Branded Stuff Quotes

It was amazing that she and Ronan didn’t get along better, because they were different brands of the same impossible stuff.

Science is the only news. When you scan a news portal or magazine, all the human interest stuff is the same old he-said-she-said, the politics and economics the same cyclical dramas, the fashions a pathetic illusion of newness; even the technology is predictable if you know the science behind it. Human nature doesn't change much; science does, and the change accrues, altering the world irreversibly

Interviewer ...In the case of "American Psycho" I felt there was something more than just this desire to inflict pain--or that Ellis was being cruel the way you said serious artists need to be willing to be. DFW: You're just displaying the sort of cynicism that lets readers be manipulated by bad writing. I think it's a kind of black cynicism about today's world that Ellis and certain others depend on for their readership. Look, if the contemporary condition is hopelessly shitty, insipid, materialistic, emotionally retarded, sadomasochistic, and stupid, then I (or any writer) can get away with slapping together stories with characters who are stupid, vapid, emotionally retarded, which is easy, because these sorts of characters require no development. With descriptions that are simply lists of brand-name consumer products. Where stupid people say insipid stuff to each other. If what's always distinguished bad writing -- flat characters, a narrative world that's cliched and not recognizably human, etc. -- is also a description of today's world, then bad writing becomes an ingenious mimesis of a bad world. If readers simply believe the world is stupid and shallow and mean, then Ellis can write a mean shallow stupid novel that becomes a mordant deadpan commentary on the badness of everything. Look man, we'd probably most of us agree that these are dark times, and stupid ones, but do we need fiction that does nothing but dramatize how dark and stupid everything is? In dark times, the definition of good art would seem to be art that locates and applies CPR to those elements of what's human and magical that still live and glow despite the times' darkness. Really good fiction could have as dark a worldview as it wished, but it'd find a way both to depict this world and to illuminate the possibilities for being alive and human in it. You can defend "Psycho" as being a sort of performative digest of late-eighties social problems, but it's no more than that.

I was trying to fill this gaping hole inside me with “stuff I couldn’t have when I was a little kid,” and I assumed that one day, when I had finally bought enough magazines and name- brand snack foods to feel caught up, the feeling would go away. But it hasn’t. And because I know the value of a dollar, when I get one, I want to buy the nicest thing I can with it. I’m still buying hardcover books and department-store mascara, still daydreaming about what I’m going to spend my 401(k) on when I withdraw that shit early,

The reason they don’t explain this to us is because they know that if we find out the extraordinary lengths that they’re going to to fuck us over, we will overthrow the current system and replace it with something fair. That’s why all this important stuff is made to seem inaccessible, boring, and abstract. That is why our participation in politics has been sanded down into an impotent nub. Stick your “X” into this box and congratulate yourself on being free.

Did you ever get fed up?" I said. "I mean did you ever get scared that everything was going to go lousy unless you did something? I mean do you like school and all that stuff?" "It's a terrific bore." "I mean do you hate it? I know it's a terrific bore, but do you hate it, is what I mean." "Well, I don't exactly hate it. You always have to--" "Well, I hate it. Boy, do I hate it," I said. "But it isn't just that. It's everything. I hate living in New York and all. Taxicabs, and Madison Avenue buses, with the drivers and all always yelling at you to get out at the rear door, and being introduced to phony guys that call the Lunts angels, and going up and down in elevators when you just want to go outside, and guys fitting your pants all the time at Brooks, and people always--" "Don't shout, please," old Sally said. Which was very funny, because I wasn't even shouting. "Take cars," I said. I said it in this very quiet voice. "Take most people, they're crazy about cars. They worry if they get a little scratch on them, and they're always talking about how many miles they get to a gallon, and if they get a brand-new car already they start thinking about trading it in for one that's even newer. I don't even like old cars. I mean they don't even interest me. I'd rather have a goddam horse. A horse is at least human, for God's sake. A horse you can at least--" "I don't know what you're even talking about," old Sally said. "You jump from one--" "You know something?" I said. You're probably the only reason I'm in New York right now, or anywhere. If you weren't around, I'd probably be someplace way the hell off. In the woods or some goddam place. You're the only reason I'm around, practically." "You're sweet," she said. But you could tell she wanted me to change the damn subject. "You ought to go to a boys' school sometime. Try it sometime," I said. "It's full of phonies, and all you do is study so that you can learn enough to be smart enough to be able to buy a goddam Cadillac some day, and you have to keep making believe you give a damn if the football team loses, and all you do is talk about girls and liquor and sex all day, and everybody sticks together in these dirty little goddam cliques. The guys that are on the basketball team stuck together, the Catholics stick together, the guys that play bridge stick together. Even the guys that belong to the goddam Book-of-the-Month Club stick together. If you try to have a little intelligent--" "Now, listen," old Sally said. "Lots of boys get more out of school that that." "I agree! I agree they do, some of them! But that's all I get out of it. See? That's my point. That's exactly my goddamn point," I said. "I don't get hardly anything out of anything. I'm in bad shape. I'm in lousy shape." "You certainly are.

Information wants to be free.' So goes the saying. Stewart Brand, the founder of the Whole Earth Catalog, seems to have said it first. I say that information doesn't deserve to be free. Cybernetic totalists love to think of the stuff as if it were alive and had its own ideas and ambitions. But what if information is inanimate? What if it's even less than inanimate, a mere artifact of human thought? What if only humans are real, and information is not? ... Information is alienated experience.

When we’re recovering from a spiritual fumble, we must realize everyone does stupid stuff. No one is exempt. An occasional misstep doesn’t brand us as stupid—it makes us real. God loves us regardless of our mishaps. After a fumble, do as any good football player would. Fight to recover what you lost, get back into the game, and let the Creator turn your loss into a gain. With Him, in spite of our fumbles we can rise to great heights.

I think when people die, their souls go to heaven but just for a little while. Like that’s where they see their old friends and stuff, and kind of catch up on old times. But then I actually think the souls start thinking about their lives on earth, like if they were good or bad or whatever. And then they get born again as brand-new babies in the world.

My head is like some ridiculous barn packed full of stuff I want to write about,” she said. “Images, scenes, snatches of words … in my mind they’re all glowing, all alive. Write! they shout at me. A great new story is about to be born I can feel it. It’ll transport me to some brand-new place. Problem is, once I sit at my desk and put them all down on paper, I realize something vital is missing. It doesn’t crystallize—no crystals, just pebbles. And I’m not transported anywhere.

So I got my stuff and the girl at the register puts these other things in my bag, too. Little free samples: gum and a comb and a marker pen. So I says to her, 'Look, girlie, I got false teeth and I wear a wig.' So she fishes back in my bag and takes out the comb and the gum. Left the pen in there. Anyways, I went back to the van, even though I knew it was locked. Figured I'd just wait and have a smoke. You can't smoke in the van, see? So while I'm waiting there, minding my own business, this car pulls into the handicapped space right next to us--brand-new car, white and clean, and it's got this bumper sticker on it that says, 'Life Is a Shit Sandwich.' Isn't that stupid? So this guy gets out--good-lookin' fella, in his twenties. I say to him, 'Hey, handsome, tell me something.' He takes a look at my walker and gets all panicky. 'I'm just running in for two seconds,' he says. See, he thinks I'm going to yell at him for parking in a handicapped space, but I ain't. I don't give a rat's ass about that, you see. I'd rather walk the extra ten feet than be called handicapped. Where was I?' She amazed me. 'Life's a shit sandwich,' I said. 'Oh, yeah. Right. So that guy goes runnin' into the store and here's what I did. I fished that free pen out of the bag and marched right over there to that bumper of his. Got myself right down on the ground--and I wrote--just after the 'Life's a shit sandwich' part--I wrote, 'But only if you're a shithead.' 'Course, then I couldn't get myself back up again--had to yell over to a couple of kids at the phone booth to come pick me back up.

Science is the only news. When you scan through a newspaper or magazine, all the human interest stuff is the same old he-said-she-said, the politics and economics the same sorry cyclic dramas, the fashions a pathetic illusion of newness, and even the technology is predictable if you know the science. Human nature doesn’t change much; science does, and the change accrues, altering the world irreversibly. - Whole Earth Discipline (2009), page 216.

The sensory branding of the Singapore Girl reached its zenith by the end of the 1990s, when Singapore Airlines introduced Stefan Floridian Waters.

Don’t break your promise. Sweat the small stuff. Love your brand. Love your customers.

Imagine if we had locally supported, collectively organized agriculture, where our apples were grown in--I dunno--Kent, and if you lived in Kent you could buy and eat those apples in Kent. And then someone turned up and said "I've got a better idea! Let me take over yourr orchard and all orchards like it, fly their produce around the globe to be spruced up and then we'll give em back to ya! Sound like a plan?" We'd tell em to fuck off, wouldn't we? Well it has happened, and we didn't because nobody explained it to us. The reason they don't explain this to us is that they know if we find out the extraordinary lengths that they're going to to fuck us over we will overthrow the current system and replace it with something fair. That is why all this important stuff is made to seem inaccessible, boring, and abstract. That is why our participation in politics has been sanded down into an impotent nub: Stick your X into this box and congratulate yourself on being free.

Like the rest of Holy Week, Easter is also a terrific story. It starts as tragedy: the hero broken and bloody, against all expectation dead, his followers' joyful hope in him entombed with his corpse, the rock rolled into place, sealing their despair. But the curtain doesn't fall there. The next morning at dawn they discover the rock has been rolled back. The tomb is empty, the body's gone! A missing corpse? Great stuff. A whisper of comedy. Now a touch of farce as Mary Magdalen and the guys chase frantically around looking for help, or the corpse, when suddenly, out of nowhere, up it pops—alive! Of course it's Jesus, who's done the impossible and beaten death. And they're so amazed they think he's the gardener! It's a payoff way beyond the Hollywood ending: all the flooding emotion and uplift of a tragedy followed by all the bubbling joy and optimism of a comedy. Is that possible? Not just to live happily ever after but to die—and still live happily ever after? It's the most audacious claim of Christianity, the one element that marks the brand indelibly, that trumps the claims of all other major faiths.

there's a part in the essay that kind of does this academic "Let's unpack the idea of Lynchian and what Lynchian means is something about the unbelievably grotesque existing in a kind of union with the unbelievably banal," and then it gives a series of scenarios about what -- what is and what isn't Lynchian. Jeffrey Dahmer was borderline Lynchian...what was Lynchian was having the actual food products next to the disembodied bits of the corpse. I guess the big one is, you know, a regular domestic murder is not Lynchian. But if the man -- if the police come to the scene and see the man standing over the body and the woman -- let's see, the woman's '50s bouffant is undisturbed and the man and the cops have this conversation about the fact that the man killed the woman because she persistently refused to buy, say, for instance, Jif peanut butter rather than Skippy, and how very, very important that is, and if the cops found themselves somehow agreeing that there were major differences between the brands and that a wife who didn't recognize those differences was deficient in her wifely duties, that would be Lynchian -- this weird confluence of very dark, surreal, violent stuff and absolute, almost Norman Rockwell, banal, American stuff, which is terrain he's been working for quite a while -- I mean, at least since -- at least since "Blue Velvet.

These items ranged from an old gent who wanted a monthly fishing magazine to a brash old lady who requested a particular brand of toilet paper because, The stuff they give you in here leaves your arsehole as red as a radish. After

As I got her to explain to other people her evidence about the lack of effectiveness of funding formal education, one person got frustrated with our skepticism. Wolf’s answer to him was “real education is this,” pointing at the room full of people chatting. Accordingly, I am not saying that knowledge is not important; the skepticism in this discussion applies to the brand of commoditized, prepackaged, and pink-coated knowledge, stuff one can buy in the open market and use for self-promotion.

Every couple of days, western news outlets report the latest findings as if it was brand new information. Meanwhile the same stuff has been published in Chinese studies weeks or even months ago. We’re wasting so much valuable time reinventing the wheel.

I’m not exaggerating. I didn’t want to remember any of it—it was so pathetic. The more I thought about my life up to then, the more I hated myself. It wasn’t that I didn’t have a few good memories—I did. A handful of happy experiences. But if you added them up, the shameful, painful memories far outnumbered the others. When I thought of how I’d been living, how I’d been approaching life, it was all so trite, so miserably pointless. Unimaginative middle-class rubbish, and I wanted to gather it all up and stuff it away in some drawer. Or else light it on fire and watch it go up in smoke (though what kind of smoke it would emit I had no idea). Anyway, I wanted to get rid of it all and start a new life in Tokyo with a clean slate as a brand-new person. Try out the new possibilities of a new me.

,My head is like a ridiculous barn packed full of stuff I want to write about,’ she said. 'Images, scenes, snatches of words…in my mind they’re all growing, all alive. Write! they shout at me. A great new story is about to be born - I can feel it. It’ll transport me to some brand-new place. Problem is, once I sit at my desk and put them all down on paper, I realize something vital is missing. It doesn’t crystallize - no crystals, just pebbles. And I’m not transported anywhere.

Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While consumers and clients can find “best deals” and “natural foods” and “artisan goods,” one doesn’t find an aisle or a website menu tab offering “average stuff” without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it’s the hot fudge we all crave and talk about).

Hey, non dispera! There is a way out. Come to beautiful Oasis. No crime, no madness, no bad stuff of any kind, a brand new home, home on the range, no or antelope but hey, accentuate the positive, there never is a discouraging word, nobody rapes you or tries to reminisce about Paris in the springtime, no sense sniffing that old vomit, right? Cut the strings, blank the slate, let go of Auschwitz and the Alamo and the ... the fucking Egyptians for God’s sake, who needs it, who cares, focus on tomorrow. Onward and upward. Come to beautiful Oasis.

The tattoos around his eyes burned as he scanned the surrounding area. No one but him probably noticed, but the plumes of darkness branching in every direction were writhing and groaning, desperate to avoid the light of the moon and street lamps. Come to me, he beseeched them. They didn’t hesitate. As if they’d merely been waiting for the invitation, they danced toward him, flattening against his car, shielding it—and thereby him—from prying eyes. “Freaks me out every damn time you do that,” Rowan said as he crawled into the front passenger seat. For the first time, Sean’s friend had accompanied him to “keep you from doing something you’ll regret.” Not that Gabby had known. Rowan had lain in the backseat the entire drive. “I can’t see a damn thing.” “I can.” Sean’s gaze could cut through shadows as easily as a knife through butter. Gabby was in the process of settling behind the wheel of her car. Though more than two weeks had passed since their kiss, they hadn’t touched again. Not even a brush of fingers. He was becoming desperate for more. That kiss . . . it was the hottest of his life. He’d forgotten where he was, what—and who—was around him. He’d never, never, risked discovery like that. But that night, having Gabby so close, those lush lips of hers parted and ready, those brown eyes watching him as if he were something delicious, he’d been unable to stop himself. He’d beckoned the shadows around them, meshed their lips together, touched her in places a man should only touch a woman in private, and tasted her. Oh, had he tasted her. Sugar and lemon. Which meant she’d been sipping lemonade during her breaks. Lemonade had never been sexy to him before. Now he was addicted to the stuff. Drank it every chance he got. Hell, he sported a hard-on if he even spotted the yellow fruit. At night he thought about pouring lemon juice over her lean body, sprinkling that liquid with sugar, and then feasting. She’d come, he’d come, and then they could do it all over again. Seriously. Lemonade was like his own personal brand of cocaine now—which he’d once been addicted to, had spent years in rehab combating, and had sworn never to let himself become so obsessed with a substance again. Good luck with that. “I’m getting nowhere with her,” Rowan said. “You, she watches. You, she kissed.” “Yeah, I’ve been meaning to talk to you about that.” Gabby’s car passed his and he accelerated, staying close enough to her that anyone trying to merge into her lane wouldn’t clip his car because they couldn’t see him. Not that anyone was out and about at this time of night. “She’s mine. I don’t want you touching her.” “Finally. The truth. Which is a good thing, because I already called Bill and told him you were gonna be the one to seduce her.” “Thanks.” This was one of the reasons he and Rowan were such good friends. “But I thought you were here tonight to keep me from her.” “First, you’re welcome. Second, I lied.

What Is Marketing? Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same. Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing. Yup, it’s as simple as that—marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.

Sheepwalking I define “sheepwalking” as the outcome of hiring people who have been raised to be obedient and giving them a brain-dead job and enough fear to keep them in line. You’ve probably encountered someone who is sheepwalking. The TSA “screener” who forces a mom to drink from a bottle of breast milk because any other action is not in the manual. A “customer service” rep who will happily reread a company policy six or seven times but never stop to actually consider what the policy means. A marketing executive who buys millions of dollars’ worth of TV time even though she knows it’s not working—she does it because her boss told her to. It’s ironic but not surprising that in our age of increased reliance on new ideas, rapid change, and innovation, sheepwalking is actually on the rise. That’s because we can no longer rely on machines to do the brain-dead stuff. We’ve mechanized what we could mechanize. What’s left is to cost-reduce the manual labor that must be done by a human. So we write manuals and race to the bottom in our search for the cheapest possible labor. And it’s not surprising that when we go to hire that labor, we search for people who have already been trained to be sheepish. Training a student to be sheepish is a lot easier than the alternative. Teaching to the test, ensuring compliant behavior, and using fear as a motivator are the easiest and fastest ways to get a kid through school. So why does it surprise us that we graduate so many sheep? And graduate school? Since the stakes are higher (opportunity cost, tuition, and the job market), students fall back on what they’ve been taught. To be sheep. Well-educated, of course, but compliant nonetheless. And many organizations go out of their way to hire people that color inside the lines, that demonstrate consistency and compliance. And then they give these people jobs where they are managed via fear. Which leads to sheepwalking. (“I might get fired!”) The fault doesn’t lie with the employee, at least not at first. And of course, the pain is often shouldered by both the employee and the customer. Is it less efficient to pursue the alternative? What happens when you build an organization like W. L. Gore and Associates (makers of Gore-Tex) or the Acumen Fund? At first, it seems crazy. There’s too much overhead, there are too many cats to herd, there is too little predictability, and there is way too much noise. Then, over and over, we see something happen. When you hire amazing people and give them freedom, they do amazing stuff. And the sheepwalkers and their bosses just watch and shake their heads, certain that this is just an exception, and that it is way too risky for their industry or their customer base. I was at a Google conference last month, and I spent some time in a room filled with (pretty newly minted) Google sales reps. I talked to a few of them for a while about the state of the industry. And it broke my heart to discover that they were sheepwalking. Just like the receptionist at a company I visited a week later. She acknowledged that the front office is very slow, and that she just sits there, reading romance novels and waiting. And she’s been doing it for two years. Just like the MBA student I met yesterday who is taking a job at a major packaged-goods company…because they offered her a great salary and promised her a well-known brand. She’s going to stay “for just ten years, then have a baby and leave and start my own gig.…” She’ll get really good at running coupons in the Sunday paper, but not particularly good at solving new problems. What a waste. Step one is to give the problem a name. Done. Step two is for anyone who sees themselves in this mirror to realize that you can always stop. You can always claim the career you deserve merely by refusing to walk down the same path as everyone else just because everyone else is already doing it.

But he knew what those stiff patches on the jeans and underpants looked like; he had been masturbating three and sometimes four times a day since he turned fourteen, using an old piece of towel to shoot his spunk into, and then using the backyard tap to rinse it out when his parents were gone. Sometimes he forgot, though, and that piece of toweling got pretty crusty. Only there had been a lot of that stuff, a lot, and really, who would jizz off on a brand-new pair of Adipowers, high-class kicks that cost upward of a hundred and forty dollars, even at Wally World? Dougie might have thought about taking them for himself under other circumstances, but not with that crap on them,

You ever wonder what happens to people when they die?” I asked. He shrugged. “Not really. I mean, I guess they go to heaven? That’s where my Grans went.” “I think about it a lot,” I said. “I think when people die, their souls go to heaven but just for a little while. Like that’s where they see their old friends and stuff, and kind of catch up on old times. But then I actually think the souls start thinking about their lives on earth, like if they were good or bad or whatever. And then they get born again as brand-new babies in the world.” “Why would they want to do that?” “Because then they get another chance to get it right,” I answered. “Their souls get a chance to have a do-over.

Sitting at the edge of his bed those days, weaving and watching television movies – movies themselves, mostly made from the seasickness of misguided creative endeavor. Normalization of commercial compromise had left his medium as one of dominantly irrelevant fantasies adding nothing to the world, and instead providing a perfect storm of merchanteering thespians and image builders now less identifiable as creators of valued products than of products built for significant sales. Their masses of fans as happy as hustled, bustled, and rustled sheep. A country without culture? Nothing more than a shopping mall with a flag? Still, business is branding buoyantly, leaving Bob to yet another bout of that old society-is-sinking sensation.

It’s a red letter day, too: the new set of science textbooks has finally arrived. This may not seem much to you but I feel like bringing in champagne to celebrate or asking the Head for a half day’s holiday. In the past, we have shared one dirty, dog-eared textbook between two or even three children and it’s a book which doesn’t even cover the right topics for our syllabus. These new ones are written by the people who set the exam, so they must cover the relevant stuff. The Head of Department arrives carrying the books and hands them out to the kids, handling them with great reverence. ‘These books are brand new,’ he intones solemnly, placing one neatly on my desk. ‘They must be treated with great respect and care so that others may use them in the future.

DuPont, for 130 years, had confined itself to making munitions and explosives. In the mid-1920s it then organized its first research efforts in other areas, one of them the brand-new field of polymer chemistry, which the Germans had pioneered during World War I. For several years there were no results at all. Then, in 1928, an assistant left a burner on over the weekend. On Monday morning, Wallace H. Carothers, the chemist in charge, found that the stuff in the kettle had congealed into fibers. It took another ten years before DuPont found out how to make Nylon intentionally. The point of the story is, however, that the same accident had occurred several times in the laboratories of the big German chemical companies with the same results, and much earlier. The Germans were, of course, looking for a polymerized fiber—and they could have had it, along with world leadership in the chemical industry, ten years before DuPont had Nylon. But because they had not planned the experiment, they dismissed its results, poured out the accidentally produced fibers, and started all over again.

In their drunken preoccupation with the project at hand and mere locomotion, they did not look behind them. There the night-smog was thicker than ever. A high-circling nighthawk would have seen the stuff converging from all sections of Lankhmar, north, east, south, west—from the Inner Sea, from the Great Salt Marsh, from the many-ditched grain lands, from the River Hlal—in swift-moving black rivers and rivulets, heaping, eddying, swirling, dark and reeking essence of Lankhmar from its branding irons, braziers, bonfires, bonefires, kitchen fires and warmth fires, kilns, forges, breweries, distilleries, junk and garbage fires innumerable, sweating alchemists’ and sorcerers’ dens, crematoriums, charcoal burners’ turfed mounds, all those and many more…converging purposefully on Dim Lane and particularly on the Silver Eel and perhaps especially on the ricketty house behind it, untenanted except for attic. The closer to that center it got, the more substantial the smog became, eddy-strands and swirl-tatters tearing off and clinging to rough stone corners and scraggly-surfaced brick like black cobwebs.

Systrom and Krieger didn’t want any of this to be on Instagram and knew, as the site got bigger, that they wouldn’t be able to comb through everything to delete the worst stuff manually. After just nine months, the app already hosted 150 million photos, with users posting 15 photos per second. So they brainstormed a way to automatically detect the worst content and prevent it from going up, to preserve Instagram’s fledgling brand. “Don’t do that!” Zollman said. “If we start proactively reviewing content, we are legally liable for all of it. If anyone found out, we’d have to personally review every piece of content before it goes up, which is impossible.” She was right. According to Section 230 of the Communications Decency Act, nobody who provided an “interactive computer service” was considered the “publisher or speaker” of the information, legally speaking, unless they exerted editorial control before that content was posted. The 1996 law was Congress’s attempt to regulate pornographic material on the Internet, but was also crucial to protecting internet companies from legal liability for things like defamation.

Nonconformity is an affront to those in the mainstream. Our impulse is to dismiss this lifestyle, create reasons why it can’t work, why it doesn’t even warrant consideration. Why not? Living outdoors is cheap and can be afforded by a half year of marginal employment. They can’t buy things that most of us have, but what they lose in possessions, they gain in freedom. In Somerset Maugham’s The Razor’s Edge, lead character Larry returns from the First World War and declares that he would like to “loaf.”23 The term “loafing” inadequately describes the life he would spend traveling, studying, searching for meaning, and even laboring. Larry meets with the disapproval of peers and would-be mentors: “Common sense assured…that if you wanted to get on in this world, you must accept its conventions, and not to do what everybody else did clearly pointed to instability.” Larry had an inheritance that enabled him to live modestly and pursue his dreams. Larry’s acquaintances didn’t fear the consequences of his failure; they feared his failure to conform. I’m no maverick. Upon leaving college I dove into the workforce, eager to have my own stuff and a job to pay for it. Parents approved, bosses gave raises, and my friends could relate. The approval, the comforts, the commitments wound themselves around me like invisible threads. When my life stayed the course, I wouldn’t even feel them binding. Then I would waiver enough to sense the growing entrapment, the taming of my life in which I had been complicit. Working a nine-to-five job took more energy than I had expected, leaving less time to pursue diverse interests. I grew to detest the statement “I am a…” with the sentence completed by an occupational title. Self-help books emphasize “defining priorities” and “staying focused,” euphemisms for specialization and stifling spontaneity. Our vision becomes so narrow that risk is trying a new brand of cereal, and adventure is watching a new sitcom. Over time I have elevated my opinion of nonconformity nearly to the level of an obligation. We should have a bias toward doing activities that we don’t normally do to keep loose the moorings of society. Hiking the AT is “pointless.” What life is not “pointless”? Is it not pointless to work paycheck to paycheck just to conform? Hiking the AT before joining the workforce was an opportunity not taken. Doing it in retirement would be sensible; doing it at this time in my life is abnormal, and therein lay the appeal. I want to make my life less ordinary.

Good point. There are definitely flaws in my nature and mistakes have been made, but I have observed that the more I have engaged with the transcendent, the more I have explored practices that are designed to alleviate the burden of materialism and individualism, the greater access I have to a feeling of serenity and freedom, the more I enjoy my work, the more I feel free. I think those techniques will work for anyone. I believe the techniques I have been taught to live drug-free, the methods I have used to improve my work and relationships, will work for anyone who uses them and will release anyone from any behavior or pattern that impedes happiness—not just obvious stuff like drug addiction, but less-obvious stuff like food addiction, spending addiction, or caring-too-much-what-other-people-think-of-you addiction. The stuff I learned in order to make me better at my job has taught me that my job doesn’t matter, that no individual job matters when compared to our common good. When we as individuals collectively access this frequency, we will realize that we have a shared destiny and that we can design a fair and rational system that does what it’s supposed to do: enhances the whole and respects the individual. Wu-Wei, Slingerland explained, is usually accessed when in a state of relaxed concentration in pursuit of a higher purpose.

An old man wearing a red seed cap was saying, "Little lady, one day you'll remember the days people told you that you had nice legs as a good memory." Adam braced for the explosion. It was nails and dynamite. "Good--memory? Oh, I wish I were as ignorant as you! What happiness! There are girls who kill themselves over negative body image and you--" "Is there a problem here?" Adam broke in. The man seemed relieved. People were always pleased to see clean, muted Adam, the deferential Southern voice of reason. "Your girlfriend's quite a firecracker." Adam stared at the man. Blue stared at Adam. He wanted to tell her it wasn't worth it--that he'd grown up with this sort of man and knew they were untrainable--but then she'd throw the thermos at Adam's head and probably slap the guy in the mouth. It was amazing that she and Ronan didn't get along better, because they were different brands of the same impossible stuff. "Sir," Adam started--Blue's eyebrows spiked--"I think maybe your mama didn't teach you how to talk to women." The old man shook his head at Adam, like in pity. Adam added, "And she's not my girlfriend." Blue flashed him a brilliant look of approval, and then she got into the car with a dramatic door slam Ronan would have approved of. "Look, kid," the old man started. Adam interrupted, "Your fuel door's open, by the way." He climbed back into his little, shitty car, the one Ronan called the Hondayota. He felt heroic for no good reason. Blue simmered righteously as they pulled out of the station. For a few moments, there was nothing but the labored sounds of the little car's breathing. Then Noah said, "You do have nice legs, though." Blue swung at him. A helpless laugh escaped Adam, and she hit his shoulder too.

Godly grief readily confesses. After seeing your sin, and sorrowing over your sin, the worst thing you can do is to try stuffing your sin, hoping nobody ever finds out who you really are. Turns out, the best way to avoid being found out a fake is just not to be one—to be open with people about your struggles, while being equally as open in your praise of God for what He’s making of you, despite your many messes and problems. This is where the church comes in so beautifully, because it gets us around people who can help us carry the nagging issues of our hearts—people to whom we can confess our battles with sin and confess our need for a Savior—while we’re doing the same for them. When the only person that truly knows all about us is the person who uses our hairbrush, we are easy pickings for the Enemy, ripe for being outmaneuvered and outsmarted. That’s how we remain slaves to our repeated failures, by basically resisting the redeeming love of God and the needed, encouraging support of others. Because even if we’re as much as 99 percent known (or much less, as is more often the case) to our spouse, our friends, our family, and the people around us, we are still not fully known. We’re still hiding out. We’re still covering up. We don’t want them to know everything. But true sorrow over sin begs to be vented—both vertically to God and horizontally to others. So mark this down: You have no shot at experiencing real change in life if you’re habitually protecting your image, hyping your spiritual brand, and putting out the vibe that you’re a lot more unfazed by temptation than the reality you know and live would suggest. Even Satan himself cannot succeed at clobbering you with condemnation when the stuff he’s accusing you of doing is the same stuff you’ve been honestly admitting before God and others and trusting the Lord for His help with. That’s some of the best action you can take against the sin in your life. That’s responsible repentance.

It's funny, you know. We're free. We make choices. We weigh things in our minds, consider everything carefully, use all the tools of logic and education. And in the end, what we mostly do is what we have no choice but to do. Makes you think, why bother? But you bother because you do, that's why. Because you're a DNA-brand computer running Childhood 1.0 software. They update the software but the changes are always just around the edges. You have the brain you have, the intelligence, the talents, the strengths and weaknesses you have, from the moment they take you out of the box and throw away the Styrofoam padding. But you have the fears you picked up along the way. The terrors of age four or six or eight are never suspended, just layered over. The dread I'd felt so recently, a dread that should be so much greater because the facts had been so much more horrible, still could not diminish the impact of memories that had been laid down long years before. It's that way all through life, I guess. I have a relative who says she still gets depressed every September because in the back of her mind it's time for school to start again. She's my great-aunt. The woman is sixty-seven and still bumming over the first day of school five-plus decades ago. It's sad in a way because the pleasures of life get old and dated fast. The teenage me doesn't get the jolt the six-year-old me got from a package of Pop Rocks. The me I've become doesn't rush at the memories of the day I skated down a parking ramp however many years ago. Pleasure fades, gets old, gets thrown out with last year's fad. Fear, guilt, all that stuff stays fresh. Maybe that's why people get so enraged when someone does something to a kid. Hurt a kid and he hurts forever. Maybe an adult can shake it off. Maybe. But with a kid, you hurt them and it turns them, shapes them, becomes part of the deep, underlying software of their lives. No delete. I don't know. I don't know much. I feel like I know less all the time. Rate I'm going, by the time I'm twenty-one I won't know a damned thing. But still I was me. Had no choice, I guess. I don't know, maybe that's bull and I was just feeling sorry for myself. But, bottom line, I dried my eyes, and I pushed my dirty, greasy hair back off my face, and I started off down the road again because whatever I was, whoever I was, however messed up I might be, I wasn't leaving April behind. Maybe it was all an act programmed into me from the get-go, or maybe it grew up out of some deep-buried fear, I mean maybe at some level I was really just as pathetic as Senna thought I was. Maybe I was a fake. Whatever. Didn't matter. I was going back to the damned dragon, and then I was getting April out, and everything and everyone else could go screw themselves. One good thing: For now at least, I was done being scared.

Anthropologists speculate that previously there was another species of human-like primates that did not have the brand gene. These proto-humans walked upright and developed primitive tools, but couldn't tell Jif from Skippy, and believed Evian and Crystal Geyser were pretty much the same stuff. Scientists marvel at their survival.

At Zappos.com, we decided a long time ago that we wanted our brand to be about the very best customer service and the very best customer experience. We believe that customer service shouldn’t be just a department, it should be the entire company … What’s the best way to build a brand? In a word: culture. Our belief is that if you have the culture right, most of the other stuff—like great customer service, or building a great long-term brand, or passionate employees and customers—will happen naturally on its own.

The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.

No amount of marketing will change an experience.” —Brian Solis Customer experience is everything that happens when people encounter your brand. And whether it’s online or offline, you get to design it. Most people don’t put money on the table and hope that they hate the results of their choice. They actually want to fall in love with you and your brand. It’s your job to give them a reason to. The feeling your customer leaves with, as she walks out the door or clicks away from your website, is your best opportunity to differentiate your brand. Commodities are just stuff with a fixed value—until they’re not. The brands you love and talk about are not the ones that competed on price or features. They are the ones that changed how it felt to buy a cup of coffee, slip on a pair of shoes, or open a laptop in a café.

The youngest of three children and orphaned as a young boy, Smoke Jensen is considered one of the fastest draws in the West. His quest to tame the lawless West has become the stuff of legend. Smoke owns the Sugarloaf Ranch in Colorado. Married to Sally Jensen, father to Denise (“Denny”) and Louis

Sometimes when I reread the chapter “The New York Philharmonic,” I shudder in disbelief. A part of me wants to remove it from the book because it is so appalling, but I refuse to tuck the truth away and stuff it in the closet. Those thoughts were real, and I will not deny what I became while I was in combat. I know there are thousands of men who went to war and thought the same things I did. I hope that reading this lets them know they are not alone, they are not crazy, and they are not subjected to a life as an outcast in society because of what they thought and did.

That dress there, not one woman in a hundred in this mall could fit into it or afford it. But the dresses aren’t supposed to be sold. They’re designed to be shown at fashion shows that will make women imagine they’re acquiring some similar essence of glamor by paying a ten- or twenty-fold markup for the brand’s handbags, which are fancy vaginas or wombs only women are allowed to carry, which they then stuff with the brand’s overpriced fragrances as a substitute for the human pheromones they washed away in their morning showers.

the stuff you share on a first date should be short, enticing, and exclusively customer-centric.

AT: oKAYYYY, mY BROMO SAPIEN, AT: r U READY, AT: tO GET STRAIGHT IN, FLAT DOWN, BROAD SIDE, SCHOOL FED UP THE BONE BULGE, AT: bY A DOPE SMACKED, TRINKED OUT, SMOTHER FUDGING, AT: tROLLLLLLLLLLLLLLLLL, TG: dont care AT: oK, lET ME, AT: oRGANIZE MY NOTES HERE, AT: oKAYYY, AT: (tURN ON SOME STRICT BEATS MAYBE, iT WILL HELP TO LISTEN TO THEM WHILE i DESTROY YOU,) AT: wHEN THE POLICE MAN BUSTS ME, aND POPS THE TRUNK, AT: hE'S ALL SUPRISED TO FIND I'M TOTING SICK BILLY, AT: wHOSE, AT: gOAT IS THAT, hE ASKS, wHILE HE STOPS TO THUNK AT: aBOUT IT, aND i'S JUST SAY IT'S DAVE'S, yOU SILLY AT: gOOSE, AT: bUT THE MAN SAYS, gOOSE! wHERE, lET ME SEE YOUR HANDS, AT: aND i SAY SHIT SORRY, i DIDN'T KNOW IT WAS HONKTRABAND, AT: wOW, oK, AT: i AM GETTING OFF THE POINT, wHICH WAS, AT: aBOUT THIS HOT MESS DAVE, tHAT YOU GOT LANDED IN, AT: lIKE THE COP i MENTIONED, bUT INSTEAD OF YOUR BADGE, AT: aND YOUR GUN, IT'S YOUR ASS THAT YOU HANDED IN, AT: (aND THEN GOT HANDED BACK TO YOU,) AT: cAUSE THAT'S HOW HUMANS GET SERVED, AT: aND GUYS LIKE YOU DESERVE TO UNDERSTAND THAT iT'S, AT: a CIRCLE AND HORNS IN YOUR BUTT THAT GOT BRANDED IN, AT: (uMM, bEFORE i GAVE YOUR ASS BACK TO YOU, i DID THAT, iS WHAT i MEAN,) AT: bUT i MEAN, gETTING BACK TO THE POINT, oR MAYBE TWO ACTUALLY, AT: tHE FIRST IS YOU SUCK, aND THE SECOND IS HOW i SMACKEDYOUFULLY, AT: (oH YEAH, tHAT RHYME WAS SO ILLLLLLLLL,) AT: bUT NO, jUST JOKING, lET'S SEE, hOW CAN i PUT THIS TACTFULLULLY, AT: i MEAN THE POINTS ON THE HORNS ON MY HEAD, AT: cOMING AT YOU THROUGH TRAFFIC, AT: aIMED AT THE TARGET ON YOUR SHIRT THAT IS RED, AT: wE'RE ABOUT TO GET MAD HORNOGRAPHIC, AT: (i MEAN SORT OF LIKE A GRAPHIC CRIME SCENE, nOT LIKE,) AT: (aNYTHING SEXUAL,) AT: (eRR, wHOAAAAA,) AT: (nEVERMIND,) AT: oK, gETTING BACK TO THE ACTUAL, tACTICAL, vERNACULAR SMACKCICLE, AT: i'M FORCING YOU TO BE LICKING, (aND lIKING,) AT: gRAB MY HORNS AND START KICKING, lIKE YOU'RE RIDING A VIKING, AT: cAUSE i'M YOUR BULLY, aND YOU'RE NOT IN CHARGE, AT: yOU THINK YOU'RE IN CHARGE BUT YOU'RE NOT IN CHARGE, AT: i'M IN CHARGE, cAUSE i'M CHARGING IN, AT: yOUR CHINASHOP, AT: bREAKING, uH, yOUR PLATES AND STUFF, WHICH i DON'T REALLY KNOW, AT: wHAT THE PLATES ARE SUPPOSED TO REPRESENT, bUT, AT: (fUCK,) AT: iT'S JUST THAT YOU THINK YOU ARE THE COCK OF THE WALK'S HOT SHIT AT: bUT WHEN IN FACT YOU ARE NOT, mORE LIKE YOU ARE, AT: sOMETHING THAT RHYMES WITH THE COCK OF THE WALK'S HOT SHIT, AT: bUT IS SO MUCH WORSE THAN THE COCK'S SHIT, AT: sO, gIVEN THAT, lET ME BE THE FIRST, AT: tO SAY YOU ACT LIKE YOU'RE GOLD FROM PROSPIT, AT: wHEN YOU'RE REALLY COLD SHIT FLUSHED FROM DERSE,

The world says, “Push to the front of the line!” Jesus says, “Go to the back of the line.” The world says, “Brand yourself and blast your accomplishments all over social media!” Jesus says, “If you want to be great you have to first learn to serve.

But the real stuff happens right here. On the dirt we grew up on. This place will remember us when we’re gone, nowhere else will. So I want to keep making it ours, brand our names in the earth itself. I like belonging here. And I like that you belong here too. Nothing can ever change that.

Chances are, if you’ve learned something, there’s probably a good portion of your community that would find value in learning that same thing from you, even if you aren’t the world’s leading authority on the subject. And if you’re regularly learning, then you’ll always have regular content to contribute to the community. This can become a nice flywheel over time, as teaching often becomes the best way to drive your own curiosity and inspiration to learn more yourself. And when you learn publicly, your students will have questions that force you to learn even more stuff to teach them. You don’t have to teach everything you learn. In fact, a narrower core focus can be better. For example, Patrick McKenzie, a writer, entrepreneur, and software business expert who is best known for a 2012 post on salary negotiation that has since become a cult classic in the software engineering space, believes that the best personal brands exist at the intersection of two topics. He now works for Stripe, where he continues to write and advise software engineers and software entrepreneurs about how to start and scale their businesses, speaking from real experience as a creator and business owner himself. If you’re learning every day, which you probably are, you’ll have something to share every day. Meanwhile, you’ll build your skills and experience, learn to speak the language, and grow your community, all essential ingredients when you eventually have a product you are ready to sell. Unfortunately, as you probably already know, there are no shortcuts. As you think about what you’re creating now and how that might lead to a business in the future, look to the communities you’re already a part of. You’ve invested time and energy there, so perhaps you already have an idea of how to proceed. If you don’t, keep going, and continue using your time to get strong, to learn how to paint, to learn how to code, to learn how to write, or to learn whatever else you are into, teaching what you’re learning along the way.

For a generation of girls raised on the Disney corporation's multibillion-dollar line of so-called princess products, the five sisters of Keeping Up with the Kardashians were real-life princesses who lived in a Calabasas, California, castle, unabashedly focused on the pursuit of beauty treatments, expensive fun, and luxury brands - the latter a national fixation spawned in the "luxury revolution" of the last thirtysomething years, in which most of the wealth of the country had traveled into the hands of a few, with the rest of the population looking on longingly as the beneficiaries of a new Gilded Age flaunted their high-end stuff. And entertainment media, from Lifestyles of the Rich and Famous to Keeping Up with the Kardashians, provided them with ample opportunities to do just that.

His name is Colin Boddie. And yes, I know, that’s not funny. Only it is; of course it is. He’s heard the gags so many times he’s developed his own brand of pathological humour to go with it. It can sound crass, if you don’t know him, but it’s just a form of carapace. A way to keep the horror at bay. And what they’ve got here – despite the daylight and all the busy professional apparatus – is still the stuff of nightmares.

Helene Hart is her name, she studied acting in London, she has a master’s and everything. She’s kind of a force. A brand. She got famous online from doing all this interior design, fashion and lifestyle stuff. I never saw them, but apparently she used to do these long confessional videos about her personal life. That’s why they pitched her this. She’d been on and off with Carter for years—

I make another trip to Rick's bakehouse to show people how he makes his pain au chocolat, that magical, flaky pastry filled with heavenly bites of chocolate. I shoot video of Rick laminating croissant dough, rolling and flattening and folding the butter-filled slab of pastry until the dough is as long as a beach towel and stratified with butter like canyon rock. He cuts it into rectangles and stuffs each one with two fat chunks of bittersweet chocolate inside. He bakes off five sheets in his convection oven, and when the croissants emerge, their golden tops glistening, I have to restrain myself from reaching out from behind the camera to stuff three or five into my face. As soon as the newsletter goes out the next week, Rick's customer base goes crazy. People line up and down the market thoroughfare, undeterred by the stifling July heat, clamoring for flaky pain au chocolat and crusty sourdough loaves. Day after day, he sells out everything at least thirty minutes before closing, and the chocolate croissants sell out in the first hour.

But until recently, culture and brand were often seen as the “soft stuff

Big market ripe for disruption. You have identified a large mainstream consumer purchase and process that is inconvenient or unpleasant, and it is associated with a product that has long margins that will give you plenty of funding for both reducing prices and building a brand. 2.   Unfair advantage. You have conceived of a company position and customer acquisition strategy that will take the company from 0 to 60 because you have unique insight and ability to execute on that vision, or you have direct access to deep pockets of capital, technologies, influencers, or experts who can make your product a compelling and newsworthy breakthrough. 3.   Total experience. You have thought out the entire end-to-end consumer experience and can specifically identify how your company will radically improve over the current experience. You are capable of executing that experience from Day One. 4.   Digital savvy to scale. Your founding team has deep experience in harnessing the Internet for customer acquisition, and you have a clear sense of what digital strategy and channels you will prioritize.

Since I had two brand new Ender Pearls, all I needed was Blaze powder. I fished around inside my magic expandable pocket and pulled out the yellow Blaze rod I had picked up when I visited the nasty Nether a few worlds back. I plunked it down on the crafting table, and two little piles of yellow powder appeared! That was the easy part. Then came the hard part—putting everything together! Making stuff in Minecraft usually means arranging every single ingredient on a crafting table in EXACTLY the right way. And if just one little thing is out of place, you get NOTHING! Let me tell you, I was NOT looking forward to hours and hours of trial and error and error and error and... But I psyched myself up by remembering that Eyes of Ender were my only way back home! I took a deep breath, and got ready for a long and boring day of flailing around at a crafting table. So of course, after getting myself all worked up, the second I put the ingredients on the crafting table an Eye of Ender instantly appeared! I guess you could say it was “Eye-ronic!” (Heh. Get it? Eye-ronic = ironic!) Hey, don’t get me wrong, I’m not complaining! I’m just glad that the Minecraft irony worked in MY favor for once! Then quick as a flash, I had two brand new Eyes of Ender! Unfortunately, that didn’t mean my problems were over just yet. The torn page made it sound like I’d need a bunch of Eyes, and I was fresh out of Blaze powder! I couldn’t go back to the Nether (no Nether Portal… and no DEATH WISH either!), so there wasn’t any way for me to get more! Hmm. Or was there? Hanging all over the walls inside the tower, were all kinds of framed pictures. One of them was a Blaze rod, and another one was Blaze powder. They looked totally life-like. Then a crazy idea popped into my head. I reached out, and tapped a picture. The Blaze rod went POP! out of the frame, and onto the floor! It WAS real! I tapped the “picture” of the Blaze powder, and it popped out too! WOW! Man, if I had known the items in the frames were REAL, I’d have pulled out stuff in the other hacker kid houses, and saved myself TONS of time and trouble and, more importantly… PAIN!

My belief is that it didn’t take too very long for the marketing mavens in the big drinks companies to recognize that bartenders are their best brand ambassadors, and since these companies tend to have deep pockets, they quickly started putting their money where it worked best for everyone concerned. They launched competitions with fabulous prizes, flew bartenders around the world to strut their stuff in all manner of exotic locations, and hired bartenders as educators and as marketers. In my opinion, without the support of the liquor industry, the craft cocktail revolution might well have died early.

At times I’m asked, “How did you learn all this stuff about starting a personal brand business?” and the answer really comes down to confronting my own dissonance and building a life worthy of my own respect.

We are a part of the whole, connected to the whole, like old Edgar saw from the moon. We are all one, on a speck of dust in a shaft of light. When I live in the illusion of a separate self, the part of me that knows I am at one with all phenomena feels starved and bereft. These dopey little acts of kindness move me back towards the truth. It actually gives me a little rush if I do a kind thing, like just phone someone up, someone who I want nothing from, and check if they’re okay. After I’ve done it, I get this little tingle and I think that is a small synaptic reward for reconnecting with truth. I saw once a depiction of the ol’ brain in action; I saw the synapses, the nerves or tunnels or roads through which energy or information travels. It wasn’t a photo, this stuff is too microscopic to be observed in that way; it was probably some sort of scan or graphic. Energy travels from synapse to synapse across a tiny space. A thought, or an impulse, crosses space to get to a related synapse. Consciousness, thoughts, are traveling through space in your head; we are traveling through space on this beautiful biosphere, Earth. If consciousness can traverse inner space, then perhaps it can traverse outer space. Perhaps we are as connected by consciousness as we are by the air that we all breathe. The air we inhale through the holes in our faces which tumbles into our lungs and blood, which travels through our hearts, which forms the words we speak, the air which we exhale, which is connected to all air, an unbroken entity, like all the water in all the rivers in the world, leading to the sea, touching one another.

We have to foster a different attitude to property. It’s hard when you’ve spent your whole life being defined by stuff, logos, and brands to step back from the ideology of consumption and remember that what we were trying to access through these acquisitions was a sense of fulfillment better delivered through belonging and community.

If you find a book easy to read, that means it’s all stuff that you already know,” he went on. “That’s why it’s easy. If you find it difficult, then that’s proof it’s something brand new.

In a small, stuffy, perpetually dark, hot-plastic-scented wiring closet, in a cubicled office suite leased by Novus Ordo Seclorum Systems Incorporated, sandwiched between an escrow company and a discount travel agent in the most banal imaginable disco-era office building in Los Altos, California, a modem wakes up and spews noise down a wire. The noise eventually travels under the Pacific as a pattern of scintillations in a filament of glass so transparent that if the ocean itself were made out of the same stuff, you’d be able to see Hawaii from California. Eventually the information reaches Randy’s computer, which spews noise back. The modem in Los Altos is one of half a dozen that are all connected to the back of the same computer, an entirely typical looking tower PC of a generic brand, which has been running, night and day, for about eight months now. They turned its monitor off about seven months ago because it was just wasting electricity. Then John Cantrell (who is on the board of Novus Ordo Seclorum Systems Inc., and made arrangements to put it in the company’s closet) borrowed the monitor because one of the coders who was working on the latest upgrade of Ordo needed a second screen. Later, Randy disconnected the keyboard and mouse because, without a monitor, only bad information could be fed into the system. Now it is just a faintly hissing off-white obelisk with no human interface other than a cyclopean green LED staring out over a dark landscape of empty pizza boxes. But there is a thick coaxial cable connecting it to the Internet. Randy’s computer talks to it for a few moments, negotiating the terms of a Point-to-Point Protocol, or PPP connection, and then Randy’s little laptop is part of the Internet, too; he can send data to Los Altos, and the lonely computer there, which is named Tombstone, will route it in the general direction of any of several tens of millions of other Internet machines.

When Martin analyzed the data—every transaction using a Canadian Tire credit card from the prior year—he discovered that what customers purchased was a remarkably precise predictor of their subsequent payment behavior when used in conjunction with traditional tools like income and credit history. A New York Times Magazine article entitled “What Does Your Credit Card Company Know about You?” described some of Martin’s most intriguing findings: “People who bought cheap, generic automotive oil were much more likely to miss a credit-card payment than someone who got the expensive, name-brand stuff. People who bought carbon-monoxide monitors for their homes or those little felt pads that stop chair legs from scratching the floor almost never missed payments. Anyone who purchased a chrome-skull car accessory or a ‘Mega Thruster Exhaust System’ was pretty likely to miss paying his bill eventually.

Ruhn asked, “Why’s your heart racing?” Bryce peered at her chest, half expecting her scar to be glowing. Mercifully, it lay dormant. “Well, apparently Tharion thinks Danika was involved with the rebels.” Ruhn gaped. “Thanks, Bryce,” Tharion muttered. Bryce threw him a saccharine smile and explained Tharion’s investigation to Ruhn. “Well?” Ruhn asked when she’d finished, his face drained of color. “Was Danika a rebel?” “No!” Bryce splayed her arms. “Solas, she was more interested in what junk food we had in our apartment.” “That’s not all she was interested in,” Ruhn corrected. “She stole the Horn and hid it from you. Hid it on you. And all that shit with Briggs and the synth …” “Okay, fine. But the rebel stuff … She never even talked about the war.” “She would have known it’d endanger you,” Tharion suggested. Hunt said to Tharion, “And you’re cool with being press-ganged into working on this shit?” His face remained paler than usual. Tharion just crossed his long, muscular arms. Hunt went on, voice lowering, “It won’t end well, Tharion. Trust me on that. You’re tangling in some dangerous shit.” Bryce avoided looking at the branded-out tattoo on Hunt’s wrist. Tharion’s throat bobbed. “I’m sorry to have even come here. I know how you feel about this stuff, Athalar.” “You really think there’s a chance Sofie is alive?” Ruhn asked. “Yes,” Tharion said. “If she survived the Hind,” Hunt said, “and the Hind hears about it, she’ll come running.” “The Hind might already be headed this way,” Tharion said thickly. “Regardless of Sofie, Emile and his powers remain a prize. Or something to be wiped out once and for all.” He dragged his long fingers through his dark red hair. “I know I’m dropping a bomb on you guys.” He winced at his unfortunate word choice, no doubt remembering what had happened last spring. “But I want to find this kid before anyone else.” “And do what with him?” Bryce asked. “Hand him over to your queen?” “He’d be safe Beneath, Legs. It’d take a damn long while even for the Asteri to find him—and kill him.” “So he’d be used by your queen like some kind of weaponized battery instead? Like Hel am I going to let you do that.

Perhaps nothing better typifies the strange and often accidental nature of chemical science in its early days than a discovery made by a German named Hennig Brand in 1675. Brand became convinced that gold could somehow be distilled from human urine. (The similarity of color seems to have been a factor in his conclusion.) He assembled fifty buckets of human urine, which he kept for months in his cellar. By various recondite processes, he converted the urine first into a noxious paste and then into a translucent waxy substance. None of it yielded gold, of course, but a strange and interesting thing did happen. After a time, the substance began to glow. Moreover, when exposed to air, it often spontaneously burst into flame. The commercial potential for the stuff-which soon became known as phosphorus, from Greek and Latin roots meaning "light bearing"—was not lost on eager businesspeople, but the difficulties of manufacture made it too costly to exploit. An ounce of phosphorus retailed for six guineas—perhaps five hundred dollars in todays money-or more than gold. At first soldiers were called on to provide the raw material, but such an arrangement was hardly conducive to industrial-scale production. In the 1750s a Swedish chemist named Karl (or Carl) Scheele devised a way to manufacture phosphorus in bulk without the slop or smell of urine. It was largely because of this mastery of phosphorus that Sweden became, and remains, a leading producer of matches.

If you stay where you are, you will remain anonymous. Once you start doing unusual stuff you immediately become visible.

Geim says of his approach to science: ‘I jump from one research subject to another every few years. I do not want to study the same stuff “from cradle to coffin”, as some academics do. To be able to do this, we often carry out what I call “hit-and-run experiments”, crazy ideas that should never work and, of course, they don’t in most cases. However, sometimes we find a pearl . . . This research style may sound appealing but it is very hard psychologically, mentally, physically, and in terms of research grants, too. But it is fun.

After pushing the appliances into place, I emptied our hamper into the washer and started a cycle. As the remarkably quiet load finished, I observed that many of Nia’s clothes, particularly her undergarments, appeared old and worn. “Nia,” I stated, holding up a blouse with an obvious hole in it, “This is unacceptable. You need to go out right now and buy yourself some new clothes.” I didn’t have to ask her twice. The next morning, she went out shopping for a new wardrobe with her friends. While she was gone, my friend Erick and I cleaned up the flower beds in front of our house, planting fresh flowers and shrubs. When we were done, the kids and I decorated the driveway with sidewalk chalk, leaving messages of appreciation for Nia. After putting the kids to bed, I cleaned the house, intent on making everything sparkle on her return. With shopping bags draped over her shoulders, Nia approached the front, radiating a happiness and gratitude I hadn’t seen in her since the day before my confessions to her two weeks prior. Her gaze fell upon her new flower bed. “It’s beautiful,” she said. As she entered the house that smelled brand new, she turned to me with misty eyes and said something that overwhelmed me with emotion. “You’ve been so sweet to me,” she said after dropping her bags, covering her face with her hands. I didn’t deserve to hear those words; the things I was doing should have been done long ago, but they immediately brought me to tears. I walked over and wrapped her up as she sobbed into my shoulder. I reassured her of my undying love for her and reminded her that I was no longer the man I had described in my confessions. “I know you may think I’m doing this stuff just to win you back,” I said, “but I hope time will show how much I truly love you.” I wouldn’t need much time at all. An opportunity to demonstrate my physical and emotional faithfulness to her was on the horizon. 33 Shiny Boxes As the bridegroom rejoices over the bride, so shall your God rejoice over you.

Inequality makes people feel that the material goods they have are inadequate. We constantly want more, not because we need it but because we want to keep up with the Joneses. The more our friends and neighbours have, the more we feel that we need to match them just to feel like we’re doing OK. The data on this is clear: people who live in highly unequal societies are more likely to shop for luxury brands than people who live in more equal societies.21 We keep buying more stuff in order to feel better about ourselves, but it never works because the benchmark against which we measure the good life is pushed perpetually out of reach by the rich (and, these days, by social media influencers). We find ourselves spinning in place on an exhausting treadmill of needless over-consumption.

Deep down, you know everything (including the bad stuff, unfortunately) is just your own personal brand of reality. I mean, you know that you’re the CEO of your own life, right? So why settle for anything less than spectacular? Darling listen – You’ve got the power to make yourself, your loved ones & even the world a little bit brighter & magnificent. Don’t waste that awesomeness snoozing! So, instead of blaming the world (which, let’s be honest, is probably busy with its own stuff), focus on what you can actually change: YOU (your predominant thoughts, words & things that you do daily, randomly or routinely). Sweetheart, start acting like the amazing person you are meant to be.. Believe me, the world & your future self will thank you for it. Sending you heaps of blessings & positive energy for an amazing day ahead. Stay Blessed & Incredible..

Our economics, social life, politics and schools have insisted that having more toys is better than having fewer toys; that buying stuff is good for us; that we have to keep up with or exceed others in our consumption; that a high-paying job can take the place of meaningful work; that low-paying meaningless jobs that demean our humanity are better than none and we should be grateful for them because they will turn us into decent citizens; and that a free market has the same powers as a just God. But capitalism rests ultimately not on innovation or entrepreneurship or brains or even a free market - those are just stories we like to tell ourselves because they make those who are successful look good. At its base, industrial capitalism's success rests on exploitation of resources, racism, child abuse, sexism and war. But even more than all these, contemporary capitalism rests on consumption: government and corporate consumption of resources, technology, and scientific research, and citizen consumption of market goods. We are asked to consume not only material goods, but ideas, policies, whole worldviews that are presented with all the persuasive skills and battering psychological hype that can be bought. We are under assault, being laid siege by hype: corporate hype, political hype, military hype, educational hype, commercial hype. And as our civil rights have declined in recent years, freedom has come to mean the freedom to choose among 16 brand names of one product. This is the harvest of a culture so bent on growth with all possible speed that it will pour 100,000 chemicals in the earth and atmosphere, into our lakes, groundwaters and oceans, before it has a clue about the long-term effects of a single one of them.

What’s up, Albert?” “Well, I’ve done inventory at Ralph’s, and I think if I had a lot of help, I could put together an okay Thanksgiving dinner.” Sam stared at him. He blinked. “What?” “Thanksgiving. It’s next week.” “Uh-huh.” “There are ovens at Ralph’s, big ones. And no one has taken the frozen turkeys. Figure two hundred and fifty kids if pretty much everyone from Perdido Beach shows up, right? One turkey will feed maybe eight people, so we need thirty-one, thirty-two turkeys. No problem there, because there are forty-six turkeys at Ralph’s.” “Thirty-one turkeys?” “Cranberry sauce will be no problem, stuffing is no problem, no one has taken much stuffing yet, although I’ll have to figure out how to mix, like, seven different brands and styles together, see how it tastes.” “Stuffing,” Sam echoed solemnly. “We don’t have enough canned yams, we’ll have to do fresh along with some baked potatoes. The big problem is going to be whipped cream and ice cream for the pies.” Sam wanted to burst out laughing, but at the same time he found it touching and reassuring that Albert had put so much thought into the question. “I imagine the ice cream is pretty much gone,” Sam said. “Yeah. We’re very low on ice cream. And kids have been taking the canned whipped cream, too.” “But we can have pie?” “We have some frozen. And we have some pie shells we can bake up ourselves.” “That would be nice,” Sam said. “I’ll need to start three days before. I’ll need, like, at least ten people to help. I can haul the tables out of the church basement and set up in the plaza. I think I can do it.” “I’ll bet you can, Albert,” Sam said with feeling. “Mother Mary’s going to have the prees make centerpieces.” “Listen, Albert…” Albert raised a hand, cutting Sam off. “I know. I mean, I know we may have some great big fight before that. And I heard you have your fifteenth coming up. All kinds of bad stuff may happen. But, Sam—” This time, Sam cut him off. “Albert? Get moving on planning the big meal.” “Yeah?” “Yeah. It will give people something to look forward to.

Don’t just do the obvious and predictable stuff, be remarkable!

So, how’s the dating going?” Everly asks. “Have you gotten any more POD’s?” “What’s a POD?” I ask her, confused. “Proof of dick,” Everly says with a nod when we all stare at her. “Is that what it’s called now?” Sophie asks while rubbing the side of her bump with a grimace. “Not yet,” Everly says while swirling the straw in her glass. “But I’m trying to make it catch on. It’s a little classier than ‘dick pic’, don’t you think?” She takes a sip of her iced tea and then sets the glass down, brows raised as we all stare at her. “What?” “How exactly are you intending to make it catch on?” “I’m so glad you asked, Chloe. The thing is, I’m married, so no one is sending me POD’s anymore,” she begins. “Right,” I agree. “I would hope not.” “But you, my friend, are still dating, so I thought you could—” “No,” I interrupt. “No. Stop talking.” “All you need to do,” she continues anyway, “is reply to the dick pics you get and say, ‘Nice POD.’ Or even, ‘Nice POD, LOL.’” “Nope, not doing it. I am not going to encourage dick pics so you can coin a new phrase. No.” “Okay, no problem,” she says with a shrug. She’s quiet for exactly three seconds before her mouth opens again. “How about, ‘Why are you sending me a POD?’ That way you’re still delivering the branding message, but without the encouragement.” I stuff a forkful of pasta into my mouth, glare at Everly and shake my head no.

Is this your stuff? Is this your TV? Did you drop your goddamn TV on my brand new car?

MOLLY: You don't like New Years Eve? Are you insane? It's literally the best holiday ever. You just party all night and it doesn't matter what stupid stuff you do because the year's over and you get a brand new start in the morning.

The drama hollow was to be avoided. These were hard little bastards, twelve-, thirteen-year-old chain-smokers; they didn't give a shit. They really didn't give a shit–your health, their health, teachers, parents, police–whatever. Smoking was their answer to the universe, their 42, their raisin d'être . . . . One fag could be split in myriad ways. It worked like this: someone (whoever had actually bought a pack of fags) lights up. Someone shouts "halves." At the halfway point the fag is passed over. As soon as it reaches the second person we hear "thirds," then "saves" (which is half a third), then "butt!," Then, if the day is cold and the need for a fag overwhelming, "last toke!" But last toke is only for the desperate; it is beyond the perforation, beyond the brand name of the cigarette, beyond what could reasonably be described as the butt. Last toke is the yellowing fabric of the roach, containing the stuff that is less than tobacco, the stuff that collects in the lungs like a time bomb, destroys the immune system, and brings permanent, sniffling, nasal flu. The stuff that turns white teeth yellow.

Top 7 Peanut butter benefits/weight loss Today things might get a little sticky. But that’s only because we’re talking about peanut butter benefits. That delicious spread which makes up one half of the perfect pairing knows as the PB and J. If you’re allergic to peanuts, then you probably won’t like this article because we’re talking about all the peanut butter benefits. Is it perfect for you? Can it help you lose weight? We’re talking all that and more! Just before we get into the good stuff, when we say peanut butter, we’re talking about organic, basically non-processed PB. Often you’ll find commercial brands have added sugar and oils that help prevent separation and can make them pretty unhealthy. Always read the label, the only thing that should be in your peanut butter is, well.peanuts!

Now we were standing around holding hands and not much was going on. I began to think of words I had known, just for fun, to fill up the blank space in my head. Couch, I thought. Cuisinart, I thought. The words felt different right now than they had before. They meant a little less, held a little less, but seemed somehow fuller: I had never really noticed how much sound there was in a word. The way it filled your mouth up with emptiness, a sort of loosened emptiness that you could tongue, an emptiness you could suck on like a stone. Stomach, I thought. Variety, I thought. Expectation. Intimation. Infiltration. Infiltration: I tongued that one further. I knew it had a hostile aspect, like someone breaking into your house or posing as someone you should trust. But it also had a lovely sound, a kind of tapered point and a gently ruffled edge, and as I repeated it over and over in my mouth it took on a really great flavor and I thought of water filtering in and out of a piece of fabric, back and forth, moving between, soaking it and washing out, soaking in and taking with it pale tremors of color, memory, resistance, all that stuff, until I felt like one of those pieces of cloth on the television commercials that got washed with the name-brand cleanser and is now not only white, but silky and mountain-scented.

In a small, stuffy, perpetually dark, hot-plastic-scented wiring closet, in a cubicled office suite leased by Novus Ordo Seclorum Systems Incorporated, sandwiched between an escrow company and a discount travel agent in the most banal imaginable disco-era office building in Los Altos, California, a modem wakes up and spews noise down a wire. The noise eventually travels under the Pacific as a pattern of scintillations in a filament of glass so transparent that if the ocean itself were made out of the same stuff, you’d be able to see Hawaii from California. Eventually the information reaches Randy’s computer, which spews noise back. The modem in Los Altos is one of half a dozen that are all connected to the back of the same computer, an entirely typical looking tower PC of a generic brand, which has been running, night and day, for about eight months now.

a good messaging filter will remove all the stuff that bores our customers and will bear down on the aspects of our brand that will help them survive and thrive.

We have an inglorious knack fo accumulating stuff....an economic model of mass production and planned obsolescence that continues to hold sway. Whether it's because fashions change or because products are manufactured to fail, we're primed to buy as often as possible. The psychology of advertising has optimized the selling of stuff to every demographic. Eighteen-month-old children have an average repertoire of two hundred brands they recognize before the first grade.

Web Design - Give Your Brand Global Recognition Running a small business seems easy but actually, it is not. Surprised? Well, there’s a lot to look after and accomplish without violating the budget and resources. If you own a small business and planning to take it to new heights, you must begin with a professional web design company. Why? Because to let your audience know about your products and services, you got to make your online presence. To make a visible impact online, you need to give your organization a face, which is possible only with a well-designed website that’s professional yet user-friendly. When a website has to be designed, a number of factors are meant to be considered. Font, images, content, alignment, graphics, loading time and interface are the major factors to be careful about. What else? You need to ensure that your brand’s message is displayed the right way and at the right place. Call-to-action has to be there and the design must be in a way that attracts the audience. Want to know more? Length and number of pages also matter, as they play a great role in the presentation and are responsible to hold the audience. All this must be sounding like a lot of stuff and complicated but it is all easy with the right small business web design company by your side. It will understand your business, its needs, and goals for long-term and come with a website which is liked by the audience the moment they click it. All you need to be careful is finding the company that’s worth time and money you invest. The market is flooded with a number of web designers who boast a lot but are not worth what they say. Hiring the wrong designers may cause serious consequences for your website and eventually business. To stay away from coming across such ugly experiences, take enough time and settle for the best professionals. Check their previous work, feedback, price plan and expertise before finalizing anything. Keep this brief piece of information in mind and gift your small business the website it deserves. Good Luck!

One of the most important – and sudden – changes in politics for several decades has been the move from a world of information scarcity to one of overload. Available information is now far beyond the ability of even the most ordered brain to categorise into any organising principle, sense or hierarchy. We live in an era of fragmentation, with overwhelming information options. The basics of what this is doing to politics is now fairly well-trodden stuff: the splintering of established mainstream news and a surge of misinformation allows people to personalise their sources in ways that play to their pre-existing biases.5 Faced with infinite connection, we find the like-minded people and ideas, and huddle together. Brand new phrases have entered the lexicon to describe all this: filter bubbles, echo chambers and fake news. It’s no coincidence that ‘post-truth’ was the word of the year in 2016. At times ‘post-truth’ has become a convenient way to explain complicated events with a simple single phrase. In some circles it has become a slightly patronising new orthodoxy to say that stupid proles have been duped by misinformation on the internet into voting for things like Brexit or Trump. In fact, well-educated people are in my experience even more subject to these irrationalities because they usually have an unduly high regard for their own powers of reason and decision-making.* What’s happening to political identity as a result of the internet is far more profound than this vote or that one. It transcends political parties and is more significant than echo chambers or fake news. Digital communication is changing the very nature of how we engage with political ideas and how we understand ourselves as political actors. Just as Netflix and YouTube replaced traditional mass-audience television with an increasingly personalised choice, so total connection and information overload offers up an infinite array of possible political options. The result is a fragmentation of singular, stable identities – like membership of a political party – and its replacement by ever-smaller units of like-minded people. Online, anyone can find any type of community they wish (or invent their own), and with it, thousands of like-minded people with whom they can mobilise. Anyone who is upset can now automatically, sometimes algorithmically, find other people that are similarly upset. Sociologists call this ‘homophily’, political theorists call it ‘identity politics’ and common wisdom says ‘birds of a feather flock together’. I’m calling it re-tribalisation. There is a very natural and well-documented tendency for humans to flock together – but the key thing is that the more possible connections, the greater the opportunities to cluster with ever more refined and precise groups. Recent political tribes include Corbyn-linked Momentum, Black Lives Matter, the alt-right, the EDL, Antifa, radical veganism and #feelthebern. I am not suggesting these groups are morally equivalent, that they don’t have a point or that they are incapable of thoughtful debate – simply that they are tribal.

Stewart Brand: The anonymous conference was easy to set up with that software—and it lasted less than a week, because people immediately behaved absolutely viciously to each other. They pretended to be each other. They thought they were just spoofing, but actually it was mortally insulting stuff they were doing.

The commerce seemed to be one-way; nothing was being produced in Ameristan that was desired outside of it. Zula, Sophia’s mother, had spoken once about the way that Midwestern farmers had slowly, over generations, beggared themselves by producing commodities. She and Jake had gone in together on a few business ventures intended to create distinct local brands that, like the various cheeses of France, might fetch higher prices in coastal grocery stores: producing pancetta instead of bacon, and so on. But chemistry was chemistry. Ethanol was ethanol, high-fructose corn syrup was high-fructose corn syrup, and so on. So economic competition here was a war of all against all, and the only winners were people in cities who wanted to buy that stuff for as little money as possible.