton also wants to publish Philosophiæ Naturalis Principia Mathematica, to explain the laws of motion governing the universe. But his literary agent explains that he can’t get a decent book deal until Newton builds his ‘author platform’ to include at least 20k Twitter followers – without provoking any backlash for airing his eccentric views on ancient Greek alchemy, Biblical cryptography, fiat currency, Jewish mysticism, or how to predict the exact date of the Apocalypse. Newton wouldn’t last long as a ‘public intellectual’ in modern American culture. Sooner or later, he would say ‘offensive’ things that get reported to Harvard and that get picked up by mainstream media as moral-outrage clickbait. His eccentric, ornery awkwardness would lead to swift expulsion from academia, social media, and publishing. Result? On the upside, he’d drive some traffic through Huffpost, Buzzfeed, and Jezebel, and people would have a fresh controversy to virtue-signal about on Facebook. On the downside, we wouldn’t have Newton’s Laws of Motion.

After you, Geekerella. I sigh - one BuzzFeed article and you've got a nickname for life, apparently - and wrap my free hand around the door handle. Breathe in, breathe out. The whole world is watching.

Pain is not to be buried away, in my mother’s book: you stomp and rave until it hurts a little less." -Buzzfeed Article

I wish that future novelists would reject the pressure to write for the betterment of society. Art is not media. A novel is not an 'afternoon special' or fodder for the Twittersphere or material for the journalists to make neat generalizations about culture. A novel is not Buzzfeed or NPR or Instagram or even Hollywood. Let's get clear about that. A novel is a literary work of art meant to expand consciousness. We need novels that live in an amoral universe, past the political agenda described on social media. We have imaginations for a reason. Novels like American Psycho and Lolita did not poison culture. Murderous corporations and exploitative industries did. We need characters in novels to be free to range into the dark and wrong. How else will we understand ourselves?

I love therapy. I don't get the taboo about seeking therapy at all. It's exactly like taking Buzzfeed quizzes. At the end of the day, we all want to know what cocktail we are. But it means so much more when it comes from a shrink. It's like 'Ooh, I really am Liquid Cocaine!

The reason knowledge workers are losing their familiarity with deep work is well established: network tools. This is a broad category that captures communication services like e-mail and SMS, social media networks like Twitter and Facebook, and the shiny tangle of infotainment sites like BuzzFeed and Reddit. In aggregate, the rise of these tools, combined with ubiquitous access to them through smartphones and networked office computers, has fragmented most knowledge workers’ attention into slivers.

Okay, tell me your top five tips,' I say, suddenly realizing Alex is going to be here any minute. 'I'm not a BuzzFeed article.' 'Quick, just tell me the most important things.

Ralph Peters, a conservative uber-hawk and former army intelligence officer who in early 2018 resigned in disgust as a Fox commentator. In a scorching letter of resignation leaked to BuzzFeed, he wrote, “Fox has degenerated from providing a legitimate and much-needed outlet for conservative voices to a mere propaganda machine for a destructive and ethically ruinous administration.

You remember that BuzzFeed post with the Harry Potter wedding? Samantha and I will do something coffee-themed. Everyone will wear barista aprons. Toasting with mugs. My face drawn in everyone’s espresso.

Did a BuzzFeed quiz this morning – How Psychopathic Are You? Turns out – very. I scored 82 per cent. They even accompanied my results with a picture of Ralph Fiennes in Schindler’s List. Don’t know how I feel about that.

Another thing your teachers didn't tell you is that one day, arguments over whether or not to capitalize the word internet would constitute half your workday and lead to severed ties with many people you once considered close friends and family.

Familiar with this feeling, journalist Anne Helen Petersen described the phenomenon as “errand paralysis” in her conversation-shifting BuzzFeed article “How Millennials Became the Burnout Generation.” “Why can’t I get this mundane stuff done?” she asked. “Because I’m burned out. Why am I burned out? Because I’ve internalized the idea that I should be working all the time. Why have I internalized that idea? Because everything and everyone in my life has reinforced it—explicitly and implicitly—since I was young.

I'm often asked by my colleagues, of certain funny or strange words, "Is this a real word?" Of course it is - you just used it. It was crafted using characters that create a sound we both recognize and a meaning we both understand. It is not a hologram; we can write it on a piece of paper and hold it close to us for as long as we'd like. It will not dissolve into thin air. We are simply never going to live in a world in which new words aren't regularly emerging and shifting in use.

Accept that things happen. It may not be for a reason, and you may have no control over it, but the first step to getting through it is accepting what it is.

People cry not because they are weak. It's because they've been strong for too long.

This is a book about feelings, mostly - not about rules, because how can anyone in good conscience create blanket rules for something as fluid, as personal, and as alive as language?

From 2009 to 2014, the Baltimore County Police Department dismissed 34 percent of rape allegations as false or baseless. The percentage itself was troubling enough. More troubling yet was how it was reached. The department often deep-sixed complaints without even taking the elemental step of having a sex crimes detective interview the alleged victim, a BuzzFeed News investigation found.

She sniffs and shakes off her tears, then turns to me with an eager look. “So what’s the deal with him? How did you meet? You just tricked me to the worst snot-fest in the history of me. I demand this as repayment.” She has a point. I fiddle with my phone. “It started out as a wrong number, actually. Like you know those Buzzfeed articles where people text the wrong number while going into labor and then these randos show up with diapers and baby formula and they become besties?” “No, but I’ll take your word that it happened.” “Yeah, so, it’s kind of like that. He just texted the wrong number—I think he was looking for my dad because I inherited his phone. But then we just…I don’t know, we just kept talking and—” “So you legit don’t know him,” she interrupts. “I do know him.” “Have you talked, though?” I hold up my brick phone. “How do you think we’re communicating? Smoke signals?” She waves away my sarcasm. “No, I mean actually talked. Like,” she holds her hand up like a phone, “here’s my number, call me maybe talked.” I squirm. “Not exactly.” Sage rolls her eyes. “Elle! He could be a sixty-year-old with a collection of American Girl Dolls in his basement for all you know.” “He isn’t!” I cry. “He’s our age. And besides, I like texting him. It feels more, I don’t know, You’ve Got Mail-y.

And I cannot remember anything from a single history class I’ve ever taken, so unless tenth graders are being tested on BuzzFeed listicles and how to keep track of all the bogus e-mail addresses you’ve created to sign up for multiple thirty-day Tidal trials and ModCloth discount codes, I do not know anything of use to a modern-day child. I can show a kid how to make a satisfying meal out of stale saltines and leftover aloo gobi, but that is basically it.

Emojis are by no means taking away from our written language but rather accentuating it by providing a tone that words on their own often cannot. They are, in a sense, the most evolved form of punctuation we have at our disposal.

You lay a few cards down in a particular order, each representing a big idea, and then you get to decide how it relates to you. And the more you're in a position where you want the cards to have more meaning, the more meaning you give them. I definitely had moments where I realized things about myself using the cards, but I've had moment where I realized something about myself answering a Buzzfeed quiz. It's the same thing. The person provides the meaning.

Buzzfeed is an entertainment website that collects an enormous amount of information about its users. Much of the data comes from traditional Internet tracking, but Buzzfeed also has a lot of fun quizzes, some of which ask very personal questions. One of them—“How Privileged Are You?”—asks about financial details, job stability, recreational activities, and mental health. Over two million people have taken that quiz, not realizing that Buzzfeed saves data from its quizzes.

GOD, THESE STORIES ARE ALL THE SAME. “THIS PERSON HAD PARENTS, BUT THEY ALSO HAD COUSINS AND EVEN A SIBLING OR TWO. THERE WAS A MARRIAGE SOMEHOW, BUT TO WHOM? YOU GUESSED IT! ANOTHER PERSON! WHO WAS THEN KILLED! BUT SOMETIMES PEOPLE HEAR A MEOWING AND SEE THE SHADOW OF A CLOWN!

Elane scan the room and takeing in the white antiseptec decor of Buzzfeed office in Soho. Her eyes land on a wall decoratien, a glareing yellow butten about the size of a parasol. It read simply: LOL. It seem to mock her. Honestly? Elane just dosent fit in here. No one here is under 30 and to Elane it is almost like nobody speaking Englesh. Everything is "HTML 5" this and "Keven Ware sports injery" that and "Game Of Throans recap" this and "Downten Abby parady tumblr" that. She have no idea what any of that mean. She open her face book and feal deep pit of emptynes as she click thru the profiles of her 17 face book frends.

In 2015, the writer Alex Blank Millard engaged in her own gender-swap experiment to highlight the misogynist nature of online abuse. Sick of constantly receiving rape threats from ‘faceless eggs’ online, she changed her Twitter profile photo to that of a white man – but kept the content she posted the same. When Millard tweeted about rape culture, fat shaming, and systemic oppression as Lady Alex, the standard response was a deluge of rape and death threats, and a bunch of guys calling her fat. When she commented on the same things as Straight- and Cis-Looking White Dude Alex, she was retweeted, favourited, and even cited by Buzzfeed (Millard, 2015).

Digital subscriptions are transforming the broader publishing industry in profound ways, and a new breed of reader-supported titles are enjoying newfound popularity. In the technology industry, for example, Jessica Lessin’s sharp, pointed (and subscription-only) The Information now has the second-largest team of tech reporters in Silicon Valley. Ben Thompson has thousands of readers who are happy to pay him $100 a year for his excellent Stratechery newsletter, and Bill Bishop writes an email newsletter about current affairs in China called Sinocism that has more than thirty thousand readers paying $118 a year. Meanwhile, all sorts of splashy, venture-funded, “digitally native” titles like BuzzFeed, Mashable, The Daily Beast, and Vice are struggling to hit their numbers. Any guesses why?

There was already a BuzzFeed article predicting twelve ways this publicity stunt will turn into a disaster.

On June 16, 2015, Trump officially declared his candidacy for president from the gilded lobby of Manhattan’s Trump Tower. The next day Coppins’s BuzzFeed story was headlined, “Donald Trump, America’s Troll, Gets Tricked into Running for President.” The subhead was “All The Donald wants is for the political world to listen to him again. But is it worth a humiliating 2016 defeat?

Each piece of content was infinitely manipulable and recyclable. Every facet of every post—from the copy and artwork to the length and layout—represented a decision, and every decision was worth tinkering with and rethinking. For instance, when she noticed a preponderance of smartphone readers sharing articles over email, she enlarged the email icon on BuzzFeed’s mobile displays. In the span of a week, the number of shares via mobile email doubled.

each emotional category already boasted myriad BuzzFeed posts. One of the most effective emotions was one for which there existed no English word: the feeling of having one’s faith in humanity restored. By studying its data, BuzzFeed distilled this sensation

Other publishers treated the beat as a niche, whereas BuzzFeed knew that LGBT rights, and marriage equality in particular, was “something that our core 18–35 audience cares a lot about.” “We see it as an absolute front-burner area to go after with the same kind of intensity as politics,” Smith told the Poynter Institute. “Maybe animals, even.

¿Por qué no creó Rupert Murdoch The Huffington Post? ¿Por qué no lanzó AT&T Skype, ni Visa creó PayPal? La CNN podría haber creado Twitter, visto que de frases cortas e impactantes como titulares se trata, ¿no? General Motors o Hertz podrían haber lanzado Uber, y Marriott, Airbnb. Gannett podría haber creado Craigslist o Kijiji. Yellow Pages podría haber fundado perfectamente eBay. Microsoft tenía la posibilidad de crear Google o cualquier modelo de negocio basado en internet más que en el ordenador personal. ¿Por qué no inventó la NBC YouTube? Sony podría haberse adelantado al iTunes de Apple. ¿Dónde estaba Kodak cuando se inventaron Instagram o Pinterest? ¿Y si People o Newsweek hubieran creado BuzzFeed o Mashable?

If you had an Internet connection and lived in North America at the time, you may have seen it. Vasquez is the man behind the “Double Rainbow” video, which at last check had 38 million views. In the clip, Vasquez pans his camera back and forth to show twin rainbows he’d discovered outside his house, first whispering in awe, then escalating in volume and emotion as he’s swept away in the moment. He hoots with delight, monologues about the rainbows’ beauty, sobs, and eventually waxes existential. “What does it mean?” Vasquez crows into the camera toward the end of the clip, voice filled with tears of sheer joy, marveling at rainbows like no man ever has or probably ever will again. It’s hard to watch without cracking up. That same month, the viral blog BuzzFeed boosted a different YouTuber’s visibility. Michelle Phan, a 23-year-old Vietnamese American makeup artist, posted a home video tutorial about how to apply makeup to re-create music star Lady Gaga’s look from the recently popular music video “Bad Romance.” BuzzFeed gushed, its followers shared, and Lady Gaga’s massive fanbase caught wind of the young Asian girl who taught you how to transform into Gaga. Once again, the Internet took the video and ran with it. Phan’s clip eventually clocked in at roughly the same number of views as “Double Rainbow.” These two YouTube sensations shared a spotlight in the same summer. Tens of millions of people watched them, because of a couple of superconnectors. So where are Vasquez and Phan now? Bear Vasquez has posted more than 1,300 videos now, inspired by the runaway success of “Double Rainbow.” But most of them have been completely ignored. After Kimmel and the subsequent media flurry, Vasquez spent the next few years trying to recapture the magic—and inadvertent comedy—of that moment. But his monologues about wild turkeys or clips of himself swimming in lakes just don’t seem to find their way to the chuckling masses like “Double Rainbow” did. He sells “Double Rainbow” T-shirts. And wears them. Today, Michelle Phan is widely considered the cosmetic queen of the Internet, and is the second-most-watched female YouTuber in the world. Her videos have a collective 800 million views. She amassed 5 million YouTube subscribers, and became the official video makeup artist for Lancôme, one of the largest cosmetics brands in the world. Phan has since founded the beauty-sample delivery company Ipsy.com, which has more than 150,000 paying subscribers, and created her own line of Sephora cosmetics. She continues to run her video business—now a full-blown production company—which has brought in millions of dollars from advertising. She’s shot to the top of a hypercompetitive industry at an improbably young age. And she’s still climbing. Bear Vasquez is still cheerful. But he’s not been able to capitalize on his one-time success. Michelle Phan could be the next Estée Lauder. This chapter is about what she did differently.

A filmmaker made a short documentary about this happy-go-lucky teenager on death row, called My Last Days. It showed Zach living happily, hanging out with his family, and playing music. Everybody loved Zach. When you see the footage, you can’t help but like him. As you watch him laugh and love and sing, you catch yourself forgetting: this kid is about to die. Zach’s family tells the camera how knowing he would die has helped them realize what matters in life and to find true meaning. “It’s really simple, actually,” Zach says. “Just try and make people happy.” As the 22-minute film closes, Zach looks into the camera, smiling, and says, “I want to be remembered as the kid who went down fighting, and didn’t really lose.” Not long after he said those words, Zach passed away. When Eli Pariser and Peter Koechley of Upworthy saw the film, they thought, This is a story that needs to be heard. Now just over a year old, Upworthy has become quite popular. In fact, it recently hit 30 million monthly visitors, making it, according to the Business Insider, the fastest-growing media company in history.* (Seven-year-old BuzzFeed was serving 50 million monthly visitors at the time.) The Zach Sobiech story illustrates how Upworthy used rapid feedback to do it: According to Upworthy’s calculations, My Last Days had the potential to reach a lot of people. But so far, few had seen it. The filmmaker had posted the documentary under the headline, “My Last Days: Meet Zach Sobiech.” Though descriptive, it was suboptimal packaging. In the ADD world of Facebook and Twitter, it’s no surprise that few people clicked. Upworthy reposted the video with a new title: “We Lost This Kid 80 Years Too Early. I’m Glad He Went Out with a Bang,” and shared it with a small number of its subscribers, then waited to see who clicked.

hey there, demons. it's me, ya boy

In early 2019, while I was still at the White House, BuzzFeed News published an article laying out the origins of the “Soros conspiracy.” It had originated in 2008, when two prominent political consultants in New York, Arthur Finkelstein and George Birnbaum, were recruited by Viktor Orbán to assist his political campaign. They had previously worked for Israeli prime minister Bibi Netanyahu, who was friendly with Orbán. Netanyahu recommended them. Finkelstein and Birnbaum decided they should create an external political enemy to help Orbán mobilize support for his bid to become Hungarian prime minister. They selected Soros, a prominent Hungarian Jew whose family had fled Budapest during the Holocaust. Soros was both famous and controversial, and still connected to Hungary.

In some ways, entrepreneurs are built to thrive in challenging times and conditions, says BuzzFeed founder Jonah Peretti. “I’ve noticed that times of crisis favor founder-led companies, because they’re headed by people who like improvising. They think about things through first principles and are okay adapting and changing their business.” “During times like this,” he adds, “you have to be totally open to changing everything that you’ve been doing and pursuing opportunities you didn’t know existed.” That plays to the strengths of founders. As does the fact that entrepreneurs are just used to struggling—they often relish the struggle.

This was why Seneca, in On the Shortness of Life, came down so hard on his fellow Romans for pursuing political careers they didn’t really care about, holding elaborate banquets they didn’t especially enjoy, or just “baking their bodies in the sun”: they didn’t seem to realize that in succumbing to such diversions, they were squandering the very stuff of existence. Seneca risks sounding like an uptight pleasure-hater here—after all, what’s so bad about a bit of sunbathing?—and to be honest, I suspect he probably was. But the crucial point isn’t that it’s wrong to choose to spend your time relaxing, whether at the beach or on BuzzFeed. It’s that the distracted person isn’t really choosing at all. Their attention has been commandeered by forces that don’t have their highest interests at heart.

it is true that what humans call intergenerational trauma has always been heavy, sinking to the gloomy abyss of repressed memory to be mined for so-called wisdom later.

My stomach ate itself from the inside, a revelry I had been dragged to, a feast I was forced to join though I was not hungry. The meal lasted four to six days, gorging on cramps, the spilled crumbs falling out of me stained with raspberry jam. My stomach was never a clean eater, gnawing on my uterus and fallopian tubes, leaving bite marks.

The home was a hard place to love, perhaps because it was the home, and you therefore expected so much more from it, and felt its failures more acutely.

Please understand what I did was out of aching loneliness—the only reason people ever do anything.

She never came to my swim meets because she cared too much. My disappointment was hers if I swam badly, and my high was hers if I won,

My uterus sensed the upcoming meet was important, and so, like most needy children, it announced itself at the most inopportune of times.

Ess owned a body more a vehicle for their own pleasure rather than a body carrying scars on its surface. From them, I learned I could seize my body back from those who sought to destroy it.

You may disagree. Personal history and national history do not always overlap, a point often overlooked in some of the broad strokes applied to the SG50 celebrations. But do consider your choices. In the age of Buzzfeed, we love lists. Make your own. No two lists will be the same, but collectively, they all say the same thing. They are all in search of a soul.

Critics such as Slavoj Žižek accuse him of being a poster child for the cultural excesses of postmodern capitalism (“Ongoing ‘Soft Revolution’”). A recent round of denunciations underwritten by a mix of wonderment and red-baiting exclaim, “The founder of BuzzFeed wrote his senior thesis on the Marxism of Deleuze and Guattari!,” adding to a long list of guilty associations—“the Israeli Defense Force reads A Thousand Plateaus!,” “Deleuze spouts the fashionable nonsense of pseudoscience!” Deleuze’s defenders are correct to dismiss such criticisms as either incomplete or outright spurious. Yet there is a kernel of truth that goes back to an old joke—a communist is someone who reads Das Kapital; a capitalist is someone who reads Das Kapital and understands it.

Nobody sells native advertising better than BuzzFeed, with an entire staff devoted to creating its trademark listicles and quizzes just for sponsors: “How To Rank Your Happiness By Jars Of Nutella®

hadn’t seen the quote in any other coverage or on Twitter, so I tweeted it out to my now-few thousand followers. From there it took on a life of its own—the New York Times and viral online outlets like BuzzFeed posted stories about it. It was all over cable news that night, including Rachel Maddow’s show on MSNBC. A single tweet disrupted the presidential news cycle, throwing Romney’s campaign off message for days.

MMM, TASTY-ASS MAYO SLATHERED ALL OVER HOT HOG. I’M DROOLIN’.

No Haters” was a breakthrough for the BuzzFeed brand, but it was no nobler a posture than McDonald’s marketers naming the Happy Meal.

When Peretti got flak for relying so heavily on this dumbed-down form of publishing, he zealously defended the practice. “Lists are an amazing way to consume media,” he wrote in a public memo. “They work for content as varied as the 10 Commandments [and] the Bill of Rights.” Another BuzzFeed editor claimed that lists worked for Homer. “You could call that [book, The Odyssey,] 24 Chapters about Odysseus. That’s, like, a really great list. Really top notch. Really, really viral. Super viral.

What mattered wasn’t whether BuzzFeed’s lists were high-minded but that they were irresistible. They proved so effective that soon even the most esteemed publishers were mimicking the form. The New York Times hopped on the trend,

Unlike other newsrooms, which typically held staff accountable to a set of internal rules, BuzzFeed wouldn’t have an agreed-upon set of standards and ethics until January 2015.

BuzzFeed now seemed less like “a lab that created content as R&D” and more like a breakthrough that might alter the course of history by preserving an informed public. “BuzzFeed has a major role to play in the coming years, to fill the hole left by the ongoing decline of print newspapers and magazines,” he wrote to his staff in the early fall of 2013. “The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers.

BuzzFeed ingratiated itself with the younger generations. Smith said in an official announcement that BuzzFeed’s coverage would ditch the outmoded pretensions of equivalency and objectivity. This was house policy, he announced. “There are not two sides.

As Dixon said when he coined the term: Prominent examples of this “full stack” approach include Tesla, Warby Parker, Uber, Harry’s, Nest, Buzzfeed, and Netflix. Most of these companies had “partial stack” antecedents that either failed or ended up being relatively small businesses. — Chris Dixon

Publishing serious news ran completely counter to BuzzFeed’s founding model.

The future of the industry is advertising as content,” he proclaimed. BuzzFeed would be not the website or outlet but rather “the agency of the future.

He would explain this watershed moment as a pivot from the “Google World View” (“Connect people with the information they need”) to the “Facebook World View” (“Connect people with their friends, and give them the means to communicate and express themselves”). BuzzFeed would rely on Facebook and other social networks over Google and other search engines.

The earliest BuzzFeed blog posts included a compilation of the seven best links about gay penguins, four clips on Snoop Dogg’s new clothing line for pets, 20 celebrity nipple slips, and 15 links to animal pornography. As long as readers liked the stuff enough to pass it along to friends, Peretti was happy.

Fake news was outcompeting real news. BuzzFeed News also found that in the final three months of the presidential campaign, the top stories manufactured by wholly fake news outlets generated more engagement than top stories from real outlets such as the New York Times and the Washington Post.

Fake news was outcompeting real news. BuzzFeed News also found that in the final three months of the presidential campaign, the top stories manufactured by wholly fake news outlets generated more engagement than top stories from real outlets such as the New York Times and the Washington Post. A gold mine of clicks.

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I read a couple days ago Ben Smith saying that in three years he doesn't think BuzzFeed will exist in its current form. Can you tell me what Ben was talking about and what you think that means? He was talking about all the stuff we've been talking about. It's hard to predict three years out, so part of it was saying, "Who knows what'll happen in three years, what the web will be like in three years?" We've been based on a model of continual change. Three years ago, BuzzFeed had no reporters. Two years ago we had no video. One year ago we didn't have foreign correspondents around the world or an investigative team. Three years ago we were a cat site, an internet meme site. So a lot has changed in three years. It's an out-of-context quote — Ben was talking about the changes that have happened in three years. We went from the traditional media model of content and distribution to the vertically-integrated model of content distribution technology to the network-integrated model of technology helping at every level. Technology helping with content creation and then that content going on our platforms, distributed across the web, potentially going to traditional platforms like television or print. We don't really have plans to do any print. "Three years ago we were a cat site." But there's a possibility of having something that you look at and think that this isn't a site, this is a global media company. It's not just a site, it's a whole process for distributing news, buzz, life, on the web, mobile, native apps, and it looks very different than it looks today.

If Peretti could capture the loyalty of the web’s everyday fanatics, he could deputize them for the purpose of further disseminating BuzzFeed’s content.