Business Email Quotes

All the emails I get these days start with sorry but I've been so busy, and I don't understand how we can be so busy and then have nothing to say to each other.

To the most inconsiderate asshole of a friend, I’m writing you this letter because I know that if I say what I have to say to your face I will probably punch you. I don’t know you anymore. I don’t see you anymore. All I get is a quick text or a rushed e-mail from you every few days. I know you are busy and I know you have Bethany, but hello? I’m supposed to be your best friend. You have no idea what this summer has been like. Ever since we were kids we pushed away every single person that could possibly have been our friend. We blocked people until there was only me and you. You probably haven’t noticed, because you have never been in the position I am in now. You have always had someone. You always had me. I always had you. Now you have Bethany and I have no one. Now I feel like those other people that used to try to become our friend, that tried to push their way into our circle but were met by turned backs. I know you’re probably not doing it deliberately just as we never did it deliberately. It’s not that we didn’t want anyone else, it’s just that we didn’t need them. Sadly now it looks like you don’t need me anymore. Anyway I’m not moaning on about how much I hate her, I’m just trying to tell you that I miss you. And that well . . . I’m lonely. Whenever you cancel nights out I end up staying home with Mum and Dad watching TV. It’s so depressing. This was supposed to be our summer of fun. What happened? Can’t you be friends with two people at once? I know you have found someone who is extra special, and I know you both have a special “bond,” or whatever, that you and I will never have. But we have another bond, we’re best friends. Or does the best friend bond disappear as soon as you meet somebody else? Maybe it does, maybe I just don’t understand that because I haven’t met that “somebody special.” I’m not in any hurry to, either. I liked things the way they were. So maybe Bethany is now your best friend and I have been relegated to just being your “friend.” At least be that to me, Alex. In a few years time if my name ever comes up you will probably say, “Rosie, now there’s a name I haven’t heard in years. We used to be best friends. I wonder what she’s doingnow; I haven’t seen or thought of her in years!” You will sound like my mum and dad when they have dinner parties with friends and talk about old times. They always mention people I’ve never even heard of when they’re talking about some of the most important days of their lives. Yet where are those people now? How could someone who was your bridesmaid 20 years ago not even be someone who you are on talking terms with now? Or in Dad’s case, how could he not know where his own best friend from college lives? He studied with the man for five years! Anyway, my point is (I know, I know, there is one), I don’t want to be one of those easily forgotten people, so important at the time, so special, so influential, and so treasured, yet years later just a vague face and a distant memory. I want us to be best friends forever, Alex. I’m happy you’re happy, really I am, but I feel like I’ve been left behind. Maybe our time has come and gone. Maybe your time is now meant to be spent with Bethany. And if that’s the case I won’t bother sending you this letter. And if I’m not sending this letter then what am I doing still writing it? OK I’m going now and I’m ripping these muddled thoughts up. Your friend, Rosie

I cried because sometimes no matter what you try to hide behind— letters or texts or emails or a busy schedule— life still finds a way to barrel through all the distractions. And life still hurts. Even though it's beautiful.

Something seems wrong in a world where half the e-mail messages sent are urgent. Can everything really be that important?

Little Tony was sitting on a park bench munching on one candy bar after another. After the 6th candy bar a man on the bench across from him said Son you know eating all that candy isn't good for you. It will give you acne rot your teeth and make you fat. Little Tony replied My grandfather lived to be 107 years old. The man asked Did you grandfather eat 6 candy bars at a time Little Tony answered No he minded his own fucking business.

The movies make the brooding guy the hero – the guy with problems the guy who carries a gun, the gun with unresolved anger, the guy with a chip on his shoulder, the guy who’s a vampire – and they tell you that you can have the mythical happy ending with that same brooding guy. But in reality, the brooding guy is cranky. He doesn’t reply to emails. He doesn’t call. He’s only half there when you’re talking to him, and he doesn’t chase you when you run. You feel insecure all the time. You get needy and sad and you hate yourself got being needy. If you don’t know why he’s brooding, you’re shut out. And if you do know why he’s brooding, you’re still shut out. (Because he’s busy brooding.)

Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?

Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. —Dale Carnegie

All the emails I get these days start with sorry but I've been busy, and I don't understand how we can be so busy and then have nothing to say to each other.

Men write more books. Men give more lectures. Men ask more questions after lectures. Men post more e-mail to Internet discussion groups. To say this is due to patriarchy is to beg the question of the behavior's origin. If men control society, why don't they just shut up and enjoy their supposed prerogatives? The answer is obvious when you consider sexual competition: men can't be quiet because that would give other men a chance to show off verbally. Men often bully women into silence, but this is usually to make room for their own verbal display. If men were dominating public language just to maintain patriarchy, that would qualify as a puzzling example of evolutionary altruism—a costly, risky individual act that helps all of one's sexual competitors (other males) as much as oneself. The ocean of male language that confronts modern women in bookstores, television, newspapers, classrooms, parliaments, and businesses does not necessarily come from a male conspiracy to deny women their voice. It may come from an evolutionary history of sexual selection in which the male motivation to talk was vital to their reproduction.

While overpaid CEOs take long vacations and hide behind e-mail autoresponders, some programmer is working eighteen-hour days coding the start-up that will destroy that CEO’s business.

He made it to the front door before he looked back at her. Then his eyes grew wide. “Oh! I almost forgot.” He came back over to her and handed her a card. “These are my numbers, e-mail addresses, business URL, physical address, and mailing address. You know…if you need to get in touch with me.” Get in touch with him? But he left out his social security number, his date of birth, and his high school GPA.

It’s far too rarely stated that the technology industry is not in the business of making people productive. It is only in the business of selling more technology.

We have a very high churn rate, but as soon as we turn on email marketing to our user base, people will come back.” Yes, of course. The reason that people leave our service and don’t come back is that we have not been sending them enough spam. That makes total sense to me, too.

I noticed how utterly indifferent the passengers were to what they were doing, namely, flying through the air. A glance out of the window would have revealed furrowed fields of cloud stained smoke-blue and violet as night and morning changed shifts –- but how were they passing time in First, Business and Coach? Crosswords. In-flight movies. Computer games. E-mail. Creation sprawls like a dewed and willing maiden outside your window awaiting only the lechery of your senses –- and what do you do? Complain about the dwarf cutlery. Plug your ears. Blind you eyes. Discuss Julia Roberts’s hair. Ah, me. Sometimes I think my work is done.

I needed to call him or my parents. Immediately. I rolled my eyes. Couldn't have been that important, because you'd think one of them would've picked up the phone and called me if it had been. That was my family, though. Everyone of them felt as if they should not have to pic up the phone. They were too busy for that, too important. Even my cousin, who apparently had a shit-ton of time to send emails.

Garrett has been the best friend a girl could want, so how could I be so stupid as to think about shutting him out for good? I've been so busy thinking about my unrequited love, I haven't even stopped to consider the other, more important part of our relationship. Friendship. Ignoring him now would make him think I don't care, that I don't want to be friends. I want to get over him, not lose him for good! How must he feel, with me not replying to his texts and e-mails like this? What kind of friend am I?

I cover my eyes with both hands. I think I'm either going to vomit or cry. At the moment, I can't decide which would make me feel better. I part my fingers to look at Matty. "It was only a few emails and texts." "A few?" "And maybe I showed up at ShopRite once or twice when he was getting off work. "Good way to keep busy after a breakup. Hoping incarceration would fill those empty hours?" Matty says.

People who don't check their email before they get into the office in the morning, need not apply for anything.

I flipped it over: Ping Xi's business card with his name, number, e-mail address, and the corniest quotation I'd ever read: "Every act of creation is an act of destruction.—Pablo Picasso

Every posting, message, or email creates an impression, a public persona, from which other people make judgments. We make judgments about others, but how often do we turn that critical analysis on ourselves?

Nobody's going to give you the gift of awesome. Nobody's going to make you good, or great, or amazing, or epic. Nobody's going to make you an expert or an authority or a voice anyone should listen to. Nobody's going to level you up. If you want that next level, take it. Take it for yourself. Grab it. Become it. Claim it. Write a treatise. Create an event. Champion a cause. Build something great. Speak your mind. Make the call. Build the business. Author the book. Send the email. Do it. Do it.

There are any number of reasons to want novels to survive. The way [Jonathan] Franzen thinks about it is that books can do things, socially useful things, that other media can't. He cites -- as one does -- the philosopher Soren Kierkegaard and his idea of busyness: that state of constant distraction that allows people to avoid difficult realities and maintain self-deceptions. With the help of cell phones, e-mail and handheld games, it's easier to stay busy, in the Kierkegaardian sense, than it's ever been. Reading, in its quietness and sustained concentration, is the opposite of busyness. "We are so distracted by and engulfed by the technologies we've created, and by the constant barrage of so-called information that comes our way, that more than ever to immerse yourself in an involving book seems socially useful," Franzen says. "The place of stillness that you have to go to to write, but also to read seriously, is the point where you can actually make responsible decisions, where you can actually engage productively with an otherwise scary and unmanageable world.

Law of the Universe: Nothing happens until something moves. Law of Business: Nothing happens until someone sells something. —Jeb Blount

Write like you speak with the 'rhythms of human speech,' as William Zinsser said, and in as few words as possible. Use action verbs to carry water.

Most people do not see their words as power.

What percentage of your list opens every email because they feel like they know and trust you? A healthy email list has a 20 percent open rate. Target that.

Marketing is not a department Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365. Just as you cannot not communicate, you cannot not market: Every time you answer the phone, it’s marketing. Every time you send an e-mail, it’s marketing. Every time someone uses your product, it’s marketing. Every word you write on your Web site is marketing. If you build software, every error message is marketing. If you’re in the restaurant business, the after-dinner mint is marketing. If you’re in the retail business, the checkout counter is marketing. If you’re in a service business, your invoice is marketing. Recognize that all of these little things are more important than choosing which piece of swag to throw into a conference goodie bag. Marketing isn’t just a few individual events. It’s the sum total of everything you do.

Nobody's going to level you up. If you want that next level, take it. Take it for yourself. Grab it. Become it. Claim it. Write a treatise. Create an event. Champion a cause. Build something great. Speak your mind. Make the call. Build the business. Author the book. Send the email. Do it. Do it. If you fail, big deal. You might write something and nobody might read it. You might build it and nobody might come. You could fail and ruin your life. You could take a chance and end up looking really, really stupid. Boo-fucking-hoo. It doesn't matter.

Now take a look at the cemetery. It is quite difficult to do so because people who fail do not seem to write memoirs, and, if they did, those business publishers I know would not even consider giving them the courtesy of a returned phone call (as to returned e-mail, fuhgedit). Readers would not pay $26.95 for a story of failure, even if you convinced them that it had more useful tricks than a story of success.* The entire notion of biography is grounded in the arbitrary ascription of a causal relation between specified traits and subsequent events. Now consider the cemetery. The graveyard of failed persons will be full of people who shared the following traits: courage, risk taking, optimism, et cetera. Just like the population of millionaires. There may be some differences in skills, but what truly separates the two is for the most part a single factor: luck. Plain luck.

For years I thought, real life was about to begin. For years I thought something big, something grand was going to happen in my life and I would suddenly start feeling happier. I thought what I was living was not my real life, that I was meant to do something else. And one day I would be free of all shackles, I would be free of all my engagements. Then I would embark upon this journey of discovering myself, of being happy, of always being fulfilled. But there was always some unfinished business. There was a bill to be paid, there was a call to be made, and there was an email to be replied to … so, no matter how much I ticked off, there was always some stuff still left. There was always some obstacle on the path of my happiness. One day, it dawned that these obstacles were my life.

Google gets $59 billion, and you get free search and e-mail. A study published by the Wall Street Journal in advance of Facebook’s initial public offering estimated the value of each long-term Facebook user to be $80.95 to the company. Your friendships were worth sixty-two cents each and your profile page $1,800. A business Web page and its associated ad revenue were worth approximately $3.1 million to the social network. Viewed another way, Facebook’s billion-plus users, each dutifully typing in status updates, detailing his biography, and uploading photograph after photograph, have become the largest unpaid workforce in history. As a result of their free labor, Facebook has a market cap of $182 billion, and its founder, Mark Zuckerberg, has a personal net worth of $33 billion. What did you get out of the deal? As the computer scientist Jaron Lanier reminds us, a company such as Instagram—which Facebook bought in 2012—was not valued at $1 billion because its thirteen employees were so “extraordinary. Instead, its value comes from the millions of users who contribute to the network without being paid for it.” Its inventory is personal data—yours and mine—which it sells over and over again to parties unknown around the world. In short, you’re a cheap date.

Yet science articles, like Denise Grady’s piece about the cough, made the Most E-Mailed list more than politics, fashion, or business news. Why? It turns out that science articles frequently chronicle innovations and discoveries that evoke a particular emotion in readers. That emotion? Awe.

Tasks are the real-world activities people think of when planning, conducting, or recalling their day. That can mean things like brushing their teeth, preparing breakfast, reading a newspaper, taking a child to school, responding to e-mail messages, making a sales call, attending a lecture or a business meeting, having lunch with a colleague from work, helping a child with homework, coaching a soccer team, and watching a TV program. Some tasks are mundane, some complex.

In 2019, I advised a large global B2B company to ban the job title ‘salesperson’, to stop using the term ‘sales’ and replace it with a ‘partnerships’ team. More people responded to their emails, and their sales rose by 31 per cent. As I suspected, a job title with the word ‘sales’ in it, primes the people you contact to believe you’re going to pester them to buy something they don’t want – conversely, the framing of the word ‘partner’ suggests the person is on your team.

Trump’s pick for secretary of state? Rex Tillerson, a figure known and trusted in Moscow, and recipient of the Order of Friendship. National security adviser? Michael Flynn, Putin’s dinner companion and a beneficiary of undeclared Russian fees. Campaign manager? Paul Manafort, longtime confidant to ex-Soviet oligarchs. Foreign policy adviser? Carter Page, an alleged Moscow asset who gave documents to Putin’s spies. Commerce secretary? Wilbur Ross, an entrepreneur with Russia-connected investments. Personal lawyer? Michael Cohen, who sent emails to Putin’s press secretary. Business partner? Felix Sater, son of a Russian American mafia boss. And other personalities, too. It was almost as if Putin had played a role in naming Trump’s cabinet. The U.S. president, of course, had done the choosing. But the constellation of individuals, and their immaculate alignment with Russian interests, formed a discernible pattern, like stars against a clear night sky. A pattern of collusion.

Keep your mind clear to create simple solutions. Remove any distractions, like the TV, email prompts, unnecessary interruptions or telephone calls.

He’s very private now,” commented Brian. “He communicates by emails when there’s a business discussion, but that’s it.

if your organization uses e-mail, a lot more people know what’s going on in your business than did before, and they know it a lot faster than they used to.

Kids are kids...They do stupid stuff. The thing you guys don't understand is that with this email business, there is no such thing as confidentiality anymore.

History was once rewritten by the victors. Now we write our own immutable histories with every email, text, and post.

Emails are viewed as an essential historical record of an organization. A record that cannot be expunged must be created with care or not created at all.

If you want privacy on any digital channel (and this includes your own email!), don’t be a part of an online social network.

For every opinion, there is an equal and opposite opinion.

You seemed busy, Didn’t want to interfere.” I was replying to an urgent email.” I doubt it. I think he was writing the next great American novel.

We work in a first-draft culture. Type an e-mail. Send. Write a blog entry. Post. Whip up some slides. Speak. But it’s in crafting and recrafting—in iteration and rehearsal—that excellence emerges.

For each article, Upworthy writes a minimum of 25 different headlines. Then the company does various A/B tests with its subscription lists to see which headline led to the most e-mail opens and the most shares.

Whenever Mark takes over the explaining, Brockhoff drops back and takes out her phone. She does not seem rude, just grindingly busy and determined to stay on top of her day. I see her come and go in my peripheral vision, pacing, answering email. She gives the impression of someone for whom idleness is almost physically unbearable. She is gorgeous, articulate, fast-moving, powerful. Lesser humans left blinking in her wake. Brockhoff

An email cannot be ignored. You may wish an email was not sent to you, because you learned what you did not want to know, but it must be acted upon because there is now a permanent record linking you to that information.

Maybe we should be looking at how we live, and how our minds weren’t made for the lives we lead. Human brains – in terms of cognition and emotion and consciousness – are essentially the same as they were at the time of Shakespeare or Jesus or Cleopatra or the Stone Age. They are not evolving with the pace of change. Neolithic humans never had to face emails or breaking news or pop-up ads or Iggy Azalea videos or a self-service checkout at a strip-lit Tesco Metro on a busy Saturday night. Maybe instead of worrying about upgrading technology and slowly allowing ourselves to be cyborgs we should have a little peek at how we could upgrade our ability to cope with all this change.

A single employee, with one message, can succinctly capture the essence of a corporation the same way an iconic photograph captures a moment. Unfortunately, it is usually the negative massages that are published or used in lawsuits.

When you hold the hand of a child, invest one hundred percent of yourself in the act of holding her hand. When you hug your partner, do the same. Forget everything else. Be totally present, totally alive in the act of hugging. This is the opposite of the way we’ve been trained to lead our lives and run our businesses. We’ve been taught to do many things at once. We answer an e-mail while we talk on the phone; while in a meeting for one project, we work on our notes for another project. Every new technology promises to help us do more things at once. Now we can send e-mail while listening to music, talking on the phone, and taking a picture, all with the same device. With your energy that dispersed, where is your power?

Create mode is when you’re imaginative, creative, and open to new ideas. Edit mode is when you are logical, regulated, and analytical. Most of us constantly switch back and forth between the two within a given piece of work, like when we write an email. You write a small part, read it, make edits, and then write some more. The major issue is that your editor brain gets in the way of your creator brain. It stops the flow, which can remove the potential of amazing thoughts that you didn’t even know exist in your head from ever coming out. You need these thoughts to surface during this experiment, but your editor brain can get in the way because it’s too focused on making everything right or perfect. Thinking puts your editor brain into the driver’s seat.

You are allowed to send “unsolicited” emails to businesses. Here are the three core guidelines: The subject and header must not be misleading. You must have a valid physical address in your email. You must include a way to opt-out from future communications.

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People act in ways to maximize their self-interest within a company, so create incentives that align employee's objectives with the organization's mission statement. Reward compliance with core values as much as profitability, especially in the face of competitive pressures.

I always advise sending your best Content Email (free course, best articles or videos, content most useful for your audience, etc.) in the beginning. The reason is simple. For each subscriber, open rates usually start high, then decline after a few emails. So show subscribers your best work to minimize that decline.

In this way the extortion game is similar to the economics of sending spam e-mail. When receiving an e-mail promising a share of a lost Nigerian inheritance or cheap Viagra, nearly everyone clicks delete. But a tiny number takes the bait. Computer scientists at the University of California–Berkeley and UC–San Diego hijacked a working spam network to see how the business operated. They found that the spammers, who were selling fake “herbal aphrodisiacs,” made only one sale for every 12.5 million e-mails they sent: a response rate of 0.00001 percent. Each sale was worth an average of less than $100. It doesn’t look like much of a business. But sending out the e-mails was so cheap and easy—it was done using a network of hijacked PCs, which the fraudsters used free of charge—that the spammers made a healthy profit. Pumping out hundreds of millions of e-mails a day, they had a daily income of about $7,000, or more than $2.5 million a year, the researchers figured.3

I’m not in the advice business. However, people have been sending increasing amounts of books / videos / manuscripts / poems / photographs / artworks / long raving emails describing plans for certain masterpieces. Mostly this is a pleasure, but I would like to take the opportunity to offer one piece of advice to young artists and writers. Be disciplined. Be hard on yourself. Remember that you are competing with some of the greatest minds in history. If you are a painter, for example, you are entering into a race where Michelangelo and Picasso already have leads. Ask yourself if you have done everything you can, everything in your power, to compete with those guys. It’s not a matter of painting like them or of conceiving of art like them. You can do your own thing. It’s a matter of pushing yourself, the way they pushed themselves, to do in art what no one else could do. Why accept anything less of yourself? Wittgenstein: “What you have achieved cannot mean more to others than it does to you. Whatever it has cost you, that’s what they’ll pay.

I am busy. That phrase is the curse of our time. We are all busy, of course, but it's regarded as a boast, a badge of honour to be busy "I'm so busy! I've got 300 emails! Admire me!" Busy, busy, busy, all the bloody time. Being busy makes it difficult to find time for adventure, difficult to find time for ourselves and for some fallow time in the wilderness.

Rowdy could be so crazy-funny-disgusting. The Reardan kids were so worried about grades and sports and THEIR FUTURES that they sometimes acted like repressed middle-aged business dudes with cell phones stuck in their small intestines. Rowdy was the opposite of repressed. He was exactly the kind of kid who would e-mail his bare ass (and bare everything else) to the world.

Soon after, you learn that most of the world doesn't necessarily care about what you think. It sounds harsh, but it's true. As the writer Steven Pressfield says, "It's not that people are mean or cruel, they're just busy." This is actually a good thing, because you want attention only after you're doing really good work. There's no pressure when you're unknown. You can do what you want. Experiment. Do things just for the fun of it. When you're unknown, there's nothing to distract you from getting better. No public image to manage. No huge paycheck on the line. No stock-holders. No e-mails from your agent. No hangers-on. You'll never get that freedom back again once people start paying you attention, and especially not once they start paying you money. Enjoy your obscurity while it lasts. Use it.

What works to generate flows of new leads: Trial-and-error in lead generation (requires patience, experimentation, money). “Marketing through teaching” via regular webinars, white papers, email newsletters and live events, to establish yourself as the trusted expert in your space (takes lots of time to build predictable momentum). Patience in building great word-of-mouth (the highest value lead generation source, but hardest to influence). Cold Calling 2.0: By far the most predictable and controllable source of creating new pipeline, but it takes focus and expertise to do it well. Luckily, you are holding the guide to the process in your hands right now. Building an excited partner ecosystem (very high value, very long time-to-results). PR: It’s great when, once in awhile, it generates actual results!

Everyone has their own particular way of communicating. If you’re someone who thinks better in isolation, then be honest with other team members. Tell them you don’t always work best in a team setting, but you will follow up each meeting with a number of ideas after you’ve had time to think. A simple follow-up email filled with suggestions can be a nice way to tie together what was discussed at a meeting, while providing a fresh perspective on the topic.

Eating for us was spontaneous and based solely on what mood we were in when we were 5 minutes away from eating time. But my life was so busy, what could I do about it? As luck would have it, the email from FlyLady this morning was about Menu Planning. I remembered reading something in her book about it. This email was about spontaneous eating leading to an unhealthy lifestyle. It’s like FlyLady was a “fly” on my wall with special insight into my life! Whoa-oh!

In knowledge work, when you agree to a new commitment, be it a minor task or a large project, it brings with it a certain amount of ongoing administrative overhead: back-and-forth email threads needed to gather information, for example, or meetings scheduled to synchronize with your collaborators. This overhead tax activates as soon as you take on a new responsibility. As your to-do list grows, so does the total amount of overhead tax you’re paying. Because the number of hours in the day is fixed, these administrative chores will take more and more time away from your core work, slowing down the rate at which these objectives are accomplished. At moderate workloads, this effect might be frustrating: a general sense that completing your work is taking longer than it should. As your workload increases, however, the overhead tax you’re paying will eventually pass a tipping point, beyond which logistical efforts will devour so much of your schedule that you cannot complete old tasks fast enough to keep up with the new. This feedback loop can quickly spiral out of control, pushing your workload higher and higher until you find yourself losing your entire day to overhead activities: meeting after meeting conducted against a background hum of unceasing email and chat. Eventually the only solution becomes to push actual work into ad hoc sessions added after hours—in the evenings and early mornings, or over the weekend—in a desperate attempt to avoid a full collapse of all useful output. You’re as busy as you’ve ever been, and yet hardly get anything done.

Rolf Ekeus came round to my apartment one day and showed me the name of the Iraqi diplomat who had visited the little West African country of Niger: a statelet famous only for its production of yellowcake uranium. The name was Wissam Zahawi. He was the brother of my louche gay part-Kurdish friend, the by-now late Mazen. He was also, or had been at the time of his trip to Niger, Saddam Hussein's ambassador to the Vatican. I expressed incomprehension. What was an envoy to the Holy See doing in Niger? Obviously he was not taking a vacation. Rolf then explained two things to me. The first was that Wissam Zahawi had, when Rolf was at the United Nations, been one of Saddam Hussein's chief envoys for discussions on nuclear matters (this at a time when the Iraqis had functioning reactors). The second was that, during the period of sanctions that followed the Kuwait war, no Western European country had full diplomatic relations with Baghdad. TheVatican was the sole exception, so it was sent a very senior Iraqi envoy to act as a listening post. And this man, a specialist in nuclear matters, had made a discreet side trip to Niger. This was to suggest exactly what most right-thinking people were convinced was not the case: namely that British intelligence was on to something when it said that Saddam had not ceased seeking nuclear materials in Africa. I published a few columns on this, drawing at one point an angry email from Ambassador Zahawi that very satisfyingly blustered and bluffed on what he'd really been up to. I also received—this is what sometimes makes journalism worthwhile—a letter from a BBC correspondent named Gordon Correa who had been writing a book about A.Q. Khan. This was the Pakistani proprietor of the nuclear black market that had supplied fissile material to Libya, North Korea, very probably to Syria, and was open for business with any member of the 'rogue states' club. (Saddam's people, we already knew for sure, had been meeting North Korean missile salesmen in Damascus until just before the invasion, when Kim Jong Il's mercenary bargainers took fright and went home.) It turned out, said the highly interested Mr. Correa, that his man Khan had also been in Niger, and at about the same time that Zahawi had. The likelihood of the senior Iraqi diplomat in Europe and the senior Pakistani nuclear black-marketeer both choosing an off-season holiday in chic little uranium-rich Niger… well, you have to admit that it makes an affecting picture. But you must be ready to credit something as ridiculous as that if your touching belief is that Saddam Hussein was already 'contained,' and that Mr. Bush and Mr. Blair were acting on panic reports, fabricated in turn by self-interested provocateurs.

Demographics 30 points based on manual Prospect review 0-8 points based on title Source and Offer Website leads source: +7 Thought leadership offer: -5 Behavioral Engagement: Visit any webpage or open any email: +1 Watch demos: +5 each Register for webinar: +5 Attend webinar: +5 Download thought leadership: +5 Download Marketo reviews: +12 More than 8 pages in one visit: +7 Visit website 2x in one week: +8 Search for “Marketo”: +15 Visit pricing pages: +5 Visit careers pages: -10 (I especially love this one!) No Activity in One Month: Score >30: -15 points Score 0 to 30: -5 points

Why is networking not working? My answer is simple. Many business owners don’t have a system in place to leverage their networking. Their time, effort and money spirals down the drain because they lack follow up. Instead of returning to your office, checking the email, and losing that business card in a graveyard box of business cards, continue connecting with your new acquaintance. One basic tip: Connect on social media within two days of meeting them. Personalize your message to them reminding them where you met. When you add this step, watch as your network expands exponentially.

The Web Site Web sites suffer the same problem as most brochures. They are mostly ego pieces touting your greatness. In contrast, a Web site that offers information of value to your prospects can be a community, a place where your prospects go to look at new things, to get information, to interact with you, and to get to know you better. Have free articles, free education, free sound bites, and free insights. Once prospects have registered with your shy yes page, connect them to the rest of your world with a follow-up email or with a click-through at some point after the shy yes page. Remember, the goal is to create a marketing

Life is a tiring business indeed. Soy sauce runs out. Milk runs out. Dishwashing detergent runs out. Lancôme lipsticks—I thought I had stockpiled several years' worth—run out. Dust underneath the dining table becomes dust balls. Newspapers and magazines pile up, and so does laundry. E-mail and junk mail keep coming. When occasion demands, I make myself presentable and I present myself. I listen to my sister's same old complaints on the phone. I withdraw money for my elderly mother, whose tongue works fine but whose body is a mess. I contact her caseworker. And now I have reached a stage in life when my own health is prone to betray me.

The individual is becoming a tiny chip inside a giant system that nobody really understands. Every day I absorb countless data bits through emails, phone calls and articles; process the data; and transmit back new bits through more emails, phone calls and articles. I don’t really know where I fit into the greater scheme of things, or how my bits of data connect with the bits produced by billions of other humans and computers. I don’t have time to find out, because I am too busy answering all the emails. And as I process more data more efficiently – answering more emails, making more phone calls and writing more articles – so I flood the people around me with even more data.

The opposite of spare time is, I guess, occupied time. In my case I still don’t know what spare time is because all my time is occupied. It always has been and it is now. It’s occupied by living. An increasing part of living, at my age, is mere bodily maintenance, which is tiresome. But I cannot find anywhere in my life a time, or a kind of time, that is unoccupied. I am free, but my time is not. My time is fully and vitally occupied with sleep, with daydreaming, with doing business and writing friends and family on email, with reading, with writing poetry, with writing prose, with thinking, with forgetting, with embroidering, with cooking and eating a meal and cleaning up the kitchen, with construing Virgil, with meeting friends, with talking with my husband, with going out to shop for groceries, with walking if I can walk and traveling if we are traveling, with sitting Vipassana sometimes, with watching a movie sometimes, with doing the Eight Precious Chinese exercises when I can, with lying down for an afternoon rest with a volume of Krazy Kat to read and my own slightly crazy cat occupying the region between my upper thighs and mid-calves, where he arranges himself and goes instantly and deeply to sleep. None of this is spare time. I can’t spare it. What is Harvard thinking of? I am going to be eighty-one next week. I have no time to spare.

Was it as scary for you as it is for me? Falling for Sawyer?” “Not really, no.” She shakes her head. “I’m sure I had some of the same worries, everyone does. But I’m a leaper. You’re a thinker. We process things differently.” “You didn’t have a panic attack and run away?” I ask sarcastically. “No,” she muses. “Not even that time he refused to have sex with me.” “That was your first date, Everly. And you did have sex,” I remind her. I know, because I heard about it for a week. “Whew.” She blows out a breath. “It was a tough few hours though. How is Boyd’s POD by the way? Can we talk about that?” She leans forward on the couch, looking at me expectantly. “Um, no. I don’t think so.” She shrugs good-naturedly then changes the subject back to me. “Chloe, why didn’t you tell me you were struggling with your anxiety? You know I’m never too busy for you, no matter how many husbands or children I have.” “You have one husband, babe,” Sawyer says, walking into the room at that moment. “You’re still the one, baby.” “We’ve been married for three months, Everly. I sure as hell better still be the one.” “Sawyer,” she sighs. “I was trying to have a moment, okay? Work with me.” “Next time, try waiting more than a day after downloading Shania Twain’s greatest hits to your iPod. You do realize the receipts come to my email, don’t you?” “Um.” Everly looks away and scrunches her nose. “No?” “You’ve been on quite the 90’s love ballads kick this week. Which is weird, because you’re not old enough to have owned the CD’s those songs were originally released on.” He looks at her with amused interest. “What’s a CD?” She blinks at Sawyer dramatically. “Cute. Keep it up.” “Nineties music is all the rage with the millennials,” she tells him with a shrug. “I saw a blog post about it.” “Don’t worry, sweets. We’ll beat the odds together.” He winks and she scowls. “You’re still the only one I dream of,” he calls as he walks into the kitchen and grabs a bottle of water. “See! I don’t even care that you lifted that from a song. It still gave me all the feels!

Lavabit was an e-mail service that offered more security privacy than the large corporate e-mail services most of us use. It was a small company, owned and operated by a programmer named Ladar Levison, and it was popular among the tech-savvy. It had half a million users, Edward Snowden amongst them. Soon after Snowden fled to Hong Kong in 2013, Levison received a National Security Letter demanding that the company turn over the master encryption key that protected all of Lavabit’s users—and then not tell any of its customers that they could be monitored. Levison fought this order in court, and when it became clear that he had lost, he shut down his service rather than deceive and compromise his customers. The moral is clear. If you run a business, and the FBI or the NSA wants to turn it into a mass surveillance tool, it believes that it is entitled to do so, solely on its own authority. The agency can force you to modify your system. It can do it all in secret and then force your business to keep that secret. Once it does that, you no longer control that part of your business. If you’re a large company, you can’t shut it down. You can’t realistically terminate part of your service. In a very real sense, it is not your business anymore. It has become an arm of the vast US surveillance apparatus, and if your interest conflicts with the agency’s, the agency wins. Your business has been commandeered.

received a message on LinkedIn from an IBM executive who wrote, “Pat, I’ve been at IBM for a while and I have been following your content for a few years. I make good money, but I really want to be an entrepreneur. However, I have a wife and three kids and I’m kind of worried about them. What should I do?” We emailed back and forth for a while, and I asked him questions about who he wanted to be. He began to see that intrapreneurship looked like the ideal choice for him. This is when you’re part of a company and create a new business unit, lead a new initiative, or work out incentives that reward you for driving growth and innovation. In some cases, it might just mean being so indispensable that a company has to pay you equity to retain you.

The primarily thing to know about stress is that it primarily comes from not taking action over something that you can have some control over . Stress comes from ignoring things that you should not be ignoring. If you find that some particular thing is causing you to have stress, that should be a warning flag for you . What it means is if that there is something which you have not completely identified yet in your conscious mind, that is bothering you and if you have not taken any action against it, once as soon as you start writing the first email , text or a phone call to address the situation , it incredibly relieves your stress even if that problem is not resolved . That works for your job, business, relation or anything that may stress you out.

More Kindle eBooks by Steve Outsourcing Mastery – How to Build a Thriving Internet Business with an Army of Freelancers Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset Your First $1000 – How to Start an Online Business that Actually Makes Money How to Write a Nonfiction eBook in 21 Days – That Readers LOVE! How to Write Great Blog Posts that Engage Readers  My Blog Traffic Sucks! 8 Simple Steps to Get 100,000 Blog Visitors Without Working 8 Days a Week How to Discover Best Selling Amazon Kindle Nonfiction Book Ideas Is $.99 the New Free? The Truth About Launching and Pricing Your Kindle Books Make Money Online – How I Made an Extra $1,187.66 from a 4-Minute YouTube Video Internet Lifestyle Productivity: Master Time. Increase Profits. Enjoy LIFE!

In the longer term, by bringing together enough data and enough computing power, the data giants could hack the deepest secrets of life, and then use this knowledge not just to make choices for us or manipulate us but also to reengineer organic life and create inorganic life-forms. Selling advertisements may be necessary to sustain the giants in the short term, but tech companies often evaluate apps, products, and other companies according to the data they harvest rather than according to the money they generate. A popular app may lack a business model and may even lose money in the short term, but as long as it sucks data, it could be worth billions.4 Even if you don’t know how to cash in on the data today, it is worth having it because it might hold the key to controlling and shaping life in the future. I don’t know for certain that the data giants explicitly think about this in such terms, but their actions indicate that they value the accumulation of data in terms beyond those of mere dollars and cents. Ordinary humans will find it very difficult to resist this process. At present, people are happy to give away their most valuable asset—their personal data—in exchange for free email services and funny cat videos. It’s a bit like African and Native American tribes who unwittingly sold entire countries to European imperialists in exchange for colorful beads and cheap trinkets. If, later on, ordinary people decide to try to block the flow of data, they might find it increasingly difficult, especially as they might come to rely on the network for all their decisions, and even for their healthcare and physical survival.

Genisys, a Google Adwords-certified leading Digital Marketing Agency is operating multi facet digital services throughout India specializing in Web development, Web design, Software development, Digital marketing services which include-SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC(Pay Per Click), Email marketing, Content marketing, Mobile marketing, Affiliate marketing, Brand marketing and promotion, inbound marketing, Local Business Marketing, Business listing solution, Video brochure, Ecommerce solution, CRM service, Reputation Management, Online Presence analysis, Conversion Rate Optimization, Goggle service and so on to keep up with the high-tech advanced digital world and connecting the clients goal to reality through creative designers, digital strategists and specialized innovative team.

What works to generate flows of new leads: Trial-and-error in lead generation (requires patience, experimentation, money). “Marketing through teaching” via regular webinars, white papers, email newsletters and live events, to establish yourself as the trusted expert in your space (takes lots of time to build predictable momentum). Patience in building great word-of-mouth (the highest value lead generation source, but hardest to influence). Outbound Prospecting (aka "Cold Calling 2.0"):: By far the most predictable and controllable source of creating new pipeline, but it takes focus and expertise to do it well. Luckily, you are holding the guide to the process in your hands right now. Building an excited partner ecosystem (very high value, very long time-to-results). PR: It’s great when, once in a while, it generates actual results!

Be Stingy with Your Time Your time is the most valuable commodity you have – be extremely stingy about it! In fact, time is your biggest asset. To achieve business minimalism, you have to treat time like something tangible. It’s not an unlimited resource, as we only have 24 hours a day. It’s not something you can give to everyone. It’s not something we can get back once it’s gone. Before you say yes to anything, figure out if it contributes to your goals or is an unnecessary time-waster. Choose to communicate by email instead of meeting for lunch. Don’t join business groups if it doesn’t contribute to your bottom line. Don’t volunteer to be on a board if it doesn’t move your business forward. I like doing those things, but I don’t need to do them. It’s up to us to figure out what our priorities are, and focus on those things first. If you focus on unnecessary time-wasters first, you won’t reach your goals. It’s really that simple. I

If you haven’t sent them an email yet, send an email as soon as you leave them the voicemail—give them more than one way to get back to you. Example 1: “Hi John, this is Aaron Ross from Salesforce.com. My number is 555-555-5555. John, I sent you an email a couple of days ago and hadn’t heard back, and I was hoping you could give me a quick courtesy response. I’ll resend it here in a minute. Again, Aaron Ross, 555-555-5555. Thank you and have a great day.” Example 2: “Hi John, this is Aaron Ross from Salesforce.com. My number is 555-555-5555. John, I’m calling to follow up on the email I sent you, I’d love to hear either way if you can please help me out or not. Again, Aaron Ross, 555-555-5555. Thank you and have a great day.” Example 3: (the mysterious version): “Hi John, this is Aaron Ross following up. My number is 555-555-5555. I’m free after 3pm today. Again, Aaron Ross, from Salesforce.com, 555-555-5555. Thanks and have a great day.

When I started my marketing company, I fell into the same trap most entrepreneurs do in the early stages of their business. Desperate for sales I created page after page on my website, offering everything and anything from logo design and email marketing to Google AdWords and SEO. It was only when I stripped all of this noise away and focused almost exclusively on Google AdWords and PPC marketing that things started to happen for me. It was easier to rank my website on Google because the whole website was optimised around specific niche keywords. It was easier to close customers, because they wanted professional PPC services and I could demonstrate with little effort that I was a PPC specialist. In most cases I didn't even need to demonstrate this point because 5 seconds spent on my website would tell the client that my whole business was Google AdWords PPC. By making it look like the only thing I specialised in was PPC consultancy, I cornered the market in every channel my services were advertised.   But

Rather, productivity is about making certain choices in certain ways. The way we choose to see ourselves and frame daily decisions; the stories we tell ourselves, and the easy goals we ignore; the sense of community we build among teammates; the creative cultures we establish as leaders: These are the things that separate the merely busy from the genuinely productive. We now exist in a world where we can communicate with coworkers at any hour, access vital documents over smartphones, learn any fact within seconds, and have almost any product delivered to our doorstep within twenty-four hours. Companies can design gadgets in California, collect orders from customers in Barcelona, email blueprints to Shenzhen, and track deliveries from anywhere on earth. Parents can auto-sync the family’s schedules, pay bills online while lying in bed, and locate the kids’ phones one minute after curfew. We are living through an economic and social revolution that is as profound, in many ways, as the agrarian and industrial revolutions of previous eras. These advances in communications and technology are supposed to make our lives easier. Instead, they often seem to fill our days with more work and stress. In part, that’s because we’ve been paying attention to the wrong innovations. We’ve been staring at the tools of productivity—the gadgets and apps and complicated filing systems for keeping track of various to-do lists—rather than the lessons those technologies are trying to teach us. There are some people, however, who have figured out how to master this changing world. There are some companies that have discovered how to find advantages amid these rapid shifts. We now know how productivity really functions. We know which choices matter most and bring success within closer reach. We know how to set goals that make the audacious achievable; how to reframe situations so that instead of seeing problems, we notice hidden opportunities; how to open our minds to new, creative connections; and how to learn faster by slowing down the data that is speeding past us.

Ten Questions People Ask About Difficult Conversations 1. It sounds like you’re saying everything is relative. Aren’t some things just true, and can’t someone simply be wrong?   2. What if the other person really does have bad intentions – lying, bullying, or intentionally derailing the conversation to get what they want?   3. What if the other person is genuinely difficult, perhaps even mentally ill?   4. How does this work with someone who has all the power – like my boss?   5. If I’m the boss/parent, why can’t I just tell my subordinates/ children what to do?   6. Isn’t this a very American approach? How does it work in other cultures?   7. What about conversations that aren’t face-to-face? What should I do differently if I’m on the phone or e-mail?   8. Why do you advise people to “bring feelings into the workplace”? I’m not a therapist, and shouldn’t business decisions be made on the merits?   9. Who has time for all this in the real world? 10. My identity conversation keeps getting stuck in either-or: I’m perfect or I’m horrible. I can’t seem to get past that. What can I do?

The individual is becoming a tiny chip inside a giant system that nobody really understands. Every day I absorb countless data bits through emails, phone calls and articles; process the data; and transmit back new bits through more emails, phone calls and articles. I don’t really know where I fit into the great scheme of things, and how my bits of data connect with the bits produced by billions of other humans and computers. I don’t have time to find out, because I am too busy answering all the emails. And as I process more data more efficiently – answering more emails, making more phone calls and writing more articles – so the people around me are flooded by even more data. This relentless flow of data sparks new inventions and disruptions that nobody plans, controls or comprehends. No one understands how the global economy functions or where global politics is heading. But no one needs to understand. All you need to do is answer your emails faster – and allow the system to read them. Just as free-market capitalists believe in the invisible hand of the market, so Dataists believe in the invisible hand of the data flow.

I suggest you stand slowly and walk out with my men,” Zrakovi said, tapping a napkin against his lying, two-faced mouth and putting a twenty on the table to cover the drinks. “If you make a scene, innocent humans will be injured. I have a Blue Congress cleanup team in place, however, so if you want to fight in public and damage a few humans, knock yourself out. It will only add to your list of crimes.” I stood slowly, gritting my teeth when Squirrel Chin patted me down while feeling me up and making it look like a romantic moment. He’d been so busy feeling the naughty bits that he missed both Charlie, sitting in my bag next to my foot, and the dagger attached to my inner forearm. Idiot. Alex would never have been so sloppy. If Alex had patted me down, he’d have found not only the weapons but also the portable magic kit. From the corner of my eye, I saw a tourist taking mobile phone shots of us. He’d no doubt email them to all his friends back home with stories of those crazy New Orleanians and their public displays of affection. I considered pretending to faint, but I was too badly outnumbered for it to work. Like my friend Jean Lafitte, whose help I could use about now, I didn’t want to try something unless it had a reasonable chance at succeeding. I also didn’t want to pull Charlie out and risk humans getting hurt. “Walk out the door onto Chartres and turn straight toward the cathedral.” Zrakovi pulled his jacket aside enough for me to see a shoulder holster. I hadn’t even known the man could hold a gun, although for all I knew about guns it could be a water pistol. The walk to the cathedral transport was three very long city blocks. My best escape opportunity would be near Jackson Square. When the muscular goons tried to turn me left toward the cathedral, I’d try to break and run right toward the river, where I could get lost among the wharves and docks long enough to draw and power a transport. Of course in order to run, I’d have to get away from the clinch of Dreadlocks and Squirrel Chin. Charlie could take care of that. I slipped the messenger bag over my head slowly, and not even Zrakovi noticed the stick of wood protruding from the top by a couple of inches. Not to be redundant, but . . . idiots. None of us spoke as we proceeded down Chartres Street, where, to our south, the clouds continued to build. The wind had grown stronger and drier. The hurricane was sucking all the humidity out of the air, all the better to gain intensity. I hoped Zrakovi, a Bostonian, would enjoy his first storm. I hoped a live oak landed on his head.

No”-oriented email question to reinitiate contact: “Have you given up on settling this amicably?” 2.​A statement that leaves only the answer of “That’s right” to form a dynamic of agreement: “It seems that you feel my bill is not justified.” 3.​Calibrated questions about the problem to get him to reveal his thinking: “How does this bill violate our agreement?” 4.​More “No”-oriented questions to remove unspoken barriers: “Are you saying I misled you?” “Are you saying I didn’t do as you asked?” “Are you saying I reneged on our agreement?” or “Are you saying I failed you?” 5.​Labeling and mirroring the essence of his answers if they are not acceptable so he has to consider them again: “It seems like you feel my work was subpar.” Or “. . . my work was subpar?” 6.​A calibrated question in reply to any offer other than full payment, in order to get him to offer a solution: “How am I supposed to accept that?” 7.​If none of this gets an offer of full payment, a label that flatters his sense of control and power: “It seems like you are the type of person who prides himself on the way he does business—rightfully so—and has a knack for not only expanding the pie but making the ship run more efficiently.” 8.​A long pause and then one more “No”-oriented question: “Do you want to be known as someone who doesn’t fulfill agreements?

With a sigh of resignation, I dial Ryder’s number. Exactly seven minutes later, he knocks on the door. Ryder to the rescue. I resist the urge to look around for his white horse. “Okay, where is he?” he asks with a frown. His hair is wet, his T-shirt clinging damply to his skin. I’d either caught him in the shower or in the pool. Probably the pool, since he smells vaguely of chlorine. I hook a thumb toward the living room. “In there. Passed out on the couch.” He looks at me sharply. “You haven’t been drinking, have you?” He’s lucky I don’t slap him. “I was sitting upstairs in my room, minding my own business, when he showed up at the door. What do you think? Asshat,” I add under my breath. His brow furrows. “What was that?” “Nothing. C’mon. Get him out of there before he makes a mess.” “What about his car?” I shrug. “I’ll drive it school tomorrow and get a ride home from Lucy or something.” “I’ll drive you home,” he offers. Correction: he asserts--arrogantly, as if he’s used to giving orders. “We need to go get those tarps and sandbags anyway.” “How did you…?” I trail off as the answer dawns on me. “My dad e-mailed you, didn’t he?” “Called me, actually. We’ll go after school tomorrow. After practice,” he amends. “Yeah. Fine, whatever.” Truthfully, I wasn’t looking forward to lugging sandbags by myself. I wasn’t even sure how I was going to fit them in my little Fiat. Problem solved. Now to solve my other problem--the one lying on my couch.

Yes,” her boss responded, “one for us and one for the customer.” “I’m sorry, so you are saying that the client is asking for a copy and we need a copy for internal use?” “Actually, I’ll check with the client—they haven’t asked for anything. But I definitely want a copy. That’s just how I do business.” “Absolutely,” she responded. “Thanks for checking with the customer. Where would you like to store the in-house copy? There’s no more space in the file room here.” “It’s fine. You can store it anywhere,” he said, slightly perturbed now. “Anywhere?” she mirrored again, with calm concern. When another person’s tone of voice or body language is inconsistent with his words, a good mirror can be particularly useful. In this case, it caused her boss to take a nice, long pause—something he did not often do. My student sat silent. “As a matter of fact, you can put them in my office,” he said, with more composure than he’d had the whole conversation. “I’ll get the new assistant to print it for me after the project is done. For now, just create two digital backups.” A day later her boss emailed and wrote simply, “The two digital backups will be fine.” Not long after, I received an ecstatic email from this student: “I was shocked! I love mirrors! A week of work avoided!” Mirroring will make you feel awkward as heck when you first try it. That’s the only hard part about it; the technique takes a little practice. Once you get the hang of it, though, it’ll become a conversational Swiss Army knife valuable in just about every professional and social setting.

Con il termine Personal Branding si definisce il processo di creazione e gestione del proprio Brand, inteso non solo dal punto di vista professionale ma anche come somma di tutti quegli elementi che rendono unica una persona. Il Personal Branding è il vero motivo per cui un cliente, un datore di lavoro o un partner sceglie te al posto di un altro, un tuo progetto in luogo di quello di un tuo competitor. In ogni riunione, telefonata, email, tutti gli scambi che intercorrono con altre persone servono a creare, rafforzare o modificare la tua immagine. Bastano pochi secondi per trasmettere una prima impressione. Ma non è questo che conta, è quello che riuscirai a fare di questa impressione che determinerà il tuo successo. Tutte queste dinamiche assumono nuove prospettive in Internet. Prova a googlare il tuo nome e guarda cosa succede. Ora immagina partner, colleghi, clienti attuali e potenziali, conoscenti e amici che fanno lo stesso. Riesci a comunicare la tua professionalità, coerenza e personalità? La Rete è il nuovo ufficio di collocamento! Facebook, MySpace, Twitter, LinkedIn, Xing: esistono servizi dove si incontrano i migliori professionisti di ogni settore e spazi nei quali le persone si incontrano, dialogano costantemente, fanno business. Essere consapevole e riuscire a gestire al meglio la tua immagine e il tuo Brand online, rafforzerà la tua reputazione e aiuterà la tua rete di contatti a crescere. Se sarai in grado di cogliere questa opportunità, migliorerai di molto il tuo percorso di carriera, la possibilità di fare business, di confrontare idee e progetti e raggiungere i tuoi obiettivi.

Changing Expectations by Estimating Probability A step in correcting your inaccurate expectations is to figure out how likely it is that what you fear will occur. Here are four ways to estimate the probability of an event: 1. Remember past experiences. If you are afraid that no one will speak with you at the party, think about other parties you have attended. Have you ever been to a social gathering where no one spoke to you? Chances are that you probably have not. 2. Look at general rules. If you are worried about spilling something, look at your general experience with how people deal with spills. When someone else spilled, did everyone laugh and gossip about that person? Most likely, they didn’t. Spills happen all the time, especially at parties where people are carrying food and drinks. The general rule about spills is that they are usually cleaned up quickly without much fuss. 3. Think about alternate explanations. What you expect is only one possibility. There are also many other possibilities for why something happens. For instance, if a friend from summer camp stops e-mailing you, you might think he or she has decided you are not a good friend. However, there are many other possibilities. He or she simply may be very busy or maybe he or she has forgotten that you wrote last. 4. Practice role reversal. This is one of the best methods for realizing how critical you are of yourself. Pretend that whatever you fear actually happens to someone else. For instance, if you are afraid your friend will hate your gift, imagine that he or she gives you a gift that you don’t like. What would you think? Chances are you would be happy to have a friend who gives you gifts.

The CEO answered by saying the bill was too high, that he’d pay half of it and that they would talk about the rest. After that, he stopped answering her calls. The underlying dynamic was that this guy didn’t like being questioned by anyone, especially a woman. So she and I developed a strategy that showed him she understood where she went wrong and acknowledged his power, while at the same time directing his energy toward solving her problem. The script we came up with hit all the best practices of negotiation we’ve talked about so far. Here it is by steps: A “No”-oriented email question to reinitiate contact: “Have you given up on settling this amicably?” A statement that leaves only the answer of “That’s right” to form a dynamic of agreement: “It seems that you feel my bill is not justified.” Calibrated questions about the problem to get him to reveal his thinking: “How does this bill violate our agreement?” More “No”-oriented questions to remove unspoken barriers: “Are you saying I misled you?” “Are you saying I didn’t do as you asked?” “Are you saying I reneged on our agreement?” or “Are you saying I failed you?” Labeling and mirroring the essence of his answers if they are not acceptable so he has to consider them again: “It seems like you feel my work was subpar.” Or “… my work was subpar?” A calibrated question in reply to any offer other than full payment, in order to get him to offer a solution: “How am I supposed to accept that?” If none of this gets an offer of full payment, a label that flatters his sense of control and power: “It seems like you are the type of person who prides himself on the way he does business—rightfully so—and has a knack for not only expanding the pie but making the ship run more efficiently.” A long pause and then one more “No”-oriented question: “Do you want to be known as someone who doesn’t fulfill agreements?” From my long experience in negotiation, scripts like this have a 90 percent success rate. That is, if the negotiator stays calm

Starting a little over a decade ago, Target began building a vast data warehouse that assigned every shopper an identification code—known internally as the “Guest ID number”—that kept tabs on how each person shopped. When a customer used a Target-issued credit card, handed over a frequent-buyer tag at the register, redeemed a coupon that was mailed to their house, filled out a survey, mailed in a refund, phoned the customer help line, opened an email from Target, visited Target.com, or purchased anything online, the company’s computers took note. A record of each purchase was linked to that shopper’s Guest ID number along with information on everything else they’d ever bought. Also linked to that Guest ID number was demographic information that Target collected or purchased from other firms, including the shopper’s age, whether they were married and had kids, which part of town they lived in, how long it took them to drive to the store, an estimate of how much money they earned, if they’d moved recently, which websites they visited, the credit cards they carried in their wallet, and their home and mobile phone numbers. Target can purchase data that indicates a shopper’s ethnicity, their job history, what magazines they read, if they have ever declared bankruptcy, the year they bought (or lost) their house, where they went to college or graduate school, and whether they prefer certain brands of coffee, toilet paper, cereal, or applesauce. There are data peddlers such as InfiniGraph that “listen” to shoppers’ online conversations on message boards and Internet forums, and track which products people mention favorably. A firm named Rapleaf sells information on shoppers’ political leanings, reading habits, charitable giving, the number of cars they own, and whether they prefer religious news or deals on cigarettes. Other companies analyze photos that consumers post online, cataloging if they are obese or skinny, short or tall, hairy or bald, and what kinds of products they might want to buy as a result.

We may not recognize how situations within our own lives are similar to what happens within an airplane cockpit. But think, for a moment, about the pressures you face each day. If you are in a meeting and the CEO suddenly asks you for an opinion, your mind is likely to snap from passive listening to active involvement—and if you’re not careful, a cognitive tunnel might prompt you to say something you regret. If you are juggling multiple conversations and tasks at once and an important email arrives, reactive thinking can cause you to type a reply before you’ve really thought out what you want to say. So what’s the solution? If you want to do a better job of paying attention to what really matters, of not getting overwhelmed and distracted by the constant flow of emails and conversations and interruptions that are part of every day, of knowing where to focus and what to ignore, get into the habit of telling yourself stories. Narrate your life as it’s occurring, and then when your boss suddenly asks a question or an urgent note arrives and you have only minutes to reply, the spotlight inside your head will be ready to shine the right way. To become genuinely productive, we must take control of our attention; we must build mental models that put us firmly in charge. When you’re driving to work, force yourself to envision your day. While you’re sitting in a meeting or at lunch, describe to yourself what you’re seeing and what it means. Find other people to hear your theories and challenge them. Get in a pattern of forcing yourself to anticipate what’s next. If you are a parent, anticipate what your children will say at the dinner table. Then you’ll notice what goes unmentioned or if there’s a stray comment that you should see as a warning sign. “You can’t delegate thinking,” de Crespigny told me. “Computers fail, checklists fail, everything can fail. But people can’t. We have to make decisions, and that includes deciding what deserves our attention. The key is forcing yourself to think. As long as you’re thinking, you’re halfway home.

Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.

Between 2003 and 2008, Iceland’s three main banks, Glitnir, Kaupthing and Landsbanki, borrowed over $140 billion, a figure equal to ten times the country’s GDP, dwarfing its central bank’s $2.5 billion reserves. A handful of entrepreneurs, egged on by their then government, embarked on an unprecedented international spending binge, buying everything from Danish department stores to West Ham Football Club, while a sizeable proportion of the rest of the adult population enthusiastically embraced the kind of cockamamie financial strategies usually only mooted in Nigerian spam emails – taking out loans in Japanese Yen, for example, or mortgaging their houses in Swiss francs. One minute the Icelanders were up to their waists in fish guts, the next they they were weighing up the options lists on their new Porsche Cayennes. The tales of un-Nordic excess are legion: Elton John was flown in to sing one song at a birthday party; private jets were booked like they were taxis; people thought nothing of spending £5,000 on bottles of single malt whisky, or £100,000 on hunting weekends in the English countryside. The chief executive of the London arm of Kaupthing hired the Natural History Museum for a party, with Tom Jones providing the entertainment, and, by all accounts, Reykjavik’s actual snow was augmented by a blizzard of the Colombian variety. The collapse of Lehman Brothers in late 2008 exposed Iceland’s debts which, at one point, were said to be around 850 per cent of GDP (compared with the US’s 350 per cent), and set off a chain reaction which resulted in the krona plummeting to almost half its value. By this stage Iceland’s banks were lending money to their own shareholders so that they could buy shares in . . . those very same Icelandic banks. I am no Paul Krugman, but even I can see that this was hardly a sustainable business model. The government didn’t have the money to cover its banks’ debts. It was forced to withdraw the krona from currency markets and accept loans totalling £4 billion from the IMF, and from other countries. Even the little Faroe Islands forked out £33 million, which must have been especially humiliating for the Icelanders. Interest rates peaked at 18 per cent. The stock market dropped 77 per cent; inflation hit 20 per cent; and the krona dropped 80 per cent. Depending who you listen to, the country’s total debt ended up somewhere between £13 billion and £63 billion, or, to put it another way, anything from £38,000 to £210,000 for each and every Icelander.

The US traded its manufacturing sector’s health for its entertainment industry, hoping that Police Academy sequels could take the place of the rustbelt. The US bet wrong. But like a losing gambler who keeps on doubling down, the US doesn’t know when to quit. It keeps meeting with its entertainment giants, asking how US foreign and domestic policy can preserve its business-model. Criminalize 70 million American file-sharers? Check. Turn the world’s copyright laws upside down? Check. Cream the IT industry by criminalizing attempted infringement? Check. It’ll never work. It can never work. There will always be an entertainment industry, but not one based on excluding access to published digital works. Once it’s in the world, it’ll be copied. This is why I give away digital copies of my books and make money on the printed editions: I’m not going to stop people from copying the electronic editions, so I might as well treat them as an enticement to buy the printed objects. But there is an information economy. You don’t even need a computer to participate. My barber, an avowed technophobe who rebuilds antique motorcycles and doesn’t own a PC, benefited from the information economy when I found him by googling for barbershops in my neighborhood. Teachers benefit from the information economy when they share lesson plans with their colleagues around the world by email. Doctors benefit from the information economy when they move their patient files to efficient digital formats. Insurance companies benefit from the information economy through better access to fresh data used in the preparation of actuarial tables. Marinas benefit from the information economy when office-slaves look up the weekend’s weather online and decide to skip out on Friday for a weekend’s sailing. Families of migrant workers benefit from the information economy when their sons and daughters wire cash home from a convenience store Western Union terminal. This stuff generates wealth for those who practice it. It enriches the country and improves our lives. And it can peacefully co-exist with movies, music and microcode, but not if Hollywood gets to call the shots. Where IT managers are expected to police their networks and systems for unauthorized copying – no matter what that does to productivity – they cannot co-exist. Where our operating systems are rendered inoperable by “copy protection,” they cannot co-exist. Where our educational institutions are turned into conscript enforcers for the record industry, they cannot co-exist. The information economy is all around us. The countries that embrace it will emerge as global economic superpowers. The countries that stubbornly hold to the simplistic idea that the information economy is about selling information will end up at the bottom of the pile. What country do you want to live in?

A word of explanation about how the information in this book was obtained, evaluated and used. This book is designed to present, as best my reporting could determine, what really happened. The core of this book comes from the written record—National Security Council meeting notes, personal notes, memos, chronologies, letters, PowerPoint slides, e-mails, reports, government cables, calendars, transcripts, diaries and maps. Information in the book was supplied by more than 100 people involved in the Afghanistan War and national security during the first 18 months of President Barack Obama’s administration. Interviews were conducted on “background,” meaning the information could be used but the sources would not be identified by name. Many sources were interviewed five or more times. Most allowed me to record the interviews, which were then transcribed. For several sources, the combined interview transcripts run more than 300 pages. I have attempted to preserve the language of the main characters and sources as much as possible, using their words even when they are not directly quoted, reflecting the flavor of their speech and attitudes. Many key White House aides were interviewed in-depth. They shared meeting notes, important documents, recollections of what happened before, during and after meetings, and assisted extensively with their interpretations. Senior and well-placed military, intelligence and diplomatic officials also provided detailed recollections, read from notes or assisted with documents. Since the reporting was done over 18 months, many interviews were conducted within days or even hours after critical discussions. This often provided a fresher and less-calculated account. Dialogue comes mostly from the written record, but also from participants, usually more than one. Any attribution of thoughts, conclusions or feelings to a person was obtained directly from that person, from notes or from a colleague whom the person told. Occasionally, a source said mid-conversation that something was “off-the-record,” meaning it could not be used unless the information was obtained elsewhere. In many cases, I was able to get the information elsewhere so that it could be included in this book. Some people think they can lock up and prevent publication of information by declaring it “off-the-record” or that they don’t want to see it in the book. But inside any White House, nearly everyone’s business and attitudes become known to others. And in the course of multiple, extensive interviews with firsthand sources about key decision points in the war, the role of the players became clear. Given the diversity of sources, stakes and the lives involved, there is no way I could write a sterilized or laundered version of this story. I interviewed President Obama on-the-record in the Oval Office for one hour and 15 minutes on Saturday, July 10, 2