Branding And Packaging Quotes

He's a child with a brand new toy, and I just hope he doesn't break me as soon as I'm out of the package.

God seemed to have become a brand, a packaging, and people purchase this trusted brand with such faith and devotion that they no longer care who the vendor is.

Your CV is just a commodity, Package yourself.

I was in the local shop today, getting something to eat for lunch, when I suddenly had the strangest sensation—a spontaneous awareness of the unlikeliness of this life. I mean, I thought of all the rest of the human population—most of whom live in what you and I would consider abject poverty—who have never seen or entered such a shop. And this, this, is what all their work sustains! This lifestyle, for people like us! All the various brands of soft drinks in plastic bottles and all the pre-packaged lunch deals and confectionery in sealed bags and store-baked pastries—this is it, the culmination of all the labour in the world, all the burning of fossil fuels and all the back-breaking work on coffee farms and sugar plantations. All for this! This convenience shop! I felt dizzy thinking about it. I mean I really felt ill. It was as if I suddenly remembered that my life was all part of a television show—and every day people died making the show, were ground to death in the most horrific ways, children, women, and all so that I could choose from various lunch options, each packaged in multiple layers of single-use plastic. That was what they died for—that was the great experiment. I thought I would throw up. Of course, a feeling like that can’t last. Maybe for the rest of the day I feel bad, even for the rest of the week—so what? I still have to buy lunch. And in case you’re worrying about me, let me assure you, buy lunch I did.

You are confusing God with religion. It is like water. Water is water, whether you drink it from the tap, or you get it from a bottle. Sparkling or still, it is always water, irrespective of the brand or packaging. God is like water and religion is the brand or packaging.

Hard feelings rang my bell and then left me with a package filled with brand-spanking-new information about myself. This new information was always exactly what I needed to know about myself to take the next step in my life with confidence and creativity. It turned out that what I needed most was inside the one place I’d been running from my entire life: pain. Everything I needed to know next was inside the discomfort of now.

It means that, while our branded world can exploit the unmet need to be part of something larger than ourselves, it can’t fill it in any sustained way: you make a purchase to be part of a tribe, a big idea, a revolution, and it feels good for a moment, but the satisfaction wears off almost before you’ve thrown out the packaging for that new pair of sneakers, that latest model iPhone, or whatever the surrogate is. Then you have to find a way to fill the void again. It’s the perfect formula for endless consumption and perpetual self-commodification through social media, and it’s a disaster for the planet, which cannot sustain these levels of consumption.

Here’s what the moment of inspiration did. It assembled these cultural meanings in this particular package for this particular group at this particular cultural moment.

What is YOUR personal brand? How are you packaging your unique talents, style, personality and/or products to represent who you are, what you do, and how you show yourself to the world?

What is YOUR personal brand? How are you packaging your unique talents, style, personality and/or products to represent who you are, what you do, and how you show yourself to the world?

the ethical and political ideas of Locke, Rousseau and Jefferson. However, once the heretical scientific insights are translated into everyday technology, routine activities and economic structures, it will become increasingly difficult to sustain this double-game, and we – or our heirs – will probably require a brand-new package of religious beliefs and political institutions.

Seven pillars make or kill a brand,’ says Goenka. ‘Packaging, pricing, product, promotion, distribution, advertising, and margins to retailers. We ensure there is equal focus on all these aspects.

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.

We have plenty of matches in our house We keep them on hand always Currently our favourite brand Is Ohio Blue Tip Though we used to prefer Diamond Brand That was before we discovered Ohio Blue Tip matches They are excellently packaged Sturdy little boxes With dark and light blue and white labels With words lettered In the shape of a megaphone As if to say even louder to the world Here is the most beautiful match in the world It’s one-and-a-half-inch soft pine stem Capped by a grainy dark purple head So sober and furious and stubbornly ready To burst into flame Lighting, perhaps the cigarette of the woman you love For the first time And it was never really the same after that All this will we give you That is what you gave me I become the cigarette and you the match Or I the match and you the cigarette Blazing with kisses that smoulder towards heaven.

People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered must come from humble and approachable brands. People have no patience for fluff.

I turn off my cell and drive to the most anonymous place I could think of: Walmart. You'd be surprised at how much time you can spend wandering through the aisles looking at Corelle dinnerware with lemon and lime patterns and comparing the prices of generic vitamins to brand names. I fill up a car with things I do not need; dishtowel, a camping lantern and a bedazzler. Three Jim Carey DVDs packaged together for ten dollars, crest white strips. Then I abandon the cart somewhere in the fishing and hunting section and unfold a lawn chair. I sit down and try to read the latest People.

You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate marketing sacrifice. Federal Express was able to put the word overnight into the minds of its prospects because it sacrificed its product line and focused on overnight package delivery only. In a way, the law of leadership—it’s better to be first than to be better—enables the first brand or company to own a word in the mind of the prospect. But the word the leader owns is so simple that it’s invisible. The leader owns the word that stands for the category. For example, IBM owns computer. This is another way of saying that the brand becomes a generic name for the category. “We need an IBM machine.” Is there any doubt that a computer is being requested? You can also test the validity of a leadership claim by a word association test. If the given words are computer, copier, chocolate bar, and cola, the four most associated words are IBM, Xerox, Hershey’s, and Coke. An astute leader will go one step further to solidify its position. Heinz owns the word ketchup. But Heinz went on to isolate the most important ketchup attribute. “Slowest ketchup in the West” is how the company

If I ever have kids, this is what I'm going to do with them: I am going to give birth to them on foreign soil—preferably the soil of someplace like Oostende or Antwerp—destinations that have the allure of being obscure, freezing, and impossibly cultured. These are places in which people are casually trilingual and everyone knows how to make good coffee and gourmet dinners at home without having to shop for specific ingredients. Everyone has hip European sneakers that effortlessly look like the exact pair you've been searching for your whole life. Everything is sweetened with honey and even the generic-brand Q-tips are aesthetically packaged. People die from old age or crimes of passion or because they fall off glaciers. All the woman are either thin, thin and happy, fat and happy, or thin and miserable in a glamorous way. Somehow none of their Italian heels get caught in the fifteenth-century cobblestone. Ever.

Love Poem We have plenty of matches in our house We keep them on hand always Currently our favourite brand Is Ohio Blue Tip Though we used to prefer Diamond Brand That was before we discovered Ohio Blue Tip matches They are excellently packaged Sturdy little boxes With dark and light blue and white labels With words lettered In the shape of a megaphone As if to say even louder to the world Here is the most beautiful match in the world It’s one-and-a-half-inch soft pine stem Capped by a grainy dark purple head So sober and furious and stubbornly ready To burst into flame Lighting, perhaps the cigarette of the woman you love For the first time And it was never really the same after thatAll this will we give you That is what you gave me I become the cigarette and you the match Or I the match and you the cigarette Blazing with kisses that smoulder towards heaven.

The poetry of the new year is problematically punctual. An impeccable guest who arrives on time when you are running frantically behind schedule. Catching you precisely at that awkward stage of housecleaning when the contents of closet and cupboard are strewn across the room and there is no sensible place left to sit down. No, you haven’t had a chance to change the guest room towels, your clothes or your habits. It is at this stage that you begin to stammer out apologies and resolutions. The visitor fixes you with a gaze that breaks like dawn over your clutter and chagrin. 'What a beautiful life,' murmurs your guest, pressing an oddly shaped package into your hands. Gladness rises in the heart like a cloud of hummingbirds. Always the same, unpredictable, utterly original gift. You consider the paradox of that as you hold it between your palms. Like freshly kneaded dough: this brand new day.

Bottled water is another example. Free, high-quality water is available in much of the developed world. But the developed world is exactly where the majority of bottled water is consumed. In 2012, in the U.S. alone, we spent $11.8 billion dollars on bottled water. Because packaging is a fixed price and water is a low-priced com- modity, what exactly are we paying the rest of the money for? The answer is that much of the value is tied up in the brand, the idea, how it makes you feel, the creativity.

I thought of all the rest of the human population – most of whom live in what you and I would consider abject poverty – who have never seen or entered such a shop. And this, this, is what all their work sustains! This lifestyle, for people like us! All the various brands of soft drinks in plastic bottles and all the pre-packaged lunch deals and confectionery in sealed bags and store-baked pastries – this is it, the culmination of all the labour in the world, all the burning of fossil fuels and all the back-breaking work on coffee farms and sugar plantations. All for this! This convenience shop! I felt dizzy thinking about it. I mean I really felt ill. It was as if I suddenly remembered that my life was all part of a television show – and every day people died making the show, were ground to death in the most horrific ways, children, women, and all so that I could choose from various lunch options, each packaged in multiple layers of single-use plastic. That was what they died for – that was the great experiment.

But this was not a bailout. Greece was never bailed out. Nor were the rest of Europe’s swine—or PIIGS as Portugal, Ireland, Italy, Greece and Spain became collectively branded. Greece’s bailout, then Ireland’s, then Portugal’s, then Spain’s were rescue packages for, primarily, French and German banks. In bending its rules to rescue the PIIGS’s private banks (with the issue of the aforementioned IOUs), the ECB had given Chancellor Merkel and France’s President Nicolas Sarkozy some respite from having to go back to their parliaments for more taxpayers’ money for French and German bankers. But much more was now needed.

Sheepwalking I define “sheepwalking” as the outcome of hiring people who have been raised to be obedient and giving them a brain-dead job and enough fear to keep them in line. You’ve probably encountered someone who is sheepwalking. The TSA “screener” who forces a mom to drink from a bottle of breast milk because any other action is not in the manual. A “customer service” rep who will happily reread a company policy six or seven times but never stop to actually consider what the policy means. A marketing executive who buys millions of dollars’ worth of TV time even though she knows it’s not working—she does it because her boss told her to. It’s ironic but not surprising that in our age of increased reliance on new ideas, rapid change, and innovation, sheepwalking is actually on the rise. That’s because we can no longer rely on machines to do the brain-dead stuff. We’ve mechanized what we could mechanize. What’s left is to cost-reduce the manual labor that must be done by a human. So we write manuals and race to the bottom in our search for the cheapest possible labor. And it’s not surprising that when we go to hire that labor, we search for people who have already been trained to be sheepish. Training a student to be sheepish is a lot easier than the alternative. Teaching to the test, ensuring compliant behavior, and using fear as a motivator are the easiest and fastest ways to get a kid through school. So why does it surprise us that we graduate so many sheep? And graduate school? Since the stakes are higher (opportunity cost, tuition, and the job market), students fall back on what they’ve been taught. To be sheep. Well-educated, of course, but compliant nonetheless. And many organizations go out of their way to hire people that color inside the lines, that demonstrate consistency and compliance. And then they give these people jobs where they are managed via fear. Which leads to sheepwalking. (“I might get fired!”) The fault doesn’t lie with the employee, at least not at first. And of course, the pain is often shouldered by both the employee and the customer. Is it less efficient to pursue the alternative? What happens when you build an organization like W. L. Gore and Associates (makers of Gore-Tex) or the Acumen Fund? At first, it seems crazy. There’s too much overhead, there are too many cats to herd, there is too little predictability, and there is way too much noise. Then, over and over, we see something happen. When you hire amazing people and give them freedom, they do amazing stuff. And the sheepwalkers and their bosses just watch and shake their heads, certain that this is just an exception, and that it is way too risky for their industry or their customer base. I was at a Google conference last month, and I spent some time in a room filled with (pretty newly minted) Google sales reps. I talked to a few of them for a while about the state of the industry. And it broke my heart to discover that they were sheepwalking. Just like the receptionist at a company I visited a week later. She acknowledged that the front office is very slow, and that she just sits there, reading romance novels and waiting. And she’s been doing it for two years. Just like the MBA student I met yesterday who is taking a job at a major packaged-goods company…because they offered her a great salary and promised her a well-known brand. She’s going to stay “for just ten years, then have a baby and leave and start my own gig.…” She’ll get really good at running coupons in the Sunday paper, but not particularly good at solving new problems. What a waste. Step one is to give the problem a name. Done. Step two is for anyone who sees themselves in this mirror to realize that you can always stop. You can always claim the career you deserve merely by refusing to walk down the same path as everyone else just because everyone else is already doing it.

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising--the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last.

i was in the local shop today, getting something to eat for lunch, when suddenly i had the strangest sensation — a spontaneous awareness of the unlikeliness of this life. i mean, i thought if all the rest of the human population — most of whom live in what you and i would consider abject poverty — who have never seen or entered such a shop. and this, this, is what all their work sustains! this lifestyle, for people like us! all the various brands of soft drinks in plastic bottles and all the pre-packaged lunch deals and confectionery in sealed bags and store-baked pastries — this is it, the culmination of all the labour in the world, all the burning of fossil fuels and all the back-breaking and work on coffee farms and sugar plantations. all for this! this convenience shop! i felt dizzy thinking about it. i mean i really felt ill. it was as if i suddenly remembered that my life was all part of a television show — and every day people died making the show, we’re ground to death in the most horrific ways, children, women, and all so that i could choose from various lunch options, each packaged in multiple layers of single-use plastic. that was what they died for — that was the great experiment. i thought i would throw up. of course, a feeling like that can’t last. maybe for the rest of the day i feel bad, even for the rest of the week — so what? i still have to buy lunch. and in case you’re worrying about me, let me assure you, buy lunch i did.

fridge, a stove and a Bendix washing machine. For an extra 250 dollars you could have a car as well; the buyer of that package was all set for the future. The Levitts erected their first houses in a huge potato field in Hempstead, twenty miles from Manhattan, in 1946. Within two years the place had become a town in its own right. By July 1948, 180 houses were being manufactured every week, and just three years later 82,000 people were living on the old potato field in 17,000 prefab dwellings. Most of those drawn to the brand-new Levittown were GIs, each with a generous discharge payment in his pocket. The ads didn’t exaggerate; the instalment plan was generous: ‘Uncle Sam and the world’s largest builder have made it possible for you to live in a charming house in a delightful community

This lifestyle, for people like us! All the various brands of soft drinks in plastic bottles and all the pre-packaged lunch deals and confectionery in sealed bags and store-baked pastries—this is it, the culmination of all the labour in the world, all the burning of fossil fuels and all the back-breaking work on coffee farms and sugar plantations. All for this! This convenience shop! I felt dizzy thinking about it. I mean I really felt ill. It was as if I suddenly remembered that my life was all part of a television show—and every day people died making the show, were ground to death in the most horrific ways, children, women, and all so that I could choose from various lunch options, each packaged in multiple layers of single-use plastic. That was what they died for—that was the great experiment.

Though my mother and I hadn't parted on good terms, once a month, huge boxes would arrive, reminders I was never far from her mind. Sweet honey-puffed rice, twenty-four packs of individually wrapped seasoned seaweed, microwavable rice, shrimp crackers, boxes of Pepero, and cups of Shin ramen I would subsist on for weeks on end in an effort to avoid the dining hall. She sent clothing steamers, lint rollers, BB creams, packages of socks. A new "this is nice brand" skirt she'd found on sale at T.J. Maxx. The cowboy boots arrived in one of these packages after my parents had vacationed in Mexico. When I slipped them on I discovered they'd already been broken in. My mother had worn them around the house for a week, smoothing the hard edges in two pairs of socks for an hour every day, molding the flat sole with the bottom of her feet, wearing in the stiffness, breaking the tough leather to spare me all discomfort.

FETTUCCINI “PORCINI” (Australian Fettuccini) Trudi’s 1st Note: We just returned from a trip to Australia. This is my version of a recipe we experienced in Sydney. It’s easy to make and a wonderful flavor. For the Pasta: Prepare a package of your favorite brand fettuccini pasta as instructed on the package. Use the size that serves 4. When the pasta is cooked, drain it, give it a stir to keep it from sticking together, cover it loosely with foil and set it aside on a cold burner to wait for its yummy sauce. For the Sauce: ¼ pound bacon (regular sliced, not thick) ½ pound (8 ounces) fresh mushrooms sliced, or chopped ½ cup chopped onions (regular yellow onions or green onions—if you use green onions, you can use up to 2 inches of the stem) 4-inch square of fresh salmon filet 15-ounce (approximate—if it’s a bit more, that’s okay) jar of prepared Alfredo sauce Pan fry the bacon until it’s crispy and lift it out of the fat with a slotted spoon to drain it on paper towels. Use the remaining bacon fat in the pan to fry the mushrooms until they are very well done. Add the onions to the pan and continue to fry until the onions are translucent and fully cooked. Cut the raw salmon into cubes and add it to the pan. Fry it until the salmon is fully cooked. Add the drained bacon pieces to the pan and add the Alfredo sauce. Stir everything together until it’s well-combined and heated through. Arrange the pasta you’ve cooked on 4 plates. Ladle the delicious mixture in the frying pan over the pasta and serve to rave reviews! Trudi’s 2nd Note: The porcini is in quotes because I’m sure the restaurant used them, but regular mushrooms work just as well and are easier on the budget. Fresh salmon works great but since it sort of falls apart in the cooking anyway, you probably could use canned or packaged salmon and get the same results. If you prefer, you could also use packaged Alfredo sauce mix and prepare it yourself.

The right Brand Promise isn’t always obvious. Naomi Simson — founder of one of the fastest-growing companies in Australia, RedBalloon — was sure she knew what to promise customers who want to give experiences such as hot air balloon rides as gifts, rather than flowers and chocolates. Her promises included an easy-to-use website for choosing one of over 2,000 experiences; recognizable packaging and branding (think Tiffany blue, only in red); and onsite support. It wasn’t until a friend and client mentioned that she was using the website as a source of ideas — but buying the experiences directly from the vendors — that Simson had an “Aha!” moment. She realized that other customers might be doing the same thing, assuming that RedBalloon must be marking up the price of the experiences to cover the costs of the website, packaging, and onsite support. To grow the business, she promised customers they would pay no more for the experiences they bought through RedBalloon than for those purchased directly from the suppliers; otherwise, customers would get 100% of their fee refunded. The company calls this promise, which is technically a pricing guarantee, a “100% Pleasure Guarantee,” to fit its brand.

It's funny, you know. We're free. We make choices. We weigh things in our minds, consider everything carefully, use all the tools of logic and education. And in the end, what we mostly do is what we have no choice but to do. Makes you think, why bother? But you bother because you do, that's why. Because you're a DNA-brand computer running Childhood 1.0 software. They update the software but the changes are always just around the edges. You have the brain you have, the intelligence, the talents, the strengths and weaknesses you have, from the moment they take you out of the box and throw away the Styrofoam padding. But you have the fears you picked up along the way. The terrors of age four or six or eight are never suspended, just layered over. The dread I'd felt so recently, a dread that should be so much greater because the facts had been so much more horrible, still could not diminish the impact of memories that had been laid down long years before. It's that way all through life, I guess. I have a relative who says she still gets depressed every September because in the back of her mind it's time for school to start again. She's my great-aunt. The woman is sixty-seven and still bumming over the first day of school five-plus decades ago. It's sad in a way because the pleasures of life get old and dated fast. The teenage me doesn't get the jolt the six-year-old me got from a package of Pop Rocks. The me I've become doesn't rush at the memories of the day I skated down a parking ramp however many years ago. Pleasure fades, gets old, gets thrown out with last year's fad. Fear, guilt, all that stuff stays fresh. Maybe that's why people get so enraged when someone does something to a kid. Hurt a kid and he hurts forever. Maybe an adult can shake it off. Maybe. But with a kid, you hurt them and it turns them, shapes them, becomes part of the deep, underlying software of their lives. No delete. I don't know. I don't know much. I feel like I know less all the time. Rate I'm going, by the time I'm twenty-one I won't know a damned thing. But still I was me. Had no choice, I guess. I don't know, maybe that's bull and I was just feeling sorry for myself. But, bottom line, I dried my eyes, and I pushed my dirty, greasy hair back off my face, and I started off down the road again because whatever I was, whoever I was, however messed up I might be, I wasn't leaving April behind. Maybe it was all an act programmed into me from the get-go, or maybe it grew up out of some deep-buried fear, I mean maybe at some level I was really just as pathetic as Senna thought I was. Maybe I was a fake. Whatever. Didn't matter. I was going back to the damned dragon, and then I was getting April out, and everything and everyone else could go screw themselves. One good thing: For now at least, I was done being scared.

Furthermore, it is not the people or the citizens who decide on what to vote, on which political program, at what time, and so on. It is the oligarchs and the oligarchic system that decide on this and that submit their choice to the vote of the electorate (in certain very specific cases). One could legitimately wonder, for instance, why there are not more referendums, and in particular referendums of popular initiative, in “democracy.” Cornelius Castoriadis perfectly described this state of affairs when he wrote: “The election is rigged, not because the ballot boxes are being stuffed, but because the options are determined in advance. They are told, ‘vote for or against the Maastricht Treaty,’ for example. But who made the Maastricht Treaty? It isn’t us.” It would thus be naive to believe that elections reflect public opinion or even the preferences of the electorate. For these oligarchic principles dominate our societies to such an extent that the nature of the choice is decided in advance. In the case of elections, it is the powerful media apparatus—financed in the United States by private interests, big business, and the bureaucratic machinery of party politics—that presents to the electorate the choices to be made, the viable candidates, the major themes to be debated, the range of possible positions, the questions to be raised and pondered, the statistical tendencies of “public opinion,” the viewpoint of experts, and the positions taken by the most prominent politicians. What we call political debate and public space (which is properly speaking a space of publicity) are formatted to such an extent that we are encouraged to make binary choices without ever asking ourselves genuine questions: we must be either for or against a particular political star, a specific publicity campaign, such or such “societal problem.” “One of the many reasons why it is laughable to speak of ‘democracy’ in Western societies today,” asserts Castoriadis, “is because the ‘public’ sphere is in fact private—be it in France, the United States, or England.”The market of ideas is saturated, and the political consumer is asked to passively choose a product that is already on the shelves. This is despite the fact that the contents of the products are often more or less identical, conjuring up in many ways the difference that exists between a brand-name product on the right, with the shiny packaging of the tried-and-true, and a generic product on the left, that aspires to be more amenable to the people. “Free elections do not necessarily express ‘the will of the people,’ ” Erich Fromm judiciously wrote. “If a highly advertised brand of toothpaste is used by the majority of the people because of some fantastic claims it makes in its propaganda, nobody with any sense would say that people have ‘made a decision’ in favor of the toothpaste. All that could be claimed is that the propaganda was sufficiently effective to coax millions of people into believing its claims.

In Andhra, farmers fear Naidu’s land pool will sink their fortunes Prasad Nichenametla,Hindustan Times | 480 words The state festival tag added colour to Sankranti in Andhra Pradesh this time. But the hue of happiness was missing in 29 villages along river Krishna in Guntur district. The villagers knew it was their last Sankranti, a harvest festival celebrated to seek agricultural prosperity. For in two months, more than 30,000 acres of fertile farmland would be acquired for a brand new capital planned in collaboration with Singapore. The Nara Chandrababu Naidu government went about the capital project by setting aside the Centre’s land acquisition act and drawing up a compensation package for land-owning and tenant farmers and labourers. Many are opposed to it, and are not keen on snapping their centuries-old bond with their land and livelihood. In Penumaka village, Nageshwara Rao, 50, fears the future as he does not possess a tenancy certificate that could have brought some relief under the compensation package. “The entire village is against land-pooling but we hear the government is adamant,” Rao says, referring to municipal minister P Narayana’s alleged assertion that land would be taken with or without the farmers’ consent. Narayana is supervising the land-pooling process. “Naidu says he would give us Rs 50,000 per year in lieu of annual crops. We earn that much in a month here,” villager Meka Koti Reddy says. To drive home the point, locals in Undavalli village nearby have put up a board asking officials to keep off their lands that produce three crops a year. Unlike other parts of Andhra Pradesh, the water-rich land here is highly productive yielding 200 varieties of crops. Some farmers are also suspicious about the compensation because Naidu is yet to deliver on the loan-waiver promise. They are now weighing legal options besides seeking Prime Minister Narendra Modi’s intervention to retain their land. While the villagers opposing land-pooling are allegedly being backed by Jaganmohan Reddy’s YSR Congress Party, those belonging to the Kamma community — the support base for Naidu’s Telugu Desam Party — are said to be cooperative.  It is also believed that Naidu chose this location over others suggested by experts to primarily benefit the Kamma industrialists who own large swathes of land in Krishna and Guntur districts. But even the pro-project villagers cannot help feel insecure. “We are clueless about where our developed area would be. What if the project is not executed within Naidu’s tenure? Is there a legal recourse?” Idupulapati Rambabu of Mandadam says. This is despite Naidu’s assurance on January 1 at nearby Thulluru, where he launched the land-pooling process, asking farmers to give land without any apprehension. He said the deal in its present form would make them richer than him in a decade. “We are not building a mere city but a hub of economic activity loaded with superior infrastructure that is aimed at generating wealth. This would be a win-win situation for all,” Naidu tells HT. As of now, villages like Nelapadu struggling with low soil fertility seem to be winning from the package.

Today I had a lively discussion with a merchant in Fez with a view to finding out what the Moors think of European civilization.... He was a fine man, about forty years old, with an honest and serious face, who had made business visits to the most important cities in Western Europe and had lived for a long time in Tangier, where he learnt Spanish.... I asked him therefore what kind of impression the large cities of Europe had made on him.... He looked hard at me and answered coldly: “Large streets, fine shops, beautiful palaces, good workshops, everything clean.” He gave the impression that with these words, he had mentioned everything in our countries that was worthy of praise. “Have you not found anything else in Europe that is beautiful and good?” I asked. He looked at me questioningly. “Is it possible,” I went on, “that an intelligent man like you, who has visited several countries so marvelously superior to your own can speak about them without astonishment, or at least without the emotion of a country boy who has seen the pasha’s palace? What can you possibly admire in the world? What sort of people are you? Who can possibly understand you?” “Perdone Usted”, he answered coldly, “it is for me to say that I cannot understand you. I have told you all the things which I consider to be better in Europe. What more can I say? Have I to say something that I do not believe to be true? I repeat that your streets are larger than ours, your shops finer, that you have workshops such as we do not have, and also rich palaces. That is all. I can only add one more thing: that you know more than we do, because you have many books, and read more.” I became impatient. “Do not lose patience, Caballero,” he said, “let us speak together calmly. Is not a man’s first duty honesty? Is it not honesty more than anything else that makes a man worthy of respect, and one country superior to another? Very well, then. As far as honesty is concerned, your countries are certainly not better than ours. That much I can say right away.” “Gently, gently!” I said, “Tell me first what you mean by honesty!” “Honesty in business, Caballero. The Moors, for example, sometimes cheat the Europeans in trade, but you Europeans cheat the Moors much more often.” “There must be a few cases,” I replied, in order to say something. “Casos raros?” he exclaimed angrily. “It happens every day! Proof: I go to Marseilles. I buy cotton. I choose a particular thread, give the exact reference number and brand-name, as well as the amount required. I ask for it to be sent, I pay, and I return home. Back in Morocco, I receive the cotton. I open the consignment, and take a look. I find the same number, the same brand-name, and a thread that is of one third the thickness! This is anything but good, and I lose thousands of francs! I rush to the consulate, but in vain. Another case: A merchant from Fez places an order in Europe for blue cloth, so many pieces, of such and such a length and breadth. He pays for it when the bargain is made. In due course he receives the cloth, opens the package, and checks the measurements. The first pieces are all right, those underneath are shorter, and those lowest down are half a meter too short! The cloth cannot be used for cloaks, and the merchant is ruined. . . . And so on and so on!

Cheesy Spicy Corn Muffins This recipe is from Danielle Watson. She argued that it really isn’t a recipe since it’s not made from scratch, but we told her that didn’t matter.   1 package corn muffin mix, enough to make 12 muffins 4-ounce can well-drained diced green chilies (Danielle uses Ortega brand) ½ cup finely shredded sharp cheddar cheese (or Monterey Jack)   Preheat oven according to the directions on the corn muffin package. Prepare the corn muffin mix according to package directions. Add the green chilies and the shredded cheese, and stir well. Line muffin pans with a double layer of cupcake papers and spray the inside with Pam. Spoon the batter into the cupcake papers. Bake according to corn muffin package directions. Danielle says to tell you that if you have visiting relatives who don’t like any spice at all, you can substitute a half can of well-drained whole-kernel corn for the peppers. Yield: Whatever it says on the package and a little more.

Love Poem We have plenty of matches in our house We keep them on hand always Currently our favourite brand Is Ohio Blue Tip Though we used to prefer Diamond Brand That was before we discovered Ohio Blue Tip matches They are excellently packaged Sturdy little boxes With dark and light blue and white labels With words lettered In the shape of a megaphone As if to say even louder to the world Here is the most beautiful match in the world It’s one-and-a-half-inch soft pine stem Capped by a grainy dark purple head So sober and furious and stubbornly ready To burst into flame Lighting, perhaps the cigarette of the woman you love For the first time And it was never really the same after that All this will we give you That is what you gave me I become the cigarette and you the match Or I the match and you the cigarette Blazing with kisses that smoulder towards heaven

These two trends - the decline of communal institutions and the expansion of corporate brands in our culture - have an inverse, seesaw-like relationship to one another over the decades: as the influence of those institutions that provided us with that essential sense of belonging went down, the power of commercial brands went up. I've always taken solace in this dynamic. It means that while our branded world can exploit the unmet need to be part of something larger than ourselves, it can't fill it in any sustained way: you make a purchase to be part of a tribe, a big idea, a revolution, and it feels good for a moment, but the satisfaction wears off almost before you've thrown out the packaging for that new pair of sneakers, that latest model iPhone, or whatever the surrogate is. Then you have to find a way to fulfill the void again. It's the perfect formula for endless consumption and perpetual self-commodification through social media, and it's a disaster for the planet, which cannot sustain these levels of consumption. But it's always worth remembering: at the heart of this cycle is that very powerful force - the human longing for community and connection, which simply refuses to die., And that means there is still hope: if we rebuild communities and begin to derive more meaning and a sense of the good life from them, many of us are going to be less susceptible to the siren song of mindless consumerism.

Norwegian fjords As amazing as it might sound, you can travel the Norwegian coast, viewing astounding scenery, all on public transport – it simply takes planning. By flying into Bergen – an airport bus will take you downtown – you can start a journey that will take you as far as the Arctic Circle. Trains, ferries and buses connect most Norwegian towns and villages. In fact, Norway has one of the best public transport systems in the world. It will take preparation, and it won’t be cheap, although there are bus, train and ferry passes on offer to tourists – usually for packages of five days or ten. Norwegians are polite and some may consider the natives to be a little cold, but they will never harass you or overwhelm you with questions. You will be able to dine alone without a curious stare in your direction. Downside: The ferries can face some wild weather, stick to land transport if you are likely to suffer from seasickness. To read: Norway is famous for its Nordic Noir brand of crime fiction. King here is Jo Nesbo but other great Norwegian crime writers are Anne Holt and Karin Fossum.

There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).

Segmentation of usage occasion can be used within the same brand via differentiated packaging formats. Coca-Cola

PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth in packaged foods, cosmetics and home care. Its share of global FMCG sales is approaching 20%, and its growth rate has surpassed that of manufacturers’ brands in 9 of the last 10 years (

For example, a supermarket may sell a branded version of a commodity like milk at a 2–3% margin but, by buying competitively and minimising packaging and marketing costs, could offer lower prices for generic milk and make margins five times higher.

They were both deciding not to be what others wanted them to be but to brand themselves for the world to see. To do their own packaging, so to speak, and to direct their powers to their specific target audiences.

Create your own personal brand to stand apart from the crowd. Package your unique talents, style, personality, and products. Show and tell who you are and what you do—to the world.

The plan was to remake Oil of Olay—its brand, its business model, its package and product, its value proposition, and even its name.

That night, they sat around the hotel room with a bottle of tequila and some salt and limes and talked about names for the new real estate company. A few ideas sprang up right away but got rejected just as fast. A half bottle of tequila later, the name "Real Estate Maximums Incorporated" was tossed around as a possibility. Nobody spoke for a moment because everyone liked it. Maximums meant that everyone would get the most out of the relationship-real estate agents and customers alike. The name did a good job of communicating the everybody wins principle at the heart of the endeavor. But after a few more minutes, they realized it didn't quite work. It wasn't snappy enough for a good brand name, and it was too long to fit on a real estate sign. More tequila got poured. No one could come up with another name that felt as on-target as Real Estate Maximums. Someone suggested shortening it to R. E. Max. That made it snappier and appealing in a brand name sense; but when you wrote it out, it looked too much like a real person's name. You could imagine junk mail arriving at the office in care of Mr. and Mrs. R. E. Max. Collins pointed out that Exxon had formed only a few years before, and the X with a slash through it looked very smart. So Liniger took out the dots and tried a slash through the middle of the word and then capitalized all the letters. They looked at the pad of paper and saw: RE/MAX. A silence came over them, followed by a few backslaps and cheers. Everything about the word looked exactly right, as though they were talking about an established global company. Now, what about colors? They were on a roll. Now was no time to stop. A few more shots of tequila went around while they debated the right look for the new RE/MAX. It didn't take long to figure it out: Everyone in the room was a Vietnam vet and patriotic to the core. The colors, of course, had to be red, white, and blue. When they considered the whole package, they knew they had it. And that's how the idea for the distinctive RE/MAX brand was hatched. Considering the time and resources that get poured into brand development today, their methods might seem unorthodox if admirably effective. No money was spent on advertising agencies, market research, or trademark protection. The only investment was a decent bottle of tequila; the only focus group, a bunch of guys sitting around a room having a good laugh.

From the moment Seadon set foot on this earth, we set our intention to build a sustainable outdoor brand and product experience that echoed the environment. One that worked with nature, not against it. All Seadon fabrics, materials and packaging are made from recycled resources to limit our - and your - environmental footprint. Operating as an official Climate Neutral company with WRAP compliance, we're all for being human-kind so nature's not left behind. We specialize entirely in men's and women's sustainable clothing that's ethical and 100% eco-friendly. From hiking pants to sustainable t-shirts to tote bags and more, we're committed wholeheartedly to our customers as well as our beautiful planet.

That evening, after the show wrapped up, she needed to drop off her perfumes at a shop in Flatiron, so I decided to walk with her to the train. We decided to keep walking, summer lingered in the air, and we talked about everything—the Middle Eastern–Arab–South Asian–Muslim milieus that inspired us, how the first perfumer in the world was a woman in the Middle East, Tapputi, a chemist in Babylonian Mesopotamia, how the erasure of these histories from the dominant culture valued the noses of white men, how we faced snobbery and struggled to make the outsides of our brands, the packaging, match the quality of our scents, with money we hadn’t inherited.

As he listened about the paint in the tube, Dr. Sheffield wondered if toothpaste could be put in such a tube. At that time, a family had a jar of toothpaste, and, when ready to brush their teeth, each person would moisten the brush bristles, dip the brush into the jar, and remove a small glob of toothpaste. Dr. Sheffield believed this was unsanitary. Dr. Sheffield had his own brand of toothpaste, Créme Dentifrice, so he decided to market it in tubes. People liked the idea, and soon Colgate, a leading national toothpaste brand, was using the packaging technique as well. The first tubes were metal, but, when there was a metal shortage in the 1940s because of World War II, the tubes began to be made with plastic as well, and, in recent days, they are made completely of plastic. Also, caps used to unscrew, but many are now flip-top so that the cap does not roll away. Dentists recommend you use this product three times a day, so you have likely seen this accidental discovery . . . the toothpaste tube.

when I got out of the shower that night and found something in the team’s colors wrapped in clear plastic on my bed, I stared at it. And when I ripped off the packaging and shook it out to see that it was a brand-new Three Hundreds jersey with GRAVES written on the back, I smiled so hard my cheeks hurt.

Furthermore, it is not the people or the citizens who decide on what to vote, on which political program, at what time, and so on. It is the oligarchs and the oligarchic system that decide on this and that submit their choice to the vote of the electorate (in certain very specific cases). One could legitimately wonder, for instance, why there are not more referendums, and in particular referendums of popular initiative, in “democracy.” Cornelius Castoriadis perfectly described this state of affairs when he wrote: “The election is rigged, not because the ballot boxes are being stuffed, but because the options are determined in advance. They are told, ‘vote for or against the Maastricht Treaty,’ for example. But who made the Maastricht Treaty? It isn’t us.”127 It would thus be naive to believe that elections reflect public opinion or even the preferences of the electorate. For these oligarchic principles dominate our societies to such an extent that the nature of the choice is decided in advance. In the case of elections, it is the powerful media apparatus—financed in the United States by private interests, big business, and the bureaucratic machinery of party politics—that presents to the electorate the choices to be made, the viable candidates, the major themes to be debated, the range of possible positions, the questions to be raised and pondered, the statistical tendencies of “public opinion,” the viewpoint of experts, and the positions taken by the most prominent politicians. What we call political debate and public space (which is properly speaking a space of publicity) are formatted to such an extent that we are encouraged to make binary choices without ever asking ourselves genuine questions: we must be either for or against a particular political star, a specific publicity campaign, such or such “societal problem.” “One of the many reasons why it is laughable to speak of ‘democracy’ in Western societies today,” asserts Castoriadis, “is because the ‘public’ sphere is in fact private—be it in France, the United States, or England.”The market of ideas is saturated, and the political consumer is asked to passively choose a product that is already on the shelves. This is despite the fact that the contents of the products are often more or less identical, conjuring up in many ways the difference that exists between a brand-name product on the right, with the shiny packaging of the tried-and-true, and a generic product on the left, that aspires to be more amenable to the people. “Free elections do not necessarily express ‘the will of the people,’ ” Erich Fromm judiciously wrote. “If a highly advertised brand of toothpaste is used by the majority of the people because of some fantastic claims it makes in its propaganda, nobody with any sense would say that people have ‘made a decision’ in favor of the toothpaste. All that could be claimed is that the propaganda was sufficiently effective to coax millions of people into believing its claims.

The company claimed to have interviewed some 2,210 “experts,” of whom it said 1,184 were exclusive Luckies smokers. Of these, federal investigators tracked down 440 and discovered that more than 100 denied smoking Luckies exclusively, 50 did not smoke at all, and some smoked other brands exclusively, some did not recall having ever been interviewed on the subject by American Tobacco, and some had no connection with the tobacco industry. Such details aside, the campaign and the company’s new media-buying strategy were hugely successful, and by 1941 Lucky Strike would narrowly reclaim the market share lead from Camel and widen it dramatically in ensuing years. “He was a dictator, of course,” Pat Weaver recalled of the newly triumphant George Hill of this period, but now he invited the input of others. “His strength,” said Weaver, “was his tremendous conviction about the importance of the business he was in. His weakness was tunnel vision—he was really obsessed with Lucky Strike, I’m afraid.” But not to such a degree that he failed to recognize the danger of his company’s dependence on a single brand amid the vicissitudes of a fickle marketplace. “One day, I came into his office,” Weaver remembered, “and I said, ‘Mr. Hill, I have a good idea.’ He said, ‘Great, what is it?’—he loved ideas.” Weaver’s was a not entirely harebrained scheme to get around the federal excise tax of six cents per pack of twenty cigarettes by putting out a brand in which each smoke was twice the normal length and the package would include a razor blade for slicing each one in two, thereby saving the customer the equivalent of three cents a pack. Hill listened and nodded,

Unlike those corporations that focused on building a particular brand (e.g. Coca-Cola or Marlboro), or companies that created a wholly new sector by means of some invention (e.g. Edison with the light bulb, Microsoft with its Windows software, Sony with the Walkman, or Apple with the iPod/iPhone/iTunes package), Walmart did something no one had ever thought of before: it packaged a new ideology of cheapness into a brand that was meant to appeal to the financially stressed American working and lower-middle classes.

When Derek Sivers first built his business CDbaby.com, he set up a standard confirmation email to let customers know their order had been shipped. After a few months, Derek felt that this email wasn’t aligned with his mission—to make people smile. So he sat down and wrote a better one. Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed on a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th. I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!! —Derek Sivers, Anything You Want The result wasn’t just delighted customers. That one email brought thousands of new customers to CD Baby. The people who got it couldn’t help sharing it with their friends. Try Googling “private CD Baby jet”; you’ll find over 900,000 search results to date. Derek’s email has been cited by business blogs the world over as an example of how to authentically put your words to work for your business.

The Bancroft Peach Bellini 2 ripe peaches, seeded and diced 1 tablespoon freshly squeezed lemon juice 1 teaspoon sugar 1 bottle chilled Prosecco sparkling wine Directions Place the peaches, lemon juice, and sugar in the bowl of a food processor fitted with a steel blade and process until smooth. Press the mixture through a sieve, and discard the peach solids in the sieve. Place two tablespoons of the peach puree into each champagne glass and fill with cold Prosecco. Serve immediately. Hawaiian BBQ Short Ribs 1 package pork spare ribs 4 tablespoons of your favorite brand of dry rib rub 1 cup light brown sugar 2 cups Welch’s Essentials Orange, Pineapple, Apple Juice Cocktail 1 16-ounce can chunked pineapple, with its juice 4 tablespoons light yellow mustard 1 cup Hawaiian BBQ sauce Directions Sprinkle both sides of the spare ribs with dry rib rub and light brown sugar.

In addition to the exterior packaging, don’t forget the items that go inside of the package, such as hang tags, free stickers, posters, postcards and other freebies. You can get stickers printed for a low cost at 123stickers.com. For postcards and any other printing, we recommend NextDayFlyers.com. You can also make hang tags yourself by printing them as business card and punching ⅛” holes into them (then attach them to your products using a tagging gun). Use your creativity to come up with additional affordable packaging ideas.

In the late 1990s, Parachute was the market leader with more than 50 per cent market share. Fresh from its success in taking market share in toothpaste away from Colgate using Pepsodent, HUL entered the coconut oil category to take on Marico. Dadiseth, the then chairman of HUL, had warned Mariwala to sell Marico to HUL or face dire consequences. Mariwala decided to take on the challenge. Even the capital markets believed that Marico stood no chance against the might of HUL which resulted in Marico’s price-to-earnings ratio dipping to as low as 7x, as against 13x during its listing in 1996. As part of its plans to take on Marico, HUL relaunched Nihar in 1998, acquired Cococare from Redcon and positioned both brands as price challengers to Parachute. In addition, HUL also increased advertising and promotion spends for its brands. In one quarter in FY2000, HUL’s advertising and promotional (A&P) spend on coconut oil alone was an amount which was almost equivalent to Marico’s full year A&P budget (around Rs 30 crore). As Milind Sarwate, former CFO of Marico, recalls, ‘Marico’s response was typically entrepreneurial and desi. We quickly realized that we have our key resource engine under threat. So, we re-prioritized and focused entirely on Parachute. We gave the project a war flavour. For example, the business conference on this issue saw Mariconians dressed as soldiers. The project was called operation Parachute ki Kasam. The leadership galvanized the whole team. It was exhilarating as the team realized the gravity of the situation and sprang into action. We were able to recover lost ground and turn the tables, so much so that eventually Marico acquired the aggressor brand, Nihar.’ Marico retaliated by relaunching Parachute: (a) with a new packaging; (b) with a new tag line highlighting its purity (Shuddhata ki Seal—or the seal of purity); (c) by widening its distribution; and (d) by launching an internal sales force initiative. Within twelve months, Parachute regained its lost share, thus limiting HUL’s growth. Despite several relaunches, Nihar failed against Parachute. Eventually, HUL dropped the brand Nihar off its power brand list before selling it off to Marico in 2006. Since then, Parachute has been the undisputed leader in the coconut oil category. This leadership has ensured that when one visits the hair oil section in a retail store, about 80 per cent of the shelves are occupied by Marico-branded hair oil.

To win with Olay in mass, the company had to bridge the mass and prestige markets, creating what it would come to call a masstige category. Olay needed to shift the perception of beauty care in the mass channel, selling higher-end, more prestigious products in a traditionally high-volume environment. It needed to attract consumers from both the mass and the prestige channels. To do so, the product itself was only a part of the battle; Olay also needed to shift consumer perception of the brand and channel through its positioning, packaging, pricing, and promotions.

Quick! What aisle are the douches in? I've got three bitches at the beach cottage and they all stick to high heaven."... "You do carry Massengill, don't you? That's the best brand, according to my research." "Ah..." What kind of man researches douches? A man who goes to bed with three women... "Would you mind checking your inventory in the back? I'll need more." "I'm not allowed to leave the register, but I'll be happy to page our stock boy." Douche-man grunted and flipped the package around. "It's gonna take at least two boxes for Loa. She's big. Got wide hips. Skinny legs, though. Kinda like a twenty-gallon tank on toothpicks.

I have a digital books reading brand which help the audience to read books online for free.

Real excellence can come in odd packaging. Nassim Nicholas Taleb applies this rule to choosing a doctor: you don’t want the smooth, silver-haired patrician who looks straight out of central casting – you want his slightly overweight, less patrician but equally senior colleague in the ill-fitting suit. The former has become successful partly as a result of his appearance, the latter despite it.

will probably require a brand-new package of religious beliefs and political institutions.

BARTON CENTRE, 912, 9th Floor, Mahatma Gandhi Rd, Bengaluru, Karnataka - 560 001 Phone Number +91 8884400919 Searching for an ideal escape Dubai Tour Package From Bangalore? SurfNxt presents a selective Dubai Visit Bundle from Bangalore that guarantees a remarkable mix of current wonders, rich culture, and top notch extravagance. Whether you're an experience searcher, shopaholic, or somebody who loves to investigate engineering ponders, this bundle takes special care of a wide range of explorers. Here is a nitty gritty outline of what you can anticipate from the SurfNxt Dubai Visit Bundle. Why Pick Dubai? Dubai is a city that never disappoints. Well known for its dazzling high rises, similar to the famous Burj Khalifa, perfect sea shores, extravagance shopping centers, and social legacy, Dubai offers something for each explorer. From energizing desert safaris to dynamic souks, the city is a mother lode of encounters. For those going from Bangalore, the charm of Dubai's extravagance, matched with the comfort of very much arranged travel, makes it a famous objective for a speedy global occasion. Features of the SurfNxt Dubai Visit Bundle Dubai Tour Package From Bangalore Partake in a consistent involvement in non-stop departures from Kempegowda Global Air terminal, Bangalore to Dubai Worldwide Air terminal. Contingent upon your inclinations, SurfNxt offers both spending plan and premium aircraft choices. Bother free air terminal exchanges to and from your lodging in Dubai are incorporated. Extravagant Convenience Remain in 4 or 5-star lodgings, situated in prime areas of Dubai, offering extravagance and solace. You can pick between facilities that give perspectives on the famous city horizon or the quiet Bedouin Bay. Day to day breakfast and choices for full-board feasts are accessible relying upon the bundle you pick. Directed City Visits Investigate the core of Dubai with a directed visit that incorporates visits to significant milestones like: Burj Khalifa: The tallest structure on the planet offers amazing perspectives from its perception deck. Palm Jumeirah: A man-made wonder, known for its extravagant lodgings and resorts, including the popular Atlantis. Dubai Marina: Experience the waterfront and partake in a yacht journey or a stroll along the marina promenade. Dubai Shopping center: One of the world's biggest shopping centers, home to incalculable brands, an ice skating arena, an aquarium, and that's just the beginning. Desert Safari Experience The Dubai Desert Safari is a must-do! Experience an elating 4x4 rise slamming ride, camel riding, sandboarding, and witness an entrancing desert dusk. The night closes with a conventional bar-b-que supper, alongside live hip twirl and Tanoura shows at a Bedouin-style camp. Dhow Voyage on Dubai Rivulet or Marina Partake in a serene night on a customary Dhow voyage while coasting through the quiet waters of Dubai River or the cutting edge Dubai Marina. Appreciate installed diversion, a rich supper, and shocking perspectives on the enlightened city horizon. Shopping Party Dubai is a customer's heaven! The bundle incorporates visits to the most famous shopping objections: Gold Souk: A conventional market known for its choice gold and gems assortments. The Dubai Shopping center: Shop from top extravagance brands, enjoy top notch food, and appreciate diversion choices. Shopping center of the Emirates: Well known for Ski Dubai, it offers extravagance retail encounters and that's just the beginning. Discretionary Exercises SurfNxt offers discretionary visits and exercises for voyagers searching for additional remarkable encounters, for example, A roadtrip to Abu Dhabi: Investigate the Sheik Zayed Excellent Mosque, Ferrari World, and Louver Abu Dhabi. Aquaventure Waterpark at Atlantis the Palm. Helicopter Visit: Get an airborne perspective on Dubai's horizon. Visa and Protec

You want booked a taxi in Haridwar so your needs end here. We offer you Haridwar Taxi services with vary reasonable rates and comforts driving. If you plan out Haridwar to outstation just give us a call we reserve you Taxi and will send your position. We as a brand commit the consistency, regularity and excellence of service for our respected clientele. We have our own fleet of latest models both AC and Non AC that also at very sensible rates. Haridwar Taxi services provides Haridwar Airport Pick and Drop, Haridwar to Mussoorie Pick and Drop, Mussoorie Tour Packages, Haridwar to Delhi Pick and Drop, Haridwar to Chandigarh Pick and Drop, Haridwar Local Sightseeing. We are able to cater to all your transport supplies. We have trained drivers to make sure travel safety and relaxed trip. Our drivers & guides are skilled to take care of all your provisions during the journey. Haridwar Taxi services additionally provides services like Haridwar Taxi, Haridwar Taxi service, Taxi in Haridwar, Haridwar Taxi booking, Haridwar taxi, taxi in Haridwar, Taxi service Haridwar, Haridwar Taxis and Taxi rent in Haridwar. Haridwar Taxi service is been committed to maintain the top moral values within the travel business. Taxi is that the smarter thanks to travel as Taxi ability allows you to travel where anytime with none trouble in your journey. Our aim is to supply on time and specialized Taxi service in Haridwar and become the foremost wonderful Taxi provider in Haridwar. You’ll book your Taxi on-line or by phone, in instrumentation you want divergent deluxe or luxury taxi do write us mail in order that we are able to provide your our best quotes. #HaridwarTaxi #HaridwarTaxiservices #TaxiinHaridwar #HaridwarTaxibooking call: 9720678777, 9720563777

Don't keep those big ideas boxed in. Packwire gives your brand messaging the front-and-center treatment it deserves. Move from concept to colorful custom packaging with just a few finger taps. We accommodate everyone from startups to big retailers and fulfill orders of as little as 10 custom boxes. Whatever the quantity, we've got you covered. Go beyond the box. Fully customizable, our packaging services let you create your own design without all the techy prerequisites. Showcase your business's creativity with branded mailers, folding cartons, shipping boxes and gift boxes. Our DIY approach lets you run wild throughout the full creative process.

Almost all cigarette smokers, for instance, have a favorite brand and insist that they cannot be satisfied by any other brand. When blindfolded, however, they cannot distinguish this favorite brand from any other brand. They are not buying the cigarettes but buying the package. The same is true of most beer drinkers: they have a favorite brand, but cannot distinguish it from other brands when blindfolded.

When I was nine, Sunrise Market relocated to a larger store. My mom pored giddily over the new imports that came with the expansion: pollack roe frozen in little wooden boxes; packages of Chapagetti instant black-bean noodles; bungeo-ppang, fish-shaped pastry filled with ice cream and sweet red-bean paste, each new item reviving bygone memories of her childhood, conjuring new recipes to capture old tastes.

Reese's Pieces. Way to undersell your casual drawing habit to me," he says, giving me an assessing once-over. "That's some secret weapon to whip out without warning." I widen my eyes, feigning innocence, "Oh, was I supposed to give written notice? 'Dear Benny, I'm about to make an effort at my job'?" Teagan covers a giggle with her hand. "I mean, he's not wrong to be worried. You delivered Margie a whole-ass branding package, while he's been cleaning kitchens and waiting for Aiden to tell him when to start cooking again." I bite my lip, trying to hide the gratification I get at Benny feeling any of the self-consciousness I'm so accustomed to.

There was a general shortage of medication. Even the iodine ran out. Either the supply system failed, or else we’d used up our allowance — another triumph of our planned economy. We used equipment captured from the enemy. In my bag I always had twenty Japanese disposable syringes. They were sealed in a light polyethylene packing which could be removed quickly, ready for use. Our Soviet ‘Rekord’ brand, wrapped in paper which always got torn, were frequently not sterile. Half of them didn’t work, anyhow — the plungers got stuck. They were crap. Our homeproduced plasma was supplied in half-litre glass bottles. A seriously wounded casualty needs two litres — i.e. four bottles. How are you meant to hold them up, arm-high, for nearly an hour in battlefield conditions? It’s practically impossible. And how many bottles can you carry? We captured Italian-made polyethylene packages containing one litre each, so strong you could jump on them with your army boots and they wouldn’t burst. Our ordinary Soviet-made sterile dressings were also bad. The packaging was as heavy as oak and weighed more than the dressing itself. Foreign equivalents, from Thailand or Australia, for example, were lighter, even whiter somehow … We had absolutely no elastic dressings, except what we captured — French and German products. And as for our splints! They were more like skis than medical equipment! How many can you carry with you? I carried English splints of different lengths for specific limbs, upper arm, calf, thigh, etc. They were inflatable, with zips. You inserted the arm or whatever, zipped up and the bone was protected from movement or jarring during transportation to hospital. In the last nine years our country has made no progress and produced nothing new…

The color red is known to have expansive energy. Consider the famous Target logo with its red target symbol, as well as McDonald’s for its widespread usage of red in its signage, restaurants, packaging, and clownish icon. In fact, many top brands globally use only the color red in its name and logo, including Coca-Cola, Oracle, Honda, H&M, and Budweiser.

Key Elements of Five Year Plan ’77 What follows did not happen overnight. Among the guidelines set in February 1977 (remember, Fair Trade on alcohol was not finally ended until 1978): Emphasize edibles vs. non-edibles. I figured that the supermarkets would raise their prices on foods to make up for the newly reduced margins on milk and alcohol. This would give us all the more room to underprice them. During the next five years we got rid of film, hosiery, light bulbs and hardware, greeting cards, batteries, magazines, all health and beauty aids except those with a “health food” twist. We began to cut back sharply on soaps and cleaners and paper goods. The only non-edibles we emphasized were “tabletop” items like wineglasses, cork pullers, and candles. It was quite clear that we should put more emphasis on food and less on alcohol and milk. Within edibles, drop all ordinary branded products like Best Foods, Folgers, or Weber’s bread. I felt that a dichotomy was developing between “groceries” and “food.” By “groceries,” I mean the highly advertised, highly packaged, “value added” products being emphasized by supermarkets, the kinds that brought slotting allowances and co-op advertising allowances. By embracing these “plastic” products, I felt the supermarkets were abandoning “food” and the product knowledge required to buy and sell it. But this position wasn’t entirely altruistic. The plan of February 20, 1977, declared, “Most independent supermarkets have been driven out of business, because they stupidly tried to compete with the big chains in plastic goods, in which the big chains excel.” Focus on discontinuity of supplies. Be willing to discontinue any product if we are unable to offer the right deal to the customer. Instead of national brands, focus on either Trader Joe’s label products or “no label” products like nuts and dried fruits. This was intended to enable the Trader Joe’s label to pick up momentum in the stores. And it worked.

Pirate Packaging is a specialist wholesale packaging company based in Bolton. We offer luxury, bespoke packaging for takeaways, bakeries, caterers and more. At Pirate Packaging, we aim to help our customers achieve their goals. When it comes to business branding, your packaging should reflect the values of your company and this is why quality and sustainability is key. That's why we understand that brand identity needs to be unique and sometimes taking a risk is crucial.

The key to a product’s success lies not in being something entirely new. What makes a product successful is a combination of performance, price, marketing, and packaging. Is there a perceived sense of prestige? Are cool and influential people wearing the brand? Because, frankly, there’s not a great deal of difference on a chemical or ingredient level between many products, and many supposedly key or active ingredients have little scientific basis for their efficacy.

Thousands from the navy, Coast Guard, and Merchant Marines had been killed, but there were more than a fair share of survivors. Some of them had even been pulled aboard German U-boats and interrogated, before being sent adrift in the open ocean. The ones who were rescued by US forces had strange things to share, and what they reported made its way through the channels of Naval Intelligence to Haffenden and MacFall. American supplies—packaged with their name branding—were seen belowdecks inside German U-boats. This meant that the Germans might be rendezvousing out at sea with people from mainland North America. And if these people could supply food, then they could also supply other things, such as fuel and distilled water, which were liquid gold to a U-boat at sea.

Ascent Aviation Academy is a Flight School in Van Nuys, California. Our Los Angeles based flight training programs are comprehensive, thorough, and affordable. When you choose Ascent Aviation of LA, you know that you will get both quality training and aviation packages and a brand name you can trust. Located conveniently in Van Nuys airport, Ascent Aviation Academy has trained hundreds of pilots and is top of the line. If you want a comprehensive flight training, we know you'll be happy!

A great hoodwinking of the 20th century is how corporations got us to believe that ingredients mixed together by corporations and sold in branded disposable packaging are superior to the raw ingredients gathered and mixed ourselves.

I shop in a grocery store designed for the haute bourgeoisie. The prices are ridiculous. Other than the organic produce, every product in my local grocery has, somewhere on its packaging, a goofy narrative about the company that manufactures the product. In my neighborhood, it is impossible to go to the local grocery store and buy mustard without encountering a whimsical tale about rural people from Northern California and Oregon and how their quirky values are reflected in the ingredients of their products. These quirky values are why it costs $3 for a vegan cookie. The narratives go something like this: Twenty years ago, my wife Betty and I were in our kitchen, talking about the taste of the mustard that our parents bought. All of the store brands weren’t anything like what we remembered, and they were made with pre-processed ingredients and contained preservatives. These chemicals might have allowed for a longer shelf life, but they reduced flavor, and even worse, no one knew what they did to people’s health. “I wish someone would go back to old-fashioned values,” I said. “Why won’t someone make a mustard that tastes great and is good for people?” Then Betty asked a question that changed our lives. “Why don’t we do it?” I have watched hundreds of people read these narratives. And as I have watched people read these narratives, the thought has occurred to me that people are more conscientious about their mustard than they are about the media they consume.

The triumph of consumerism was made possible by the related actions of schools, advertising, and media. Mass-consumer culture integrates consumerism into all aspects of life from birth to death, including, but not limited to, education, leisure-time activities, the popular arts, the home, travel, and personal imagination. Mass-consumer culture captures the fantasy world of people with brand names and fashions that promise personal transformation, the vicarious thrill of imagining the glamorous lives of media celebrities, and the promise of escape from hard work through packaged travel and cruises to an envisioned paradise.

While Roosevelt ultimately lost the 1912 election, his party’s progressive ideals planted a seed that accessible and affordable medical care might be viewed as a right more than a privilege. It wasn’t long, however, before doctors and southern politicians vocally opposed any type of government involvement in healthcare, branding it as a form of bolshevism. After FDR imposed a nationwide wage freeze meant to stem inflation during World War II, many companies began offering private health insurance and pension benefits as a way to compete for the limited number of workers not deployed overseas. Once the war ended, this employer-based system continued, in no small part because labor unions liked the arrangement, since it enabled them to use the more generous benefit packages negotiated under collective bargaining agreements as a selling point to recruit new members. The downside was that it left those unions unmotivated to push for government-sponsored health programs that might help everybody else.

With voice, consumers don’t know the price or see the packaging and are less likely to include the brand in their request. Fewer and fewer searches contain a brand name.

In many ways, expensive advertising and brands arise as a solution to a problem identified by George Akerlof in his 1970 paper ‘The Market for Lemons’ in the Quarterly Journal of Economics. The problem is known as ‘information asymmetry’, whereby the seller knows more about what he is selling than the buyer knows about what he is buying. This lesson was learned the hard way in Eastern Bloc countries under communism; brands were considered un-Marxist, so bread was simply labelled ‘bread’. Customers had no idea who had made it or whom to blame if it arrived full of maggots, and couldn’t avoid that make in future if it did, because all bread packaging looked the same. Unhappy customers had no threat of sanction; happy customers had no prospect of rewarding producers through repeat custom. And so the bread was rubbish.

Are you finding a Taxi from Haridwar to Mussoorie? So here we offer you Haridwar to Mussoorie Taxi very reasonable rate and comfortable services. Our services are too comfortable and cheapest. Our efforts are paying attention toward providing 24 hours client responsive services every day a year. Visit and enjoy Mussoorie, with our particular travel packages, inexpensive car and Bus rental, discounts for business clients and organizing meeting & conference. Now easily get Haridwar to Mussoorie car hire with us. We, have a team of dedicated members who primary think of how our services can be of advantage to the customers. Our team is ever prepared to help the clients decide the best tour package which can be less than the budget of the customer. Find the best Taxi Car rental price on all comfort, economy, and family rental Taxi with us we provide best Taxi rental booking service, within all over Haridwar for local and Outstation. We are working since last 10 years, which means when you purpose deal with us, you will get just the best excellence Mussoorie to Haridwar Taxi services, backed with the right know-how of our employees and chauffeurs! Hiring a car is a great deal more reasonable than using other forms of transport, chiefly when the price is shared. So just give us a call we will serve you at your position. So you are in Haridwar airport, Haridwar station, hotels or home wherever you are we will pickup you at your location. We at The Taxi in Haridwar have documented a solid standing as the car rental company of option, with a strong promise to transport quality service to our clients. We are using only brand new Cab for Haridwar to Mussoorie Tour. We give our 100%to our customers’ this is our main aim. You can also mail us then we create your tour package and give you our cheapest rate and full fill your dreams and make your trip memorable. We glad to serve you our best services. #HaridwartoMussoorieTaxi #TaxifromHaridwartoMussoorie #HaridwartoMussoorietaxiservice Call☎️:- 9897973255, 9720563777

Branding, packaging, and the reassurance of the caregiver can make us feel better.

The yin is conventional wisdom wrapped in a positive thinking package: hard work, total dedication, and constant improvement in every aspect of your life are bound to bring you not only happiness but also the success you believe you deserve. Conventional wisdom is always wrong. Positive thinking might make you happy (the yin), and it is a terrific approach to life in general, but it won’t bring you success. To become successful, you need to focus on the yang.

Are you in Dehradun Airport want to go Mussoorie? So don’t worries we are here present you Dehradun Airport to Mussoorie Taxi with best services. We are given that you best excellence Cab Service for Dehradun Airport to Mussoorie. We are using only brand new Cab for Mussoorie Tour. We are present you One Way and Round Trip Taxi Service in Dehradun Airport to Mussoorie, Himachal and Uttarakhand. We give Cabs all over India. Dehradun Mussoorie Taxi also offer new Cabs and the drivers are well trained. We give our 100%to our customers’ this is our main aim. We guarantee that the Taxi / Cabs will reach their destination on the correct time and if you require we are too adept at given that round-the-clock hold up. So just make a call we will serve you our Cab at your locations. You can also mail us and we will create your best package and present you with very reasonable rates. #DehradunAirporttoMussoorieTaxi #TaxiDehradunAirporttoMussoorie #DehradunMussoorieTaxi #DehradunAirporttoMussoorieCab Call☎ :- +91-9720678777, 9720563777 Mail

As design historians and theorists Ellen Lupton and J. Abbott Miller note, logos were tailored to evoke familiarity and folksiness (see Aunt Jemima, page 2), in an effort to counteract the new and unsettling anonymity of packaged goods. "Familiar personalities such as Dr. Brown, Uncle Ben, Aunt Jemima, and Old Grand-Dad came to replace the shopkeeper, who was traditionally responsible for measuring bulk foods for customers and acting as an advocate for products... a nationwide vocabulary of brand names replaced the small local shopkeeper as the interface between consumer and product.

Trilogy Laboratories produces premium skincare products for clients around the world, from anti-aging creams and post-treatment products to mineral makeup. We offer our branded products, custom manufacturing as well as a comprehensive private labeling program, including assistance in labeling design and packaging. Our products are manufactured in small batches using quality ingredients, ensuring fresh and potent products.

BENEFITS OF MSME REGISTRATION There are diverse blessings that groups get after acquiring MSME registration in India below the MSME act. They are as follows: COLLATERAL FREE BANK LOANS Collateral loose loans are loans supplied to the lender through the borrower with none guarantee. One can method a borrower for a mortgage despite the fact that he/she has not anything to spend money on or pledge. The Government of India has made collateral-loose credit score to be had to all small and micro-enterprise sectors. This initiative ensures finances to micro and small-zone firms. Under this scheme, each the vintage in addition to the brand new firms can declare the advantages. REGISTRATION SUBSIDY A big 50% subsidy is given to the status quo having a certificates of registration granted through MSME. This subsidy for patent registration may be availed through filing packages to diverse ministries. CONCESSION ON ELECTRICITY BILLS One of the large advantages to the MSMEs, organizations registered below the MSME act can get a concession on strength payments. For doing this, they should post the payments along side an utility and a replica of the registered certificates through MSME. PROTECTION AGAINST DELAYED PAYMENTS Taking into consideration the uncertainty with the sales technology through diverse groups, the authorities offers a layer of defensive to them in opposition to bills. The Ministry of Micro, Small, and Medium Enterprise has given enterprise proprietors and firms to acquire hobby on bills not on time through the client. Under the MSME registration advantages, a client is predicted to make a fee for the goods/offerings inside 15 days of the purchase. If the client delays, the fee for greater than forty five days, the agency is eligible to rate compound hobby that's three instances the charge notified through RBI.

I’ve known far too many people who get hung up on designing packaging when they should be getting their product ready to sell. They work and rework a logo, change out the color of their plastic wrapping, consider a hundred different fonts for their brand name. Honestly, if you’re selling a product on Amazon, most people won’t even notice your packaging. For the customer, the packaging is a brown Amazon box on the doorstep. If the product speaks to them, they’ll get it regardless of the plastic you wrap it in.

The Cheskin company demonstrated a particularly elegant example of sensation transference a few years ago, when they studied two competing brands of inexpensive brandy, Christian Brothers and E & J (the latter of which, to give some idea of the market segment to which the two belong, is known to its clientele as Easy Jesus). Their client, Christian Brothers, wanted to know why, after years of being the dominant brand in the category, it was losing market share to E & J. Their brandy wasn’t more expensive. It wasn’t harder to find in the store. And they weren’t being out-advertised (since there is very little advertising at this end of the brandy segment). So, why were they losing ground? Cheskin set up a blind taste test with two hundred brandy drinkers. The two brandies came out roughly the same. Cheskin then decided to go a few steps further. “We went out and did another test with two hundred different people,” explains Darrel Rhea, another principal in the firm. “This time we told people which glass was Christian Brothers and which glass was E & J. Now you are having sensation transference from the name, and this time Christian Brothers’ numbers are up.” Clearly people had more positive associations with the name Christian Brothers than with E & J. That only deepened the mystery, because if Christian Brothers had a stronger brand, why were they losing market share? “So, now we do another two hundred people. This time the actual bottles of each brand are in the background. We don’t ask about the packages, but they are there. And what happens? Now we get a statistical preference for E & J. So we’ve been able to isolate what Christian Brothers’ problem is. The problem is not the product and it’s not the branding. It’s the package.” Rhea pulled out a picture of the two brandy bottles as they appeared in those days. Christian Brothers looked like a bottle of wine: it had a long, slender spout and a simple off-white label. E & J, by contrast, had a far more ornate bottle: more squat, like a decanter, with smoked glass, foil wrapping around the spout, and a dark, richly textured label. To prove their point, Rhea and his colleagues did one more test. They served two hundred people Christian Brothers Brandy out of an E & J bottle, and E & J Brandy out of a Christian Brothers bottle. Which brandy won? Christian Brothers, hands-down, by the biggest margin of all. Now they had the right taste, the right brand, and the right bottle. The company redesigned their bottle to be a lot more like E & J’s, and, sure enough, their problem was solved.

she could sell in the café provisions she baked in her own time with a shelf life longer than pastries. When she thought of it there had been a rush of certainty she could do it, and a prickling of pride in having conceived a way to make money on her own. It would double at least what she was making now. Without Nicholas it might never had occurred to her. The other day he had stuck a label, which he had found in the junk drawer, on a plastic-wrapped loaf of banana bread. He wrote on the label with a marker, "From the Summer Kitchen Bakery." She had found the gesture adorable at the time and hugged him, but something about it had evidently started percolating in the recesses of her mind, and now she was lapping at the brew like someone tasting it for the first time and wondering how she had never before tasted such ambition. She was thinking of cellophane-packaged chocolate brownies and caramel blondies and orange-and-almond biscotti and pear and oat slices and butter shortbread and Belgian chocolate truffles, marmalades, chutney, relishes, and jellies beautified in jars with black-and-white gingham hats and black-and-white ribbon tied above skirted brims. She could even sell a muesli mix she had developed, full of organic cranberries and nuts and the zest of unwaxed lemons. And she wouldn't change Nicholas's label at all. A child's handwriting impressed that the goods were homemade. She would have his design printed professionally, in black and white, too, old world, like the summer kitchen itself.

Anthropologist Helen A. Regis more bluntly calls this “spatial apartheid.” The ghost stories are part of this mythmaking, of packaging the city for consumption, not unlike the branding of Salem.

A specification is a clear and concise but complete description of the exact item desired so that all vendors have a common basis for price quotations and bids. As such, it is an essential communication tool between buyer and seller. Specifications should be realistic and should not include details that cannot be verified or tested or that would make the product too costly. Without up-to-date product information, specifications are useless. The specific information varies with each type of food, but all specifications should include at least the following information:Δ Clear, simple description using common or trade or brand name of product; when possible, use a name or standard of identity formulated by the government such as IMPS Amount to be purchased in the most commonly used terms (case, package, or unit) Name and size of basic container (10/10# packages) Count and size of the item or units within the basic container (50 pork chops, 4 ounces each) Range in weight, thickness, or size Minimum and maximum trims, or fat content percentage (ground meat, 90 percent lean and 10 percent fat, referred to as 90/10) Degree of maturity or stage of ripening Type of processing required (such as individually quick-frozen [IQF]) Type of packaging desired Unit on which price will be based Weight tolerance limit (range of acceptable weights, usually in meat, seafood, and poultry)

Please, Mum, I want that sugary treat with all the preservatives and the cleverly branded packaging and I know I promised I wouldn’t ask for anything but I want it. Please, Tess, I want your delicious-looking cousin and I know I promised to be true to you in good times and bad, in sickness and health, but pleeeease. No. You may not have her. I said no. “We couldn’t work out the right time or the right place,” said Will. “And we both wanted to tell you. We couldn’t—and then we just thought, we couldn’t go any longer without you knowing—so we just . . .” His jaw shifted, turkeylike, in and out, back and forth. “We thought there would never be a good time for a conversation like this.” We. They were a “we.” They’d

CREAM CHEESE FROSTING FOR RED VELVET SURPRISE CUPCAKES   4 ounces cream cheese (I used Philadelphia Brand in the rectangular silver package— half a package was 4 ounces) ¼ cup salted butter (½ stick, 2 ounces, pound) 1 teaspoon vanilla extract 2 cups powdered sugar (pack it down in the cup when you measure it) Place the cream cheese and the butter in a medium-size microwave-safe bowl. (I used a quart measuring cup.) Microwave on HIGH for 30 seconds. Stir. If you can stir the cream cheese and the butter smooth, take the bowl out and put it on the counter. If it’s still not soft enough to stir, microwave on HIGH in 20-second intervals until it is.   Add the vanilla extract to your bowl and stir that in. Add the powdered sugar, a half-cup at a time, stirring after each addition. Continue to add powdered sugar until the frosting is spreadable, not runny.

Personal branding, [...] encourages them [...] to think about success [...] in terms of a 'glossy packaging of the self and the unrelenting pursuit of attention.