Breaking Bad References Quotes

I have an obligation to help eliminate the stigma attached to mental illness. When I’m feeling despondent and someone asks in a sincere way how I am, I have a duty to tell the truth. It’s no different from saying I have a bad cold. By speaking candidly, I give others permission to acknowledge their own mental illness, talk about it, and seek help. I must break the silence instead of treating my depression like a shameful character flaw.

I want to scream sometimes, because I hate when people refer to a dead person as the “late” so and so. I’m sorry to break that bad news, but that person isn’t just late—they’re not even coming!

Every day, there are a handful of moments that deliver an outsized impact. I refer to these little choices as decisive moments. The moment you decide between ordering takeout or cooking dinner. The moment you choose between driving your car or riding your bike. The moment you decide between starting your homework or grabbing the video game controller. These choices are a fork in the road.

The dark side of tracking a particular behavior is that we become driven by the number rather than the purpose behind it. If your success is measured by quarterly earnings, you will optimize sales, revenue, and accounting for quarterly earnings. If your success is measured by a lower number on the scale, you will optimize for a lower number on the scale, even if that means embracing crash diets, juice cleanses, and fat-loss pills. The human mind wants to “win” whatever game is being played. This pitfall is evident in many areas of life. We focus on working long hours instead of getting meaningful work done. We care more about getting ten thousand steps than we do about being healthy. We teach for standardized tests instead of emphasizing learning, curiosity, and critical thinking. In short, we optimize for what we measure. When we choose the wrong measurement, we get the wrong behavior. This is sometimes referred to as Goodhart’s Law. Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.

It is easy to get bogged down trying to find the optimal plan for change: the fastest way to lose weight, the best program to build muscle, the perfect idea for a side hustle. We are so focused on figuring out the best approach that we never get around to taking action. As Voltaire once wrote, “The best is the enemy of the good.” I refer to this as the difference between being in motion and taking action. The two ideas sound similar, but they’re not the same. When you’re in motion, you’re planning and strategizing and learning. Those are all good things, but they don’t produce a result. Action, on the other hand, is the type of behavior that will deliver an outcome. If I outline twenty ideas for articles I want to write, that’s motion. If I actually sit down and write an article, that’s action.

I refer to this as the difference between being in motion and taking action. The two ideas sound similar, but they’re not the same. When you’re in motion, you’re planning and strategizing and learning. Those are all good things, but they don’t produce a result.

Who are the true children of Abraham and the heirs to the books of the Bible, the Law, and the Prophets? Who followed the correct path, and who veered off? Christians must engage with Jews, since Jews are explicitly mentioned in the Scriptures of the church, and those references have had substantial repercussions throughout history, most of them bad. Jews should engage with Christians, not only because the early history of the church is the history of Jews as well, but also because the synagogue and the church developed in dialogue, and debate, with each other. The break between the two traditions began not at the cross or the tomb but centuries later.

What did you do to make him smile?” “Ah…” Alessandro bit back a grin and cleared his throat. “I might’ve sung a song.” “Really? What song?” “As his mother, I don’t think I should repeat it for you,” Alessandro said, his cheeks and the tips of his ears pink. “Oh come on, Alessandro. The windows didn’t break so you couldn’t have done that bad a job.” “It’s not my ability that I’m referring to,” Alessandro replied. Bree narrowed her eyes. “Just what were you singing to my son? And so help me if you say anything by Sir Mix-a-lot I’ll castrate you,” “Not quite,” Alessandro said. “All right. But, remember you asked for it. Your cousin Max, taught it to me.” Bree crossed her arms over her breasts and waited.

A primary goal of food science is to create products that are more attractive to consumers. Nearly every food in a bag, box, or jar has been enhanced in some way, if only with additional flavoring. Companies spend millions of dollars to discover the most satisfying level of crunch in a potato chip or the perfect amount of fizz in a soda. Entire departments are dedicated to optimizing how a product feels in your mouth—a quality known as orosensation. French fries, for example, are a potent combination—golden brown and crunchy on the outside, light and smooth on the inside. Other processed foods enhance dynamic contrast, which refers to items with a combination of sensations, like crunchy and creamy. Imagine the gooeyness of melted cheese on top of a crispy pizza crust, or the crunch of an Oreo cookie combined with its smooth center. With natural, unprocessed foods, you tend to experience the same sensations over and over—how’s that seventeenth bite of kale taste? After a few minutes, your brain loses interest and you begin to feel full. But foods that are high in dynamic contrast keep the experience novel and interesting, encouraging you to eat more. Ultimately, such strategies enable food scientists to find the “bliss point” for each product—the precise combination of salt, sugar, and fat that excites your brain and keeps you coming back for more. The result, of course, is that you overeat because hyperpalatable foods are more attractive to the human brain. As Stephan Guyenet, a neuroscientist who specializes in eating behavior and obesity, says, “We’ve gotten too good at pushing our own buttons.” The modern food industry, and the overeating habits it has spawned, is just one example of the 2nd Law of Behavior Change: Make it attractive. The more attractive an opportunity is, the more likely it is to become habit-forming.

The human mind wants to “win” whatever game is being played. This pitfall is evident in many areas of life. We focus on working long hours instead of getting meaningful work done. We care more about getting ten thousand steps than we do about being healthy. We teach for standardized tests instead of emphasizing learning, curiosity, and critical thinking. In short, we optimize for what we measure. When we choose the wrong measurement, we get the wrong behavior. This is sometimes referred to as Goodhart’s Law. Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.”9 Measurement is only useful when it guides you and adds context to a larger picture, not when it consumes you. Each number is simply one piece of feedback in the overall system. In our data-driven world, we tend to overvalue numbers and undervalue anything ephemeral, soft, and difficult to quantify. We mistakenly think the factors we can measure are the only factors that exist. But just because you can measure something doesn’t mean it’s the most important thing. And just because you can’t measure something doesn’t mean it’s not important at all.

I’m very glad,” Jones continued fervently, sounding like a card-carrying Colin Firth impersonator. “So very glad. You can’t know how glad . . .” He cleared his throat. “I hate to be the bearer of more bad tidings, but your . . . friend was something of a criminal, the way I heard it. He had a price on his head—millions—from some druglord who wanted him dead. Chased him mercilessly, for years. I guess this Jones fellow used to work for him—it’s all very sordid, I’m afraid. And dangerous. He had to be on the move constantly. It was risky just to have a drink with Jones—you might’ve gotten killed in the crossfire. Of course, the big irony here is that the druglord died two weeks before Jones. He never knew it, but he was finally free.” As he looked at her with those eyes that she’d dreamed about for so many months, Molly understood. Jones was here, now, only because the druglord known as Chai, a dangerous and sadistic bastard who’d spent years hunting him, was finally dead. “It’s entirely possible that whoever’s taken over business for this druglord,” he continued, “would’ve gone after this Jones, too. Of course, he probably wouldn’t have searched to the ends of the earth for him . . . Although, when dealing with such dangerous types, it pays to be cautious, I suppose.” Message received. “Not that that’s anything Jones needs to worry about,” he added. “Considering he’s left his earthly cares behind. Still, I suspect it’s rather hot where he’s gone.” Yes, it certainly was hot in Kenya right now. Molly covered her mouth, pretending to sob instead of laugh. “Shhh,” Helen admonished him, thinking, of course, that he was referring to an unearthly heat. “Don’t say such a thing. She loved him.” She turned back to Molly. “This Jones is the man that you spoke of so many times?” Molly could see from the expression on Jones’s face that Helen had given her away. She might as well go big with the truth. She wipes her eyes with a handkerchief that Helen had at the ready, then met his gaze. “I loved him very much. I’ll always love him,” she told this man who’d traveled halfway around the world for her, who apparently had waited years for it to be safe enough for him to join her, who had actually thought that, once he arrived, she might send him away. If you don’t want me here—and I don’t blame you if you don’t—just say the word . . . “He was a good man,” Molly said, “with a good heart.” Her voice shook, because, dear Lord, there were now tears in his eyes, too. “He deserved forgiveness—I’m positive he’s in heaven.” “I don’t think it’s going to be that easy for him,” he whispered. “It shouldn’t be . . .” He cleared his throat, put his glasses back on. “I’m so sorry to have distressed you, Miss Anderson. And I haven’t even properly introduced myself. Where are my manners?” He held out his hand to her. “Leslie Pollard.” Even with his glasses on, she could see quite clearly that he’d far rather be kissing her. But that would have to wait for later, when he came to her tent . . . No, wait, Gina would be there. Molly would have to go to his. Later, she told him with her eyes, as she reached out and, for the first time in years, touched the hand of the man that she loved.

Rich Purnell sipped coffee in the silent building. Only his cubicle illuminated the otherwise dark room. Continuing with his computations, he ran a final test on the software he'd written. It passed. With a relieved sigh, he sank back in his chair. Checking the clock on his computer, he shook his head. 3:42am. Being an astrodynamicist, Rich rarely had to work late. His job was the find the exact orbits and course corrections needed for any given mission. Usually, it was one of the first parts of a project; all the other steps being based on the orbit. But this time, things were reversed. Iris needed an orbital path, and nobody knew when it would launch. A non-Hoffman Mars-transfer isn't challenging, but it does require the exact locations of Earth and Mars. Planets move as time goes by. An orbit calculated for a specific launch date will work only for that date. Even a single day's difference would result in missing Mars entirely. So Rich had to calculate many orbits. He had a range of 25 days during which Iris might launch. He calculated one orbital path for each. He began an email to his boss. "Mike", he typed, "Attached are the orbital paths for Iris, in 1-day increments. We should start peer-review and vetting so they can be officially accepted. And you were right, I was here almost all night. It wasn't that bad. Nowhere near the pain of calculating orbits for Hermes. I know you get bored when I go in to the math, so I'll summarize: The small, constant thrust of Hermes's ion drives is much harder to deal with than the large point-thrusts of presupply probes. All 25 of the orbits take 349 days, and vary only slightly in thrust duration and angle. The fuel requirement is nearly identical for the orbits and is well within the capacity of EagleEye's booster. It's too bad. Earth and Mars are really badly positioned. Heck, it's almost easier to-" He stopped typing. Furrowing his brow, he stared in to the distance. "Hmm." he said. Grabbing his coffee cup, he went to the break room for a refill. ... "Rich", said Mike. Rich Purnell concentrated on his computer screen. His cubicle was a landfill of printouts, charts, and reference books. Empty coffee cups rested on every surface; take-out packaging littered the ground. "Rich", Mike said, more forcefully. Rich looked up. "Yeah?" "What the hell are you doing?" "Just a little side project. Something I wanted to check up on." "Well... that's fine, I guess", Mike said, "but you need to do your assigned work first. I asked for those satellite adjustments two weeks ago and you still haven't done them." "I need some supercomputer time." Rich said. "You need supercomputer time to calculate routine satellite adjustments?" "No, it's for this other thing I'm working on", Rich said. "Rich, seriously. You have to do your job." Rich thought for a moment. "Would now be a good time for a vacation?" He asked. Mike sighed. "You know what, Rich? I think now would be an ideal time for you to take a vacation." "Great!" Rich smiled. "I'll start right now." "Sure", Mike said. "Go on home. Get some rest." "Oh, I'm not going home", said Rich, returning to his calculations. Mike rubbed his eyes. "Ok, whatever. About those satellite orbits...?" "I'm on vacation", Rich said without looking up. Mike shrugged and walked away.

would go back to the body dump site. The prison interviews helped us see and understand the wide variety of motivation and behavior among serial killers and rapists. But we saw some striking common denominators as well. Most of them come from broken or dysfunctional homes. They’re generally products of some type of abuse, whether it’s physical abuse, sexual abuse, emotional abuse, or a combination. We tend to see at a very early age the formation of what we refer to as the “homicidal triangle” or “homicidal triad.” This includes enuresis—or bed-wetting—at an inappropriate age, starting fires, and cruelty to small animals or other children. Very often, we found, at least two of these three traits were present, if not all three. By the time we see his first serious crime, he’s generally somewhere in his early to mid-twenties. He has low self-esteem and blames the rest of the world for his situation. He already has a bad track record, whether he’s been caught at it or not. It may be breaking and entering, it may have been rape or rape attempts. You may see a dishonorable discharge from the military, since these types tend to have a real problem with any type of authority. Throughout their lives, they believe that they’ve been victims: they’ve been manipulated, they’ve been dominated, they’ve been controlled by others. But here, in this one situation, fueled by fantasy, this inadequate, ineffectual nobody can manipulate and dominate a victim of his own; he can be in control. He can orchestrate whatever he wants to do to the victim. He can decide whether this victim should live or die, how the victim should die. It’s up to him; he’s finally calling the shots.

I want them to come get us right now.” The little girl drew her mouth down in a pout. “I’m all dirty and hungry. I’m cold too.” “Poor little princess,” her brother mocked. “I’ve got something you can eat.” Kobie’s smile brightened before he dashed across the small clearing to retrieve his backpack. “Just how long are we going to be stuck here?” Wade demanded. He took a step toward the others who were gathered around the fire, then coughed as a wave of thick smoke hit him. “I have important business in Chicago.” “Oh yeah, real important,” Bryan sneered. “You’re just afraid your girlfriend might find someone else before you get back.” “Bryan!” Chelsea spoke in a warning voice. Wade took a step toward his son, his fists clenched and fury showing on his face. Web shifted his weight, prepared to intercede should Wade attempt to strike his son. “Look! M&Ms!” Kobie stepped between the combatants, waving a large package of the candy-coated chocolate pieces over his head, oblivious to the confrontation between Bryan and Wade. He hurried to Rachel’s side. “My grandma gave them to me, but you can have some.” “Perhaps you can share with everyone,” Shalise said. “I think we’re all hungry.” “And thirsty,” Emily added. “Don’t you think it’s ironic that we spent all that time and effort escaping water, and now we don’t have any to drink?” “Actually we do.” It was Cassie’s turn to retrieve her backpack. From its depths she produced a plastic bottle of water and three granola bars, which she quartered and passed around. The tiny squares of breakfast bars and a handful of candy were soon washed down with a squirt of water from the plastic bottle. Web listened for more planes as he munched on his share of the meager rations. Occasionally he caught the drone of the small plane that had flown over earlier, but it seemed to be concentrating its attention on the other side of the main canyon. He wished he could communicate with the sheriff or the pilot of that plane, but his radio and supplies had been left behind in his cruiser. He wouldn’t even have been able to light a fire last night if Bryan hadn’t slipped him a cigarette lighter when his mother wasn’t looking. Gage walked up beside him.“How bad is the slide?” the younger man asked. Web knew he was referring to the slide blocking the trail out of the canyon. “There’s no way we can cross it.” “And there’s no way a chopper can set down here.” Gage answered back, gesturing at the small clearing where they sat dwarfed by towering pines. “By now the water will have receded a great deal, but it will be days before we’ll be able to walk out.” Gage hadn’t heard Cassie approach, but he nodded his head at her words, acknowledging that her judgment was correct. “That means we’ve got to find a spot where the rescuers can reach us.” Gage stared thoughtfully at the steep mountain towering above them. “There is a place . . .” Gage paused and Web turned to him, anxious to hear what he might suggest that could possibly lead them out of this nightmare. CHAPTER 5 Shalise sat beside Chelsea Timmerman on one of the logs near the fire pit. They changed position each time a fickle breeze shifted the plume

Like high blood pressure and diabetes, chronic inflammation has no visible symptoms (though it can be measured by a lab test known as high-sensitivity C-reactive protein [hs CRP]). But it damages the vascular system, the organs, the brain, and body tissues. It slowly erodes your health, gradually overwhelming the body’s anti-inflammatory defenses. It causes heart disease. It causes cognitive decline and memory loss. Even obesity and diabetes are linked to inflammation because fat cells are veritable factories for inflammatory chemicals. In fact, it’s likely that inflammation is the key link between obesity and all the diseases obesity puts you at risk for developing. When your joints are chronically inflamed, degenerative diseases like arthritis are right around the corner. Inflamed lungs cause asthma and other respiratory illnesses. Inflammation in the brain is linked to Alzheimer’s disease and other neurological conditions, including brain fog and everyday memory lapses that we write off as normal aging—except those memory lapses are not an inevitable consequence of aging at all. They are, however, an inevitable consequence of inflammation, because inflammation sets your brain on fire. Those “I forgot where I parked the car” moments start happening more frequently, and occurring prematurely. Inflamed arteries can signal the onset of heart disease. Chronic inflammation has also been linked to various forms of cancer; it triggers harmful changes on a molecular level that result in the growth of cancer cells. Inflammation is so central to the process of aging and breakdown at the cellular level that some health pundits have begun referring to the phenomena as “inflam-aging.” That’s because inflammation accelerates aging, including the visible signs of aging we all see in the skin. In addition to making us sick, chronic inflammation can make permanent weight loss fiendishly difficult. The fat cells keep churning out inflammatory proteins called cytokines, promoting even more inflammation. That inflammation in turn prevents the energy-making structures in the cells, called mitochondria, from doing their jobs efficiently, much like a heat wave would affect the output of a factory that lacks air-conditioning—productivity declines under extreme conditions. One of the duties of the mitochondria is burning fat; inflammation interferes with the job of the mitochondria, making fat burning more difficult and fat loss nearly impossible. While someone trying to lose weight may initially be successful, after a while, the number on the scale gets stuck. The much-discussed weight-loss “plateau” is often a result of this cycle of inflammation and fat storage. And here’s even more bad news: Adding more exercise or eating fewer calories in an attempt to break through the plateau will have some effect on weight loss, but not much. And continuing to lose weight becomes much harder to accomplish. Why? Because inflammation decreases our normal ability to burn calories. (We’ll tell you more about other factors that contribute to the plateau—and how the Smart Fat Solution can help you to move beyond them—in Part 2 of this book.)

Brailsford had been hired to put British Cycling on a new trajectory. What made him different from previous coaches was his relentless commitment to a strategy that he referred to as “the aggregation of marginal gains,” which was the philosophy of searching for a tiny margin of improvement in everything you do. Brailsford said, “The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improve it by 1 percent, you will get a significant increase when you put them all together.

The sentence they filled out is what researchers refer to as an implementation intention, which is a plan you make beforehand about when and where to act. That is, how you intend to implement a particular habit.

We care more about getting ten thousand steps than we do about being healthy. We teach for standardized tests instead of emphasizing learning, curiosity, and critical thinking. In short, we optimize for what we measure. When we choose the wrong measurement, we get the wrong behavior. This is sometimes referred to as Goodhart’s Law. Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.

common as for Japanese televisions. By 1979, it took American workers three times as long to assemble their sets.”4 I like to refer to this strategy as addition by subtraction.5 fn2 The Japanese companies looked for every point of friction in the manufacturing process and eliminated it. As they subtracted wasted effort, they added customers and revenue. Similarly, when we remove the points of friction that sap our time and energy, we can achieve more with less effort. (This is one reason tidying up can feel so good: we are simultaneously moving forward and lightening the cognitive load our environment places on us.)

Many times in a family, when any affliction befalls them, Oh, what an amount of discontent is there between man and wife! If they are crossed in their possessions at land, or have bad news from across the seas, or if those whom they trusted are ruined and the like, or perhaps something in the family causes strife between man and wife, in reference to the children or servants, and there is nothing but quarrelling and discontent among them, now they are many times burdened with their own discontent; and perhaps will say one to another, It is very uncomfortable for us to live so discontented as we do. But have you ever tried this way, husband and wife? Have you ever got alone and said, 'Come, Oh let us go and humble our souls before God together, let us go into our chamber and humble our souls before God for our sin, by which we have abused those mercies that God has taken away from us, and we have provoked God against us. Oh let us charge ourselves with our sin, and be humbled before the Lord together.'? Have you tried such a way as this? Oh you would find that the cloud would be taken away, and the sun would shine in upon you, and you would have a great deal more contentment than ever you had. If a man's estate is broken, either by plunderers, or any other way; how shall this man have contentment? How? By the breaking of his heart. God has broken your estate; Oh seek to him for the breaking of your heart likewise. Indeed, a broken estate and a whole heart, a hard heart, will not join together; there will be no contentment. But a broken estate and a broken heart will so suit one another, as that there will be more contentment than there was before.

Interestingly, the reward system that is activated in the brain when you receive a reward is the same system that is activated when you anticipate a reward. This is one reason the anticipation of an experience can often feel better than the attainment of it. As a child, thinking about Christmas morning can be better than opening the gifts. As an adult, daydreaming about an upcoming vacation can be more enjoyable than actually being on vacation. Scientists refer to this as the difference between “wanting” and “liking.

like to refer to this technique as the Paper Clip Strategy and, over the years, I’ve heard from readers who have employed it in a variety of ways. One woman shifted a hairpin from one container to another whenever she wrote a page of her book. Another man moved a marble from one bin to the next after each set of push-ups.

This is one reason the anticipation of an experience can often feel better than the attainment of it. As a child, thinking about Christmas morning can be better than opening the gifts. As an adult, daydreaming about an upcoming vacation can be more enjoyable than actually being on vacation. Scientists refer to this as the difference between “wanting” and “liking.

What made him different from previous coaches was his relentless commitment to a strategy that he referred to as “the aggregation of marginal gains,” which was the philosophy of searching for a tiny margin of improvement in everything you do. Brailsford said, “The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improve it by 1 percent, you will get a significant increase when you put them all together.

Dylan, Duende, Death and Lorca Does Bob Dylan have Duende? DUENDE dancers perform moving, unique, unrepeatable performances Does Bob Dylan have duende? Do you have duende? What is duende? Duende is a Spanish word with two meanings. A duende is a goblin or a pixie that probably lives at the bottom of the garden and gives three wishes to old ladies who deserve a break. The duende was best defined by Spain’s great poet Federico García Lorca during a lecture he gave in New York in 1929 on Andalusian music known as cante jondo, or deep voice. ‘The duende,’ he said, ‘is a momentary burst of inspiration, the blush of all that is truly alive, all that the performer is creating at a certain moment.’ The difference between a good and a bad singer is that the good singer has the duende and the bad singer doesn’t. ‘There are no maps nor disciplines to help us find the duende. We only know that he burns the blood like a poultice of broken glass, that he exhausts, that he rejects all the sweet geometry we have learned.’ Some critics say Bob Dylan does not have a great voice. But more than any other performer since the birth of recorded music, Dylan has revealed the indefinable, spine-tingling something captured in Lorca’s interpretation of duende. ‘It is an inexplicable power of attraction, the ability to send waves of emotion through those watching and listening to them.’ ‘The duende,’ he continues, ‘resembles what Goethe called the demoniacal. It manifests itself principally among musicians and poets of the spoken word, for it needs the trembling of the moment and then a long silence.’ painting off hell by Hieronymus Bosch Hell & Hieronymus Bosch Four elements can be found in Lorca’s vision of duende: irrationality, earthiness, a heightened awareness of death and a dash of the diabolical. I agree with Lorca that duende manifests principally among singers, but would say that same magic may touch us when confronted by great paintings: Picasso’s Guernica, Edvard Munch’s The Scream, the paintings of heaven and hell by Hieronymus Bosch. The duende is found in the bitter roots of human existence, what Lorca referred to as ‘the pain which has no explanation.’ Artists often feel sad without knowing why. They sense the cruel inevitability of fate. They smell the coppery scent of death. All artists live in a permanent state of angst knowing that what they have created could have been better. Death with Duende It is not surprising that Spain found a need for the word duende. It is the only country where death in the bullring is a national spectacle, the only nation where death is announced by the explosion of trumpets and drums. The bullring, divided in sol y sombre – the light and shade, is the perfect metaphor for life and death, a passing from the light into darkness. Every matador who ever lived had duende and no death is more profound than death in the bullring.

This is sometimes referred to as Goodhart’s Law. Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.” Measurement is only useful when it guides you and adds context to a larger picture, not when it consumes you. Each number is simply one piece of feedback in the overall system.

We focus on working long hours instead of getting meaningful work done. We care more about getting ten thousand steps than we do about being healthy. We teach for standardized tests instead of emphasizing learning, curiosity, and critical thinking. In short, we optimize what we measure. When we choose the wrong measurement, we get the wrong behavior. This is sometimes referred to as Goodhart's Law. Named after the economist Charles Goodhart, the principle states, "When a measure becomes a target, it ceases to become a good measure.

the more the structure of your brain changes to become efficient at that activity. Neuroscientists call this long-term potentiation, which refers to the strengthening of connections between neurons in the brain based on recent patterns of activity. With each repetition, cell-to-cell signaling improves and the neural connections tighten. First described by neuropsychologist Donald Hebb in 1949, this phenomenon is commonly known as Hebb’s Law: “Neurons that fire together wire together.

after thousands of generations in an immediate-return environment, our brains evolved to prefer quick payoffs to long-term ones.16 Behavioral economists refer to this tendency as time inconsistency. That is, the way your brain evaluates rewards is inconsistent across time.fn2 You value the present more than the future. Usually, this tendency serves us well. A reward that is certain right now is typically worth more than one that is merely possible in the future. But occasionally, our bias toward instant gratification causes problems.

Systems refer to the processes that make those outcomes possible.

This pitfall is evident in many areas of life. We focus on working long hours instead of getting meaningful work done. We care more about getting ten thousand steps than we do about being healthy. We teach for standardized tests instead of emphasizing learning, curiosity, and critical thinking. In short, we optimize for what we measure. When we choose the wrong measurement, we get the wrong behavior. This is sometimes referred to as Goodhart’s Law. Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.” Measurement is only useful when it guides you and adds context to a larger picture, not when it consumes you. Each number is simply one piece of feedback in the overall system.

And you chose Machiavelli?” He chuckles, considering me from beneath the long curl of his lashes. “Remind me not to get on your bad side.” “You know much about him?” He pulls his T-shirt up from the hem, and my heart pops an artery or something because it shouldn’t be working this hard while at rest. I swallow hard at the layer of muscle wrapped around his ribs. One pectoral muscle peeks from under the shirt, tipped with the dark disc of his nipple. My mouth literally waters, and I can’t think beyond pulling it between my lips and suckling him. Hard. “Do you see it?” he asks. “Huh?” I reluctantly drag my eyes from the ladder of velvet- covered muscle and sinew to the expectant look on his face. “See what?” “The tattoo.” He runs a finger over the ink scrawled across his ribs. Makavelli. “I hate to break it to you,” I say with a smirk. “But someone stuck you with a permanent typo.” He laughs, dropping the shirt, which is really a shame because I was just learning to breathe with all that masculine beauty on display. “Bristol, stop playing. You know it’s on purpose, right?” “Oh, sure, it is, Grip.” I roll my eyes. “Nice try.” “Are you serious?” He looks at me like I’m from outer space. “You know that’s how Tupac referred to himself on his posthumous album, right? That he misspelled it on purpose?” I clear my throat and scratch at an imaginary itch on the back of my neck. “Um … yes?” His warm laughter at my expense washes over me, and it’s worth being the butt of the joke, because I get to see his face animated. He’s even more handsome when he laughs. “You’re funny.” He laughs again, more softly this time. “I didn’t expect that.

Behavioral economists refer to this tendency as time inconsistency. That is, the way your brain evaluates rewards is inconsistent across time.

Your brain has far more neural circuitry allocated for wanting rewards than for liking them. The wanting centers in the brain are large: the brain stem, the nucleus accumbens, the ventral tegmental area, the dorsal striatum, the amygdala, and portions of the prefrontal cortex. By comparison, the liking centers of the brain are much smaller. They are often referred to as “hedonic hot spots” and are distributed like tiny islands throughout the brain. For instance, researchers have found that 100 percent of the nucleus accumbens is activated during wanting. Meanwhile, only 10 percent of the structure is activated during liking.

For a prospective adherent, Luciferianism is first understood and experienced by the values and exemplified traits which are the core foundation. Luciferianism is a rational, self-motivated philosophy summarized in the 11 Points of Power. These points of reference for initial study, comparison, following with rational application require steadfast commitment to identifying, breaking unwanted habits and establishing new ones. This process is Magick in a most simple form, make note of the moments of validation of which discovery is made; there is nothing beyond you making anything happen, good or bad. Your Will, Desire and Belief as a Luciferian creates the nexion or gateway for the often abstract acasual metaphysical concepts to enhance and fuel your Apotheosis.

I refer to this as the difference between being in motion and taking action. The two ideas sound similar, but they’re not the same. When you’re in motion, you’re planning and strategizing and learning. Those are all good things, but they don’t produce a result. Action, on the other hand, is the type of behavior that will deliver an outcome. If I outline twenty ideas for articles I want to write, that’s motion. If I actually sit down and write an article, that’s action. If I search for a better diet plan and read a few books on the topic, that’s motion. If I actually eat a healthy meal, that’s action.

Within living memory, we have witnessed a very sudden break with the norms of the past, and the necessity of this break is constantly justified in the liberal media through reference to the bad old days.

This is sometimes referred to as Goodhart’s Law. Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.”9 Measurement is only useful when it guides you and adds context to a larger picture, not when it consumes you. Each number is simply one piece of feedback in the overall system.