“
Why do I constantly feel as if all of you are speaking a foreign language? What is ‘grabbing a burger at the Hard Rock’ supposed to mean? (Julian)
The Hard Rock Café is a restaurant. (Grace)
You eat at a place that advertises its food is hard as a rock? (Julian)
”
”
Sherrilyn Kenyon (Fantasy Lover (Hunter Legends, #1))
“
I've never been a fan of personality-conflict burgers and identity-crisis omelets with patchouli oil. I function very well on a diet that consists of Chicken Catastrophe and Eggs Overwhelming and a tall, cool Janitor-in-a-Drum. I like to walk out of a restaurant with enough gas to open a Mobil station.
”
”
Tom Waits
“
I was going to say he's aimless," the witch replied. "I know he's a bit old to be old to living at home with his mom, but he's had a difficult time holding a job. He's worked at Wendy's, Taco Bell, and Burger King, but it all ends the same way- he challenges his manager to combat, takes over the restaurant, and enslaves his coworkers. Then it's back to video games." - Morgan le Fay
”
”
Michael Buckley (Magic and Other Misdemeanors (The Sisters Grimm, #5))
“
Why does Sea World have a seafood restaurant I'm halfway through my fish burger and I realize Oh man....I could be eating a slow learner.
”
”
Lyndon B. Johnson
“
It might sound naive to suggest that whether you order a chicken patty or a veggie burger is a profoundly important decision. Then again, it certainly would have sounded fantastic if in the 1950's you were told that where you sat in a restaurant or on a bus could begin to uproot racism.
”
”
Jonathan Safran Foer (Eating Animals)
“
This burger is so good, it’s stupid,” I burst out. “I thought California was supposed to be full of vegans sprinkling sprouts on everything.”
“That’s at the restaurant across the street. You detox there, you come here when you want real food.”
“I love you,” I said, stroking my burger like a kitten.
“Me or the cheeseburger?”
“I can no longer separate the two.
”
”
Alice Clayton (Screwdrivered (Cocktail, #3))
“
Old McDonald had a restaurant,
E, I, E, I, O,
And in that restaurant was some beef,
E, I, E, I, O,
With a moo moo here,
And a moo moo there.
Here a moo, there a moo,
Everywhere a moo moo cholesterol filled death trap burger.
”
”
Harry Whitewolf (INDIE POET - Thirty Poems From My Thirties: 2006 - 2016)
“
Wait,” I cleared my throat. “He eats the cows?”
“What else would he do with them?” Morgan put his empty brownie plate with the rest of the trash.
“I thought he had the cows because of his wife.”
“He does.”
“Then how can he eat them?”
“What do you think they were going to do with the first cow?”
“I don’t know, I just thought, well… I don’t know what I thought, but it sure wasn’t grinding them up and making burgers. That just seems wrong.”
“Why?”
“They remind him of his wife.”
“And she ran a restaurant. C’mon, Grant, this is real life, not a Hallmark movie. Man’s gotta eat.
”
”
Adrienne Wilder (In the Absence of Light (Morgan & Grant, #1))
“
the Mel-O-Dee Restaurant, an old-school diner out on US 41, that had been serving greasy burgers and blue plate specials since God was a child (or 1936, which was close enough).
”
”
Ransom Riggs (A Map of Days (Miss Peregrine's Peculiar Children, #4))
“
You know how Burger King often employs mentally handicapped people to wipe down tables at their restaurants? What those people are to Burger King, paralegals are to lawyers. It's the lowest job you can possibly get and still technically be considered in the legal profession
”
”
Michael Ian Black (You're Not Doing It Right: Tales of Marriage, Sex, Death, and Other Humiliations)
“
She felt herself redden. “Because, if you want to date me, I don’t know how,” she admitted. “I haven’t dated anyone since university and that wasn’t even proper dating. Tom took me out to dinner once. We were students; we couldn’t afford to go to restaurants, so it was usually fish and chips, or a burger. I don’t know how to date properly, Robert. I’ve never been out with a man your age and it’s mortifying to have to admit it. That’s why I take the easy way out and run. And, apart from that, your ex-girlfriend was everything I’m not.
”
”
Lorna Peel (Only You)
“
great. This is a good description of Rovio, which was around for six years and underwent layoffs before the “instant” success of the Angry Birds video game franchise. In the case of the Five Guys restaurant chain, the founders spent fifteen years tweaking their original handful of restaurants in Virginia, finding the right bun bakery, the right number of times to shake the french fries before serving, how best to assemble a burger, and where to source their potatoes before expanding nationwide. Most businesses require a complex network of relationships to function, and these relationships take time to build. In many instances you have to be around for a few years to receive consistent recognition. It takes time to develop connections with investors, suppliers, and vendors. And it takes time for staff and founders to gain effectiveness in their roles and become a strong team.* So, yes, the bar is high when you want to start a company. You’ll have the chance to work on something you own and care about from day to day. You’ll be 100 percent engaged and motivated, and doing something you believe in. You can lead an integrated life, as opposed to a compartmentalized one in which you play a role in an office and then try to forget about it when you get home. You can define an organization, not the other way around. But even if you quit your job, hunker down for years, work hard for uncertain reward, and ask everyone you know for help, there’s still a great chance that your new business will not succeed. Over 50 percent of companies fail within their first three years.2 There’s a quote I like from an unknown source: “Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.
”
”
Andrew Yang (Smart People Should Build Things: How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and Create New Jobs in America)
“
The ubiquity of great food in Tokyo is beyond imagination. It's not just that I'm interested in food and pay close attention to restaurants and takeout shops, although that's true. In Tokyo, great food really is in your face, all the time: sushi, yakitori, Korean barbecue, eel, tempura, tonkatsu, bento shops, delis, burgers (Western and Japanese-style), the Japanese take on Western food called yōshoku, and, most of all, noodles. I found this cheap everyday food- lovingly called B-kyū("B-grade") by its fans- so satisfying and so easy on the wallet that I rarely ventured into anything you might call a nice restaurant.
”
”
Matthew Amster-Burton (Pretty Good Number One: An American Family Eats Tokyo)
“
Smith and Kemp bought a run-down restaurant on the beach that had formerly served burgers and fried clams, and they transformed it into the Blue Bistro, with seating for over a hundred facing the Atlantic Ocean. The only seats harder to procure than the seats at the blue granite bar are the four tables out in the sand where the Bistro serves its now-famous version of seafood fondue. (Or, as the kitchen fondly refers to it, the all-you-can-eat fried shrimp special.) Many of Ms. Kemp's offerings are twists on old classics, like the fondue. She serves impeccable steak frites, a lobster club sandwich, and a sushi plate, which features a two-inch-thick slab of locally caught bluefin tuna.
”
”
Elin Hilderbrand (The Blue Bistro)
“
I’ve tackled many challenges in my lifetime. The most satisfying ones were food related. Like the 2-pound burger at Fuddruckers that I had to devour in 15 minutes. Shattered it in 5 minutes and 46 seconds! Or
the Blazing Challenge at Buffalo Wild Wings: eat 12 blazing wings in 5 minutes. Killed it in 57 seconds! Quaker Steak and Lube’s all-you-can- eat wings in one sitting? I may still hold the record in Madison, Wisconsin, for scarfing down 78. I’ll never forget when 6 linemen and I went to a sushi restaurant during the time of the 2011 Rose Bowl in Pasadena. We didn’t exactly take on an eating challenge, but we did get kicked out of the place when the owner ordered, “Go home now.
You’ve eaten eight hundred dollars’ worth of sushi.
”
”
Jake Byrne (First and Goal: What Football Taught Me About Never Giving Up)
“
Doing things the right way, giving guys accolades for that. It’s important. In Burger King we used to call it taking a walk. Taking a walk means you get out of your office and walk around the restaurant. You walk outside and look for trash. Is the dining room clean? Are your employees dressed properly? Are they smiling? Are the lights on? We all need to take a walk more often. Just look around and say, ‘Is everything right? Is everything the way it should be? Are we giving ourselves the best chance to have success?’ And if we are, then what’s wrong with going up to that person that has that area cleaned up, and is focused, with a smile on their face, and saying, ‘Hey, I want you to know I appreciate it.’ If there’s one thing I learned as an owner, it’s that the players, people that work for you, they’re the ones that are going to make you successful.” Plank bought
”
”
Rich Cohen (Monsters: The 1985 Chicago Bears and the Wild Heart of Football)
“
I want to make sure we understand in this reminder what duʿā’ is not? Duʿā’ is not placing an order at a restaurant. Duʿā’ is not placing an order for a product. When you place an order, you pay something and you get what you expected. You place an order for French fries; you’re not supposed to get a burger. You’re supposed to get French fries. When you place an order for a laptop, you’re not supposed to get a phone in the mail. You get what you ordered, and when you order something you obviously pay for it. You paid for it, so you’re expecting what you paid for. When you and I make duʿā’, we pay nothing. We pay nothing. When you pay nothing, then you have no expectations, you have no right to complain about what you get. You don’t get to say, ‘Hey! Wait, I asked for a hundred on my exam. I made duʿā’ last night. I still got a forty. What is this Allah? I placed the right order!’ You and I don’t get to do that. Allah is not here to serve you and me as customers. We’re used to customer service in this world. We are used to it so much that we think the way we are going to deal with Allah, is the same. Some of the young people today; unfortunately, their relationship with their parents has become like their parents are supposed to provide them customer service. ‘Mum, I asked you to buy me Grand Theft Auto! How come you didn’t get it yet?’, ‘I told you I’m going to do my homework!’ Like your homework is payment or something, right? Because we feel so entitled all the time, we bring this entitled attitude when we turn to Allah and we make duʿā’ to Him. ‘Yā Allāh, heal me.’ ‘Yā Allāh, get me a promotion.’ ‘Yā Allāh, do this for me or do that for me.’ And it doesn’t happen; and you’re like: ‘Forget this, I don’t need prayer. I even took the time out to pray and He didn’t give!
”
”
Nouman Ali Khan (Revive Your Heart: Putting Life in Perspective)
“
You're serious."
"As serious as an accountant at an IRS audit."
His face closed off, reminding her of the ruthlessness she had first noticed about him on the front steps. "You have no business opening a restaurant."
"Says who?"
"Says the guy who watched you try to extricate yourself from a burger suit with a knife."
Her mouth fell open. "Burger suits and restaurants are two different kettles of fish."
"Kettles of fish? Now there's great business terminology."
"Yep, Texas style."
"You're in New York, sweetheart."
"I am not your sweetheart, thank my lucky stars."
"Another of your quaint Texas sayings? What was the last one I heard you use? 'Bless your heart'?"
She sliced him a tooth-grinding smile. "While you might not like them, you can bet your backside that a cafe that serves the kind of fare we create in Texas would have people lined up around the corner. Or, as we say in Texas, till the cows come home.
”
”
Linda Francis Lee (The Glass Kitchen)
“
Other than chicken and rice, you'll find Tokyo restaurants specializing in fried pork cutlets, curry rice, ramen, udon, soba, gyōza, beef tongue, tempura, takoyaki, yakitori, Korean-style grilled beef, sushi, okonomiyaki, mixed rice dishes, fried chicken, and dozens of other dishes. Furthermore, even if you know something about Japanese food, it's common to come across a restaurant whose menu or plastic food display indicates that it specializes in a particular food you've never seen before and can't quite decipher.
Out of this tradition of single-purpose restaurants, Japan has created homegrown fast-food chains. McDonald's and KFC exist in Tokyo but are outnumbered by Japanese chains like Yoshinoya (beef-and-rice bowl), CoCo Ichiban (curry rice), Hanamaru Udon, Gindaco (takoyaki), Lotteria (burgers), Tenya (tempura), Freshness Burger, Ringer Hut (Nagasaki-style noodles), and Mister Donut (pizza) (just kidding). Since the Japanese are generally slim and healthy and I don't know how to read a Japanese newspaper, it was unclear to me whether Japan's fast-food chains are blamed for every social ill, but it seems like it would be hard to pin a high suicide rate on Mister Donut.
”
”
Matthew Amster-Burton (Pretty Good Number One: An American Family Eats Tokyo)
“
He learned that we should keep our eyes on the goal and not on the ground. He learned so much about the Burger King’s operations that later when he was running the Investment Bank and was looking for high-profile American billionaires to sit on his Board of Directors, he met Joe Antonius, Chairman of the 32-billion-dollar conglomerate. The first thing they had in common was that Antonius ran that corporation where Mir once cleaned bathrooms. He went up to him, introduced himself, “Hi Joe! I am Mir Mohammad Ali Khan, founder and Chairman of KMS Investment Bank and my first job in America was washing bathrooms at one of your restaurants.” Joe burst out laughing and all top notch people – Bill Gates, Warren Buffet, and Peter Lynch – could not believe what the young man was saying. Joe took him aside and said, “Tell me honestly what did you like about cleaning bathrooms.” “Ammonia,” replied Mir. “Why?” Mir said, “I hated my job and it hurt my ego. I hated it so much that I cried throughout the first week and every time somebody saw me crying, I would tell them that it was because of ammonia. Ammonia helped me shelter my ego.” Later Antonius joined the Board of Mir’s bank for NO COMPENSATION and also brought 6 top people from Forbes, Yoblon, Mario, Andretti, and others. In the first meeting of the Board Antonius said, “I joined this board because if this immigrant kid can come from a family background that he has, compromise with his ego, wash bathrooms and smile and tell us in a corporate meeting of leaders that he is proud of it, then it means that he will go far in life. At 29 he owns a bank, imagine what he will do at 49.
”
”
N.K. Sondhi (Know Your Worth : Stop Thinking, Start Doing)
“
Real burrata is a creation of arresting beauty- white and unblemished on the surface, with a swollen belly and a pleated top. The outer skin should be taut and resistant, while the center should give ever so slightly with gentle prodding. Look at the seam on top: As with mozzarella, it should be rough, imperfect, the sign of human hands at work. Cut into the bulge, and the deposit of fresh cream and mozzarella morsels seems to exhale across the plate. The richness of the cream- burrata comes from burro, the Italian word for "butter"- coats the mouth, the morsels of mozzarella detonate one by one like little depth charges, and the entire package pulses with a gentle current of acidity.
The brothers, of course, like to put their own spin on burrata. Sometimes that means mixing cubes of fresh mango into its heart. Or Spanish anchovies. Even caviar. Today, Paolo sends me next door to a vegetable stand to buy wild arugula, which he chops and combines with olives and chunks of tuna and stirs into the liquid heart of the burrata, so that each bite registers in waves: sharp, salty, fishy, creamy. It doesn't move me the same way the pure stuff does, but if I lived on a daily diet of burrata, as so many Dicecca customers do, I'd probably welcome a little surprise in the package from time to time.
While the Diceccas experiment with what they can put into burrata, the rest of the world rushes to find the next food to put it onto. Don't believe me? According to Yelp, 1,800 restaurants in New York currently serve burrata. In Barcelona, more than 500 businesses have added it to the menu. Burrata burgers, burrata pizza, burrata mac and cheese. Burrata avocado toasts. Burrata kale salads. It's the perfect food for the globalized palate: neutral enough to fit into anything, delicious enough to improve anything.
”
”
Matt Goulding (Pasta, Pane, Vino: Deep Travels Through Italy's Food Culture (Roads & Kingdoms Presents))
“
Did you eat?” he asked as he backed out of the parking lot.
“No.”
“Do you want to stop somewhere?”
“Like Burger King?”
“I was thinking something a little nicer.”
“I’m wearing sweaty clothes and sneakers.”
Briefly taking his eyes off the road, he glanced at her. “I think you look nice.”
“Says the man in a dress shirt and tie.”
“Trust me, you could wear a sack and I’d still be the inappropriate factor in the equation. Let’s stop and have dinner. We’ll go someplace small and quiet.”
She sighed. “Fine. But you have to take off your tie and un-tuck your shirt.”
“What?”
“Either that or I’m not going. I look like a slob.”
His fingers noticeably tightened on the wheel. “Fine.”
When they arrived at the restaurant, a little corner place with outdoor seating and Italian cuisine, Elliot stood at the car door and loosened his tie. After unclasping the top button of his shirt, he frowned at his hips.
“My shirttails will be wrinkled. Can’t this be enough?”
She laughed at how uncomfortable the idea of wrinkles made him. “Fine.”
Untwisting the clip in her hair, she flipped her head over and shook out her waves, hoping to hide the fact that she was in an old tank top with a bleach stain on the side.
Flipping back, she paused as she caught him staring. “What?”
His eyes were wide behind his glasses. “Nothing.” He shook his head and looked away.
He took her hand and escorted her into the restaurant. The smell of delicious pasta cranked up her hunger. The hostess greeted them, and before Nadia could manage a word, Elliot asked for a private table in the back. They were escorted to the rear of the restaurant, far away from all other patrons.
“Do they know you here?” He seemed to have some pull.
“No, but if you make a direct request people don’t often tell you no.”
She raised a brow. “I’ll have to remember that trick.”
For as gentle as he was, he had a knack for being equally commanding. His clout was subtle but undeniable. She wondered if he even realized the influence he held over others. He wore authority very well.
”
”
Lydia Michaels (Untied (Mastermind, #2))
“
Aristotle defined man as the rational animal, but he had never heard of the Third Pounder. In the 1980s, the restaurant chain A&W wanted to create a burger that would compete with McDonald’s popular Quarter Pounder. So they created the Third Pounder, which had more beef, was less expensive, and did better in blind taste tests. It was a failure. Focus groups found that the name was the problem. Customers believed that they were being overcharged, assuming that a third of a pound of beef was less than a quarter of a pound of beef since the 3 in ⅓ is smaller than the 4 in ¼.
”
”
Paul Bloom (Against Empathy: The Case for Rational Compassion)
“
I started in our neighborhood, buying a pastrami burrito at Oki Dog and a deluxe gardenburger at Astro Burger and matzoh-ball soup at Greenblatt's and some greasy egg rolls at the Formosa. In part funny, and rigid, and sleepy, and angry. People. Then I made concentric circles outward, reaching first to Canter's and Pink's, then rippling farther, tofu at Yabu and mole at Alegria and sugok at Marouch; the sweet-corn salad at Casbah in Silver Lake and Rae's charbroiled burgers on Pico and the garlicky hummus at Carousel in Glendale. I ate an enormous range of food, and mood. Many favorites showed up- families who had traveled far and whose dishes were steeped with the trials of passageways. An Iranian cafe near Ohio and Westwood had such a rich grief in the lamb shank that I could eat it all without doing any of my tricks- side of the mouth, ingredient tracking, fast-chew and swallow. Being there was like having a good cry, the clearing of the air after weight has been held. I asked the waiter if I could thank the chef, and he led me to the back, where a very ordinary-looking woman with gray hair in a practical layered cut tossed translucent onions in a fry pan and shook my hand. Her face was steady, faintly sweaty from the warmth of the kitchen.
Glad you liked it, she said, as she added a pinch of saffron to the pan. Old family recipe, she said.
No trembling in her voice, no tears streaking down her face.
”
”
Aimee Bender (The Particular Sadness of Lemon Cake)
“
While Nicole drove off in search of recipes for fish hash, clam fritters, and salmon quiche, Charlotte settled in the Chowder House with Dorey Jewett, who, well beyond the assortment of chowders she always brought to Bailey's Brunch, would be as important a figure in the book as any.
They sat in the kitchen, though Dorey did little actual sitting. Looking her chef-self in T-shirt, shorts, and apron, if she wasn't dicing veggies, she was clarifying butter or supervising a young boy who was shucking clams dug from the flats hours before. Even this early, the kitchen smelled of chowder bubbling in huge steel pots.
Much as Anna Cabot had done for the island in general, Dorey gave a history of restaurants on Quinnipeague, from the first fish stand at the pier, to a primitive burger hut on the bluff, to a short-lived diner on Main Street, to the current Grill and Cafe. Naturally, she spoke at greatest length about the evolution of the Chowder House, whose success she credited to her father, though the man had been dead for nearly twenty years. Everyone knew Dorey was the one who had brought the place into the twenty-first century, but her family loyalty was endearing.
”
”
Barbara Delinsky (Sweet Salt Air)
“
They served perfectly seasoned tender steaks and creamed spinach that people dreamt about. They charged almost twenty dollars for the burger, a thick sirloin patty cooked in butter that always came out glistening. During Lent, they went fish heavy on the menu---fried perch and shrimp. They were fancy comfort food, meatloaf and chicken potpie. Their chicken paillard was lemony and crisp, served over a bed of bright greens.
”
”
Jennifer Close (Marrying the Ketchups)
“
From his limited experience with them, funeral homes were like fast-food restaurants—they all kind of looked the same. Then again, he guessed that made sense. Just like there were only so many ways to doctor up a burger, he imagined dead bodies were likewise.
”
”
J.R. Ward (Crave (Fallen Angels, #2))
“
If I was at a restaurant, I analyzed the health content of each item and agonized over a dollar price difference. If I ordered a burger, I couldn’t enjoy how good it tasted because I’d be worried about its fat content or greenhouse gas emissions or whether I was eating enough fiber.
”
”
Stephanie Foo (What My Bones Know: A Memoir of Healing from Complex Trauma)
“
We can take strong consolation in the fact that God will have His way. Whoever calls on the name of the Lord will be saved and the wicked will be punished. He has delusions of grandeur indeed who thinks he can stop the will of God from coming to pass. Though they join forces, the wicked will not go unpunished (Prov. 11:21). God will judge the world in righteousness. It would be infinitely easier to build a bacon-burger restaurant on the Temple Mount in Jerusalem than to stop God from saving those who call upon Him and from having His Day of Justice.
”
”
Ray Comfort (The Evidence Study Bible: NKJV: All You Need to Understand and Defend Your Faith)
“
high school kids at In-N-Out Burger and Chick-fil-A are doing largely the same job that kids at any other fast-food restaurant are doing, and yet there are a lot fewer miserable jobs at In-N-Out and Chick-fil-A. The difference is not the job itself. It is the management. And one of the most important things that managers must do is help employees see why their work matters to someone. Even if this sounds touchy-feely to some, it is a fundamental part of human nature.
”
”
Patrick Lencioni (The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees) (J-B Lencioni Series Book 30))
“
food prices had gone up considerably in a week, almost triple what they had been before Collins took over. Eating at Burger King or McDonald’s was almost as expensive as eating at a four star restaurant. Stopping at night, sometimes they stayed in a motel or camped outdoors. The closer they came to passing the Mississippi, the more camping they had to do, since motels were getting harder and harder to find without wasting all of their gas and money trying to look for one or pay for one.
”
”
Cliff Ball (Times of Trouble: Christian End Times Novel (The End Times Saga Book 2))
“
In the 1980’s, vegetarianism was considered to be “radical” by most people; just a handful of restaurants, stores, and food companies catered to the community. PETA was promoting GO VEGETARIAN, Vegetarian Times was the go-to magazine for recipes and lifestyle information, and veggie burgers contained eggs and cheese. I don’t know why it took so long for Veganism to catch on, or why I didn’t make the connection, myself, and change sooner, but I guess in some weird way I was part of a wave of consciousness.
”
”
Anji Bee (Keep It Carbed, Baby!: The Official Happy Healthy Vegan Cookbook of High Carb, Low Fat, Plant Based Whole Foods)
“
Consider fast food, for instance. It makes sense—when the kids are starving and you’re driving home after a long day—to stop, just this once, at McDonald’s or Burger King. The meals are inexpensive. It tastes so good. After all, one dose of processed meat, salty fries, and sugary soda poses a relatively small health risk, right? It’s not like you do it all the time. But habits emerge without our permission. Studies indicate that families usually don’t intend to eat fast food on a regular basis. What happens is that a once a month pattern slowly becomes once a week, and then twice a week—as the cues and rewards create a habit—until the kids are consuming an unhealthy amount of hamburgers and fries. When researchers at the University of North Texas and Yale tried to understand why families gradually increased their fast food consumption, they found a series of cues and rewards that most customers never knew were influencing their behaviors.1.24 They discovered the habit loop. Every McDonald’s, for instance, looks the same—the company deliberately tries to standardize stores’ architecture and what employees say to customers, so everything is a consistent cue to trigger eating routines. The foods at some chains are specifically engineered to deliver immediate rewards—the fries, for instance, are designed to begin disintegrating the moment they hit your tongue, in order to deliver a hit of salt and grease as fast as possible, causing your pleasure centers to light up and your brain to lock in the pattern. All the better for tightening the habit loop.1.25 However, even these habits are delicate. When a fast food restaurant closes down, the families that previously ate there will often start having dinner at home, rather than seek out an alternative location. Even small shifts can end the pattern. But since we often don’t recognize these habit loops as they grow, we are blind to our ability to control them. By learning to observe the cues and rewards, though, we can change the routines.
”
”
Charles Duhigg (The Power Of Habit: Why We Do What We Do In Life And Business)
“
For many, the road to becoming an endurance athlete began with a diet. Maybe this is your story. The guy who once had regularly ordered the bacon burger was suddenly rolling out special requests at a restaurant—keep the toast dry, hold the dressing, boil the egg, steam the vegetables. For most successful athletes, somewhere along the way a new lifestyle emerged and the focus shifted from dieting to performance. Performance
”
”
Matt Fitzgerald (Racing Weight: How to Get Lean for Peak Performance, 2nd Edition (The Racing Weight Series))
“
In 2001, my co-workers at PayPal and I would often get lunch on Castro Street in Mountain View. We had our pick of restaurants, starting with obvious categories like Indian, sushi, and burgers. There were more options once we settled on a type: North Indian or South Indian, cheaper or fancier, and so on. In contrast to the competitive local restaurant market, PayPal was at that time the only email-based payments company in the world. We employed fewer people than the restaurants on Castro Street did, but our business was much more valuable than all of those restaurants combined. Starting a new South Indian restaurant is a really hard way to make money. If you lose sight of competitive reality and focus on trivial differentiating factors—maybe you think your naan is superior because of your great-grandmother’s recipe—your business is unlikely to survive.
”
”
Peter Thiel (Zero to One: Notes on Start Ups, or How to Build the Future)
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EARNINGS McDonald's Plans Marketing Push as Profit Slides By Julie Jargon | 436 words Associated Press The burger giant has been struggling to maintain relevance among younger consumers and fill orders quickly in kitchens that have grown overwhelmed with menu items. McDonald's Corp. plans a marketing push to emphasize its fresh-cooked breakfasts as it battles growing competition for the morning meal. Competition at breakfast has heated up recently as Yum Brands Inc.'s Taco Bell entered the business with its new Waffle Taco last month and other rivals have added or discounted breakfast items. McDonald's Chief Executive Don Thompson said it hasn't yet noticed an impact from Taco Bell's breakfast debut, but that the overall increased competition "forces us to focus even more on being aggressive in breakfast." Mr. Thompson's comments came after McDonald's on Tuesday reported that its profit for the first three months of 2014 dropped 5.2% from a year earlier, weaker than analysts' expectations. Comparable sales at U.S. restaurants open more than a year declined 1.7% for the quarter and 0.6% for March, the fifth straight month of declines in the company's biggest market. Global same-store sales rose 0.5% for both the quarter and month. Mr. Thompson acknowledged again that the company has lost relevance with some customers and needs to strengthen its menu offerings. He emphasized Tuesday that McDonald's is focused on stabilizing key markets, including the U.S., Germany, Australia and Japan. The CEO said McDonald's has dominated the fast-food breakfast business for 35 years, and "we don't plan on giving that up." The company plans in upcoming ads to inform customers that it cooks its breakfast, unlike some rivals. "We crack fresh eggs, grill sausage and bacon," Mr. Thompson said. "This is not a microwave deal." Beyond breakfast, McDonald's also plans to boost marketing of core menu items such as Big Macs and french fries, since those core products make up 40% of total sales. To serve customers more quickly, the chain is working to optimize staffing, and is adding new prep tables that let workers more efficiently add new toppings when guests want to customize orders. McDonald's also said it aims to sell more company-owned restaurants outside the U.S. to franchisees. Currently, 81% of its restaurants around the world are franchised. Collecting royalties from franchisees provides a stable source of income for a restaurant company and removes the cost of operating them. McDonald's reported a first-quarter profit of $1.2 billion, or $1.21 a share, down from $1.27 billion, or $1.26 a share, a year earlier. The company partly attributed the decline to the effect of income-tax benefits in the prior year. Total revenue for the quarter edged up 1.4% to $6.7 billion, though costs rose faster, at 2.3%. Analysts polled by Thomson Reuters forecast earnings of $1.24 a share on revenue of $6.72 billion.
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Anonymous
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In one set of experiments, for example, researchers affiliated with the National Institute on Alcohol Abuse and Alcoholism trained mice to press levers in response to certain cues until the behavior became a habit. The mice were always rewarded with food. Then, the scientists poisoned the food so that it made the animals violently ill, or electrified the floor, so that when the mice walked toward their reward they received a shock. The mice knew the food and cage were dangerous—when they were offered the poisoned pellets in a bowl or saw the electrified floor panels, they stayed away. When they saw their old cues, however, they unthinkingly pressed the lever and ate the food, or they walked across the floor, even as they vomited or jumped from the electricity. The habit was so ingrained the mice couldn’t stop themselves.1.23 It’s not hard to find an analog in the human world. Consider fast food, for instance. It makes sense—when the kids are starving and you’re driving home after a long day—to stop, just this once, at McDonald’s or Burger King. The meals are inexpensive. It tastes so good. After all, one dose of processed meat, salty fries, and sugary soda poses a relatively small health risk, right? It’s not like you do it all the time. But habits emerge without our permission. Studies indicate that families usually don’t intend to eat fast food on a regular basis. What happens is that a once a month pattern slowly becomes once a week, and then twice a week—as the cues and rewards create a habit—until the kids are consuming an unhealthy amount of hamburgers and fries. When researchers at the University of North Texas and Yale tried to understand why families gradually increased their fast food consumption, they found a series of cues and rewards that most customers never knew were influencing their behaviors.1.24 They discovered the habit loop. Every McDonald’s, for instance, looks the same—the company deliberately tries to standardize stores’ architecture and what employees say to customers, so everything is a consistent cue to trigger eating routines. The foods at some chains are specifically engineered to deliver immediate rewards—the fries, for instance, are designed to begin disintegrating the moment they hit your tongue, in order to deliver a hit of salt and grease as fast as possible, causing your pleasure centers to light up and your brain to lock in the pattern. All the better for tightening the habit loop.1.25 However, even these habits are delicate. When a fast food restaurant closes down, the families that previously ate there will often start having dinner at home, rather than seek out an alternative location. Even small shifts can end the pattern. But since we often don’t recognize these habit loops as they grow, we are blind to our ability to control them. By learning to observe the cues and rewards, though, we can change the routines.
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Charles Duhigg (The Power Of Habit: Why We Do What We Do In Life And Business)
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the early 1980s, the A&W fast-food restaurant chain introduced a burger with a third of a pound of beef to compete with McDonald’s popular quarter pounder. Although most customers preferred A&W’s new burger in taste tests, it was a big disappointment in the marketplace. When focus groups were run to get to the bottom of this paradox, A&W discovered that many customers thought a burger with one-third of a pound of beef was less generous than one with one-quarter of a pound. Customers were attending to the denominator, just not very intelligently: The smaller “3” led many to conclude that one-third is smaller than one-quarter!21
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Thomas Gilovich (The Wisest One in the Room: How You Can Benefit from Social Psychology's Most Powerful Insights)
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They used to. Not so much anymore. Once Creed started acting out and being a dick, they realized it was better to separate us in their minds.” Miranda picks up her hotdog, ketchup dripping across the table, and takes a bite. Food tonight is pretty standard American fare: burgers (beef as well as vegetarian, black bean patties I believe), hot dogs (also meat and vegetarian options), salad, chips, cupcakes. Nothing overblown or extravagant like I expected. I sort of assumed we’d be having a stuffy dinner at one of the fancy restaurants in downtown Bornstead. This is better.
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C.M. Stunich (Orientation (Rich Boys of Burberry Prep, #5; Adamson All-Boys Academy, #4))
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I made the mistake of mentioning that there’s a restaurant in Toronto with alpaca burgers on the menu, and everyone gave me dirty looks. So now I’m keeping my mouth shut.
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Jackie Lau (Grumpy Fake Boyfriend (Kwan Sisters, #1))
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When we notice the prices on the menu we ask Ken if we can have the money instead and just go to Burger King. He laughs and tells us no because life is about experiencing new things. When the waiter takes our orders, Preston asks for the filet mignon but pronounces it totally wrong. Alvin asks for the New York strip steak, and then asks to substitute the sides for another New York strip steak. The waiter starts laughing, but we don’t because we know he is serious. Malcolm and I both play it safe with pasta. It was always a dream of mine to eat at a fancy restaurant. Now that the dream is fulfilled, there is room for more dreams.
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Arshay Cooper (A Most Beautiful Thing: The True Story of America's First All-Black High School Rowing Team)
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wanted to catch up with. And what about trying a new restaurant this week? What about Lola Burger, or The Proprietors? Should he include Agnes, or would it be more romantic just the two of them? Romantic? Dabney thought. She said, “I’m going for my walk now.” “Dabney,” Box said. She stopped at the door and turned around. “You have to make a doctor’s appointment,” he said. “Yes,” she said. “I realize
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Elin Hilderbrand (The Matchmaker)
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McDonald’s has toned down its bright yellow motif and radically expanded its color scheme when it announced in early 2016 that “the new look is simple, fresh, and consistent with the company’s vision to be a modern and progressive burger company.”
Interestingly, it was about that time when the company decided to substitute its signature red and yellow colors that its sales began to substantially decline.
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Cary G. Weldy (The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know)
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They’re not exactly the most physically imposing people in the world (that’s what happens when you live on nothing but soy lattes and veggie burgers), but the sheer force of their numbers is shocking. They have allowed hate to spread at a rate we haven’t seen since the era of civil rights, when Democrats—the party that founded the KKK, in case you’ve forgotten—would organize lynch mobs and counterprotests all across the South, most of which ended in horrific violence. These people are irrational, hysterical, upset, and out looking for enemies. I should know. As of November 16, 2016, I became one of their top targets. Before the election, I was just a guy who appeared on television every once in a while, went to work, and went home at the end of the day and played with my kids. There were probably a few people who thought I was an asshole because I was blessed to have been born into a wealthy family. But no one was mailing suspicious powder to my home or screaming at me in a restaurant where I was celebrating my brother’s birthday. No one was threatening my life. After the election, I became the guy who receives the second highest number of death threats in the country (according to the Secret Service, second only to my father). And that’s a list that includes senators, former presidents, and ambassadors to several war-torn countries. Here’s what the exploding letter filled with powder that sent my then wife and a member of my Secret Service detail to the hospital said: “You are an awful person. This is why people hate you. You are getting what you deserve. So shut the f—k up.
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Donald Trump Jr. (Triggered: How the Left Thrives on Hate and Wants to Silence Us)
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I saw exactly how they'd ordered the burger and the fish and noticed that they'd asked for mayo.
Violet came back into the kitchen. "Maggie, we just had a ten-top walk in. Are you ready for this?"
"Yes, I got it. Don't worry, it's all under control," I replied. "Alice, let's cut up the rest of that fresh basil, we are going to make an herb mayo. Ben, I need you to tell me where everything is."
The next few minutes were a bit of a blur. Ben gave me the ins and outs and Alice whipped up a yummy aioli. We decided to add it on the side of each burger or plate of fries going out. I looked around the kitchen and decided to make some homemade mac and cheese. We had all the ingredients: milk, cheese, flour, butter, and even some dried ground nutmeg and cayenne pepper. We threw the mac and cheese into little ramekins and crushed up some bread crumbs to put on top. At least I could contribute something new to the menu.
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Victoria Benton Frank (My Magnolia Summer)
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Luckily for Nina’s anxiety, they found themselves in one of those restaurants where the menu gave the full provenance of every ingredient. Plentiful reading material is so helpful on a first date. “It says here,” said Nina, “that the fresh mint used in the lamb burger was grown in a hand-thrown but unattractive pot on the kitchen windowsill.” “Really?” said Tom. “Did they include a photo?” Nina shook her head. “Not even a witty little pencil sketch.” “Disappointing.” Tom looked at his menu. “Well, it says here that the pomegranate extract used in the salad dressing was hand squeezed by the middle daughter of the farmer who grew it.” “Really?” said Nina, hiding a smile. “Well, if one of us orders the steak frites, a young boy named Harold will catch a bus to the the nearest community garden and dig up the potatoes for the frites himself.” “Well,” said Tom, gravely, “it’s getting a little late for Harold to be out alone. Maybe we should choose something else.
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Abbi Waxman (The Bookish Life of Nina Hill)
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For our first course, we have a play on biscuits and gravy, a classic Southern dish that's also popular in the Midwest." Chef Laurent picked up his fork and cutter into the biscuit. "Here, we have a miniature biscuit topped a boudin blanc sawmill gravy and a poached quail egg."
Chef Martinet poked at the quail egg until the yolk burst. Probably looking for egg flaws. Rosie decided to just keep talking. If she kept talking, she wouldn't be thinking about what they were eating.
"I first had biscuits and gravy at the restaurant where my mom works."
"Your mother, she is a chef?" Chef Laurent asked. He was going back in for another bite. That had to be a good sign.
"No. She, um, manages the store... at the restaurant... where she works." No matter how much time Chef Laurent may have spent in Ohio, Rosie was pretty sure he hadn't experienced a Cracker Barrel. But he nodded like a combined restaurant and gift store was nothing out of the ordinary. "I put my own spin on sawmill gravy by using boudin blanc instead of breakfast sausage to incorporate some of the flavors I've discovered living here, and I kept the biscuit small and used a quail egg to keep the portion appropriate for a first course."
"The biscuit is excellent," Chef Laurent said. "Fluffy, light, buttery- it is everything a biscuit should be. I should tell Marcus that this exactly the kind of appetizer he should serve."
He must have meant Marcus Samuelsson. Rosie felt her hopes start to rise.
"For our next course, we have a burger topped with Gruyère and caramelized onions on a brioche bun.
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Stephanie Kate Strohm (Love à la Mode)
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James turned the kitchen radio to a classic rock station as he started making the burger. Bon Jovi’s Livin’ On A Prayer played throughout the restaurant. “It’s our song, Vanessa!” Elijah exclaimed as he and Vanessa sang along to the chorus. When the song came to an end, a few of the customers clapped, zapping them out of the Bon Jovi daze. Vanessa took a bow, embracing the attention. Elijah shyly got back to work and brought a customer their meal.
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Lidia Longorio (Death's Rattle)
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Shake Shack- The now multinational, publicly traded fast-food chain was inspired by the roadside burger stands from Danny's youth in the Midwest and serves burgers, dogs, and concretes- frozen custard blended with mix-ins, including Mast Brothers chocolate and Four & Twenty Blackbirds pie, depending on the location.
Blue Smoke- Another nod to Danny's upbringing in the Midwest, this Murray Hill barbecue joint features all manner of pit from chargrilled oysters to fried chicken to seven-pepper brisket, along with a jazz club in the basement.
Maialino- This warm and rustic Roman-style trattoria with its garganelli and braised rabbit and suckling pig with rosemary potatoes is the antidote to the fancy-pants Gramercy Park Hotel, in which it resides.
Untitled- When the Whitney Museum moved from the Upper East Side to the Meatpacking District, the in-house coffee shop was reincarnated as a fine dining restaurant, with none other than Chef Michael Anthony running the kitchen, serving the likes of duck liver paté, parsnip and potato chowder, and a triple chocolate chunk cookie served with a shot of milk.
Union Square Café- As of late 2016, this New York classic has a new home on Park Avenue South. But it has the same style, soul, and classic menu- Anson Mills polenta, ricotta gnocchi, New York strip steak- as it first did when Danny opened the restaurant back in 1985.
The Modern- Overlooking the Miró, Matisse, and Picasso sculptures in MoMA's Sculpture Garden, the dishes here are appropriately refined and artistic. Think cauliflower roasted in crab butter, sautéed foie gras, and crispy Long Island duck.
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Amy Thomas (Brooklyn in Love: A Delicious Memoir of Food, Family, and Finding Yourself)