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Lincoln Highway offered the kind of dramatic stories usually reserved for prime time, and thus began a trend toward quality programming on Saturday mornings. The stories were of people scattered along the 3,000βmile length of U.S. Route 30, which stretched from Philadelphia to Portland and was popularly known as the Lincoln Highway. Most surprising, even to radio insiders, was the long line of top performers willing to appear at that time of day. Listeners could rise on days off and hear Burgess Meredith portraying a young man who flees the city for farm life, or Raymond Massey as the owner of a trailer camp somewhere in middle America.
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