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The field team—made famous by Buffy and Jeremy and all the folks who created the snowflake model—was now rebranded as Team 270, reminding us of the bare minimum number of electoral votes required to win. Getting any more wasn’t necessary. Reaching everybody wasn’t necessary. We just needed to work backward from that number to win. Anyone walking into the campaign HQ was greeted with a giant version of the famous sign from Iowa four years before with one telling addition: respect, empower. include. win.
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Matthew Barzun (The Power of Giving Away Power: How the Best Leaders Learn to Let Go)