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For Elvis Presley, living in a completely segregated world, the one thing that was not segregated was the radio dial. There was WDIA (“the Mother Station of the Negroes,” run, of course, by white executives), which was the black station, on which a young white boy could listen to, among other people, the Rev. Herbert Brewster, a powerful figure in the world of Memphis black churches. A songwriter of note, he composed “Move On Up a Little Higher,” the first black gospel song to sell over a million copies. What was clear about the black gospel music was that it had a power of its own, missing from the tamer white church music, and that power seemed to come as much as anything else from the beat. In addition there was the immensely popular Dewey Phillips. When Elvis listened to the black radio station at home, his family was not pleased. “Sinful music,” it was called, he once noted. But even as Elvis Presley was coming on the scene, the musical world was changing. Certainly, whites had traditionally exploited the work of black musicians, taking their music, softening and sweetening it and making it theirs. The trade phrase for that was “covering” a black record. It was thievery in broad daylight, but black musicians had no power to protect themselves or their music.
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