Building Up Defenses Quotes

Have you ever been in love? Horrible isn't it? It makes you so vulnerable. It opens your chest and it opens up your heart and it means that someone can get inside you and mess you up. You build up all these defenses, you build up a whole suit of armor, so that nothing can hurt you, then one stupid person, no different from any other stupid person, wanders into your stupid life...You give them a piece of you. They didn't ask for it. They did something dumb one day, like kiss you or smile at you, and then your life isn't your own anymore. Love takes hostages. It gets inside you. It eats you out and leaves you crying in the darkness, so simple a phrase like 'maybe we should be just friends' turns into a glass splinter working its way into your heart. It hurts. Not just in the imagination. Not just in the mind. It's a soul-hurt, a real gets-inside-you-and-rips-you-apart pain. I hate love.

When we think we have been hurt by someone in the past, we build up defenses to protect ourselves from being hurt in the future. So the fearful past causes a fearful future and the past and future become one. We cannot love when we feel fear.... When we release the fearful past and forgive everyone, we will experience total love and oneness with all.

Have you ever been in love? Horrible, isn't it? It makes you so vulnerable. It opens your chest and it opens up your heart and it means that someone can get inside you and mess you up. You build up all these defenses. You build up this whole armor, for years, so nothing can hurt you, then one stupid person, no different from any other stupid person, wanders into your stupid life… You give them a piece of you. They don't ask for it. They do something dumb one day like kiss you, or smile at you, and then your life isn't your own anymore. Love takes hostages. It gets inside you. It eats you out and leaves you crying in the darkness, so a simple phrase like "maybe we should just be friends" or "how very perceptive" turns into a glass splinter working its way into your heart. It hurts. Not just in the imagination. Not just in the mind. It's a soul-hurt, a body-hurt, a real gets-inside-you-and-rips-you-apart pain. Nothing should be able to do that. Especially not love. I hate love.

Have you ever been in love? Horrible isn't it? It makes you so vulnerable. It opens your chest and it opens up your heart and it means that someone can get inside you and mess you up. You build up all these defenses, you build up a whole suit of armor, so that nothing can hurt you, then one stupid person, no different from any other stupid person, wanders into your stupid life...You give them a piece of you. They didn't ask for it. They did something dumb one day, like kiss you or smile at you, and then your life isn't your own anymore. Love takes hostages. It gets inside you. It eats you out and leaves you crying in the darkness, so simple a phrase like 'maybe we should be just friends' turns into a glass splinter working its way into your heart. It hurts. Not just in the imagination. Not just in the mind. It's a soul-hurt, a real gets-inside-you-and-rips-you-apart pain. I hate love.

A woman cannot bear to feel empty and purposeless. But a man may take real pleasure in that feeling. A man can take real pride and satisfaction in pure negation: 'I am quite empty of feeling. I don't care the slightest bit in the world for anybody or anything except myself. But I do care for myself, and I'm going to survive in spite of them all, and I'm going to have my own success without caring the least in the world how I get it. Because I'm cleverer than they are, I'm cunninger than they are, even if I'm weak. I must build myself up proper protections, and entrench myself, and then I'm safe. I can sit inside my glass tower and feel nothing and be touched by nothing, and yet exert my power, my will, through the glass walls of my ego'. That, roughly, is the condition of a man who accepts the condition of true egoism, and emptiness, in himself. He has a certain pride in the condition, since in pure emptiness of real feeling he can still carry out his ambition, his will to egoistic success. Now I doubt if a woman can feel like this. The most egoistic woman is always in a tangle of hate, if not of love. But the true male egoist neither hates nor loves. He is quite empty, at the middle of him. Only on the surface he has feelings: and these he is always trying to get away from. Inwardly, he feels nothing. And when he feels nothing, he exults in his ego and knows he is safe. Safe, within his fortifications, inside his glass tower. But I doubt if women can even understand this condition in a man. They mistake emptiness for depth. They think the false calm of the egoist who really feels nothing is strength. And they imagine that all the defenses which the confirmed egoist throws up, the glass tower of imperviousness, are screens to a real man, a positive being. And they throw themselves madly on the defences, to tear them down and come at the real man, little knowing that there is no real man, the defences are only there to protect a hollow emptiness, an egoism, not a human man.

The first building she reached appeared to be an old barn. Only one young guard stood before its bolted door, staring at her with wide eyes, holding up his sword in defense, She heated his sword and he dropped it, his expression barely changing, as if he had been expecting that. She held up her two swords to his throat, but they were two heavy, so she dropped one and held the other with both hands. "Where are the two Bayern boys kept?" The soldier shook his head. BURN HIM, prompted the fire. The excitement of burning was simmering in her, heating her up for more action.

You cannot predict a person's sudden passing, but there are certain people in life that you prepare yourself to lose, for whatever reason. You foolishly try to protect yourself by building a wall around your heart as a sort of preemptive defense mechanism so that when you get that call, you are prepared somehow. Like being emotionally vaccinated, you have already built up an immunity to their inevitable passing. But this never works.

Have you ever been in love? Horrible, isn't it? It makes you so vulnerable. It opens your chest and it opens up your heart and it means that someone can get inside you and mess you up. You build up all these defenses. You build up this whole armor, for years, so nothing can hurt you, then one stupid person, no different from any other stupid person, wanders into your stupid life… You give them a piece of you. They don't ask for it. They do something dumb one day like kiss you, or smile at you, and then your life isn't your own anymore.

In the name of "force protection," the military often rolls up windows, builds walls, and points rifles at the outside world. The best force protection, however, is to be surrounded by friends and allies.

Children picked up things on a different level than adults. They hadn’t spent much time building up defense mechanisms and rationalizations for all the shitty things that happen in the world. Kids take everything straight, no chaser. It’s later on we all start bullshitting ourselves. Dominic

As observers of totalitarianism such as Victor Klemperer noticed, truth dies in four modes, all of which we have just witnessed. The first mode is the open hostility to verifiable reality, which takes the form of presenting inventions and lies as if they were facts. The president does this at a high rate and at a fast pace. One attempt during the 2016 campaign to track his utterances found that 78 percent of his factual claims were false. This proportion is so high that it makes the correct assertions seem like unintended oversights on the path toward total fiction. Demeaning the world as it is begins the creation of a fictional counterworld. The second mode is shamanistic incantation. As Klemperer noted, the fascist style depends upon “endless repetition,” designed to make the fictional plausible and the criminal desirable. The systematic use of nicknames such as “Lyin’ Ted” and “Crooked Hillary” displaced certain character traits that might more appropriately have been affixed to the president himself. Yet through blunt repetition over Twitter, our president managed the transformation of individuals into stereotypes that people then spoke aloud. At rallies, the repeated chants of “Build that wall” and “Lock her up” did not describe anything that the president had specific plans to do, but their very grandiosity established a connection between him and his audience. The next mode is magical thinking, or the open embrace of contradiction. The president’s campaign involved the promises of cutting taxes for everyone, eliminating the national debt, and increasing spending on both social policy and national defense. These promises mutually contradict. It is as if a farmer said he were taking an egg from the henhouse, boiling it whole and serving it to his wife, and also poaching it and serving it to his children, and then returning it to the hen unbroken, and then watching as the chick hatches. Accepting untruth of this radical kind requires a blatant abandonment of reason. Klemperer’s descriptions of losing friends in Germany in 1933 over the issue of magical thinking ring eerily true today. One of his former students implored him to “abandon yourself to your feelings, and you must always focus on the Führer’s greatness, rather than on the discomfort you are feeling at present.” Twelve years later, after all the atrocities, and at the end of a war that Germany had clearly lost, an amputated soldier told Klemperer that Hitler “has never lied yet. I believe in Hitler.” The final mode is misplaced faith. It involves the sort of self-deifying claims the president made when he said that “I alone can solve it” or “I am your voice.” When faith descends from heaven to earth in this way, no room remains for the small truths of our individual discernment and experience. What terrified Klemperer was the way that this transition seemed permanent. Once truth had become oracular rather than factual, evidence was irrelevant. At the end of the war a worker told Klemperer that “understanding is useless, you have to have faith. I believe in the Führer.

Deep Throat stamped his foot. “A conspiracy like this . . . a conspiracy investigation . . . the rope has to tighten slowly around everyone’s neck. You build convincingly from the outer edges in, you get ten times the evidence you need against the Hunts and Liddys. They feel hopelessly finished—they may not talk right away, but the grip is on them. Then you move up and do the same thing at the next level. If you shoot too high and miss, then everybody feels more secure. Lawyers work this way. I’m sure smart reporters must, too. You’ve put the investigation back months. It puts everyone on the defensive—editors, FBI agents, everybody has to go into a crouch after this.” Woodward swallowed hard. He deserved the lecture.

Deep Throat stamped his foot. 'A conspiracy like this...a conspiracy investigation...the rope has to tighten slowly around everyone's neck. You build convincingly from the outer edges in, you get ten times the evidence you need against the Hunts and the Liddys. They feel hopelessly finished - they may not talk right away, but the grip is on them. Then you move up and do the same thing at the next level. If you shoot too high and miss, the everyone feels more secure. Lawyers work this way. I'm sure smart reporters must, too. You've put the investigation back months. It puts everyone on the defensive - editors, FBI agents, everybody has to go into a crouch after this.' Woodward swallowed hard. He deserved the lecture. -- Carl Bernstein, Bob Woodward

Patañjali is saying that yoga is a preventive healing art, science and philosophy, by which we build up robust health in body and mind and construct a defensive strength with which to deflect or counteract afflictions that are as yet unperceived afflictions.

Have you ever been in love? Horrible isn’t it? It makes you so vulnerable. It opens your chest and it opens up your heart and it means that someone can get inside you and mess you up. You build up all these defenses, you build up a whole suit of armor, so that nothing can hurt you, then one stupid person, no different from any other stupid person, wanders into your stupid life ... You give them a piece of you. They didn’t ask for it. They did something dumb one day, like kiss you or smile at you, and then your life isn’t your own anymore.

It was shameless how life made fun of one; it was a joke, a cause for weeping! Either one lived and let one's senses play, drank full at the primitive mother's breast—which brought great bliss but was no protection against death; then one lived like a mushroom in the forest, colorful today and rotten tomorrow. Or else one put up a defense, imprisoned oneself for work and tried to build a monument to the fleeting passage of life—then one renounced life, was nothing but a tool; one enlisted in the service of that which endured, but one dried up in the process and lost one's freedom, scope, lust for life... Ach, life made sense only if one achieved both, only if it was not split by this brittle alternative! To create, without sacrificing one's senses for it. To live, without renouncing the mobility of creating. Was that impossible?

And I was just there, less than an hour ago, debugging subroutines in my cubicle, when a motherfucking Earth Defense Alliance shuttle suddenly shows up and lands right outside my office building! I figured I must be losing it. Now I’m not sure what to think.

That's the real distinction between people: not between those who have secrets and those who don't, but between those who want to know everything and those who don't. This search is a sign of love, I maintain. It's similar with books. Not quite the same, of course (it never is); but similar. If you quite enjoy a writer's work, if you turn the page approvingly yet don't mind being interrupted, then you tend to like that author unthinkingly. Good chap, you assume. Sound fellow. They say he strangled an entire pack of Wolf Cubs and fed their bodies to a school of carp? Oh no, I'm sure he didn't; sound fellow, good chap. But if you love a writer, if you depend upon the drip-feed of his intelligence, if you want to pursue him and find him -- despite edicts to the contrary -- then it's impossible to know too much. You seek the vice as well. A pack of Wolf Cubs, eh? Was that twenty-seven or twenty-eight? And did he have their little scarves sewn up into a patchwork quilt? And is it true that as he ascended the scaffold he quoted from the Book of Jonah? And that he bequeathed his carp pond to the local Boy Scouts? But here's the difference. With a lover, a wife, when you find the worst -- be it infidelity or lack of love, madness or the suicidal spark -- you are almost relieved. Life is as I thought it was; shall we now celebrate this disappointment? With a writer you love, the instinct is to defend. This is what I meant earlier: perhaps love for a writer is the purest, the steadiest form of love. And so your defense comes the more easily. The fact of the matter is, carp are an endangered species, and everyone knows that the only diet they will accept if the winter has been especially harsh and the spring turns wet before St Oursin's Day is that of young minced Wolf Cub. Of course he knew he would hang for the offense, but he also knew that humanity is not an endangered species, and reckoned therefore that twenty-seven (did you say twenty-eight?) Wolf Cubs plus one middle-ranking author (he was always ridiculously modest about his talents) were a trivial price to pay for the survival of an entire breed of fish. Take the long view: did we need so many Wolf Cubs? They would only have grown up and become Boy Scouts. And if you're still so mired in sentimentality, look at it this way: the admission fees so far received from visitors to the carp pond have already enabled the Boy Scouts to build and maintain several church halls in the area.

In coping with the world, we come to identify only with our compensatory selves and our reactive minds. We build up our selves out of our defenses but then come to be imprisoned by them.

Cities, Barber notes, “collect garbage and collect art rather than collecting votes or collecting allies. They put up buildings and run buses rather than putting up flags and running political parties. They secure the flow of water rather than the flow of arms. They foster education and culture in place of national defense and patriotism. They promote collaboration, not exceptionalism.”24

Have you noticed how much lying we do in our relationships? We tell ourselves that it’s not lying or it is excusable for purposes of self-defense. How little we realise that every lie digs us deeper into a painful delusion and we end up building war zones, not love boats.

An intelligent person may understand the logic of a bandit. The bandit’s actions follow a pattern of rationality: nasty rationality, if you like, but still rationality. You can foresee a bandit’s actions, his nasty maneuvers, and ugly aspirations, and often can build up your defenses. A stupid creature will harass you for no reason, for no advantage, without any plan or scheme and at the most improbable times and places. You have no rational way of telling if and when and how and why the stupid creature attacks. When confronted with a stupid individual you are completely at his mercy. The fact that the activity and movements of a stupid creature are absolutely erratic and irrational not only makes defense problematic but it also makes any counterattack extremely difficult—like trying to shoot at an object that is capable of the most improbable and unimaginable movements.

But once a church reaches a certain size, it stabilizes. The building gets finished, cash flow firms up, and a core membership is in place. So the congregation makes a subtle shift from offense to defense. The focus changes from fishing for men to creating a comfortable aquarium for the saints.

In ordinary times we get along surprisingly well, on the whole, without ever discovering what our faith really is.If, now and again, this remote and academic problem is so unmannerly as to thrust its way into our minds, there are plenty of things we can do to drive the intruder away. We can get the car out or go to a party or to the cinema or read a detective story or have a row with a district council or write a letter to the papers about the habits of the nightjar or Shakespeare's use of nautical metaphor. Thus we build up a defense mechanism against self-questioning because, to tell the truth, we are very much afraid of ourselves.

Those same three factors applied to human beings. Like bees, our ancestors were (1) territorial creatures with a fondness for defensible nests (such as caves) who (2) gave birth to needy offspring that required enormous amounts of care, which had to be given while (3) the group was under threat from neighboring groups. For hundreds of thousands of years, therefore, conditions were in place that pulled for the evolution of ultrasociality, and as a result, we are the only ultrasocial primate. The human lineage may have started off acting very much like chimps,48 but by the time our ancestors started walking out of Africa, they had become at least a little bit like bees. And much later, when some groups began planting crops and orchards, and then building granaries, storage sheds, fenced pastures, and permanent homes, they had an even steadier food supply that had to be defended even more vigorously. Like bees, humans began building ever more elaborate nests, and in just a few thousand years, a new kind of vehicle appeared on Earth—the city-state, able to raise walls and armies.49 City-states and, later, empires spread rapidly across Eurasia, North Africa, and Mesoamerica, changing many of the Earth’s ecosystems and allowing the total tonnage of human beings to shoot up from insignificance at the start of the Holocene (around twelve thousand years ago) to world domination today.50 As the colonial insects did to the other insects, we have pushed all other mammals to the margins, to extinction, or to servitude. The analogy to bees is not shallow or loose. Despite their many differences, human civilizations and beehives are both products of major transitions in evolutionary history. They are motorboats.

We had better want the consequences of what we believe or disbelieve, because the consequences will come! . . . But how can a society set priorities if there are no basic standards? Are we to make our calculations using only the arithmetic of appetite? . . . The basic strands which have bound us together socially have begun to fray, and some of them have snapped. Even more pressure is then placed upon the remaining strands. The fact that the giving way is gradual will not prevent it from becoming total. . . . Given the tremendous asset that the family is, we must do all we can within constitutional constraints to protect it from predatory things like homosexuality and pornography. . . . Our whole republic rests upon the notion of “obedience to the unenforceable,” upon a tremendous emphasis on inner controls through self-discipline. . . . Different beliefs do make for different behaviors; what we think does affect our actions; concepts do have consequences. . . . Once society loses its capacity to declare that some things are wrong per se, then it finds itself forever building temporary defenses, revising rationales, drawing new lines—but forever falling back and losing its nerve. A society which permits anything will eventually lose everything! Take away a consciousness of eternity and see how differently time is spent. Take away an acknowledgement of divine design in the structure of life and then watch the mindless scurrying to redesign human systems to make life pain-free and pleasure-filled. Take away regard for the divinity in one’s neighbor, and watch the drop in our regard for his property. Take away basic moral standards and observe how quickly tolerance changes into permissiveness. Take away the sacred sense of belonging to a family or community, and observe how quickly citizens cease to care for big cities. Those of us who are business-oriented are quick to look for the bottom line in our endeavors. In the case of a value-free society, the bottom line is clear—the costs are prohibitive! A value-free society eventually imprisons its inhabitants. It also ends up doing indirectly what most of its inhabitants would never have agreed to do directly—at least initially. Can we turn such trends around? There is still a wealth of wisdom in the people of this good land, even though such wisdom is often mute and in search of leadership. People can often feel in their bones the wrongness of things, long before pollsters pick up such attitudes or before such attitudes are expressed in the ballot box. But it will take leadership and articulate assertion of basic values in all places and in personal behavior to back up such assertions. Even then, time and the tides are against us, so that courage will be a key ingredient. It will take the same kind of spunk the Spartans displayed at Thermopylae when they tenaciously held a small mountain pass against overwhelming numbers of Persians. The Persians could not dislodge the Spartans and sent emissaries forward to threaten what would happen if the Spartans did not surrender. The Spartans were told that if they did not give up, the Persians had so many archers in their army that they would darken the skies with their arrows. The Spartans said simply: “So much the better, we will fight in the shade!

Katayev’s notes show that the military-industrial complex was indeed as large as Gorbachev feared. In 1985, Katayev estimated, defense took up 20 percent of the Soviet economy.16 Of the 135 million adults working in the Soviet Union, Katayev said, 10.4 million worked directly in the military-industrial complex at 1,770 enterprises. Nine ministries served the military, although in a clumsy effort to mask its purpose, the nuclear ministry was given the name “Ministry of Medium Machine Building,” and others were similarly disguised. More than fifty cities were almost totally engaged in the defense effort, and hundreds less so. Defense factories were called upon to make the more advanced civilian products, too, including 100 percent of all Soviet televisions, tape recorders, movie and still cameras and sewing machines.17

Once the habit is ingrained and you become the starter, the center of the circle, you will find more and more things to notice, to instigate, and to initiate. Momentum builds and you get better at generating it. If you go to bed at night knowing that people are expecting you to initiate things all day the next day, you’ll wake up with a list. And as you create a culture of people who are always seeking to connect and improve and poke, the bar gets raised. What might be considered a board-level decision at one of your competitors’ companies gets done as a matter of course. What might be reserved for a manager’s intervention gets handled at the customer level, saving you time and money (and generating customer joy). This incredibly prosaic idea, the very simple act of initiating, is actually profoundly transformative. Forward motion is a defensible business asset.

As Yelendi Dysson watched, an unaccustomed feeling of pride welled up within her. She’d had a small hand in building this magnificent ship, albeit one intended to reduce her effectiveness. “She’s beautiful,” she murmured. Theresa smiled. “Impressive.” She studied the long, lean hull with four great fins extending above, below and on either side of the hull. The weapons emplacements looked almost innocuous at this distance. As they watched, interceptors emerged from the lateral fins and formed a defensive screen that surrounded the ship in the front and on both sides, while others broke away and flew toward the yacht. Timms said, “Looks like the flyboys are going to give us a fly past.” He grinned in anticipation. Yelendi sucked in a breath. “First time I’ve seen her complete like this. She’s beautiful in a rather strange way. Long and sleek—she exudes a sort of quiet menace, and at the same time she has a graceful elegance …

Most cleantech companies crashed because they neglected one or more of the seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see? We’ve discussed these elements before. Whatever your industry, any great business plan must address every one of them. If you don’t have good answers to these questions, you’ll run into lots of “bad luck” and your business will fail. If you nail all seven, you’ll master fortune and succeed. Even getting five or six correct might work.

Sitting people down and lecturing them rarely works, because it makes them defensive—and when they’re defensive, they hide things from you. Work side by side with them in a cooperative activity, however, and you’ll lower their guard and get them to open up. That’s why hostage negotiators try to get hostage takers to commit to a shared activity, such as allowing food or medical supplies into a building. It’s also why the elders at an Amish barn-raising or quilting bee uncover more deep secrets than a spy in bed with a drunken politician.

He's prowling back and forth like a lion with distemper now. There's a shiny streak down one side of his face. "I shouldn't have let her go ahead - I ought to be hung! Something's gone wrong. I can't stand this any more!" he says with a choked sound. "I'm starting now -" "But how are you -" "Spring for it and fire as I go if they try to stop me." And then as he barges out, the fat lady waddling solicitously after him, "Stay there; take it if she calls - tell her I'm on the way-" He plunges straight at the street-door from all the way back in the hall, like a fullback headed for a touchdown. That's the best way. Gun bedded in his pocket, but hand gripping it ready to let fly through lining and all. He slaps the door out of his way without slowing and skitters out along the building, head and shoulders defensively lowered. It *was* the taxi, you bet. No sound from it, at least not at this distance, just a thin bluish haze slowly spreading out around it that might be gas-fumes if its engine were turning; and at his end a long row of un-colored spurts - of dust and stone-splinters - following him along the wall of the flat he's tearing away from. Each succeeding one a half yard too far behind him, smacking into where he was a second ago. And they never catch up. ("Jane Brown's Body")

Most cleantech companies crashed because they neglected one or more of the seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that

I got up to get another glass of water when Zac asked from his spot still at the stove, breaking up the two pounds of ground beef he’d added to the vegetables. “Vanny, were you gonna want me to help you with your draft list again this year?” I groaned. “I forgot. My brother just messaged me about it. I can’t let him win again this year, Zac. I can’t put up with his crap.” He raised his hand in a dismissive gesture. “I got you. Don’t worry about it.” “Thank—what?” Aiden had his glass halfway to his mouth and was frowning. “You play fantasy football?” he asked, referring to the online role-playing game that millions of people participated in. Participants got to build imaginary teams during a mock draft, made up of players throughout the league. I’d been wrangled into playing against my brother and some of our mutual friends about three years ago and had joined in ever since. Back then, I had no idea what the hell a cornerback was, much less a bye week, but I’d learned a lot since then. I nodded slowly at him, feeling like I’d done something wrong. The big guy’s brow furrowed. “Who was on your team last year?” I named the players I could remember, wondering where this was going and not having a good feeling about it. “What was your defensive team?” There it went. I slipped my hands under the counter and averted my eyes to the man at the stove, cursing him silently. “So you see…” The noise Zac tried to muffle was the most obvious snicker in the world. Asshole. “Was I not on your team?” I gulped. “So you see—” “Dallas wasn’t your team?” he accused me, sounding… well, I didn’t know if it was hurt or outraged, but it was definitely something. “Ahh…” I slid a look at the traitor who was by that point trying to muffle his laugh. “Zac helped me with it.” It was the thump that said Zac’s knees hit the floor. “Look, it isn’t that I didn’t choose you specifically. I would choose you if I could, but Zac said Minnesota—” “Minne-sota.” Jesus, he’d broken the state in two. The big guy, honest to God, shook his head. His eyes went from me to Zac in… yep, that was outrage. Aiden held out his hand, wiggling those incredibly long fingers. “Let me see it.” “See what?” “Your roster from last year.” I sighed and pulled my phone out of the fanny pack I still had around my waist, unlocking the screen and opening the app. Handing it over, I watched his face as he looked through my roster and felt guilty as hell. I’d been planning on choosing Dallas just because Aiden was on the team, but I really had let Zac steer me elsewhere. Apparently, just because you had the best defensive end in the country on your team, didn’t mean everyone else held up their end of the bargain. Plus, he’d missed almost the entire season. He didn’t have to take it so personally.

Oona's mother was active online, and listened to the radio, and watched the news, and she had come to believe she was on the inside, among the elect, those who understood the plot, the plot her daughter said was ridiculous, a plot that had been building for years, for decades, maybe for centuries, the plot against their kind, yes their kind, no matter what her daughter said, for they had a kind, the only people who could not call themselves a people in this country, and there were not so many of them left, and now it had arrived, and was upon them, and she was afraid, for what could she do, but there were those among them who would stand up, stand up and protect her, and she had to believe in them, and be ready, be ready as best she could, to preserve herself, and especially her daughter, her daughter who was the future....

And far from conducting any reconsideration of nuclear strategy, in the months ahead the Eisenhower Administration would begin to cut defense spending on conventional weapons while building up its nuclear arsenal. Eisenhower called this his “New Look” defense posture. The Administration had accepted the Air Force’s strategy and would rely almost exclusively on air power for America’s defense. A policy of “massive retaliation” appeared to be a cheap and deadly fix. It was also shortsighted, genocidal and, if initiated, suicidal. Dean Acheson called it a “fraud upon the words and upon the facts.” Adlai Stevenson asked pointedly, “Are we leaving ourselves the grim choice of inaction or thermonuclear holocaust?” The “New Look” was in fact old policy, and precisely the opposite of what Oppenheimer had hoped for from the new Administration.

Let’s take a look at one couple. Carol and Jim have a long-running quarrel over his being late to engagements. In a session in my office, Carol carps at Jim over his latest transgression: he didn’t show up on time for their scheduled movie night. “How come you are always late?” she challenges. “Doesn’t it matter to you that we have a date, that I am waiting, that you always let me down?” Jim reacts coolly: “I got held up. But if you are going to start off nagging again, maybe we should just go home and forget the date.” Carol retaliates by listing all the other times Jim has been late. Jim starts to dispute her “list,” then breaks off and retreats into stony silence. In this never-ending dispute, Jim and Carol are caught up in the content of their fights. When was the last time Jim was late? Was it only last week or was it months ago? They careen down the two dead ends of “what really happened”—whose story is more “accurate” and who is most “at fault.” They are convinced that the problem has to be either his irresponsibility or her nagging. In truth, though, it doesn’t matter what they’re fighting about. In another session in my office, Carol and Jim begin to bicker about Jim’s reluctance to talk about their relationship. “Talking about this stuff just gets us into fights,” Jim declares. “What’s the point of that? We go round and round. It just gets frustrating. And anyway, it’s all about my ‘flaws’ in the end. I feel closer when we make love.” Carol shakes her head. “I don’t want sex when we are not even talking!” What’s happened here? Carol and Jim’s attack-withdraw way of dealing with the “lateness” issue has spilled over into two more issues: “we don’t talk” and “we don’t have sex.” They’re caught in a terrible loop, their responses generating more negative responses and emotions in each other. The more Carol blames Jim, the more he withdraws. And the more he withdraws, the more frantic and cutting become her attacks. Eventually, the what of any fight won’t matter at all. When couples reach this point, their entire relationship becomes marked by resentment, caution, and distance. They will see every difference, every disagreement, through a negative filter. They will listen to idle words and hear a threat. They will see an ambiguous action and assume the worst. They will be consumed by catastrophic fears and doubts, be constantly on guard and defensive. Even if they want to come close, they can’t. Jim’s experience is defined perfectly by the title of a Notorious Cherry Bombs song, “It’s Hard to Kiss the Lips at Night that Chew Your Ass Out All Day Long.

Are you chuckling yet? Because then along came you. A big, broad meat eater with brash blond hair and ruddy skin that burns at the beach. A bundle of appetites. A full, boisterous guffaw; a man who tells knock know jokes. Hot dogs - not even East 86th Street bratwurst but mealy, greasy big guts that terrifying pink. Baseball. Gimme caps. Puns and blockbuster movies, raw tap water and six-packs. A fearless, trusting consumer who only reads labels to make sure there are plenty of additives. A fan of the open road with a passion for his pickup who thinks bicycles are for nerds. Fucks hard and talks dirty; a private though unapologetic taste for porn. Mysteries, thrillers, and science fiction; a subscription to National Geographic. Barbecues on the Fourth of July and intentions, in the fullness of time, to take up golf. Delights in crappy snack foods of ever description: Burgles. Curlies. Cheesies. Squigglies - you're laughing - but I don't eat them - anything that looks less like food than packing material and at least six degrees of separation from the farm. Bruce Springsteen, the early albums, cranked up high with the truck window down and your hair flying. Sings along, off-key - how is it possible that I should be endeared by such a tin ear?Beach Boys. Elvis - never lose your roots, did you, loved plain old rock and roll. Bombast. Though not impossibly stodgy; I remember, you took a shine to Pearl Jam, which was exactly when Kevin went off them...(sorry). It just had to be noisy; you hadn't any time for my Elgar, my Leo Kottke, though you made an exception for Aaron Copeland. You wiped your eyes brusquely at Tanglewood, as if to clear gnats, hoping I didn't notice that "Quiet City" made you cry. And ordinary, obvious pleasure: the Bronx Zoo and the botanical gardens, the Coney Island roller coaster, the Staten Island ferry, the Empire State Building. You were the only New Yorker I'd ever met who'd actually taken the ferry to the Statue of Liberty. You dragged me along once, and we were the only tourists on the boat who spoke English. Representational art - Edward Hopper. And my lord, Franklin, a Republican. A belief in a strong defense but otherwise small government and low taxes. Physically, too, you were such a surprise - yourself a strong defense. There were times you were worried that I thought you too heavy, I made so much of your size, though you weighed in a t a pretty standard 165, 170, always battling those five pounds' worth of cheddar widgets that would settle over your belt. But to me you were enormous. So sturdy and solid, so wide, so thick, none of that delicate wristy business of my imaginings. Built like an oak tree, against which I could pitch my pillow and read; mornings, I could curl into the crook of your branches. How luck we are, when we've spared what we think we want! How weary I might have grown of all those silly pots and fussy diets, and how I detest the whine of sitar music!

I wonder how they will like Maria in Missoula, Montana? That is if I can get a job back in Missoula. I suppose that I am ticketed as a Red there now for good and will be on the general blacklist. Though you never know. You never can tell. They've no proof of what you do, and as a matter of fact they would never believe it if you told them, and my passport was valid for Spain before they issued the restrictions. The time for getting back will not be until the fall of thirty-seven. I left in the summer of thirty-six and though the leave is for a year you do not need to be back until the fall term opens in the following year. There is a lot of time between now and the fall term. There is a lot of time between now and the day after tomorrow if you want to put it that way. No. I think there is no need to worry about the university. Just you turn up there in the fall and it will be all right. Just try and turn up there. But it has been a strange life for a long time now. Damned if it hasn't. Spain was your work and your job, so being in Spain was natural and sound. You had worked summers on engineering projects and in the forest service building roads and in the park and learned to handle powder, so the demolition was a sound and normal job too. Always a little hasty, but sound. Once you accept the idea of demolition as a problem it is only a problem. But there was plenty that was not so good that went with it although God knows you took it easily enough. There was the constant attempt to approximate the conditions of successful assassination that accompanied the demolition. Did big words make it more defensible? Did they make killing any more palatable? You took to it a little too readily if you ask me, he told himself. And what you will be like or just exactly what you will be suited for when you leave the service of the Republic is, to me, he thought, extremely doubtful. But my guess is you will get rid of all that by writing about it, he said. Once you write it down it is all gone. It will be a good book if you can write it. Much better than the other. But in the meantime all the life you have or ever will have is today, tonight, tomorrow, today, tonight, tomorrow, over and over again (I hope), he thought and so you had better take what time there is and be very thankful for it. If the bridge goes bad. It does not look too good just now.

Ian saw only that the beautiful girl who had daringly come to his defense in a roomful of men, who had kissed him with tender passion, now seemed to be passionately attached not to any man, but to a pile of stones instead. Two years ago he’d been furious when he discovered she was a countess, a shallow little debutante already betrothed-to some bloodless fop, no doubt-and merely looking about for someone more exciting to warm her bed. Now, however, he felt oddly uneasy that she hadn’t married her fop. It was on the tip of his tongue to bluntly ask her why she had never married when she spoke again. “Scotland is different than I imagined it would be.” “In what way?” “More wild, more primitive. I know gentlemen keep hunting boxes here, but I rather thought they’d have the usual conveniences and servants. What was your hoe like?” “Wild and primitive,” Ian replied. While Elizabeth looked on in surprised confusion, he gathered up the remains of their snack and rolled to his feet with lithe agility. “You’re in it,” he added in a mocking voice. “In what?” Elizabeth automatically stood up, too. “My home.” Hot, embarrassed color stained Elizabeth’s smooth cheeks as they faced each other. He stood there with his dark hair blowing in the breeze, his sternly handsome face stamped with nobility and pride, his muscular body emanating raw power, and she thought he seemed as rugged and invulnerable as the cliffs of his homeland. She opened her mouth, intending to apologize; instead, she inadvertently spoke her private thoughts: “It suits you,” she said softly. Beneath his impassive gaze Elizabeth stood perfectly still, refusing to blush or look away, her delicately beautiful face framed by a halo of golden hair tossing in the restless breeze-a dainty image of fragility standing before a man who dwarfed her. Light and darkness, fragility and strength, stubborn pride and iron resolve-two opposites in almost every way. Once their differences had drawn them together; now they separated them. They were both older, wiser-and convinced they were strong enough to withstand and ignore the slow heat building between them on that grassy ledge. “It doesn’t suit you, however,” he remarked mildly. His words pulled Elizabeth from the strange spell that had seemed to enclose them. “No,” she agreed without rancor, knowing what a hothouse flower she must seem with her impractical gown and fragile slippers.

MET therapists build up motivation by encouraging their patients to talk about their healthy desires. There’s an old saying: “We don’t believe what we hear, we believe what we say.” For example, if you give someone a lecture on the importance of honesty, then have them play a game in which cheating is rewarded, you’ll probably find that the lecture had little effect. On the other hand, if you ask someone to give you a lecture on the importance of honesty, they will be less likely to cheat when they sit down to play the game. MET is a little manipulative. When the patient makes a statement the therapist likes, referred to as a pro-change statement, such as, “Sometimes I have trouble getting to work on time after a night of heavy drinking,” the therapist responds with positive reinforcement, or a request to “tell me more about that.” On the other hand, if the patient makes an anti-change statement, such as, “I work hard all day, and I deserve to relax in the evening with a few martinis,” the therapist doesn’t argue, because that would provoke more anti-change statements as the debate goes back and forth. Instead, she simply changes the subject. Patients usually don’t notice what’s going on, so the technique slips past their conscious defenses,

You said not to fall for you. Did you change your mind?' 'Absolutely not.' His jaw tenses. 'Right.' I don't expect that to hurt as much as it does, which is part of the problem. I'm already too emotionally involved to separate out the sex, no matter how phenomenal it is. 'Here's the thing. I don't think I can separate sex from emotion when it comes to you.' Well, shit, now I've said it. 'We're already too close for that, and if we hook up again, I'm going to eventually fall for you.' My heart pounds at the rushed confession, waiting for his response. 'You won't.' Something akin to panic flares in his eyes, and he crosses his arms. I swear I can actually see the man building his defenses against his own feelings. 'You don't really know me. Not at my core.' And whose fault is that? 'I know enough,' I argue softly. 'And we'd have all the time in the world to figure it out if you'd stop acting like such an emotional chickenshit and just admit that you're going to fall for me, too, if we keep this up.' There's no way he would have designed that saddle, spent all that time training me to fight and fly, if he didn't feel something. He's going to have to fight for this, too, or it will never work. 'I have absolutely no intention of falling for you, Sorrengail.' His eyes narrow and he enunciates every word, like I could possibly take that any other way. Fuck. That. He let me in. He told me about his scars. He had an arsenal crafted for me. He cares. He's just as wrapped up in this as I am, even if he's shitty at showing it. 'Ouch,' I wince. 'Well, it's apparent that you're not ready to admit where this is going. So yeah, I think it's best we agree that this was just a onetime thing.' I force my shoulders to shrug. 'We both needed to blow off some steam, and we did, right?' 'Right,' he agrees, apprehension lining his forehead.

You’re mine,” he said when he drew back, gazing down at her with a hunger that should have made her run. “No one else’s.” He gripped her hips and set her on the edge of his desk. Before she could figure out what he was doing, he brushed her dress up, spread her thighs, and ripped her thong. “Gavin, what—?” His tongue slipped into her vagina, and her mind went blank with shock. He dragged her to the edge of the desk and ate her as if his life depended on it. One hand pinned her thigh open while the other cupped her ass, drawing her tight to his intimate kiss. She couldn’t think as pleasure ricocheted through her. His talented mouth suckled her clit. Before she could counteract the pleasure or get a hold on it, her climax, violent and unstoppable, blasted through her. She wrapped her legs around his head, body bowing as he slammed his fingers into her, eliciting mind-numbing pleasure so great, her mind shut down and her body took over. When it became too much, she yanked on his hair, trying to get his mouth away from her. He moaned but didn’t budge. She could hear him swallow as he lapped up her juices. “G-Gavin, please stop,” she said hoarsely, shuddering. Without moving his head, he pushed her, so she sprawled on her back in a boneless heap on the slick surface of his desk. He used his fingers this time, curling and stroking. The heat began to build again. She tried to kick him, but his hands pinned her wide, and she had no defense as he teased oversensitive nerves. “I-I can’t,” she panted even as another climax punched through her. She erupted, body jerking as he pulled the strings like the master he was. When rational thought returned, she found him standing over her, fingers still buried between her legs. His eyes were ablaze with lust. “I didn’t ask the first time. You say I raped you. Will you let me have you?” It would feel damn good, but... “No.

How do you build peaks? You create a positive moment with elements of elevation, insight, pride, and/ or connection. We’ll explore those final three elements later, but for now, let’s focus on elevation. To elevate a moment, do three things: First, boost sensory appeal. Second, raise the stakes. Third, break the script. (Breaking the script means to violate expectations about an experience—the next chapter is devoted to the concept.) Moments of elevation need not have all three elements but most have at least two. Boosting sensory appeal is about “turning up the volume” on reality. Things look better or taste better or sound better or feel better than they usually do. Weddings have flowers and food and music and dancing. (And they need not be superexpensive—see the footnote for more.IV) The Popsicle Hotline offers sweet treats delivered on silver trays by white-gloved waiters. The Trial of Human Nature is conducted in a real courtroom. It’s amazing how many times people actually wear different clothes to peak events: graduation robes and wedding dresses and home-team colors. At Hillsdale High, the lawyers wore suits and the witnesses came in costume. A peak means something special is happening; it should look different. To raise the stakes is to add an element of productive pressure: a competition, a game, a performance, a deadline, a public commitment. Consider the pregame jitters at a basketball game, or the sweaty-hands thrill of taking the stage at Signing Day, or the pressure of the oral defense at Hillsdale High’s Senior Exhibition. Remember how the teacher Susan Bedford said that, in designing the Trial, she and Greg Jouriles were deliberately trying to “up the ante” for their students. They made their students conduct the Trial in front of a jury that included the principal and varsity quarterback. That’s pressure. One simple diagnostic to gauge whether you’ve transcended the ordinary is if people feel the need to pull out their cameras. If they take pictures, it must be a special occasion. (Not counting the selfie addict, who thinks his face is a special occasion.) Our instinct to capture a moment says: I want to remember this. That’s a moment of elevation.

Dammit, Holly, I'd never have believed you'd do something so harebrained. Do you understand that the building could have collapsed around you and those henwits? I know what condition those places are in, and I wouldn't let a dog of mine venture past the threshold, much less my wife. And the men—good God, when I think of the low-living bastards who were in your vicinity, it makes my blood curdle! Sailors and drunkards on every corner—do you know what would happen if one of them took it into his head to snap up a little treat like you?” As the thought seemed to temporarily render him incapable of speech, Holly took the opportunity to defend herself. “I was with companions, and—” “Ladies,” he said savagely. “Armed with umbrellas, no doubt. Just what do you think they would have been able to do, had you met with bad company?” “The few men we encountered in the neighborhood were harmless,” Holly argued. “In fact, it was the very same place you lived in during your childhood, and those men were no different from you—” “In those days, I'd have played merry hell with you, if I'd managed to get my hands on you,” he said harshly. “Have no illusions, milady… you'd have ended face-to-the wall in Maidenhead Lane with your skirts around your waist. The only wonder is that you didn't meet that fate with some randy sailor yesterday.” “You're exaggerating,” Holly said defensively, but that only roused his temper to a higher pitch. He continued to blister her ears with a lecture that was furious and insulting by turns, naming the various diseases she could have contracted and the vermin she had likely encountered, until Holly couldn't bear another word. “I've heard enough,” she cried hotly. “It's clear to me that I'm not to make a single decision without asking your permission first—I'm to be treated as a child, and you will act as a dictator.” The accusation was unfair, and she knew it, but she was too incensed to care. Suddenly his fury seemed to evaporate, and he stared at her with an inscrutable gaze. A long moment passed before he spoke again. “You wouldn't have taken Rose to such a place, would you?” “Of course not! But she is a little girl, and I'm—” “My life,” he interrupted quietly. “You're my entire life. If anything ever happens to you, Holly, there is nothing left for me.

another showed him back in Berlin, reviewing a throng of grateful Germans from the balcony of the German chancery. He had led Germany to military glory against all odds. The Third Reich built by his Nazis seemed invincible. Yet the restless erstwhile artist and miracle-working warlord was not finished. In fact, the most ambitious act of Nazi world building was yet to come. In Mein Kampf Hitler had made it abundantly clear that the long-term plan of National Socialism was the elimination of the Jews and the enslavement of the Slavs. Both goals were contingent on the conquest of the Soviet Union. Since a large percentage of European Jewry lived within her borders and those of Poland, a war in the east was necessary. Poland had now fallen, and German military forces were already sweeping through the country rounding up its Jewish citizenry. But the Soviet Union—the heart of “Jewish-Bolshevism”—remained untouched. To overcome the Aryans’ greatest racial enemy and subdue the Slavs, a full-scale invasion was necessary. As 1941 opened, then, Hitler prepared for what came to be known as Operation Barbarossa. Bringing Nazi ideology to fulfillment, it proved to be the greatest invasion in history. Hitler before the Eiffel Tower Hitler’s plans for the invasion of Russia were laid out in a series of meetings and reports during the spring. They were defined by a combination of utopian vision and nihilistic contempt. Gathering his generals before him on March 30, the leader declared that the coming struggle was not merely one of army against army but of culture against culture. It would be a “clash of two ideologies,” he explained. The Communists and Nazis had erected their states on the ruins of Christendom. Both Christianity, with its principle of charity, and humanism, with its celebration of autonomous individual dignity, were bankrupt. Wars in the past, he observed, had accommodated such values. But mercy and chivalry were now dead. Between opposing armies, he declared “we must forget the notion” of sympathy.150 The coming conflict will be “a war of annihilation.”151 Hitler’s generals got the message. One, Erich Hoepner (d. 1944), subsequently declared to his men with a combination of Darwinian objectivity and Nietzschean ruthlessness: The war against Russia is an essential phase in the German nation’s struggle for existence. It is the ancient struggle of the Germanic peoples against Slavdom, the defense of European culture against the Muscovite-Asiatic tide, the repulse of Jewish Bolshevism. That struggle must have as its aim the shattering of present-day Russia and therefore be waged with unprecedented hardness.

Five minutes later he was out of there. About thirty seconds to do the job, and three minutes thirty to cover his tracks. He could have done anything he liked in the virtual structure, more or less. He could have transferred ownership of the entire organization into his own name, but he doubted if that would have gone unnoticed. He didn’t want it anyway. It would have meant responsibility, working late nights at the office, not to mention massive and time-consuming fraud investigations and a fair amount of time in jail. He wanted something that nobody other than the computer would notice: that was the bit that took thirty seconds. The thing that took three minutes thirty was programming the computer not to notice that it had noticed anything. It had to want not to know about what Ford was up to, and then he could safely leave the computer to rationalize its own defenses against the information’s ever emerging. It was a programming technique that had been reverse-engineered from the sort of psychotic mental blocks that otherwise perfectly normal people had been observed invariably to develop when elected to high political office. The other minute was spent discovering that the computer system already had a mental block. A big one. He would never have discovered it if he hadn’t been busy engineering a mental block himself. He came across a whole slew of smooth and plausible denial procedures and diversionary subroutines exactly where he had been planning to install his own. The computer denied all knowledge of them, of course, then blankly refused to accept that there was anything even to deny knowledge of and was generally so convincing that even Ford almost found himself thinking he must have made a mistake. He was impressed. He was so impressed, in fact, that he didn’t bother to install his own mental block procedures, he just set up calls to the ones that were already there, which then called themselves when questioned, and so on. He quickly set about debugging the little bits of code he had installed himself, only to discover they weren’t there. Cursing, he searched all over for them, but could find no trace of them at all. He was just about to start installing them all over again when he realized that the reason he couldn’t find them was that they were working already. He grinned with satisfaction. He tried to discover what the computer’s other mental block was all about, but it seemed, not unnaturally, to have a mental block about it. He could no longer find any trace of it at all, in fact; it was that good. He wondered if he had been imagining it. He wondered if he had been imagining that it was something to do with something in the building, and something to do with the number thirteen. He ran a few tests. Yes, he had obviously been imagining it.

Speech to the German Folk January 30, 1944 Without January 30, 1933, and without the National Socialist revolution, without the tremendous domestic cleansing and construction efforts, there would be no factor today that could oppose the Bolshevik colossus. After all, Germany was itself so ill at the time, so weakened by the spreading Jewish infection, that it could hardly think of overcoming the Bolshevik danger at home, not to mention abroad. The economic ruin brought about by the Jews as in other countries, the unemployment of millions of Germans, the destruction of peasantry, trade, and industry only prepared the way for the planned internal collapse. This was furthered by support for the continued existence of a senseless state of classes, which could only serve to transform the reason of the masses into hatred in order to make them the willing instrument of the Bolshevik revolution. By mobilizing the proletarian slaves, the Jews hoped that, following the destruction of the national intelligentsia, they could all the more reduce them for good to coolies. But even if this process of the Bolshevik revolt in the interior of Germany had not led to complete success, the state with its democratic Weimar constitution would have been reduced to something ridiculously helpless in view of the great tasks of current world politics. In order to be armed for this confrontation, not only the problems of political power but also the social and economic problems had to be resolved. When National Socialism undertook the realization of its program eleven years ago, it managed just in time to build up a state that did not only have the strength at home but also the power abroad to fulfill the same European mission which first Greece fulfilled in antiquity by opposing the Persians, then Rome [by opposing] the Carthaginians, and the Occident in later centuries by opposing the invasions from the east. Therefore, in the year 1933, we set ourselves four great tasks among many others. On their resolution depended not only the future of the Reich but also the rescue of Europe, perhaps even of the entire human civilization: 1. The Reich had to regain the internal social peace that it had lost by resolving the social questions. That meant that the elements of a division into classes bourgeoisie and proletariat-had to be eliminated in their various manifestations and be replaced by a Volksgemeinschaft. The appeal to reason had to be supplemented by the merciless eradication of the base elements of resistance in all camps. 2. The social and political unification of the nation had to be supplemented by a national, political one. This meant that the body of the Reich, which was not only politically, but also governmentally divided, had to be replaced by a unified National Socialist state, the construction and leadership of which were suited to oppose and withstand even the heaviest attacks and severest tests of the future. 3. The nationally and politically coherent centralized state had the mission of immediately creating a Wehrmacht, whose ideology, moral attitude, numerical strength, and material equipment could serve as an instrument of self-assertion. After the outside world had rejected all German offers for a limitation of armament, the Reich had to fashion its own armament accordingly. 4. In order to secure its continued existence in Europe with the prospect of actual success, it was necessary to integrate all those countries which were inhabited by Germans, or were areas which had belonged to the German Reich for over a thousand years and which, in terms of their national substance and economy, were indispensable to the preservation of the Reich, that is, for its political and military defense. Only the resolution of all these tasks could result in the creation of that state which was capable, at home and abroad, of waging the fight for its defense and for the preservation of the European family of nations.

seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see?

Why are clowns so creepy?” “You’re afraid of clowns?” “I didn’t say that. I just said they’re creepy.” Miranda watched him, amused. The best defense was an even better offense. “You’re staring,” Gage mumbled. “I can’t help it.” “Why? Do I have a messy face, too?” “No.” Miranda couldn’t resist. “You have dimples.” He squirmed self-consciously. “I guess.” “I bet you get teased a lot.” “Is there some relevant point to this?” Miranda did her best to keep a straight face. “Just that they’re so cute.” “Stop it.” “Are you blushing?” “Shut up.” Oh, Gage, you have no idea…if Marge and Joanie were here right now, they’d jump all over you. Still flustered, Gage signaled the waitress. But it was someone else who walked over instead. “Private conversation?” Etienne greeted them. “No,” Gage answered, a little too quickly. “Intimate conversation?” “I was just telling him about his…” Miranda began, but Gage looked so trapped, she didn’t have the heart to bring Etienne into it. “Just telling him about--” “We were talking about the gallery,” Gage broke in. “That building she was wondering about.” Etienne glanced purposefully from Gage to Miranda and back again. “I don’t know, from where I was standing over there, you were looking a little embarrassed.” “The opera house. I was telling her what I found out.” “Okay, if you say so.” “It’s true!” “And I said okay. I believe you. You gonna eat the rest of those fries?” Gage slid his plate across the table as Etienne slid in beside Miranda. Etienne shot her a secret wink. “It’s not the thing with the dimples again, is it?” he asked innocently. “I don’t know what it is with girls, the way y’all love his--” “Why are you here?” Gage asked. Getting to his feet, he pointed toward the restrooms. “I’ll be right back. You can leave the tip.” “I was going to anyway.

On defense, blitzscaling lets you set a pace that keeps your competitors gasping simply to keep up, affording them little time and space to counterattack. Because they’re focused on responding to your moves, which can often take them by surprise and force them to play catch-up, they don’t have as much time available to develop and execute differentiated strategies that might threaten your position. Blitzscaling helps you determine the playing field to your great advantage.

Thus, the vigorous defense of the Faith eventually deteriorated into what might simply be characterized as a defensive attitude. In his book The Decline and Fall of the Catholic Church in America, David Carlin makes a point that resonates with Weigel’s historical analysis: One of the great hymns of the Reformation was Martin Luther’s “A Mighty Fortress Is Our God.” In its reaction to the Reformation, Catholicism might well have taken the title of this hymn for its own slogan—for that is what the Church became: it turned itself, metaphorically speaking, into a mighty ecclesiastical fortress. Eventually it recognized that the chances of regaining most of the lost provinces were slim, but it was absolutely determined to hold on to what remained: France, Spain, Portugal, Italy, southern Germany, Poland, Ireland, and (an area of great new gains) Latin America. This siege mentality prevailed in the Counter-Reformation Church—a mentality that placed primary importance on survival. The fortress mentality exercised enormous influence on the Church in the United States, where Catholics were always a minority, anxious to gain acceptance in a predominantly Protestant society. Ambitious Church leaders sought to build up their parishes, parochial schools, Catholic universities, and lay associations, for whose use the “parish plants” were built. With each succeeding generation, the Catholic Church became a more entrenched institution, with all the benefits—but also the dangers—of acceptance as part of the established American way of life.

Material wellbeing, and measures of it—GDP, personal income, and consumption—have recently received a bad press. Spending more, we are often told, does not bring us better lives, and religious authorities regularly warn against materialism. Even among those of us who endorse economic growth, there are many critics of GDP as it is currently defined and measured. GDP excludes important activities, such as services by homemakers; it takes no account of leisure; and it often does a poor job of measuring those things that are included. It also includes things that arguably should be excluded, like the cost of cleaning up pollution or building prisons or commuting. These “defensive” expenditures are not good in and of themselves but are regrettably necessary to enable things that are good.4 If crime goes up, and we spend more on prisons, GDP will be higher. If we neglect climate change, and spend more and more on cleaning up and repairing after storms, GDP will go up, not down; we count the repairs but ignore the destruction.

Think about it in terms of cognitive dissonance. If I have put up with a lot to become a member of a group, if I have voluntarily subjected myself to acute embarrassment, I would have to be pretty stupid if the group turned out to be anything less than wonderful. To protect my self-esteem I will want to convince myself that the group is pretty damn good. Hence the necessity to talk it up, to reframe my perceptions in a positive direction. None of this applies, of course, if the initiation is simple. If the group turns out to be a waste of time, one can say to oneself honestly, and without any threat to one’s self-esteem, “This place is not worth bothering with.” It is only when we have staked our ego that our mistakes of judgment become threatening. That is when we build defensive walls and deploy cognitive filters.

I admired Bolden’s abilities. I’ve long thought that a good prosecutor is a well-trained union carpenter building a sturdy house with shiny tools and freshly hewn wood. She follows blueprints to the letter, makes sure the framing is in plumb, lines up the two-by-fours, and hammers the nails straight. The best courtroom carpenters are Renaissance men and women. They double as bricklayers, installers, tapers, finishers, electricians, and even plumbers. They can build the whole damn house, and it’s a thing of beauty that will pass the toughest inspection by city inspectors . . . or juries. Until the defense lawyers come along. We’re the stealthy vandals wielding crowbars and spray paint. We tear down door frames, break windows, and spray graffiti on the walls. Our job is to destroy what the carpenters have built and feed it into the woodchipper.

In my relationships with persons I have found that it does not help, in the long run, to act as though I were something that I am not. It does not help to act calm and pleasant when actually I am angry and critical. It does not help to act as though I know the answers when I do not. It does not help to act as though I were a loving person if actually, at the moment, I am hostile. It does not help for me to act as though I were full of assurance, if actually I am frightened and unsure... What I am saying here, put in another way, is that I have not found it to be helpful or effective in my relationships with other people to try to maintain a façade; to act in one way on the surface when I am experiencing something quite different underneath. It does not, I believe, make me helpful in my attempts to build up constructive relationships with other individuals. I would want to make it clear that while I feel I have learned this to be true, I have by no means adequately profited from it. In fact, it seems to me that most of the mistakes I make in personal relationships, most of the times in which I fail to be of help to other individuals, can be accounted for in terms of the fact that I have, for some defensive reason, behaved in one way at a surface level, while in reality my feelings run in a contrary direction.

As I look at it now, I was peeling off layer after layer of defenses. I’d build them up, try them, and then discard them when you remained the same. I didn’t know what was at the bottom and I was very much afraid to find out, but I had to keep on trying. At first I felt there was nothing within me—just a great emptiness where I needed and wanted a solid core. Then I began to feel that I was facing a solid brick wall, too high to get over and too thick to go through. One day the wall became translucent, rather than solid. After this, the wall seemed to disappear but beyond it I discovered a dam holding back violent, churning waters. I felt as if I were holding back the force of these waters and if I opened even a tiny hole I and all about me would be destroyed in the ensuing torrent of feelings represented by the water. Finally I could stand the strain no longer and I let go. All I did, actually, was to succumb to complete and utter self pity, then hate, then love. After this experience, I felt as if I had leaped a brink and was safely on the other side, though still tottering a bit on the edge. I don’t know what I was searching for or where I was going, but I felt then as I have always felt whenever I really lived, that I was moving forward.

Mom pointed to an empty section of the village, “Build the mine right there. And Make it pretty! Please.” “Blech,” Elijah said, “We don’t do pretty.”  “Make it handsome then,” Mom said.  Ethan rolled his eyes. “That sounded an awful lot like a Dad joke.”  “Well, it was a Mom joke, because I said it. Now, get to work. I’ll deliver you fresh pumpkin pie.”  “OOOH PIE!” the Double-Es shouted and pulled out shovels to dig.  “Let’s see, who’s next?” Mom said to herself. “Oh, I know!” She looked around the village, and finally found Alex, the illager tool smith as he was wandering around. “Alex!” She waved at him. The illager stopped and smiled, greeting her.  “Hello, Mrs. Smith, how are you?” “I’m good, but what are you doing? You look a little lost.” Mom eyed him.  Alex sighed. “It’s a strange thing. I was finally settling in, back at the other village, then we had to pick up and go. I don’t really know what my place is here. There are plenty of other illagers who can help with the defenses. Plus, I left my smithing table back in the other village. I feel useless.

...in my defense it was something my whole life had been leading up to, from the kid sketching on bits of paper, making models, right up to becoming the person responsible for the design of a racing car that's won a Formula One championship. I remember thinking, This is one of the best days of my life.

Exploration is about formulating hypotheses or best guesses; confirmation is about rigorously testing preliminary conclusions. Confirmation turns best guesses into sure bets. As in scientific discovery, the less we know about a phenomenon, the more openended our questions. As relevant knowledge builds up, we become more precise about what we seek to learn, and we start to anticipate (more and more accurately) what we will find. Because hypothesis-testing experiments (for example, taking a new job on a provisional basis) are usually more costly than exploratory experiments (for example, working on a side project without leaving one’s job), we prefer to defer the former until we have solid data suggesting that we are going in the right direction. Variety for its own sake is not enough. In fact, a prolonged exploratory phase can be a defense mechanism against changing, and it can signal to others that we are not serious about making change. A true experimental method almost always leads to formulating new goals and new means to achieve them. As we learn from experience, we have to be willing to close avenues of exploration, to accept that what we thought we knew was wrong and that what we were hoping to find no longer suits

The public space of the museum is not my favorite, loud and full of tourists and school groups and hungry hordes. Their curiosity is endearing---they're acolytes for the natural world. And the marble gleams with architectural detail and precious objects all around. But on these, my gray days, entering the building carries the weight of death: all the specimens, thousands of carcasses of every species, stuffed or otherwise retrieved from oblivion so we can know them, yet all dead. The birds I draw and paint, all dead. On these days, my only defense is to imagine every pinned butterfly taking wing, every stuffed marsupial waking up, every preserved plant specimen blooming and carpeting the marble floor like a time-lapse forest, and every bird coming to life, flying up to the dome and away. On the days when the fog comes and hooks into my gut like a sharp-toothed parasite, these visions can save me. The steadier, more consistent salvation, of course, is the work. I can lose myself for hours drawing, for instance, the common loon, with its inky head, white banding at the neck, and an intricacy of pin dots and fractured rectangles cascading across the wings. With the right precision, I can bring the deadness of a bird skin to a striking facsimile of life.

The first Superfortress reached Tokyo just after midnight, dropping flares to mark the target area. Then came the onslaught. Hundreds of planes—massive winged mechanical beasts roaring over Tokyo, flying so low that the entire city pulsed with the booming of their engines. The US military’s worries about the city’s air defenses proved groundless: the Japanese were completely unprepared for an attacking force coming in at five thousand feet. The full attack lasted almost three hours; 1,665 tons of napalm were dropped. LeMay’s planners had worked out in advance that this many firebombs, dropped in such tight proximity, would create a firestorm—a conflagration of such intensity that it would create and sustain its own wind system. They were correct. Everything burned for sixteen square miles. Buildings burst into flame before the fire ever reached them. Mothers ran from the fire with their babies strapped to their backs only to discover—when they stopped to rest—that their babies were on fire. People jumped into the canals off the Sumida River, only to drown when the tide came in or when hundreds of others jumped on top of them. People tried to hang on to steel bridges until the metal grew too hot to the touch, and then they fell to their deaths. After the war, the US Strategic Bombing Survey concluded: “Probably more persons lost their lives by fire at Tokyo in a six-hour period than at any time in the history of man.” As many as 100,000 people died that night. The aircrews who flew that mission came back shaken. [According to historian] Conrad Crane: “They’re about five thousand feet, they are pretty low... They are low enough that the smell of burning flesh permeates the aircraft...They actually have to fumigate the aircraft when they land back in the Marianas, because the smell of burning flesh remains within the aircraft. (...) The historian Conrad Crane told me: I actually gave a presentation in Tokyo about the incendiary bombing of Tokyo to a Japanese audience, and at the end of the presentation, one of the senior Japanese historians there stood up and said, “In the end, we must thank you, Americans, for the firebombing and the atomic bombs.” That kind of took me aback. And then he explained: “We would have surrendered eventually anyway, but the impact of the massive firebombing campaign and the atomic bombs was that we surrendered in August.” In other words, this Japanese historian believed: no firebombs and no atomic bombs, and the Japanese don’t surrender. And if they don’t surrender, the Soviets invade, and then the Americans invade, and Japan gets carved up, just as Germany and the Korean peninsula eventually were. Crane added, The other thing that would have happened is that there would have been millions of Japanese who would have starved to death in the winter. Because what happens is that by surrendering in August, that givesMacArthur time to come in with his occupation forces and actually feedJapan...I mean, that’s one of MacArthur’s great successes: bringing in a massive amount of food to avoid starvation in the winter of 1945.He is referring to General Douglas MacArthur, the supreme commander for the Allied powers in the Pacific. He was the one who accepted theJapanese emperor’s surrender.Curtis LeMay’s approach brought everyone—Americans and Japanese—back to peace and prosperity as quickly as possible. In 1964, the Japanese government awarded LeMay the highest award their country could give a foreigner, the First-Class Order of Merit of the Grand Cordon of the Rising Sun, in appreciation for his help in rebuilding the Japanese Air Force. “Bygones are bygones,” the premier of Japan said at the time.

Find the Helpless Child. Most weaknesses begin in childhood, before the self builds up compensatory defenses. Perhaps the child was pampered or indulged in a particular area, or perhaps a certain emotional need went unfulfilled; as he or she grows older, the indulgence or the deficiency may be buried but never disappears. Knowing about a childhood need gives you a powerful key to a person’s weakness. One sign of this weakness is that when you touch on it the person will often act like a child. Be on the lookout, then, for any behavior that should have been outgrown. If your victims or rivals went without something important, such as parental support, when they were children, supply it, or its facsimile. If they reveal a secret taste, a hidden indulgence, indulge it. In either case they will be unable to resist you.

Aggressive Communication Style The first communication style we will explore is the Aggressive Communication Style. This communication style is borne out of a place of fear. This person fears they will not be heard or understood, and therefore, they enter into interaction or conversation with a loud volume and an attitude of entitlement. They approach the conversation with a wide stance and a confrontational posture. They feel the need to shout over others and force their point of view. This style of communication can often end up having the exact effect the communicator is trying to avoid, which is that people may not end up listening to the content of the sentences because they are distracted by the way that it has been conveyed. When people are faced with an aggressive communication style, they tend to become defensive and closed-off, unwilling to engage much further in the interaction.

first two layers are the everyday layers, the tactics that the child learns to get along in society by the facile use of words to win ready approval and to placate others and move them along with him: these are the glib, empty talk, “cliché,” and role-playing layers. Many people live out their lives never getting underneath them. The third layer is a stiff one to penetrate: it is the “impasse” that covers our feeling of being empty and lost, the very feeling that we try to banish in building up our character defenses. Underneath this layer is the fourth and most baffling one: the “death” or fear-of-death layer; and this, as we have seen, is the layer of our true and basic animal anxieties, the terror that we carry around in our secret heart. Only when we explode this fourth layer, says Perls, do we get to the layer of what we might call our “authentic self”: what we really are without sham, without disguise, without defenses against fear.12

seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see?

We’ve decided to build walls around our towns, with defensive fortifications in key locations, and our main food supply stored in an old nuclear bunker under city hall, which is refrigerated and is backed-up by large generators that can be fueled by corn alcohol. As for defenses, since most of us are quite well armed, all I ask is for men, or women, to keep guard over the entrances to the town and make sure we stay on alert for possible desperate people who would have no problem killing all of us for just a bite to eat. “Now, for you farmers and ranchers, I suggest surrounding most of your property with electrified barbed wire. If you have ranch hands, have them armed while they’re patrolling the fence-line. We want to protect our food as much as we can. As of now, this is the plan. Since I know there’ll be questions, please approach the microphone that’s been set-up, and ask your questions. Thank you.

Now that you understand the key players in ecosystems, here are the key principles of building an ecosystem. They are similar to the principles of creating a community discussed in chapter 8, “The Art of Evangelizing.” CREATE SOMETHING WORTHY OF AN ECOSYSTEM. Once again, the key to evangelism, sales, presentations, and now ecosystems is a great product. In fact, if you create a great product, you may not be able to stop an ecosystem from forming. By contrast, it’s hard to build an ecosystem around crap. DESIGNATE A CHAMPION. Many employees would like to help build an ecosystem, but who wakes up every day with this task at the top of her list of priorities? Another way to look at this is, “Who’s going to get fired if an ecosystem doesn’t happen?” Ecosystems need a champion—an identifiable hero—within the company to carry the flag for the community. DON’T COMPETE WITH THE ECOSYSTEM. If you want people or organizations to take part in your ecosystem, then you shouldn’t compete with them. For example, if you want people to create apps for your product, then don’t sell (or give away) apps that do the same thing. It was hard to convince companies to create a Macintosh word processor when Apple was giving away MacWrite. CREATE AN OPEN SYSTEM. An “open system” means that there are minimal requirements to participating and minimal controls on what you can do. A “closed system” means that you control who participates and what they can do. Either can work, but I recommend an open system because it appeals to my trusting, anarchic personality. This means that members of your ecosystem will be able to write apps, access data, and interact with your product. I’m using software terminology here, but the point is to enable people to customize and tweak your product. PUBLISH INFORMATION. The natural complement of an open system is publishing books and articles about the product. This spreads information to people on the periphery of a product. Publishing also communicates to the world that your startup is open and willing to help external parties. FOSTER DISCOURSE. The definition of “discourse” is “verbal exchange.” The key word is “exchange.” Any company that wants an ecosystem should foster the exchange of ideas and opinions. This means your website should provide a forum where people can engage with other members as well as your employees. This doesn’t mean that you let the ecosystem run your company, but you should hear what members have to say. WELCOME CRITICISM. Most organizations feel warm and fuzzy toward their ecosystem as long as the ecosystem says nice things, buys their products, and never complains. The minute that the ecosystem says anything negative, however, many organizations freak out and get defensive. This is dumb. A healthy ecosystem is a long-term relationship, so an organization shouldn’t file for divorce at the first sign of discord. Indeed, the more an organization welcomes—or even celebrates—criticism, the stronger its bonds to its ecosystem become. CREATE A NONMONETARY REWARD SYSTEM. You already know how I feel about paying people off to help you, but this doesn’t mean you shouldn’t reward people in other ways. Things as simple as public recognition, badges, points, and credits have more impact than a few bucks. Many people don’t participate in an ecosystem for the money, so don’t insult them by rewarding them with it.

For a second time in less than a decade, the United States, Kennedy worried, instead of retreating to its fortress America, building up its domestic economy, and constructing an impregnable military defense, was on the brink of launching a wasteful, quixotic, and potentially deadly quest “to establish liberal democracy throughout the world.

The Secretary of Defense directed members of different services to “secure that building.” Navy personnel turned off the lights and locked the doors. The Army occupied the building and ensured no one could enter. The Marines attacked it, captured it, and set up defenses to hold it. The Air Force secured a two-year lease with an option to buy.

There are times to teach and train and times not to teach. When relationships are strained and charged with emotion, attempts to teach or train are often perceived as a form of judgment and rejection. A better approach is to be alone with the person and to discuss the principle privately. But again, this requires patience and internal control—in short, emotional maturity. BORROWING STRENGTH BUILDS WEAKNESS In addition to parents, many employers, leaders, and others in positions of authority may be competent, knowledgeable, and skillful (at day six) but are emotionally and spiritually immature (at day two). They, too, may attempt to compensate for this deficiency, or gap, by borrowing strength from their position or their authority. How do immature people react to pressure? How does the boss react when subordinates don’t do things his way? The teacher when the students challenge her viewpoint? How would an immature parent treat a teenage daughter when she interrupts with her problems? How does this parent discipline a bothersome younger child? How does this person handle a difference with a spouse on an emotionally explosive matter? How does the person handle challenges at work? An emotionally immature person will tend to borrow strength from position, size, strength, experience, intellect, or emotions to make up for a character imbalance. And what are the consequences? Eventually this person will build weakness in three places: First, he builds weakness in himself. Borrowing strength from position or authority reinforces his own dependence upon external factors to get things done in the future. Second, he builds weakness in the other people. Others learn to act or react in terms of fear or conformity, thus stunting their own reasoning, freedom, growth, and internal discipline. Third, he builds weakness in the relationship. It becomes strained. Fear replaces cooperation. Each person involved becomes a little more arbitrary, a little more agitated, a little more defensive. To win an argument or a contest, an emotionally immature person may use his strengths and abilities to back people into a corner. Even though he wins the argument, he loses. Everyone loses. His

If you’re like most people, a string of nerve-racking incidents keeps you in fight-or-flight response—and out of homeostasis—a large part of the time. Maybe the car cutting you off is the only actual life-threatening situation you encounter all day, but the traffic on the way to work, the pressure of preparing for a big presentation, the argument you had with your spouse, the credit-card bill that came in the mail, the crashing of your computer hard drive, and the new gray hair you noticed in the mirror keep the stress hormones circulating in your body on a near-constant basis. Between remembering stressful experiences from the past and anticipating stressful situations coming up in your future, all these repetitive short-term stresses blur together into long-term stress. Welcome to the 21st-century version of living in survival mode. In fight-or-flight mode, life-sustaining energy is mobilized so that the body can either run or fight. But when there isn’t a return to homeostasis (because you keep perceiving a threat), vital energy is lost in the system. You have less energy in your internal environment for cell growth and repair, long-term building projects on a cellular level, and healing when that energy is being channeled elsewhere. The cells shut down, they no longer communicate with one another, and they become “selfish.” It’s not time for routine maintenance (let alone for making improvements); it’s time for defense. It’s every cell for itself, so the collective community of cells working together becomes fractured. The immune and endocrine systems (among others) become weakened as genes in those related cells are compromised when informational signals from outside the cells are turned off. It’s like living in a country where 98 percent of the resources go toward defense, and nothing is left for schools, libraries, road building and repair, communication systems, growing of food, and so on. Roads develop potholes that aren’t fixed. Schools suffer budget cuts, so students wind up learning less. Social welfare programs that took care of the poor and the elderly have to close down. And there’s not enough food to feed the masses. Not surprisingly, then, long-term stress has been linked to anxiety, depression, digestive problems, memory loss, insomnia, hypertension, heart disease, strokes, cancer, ulcers, rheumatoid arthritis, colds, flu, aging acceleration, allergies, body pain, chronic fatigue, infertility, impotence, asthma, hormonal issues, skin rashes, hair loss, muscle spasms, and diabetes, to name just a few conditions (all of which, by the way, are the result of epigenetic changes). No organism in nature is designed to withstand the effects of long-term stress.

A blanket could be used as a water purification device. Place it between a flowing water source and your storage barrel and let the blanket filter out impurities. Then after your water is pure, drop a brick in the barrel, and let the water molecules take on a brick-like structure. Drinking this water is a great way to build up your body’s defenses—especially from invading Mongol hordes from the north. 


During NASA’s first fifty years the agency’s accomplishments were admired globally. Democratic and Republican leaders were generally bipartisan on the future of American spaceflight. The blueprint for the twenty-first century called for sustaining the International Space Station and its fifteen-nation partnership until at least 2020, and for building the space shuttle’s heavy-lift rocket and deep spacecraft successor to enable astronauts to fly beyond the friendly confines of low earth orbit for the first time since Apollo. That deep space ship would fly them again around the moon, then farther out to our solar system’s LaGrange points, and then deeper into space for rendezvous with asteroids and comets, learning how to deal with radiation and other deep space hazards before reaching for Mars or landings on Saturn’s moons. It was the clearest, most reasonable and best cost-achievable goal that NASA had been given since President John F. Kennedy’s historic decision to land astronauts on the lunar surface. Then Barack Obama was elected president. The promising new chief executive gave NASA short shrift, turning the agency’s future over to middle-level bureaucrats with no dreams or vision, bent on slashing existing human spaceflight plans that had their genesis in the Kennedy, Johnson, Nixon, Ford, Carter, Reagan, Bush, Clinton, and Bush White Houses. From the starting gate, Mr. Obama’s uncaring space team rolled the dice. First they set up a presidential commission designed to find without question we couldn’t afford the already-established spaceflight plans. Thirty to sixty thousand highly skilled jobs went on the chopping block with space towns coast to coast facing 12 percent unemployment. $9.4 billion already spent on heavy-lift rockets and deep space ships was unashamedly flushed down America’s toilet. The fifty-year dream of new frontiers was replaced with the shortsighted obligations of party politics. As 2011 dawned, NASA, one of America’s great science agencies, was effectively defunct. While Congress has so far prohibited the total cancellation of the space agency’s plans to once again fly astronauts beyond low earth orbit, Obama space operatives have systematically used bureaucratic tricks to slow roll them to a crawl. Congress holds the purse strings and spent most of 2010 saying, “Wait just a minute.” Thousands of highly skilled jobs across the economic spectrum have been lost while hundreds of billions in “stimulus” have been spent. As of this writing only Congress can stop the NASA killing. Florida’s senior U.S. Senator Bill Nelson, a Democrat, a former spaceflyer himself, is leading the fight to keep Obama space advisors from walking away from fifty years of national investment, from throwing the final spade of dirt on the memory of some of America’s most admired heroes. Congressional committees have heard from expert after expert that Mr. Obama’s proposal would be devastating. Placing America’s future in space in the hands of the Russians and inexperienced commercial operatives is foolhardy. Space legend John Glenn, a retired Democratic Senator from Ohio, told president Obama that “Retiring the space shuttles before the country has another space ship is folly. It could leave Americans stranded on the International Space Station with only a Russian spacecraft, if working, to get them off.” And Neil Armstrong testified before the Senate’s Commerce, Science & Transportation Committee that “With regard to President Obama’s 2010 plan, I have yet to find a person in NASA, the Defense Department, the Air Force, the National Academies, industry, or academia that had any knowledge of the plan prior to its announcement. Rumors abound that neither the NASA Administrator nor the President’s Science and Technology Advisor were knowledgeable about the plan. Lack of review normally guarantees that there will be overlooked requirements and unwelcome consequences. How could such a chain of events happen?

Before I left, I noticed a shelf that ran above the door. It was just above where he [bin Laden] was standing when we got to the third deck. I slid my hand up and felt two guns, which urned out to be an AK-47 and a Makarov pistol in a holster. I took each weapon down and pulled out the magazine and checked the chamber. They were both empty. He hadn't even prepared a defense. He had no intention of fighting. He asked his followers for decades to wear suicide vests or fly planes into buildings, but didn't even pick up his weapon [...] Bin Laden knew we were coming when he heard the helicopter. I had more respect for Ahmed al-Kuwaiti in the guesthouse because at least he tried to defend himself and his family. Bin Laden had more time to prepare than the the others, and yet he still didn't do anything. Did he believe his own message? Was he willing to fight the war he asked for? I don't think so. Otherwise, he would have at least gotten his gun and stood up for what he believed. There is no honor in sending people to die for something you won't even fight for yourself.

Danny’s life strategy of not trusting himself. “His defining emotion is doubt,” said one of his former students. “And it’s very useful. Because it makes him go deeper and deeper and deeper.” Or maybe he just wanted another line of defense against anyone hoping to figure him out. In any case, he kept at a great distance the forces and events that had shaped him. He might not trust his memories, but he still had a few. For instance, he remembered the time in late 1941 or early 1942—at any rate, a year or more after the start of the German occupation of Paris—when he was caught on the streets after curfew. The new laws required him to wear the yellow Star of David on the front of his sweater. His new badge caused him such deep shame that he took to going to school half an hour early so that the other children wouldn’t see him walking into the building wearing it. After school, on the streets, he’d turn his sweater inside out. Heading home too late one evening, he saw a German soldier approaching. “He was wearing the black uniform that I had been told to fear more than others—the one worn by specially recruited SS soldiers,” he recalled, in the autobiographical statement required of him by the Nobel Committee. “As I came closer to him, trying to walk fast, I noticed that he was looking at me intently. Then he beckoned me over, picked me up, and hugged me. I was terrified that he would notice the star inside my sweater. He was speaking to me with great emotion, in German. When he put me down, he opened his wallet, showed me a picture of a boy, and gave me some money. I went home more certain than ever that my mother was right: people were endlessly complicated and interesting.” He

The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see? We

the seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see?

Encapsulation is almost always a good thing to do, but sometimes information can be hidden in the wrong place. This makes the code difficult to understand, to integrate, or to build behavior from by composing objects. The best defense is to be clear about the difference between the two concepts when discussing a design. For example, we might say: • “Encapsulate the data structure for the cache in the CachingAuctionLoader class.” • “Encapsulate the name of the application’s log file in the PricingPolicy class.” These sound reasonable until we recast them in terms of information hiding: • “Hide the data structure used for the cache in the CachingAuctionLoader class.” • “Hide the name of the application’s log file in the PricingPolicy class.” Context independence tells us that we have no business hiding details of the log file in the PricingPolicy class—they’re concepts from different levels in the “Russian doll” structure of nested domains. If the log file name is necessary, it should be packaged up and passed in from a level that understands external configuration.

when Gorbachev tried to restructure the Soviet Union into a federation of independent republics, but with the Communist Party still in control over the economy. A committee formed by Gorbachev’s Vice President Gennadi Yanayev, Prime Minister Valentin Pavlov, Defense Minister Dmitriy Yazov, KGB chief Vladimir Kryuchkov, and other high ranking officials, put Gorbachev under house arrest while he was on vacation. They reintroduced censorship of politics and the newspapers, and banned all political activity. They thought the population would support them, including most politicians, but they were wrong. Boris Yeltsin, who was the President of the Russian Republic, declared the coup illegal, and ended up with the support of the majority of the Russian citizens. The coup collapsed, when the military wouldn’t kill the people trying to protect the Russian Parliament building, nor would they put the Russian politicians under arrest. When he returned to power, Gorbachev was left without popular support from the citizens or the political class.

I needed to grab another box of screws, but, when I got to the truck, I realized I’d left my wallet in my tool bucket. When I went back ground the house to get it, she had my plans open and was double-checking all my measurements.” Emma’s cheeks burned when Gram laughed at Sean’s story, but, since she couldn’t deny it, she stuck her last bite of the fabulous steak he’d grilled into her mouth. “That’s my Emma,” Gram said. “I think her first words were ‘If you want something done right, do it yourself.’” “In my defense,” she said when she’d swallowed, pointing her fork at Sean for emphasis, “my name is on the truck, and being able to pound nails doesn’t make you a builder. I have a responsibility to my clients to make sure they get quality work.” “I do quality work.” “I know you build a quality deck, but stairs are tricky.” She smiled sweetly at him. “I had to double-check.” “It’s all done but the seating now and it’s good work, even though I practically had to duct tape you to a tree in order to work in peace.” She might have taken offense at his words if not for the fact he was playing footsie with her under the table. And when he nudged her foot to get her to look at him, he winked in that way that—along with the grin—made it almost impossible for her to be mad at him. “It’s Sean’s turn to wash tonight. Emma, you dry and I’ll put away.” “I’ll wash, Gram. Sean can dry.” “I can wash,” Sean told her. “The world won’t come to an end if I wash the silverware before the cups.” “It makes me twitch.” “I know it does. That’s why I do it.” He leaned over and kissed her before she could protest. “That new undercover-cop show I like is on tonight,” Gram said as they cleared the table. “Maybe Sean won’t snort his way through this episode.” He laughed and started filling the sink with hot, soapy water. “I’m sorry, but if he keeps shoving his gun in his waistband like that, he’s going to shoot his…he’s going to shoot himself in a place men don’t want to be shot.” Emma watched him dump the plates and silverware into the water—while three coffee mugs sat on the counter waiting to be washed—but forced herself to ignore it. “Can’t be worse than the movie the other night.” “That was just stupid,” Sean said while Gram laughed. They’d tried to watch a military-action movie and by the time they were fifteen minutes in, she thought they were going to have to medicate Sean if they wanted to see the end. After a particularly heated lecture about what helicopters could and couldn’t do, Emma had hushed him, but he’d still snorted so often in derision she was surprised he hadn’t done permanent damage to his sinuses. “I don’t want you to think that’s real life,” he told them. “I promise,” Gram said, “if I ever want to use a tank to break somebody out of a federal prison, I’ll ask you how to do it correctly first.” Sean kissed the top of her head. “Thanks, Cat. At least you appreciate me, unlike Emma, who just tells me to shut up.” “I’d appreciate you more if there wasn’t salad dressing floating in the dishwater you’re about to wash my coffee cup in.” “According to the official guy’s handbook, if I keep doing it wrong, you’re supposed to let me watch SportsCenter while you do it yourself.” “Did the official guy’s handbook also tell you that if that happens, you’ll also be free to watch the late-night sports show while I do other things myself?

Many labor leaders are aware that the global economy is robbing communities of control over our own destiny (former AFL-CIO president Lane Kirkland said as much during the anti-NAFTA struggle), but they do not link up with local communities to struggle against NAFTA and other legislation, because they do not understand or accept that the struggle to rebuild and control our communities is the wave of the future.9 That is why they are on the defensive and behind the eight ball in so many struggles, for example, the recent Detroit newspaper strike. On the other hand, as so often happens, it is right-wing reactionaries like the Militiamen and Pat Buchanan who have their fingers on the pulse of the people. Attacking these groups for their reactionary politics will only increase their defenders and supporters. As we wrote back in the early 1970s, “we must not allow our thought to be paralyzed by fear of repression and fascism. One must always think realistically about the dangers, but in thinking about the counter-revolution a revolutionist must be convinced that it is a ‘paper tiger.’”10 What we need to do instead is encourage groups of all kinds and all ages to participate in creating a vision of the future that will enlarge the humanity of all of us and then, in devising concrete programs on which they can work together, if only in a small way, to move toward their vision. In this unique interim time between historical epochs, this is how we can elicit the hope that is essential to the building of a movement and unleash the energies that in the absence of hope are turned against other people or even against oneself. That is why more and more I have been conducting and urging others to conduct visioning workshops using this basic format. When people come together voluntarily to create their own vision, they begin wishing it to come into being with such passion that they begin creating an active path leading to it from the present. The spirit and the way to make the spirit live coalesce. Instead of seeing ourselves only as victims, we begin to see ourselves as part of the continuing struggle of human beings, not only to survive but to evolve into more human human beings.

When you write poetry honestly, and when you read it honestly, then you become an individual and build up a defense against becoming programmed. And if you read poetry to young people, which I very often do—I go to schools, I have even gone to prisons—I feel you can raise in people’s minds the wish never to be an opportunist, never to be a mindless follower. To look always at what’s happening and not to look away from it. That’s the most you can do. You cannot change the world, but you can change the single person, I guess. And a single person who decides not to join the crowd….

draw up a full defensive plan for our village. Phase 2 would consist of building a wall right behind the trench. Once that was completed, we will move on to phase 3, which is to increase the size and depth of the trench. After that, phase 4 will consist of filling the trench with water and ill-tempered squids. Anyone falling into that trench will be done for. I think phase 4 will be extremely difficult because I am not sure how we will get enough water to fill up the whole trench. Perhaps we can try to perform a rain dance or something. That might work! Also, I’m not certain how to obtain ill-tempered squids. Maybe we will just attach swords to the squids’ legs; I guess that would be quite deadly as well.

Competitive analysis shouldn’t aim to snap a picture of “the answer,” rather it should build a picture around common themes but allow for changing parts. For example, Toyota is now allowing more option-package flexibility as it advances its data systems. But the core competitive story remains the same. By coming up with new products faster, it puts competitors on the marketing defensive.

Your Intuition Listening to your sixth sense, that inner voice, can be one of your most important self-defense skills. If you sense that something is wrong, it is. That gut feeling you get when something is not exactly right is an alert, even if you can’t determine exactly what that something is, but you need to learn to listen to that alarm, however vague it may be. Color Code System of Awareness Colonel Jeff Cooper developed the Color Code system that’s used by most military and police organizations to differentiate different levels of awareness: White: unaware, not paying attention. Yellow: attentive, but relaxed. Orange: focus is directed, there is an immediate potential threat. Red: there is a definite threat. Your Environment Know as much as possible ahead of time about the area you’ll be visiting. If you’re forewarned about dangerous areas, you’ll be less likely to traverse them. In areas you frequent (such as where you live and work), think about places where someone could try to hide. Are the areas well lit? When inside a building, know where the exits are located. When outside, know the fastest path toward other people. Recognize changes in your physical environment. Are the lights out? Is there an unusual object in your parking spot that wasn’t there when you parked? (It could be a potential ploy used by an attacker to distract your attention.) It’s also a good idea to change your routine from time to time. Being a creature of habit can give someone the advantage of predicting where you are at specific times. Have you thought about what things in your everyday environment you might be able to use as a weapon or shield? A pen? A chair? Be aware that common objects can be used to strike or protect you from being struck. Peripheral vision is a great tool. It encompasses all that’s visible to the eye outside the central area of focus (i.e., your side vision). With mindful practice of this vision, it can become a natural resource of observation. Here’s an exercise to help develop your awareness skills: Start by sitting in your living room. Look forward and, without turning your head, start naming off what you see to the side of you. This will be relatively simple due to the fact that you’re already familiar with the items in your home. The next time you’re in a restaurant or another less-familiar place, do the same exercise. Look forward and name what the people around you are doing or wearing by using your peripheral vision. Before you know it, you’ll pick up on things you never previously noticed and, more importantly, the more you practice using your peripheral vision, the more automatic it will become. Become more in touch with what you see. We often look to see where we are, but don’t actually see much of what we look at. Let’s go back to the restaurant exercise. Once you sit down, try to recall what you saw from the time you entered until the time you sat down.

One vital truth to understand about sexual temptation is that you don’t resist. You flee. Temptation isn’t something you fight. It’s something you escape. This is what Paul commands you to do when he tells you to “flee sexual immorality,” and to “flee youthful lusts. Not, “stand and fight.” Not, “pray about it.” Not, “wrestle with the temptation.” What, then? Run away. As soon as you see a pornographic image, flee. When you feel lust building up inside, escape. When you hear a solicitation to sin sexually, run for your life. Don’t stay where you are. Don’t remain in the same spot, hoping to put up an adequate defense. Don’t stay and pray. Run. You quit porn by managing temptation. And you manage temptation by running away.

Danny’s anticipating an abnormally intense growth spurt, one that will land him on the cover of medical journals. He’s not the biggest or the fastest but he plays with the most heart, will and aggression. He finds his way into practically every play. He plays both offense and defense. He’s the only player with long brown hair streaming out the back of his helmet. Padded up in gear exaggerates his build. He’s muscular and already has the physique of a man. After practice, Danny takes off his helmet and is immediately surrounded by cheerleaders. Suddenly he’s mashing mouths with one of them, leaving me stunned—and jealous. I know I shouldn’t compare but consider the facts; Danny is confident. I live in a constant state of self-doubt.

ever watch an interview with Mick, at the base of it he’s going, what do you want out of me? A defensive charm comes on. What do they want from you? They want some answers, obviously, to some questions. But what are you so scared of giving away? Or is it just the act of giving away something for free? And you can imagine how, if you were Mick at that time, in his high days, everybody wanted a piece, and how difficult it was. But his way of dealing with it was that he would start to slowly treat everybody that defensive way. Not just strangers, but his best friends. Until it came to the point where I would say something to him and I could tell from that look in his eyes that he was wondering, what’s Keith’s gain? And I didn’t have one! The siege mentality builds up. Now you’ve built the wall, but can you get out?

Is it enough to live in a universe whose laws spontaneously create life? Or do you prefer ... God?” She paused, looking embarrassed. “Sorry, after all we’ve been through tonight, I know that’s a strange question.” “Well,” Langdon said with a laugh, “I think my answer would benefit from a decent night’s sleep. But no, it’s not strange. People ask me all the time if I believe in God.” “And how do you reply?” “I reply with the truth,” he said. “I tell them that, for me, the question of God lies in understanding the difference between codes and patterns.” Ambra glanced over. “I’m not sure I follow you.” “Codes and patterns are very different from each other,” Langdon said. “And a lot of people confuse the two. In my field, it’s crucial to understand their fundamental difference.” “That being?” Langdon stopped walking and turned to her. “A pattern is any distinctly organized sequence. Patterns occur everywhere in nature—the spiraling seeds of a sunflower, the hexagonal cells of a honeycomb, the circular ripples on a pond when a fish jumps, et cetera.” “Okay. And codes?” “Codes are special,” Langdon said, his tone rising. “Codes, by definition, must carry information. They must do more than simply form a pattern—codes must transmit data and convey meaning. Examples of codes include written language, musical notation, mathematical equations, computer language, and even simple symbols like the crucifix. All of these examples can transmit meaning or information in a way that spiraling sunflowers cannot.” Ambra grasped the concept, but not how it related to God. “The other difference between codes and patterns,” Langdon continued, “is that codes do not occur naturally in the world. Musical notation does not sprout from trees, and symbols do not draw themselves in the sand. Codes are the deliberate inventions of intelligent consciousnesses.” Ambra nodded. “So codes always have an intention or awareness behind them.” “Exactly. Codes don’t appear organically; they must be created.” Ambra studied him a long moment. “What about DNA?” A professorial smile appeared on Langdon’s lips. “Bingo,” he said. “The genetic code. That’s the paradox.” Ambra felt a rush of excitement. The genetic code obviously carried data — specific instructions on how to build organisms. By Langdon’s logic, that could mean only one thing. “You think DNA was created by an intelligence!” Langdon held up a hand in mock self-defense. “Easy, tiger!” he said, laughing. “You’re treading on dangerous ground. Let me just say this. Ever since I was a child, I’ve had the gut sense that there’s a consciousness behind the universe. When I witness the precision of mathematics, the reliability of physics, and the symmetries of the cosmos, I don’t feel like I’m observing cold science; I feel as if I’m seeing a living footprint ... the shadow of some greater force that is just beyond our grasp.

Love... Have you ever been in love? Horrible, isn't it? It makes you so vulnerable. It opens your chest and it opens your heart and it means someone can get inside you and mess you up. You build up all these defenses. You build up this whole armor, for years, so nothing can hurt you, then one stupid person, no different from any other stupid person, wanders into your stupid life... You give them a piece of you. They don't ask for it. They do something dumb one day like kiss you, or smile at you, and then your life isn't your anymore.

but not in the way it is intended to be.3 For an example of a chain of unintended uses, let us start with Phase One, the computer. The mathematical discipline of combinatorics, here basic science, derived from propositional knowledge, led to the building of computers, or so the story goes. (And, of course, to remind the reader of cherry-picking, we need to take into account the body of theoretical knowledge that went nowhere.) But at first, nobody had an idea what to do with these enormous boxes full of circuits as they were cumbersome, expensive, and their applications were not too widespread, outside of database management, only good to process quantities of data. It is as if one needed to invent an application for the thrill of technology. Baby boomers will remember those mysterious punch cards. Then someone introduced the console to input with the aid of a screen monitor, using a keyboard. This led, of course, to word processing, and the computer took off because of its fitness to word processing, particularly with the microcomputer in the early 1980s. It was convenient, but not much more than that until some other unintended consequence came to be mixed into it. Now Phase Two, the Internet. It had been set up as a resilient military communication network device, developed by a research unit of the Department of Defense called DARPA and got a boost in the days when Ronald Reagan was obsessed with the Soviets. It was meant to allow the United States to survive a generalized military attack. Great idea, but add the personal computer plus Internet and we get social networks, broken marriages, a rise in nerdiness, the ability for a post-Soviet person with social difficulties to find a matching spouse. All that thanks to initial U.S. tax dollars (or rather budget deficit) during Reagan’s anti-Soviet crusade.

Have you ever been in love? Horrible isn’t it? It makes you so vulnerable. It opens your chest and it opens up your heart and it means that someone can get inside you and mess you up. You build up all these defenses, you build up a whole suit of armor, so that nothing can hurt you, then one stupid person, no different from any other stupid person, wanders into your stupid life … You give them a piece of you. They didn’t ask for it. They did something dumb one day, like kiss you or smile at you, and then your life isn’t your own anymore. Love takes hostages. It gets inside you.

You cannot predict a person’s sudden passing, but there are certain people in life that you prepare yourself to lose, for whatever reason. You foolishly try to protect yourself by building a wall around your heart as a sort of preemptive defense mechanism so that when you get that call, you are prepared somehow. Like being emotionally vaccinated, you have already built up an immunity to their inevitable passing. But this never works.

Anger is like a flame blazing up and consuming our self-control, making us think, say and do things that we will probably regret later. When anger is born in us, we should follow our breathing closely while we identify and mindfully observe our anger. When we are angry, our anger is our very self. To suppress or chase away our anger is to suppress or chase away ourselves. When anger is born, we can be aware that anger is an energy in us and we can change that energy into another kind of energy. If we want to transform it, first we have to know how to accept it. Looking into our anger, we can see its roots, such as the misunderstanding of ourselves and others, our pain, the violence and unkindness in our society and hidden resentment over many generations. These roots can be present both within us and in the person who played the principal role in triggering our anger. When your mother keeps reminding you that you are fat, that you should not eat this or that, you gradually build up resentment and guilt, forming complex knots of suffering. Because it is easier to avoid suffering in the short term, we have defense mechanisms that push our psychological pains, sorrow and internal conflicts into our subconscious mind and bury them there. But occasionally they emerge and surface in our thoughts, speech and actions, reflecting symptoms of physical and psychological disturbance.

like the old joke about the meaning of secure. The Secretary of Defense directed members of different services to “secure that building.” Navy personnel turned off the lights and locked the doors. The Army occupied the building and ensured no one could enter. The Marines attacked it, captured it, and set up defenses to hold it. The Air Force secured a two-year lease with an option to buy.

Nukes and Peace It takes hundreds of years of hard work to build a civilization, and yet with the press of a button we can destroy it all in a day. Let us not press the button my friend. In fact, if we must destroy something let us destroy the very button of destruction, both from outside and inside. Let us incapacitate every single button of death and destruction, be it technological or psychological, and redirect that energy towards creation and conservation. You see, destroying the nukes mean nothing. Destroy one, another will be built in its place in a matter of months. We have to nuke the hate in us first, so that we no longer feel the need for nukes against our own kind. However, for the sake of investigation, let us forget the common sense of peace, and talk defense strategy for a moment, in a way that might make sense to world leaders. You see, the best defense against a nuke is not another nuke, but a code. It is the best defense because it is exponentially less expensive. In a technologically advanced world, the most powerful nation is not the one with nuclear power, but the one with coding power. So, to the so-called leaders of the world I say - if you're still foolishly worried about your neighbor's nuclear capabilities, don't go about wasting billions of dollars on a nuclear program, just spend a fragment of those funds on post-launch warhead hacking. But then again, it would open up a new realm of problems at a different level, because any nation with exceptional wireless channel manipulation expertise can remotely take over the command of another nation's nuclear warheads. So, at the end of the day, so long as there is animosity among the nations of the world, between mind and mind, sustained by stupid borders and foul ideologies, there is no safe way out. I'll say it to you plainly. Wasting nuclear power on warheads is a barbaric use of a scientific revolution. Let me elaborate with some numbers. A single nuclear warhead contains nearly 4 kilograms of Plutonium-239, which in a nuclear power plant can produce sufficient heat to generate about 32 million kilowatt-hours of electricity, that is, 32 Gigawatt-hours (GWh). 1 GWh of electricity powers about 700,000 households for one hour, hence 32 GWh would power about 22.4 million households for one hour. Now, if we divide that number by the number of hours in a year, that is, 8760, we are confronted with an astounding revelation. It is that, the radioactive material from one nuclear warhead can power over two thousand households for a year (2557 to be exact). And that's just the radioactive material we are talking about. Many more resources are required to set up a nuclear program. The point is, instead of wasting such potent and precious resources on fancy, frivolous and fictitious geopolitical insecurities, let us redirect those resources to alleviate actual, real human suffering from society. Let us use them to empower communities rather than to dominate them - let us use them to elevate the whole of humankind, rather than to downgrade the parts that we do not like. Because by degrading others, we only degrade ourselves, whereas by lifting others, we rise ourselves. Remember, there is no world peace, so long as fear is off the leash.

We are all aware on some level that our physical self will eventually die, that this death is inevitable, and that its inevitability—on some unconscious level—scares the shit out of us. Therefore, in order to compensate for our fear of the inevitable loss of our physical self, we try to construct a conceptual self that will live forever. This is why people try so hard to put their names on buildings, on statues, on spines of books. It’s why we feel compelled to spend so much time giving ourselves to others, especially to children, in the hopes that our influence—our conceptual self—will last way beyond our physical self. That we will be remembered and revered and idolized long after our physical self ceases to exist. Becker called such efforts our “immortality projects,” projects that allow our conceptual self to live on way past the point of our physical death. All of human civilization, he says, is basically a result of immortality projects: the cities and governments and structures and authorities in place today were all immortality projects of men and women who came before us. They are the remnants of conceptual selves that ceased to die. Names like Jesus, Muhammad, Napoleon, and Shakespeare are just as powerful today as when those men lived, if not more so. And that’s the whole point. Whether it be through mastering an art form, conquering a new land, gaining great riches, or simply having a large and loving family that will live on for generations, all the meaning in our life is shaped by this innate desire to never truly die. Religion, politics, sports, art, and technological innovation are the result of people’s immortality projects. Becker argues that wars and revolutions and mass murder occur when one group of people’s immortality projects rub up against another group’s. Centuries of oppression and the bloodshed of millions have been justified as the defense of one group’s immortality project against another’s. But, when our immortality projects fail, when the meaning is lost, when the prospect of our conceptual self outliving our physical self no longer seems possible or likely, death terror—that horrible, depressing anxiety—creeps back into our mind. Trauma can cause this, as can shame and social ridicule. As can, as Becker points out, mental illness. If you haven’t figured it out yet, our immortality projects are our values. They are the barometers of meaning and worth in our life. And when our values fail, so do we, psychologically speaking. What Becker is saying, in essence, is that we’re all driven by fear to give way too many fucks about something, because giving a fuck about something is the only thing that distracts us from the reality and inevitability of our own death. And to truly not give a single fuck is to achieve a quasi-spiritual state of embracing the impermanence of one’s own existence.

Bill Maher, on a program called Politically Incorrect said “lobbing cruise missiles from 2,000 miles away. That’s cowardly. Staying in the airplane when it hits the building—say what you want about it, it’s not cowardly.” Maher was fired and the program was terminated. Some portion of the media should have risen up in outrage, not necessarily to defend Maher and get him his job back, but in defense of speaking the truth. They did not.

The Instagram versus Hipstamatic story is perhaps the canonical example of a strategy made famous by Chris Dixon’s 2015 essay “Come for the tool, stay for the network.” Chris writes: A popular strategy for bootstrapping networks is what I like to call “come for the tool, stay for the network.” The idea is to initially attract users with a single-player tool and then, over time, get them to participate in a network. The tool helps get to initial critical mass. The network creates the long term value for users, and defensibility for the company.40 There are many other examples across many sectors beyond photo apps: The Google Suite provides stand-alone tools for people to create documents, spreadsheets, and presentations, but also network features around collaborative editing, and comments. Games like Minecraft or even classics like Street Fighter can be played in single-player mode where you play against the computer, or multiplayer mode where you play with friends. Yelp started out effectively as a directory tool for people to look up local businesses, showing addresses and phone numbers, but the network eventually built out the database of photos and reviews. LinkedIn started as a tool to put your resume online, but encouraged you to build up your professional network over time. “Come for the tool, stay for the network” circumvents the Cold Start Problem and makes it easier to launch into an entire network—with PR, paid marketing, influencers, sales, or any number of tried-and-true channels. It minimizes the size requirement of an atomic network and in turn makes it easy to take on an entire network. Whether it’s photo-sharing apps or restaurant directories, in the framework of the Cold Start Theory, this strategy can be visualized. In effect, a tool can be used to “prop up” the value of the network effects curve when the network is small.