Branding Related Quotes

It's difficult to believe in yourself because the idea of self is an artificial construction. You are, in fact, part of the glorious oneness of the universe. Everything beautiful in the world is within you. No one really feels self-confident deep down because it's an artificial idea. Really, people aren't that worried about what you're doing or what you're saying, so you can drift around the world relatively anonymously: you must not feel persecuted and examined. Liberate yourself from that idea that people are watching you.

You need a product that can make their lives easier; a product that they need and can relate to as well.

Your employees shouldn’t be scared of being let go but you should be scared of them leaving you.

Your task should be to share the goals and some important instructions related to your brand image, rest how that project needs to be executed so that the goals are met is going to be your employees’ task now.

In this time of 'information overload', people do not need more information. They want a story they can relate to.

You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.

The nation state is a relatively modern idea, and I don’t think we’re getting a lot out of it except for flags and World Cups.

I don’t wake up in the morning and think, ‘Wow, I’m on a planet in the Milky Way, in infinite space, bestowed with the gift of consciousness, which I did not give myself, with the gift of language, with lungs that breathe and a heart that beats, none of which I gave myself, with no concrete understanding of the Great Mysteries, knowing only that I was born and will die and nothing of what’s on either side of this brief material and individualized glitch in the limitless expanse of eternity and, I feel, I feel love and pain and I have senses, what a glorious gift! I can relate, and create and serve others or I can lose myself in sensuality and pleasure. What a phenomenal mystery!’ Most days I just wake up feeling a bit anxious and plod a solemn, narrow path of survival, coping. ‘I’ll have a coffee’, ‘I’ll try not to reach for my phone as soon as I stir, simpering and begging like a bad dog at a table for some digital tidbit, some morsel of approval, a text, that’ll do

In this fast-paced digitally connected world, your competitor is only a WhatsApp message away. Be reachable by every medium possible

The mathematician and physicist Freeman Dyson makes a related observation about human society: The destiny of our species is shaped by the imperatives of survival on six distinct time scales. To survive means to compete successfully on all six time scales. But the unit of survival is different at each of the six time scales. On a time scale of years, the unit is the individual. On a time scale of decades, the unit is the family. On a time scale of centuries, the unit is the tribe or nation. On a time scale of millennia, the unit is the culture. On a time scale of tens of millennia, the unit is the species. On a time scale of eons, the unit is the whole web of life on our planet. Every human being is the product of adaptation to the demands of all six time scales. That is why conflicting loyalties are deep in our nature. In order to survive, we have needed to be loyal to ourselves, to our families, to our tribes, to our cultures, to our species, to our planet. If our psychological impulses are complicated, it is because they were shaped by complicated and conflicting demands.

Assimilation was frequently but another name for the very special brand of relations between human beings which had been imposed by colonialism. These relations demanded that the individual, torn from the context to which he owed his identity, should replace his habits of feeling, thinking, and acting by another set of habits which belonged to the strangers who dominated him.

We commonly speak as though a single 'thing' could 'have' some characteristic. A stone, we say, is 'hard,' 'small,' 'heavy,' 'yellow,' 'dense,' etc. That is how our language is made: 'The stone is hard.' And so on. And that way of talking is good enough for the marketplace: 'That is a new brand.' 'The potatoes are rotten.' 'The container is damaged.' ... And so on. But this way of talking is not good enough in science or epistemology. To think straight, it is advisable to expect all qualities and attributes, adjectives, and so on to refer to at least -two- sets of interactions in time. ... Language continually asserts by the syntax of subject and predicate that 'things' somehow 'have' qualities and attributes. A more precise way of talking would insist that the 'things' are produced, are seen as separate from other 'things,' and are made 'real' by their internal relations and by their behaviour in relationship with other things and with the speaker. It is necessary to be quite clear about the universal truth that whatever 'things' may be in their pleromatic and thingish world, they can only enter the world of communication and meaning by their names, their qualities and their attributes (i.e., by reports of their internal and external relations and interactions).

It's like this with this city -- you can stand on a simple corner and get taken away in all directions. Depending on the weather, it can be easy or hard. If it's pleasant, and the pleasant is so relative, then the other languages making their way to your ears, plus the language of the air itself, which can be cold and humid or wet and hot, this all sums up into a kind of new vocabulary. No matter who you are, no matter how certain you are of it, you can't help but feel the thrill of being someone else.

The beautiful thing about developing your personal brand is the larger it becomes, the more your value increases.

Public relations, as with all forms of branding and marketing is manipulation. This is why you have to have a firm ethic standing to engage in these practices.

Two goals you must have for social media dominance are to be relatable and credible.

Your personal brand has a following, image, reputation, a service, and has to be appreciated as a lifelong commitment.

Success in branding will come when you position your business with the correct marketing and press execution, build authority, and produce results amid an ever-evolving landscape.

Developer relations is being able to say, "I was able to walk into a conference room and everybody recognized my brand, and everybody knew who I was already - Tracy Lee

People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin

The essence of our industry is to be able to present something to somebody in the most concise form and in the quickest way possible.

but I’d already accepted her as what Tomlinson once defined as a PBR—a person who is reality based. One night, over beer, we’d kicked around the definition and more or less refined it. A PBR wasn’t just a brand of blue-collar beer, it was also someone who was not dominated by neurosis, ambition, or ego. It was a person who was relatively honest, rational, and reasonable most of the time; a man or woman who had a general sense of his or her own worth and limitations, who acknowledged the worth of others, who demonstrated a sense of humor,

For the Obamacare rollout, Obama worked with the same public relations specialists who also did the publicity for Venezuelan dictator Hugo Chavez. Celinda Lake and American Environics, the leftist pollster who advised the Obama campaign to make contraception for women one of the central issues in the 2012 presidential campaign, offered data that was useful. But the driving force in developing the strategy behind branding Obamacare was the Herndon Alliance. They’re the ones who came up with the now infamous line, “If you like your health-care plan you can keep it.

Branding is a process that requires what the author and psychotherapist Nancy Colier describes as an imperative to “relate to our self in the third person.” A commodified self may be rich, but commodification still requires a partitioning, an internal doubling that is inherently alienating. There is you, and then there is Brand You. As much as we might like to believe that these selves can be kept separate, brands are hungry, demanding things, and one self necessarily impacts the other. If countless numbers of us are doubled, all partitioning and performing ourselves, it becomes harder for anyone to know what is real and what and who can be trusted. Which of our opinions are genuine, and which are for show? Which friendships are rooted in love, and which are co-branding collabs? What collaborations don’t happen that should because individuals’ brands are pitted against one another? What doesn’t ever get said, or shared, because it’s off-brand?

In making purchase decisions, customers are essentially influenced by three factors. First, they are influenced by marketing communications in various media such as television ads, print ads, and public relations. Second, they are persuaded by the opinions of their friends and family. Third, they also have personal knowledge and an attitude about certain brands based on past experiences.

If Adler’s theory of human action relates to power, concentration camp survivor Viktor Frankl’s brand of existential psychology, “logotherapy,” posits that the human species is uniquely made to seek meaning.

A good Public Relations agent can help you gain exposure and grow your popularity and often get you in the right places, but they cannot help those who refuse to birth new possibilities and move out of their comfort zones.

As the Public Relations Expert, your focus has to be on managing the creative development and production of all marketing campaigns and initiatives. The responsibility for branding, advertising, and promotional collateral is all yours.

she was reported to have been overheard making that “Trump’s foundation has done nothing,” and “Its board is packed with relatives, and he’s going to use his presidency to sell himself and his brand and profit personally for himself and his family.”)

Thinking in art and morals and even mathematics is neither the reflection in consciousness of a mechanical order in the brain nor the tracing with the mind’s eye of some empirical order in its object, but an endeavour to realize in thought an ideal order which would satisfy an inner demand. The nearer thought comes to its goal, the more it finds itself under constraint by that goal, and dominated in its creative effort by aesthetic or moral or logical relevance. These relations of relevance are not physical or psychological relations. They are normative relations that can enter into the mental current because that current is . . . teleological. Their operation marks the presence of a different type of law, which supervenes upon physical and psychological laws when purpose takes control.

In order to lead a successful marketing and communications campaign, you must support key customer relations initiatives, integrate creative methods of branding, oversee execution of effective publicity, and focus on media pitching that will support PR and Social Media strategies.

In this article, you will learn the tips to soar with the coverage. In order to increase brand visibility and reach your target audience, you need a great PR campaign. Finetuning your WHY and CONTENT is critical to ensuring that your PR campaign is a success. For more information click the link.

Donald Trump consciously stokes racist sentiment, and has given a rocket boost to the ‘alt-right’ fringe of neo-Nazis and white nationalists. But to write off all those who voted for him as bigoted will only make his job easier. It is also inaccurate. Millions who backed Trump in 2016 had voted for Barack Obama in 2008. Did they suddenly become deplorable? A better explanation is that many kinds of Americans have long felt alienated from an establishment that has routinely sidelined their economic complaints. In 2008 America went for the outsider, an African-American with barely any experience in federal politics. Obama offered hope. In 2016 it went for another outsider with no background in any kind of politics. Trump channelled rage. To be clear: Trump poses a mortal threat to all America’s most precious qualities. But by giving a higher priority to the politics of ethnic identity than people’s common interests, the American left helped to create what it feared. The clash of economic interests is about relative trade-offs. Ethnic politics is a game of absolutes. In 1992, Bill Clinton won the overwhelming majority of non-college whites. By 2016, most of them had defected. Having branded their defection as racially motivated, liberals are signalling that they do not want them back.

Tangible makes us feel better. Tangible helps us predict a good ROI, but brand loyalty, relationships, and other key foundations of community are inherently intangible but almost incalculably invaluable. We can conduct surveys and look at indicators like all of those we’ve just listed, but as it stands, there is no perfect measure .

Like many men who experience fatherhood relatively late in life, Martin Luther was a devoted parent. Luther wrote his children letters of touching intensity, patiently converting the joys of the Christian life into a language of storytelling fit for the very young. A home with children brought out the best in Luther in a way that theological disputation patently did not.

As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.

As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.

As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith’s basic principles remain valid, they do so only at very general levels. For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith’s scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is among huge multinational companies, with the ability not only to influence prices but to redefine technologies in a short span of time (think about the battle between Apple and Samsung) and to manipulate consumer tastes through brand-image building and advertising.

This one girl here, Devon, she’s from Detroit. She’s brand-new too. One day I was about to leave to the grocery store, which is like a ten-minute walk away. She asked me to pick up a sandwich for her (which was kind of annoying), so I was like, “Why don’t you come with me?” She was like, “I can’t, ’cause I can’t walk very far.” I was like, “It’s not even ten minutes. Come on, don’t be lazy—if anything it’ll be a mini workout.” She was like, “Ever since I got shot, it hurts when I walk uphill.” (The walk on the way back is pretty much all on an incline.) I asked her why she got shot. I thought . . . Detroit? Ghetto, right? Probably domestic abuse, or a drug-related thing. She goes, “I got in a fight over a parking space, and the guy shot me in both of my knees.

People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.

Trump brand in the former Soviet Union. I’d learned that Trump had a certain audience in the United States, mostly not at the higher levels of taste and society, but there were many who weren’t attracted to his gaudy blend of wealth, braggadocio, and machismo. Not so in Georgia, not by a long shot. The more boorish elements of Trump’s shtick were directly relatable to wealthy oligarchs ripping off the resources of their countries, as if he was a universal role model.

What Is Marketing? Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same. Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.

From Venice to Rome, Paris to Brussels, London to Edinburgh, the Ambassadors watched, long-eared and bright-eyed. Charles of Spain, Holy Roman Emperor, fending off Islam at Prague and Lutherism in Germany and forcing recoil from the long, sticky fingers at the Vatican, cast a considering glance at heretic England. Henry, new King of France, tenderly conscious of the Emperor's power and hostility, felt his way thoughtfully toward a small cabal between himself, the Venetians and the Pope, and wondered how to induce Charles to give up Savoy, how to evict England from Boulogne, and how best to serve his close friend and dear relative Scotland without throwing England into the arms or the lap of the Empire. He observed Scotland, her baby Queen, her French and widowed Queen Mother, and her Governor Arran. He observed England, ruled by the royal uncle Somerset for the boy King Edward, aged nine. He watched with interest as the English dotingly pursued their most cherished policy: the marriage which should painlessly annex Scotland to England and end forever the long, dangerous romance between Scotland and England. Pensively, France marshalled its fleet and set about cultivating the Netherlands, whose harbours might be kind to storm-driven galleys. The Emperor, fretted by Scottish piracy and less busy than he had been, watched the northern skies narrowly. Europe, poised delicately over a brand-new board, waiting for the opening gambit.

The Netflix documentary Sour Grapes is a fascinating insight into this world. A crooked, though brilliant, Indonesian wine connoisseur called Rudy Kurniawan was able to replicate great burgundies by mixing cheaper wines together, before faking the corks and the labels. He was rumbled only when he attempted to fake wines from vintages that did not exist. I am told that it is possible to detect a forged Kurniawan wine by analysing the labels, but not by tasting the wine. I hate to say this, but Rudy was an alchemist. Several experts I have talked to in the high-end wine business regard their own field as essentially a placebo market; one of them admitted that he was relatively uninterested in the products he sold and would sneak off and fetch a beer at premium tastings of burgundies costing thousands of pounds a bottle. Another described himself as ‘the eunuch in the whorehouse’ – someone who was valuable because he was immune to the charms of the product he promoted.

What Is Marketing? Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same. Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing. Yup, it’s as simple as that—marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.

It seems to us that there are four great collective sociological assumptions in the modern world. By this we mean not only the Western world, but all the world that shares a modern technology and is structured into nations…. That man’s aim in life is happiness, that man is naturally good, that history develops in endless progress, and that everything is matter. The other great psychological reflection of social reality is the myth. The myth expresses the deep inclinations of a society. Without it, the masses would not cling to a certain civilization, or its process of development and crisis. It is a vigorous impulse, strongly colored, irrational, and charged with all of man’s power to believe… In our society the two great fundamentals myths on which all other myths rest are Science and History. And based on them are the collective myths that are man’s principal orientations: the myth of Work, the myth of Happiness (which is not the same thing as presupposition of happiness), the myth of the Nation, the myth of Youth, the myth of Hero. Propaganda is forced to build on those presuppositions and to express these myths, for without them nobody would listen to it. And in so building it must always go in the same direction as society; it can only reinforce society. A propaganda that stresses virtue over happiness and presents man’s future as one dominated by austerity and contemplation would have no audience at all. A propaganda that questions progress or work would arouse distain and reach nobody; it would immediately be branded as an ideology of the intellectuals, since most people feel that the serious things are material things because they are related to labor, and so on. It is remarkable how the various presuppositions and aspects of myths complement each other, support each other, mutually defend each other: If the propagandist attacks the network at one point, all myths react to the attack. Propaganda must be based on current beliefs and symbols to reach man and win him over.

I argue that three key doctrines of postmodernist thought have conspired to discredit the classical concept of ideology. The first of these doctrines turns on a rejection of the notion of representation--in fact, a rejection of an empiricist model of representation, in which the representational baby has been nonchalantly slung out with, the empiricist bathwater. The second revolves on an epistemological skepticism which would hold that the very act of identifying a form of consciousness as ideological entails some untenable notion of absolute truth. Since the latter idea attracts few devotees these days, the former is thought to crumble in its wake. We cannot brand Pol Pot a Stalinist bigot since this would imply some metaphysical certitude about what not being a Stalinist bigot would involve. The third doctrine concerns a reformulation of the relations between rationality, interests and power, along roughly neo-Nietzschean lines, which is thought to render the whole concept of ideology redundant.

Nonconformity is an affront to those in the mainstream. Our impulse is to dismiss this lifestyle, create reasons why it can’t work, why it doesn’t even warrant consideration. Why not? Living outdoors is cheap and can be afforded by a half year of marginal employment. They can’t buy things that most of us have, but what they lose in possessions, they gain in freedom. In Somerset Maugham’s The Razor’s Edge, lead character Larry returns from the First World War and declares that he would like to “loaf.”23 The term “loafing” inadequately describes the life he would spend traveling, studying, searching for meaning, and even laboring. Larry meets with the disapproval of peers and would-be mentors: “Common sense assured…that if you wanted to get on in this world, you must accept its conventions, and not to do what everybody else did clearly pointed to instability.” Larry had an inheritance that enabled him to live modestly and pursue his dreams. Larry’s acquaintances didn’t fear the consequences of his failure; they feared his failure to conform. I’m no maverick. Upon leaving college I dove into the workforce, eager to have my own stuff and a job to pay for it. Parents approved, bosses gave raises, and my friends could relate. The approval, the comforts, the commitments wound themselves around me like invisible threads. When my life stayed the course, I wouldn’t even feel them binding. Then I would waiver enough to sense the growing entrapment, the taming of my life in which I had been complicit. Working a nine-to-five job took more energy than I had expected, leaving less time to pursue diverse interests. I grew to detest the statement “I am a…” with the sentence completed by an occupational title. Self-help books emphasize “defining priorities” and “staying focused,” euphemisms for specialization and stifling spontaneity. Our vision becomes so narrow that risk is trying a new brand of cereal, and adventure is watching a new sitcom. Over time I have elevated my opinion of nonconformity nearly to the level of an obligation. We should have a bias toward doing activities that we don’t normally do to keep loose the moorings of society. Hiking the AT is “pointless.” What life is not “pointless”? Is it not pointless to work paycheck to paycheck just to conform? Hiking the AT before joining the workforce was an opportunity not taken. Doing it in retirement would be sensible; doing it at this time in my life is abnormal, and therein lay the appeal. I want to make my life less ordinary.

Daily work in the field of online advertising, as Jack Goldenberg sees it, is still significantly different from what the trends are propagated by online promotions. Defining online budget According to Jack Goldenberg a vast majority of the budget for online advertising does not exceed $2,000 on a monthly basis, depending on the perception of the company as they can bring effects "online adventure", established budgets for online advertising move in value from $200 to $2,000 per month (with highest proportion of $200-$500). This does not mean that a number of companies gives less advertising - but even then it can not be called "creating the campaign." Goldenberg believes that in order to create an online advertising campaign there should be a budget of at least $500 for the use of different types of online advertising. Goldenberg explains this as: In an environment of such budget is not simply distribute the money "wisely" and that since it has obvious benefits through a variety of online advertising systems. Jack Goldenberg found out how most companies in the world and USA are oriented towards effects in relation to the funds that are made for advertising. In this type of company, regardless of what everyone knows to be used types of brand advertising (advertising through banners - display advertising) to create recognizable firms in certain target groups, the effects of such advertising are not directly comparable with respect to the effects of (price per click - CPC - Cost per click) with contextual advertising, which for years has given much more efficient (measurable) results in relation to advertising banners, concludes Mr. Goldenberg. According to Yoel Goldenberg it is good when there is an understanding in companies that brand advertising has a different type of effects in relation to the PPC (contextual) advertising, and that would be it "documented" in a certain way, it is necessary to constantly explore and find those web sites that deliver the best effects for optimum need of assets. The process of creating an online advertising campaigns, explained by Goldenberg, usually starts (or should start) finding individual Web sites on which to advertise a company could, possibly longer term. Unfortunately, says Goldenberg, in our country is not in all sectors (industries) simply find diverse Web sites from which to choose "pretenders" for online advertising. An even greater problem is the fact that long-term advertising on a Web site does not bring the desired effect, unless it is constantly not working to the content of advertising often changes with an emphasis on meeting the needs of potential clients.

THOUGHTS WHICH ARE MIXED WITH ANY OF THE FEELINGS OF EMOTIONS, CONSTITUTE A "MAGNETIC" FORCE WHICH ATTRACTS, FROM THE VIBRATIONS OF THE ETHER, OTHER SIMILAR, OR RELATED THOUGHTS. A thought thus "magnetized" with emotion may be compared to a seed which, when planted in fertile soil, germinates, grows, and multiplies itself over and over again, until that which was originally one small seed, becomes countless millions of seeds of the SAME BRAND! The ether is a great cosmic mass of eternal forces of vibration. It is made up of both destructive vibrations and constructive vibrations. It carries, at all times, vibrations of fear, poverty, disease, failure, misery; and vibrations of prosperity, health, success, and happiness, just as surely as it carries the sound of hundreds of orchestrations of music, and hundreds of human voices, all of which maintain their own individuality, and means of identification, through the medium of radio. From the great storehouse of the ether, the human mind is constantly attracting vibrations which harmonize with that which DOMINATES the human mind. Any thought, idea, plan, or purpose which one holds in one's mind attracts, from the vibrations of the ether, a host of its relatives, adds these "relatives" to its own force, and grows until it becomes the dominating, MOTIVATING MASTER of the individual in whose mind it has been housed.

Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.

Democracy’s brand was also damaged by America’s reaction to the Al Qaeda attacks in 2001. George W. Bush’s response to 9/11 dealt a twin blow to Western democracy’s allure. The first came in the form of the Patriot Act, which paved the way for spying on American citizens and gave the green light to multiple dilutions of US constitutional liberties. That imperative was then extended to America’s relations with any country, democratic or not, which pledged to cooperate in the ‘war on terror’. Autocrats such as Putin and Pakistan’s Pervez Musharraf went from pariahs to soul brothers almost overnight. When the Bush administration said ‘You are either with us or against us,’ it was referring to the opening of ‘black sites’ where the CIA could waterboard terrorist suspects, and the no-questions-asked exchanges of terrorist lists against which there was little prospect of appeal – a practice known in international law as refoulement. This gave undemocratic regimes an excuse to logroll domestic opponents onto the international lists, with devastating effects on political rights around the world. In the decade after 9/11, the number of Interpol red notices rose eightfold.3 Such practices belied Bush’s democratic agenda. For example, it robbed the US of the moral standing to criticise the Shanghai Cooperation Organization, a China-backed body of central Asian autocracies that today operates its own refoulement exchanges of political dissidents in the name of counter-terrorism. The Bush administration’s approach was also geopolitically shortsighted. Just as the West’s support for the Afghan jihad against the Soviets in the 1980s laid the ground for the rise of Islamist terrorism, so America’s Faustian post-9/11 pacts with autocratic regimes helped sow the seeds for the world’s current democratic recession. That is certain to deepen under Trump.

Progressivism was imported from Europe and would result in a radical break from America’s heritage. In fact, it is best described as an elitist-driven counterrevolution to the American Revolution, in which the sovereignty of the individual, natural law, natural rights, and the civil society—built on a foundation of thousands of years of enlightened thinking and human experience—would be drastically altered and even abandoned for an ideological agenda broadly characterized as “historical progress.” Progressivism is the idea of the inevitability of historical progress and the perfectibility of man—and his self-realization—through the national community or collective. While its intellectual and political advocates clothe its core in populist terminology, and despite the existence of democratic institutions and cyclical voting, progressivism’s emphasis on material egalitarianism and societal engineering, and its insistence on concentrated, centralized administrative rule, lead inescapably to varying degrees of autocratic governance. Moreover, for progressives there are no absolute or permanent truths, only passing and distant historical events. Thus even values are said to be relative to time and circumstances; there is no eternal moral order—that is, what was true and good in 1776 and before is not necessarily true and good today. Consequently, the very purpose of America’s founding is debased. To better understand this ideology, its refutation of the American heritage, and its enormous effect on modern American life, it is necessary to become acquainted with some of the most influential progressive intellectuals who, together with others, set the nation on this lamentable course. Given their prolific writings, it is neither possible nor necessary to delve into every manner of their thoughts or the differences among them in their brand of progressivism. For our purposes, it is enough to expose essential aspects of their arguments.

I stood on the street corner. I thought about chasing after her, but she was churning swiftly through the neighborhood -- she was already almost a block away -- so instead I entered a coffee shop. This is why I was on the street. I was going to a coffee shop, and I was buying a coffee, and then I was walking to class, and then I would teach, and then during office hours I would reassure the students who needed reassuring, and I would be tough on the students who could take it, and if someone cried in my office for reasons unrelated but maybe sort of related to the imperfect short story they'd written, I would tell them that fiction makes you cry, the fiction you read though more often it's the shitty fiction you write that makes you cry, and I would also be thinking, You poor person, you have no idea what awaits you. A life awaits you, like a serious fucking life. This is what I would want to say. And then I would go home to my serious fucking life, and it would be so ridiculously unserious; it would involve soup spills and dirty dishes and lengthy logic proofs meant to coerce tired, inarticulate people to bed, and I would think how lucky I was to have this unserious life, i.e., to be forced to do somewhat or even thoroughly banal things every day. Because what awaits you if you don't? What kind of life awaits you then? A life where you don't calmly think, as you're scraping up the crystallized juice rings before showering before getting dressed before buying coffee before teaching class before reassuring people their hard lives would only get harder, Fuck this whole existence. You're running down the street and you're screaming at a university to which you no longer belong, you're wearing a sweatshirt not even branded with the insignia of the university on which you blame your breakdown, the university to which you are no longer affiliated, because you are so deeply unaffiliated that you are barely even affiliated with your own face.

To the degree that advertising reaches us, occupying our time and thought, it keeps us vibrating within strict limits. If forty million people see a commercial for a car, then forty million people have a car commercial in their heads, all at the same time. This is bound to have more beneficial effect on the commodity system than if, at that moment, all those people were thinking separate thoughts which, in some cases, might not be about commodities at all. Of course, advertising people will argue against the notion that the purpose and result of their activities is to unify and homogenize people and culture. They are forever speaking of the dazzling array of choices our market system provides and how advertising provides the information we need to make choices. It is an ominous sign that so many people can accept this argument, which confuses diversity of product choice with diversity of life-style or thoughts. It ought to be self-evident that if I choose a Ford and you choose a Volvo, we are not expressing diversity, we are expressing unity. Moreover, if you and I at any one moment are both occupied with mental images and feelings related to products—any products— rather than some experience which is not connected to purchasing, then in terms of the commodity system, the gross national product, and the world of advertising, we are indistinguishable; we have merged as “market.” While it might matter to Upjohn or Cutter Laboratories which drug a consumer buys, both are in agreement that they benefit whenever people seek any drug rather than a nondrug solution to a problem. Advertising, then, serves to further the movement of humans into artificial environments by narrowing the conception of diversity to fit the framework of commodities while unifying people within this conception. The result is a singularly channeled mentality, nicely open to receiving commercial messages, ready to confuse brand diversity with diversity itself, and to confuse human need with the advertiser’s need to sell commodities.

It's possible to see how much the brand culture rubs off on even the most sceptical employee. Joanne Ciulla sums up the dangers of these management practices: 'First, scientific management sought to capture the body, then human relations sought to capture the heart, now consultants want tap into the soul... what they offer is therapy and spirituality lite... [which] makes you feel good, but does not address problems of power, conflict and autonomy.'¹0 The greatest success of the employer brand' concept has been to mask the declining power of workers, for whom pay inequality has increased, job security evaporated and pensions are increasingly precarious. Yet employees, seduced by a culture of approachable, friendly managers, told me they didn't need a union - they could always go and talk to their boss. At the same time, workers are encouraged to channel more of their lives through work - not just their time and energy during working hours, but their social life and their volunteering and fundraising. Work is taking on the roles once played by other institutions in our lives, and the potential for abuse is clear. A company designs ever more exacting performance targets, with the tantalising carrot of accolades and pay increases to manipulate ever more feverish commitment. The core workforce finds itself hooked into a self-reinforcing cycle of emotional dependency: the increasing demands of their jobs deprive them of the possibility of developing the relationships and interests which would enable them to break their dependency. The greater the dependency, the greater the fear of going cold turkey - through losing the job or even changing the lifestyle. 'Of all the institutions in society, why let one of the more precarious ones supply our social, spiritual and psychological needs? It doesn't make sense to put such a large portion of our lives into the unsteady hands of employers,' concludes Ciulla. Life is work, work is life for the willing slaves who hand over such large chunks of themselves to their employer in return for the paycheque. The price is heavy in the loss of privacy, the loss of autonomy over the innermost workings of one's emotions, and the compromising of authenticity. The logical conclusion, unless challenged, is capitalism at its most inhuman - the commodification of human beings.

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The only thing I knew about pickups was this: growing up, I always inwardly mocked the couples I saw who drove around in them. The girl would be sitting in the middle seat right next to the boy, and the boy’s right arm would be around her shoulders, and his left arm would be on the wheel. I’m not sure why, but there was something about my golf course upbringing that had always caused me to recoil at this sight. Why is she sitting in the middle seat? I’d wonder. Why is it important that they press against each other as they drive down the road? Can’t they wait until they get home? I looked at it as a sign of weakness--something pitiable. They need to get a life may have even crossed my mind once or twice, as if their specific brand of public affection was somehow directly harming me. But that’s what happens to people who, by virtue of the geography of their childhood, are deprived of the opportunity to ride in pickup trucks. They become really, really judgmental about otherwise benign things. Still, every now and then, as Marlboro Man showed me the beauty of the country in his white Ford F250, I couldn’t help but wonder…had he been one of those boys in high school? I knew he’d had a serious girlfriend back in his teenage years. Julie. A beautiful girl and the love of his adolescent life, in the same way Kev had been mine. And I wondered: had Julie scooched over to the middle seat when Marlboro Man picked her up every Friday night? Had he hooked his right arm around her neck, and had she then reached her left hand up and clasped his right hand with hers? Had they then dragged Main in this position? Our hometowns had been only forty miles apart; maybe he’d brought her to my city to see a movie. Was it remotely possible I’d actually seen Marlboro Man and Julie riding around in his pickup, sitting side by side? Was it possible this man, this beautiful, miraculous, perfect man who’d dropped so magically into my life, had actually been one of the innocent recipients of my intolerant, shallow pickup-related condemnation? And if he had done it, was it something he’d merely grown out of? How come I wasn’t riding around in his middle seat? Was I supposed to initiate this? Was this expected of me? Because I probably should know early on. But wouldn’t he have gestured in that direction if he’d wanted me to move over and sit next to him? Maybe, just maybe, he’d liked those girls better than he liked me. Maybe they’d had a closeness that warranted their riding side by side in a pickup, a closeness that he and I just don’t share? Please don’t let that be the reason. I don’t like that reason. I had to ask him. I had to know.

It's funny, you know. We're free. We make choices. We weigh things in our minds, consider everything carefully, use all the tools of logic and education. And in the end, what we mostly do is what we have no choice but to do. Makes you think, why bother? But you bother because you do, that's why. Because you're a DNA-brand computer running Childhood 1.0 software. They update the software but the changes are always just around the edges. You have the brain you have, the intelligence, the talents, the strengths and weaknesses you have, from the moment they take you out of the box and throw away the Styrofoam padding. But you have the fears you picked up along the way. The terrors of age four or six or eight are never suspended, just layered over. The dread I'd felt so recently, a dread that should be so much greater because the facts had been so much more horrible, still could not diminish the impact of memories that had been laid down long years before. It's that way all through life, I guess. I have a relative who says she still gets depressed every September because in the back of her mind it's time for school to start again. She's my great-aunt. The woman is sixty-seven and still bumming over the first day of school five-plus decades ago. It's sad in a way because the pleasures of life get old and dated fast. The teenage me doesn't get the jolt the six-year-old me got from a package of Pop Rocks. The me I've become doesn't rush at the memories of the day I skated down a parking ramp however many years ago. Pleasure fades, gets old, gets thrown out with last year's fad. Fear, guilt, all that stuff stays fresh. Maybe that's why people get so enraged when someone does something to a kid. Hurt a kid and he hurts forever. Maybe an adult can shake it off. Maybe. But with a kid, you hurt them and it turns them, shapes them, becomes part of the deep, underlying software of their lives. No delete. I don't know. I don't know much. I feel like I know less all the time. Rate I'm going, by the time I'm twenty-one I won't know a damned thing. But still I was me. Had no choice, I guess. I don't know, maybe that's bull and I was just feeling sorry for myself. But, bottom line, I dried my eyes, and I pushed my dirty, greasy hair back off my face, and I started off down the road again because whatever I was, whoever I was, however messed up I might be, I wasn't leaving April behind. Maybe it was all an act programmed into me from the get-go, or maybe it grew up out of some deep-buried fear, I mean maybe at some level I was really just as pathetic as Senna thought I was. Maybe I was a fake. Whatever. Didn't matter. I was going back to the damned dragon, and then I was getting April out, and everything and everyone else could go screw themselves. One good thing: For now at least, I was done being scared.

The society’s ‘look’ is a self-publicizing one. The American flag itself bears witness to this by its omnipresence, in fields and built-up areas, at service stations, and on graves in the cemeteries, not as a heroic sign, but as the trademark of a good brand. It is simply the label of the finest successful international enterprise, the US. This explains why the hyperrealists were able to paint it naively, without either irony or protest (Jim Dine in the sixties), in much the same way as Pop Art gleefully transposed the amazing banality of consumer goods on to its canvases. There is nothing here of the fierce parodying of the American anthem by Jimi Hendrix, merely the light irony and neutral humour of things that have become banal, the humour of the mobile home and the giant hamburger on the sixteen-foot long billboard, the pop and hyper humour so characteristic of the atmosphere of America, where things almost seem endowed with a certain indulgence towards their own banality. But they are indulgent towards their own craziness too. Looked at more generally, they do not lay claim to being extraordinary; they simply are extraordinary. They have that extravagance which makes up odd, everyday America. This oddness is not surrealistic (surrealism is an extravagance that is still aesthetic in nature and as such very European in inspiration); here, the extravagance has passed into things. Madness, which with us is subjective, has here become objective, and irony which is subjective with us has also turned into something objective. The fantasmagoria and excess which we locate in the mind and the mental faculties have passed into things themselves. Whatever the boredom, the hellish tedium of the everyday in the US or anywhere else, American banality will always be a thousand times more interesting than the European - and especially the French - variety. Perhaps because banality here is born of extreme distances, of the monotony of wide-open spaces and the radical absence of culture. It is a native flower here, asis the opposite extreme, that of speed and verticality, of an excess that verges on abandon, and indifference to values bordering on immorality, whereas French banality is a hangover from bourgeois everyday life, born out of a dying aristocratic culture and transmuted into petty-bourgeois mannerism as the bourgeoisie shrank away throughout the nineteenth century. This is the crux: it is the corpse of the bourgeoisie that separates us. With us, it is that class that is the carrier of the chromosome of banality, whereas the Americans have succeeded in preserving some humour in the material signs of manifest reality and wealth. This also explains why Europeans experience anything relating to statistics as tragic. They immediately read in them their individual failure and take refuge in a pained denunciation of the merely quantitative. The Americans, by contrast, see statistics as an optimistic stimulus, as representing the dimensions of their good fortune, their joyous membership of the majority. Theirs is the only country where quantity can be extolled without compunction.

Since, however, darwinism has once for all displaced design from the minds of the 'scientific,' theism has lost that foothold; and some kind of an immanent or pantheistic deity working IN things rather than above them is, if any, the kind recommended to our contemporary imagination. Aspirants to a philosophic religion turn, as a rule, more hopefully nowadays towards idealistic pantheism than towards the older dualistic theism, in spite of the fact that the latter still counts able defenders. But, as I said in my first lecture, the brand of pantheism offered is hard for them to assimilate if they are lovers of facts, or empirically minded. It is the absolutistic brand, spurning the dust and reared upon pure logic. It keeps no connexion whatever with concreteness. Affirming the Absolute Mind, which is its substitute for God, to be the rational presupposition of all particulars of fact, whatever they may be, it remains supremely indifferent to what the particular facts in our world actually are. Be they what they may, the Absolute will father them. Like the sick lion in Esop's fable, all footprints lead into his den, but nulla vestigia retrorsum. You cannot redescend into the world of particulars by the Absolute's aid, or deduce any necessary consequences of detail important for your life from your idea of his nature. He gives you indeed the assurance that all is well with Him, and for his eternal way of thinking; but thereupon he leaves you to be finitely saved by your own temporal devices. Far be it from me to deny the majesty of this conception, or its capacity to yield religious comfort to a most respectable class of minds. But from the human point of view, no one can pretend that it doesn't suffer from the faults of remoteness and abstractness. It is eminently a product of what I have ventured to call the rationalistic temper. It disdains empiricism's needs. It substitutes a pallid outline for the real world's richness. It is dapper; it is noble in the bad sense, in the sense in which to be noble is to be inapt for humble service. In this real world of sweat and dirt, it seems to me that when a view of things is 'noble,' that ought to count as a presumption against its truth, and as a philosophic disqualification. The prince of darkness may be a gentleman, as we are told he is, but whatever the God of earth and heaven is, he can surely be no gentleman. His menial services are needed in the dust of our human trials, even more than his dignity is needed in the empyrean. Now pragmatism, devoted tho she be to facts, has no such materialistic bias as ordinary empiricism labors under. Moreover, she has no objection whatever to the realizing of abstractions, so long as you get about among particulars with their aid and they actually carry you somewhere. Interested in no conclusions but those which our minds and our experiences work out together, she has no a priori prejudices against theology. IF THEOLOGICAL IDEAS PROVE TO HAVE A VALUE FOR CONCRETE LIFE, THEY WILL BE TRUE, FOR PRAGMATISM, IN THE SENSE OF BEING GOOD FOR SO MUCH. FOR HOW MUCH MORE THEY ARE TRUE, WILL DEPEND ENTIRELY ON THEIR RELATIONS TO THE OTHER TRUTHS THAT ALSO HAVE TO BE ACKNOWLEDGED.

The mixture of a solidly established Romance aristocracy with the Old English grassroots produced a new language, a “French of England,” which came to be known as Anglo-Norman. It was perfectly intelligible to the speakers of other langues d’oïl and also gave French its first anglicisms, words such as bateau (boat) and the four points of the compass, nord, sud, est and ouest. The most famous Romance chanson de geste, the Song of Roland, was written in Anglo-Norman. The first verse shows how “French” this language was: Carles li reis, nostre emperere magnes, set anz tuz pleins ad estéd en Espaigne, Tresqu’en la mer cunquist la tere altaigne… King Charles, our great emperor, stayed in Spain a full seven years: and he conquered the high lands up to the sea… Francophones are probably not aware of how much England contributed to the development of French. England’s court was an important production centre for Romance literature, and most of the early legends of King Arthur were written in Anglo-Norman. Robert Wace, who came from the Channel Island of Jersey, first evoked the mythical Round Table in his Roman de Brut, written in French in 1155. An Englishman, William Caxton, even produced the first “vocabulary” of French and English (a precursor of the dictionary) in 1480. But for four centuries after William seized the English crown, the exchange between Old English and Romance was pretty much the other way around—from Romance to English. Linguists dispute whether a quarter or a half of the basic English vocabulary comes from French. Part of the argument has to do with the fact that some borrowings are referred to as Latinates, a term that tends to obscure the fact that they actually come from French (as we explain later, the English worked hard to push away or hide the influence of French). Words such as charge, council, court, debt, judge, justice, merchant and parliament are straight borrowings from eleventh-century Romance, often with no modification in spelling. In her book Honni soit qui mal y pense, Henriette Walter points out that the historical developments of French and English are so closely related that anglophone students find it easier to read Old French than francophones do. The reason is simple: Words such as acointance, chalenge, plege, estriver, remaindre and esquier disappeared from the French vocabulary but remained in English as acquaintance, challenge, pledge, strive, remain and squire—with their original meanings. The word bacon, which francophones today decry as an English import, is an old Frankish term that took root in English. Words that people think are totally English, such as foreign, pedigree, budget, proud and view, are actually Romance terms pronounced with an English accent: forain, pied-de-grue (crane’s foot—a symbol used in genealogical trees to mark a line of succession), bougette (purse), prud (valiant) and vëue. Like all other Romance vernaculars, Anglo-Norman evolved quickly. English became the expression of a profound brand of nationalism long before French did. As early as the thirteenth century, the English were struggling to define their nation in opposition to the French, a phenomenon that is no doubt the root of the peculiar mixture of attraction and repulsion most anglophones feel towards the French today, whether they admit it or not. When Norman kings tried to add their French territory to England and unify their kingdom under the English Crown, the French of course resisted. The situation led to the first, lesser-known Hundred Years War (1159–1299). This long quarrel forced the Anglo-Norman aristocracy to take sides. Those who chose England got closer to the local grassroots, setting the Anglo-Norman aristocracy on the road to assimilation into English.

A contemporary example of holistic thinking is found in the approach Mark Suster and his firm Upfront Ventures took in helping evolve the Los Angeles startup community. A decade ago, many perceived LA as a small, relatively unimportant startup community. Mark and his partners at GRP Partners rebranded the firm Upfront Ventures in 2013 and began a concerted effort to amplify, publicize, and evolve the LA startup community. Mark was unapologetically bold about the awesomeness going on in LA. He started an annual Upfront Summit that was inclusive of all LA entrepreneurs, bringing venture capitalists and limited partners from around the country to LA for a two-day event showcasing everything going on in the region. By approaching the problem holistically, rather than attempting to solve one particular issue or to control things, Upfront dramatically accelerated the LA startup community while at the same time building an international brand for the firm.

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whenever activists—especially black activists—challenged discriminatory or abusive policing or questioned state and federal budgets that shifted billions of dollars away from education, public housing, welfare, or drug treatment to brand-new, high-tech prisons, someone would inevitably interrupt the conversation to raise the subject of violent crime—especially “black-on-black crime.” This discursive maneuver was often performed casually in an offhand manner; yet it proved to be a stunningly effective way of refocusing attention on a relatively small number of individuals who cause harm, thus shielding from critique an entire system that inflicts incalculable harm on millions.

So theirs was not the atheism of the eighteenth century, though that was where it originated. Eighteenth-century atheism had pretensions to truth, and to thought. It was rational, sophistical, declamatory, and above all, insolent. But its insolence was nothing compared to that of these veterans of the Empire, these apostate regicides. We who have come along after these men, we too have our own brand of atheism--absolute, focused, erudite, cool, hate-filled, implacable!--and hating everything related to religion with the hatred of the termite for the beam he is gnawing. But neither our modern nor eighteenth-century atheism can give any of the ferocity of the atheism of these men earlier in the century, who were bred like dogs by their Voltairean fathers, and once having reached manhood, having had their arms plunged up to the shoulders in all the horrors, all the double corruptions of politics and of war. After two or three hours of howling blasphemies from those drinking and eating, the dining room of old Monsieur de Mesnilgrand had quite a different atmosphere and quite a different look from that sorry little room in a restaurant where some of our grand literary mandarins recently held a little anti-God orgy at five francs a head.

Once we identify who our customer is, we have to ask ourselves what they want as it relates to our brand. The catalyst for any story is that the hero wants something. The rest of the story is a journey about discovering whether the hero will get what they want.

Driver Behavior & Safety Proper driving behavior is vital for the safety of drivers, passengers, pedestrians and is a means to achieve fewer road accidents, injuries and damage to vehicles. It plays a role in the cost of managing a fleet as it impacts fuel consumption, insurance rates, car maintenance and fines. It is also important for protecting a firm’s brand and reputation as most company- owned vehicles carry the company’s logo. Ituran’s solution for driver behavior and safety improves organizational driving culture and standards by encouraging safer and more responsible driving. The system which tracks and monitors driver behavior using an innovative multidimensional accelerometer sensor, produces (for each driver) an individual score based on their performance – sudden braking and acceleration, sharp turns, high-speed driving over speed bumps, erratic overtaking, speeding and more. The score allows fleet managers to compare driver performance, set safety benchmarks and hold each driver accountable for their action. Real-time monitoring identifies abnormal behavior mode—aggressive or dangerous—and alerts the driver using buzzer or human voice indication, and detects accidents in real time. When incidents or accidents occurs, a notification sent to a predefined recipient alerts management, and data collected both before and after accidents is automatically saved for future analysis. • Monitoring is provided through a dedicated application which is available to both fleet manager and driver (with different permission levels), allowing both to learn and improve • Improves organizational driving culture and standards and increases safety of drivers and passengers • Web-based reporting gives a birds-eye view of real-time driver data, especially in case of an accident • Detailed reports per individual driver include map references to where incidents have occurred • Comparative evaluation ranks driving according to several factors; the system automatically generates scores and a periodic assessment certificate for each driver and/or department Highlights 1. Measures and scores driver performance and allows to give personal motivational incentives 2. Improves driving culture by encouraging safer and more responsible driving throughout the organization 3. Minimizes the occurrence of accidents and protects the fleet from unnecessary wear & tear 4. Reduces expenses related to unsafe and unlawful driving: insurance, traffic tickets and fines See how it works:

Trademark Trademark is fundamentally exceptional of a licensed innovation comprising plans, logos, and imprints. Organizations utilize different plans, logos, or words to recognize their items and administrations from others. Those imprints which help in distinctive the item or administrations from others and help the clients in distinguishing their image, quality, and even source of the item is known as Trademark. In contrast to licenses, a brand name is enlisted for a very long time, and from that point, it tends to be recharged for an additional 10 years after an additional installment of reestablishment expenses. Trademark Objection After the enrollment of the brand name, an Examiner/Registrar or outsider can set a trademark objection. As per Section(s) 9 (Absolute Grounds of Refusal) and 11 (Relative Grounds of Refusal) of the Act, these two can be the ground of a complaint:- The application contains wrong data, or Comparable or indistinguishable brand names exist. At whatever point a Trademark enlistment center mentions a criticism, a candidate has an occasion to send a composed answer alongside the strong proof, realities, and reasons why the imprint ought to be assigned to him within 30 days of the protest. On the off chance that the analyst/enlistment center discovers the answer to be adequate and addresses the entirety of his interests in the assessment report and there is no contention, at that point he may give authorization to the candidate to distribute the application in the Trademark diary before enrollment. How to respond to an objection A Trademark assessment report is set up on the Trademark office site alongside the subtleties of the brand name application and a candidate or a specialist has the occasion to send a composed answer which ought to be known as a trademark objection reply. The answer can be submitted as "Answer to the assessment report" either on the web or it tends to be submitted through a post or individual alongside supporting archives or a sworn statement. When the application gets recorded a candidate ought to be given a notification about the protest and ground of the complaint. Different grounds are:- There ought to be a counter assertion of the application, It ought to be recorded within 2 months of the application, On the off chance that the analyst neglects to record a complaint inside the time, at that point the status of the application will be deserted. After recording the counter of a complaint, the enlistment center will call a candidate for the meeting. On the off chance that it rules in the courtesy, at that point, the candidate will get it enrolled, and on the off chance that the answer isn't agreeable, at that point, the application for the enlistment will get dismissed. Trademark Objection Reply Fees Although I have gone through various sites, finding a perfect formal reply is quite difficult. But Professional Utilities provides a perfect reply through experts, also the trademark objection reply fees are really affordable. They provide services for just 1,499/- only.

In recent years, Continuous Glucose Monitoring (CGM) devices have emerged as a game-changer in diabetes management, offering patients a real-time view of their glucose levels and revolutionizing the way they monitor their condition. Among the pioneers in providing these life-changing devices, Med Supply US stands out as a reliable source, offering CGMs from various renowned brands like Abbott, Dexcom, and more. This article explores the significance of CGM devices and highlights the contribution of Med Supply US in making them accessible to those in need. Understanding CGM Devices: For individuals living with diabetes, maintaining optimal blood glucose levels is crucial to prevent serious health complications. Traditionally, this involved frequent finger-prick tests, which could be inconvenient and sometimes inaccurate. CGM devices, however, have transformed this process by providing continuous and real-time glucose level readings. These devices consist of a small sensor inserted under the skin that measures glucose levels in the interstitial fluid. The data collected is then transmitted to a receiver or a smartphone app, allowing users to track their glucose levels throughout the day and night. Benefits of CGM Devices: The introduction of CGM devices has brought about a paradigm shift in diabetes management due to their numerous benefits: Real-time Monitoring: CGM devices offer a real-time insight into glucose trends, enabling users to make informed decisions about their diet, exercise, and insulin dosages. This real-time feedback empowers individuals to take timely action to maintain their glucose levels within a healthy range. Reduced Hypoglycemia and Hyperglycemia: By providing alerts for both low and high glucose levels, CGMs help users avoid dangerous hypoglycemic episodes and hyperglycemic spikes. This is particularly beneficial during sleep when such episodes might otherwise go unnoticed. Data-Driven Insights: CGM devices generate a wealth of data, including glucose trends, patterns, and even predictive alerts for potential issues. This information can be shared with healthcare providers to tailor treatment plans for optimal diabetes management. Enhanced Quality of Life: The convenience of CGM devices reduces the need for frequent finger pricks, leading to an improved quality of life for individuals managing diabetes. The constant insights also alleviate anxiety related to unpredictable glucose fluctuations. Med Supply US: Bringing Hope to Diabetes Management: Med Supply US has emerged as a prominent supplier of CGM devices, offering a range of options from reputable brands such as Abbott and Dexcom. The availability of CGMs through Med Supply US has made these cutting-edge devices accessible to a wider demographic, bridging the gap between technology and healthcare. Med Supply US not only provides access to CGM devices but also plays a crucial role in educating individuals about their benefits. Through informative resources, they empower users to make informed choices based on their specific needs and preferences. Furthermore, their commitment to customer support ensures that users can seamlessly integrate CGM devices into their daily routines.

In the television show, Mad Men, creative director and Madison Avenue lothario Don Draper provides a quick lesson when a copywriter’s words lack impact. Don says, “Stop writing for other writers.” The lesson is: put yourself in the shoes of the customer. Real life mad man Leo Burnett, eponymous creator of a great advertising firm, emphasized the same point: “If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.” Marketing stories have to be real, relevant, and relatable.

When we define success wrongly, it means our best energies will be invested in things such as cutting-edge weekend services, cultivating our brand, and preparing captivating messages. Little is left over for discipleship—our own or that of others—especially when it produces what appears to be such a small and slow return. With the little time left to invest in the messy work of discipleship, we do the next best thing. We standardize discipleship and make it scalable. Our approach resembles more of a conveyor belt in a manufacturing plant than the kind of relational discipleship Jesus modeled for us. We like standardization. Jesus preferred customization.

American Indians, for example, had resisted every effort by the English to teach them the arts of civilization. Franklin thought this striking, yet hardly inexplicable. “They visit us frequently,” he told Collinson, “and see the advantages that arts, sciences, and compact society procure us. They are not deficient in natural understanding, and yet they have never shewn any inclination to change their manner of life for ours, or to learn any of our arts.” The reason was plain enough: “In their present way of living, almost all their wants are supplied by the spontaneous productions of nature, with the addition of very little labour, if hunting and fishing may indeed be called labour when game is so plenty.” Significantly, when an Indian child was brought up in white ways, the education often failed to stick. “If he goes to see his relations and make one Indian ramble with them, there is no persuading him ever to return.” More significantly, the opposite was not true. White children raised as Indians demonstrated no desire, after visits to English settlements, to stay there. “In a short time they become disgusted with our manner of life, and the care and pains that are necessary to support it, and take the first good opportunity of escaping again into the woods, from whence there is no reclaiming them.” In one case an Englishman raised with the Indians inherited a substantial estate; he came home to test his new circumstances but soon abandoned them, leaving the estate to a younger brother and carrying off only a gun and a coat. Franklin related yet another story that further illustrated his point. Some years earlier one of the colonies had concluded a treaty with the Six Nations (the Iroquois confederacy of the lower Great Lakes region). All that remained was the exchange of civilities. The English commissioners offered to underwrite the education of half a dozen of the brightest Indian lads at the College of William and Mary, the finest educational institution in the region. The Indians responded that they were most grateful for this kind offer but must decline. Some Indian youths had been educated in this way several years before and had returned good for nothing, being unable to hunt, trap, or fight. The Indians made a counteroffer: to take a dozen English children to the Indians’ great council, where they would be raised as real and useful men.

Have you ever seen the teacher of an art class at work? Frequently he will find in the drawing of one pupil a flaw which is so typical of most students’ work at the same stage that he will call the other pupils of the class around the easel. Using the imperfect canvas as his text, he will branch into criticism, advice, exhortation, and will occasionally go on to rub out the mistake and draw the line or put in the color as it should have been done. If you will observe the group at this moment you will discover that, tragically enough, everyone seems to be benefiting by the lecture except the very pupil to whom it should be most valuable. In almost every case the one whose work is providing the example will be quivering, nervous, sometimes tearful, often angry—in short, giving every sign that he is feeling so personally humiliated and insulted that he is reacting at an infantile level. If you ask for help, or put yourself into the relation of a pupil to a teacher, learn to advance by your mistakes instead of suffering through them. Keep your attitude impersonal while you are being shown the road back to the right procedure. If you are in school, or taking class or private instruction, it is wise to take every opportunity to ask well-considered questions, then to act on the information, and finally—and very important—to report to your instructor as to your success or failure through following his advice. This is of advantage not only to you, but to him and his subsequent pupils, since he cannot know what practices are effective and what are only useful to himself and a few like him unless his pupils report in this fashion. If you must consistently report no progress, then one of two things must be true: that you are not fully understanding him, or that you are not working under the right master. After your period of apprenticeship is over, try not to weaken yourself or bring about self-doubt to such an extent that you must have help on minor points of procedure. Every physician and psychiatrist knows that there is a great class of “sufferers” who return again and again, asking so many and such trivial questions that it seems unlikely they could ever have grown to maturity if they were as helpless in all relations as they show themselves to their physicians. No one except a charlatan truly welcomes the appearance of such patients as these. The person who is looking for an excuse to blame his failure on another or who will not, if he can help it, grow up and settle his own difficulties, will go on asking advice until he draws his last breath, and even the astutest consultant may be forgiven if he sometimes mistakes an infrequent questioner for one of the weaker type. A good touchstone to show whether you may be only following a nervous habit of dependence is to ask yourself in every case: “Would I ask this if I had to pay a specialist’s fee for the answer?

First of all, we can use imagination to see ourselves and our work in some perspective. Everyone knows how a child identifies himself utterly with all he owns and does, with all those who care for him. He is outraged if asked to share his possessions, the breaking of a beloved toy is a tragedy, if it rains on the day when a picnic was planned one would think the sun could never shine for him again. If a mother or nurse leaves him while he is awake, he has been most treacherously betrayed. In fact, much early education has as its one goal the teaching of the little egotist to see himself in somewhat truer relation to his world. More or less successfully, each of us has had to learn this lesson; but it is almost never fully understood. To our last days there is still a trace of that childish egotism in us—sometimes so very much more than a trace that an adult suffers, resents, sulks, and complains in a way only too reminiscent of the nursery.

And this exercise comes directly from all the finishing schools for young ladies that ever existed: pause on the threshold of any crowded room you are to enter, and consider for a moment your relation to those who are in it. Many a retiring and quiet woman can thank this small item of her school training for her ability to handle competently situations which seem, as though they would be embarrassing and exacting for anyone so sheltered. It was for years (and may be still, for all I know) the custom to teach young girls to stop just a moment at the door of the room they were entering until they had found their hostess, and then the guest of honor. (Failing such guest, the oldest person in the room was to be singled out.) Then the room was entered, the young guest going, as soon as her hostess was free, straight to her to be welcomed and to “make her manners.” She then watched for the first opportunity to speak for a few minutes to the guest of honor; and not until she had discharged these obligations was she free to follow any other plans or inclinations of her own.

A PBR wasn’t just a brand of blue-collar beer, it was also someone who was not dominated by neurosis, ambition, or ego. It was a person who was relatively honest, rational, and reasonable most of the time; a man or woman who had a general sense of his or her own worth and limitations, who acknowledged the worth of others, who demonstrated a sense of humor, and didn’t take him- or herself too seriously.

Instead, he ended up discovering nothing less than a brand new physical quantity, an entity that appears to be as fundamental to the way the universe works as energy or temperature. Because when the time came to try and understand entropy on the scale of atoms, an astonishing discovery was made. Entropy is directly related to information

For many, this relational reconnection with themselves is a brand new experience of learning to trust and be connected with their body for the very first time. It speaks to the necessary unlearning process for many coming out of Evangelical environments because for so long the physical body was seen as something dangerous or guilty or of providing, at the least, false information about reality and, at the worst, a reason for eternal torture.

Your elevator pitch is not an opportunity for you to sell your products and services, rather an opportunity to sell yourself.

attention to consumer behavior across your cohort segmentations. This level of listening is what I call post-creative strategy. These are the insights that help make your next piece of content even better than your last. For example, reading the comments could help you pick up on inside jokes that only girl dads would get, which could then lead to a new piece of SOC. It could help you uncover new cohorts you may not have considered; maybe you notice daughters of girl dads leaving comments about how much they relate to those videos. Maybe you realize they’re the ones driving some of the above-average distribution of your videos by sending it to their dads.

Exploitation is a meaningless word for many people, but it was branded with a hot iron on my father’s battered forehead, which bore a crater that the light from the bulb could never quite fill. Every evening, it reminded me of the very relative value of a man.

That being said, underpriced attention isn’t just about what advertising medium is the cheapest; it’s about whether you can get a low cost relative to the amount of actual attention you’d get.

I am persuaded that every believer will see enough in his or her own life to confirm this, but not all in the same degree. The outward circumstances of many Christians appear the same. They have not been through extreme circumstances of one kind or another. Inwardly, a spiritual change has been effected without notice by others and almost unperceived by themselves. The Lord has spoken to them, not in thunder and tempest, but with a still small voice He has drawn them gradually to Himself. Although they have a confident assurance that they know and love Him and have passed from death unto life, they cannot relate any great details of a drastic change. Others He seems to select in order to show the exceeding riches of His grace and the greatness of His mighty power. He allows the natural rebellion and wickedness of their hearts to completely express itself. Even though they sin willfully against God, they are spared from death while other sinners are cut off with little warning. Just when all who know them are expecting to hear that God has brought down divine vengeance upon them, the Lord, (whose thoughts are high above ours, as the heavens are higher than the earth) is pleased to pluck them like brands out of the fire. He makes them monuments of His mercy for the encouragement of others. They are-contrary to expectation-convinced, pardoned, and changed.

She, like most people who are not wealthy, believed that the more one spends, the more satisfying life is. Thus, more money translates into more spending and therefore more happiness. But she does not completely understand the benefits of being wealthy. It has much more to do with being financially independent and secure than owning prestige brands. High self-esteem is related to achieving financial independence. Both the sense of achievement that comes from success and financial independence lead to happiness and life satisfaction, not meaningless badges.

Never underestimate the power of listening in Public Relations. Being aware of and in touch with your clients needs is just as important as facilitating a creative strategy to move their brand forward.

Crafting a story to engage your audience requires you to become an expert brand storyteller to assist with crafting targeted pitches, campaigns, and story angles that direct the strategy and tactics needed to create positive media attention.

When it comes to Public Relations, formulating and implementing digital communications and social media strategies are key for the benefit of branding and marketing.

As the Public Relations expert, your role is to develop strategies and lead initiatives that integrate into the overall development and marketing plan in support of your business objectives.

When I'd put enough distance between us, it occurred to me that I was probably the only person in the history of the world who has ever recalled Shōnagon in a strip joint in Texas. I liked that

Brand new short story writer from Ireland who will become the next “breakthrough” writer. He has all the hallmarks of a wizard storyteller and this book is up there with the very best newcomers

In this day and age, Public Relations experts must have the know-how to articulate messages and lead communications efforts to improve and cultivate relations driving powerful and measurable outcomes on branding and marketing to diverse businesses across different spectrums.

Your personal brand and trust relationships are what we're building here. Don't worry about creating DataStax branding; we have people for that. You need to be the brand with your voice. - Patrick McFadin

The business that my role generates is not always something that you can connect with my talks directly. ... if I go and build the brand by getting my name and the company name out there, it may generate business in a year or two. - Ivar Grimstad

But surely this kind of alchemy no longer works today? Well, have you ever eaten Chilean sea bass?* It is the product of a particular sort of alchemy, ‘The Alchemy of Semantics’. The $20 slice of fish that graces plates in high-end restaurants under the name ‘Chilean sea bass’ actually comes from a fish that for many years was known as the Patagonian toothfish. No one is going to pay $20 for a plate of Patagonian toothfish – call it Chilean sea bass, however, and the rules change. An American fish wholesaler called Lee Lentz had the idea, even though, strictly speaking, most of the catch doesn’t come from Chile and the toothfish isn’t even related to the bass.

Some evolutionary psychologists, most notably Robert Kurzban, believe that racial prejudice is a relatively weak force in human psychology since for most of evolutionary history we wouldn’t have encountered people of a different ethnicity. We might, rather, be heavily predisposed to attaching ‘outsider status’ to people who speak with a different accent to us, since such distinctions would have been experienced more frequently. Coming from a country that historically was obsessed with accents,* this does seem worth investigating. Would a privately educated Nigerian be at a disadvantage in seeking a job in London in competition with a white Liverpudlian with a strong Scouse accent? I rather doubt it. Kurzban’s work suggests that prejudice depends on context; we may be more prone to ascribe ‘outsider status’ to someone of a different ethnic background, but this does not mean that we cannot easily adopt anyone of any ethnic background into an ‘in group’ in a different setting.

They used my name and permit to grow the weed and earn money to repay their debts and compensate their investors. To keep my girlfriend. To take her. I am uncertain if any of them have ever spent a minute in jail for any of these activities. Adam proudly showcases his new motorcycles on Instagram, posing on a hill above Barcelona. He also displays his brand new electric camper van, which they use to travel and transport drugs across Europe and Iberia, as well as his gigantic marijuana cultivation located in Portugal. People like Ruan and Martina admire his public images. I came across a picture of Ruan and Martina together in Berlin, where their mother Fernanda visited them. Martina became member of the Evil Eye Cult, and the custom made mafia group in Spain, which used her as a pawn in their porn and drug-related activities. She now operates as their representative in Berlin. Martina and I have lost the ability to genuinely smile. Her social media posts only show disinterest or a malicious demeanor. ‘A boot stomping on a human face.’ In a picture with her brother and mother, she puts on a forced fake “good vibe” and “happy” smile, revealing her flawless teeth and the subtle lines of aging. With each passing day, she bears a greater resemblance to her rich and so happy mother, the bad person. As far as I know, none of these individuals have faced consequences for their actions, such as having their teeth broken. As I had. Innocently. Taking care of business and their lives. With love. I find this to be incredibly unjust. In the 21st century. In Europe. On planet Earth. By non-EU criminals. “Matando – ganando” – “killing and gaining” like there were no Laws at all. Nowadays, you can observe Sabrina flaunting her fake lips and altered face, just like Martina her enhanced breasts. Guess who was paying for it? It seems that both girls now sustain themselves through their bodies and drug involvement, to this day, influencing criminals to gain friends in harming Tomas and having a lavish lifestyle filled with fun and mischief. Making a living. Enjoying Spain. Enjoying Life. My money. My tears. This is the situation as it stands. I was wondering what Salvador Dali was trying to tell me. I stood in front of the Lincoln portrait for a long time, but I couldn't grasp the point or the moral behind it. I can listen to Abraham Lincoln and ‘trust people. To see. If I can trust them.’ But he ultimately suffered a tragic fate, with his life being taken. (Got his head popped.) I believe there may have also been a female or two involved in that situation, too, possibly leading to his guards being let down. While he was watching: Acting performances, he was facing a: Stage. Theater. It is disheartening, considering he was a good person. Like Jesus, John Lennon and so on. Shows a pattern Machiavelli was talking about. Some individuals are too bright for those in darkness; they feel compelled to suppress those brighter minds simply because they think and act differently. Popping their heads. Reptilian lower brain-based culture, the concept of the Evil Eye, Homo erectus. He couldn't even stand up properly when I was shouting at him, urging him to stand up from the stairs. ‘Homo seditus reptilis.’ But what else was there in the Lincoln image that I didn't see? What was Dali trying to convey or express or tell me? Besides the fact that the woman is in his mind, on his mind, in the image, exactly, his head got popped open. Perhaps because he was focusing on a woman, trusting her for a split second, or turning his head away for a moment.

Gen Z became the first generation in history to go through puberty with a portal in their pockets that called them away from the people nearby and into an alternative universe that was exciting, addictive, unstable, and- as I will show-unsuitable for children and adolescents. Succeeding socially in that universe required them to devote a large part of their consciousness-perpetually-to managing what became their online brand. This was now necessary to gain acceptance from peers, which is the oxygen of adolescence, and to avoid online shaming, which is the nightmare of adolescence. Gen Z teens got sucked into spending many hours of each day scrolling through the shiny happy posts of friends, acquaintances, and distant influencers.

The verb “seal” has rich connotations. It can refer to marking or branding as a means of identification. For example, Rev 7:3 relates the marking of the “servants” (literally, “slaves”) of God. In this instance,