Brands Success Quotes

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Whenever I am in a difficult situation where there seems to be no way out, I think about all the times I have been in such situations and say to myself, "I did it before, so I can do it again.
Idowu Koyenikan (Wealth for All: Living a Life of Success at the Edge of Your Ability)
When you work on something that only has the capacity to make you 5 dollars, it does not matter how much harder you work – the most you will make is 5 dollars.
Idowu Koyenikan (Wealth for All: Living a Life of Success at the Edge of Your Ability)
If there is one trait that your brand must speak of, it is trust.
Idowu Koyenikan (Wealth for All: Living a Life of Success at the Edge of Your Ability)
Even though our time in this life is temporary, if we live well enough, our legacy will last forever.
Idowu Koyenikan (All You Need Is a Ball: What Soccer Teaches Us about Success in Life and Business)
Your brand must communicate the value that you bring to a working relationship.
Idowu Koyenikan (Wealth for All: Living a Life of Success at the Edge of Your Ability)
Today is a new day and it brings with it a new set of opportunities for me to act on. I am attentive to the opportunities and I seize them as they arise. I have full confidence in myself and my abilities. I can do all things that I commit myself to. No obstacle is too big or too difficult for me to handle because what lies inside me is greater than what lies ahead of me. I am committed to improving myself and I am getting better daily. I am not held back by regret or mistakes from the past. I am moving forward daily. Absolutely nothing is impossible for me.
Idowu Koyenikan (Wealth for All: Living a Life of Success at the Edge of Your Ability)
Your comfort zone is a place where you keep yourself in a self-illusion and nothing can grow there but your potentiality can grow only when you can think and grow out of that zone.
Rashedur Ryan Rahman
If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.
Germany Kent
Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs
Karl Lagerfeld
Advice to my younger self: 1 Start where you are with what you have 2 Try not to hurt other people 3 Take more chances 4 If you fail, keep trying
Germany Kent
Should've thought of that before you told my ex-girlfriend I eat live kittens for breakfast." A tiny twinge of guilt. Then the cat wondered what Riley would think of her last successful "shoo-away." "Who knew she'd believe me?" [Mercy responded.] "Oh no? When you 'accidentally' opened the cupboard to expose my 'kitten cage' full of the poor, sad kitties I was going to snack on?" A raised eyebrow. "Wasn't the cage next to my special 'kitten defurring' tools?" "They were obviously fake." Bas just stared at her.
Nalini Singh (Branded by Fire (Psy-Changeling, #6))
No one else knows exactly what the future holds for you, no one else knows what obstacles you've overcome to be where you are, so don't expect others to feel as passionate about your dreams as you do.
Germany Kent
A business becomes successful when it becomes mutually beneficial for you and your customers.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
If you want to keep your customers happy, start by keeping your employees happy.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
In the end, all we have to do is to be in the shoes of our audience and our product will hardly fail.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
A good ad is worth so much more than just a little ad spend.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
You won’t develop a successful product if you don’t start with a clear vision.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
We have to start listening to what our ideal customers have to say about our product with an open mind.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Your employees play an important role in writing the chapter on the success of your product.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Brian Solis (Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web)
A successful business is not built just on your expertise, it needs mastering of all the business pieces and maintaining the interconnection among them in a profitable and fruitful way.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
An effective ad brings long-term positive residual effects for your business.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Advertising is like a stock market for your business investment.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Just like selective listening, now we have selective ad viewing.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Digital trends have made it easy to run ads for each and every business type irrespective of the business size.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
If you want to have an effective ad, you need to work on communicating your message in the most effective way. Keep it clear, concise and non-confusing.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
An advertising strategy is based on proper research which guides you in this entire process of customer acquisition with the help of ads.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Everything including your branding has to reinforce your message about your product.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Unrealistic profit projections are not going to win you the trust of your investors.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Business is more than selling.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Post-purchase dissonance is when the customers regret the product that they have just bought.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Not just the organizational structure but the management style can also affect your business goals of success and growth.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Customers are becoming more and more concerned about the environment. They don’t want to associate themselves with any product or brand which is not working hard to protect the environment.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
We always talk about competition and how easily others enter your industry and become your competitors, but the biggest threat comes from how easily your customers can switch to another brand’s products.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself
Germany Kent
I also have a brand-new prescription for gunfire jitters: When the shooting gets loud, proceed to the nearest wooden staircase. Run up and down a few times, making sure to stumble at least once. What with the scratches and the noise of running and falling, you won't even be able to hear the shooting, much less worry about it. Yours truly has put this magic formula to use, with great success!
Anne Frank (The Diary of Anne Frank)
Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.
Germany Kent
In addition to building a strong team, you also have to motivate that team when their spirits are down, show your pride in them when they perform well, and be there when they make mistakes. You have to invest in their training and start treating them as partners in your business’ success.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Your VISION and your self-willingness is the MOST powerful elements to conquer your goal
Rashedur Ryan Rahman
Whoever said you have to be an A$$ to be a boss, should never get to be a boss. Especially in a democratic society. Being an A$$ boss in a democratic society only causes resentment and disloyalty. Motivate your employees by instilling pride in them for themselves and for their work brand. - Strong by Kailin Gow on how to build a Strong Company
Kailin Gow
Even if it were possible to cast my horoscope in this one life, and to make an accurate prediction about my future, it would not be possible to 'show' it to me because as soon as I saw it my future would change by definition. This is why Werner Heisenberg's adaptation of the Hays Office—the so-called principle of uncertainty whereby the act of measuring something has the effect of altering the measurement—is of such importance. In my case the difference is often made by publicity. For example, and to boast of one of my few virtues, I used to derive pleasure from giving my time to bright young people who showed promise as writers and who asked for my help. Then some profile of me quoted someone who disclosed that I liked to do this. Then it became something widely said of me, whereupon it became almost impossible for me to go on doing it, because I started to receive far more requests than I could respond to, let alone satisfy. Perception modifies reality: when I abandoned the smoking habit of more than three decades I was given a supposedly helpful pill called Wellbutrin. But as soon as I discovered that this was the brand name for an antidepressant, I tossed the bottle away. There may be successful methods for overcoming the blues but for me they cannot include a capsule that says: 'Fool yourself into happiness, while pretending not to do so.' I should actually want my mind to be strong enough to circumvent such a trick.
Christopher Hitchens (Hitch 22: A Memoir)
It is an American weakness. The success becomes the sage. Scientists counsel on civil liberty; comedians and actresses lead political rallies; athletes tell us what brand of cigarette to smoke.
Robert Leckie (Helmet for My Pillow: From Parris Island to the Pacific)
Social media takes time and careful, strategic thought. It doesn’t happen by accident.
Brian E. Boyd Sr. (Social Media for the Executive: Maximize Your Brand and Monetize Your Business)
Though no one can backtrack and create a brand new start, Everyone is capable of taking their life in a brand new direction.
Germany Kent
If you are in a position where you can reach people, then use your platform to stand up for a cause. HINT: social media is a platform.
Germany Kent
What separates people who made their dreams come true is not setting goals to achieve a life the way they expect it to be, but how they expect to be, in order to achieve it.
Shannon L. Alder
Engaged employees are more productive, innovative, and committed to the company's success. They become passionate advocates for your brand and contribute to a positive work environment that attracts and retains top talent.
Hendrith Vanlon Smith Jr. (Board Room Blitz: Mastering the Art of Corporate Governance)
All that is necessary to break the spell of inertia and frustration is this: Act as if it were impossible to fail. That is the talisman, the formula, the command of right-about-face which turns us from failure towards success.
Dorothea Brande (Becoming a Writer)
What others see in you now is just a MILD chapter of you; the WILD version of your brand is yet to be visible. Just dare and will show up!
Israelmore Ayivor
Even the richest of brands are robbed by poor character.
Criss Jami (Healology)
Oprah Winfrey, an undeniably successful guide to millions, once explained the three things every human being wants most are to be seen, heard, and understood. This is the essence of empathy.
Donald Miller (Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
A brand is a business enabler. A good brand magnetizes customers, incentivizes sales and encourages loyalty.
Hendrith Vanlon Smith Jr.
Without a clear recognition of your brand and a focus plan you can miss your mark in the middle of great success.
Areva Martin (Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand)
Professional development is important, but let's not forget about the most important kind of development - personal brand development. Because in the modern workplace, it's not what you know, it's who knows you.
Shubham Shukla (Career's Quest: Proven Strategies for Mastering Success in Your Profession: Networking and Building Professional Relationships)
Autumn is a momentum of the natures golden beauty…, so the same it’s time to find your momentum of life
Rashedur Ryan Rahman
Try not to have a very small sample size. Because if your sample size is very small, you will end up excluding a lot of people from your studies who should form a part of it.
Pooja Agnihotri (Market Research Like a Pro)
A good survey design is very important for the success of your project. Make sure that you include a mix of open-ended as well as closed questions in it.
Pooja Agnihotri (Market Research Like a Pro)
Focus groups for business projects are kind of the same. In this, you are going to collect data from a group of your customers or potential customers rather than your friends.
Pooja Agnihotri (Market Research Like a Pro)
When we deal with the problems that our brand or our products are facing, we come up with a product 2.0 to overcome those, giving us an edge over others.
Pooja Agnihotri (Market Research Like a Pro)
In the digital world, we have gained access to various online survey tools. Online surveys are replacing the old form of pen and paper surveys because of their ease and convenience.
Pooja Agnihotri (Market Research Like a Pro)
The sample size is also going to depend on how well you can divide your target market into various groups. Make sure you take everything into consideration while forming your groups.
Pooja Agnihotri (Market Research Like a Pro)
Your traditional EDUCATION is not going to CHANGE your life but the life you are experiencing that can change you. Choose a POSITIVE life STYLE with positive ATTITUDE which could bring you a life with HAPPINESS and WISDOM
Rashedur Ryan Rahman
Your every positive action in your life will increase your self-esteem and this self-esteem will boost you for more positive action to take you on success
Rashedur Ryan Rahman
How you think and create your inner world that you gonna become in your outer world. Your inner believe manifest you in the outside
Rashedur Ryan Rahman
If you spent your life trying to be LIKE EVERYBODY, you will only succeed at BECOMING A NOBODY." (Rabbi Celso Cukierkorn Bestselling Author and Speaker)
Celso Cukierkorn (Secrets of Jewish Wealth Revealed!)
Good communication has just a little to do with eloquence. It's character that makes it more successful. Harsh words nicely articulated are sharp enough to kill your brand!
Israelmore Ayivor (The Great Hand Book of Quotes)
The feminist movement as we have come to know it in recent decades is fundamentally a "con."...As it is considered treasonous to criticise a sister feminist, no standards of accuracy or honesty are ever enforced. Hyperbole and deceit thus become the formula for success, "peer review" playing no role in reining in misinformation. Any would-be feminist who raises scholarly objections to the rampant misinformation is branded an 'enemy of women' and is drummed out of the movement.
Robert Sheaffer
If the research is done for brand awareness and the results don't show any rosy picture, then maybe you want to share those results with your marketing head who can include more brand awareness strategies in her marketing plan.
Pooja Agnihotri (Market Research Like a Pro)
You can turn any business into a successful one, but only if you can figure out what customers really need, what current brands are offering to fill that need, and how big the gap between customer needs and the existing product is.
Pooja Agnihotri (Market Research Like a Pro)
You have to spend a lot of time with your customers and competitors to know what’s going on in their lives. You don’t want to be the last one to know that your customers’ needs have changed and now they want to break up with your brand.
Pooja Agnihotri (Market Research Like a Pro)
Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.
Donald Miller (Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
To guarantee success, act as if it were impossible to fail.
Dorothea Brande
How could you expect people to treat you well, when you don't treat yourself right?
Rafaa Khiari
If I am to choose between integrity and wealth, I will go for integrity because I believe that lack of integrity is the first killer of wealthiest dreams!
Israelmore Ayivor (The Great Hand Book of Quotes)
If you are not EXCITED enough at your present life its mean your future is not EXITING. Excitement will give you ENTHUSIASM and enthusiasm will give you a positive energetic LIFE STYLE which could give you a successful exiting life…
Rashedur Ryan Rahman
Playing the blame game is stupid and childish. Even if it is someone else’s fault, the blame game is wasted time, effort, and energy that takes you somewhere that is not going to get you anywhere.
Loren Weisman (The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music)
Start today creating a vision for yourself, your life, and your career. Bounce back from adversity and create what you want, rebuild and rebrand. Tell yourself it's possible along the way, have patience, and maintain peace with yourself during the process.
Germany Kent
The problem with success, even a little success, is that it changes you. You are no longer walking along the same precipice that drove you to do great work in the first place. Now you have something to defend: a reputation, money in the bank, a brand, real customer expectations. Success can take the edge away.
Lawrence Levy (To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History)
Sampling is directly dependent on your goal. If your goal is to increase your product quality, then you want to research those customers who have been using your products for quite some time. If you want to improve your first impression as a brand, then you can focus on those customers who are new to your brand.
Pooja Agnihotri (Market Research Like a Pro)
Too often, however, greed gets confused with positioning thinking. Charging high prices is not the way to get rich. Being the first to (1) establish the high-price position (2) with a valid product story (3) in a category where consumers are receptive to a high-priced brand is the secret of success. Otherwise, your high price just drives prospective customers away.
Al Ries (Positioning: The Battle for Your Mind)
In the present day corporate world, it is utmost important to build a personal brand for yourself and anyone who knows the basics of brand-building would know that it is impossible without proper self promotion!
Abhishek Ratna (No Parking. No Halt. Success Non Stop!)
You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.
Rasheed Ogunlaru
In today's consumer-driven economy, a strong marketing strategy is essential for success. Board members with marketing expertise can provide valuable insights into consumer behavior, brand positioning, and digital marketing strategies. This is especially crucial for companies in consumer goods, retail, and technology sectors.
Hendrith Vanlon Smith Jr. (Board Room Blitz: Mastering the Art of Corporate Governance)
Understand your purpose and the belief-energy. Belief energy is the core of leadership and success. Design your belief energy for higher purpose and values. Belief energy can inspire and motivate you and others. Articulate, communicate and radiate your positive belief energy.
Amit Ray (Mindfulness Meditation for Corporate Leadership and Management)
When it comes to your relationships, don't burn the bridge. When it comes to making career/brand shift, burn the bridge to the ground.
Assegid Habtewold (The 9 Cardinal Building Blocks: For continued success in leadership)
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
David Brier
There are lots of ways to measure a company's success. You can look at earnings reports and get really specific with the numbers. You can look at social capital and the influence the company has on people. You can look at the balance sheet and the value of its assets. You can look at its legal framework, it's brand, it's staff. The key to valuing a company is to look at the company holistically.
Hendrith Vanlon Smith Jr.
It’s about our burning desire to create something from nothing. It’s about defining success for ourselves, and our motivation to find success by doing things our way. And it’s about the freedom to create and execute our ideas, and then share those ideas with the world. It’s about the thing I believe most entrepreneurs today are looking for.
Pia Silva (Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit)
companies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name. Any
Al Ries (Positioning: The Battle for Your Mind)
You don’t win an Olympic gold medal with a few weeks of intensive training,” says (Seth) Godin. “There’s no such thing as an overnight opera sensation. Great law firms or design companies don’t spring up overnight…every great company, every great brand, and every great career has been built in exactly the same way: bit by bit, step by step, little by little.” There is no magic solution to success.
John C. Maxwell (Today Matters: 12 Daily Practices to Guarantee Tomorrow's Success)
Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign.
Walter Isaacson (Steve Jobs)
Willingness to take risks and reactions to failure differ dramatically around the world. In some cultures the downside for failure is so high that individuals are allergic to taking any risks at all. These cultures associate shame with any type of failure, and from a young age people are taught to follow a prescribed path with a well-defined chance of success, as opposed to trying anything that might lead to disappointment. In some places, such as Thailand, someone who has failed repeatedly might even choose to take on a brand-new name in an attempt to reboot his or her entire life. In fact, in the 2008 Olympics, a Thai weight lifter attributed her victory to changing her name before the games.
Tina Seelig (What I Wish I Knew When I Was 20)
The mathematician and physicist Freeman Dyson makes a related observation about human society: The destiny of our species is shaped by the imperatives of survival on six distinct time scales. To survive means to compete successfully on all six time scales. But the unit of survival is different at each of the six time scales. On a time scale of years, the unit is the individual. On a time scale of decades, the unit is the family. On a time scale of centuries, the unit is the tribe or nation. On a time scale of millennia, the unit is the culture. On a time scale of tens of millennia, the unit is the species. On a time scale of eons, the unit is the whole web of life on our planet. Every human being is the product of adaptation to the demands of all six time scales. That is why conflicting loyalties are deep in our nature. In order to survive, we have needed to be loyal to ourselves, to our families, to our tribes, to our cultures, to our species, to our planet. If our psychological impulses are complicated, it is because they were shaped by complicated and conflicting demands.
Stewart Brand (The Clock Of The Long Now: Time and Responsibility)
Trump created a brand that is entirely amoral. On the campaign trail, Trump was able to shrug off almost every conventional “gotcha.” Caught dodging federal taxes? That’s just being “smart.” Wouldn’t reveal his tax returns? Who’s going to make him? He was only half joking on the campaign trail when he said, “I could stand in the middle of Fifth Avenue and shoot somebody and I wouldn’t lose any voters.” In Trump’s world, impunity, even more than lots of gold, is the ultimate signifier of success.
Naomi Klein (No Is Not Enough: Resisting Trump's Shock Politics and Winning the World We Need)
I know that this stands for something.” “The dollar sign? For a great deal. It stands on the vest of every fat, piglike figure in every cartoon, for the purpose of denoting a crook, a grafter, a scoundrel—as the one sure-fire brand of evil. It stands—as the money of a free country—for achievement, for success, for ability, for man’s creative power—and, precisely for these reasons, it is used as a brand of infamy. It stands stamped on the forehead of a man like Hank Rearden, as a mark of damnation. Incidentally, do you know where that sign comes from? It stands for the initials of the United States.
Ayn Rand (Atlas Shrugged)
One of my greatest fears is family decline.There’s an old Chinese saying that “prosperity can never last for three generations.” I’ll bet that if someone with empirical skills conducted a longitudinal survey about intergenerational performance, they’d find a remarkably common pattern among Chinese immigrants fortunate enough to have come to the United States as graduate students or skilled workers over the last fifty years. The pattern would go something like this: • The immigrant generation (like my parents) is the hardest-working. Many will have started off in the United States almost penniless, but they will work nonstop until they become successful engineers, scientists, doctors, academics, or businesspeople. As parents, they will be extremely strict and rabidly thrifty. (“Don’t throw out those leftovers! Why are you using so much dishwasher liquid?You don’t need a beauty salon—I can cut your hair even nicer.”) They will invest in real estate. They will not drink much. Everything they do and earn will go toward their children’s education and future. • The next generation (mine), the first to be born in America, will typically be high-achieving. They will usually play the piano and/or violin.They will attend an Ivy League or Top Ten university. They will tend to be professionals—lawyers, doctors, bankers, television anchors—and surpass their parents in income, but that’s partly because they started off with more money and because their parents invested so much in them. They will be less frugal than their parents. They will enjoy cocktails. If they are female, they will often marry a white person. Whether male or female, they will not be as strict with their children as their parents were with them. • The next generation (Sophia and Lulu’s) is the one I spend nights lying awake worrying about. Because of the hard work of their parents and grandparents, this generation will be born into the great comforts of the upper middle class. Even as children they will own many hardcover books (an almost criminal luxury from the point of view of immigrant parents). They will have wealthy friends who get paid for B-pluses.They may or may not attend private schools, but in either case they will expect expensive, brand-name clothes. Finally and most problematically, they will feel that they have individual rights guaranteed by the U.S. Constitution and therefore be much more likely to disobey their parents and ignore career advice. In short, all factors point to this generation
Amy Chua (Battle Hymn of the Tiger Mother)
This headland was [34] the point to which Xerxes’ engineers carried their two bridges from Abydos – a distance of seven furlongs. One was constructed by the Phoenicians using flax cables, the other by the Egyptians with papyrus cables. The work was successfully completed, but a subsequent storm of great violence smashed it up and carried everything away. Xerxes was very angry when he [35] learned of the disaster, and gave orders that the Hellespont should receive three hundred lashes and have a pair of fetters thrown into it. I have heard before now that he also sent people to brand it with hot irons. He certainly instructed the men with the whips to utter, as they wielded them, the barbarous and presumptuous words: ‘You salt and bitter stream, your master lays this punishment upon you for injuring him, who never injured you. But Xerxes the King will cross you, with or without your permission. No man sacrifices to you, and you deserve the neglect by your acid and muddy waters.’ In addition to punishing the Hellespont Xerxes gave orders that the men responsible for building the bridges should have their heads cut off.17 The men who received these invidious orders duly carried them [36] out, and other engineers completed the work.
Herodotus (The Histories)
Toyota wasn’t really worried that it would give away its “secret sauce.” Toyota’s competitive advantage rested firmly in its proprietary, complex, and often unspoken processes. In hindsight, Ernie Schaefer, a longtime GM manager who toured the Toyota plant, told NPR’s This American Life that he realized that there were no special secrets to see on the manufacturing floors. “You know, they never prohibited us from walking through the plant, understanding, even asking questions of some of their key people,” Schaefer said. “I’ve often puzzled over that, why they did that. And I think they recognized we were asking the wrong questions. We didn’t understand this bigger picture.” It’s no surprise, really. Processes are often hard to see—they’re a combination of both formal, defined, and documented steps and expectations and informal, habitual routines or ways of working that have evolved over time. But they matter profoundly. As MIT’s Edgar Schein has explored and discussed, processes are a critical part of the unspoken culture of an organization. 1 They enforce “this is what matters most to us.” Processes are intangible; they belong to the company. They emerge from hundreds and hundreds of small decisions about how to solve a problem. They’re critical to strategy, but they also can’t easily be copied. Pixar Animation Studios, too, has openly shared its creative process with the world. Pixar’s longtime president Ed Catmull has literally written the book on how the digital film company fosters collective creativity2—there are fixed processes about how a movie idea is generated, critiqued, improved, and perfected. Yet Pixar’s competitors have yet to equal Pixar’s successes. Like Toyota, Southern New Hampshire University has been open with would-be competitors, regularly offering tours and visits to other educational institutions. As President Paul LeBlanc sees it, competition is always possible from well-financed organizations with more powerful brand recognition. But those assets alone aren’t enough to give them a leg up. SNHU has taken years to craft and integrate the right experiences and processes for its students and they would be exceedingly difficult for a would-be competitor to copy. SNHU did not invent all its tactics for recruiting and serving its online students. It borrowed from some of the best practices of the for-profit educational sector. But what it’s done with laser focus is to ensure that all its processes—hundreds and hundreds of individual “this is how we do it” processes—focus specifically on how to best respond to the job students are hiring it for. “We think we have advantages by ‘owning’ these processes internally,” LeBlanc says, “and some of that is tied to our culture and passion for students.
Clayton M. Christensen (Competing Against Luck: The Story of Innovation and Customer Choice)
Princess Cookie’s cognitive pathways may have required a more comprehensive analysis. He knew that it was possible to employ certain progressive methods of neural interface, but he felt somewhat apprehensive about implementing them, for fear of the risks involved and of the limited returns such tactics might yield. For instance, it would be a particularly wasteful endeavor if, for the sake of exhausting every last option available, he were even to go so far as resorting to invasive Ontological Neurospelunkery, for this unorthodox process would only prove to be the cerebral equivalent of tracking a creature one was not even sure existed: surely one could happen upon some new species deep in the caverns somewhere and assume it to be the goal of one’s trek, but then there was a certain idiocy to this notion, as one would never be sure this newfound entity should prove to be what one wished it to be; taken further, this very need to find something, to begin with, would only lead one to clamber more deeply inward along rigorous paths and over unsteady terrain, the entirety of which could only be traversed with the arrogant resolve of someone who has already determined, with a misplaced sense of pride in his own assumptions, that he was undoubtedly making headway in a direction worthwhile. And assuming still that this process was the only viable option available, and further assuming that Morell could manage to find a way to track down the beast lingering ostensibly inside of Princess Cookie, what was he then to do with it? Exorcise the thing? Reason with it? Negotiate maybe? How? Could one hope to impose terms and conditions upon the behavior of something tracked and captured in the wilds of the intellect? The thought was a bizarre one and the prospect of achieving success with it unlikely. Perhaps, it would be enough to track the beast, but also to let it live according to its own inclinations inside of her. This would seem a more agreeable proposition. Unfortunately, however, the possibility still remained that there was no beast at all, but that the aberration plaguing her consciousness was merely a side effect of some divine, yet misunderstood purpose with which she had been imbued by the Almighty Lord Himself. She could very well have been functioning on a spiritual plane far beyond Morell’s ability to grasp, which, of course, seared any scrutiny leveled against her with the indelible brand of blasphemy. To say the least, the fear of Godly reprisal which this brand was sure to summon up only served to make the prospect of engaging in such measures as invasive Ontological Neurospelunkery seem both risky and wasteful. And thus, it was a nonstarter.
Ashim Shanker (Only the Deplorable (Migrations, Volume II))