Business Headline Quotes

believe that this way of living, this focus on the present, the daily, the tangible, this intense concentration not on the news headlines but on the flowers growing in your own garden, the children growing in your own home, this way of living has the potential to open up the heavens, to yield a glittering handful of diamonds where a second ago there was coal. This way of living and noticing and building and crafting can crack through the movie sets and soundtracks that keep us waiting for our own life stories to begin, and set us free to observe the lives we have been creating all along without ever realizing it. I don’t want to wait anymore. I choose to believe that there is nothing more sacred or profound than this day. I choose to believe that there may be a thousand big moments embedded in this day, waiting to be discovered like tiny shards of gold. The big moments are the daily, tiny moments of courage and forgiveness and hope that we grab on to and extend to one another. That’s the drama of life, swirling all around us, and generally I don’t even see it, because I’m too busy waiting to become whatever it is I think I am about to become. The big moments are in every hour, every conversation, every meal, every meeting. The Heisman Trophy winner knows this. He knows that his big moment was not when they gave him the trophy. It was the thousand times he went to practice instead of going back to bed. It was the miles run on rainy days, the healthy meals when a burger sounded like heaven. That big moment represented and rested on a foundation of moments that had come before it. I believe that if we cultivate a true attention, a deep ability to see what has been there all along, we will find worlds within us and between us, dreams and stories and memories spilling over. The nuances and shades and secrets and intimations of love and friendship and marriage an parenting are action-packed and multicolored, if you know where to look. Today is your big moment. Moments, really. The life you’ve been waiting for is happening all around you. The scene unfolding right outside your window is worth more than the most beautiful painting, and the crackers and peanut butter that you’re having for lunch on the coffee table are as profound, in their own way, as the Last Supper. This is it. This is life in all its glory, swirling and unfolding around us, disguised as pedantic, pedestrian non-events. But pull of the mask and you will find your life, waiting to be made, chosen, woven, crafted. Your life, right now, today, is exploding with energy and power and detail and dimension, better than the best movie you have ever seen. You and your family and your friends and your house and your dinner table and your garage have all the makings of a life of epic proportions, a story for the ages. Because they all are. Every life is. You have stories worth telling, memories worth remembering, dreams worth working toward, a body worth feeding, a soul worth tending, and beyond that, the God of the universe dwells within you, the true culmination of super and natural. You are more than dust and bones. You are spirit and power and image of God. And you have been given Today.

She rolls over with a little protesting noise, reaching sleepily after me. Then she begins to register the raindrops as they connect with her skin, and she sits up with straight with a gasp. I'm busy sitting up too, because when you go to sleep wrapped around a pretty girl, there are some things going on first thing in the morning that you don't exactly want making headline news.

Most outside experts disagreed. “Maybe it’s time Steve Jobs stopped thinking quite so differently,” Business Week wrote in a story headlined “Sorry Steve, Here’s Why Apple Stores Won’t Work.

Bernard was to remember this moment for the rest of his life. As they drank from their water bottles he was struck by the recently concluded war not as a historical, geopolitical fact but as a multiplicity, a near-infinity of private sorrows, as a boundless grief minutely subdivided without diminishment among individuals who covered the continent like dust, like spores whose separate identities would remain unknown, and whose totality showed more sadness than anyone could ever begin to comprehend; a weight borne in silence by hundreds of thousands, millions, like the woman in black for a husband and two brothers, each grief a particular, intricate, keening love story that might have been otherwise. It seemed as though he had never thought about the war before, not about its cost. He had been so busy with the details of his work, of doing it well, and his widest view had been of war aims, of winning, of statistical deaths, statistical destruction, and of post-war reconstruction. For the first time he sensed the scale of the catastrophe in terms of feeling; all those unique and solitary deaths, all that consequent sorrow, unique and solitary too, which had no place in conferences, headlines, history, and which had quietly retired to houses, kitchens, unshared beds, and anguished memories. This came upon Bernard by a pine tree in the Languedoc in 1946 not as an observation he could share with June but as a deep apprehension, a recognition of a truth that dismayed him into silence and, later, a question: what possible good could come of a Europe covered in this dust, these spores, when forgetting would be inhuman and dangerous, and remembering a constant torture?

This is among the most profound shifts in our legal history,” warns a Reagan-appointed federal judge. His words bear slow reading: “Ominously, business has a good chance of opting out of the legal system altogether and misbehaving without reproach.” A subsequent headline noted that it amounts to a “Privatization of the Justice System.”73

Gus loaded this giveaway site called Free No Catch and together we wrote an ad. “Headline?” he asked. “‘Swing Set Needs Home,’” I said.“‘Desperately Lonely Swing Set Needs Loving Home,’” he said. “‘Lonely, Vaguely Pedophilic Swing Set Seeks the Butts of Children,’” I said. He laughed. “That’s why.” “What?” “That’s why I like you. Do you realize how rare it is to come across a hot girl who creates an adjectival version of the word pedophile? You are so busy being you that you have no idea how utterly unprecedented you are.

Before you begin writing anything, you need to decide who you are writing for. And that decision needs to be clearly reflected in both the headline and the content of your piece.

Every man whose business it is to think knows that he must for part of the day create about himself a pool of silence. But in that helter-skelter which we flatter by the name of civilization, the citizen performs the perilous business of government under the worst possible conditions. A faint recognition of this truth inspires the movement for a shorter work day, for longer vacations, for light, air, order, sunlight and dignity in factories and offices. But if the intellectual quality of our life is to be improved that is only the merest beginning. So long as so many jobs are an endless and, for the worker, an aimless routine, a kind of automatism using one set of muscles in one monotonous pattern, his whole life will tend towards an automatism using one set of muscles in one monotonous pattern, his whole life will tend towards an automatism in which nothing is particularly to be distinguished from anything else unless it is announced with a thunderclap. So long as he is physically imprisoned in crowds by day and even by night his attention will flicker and relax. It will not hold fast and define clearly where he is the victim of all sorts of pother, in a home which needs to be ventilated of its welter of drudgery, shrieking children, raucous assertions, indigestible food, bad air, and suffocating ornament. Occasionally perhaps we enter a building which is composed and spacious; we go to a theatre where modern stagecraft has cut away distraction, or go to sea, or into a quiet place, and we remember how cluttered, how capricious, how superfluous and clamorous is the ordinary urban life of our time. We learn to understand why our addled minds seize so little with precision, why they are caught up and tossed about in a kind of tarantella by headlines and catch-words, why so often they cannot tell things apart or discern identity in apparent differences.

For each article, Upworthy writes a minimum of 25 different headlines. Then the company does various A/B tests with its subscription lists to see which headline led to the most e-mail opens and the most shares.

Just because politicians, scientists, and business execs are raging about it, and newspaper headlines are screaming it, doesn’t mean the message sticks—or that people care. It takes more than that to change a culture. In

I think we need to start having a Headline News every day, for five minutes. We could call it a Daily Check-in or something. That means we should get together in a conference room, standing up, and just announce what we’re all doing.

A hobo walks by in a suit made of today's newspaper. A guy chases him, shouting. "Wait! I haven't read the business section yet!" Oh, the economic news. The most honest, trustworthy, freshest goods you can get—apart from ripe fish. With its gorgeous headlines it shakes out the mirror’s lost reflections: The fountains are lobbying for more water in this pyromaniac city. Buses with electric chairs are running through the streets. Passengers ask for tickets to Heaven, then take their seats. Eyeballs jump out of their smoking skulls. "No littering in the vehicle!" growls the driver, adjusting the hat on his horns.

If your product is shaving cream, you can use the headline, “The five things you’d better know about shaving and how many different ways it affects your body.” Plus, you can include tips on how to shave, the best ways to shave, and what every kid should know when it’s time to shave. Cover topics such as the structure of various shaving creams and the impact that shaving has on your skin. You could even give the history of shaving. When did it start? How did it start? Who started it? Get this: if you offer all this advice and plug that Web site every where you’re already promoting your product, the site becomes an information source that folks are going to send other folks to in order to get this information. So information-based marketing accelerates your reach and increases word-of-mouth

Life is simpler in your twenties, especially when it comes to love. You meet someone, you choose them and they choose you. Together you can conquer the world. Move to Paris. Have a gaggle of children or become vegetable farmers. All the stuff you wrote about when you had a diary and a dream is now yours to live out in bright, bold colors. Life is yours, together, and you take it by the horns and live. You pledge your life to someone, fiercely, and the rest is history. But when it doesn’t work out, when the story has an unhappy ending, the way my twentysomething love story did, it changes something in your heart. You go from a girl with a diary and a dream to a girl defined by her job, whose passion for social justice takes a backseat to business headlines. You’re thirty, or thirty-five, and it’s clear now that there are more rain clouds than rainbows and that you are the only one who truly has your own back. The dream has died. You lost the diary—no, you burned it.

Maybe it’s time Steve Jobs stopped thinking quite so differently,” Business Week wrote in a story headlined “Sorry Steve, Here’s Why Apple Stores Won’t Work.” Apple’s former chief financial officer, Joseph Graziano, was quoted as saying, “Apple’s problem is it still believes the way to grow is serving caviar in a world that seems pretty content with cheese and crackers.” And the retail consultant David Goldstein declared, “I give them two years before they’re turning out the lights on a very painful and expensive mistake.

My attorney general, Eric Holder, would later point out that as egregious as the behavior of the banks may have been leading up to the crisis, there were few indications that their executives had committed prosecutable offenses under existing statutes—and we were not in the business of charging people with crimes just to garner good headlines. But to a nervous and angry public, such answers—no matter how rational—weren’t very satisfying. Concerned that we were losing the political high ground, Axe and Gibbs urged us to sharpen our condemnations of Wall Street. Tim, on the other hand, warned that such populist gestures would be counterproductive, scaring off the investors we needed to recapitalize the banks. Trying to straddle the line between the public’s desire for Old Testament justice and the financial markets’ need for reassurance, we ended up satisfying no one. “It’s like we’ve got a hostage situation,” Gibbs said to me one morning. “We know the banks have explosives strapped to their chests, but to the public it just looks like we’re letting them get away with a robbery.

If the headline asks a question, try answering 'no'. Is This the True Face of Britain's Young? (Sensible reader: No.) Have We Found the Cure for AIDS? (No; or you wouldn't have put the question mark in.) Does This Map Provide the Key for Peace? (Probably not.) A headline with a question mark at the end means, in the vast majority of cases, that the story is tendentious or over-sold. It is often a scare story, or an attempt to elevate some run-of-the-mill piece of reporting into a national controversy and, preferably, a national panic. To a busy journalist hunting for real information a question mark means 'don't bother reading this bit'.

Start by stopping. • Stop using too many words in a headline or subject line. Limit yourself to 6 words, tops. • Stop being funny. Or ironic. Or cryptic. It’s confusing, not clever. • Stop using fancy SAT words or business-speak. ➋ Once you kick the bad habits, start new, healthy ones. • In 10 words or less, write the reason you’re bothering to write something in the first place. • Write it in the most provocative yet accurate way possible. • Short words are strong words. A general rule: A one-syllable word is stronger than a two-syllable word is stronger than a three-syllable word. • Strong words are better than soft and soggy ones. • Active verbs ALWAYS.

The fragmentation of the neoliberal self begins when the agent is brought face to face with the realization that she is not just an employee or student, but also simultaneously a product to be sold, a walking advertisement, a manager of her résumé, a biographer of her rationales, and an entrepreneur of her possibilities. She has to somehow manage to be simultaneously subject, object, and spectator. She is perforce not learning about who she really is, but rather, provisionally buying the person she must soon become. She is all at once the business, the raw material, the product, the clientele, and the customer of her own life. She is a jumble of assets to be invested, nurtured, managed, and developed; but equally an offsetting inventory of liabilities to be pruned, outsourced, shorted, hedged against, and minimized. She is both headline star and enraptured audience of her own performance.

The global jihad espoused by Osama bin Laden and other contemporary extremists is clearly rooted in contemporary issues and interpretations of Islam. It owes little to the Wahhabi tradition, outside of the nineteenth-century incorporation of the teachings of Ibn Taymiyya and the Ibn al-Qayyim al-Jawziyyah into the Wahhabi worldview as Wahhabism moved beyond the confines of Najd and into the broader Muslim world. The differences between the worldviews of bin Laden and Ibn Abd al-Wahhab are numerous. Bin Laden preaches jihad; Ibn Abd al-Wahhab preached monotheism. Bin Laden preaches a global jihad of cosmic importance that recognizes no compromise; Ibn Abd al-Wahhab’s jihad was narrow in geographic focus, of localized importance, and had engagement in a treaty relationship between the fighting parties as a goal. Bin Laden preaches war against Christians and Jews; Ibn Abd al-Wahhab called for treaty relationships with them. Bin Laden’s jihad proclaims an ideology of the necessity of war in the face of unbelief; Ibn Abd al-Wahhab preached the benefits of peaceful coexistence, social order, and business relationships. Bin Laden calls for the killing of all infidels and the destruction of their money and property; Ibn Abd al-Wahhab restricted killing and the destruction of property… The militant Islam of Osama bin Laden does not have its origins in the teachings of Ibn Abd al-Wahhab and is not representative of Wahhabi Islam as it is practiced in contemporary Saudi Arabia, yet for the media it has come to define Wahabbi Islam in the contemporary era. However, “unrepresentative” bin Laden’s global jihad of Islam in general and Wahhabi Islam in particular, its prominence in headline news has taken Wahhabi Islam across the spectrum from revival and reform to global jihad.

It may seem from a cursory look at the news that the streets are a battleground, a deadly arena of fists, guns and knives. In fact armed attacks are not at all common, though they are serious enough to merit attention when they do happen. Lesser levels of violent assault are more frequent, but even these are not as likely as many people think. The perception of constant street violence derives mainly from the fact that it gets reported while its absence does not. Headlines like 'nobody got stabbed today' would not sell a lot of newspapers, so we are told about incidents that do happen and never hear about the millions of people who go about their business unharmed. To illustrate that, look at this page. The words stand out but there is a lot more white space between and around them. You do not notice it because it is not brought to your attention. So it is with violence - a lot more people do not encounter violence than do.

Gimmicks too often fail. Saying something of genuine importance and interest to the recipient usually succeeds. You say it with a headline. Yes, I am well aware that advertising has headlines and letters generally do not. However, successful sales letters do. It can go above the salutation or between the salutation and the body copy. It can be typeset in big, bold type while the rest of the letter has a typewritten look. Or it can be put in a “Johnson box,” a device presumably named after an inventor named Johnson, that looks like the one in the letter in Exhibit #8. What your headline says and how it says it are absolutely critical. You might compare it to the door-to-door salesperson wedging a foot in the door, buying just enough time to deliver one or two sentences that will melt resistance, create interest, and elevate his or her status from annoying pest to welcome guest; you've got just about the same length of time, the same opportunity. Exhibit #8 Johnson Box September 12, 2005 Mr. Horace Buyer President ACME Co. 123 Business Street City, State, Zip Dear Mr. Buyer: * * * * * * * * * * * * * * * * * * * * Your headline goes here. * * * * * * * * * * * * * * * * * * * * Body copy begins here and continues normal letter format.

After three weeks of lectures and receptions in New York, Einstein paid a visit to Washington. For reasons fathomable only by those who live in that capital, the Senate decided to debate the theory of relativity. Among the leaders asserting that it was incomprehensible were Pennsylvania Republican Boies Penrose, famous for once uttering that “public office is the last refuge of a scoundrel,” and Mississippi Democrat John Sharp Williams, who retired a year later, saying, “I’d rather be a dog and bay at the moon than stay in the Senate another six years.” On the House side of the Capitol, Representative J. J. Kindred of New York proposed placing an explanation of Einstein’s theories in the Congressional Record. David Walsh of Massachusetts rose to object. Did Kindred understand the theory? “I have been earnestly busy with this theory for three weeks,” he replied, “and am beginning to see some light.” But what relevance, he was asked, did it have to the business of Congress? “It may bear upon the legislation of the future as to general relations with the cosmos.” Such discourse made it inevitable that, when Einstein went with a group to the White House on April 25, President Warren G. Harding would be faced with the question of whether he understood relativity. As the group posed for cameras, President Harding smiled and confessed that he did not comprehend the theory at all. The Washington Post carried a cartoon showing him puzzling over a paper titled “Theory of Relativity” while Einstein puzzled over one on the “Theory of Normalcy,” which was the name Harding gave to his governing philosophy. The New York Times ran a page 1 headline: “Einstein Idea Puzzles Harding, He Admits.

I am progressing along the path of life in my ordinary contentedly fallen and godless condition, absorbed in a merry meeting with my friends for the morrow or a bit of work that tickles my vanity today, a holiday or a new book, when suddenly a stab of abdominal pain that threatens serious disease, or a headline in the newspapers that threatens us all with destruction, sends this whole pack of cards tumbling down. At first I am overwhelmed, and all my little happinesses look like broken toys. Then, slowly and reluctantly, bit by bit, I try to bring myself into the frame of mind that I should be in at all times. I remind myself that all these toys were never intended to possess my heart, that my true good is in another world and my only real treasure is Christ. And perhaps, by God’s grace, I succeed, and for a day or two become a creature consciously dependent on God and drawing its strength from the right sources. But the moment the threat is withdrawn, my whole nature leaps back to the toys: I am even anxious, God forgive me, to banish from my mind the only thing that supported me under the threat because it is now associated with the misery of those few days. Thus the terrible necessity of tribulation is only too clear. God has had me for but forty-eight hours and then only by dint of taking everything else away from me. Let Him but sheathe that sword for a moment and I behave like a puppy when the hated bath is over—I shake myself as dry as I can and race off to reacquire my comfortable dirtiness, if not in the nearest manure heap, at least in the nearest flower bed. And that is why tribulations cannot cease until God either sees us remade or sees that our remaking is now hopeless.

rang. “Hello,” said the editor. “London calling,” came the voice of the operator. “All right,” replied the editor. He recognized the voice of Terry Masters, special correspondent. His voice came clearly over the transatlantic telephone. “The Horror is attacking London in force,” he said. “There are thousands of them and they have completely surrounded the city. All roads are blocked. The government declared the city under martial rule a quarter of an hour ago and efforts are being made to prepare for resistance against the enemy.” “Just a second,” the editor shouted into the transmitter. He touched a button on his desk and in a moment an answering buzz told him he was in communication with the press-room. “Stop the presses!” he yelled into the speaking tube. “Get ready for a new front make-up!” “O.K.,” came faintly through the tube, and the editor turned back to the phone. “Now let’s have it,” he said, and the voice at the London end of the wire droned on, telling the story that in another half hour was read by a world which shuddered in cold fear even as it scanned the glaring headlines. * * * * “Woods,” said the editor of the Press to a reporter, “run over and talk to Dr. Silas White. He phoned me to send someone. Something about this Horror business.” Henry Woods rose from his chair without a word and walked from the office. As he passed the wire machine it was tapping out, with a maddeningly methodical slowness, the story of the fall of London. Only half an hour before it had rapped forth the flashes concerning the attack on Paris and Berlin. He passed out of the building into a street that was swarming with terrified humanity. Six months of terror, of numerous mysterious deaths, of villages blotted out, had set the world on edge. Now with London in possession of the Horror and Paris and Berlin fighting hopelessly for their lives, the entire population of the world was half insane with fright. Exhorters on street corners enlarged upon the end of the world, asking that the people prepare

How I Turned a Troubled Company into a Personal Fortune. How to ________ This is a simple, straightforward headline structure that works with any desirable benefit. “How to” are two of the most powerful words you can use in a headline. Examples: How to Collect from Social Security at Any Age. How to Win Friends and Influence People. How to Improve Telemarketers' Productivity — for Just $19.95. Secrets Of ________ The word secrets works well in headlines. Examples: Secrets of a Madison Ave. Maverick — “Contrarian Advertising.” Secrets of Four Champion Golfers. Thousands (Hundreds, Millions) Now ________ Even Though They ________ This is a “plural” version of the very first structure demonstrated in this collection of winning headlines. Examples: Thousands Now Play Even Though They Have “Clumsy Fingers.” Two Million People Owe Their Health to This Idea Even Though They Laughed at It. 138,000 Members of Your Profession Receive a Check from Us Every Month Even Though They Once Threw This Letter into the Wastebasket Warning: ________ Warning is a powerful, attention-getting word and can usually work for a headline tied to any sales letter using a problem-solution copy theme. Examples: Warning: Two-Thirds of the Middle Managers in Your Industry Will Lose Their Jobs in the Next 36 Months. Warning: Your “Corporate Shield” May Be Made of Tissue Paper — 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses, or Lawsuits Give Me ________ and I'll ________ This structure simplifies the gist of any sales message: a promise. It truly telegraphs your offer, and if your offer is clear and good, this may be your best strategy. Examples: Give Me 5 Days and I'll Give You a Magnetic Personality. Give Me Just 1 Hour a Day and I'll Have You Speaking French Like “Pierre” in 1 Month. Give Me a Chance to Ask Seven Questions and I'll Prove You Are Wasting a Small Fortune on Your Advertising. ________ ways to ________ This is just the “how to” headline enhanced with an intriguing specific number. Examples: 101 Ways to Increase New Patient Flow. 17 Ways to Slash Your Equipment Maintenance Costs. Many of these example headlines are classics from very successful books, advertisements, sales letters, and brochures, obtained from a number of research sources. Some are from my own sales letters. Some were created for this book.

Everywhere you look with this young lady, there’s a purity of motivation,” Shultz told him. “I mean she really is trying to make the world better, and this is her way of doing it.” Mattis went out of his way to praise her integrity. “She has probably one of the most mature and well-honed sense of ethics—personal ethics, managerial ethics, business ethics, medical ethics that I’ve ever heard articulated,” the retired general gushed. Parloff didn’t end up using those quotes in his article, but the ringing endorsements he heard in interview after interview from the luminaries on Theranos’s board gave him confidence that Elizabeth was the real deal. He also liked to think of himself as a pretty good judge of character. After all, he’d dealt with his share of dishonest people over the years, having worked in a prison during law school and later writing at length about such fraudsters as the carpet-cleaning entrepreneur Barry Minkow and the lawyer Marc Dreier, both of whom went to prison for masterminding Ponzi schemes. Sure, Elizabeth had a secretive streak when it came to discussing certain specifics about her company, but he found her for the most part to be genuine and sincere. Since his angle was no longer the patent case, he didn’t bother to reach out to the Fuiszes. — WHEN PARLOFF’S COVER STORY was published in the June 12, 2014, issue of Fortune, it vaulted Elizabeth to instant stardom. Her Journal interview had gotten some notice and there had also been a piece in Wired, but there was nothing like a magazine cover to grab people’s attention. Especially when that cover featured an attractive young woman wearing a black turtleneck, dark mascara around her piercing blue eyes, and bright red lipstick next to the catchy headline “THIS CEO IS OUT FOR BLOOD.” The story disclosed Theranos’s valuation for the first time as well as the fact that Elizabeth owned more than half of the company. There was also the now-familiar comparison to Steve Jobs and Bill Gates. This time it came not from George Shultz but from her old Stanford professor Channing Robertson. (Had Parloff read Robertson’s testimony in the Fuisz trial, he would have learned that Theranos was paying him $500,000 a year, ostensibly as a consultant.) Parloff also included a passage about Elizabeth’s phobia of needles—a detail that would be repeated over and over in the ensuing flurry of coverage his story unleashed and become central to her myth. When the editors at Forbes saw the Fortune article, they immediately assigned reporters to confirm the company’s valuation and the size of Elizabeth’s ownership stake and ran a story about her in their next issue. Under the headline “Bloody Amazing,” the article pronounced her “the youngest woman to become a self-made billionaire.” Two months later, she graced one of the covers of the magazine’s annual Forbes 400 issue on the richest people in America. More fawning stories followed in USA Today, Inc., Fast Company, and Glamour, along with segments on NPR, Fox Business, CNBC, CNN, and CBS News. With the explosion of media coverage came invitations to numerous conferences and a cascade of accolades. Elizabeth became the youngest person to win the Horatio Alger Award. Time magazine named her one of the one hundred most influential people in the world. President Obama appointed her a U.S. ambassador for global entrepreneurship, and Harvard Medical School invited her to join its prestigious board of fellows.

They got comfortable using a new tool called Bandito, developed by Prakash’s team, which allowed them to test various headline options, blurbs, and images to determine which ones would propel the story to social media virality. Bandito even went beyond Chartbeat’s headline automator in that after determining which headline package worked best, Bandito applied the insight without needing to get the human editor’s approval first.

the editors had prepared almost nothing for the unthinkable, a Trump win. Instead, a special section devoted to the election of the first woman president was ready to go. The previous Sunday the editors had downplayed a piece by Nate Cohn saying that there was an actual path to a Trump victory. Baquet had already approved a historic front page for the morning after the election with a banner headline with letters in a huge font: “Madam President.

On June 16, 2015, Trump officially declared his candidacy for president from the gilded lobby of Manhattan’s Trump Tower. The next day Coppins’s BuzzFeed story was headlined, “Donald Trump, America’s Troll, Gets Tricked into Running for President.” The subhead was “All The Donald wants is for the political world to listen to him again. But is it worth a humiliating 2016 defeat?

Up until a few years ago, I'd never had any doubts about newspaper work, never thought I'd made the wrong choice. I went into the business not because I was looking to get beat up or training to be a novelist, because I wanted to be Bob Woodward or Sy Hersh, kicking butt on the front page. Reality slowly set in and I realized that I wasn't destined for Washington or New York or even Miami, but still there were good stories; good days when I brought grief and misery and the occasional felony indictment on lowlifes such as Orrin Van Gelder. I believed the job was important, a public service, and as a bonus it was unfailingly entertaining. Every new story was a fresh education in human guile and gullibility. The headlines made a large splash in a small pond, but the ripples didn't last long. That didn't bother me either, because usually I was already caught up in something new. It's the best job in the business, chasing crooks in Florida, because the well never runs dry.

A filmmaker made a short documentary about this happy-go-lucky teenager on death row, called My Last Days. It showed Zach living happily, hanging out with his family, and playing music. Everybody loved Zach. When you see the footage, you can’t help but like him. As you watch him laugh and love and sing, you catch yourself forgetting: this kid is about to die. Zach’s family tells the camera how knowing he would die has helped them realize what matters in life and to find true meaning. “It’s really simple, actually,” Zach says. “Just try and make people happy.” As the 22-minute film closes, Zach looks into the camera, smiling, and says, “I want to be remembered as the kid who went down fighting, and didn’t really lose.” Not long after he said those words, Zach passed away. When Eli Pariser and Peter Koechley of Upworthy saw the film, they thought, This is a story that needs to be heard. Now just over a year old, Upworthy has become quite popular. In fact, it recently hit 30 million monthly visitors, making it, according to the Business Insider, the fastest-growing media company in history.* (Seven-year-old BuzzFeed was serving 50 million monthly visitors at the time.) The Zach Sobiech story illustrates how Upworthy used rapid feedback to do it: According to Upworthy’s calculations, My Last Days had the potential to reach a lot of people. But so far, few had seen it. The filmmaker had posted the documentary under the headline, “My Last Days: Meet Zach Sobiech.” Though descriptive, it was suboptimal packaging. In the ADD world of Facebook and Twitter, it’s no surprise that few people clicked. Upworthy reposted the video with a new title: “We Lost This Kid 80 Years Too Early. I’m Glad He Went Out with a Bang,” and shared it with a small number of its subscribers, then waited to see who clicked.

We couldn’t stop following the news. Every ten seconds we refreshed our browsers and gawked at the headlines. Dully we read blogs of friends of friends of friends who had started an organic farm out on the Wichita River. They were out there pickling and canning and brewing things in the goodness of nature. And soon we’d worry it was time for us to leave the city and go. Go! To Uruguay or Morocco or Connecticut? To the Plains or the Mountains or the Bay? But we’d bide our time and after some months or years, our farmer friends would give up the farm and begin studying for the LSATs. We felt lousy about this, and wonderful. We missed getting mail. We wondered why we even kept those tiny keys on our crowded rings. Sometimes we would send ourselves things from the office. Sometimes we would handwrite long letters to old loved ones and not send them. We never knew their new address. We never knew anyone’s address, just their cross streets and what their doors looked like. Which button to buzz, and if the buzzers even worked. How many flights to climb, and which way to turn off the stairs. Sometimes we missed those who hadn’t come to the city with us— or those who had gone to other, different cities. Sometimes we journeyed to see them, and sometimes they ventured to see us. Those were the best of times, for we were all at home and not at once. Those were the worst of times, for we inevitably longed to all move here or there, yet no one ever came— somehow everyone only left. Soon we were practically all alone. Soon we began to hate the forever cramping of our lives. Sleeping on top of strangers and sipping coffee with people we knew we knew but couldn’t remember where from. Living out of boxes we had no space to unpack. Soon we named the pigeons roosting in our windowsills; we worried they looked mangier than the week before. We heard bellowing in the apartments below us and bedsprings creaking in the ones above. Everywhere we saw people with dogs and wodnered how they managed it. Did they work form home?Did they not work? Had they gone to the right schools? Did they have connections? We had no connections. Our parents were our guarantors in name only; they called us from their jobs in distant, colorless, suburban office parks and told us we could come home anytime, and this terrified us always. But then came those nights, creeping up on us while we worked busily in dark offices, like submariners lost at sea, sailing through the dark stratosphere in our cement towers. We’d call each other to report: a good thing happened, a compliment had been paid, a favor had been appreciated, an inch of ground had been gained. We wouldn’t trade those nights for anything or anywhere. Those nights, we remembered why we came to the city. Because if we were really living, then we wanted to hear the cracking in our throats and feel the trembling in our extremities. And if our apartments were coffins and our desks headstones and our dreams infections— if we were all slowly dying — then at least we were going about that great and terrible business together.

As I write this, I’m sitting in a café in Paris overlooking the Luxembourg Garden, just off of Rue Saint-Jacques. Rue Saint-Jacques is likely the oldest road in Paris, and it has a rich literary history. Victor Hugo lived a few blocks from where I’m sitting. Gertrude Stein drank coffee and F. Scott Fitzgerald socialized within a stone’s throw. Hemingway wandered up and down the sidewalks, his books percolating in his mind, wine no doubt percolating in his blood. I came to France to take a break from everything. No social media, no email, no social commitments, no set plans . . . except one project. The month had been set aside to review all of the lessons I’d learned from nearly 200 world-class performers I’d interviewed on The Tim Ferriss Show, which recently passed 100,000,000 downloads. The guests included chess prodigies, movie stars, four-star generals, pro athletes, and hedge fund managers. It was a motley crew. More than a handful of them had since become collaborators in business and creative projects, spanning from investments to indie film. As a result, I’d absorbed a lot of their wisdom outside of our recordings, whether over workouts, wine-infused jam sessions, text message exchanges, dinners, or late-night phone calls. In every case, I’d gotten to know them well beyond the superficial headlines in the media. My life had already improved in every area as a result of the lessons I could remember. But that was the tip of the iceberg. The majority of the gems were still lodged in thousands of pages of transcripts and hand-scribbled notes. More than anything, I longed for the chance to distill everything into a playbook. So, I’d set aside an entire month for review (and, if I’m being honest, pain au chocolat), to put together the ultimate CliffsNotes for myself. It would be the notebook to end all notebooks. Something that could help me in minutes but be read for a lifetime.

7 Outstanding Tips for Banner Printing Choosing to produce a printed banner is a fantastic way to maximize your promotional requirements, it helps you to give maximum stand out and showcase your brand. There are a range of options from large PVC banners to simple roller banner solutions to suit all purposes of banner printing. Let’s look at some important points that can help you to make the most out of your printed banner. 1. Use High resolution images While going for banner printing, having good quality images is imperative. If you carry your own camera, then your camera should be able to take decent quality images, but be careful with images from the internet. Not only could you infringe copyright law but the quality is usually quite poor. 2. Clever use of color Your banner printing should be such that maximizes the use of color. Imagine the environment, where will your banner be positioned? What does your competition look like? Then, you can use color to ensure that you stand out from the crowd. If you are an established business, be sure to use your brand colors and clearly position your logo towards the top of the banner, this will make sure you develop a consistent brand identity throughout your marketing material. 3. Count your words Using a large amount of written text can look busy, messy and be off putting to your audience. Try to work out on your key message or brand values and make the banner big and bold. A short & striking message or a graphic will work a hundred times better than a hundred words. The banner printing is meant to grab attention of the viewer, not bore them. 4. Reveal your benefit Succinctly convey your key benefit in your banner headline. Do you have the best price? The best service? The best quality product? Whatever it is, make your banner printing known, specific to your audience and make it centralized. 5. Include an offer Make a time – limited offer to motivate customers to respond quickly. Your offer might even be included in your headline to simplify your banner. 6. Create a memorable call to action Make it clear what customers should do next in order to take advantage of your special offer. Your call to action should be succinct as well as memorable, such as an easy-to-remember URL or phone number. Remember that potential customers will only have a few seconds to digest your banner, so they must be able to retain the action step at a glance. 7. Less is more It is a simple rule but one that makes all the difference. It is very tempting to use a banner to get across every possible message and cram it full of content and images, however from an end user perspective big, bold and simple messaging and graphics is the most effective way to grab attention as well as looking professional and confident.

The point is that you have to work. And that's why the propaganda system is so successful. Very few people are going to have the time or the energy or the commitment to carry out the constant battle that's required to get outside of Lehrer, or Dan Rather, or somebody like that. The easy thing to do, you know, you come home from work, you're tired, you had a busy day, you're not going to spend the evening carrying out a research project. So you turn on the tube, you say it's probably right, or you look at the headlines in the paper, and then you're watching sports or something. That's basically the way the system of indoctrination works. Sure the other stuff is there, but you're going to work to find it.

In an attic somewhere I have a newspaper given to me by my mother. She saved it when World War II ended. In large, six-inch type the paper’s headline declares, “PEACE.” When the word spread in her Tennessee town that the dying was over, she told me, the people poured out of their homes and businesses to dance in the streets. My mom danced in the streets! Now, that must have been something, because she was raised an old-school Methodist, and they just didn’t do that sort of thing. The explanation is easy. When there was life and peace after so much dying, spontaneous joy had to flow. Overflowing, wondrous, beautiful joy always flows when a war is over.

At the time, the Singer model was state of the art. It offered women a chance to produce quickly and venture in to the world of business. The same technological boom that was making men like Michael obsolete, was giving their wives more opportunity outside of the home. Michael wasn’t the only man in Ireland bothered by the uptick in women’s professions,

Later on that same day, the reelected President Bush set out his legislative objectives for his second term. Making America a more moral country was not a priority. Instead, his goals were mainly economic: he would privatize Social Security once and for all and “reform” the federal tax code. “Another Winner Is Big Business,” declared a headline in the Wall Street Journal on November 4, as businessmen everywhere celebrated the election results as a thumbs-up on outsourcing and continued deregulation. The stock market soared nearly 8 percent in the year’s remaining weeks in giddy anticipation of the profitable things Republicans would do with their fresh political capital.

featured a sample of women’s magazine article headlines from the 1950s: “Have Babies While You’re Young,” “Are You Training Your Daughter to Be a Wife?” “Don’t Be Afraid to Marry Young,” and “The Business of Running a Home”—a collection unsurprising to post-Boomer generations accustomed to hearing about the domesticity of the past.

Whatever the mechanism, this influence by future emotional rewards would be the basis of the intuitive guidance system that takes over whenever we follow our gut or whenever we act skillfully and instinctively in any domain. A premonition or hunch or creative inspiration that pays off in a confirmatory action is part of a reward loop, entraining the attentional faculty on those meaningful experiences coming down the pike. Engaged flow states may not only open the door to precognition by focusing the senses and busying the critical, conscious mind with other matters, they may also condition the precognitive apparatus, providing constant payoffs that propel us forward to the next reward in an ongoing chain—like feeding sardines to the dolphin of intuition.45 In this model, a presponsive behavior needs to be seen as one half of a two-part system, the other half being our everyday actions and experiences unfolding in linear time that serve to confirm it and thus give it meaning—for instance, Norman Mailer’s encounter with the New York Times headline about the spy downstairs. The crucial role played by confirmation is part of what makes the whole topic suspect for skeptics and even for many parapsychologists open to other forms of ESP. Since hindsight is biased by a kind of selection, it is difficult or impossible in many cases to prove that ostensible precognition is not either memory error or “just coincidence.” The difficulties go even deeper, in fact. As we will see later, a retrospective tunnel vision on events, especially after surviving some trauma—ranging from the most extreme, death and disaster, to minor chaotic upheavals like reading about a plane crash or a close brush with international espionage in the newspaper—seems to be precisely what people precognize or pre-sense in their future. We precognize our highly biased hindsight, taking us deep into a kind of recursive or fractal, M. C. Escher territory. This fractal quality, coupled with our ignorance of precognitive or presentimental processes working in our lives, creates the causal circularity or time loops I have mentioned. Such loops may be a universal feature of a world that includes precognitive creatures who are unaware of their precognition.

P&R acquired Union Underwear for $15 million. The deal was a big swing for P&R, with the purchase price equal to 35% of its beginning-of-the-year assets. But beneath the big headline number, there were several factors that reduced risk. The deal was done at a salivating valuation: Union was earning $3 million in pre-tax profits—one-fifth of the purchase price—that would be partially sheltered by P&R’s tax loss. Moreover, P&R structured the compensation of Union’s management in an attractive manner: The company provided Goldfarb with a five-year management contract as well as a bonus of 10% of the subsidiary’s operating profits (subject to both a minimum and a cap), ensuring he stayed on and incentivizing him to grow the business.160 Finally, the deal’s consideration was also interesting, which Buffett later reminisced about in the 2001 Berkshire Hathaway chairman’s letter: The [Union Underwear] company possessed $5 million in cash—$2.5 million of which P&R used for the purchase—and was earning about $3 million pre-tax, earnings that could be sheltered by the tax position of P&R. And, oh yes: Fully $9 million of the remaining $12.5 million due was satisfied by non-interest-bearing notes, payable from 50% of any earnings Union had in excess of $1 million. (Those were the days; I get goosebumps just thinking about such deals.)161 Although the P&R board had approved the Union acquisition, Ben Graham was angered by its conservatism and pushed to add more directors. The other members obliged, ceding five additional seats to Graham allies. Jack Goldfarb and Louis Green of Stryker & Brown—the same Louis Green from the Marshall-Wells chapter—were among those added.

perceptions of India might be formed based on shocking headlines, its astounding population and unfathomable poverty, its place as a global technology leader, as well as its exotic art forms, exquisite beauty and ancient wisdom. While all of these things are a part of the reality of modern India, the true heartbeat of India is its people. Each region, religion, caste and community has its own culture, its own unique histories shaped by conviction and conquest, and its own expressions and expectations of daily life.

Knitting is something you can do, even when your heart is going like a trip-hammer and the pit of your stomach feels all gone and your thoughts are catawampus. Then when I see the headlines, be they good or be they bad, I calm down and am able to go about my business again.

The persistent myth that surrounds much of marketing today is that content is king. And if you can just produce enough of this scintillating, ripped-from-the-headlines, epic and amazing stuff … dripping with keywords, stuffed to the headlines with relevance, decorated with Pinterest-worthy graphics and videos, and podcasts and listicles … you’ll win.

The Keystone XL pipeline argument has become a ridiculous proxy for the environmentalist lobby’s complete disdain of the oil companies and a very pro-business U.S. energy policy Equally, the irrelevant case of Solyndra became the headline for the ‘uselessness’ of government incentives for renewable technology development. We should expect to see all the partisan dumbness this country can so easily muster on both sides when a gas tax to support renewable energy development is introduced. No matter. Its time has come, and I hope the next President of the United States has the courage to at least suggest it and force a discussion. Our current one clearly doesn't.

Breaking News Online is a leading 24x7 News Portal, which also runs an Online News Service. While publishing fast and latest news on Web, Breaking News Online also serves its readers through its Facebook Page, Facebook Group and Twitter Handle. Whether Breaking News, Online News, Latest News, Fast News, India News, World News or Regional News, we try our best to cover all aspects on Politics, Business, Sports, Entertainment etc. Breaking News Online is highly active on Facebook and Twitter. It publishes articles, short posts and News Headlines in Morning, Midday, Afternoon and Evening to keep the readers updated on all latest developments. We also hold debates on Facebook to engage the readers and then compile their views in the form of articles and post on website with their byline.

Faced with the task of building a strong, cohesive corporate culture, many software companies have borrowed heavily from other organizations. Trilogy Software made headlines by sending its new recruits to a training “boot camp” for three months—with classes running from 8:00 a.m. to midnight, seven days a week, for the first month. Other companies, such as Scient, subject their new recruits to intense pep rallies, with constant repetition of the company slogan— “I’m on fire!” The popularity of these tactics has even led to some hand-wringing about the cult-like character of many business initiation rituals. One writer for Shift magazine captured the dilemma quite well in a brilliant article entitled “Why Your Fabulous Job Sucks.” “Work is a blast. Your colleagues are cool and they dig having your dog around. But something evil lures you to the company beer fridge. Ever wonder why you’re never home?” The observation here is quite astute. Creating a cool work environment, holding fabulous office parties with great bands, letting people wear whatever they want, setting up the LAN for multiplayer gaming— this may all seem like corporate generosity. But it also has a sound economic rationale. All these devices help to build among young employees allegiance, loyalty, and a willingness to work. The easiest way to persuade people to pull an all-nighter is to make being at the office more fun than being at home.

In my two memos to Bojia I explained that there is no set formula for writing a column, no class you attend, and that everyone does it differently to some degree. But there were some general guidelines I could offer. When you are a reporter, your focus is on digging up facts to explain the visible and the complex and to unearth and expose the impenetrable and the hidden—wherever that takes you. You are there to inform, without fear or favor. Straight news often has enormous influence, but it’s always in direct proportion to how much it informs, exposes, and explains. Opinion writing is different. When you are a columnist, or a blogger in Bojia’s case, your purpose is to influence or provoke a reaction and not just to inform—to argue for a certain perspective so compellingly that you persuade your readers to think or feel differently or more strongly or afresh about an issue. That is why, I explained to Bojia, as a columnist, “I am either in the heating business or the lighting business.” Every column or blog has to either turn on a lightbulb in your reader’s head—illuminate an issue in a way that will inspire them to look at it anew—or stoke an emotion in your reader’s heart that prompts them to feel or act more intensely or differently about an issue. The ideal column does both. But how do you go about generating heat or light? Where do opinions come from? I am sure every opinion writer would offer a different answer. My short one is that a column idea can spring from anywhere: a newspaper headline that strikes you as odd, a simple gesture by a stranger, the moving speech of a leader, the naïve question of a child, the cruelty of a school shooter, the wrenching tale of a refugee.

This is why it is so fundamental for us right now to grab hold of this idea of power and to democratize it. One of the things that is so profoundly exciting and challenging about this moment is that as a result of this power illiteracy that is so pervasive, there is a concentration of knowledge, of understanding, of clout. I mean, think about it: How does a friendship become a subsidy? Seamlessly, when a senior government official decides to leave government and become a lobbyist for a private interest and convert his or her relationships into capital for their new masters. How does a bias become a policy? Insidiously, just the way that stop-and-frisk, for instance, became over time a bureaucratic numbers game. How does a slogan become a movement? Virally, in the way that the Tea Party, for instance, was able to take the "Don't Tread on Me" flag from the American Revolution, or how, on the other side, a band of activists could take a magazine headline, "Occupy Wall Street," and turn that into a global meme and movement. The thing is, though, most people aren't looking for and don't want to see these realities. So much of this ignorance, this civic illiteracy, is willful. There are some millennials, for instance, who think the whole business is just sordid. They don't want to have anything to do with politics. They'd rather just opt out and engage in volunteerism. There are some techies out there who believe that the cure-all for any power imbalance or power abuse is simply more data, more transparency. There are some on the left who think power resides only with corporations, and some on the right who think power resides only with government, each side blinded by their selective outrage. There are the naive who believe that good things just happen and the cynical who believe that bad things just happen, the fortunate and unfortunate unlike who think that their lot is simply what they deserve rather than the eminently alterable result of a prior arrangement, an inherited allocation, of power.

seven tips for gaining the response rate you want with direct mail. 1. The headline of your brochure should ask for the order. 2. The copy should always tell the person what to do next. 3. Blue is a dandy second color, but red with black is generally the best-pulling direct-mail combination. 4. Red can be overused; use it primarily for highlights. 5. Experts say that the four most important elements in direct mail are the list, the offer, the copy, and the graphics. Guerrillas pay close attention to each. 6. The fastest-growing segment of the direct-mail industry is nontraditional mailers—those who haven't used direct mail in the past. 7. Direct-mail success comes with the cumulative effect of repeat mailings. Make them repetitive yet different from one another.

A veteran Republican operative from Virginia, Phillips considered himself a specialist in “grasstops” organizing—building a citizen movement atop a corporate-funded campaign. In the 1990s, he had formed a political consulting business, Century Strategies, with onetime Christian Coalition leader and influence peddler extraordinaire Ralph Reed. Their firm had close ties to Jack Abramoff, the lobbyist who spent nearly four years in prison for defrauding Native American gaming interests of millions. Phillips (who was not accused of any wrongdoing) played a cameo role in the headline-grabbing corruption scandal, helping to establish a group called the Faith and Family Alliance, which served, on at least one occasion, as a pass-through for cash from Abramoff’s gaming clients.

program in which all the pieces work together like a finely tuned machine. So your Web site should look very much like your brochure and direct mail pieces, using the same graphics, headlines, and market data from your core story. As you learned in Chapter Four, I don’t care what kind of product or ser vice you offer, there is information that can be of value to your prospects that can soup up your ability to spread your fame and advance your brand. The information on your Web site will get search engines to send you even more leads. Then once folks come to your Web site because it has information of value to them, you can then go a step further and offer Web seminars and mass teleconferences to teach folks how to be more successful in the area in which they live that intersects with your product or ser vice. This will get you even deeper with your prospects. So think of your Web site as a community where there are benefits to your prospects when they visit.

If we focus on the substance, the evidence is overwhelming. This law is a train wreck. Every day the headlines come in: more jobs lost, more people losing their health insurance, more premiums going up, more people pushed into part-time work. Yet every day the Senate goes about its business and says: We are too busy to listen to the American people.   There

Then there’s iRobot’s Roomba automated vacuum. It has been around for a while and became a punchline in YouTube videos featuring cats, dogs, kids, and turtles chasing, riding, or otherwise abusing the thing. But it is also a perfect example of a product that works well and satisfies a basic need — keeping your house clean 24 hours a day so you do not have to worry about messes. Customers love the Roomba. When you go to its Amazon product page, one of the first reviews is headlined, “I am in love!” That is the kind of enthusiasm and unbridled passion any company should be looking to engender.

There are many ways to earn the love of employees. Hamdi Ulukaya, founder of multi-billion dollar yogurt maker Chobani, made headlines when he awarded his two thousand full-time employees stock worth up to 10 percent of the company’s value when it goes public or is sold. Ulukaya said in a letter to staff, “This isn’t a gift. It’s a mutual promise to work together with a shared purpose and responsibility. To continue to create something special and of lasting value.”3 Apart from making instant global news, the stock award was also a shrewd business move. Research from The University of Pennsylvania shows that employee-owned companies — even ones in which employees are minority owners — outperform their competitors.4 It is true that Ulukaya now has a slightly smaller stake in Chobani. But it is likely worth a lot more, especially when you consider this research and how employee owners are incentivized to work harder toward the success of the business.

I've been in headlines across the United States and across the world, I've been named personally in anti-trans legislation. I've been honored by top LGBTQ organizations, I've been painted as a hero, as a villain, as a symbol, as a representative for an issue that has taken center stage in the culture wars. But when people are busy turning you into a symbol, they forget what you really are: a human being. A person with needs and desires, fears and hopes just like everyone else. At the end of the day, I'm just a girl with a dream. A girl with so much love in her heart. And all I want, all I've ever wanted, is the freedom to run.

No one will emerge as a winner in a trade war,” the Chinese president declared, in a none-too-subtle dig at his incoming American counterpart. Three days later in Washington, Trump delivered a shockingly combative inaugural address, condemning “other countries making our products, stealing our companies and destroying our jobs.” Rather than embracing trade, Trump declared that “protection will lead to great prosperity and strength.” Xi’s speech was the sort of claptrap that global leaders were supposed to say when addressing business tycoons. The media fawned over his supposed defense of economic openness and globalization against populist shocks like Trump and Brexit. “Xi sounding rather more presidential than US president-elect,” tweeted talking-head Ian Bremmer. “Xi Jinping Delivers a Robust Defence of Globalisation,” reported the lead headline in the Financial Times. “World Leaders Find Hope for Globalization in Davos Amid Populist Revolt,” the Washington Post declared. “The international community is looking to China,” explained Klaus Schwab, the chair of the World Economic Forum.

They evaluated—and ultimately rejected—the idea of closing schools for the rest of the year, but worked with school districts, businesses, and state and local officials to make sure that everyone had the resources they needed to respond in the event of an outbreak. Although the United States did not escape unscathed—more than 12,000 Americans lost their lives—we were fortunate that this particular strain of H1N1 turned out to be less deadly than the experts had feared, and news that the pandemic had abated by mid-2010 didn’t generate headlines. Still, I took great pride in how well our team had performed. Without fanfare or fuss, not only had they helped keep the virus contained, but they’d strengthened our readiness for any future public health emergency—which would make all the difference several years later, when the Ebola outbreak in West Africa would trigger a full-blown panic.

It begins with a brilliantly-written headline that you could model for your own business, beginning with ‘What everybody ought to know about’. This is a great headline because it presupposes that everybody wants to know about the stock and bond business and also assumes there are things you don’t know. (Personally, I’d like to split test with the use of numbers – ‘The 11 things that everybody ought to know about…’) But this is where it gets really powerful.

Roomba, made headlines when the company’s CEO, Colin Angle, told Reuters about its data-based business strategy for the smart home, starting with a new revenue stream derived from selling floor plans of customers’ homes scraped from the machine’s new mapping capabilities. Angle indicated that iRobot could reach a deal to sell its maps to Google, Amazon, or Apple within the next two years. In preparation for this entry into surveillance competition, a camera, new sensors, and software had already been added to Roomba’s premier line, enabling new functions, including the ability to build a map while tracking its own location. The market had rewarded iRobot’s growth vision, sending the company’s stock price to $102 in June 2017 from just $35 a year earlier, translating into a market capitalization of $2.5 billion on revenues of $660 million.1 Privacy

Every kind of society, church groups included, is seized by the hurrah phenomenon and as such it becomes apparent generally at a time when a certain goal is to be reached quickly by a drive with external blatant means. All this hurrah business has certain traits which make it evident in arising out of the flesh; they are: 1) It appeals to the natural brutal sense in man, indicating that those who make use of it are willing to accommodate external brute force. 2) In a rousing attack, force is applied to accomplish with the might that which quiet, sustaining and thorough work cannot be relied on to produce. 3) Mass agitation is the object and the individual must be swept along by force with the crowd, because there is no confidence in the spontaneous decision of the individual personality. 4) The promoter, by noisy conduct, attracts attention to his own person. 5) Thus he would put himself across together with his concepts and aims, yet indeed not by an inward conviction of his fellow men but by the use of external means. 6) By so doing, love toward neighbor is forgotten, while selfishness, disaffection and malice have an open field. 7) Finally, hurrah sentiment always has the nature of clever fabrication. Headlines there are, true enough, and slogans that would give the impression of genuine value. Yet it does not carry the imprint of something which grew out of the unencumbered understanding of intelligent men of character and blossomed forth into an overwhelming truth…Now, sanctification, our actual Christian business, doesn’t agree with that sort of thing. When once it becomes apparent that sanctification is in every point the direct opposite of hurrah sentiment, then every Christian ought to see for himself that we must avoid this general ruling spirit of the time.

The fusion of politics, business, and entertainment may create headlines, but a sustainable solution to international disputes requires a deeper understanding of the underlying issues.

Context: This is the topic you want to talk about. Of all the topics in the world, this is the one you will talk about now. Intent: What you want the audience to do with the information you are about to share. Key message: The most important part of the overall message you are about to deliver (the headline).

What makes a great headline is getting someone to understand three things at the exact same time: What this piece of writing is about Who this piece of writing is for The PROMISE: the problem that will be solved, and/or the solution being offered This is what’s known as The Curiosity Gap. The Curiosity Gap is what tells the reader what this piece of writing is about, who it’s for, and what it’s promising—all without revealing the answer.

THE WEBSITE FOR SSA Marine says, “Accelerating the Pace of Business.” Its terminal is now giving off a deafening whir: engine sounds, horns, beeps, and the echoes of workers shouting. The giant cranes lift containers off the ship, sliding them inward fast enough that they swing a little bit in midair. Currently, the bay is full of the haze-lightened silhouettes of container ships, players in that sprawling, fractal network whose workings have recently come to the fore in headlines about the supply chain. In the restored marsh along the park, clusters of migrating shorebirds are keeping their own schedule. It’s currently three hours from high tide, and on the shrinking islands, tiny sandpipers sit together so densely that they look like a tessellated pattern. Stalking around them are a variety of spidery birds, including long-billed curlews, which have surreal curved beaks more than half the length of their entire bodies. They are back for the time being, having traveled northeast to breed—possibly as far as Idaho—and in the meantime, they adjust their activities to the tides. On the one hand, it is true that you can see multiple forms of time here. The containers pile up; the shorebirds probe the mud; the phoebe chases its flies; a small, brown mushroom pushes up from the grass; and the tide continues to rise. Your stomach rumbles. But one of these clocks is not like the others. In order to maintain its equilibrium, it has to run ahead faster and faster.

The real bond, however, that connects both Elvis, the rock-and-roll king, and Ted, the ribs king, is their sense of gratitude and giving back. Many modern performers command the headlines by doing things that are stupid and selfish. Elvis was generous to a fault. At his death, he was nearly broke after having sent Cadillac’s to random strangers. Elvis understood that he needed to give back to a world that had given him great riches. Since my father was close to Ted, I witnessed numerous instances where Ted helped people anonymously. He also participated in major Cincinnati charities, such as the Hope House. Ted developed his close friendship with Bob Hope when they served on the board of that charity. Ted told The Cincinnati Enquirer, “I’m a giver,” and it was an accurate self-assessment. Both kings were an important part of my growing years. As I get older and think about how to run my businesses, I realize that both kings gave me models and ideals to strive for.

begins with a brilliantly-written headline that you could model for your own business, beginning with ‘What everybody ought to know about’.

Over the next few years, the number of African Americans seeking jobs and homes in and near Palo Alto grew, but no developer who depended on federal government loan insurance would sell to them, and no California state-licensed real estate agent would show them houses. But then, in 1954, one resident of a whites-only area in East Palo Alto, across a highway from the Stanford campus, sold his house to a black family. Almost immediately Floyd Lowe, president of the California Real Estate Association, set up an office in East Palo Alto to panic white families into listing their homes for sale, a practice known as blockbusting. He and other agents warned that a 'Negro invasion' was imminent and that it would result in collapsing property values. Soon, growing numbers of white owners succumbed to the scaremongering and sold at discounted prices to the agents and their speculators. The agents, including Lowe himself, then designed display ads with banner headlines-"Colored Buyers!"-which they ran in San Francisco newspapers. African Americans desperate for housing, purchased the homes at inflated prices. Within a three-month period, one agent alone sold sixty previously white-owned properties to African Americans. The California real estate commissioner refused to take any action, asserting that while regulations prohibited licensed agents from engaging in 'unethical practices,' the exploitation of racial fear was not within the real estate commission's jurisdiction. Although the local real estate board would ordinarily 'blackball' any agent who sold to a nonwhite buyer in the city's white neighborhoods (thereby denying the agent access to the multiple listing service upon which his or her business depended), once wholesale blockbusting began, the board was unconcerned, even supportive. At the time, the Federal Housing Administration and Veterans Administration not only refused to insure mortgages for African Americans in designated white neighborhoods like Ladera; they also would not insure mortgages for whites in a neighborhood where African Americans were present. So once East Palo Alto was integrated, whites wanting to move into the area could no longer obtain government-insured mortgages. State-regulated insurance companies, like the Equitable Life Insurance Company and the Prudential Life Insurance Company, also declared that their policy was not to issue mortgages to whites in integrated neighborhoods. State insurance regulators had no objection to this stance. The Bank of America and other leading California banks had similar policies, also with the consent of federal banking regulators. Within six years the population of East Palo Alto was 82 percent black. Conditions deteriorated as African Americans who had been excluded from other neighborhoods doubled up in single-family homes. Their East Palo Alto houses had been priced so much higher than similar properties for whites that the owners had difficulty making payments without additional rental income. Federal and state hosing policy had created a slum in East Palo Alto. With the increased density of the area, the school district could no longer accommodate all Palo Alto students, so in 1958 it proposed to create a second high school to accommodate teh expanding student population. The district decided to construct the new school in the heart of what had become the East Palo Alto ghetto, so black students in Palo Alto's existing integrated building would have to withdraw, creating a segregated African American school in the eastern section and a white one to the west. the board ignored pleas of African American and liberal white activists that it draw an east-west school boundary to establish two integrated secondary schools. In ways like these, federal, state, and local governments purposely created segregation in every metropolitan area of the nation.

headliners.

Though the VP rollout would generally garner good headlines, the choice of Kaine infuriated Bernie supporters who had hoped Sanders’s campaign would force Hillary into picking a more liberal running mate. Kaine, an early endorser of then senator Barack Obama in 2007 and later a chairman of the DNC and governor and senator from Virginia, reflected Hillary’s comfort with the business community and free trade. He had campaigned in Virginia as an opponent of abortion but had since made clear that he would support abortion rights in office. The movement of Hillary toward Kaine, and the inability of Bernie’s supporters to get everything they wanted in the party’s platform, did nothing to take the focus off Wasserman Schultz, who suddenly became the most visible and vulnerable target for their outrage.

Deep State,” the pejorative term he uses to refer to professional public servants who conduct the nation’s business without regard to politics; he has called Jim Comey “a terrible and corrupt leader”; he has called the investigation of Russian interference in the elections and possible ties with his campaign “perhaps the most tainted and corrupt case EVER!”; and he has referred to two of the investigators on the Russia case, themselves, as “a fraud against our Nation,” “hating frauds,” and “incompetent and corrupt.” His insults have emboldened legions of goons to push further. Even mainstream news outlets have been unable to refrain from trafficking in destructive clickbait, juxtaposing the terms “FBI” and “corruption” in headlines over stories ostensibly covering “both sides” of the brawl that now passes for argument.

My lips curl into a vicious smile when I read that headline. Now this, this is something I can work with. This is how I’ll get inside … how I’ll destroy his multi-million-dollar business and get my hands on the girl.

Every week, it seems, another item in what the Washington Post called the “charter scandal parade” makes the headlines. In its 2018 investigation into the Arizona charter sector, the Arizona Republic, part of the USA Today network, alleged that many charter schools in the state “have turned into cash cows through multi-billion-dollar business deals between charter schools and their founders.”64 A multipart investigation into Florida charter schools by the South Florida Sun-Sentinel reported that “unchecked charter-school operators are exploiting South Florida’s public school system, collecting taxpayer dollars for schools that quickly shut down.” Once schools close, “districts struggle to retrieve public money not spent on students.

Pay to Quit … was invented by the clever people at Zappos, and the Amazon fulfillment centers have been iterating on it. Pay to Quit is pretty simple. Once a year, we offer to pay our associates to quit. The first year the offer is made, it’s for $2,000. Then it goes up one thousand dollars a year until it reaches $5,000. The headline on the offer is ‘Please Don’t Take This Offer.’ We hope they don’t take the offer; we want them to stay. Why do we make this offer? The goal is to encourage folks to take a moment and think about what they really want. In the long-run, an employee staying somewhere they don’t want to be isn’t healthy for the employee or the company.”—Bezos (2013 Letter)

Over the next few years, the number of African Americans seeking jobs and homes in and near Palo Alto grew, but no developer who depended on federal government loan insurance would sell to them, and no California state-licensed real estate agent would show them houses. But then, in 1954, one resident of a whites-only area in East Palo Alto, across a highway from the Stanford campus, sold his house to a black family. Almost immediately Floyd Lowe, president of the California Real Estate Association, set up an office in East Palo Alto to panic white families into listing their homes for sale, a practice known as blockbusting. He and other agents warned that a 'Negro invasion' was imminent and that it would result in collapsing property values. Soon, growing numbers of white owners succumbed to the scaremongering and sold at discounted prices to the agents and their speculators. The agents, including Lowe himself, then designed display ads with banner headlines-"Colored Buyers!"-which they ran in San Francisco newspapers. African Americans desperate for housing, purchased the homes at inflated prices. Within a three-month period, one agent alone sold sixty previously white-owned properties to African Americans. The California real estate commissioner refused to take any action, asserting that while regulations prohibited licensed agents from engaging in 'unethical practices,' the exploitation of racial fear was not within the real estate commission's jurisdiction. Although the local real estate board would ordinarily 'blackball' any agent who sold to a nonwhite buyer in the city's white neighborhoods (thereby denying the agent access to the multiple listing service upon which his or her business depended), once wholesale blockbusting began, the board was unconcerned, even supportive.

Here are some example headlines that work great: “Our customers no longer struggle with . . .” “You don’t have to be confused anymore.” “The stakes are high!” “Act now and avoid the hassles.” “Our heart breaks when we see people struggle with . . .

Here’s another fascinating example of Amazon enabling and anticipating customer needs despite traditional views of competition. As this book was going to press, Amazon announced on September 24, 2019 that it was joining 30 different companies in the “Voice Interoperability Initiative” to ensure as many devices as possible will work with digital assistants from different companies. Amazon is pulling together with its competitors to create an industry standard for voice assistant software and hardware. Notably, Google, Apple, and Samsung are so far sitting out the initiative. “As much as people would like the headline that there’s going to be one voice assistant that rules them all, we don’t agree,” says Amazon’s SVP of devices and services Dave Limp in The Verge. “This isn’t a sporting event. There’s not going to be one winner.” “The

Has a clear objective for the copy, e.g. acquiring prospects, making sales        Is very specifically targeted to a buyer, e.g. Plant Manager or Human Resource VP        Contains less hype than typical B2C marketing        Has a 50/50 focus on features and benefits        Takes into account the personal needs as well as the business needs of the buyer        Educates the buyer        Uses attention-grabbing headlines        Highlights the prospect’s problem, need or aspiration        Positions your product, service or offer as

The tally of initial public offerings plummeted from more than one thousand in 1969 to just fifteen in 1974, and the S&P 500 returned more or less nothing over this period.[26] The collapse all but wiped out the nascent hedge-fund business, and likewise a headline in Forbes wondered, “Has the bear market killed venture capital?”[27] After attracting $171 million in new funds in 1969, venture capitalists raised only $57 million in 1974 and a mere $10 million the year after.[28] A New Yorker cartoon showed two men chortling, “Venture capital! Remember venture capital?”[29] But adversity brought some advantages.

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