Buyer Behaviour Quotes

The purpose of the research was to better understand all the stages Japanese international students encounter when studying abroad and to better ascertain their buyer behaviour when selecting foreign education

Most people pick up a book without any clear objective . That is why most of them don’t finish reading that book . Most that finish reading a book don’t understand it . Most that understand don’t remember . Most that remember – don’t implement ! & hence most book buyers are just wasting their time !

Japanese students come from an advanced, sophisticated society, have a unique cultural identity and require a range of products and services to meet their education needs.

Japanese students judge a school by its appearance, what it looks like inside and out. They want up to date computers that can read, write and accept Japanese characters. They want the same level of technology they use and have in Japan.

Japanese students when compared to other countries students clearly stand out as highly desirable long-term students. Their high level of literacy, visa access, motivation to study, scholastic ability, and value as alumni make them a sort after student market in Asia

Japanese people like New Zealand, the quality of education, the beautiful natural surroundings, the value for money and the perceived high safety aspect. These unique characteristics attract tourists, working holidaymakers and students alike.

Education is highly respected in Japan and so there is a cultural desire to be highly educated which drives Japanese to undertake study, particularly English

Japanese consumers require and expect a lot of detailed information when making a purchase decision.