Branding Important Quotes

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Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs
Karl Lagerfeld
I wonder which is preferable, to walk around all your life swollen up with your own secrets until you burst from the pressure of them, or to have them sucked out of you, every paragraph, every sentence, every word of them, so at the end you're depleted of all that was once as precious to you as hoarded gold, as close to you as your skin - everything that was of the deepest importance to you, everything that made you cringe and wish to conceal, everything that belonged to you alone - and must spend the rest of your days like an empty sack flapping in the wind, an empty sack branded with a bright fluorescent label so that everyone will know what sort of secrets used to be inside you?
Margaret Atwood (The Blind Assassin)
When you fall in love you recognise you're not the most important person in the world, and your focus becomes another person.
Russell Brand
Online word-of-mouth is very powerful. These days customer service is one of the most important differentiation factors used by customers to pick one brand over others.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
The most important purpose of any product is to satisfy a customer’s need and not the entrepreneur’s need.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Your employees play an important role in writing the chapter on the success of your product.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Remember, a business is not just your product. It’s made up of many layers and all those other layers are also equally as important.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Your task should be to share the goals and some important instructions related to your brand image, rest how that project needs to be executed so that the goals are met is going to be your employees’ task now.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
It’s not who you know that matters—it’s who knows you that’s important. Personal branding builds up your reputation to the point where you have a presence even in your absence.
Jarod Kintz (This Book is Not for Sale)
Personal branding is important to me as a person. It’s also important to me as a non-person. I am a rock.
Jarod Kintz (This Book is Not for Sale)
I wouldn’t have minded school if they taught you important things like how to have good sex and what brand of wine is the best… But for some reason they were hell bent on teaching me algebra
Ben Mitchell
I KNOW THE WAY YOU CAN GET I know the way you can get When you have not had a drink of Love: Your face hardens, Your sweet muscles cramp. Children become concerned About a strange look that appears in your eyes Which even begins to worry your own mirror And nose. Squirrels and birds sense your sadness And call an important conference in a tall tree. They decide which secret code to chant To help your mind and soul. Even angels fear that brand of madness That arrays itself against the world And throws sharp stones and spears into The innocent And into one's self. O I know the way you can get If you have not been drinking Love: You might rip apart Every sentence your friends and teachers say, Looking for hidden clauses. You might weigh every word on a scale Like a dead fish. You might pull out a ruler to measure From every angle in your darkness The beautiful dimensions of a heart you once Trusted. I know the way you can get If you have not had a drink from Love's Hands. That is why all the Great Ones speak of The vital need To keep remembering God, So you will come to know and see Him As being so Playful And Wanting, Just Wanting to help. That is why Hafiz says: Bring your cup near me. For all I care about Is quenching your thirst for freedom! All a Sane man can ever care about Is giving Love!
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Unlike any other creature on this planet, human beings can learn and understand without having experienced. They can think themselves into other peoples’ places. Of course, this is a power like my brand of fictional magic that is morally neutral. One might use such a power to manipulate or control, just as much as to understand or sympathize. And many prefer not to exercise their imaginations at all. They choose to remain comfortably within the bounds of their own experience, never troubling to wonder how it would feel to have been born other than they are. They can refuse to hear screams or peer inside cages. They can close their hearts and minds to any suffering that does not touch them personally. They can refuse to know. I might be tempted to envy people who can live that way, except that I do not think that they have any fewer nightmares than I do.
J.K. Rowling (Very Good Lives: The Fringe Benefits of Failure and the Importance of Imagination)
Even if it were possible to cast my horoscope in this one life, and to make an accurate prediction about my future, it would not be possible to 'show' it to me because as soon as I saw it my future would change by definition. This is why Werner Heisenberg's adaptation of the Hays Office—the so-called principle of uncertainty whereby the act of measuring something has the effect of altering the measurement—is of such importance. In my case the difference is often made by publicity. For example, and to boast of one of my few virtues, I used to derive pleasure from giving my time to bright young people who showed promise as writers and who asked for my help. Then some profile of me quoted someone who disclosed that I liked to do this. Then it became something widely said of me, whereupon it became almost impossible for me to go on doing it, because I started to receive far more requests than I could respond to, let alone satisfy. Perception modifies reality: when I abandoned the smoking habit of more than three decades I was given a supposedly helpful pill called Wellbutrin. But as soon as I discovered that this was the brand name for an antidepressant, I tossed the bottle away. There may be successful methods for overcoming the blues but for me they cannot include a capsule that says: 'Fool yourself into happiness, while pretending not to do so.' I should actually want my mind to be strong enough to circumvent such a trick.
Christopher Hitchens (Hitch 22: A Memoir)
If you want to understand what’s most important to a society, don’t examine its art or literature, simply look at its biggest buildings.” In medieval societies, the biggest buildings were its churches and palaces; using Campbell’s method, we can assume these were feudal cultures that revered their leaders and worshipped God. In modern Western cities, the biggest buildings are the banks—bloody great towers that dominate the docklands—and the shopping centers, which architecturally ape the cathedrals they’ve replaced: domes, spires, eerie celestial calm, fountains for fonts, food courts for pews.
Russell Brand (Revolution)
building a brand may be more important than building a business.
Donald J. Trump (Midas Touch)
Too many people are scared to share their visions and thoughts in public or even in board-rooms. Having a strong vision is important for your personal brand. Don’t be afraid to say what you think. Ever. That said, don’t forget to listen, either.
Gary Vaynerchuk (The Thank You Economy)
The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.
Seth Godin (This Is Marketing: You Can't Be Seen Until You Learn to See)
Professional development is important, but let's not forget about the most important kind of development - personal brand development. Because in the modern workplace, it's not what you know, it's who knows you.
Shubham Shukla (Career's Quest: Proven Strategies for Mastering Success in Your Profession: Networking and Building Professional Relationships)
A good survey design is very important for the success of your project. Make sure that you include a mix of open-ended as well as closed questions in it.
Pooja Agnihotri (Market Research Like a Pro)
Ben Franklin advises his grandson not to let even the American Revolution interrupt his studies, urging of young adulthood, "This is the time of life in which you are to lay the foundations of your future improvement and of your importance among men. If this season is neglected, it will be like cutting off the spring from the year.
H.W. Brands (The First American: The Life and Times of Benjamin Franklin)
Hey,maybe I could have a talk show, since you aren't going to be my June Cleaver anymore. I could call it the O'Neal Hour. Sounds important, doesn't it?" [Butch to Vishous] "First of all, you were going to be June Cleaver-" "Screw that. No way I'd bottom for you." "Whatever. And second, I don't think there's much of a market for your particular brand of psychology." "So not true." "Butch, you and I just beat the crap out of each other." "You started it. And actually, it would be perfect for Spike TV. UFC meets Oprah. God, I'm brilliant." "Keep telling yourself that.
J.R. Ward
All my life I was driven by the loyalty of caring for the people I loved...I was taught that nothing was more important than such care. But your family showed me differently. You cared equally as much about those you loved-you would do anything for them. But you also allowed yourselves to love...more. You loved your enemies. You loved your friends.
Nadine Brandes (Romanov)
First, the weather got hotter every day, and the hay press broke down every day. Second, the boss fell in love with Marian Wray, and the hay press broke down every day. Third, inside of forty-eight hours everybody on that crew hated everybody else, and the hay press broke down every day. Fourth, and most important of all, the hay press broke down every day.
Max Brand (The Oath of Office: A Western Trio)
In the present day corporate world, it is utmost important to build a personal brand for yourself and anyone who knows the basics of brand-building would know that it is impossible without proper self promotion!
Abhishek Ratna (No Parking. No Halt. Success Non Stop!)
Seeing your child for the first time is rarest of occasions. You see glimpses of yourself from the past. The potential of a brand new life happening right before your eyes. And most importantly, that life begins again.
J.R. Rim
Why is it that at a bachelor's establishment the servants invariably drink the champagne? I ask merely for information. I attribute it to the superior quality of the wine, sir. I have often observed that in married households the champagne is rarely of a first-rate brand. Good Heavens! Is marriage so demoralizing as that? I believe it is a very pleasant state, sir. I have had very little experience of it myself up to the present. I have only been married once. That was in consequence of a misunderstanding between myself and a young person.
Oscar Wilde (The Importance of Being Earnest)
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
David Brier
I want to tell you something." He placed her palm against her cheek, rough with stubble. "In my life, I've been with women I didn't care about and women I cared a great deal about. But I've never been with a woman who makes me feel the way you do." He lowered his head and whispered against her lips, "Sometimes when I look at you, it's hard to breath. When you touch me, I don't care about breathing." He kissed her slow and sweet, and with each press of his lips and touch of his tongue, her heart swelled and ached. It was wonderful and awful and brand-new. Then he pulled back to say, "I don't know how this is all going to work out, but I want to be with you. You are important to me.
Rachel Gibson (True Confessions (Gospel, Idaho #1))
Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.
Bernard Kelvin Clive
the material world is an illusion and its treasures all too temporal. That doesn’t mean you have to live as a monk, although that is one way out of it, it just means you can never quench your spiritual craving through material means. Gratitude for where you are and what you have is one important coordinate for retuning our consciousness. Similarly acceptance.
Russell Brand (Recovery: Freedom from Our Addiction)
I actually chafe at describing myself as masculine. For one thing, masculinity itself is such an expansive territory, encompassing boundaries of nationality, race, and class. Most importantly, individuals blaze their own trails across this landscape. And it’s hard for me to label the intricate matrix of my gender as simply masculine. To me, branding individual self-expression as simply feminine or masculine is like asking poets: Do you write in English or Spanish? The question leaves out the possibilities that the poetry is woven in Cantonese or Ladino, Swahili or Arabic. The question deals only with the system of language that the poet has been taught. It ignores the words each writer hauls up, hand over hand, from a common well. The music words make when finding themselves next to each other for the first time. The silences echoing in the space between ideas. The powerful winds of passion and belief that move the poet to write.
Leslie Feinberg
Increasingly, we are emptying the connection, respect, and empathy out of one of the most important and healthy of human experiences and turning it into branding, showmanship, and posturing. In the midst of this epidemic and cultural shift into narcissism, relationships have taken the hardest hit of all.
Ramani Durvasula (Should I Stay or Should I Go?: Surviving a Relationship with a Narcissist)
Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.
Thomas Gad
He was not a warm person, but he seemed to be, which in politics was more important.
H.W. Brands
In the genre of science fiction it is more important to be fruitfully mistaken than dully accurate. That’s why we are science fiction writers, not scientists.
Stewart Brand (SALT Summaries, Condensed Ideas About Long-term Thinking)
Names were important. You carried your name like a brand. You never lied about it, for fear of angering the god under which you were born.
Frances Hardinge (Fly Trap)
Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.
Jeremy Goldman (Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media)
There was no need to import my crippling diet cola addiction to a brand-new world, and besides, the fountain was Pepsi products anyway. New planet, new life.
John Scalzi (The Kaiju Preservation Society)
Few places are more important for dressing appropriately than the workplace, where a professional appearance is crucial.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
What should a brand leader advertise? Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
Al Ries (The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand)
Do not worry […] Is not important. Is only a brand of canned peaches.
Anne Tyler (Vinegar Girl)
And what is the single most important finding of the advertising industry? Perhaps it is that ‘advertisements featuring cute animals tend to be more successful than ads that don’t’.
Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
I've learned so much during my time with cancer. It's taught me a lot about who I am. It revealed to me my true goals and priorities. It introduced me to a brand new world where time isn't wasted, and important things aren't left unsaid. All the while, the superfluities of life are ignored and forgotten. Because I now understand how a person should act, whether confronted by death or not. And it's a shame that's what it takes to scare someone into becoming a conducive, meritable human being.
Kevin Lankes
The reason they don’t explain this to us is because they know that if we find out the extraordinary lengths that they’re going to to fuck us over, we will overthrow the current system and replace it with something fair. That’s why all this important stuff is made to seem inaccessible, boring, and abstract. That is why our participation in politics has been sanded down into an impotent nub. Stick your “X” into this box and congratulate yourself on being free.
Russell Brand (Revolution)
I've learned that it is important to be beautiful to people. That all that matters is that you are lovely to the people around you and the people that you meet. It doesn't matter if you're a show off or a little bit vain, as long as you're good to your mum, and that you're kind, and that you're lovely. And that everything is transient and superficial and to not get attached to material things because you're going to lose it all. And the only thing that is constant is love.
Russell Brand
What you do may not be unique, but you are. This is why putting your personality into your brand is so important. You're not in a niche or industry that is without competition. The only difference between you and your competition is your brand.
John Morgan (Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition)
In the nineties, doing nothing on purpose was a valid option, and a specific brand of cool became more important than almost anything else. The key to that coolness was disinterest in conventional success. The nineties were not an age for the aspirant.
Chuck Klosterman (The Nineties)
It could be that our longing for Revolution is like our longing for perfect love, the impulse we all have for union that was for so long met by religion. However we assign these yearnings, it is difficult to ignore the obvious need for change. Some of us will ascribe it to romantic love, some to consumerism, some to utopianism. It doesn’t really matter. What is important is that for the first time in history we have the means to implement a truly representative system, the means to globally communicate it, and the conditions that require it.
Russell Brand (Revolution)
Consistent only with his own warped and peculiar brand of logic, he was prepared to take measures with such far-reaching consequences for the German population that the very survival he claimed to be fighting for was fundamentally threatened. Ultimately, the continued existence of the German people – if it showed itself incapable of defeating its enemies – was less important to him than the refusal to capitulate.
Ian Kershaw (Hitler, Vol. 2: 1936-1945 Nemesis)
Why is it that at a bachelor’s establishment the servants invariably drink the champagne?  I ask merely for information. Lane.  I attribute it to the superior quality of the wine, sir.  I have often observed that in married households the champagne is rarely of a first-rate brand.
Oscar Wilde (The Importance of Being Earnest)
But, Riley, I'll only bend so far. You can't meet me halfway, this will end." It wasn't a threat. No, it was something far more important. And he understood. "I'll try, Mercy. I'll give it everything I have." It was a raw promise, from the heart of the wolf, from the soul of the man.
Nalini Singh (Branded by Fire (Psy-Changeling, #6))
The brand of a company is important. If you're an executive at a company, ask yourself - when people hear the name of your company, what do you think are the first five things that come to their mind? The aggregate of the first five things that come to mind for everyone will illustrate the authority of the company brand.
Hendrith Vanlon Smith Jr.
The important prizes can't be won by individuals, only by us all.
Russell Brand (The Pied Piper of Hamelin (Russell Brand’s Trickster Tales, #1))
Think of every contact a customer has with your brand as the most important encounter of your life.
Dane Brookes (Content Marketing Revolution: Seize Control of Your Market in Five Key Steps)
You've got to know thyself, date thyself and most importantly be thyself.
Bernard Kelvin Clive
Never underestimate the importance of having a strong online presence for your brand.
Germany Kent
The public debate plays out in an infinite regress of blame over who’s responsible for those who fail to fit the standard erotic mold. This is variously ascribed to the people choosing to be the deviants they are, porn, the Devil (always a shoo-in), bad parents, poor role models, our sexually repressed culture, or the psychiatrists who keep needling sexual minorities by branding them mentally ill. It’s a rabbit hole of endless (and usually endlessly bad) arguments. Morally, all that matters—and allow me to reiterate that because I feel it’s quite important, all that matters—is whether a person’s sexual deviancy is demonstrably harmful. If it’s not, and we reject the person anyway, then we’re not the good guys in this scenario; we’re the bad guys.
Jesse Bering (Perv: The Sexual Deviant in All of Us)
It's important to understand the significance of how our society's origin story is based in blame. It's good to contemplate what our culture would be like if the first woman had not been branded as "second born, first to sin." How would things be different if humankind's first big mistake wasn't to follow the lead of the woman? And if Eden's punishment hadn't been subservience to Adam?
Elizabeth Lesser (Cassandra Speaks: When Women Are the Storytellers, the Human Story Changes)
Imagine if we had locally supported, collectively organized agriculture, where our apples were grown in--I dunno--Kent, and if you lived in Kent you could buy and eat those apples in Kent. And then someone turned up and said "I've got a better idea! Let me take over yourr orchard and all orchards like it, fly their produce around the globe to be spruced up and then we'll give em back to ya! Sound like a plan?" We'd tell em to fuck off, wouldn't we? Well it has happened, and we didn't because nobody explained it to us. The reason they don't explain this to us is that they know if we find out the extraordinary lengths that they're going to to fuck us over we will overthrow the current system and replace it with something fair. That is why all this important stuff is made to seem inaccessible, boring, and abstract. That is why our participation in politics has been sanded down into an impotent nub: Stick your X into this box and congratulate yourself on being free.
Russell Brand (Revolution)
Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.
Walter Isaacson (Steve Jobs)
It was the kind of thing brands had started posting recently, as if they were moral entities instead of capitalist enterprises, as if they had values beyond customer retention and profit margin. We’d come to expect this from them—they were now our legislators, our educators, and, most importantly, our friends. As people began to think of themselves more and more as brands, brands started to feel more and more like people.
Hayley Phelan (Like Me)
In my view, the recognition that a person has distorted thinking that comes from or produces suffering is important, but it has no inherent implication for action. It doesn’t imply medication, incarceration, or any particular brand of treatment. It just means stating openly that an internal conflict is not being resolved, is instead being expressed externally, and that those who did not cause the pain will be the ones to be blamed and to pay for it.
Sarah Schulman (Conflict Is Not Abuse: Overstating Harm, Community Responsibility, and the Duty of Repair)
Create engaging video content.” If a picture can tell a thousand words, image how many words a video can convey. To say that video should be an important piece of your content pie would be an understatement for most businesses.
Jeremy Goldman (Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media)
there's a part in the essay that kind of does this academic "Let's unpack the idea of Lynchian and what Lynchian means is something about the unbelievably grotesque existing in a kind of union with the unbelievably banal," and then it gives a series of scenarios about what -- what is and what isn't Lynchian. Jeffrey Dahmer was borderline Lynchian...what was Lynchian was having the actual food products next to the disembodied bits of the corpse. I guess the big one is, you know, a regular domestic murder is not Lynchian. But if the man -- if the police come to the scene and see the man standing over the body and the woman -- let's see, the woman's '50s bouffant is undisturbed and the man and the cops have this conversation about the fact that the man killed the woman because she persistently refused to buy, say, for instance, Jif peanut butter rather than Skippy, and how very, very important that is, and if the cops found themselves somehow agreeing that there were major differences between the brands and that a wife who didn't recognize those differences was deficient in her wifely duties, that would be Lynchian -- this weird confluence of very dark, surreal, violent stuff and absolute, almost Norman Rockwell, banal, American stuff, which is terrain he's been working for quite a while -- I mean, at least since -- at least since "Blue Velvet.
David Foster Wallace
As I got her to explain to other people her evidence about the lack of effectiveness of funding formal education, one person got frustrated with our skepticism. Wolf’s answer to him was “real education is this,” pointing at the room full of people chatting. Accordingly, I am not saying that knowledge is not important; the skepticism in this discussion applies to the brand of commoditized, prepackaged, and pink-coated knowledge, stuff one can buy in the open market and use for self-promotion.
Nassim Nicholas Taleb (Antifragile: Things That Gain From Disorder)
Here's one way that we try to actively and immediately bring in kindness in our meetings and camps: we ask our girls to stop before they speak and reevaluate what they're going to say based on this acronym: True Honest Important Necessary Kind Is what they're out to say True? Is it Honest? Is it Important? Necessary Kind? We ask the to T.H.I.N.K. before they speak text, or type, and try to incorporate it into their daily lives -- especially within their interactions with their friends and classmates -- as much as possible. It's a choice girls can make: Do they want to encourage others with their words, or bring others down? You might think this won't resonate with your middle school girl, but I promise that it works. It's not about self-editing or asking her not to speak her truth, of course; it's about thinking of others too.
Haley Kilpatrick (The Drama Years: Real Girls Talk About Surviving Middle School -- Bullies, Brands, Body Image, and More)
By the twenty-first century, whiskey producers had figured out that Jefferson’s vision sells: all those small, distinct labels project the romantic image of the independent out on his own. But producers had also figured out something else: Hamilton’s vision was a good way to get that whiskey into bottles efficiently and at an affordable cost. Jefferson’s vision is on the outside of bottles, but Hamilton’s vision often defines the whiskey within. Many brands seem small and distinct, and therefore more personal, which is important for marketing, but much of this is an illusion.
Reid Mitenbuler (Bourbon Empire: The Past and Future of America's Whiskey)
Mr. Wonderful was probably taking his sweet time, right?” “No, it was actually my fault this morning. I was busy with…paperwork.” “Oh. Well, that’s alright. Don’t worry about it. What kind of paperwork?” He smiled. “Nothing important.” Mr. Kadam held the door for me, and we walked out into an empty hallway. I was just starting to relax at the elevator doors when I heard a hotel room door close. Ren walked down the hall toward us. He’d purchased new clothes. Of course, he looked wonderful. I took a step back from the elevator and tried to avoid eye contact. Ren wore a brand new pair of dark-indigo, purposely faded, urban-destruction designer jeans. His shirt was long-sleeved, buttoned-down, crisp, oxford-style and was obviously of high quality. It was blue with thin white stripes that matched is eyes perfectly. He’d rolled up the sleeves and left his shirt untucked and open at the collar. It was also an athletic cut, so it fit tightly to his muscular torso, which made me suck in an involuntary breath in appreciation of his male splendor. He looks like a runway model. How in the world am I going to be able to reject that? The world is so unfair. Seriously, it’s like turning Brad Pitt down for a date. The girl who could actually do it should win an award for idiot of the century. I again quickly ran through my list of reasons for not being with Ren and said a few “He’s not for me’s.” The good thing about seeing his mouthwatering self and watching him walk around like a regular person was that it tightened my resolve. Yes. It would be hard because he was so unbelievably gorgeous, but it was now even more obvious to me that we didn’t belong together. As he joined us at the elevator, I shook my head and muttered under my breath, “Figures. The guy is a tiger for three hundred and fifty years and emerges from his curse with expensive taste and keen fashion sense too. Incredible!” Mr. Kadam asked, “What was that, Miss Kelsey?” “Nothing.” Ren raised an eyebrow and smirked. He probably heard me. Stupid tiger hearing. The elevator doors opened. I stepped in and moved to the corner hoping to keep Mr. Kadam between the two of us, but unfortunately, Mr. Kadam wasn’t receiving the silent thoughts I was projecting furiously toward him and remained by the elevator buttons. Ren moved next to me and stood too close. He looked me up and down slowly and gave me a knowing smile. We rode down the elevator in silence. When the doors opened, he stopped me, took the backpack off my shoulder, and threw it over his, leaving me with nothing to carry. He walked ahead next to Mr. Kadam while I trialed along slowly behind, keeping distance between us and a wary eye on his tall frame.
Colleen Houck (Tiger's Curse (The Tiger Saga, #1))
Within the fair’s buildings visitors encountered devices and concepts new to them and to the world. They heard live music played by an orchestra in New York and transmitted to the fair by long-distance telephone. They saw the first moving pictures on Edison’s Kinetoscope, and they watched, stunned, as lightning chattered from Nikola Tesla’s body. They saw even more ungodly things—the first zipper; the first-ever all-electric kitchen, which included an automatic dishwasher; and a box purporting to contain everything a cook would need to make pancakes, under the brand name Aunt Jemima’s. They sampled a new, oddly flavored gum called Juicy Fruit, and caramel-coated popcorn called Cracker Jack. A new cereal, Shredded Wheat, seemed unlikely to succeed—“shredded doormat,” some called it—but a new beer did well, winning the exposition’s top beer award. Forever afterward, its brewer called it Pabst Blue Ribbon. Visitors also encountered the latest and arguably most important organizational invention of the century, the vertical file, created by Melvil Dewey, inventor of the Dewey Decimal System. Sprinkled among these exhibits were novelties of all kinds. A locomotive made of spooled silk. A suspension bridge built out of Kirk’s Soap. A giant map of the United States made of pickles. Prune makers sent along a full-scale knight on horseback sculpted out of prunes, and the Avery Salt Mines of Louisiana displayed a copy of the Statue of Liberty carved from a block of salt. Visitors dubbed it “Lot’s Wife.
Erik Larson (The Devil in the White City)
We are convinced by things that show internal complexity, that show the traces of an interesting evolution. Those signs tell us that we might be rewarded if we accord it our trust. An important aspect of design is the degree to which the object involves you in its own completion. Some work invites you into itself by not offering a finished, glossy, one-reading-only surface. This is what makes old buildings interesting to me. I think that humans have a taste for things that not only show that they have been through a process of evolution, but which also show they are still a part of one. They are not dead yet.
Stewart Brand (How Buildings Learn: What Happens After They're Built)
HESTER: It is right that they should be punished, but don't let them be the only ones to suffer. If a man and woman have sinned, let them both go forth into the desert to love or loathe each other there. Let them both be branded. Set a mark, if you wish, on each, but don't punish the one and let the other go free. Don't have one law for men and another for women. You are unjust to women in England. And till you count what is a shame in a woman to be an infamy in a man, you will always be unjust, and Right, that pillar of fire, and Wrong, that pillar of cloud, will be made dim to your eyes, or be not seen at all, or if seen, not regarded.
Oscar Wilde (A Woman of No Importance)
Like our other needs, meaning is an inherent expectation. Its denial has dire consequences. Far from a purely psychological need, our hormonees and nervous systems clock its presence or absence. As a medical study in 2020 found, the "presence [of] and search for meaning in life are important for health and well-being." Simply put, the more meaningful you find your life, the better your measures of mental and physical health are likely to be. It is itself a sign of the times that we even need such studies to confirm what our experience of life teaches. When do you feel happier, more fulfilled, more viscerally at ease: when you extend yourself to help and connect with others, or when you are focused on burnishing the importance of your little egoic self? We all know the answer, and yet somehow what we know doesn't always carry the day. Corporations are ingenious at exploiting people's needs without actually meeting them. Naomi Klein, in her book No Logo, made vividly clear how big business began in the 1980s to home in on people's natural desire to belong to something larger than themselves. Brand-aware companies such as Nike, Lululemon, and the Body Shop are marketing much more than products: they sell meaning, identification, and an almost religious sense of belonging through association with their brand. "That pressuposes a kind of emptiness and yearning in people," I suggested when I interviewed the prolific author and activist. "Yes," Klein replied. "They tap into a longing and a need for belonging, and they do it by exploiting the insight that just selling running shoes isn't enough. We humans want to be part of a transcendent project.
Gabor Maté (The Myth of Normal: Trauma, Illness, and Healing in a Toxic Culture)
You are all more or less wearing the same types of clothes—look around the room and you will see it’s true. Now imagine you’re the only one not wearing a cool symbol. How would that make you feel? The Nike swoop, the three Adidas stripes, the little Polo player on a horse, the Hollister seagull, the symbols of Philadelphia’s professional sports teams, even our high school mascot that you athletes wear to battle other schools—some of you wear our Mustang to class even when there is no sporting event scheduled. These are your symbols, what you wear to prove that your identity matches the identity of others. Much like the Nazis had their swastika. We have a very loose dress code here and yet most of you pretty much dress the same. Why? Perhaps you feel it’s important not to stray too far from the norm. Would you not also wear a government symbol if it became important and normal to do so? If it were marketed the right way? If it was stitched on the most expensive brand at the mall? Worn by movie stars? The president of the United States?
Matthew Quick (Forgive Me, Leonard Peacock)
But the most important finding of all is that happiness does not really depend on objective conditions of either wealth, health or even community. Rather, it depends on the correlation between objective conditions and subjective expectations. If you want a bullock-cart and get a bullock-cart, you are content. If you want a brand-new Ferrari and get only a second-hand Fiat you feel deprived.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
But the most important finding of all is that happiness does not really depend on objective conditions of either wealth, health or even community, Rather, it depends on the correlation between objective conditions and subjective expectations. If you want a bullock-cart and get a bullock-cart, you are content. If you want a brand-new Ferrari and get only a second-hand Fiat you feel deprived. This is why winning the lottery has, over time, the same impact on people's happiness as a debilitating car accident. When things improve, expectations balloon, and consequently even dramatic improvements in objective conditions can leave us dissatisfied. When things deteriorate, expectations shrink, and consequently even a severe illness might leave you pretty much as happy as you were before.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate marketing sacrifice. Federal Express was able to put the word overnight into the minds of its prospects because it sacrificed its product line and focused on overnight package delivery only. In a way, the law of leadership—it’s better to be first than to be better—enables the first brand or company to own a word in the mind of the prospect. But the word the leader owns is so simple that it’s invisible. The leader owns the word that stands for the category. For example, IBM owns computer. This is another way of saying that the brand becomes a generic name for the category. “We need an IBM machine.” Is there any doubt that a computer is being requested? You can also test the validity of a leadership claim by a word association test. If the given words are computer, copier, chocolate bar, and cola, the four most associated words are IBM, Xerox, Hershey’s, and Coke. An astute leader will go one step further to solidify its position. Heinz owns the word ketchup. But Heinz went on to isolate the most important ketchup attribute. “Slowest ketchup in the West” is how the company
Al Ries (The 22 Immutable Laws of Marketing)
[I]t seems that everyone has fallen under the thrall of this idea that we’re all writers and dramatists now, that each of us has a special voice and something very important to say, usually about a feeling we have, and all this gets expressed in the black maw of social media billions of times a day. Usually this feeling is outrage, because outrage gets attention, outrage gets clicks, outrage can make your voice heard above the deafening din of voices squalling over one another in this nightmarish new culture—and the outrage is often tied to a lunacy demanding human perfection, spotless citizens, clean and likable comrades, and requiring thousands of apologies daily. Advocating while creating your own drama and your brand is where the game is now. And if you don’t follow the new corporate rules accordingly you are banished, exiled, erased from history.
Bret Easton Ellis (White)
The Bloomsbury Group has been characterised as a liberal, pacifist, and at times libertine, intellectual enclave of Cambridge-based privilege. The Cambridge men of the group (Bell, Forster, Fry, Keynes, Strachey, Sydney-Turner) were members of the elite and secret society of Cambridge Apostles. Woolf’s aesthetic understanding, and broader philosophy, were in part shaped by, and at first primarily interpreted in terms of, (male) Bloomsbury’s dominant aesthetic and philosophical preoccupations, rooted in the work of G. E. Moore (a central influence on the Apostles), and culminating in Fry’s and Clive Bell’s differing brands of pioneering aesthetic formalism. ‘The main things which Moore instilled deep into our minds and characters,’ Leonard Woolf recalls, ‘were his peculiar passion for truth, for clarity and common sense, and a passionate belief in certain values.’ Increasing awareness of Woolf’s feminism, however, and of the influence on her work of other women artists, writers and thinkers has meant that these Moorean and male points of reference, though of importance, are no longer considered adequate in approaching Woolf’s work, and her intellectual development under the tutelage of women, together with her involvement with feminist thinkers and activists, is also now acknowledged.
Jane Goldman (The Cambridge Introduction to Virginia Woolf)
Hockey is a sport that rewards repetition. The same exercises, the same movements, until a player’s responses become instinctive, branded into his marrow. The puck doesn’t just glide, it bounces as well, so acceleration is more important than maximum speed, hand-eye coordination more important than strength. The ice judges you by your ability to change direction and thought quicker than anyone else—that’s what separates the best players from the rest.
Fredrik Backman (Beartown (Beartown, #1))
So identified has the State become in the public mind with the provision of these services that an attack on State financing appears to many people as an attack on the service itself. Thus if one maintains that the State should not supply court services, and that private enterprise on the market could supply such service more efficiently as well as more morally, people tend to think of this as denying the importance of courts themselves. The libertarian who wants to replace government by private enterprises in the above areas is thus treated in the same way as he would be if the government had, for various reasons, been supplying shoes as a tax-financed monopoly from time immemorial. If the government and only the government had had a monopoly of the shoe manufacturing and retailing business, how would most of the public treat the libertarian who now came along to advocate that the government get out of the shoe business and throw it open to private enterprise? He would undoubtedly be treated as follows: people would cry, “How could you? You are opposed to the public, and to poor people, wearing shoes! And who would supply shoes to the public if the government got out of the business? Tell us that! Be constructive! It’s easy to be negative and smart-alecky about government; but tell us who would supply shoes? Which people? How many shoe stores would be available in each city and town? How would the shoe firms be capitalized? How many brands would there be? What material would they use? What lasts? What would be the pricing arrangements for shoes? Wouldn’t regulation of the shoe industry be needed to see to it that the product is sound? And who would supply the poor with shoes? Suppose a poor person didn’t have the money to buy a pair?” These questions, ridiculous as they seem to be and are with regard to the shoe business, are just as absurd when applied to the libertarian who advocates a free market in fire, police, postal service, or any other government operation. The point is that the advocate of a free market in anything cannot provide a “constructive” blueprint of such a market in advance. The essence and the glory of the free market is that individual firms and businesses, competing on the market, provide an ever-changing orchestration of efficient and progressive goods and services: continually improving products and markets, advancing technology, cutting costs, and meeting changing consumer demands as swiftly and as efficiently as possible.
Murray N. Rothbard (For a New Liberty: The Libertarian Manifesto (LvMI))
While some of our deepest wounds come from feeling abandoned by others, it is surprising to see how often we abandon ourselves through the way we view life. It’s natural to perceive through a lens of blame at the moment of emotional impact, but each stage of surrender offers us time and space to regroup and open our viewpoints for our highest evolutionary benefit. It’s okay to feel wronged by people or traumatized by circumstances. This reveals anger as a faithful guardian reminding us how overwhelmed we are by the outcomes at hand. While we will inevitably use each trauma as a catalyst for our deepest growth, such anger informs us when the highest importance is being attentive to our own experiences like a faithful companion. As waves of emotion begin to settle, we may ask ourselves, “Although I feel wronged, what am I going to do about it?” Will we allow experiences of disappointment or even cruelty to inspire our most courageous decisions and willingness to evolve? When viewing others as characters who have wronged us, a moment of personal abandonment occurs. Instead of remaining present to the sheer devastation we feel, a need to align with ego can occur through the blaming of others. While it seems nearly instinctive to see life as the comings and goings of how people treat us, when focused on cultivating our most Divine qualities, pain often confirms how quickly we are shifting from ego to soul. From the soul’s perspective, pain represents the initial steps out of the identity and reference points of an old reality as we make our way into a brand new paradigm of being. The more this process is attempted to be rushed, the more insufferable it becomes. To end the agony of personal abandonment, we enter the first stage of surrender by asking the following question: Am I seeing this moment in a way that helps or hurts me? From the standpoint of ego, life is a play of me versus you or us versus them. But from the soul’s perspective, characters are like instruments that help develop and uncover the melody of our highest vibration. Even when the friction of conflict seems to divide people, as souls we are working together to play out the exact roles to clear, activate, and awaken our true radiance. The more aligned in Source energy we become, the easier each moment of transformation tends to feel. This doesn’t mean we are immune to disappointment, heartbreak, or devastation. Instead, we are keenly aware of how often life is giving us the chance to grow and expand. A willingness to be stretched and re-created into a more refined form is a testament to the fiercely liberated nature of our soul. To the ego, the soul’s willingness to grow under the threat of any circumstance seems foolish, shortsighted, and insane. This is because the ego can only interpret that reality as worry, anticipation, and regret.
Matt Kahn (Everything Is Here to Help You: A Loving Guide to Your Soul's Evolution)
The boy who wears his comic books like armor often sits alone. He is more comfortable with Iron Man and his own thoughts than he will ever be with a woman. Because of his nervous ticks, no matter how long they are together, she will never feel commonplace to him. She will always know she is special. The boy who wears his comic books like armor tries to tell her that he loves her every day. She does not understand. When he says, You remind me of Psylocke, he is not saying he actually thinks she is a scantily clad assassin. He is just saying, Damn girl, you must be psychic. How else could you always know the right thing to make me smile? You have to be a ninja. How else could you have stolen my heart so easily? He is saying, Dammmmmmmmnnnnnn girl, you absolutely have to be Psylocke! She is the only character I have ever read about who is as graceful and daring as you are. She does not understand. The boy who wears his comic books like armor is not a good lover. The way he barely touches her makes her feel unattractive. Like he is only doing this because she wants him to. This could not be further from the truth. He is simply treating her like the only thing that has ever been this important to him before: comic books. He removes her clothes like he would the slipcover from a brand new issue, as careful not to wrinkle her clothing as he is not to damage the plastic. One day, she will leave him because feeling special isn’t as important as feeling loved. He does love her. She can’t understand. He will spend the rest of his life wishing he were Peter Parker, knowing that if he had a mask to remove, then, just like Mary Jane, she would be with him forever. But he doesn’t have a mask to remove, just an awkward smile. He hopes that one day that’s enough.
Jared Singer (Forgive Yourself These Tiny Acts of Self-Destruction)
And while [we] do have possibilities that are vast and magnificent and almost infinite in scope, it's important to remember that our choice-rich lives have the potential to breed their own brand of trouble. We are susceptible to emotional uncertainties and neuroses that are probably not very common among the Hmong, but that run rampant these days among my contemporaries in, say, Baltimore. The problem, simply put, is that we cannot choose everything simultaneously. So we live in danger of becoming paralyzed by indecision, terrified that every choice might be the wrong choice...Equally disquieting are the times when we do make a choice, only to later feel as though we have murdered some other aspect of our being by settling on one single concrete decision. By choosing Door Number Three, we fear we have killed off a different -- but equally critical piece of our soul that could only have been made manifest by walking through Door Number One or Door Number Two. ...Two of anything brings the automatic possibility of uncertainty to our lives. Now imagine a life in which every day a person is presented with not two or even three but dozens of choices, and you can begin to grasp why the modern world has become, even with all its advantages, a neurosis-generating machine of the highest order. In a world of such abundant possibility, many of us simply go limp from indecision. Or we derail our life's journey again and again, backing up to try the doors we neglected on the first round, desperate to get it right this time. Or we become compulsive comparers - always measuring our lives against some other person's life, secretly wondering if we should have taken her path instead. Compulsive comparing, of course, only leads to debilitating causes of "life envy": the certainty that somebody else is much luckier than you, and that if only you had her body, her husband, her children, her job, everything would be easy and wonderful and happy. All these choices and all this longing can create a weird kind of haunting in our lives - as though the ghosts of all our other, unchosen, possibilities linger forever in a shadow world around us, continuously asking, "Are you certain this is what you really wanted?" And nowhere does that question risk haunting us more than in our marriages, precisely because the emotional stakes of that most intensely personal choice have become so huge.
Elizabeth Gilbert (Committed: A Skeptic Makes Peace with Marriage)
The age-old trick of transfer pricing Taking advantage of the fact that they operate in countries with different tax rates, TNCs [transnational corporations] have their subsidiaries over-charge or under-charge each other – sometimes grossly – so that profits are highest in those subsidiaries operating in countries with the lowest corporate tax rates. In this way, their global post-tax profit is maximized. A 2005 report by Christian Aid, the development charity, documents cases of under-priced exports like TV antennas from China at $0.40 apiece, rocket launchers from Bolivia at $40 and US bulldozers at $528 and over-priced imports such as German hacksaw blades at $5,485 each, Japanese tweezers at $4,896 and French wrenches at $1,089. The Starbucks and Google cases were different from those examples only in that they mainly involved ‘intangible assets’, such as brand licensing fees, patent royalties, interest charges on loans and in-house consultancy (e.g., coffee quality testing, store design), but the principle involved was the same. When TNCs evade taxes through transfer pricing, they use but do not pay for the collective productive inputs financed by tax revenue, such as infrastructure, education and R&D. This means that the host economy is effectively subsidizing TNCs.
Ha-Joon Chang (Economics: The User's Guide)
Russians have, or had, a special name for smug philistinism—poshlust. Poshlism is not only the obviously trashy but mainly the falsely important, the falsely beautiful, the falsely clever, the falsely attractive. To apply the deadly label of poshlism to something is not only an aesthetic judgment but also a moral indictment. The genuine, the guileless, the good is never poshlust. It is possible to maintain that a simple, uncivilized man is seldom if ever a poshlust since poshlism presupposes the veneer of civilization. A peasant has to become a townsman in order to become vulgar. A painted necktie has to hide the honest Adam's apple in order to produce poshlism. It is possible that the term itself has been so nicely devised by Russians because of the cult of simplicity and good taste in old Russia. The Russia of today, a country of moral imbeciles, of smiling slaves and poker-faced bullies, has stopped noticing poshlism because Soviet Russia is so full of its special brand, a blend of despotism and pseudo-culture; but in the old days a Gogol, a Tolstoy, a Chekhov in quest of the simplicity of truth easily distinguished the vulgar side of things as well as the trashy systems of pseudo-thought. But poshlists are found everywhere, in every country, in this country as well as in Europe—in fact poshlism is more common in Europe than here, despite our American ads.
Vladimir Nabokov (Lectures on Russian literature)
In life, we are all on the same journey, we are all struggling to get from point A to point B. Different people have different point A originations and B destinations, but the path we travel is the same. If you can take what you have learned; share the experience and shortcuts you've discovered along the way, offer time saving tips and how you finally made it - then you can lighten the load of those who are just beginning on a similar path. Getting paid for it is an added bonus. My hope is that you do not end your journey at “I wrote a book” but rather understand that your book is just the beginning. Imagine the products you can create based on the contents of your book. Imagine the opportunities to share your knowledge with more people by speaking, training, coaching. You have an important message to share and the world is waiting...
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
Down every aisle a single thought follows me like a shadow: Brand Italy is strong. When it comes to cultural currency, there is no brand more valuable than this one. From lipstick-red sports cars to svelte runway figures to enigmatic opera singers, Italian culture means something to everyone in the world. But nowhere does the name Italy mean more than in and around the kitchen. Peruse a pantry in London, Osaka, or Kalamazoo, and you're likely to find it spilling over with the fruits of this country: dried pasta, San Marzano tomatoes, olive oil, balsamic vinegar, jars of pesto, Nutella. Tucked into the northwest corner of Italy, sharing a border with France and Switzerland, Piedmont may be as far from the country's political and geographical center as possible, but it is ground zero for Brand Italy. This is the land of Slow Food. Of white truffles. Barolo. Vermouth. Campari. Breadsticks. Nutella. Fittingly, it's also the home of Eataly, the supermarket juggernaut delivering a taste of the entire country to domestic and international shoppers alike. This is the Eataly mother ship, the first and most symbolically important store for a company with plans for covering the globe in peppery Umbrian oil, and shavings of Parmigiano-Reggiano Vacche Rosse. We start with the essentials: bottle opener, mini wooden cutting board, hard-plastic wineglasses. From there, we move on to more exciting terrain: a wild-boar sausage from Tuscany. A semiaged goat's-milk cheese from Molise. A tray of lacy, pistachio-pocked mortadella. Some soft, spicy spreadable 'nduja from Calabria. A jar of gianduja, the hazelnut-chocolate spread that inspired Nutella- just in case we have any sudden blood sugar crashes on the trail.
Matt Goulding (Pasta, Pane, Vino: Deep Travels Through Italy's Food Culture (Roads & Kingdoms Presents))
And I *know* I wrote in the above that I hate biographies and reviews that focus on the psychological, surface detail, especially when they pertain to women writers, because I think it’s really about the cult of the personality, which is essentially problematic, and I think simplistically psychologizing which biographies are so wont to do is really problematic, and dangerous, especially when dealing with complicated women who just by being writers at a certain time and age were labelled as nonconformist, or worse, hysterical or ill or crazy, and I think branding these women as femme fatales is all so often done. And I know in a way I’m contributing to this by posting their bad-ass photos, except hopefully I am humanizing them and thinking of them as complicated selves and intellects AND CELEBRATING THEM AS WRITERS as opposed to straight-up objectifying. One particular review long ago in Poetry that really got my goat was when Brian Phillips used Gertrude Stein’s line about Djuna Barnes having nice ankles as an opener in a review of her poetry, and to my mind it was meant to be entirely dismissive, as of course, Stein was being as well. Stein was many important revolutionary things to literature, but a champion of her fellow women writers she was not. They published my letter, but then let the guy write a reply and scurry to the library and actually read Nightwood, one of my all-time, all-times, and Francis Bacon’s too, there’s another anecdote. And it’s burned in my brain his response, which was as dismissive and bourgeois as the review. I don’t remember the exact wordage, but he concluded by summing up that Djuna Barnes was a minor writer. Well, fuck a duck, as Henry Miller would say. And that is how the canon gets made.
Kate Zambreno
The scientific world-picture vouchsafe a very complete understanding of all that happens—it makes it just a little too understandable. It allows you to imagine the total display as that of a mechanical clock-work, which for all that science knows could go on just the same as it does, without there being consciousness, will, endeavour, pain and delight and responsibility connected with it—though they actually are. And the reason for this disconcerting situation is just this, that, for the purpose of constructing the picture of the external world, we have used the greatly simplifying device of cutting our own personality out, removing it; hence it it gone, it has evaporated, it is ostensibly not needed. In particular, and most importantly, this is the reason why the scientific world-view contains of itself no ethical values, no aesthetical values, not a word about our own ultimate scope or destination, and no God, if you please. Whence came I, whither go I? Science cannot tell us a word about why music delights us, of why and how an old song can move us to tears. Science, we believe, can, in principle, describe in full detail all that happens in the latter case in our sensorium and 'motorium' from the moment the waves of compression and dilation reach our ear to the moment when certain glands secrete a salty fluid that emerges from our eyes. But of the feelings of delight and sorrow that accompany the process science is completely ignorant—and therefore reticent. Science is reticent too when it is a question of the great Unity—the One of Parmenides—of which we all somehow form part, to which we belong. The most popular name for it in our time is God—with a capital 'G'. Science is, very usually, branded as being atheistic. After what we said, this is not astonishing. If its world-picture does not even contain blue, yellow, bitter, sweet—beauty, delight and sorrow—, if personality is cut out of it by agreement, how should it contain the most sublime idea that presents itself to human mind?
Erwin Schrödinger ('Nature and the Greeks' and 'Science and Humanism')
She shook her head. "It sounds suspiciously like Nirvana." "What's wrong with that?" "Pure Spirit, one hundred percent proof—that's a drink that only the most hardened contemplation guzzlers indulge in. Bodhisattvas dilute their Nirvana with equal parts of love and work." "This is better," Will insisted. "You mean, it's more delicious. That's why it's such an enormous temptation. The only temptation that God could succumb to. The fruit of the ignorance of good and evil. What heavenly lusciousness, what a supermango! God had been stuffing Himself with it for billions of years. Then all of a sudden, up comes Homo sapiens, out pops the knowledge of good and evil. God had to switch to a much less palatable brand of fruit. You've just eaten a slice of the original supermango, so you can sympathize with Him." A chair creaked, there was a rustle of skirts, then a series of small busy sounds that he was unable to interpret. What was she doing? He could have answered that question by simply opening his eyes. But who cared, after all, what she might be doing? Nothing was of any importance except this blazing uprush of bliss and understanding. "Supermango to fruit of knowledge — I'm going to wean you," she said, "by easy stages.
Aldous Huxley
As I became older, I was given many masks to wear. I could be a laborer laying railroad tracks across the continent, with long hair in a queue to be pulled by pranksters; a gardener trimming the shrubs while secretly planting a bomb; a saboteur before the day of infamy at Pearl Harbor, signaling the Imperial Fleet; a kamikaze pilot donning his headband somberly, screaming 'Banzai' on my way to my death; a peasant with a broad-brimmed straw hat in a rice paddy on the other side of the world, stooped over to toil in the water; an obedient servant in the parlor, a houseboy too dignified for my own good; a washerman in the basement laundry, removing stains using an ancient secret; a tyrant intent on imposing my despotism on the democratic world, opposed by the free and the brave; a party cadre alongside many others, all of us clad in coordinated Mao jackets; a sniper camouflaged in the trees of the jungle, training my gunsights on G.I. Joe; a child running with a body burning from napalm, captured in an unforgettable photo; an enemy shot in the head or slaughtered by the villageful; one of the grooms in a mass wedding of couples, having met my mate the day before through our cult leader; an orphan in the last airlift out of a collapsed capital, ready to be adopted into the good life; a black belt martial artist breaking cinderblocks with his head, in an advertisement for Ginsu brand knives with the slogan 'but wait--there's more' as the commercial segued to show another free gift; a chef serving up dog stew, a trick on the unsuspecting diner; a bad driver swerving into the next lane, exactly as could be expected; a horny exchange student here for a year, eager to date the blonde cheerleader; a tourist visiting, clicking away with his camera, posing my family in front of the monuments and statues; a ping pong champion, wearing white tube socks pulled up too high and batting the ball with a wicked spin; a violin prodigy impressing the audience at Carnegie Hall, before taking a polite bow; a teen computer scientist, ready to make millions on an initial public offering before the company stock crashes; a gangster in sunglasses and a tight suit, embroiled in a turf war with the Sicilian mob; an urban greengrocer selling lunch by the pound, rudely returning change over the counter to the black patrons; a businessman with a briefcase of cash bribing a congressman, a corrupting influence on the electoral process; a salaryman on my way to work, crammed into the commuter train and loyal to the company; a shady doctor, trained in a foreign tradition with anatomical diagrams of the human body mapping the flow of life energy through a multitude of colored points; a calculus graduate student with thick glasses and a bad haircut, serving as a teaching assistant with an incomprehensible accent, scribbling on the chalkboard; an automobile enthusiast who customizes an imported car with a supercharged engine and Japanese decals in the rear window, cruising the boulevard looking for a drag race; a illegal alien crowded into the cargo hold of a smuggler's ship, defying death only to crowd into a New York City tenement and work as a slave in a sweatshop. My mother and my girl cousins were Madame Butterfly from the mail order bride catalog, dying in their service to the masculinity of the West, and the dragon lady in a kimono, taking vengeance for her sisters. They became the television newscaster, look-alikes with their flawlessly permed hair. Through these indelible images, I grew up. But when I looked in the mirror, I could not believe my own reflection because it was not like what I saw around me. Over the years, the world opened up. It has become a dizzying kaleidoscope of cultural fragments, arranged and rearranged without plan or order.
Frank H. Wu (Yellow)
Anna is not just a woman, not just a splendid specimen of womanhood, she is a woman with a full, compact, important moral nature: everything about her character is significant and striking, and this applied as well to her love. She cannot limit herself as another character in the book, Princess Betsy, does, to an undercover affair. Her truthful and passionate nature makes disguise and secrecy impossible. She is not Emma Bovary, a provincial dreamer, a wistful wench creeping along crumbling walls to the beds of interchangeable paramours. Anna gives Vronski her whole life, consents to a separation from her adored little son—despite the agony it costs her not to see the child and she goes to live with Vronski first abroad in Italy, and then on his country place in central Russia, though this "open" affair brands her an immoral woman in the eyes of her immoral circle. (In a way she may be said to have put into action Emma's dream of escaping with Rodolphe, but Emma would have experienced no wrench from parting with her child, and neither were there any moral complications in that little lady's case.) Finally Anna and Vronski return to city life. She scandalizes hypocritical society not so much with her love affair as with her open defiance of society's conventions.
Vladimir Nabokov (Lectures on Russian Literature)
For attractive lips, speak words of kindness. For lovely eyes, seek out the good in people. For a slim figure, share your food with the hungry. For beautiful hair, let a child run his fingers through it once a day. For poise, walk with the knowledge you’ll never walk alone. ...카톡【ACD5】텔레【KKD55】 We leave you a tradition with a future. The tender loving care of human beings will never become obsolete. People even more than things have to be restored, renewed, revived, reclaimed and redeemed and redeemed and redeemed. Never throw out anybody. ♥물뽕 구입♥물뽕 구매♥물뽕 판매♥물뽕 구입방법♥물뽕 구매방법♥물뽕 파는곳♥물뽕 가격♥물뽕 파는곳♥물뽕 정품구입♥물뽕 정품구매♥물뽕 정품판매♥물뽕 가격♥물뽕 복용법♥물뽕 부작용♥ Remember, if you ever need a helping hand, you’ll find one at the end of your arm. As you grow older, you will discover that you have two hands: one for helping yourself, the other for helping others. Your “good old days” are still ahead of you, may you have many of them 수면제,액상수면제,낙태약,여성최음제,ghb물뽕,여성흥분제,남성발기부전치유제,비아,시알,88정,드래곤,바오메이,정력제,남성성기확대제,카마그라젤,비닉스,센돔,,꽃물,남성조루제,네노마정,러쉬파퍼,엑스터시,신의눈물,lsd,아이스,캔디,대마초,떨,마리화나,프로포폴,에토미데이트,해피벌륜 등많은제품판매하고있습니다 원하시는제품있으시면 추천상으로 더좋은제품으로 모시겠습니다 It is a five-member boy group of YG Entertainment who debuted in 2006. It is a group that has had a great influence on young fashion trends, the idol group that has been pouring since then, and the Korean music industry from the mid to late 2000s. Since the mid-2000s, he has released a lot of hit songs. He has played an important role in all aspects of music, fashion, and trends enjoyed by Korea's generations. In 2010, the concept of emphasizing exposure, The number of idols on the line as if they were filmed in the factory instead of the "singer", the big bang musicality got more attention, and the ALIVE of 2012, the great success of the MADE album from 2015 to 2016, It showed musical performance, performance, and stage control, which made it possible to recognize not only the public in their twenties and thirties but also men and women, both young and old, as true artists with national talents. Even today, it is in a unique position in terms of musical performance, influence, and trend setting, and it is the idol who keeps the longest working and longest position. We have made the popularity of big bang by combining various factors such as exquisite talent of all members, sophisticated music, trendy style, various arts and performances in broadcasting, lovecalls and collaboration of global brands, and global popularity. The big bang was also different from the existing idols. It is considered to be a popular idol, a idol, because it has a unique musicality, debut as a talented person in a countless idol that has become a singer as a representative, not a talent. In addition, the male group is almost the only counterpart to the unchanging proposition that there is not a lot of male fans, and as mentioned several times, it has been loved by gender regardless of gender.
The meeting of two personalities is like the contact of two chemical substances: if there is any rea
Our supposed leader was Miss Joyce, who had been working as a civil servant in the department since its foundation forty-five years earlier in 1921. She was sixty-three years old and, like my late adoptive mother Maude, was a compulsive smoker, favouring Chesterfield Regulars (Red), which she imported from the United States in boxes of one hundred at a time and stored in an elegantly carved wooden box on her desk with an illustration of the King of Siam on the lid. Although our office was not much given to personal memorabilia, she kept two posters pinned to the wall beside her in defence of her addiction. The first showed Rita Hayworth in a pinstriped blazer and white blouse, her voluminous red hair tumbling down around her shoulders, professing that ‘ALL MY FRIENDS KNOW THAT CHESTERFIELD IS MY BRAND’ while holding an unlit cigarette in her left hand and staring off into the distance, where Frank Sinatra or Dean Martin were presumably pleasuring themselves in anticipation of erotic adventures to come. The second, slightly peeling at the edges and with a noticeable lipstick stain on the subject’s face, portrayed Ronald Reagan seated behind a desk that was covered in cigarette boxes, a Chesterfield hanging jauntily from the Gipper’s mouth. ‘I’M SENDING CHESTERFIELDS TO ALL MY FRIENDS. THAT’S THE MERRIEST CHRISTMAS ANY SMOKER CAN HAVE – CHESTERFIELD MILDNESS PLUS NO UNPLEASANT AFTER-TASTE’ it said, and sure enough he appeared to be wrapping boxes in festive paper for the likes of Barry Goldwater and Richard Nixon, who, I’m sure, were only thrilled to receive them
John Boyne (The Heart's Invisible Furies)
Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.
Michael R. Drew (Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand)
When the Unconscious has us fully at its mercy we talk not as we should voluntarily choose to talk if we could see all the consequences of our speech, but from a need to relieve some half-perceived pressure. So we grumble humorously about our difficulties, and make ourselves self-conscious by doing so. Or we excuse ourselves defiantly. Or we complain of a trifling injustice, and are sometimes startled to see how much more pity we invoke than the occasion warrants. Once we have found a well-spring of pity and indulgence in another, we are seldom mature enough not to take advantage of it, thus reinforcing our infantilism and defeating our growth. One of the worst wiles of the Will to Fail is that it forces its victim to ask for unnecessary advice. Here again, the universal deep motive for asking for advice (unnecessarily, it should be emphasized once more) is that by so doing we can go on feeling protected and cherished even though we are no longer children. But that again means that we are being provided with advance excuses for failure. If we act on the advice of another and are unsuccessful, obviously the failure is not ours but our counsellor’s; isn’t that plain? So we can continue to day-dream of successful action, to believe that if only we had followed our first impulse we could not have failed. Since such motives can be present, it is wise to scrutinize every impulse to ask for advice. If the origin of the desire is above suspicion, then there is only one further question to ask before seeking help with a clear conscience: “If I worked this out for myself, would I consume only my own time?” If the answer to that is “Yes,” then it is generally better to work out the problem independently, unless the amount of time so expended would be grossly disproportionate to the importance of the result. If you are a creative worker, remember that time spent in finding an independent technique is seldom wasted.
Dorothea Brande (Wake Up and Live!: A Formula for Success That Really Works!)
Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.
Micah Solomon (Your Customer Is The Star: How To Make Millennials, Boomers And Everyone Else Love Your Business)
The mixture of a solidly established Romance aristocracy with the Old English grassroots produced a new language, a “French of England,” which came to be known as Anglo-Norman. It was perfectly intelligible to the speakers of other langues d’oïl and also gave French its first anglicisms, words such as bateau (boat) and the four points of the compass, nord, sud, est and ouest. The most famous Romance chanson de geste, the Song of Roland, was written in Anglo-Norman. The first verse shows how “French” this language was: Carles li reis, nostre emperere magnes, set anz tuz pleins ad estéd en Espaigne, Tresqu’en la mer cunquist la tere altaigne… King Charles, our great emperor, stayed in Spain a full seven years: and he conquered the high lands up to the sea… Francophones are probably not aware of how much England contributed to the development of French. England’s court was an important production centre for Romance literature, and most of the early legends of King Arthur were written in Anglo-Norman. Robert Wace, who came from the Channel Island of Jersey, first evoked the mythical Round Table in his Roman de Brut, written in French in 1155. An Englishman, William Caxton, even produced the first “vocabulary” of French and English (a precursor of the dictionary) in 1480. But for four centuries after William seized the English crown, the exchange between Old English and Romance was pretty much the other way around—from Romance to English. Linguists dispute whether a quarter or a half of the basic English vocabulary comes from French. Part of the argument has to do with the fact that some borrowings are referred to as Latinates, a term that tends to obscure the fact that they actually come from French (as we explain later, the English worked hard to push away or hide the influence of French). Words such as charge, council, court, debt, judge, justice, merchant and parliament are straight borrowings from eleventh-century Romance, often with no modification in spelling. In her book Honni soit qui mal y pense, Henriette Walter points out that the historical developments of French and English are so closely related that anglophone students find it easier to read Old French than francophones do. The reason is simple: Words such as acointance, chalenge, plege, estriver, remaindre and esquier disappeared from the French vocabulary but remained in English as acquaintance, challenge, pledge, strive, remain and squire—with their original meanings. The word bacon, which francophones today decry as an English import, is an old Frankish term that took root in English. Words that people think are totally English, such as foreign, pedigree, budget, proud and view, are actually Romance terms pronounced with an English accent: forain, pied-de-grue (crane’s foot—a symbol used in genealogical trees to mark a line of succession), bougette (purse), prud (valiant) and vëue. Like all other Romance vernaculars, Anglo-Norman evolved quickly. English became the expression of a profound brand of nationalism long before French did. As early as the thirteenth century, the English were struggling to define their nation in opposition to the French, a phenomenon that is no doubt the root of the peculiar mixture of attraction and repulsion most anglophones feel towards the French today, whether they admit it or not. When Norman kings tried to add their French territory to England and unify their kingdom under the English Crown, the French of course resisted. The situation led to the first, lesser-known Hundred Years War (1159–1299). This long quarrel forced the Anglo-Norman aristocracy to take sides. Those who chose England got closer to the local grassroots, setting the Anglo-Norman aristocracy on the road to assimilation into English.
Jean-Benoît Nadeau (The Story of French)