Buyers Quotes

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If you are a dreamer come in If you are a dreamer a wisher a liar A hoper a pray-er a magic-bean-buyer If youre a pretender com sit by my fire For we have some flax golden tales to spin Come in! Come in!
Shel Silverstein
If you are a dreamer, come in, If you are a dreamer, a wisher, a liar, A hope-er, a pray-er, a magic bean buyer... If you're a pretender come sit by my fire For we have some flax-golden tales to spin. Come in! Come in!
Shel Silverstein (Where the Sidewalk Ends)
I doubt if there are many normal women who can resist looking at houses. I believe, in fact, that when a house is up for sale more than half the people who look over it are not prospective buyers, but merely ladies who cannot resist exploring someone else's house.
Mary Stewart (Stormy Petrel)
What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.
Neil Postman (Amusing Ourselves to Death: Public Discourse in the Age of Show Business)
The artist cannot look to others to validate his efforts or his calling. If you don't believe me, ask Van Gogh, who produced masterpiece after masterpiece and never found a buyer in his whole life.
Steven Pressfield (The War of Art: Break Through the Blocks & Win Your Inner Creative Battles)
I felt like a car that had only been operated by one driver… a car its new prospective buyer was determined to take to the Daytona 500.
Charlaine Harris (Dead to the World (Sookie Stackhouse, #4))
If you are a dreamer, come in, If you are a dreamer, a wisher, a liar, A hope-er, a pray-er, a magic bean buyer... If you're a pretender, come sit by my fire For we have some flax-golden tales to spin. Come in! Come in!
Shel Silverstein
Now, now, hear me out," Hamish went on. "We don't have to kidnap Garrett. Not if we kidnap the buyer." "Or distract him," Angus added. "Like the Bulgari job," Hamish said. "You mean the job that landed half the DiMarco family in a South African prison?" Kat said. Angus shrugged. "Nobody said it was perfect.
Ally Carter (Perfect Scoundrels (Heist Society, #3))
You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.
Joel Salatin (Holy Cows and Hog Heaven: The Food Buyer's Guide to Farm Friendly Food)
As she brought prospective buyers through, the realtor said it was an oil stain, but it was me, seeping out of the bag.
Alice Sebold (The Lovely Bones)
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
John Berger (Ways of Seeing)
Doesn't everyone sell his soul? I tell you, sir: the devil does not exist, there is no devil, yet I sold him my soul. That is what I am afraid of. To whom did I sell it? That is what I am afraid of, my dear sir: we sell our souls, only there is no buyer.
João Guimarães Rosa (Grande Sertão: Veredas)
Libraries are the future of reading. When the economy is down, we need to make it easier for people to buy and read books for free, not harder. It is stupid to sacrifice tomorrow’s book buyers for today’s dollars, especially when it’s obvious that the source in question doesn’t have any more dollars to give you.
Courtney Milan
Whenever you invest in any company, you’re looking for its market cap to rise. This can’t happen unless buyers are paying higher prices for the shares, making your investment more valuable.
Peter Lynch (One Up On Wall Street: How To Use What You Already Know To Make Money In)
Now may this little Book a blessing be To those that love this little Book, and me: And may its Buyer have no cause to say, His money is but lost, or thrown away.
John Bunyan (Christiana's Journey Or The Pilgrim's Progress, The Second Part)
The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.
Scott Adams (The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions)
Become so sold, so convinced, so committed to your company, product, and service that you believe it would be a terrible thing for the buyer to do business anywhere else with any other product.
Grant Cardone (Sell or Be Sold: How to Get Your Way in Business and in Life)
Rather than teasing the buyers, we may blame the society in which they lived for setting up a situation where the purchase of ornate cabinets felt psychologically necessary and rewarding, where respect was dependent on baroque displays. Rather than a tale of greed, the history of luxury could more accurately be read as a record of emotional trauma. It is the legacy of those who have felt pressured by the disdain of others to add an extraordinary amount to their bare selves in order to signal that they too may lay a claim to love.
Alain de Botton (Status Anxiety)
If I were going to put a price tag on my lady parts, I’d find a more appetizing buyer.
Susan Elizabeth Phillips (Call Me Irresistible (Wynette, Texas, #5))
Now, there is a tendency at a point like this to look over one’s shoulder at the cover artist and start going on at length about leather, tightboots and naked blades. Words like ‘full’, ‘round’ and even ‘pert’ creep into the narrative, until the writer has to go and have a cold shower and a lie down. Which is all rather silly, because any woman setting out to make a living by the sword isn’t about to go around looking like something off the cover of the more advanced kind of lingerie catalogue for the specialized buyer. Oh well, all right. The point that must be made is that although Herrena the Henna-Haired Harridan would look quite stunning after a good bath, a heavy-duty manicure, and the pick of the leather racks in Woo Hun Ling’s Oriental Exotica and Martial Aids on Heroes Street, she was currently quite sensibly dressed in light chain mail, soft boots, and a short sword. All right, maybe the boots were leather. But not black.
Terry Pratchett (The Light Fantastic (Discworld, #2; Rincewind #2))
education sold as an investment good that has no economic return for most buyers is, quite simply, a fraud.
Guy Standing (The Precariat: The New Dangerous Class)
perennial truths of financial history. Sooner or later every bubble bursts. Sooner or later the bearish sellers outnumber the bullish buyers. Sooner or later greed turns to fear.
Niall Ferguson (The Ascent of Money: A Financial History of the World)
Practice calling people by their names. Every year shrewd manufacturers sell more briefcases, pencils, Bibles, and hundreds of other items just by putting the buyer’s name on the product. People like to be called by name. It gives everyone a boost to be addressed by name.
David J. Schwartz (The Magic of Thinking Big)
If a buyer is having trouble getting a gun in Michigan, he or she just travels to Ohio or Indiana or Illinois. You know what I mean?”  
Mark M. Bello (Betrayal High (A Zachary Blake Legal Thriller Book 5))
Some salesmen think that selling is like eating—to satisfy an existing appetite; but a good salesman is like a good cook—he can create an appetite when the buyer isn't hungry.
George Horace Lorimer (Letters from a Self-Made Merchant to His Son)
Everyone wears clothing, yes? Society divides these clothing up into Men & Women’s, Boys & Girls’, Jr. & Miss. But society cannot decide who wears what. While the fabric may be cut to suit a traditionally male or female body (boy or girls body), the second the buyer purchases the item, that clothing no longer becomes 'boys' or 'girls' clothes, but rather, the buyers clothes. This is an example of the individual defining the identity term vs. the identity term defining the individual.
Kent Marrero
The first buyer of your Success has to be you. Once you are truly IN, You are sure to WIN
Wordions
So smile when you read a headline that says “Investors lose as market falls.” Edit it in your mind to “Disinvestors lose as market falls—but investors gain.” Though writers often forget this truism, there is a buyer for every seller and what hurts one necessarily helps the other. (As they say in golf matches: “Every putt makes someone happy.”)
Warren Buffett (The Essays of Warren Buffett: Lessons for Corporate America)
But, learn that although all men are for sale, they don’t sell themselves to all buyers.
Samuel Shellabarger (Prince of Foxes)
Even the vendors sitting on stools around the periphery work steadily at connection, nodding at potential buyers, like a sewing machine prodding its needle into the cloth.
Barbara Kingsolver (The Lacuna)
Thus, all ads effectively have two audiences: potential product buyers, and potential product viewers who will credit the product owners with various desirable traits.
Geoffrey Miller (Spent: Sex, Evolution, and Consumer Behavior)
I am a buyer of blank books. Kids find it interesting that I would buy a blank book. They say, "Twenty-Six dollars for a blank book! Why would you pay that?" The reason I pay twenty-six dollars is to challenge myself to find something worth twenty-six dollars to put in there. All my journals are private, but if you ever got hold of one of them, you wouldn't have to look very far to discover it is worth more than twenty-six dollars
Jim Rohn
The world economy would collapse if a significant number of people were to realize and then act on the realization that it is possible to enjoy many if not most of the things that they enjoy without first having to own them.
Mokokoma Mokhonoana (The Use and Misuse of Children)
It is easy, when people feel frightened and abandoned, for a demagogue to exploit those feelings of despair for political gain. It is easy for that demagogue to translate fear into fanaticism, to shift extremism into the mainstream and market it under the guise of populism. By the time buyer's remorse hits, a new and more brutal political culture has arisen. A gaslit nation becomes engulfed in flames.
Sarah Kendzior (The View From Flyover Country: Essays by Sarah Kendzior)
I thought of God as being able to talk big and write *very* small.
John Hersey (The Child Buyer)
The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise.
Steve Woodruff (Clarity Wins: Get Heard. Get Referred.)
Every piece of art has a buyer. Only Time decides when the right buyer will see it.
Suzy Kassem (Rise Up and Salute the Sun: The Writings of Suzy Kassem)
And the strangest thing about the nightmare street was that none of the millions of things for sale were made there. They were only sold there. Where were the workshops, the factories, where were the farmers, the craftsmen, the miners, the weavers, the chemists, the carvers, the dyers, the designers, the machinists, where were the hands, the people who made? Out of sight, somewhere else. Behind walls. All the people in all the shops were either buyers or sellers. They had no relation to the things but that of possession.
Ursula K. Le Guin (The Dispossessed (Hainish Cycle, #6))
The most dangerous thing is to buy something at the peak of its popularity. At that point, all favourable facts and opinions are already factored into its price and no new buyers are left to emerge
Howard Marks (The Most Important Thing: Uncommon Sense for the Thoughtful Investor)
Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.
W. Chan Kim
Investing is a popularity contest, and the most dangerous thing is to buy something at the peak of its popularity. At that point, all favorable facts and opinions are already factored into its price, and no new buyers are left to emerge.
Howard Marks (The Most Important Thing Illuminated: Uncommon Sense for the Thoughtful Investor (Columbia Business School Publishing))
Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.
W. Chan Kim (Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant)
Developing a sense of deep respect for your buyers helps in achieving repeated and predictable sales.
Alok Kejriwal (Why I Stopped Wearing My Socks)
The ‘Mexican drug problem’ is not the Mexican drug problem. It is the American drug problem. We are the buyers, and without buyers, there can be no sellers.
Don Winslow (The Border (Power of the Dog, #3))
Henry looked up and down the empty avenue—no cars or trucks anywhere. No bicycles. No paperboys. No fruit sellers or fish buyers. No flower carts or noodle stands. The streets were vacant, empty—the way he felt inside. There was no one left.
Jamie Ford (Hotel on the Corner of Bitter and Sweet)
When no buyers were near, he talked to me earnestly to impress upon me how valuable work would be to me in the future: 'Some men hate it. They make it their enemy. Better to treat it like a friend, make thyself like it. Don't mind because it is hard. If thou thinkest about what a good house thou build, then who cares if the beams are heavy and it is far from the well to carry the water for the plaster. Promise me, boy, if thou get a master, work for him as hard as thou canst. If he does not appreciate all thou do, never mind. Remember, work, well-done, does good to the man who does it. It makes him a better man.
George S. Clason (The Richest Man in Babylon)
The mothers always look around the campus like extremely interested buyers, their jeweled hands rubbing the backs of their fawnlike spawn as if to say: This could be yours, this could be yours.
Mona Awad (Bunny)
But as incentives go, commissions are tricky. First of all, a 6 percent real-estate commission is typically split between the seller’s agent and the buyer’s. Each agent then kicks back roughly half of her take to the agency. Which means that only 1.5 percent of the purchase price goes directly into your agent’s pocket. So on the sale of your $300,000 house, her personal take of the $18,000 commission is $4,500. Still not bad, you say. But what if the house was actually worth more than $300,000? What if, with a little more effort and patience and a few more newspaper ads, she could have sold it for $310,000? After the commission, that puts an additional $9,400 in your pocket. But the agent’s additional share—her personal 1.5 percent of the extra $10,000—is a mere $150. If you earn $9,400 while she earns only $150, maybe your incentives aren’t aligned after all.
Steven D. Levitt (Freakonomics: A Rogue Economist Explores the Hidden Side of Everything)
A sing-song of shouts filled the air as the merchants tried to attract buyers. Their voices had that end of the workday lift - a false brilliance composed of the hope that old dreams would be fulfilled, yet coloured by the knowledge that life would not change for them.
Frank Herbert (Heretics of Dune (Dune Chronicles #5))
The things a mother does well are always invisible compared to the things she does badly.
Amy Wilson (When Did I Get Like This?: The Screamer, the Worrier, the Dinosaur-Chicken-Nugget-Buyer, and Other Mothers I Swore I'd Never Be)
In short, the persons we see most clearly are not necessarily those we know best.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
must do like one who, being poor, comes last to the fair, and can find no other way of providing himself than by taking all the things already seen by other buyers, and not taken but refused by reason of their lesser value.
Leonardo da Vinci (The Notebooks of Leonardo Da Vinci Complete)
And now they were weary and frightened because they had gone against a system they did not understand and it had beaten them. They knew that the team and the wagon were worth much more. They knew the buyer man would get much more, but they didn't know how to do it. Merchandising was a secret to them.
John Steinbeck (The Grapes of Wrath)
A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal “profile” for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience’s needs if they did not present a tolerably realistic portrayal of the world. But their “societal purpose” also requires that the media’s interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups.
Noam Chomsky (Manufacturing Consent: The Political Economy of the Mass Media)
I find it’s best to go to the market or shopping if I have to pee. It saves me from buyer’s remorse.” “It’ll also give you a urinary tract infection,” Elizabeth mumbled. “Yes, but those can be treated with antibiotics and cranberry juice. An empty bank account can only be treated with whoring myself out down by the industrial park.
Penny Reid (Love Hacked (Knitting in the City, #3))
Selling for more than your asset’s worth. Everyone hopes a buyer will come along who’s willing to overpay for what they have for sale. But certainly the hoped-for arrival of this sucker can’t be counted on. Unlike having an underpriced asset move to its fair value, expecting appreciation on the part of a fairly priced or overpriced asset requires irrationality on the part of buyers that absolutely cannot be considered dependable.
Howard Marks (The Most Important Thing Illuminated: Uncommon Sense for the Thoughtful Investor (Columbia Business School Publishing))
day: 'I have perfect faith in God's supply and in God's guidance. I know that all who buy land are prospered and blessed. Infinite Intelligence attracts buyers to me who have the money, who want the land and who rejoice in its possession. I am blessed and they are blessed. I am strong in the Lord and in the power of His might. Divine activity and immediate, perfect results now take place in my life, and I give thanks for the miracles in my life." By carrying this card with him and repeating these truths frequently, he restored his confidence in his sales ability, and he began to sell, prosper and expand along all lines.
Joseph Murphy (Miracle Power for Infinite Riches)
The key is, no matter what story you tell, make your buyer the hero.
Chris Brogan (The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators)
If only marriage licenses came with a buyer's remorse clause. ~Detective Mike Malone
D.B. Woodling (Write Off)
She talks about me like I'm a rug that clashes with every room in the house. Like a cat that won't stop clawing at the curtains. She talks about me like she has buyer's remorse.
Katie Henry (Let's Call It a Doomsday)
You have defied not the pearl buyers, but the whole structure, the whole way of life, and I am afraid for you
John Steinbeck
If buyer’s remorse ever accomplished anything in this world,” Max said, “we’d all still be living in caves.
Donald E. Westlake (Watch Your Back! (Dortmunder, #13))
Writing fulfils an insatiable drive. Finishing the story satisfies my thirst. But I must keep drinking until the story quenches a buyer.
Ace Antonio Hall
you will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or ser vice.
Chet Holmes (Ultimate Sales Machine)
I had never been a dresser. My shirts were all faded and shrunken, 5 or 6 years old, threadbare. My pants the same. I hated department stores, I hated the clerks, they acted so superior, they seemed to know the secret of life, they had a confidence I didn't possess. My shoes were always broken down and old, I disliked shoe stores too. I never purchased anything until it was completely unusable, and that included automobiles. It wasn't a matter of thrift, I just couldn't bear to be a buyer needing a seller, seller being so handsome and aloof and superior. Besides, it all took time, time when you could just be laying around and drinking.
Charles Bukowski (Women)
It reflects like an optical instrument and responds to changes in the weather so sensitively that it seems like a part of the sky rather than of the land. And along with all that, Baikal is distinctly Asiatic: if a camel caravan could somehow transport Baikal across Siberia to Europe, and curious buyers unwrapped it in a marketplace, none would mistake it for a lake from around there.
Ian Frazier (Travels in Siberia)
For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human beings, because they—unlike all companies—have the means of reproduction.
Mokokoma Mokhonoana (The Use and Misuse of Children)
In a plague everyone dies. Poor, rich, powerful, weak, buyer, seller. In a war, a lot of people get rich. You sell weapons, give the illusion of safety to those you protect. It’s a different ball game.” I
Cameron Jace (Hookah (Insanity, #4))
I’m a natural salesman. I sold my soul to the devil. I’m so shrewd that I got pennies on the dollar for it. Ha! Wait, a buyer who gets pennies on the dollar is the clever one in the deal. Damn it! Lucifer tricked me!
Jarod Kintz (This Book is Not for Sale)
While good strategy content is based on a compelling value proposition for buyers with a robust profit proposition for the organization, sustainable strategy execution is based largely on a motivating-people proposition.
W. Chan Kim (Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant)
The Subjectivity of Value: Value is determined by individual buyers and sellers and not by government. There is no product or service which has a fixed or definite value. Because circumstances, scenarios, and objectives vary indefinitely, value also varies indefinitely. Value is subjective in the same way that needs are subjective.
Hendrith Vanlon Smith Jr
Which is all rather silly, because any woman setting out to make a living by the sword isn’t about to go around looking like something off the cover of the more advanced kind of lingerie catalogue for the specialized buyer.
Terry Pratchett (The Light Fantastic (Discworld, #2))
The people who read pirated books are never going to buy your work anyway; it’s a totally different audience than purchasing readers. Even if you could scrub your stuff from the Internet, you’d only be keeping your book from pirate readers. You wouldn’t convert those readers into buyers. They’d simply read something else that was free.
Sean Platt (Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success))
Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.
Jarod Kintz (At even one penny, this book would be overpriced. In fact, free is too expensive, because you'd still waste time by reading it.)
There will be times when you’ll have to handle the buyer on money. Sometimes I remind a person, “While I agree it’s a lot of money for a gift, there’s no shortage of money on this planet. But there is a shortage of people who’ve found the love of their life and who know how to show their appreciation for that person. Be grateful you’ve got someone to love. Now, how would you like to handle this?” Now that’s selling! If the buyer is totally convinced it’s right, he will chew off his own foot to have it!
Grant Cardone (Sell or Be Sold: How to Get Your Way in Business and in Life)
Art is in the act, not the product. Products simply provide a means to continue the process, a loan of sorts from the buyer. Now the Art is in the hands of the buyer who transforms a simple act as a gift of time to the artist. I for one can not say which is more beautiful.
Vic Stah Milien
And there was a wonderful thing that tended to happen, something that felt like poetic justice: every time someone started shouting about the supposed monopoly of the Circle, or the Circle’s unfair monetization of the personal data of its users, or some other paranoid and demonstrably false claim, soon enough it was revealed that that person was a criminal or deviant of the highest order. One was connected to a terror network in Iran. One was a buyer of child porn. Every time, it seemed, they would end up on the news, footage of investigators leaving their homes with computers, on which any number of unspeakable searches had been executed and where reams of illegal and inappropriate materials were stored. And it made sense. Who but a fringe character would try to impede the unimpeachable improvement of the world?
Dave Eggers (The Circle)
Americans purchased about 25 percent more books in 1943 than they did in 1942. The new paperback format was a hit, as Americans craved simple pleasures in times of peril. This increase in book buying was indicative of an expanded market of book buyers. As Time magazine observed, by 1943, “book-reading and book-buying reached outside the narrow quarters of the intellectuals and became the business of the whole vast literate population of the U.S.” No longer were books linked to wealth and status: they had become a universal pastime and a fitting symbol of democracy.
Molly Guptill Manning (When Books Went to War: The Stories That Helped Us Win World War II)
Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.
W. Chan Kim (Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant)
Autumn comes like a buyer of cloth, her long fingers touching, turning orange, yellow, brown. taking what she wants, stretching the bone taut air. Her skin crackles beneath our feet. I didn't think anyone wanted me, bruises pulled like a sweater around my neck. We talk in the pore tightening air, branches bare, about the girl buried in the chill of prewinter. We show each other our mutilated children in the guise of women as autumn plucks at our lips. Each color, blue, black, ochre popping like kisses on the rib lined flesh, the puberty soft things. And we muse how women keep bruises hidden beneath dead leaves.
Janice Mirikitani
For Rousseau, ‘the word finance is a slave’s word’ and freedom turns into a commodity, degrading buyer and seller alike, wherever commerce reigns. ‘Financial systems make venal souls.’ Their secret workings are a ‘means of making pilferers and traitors, and of putting freedom and the public good upon the auction block’.
Pankaj Mishra (Age of Anger: A History of the Present)
In an exchange economy everybody’s money income is somebody else’s cost. Every increase in hourly wages, unless or until compensated by an equal increase in hourly productivity, is an increase in costs of production. An increase in costs of production, where the government controls prices and forbids any price increase, takes the profit from marginal producers, forces them out of business, means a shrinkage in production and a growth in unemployment. Even where a price increase is possible, the higher price discourages buyers, shrinks the market, and also leads to unemployment. If a 30 percent increase in hourly wages all around the circle forces a 30 percent increase in prices, labor can buy no more of the product than it could at the beginning; and the merry-go-round must start all over again.
Henry Hazlitt (Economics in One Lesson: The Shortest and Surest Way to Understand Basic Economics)
But if lifestyle ads work by the third-person effect, then there will be some products for which it makes good business sense to target a wider audience, one that includes both buyers and non-buyers.32 One reason to target non-buyers is to create envy. As Miller argues, this is the case for many luxury products. “Most BMW ads,” he says, “are not really aimed so much at potential BMW buyers as they are at potential BMW coveters.”33 When BMW advertises during popular TV shows or in mass-circulation magazines, only a small fraction of the audience can actually afford a BMW. But the goal is to reinforce for non-buyers the idea that BMW is a luxury brand.
Kevin Simler (The Elephant in the Brain: Hidden Motives in Everyday Life)
Marriage appeared something remote and forbidding, with which desire for Barbara had little or no connexion. She seemed to exist merely to disturb my rest: to be possessed neither by lawful nor unlawful means: made of dreams, yet to be captured only by reality.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
Charlie’s Almanack, Influence, and Man’s Search for Meaning, among others The habit of listening to single songs on repeat for focus (page 507) Nearly everyone has done some form of “spec” work (completing projects on their own time and dime, then submitting them to prospective buyers) The belief that “failure is not durable” (see Robert Rodriguez, page 628) or variants thereof Almost every guest has been able to take obvious “weaknesses” and turn them into huge competitive advantages (see Arnold Schwarzenegger, page 176)
Timothy Ferriss (Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers)
The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.
Neil Postman (Amusing Ourselves to Death: Public Discourse in the Age of Show Business)
Remember, we all make our work available in a commercial transaction, the terms of which we, ourselves, dictate. If we give it away for free, that’s our decision, and there is no refuge in the lame defense, “what do you want for nothing?” The buyer does not waive his right to express his opinion." [Thick Skin and Bad Reviews, Blog post, June 26, 2013]
Pete Morin
I got me slave-girls and slaves.' For what price, tell me? What did you find in existence worth as much as this human nature? What price did you put on rationality? How many obols did you reckon the equivalent of the likeness of God? How many staters did you get for selling that being shaped by God? God said, Let us make man in our own image and likeness. If he is in the likeness of God, and rules the whole earth, and has been granted authority over everything on earth from God, who is his buyer, tell me? Who is his seller? To God alone belongs this power; or, rather, not even to God himself. For his gracious gifts, it says, are irrevocable. God would not therefore reduce the human race to slavery, since he himself, when we had been enslaved to sin, spontaneously recalled us to freedom. But if God does not enslave what is free, who is he that sets his own power above God's?
Gregory of Nyssa
In fact, neuroscience research has demonstrated with fMRI studies that when people engage in analytical thought, their ability to empathize is repressed and vice versa.
Bryan Eisenberg (Buyer Legends: The Executive Storyteller's Guide)
Certain actions take place outside the normal course of things so unexpectedly that they seem to paralyse ordinary capacity for feeling surprise;
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
Outside, the detonation of loudly-slammed taxi doors, suggesting the opening of a cannonade, had died down.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.
David Meerman Scott (The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.
David Meerman Scott (The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
The prospective buyer said, “Name your price.” So I replied, “OK, how about Ralph Isaac Papov?
Jarod Kintz (99 Cents For Some Nonsense)
I would've sold London if I could have found a buyer.
Richard the Lionheart
Seller may recover the goods; Buyer may obtain specific performance; and Either party may sue on the contract for money damages.
Mary Campbell Gallagher (Contracts and UCC for the New York State Bar Exam, Essays, Sample Answers, and World Cup Rules(TM))
There is no such thing as a merger. There are only buyers and sellers. Those who are bought are in danger when they have to bend over to pick up the soap. That’s good to know.
Stanley Bing (The Curriculum: Everything You Need to Know to Be a Master of Business Arts)
nothing and then selling it at triple cost to buyers in Wyandanch,
James McBride (Deacon King Kong)
Turn your potential consumers into the buyers with a wide range of touch screen displays with Intersign.
Inter Sign
SEO is all about catching buyers when they are already in the purchase process,
John Jantsch (SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs)
the single biggest outcome of the Internet has been little understood: buyers are the winners.
Daniel Pecaut (University of Berkshire Hathaway: 30 Years of Lessons Learned from Warren Buffett & Charlie Munger at the Annual Shareholders Meeting)
innovative ideas will be profitable only if they are linked to what buyers are willing to pay for.
W. Chan Kim (Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant)
Somewhere along the line, Made in China began to sound like a bargain. (...) When an importer told a retail buyer that an item was quoted at 65¢ and made in the USA, the buyer figured it could be purchased somewhere cheaper. When the same product was quoted at 65¢ and was said to have been made in China the buyer figured it could not be found for any less.
Paul Midler (Poorly Made in China: An Insider's Account of the Tactics Behind China's Production Game)
An author needs a lot more than one person to succumb to his literary seductive charms, but, like Saul, he must realize that he doesn't have to--and indeed cannot--capture the hearts of every possible reader out there. No matter who the writer, his ideal intended audience is only a small faction of all the living readers. Name the most widely read authors you can think of--from Shakespeare, Austen, and Dickens to Robert Waller, Stephen King, and J.K. Rowling--and the immense majority of book-buyers out there actively decline to read them.
Thomas McCormack (The Fiction Editor, the Novel, and the Novelist: A Book for Writers, Teachers, Publishers, and Anyone Else Devoted to Fiction)
But even as she gave thanks, she knew that the rain was not enough. She wanted a storm – thunder, wind, a deluge. She wanted it to crash through Ketterdam’s pleasure houses, lifting roofs and tearing doors off their hinges. She wanted it to raise the seas, take hold of every slaving ship, shatter their masts, and smash their hulls against unforgiving shores. I want to call that storm, she thought. And four million kruge might be enough to do it. Enough for her own ship – something small and fierce and laden with firepower. Something like her. She would hunt the slavers and their buyers. They would learn to fear her, and they would know her by her name. The heart is an arrow. It demands aim to land true. She clung to the wall, but it was purpose she grasped at long last, and that carried her upwards. She was not a lynx or a spider or even the Wraith. She was Inej Ghafa, and her future was waiting above.
Leigh Bardugo (Six of Crows (Six of Crows, #1))
From 2000 to 2007 the United States developed close to four million acres of farmland, spending billions tilling it and filling it with fast, cheap tract houses for first-time buyers.
Leigh Gallagher (The End of the Suburbs: Where the American Dream Is Moving)
Publicity is effective precisely because it feeds upon the real. Clothes, food, cars, cosmetics, baths, sunshine are real things to be enjoyed in themselves. Publicity begins by working on a natural appetite for pleasure. But it cannot offer the real object of pleasure and there is no convincing substitute for a pleasure in that pleasure's own terms. The more convincingly publicity conveys the pleasure of bathing in a warm, distant sea, the more the spectator-buyer will become aware that he is hundreds of miles away from that sea and the more remote the chance of bathing in it will seem to him. This is why publicity can never really afford to be about the product or opportunity it is proposing to the buyer who is not yet enjoying it. Publicity is never a celebration of a pleasure-in-itself. Publicity is always about the future buyer. It offers him an image of himself made glamorous by the product or opportunity it is trying to sell. The image then makes him envious of himself as he might be. Yet what makes this self-which-he-might-be enviable? The envy of others. Publicity is about social relations, not objects. Its promise is not of pleasure, but of happiness : happiness as judged from the outside by others. The happiness of being envied is glamour. Being envied is a solitary form of reassurance. It depends precisely upon not sharing your experience with those who envy you. You are observed with interest but you do not observe with interest - if you do, you will become less enviable. ... ... The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way : the publicity images steals her love of herself as she is, and offers it back to her for the price of the product. (P. 128)
John Berger (Ways of Seeing)
put it up for sale at an asking price of $25 million. I first looked at Mar-a-Lago while vacationing in Palm Beach in 1982. Almost immediately I put in a bid of $15 million, and it was promptly rejected. Over the next few years, the foundation signed contracts with several other buyers at higher prices than I’d offered, only to have them fall through before closing. Each time that happened, I put in another bid, but always at a lower sum than before. Finally, in late 1985, I put in a cash offer of $5 million, plus another $3 million for the furnishings in the house. Apparently, the foundation was tired of broken deals. They accepted my offer, and we closed one month later. The day the deal was announced, the Palm Beach Daily News ran a huge front-page story with the headline MAR-A-LAGO’S BARGAIN PRICE ROCKS COMMUNITY. Soon, several far more modest estates on property a fraction of Mar-a-Lago’s size sold for prices in excess of $18 million. I’ve been told that the furnishings in Mar-a-Lago alone are worth more than I paid for the house. It just goes to show that it pays to move quickly and decisively when the time is right. Upkeep
Donald J. Trump (Trump: The Art of the Deal)
I did not, however, as yet see him as one of those symbolic figures, of whom most people possess at least one example, if not more, round whom the past and the future have a way of assembling.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
It was supposed that the pearl buyers were individuals acting alone, bidding against one another for the pearls the fishermen brought in. And once it had been so. But this was a wasteful method, for often, in the excitement of bidding for a fine pearl, too great a price had been paid to the fisherman. This was extravagant and not to be countenanced. Now there was only one pearl buyer with many hands, and the men who sat in their offices and waited for Kino knew what price they would offer, how high they would bid, and what method each one would use. And although these men would not profit beyond their salaries, there was excitement among the pearl buyers, for there was excitement in the hunt, and if it be a man's function to break down a price, then he must take joy and satisfaction in breaking it as far down as possible. For every man in the world functions to the best of his ability, and no one does less than his best, no matter what he may think about it. Quite apart from any reward they might get, from any word of praise, from any promotion, a pearl buyer was a pearl buyer, and the best and happiest pearl buyer was he who bought for the lowest prices.
John Steinbeck (The Pearl)
What is a price? It is a proposed point of agreement between a buyer and seller. The proposal is the key. It is not a marching order. Past prices represent deals done in history. Current prices represent possible deals in the future. Prices embed vast information about perceived realities: resource availability, consumer demand, cultural biases and habits, speculations about the future. The price is also an amazing tool. It provides an objective basis for accounting and the assessment of profit and loss. Without prices, real prices rooted in real market experience, we’d been lost.
Jeffrey Tucker
Hacker with Bullhorn: "Save your money! Accept one of our free tanks! It is invulnerable, and can drive across rocks and swamps at ninety miles an hour while getting a hundred miles to the gallon!" Prospective Station Wagon Buyer: "I know what you say is true...but...er...I don't know how to maintain a tank!" Bullhorn: "You don't know how to maintain a station wagon either!" Buyer: "But this dealership has mechanics on staff. If something goes wrong with my station wagon, I can take a day off work, bring it here, and pay them to work on it while I sit in the waiting room for hours, listening to elevator music." Bullhorn: "But if you accept one of our free tanks, we will send volunteers to your house to fix it for free while you sleep!" Buyer: "Stay away from my house, you freak!
Neal Stephenson (In the Beginning...Was the Command Line)
Markets mean patrons, buyers, consumers. There is under capitalism one way to wealth: to serve the consumers better and cheaper than other people do. But in the shop and factory, the owner—or in the corporations, the representative of the shareholders, the president—is the boss. The mastership is merely apparent and conditional. He is subject to the supremacy of the consumer. The consumer is king—the real boss—and the manufacturer is done for if he does not outstrip his competitors in best serving the consumers. It was this great economic transformation that changed the face of the world.
Ludwig von Mises (The Free Market Reader (LvMI))
Publicity images often use sculptures or paintings to lend allure or authority to their own message. Framed oil paintings often hang in shop windows as part of their display. Any work of art 'quoted' by publicity serves two purposes. Art is a sign of affluence; it belongs to the good life; it is part of the furnishing which the world gives to the rich and the beautiful. But a work of art also suggests a cultural authority, a form of dignity, even of wisdom, which is superior to any vulgar material interest; an oil painting belongs to the cultural heritage; it is a reminder of what it means to be a cultivated European. And so the quoted work of art (and this is why it is so useful to publicity) says two almost contradictory things at the same time: it denotes wealth and spirituality: it implies that the purchase being proposed is both a luxury and a cultural value. Publicity has in fact understood the tradition of the oil painting more thoroughly than most art historians. It has grasped the implications of the relationship between the work of art and its spectator-owner and with these it tries to persuade and flatter the spectator-buyer. The continuity, however, between oil painting and publicity goes far deeper than the 'quoting' of specific paintings. Publicity relies to a very large extent on the language of oil painting. It speaks in the same voice about the same things. (P. 129)
John Berger (Ways of Seeing)
The Ford Motor Company did not offer financing to its buyers until the 1920s. Its founder believed that it was morally irresponsible to sell cars on credit to people whose dreams did not meet their budgets.
Ron Smith (No One Is Perfect: The True Story Of Candace Mossler And America's Strangest Murder Trial)
Corporate executives and businessmen do not. So somebody who wants to invest in a dam or build a steel plant or a buy a bauxite mine is not considered a security hazard, whereas a scholar who might wish to participate in a seminar about, say, displacement or communalism, or rising malnutrition in a globalized economy, is. Foreign terrorists with bad intentions have probably guessed by now that they are better off wearing Prada suits and pretending they want to buy a mine than wearing old corduroys and saying they want to attend a seminar. (Some would argue that mine buyers in Prada suits are the real terrorists.)
Arundhati Roy (Capitalism: A Ghost Story)
Defining the sales methodology enables the sales training formula to be scalable and predictable. The three elements of the sales methodology are the buyer journey, the sales process, and the qualifying matrix.
Mark Roberge (The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million)
Feeling unable to maintain this detachment of attitude towards human- and, in especial, matrimonial- affairs, I asked whether it was not true that she had married Bob Duport. She nodded; not exactly conveying, it seemed to me, that by some happy chance their union had introduced her to an unexpected terrestrial paradise.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
Because nothing establishes the timelessness of Time like those episodes of early experience seen, on re-examination at a later period, to have been crowded together with such unbelievable closeness in the course of a few years; yet equally giving the illusion of being so infinitely extended during the months when actually taking place.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
On its surface, the booming market in side bets on subprime mortgage bonds seemed to be the financial equivalent of fantasy football: a benign, if silly, facsimile of investing. Alas, there was a difference between fantasy football and fantasy finance: When a fantasy football player drafts Peyton Manning to be on his team, he doesn’t create a second Peyton Manning. When Mike Burry bought a credit default swap based on a Long Beach Savings subprime–backed bond, he enabled Goldman Sachs to create another bond identical to the original in every respect but one: There were no actual home loans or home buyers. Only the gains and losses from the side bet on the bonds were real.
Michael Lewis (The Big Short: Inside the Doomsday Machine)
Standing out there on the street, I realized that every person nearby--children, seniors, hardworking parents, and, yes, buyers, sellers, and users--was my neighbor. In major world religions, there is no commandment more fundamental than to love your neighbor as you love yourself. Now I was being challenged to manifest that love: this was a test of my love, of my vision. The world you see outside of you is a reflection of what you have inside of you.
Cory Booker (United: Thoughts on Finding Common Ground and Advancing the Common Good)
All new hires had to directly improve the outcome of the company. He wanted doers—engineers, developers, perhaps merchandise buyers, but not managers. “We didn’t want to be a monolithic army of program managers, à la Microsoft.
Brad Stone (The Everything Store: Jeff Bezos and the Age of Amazon)
She always looks like she’s about to break into laughter. He always looks like he’s about to break into her house. I don’t care what he takes, so long as it’s me who steals her heart. I’ve already got a buyer lined up in Russia.
Jarod Kintz (This Book is Not for Sale)
I believed my motivations were clear: to help the patient see the pattern that had been imposed upon her, this endless repetition of being selected yet judged to be not exactly what was wanted, a purchase the buyer wished to return.
Ellen Ullman (By Blood)
Kestrel, seeking to change the subject, asked about something that Arin had said. It had been like a needle in a dark part of her mind, stitching invisible patterns. “Did the Herrani enjoy trading with Valorians before the war?” “Oh, yes. Your people always had gold for Herrani goods. Valoria was our biggest buyer of exports.” “But did we have a reputation for something else? Besides being rich and savage, with no manners.” Enai took a sip of tea, peering at Kestrel over the cup’s rim. Kestrel grew uncomfortable, and hoped Enai wouldn’t ask what inspired these questions. But the woman only said, “You were known for your beauty. Of course, that was before the war.” “Yes,” said Kestrel softly. “Of course.
Marie Rutkoski (The Winner's Curse (The Winner's Trilogy, #1))
Google controls two-thirds of the US search market. Almost three-quarters of all Internet users have Facebook accounts. Amazon controls about 30% of the US book market, and 70% of the e-book market. Comcast owns about 25% of the US broadband market. These companies have enormous power and control over us simply because of their economic position. They all collect and use our data to increase their market dominance and profitability. When eBay first started, it was easy for buyers and sellers to communicate outside of the eBay system because people’s e-mail addresses were largely public. In 2001, eBay started hiding e-mail addresses; in 2011, it banned e-mail addresses and links in listings; and in 2012, it banned them from user-to-user communications. All of these moves served to position eBay as a powerful intermediary by making it harder for buyers and sellers to take a relationship established inside of eBay and move it outside of eBay.
Bruce Schneier (Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World)
S-type loonshots are so difficult to spot and understand, even in hindsight, because they are so often masked by the complex behaviors of buyers, sellers, and markets. In science, complexities often mask deep truths: mountains of noise conceal a pebble of signal.
Safi Bahcall (Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries)
As every economist knows, third-party transactions are always more expensive, whether the third party is an insurer or the government...Third-party transactions are always inflationary. So let's return as much of daily life as possible to a two-party system--buyer and seller. You'll be amazed how affordable it is. Compare cellphone and laptop and portable music systems prices with what they were in the Eighties, and then ask yourself how it would have turned out with a government-regulated system of electronic insurance plans.
Mark Steyn (After America: Get Ready for Armageddon)
What are the alternative industries to your industry? Why do customers trade across them? By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.
W. Chan Kim (Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant)
Smartphone makers sought deeper ties with retail buyers by adding ring tones, games, Web browsers, and other applications to their phones. Carriers, however, wanted this business to themselves. If they couldn’t sell applications within their “walled gardens,” carriers worried they would be reduced to mere utilities or “dumb pipes” carrying data and voice traffic. Nokia learned the hard way just how ferociously carriers could defend their turf. In the late 1990s the Finnish phone maker launched Club Nokia, a Web-based portal that allowed customers to buy and download
Jacquie McNish (Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry)
That illusion—as such a point of view was, in due course, to appear—was closely related to another belief: that existence fans out indefinitely into new areas of experience, and that almost every additional acquaintance offers some supplementary world with its own hazards and enchantments.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
Branding is a lot of things, but one thing it's not is soft. When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers? If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.
Richie Norton
The less transparent the market and the more complicated the securities, the more money the trading desks at big Wall Street firms can make from the argument. The constant argument over the value of the shares of some major publicly traded company has very little value, as both buyer and seller can see the fair price of the stock on the ticker, and the broker’s commission has been driven down by competition. The argument over the value of credit default swaps on subprime mortgage bonds—a complex security whose value was derived from that of another complex security—could be a gold mine.
Michael Lewis (The Big Short)
I must have been about twenty-one or twenty-two at the time, and held then many rather wild ideas on the subject of women: conceptions largely the result of having read a good deal without simultaneous opportunity to modify by personal experience the recorded judgment of others upon that matter: estimates often excellent in their conclusions if correctly interpreted, though requiring practical knowledge to be appreciated at their full value.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
They became the directing power in the life insurance companies, and other corporate reservoirs of the people’s savings-the buyers of bonds and stocks. They became the directing power also in banks and trust companies-the depositaries of the quick capital of the country-the life blood of business, with which they and others carried on their operations. Thus four distinct functions, each essential to business, and each exercised, originally, by a distinct set of men, became united in the investment banker. It is to this union of business functions that the existence of the Money Trust is mainly due.[1]
Louis D. Brandeis (Other People's Money And How the Bankers Use It)
Craftsmanship cements a relationship of trust between buyer and seller, worker and employer, and expects something of both. It is about caring about the work and its application. It is what distinguishes the work of humans from the work of machines, and it is everything that IKEA and other discounters are not.
Ellen Ruppel Shell (Cheap: The High Cost of Discount Culture)
After almost three years behind the studio walls, some folks couldn't resist the idea of windows and trees and across-the-street neighbors. And with the depleted population, there were houses and luxury apartments for anyone who wanted them. The Zombocalypse had really turned Los Angeles into a buyer's market.
Peter Clines (Ex-Isle (Ex-Heroes, #5))
He gave me a look of great contempt; as I supposed, for venturing, even by implication, to draw a parallel between a lack of affluence that might, literally, affect my purchase of rare vintages, and a figure of speech intended delicately to convey his own dire want for the bare necessities of life. He remained silent for several seconds, as if trying to make up his mind whether he could ever bring himself to speak to me again; and then said gruffly: 'I've got to go now.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
The thought is of the chain of corpses stretching across the Atlantic Ocean to connect Lagos with New Orleans. New Orleans was the largest market for human chattel in the New World. There were twenty-five different slave markets in the city in 1850. This is a secret only because no one wants to know about it. It was at those markets that buyers came to bid on the black men and women who had survived the crossing, but that is a history that is now literally submerged. Actually, it was submerged long before the recent flood, the city’s slaving past drowned in drink and jazz and Mardi Gras. High times: the best cure for history.
Teju Cole (Every Day is for the Thief)
And just what do you think that would do to incentive?” “You mean fright about not getting enough to eat, about not being able to pay the doctor, about not being able to give your family nice clothes, a safe, cheerful, comfortable place to live, a decent education, and a few good times? You mean shame about not knowing where the Money River is?” “The what?” “The Money River, where the wealth of the nation flows. We were born on the banks of it—and so were most of the mediocre people we grew up with, went to private schools with, sailed and played tennis with. We can slurp from that mighty river to our hearts’ content. And we even take slurping lessons, so we can slurp more efficiently.” “Slurping lessons?” “From lawyers! From tax consultants! From customers’ men! We’re born close enough to the river to drown ourselves and the next ten generations in wealth, simply using dippers and buckets. But we still hire the experts to teach us the use of aqueducts, dams, reservoirs, siphons, bucket brigades, and the Archimedes’ screw. And our teachers in turn become rich, and their children become buyers of lessons in slurping.” “I wasn’t aware that I slurped.” Eliot was fleetingly heartless, for he was thinking angrily in the abstract. “Born slurpers never are. And they can’t imagine what the poor people are talking about when they say they hear somebody slurping. They don’t even know what it means when somebody mentions the Money River. When one of us claims that there is no such thing as the Money River I think to myself, ‘My gosh, but that’s a dishonest and tasteless thing to say.
Kurt Vonnegut Jr. (God Bless You, Mr. Rosewater)
The gap between what publicity actually offers and the future it promises, corresponds with the gap between what the spectator-buyer feels himself to be and what he would like to be. The two gaps become one; and instead of the single gap being bridged by action or lived experience, it is filled with glamorous daydreams.
John Berger (Ways of Seeing)
Anyone can perform the magic if they have some tricks under their sleeves. The trick is to learn the tricks / skills. A salesperson like the magician sells the belief, by creating an illusion that whatever is visible to viewers/buyers is real. But in reality the only real thing is the skill which creates that illusion.
Shahenshah Hafeez Khan
Such emotions, sudden bursts of sexual jealousy that pursue us through life, sometimes without the smallest justification that memory or affection might provide, are like wounds, unknown and quiescent, that suddenly break out to give pain, or at least irritation, at a later season of the year, or in an unfamiliar climate.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
an advertising-based system will tend to drive out of existence or into marginality the media companies and types that depend on revenue from sales alone. With advertising, the free market does not yield a neutral system in which final buyer choice decides. The advertisers’ choices influence media prosperity and survival.
Noam Chomsky (Manufacturing Consent: The Political Economy of the Mass Media)
A firm belief that things were more likely than not to go wrong was another characteristic of Sir Gavin’s approach to life, induced no doubt by his own regrets. Indeed, he could not be entirely absolved from suspicion of rather enjoying the worst when it happened: at times almost of engineering disaster of a purely social kind.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
Significantly, most British and French antislavery fervor in the 1860s was directed not at Spain and Portugal, which allowed slavery in their colonies, or at Brazil, with its millions of slaves. Instead, righteous denunciations poured down on a distant, weak, and safely nonwhite target: the so-called Arab slave-traders raiding Africa from the east. In the slave markets of Zanzibar, traders sold their human booty to Arab plantation owners on the island itself, and to other buyers in Persia, Madagascar, and the various sultanates and principalities of the Arabian peninsula. For Europeans, here was an ideal target for disapproval: one “uncivilised” race enslaving another.
Adam Hochschild (King Leopold's Ghost)
She clung on to me desperately, whether as an affectionate gesture, a means of encouraging sympathy, or merely to maintain her balance, I was uncertain. The condition of excitement which she had reached to some extent communicated itself to me, for her flushed face rather improved her appearance, and she had lost all her earlier ill-humour.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
Meanwhile, two other great currents in political thought, had a decisive significance on the development of socialist ideas: Liberalism, which had powerfully stimulated advanced minds in the Anglo-Saxon countries, Holland and Spain in particular, and Democracy in the sense. to which Rousseau gave expression in his Social Contract, and which found its most influential representatives in the leaders of French Jacobinism. While Liberalism in its social theories started off from the individual and wished to limit the state's activities to a minimum, Democracy took its stand on an abstract collective concept, Rousseau's general will, which it sought to fix in the national state. Liberalism and Democracy were pre-eminently political concepts, and since most of the original adherents of both did scarcely consider the economic conditions of society, the further development of these conditions could not be practically reconciled with the original principles of Democracy, and still less with those of Liberalism. Democracy with its motto of equality of all citizens before the law, and Liberalism with its right of man over his own person, both were wrecked on the realities of capitalist economy. As long as millions of human beings in every country have to sell their labour to a small minority of owners, and sink into the most wretched misery if they can find no buyers, the so-called equality before the law remains merely a pious fraud, since the laws are made by those who find themselves in possession of the social wealth. But in the same way there can be no talk of a right over one's own person, for that right ends when one is compelled to submit to the economic dictation of another if one does not want to starve.
Rudolf Rocker (Anarchism and Anarcho-Syndicalism)
Mirroring is a standard technique in sales to get exactly this effect. Here, the salesperson tries to copy the gestures, language, and facial expressions of his prospective client. If the buyer speaks very slowly and quietly, often scratching his head, it makes sense for the seller to speak slowly and quietly, and to scratch his head now and then, too.
Rolf Dobelli (The Art of Thinking Clearly)
You’re not wearing your normal dandy attire, but you still cut a figure,” Theo said begrudgingly. “If you think you can approach as a prospective buyer, I’ll sneak around back and try to filch the clockwork maid.” “What is this planning balderdash?” he said, a smile playing on his face. “I thought, with you involved, we’d be marching in and drawing iron.
Katherine McIntyre (Of Tinkers and Technomancers (The Whitfield Files, #1))
Widmerpool’s face assumed a dramatic expression that made him look rather like a large fish moving swiftly through opaque water to devour a smaller one.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
Why are you so stuck up?’ she asked, truculently. ‘I’m just made that way.’ ‘You ought to fight it.’ ‘I can’t see why.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
there are three kinds of people you’re going to meet in the dating world. There are the freeloaders who come in and take everything you give with no expectation of ever having to give anything back to you. There are renters—people who give you something in exchange for something else. They aren’t freeloaders, but they aren’t permanent either. The second the deal isn’t working for them, they’re gone. And then there are buyers. “Buyers are serious. They aren’t flipping houses. They buy into the relationship to stay. They invest in the relationship. They have a stake in it. They see things as permanent or at least that they could turn into permanent. Buyers aren’t in it for some temporary fix. They are about forever.
Staci Stallings (Coming Undone)
After forty years of selling wholesale industrial deodorizing supplies, one establishment is forced to open its doors to the public. In the lingo of the trade, a salesman explains why their large institution buyers have gone elsewhere. Who wants to stand downwind of the League o' Nations every time some freshman with a bladder infection pulls a Nebuchadnezzar?
Ben Katchor (Julius Knipl, Real Estate Photographer)
It also must be hard to have a wife like Mrs. Indianapolis. She’s in the fashion industry. She’s not a model or designer, but she is a buyer—not for a retail outlet, but for her four closets, whose combined square footage is probably comparable to Rhode Island. If an article of clothing is leopard print or neon colored, Mrs. Indianapolis either owns it, or soon will.
Jarod Kintz (Gosh, I probably shouldn't publish this.)
Liberalism and Democracy were pre-eminently political concepts, and, since the great majority of the original adherents of both maintained the right of ownership in the 'old sense, these had to renounce them both when economic development took a course which could not be practically reconciled with the original principles of Democracy, and still less with those of Liberalism. Democracy with its motto of " equality of all citizens before the law," and Liberalism with its " right of man over his own person," both shipwrecked on the realities of the capitalist economic form. So long as millions of human beings in every country had to sell their labour-power to a small minority of owners, and to sink into the most wretched misery if they could find no buyers, the so-called "equality before the law" remains merely a pious fraud, since the laws are made by those who find themselves in possession of the social wealth. But in the same way there can also be no talk of a " right over one's own person," for that right ends when one is compelled to submit to the economic dictation of another if he does not want to starve.
Rudolf Rocker (Anarcho-Syndicalism: Theory and Practice)
Customers are people. They lead lives. They have kids, they eat too much, they don’t sleep well, they phone in sick, they get bored, they watch too much reality TV. If you’re building for some kind of idealized, economically rational buyer, you’ll fail. But if you know your customers, warts and all, and you build things that naturally fit into their lives, they’ll love you.
Alistair Croll (Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly)))
If women patronize the wheel the number of buyers will be twice as large. If women ride they must, when riding, dress more rationally than they have been wont to do. If they do this many prejudices as to what they may be allowed to wear will melt away. Reason will gain upon precedent and ere long the comfortable, sensible, and artistic wardrobe of the rider will make the conventional style of woman's dress absurd to the eye and unenduring to the understanding. A reform often advances most rapidly by indirection. An ounce of practice is worth a ton of theory; and the graceful and becoming costume of woman on the bicycle will convince the world that has brushed aside the theories, no matter how well constructed, and the arguments, no matter how logical, of dress-reformers.
Frances E. Willard (How I Learned to Ride the Bicycle: Reflections of an Influential 19th Century Woman)
So why aren’t more marketing companies targeting our age group? Why are there so many youth-oriented programs and advertisements on television today? Why are we being ignored? Don’t companies realize they are missing a huge market? Now granted, a visit to the local mall will show you there are a lot of teenagers hanging out there these days. But are they shopping? Are they spending money? No. They’re “hanging.” Contrary to what our skin might be doing, we members of the over-forty crowd don’t “hang.” We shop, and not just window shop either. We’re serious buyers. When we pick up an item and turn it over to see the price, we often carry it right on over to the checkout counter and pay for it. Why? Because we know the energy involved with picking up items. We don’t do it unless we’re committed.
Martha Bolton (Cooking With Hot Flashes: And Other Ways to Make Middle Age Profitable)
It was a complex chain of oppression in Virginia. The Indians were plundered by white frontiersmen, who were taxed and controlled by the Jamestown elite. And the whole colony was being exploited by England, which bought the colonists’ tobacco at prices it dictated and made 100,000 pounds a year for the King. Berkeley himself, returning to England years earlier to protest the English Navigation Acts, which gave English merchants a monopoly of the colonial trade, had said: . . . we cannot but resent, that forty thousand people should be impoverish’d to enrich little more than forty Merchants, who being the only buyers of our Tobacco, give us what they please for it, and after it is here, sell it how they please; and indeed have forty thousand servants in us at cheaper rates, than any other men have slaves. . . .
Howard Zinn (A People's History of the United States: 1492 to Present)
Consider the recent financial crisis and its link to faulty reward systems. President Bill Clinton's objective of increasing homeownership by rewarding potential home buyers and lenders is one example. The Clinton administration "went to ridiculous lengths" to increase homeownership in the United State, promoting "paper-thin down payments" and pushing lenders to give mortgage loans to unqualified buyers according to Business Week editor Peter Coy.
Max H. Bazerman
Remember that, as the receiver is as bad as the thief, so the hearer of scandal is a sharer in the guilt of it. If there were no listening ears there would be no talebearing tongues. While you are a buyer of ill wares the demand will create the supply, and the factories of falsehood will be working full time. No one wishes to become a creator of lies, and yet he who hears slanders with pleasure and believes them with readiness will hatch many a brood into active life.
Charles Haddon Spurgeon (Charles Spurgeon: Lectures To My Students, Vol 1-4 (Illustrated))
I'VE SAVED THE BEST FOR LAST: There is ONE technique that can work to both find the risk, and close the deal. BUT it's a delicate one that requires mastery through preparation and practice. The strategy is called: What's the risk? What's the reward? When a prospect hesitates, you simply ask him or her to list the risks of purchase. Actually write them down. Prompt others. If the prospect says "I'm not sure," you ask, "Could it be ..." After you feel the list is complete, ask the prospect to list the rewards. Write them down, and embellish as much as possible without puking on the prospect. Then eliminate the risks one by one with lead in phrases like: Suppose we could ... did you know that ... I think we can ... Then you simply ask, "can you see any other reasons not to proceed?" One at a time, brick by brick, remove the risks that the buyer perceives as fatal mistakes in his decision-making process. Then drive home the rewards, both emotionally and logically.
Jeffrey Gitomer (The Little Red Book of Selling: 12.5 Principles of Sales Greatness)
A Palestinian village whose feudal owner sold it for a kiss through a pane of glass..." Nothing remained of Sireen after the auction apart from you, little prayer rug, because a mother slyly stole you and wrapped up her son who'd been sentenced to cold and weaning - and later to sorrow and longing. It's said there was a village, a very small village, on the border between sun's gate and earth. It's said that the village was twice sold - once for a measure of oil and once for a kiss through a pane of glass. The buyers and sellers rejoiced at its sale, the year the submarine was sunk, in our twentieth century. And in Sireen - the buyers went over the contract - were white-washed houses, lovers, and trees, folk poets, peasants, and children. (But there was no school - and neither tanks nor prisons.) The threshing floors, the colour of golden wine, and the graveyard were a vault meant for life and death, and the vault was sold! People say that there was a village, but Sireen became an earthquake, imprisoned by an amulet as it turned into a banquet - in which the virgins' infants were cooked in their mothers' milk so soldiers and ministers might eat along with civilisation! "And the axe is laid at the root of the tree..." And once again at the root of the tree, as one dear brother denies another and existence. Officer of the orbits... attend, O knight of death, but don't give in - death is behind us and also before us. Knight of death, attend, there is no time to retreat - darkness crowds us and now has turned into a rancid butter, and the forest too is full, the serpents of blood have slithered away and the beaker of our ablution has been sold to a tourist from California! There is no time now for ablution. People say there was a village, but Sireen became an earthquake, imprisoned by an amulet as it turned into a banquet - in which the virgins' infants were cooked in their mothers' milk so soldiers and ministers might eat, along with civilisation!
Samih Al-Qasim (Sadder Than Water: Selected Poems)
The received wisdom in advanced capitalist societies is that there still exists an organic “civil society sector” in which institutions form autonomously and come together to manifest the interests and will of citizens. The fable has it that the boundaries of this sector are respected by actors from government and the “private sector,” leaving a safe space for NGOs and nonprofits to advocate for things like human rights, free speech, and accountable government. This sounds like a great idea. But if it was ever true, it has not been for decades. Since at least the 1970s, authentic actors like unions and churches have folded under a sustained assault by free-market statism, transforming “civil society” into a buyer’s market for political factions and corporate interests looking to exert influence at arm’s length. The last forty years have seen a huge proliferation of think tanks and political NGOs whose purpose, beneath all the verbiage, is to execute political agendas by proxy.
Julian Assange (When Google Met Wikileaks)
Entrepreneurs who kept their day jobs had 33 percent lower odds of failure than those who quit. If you’re risk averse and have some doubts about the feasibility of your ideas, it’s likely that your business will be built to last. If you’re a freewheeling gambler, your startup is far more fragile. Like the Warby Parker crew, the entrepreneurs whose companies topped Fast Company’s recent most innovative lists typically stayed in their day jobs even after they launched. Former track star Phil Knight started selling running shoes out of the trunk of his car in 1964, yet kept working as an accountant until 1969. After inventing the original Apple I computer, Steve Wozniak started the company with Steve Jobs in 1976 but continued working full time in his engineering job at Hewlett-Packard until 1977. And although Google founders Larry Page and Sergey Brin figured out how to dramatically improve internet searches in 1996, they didn’t go on leave from their graduate studies at Stanford until 1998. “We almost didn’t start Google,” Page says, because we “were too worried about dropping out of our Ph.D. program.” In 1997, concerned that their fledgling search engine was distracting them from their research, they tried to sell Google for less than $2 million in cash and stock. Luckily for them, the potential buyer rejected the offer. This habit of keeping one’s day job isn’t limited to successful entrepreneurs. Many influential creative minds have stayed in full-time employment or education even after earning income from major projects. Selma director Ava DuVernay made her first three films while working in her day job as a publicist, only pursuing filmmaking full time after working at it for four years and winning multiple awards. Brian May was in the middle of doctoral studies in astrophysics when he started playing guitar in a new band, but he didn’t drop out until several years later to go all in with Queen. Soon thereafter he wrote “We Will Rock You.” Grammy winner John Legend released his first album in 2000 but kept working as a management consultant until 2002, preparing PowerPoint presentations by day while performing at night. Thriller master Stephen King worked as a teacher, janitor, and gas station attendant for seven years after writing his first story, only quitting a year after his first novel, Carrie, was published. Dilbert author Scott Adams worked at Pacific Bell for seven years after his first comic strip hit newspapers. Why did all these originals play it safe instead of risking it all?
Adam M. Grant (Originals: How Nonconformists Move the World)
I used to imagine life divided into separate compartments, consisting, for example, of such dual abstractions as pleasure and pain, love and hate, friendship and enmity; and more material classifications like work and play: a profession or calling being, according to that concept—one that seemed, at least on the surface, unequivocally assumed by persons so dissimilar from one another as Widmerpool and Archie Gilbert, something entirely different from “spare time.” That illusion, as such a point of view was, in due course, to appear—was closely related to another belief: that existence fans out indefinitely into new areas of experience, and that almost every additional acquaintance offers some supplementary world with its own hazards and enchantments. As time goes on, of course, these supposedly different worlds, in fact, draw closer, if not to each other, then to some pattern common to all; so that, at last, diversity between them, if in truth existent, seems to be almost imperceptible except in a few crude and exterior ways: unthinkable, as formerly appeared, any single consummation of cause and effect. In other words, nearly all the inhabitants of these outwardly disconnected empires turn out at last to be tenaciously inter-related; love and hate, friendship and enmity, too, becoming themselves much less clearly defined, more often than not showing signs of possessing characteristics that could claim, to say the least, not a little in common; while work and play merge indistinguishably into a complex tissue of pleasure and tedium.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
In the thirty years leading up to the Civil War, the law was increasingly interpreted in the courts to suit the capitalist development of the country. Studying this, Morton Horwitz (The Transformation of American Law) points out that the English commonlaw was no longer holy when it stood in the way of business growth. Mill owners were given the legal right to destroy other people’s property by flood to carry on their business. The law of “eminent domain” was used to take farmers’ land and give it to canal companies or railroad companies as subsidies. Judgments for damages against businessmen were taken out of the hands of juries, which were unpredictable, and given to judges. Private settlement of disputes by arbitration was replaced by court settlements, creating more dependence on lawyers, and the legal profession gained in importance. The ancient idea of a fair price for goods gave way in the courts to the idea of caveat emptor (let the buyer beware), thus throwing generations of consumers from that time on to the mercy of businessmen.
Howard Zinn (A People's History of the United States: 1492 to Present)
Mexico, the land of pyramids and palaces, deserts and jungles, mountains and beaches, markets and gardens, boulevards and cobblestoned streets, broad plazas and hidden courtyards, is now known as a slaughter ground. And for what? So North Americans can get high. Just across the bridge is the gigantic marketplace, the insatiable consumer machine that drives the violence here. North Americans smoke the dope, snort the coke, shoot the heroin, do the meth, and then have the nerve to point south (down, of course, on the map), and wag their fingers at the “Mexican drug problem” and Mexican corruption. It’s not the “Mexican drug problem,” Pablo thinks now, it’s the North American drug problem. As for corruption, who’s more corrupt—the seller or the buyer? And how corrupt does a society have to be when its citizens need to get high to escape their reality, at the cost of bloodshed and suffering of their neighbors? Corrupt to the soul. That’s the big story, he thinks. That’s the story someone should write. Well, maybe I will. And no one will read it.
Don Winslow (The Cartel)
In leaving behind the kind of shell common to all undergraduates, indeed to most young men, they had, in one sense, taken more definite shape by each establishing conspicuously his own individual identity, thereby automatically drawing farther apart from each other.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
The vitality associated with blackness might cancel out the vulnerability associated with femininity in the search for a field hand, while a "bright disposition" might lighten a dark-skinned woman in the search for a domestic servant; a "rough" face might darken a light-skinned man, while "effeminacy" might lighten a dark-skinned one; an outwardly dull demeanor and the presence of wife and child might make a light-skinned man seem less likely to run away; and so on. In the slave market, buyers produced "whiteness" and "blackness" by disaggregating human bodies and recomposing them as racialized slaves.
Walter Johnson (SOUL BY SOUL)
The fiddle game was a con. The way they’d explained it to Ben, a guy goes into a restaurant carrying a fiddle, orders food, eats, and then claims he can’t pay because he left his wallet somewhere else. So he offers to leave his fiddle behind as collateral while he goes to get his money. The restaurant owner agrees, and the guy leaves. After that, a second guy, who’s in on the game, comes up and tells the restaurant owner that the fiddle is special, it’s worth a lot of money, and he wants to buy it. Then, all of a sudden, the second guy has to go to an appointment or something, but he leaves his business card behind. So now the restaurant owner starts thinking he’s got something really valuable on his hands, this fiddle, and when the owner of the instrument comes back, the restaurant owner offers to buy it. The guy says he couldn’t possibly part with it, it’s his livelihood, so the restaurant owner offers more money, knowing he can make it back when he sells it. They haggle, and finally agree on a price, and the fiddle owner leaves with the money. Trouble is, when the restaurant owner goes to call the fake buyer, he can’t find him. The two guys split the money, and the restaurant owner is left with a piece-of-crap fiddle.
Matthew J. Kirby (Spell Robbers (The Quantum League, #1))
In the case of the Irish banks, the private bonds that they had purchased were uninsured. In the case of Greek state bonds, their buyers also knew that these were Greek law contracts, meaning that they could be given a haircut (written down) by a future stressed Greek government. This is precisely why the interest rates were higher than in Germany. Higher risk, higher rewards. As long as the gamble was paying off, the German bankers reaped benefits that they shared with no one. But when the gambles turned bad, as Irish banks and the Greek state failed, they demanded that the taxpayers of Greece and Ireland pay up, as if they had bought insurance from them.
Yanis Varoufakis (And the Weak Suffer What They Must? Europe's Crisis and America's Economic Future)
I created a lot selling the collar for fifteen hundred gold, and the wand for eighteen hundred. These numbers were unreasonable, ten times as high as the average market price. ​After waiting for half an hour, I created a lot buying the items for twenty-five hundred gold. Was that dumb? Absolutely. But it worked! What would a reseller see, when they looked at these lots? Two items that could be resold for a thousand gold more. The conclusion was automatic: buy it and sell it on to potential buyers, and earn a thousand gold. What a tempting prospect! ​The main thing was to use different nicknames, or even the greediest of resellers would realize that it was a scam.
Roman Prokofiev (Cat's Game (Cat's Game, #1))
The Profit function: Individual profits cause collective growth and prosperity. It is necessary for individual people and businesses to profit in a Permaculture Economy where justice is maintained and fairly applied. Profits are earned when efficiency is mastered. With profits, individuals invest in (a) new and innovative means of production which will allow more profits, or (b) buying products and services from other individuals who are also seeking profit by providing value. Profits also incentivize individuals to be productive participants in society to begin with. If there will be no profit in an activity, business or industry, then individuals will decline participation in that activity, business or industry. Since profits are only possible when buyers are satisfied with the productivity of sellers, then it is also true that an individuals willingness to participate in an activity, business or industry is preceded by the buyers satisfaction which allows the seller to profit. But when buyers are dissatisfied and decline participation, it forces sellers to decline participation. Inversely, if profits are eradicated through the force of price-controls by the government, then sellers will decline participation which then causes buyers to decline participation. And when both sellers and buyers decline participation, then whole industries and economies collapse.
Hendrith Vanlon Smith Jr (Principles of a Permaculture Economy)
I remember the time I went to my first rare-book fair and saw how the first editions of Thoreau and Whitman and Crane had been carefully packaged in heat-shrunk plastic with the price tags on the inside. Somehow the simple addition of air-tight plastic bags had transformed the books from vehicles of liveliness into commodities, like bread made with chemicals to keep it from perishing. In commodity exchange it’s as if the buyer and the seller where both in plastic bags; there’s none of the contact of a gift exchange. There is neither motion nor emotion because the whole point is to keep the balance, to make sure the exchange itself doesn’t consume anything or involve one person with another. Consumer goods are consumed by their owners, not by their exchange. The desire to consume is a kind of lust. We long to have the world flow through us like air or food. We are thirsty and hungry for something that can only be carried inside bodies. But consumer goods merely bait this lust, they do not satisfy it. The consumer of commodities is invited to a meal without passion, a consumption that leads to neither satiation nor fire. He is a stranger seduced into feeding on the drippings of someone else’s capital without benefit of its inner nourishment, and he is hungry at the end of the meal, depressed and weary as we all feel when lust has dragged us from the house and led us to nothing.
Lewis Hyde (The Gift)
As you wish. But I felt several personal items here while I was a guest at the house party, so if you don’t mind, I’ll fetch those before I leave.” That would give him an excuse to find her room and make her listen. “Very well.” As Jackson headed for the door, Stoneville called out, “Your room is in the west wing, isn’t it?” Jackson halted to eye him warily. “Yes. Why?” “You may not know that there’s a shortcut through the south wing.” The marguess stared steadily at him. The family resided in the south wing. “Indeed, I would love your opinion on a piece of art. I’m thinking of selling it, and you might know of a buyer. It’s a fine military painting by Goya hanging right next to Celia’s door, if you’d care to take a look on your way past.” He couldn’t believe it-Stoneville was telling him how to find Celia’s room. “Just remember,” Stoneville added, “if you should happen to run into anyone, explain that I wanted your opinion about some art.” “I appreciate your faith in my judgment, my lord,” he said. “I will certainly take a look at that painting.” Stoneville’s gaze hardened as he stood. “I trust that you’ll behave like a gentleman while you’re passing that way.” He bit back a hot retort-his lordship was one to talk. But the fact that the man was helping him with Celia was a small miracle, and he wasn’t about to ignore that. “Yes. A perfect gentleman.” “Good. I’ll hold you to that.
Sabrina Jeffries (A Lady Never Surrenders (Hellions of Halstead Hall, #5))
Estella could tell she was good at her job. That she had an innate self-assurance that would give any dress a shot of confidence. She peeped into the showroom and watched Mr Greenberg jump from his chair as if Estella had stuck her pins into him rather than into the dress. ‘Excuse me,’ he said to the buyer, only just achieving politeness, as he grabbed Janie’s arm and walked her out the door. ‘What’s this?’ he barked. ‘A dress,’ Janie said, innocent as a lamb. ‘I fixed it,’ Estella said. ‘I don’t know who copied it for you but they need a pair of spectacles at the very least.’ ‘Skirts are not this short. Haven’t been for years,’ Mr Greenberg hissed. ‘But they’re moving that way,’ Estella said.
Natasha Lester (The Paris Seamstress)
Demand for a product is affected by the cost and quality, broadly defined, of substitute products. If the cost of a substitute falls in relative terms, or if its ability improves to satisfy the buyer’s needs, industry growth will be adversely affected (and vice versa). Examples are the inroads that television and radio have made on the demand for live concerts by symphony orchestras and other performing groups; the growth in demand for magazine advertising space as television advertising rates climb sharply and prime advertising television time becomes increasingly scarce; and the depressing effect of rising prices on the demand of such products as chocolate candy and soft drinks relative to their substitutes.
Michael E. Porter (Competitive Strategy: Techniques for Analyzing Industries and Competitors)
Holy anger has its roots in genuine love. Both are part of the nature of God. Jesus' love for the man with the withered hand aroused His anger against those who would deny him healing. Jesus' love for God's house made Him angry at the sellers and buyers who had turned the temple into a "den of robbers" (Matthew 21:13). Yet in both these cases and others, it was ultimately Jesus' love for those doing wrong that caused Him to be angry with them. His anger got their attention! Great leaders -- people who turn the tide and change the direction of events -- have been angry at injustice and abuse that dishonors God and enslaves the weak. William Wilberforce moved heaven and earth to emancipate slaves in England and eliminate the slave trade -- and he was angry!
J. Oswald Sanders (Spiritual Leadership)
Moving on, while he wondered, the dark through which Mr. Lecky's light cut grew more beautiful with scents. Particles of solid matter so minute, gases so subtle, that they filtered through stopping and sealing, hung on the unstirred air. Drawn in with Mr. Lecky's breath came impalpable dews cooked out of disintegrating coal. Distilled, chemically split and reformed, they ended in flawless simulation of the aromas of gums, the scent of woods and the world's flowers. The chemists who made them could do more than that. Loose on the gloom were perfumes of flowers which might possibly have bloomed but never had, and the strong-smelling saps of trees either lost or not yet evolved. Mixed in the mucus of the pituitary membrane, these volatile essences meant more than synthetic chemistry to Mr. Lecky. Their microscopic slime coated the bushed-out ends of the olfactory nerve; their presence was signaled to the anterior of the brain's temporal lobe. At once, thought waited on them, tossing down from the great storehouse of old images, neglected ideas - sandalwood and roses, musk and lavender. Mr. Lecky stood still, wrung by pangs as insistent and unanswerable as hunger. He was prodded by the unrest of things desired, not had; the surfeit of things had, not desired. More than anything he could see, or words, or sounds, these odors made him stupidly aware of the past. Unable to remember it, whence he was, or where he had previously been, all that was sweet, impermanent and gone came back not spoiled by too much truth or exact memory. Volatile as the perfumes, the past stirred him with longing for what was not - the only beloved beauty which you will have to see but which you may not keep. Mr. Lecky's beam of light went through glass top and side of a counter, displayed bottles of colored liquid - straw, amber, topaz - threw shadows behind their diverse shapes. He had no use for perfume. All the distraction, all the sense of loss and implausible sweetness which he felt was in memory of women. Behind the counter, Mr. Lecky, curious, took out bottles, sniffed them, examined their elaborately varied forms - transparent squares, triangles, cones, flattened ovals. Some were opaque, jet or blue, rough with embedded metals in intricate design. This great and needless decoration of the flasks which contained it was one strange way to express the inexpressible. Another way was tried in the names put on the bottles. Here words ran the suggestive or symbolic gamut of idealized passion, or festive night, of desired caresses, or of abstractions of the painful allure yet farther fetched. Not even in the hopeful, miracle-raving fancy of those who used the perfumes could a bottle of liquid have any actual magic. Since the buyers at the counters must be human beings, nine of every ten were beyond this or other help. Women, young, but unlovely and unloved, women, whatever they had been, now at the end of it and ruined by years or thickened to caricature by fat, ought to be the ones called to mind by perfume. But they were not. Mr. Lecky held the bottle in his hand a long while, aware of the tenth woman.
James Gould Cozzens
Cannes was to blame, he told himself defensively. It was a city made for the indulgence of the senses, all ease and sunshine and provocative flesh. “What had he seen, what had he learned? He had seen all kinds of movies, good and bad, mostly bad. He had been plunged into a carnival, a delirium of film. In the halls, on the terraces, on the beach, at the parties, the art or industry or whatever it deserved to be called in these few days was exposed at its essence. The whole thing was there—the artists and pseudo-artists, the businessmen, the con men, the buyers and sellers, the peddlers, the whores, the pornographers, critics, hangers-on, the year’s heroes, the year’s failures. And then the distillation of what it was all about, a film of Bergman's and one of Bunuel's, pure and devastating.
Irwin Shaw (Evening in Byzantium)
This is perhaps an image of how we live. For reasons not always at the time explicable, there are specific occasions when events begin suddenly to take on a significance previously unsuspected, so that, before we really know where we are, life seems to have begun in earnest at last, and we ourselves, scarcely aware that any change has taken place, are careering uncontrollably down the slippery avenues of eternity.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
In other words, nearly all the inhabitants of these outwardly disconnected empires turn out at last to be tenaciously inter-related; love and hate, friendship and enmity, too, becoming themselves much less clearly defined, more often than not showing signs of possessing characteristics that could claim, to say the least, not a little in common; while work and play merge indistinguishably into a complex tissue of pleasure and tedium.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
Commerce is considered by classical economists to be a positive-sum game. The act of selling and buying always benefits both the seller and the buyer. It is unfortunate that popular culture has propagated the Marxist myth that one person gains in business at the expense of another, that capitalism is evil because it is a zero-sum game—somebody wins while someone else loses. When liberals make the argument that capitalism is the cause of all of our problems, they are either speaking out of abject ignorance or being totally disingenuous to protect their interests. We have not had true free-market capitalism in this country on any wide scale. Where we have had economic successes in this nation’s history, it has been those times when people have done something outside of the government’s involvement. Every time the federal government has been involved, it has created chaos, waste, and corruption.
Ziad K. Abdelnour (Economic Warfare: Secrets of Wealth Creation in the Age of Welfare Politics)
Most kinds of power require a substantial sacrifice by whoever wants the power. There is an apprenticeship, a discipline lasting many years. Whatever kind of power you want. President of the company. Black belt in karate. Spiritual guru. Whatever it is you seek, you have to put in the time, the practice, the effort. You must give up a lot to get it. It has to be very important to you. And once you have attained it, it is your power. It can’t be given away: it resides in you. It is literally the result of your discipline. “Now, what is interesting about this process is that, by the time someone has acquired the ability to kill with his bare hands, he has also matured to the point where he won’t use it unwisely. So that kind of power has a built-in control. The discipline of getting the power changes you so that you won’t abuse it. “But scientific power is like inherited wealth: attained without discipline. You read what others have done, and you take the next step. You can do it very young. You can make progress very fast. There is no discipline lasting many decades. There is no mastery: old scientists are ignored. There is no humility before nature. There is only a get-rich-quick, make-a-name-for-yourself-fast philosophy. Cheat, lie, falsify—it doesn’t matter. Not to you, or to your colleagues. No one will criticize you. No one has any standards. They are all trying to do the same thing: to do something big, and do it fast. “And because you can stand on the shoulders of giants, you can accomplish something quickly. You don’t even know exactly what you have done, but already you have reported it, patented it, and sold it. And the buyer will have even less discipline than you. The buyer simply purchases the power, like any commodity. The buyer doesn’t even conceive that any discipline might be necessary.
Michael Crichton (Jurassic Park (Jurassic Park, #1))
Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
Now sensitiveness to the state of mind of the public is a difficult thing to achieve or maintain. Any man can tell you with more or less accuracy and clearness his own reactions on any particular issue. But few men have the time or the interest or the training to develop a sense of what other persons think or feel about the same issue. In his own profession the skilled practitioner is sensitive and understanding. lhe lawyer can tell what argument will appeal to court or jury. “The salesman can tell what points to stress to his prospective buyers. The politician can tell what to emphasize to his audience, but the ability to estimate group reactions on a large scale over a wide geographic and psychological area is a specialized ability which must be developed with the same painstaking self-criticism and with the same dependence on experience that are required for the development of the clinical sense in the doctor or the surgeon. The significant revolution of modern times is not industrial or economic or political, but the revolution which is taking place in the art of creating consent among the governed. Within the life of the new generation now in control of affairs, persuasion has become a self-conscious art and a regular organ of popular government. None of us begins to understand the consequences, but it is no daring prophecy to say that the knowledge of how to create consent will alter every political premise. Under the impact of propaganda, not necessarily in the sinister meaning of the world alone, the only constants of our thinking have become variables. It is no longer possible, for example, to believe in the cardinal dogma of democracy that the knowledge needed for the management of human affairs comes up spontaneously from the human heart. Where we act on that theory we expose ourselves to self-deception and to farms of persuasion that we cannot verify. It has been demonstrated that we cannot rely upon intuition, conscience or the accidents of casual opinion if we are to deal with the world beyond our reach.
Walter Lippmann
Nothing in life can ever be entirely divorced from myriad other incidents; and it is remarkable, though no doubt logical, that action, built up from innumerable causes, each in itself allusive and unnoticed more often than not, is almost always provided with an apparently ideal moment for its final expression. So true is this that what has gone before is often, to all intents and purposes, swallowed up by the aptness of the climax, opportunity appearing, at least on the surface, to be the sole cause of fulfilment.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time #2))
Two days later, I started my job. My job involved typing friendly letters full of happy lies to dying children. I wasn't allowed to touch my computer keyboard. I had to press the keys with a pair of Q-tips held by tweezers -- one pair of tweezers in each hand. I’m sorry -- that was a metaphor. My job involved using one of those photo booths to take strips of four photographs of myself. The idea was to take one picture good enough to put on a driver’s license, and to be completely satisfied with it, knowing I had infinite retries and all the time in the world, and that I was getting paid for it. I’d take the photos and show them to the boss, and he would help me think of reasons the photos weren't good enough. I’d fill out detailed reports between retakes. We weren't permitted to recycle the outtakes, so I had to scan them, put them on eBay, arrange a sale, and then ship them out to the buyer via FedEx. FedEx came once every three days, at either ten minutes till noon or five minutes after six. I’m sorry -- that was a metaphor, too. My job involved blowing ping-pong balls across long, narrow tables using three-foot-long bendy straws. At the far end of the table was a little wastebasket. My job was to get the ping-pong ball into that wastebasket, using only the bendy straw and my lungs. Touching the straw to the ping-pong ball was grounds for a talking-to. If the ping-pong ball fell off the side of the table, or if it missed the wastebasket, I had to get on my computer and send a formal request to commit suicide to Buddha himself. I would then wait patiently for his reply, which was invariably typed while very stoned, and incredibly forgiving. Every Friday, an hour before Quitting Time, I'd put on a radiation suit. I'd lift the wastebaskets full of ping-pong balls, one at a time, and deposit them into drawstring garbage bags. I'd tie the bags up, stack them all on a pallet, take them down to the incinerator in the basement, and watch them all burn. Then I'd fill out, by hand, a one-page form re: how the flames made me feel. "Sad" was an acceptable response; "Very Sad" was not.
Tim Rogers
Bezos kept pushing for more. He asked Blake to exact better terms from the smallest publishers, who would go out of business if it weren't for the steady sales of their back catalogs on Amazon. Within the books group, the resulting program was dubbed the Gazelle Project because Bezos suggested to Blake in a meeting that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle. As part of the Gazelle Project, Blake's group categorized publishers in terms of their dependency n Amazon and then opened negotiations with the most vulnerable companies. Three book buyers at the time recall this effort. Blake herself said that Bezos meant the cheetah-and-gazelle analogy as a joke and it was carried too far. Yet the program clearly represented something real--an emerging realpolitik approach toward book publishers, an attitude whose ruthlessness startled even some Amazon employees. Soon after the Gazelle Project began, Amazon's lawyers heard about the name and insisted it be changed to the less incendiary Small Publisher Negotiation Program.
Brad Stone (The Everything Store: Jeff Bezos and the Age of Amazon)
ONCE, a youth went to see a wise man, and said to him: “I have come seeking advice, for I am tormented by feelings of worthlessness and no longer wish to live. Everyone tells me that I am a failure and a fool. I beg you, Master, help me!” The wise man glanced at the youth, and answered hurriedly: “Forgive me, but I am very busy right now and cannot help you. There is one urgent matter in particular which I need to attend to...”—and here he stopped, for a moment, thinking, then added: “But if you agree to help me, I will happily return the favor.” “Of...of course, Master!” muttered the youth, noting bitterly that yet again his concerns had been dismissed as unimportant. “Good,” said the wise man, and took off a small ring with a beautiful gem from his finger. “Take my horse and go to the market square! I urgently need to sell this ring in order to pay off a debt. Try to get a decent price for it, and do not settle for anything less than one gold coin! Go right now, and come back as quick as you can!” The youth took the ring and galloped off. When he arrived at the market square, he showed it to the various traders, who at first examined it with close interest. But no sooner had they heard that it would sell only in exchange for gold than they completely lost interest. Some of the traders laughed openly at the boy; others simply turned away. Only one aged merchant was decent enough to explain to him that a gold coin was too high a price to pay for such a ring, and that he was more likely to be offered only copper, or at best, possibly silver. When he heard these words, the youth became very upset, for he remembered the old man’s instruction not to accept anything less than gold. Having already gone through the whole market looking for a buyer among hundreds of people, he saddled the horse and set off. Feeling thoroughly depressed by his failure, he returned to see the wise man. “Master, I was unable to carry out your request,” he said. “At best I would have been able to get a couple of silver coins, but you told me not to agree to anything less than gold! But they told me that this ring is not worth that much.” “That’s a very important point, my boy!” the wise man responded. “Before trying to sell a ring, it would not be a bad idea to establish how valuable it really is! And who can do that better than a jeweler? Ride over to him and find out what his price is. Only do not sell it to him, regardless of what he offers you! Instead, come back to me straightaway.” The young man once more leapt up on to the horse and set off to see the jeweler. The latter examined the ring through a magnifying glass for a long time, then weighed it on a set of tiny scales. Finally, he turned to the youth and said: “Tell your master that right now I cannot give him more than 58 gold coins for it. But if he gives me some time, I will buy the ring for 70.” “70 gold coins?!” exclaimed the youth. He laughed, thanked the jeweler and rushed back at full speed to the wise man. When the latter heard the story from the now animated youth, he told him: “Remember, my boy, that you are like this ring. Precious, and unique! And only a real expert can appreciate your true value. So why are you wasting your time wandering through the market and heeding the opinion of any old fool?
William Mougayar (The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology)
issue is clear. It’s the difference between building brands and milking brands. Most managers want to milk. “How far can we extend the brand? Let’s spend some serious research money and find out.” Sterling Drug was a big advertiser and a big buyer of research. Its big brand was Bayer aspirin, but aspirin was losing out to acetaminophen (Tylenol) and ibuprofen (Advil). So Sterling launched a $116-million advertising and marketing program to introduce a selection of five “aspirin-free” products. The Bayer Select line included headache-pain relief, regular pain relief, nighttime pain relief, sinus-pain relief, and a menstrual relief formulation, all of which contained either acetaminophen or ibuprofen as the core ingredient. Results were painful. The first year Bayer Select sold $26 million worth of pain relievers in a $2.5 billion market, or about 1 percent of the market. Even worse, the sales of regular Bayer aspirin kept falling at about 10 percent a year. Why buy Bayer aspirin if the manufacturer is telling you that its “select” products are better because they are “aspirin-free”? Are consumers stupid or not?
Al Ries (The 22 Immutable Laws of Branding)
THE GLOBE | Unlocking the Wealth in Rural Markets Mamta Kapur, Sanjay Dawar, and Vineet R. Ahuja | 151 words In India and other large emerging economies, rural markets hold great promise for boosting corporate earnings. Companies that sell in the countryside, however, face poor infrastructure, widely dispersed customers, and other challenges. To better understand the obstacles and how to overcome them, the authors—researchers with Accenture—conducted extensive surveys and interviews with Indian business leaders in multiple industries. Their three-year study revealed several successful strategies for increasing revenues and profits in rural markets: Start with a good distribution plan. The most effective approaches are multipronged—for example, adding extra layers to existing networks and engaging local partners to create new ones. Mine data to identify prospective customers. Combining site visits, market surveys, and GIS mapping can help companies discover new buyers. Forge tight bonds with channel partners. It pays to spend time and money helping distributors and retailers improve their operations. Create durable ties with customers. Companies can build loyalty by addressing customers’ welfare and winning the trust of community leaders.
Anonymous
As they worked through the order types, they created a taxonomy of predatory behavior in the stock market. Broadly speaking, it appeared as if there were three activities that led to a vast amount of grotesquely unfair trading. The first they called “electronic front-running”—seeing an investor trying to do something in one place and racing him to the next. (What had happened to Brad, when he traded at RBC.) The second they called “rebate arbitrage”—using the new complexity to game the seizing of whatever kickbacks the exchange offered without actually providing the liquidity that the kickback was presumably meant to entice. The third, and probably by far the most widespread, they called “slow market arbitrage.” This occurred when a high-frequency trader was able to see the price of a stock change on one exchange, and pick off orders sitting on other exchanges, before the exchanges were able to react. Say, for instance, the market for P&G shares is 80–80.01, and buyers and sellers sit on both sides on all of the exchanges. A big seller comes in on the NYSE and knocks the price down to 79.98–79.99. High-frequency traders buy on NYSE at $79.99 and sell on all the other exchanges at $80, before the market officially changes. This happened all day, every day, and generated more billions of dollars a year than the other strategies combined.
Michael Lewis (Flash Boys)
In the field of education, it seems ‘normal’ to run stories about class sizes, teachers’ pay, the country’s performance in international league tables and the right balance between the roles of the private and state sectors. But we would risk seeming distinctly odd, even demented, if we asked whether the curriculum actually made sense; whether it really equipped students with the emotional and psychological resources that are central to the pursuit of good lives. When it comes to housing, the news urges us to worry about how to get construction companies working, how to make purchasing a home easier for first-time buyers and how to balance the claims of nature against those of jobs and businesses. But it doesn’t tend to find time to ask primordial, eccentric-sounding questions like: ‘Why are our cities so ugly?’ In discussions of economics, our energy is channelled towards pondering what the right level of taxation should be and how best to combat inflation. But we are discouraged by mainstream news from posing the more peculiar, outlying questions about the ends of labour, the nature of justice and the proper role of markets. News stories tend to frame issues in such a way as to reduce our will or even capacity to imagine them in profoundly other ways. Through its intimidating power, news numbs. Without anyone particularly rooting for this outcome, more tentative but potentially important private thoughts get crushed.
Alain de Botton (The News: A User's Manual)
For most people moving is a tiring experience. When on the verge of moving out to a new home or into a new office, it's only natural to focus on your new place and forget about the one you’re leaving. Actually, the last thing you would even think about is embarking on a heavy duty move out clean. However, you can be certain that agents, landlords and all the potential renters or buyers of your old home will most definitely notice if it's being cleaned, therefore getting the place cleaned up is something that you need to consider. The process of cleaning will basically depend to things; how dirty your property and the size of the home. If you leave the property in good condition, you'll have a higher the chance of getting back your bond deposit or if you're selling, attracting a potential buyer. Below are the steps you need to consider before moving out. You should start with cleaning. Remove all screws and nails from the walls and the ceilings, fill up all holes and dust all ledges. Large holes should be patched and the entire wall checked the major marks. Remove all the cobwebs from the walls and ceilings, taking care to wash or vacuum the vents. They can get quite dusty. Clean all doors and door knobs, wipe down all the switches, electrical outlets, vacuum/wipe down the drapes, clean the blinds and remove all the light covers from light fixtures and clean them thoroughly as they may contain dead insects. Also, replace all the burnt out light bulbs and empty all cupboards when you clean them. Clean all windows, window sills and tracks. Vacuum all carpets or get them professionally cleaned which quite often is stipulated in the rental agreement. After you've finished the general cleaning, you can now embark on the more specific areas. When cleaning the bathroom, wash off the soap scum and remove mould (if any) from the bathroom tiles. This can be done by pre-spraying the tile grout with bleach and letting it sit for at least half an hour. Clean all the inside drawers and vanity units thoroughly. Clean the toilet/sink, vanity unit and replace anything that you've damaged. Wash all shower curtains and shower doors plus all other enclosures. Polish the mirrors and make sure the exhaust fan is free of dust. You can generally vacuum these quite easily. Finally, clean the bathroom floors by vacuuming and mopping. In the kitchen, clean all the cabinets and liners and wash the cupboards inside out. Clean the counter-tops and shine the facet and sink. If the fridge is staying give it a good clean. You can do this by removing all shelves and wash them individually. Thoroughly degrease the oven inside and out. It's best to use and oven cleaner from your supermarket, just take care to use gloves and a mask as they can be quite toxic. Clean the kitchen floor well by giving it a good vacuum and mop . Sometimes the kitchen floor may need to be degreased. Dust the bedrooms and living room, vacuum throughout then mop. If you have a garage give it a good sweep. Also cut the grass, pull out all weeds and remove all items that may be lying or hanging around. Remember to put your garbage bins out for collection even if collection is a week away as in our experience the bins will be full to the brim from all the rubbish during the moving process. If this all looks too hard then you can always hire a bond cleaner to tackle the job for you or if you're on a tight budget you can download an end of lease cleaning checklist or have one sent to you from your local agent. Just make sure you give yourself at least a day or to take on the job. Its best not to rush through the job, just make sure everything is cleaned thoroughly, so it passes the inspection in order for you to get your bond back in full.
Tanya Smith
The collapse, for example, of IBM’s legendary 80-year-old hardware business in the 1990s sounds like a classic P-type story. New technology (personal computers) displaces old (mainframes) and wipes out incumbent (IBM). But it wasn’t. IBM, unlike all its mainframe competitors, mastered the new technology. Within three years of launching its first PC, in 1981, IBM achieved $5 billion in sales and the #1 position, with everyone else either far behind or out of the business entirely (Apple, Tandy, Commodore, DEC, Honeywell, Sperry, etc.). For decades, IBM dominated computers like Pan Am dominated international travel. Its $13 billion in sales in 1981 was more than its next seven competitors combined (the computer industry was referred to as “IBM and the Seven Dwarfs”). IBM jumped on the new PC like Trippe jumped on the new jet engines. IBM owned the computer world, so it outsourced two of the PC components, software and microprocessors, to two tiny companies: Microsoft and Intel. Microsoft had all of 32 employees. Intel desperately needed a cash infusion to survive. IBM soon discovered, however, that individual buyers care more about exchanging files with friends than the brand of their box. And to exchange files easily, what matters is the software and the microprocessor inside that box, not the logo of the company that assembled the box. IBM missed an S-type shift—a change in what customers care about. PC clones using Intel chips and Microsoft software drained IBM’s market share. In 1993, IBM lost $8.1 billion, its largest-ever loss. That year it let go over 100,000 employees, the largest layoff in corporate history. Ten years later, IBM sold what was left of its PC business to Lenovo. Today, the combined market value of Microsoft and Intel, the two tiny vendors IBM hired, is close to $1.5 trillion, more than ten times the value of IBM. IBM correctly anticipated a P-type loonshot and won the battle. But it missed a critical S-type loonshot, a software standard, and lost the war.
Safi Bahcall (Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries)
It is important here not to confuse publicity with the pleasure or benefits to be enjoyed from the things it advertises. Publicity is effective precisely because it feeds upon the real. Clothes, food, cars, cosmetics, baths, sunshine are real things to be enjoyed in themselves. Publicity begins by working on a natural appetite for pleasure. But it cannot offer the real object of pleasure and there is no convincing substitute for a pleasure in that pleasure's own terms. The more convincingly publicity conveys the pleasure of bathing in a warm, distant sea, the more the spectator-buyer will become aware that he is hundreds of miles away from that sea and the more remote the chance of bathing in it will seem to him. This is why publicity can never really afford to be about the product or opportunity it is proposing to the buyer who is not yet enjoying it. Publicity is never a celebration of a pleasure-in-itself. Publicity is always about the future buyer. It offers him an image of himself made glamorous by the product or opportunity it is trying to sell. The image then makes him envious of himself as he might be. Yet what makes this self-which-he-might-be enviable? The envy of others. Publicity is about social relations, not objects. Its promise is not of pleasure, but of happiness : happiness as judged from the outside by others. The happiness of being envied is glamour. Being envied is a solitary form of reassurance. It depends precisely upon not sharing your experience with those who envy you. You are observed with interest but you do not observe with interest - if you do, you will become less enviable. ....... The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way : the publicity images steals her love of herself as she is, and offers it back to her for the price of the product.
John Berger (Ways of Seeing)
Switch from a Performance Focus to a Mastery Focus There’s a way to keep your standards high but avoid the problems that come from perfectionism. If you can shift your thinking from a performance focus to a mastery focus, you’ll become less fearful, more resilient, and more open to good, new ideas. Performance focus is when your highest priority is to show you can do something well now. Mastery focus is when you’re mostly concerned with advancing your skills. Someone with a mastery focus will think, “My goal is to master this skill set” rather than “I need to perform well to prove myself.” A mastery focus can help you persist after setbacks. To illustrate this, imagine the following scenario: Adam is trying to master the art of public speaking. Due to his mastery goal, he’s likely to take as many opportunities as he can to practice giving speeches. When he has setbacks, he’ll be motivated to try to understand these and get back on track. His mastery focus will make him more likely to work steadily toward his goal. Compare this with performance-focused Rob, who is concerned just with proving his competence each time he gives a talk. Rob will probably take fewer risks in his style of presentation and be less willing to step outside his comfort zone. If he has an incident in which a talk doesn’t go as well as he’d hoped, he’s likely to start avoiding public speaking opportunities. Mastery goals will help you become less upset about individual instances of failure. They’ll increase your willingness to identify where you’ve made errors, and they’ll help you avoid becoming so excessively critical of yourself that you lose confidence in your ability to rectify your mistakes. A mastery focus can also help you prioritize—you can say yes to things that move you toward your mastery goal and no to things that don’t. This is great if you’re intolerant of uncertainty, because it gives you a clear direction and rule of thumb for making decisions about which opportunities to pursue. Experiment: What’s your most important mastery goal right now? Complete this sentence: “My goal is to master the skills involved in ___.” Examples include parenting, turning more website visitors into buyers, property investment, or self-compassion. Based on the mastery goal you picked, answer the following questions. Make your answers as specific as possible. How would people with your mastery goal: 1. React to mistakes, setbacks, disappointments, and negative moods? 2. Prioritize which tasks they work on? What types of tasks would they deprioritize? 3. React when they’d sunk a lot of time into something and then realized a particular strategy or idea didn’t have the potential they’d hoped it would? 4. Ensure they were optimizing their learning and skill acquisition? 5. React when they felt anxious?
Alice Boyes (The Anxiety Toolkit: Strategies for Fine-Tuning Your Mind and Moving Past Your Stuck Points)