Business Credibility Quotes

Investors, creditors, and regulatory bodies rely on financial statements to make informed decisions. When internal metrics align with recognized standards, it enhances the credibility of your financial reports, fostering trust among these stakeholders.

What is it that inspires you? What do you love to do? What would you do for free? At the beginning of my busi-ness career, my why was to become a millionaire—not a good why! And why not? Because that is an aspiration rather than a why. Aspirations, I have found, won’t fuel me when the going gets tough. But a true “why” will.

The credibility of the teller is the ultimate test of the truth of a proposition. (102)

The genius of niches is they are too small for large competitors, allowing a nimble entrepreneur the breathing room to focus on an underserved audience. Once you’ve succeeded in that niche, you can leverage your success to establish credibility for your business to move into larger markets.

Every action or perceived inaction shapes credibility.

If I could teach aspiring managers only one concept, without question I would pick accumulating personal credibility. Credibility is something we earn. How? It’s amassed by successfully accomplishing tasks we’re assigned or which we volunteer to perform.

Trust is the confidence that emerges when character and competence converge.

Use the words of others to endorse you and your products. This increases your credibility in the eyes of potential customers. Robbins

Credibility says everything about you.

Use a true story jam-packed with credibility points to sidestep objections.

Because threats and promises indicate that you will act against your own interest, their credibility becomes the key issue. After

When you report to people every week about the condition of the company, you establish credibility. When you get them to write the information down, you teach. Education comes by repetition.

The loss of credibility coincided with Americans’ growing lack of confidence in all of their institutions, according to polls that showed approval for almost everything, especially Congress, falling.

Will you be encountering each other for the first time through this communication, or do you have an established relationship? Do they already trust you as an expert, or do you need to work to establish credibility? These are important considerations when it comes to determining how to structure your communication and whether and when to use data, and may impact the order and flow of the overall story you aim to tell.

In life and in business, your word must have value. Integrity is a priceless asset. Remember, a check is only as good as the person writing it. If their credibility is questionable, you may want to invest your time elsewhere.

It's small things that determine our credibility for bigger things. If one can't be trusted with small projects never can they deliver when given big projects. Unfaithfulness in pennies indicates corrupted morals, never will the trust be manifested in dollars.

If you are not aiming to establish instant credibility and trust with your target clientèle, you are settling for cents on the dollar, and you are failing to run your business in a manner that will get you and your clients to the level of success you both deserve.

Nowadays, the majority of people are searching online for any business. They want to see that you are credible and want to hear it straight from another customer’s mouth. People will still look your business up even after getting a recommendation from a trusted family or friend.

The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it's the road to respect.

It is frightening to think that this may be so, that the perception of the truth of a report rests heavily on the acceptability of the newscaster . . . television provides a new (or, possibly, restores an old) definition of truth; The credibility of the teller is the ultimate test of the truth of a proposition. "Credibility" here does not refer to the past record of the teller for making statements that have survived the rigors of reality-testing. It refers only to the impression of sincerity, authenticity, vulnerability or attractiveness (choose one or more) conveyed by the actor/reporter.

The idea that a bell rings to signal when investors should get into or out of the market is simply not credible. After nearly 50 years in this business, I do not know of anybody who has done it successfully and consistently. I don't even know anybody who knows anybody who has done it successfully and consistently.

speakers becoming the rare find. ... and for very little investment you can become a "certified speaker and expert" from your choice of many so-called and even established business gurus. Look to those with authority, #integrity, experience, #excellence, and #credibility to help inspire with applicable information and not just empty sugar high motivation (that wears off quickly) Watch out, look up and dig in as you choose the best people to follow, listen to and learn from.

WHO IS- OR WAS- YOUR FAVORITE WRITER? For style and consistency, I would have to say John Updike. No one else in the world writes the way that he does, and very few have enjoyed the longevity of career or employed the breadth of scope that he has. Mailer’s a close second, but they are completely different animals. Bret Easton Ellis, whom I unintentionally left off of my answer to the previous question, is good as well- he creates a goodly number of inimitable situations, and his dexterity of language produces many, many killer lines- lines that belong in any literate person’s lexicon. I would say the same for Jay McInerney as well. But Easton’s output is spotty: every other book is crap. He did Less Than Zero, and that was fucking amazing, and then he did The Rules Of Attraction. After that, he wrote American Psycho- a brilliant but sadly misunderstood book at the time- but the follow-up, Glamorama, sucked horribly. At least, in my humble opinion. After that, I kind of lost interest. If you occasionally throw off a collection of shitty writing, it does affect your credibility when you seek to speak with your constituency about matters of life and death. Fiction is a deadly serious business, and if you’re dry and out of ideas, then just fucking say so and keep working at it until you’re finally writing something that it would be a crime not to let other people read.

A 1997 study of the consumer product design firm IDEO found that most of the company’s biggest successes originated as “combinations of existing knowledge from disparate industries.” IDEO’s designers created a top-selling water bottle, for example, by mixing a standard water carafe with the leak-proof nozzle of a shampoo container. The power of combining old ideas in new ways also extends to finance, where the prices of stock derivatives are calculated by mixing formulas originally developed to describe the motion of dust particles with gambling techniques. Modern bike helmets exist because a designer wondered if he could take a boat’s hull, which can withstand nearly any collision, and design it in the shape of a hat. It even reaches to parenting, where one of the most popular baby books—Benjamin Spock’s The Common Sense Book of Baby and Child Care, first published in 1946—combined Freudian psychotherapy with traditional child-rearing techniques. “A lot of the people we think of as exceptionally creative are essentially intellectual middlemen,” said Uzzi. “They’ve learned how to transfer knowledge between different industries or groups. They’ve seen a lot of different people attack the same problems in different settings, and so they know which kinds of ideas are more likely to work.” Within sociology, these middlemen are often referred to as idea or innovation brokers. In one study published in 2004, a sociologist named Ronald Burt studied 673 managers at a large electronics company and found that ideas that were most consistently ranked as “creative” came from people who were particularly talented at taking concepts from one division of the company and explaining them to employees in other departments. “People connected across groups are more familiar with alternative ways of thinking and behaving,” Burt wrote. “The between-group brokers are more likely to express ideas, less likely to have ideas dismissed, and more likely to have ideas evaluated as valuable.” They were more credible when they made suggestions, Burt said, because they could say which ideas had already succeeded somewhere else.

Peacekeeping is a soldier-intensive business in which the quality of troops matters as much as the quantity. It is not just soldiering under a different color helmet; it differs in kind from anything else soldiers do. The are medals and rewards (mainly, the satisfaction of saving lives), but there are also casualties. And no victories. It is not a risk -free enterprise. In Bosnia, mines, snipers, mountainous terrain, extreme weather conditions, and possible civil disturbances were major threats that had to be dealt with from the outset of the operation. Dag Hammarskjold once remarked, "Peacekeeping is a job not suited to soldiers, but a job only soldiers can do." Humanitarianism conflicts with peacekeeping and still more with peace enforcement. The threat of force, if it is to be effective, will sooner or later involve the use of force. For example, the same UN soldiers in Bosnia under a different command and mandate essentially turned belligerence into compliance over night, demonstrating that a credible threat of force can yield results. Unlike, UNPROFOR, the NATO-led Implementation Force was a military success and helped bring stability to the region and to provide an "environment of hope" in which a nation can be reborn. It is now up to a complex array of international civil agencies to assist in putting in place lasting structures for democratic government and the will of the international community to ensure a lasting peace.

Tips for Mailings to Sell Professional Services Credibility is critical here. Descriptive items of fact (such as number of years in business, number of clients served, sample client lists, and so on) can all be of tremendous value. However, “believability” is even more important than “credibility.” The facts about your business, such as years in business, clients served, proprietary methods, and so on are important, but not nearly as persuasive as what clients have to say about their real-life experiences with you, benefits realized, and skepticism erased. Facts and credibility only support persuasion. Consider offering a free initial consultation or a free package of informative literature; this may break down barriers of skepticism and mistrust. Answer the question: why should the reader bother? Similarly, you should work at making the intangible benefits of your product tangible. This can be accomplished with before/after photographs, slice-of-life stories, case histories, or other examples. Demonstrate the value!

At a certain level, credible deterrence depends on a credible enemy. The Soviet Union disintegrated, but the surviving superpower's instinct to de-escalate intensified: In Kirkuk as in Kandahar, every Lilliputian warlord quickly grasped that you could provoke the infidel Gulliver with relative impunity. Mutually assured destruction had curdled into Massively Applied Desultoriness. Clearly, if one nation is responsible for near half the world's military budget, a lot of others aren't pulling their weight. The Pentagon outspends the Chinese, British, French, Russian, Japanese, German, Saudi, Indian, Italian, South Korean, Brazilian, Canadian, Australian, Spanish, Turkish, and Israeli militaries combined. So why doesn't it feel like that? Well, for exactly that reason: If you outspend every serious rival combined, you're obviously something other than the soldiery of a conventional nation state. But what exactly? The geopolitical sugar daddy is so busy picking up the tab for the global order he's lost all sense of national interest.

For instance, there was the case of Nancy Schmeing, who had recently earned her doctorate in physics at the Massachusetts Institute of Technology. Incredibly, Schmeing failed the reading comprehension section of the new [Massachusetts] teacher test, which required one to quickly read short essays and then choose the one "best" answer among those provided by the test maker. The exam supposedly assessed one's ability to boil down the essential meanings of prose. Schmeing's failing the reading section created a small furor about the test's credibility. After graduating from MIT, Schmeing worked as a technical consultant, translating engineering, science, and business documents for clients around the world. Thus, the very nature of her work necessitated the ability to find essential meanings in written texts, to comprehend a writer's purpose, and so forth. Moreover, Schmeing was a Fulbright scholar, had graduated magnum cum laude from college ... Schmeing's failure simply defied common sense, fueling concerns over the exam's predictive validity.

WE LIVE IN AN age of nontraditional ladder climbing. Not just in politics, but in business and personal development and education and entertainment and innovation. Traditional paths are not just slow; they’re no longer viable if we want to compete and innovate. That’s great news, because throwing out the dues paradigm leads us toward meritocracy. But to be successful, we need to start thinking more like hackers, acting more like entrepreneurs. We have to work smarter, not just harder. We’ll see throughout the following chapters how Sinatra-style credibility and ladder switching—always parlaying for something more—are the foundation for how the most interesting people and companies in the world succeed. It’s not just how presidents get to the top. It’s how CEOs and comedians and racecar drivers hone their skills and make it in the big leagues. It’s how new businesses grow fast, and old businesses grow faster. It’s how entrepreneurs create life-changing products in record time and inventors parlay dreams for bigger dreams. Hacking the ladder is the mind-set they use to get places. The rest of this book is about becoming good enough to deserve it.

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Obviously, I didn’t pursue that girl any longer, and I didn’t think about Missy much after our so-called date, mainly because I didn’t think she was interested in me. But then a few days later, one of our mutual friends from church called me. She told me Missy couldn’t stop thinking about me. I didn’t find out until several months later that the friend also called Missy that night and told her I really liked her! Neither one of us thought much about our fake date, but our friend decided to play matchmaker. The next time I saw Missy was at a youth meeting at the Kelletts’ house. Oddly enough, Missy’s family had lived in the same house for years until Mike and his family bought it. After the meeting I decided to check the credibility of our mutual friend who told me Missy was interested in me. We were outside and Missy was telling me stories of when she used to live there. I led her to the backyard and after she finished a story, I made my move. I turned and planted a juicy lip lock on her, to which she responded enthusiastically. I just wanted to see if she was interested in me and I got the answer. I have to admit I felt a spark or two during the encounter. It was nice! Missy remembers a few more details of our early dating. Missy: During our mock date, I also felt like we had a great time together. However, because we had mutually agreed to go out on this public-relations date, I would have never assumed anything more. I am not an aggressive person, and even though I felt something between us, I would have never made the first move! That’s why, when Jason dropped me off, I just got out of the truck and went inside. He obviously hadn’t asked me out because he thought I was pretty, funny, or interesting. In my mind, this was just business, whether I liked it or not. And I didn’t like it. I was definitely attracted to him, but where I came from and the way I was raised, it was the boy’s responsibility to make the first move. And he didn’t, at least not that night. When my friend called me a few days later and told me that he liked me, I was surprised and thrilled! Little did I know that she’d done the same thing to Jason. The night after our first kiss at our youth minister’s house, I remember trying not to get my hopes up. I knew about his reputation of dating as many girls as possible, and I thought there was a great chance that I would never hear from him again. However, I decided to go outside my comfort zone and give him a call. One of his mom’s friends answered the phone and when I asked to speak to Jason, she told me he was on his way to his girlfriend’s house. I hung up, feeling dejected. About fifteen minutes later, he showed up at my house. I was the girlfriend!

An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their particular niche. Call it a business card, a resume, a billboard, or whatever you choose, but the long and short of it is that books are no longer just books. They are branding devices and credibility builders, not to mention door openers. Books are the reason that authors command large speaking and consulting fees.

Experts tend to be busy and hyper organized. They want to help you, but the easier you make it for them, the better. They most likely do not have time to read your entire book or try out your 12 hour course, so summarize and highlight the strong points for them. Give them specific guidelines to make it very easy on their part.

Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).

You cannot be a good house in a rapidly deteriorating neighborhood. The credibility and the fair functioning of the neighborhood matter a great deal. Without that, the integrity of the capitalist system will weaken further”.

Remember, whether you’re selling a product or a service, you are in the customer experience business. Customer experience is not just a function of training your staff; it’s a design function. If you want to design something that’s going to succeed, it needs to deliver value to customers across each and every touchpoint. Innovation is as much a philosophy as it is a business discipline. The philosophy begins with a customer-centered view of the universe. A fractional approach will result in failure, and even worse, you will lose credibility. Don’t deploy on innovation until you really mean to carry it through, and when you do, make sure you do it right. When you launch innovation initiatives, build in dashboards

When you hire an image expert for advice, ask if they are AICI certified.

Begin with a decision. Decide that from this moment you will change your life. So far, external events and the impact of the environment influenced your everyday life. Everything that has happened to you today, in this moment, is the result of your previous decisions and thoughts. From now on you will take charge of your life. Control what you can, and control your reaction about things you can’t control. What do you like to do? What can you do right now? What do you need? Answer these questions. When you answer only two questions similarly, you face a situation that requires attention. Think about how can you change to give the same answer to all the three questions. When all the three match it means you found something that adds immediate value to your life. If you promise yourself something, make sure to fulfill it. The greatest disappointment you can feel is when you lose credibility in your own eyes. When a promise is made but isn’t kept, it creates a sense of emptiness, a sense of unfinished business. The worst case is when you don’t keep a promise you made for yourself. It is important to stay credible in your own eyes. Better start with smaller promises. Today I will walk home instead of taking the bus. Or, this weekend I’ll have a picnic instead of watching TV. Then work up to the bigger ones like, I’m going to learn to play the violin. Remember to build up credibility, take responsibility, and keep promises to yourself. If you keep your own promises you cultivate self-respect. Self-respect generates self-love. If you love yourself, you’ll love your innate abilities. If you love them, you’ll love using them. If you love using them, doors will open even in the thickest walls. This is what I call a positive circle. Opening new doors requires new skills. You cannot make a difference in your life relying only on your past. Be opened to new things. Be persistent and do not give up. Vow that you will not give up until you achieve your goal, what you were born to do! The length or difficulty of the road ahead can make a lot of people stop before they even cross the start line. Set off and take the first step. Divide the distance into manageable stages. Do a little bit more than you’re comfortable with. Undertake a little bit more and keep your commitments. Only in this way is it possible to begin to develop a new habit that will make you stronger. Believe in yourself. Believe that you can do it. When you begin to make a living from your hobby, people will tell you things like, “you’ll die of hunger.

Stop drinking from the firehose of a global Gen Z demographic. Focus on knowing your brand’s core audience, and aligning with the youth culture segments that matter most. In today’s world markets, niche audiences drive mass consumption.

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His order cited "credible evidence" that a takeover "threatens to impair the national security of the US".Qualcomm was already trying to fend off Broadcom's bid.The deal would have created the world's third-largest chipmaker behind Intel and Samsung.It would also have been the biggest takeover the technology koo50 sector had ever seen.The presidential order said: "The proposed takeover of Qualcomm by the Purchaser (Broadcom) is prohibited. and any substantially equivalent merger. acquisition. or takeover. whether effected directly or indirectly. is also prohibited."Crown jewelSome analysts said President Trump's decision was more about competitiveness and winning the race for 5G technology. than security concerns.The sector is in a race to develop chips for the latest 5G wireless technology. and Qualcomm was considered by Broadcom a significant asset in its bid to gain market share.Image captionQualcomm has already showcased 1Gbps mobile internet speeds using a 5G chip"Given the current political climate in the US and other regions around the world. everyone is taking a more conservative view on mergers and acquisitions and protecting their own domains." IDC's Mario Morales. vice president of enabling technologies and semiconductors told the BBC."We are all at the start of a race. and you have 5G as a crown jewel that everyone wants to participate in - and every region is racing towards that." he said."We don't want to hinder someone like Qualcomm so that they can't provide the technology to the vendors that are competing within that space."US investigates Broadcom's Qualcomm bidQualcomm rejects Broadcom takeover bidHuawei's US smartphone deal collapsesSingapore-based Broadcom had been pursuing San Diego-based Qualcomm for about four months.Last week however. Broadcom's hostile takeover bid was put under investigation by the Committee on Foreign Investment in the US. a multi-agency led by the US Treasury Department.The US company had rejected approaches from its rival on the grounds that the offer undervalued the business. and also that any takeover would face antitrust hurdles.Earlier this year. Chinese telecoms giant Huawei said it had not been able to strike a deal to sell its new smartphone via a US carrier. widely believed to be AT&T.The US also recently blocked the $1.2bn sale of money transfer firm Moneygram to China's Ant Financial. the digital payments arm of Alibaba.

When the corporation’s investment capital becomes impatient for growth, good money becomes bad money because it triggers a subsequent cascade of inevitable incorrect decisions. Innovators who seek funding for the disruptive innovations that could ultimately fuel the company’s growth with a high probability of success now find that their trial balloons get shot down because they can’t get big enough fast enough. Managers of most disruptive businesses can’t credibly project that the business will become very big very fast, because new-market disruptions need to compete against nonconsumption and must follow an emergent strategy process. Compelling them to project big numbers forces them to declare a strategy that confidently crams the innovation into a large, existing, and obvious market whose size can be statistically substantiated. This means competing against consumption.

Carter had diagnosed a political regime in deep trouble, one that would have to alter radically the way it worked in order to meet the problems of the day. Yet, he came to power to rejuvenate that regime rather than repudiate it, to save it rather than destroy it. As the order-affirming and order-shattering dimensions of this project had virtually the same referents, Carter convened a politics in which he could not win for winning. To make his critique credible, he would have to offer potent prescriptions for changing the way government did business. But the more potent his prescriptions, the harder he would have to fight his ostensible allies to secure them; and the harder he had to fight to administer his remedies, the more elusive his case for the vitality of the regime would become. Earnest in the pursuit of his objectives, he could not but drive the disjunction between the regime and the nation beyond repair. The very relationship that Carter sought to carry on with the political establishment served to magnify the problems he had ostensibly come to Washington to resolve.

PERSONAL PROFILE FOR EFFECTIVE COMMUNICATION Consider the following list of twelve characteristics that are central to communicating both in an interview and on the job. If you feel you are lacking in a particular category, you can use the explanations and suggestions given to enhance your interactive ability in the workplace. 1. Activation of PMA. Use positive thinking techniques such as internal coaching. 2. Physical appearance. Make sure to dress appropriately for the event. In most interviews, business attire (a suit or sport coat and tie for men; a suit, dress, or tailored pants for women) is recommended. What you wear to the interview communicates not only how important the event is to you but your ability to assess a situation and how you should behave in it. Appropriate grooming is essential, both in an interview and on the job. 3. Posture. Carry yourself with confidence. Let your posture communicate that you are a winner. Keep your face on a vertical plane, spine straight, shoulders comfortably back. By simply straightening up and using the diaphragmatic breathing you learned in Chapter 6 (which proper posture encourages), you will feel much better about yourself. Others will perceive you in a more positive light as well. 4. Rate of speech. Your rate of speech ought to be appropriate for the specific situation and person or persons it is intended for. Too fast is annoying, and too slow is boring. A good way to pace your speech is to speak at close to the rate of the person who is talking to you. 5. Eye contact. Absolutely essential for successful communication. Occasionally, you should avert your gaze briefly in order to avoid staring. But try not to look down at your lap or let your eyes wander all around the room as you speak. This suggests a lack of confidence and an inability to stay on track. 6. Facial expressions. You gain more credibility when you are open and expressive. The warmer personality will seem stronger and more confident. And perhaps most important, remember to smile in conversation. If you seem interested and enthusiastic, it will enhance the chemistry between you and the interviewer or your supervisor. You can develop the ability to use facial expressions to your advantage through a kind of biofeedback that makes use of the mirror and continuously experimenting in real life. Look at your reflection for several minutes. Practice being relaxed and create the expressions that are appropriate. Do you look interested? Alert? Motivated? Practice responding to an interviewer. Impress the “muscle memory” of these expressions into your mind.

First, you need to understand the attitude that the current executive committee has toward IT," says Richter. "Do they believe that IT is a back-office function and a necessary evil? If the executive committee does not believe in the strategic importance of IT, and you don't have the credibility to change their perspective, your chances of success are very slim. In that case, you may want to look for other professional opportunities elsewhere.

So what counts as a ‘commercial insight’? Some examples include: BEST PRACTICES: Customers often want to know about best practices from other regions. For instance, being able to explain to an Australian-based buyer that businesses in the US or UK are solving a similar problem with a new solution that is deemed to be the current best practice is often highly valued, as it could provide a newer (or better) solution than the one the buyer had previously considered. EMERGING TRENDS: Being able to share the latest trends concerning your sector can empower buyers to make educated decisions about investments, particularly when it comes to the longevity of different solutions or how developments in adjacent industries could disrupt the business. INVESTMENT RISK: In mature markets, business buyers often become very risk averse as they don’t want to be held responsible for having a negative impact on growth numbers. Many sales people steer clear of talking about risk with their customers, because they worry about turning a buyer off making a purchase decision. However, while highlighting a risk to your customer could mean that you lose a sale, putting the customer’s best interests ahead of your own will ultimately position you as a trusted adviser. Additionally, because many sales people take the opposite approach – they sell the customer on the value while carefully avoiding any mention of the possible downside, only for the risk to raise its ugly head after the purchase – this helps you stand out as a person of integrity in a field where integrity is seen to be lacking. CASE STUDIES: Unique customer case studies and stories not only build your credibility and the credibility of your offering, they help develop a rapport between you and your customer. In the same way that comedians curate a long list of jokes, anecdotes and stories that they can roll out at any given moment, you should also become the curator of unique stories and case studies that your customers value because they can’t easily find these on Google.

Credibility comes when you boss up and do something that provides value to society.

With each new article that you post online, you are creating more credibility and SEO for your brand.

Thus, the play is no longer to try to uncover needs, but to facilitate a conversation where the salesperson raises potential issues and their implications. This facilitation is a proactive means of accomplishing two things. On one hand, your bringing up important issues could absolutely jog the customer’s thinking and cause them to recognize key points that they might not have otherwise factored into their decisions. As well, raising important issues and implications is one of your greatest opportunities to gain credibility with potential buyers, as we will discuss in more depth when we get to the chapters on needs development. The key is preparation. When I train sales teams on-site, they leave with a list of action items that are important in terms of implementing the QBS methodology. The first action item on the list is always the same—to create a repository of decision issues and implications that could impact the customer. Notice I use the word “could,” because we’re not asking salespeople to be clairvoyant. You can’t know what’s important to a customer until you actually talk with them. But, you can absolutely make a list of potential issues and the implications of those issues, as a way to prepare yourself in advance for more productive conversations.

Always Positive Is Not the Most Productive Salespeople have tried numerous ways to address the fact that prospects are motivated differently. One of the most prevalent sales tricks is to try to motivate prospects with “happy gas.” For decades, sellers have been told that attitude is everything, and the more enthusiastic you are, the more excited your prospects will become. You know the drill—flash a big smile and bubble over with energy in an attempt to get prospects excited about your product. Gag me! Especially in this new era of customer skepticism, this fluffy cloud approach to selling is just a facade that causes many salespeople to miss out on some otherwise lucrative opportunities. Even salespeople who are not filled with happy gas still tend to emphasize the positive, pointing out all the wonderful benefits of their product or service, in an attempt to get prospects and customers excited. But as you are about to find out, always positive is not always the most productive approach in Question Based Selling. True professionals are not “always positive.” Instead, they radiate intangible qualities like competence, capability, and expertise by being serious and self-assured. This is very different from the eager salesperson who attempts to communicate value by having a permanent smile plastered on his or her face. Secret #22 Competence, credibility, expertise, and value will outsell over-eagerness every time. I’m not saying that you shouldn’t be proud of your product or excited about a new opportunity. I’m merely suggesting that being super-positive and highly enthusiastic is not the best way to motivate all prospects. And as you’ll see throughout Question Based Selling, being super-positive is not even the best way to motivate most prospects.

of knowledge in these experiences that can be refined into a good niche. The jobs you’ve held or expertise you’ve developed are frequently where you’re going to be able to offer the most value. Skills learned as a professional or from a certified program in a particular industry are what give you the expertise, authority, and credibility that are inherently valuable in Internet Marketing. As far as I’m concerned, previous work experience is the best category to pick from. Also think about the courses you took in college. What training did you receive? What accreditations did you gain? What certifications did you earn? Write all of that down. You’d be surprised at what skills

Can you give us some examples of the intangible benefits being conveyed by a salesperson? Absolutely. Here’s a partial list of some of the things you might bring to the table in a sale: • Integrity • Honesty • Thought leadership • Competence • Confidence • Capability • Responsiveness • Accountability • Follow-through • Comfort level • Humility • Attitude • Vision • Being forthright • Humor • Knowledge • Experience • Expertise • Understanding • Empathy • Caring …just to name a few. Of course, I can keep going. A successful rep is also hardworking, diligent, well prepared, credible, purposeful, professional, relevant, and customer focused, rather than self-serving. Are these intangible benefits important in the strategic sales process? You bet they are! In fact, your ability to convey many of these qualities in a short period of time is likely to be the difference between gaining the customer’s trust or losing the sale. The challenge for sellers is knowing how to convey this much intangible value without trying to personally claim it.

If the product manager doesn't have the technology sophistication, doesn't have the business savvy, doesn't have the credibility with the key executives, doesn't have the deep customer knowledge, doesn't have the passion for the product, or doesn't have the respect of their product team, then it's a sure recipe for failure.

Apollo was having a difficult time finding candidates for the top spot, and Frissora would have had a hard time finding any job at any other public company. In September 2014, he had left as CEO at Hertz Global citing “personal reasons.” In fact, Hertz was in the middle of a massive accounting scandal where the rental car and equipment company was facing accusations of inflating profits. Carl Icahn had taken a near 10 percent stake and was making noise. Another hedge fund said Frissora had “lost all credibility.” To his surprise, Frissora got a call from an executive search firm just two weeks after leaving Hertz. They asked if he had interest in the Caesars job. He met with Rowan, Sambur, and Bonderman. Apollo claimed it would be a brief six-month bankruptcy, and the job would be fun. Frissora had been the CEO of two public companies, Hertz and auto parts maker Tenneco, and was new to gaming. But Hertz had gone private in a $15 billion LBO in 2006, so he had experience working with private equity. Until the accounting scandal, Hertz had prospered under Frissora. Rowan and Sambur were hoping an experienced operator could impose business discipline they believed Loveman had not.

As I near the end of all of that and think back on what I’ve learned, these are the ten principles that strike me as necessary to true leadership. I hope they’ll serve you as well as they’ve served me. Optimism. One of the most important qualities of a good leader is optimism, a pragmatic enthusiasm for what can be achieved. Even in the face of difficult choices and less than ideal outcomes, an optimistic leader does not yield to pessimism. Simply put, people are not motivated or energized by pessimists. Courage. The foundation of risk-taking is courage, and in ever-changing, disrupted businesses, risk-taking is essential, innovation is vital, and true innovation occurs only when people have courage. This is true of acquisitions, investments, and capital allocations, and it particularly applies to creative decisions. Fear of failure destroys creativity. Focus. Allocating time, energy, and resources to the strategies, problems, and projects that are of highest importance and value is extremely important, and it’s imperative to communicate your priorities clearly and often. Decisiveness. All decisions, no matter how difficult, can and should be made in a timely way. Leaders must encourage a diversity of opinion balanced with the need to make and implement decisions. Chronic indecision is not only inefficient and counterproductive, but it is deeply corrosive to morale. Curiosity. A deep and abiding curiosity enables the discovery of new people, places, and ideas, as well as an awareness and an understanding of the marketplace and its changing dynamics. The path to innovation begins with curiosity. Fairness. Strong leadership embodies the fair and decent treatment of people. Empathy is essential, as is accessibility. People committing honest mistakes deserve second chances, and judging people too harshly generates fear and anxiety, which discourage communication and innovation. Nothing is worse to an organization than a culture of fear. Thoughtfulness. Thoughtfulness is one of the most underrated elements of good leadership. It is the process of gaining knowledge, so an opinion rendered or decision made is more credible and more likely to be correct. It’s simply about taking the time to develop informed opinions. Authenticity. Be genuine. Be honest. Don’t fake anything. Truth and authenticity breed respect and trust. The Relentless Pursuit of Perfection. This doesn’t mean perfectionism at all costs, but it does mean a refusal to accept mediocrity or make excuses for something being “good enough.” If you believe that something can be made better, put in the effort to do it. If you’re in the business of making things, be in the business of making things great. Integrity. Nothing is more important than the quality and integrity of an organization’s people and its product. A company’s success depends on setting high ethical standards for all things, big and small. Another way of saying this is: The way you do anything is the way you do everything.

Intentions mean nothing if there is no execution. You must deliver on what you say you are going to do or you lose credibility.

Intentions mean nothing if there is no execution. You must delivery on what you say you are going to do or you lose credibility.

Books In addition to podcasts, several books have significantly shaped my worldview and perspective as an investor. These are the ones I found most influential and deserving of attention in the real estate and entrepreneurship spaces. Real Estate, Investing, Sales, and Negotiation: • Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert T. Kiyosaki • Mastering the Market Cycle: Getting the Odds on Your Side, by Howard Marks • The Due Diligence Handbook For Commercial Real Estate: A Proven System To Save Time, Money, Headaches And Create Value When Buying Commercial Real Estate, by Brian Hennessey • Principles: Life and Work, by Ray Dalio • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, by Oren Klaff • Never Split the Difference: Negotiating as if Your Life Depended on It, by Chris Voss Non-Real Estate: • Double Double: How to Double Your Revenue and Profit in 3 Years or Less, by Cameron Herold • Clockwork: Design Your Business to Run Itself, by Mike Michalowicz • How an Economy Grows and Why It Crashes, by Peter Schiff • Economics in One Lesson: The Smartest and Surest Way to Understand Basic Economics, by Henry Hazlitt • What Has Government Done to Our Money, by Murray M. Rothbard • Own the Day, Own Your Life: Optimized Practices for Waking, Working, Learning, Eating, Training, Playing, Sleeping, and Sex, by Aubrey Marcus • The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism, by Olivia Fox Cabane • Deep Work: Rules for Focused Success in A Distracted World, by Cal Newport

The first thing to remember is that it’s not about you, it’s about them. If an employee can’t do the job, then they have to go. The last thing you want is employees who are holding your business back or who are demoralizing their coworkers. Your credibility depends on getting rid of such people as soon as possible.

Professional style is not merely about dressing in a suit or donning a crisp white shirt. It’s an intricate blend of personal expression, power, and credibility.

Credibility is another asset when seeking to establish your professional brand. When you dress the part, you signal to others that you take your life’s work and role seriously.

the development teams learn the product or the feature from the business owner’s point of view. They use the features. They understand more than what the feature does; they understand how the feature is intended to be integrated into the product. They understand the role of the feature in the intended customer experience. With this insight, the development team can make recommendations that simplify the experience and enable even more efficient future development. And with the trust that has been established, and with the credibility that the development team has earned by learning the experience of the product, they can challenge the requirements. They can make suggestions and recommendations from the customer perspective, not exclusively from a developer’s perspective. They immerse in the product to learn the experience of the product.

Whether you’re an employee, self-employed, or starting a business that employs others, few things will affect your earning power as strongly as your credibility with potential employers or potential customers and clients. Less and less, such credibility depends on formal credibility from degrees, awards, or affiliations, or even a résumé list of what skills you’ve amassed. More and more, credibility comes from the ability to produce results, and to share and document those results in a verifiable way.

Jesus and Women As we look at Jesus and how He interacted with women, we see Him dignifying, validating, and championing them—all in contrast to a misogynist culture. In addition, women played a prominent role in Jesus’ earthly ministry. As John Bunyan put it, “They were women that wept when he was going to the cross, and women that followed him from the cross, and that sat by his sepulcher when he was buried. They were women that was [sic] first with him at his resurrection morn, and women that brought tidings first to his disciples that he was risen from the dead.”2 In an ancient world, where many disregarded the testimony of women, Jesus’ high regard for them bordered on the scandalous. The fact that all these accounts are included in the Canon of Scripture actually verify the resurrection accounts of Christ. Remember, God saw fit that the first eyes to behold the risen Jesus were those of a woman—all during an era where a woman’s testimony had no credibility in a court of law. Women, therefore, were the first evangelists. The only way a man can discover how to treat a woman is by looking at how Jesus interacted with them. Your Lord was the defender of women. He stepped in to save a broken, scandalized woman from the murderous plot of a group of self-righteous men. He lifted the weight of her shame, writing a new destiny for her in the dirt. He saw value in an “unclean” Samaritan woman who was disregarded, despised, and viewed as damaged goods. He honored a prostitute in the house of a Pharisee. He healed a pariah woman whose flow of blood excommunicated her. He exalted a woman who anointed Him for burial by commissioning her story to be rehearsed wherever the gospel message was heard. He never talked down to a woman, but made them heroes in His parables. And that for which Jesus came to die was a woman . . . His woman, the very bride of Christ. Put simply, your Lord is in the business of loving, honoring, and defending women.3 And God chose the womb of a woman to enter this world.

When it comes to your business, the people you surround yourself with can make or break you. The right people can help give you important feedback, get you exposure, bring in sales, and help you gain credibility quickly. The wrong people can run a business into the ground, create unnecessary negativity, and hold you back from doing something great. Be very picky and methodical with who you include in your business.

marriage is an union between two persons not three In our businesses, work environment school etc... We do what we call third party credibility in order for the person you are exposing a business or an item to be sure and convince . But this should not be applied on a marriage couple. Because the third party credibility in marriage, brings confusion and chaos. People get married and still live with their family and their wives or husbands are always living hell at home because of the interaction. Marriage is a fellowship, two fellows in the same ship. We can't be more than two in that ship. Try it and you will see the flames consuming the ship or water( quarrel or confusion) entering the ship. Whether biological sister, brother, mother, father and friends we should stay in our position not to be cursed by God for destroying people's homes with the seed of discrepancy. Listen and listen carefully, God is the only first, second and third party we could imagine for with Him, there isn't confusion by Grace. God bless you.

Credibility sets the stage. Logic leads to conclusion. Emotion leads to action. Strategically balancing all three persuades conversion.

Network Marketing is a flexible, credible and exciting way to build a business and change your life. But it isn’t a get rich quick scheme that will transform your life overnight with no effort or commitment on your part. People fail in Network Marketing just as they do in every part of life because they fear their own dreams, they fail to plan and they allow apathy and self-doubt to keep them firmly stuck in their comfort zone.

CEO commitment is the starting point. In India, winning requires a very different business leader—an entrepreneurial general manager rather than a salesperson and, ideally, a senior and trusted insider with credibility and influence. It requires a different organizational structure or model, where India is managed like a geographic profit center, with the ability to make important operating decisions without enormous negotiations and persuasion. It needs a willingness to make long-term investments in developing capabilities on the ground and the willingness to sustain these through the inevitable vicissitudes. Therefore, escaping the midway trap requires the commitment of the entire leadership of the company to pull multiple levers before the whole organization flips to a new high-growth trajectory.

Be honest. Be truthful. If you tell lies, you lose your credibility.

That’s an opportunity seeker mentality and it’s crazy. It would be like a business pumping time and money into developing a call centre, developing scripts and processes and then abandoning it after a year in favour of email marketing. Then, after investing heavily in this new approach, giving up on the concept and giving Google Adwords a go, only to give this up after a year, replacing that with search engine optimisation (SEO). This

I’m delighted to make your acquaintance, Miss Griswold,” Edgar said as he sent a bow Miss Griswold’s way. “However, before more pleasantries can be exchanged, I have a matter of the utmost importance to attend to—that matter concerning the lady still trying to make what appears to be a less than stealthy attempt at escape.” He turned and set his sights on Wilhelmina once again. Interestingly enough, while he’d been conversing with the ladies who’d evidently been tasked with hiding Wilhelmina from view—the evidence of that notion being that the two ladies had taken to mumbling apologies to her under their breaths—Wilhelmina had obviously been trying to slip farther under the chair. The result of that nasty business, however, had simply led to her now appearing to be well and truly stuck. Pushing his way through the first row of chairs, he tilted his head and allowed himself the luxury of simply considering Wilhelmina for a long moment. The years they’d been apart hadn’t changed her appearance much, except that she was now a more mature lady—being almost twenty-five instead of the near infant she’d been at seventeen. Her brown hair was swept up in a simple style away from her face, and the hint of pink staining her cheeks lent her a charming air, one that suggested she was getting a bit flustered. That idea had his lips curving straight into a smile as he leaned down and caught her eye. “Honestly, Willie, in all the years we’ve been apart, I never once considered the idea that when I finally returned to New York society, you’d go to such extremes to avoid me.” Wilhelmina’s hazel eyes immediately took to flashing. “I don’t like it when you call me Willie. And who said I’m attempting to avoid you?” The flashing, an immediate reminder of Wilhelmina’s adorable temper, had his smile turning into a grin. “Since these delightful young ladies were trying their very best to distract me from seeing you—and they were doing a remarkably credible job until I caught sight of the top of that chair you’re under moving—I don’t understand why you’re arguing with me.” Wilhelmina released a dramatic sigh. “Oh, very well. You’re right. I was trying to avoid you.” She caught his eye, looked incredibly grumpy for all of five seconds, and then released another sigh before the makings of a grin spread over her face. “Since you’ve clearly caught me in my attempt to escape, and I’ve somehow managed to get stuck while in the process of that attempt, could I possibly persuade you to be a dear and help me out of this particular pickle I’ve landed myself in?” The

These 11 questions best elicit true business objectives: 1. What is the ideal outcome you’d like to experience? 2. What results are you trying to accomplish? 3. What better product/service/customer/employee condition are you seeking? 4. Why are you seeking to do this (work/project/engagement)? 5. How would the operation be different as a result of this work? 6. Why are you considering this project (to improve what)? 7. How would image/repute/credibility be improved? 8. What harm (e.g., stress, dysfunction, turf wars) would be alleviated? 9. How much would you gain on the competition as a result? 10. How would your value proposition be improved? 11. How would you most easily justify this investment? A few of these questions honestly

visibility increases your credibility.

Undoubtedly, Icahn is blessed with a superior mind, but it is his determination to play an activist role in his business deals, to keep finding solutions to a maze of problems, that separates him from the run-of-the-mill Wall Street opportunists who are quick to write off problem deals and move on to the next. Starting with his earliest campaigns, Icahn would build his reputation, and his all-important credibility, by refusing to retreat no matter how bleak the picture or how much the deck was stacked against him.

Young had to change the game-by literally giving his software away via free download-to achieve dominant market share and become credible to corporate information technology (IT) departments. In that case, Young decided where to play and how to win, and then built the rest of his strategy (earning revenue from service rather than software sales) around these two choices. The result was a billion dollar company with a thriving enterprise business.

Good listening doesn’t only help build your credibility; it gives you the information you need to know what’s possible in the relationship.

Optimizing London Park Lane City Apartments Maintenance For Greater Success Most imperative for any new site is drawing in guests. Ensure that you have designed your website well and that you use search engine advertising to bring in visitors. There're a number of internet marketing tools available to you; make use of them to get the very best results. Here are some great recommendations on how to make a booming website. The most popular websites are well designed in appearance in addition to content. The experts advise against getting too creative with oddball fonts or crazy color schemes, or including so many graphics that the message gets lost in the confusion. Do not depend on your own eyes to catch blunders in spelling, punctuation, or grammar. Even minor blunders in grammar, spelling, or punctuation make people question your professionalism and credibility. If your website has been designed to run successfully on all different browsers then your online business will likely be even more fruitful. Maximizing your traffic can be achieved if your online site is accessed on all devices on any browser. You can lose a lot of visitors if your online site is just compatible with a select few internet browsers. Ensure that you address the issue of browser compatibility problems with your website designer, who will probably be your best friend in fixing this issue. If your pages do not load quickly, you'll have a tough time retaining visitors. Visitors have a relatively short attention span; on average, studies show that you have only five to ten seconds to hook their attention. It's important to do everything you can to effectively ensure quick load times, like compressing images and not using too many of them. Consider using a dedicated server to give your website more speed and precision. Use multiple domains to get a better ranking in search engine results. Using the proper search phrases is essential to driving visitors to your website through searches. The more search phrases are in your domain name, the more visitors your website will receive. Additionally, put copy on the page that is directly related to the search in order to maximize your numbers. London park lane city apartmentss require a high rate of speed in order to be used effectively. The operating speed of your webpage can be improved by using a high-quality hosting site. You can increase your website's speed and functionality by using CSS. The most vital thing to ask a potential designer for your website is how much they know about making your website faster. Choose key phrases that correlate closely with the content on your website. If you emphasize key phrases that do not align with your webpage, you may very well draw visitors you do not want. A poor choice in key phrases could damage your website's reputation. Ask a professional in the internet presence industry to critique your choice of key phrases to ensure you have the very best possible use. Park Lane City Apartments 92 Middlesex St London E1 7EZ 44 20 7377 1763

Advisors ask me what it takes to be referable. My response is simple: It all comes down to trust. Clients and strategic partners have to trust that endorsing you will reflect positively on them in turn, but what does that mean, and how can you predictably and methodically create trust? Let’s revisit the foundation of refer-ability, summed up in the four Cs.: Credentials – Your skills as a professional advisor in terms of your judgment and the solutions you provide give you the credibility needed to foster trust. Consistency – People crave consistency and your professional deployment of best practices helps you meet and exceed the expectations you set for your clients. Chemistry – The rapport you develop using F.O.R.M., as well as your sincere and holistic interest in your clients’ lives, creates comfort and chemistry. Congruency – Doing what you say you will and conducting yourself as a professional consultant rather than as a salesperson means that you can attract rather than having to chase new business. Many elite advisors who deploy the Four C’s are still underwhelmed with the quality and quantity of referrals they see. The reason is simple - while they have laid down a foundation for refer-ability, they still find themselves in the red-zone but not in the Promised Land. The last piece of the puzzle is to create awareness for the concept of referrals in their on-going Communication (the fifth C) with their clients and rain-makers. Just because you are referable due to your professional conduct, that doesn’t mean that it will occur to your clients that they should introduce a friend to you. You have to continually communicate your value to them so that they make the connection.

Looking for a Testimonial Hero alternative? Our guide outlines top platforms that offer similar or better testimonial collection and management features. Discover cost-effective and user-friendly solutions to elevate your customer testimonials, enhance credibility, and boost engagement, tailored for businesses of all sizes.

Whether it’s a one-off, like a job interview, or something long-term, such as an idea or product or business you’re trying to get going – ask yourself: where’s the credibility gap? Then you can work up ways to address that.

Why does it matter to state the time, location, and main character? Because these three points give your story instant credibility.

Finding Reliable Bookkeeping Services Near You Maintaining accurate financial records is critical for any business, and bookkeeping services play an essential role in ensuring that your financial data is organized and up-to-date. Whether you run a small business or a large enterprise, outsourcing your bookkeeping to a local professional can save you time, reduce errors, and improve overall financial management. If you’re searching for bookkeeping services near you, finding the right provider can significantly impact your business’s financial health. The Benefits of Local Bookkeeping Services Hiring a local bookkeeping service offers several advantages, starting with personalized attention. Local providers are more familiar with regional tax laws and regulations, which can ensure that your business remains compliant. Additionally, face-to-face meetings are much easier to arrange, allowing for more effective communication and tailored services that meet your specific needs. Moreover, working with a nearby bookkeeping service enables quick access to your financial data and faster problem resolution. Should any questions arise, having someone local means you can address them promptly, improving the efficiency of your financial management. What to Look for in a Bookkeeping Service When searching for bookkeeping services near you, consider their experience and expertise. Professional bookkeepers should be well-versed in various accounting software programs, such as QuickBooks or Xero, and should have experience working with businesses in your industry. Additionally, ensure that the bookkeeping service offers a comprehensive range of services, including managing accounts payable and receivable, reconciling bank statements, and preparing financial reports. Reviews and recommendations from other businesses in your area can provide valuable insights into the reliability and trustworthiness of the bookkeeping service you’re considering. Checking for certifications, such as a CPA license, can further validate their credibility. Ongoing Support and Compliance Local bookkeeping services can also help ensure that your business stays compliant with tax regulations. By keeping track of all financial transactions and maintaining accurate records, they make tax preparation seamless. This support helps minimize the risk of errors and penalties during tax season. In conclusion, finding the right bookkeeping service near you can make a significant difference in how efficiently you manage your finances. With personalized attention, local expertise, and ongoing support, a professional bookkeeper ensures that your business’s financial health remains on track.

pulseM is The #1 reputation management platform built for home services. Our platform humanizes service interactions to help your business meet the modern homeowner's expectations for "personal service", and, in turn, collect authentic reviews. Online reviews have a direct correlation with how much organic growth your company sees through referrals. Having more reviews than your competitors is an immediate signal of credibility to potential customers who are searching for your services online.

He began, “I know that the next couple of hours might be tedious, and that there are a hundred other things we’d all rather be doing right now. But let’s keep a few things in mind while we’re here today. First, our competitors are hoping we get this wrong. They’re hoping we underallocate resources for advertising, or hire too many administrative staff. And our employees are desperate for us to get this right, because every decision we make today has a profound impact on someone’s job, not to mention their morale. In their minds, our credibility is on the line. And finally, I don’t want to be sitting at my desk nine months from now thinking, ‘Why didn’t I pay closer attention during that budget review?’ So let’s sit forward in our seats and do this right so we can feel good about it for the rest of the year.

Strategic moves, therefore, contain two elements: the planned course of action and the associated actions that make this course credible. We will try to give you a better appreciation of both aspects by making two passes through the ideas.

Clout: Each leader has high levels of credibility, clout and power within his/her own organization.

Less worried about whether or not I was the most credible person to be answering each question, I focused all of my energy into making my answer the most relatable to whoever was experiencing (or wanted to experience) similar things in life.

How much money you’ve made from your craft: Mystery novelist James Patterson is “The world’s best-selling author. His total income over the past decade is estimated at $700 million.” That’s Perceived Credibility on a completely different level.

1/3/2/1 & 1/5/2/1 The basic structures of online writing are 1/3/1 and 1/5/1. Once you learn these, you can then start to play with rhythm a bit more and elongate your introductions. I cannot stress enough how much you do not want to elongate your writing by cramming sentence after sentence into one paragraph. Online writing benefits from clearly separated thoughts and statements, which is why I recommend using variations of the 1/3/1 and 1/5/1 structure if you need the extra space. Remember: you want to optimize for speed and Rate of Revelation. Anything that isn’t absolutely necessary, delete it. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. And this fourth sentence rounds out your argument, guiding the reader toward your conclusion. This fifth sentence is your strong conclusion. And this sixth sentence is expanding on why you’re making such a strong conclusion. This seventh sentence is what you’re going to talk about next.

A “trick” for making a long introduction seem short is by repeating the first 1/3/1 structure over again, connecting them with a subhead. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. And this fourth sentence rounds out your argument. This fifth sentence is your conclusion. Now, here’s a new first sentence as a second opener. And this second sentence clarifies your second opener. This third sentence reinforces the new point you’re making—with some sort of credibility or amplified description. And this fourth sentence rounds out the second point of your argument. This fifth sentence is the big conclusion of your introduction. Now, unless you knew what to look for here, you might read a piece structured this way and think, “Well that’s just a long introduction.” But there’s a lot happening beneath the surface that makes an introduction like this work—specifically how it moves the reader quickly down the page. The other reason why repeating the 1/3/1 structure works so well is because it forces you, the writer, to be conscious and clear about what you’re trying to accomplish in each section. Within the first five sentences of the piece, what are you trying to say? What’s the one singular point you’re trying to drive home? What’s this story really about? And then, again in the second 1/3/1 section, what’s the new point you’re looking to drive home? Why is this also important to the reader? Does it really warrant having its own section? Thinking in “chunks” like this is how you make your writing more potent.

For articles that have three or less Main Points, you are going to want to use a structure that doesn’t cut your explanations too short. The 1/2/5/3/1 structure is a good framework to use when thinking about how to make a solid argument for whatever it is you’re writing about, without getting “lost in the sauce” and rambling on and on. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. And this third sentence is why the reader should care. This fourth sentence starts to expand on the point. This fifth sentence is a story, or some sort of credible piece of insight. This sixth sentence builds on that story or insight and tells the reader something they maybe didn’t know. This seventh sentence is a small conclusion. And this eighth sentence is why that conclusion matters. This ninth sentence recaps what you just told the reader. This tenth sentence reinforces the argument you’re making with an additional tidbit or insight. And this eleventh sentence drives the point home. This twelfth sentence reminds the reader of the important takeaway.

1/4/1/1 Why the 1/4/1/1 structure works so well is because now your single-sentence conclusion packs two punches instead of one. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. This fourth sentence rounds out your argument. And this fifth sentence speaks to the emotional benefit of the reader. This sixth sentence is your conclusion. And this seventh sentence is why that conclusion matters so much. If you notice, the only difference between the 1/3/1 structure and 1/4/1/1 is rhythm. One more sentence doesn’t really change the content of the introduction. But the way the sentences are separated elicits a different response in the reader. The 1/3/1 structure feels strong, but 1/4/1/1 feels stronger, and even more opinionated—there are two punchlines instead of one. In fact, just by moving a single sentence up or down in any of these paragraphs can dramatically change the rhythm of your introduction. Here’s an example of the 1/4/1/1 structure from my article, “6 Important Life Lessons You Can Only Learn Through Failure.” Nobody learns the hard lessons in life without some element of failure. When we let someone down, we learn why. When we fall short of our own expectations, we become aware of our growth edge. When we crumble under pressure, we become attuned to our weaknesses. There is a “lesson” inside each and every defeat — and those who ultimately reach their goals see these moments as valuable opportunities, not punishments. Unfortunately, that doesn’t make the learning process any less painful. There are some lessons in life you just can’t learn without falling down, scraping both knees, and getting back up again. Like the other structures above, you can elongate your introduction by adding a bit more text in the first major paragraph. 1/5/1/1 works, and so does 1/6/1/1. But once you start getting up into 1/7/1/1, you’re asking a bit much of your reader—meaning they’re less likely to make it through your introduction.

Here’s an example of the 1/3/1 + 1/3/1 structure from my article, “8 Soft Skills You Need To Work At A High-Growth Startup.” It takes a certain type of personality to want to work at a startup — and the crucial qualities of startup employees you decide to hire. When I was 26 years old, one of my closest friends and I decided we were going to start a company. He was still in the process of finishing his MBA. I had recently taken the leap from my job as a copywriter working in advertising. And every few weeks he would fly to Chicago (where I was based), or I would fly to Atlanta (where he was based), and we’d trade off sleeping on each other’s couches while brainstorming what our first step was going to be. We called it Digital Press. I’ll never forget the day we decided to make our first hire. He was a freelance writer recommended to me by a friend — and we were in the market to start hiring writers and editors (to replace the jobs my co-founder, Drew, and I were performing ourselves). We asked him to meet us at Soho House in Chicago, ordered a bottle of red wine to share, and “interviewed” him by the pool on the roof. He was a fiction writer with a passion for fantasy and sci-fi (not business writing, which was what we needed), and we were young and inexperienced just hoping someone would trust us enough to follow our vision. We hired him — and fired him two months later. The last thing I want to point out here is that you can actually make the 1/3/1 + 1/3/1 structure move even faster by combining the last sentence of the first section, and the first sentence of the second section, into one singular subhead. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. And this fourth sentence rounds out your argument. This fifth sentence is both your conclusion and the first sentence of your second section. And this sixth sentence clarifies your second opener. This seventh sentence reinforces the new point you’re making—with some sort of credibility or amplified description. And this eighth sentence rounds out the second point of your argument. This ninth sentence is the big conclusion of your introduction.

1/3/1 The 1/3/1 structure is the best place to start. In 1/3/1, you have one strong opening sentence, three description sentences, and then one conclusion sentence. Visually, this is a powerful way to tell the reader you aren’t going to make them suffer through big blocks of text, and that you have their best interests in mind. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. And this fourth sentence rounds out your argument, guiding the reader toward your conclusion. This fifth sentence is your strong conclusion. Now, just so you can understand why this technique is so powerful, not just from a written perspective but from a visual perspective, look at those same five sentences all clumped together. This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. And this fourth sentence rounds out your argument, guiding the reader toward your conclusion. This fifth sentence is your strong conclusion. If you clicked on an article and were immediately confronted with a five-sentence paragraph, you would feel (viscerally in your body) the weight of what you were about to read.

The 1/5/1 structure is the same as the 1/3/1 structure, just with more room for description and clarification in the middle. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. This fourth sentence builds on that credibility or description, giving added context or new information. This fifth sentence explains to the reader why you’re telling them what you’re telling them. And this sixth sentence drives home the point. This seventh sentence is your strong conclusion. You want to use the 1/5/1 structure when your opener would benefit from additional context, or you want to tell a story that requires an extra sentence or two for clarification.

Personal relationships start unraveling, business partnerships begin to fall apart and your credibility decreases as you become known as “a loose cannon.” Effective

Data warehouse support people should be physically located in the business user departments, and while on assignment, should spend all their waking hours devoted to the business content of the departments they serve. Such a relationship engenders trust and credibility with the business users, which ultimately is the “gold coin” for IT. Mistake

Act on the following five strategies to build your credibility and turn your clients into raving fans. #1…Start with an early listening tour.  #2…Identify the client priorities you will act on. #3…Look for opportunities to over-deliver. #4…Spend time on their turf, #5…Deepen your knowledge of the business.

In a way, positioning is fake for a brief period of time. You’ve noticed just enough patterns to gain some credibility. Then you make the most of that driver’s permit to keep exploring, keep learning, and keep articulating insight. Eventually it feeds on itself and then you step into your expert clothes and really fill them out.