Brands Communication Quotes

We've searched our database for all the quotes and captions related to Brands Communication. Here they are! All 100 of them:

Hide yourself in God, so when a man wants to find you he will have to go there first.
Shannon L. Alder
Your brand must communicate the value that you bring to a working relationship.
Idowu Koyenikan (Wealth for All: Living a Life of Success at the Edge of Your Ability)
True saddness is when someone still thinks your the same person after all these years. They brand you because of their own ego, fear and lack of spirituality. What's sadder is when they are Christian.
Shannon L. Alder
Your comfort zone is a place where you keep yourself in a self-illusion and nothing can grow there but your potentiality can grow only when you can think and grow out of that zone.
Rashedur Ryan Rahman
If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.
Germany Kent
If you want to have an effective ad, you need to work on communicating your message in the most effective way. Keep it clear, concise and non-confusing.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Effective two-way communication is responsible for building the trust in a company and keeping the employees happy.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
When a value is communicated well, it gives your potential customers an option to choose you over others and to stick to your brand.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself
Germany Kent
Tweet others the way you want to be tweeted.
Germany Kent (You Are What You Tweet: Harness the Power of Twitter to Create a Happier, Healthier Life)
Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.
Germany Kent
Your VISION and your self-willingness is the MOST powerful elements to conquer your goal
Rashedur Ryan Rahman
If you are in a position where you can reach people, then use your platform to stand up for a cause. HINT: social media is a platform.
Germany Kent
Master communicators listen to understand what people are saying, know how to use storytelling as a means of persuasion, and generate a gravitational pull towards their brands and offerings.
Roger Spitz (The Definitive Guide to Thriving on Disruption: Volume IV - Disruption as a Springboard to Value Creation)
Put bluntly, the struggle that so many companies have to differentiate or communicate their true value to the outside world is not a business problem, it's a biology problem. And just like a person struggling to put her emotions into words, we rely on metaphors, imagery and analogies in an attempt to communicate how we feel. Absent the proper language to share our deep emotions, our purpose, cause or belief, we tell stories. We use symbols. We create tangible things for those who believe what we believe to point to and say, "That's why I'm inspired." If done properly, that's what marketing, branding and products and services become; a way for organizations to communicate to the outside world. Communicate clearly and you shall be understood.
Simon Sinek (Start with Why: How Great Leaders Inspire Everyone to Take Action)
Autumn is a momentum of the natures golden beauty…, so the same it’s time to find your momentum of life
Rashedur Ryan Rahman
If we all work together there is no telling how we can change the world through the impact of promoting positivity online.
Germany Kent
Your traditional EDUCATION is not going to CHANGE your life but the life you are experiencing that can change you. Choose a POSITIVE life STYLE with positive ATTITUDE which could bring you a life with HAPPINESS and WISDOM
Rashedur Ryan Rahman
Your every positive action in your life will increase your self-esteem and this self-esteem will boost you for more positive action to take you on success
Rashedur Ryan Rahman
How you think and create your inner world that you gonna become in your outer world. Your inner believe manifest you in the outside
Rashedur Ryan Rahman
You are responsible for everything you TWEET and RETWEET.
Germany Kent
The pride of the digital age is not just in the possession of innovative tools but the ability to skillfully connect with humans behind them
Bernard Kelvin Clive
Good communication has just a little to do with eloquence. It's character that makes it more successful. Harsh words nicely articulated are sharp enough to kill your brand!
Israelmore Ayivor (The Great Hand Book of Quotes)
It’s like you said, it’s all about P.R. these days. Brand management. Social networking. The corporatization of our own experience. We’re all our very own communications directors. But what a load of bollocks it all is when you’re faced by something like this.
Adam L.G. Nevill (The Ritual)
The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise.
Steve Woodruff (Clarity Wins: Get Heard. Get Referred.)
Stories connect us at a human level that factual statements and logical arguments can't possibly match.
Steve Woodruff (Clarity Wins: Get Heard. Get Referred.)
If you are not EXCITED enough at your present life its mean your future is not EXITING. Excitement will give you ENTHUSIASM and enthusiasm will give you a positive energetic LIFE STYLE which could give you a successful exiting life…
Rashedur Ryan Rahman
A personal brand is a promise of performance that creates expectations in its audience. Done well, it clearly communicates the values, personality, and abilities of the person behind it.
Lois P. Frankel (Nice Girls Don't Get the Corner Office (Nice Girls))
Understand your purpose and the belief-energy. Belief energy is the core of leadership and success. Design your belief energy for higher purpose and values. Belief energy can inspire and motivate you and others. Articulate, communicate and radiate your positive belief energy.
Amit Ray (Mindfulness Meditation for Corporate Leadership and Management)
Fashions are not fashions at all but refashioning; language is not communication but reinvention. They are never in place but on display.
Dionne Brand (A Map to the Door of No Return)
Communication without a specific focus is just noise. It achieves little beyond taking time and energy.
David Amerland (Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time)
CONFIDENCE is not showing off your VANITY, it’s about to be HUMBLED and KIND to others what are you truly SKILLED and PROFESSIONAL about…
Rashedur Ryan Rahman
Give yourself a great self-respect to know who you are then your confidence will shine on you
Rashedur Ryan Rahman
The more you engage and connect, the more engagements and connections you will have.
Loren Weisman
Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.
Steve Woodruff (Clarity Wins: Get Heard. Get Referred.)
Your word is your brand and if your word contradicts the quality of what you grow and sell, you will have difficulty in your community in the future.
Cindy Ann Peterson (The Power of Civility: Top Experts Reveal the Secrets to Social Capital)
The first thing others see is YOU—not your resume, background, or credentials. A picture is truly worth a thousand words and how you dress is the “picture” you provide for all the world to see.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Think before you click. If people do not know you personally and if they cannot see you as you type, what you post online can be taken out of context if you are not careful in the way your message is delivered.
Germany Kent
Do your clothes make you feel happy, beautiful, comfortable in your skin, handsome, confident, or powerful?
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Few places are more important for dressing appropriately than the workplace, where a professional appearance is crucial.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately.
Maggie Macnab (Design by Nature: Using Universal Forms and Principles in Design (Voices That Matter))
REJECTION is kind of your negative ILLUSION which has no value but it’s give you a CLUE to go for next level of your ACTION.
Rashedur Ryan Rahman
The greater the meaning behind your business, the harder it becomes to communicate it to the world.
Gregory V. Diehl (Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible)
Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
Abraham Varghese
Your network is the new professional safety net.
Steve Woodruff (Clarity Wins: Get Heard. Get Referred.)
In business, if we don’t communicate clearly, we shrink.
Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
when you become addict in to MATERIAL things in life then the TRUE natural life start to run away from you, YES! it's can give you certain pleasure in the society but in the same time it will sabotage your true HAPPINESS of life which we could have simply with GRATITUDE and FORGIVENESS
Rashedur Ryan Rahman
But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.
Simon Sinek (Start with Why: How Great Leaders Inspire Everyone to Take Action)
How you accessorize your wardrobe can transform the plainest outfit into a dazzling, unforgettable impression. It can be the mark of your own unique style, an extra splash of fashion, or an expression of your mood.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Communicating value is a bit of an art, and a bit of a science. On one hand, it’s about telling a story and evoking emotion. On the other hand, it’s about identifying and clearly expressing specific things that will improve the customers life.
Hendrith Vanlon Smith Jr. (Business for Beginners: Getting Started)
There is a simple marketing trick that helps teams communicate as one: generate a brand. When you start a project, come up with a name for it, ideally something off-the-wall. (In the past, we've named projects after things such as killer parrots that prey on sheep, optical illusions, and mythical cities.) ...Use your team's name liberally when talking with people. It sounds silly, but it gives your team an identity to build on, and the world something memorable to associate with your work.
Andrew Hunt (The Pragmatic Programmer: From Journeyman to Master)
We commonly speak as though a single 'thing' could 'have' some characteristic. A stone, we say, is 'hard,' 'small,' 'heavy,' 'yellow,' 'dense,' etc. That is how our language is made: 'The stone is hard.' And so on. And that way of talking is good enough for the marketplace: 'That is a new brand.' 'The potatoes are rotten.' 'The container is damaged.' ... And so on. But this way of talking is not good enough in science or epistemology. To think straight, it is advisable to expect all qualities and attributes, adjectives, and so on to refer to at least -two- sets of interactions in time. ... Language continually asserts by the syntax of subject and predicate that 'things' somehow 'have' qualities and attributes. A more precise way of talking would insist that the 'things' are produced, are seen as separate from other 'things,' and are made 'real' by their internal relations and by their behaviour in relationship with other things and with the speaker. It is necessary to be quite clear about the universal truth that whatever 'things' may be in their pleromatic and thingish world, they can only enter the world of communication and meaning by their names, their qualities and their attributes (i.e., by reports of their internal and external relations and interactions).
Gregory Bateson (Mind and Nature: A Necessary Unity (Advances in Systems Theory, Complexity, and the Human Sciences))
Whether it is in the way you walk, talk, dress, or behave, your personal brand impacts how people react and respond to you. It is the essence of what makes you likable, knowable, and trustworthy. And it is what can make you memorable and sought after in the marketplace.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
It could be that our longing for Revolution is like our longing for perfect love, the impulse we all have for union that was for so long met by religion. However we assign these yearnings, it is difficult to ignore the obvious need for change. Some of us will ascribe it to romantic love, some to consumerism, some to utopianism. It doesn’t really matter. What is important is that for the first time in history we have the means to implement a truly representative system, the means to globally communicate it, and the conditions that require it.
Russell Brand (Revolution)
She has been unkind to you, no doubt; because you see, she dislikes your cast of character, as Miss Scatcherd does mine; but how minutely you remember all she has done and said to you! What a singularly deep impression her injustice seems to have made on your heart! No ill-usage so brands its record on my feelings. Would you not be happier if you tried to forget her severity, together with the passionate emotions it excited? Life appears to me too short to be spent in nursing animosity or registering wrongs. We are, and must be, one and all, burdened with faults in this world: but the time will soon come when, I trust, we shall put them off in putting off our corruptible bodies; when debasement and sin will fall from us with this cumbrous frame of flesh, and only the spark of the spirit will remain, - the impalpable principle of light and thought, pure as when it left the Creator to inspire the creature: whence it came it will return; perhaps again to be communicated to some being higher than man - perhaps to pass through gradations of glory, from the pale human soul to brighten to the seraph! ...
Charlotte Brontë (Jane Eyre)
Silence is, usually, another form of communication but without all the feeling or impression produced on the ear by a set of vibrations that propagate through an elastic medium such as air. But essentially, it's the same form of communication, just branded with a different name.
Efrat Cybulkiewicz
Does your appearance accurately convey the message of who you are that you are trying to get across? When trying to make an excellent first impression in business but in doubt of what to wear, dress one level up from what is expected—if it's casual, dress in business casual, etc.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Who’s there?” “It is I,” said a low voice. From behind a suit of armor stepped Severus Snape. Hatred boiled up in Harry at the sight of him: He had forgotten the details of Snape’s appearance in the magnitude of his crimes, forgotten how his greasy black hair hung in curtains around his thin face, how his black eyes had a dead, cold look. He was not wearing nightclothes, but was dressed in his usual black cloak, and he too was holding his wand ready for a fight. “Where are the Carrows?” he asked quietly. “Wherever you told them to be, I expect, Severus,” said Professor McGonagall. Snape stepped nearer, and his eyes flitted over Professor McGonagall into the air around her, as if he knew Harry was there. Harry held his wand up too, ready to attack. “I was under the impression,” said Snape, “that Alecto had apprehended an intruder.” “Really?” said professor McGonagall. “And what gave you that impression?” Snape made a slight flexing movement of his left arm, where the Dark Mark was branded into his skin. “Oh, but naturally,” said Professor McGonagall. “You Death Eaters have your own private means of communication, I forgot.
J.K. Rowling (Harry Potter and the Deathly Hallows (Harry Potter, #7))
A clear personal brand communicates what you have to offer and attracts desirable opportunities.
Don Maruska (Take Charge of Your Talent: Three Keys to Thriving in Your Career, Organization, and Life)
Which outfits do you get the most compliments on when you are wearing them? What colors make you feel healthy, vibrant, and alive?
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Like it or not, how we each present ourselves to the world, by way of our appearance, attire, behavior, and speech, all send messages on our behalf.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Making a great first impression is not an accident, and with a little planning, experimentation, and application, you can transform your style, substance, and impact.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Once you are dressed there may be still more you can do to enhance, complement, or complete your look. Simply changing your accessories will change your entire impression.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Today, every piece of your communication faces three enemies: distraction, competition, and commoditization.
Sally Hogshead (Fascinate: How to Make Your Brand Impossible to Resist)
Print, it transpired, was not just an instrument of agitation and change: now it was equally necessary to win the peace.
Andrew Pettegree (Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation)
Setting a goal is like to set your destination point in your life GPS which could take you to your desire position as you dreamed about...
Rashedur Ryan Rahman
In an age that valued prolonged and detailed exposition, complexity, and repetition it was astonishing that Luther should have instinctively discerned the value of brevity.
Andrew Pettegree (Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation)
Prepare for Success. Feel the satisfaction and power of having your act together! Get organized beforehand to get better results. Prior Planning Prevents Poor Performance.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
We are hard-wired to engage with those we trust, and this hard-wiring has led to a constant push for greater interaction and connection on the Web.
David Amerland (Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time)
Ultimately a life message shouts more clearly and loudly than a brand message. Your image may communicate an outward brand, but your life shouts the real inner message.
Kerry Shook (Be the Message: Taking Your Faith Beyond Words to a Life of Action)
Since your habits and hygiene will all help you feel great, look great, and improve the quality of your life, isn’t it worth your effort to make them a part of your reality?
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? If the answer is yes, then don’t post it today.
Loren Weisman
What is YOUR personal brand? How are you packaging your unique talents, style, personality and/or products to represent who you are, what you do, and how you show yourself to the world?
Susan C Young
What is YOUR personal brand? How are you packaging your unique talents, style, personality and/or products to represent who you are, what you do, and how you show yourself to the world?
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
You can be dressed to the nines and have it all going on, but if you don’t have shoes to support your look, they can be your undoing. Your shoes should be appropriate, clean, polished, and maintained if you want to make a great impression and fortify your credibility. If your shoes are scuffed, dirty, or worn, clients may wonder what other details you’ve neglected to attend to.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Proven professionals know that by focusing on quality, you can’t lose with the classics and your clothes will last longer. It’s not about having expensive clothing, it is about having style.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
In making purchase decisions, customers are essentially influenced by three factors. First, they are influenced by marketing communications in various media such as television ads, print ads, and public relations. Second, they are persuaded by the opinions of their friends and family. Third, they also have personal knowledge and an attitude about certain brands based on past experiences.
Philip Kotler (Marketing 4.0: Moving from Traditional to Digital)
A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares with us what we can expect by doing business with you.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
How can you stand apart from the herd? How can you start to be noticed so people will remember you? How can you be heard above the noise? “What is your personal branding that makes you special, unique, individual, and memorable?
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Martin Luther was a thoroughly educated man but he wore this lightly. His sermons were littered with only examples and improving tales, drawing equally from the fables of Aesop and the follies of life he observed all around him.
Andrew Pettegree (Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation)
Random conversations about brands are now more credible than targeted advertising campaigns. Social circles have become the main source of influence, overtaking external marketing communications and even personal preference. Customers tend to follow the lead of their peers when deciding which brand to choose. It is as if customers were protecting themselves from false brand claims and campaign trickeries by using their social circles to build a fortress.
Philip Kotler (Marketing 4.0: Moving from Traditional to Digital)
Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Whether you are in business or simply want to be remembered positively, frankly consider these things: What makes you feel special and significant? What makes you unforgettable? When people see or think of you, what image do you think comes to mind?
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Christian communication is further impeded by the expectations of a world progressing at a staggering pace in every field of study. It seems as though to deal in spiritual matters, the Christian has to be an authority on every other subject, failing which, he is branded “escapist” or “unrealistic.” Thus, science, philosophy, psychology, history, and virtually every other discipline affects religion. In a sense, this ought not to be surprising, because spiritual truth deals with the essence of life. For
Ravi Zacharias (The Real Face of Atheism)
It is no longer a matter of IF you have a personal brand--it is a question of “How is it working for you?” Does it best express your intentions, your uniqueness, and your service offering? Is it helping or hindering your progress and success in business?
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Is your branding serving your needs for positive impact? Is it paving the way for a great first impression on people when they meet you, think of you, speak of you, or even see you on the Internet? If not, it’s time for a change, and it is perfectly within your control.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
People will form impressions, assumptions, opinions, and judgments all within a few short seconds. To make a favorable first impression and make these seconds count, enhance your image by choosing clean, crisp, appropriate attire that reflects confidence and professionalism.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Color is one of the most important and distinctive elements in enhancing your image. Wearing the colors which are best matched to your personality, energy, skin tone, hair color, and body type will make you look healthier, more vibrant, confident, successful, and approachable.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Issues or fears of confrontation tend to showcase unhealthy and unprofessional communication. If you are trusting someone to tell you all the good, bad and ugly, but they only give you the good out of their fears and confrontational issues… the bad and the ugly can grow worse and worse quickly.
Loren Weisman
Frank Oppenheimer noticed that his brother’s passions were always mercurial. Robert seemed to divide the world into people who were worth his time and those who were not. “For the former group,” Frank said, “it was wonderful. . . . Robert wanted everything and everyone to be special, and his enthusiasms communicated themselves and made these people feel special. . . . Once he had accepted someone as worthy of attention or friendship, he would always be ringing or writing them, doing them small favors, giving them presents. He couldn’t be humdrum. He would even work up those enthusiasms for a brand of cigarettes, even elevating them to something special.
Kai Bird (American Prometheus)
it’s important to note that not all of the seven elements should be used evenly in your communication. Think of the StoryBrand Framework as a recipe for a loaf of bread. Failure is like salt: use too much and you’ll ruin the flavor; leave it out and the recipe will taste bland. Regardless, the point is this: your story needs stakes.
Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
In my native Denmark, literature seems to be a kind of all people’s Church - or its substitute. We all treat our Danish literature like a church. This is our true form of state religion, our contribution to the world’s variety, diversity and cultural wealth, our vivid and palpable contribution to the entire treasury box of the world and mankind. That's what the Danish literature is. For some of our more down-to-earth neighbours, the literature and literary exercises are merely means of communication, relaxation, amusement, but certainly, nothing that might be considered sacred. Not for us, the Danes. We didn’t happen to write “Hamlet”, but we all the more so revere Karen Blixen, Nikolai Grundtvig, Georg Brandes, Tove Ditlevsen. No wonder: the Vikings whom we also revere as our founding forefathers, were the first Danish writers. The first Danish writings are the Viking inscriptions in the Runic alphabet on raised stones – called “runestones” - that are still quite visible in the Danish landscape.
Della Swanholm
With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
Unlinked by a pacemaker, the cells beat irregularly, spasmodically, each tapping out a rhythm approximate to the 350 beats a minute normal to a chick. But as the observer watches, over a period of hours an astonishing phenomenon occurs. Instead of five independent heart cells contracting at their own pace, first two, then three, and then all the cells pulse in unison. There are no longer five beats, but one. How is this sense of rhythm communicated in the saline, and why?
Paul W. Brand (Fearfully and Wonderfully Made)
THREE COMMUNICATION LESSONS FROM THE MOST FASCINATING BRANDS       1.   Don’t focus on how you are similar to others, but how you are different. Leading brands stand out by sharpening their points of difference. The more clearly and distinctly a brand can pinpoint its differences, the more valuable it becomes. If a brand can carve out a very clear spot in people’s minds, the product or service ceases to be a commodity. As we’ll see in Part II, different personality Advantages can be more valuable than similar ones. 2.   Your differences can be very small and simple. The reality is, most products are virtually indistinguishable from their competitors. Yet a leading brand can build a strong competitive edge around very minor differences. Similarly, you don’t need to be dramatically different than everyone else—your difference can be minute, as long as it is clearly defined. The more competitive the market, the more crucial this becomes. 3.   Once you “own” a difference, you can charge more money. People pay more for products and people who add distinct value in some way. And just as customers pay more for fascinating brands, employers pay higher salaries for employees who stand out with a specific benefit. If you are an entrepreneur or small business owner, your clients and customers will have a higher perceived value of your time and services if they can clearly understand why you are different than your competitors. The more crowded the environment, the more crucial these lessons become.
Sally Hogshead (How the World Sees You: Discover Your Highest Value Through the Science of Fascination)
DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company. Is it clear enough and unique enough to pass the swap test? RELEVANCE asks whether a brand expression is appropriate for its goals. Does it pass the hand test? Does it grow naturally from the DNA of the brand? These are good questions, because it’s possible to be attention-getting without being relevant, like a girly calendar issued by an auto parts company. MEMORABILITY is the quality that allows people to recall the brand or brand expression when they need to. Testing for memorability is difficult, because memory proves itself over time. But testing can often reveal the presence of its drivers, such as emotion, surprise, distinctiveness, and relevance. EXTENDIBILITY measures how well a given brand expression will work across media, across cultural boundaries, and across message types. In other words, does it have legs? Can it be extended into a series if necessary? It’s surprisingly easy to create a one-off, single-use piece of communication that paints you into a corner. DEPTH is the ability to communicate with audiences on a number of levels. People, even those in the same brand tribe, connect to ideas in different ways. Some are drawn to information, others to style, and still others to emotion. There are many levels of depth, and skilled communicators are able to create connections at most of them.
Marty Neumeier (The Brand Gap)
She has been unkind to you, no doubt, because you see, she dislikes your cast of character, as Miss Scatcherd does mine; but how minutely you remember all she has done and said to you! What a singularly deep impression her injustice seems to have made on your heart! No ill-usage so brands its record on my feelings. Would you not be happier if you tried to forget her severity, together with the passionate emotions it excited? Life appears to me too short to be spent in nursing animosity, or registering wrongs. We are, and must be, one and all, burdened with faults in this world: but the time will soon come when, I trust, we shall put them off in putting off our corruptible bodies; when debasement and sin will fall from us with this cumbrous frame of flesh, and only the spark of the spirit will remain – the impalpable principle of life and thought, pure as when it left the Creator to inspire the creature; whence it came it will return, perhaps again to be communicated to some being higher than man – perhaps to pass through gradations of glory, from the pale human soul to brighten to the seraph! Surely it will never, on the contrary, be suffered to degenerate from man to fiend? No, I cannot believe that: I hold another creed, which no one ever taught me, and which I seldom mention, but in which I delight, and to which I cling, for it extends hope to all; it makes eternity a rest – a mighty home – not a terror and an abyss. Besides, with this creed, I can so clearly distinguish between the criminal and his crime, I can so sincerely forgive the first while I abhor the last; with this creed, revenge never worries my heart, degradation never too deeply disgusts me, injustice never crushes me too low; I live in calm, looking to the end.
Charlotte Brontë (Jane Eyre)
Not everyone is as honest as Freud was when he said that he cured the miseries of the neurotic only to open him up to the normal misery of life. Only angels know unrelieved joy-or are able to stand it. Yet we see the books by the mind-healers with their garish titles: "Joy!" "Awakening," and the like; we see them in person in lecture halls or in groups, beaming their particular brand of inward, confident well-being, so that it communicates its unmistakable message: we can do this for you, too, if you will only let us. I have never seen or heard them communicate the dangers of the total liberation that they claim to offer; say, to put up a small sign next to the one advertising joy, carrying some inscription like "Danger: real probability of the awakening of terror and dread, from which there is no turning back." It would be honest and would also relieve them of some of the guilt of the occasional suicide that takes place in therapy.
Ernest Becker (The Denial of Death)
There is a parallel in the behaviour of bees, which do not make the most of the system they have evolved to collect nectar and pollen. Although they have an efficient way of communicating about the direction of reliable food sources, the waggle dance, a significant proportion of the hive seems to ignore it altogether and journeys off at random. In the short term, the hive would be better off if all bees slavishly followed the waggle dance, and for a time this random behaviour baffled scientists, who wondered why 20 million years of bee evolution had not enforced a greater level of behavioural compliance. However, what they discovered was fascinating: without these rogue bees, the hive would get stuck in what complexity theorists call ‘a local maximum’; they would be so efficient at collecting food from known sources that, once these existing sources of food dried up, they wouldn’t know where to go next and the hive would starve to death. So the rogue bees are, in a sense, the hive’s research and development function, and their inefficiency pays off handsomely when they discover a fresh source of food. It is precisely because they do not concentrate exclusively on short-term efficiency that bees have survived so many million years.
Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
Sinclair James - English Communication Language in Asia Is English Language a Hindrance to Communication for Foreigners in Asia? One of the hesitations of westerners in coming to Asia is the language barrier. True, Asia has been a melting pot of different aspects of life that in every country, there is a distinct characteristic and a culture which would seem odd to someone who grew up in an entirely different perspective. Language is one of the most flourishing uniqueness of Asian nations. Although their boundaries are emphasized by mere walls which can be broken down easily, the brand of each individual can still be determined on the language they use or most comfortable with. Communication may be a problem as it is an issue which neighboring countries also encounter on each other. Message relays or even simple gestures, if interpreted wrongly can cause conflicts. Indeed, the complaints are valid. However, on the present day number of American and European visitors and the boost in tourism economies, language barriers seem to have been surpassed. Perhaps, the problem may not even exist at all. According to English Language Proficiency Test (ELPT) and International English Language Testing System (IELTS), Asian countries are not altogether illiterate in speaking and understanding the universal language. If so, there are countries which can even speak English as fluent as any native can. Take for example the Philippines. Once in Manila, the country’s capital, you will find thousands of individuals representing different nationalities. The center for business growth in the country, Business Process Outsourcing (BPO) has proven the literacy of the people in conversing using the international language. Clients from abroad prefer Filipinos in dealing with customers concern since they can easily comprehend grasp and explain things in English. ELPT and IELTS did not even include the Philippines in the list of the top English speaking nations in Asia since they are already considered one of the best and most fluent in this field. Other neighboring Asian countries also send their citizens to the Philippines to learn English. With a mixture of British and American English being used in everyday conversations, the Philippines has to be considered to be included in the top 5 most native English speakers. You may even be surprised to meet a young child in Manila who has not gone to school or mingled with foreigners but can speak and understand English. Singapore, Indonesia, Malaysia and most Asian countries, if indeed all, can also easily understand and speak English. It seems that the concern for miscommunication has completely no basis and remains a groundless issue. Maybe perhaps, those who say this just want to find a dumb excuse? Read more at: SjTravels.com
James Sinclair