Brand New Year Quotes

Wow, it really snowed last night! Isn't it wonderful? Everything familiar has disappeared! The world looks brand new! A new year ... a fresh, clean start! It's like having a big white sheet of paper to draw on! A day full of possibilities! It's a magical world, Hobbes, ol' buddy ... let's go exploring!

Each New Year, we have before us a brand new book containing 365 blank pages. Let us fill them with all the forgotten things from last year—the words we forgot to say, the love we forgot to show, and the charity we forgot to offer.

You want to know about voting. I'm here to tell you about voting. Imagine you're locked in a huge underground night-club filled with sinners, whores, freaks and unnameable things that rape pitbulls for fun. And you ain't allowed out until you all vote on what you're going to do tonight. You like to put your feet up and watch "Republican Party Reservation". They like to have sex with normal people using knives, guns, and brand new sexual organs you did not even know existed. So you vote for television, and everyone else, as far as your eye can see, votes to fuck you with switchblades. That's voting. You're welcome.

Many offenders are tracked for prison at early ages, labeled as criminals in their teen years, and then shuttled from their decrepit, underfunded inner city schools to brand-new, high-tech prisons.

When I was sixteen, I had just two things on my mind - girls and cars. I wasn't very good with girls. So I thought about cars. I thought about girls, too, but I had more luck with cars. Let's say that when I turned sixteen, a genie had appeared to me. And that genie said, 'Warren, I'm going to give you the car of your choice. It'll be here tomorrow morning with a big bow tied on it. Brand-new. And it's all yours.' Having heard all the genie stories, I would say, 'What's the catch?' And the genie would answer, 'There's only one catch. This is the last car you're ever going to ge tin your life. So it's got to last a lifetime.' If that had happened, I would have picked out that car. But, can you imagine, knowing it had to last a lifetime, what I would do with it? I would read the manual about five times. I would always keep it garaged. If there was the least little dent or scratch, I'd have it fixed right away because I wouldn't want it rusting. I would baby that car, because it would have to last a lifetime. That's exactly the position you are in concerning your mind and body. You only get one mind and one body. And it's got to last a lifetime. Now, it's very easy to let them ride for many years. But if you don't take care of that mind and that body, they'll be a wreck forty years later, just life the car would be. It's what you do right now, today, that determines how your mind and body will operate ten, twenty, and thirty years from now.

It was a kiss that was both familiar and brand-new, making me remember a kiss from five years ago, and making me feel like I'd never been kissed before in my life.

Today is a BRAND NEW day—a perfectly good reason to get up and start over. Never give up.

Here I am, ninety years old and ready for the cooling board, using a brand new Macintosh computer, and there you sit, twenty-two and gorgeous, fresh as a new peach, yet scrawling on a yellow legal pad like an old maid in a Victorian romance.

The earth provides us a brand new beginning every twenty-four hours. It is a repeated invitation to breathe in the cool morning air and start afresh; to mimic the sunrise and brighten up while reaching once more for the sky; to carry a glad song in our heart like the early birds; and, as faithfully as the morning dew, to wash off the dust from yesterday.

The nighttime sky is all about yesterday. The light that you're seeing from the stars happened millions of years ago. Looking at the night sky is like looking at the past. But the morning sky, on the other hand, is right now. It is in the present and holds the hope of a brand new day and so many new opportunities-- to live, to be happy.

I had two cups of coffee, put Eric's jeans in the washer, read a romance for awhile, and studied my brand-new Word of the Day calendar, a Christmas gift from Arlene. My first word of the New Year was 'exsanguinate.' This was probably not a good omen.

She found too much cheer undesirable, smacking of falseness. How did Americans keep up their good spirits day in, day out, year-round? It had to be the brand-shiny-newness of their country. It had to be all that freedom. No thousands of years' worth of stultifying rules to observe. Just easy-peasy rolling with the flow.

Time is tricky. You have whole months, even years, when nothing changes a speck, when you don’t go anywhere or do anything or think one new thought. And then you can get hit with a day, or an hour, or a half a second when so much happens it’s almost like you got born all over again into some brand-new person you for damn sure never expected to meet.

I don’t like to be in delineated moments. I don’t like it when your reality feels prescriptive. I don’t like Christmas holidays and their pseudo-joy. I don’t like New Year’s Eve. I don’t like anything that feels like an established electromagnetic paradigm is pulling you into it’s cliched forebear’s footsteps.

You told me mornings were the best time to break your own heart. So here I am, smoking your brand of cigarettes for the scent. I wonder if you still sing Beatles songs as you make coffee. You said your mother used to sing them to you when you couldn’t sleep, nineteen years before we met, twenty before you moved your clothes out of our closet while I was at work. By the way, I hate you for leaving all the photographs on the fridge. Taking them down felt like peeling off new scabs, like slapping a sunburn. I spent so many nights carving your body into pillows, I can promise you nothing feels like sleeping with your arm around me and your breath in my ear. Still, it’s comforting to know we sleep under the same moon, even if she’s so much older when she gets to me. I like to imagine she’s seen you sleeping and wants me to know you’re doing well.

When I was a boy in the midwest I used to go out and look at the stars at night and wonder about them. I guess every boy does that. When I wasn't looking at the stars, I was running in the my old or my brand-new tennis shoes, on my way to swing in a tree, swim in a lake, or delve in the town library to read about dinosaurs or time machines. I guess every boy has done that, too. This is a book about those stars and those tennis shoes. Mainly about the stars, beacuse that is the way I grew up, getting more and more involved with rockets and space as I moved toward my twelfth, thirteenth, and fourteenth years. Not that I have forgotten the tennis shoes and their powerful magic, as you will see in the last story here, which I have included not because it concerns the future, but because it gives you some sort of idea of the kind of boy I was when I was looking at the stars and thinking of the years ahead. Nor have I forgetten the dinosaurs that all boys love; they are here, too, along with a machine that travels back in time to step on a butterfly. This is a book then by a boy who grew up in a small illinois town and lived to see the space age arrive, as he hoped and dreamt it would. I dedicate these stories to all boys who wonder about the past, run swiftly in the present, and have high hopes for our future. The stars are yours, if you have the head, the hands, and the heart for them.

No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with itshideous fires, you will feel it, you will feel it terribly.Now, wherever you go, you charm the world. Will it always be so? . . . You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius-- is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it.You smile? Ah! when you have lost it you won't smile. . . . People say sometimes that beauty is only superficial.That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders.It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible. . . . Yes, Mr. Gray, the gods have been good to you.But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully.When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats.Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days,listening to the tedious, trying to improve the hopeless failure,or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals,of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing. . . . A new Hedonism-- that is what our century wants. You might be its visible symbol.With your personality there is nothing you could not do.The world belongs to you for a season. . . . The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself.I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time.The common hill-flowers wither, but they blossom again.The laburnum will be as yellow next June as it is now.In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!

Tim Minchin's musings on Tony, the first 'fish' ever to have feet: Imagine what Tony would think, standing there on his brand new feet on the brink of the beginnings of mankind as we know it... if he could look forward just a few short... hundreds of millions of years... to see one of his descendants... an Israeli Jew by the name of Jesus, having a nail hammered through his feet... the very feet that Tony provided him with, as a punishment for having a, sort of, schizophrenic discourse with a God who was created by Mankind to explain the existence of feet in the absence of the knowledge of the existence of Tony.

Brand said, “Every year there’s at least one stupid American college that tries to make New Atlantis a spring break destination. The newspapers have a field day when they get eaten.

After a thousand years pass, it builds its own funeral pyre, lining it with cinnamon, myrrh and cassia. Climbing to a rest on the very top, it examines the world all throughout the night with the ability to see true good and evil. When the sun rises the next morning, with great sorrow for all that it sees, it sings a haunting song. As it sings, the heat of the sun ignites the expensive spices and the Phoenix dies in the flames. But the Phoenix is not remarkable for its feathers or flames. It is most revered for its ability to climb from its own funeral pyre, from the very ashes of its old charred body, as a brand new life ready to live again once more. Life after life, it goes through this cycle. It absorbs human sorrow, only to rise from death to do it all again. It never wearies, it never tires. It never questions its fate. Some say that the Phoenix is real, that it exists somewhere out there in the mountains of Arabia, elusive and mysterious. Others say that the Phoenix is only a wish made by desperate humans to believe in the continuance of life. But I know a secret. We are the Phoenix.

Look up," the darkness whispered, "Do you wish to travel time? For there are centuries of stories Hidden inside each star's shine. Yet what you see is just a sentence In a tale with many more, For the light reaching us now Left the home countless years before. And someday in the future Long after your last goodbye, Perhaps somebody else Will turn their eyes upto the sky. And where now you just see darkness They will see a brand new light, The beginning of a story That has just left home tonight.

Rosette disappeared onto the dance floor. Wells sat in silence for a minute, watching the dancers. The worldwide cult of fast money spent stupidly. The worldwide cult of trying too hard. Moscow, Rio, Los Angeles, Tokyo, New York, London, Shanghai--the story was the same everywhere. The same overloud music, the same overpromoted brand names, the same fake tits, about as erotic as helium balloons. Everywhere an orgy of empty consumption and bad sex. Las Vegas was the cult's world headquarters, Donald Trump its patron saint. Wells had spent ten years in the barren mountains of Afghanistan and Pakistan. He never wanted to live there again. But if he had to choose between an eternity there or in the supposed luxury of this club, he'd go back without a second thought.

The cultural situation in America today (and indeed in all Western societies) is determined by the cultural earthquake of the nineteen-sixties, the consequences of which are very much in evidence. What began as a counter-culture only some thirty years ago has achieved dominance in elite culture and, from the bastions of the latter (in the educational system, the media, the higher reaches of the law, and key positions within government bureaucracy), has penetrated both popular culture and the corporate world. It is characterized by an amalgam of both sentiments and beliefs that cannot be easily catalogued, though terms like 'progressive,' 'emancipators or 'liberationist' serve to describe it. Intellectually, this new culture is legitimated by a number of loosely connected ideologies— leftover Marxism, feminism and other sexual identity doctrines, racial and ethnic separatism, various brands of therapeutic gospels and of environmentalism. An underlying theme is antagonism toward Western culture in general and American culture in particular. A prevailing spirit is one of intolerance and a grim orthodoxy, precisely caught in the phrase "political correctness.

When classes start, Godwin will be home to a brand new crop of students: third- and fourth-years with bright eyes and souls they sold to literature. Girls who might prefer Oates to Shelley, Alcott to Allende. Girls who know nothing of blood and smoke, the darker kinds of magic.

This year, Mami has filled out the forms, signed me up, and marched me to church before I can tell her that Jesus feels like a friend I’ve had my whole childhood who has suddenly become brand-new; who invites himself over too often, who texts me too much. A friend I just don’t think I need anymore. (I know, I know . . . even writing that is blasphemous.) But I don’t know how to tell Mami that this year, it’s not about feeling unready, it’s about knowing that this doubt has already been confirmed.

How did Americans keep up their good spirits day in, day out, year-round? It had to be the brand-shiny-newness of their country. It had to be all that freedom. No thousands of years’ worth of stultifying rules to observe.

Every country must have it's version of the dairy, where kids go to spend their pocket money. The New Zealand dairy is unique however as the clever sods at Tip Top have managed to brand each one in a way that no one seems to mind

I want you to start a brand-new section in your notebooks and call it Mr. Browne’s Precepts.” He kept talking as we did what he was telling us to do. “Put today’s date at the top of the first page. And from now on, at the beginning of every month, I’m going to write a new Mr. Browne precept on the chalkboard and you’re going to write it down in your notebook. Then we’re going to discuss that precept and what it means. And at the end of the month, you’re going to write an essay about it, about what it means to you. So by the end of the year, you’ll all have your own list of precepts to take away with you.

The Bible isn’t a cookbook—deviate from the recipe and the soufflé falls flat. It’s not an owner’s manual—with detailed and complicated step-by-step instructions for using your brand-new all-in-one photocopier/FAX machine/scanner/microwave/DVR/home security system. It’s not a legal contract—make sure you read the fine print and follow every word or get ready to be cast into the dungeon. It’s not a manual of assembly—leave out a few bolts and the entire jungle gym collapses on your three-year-old.

You are also now branded a drug felon. You are no longer eligible for food stamps; you may be discriminated against in employment; you cannot vote for at least twelve years; and you are about to be evicted from public housing. Once homeless, your children will be taken from you and put in foster care.

I take the paper and open it. There are three Spanish phrases, all written out in his messy handwriting. You are perfect, even in your imperfection. You are completely insufferable, and I can’t stop thinking about you. I want the real thing this time. “You wrote these down? So you could say them to me?” “Yes.” “If I kiss you, will it hurt?” I ask, moving closer to him. “What?” “Your ribs. If I kiss you, will I hurt you?” “No,” he says. “I don’t think so.” I put both of my hands on his face and kiss him. He reaches his good arm across my lower back and pulls me toward him. I’ve kissed him before, years ago. But this feels both familiar and brand-new, like a good stretch, like a deep breath. “I don’t know what this is,” I say. “I don’t know if it’s the real thing or not.” “I don’t care,” he says, kissing me again. He grabs at the hem of my T-shirt and the buttons on my jeans. “I don’t want to hurt you.” “I don’t care about that either,” he says, kissing me again. “You have to be careful,” I say. “Of your ribs.” “Carrie, please,” he says, kissing my neck. “Stop worrying.” And so I do.

Proud Songsters The thrushes sing as the sun is going, And the finches whistle in ones and pairs, And as it gets dark loud nightingales In bushes Pipe, as they can when April wears, As if all Time were theirs. These are brand-new birds of twelve-months’ growing, Which a year ago, or less than twain, No finches were, nor nightingales, Nor thrushes, But only particles of grain, And earth, and air, and rain.

Because here, in this moment when nothing was happening and we’d finally run out of things to say, I knew how much I liked Gus Everett, how much he was starting to mean to me. We’d let so much out into the open over the last three days, and I knew more would bubble up over time, but for the first time in a year, I didn’t feel overstuffed with trapped emotions and bitten-back words. I felt a little empty, a little light. Happy. Not giddy or overjoyed, but that low, steady level of happiness that, in the best periods of life, rides underneath everything else, a buffer between you and the world you are walking over. I was happy to be here, doing nothing with Gus, and even if it was temporary, it was enough for me to believe that someday I’d be okay again. Maybe not the exact same brand of it I’d been before Dad died—probably not—but a new kind, nearly as solid and safe.

So I didn’t agree with my father’s particular brand of faith. But never, in the nearly four hundred years now since I was born, have I ever seen anything to make me doubt whether God exists in some form or the other. Not even the reflection in the mirror.” Carlisle Cullen, Stephenie Meyer’s Twilight

You go to class and discuss famous poems. The poems are full of swans, gorse, blackberries, leopards, elderflowers, mountains, orchards, moonlight, wolves, nightingales, cherry blossoms, bog oak, lily-pads, honeybees. Even the brand-new ones are jam-packed with nature. It’s like the poets are not living in the same world as you. You put up your hand and say isn’t it weird that poets just keep going around noticing nature and not ever noticing that nature is shrinking? To read these poems you would think the world was as full of nature as it ever was even though in the last forty years so many animals and habitats have been wiped out. How come they don’t notice that? How come they don’t notice everything that’s been annihilated? If they’re so into noticing things? I look around and all I see is the world being ruined. If poems were true they’d just be about walking through a giant graveyard or a garbage dump. The only place you find nature is in poems, it’s total bullshit. Even the sensitive people are fucking liars, you say. No, you don’t, you sit there in silence like always.

People always talk about happy endings, but I think it should be happy beginnings. Who wants to talk about endings when ahead is a brand new year, stretching out before you. One filled with infinite possibilities and wonderful new opportunities and decisions to be made and doubts to be had and a whole lot of love to be explored.

...your pain brand new no matter how long it lasts which now means years...

It is all new and all the same. A hundred years. A day. Ten thousand moons. For them, each day indeed is brand new, full of possibility, the unknown: a wonderland.

It was as if he stopped time for them two weeks out of every year, cut them off from both the past and the future so that they had only this present in a brand-new place, this present in which her children sought the sight and the scent of her: a wonderful thing, when you noticed it. When the past and the future grew still enough to let you notice it. He did that for her. This man she'd married.

Conspiracy theories can be weaponized not only to torment victims of violence but to spur violence against individuals or entire populations. This is not new. Weaponized rumors have been used to stoke slaughter and genocides for thousands of years, made easier today by the global speed of technology, the breakdown of institutions, and the increasing pressure to see yourself not as a person but as a brand.

A 5’5”, 182-pound, 43-year-old man wearing khaki shorts and a UCLA sweatshirt runs to Nicolas Cage in a manner he will spend the rest of the night describing to his slightly bored but equally boring date as “ambushing.” No one else is on the street and Nicolas Cage is unable to avoid the man, who wants a picture with his “brand new Droid.” As the man, who actually seems to be vibrating and hovering in an almost hummingbird-like way, adjusts his stance for the third attempt at a picture his crotch lightly brushes Nicolas Cage’s upper thigh, causing his face to shift from “bemused resignation” to, strangely, “serene bliss,” for what will become the man’s inaugural Facebook profile picture.

None of his books had prepared him for his new insight. “The People” did not mean all those who speak your language, nor yet the chosen few branded with the fiery mark of genius. Neither birth nor the labor of your hands nor the privileges of education admit you to membership of the People. Only your soul can do that. And each of us fashions his soul himself, year in and year out. You must strive to temper and to cut and polish your soul so as to become a human being. And hence a humble component of your people. A man with such a soul cannot as a rule expect to prosper, to go far in his career, to get rich. Which is why for the most part “the People” is not to be found at the higher levels of society.

No follower of Christ knew the shape of the earth. For many centuries this great Peasant of Palestine has been worshiped as God. Millions and millions have given their lives to his service. The wealth of the world was lavished on his shrines. His name carried consolation to the diseased and dying. His name dispelled the darkness of death, and filled the dungeon with light. His name gave courage to the martyr, and in the midst of fire, with shriveling lips the sufferer uttered it again and again. The outcasts, the deserted, the fallen, felt that Christ was their friend, felt that he knew their sorrows and pitied their sufferings. All this is true, and if it were all, how beautiful, how touching, how glorious it would be. But it is not all. There is another side. In his name millions and millions of men and women have been imprisoned, tortured and killed. In his name millions and millions have been enslaved. In his name the thinkers, the investigators, have been branded as criminals, and his followers have shed the blood of the wisest and best. In his name the progress of many nations was stayed for a thousand years. In his gospel was found the dogma of eternal pain, and his words added an infinite horror to death. His gospel filled the world with hatred and revenge; made intellectual honesty a crime; made happiness here the road to hell, denounced love as base and bestial, canonized credulity, crowned bigotry and destroyed the liberty of man. It would have been far better had the New Testament never been written – far better had the theological Christ never lived. Had the writers of the Testament been regarded as uninspired, had Christ been thought of only as a man, had the good been accepted and the absurd, the impossible, and the revengeful thrown away, mankind would have escaped the wars, the tortures, the scaffolds, the dungeons, the agony and tears, the crimes and sorrows of a thousand years.

She has come to stay, to be with Claire for a day or two. To sleep in the spare room. To accompany her dying, the same way she accompanied Gloria's dying six years ago. The slow car journey back to Missouri. The smile on Gloria's face. Her sister, Janice, in the front seat, driving. Playing games with the rearview mirror. Both of them pushing Gloria in a wheelchair along the banks of the river, Up a lazy river where the robin's song wakes a brand-new morning as we roll along. It was a celebration, that day. They had dug their feet down into happiness and weren't prepared to let go. They threw sticks into an eddy and watched them circle. Put a blanket down, ate Wonder Bread sandwiches. Later in the afternoon, her sister began crying, like a change in the weather, for no reason except the popping of a wine cork. Jaslyn handed her a wadded tissue. Gloria laughed at them and said that she'd overtaken grief a long time ago, that she was tired of everyone wanting to go to heaven, nobody wanting to die. The only thing worth grieving over, she said, was that sometimes there was more beauty in this life than the world could bear.

For the first few hundred years of American history, food preparation was generally approached in a no-nonsense manner. Even as late as twenty-five years ago, the general attitude was that “feeding your face” was all right, but to make too much fuss about it was somehow decadent. In the past two decades, of course, the trend has reversed itself so sharply that earlier misgivings about gastronomic excesses seem almost to have been justified. Now we have “foodies” and wine freaks who take the pleasures of the palate as seriously as if they were rites in a brand-new religion. Gourmet

Mr. Wonderful was probably taking his sweet time, right?” “No, it was actually my fault this morning. I was busy with…paperwork.” “Oh. Well, that’s alright. Don’t worry about it. What kind of paperwork?” He smiled. “Nothing important.” Mr. Kadam held the door for me, and we walked out into an empty hallway. I was just starting to relax at the elevator doors when I heard a hotel room door close. Ren walked down the hall toward us. He’d purchased new clothes. Of course, he looked wonderful. I took a step back from the elevator and tried to avoid eye contact. Ren wore a brand new pair of dark-indigo, purposely faded, urban-destruction designer jeans. His shirt was long-sleeved, buttoned-down, crisp, oxford-style and was obviously of high quality. It was blue with thin white stripes that matched is eyes perfectly. He’d rolled up the sleeves and left his shirt untucked and open at the collar. It was also an athletic cut, so it fit tightly to his muscular torso, which made me suck in an involuntary breath in appreciation of his male splendor. He looks like a runway model. How in the world am I going to be able to reject that? The world is so unfair. Seriously, it’s like turning Brad Pitt down for a date. The girl who could actually do it should win an award for idiot of the century. I again quickly ran through my list of reasons for not being with Ren and said a few “He’s not for me’s.” The good thing about seeing his mouthwatering self and watching him walk around like a regular person was that it tightened my resolve. Yes. It would be hard because he was so unbelievably gorgeous, but it was now even more obvious to me that we didn’t belong together. As he joined us at the elevator, I shook my head and muttered under my breath, “Figures. The guy is a tiger for three hundred and fifty years and emerges from his curse with expensive taste and keen fashion sense too. Incredible!” Mr. Kadam asked, “What was that, Miss Kelsey?” “Nothing.” Ren raised an eyebrow and smirked. He probably heard me. Stupid tiger hearing. The elevator doors opened. I stepped in and moved to the corner hoping to keep Mr. Kadam between the two of us, but unfortunately, Mr. Kadam wasn’t receiving the silent thoughts I was projecting furiously toward him and remained by the elevator buttons. Ren moved next to me and stood too close. He looked me up and down slowly and gave me a knowing smile. We rode down the elevator in silence. When the doors opened, he stopped me, took the backpack off my shoulder, and threw it over his, leaving me with nothing to carry. He walked ahead next to Mr. Kadam while I trialed along slowly behind, keeping distance between us and a wary eye on his tall frame.

Every pregnancy results in roughly two years of lost menstruation. If you are a manufacturer of menstrual pads, this is bad for business. So you ought to know about, and be so happy about, the drop in babies per woman across the world. You ought to know and be happy too about the growth in the number of educated women working away from home. Because these developments have created an exploding market for your products over the last few decades among billions of menstruating women now living on Levels 2 and 3. But, as I realized when I attended an internal meeting at one of the world’s biggest manufacturers of sanitary wear, most Western manufacturers have completely missed this. Instead, when hunting for new customers they are often stuck dreaming up new needs among the 300 million menstruating women on Level 4. “What if we market an even thinner pad for bikinis? What about pads that are invisible, to wear under Lycra? How about one pad for each kind of outfit, each situation, each sport? Special pads for mountain climbers!” Ideally, all the pads are so small they need to be replaced several times a day. But like most rich consumer markets, the basic needs are already met, and producers fight in vain to create demand in ever-smaller segments. Meanwhile, on Levels 2 and 3, roughly 2 billion menstruating women have few alternatives to choose from. These women don’t wear Lycra and won’t spend money on ultrathin pads. They demand a low-cost pad that will be reliable throughout the day so they don’t have to change it when they are out at work. And when they find a product they like, they will probably stick to that brand for their whole lives and recommend it to their daughters.

Right next door to the bear gardens on the south bank of the Thames in the last years of Elizabeth's reign sat the main theatres of the day. Permanent theatres were brand sparking new, the very first not appearing until 1576. Throughout the reigns of Henry VII, Henry VIII, Edward VI and Mary I, theatre had been a mobile activity, and a largely amateur one.

In the stillest hour of the night, as I lay half asleep, my seven selves sat together and thus conversed in whispers: First Self: Here, in this madman, I have dwelt all these years, with naught to do but renew his pain by day and recreate his sorrow by night. I can bear my fate no longer, and now I rebel. Second Self: Yours is a better lot than mine, brother, for it is given to me to be this madman's joyous self. I laugh his laughter and sing his happy hours, and with thrice winged feet I dance his brighter thoughts. It is I that would rebel against my weary existence. Third Self: And what of me, the love-ridden self, the flaming brand of wild passion and fantastic desires? It is I the love-sick self who would rebel against this madman. Fourth Self: I, amongst you all, am the most miserable, for naught was given me but odious hatred and destructive loathing. It is I, the tempest-like self, the one born in the black caves of Hell, who would protest against serving this madman. Fifth Self: Nay, it is I, the thinking self, the fanciful self, the self of hunger and thirst, the one doomed to wander without rest in search of unknown things and things not yet created; it is I, not you, who would rebel. Sixth Self: And I, the working self, the pitiful labourer, who, with patient hands, and longing eyes, fashion the days into images and give the formless elements new and eternal forms- it is I, the solitary one, who would rebel against this restless madman. Seventh Self: How strange that you all would rebel against this man, because each and every one of you has a preordained fate to fulfil. Ah! could I but be like one of you, a self with a determined lot! But I have none, I am the do-nothing self, the one who sits in the dumb, empty nowhere and nowhen, while you are busy re-creating life. Is it you or I, neighbours, who should rebel? When the seventh self thus spake the other six selves looked with pity upon him but said nothing more; and as the night grew deeper one after the other went to sleep enfolded with a new and happy submission. But the seventh self remained watching and gazing at nothingness, which is behind all things.

. . . [E]very single writer I met likened writing for television to one thing--laying track for an incoming speeding train. The story is the track and you gotta keep laying it down because of the train. That train is production. You keep writing, you keep laying track down, no matter what, because the train of production is coming toward you--no matter what. Every eight days, the crew needs to being to prepare a new episode--find locations, build sets, design costumes, find props, plan shots. And every eight days after that, the crew needs to film a new episode. Every eight days. Eight days to prep. Eight days to shoot. Eight days, eight days, eight days, eight days. Which means every eight days, that crew needs a brand-new script. And my job is to damn well provide them with one. Every. Eight. Days. That train of production is a'coming. Every eight days that crew on that soundstage better have something to shoot. Because the worst thing you can do is halt or derail production and cost the studio hundreds of thousands of dollars while everyone waits. That is how you go from being a TV writer to being a failed TV writer.

I know that afternoon was one of the best afternoons I will ever have. Not because it was my birthday, but because it was an end to one of the best adventures a brand new ten-year-old could ever have, and the beginning of a whole set of new adventures that I bet even Tintin never had! And it was all thanks to a boy who came and sat at the back of the class, and who let me be his friend.

The poetry of the new year is problematically punctual. An impeccable guest who arrives on time when you are running frantically behind schedule. Catching you precisely at that awkward stage of housecleaning when the contents of closet and cupboard are strewn across the room and there is no sensible place left to sit down. No, you haven’t had a chance to change the guest room towels, your clothes or your habits. It is at this stage that you begin to stammer out apologies and resolutions. The visitor fixes you with a gaze that breaks like dawn over your clutter and chagrin. 'What a beautiful life,' murmurs your guest, pressing an oddly shaped package into your hands. Gladness rises in the heart like a cloud of hummingbirds. Always the same, unpredictable, utterly original gift. You consider the paradox of that as you hold it between your palms. Like freshly kneaded dough: this brand new day.

I have hope, though a distant one. The Earth has experienced mass extinctions before. Five times past the planet has lost 70-90% of its species, and it has always sprung back. A few weedy, impoverished survivors have always been enough to pick up the baton, speciate and bloom into brand-new ecospheres full of wonder and biodiversity. It may take ten or twenty million years, but it happens eventually. It will happen this time too. My hope is that nothing like us will be around next time, to fuck it all up again.

It’s our bad luck to have teachers in this world, but since we’re stuck with them, the best we can do is hope to get a brand-new one instead of a mean old fart. New teachers don’t know the rules, so you can get away with things the old-timers would squash you for. That was my theory. So I was feeling pretty excited to start fifth grade, since I was getting a rookie teacher—a guy named Mr. Terupt. Right away, I put him to the test. If the bathroom pass is free, all you have to do is take it and go. This year, the bathrooms were right across the hall. It’s always been an easy way to get out of doing work. I can be really sneaky like that. I take the pass all the time and the teachers never notice. And like I said, Mr. Terupt was a rookie, so I knew he wasn’t going to catch me. Once you’re in the bathroom, it’s mess-around time. All the other teachers on our floor were women, so you didn’t have to worry about them barging in on you. Grab the bars to the stalls and swing. Try to touch your feet to the ceiling. Swing hard. If someone’s in the stall, it’s really funny to swing and kick his door in, especially if he’s a younger kid. If you scare him bad enough, he might pee on himself a little. That’s funny. Or if your buddy’s using the urinal, you can push him from behind and flush it at the same time. Then he might get a little wet. That’s pretty funny, too. Some kids like to plug the toilets with big wads of toilet paper, but I don’t suggest you try doing that. You can get in big trouble. My older brother told me his friend got caught and he had to scrub the toilets with a toothbrush. He said the principal made him brush his teeth with that toothbrush afterward, too. Mrs. Williams is pretty tough, but I don’t think she’d give out that kind of punishment. I don’t want to find out, either. When I came back into the classroom after my fourth or fifth trip, Mr. Terupt looked at me and said, “Boy, Peter, I’m gonna have to call you Mr. Peebody, or better yet, Peter the Pee-er. You do more peein’ than a dog walking by a mile of fire hydrants.

There was nothing average about Mack’s subsequent managerial career, though. During his final three years in Pittsburgh, Mack served as a player-manager. After a four-year hiatus from the game, he returned in 1901 to manage the brand-new Philadelphia Athletics, a charter member of the American League. The man from East Brookfield, Massachusetts, would guide the A’s for their first fifty—yes, fifty—years. Connie Mack spent a total of sixty-one years in Major League Baseball, finally retiring at the age of eighty-eight.

When older people ask me, “How have you been so successful after age 65?” I tell them, “Anyone who’s reached 65 years of age has had a world of experience behind him. He’s had his ups and downs and all the trials and tribulations of life. He certainly ought to be able to gather something out of that, something he can put together at the end of his 65 years so he can get a new start.” The way I see it, a man’s life is written by the way he lives it. It’s using any talent God has given him, even if his talent is cooking food or running a good motel. You can reach higher, think bigger, grow stronger and live deeper in this country of ours than anywhere else on Earth. The rules here give everybody a chance to win. If my story is different, it’s because my life really began at age 65 when most folks have already called it a day. I’d been modestly successful before I hit 65. After that I made millions. When they’re about 60 or 65, a lot of people feel that life is all over for them. Too many of them just sit and wait until they die or they become a burden to other people. The truth is they can make a brand new life for themselves if they just don’t give up and hunker down. I want to tell people, “You’re only as old as you feel or as you think, and no matter what your age there’s plenty of work to be done.” I don’t want to sound like I’m clearing my throat and giving advice about how a man can be successful. I’m not all puffed up. My main trade secret is I’m not afraid of hard, back-cracking work. After all, I was raised on a farm where hard work is the way of life.

I imagine a hierarchy of happiness; first purchased in the 1970s, a couple would sit here, dining on meals cooked from brand-new recipe books, eating and drinking from wedding china like proper grown-ups. They’d move to the suburbs after a couple of years; the table, too small to accommodate their growing family, passes on to a cousin newly graduated and furnishing his first flat on a budget. After a few years, he moves in with his partner and rents the place out. For a decade, tenants eat here, a whole procession of them, young people mainly, sad and happy, sometimes alone, sometimes with friends, lovers. They’d serve fast food here to fill a gap, or five stylish courses to seduce, carbohydrates before a run and chocolate pudding for broken hearts. Eventually, the cousin sells up and the house clearance people take the table away. It languishes in a warehouse, spiders spinning silk inside its unfashionable rounded corners, bluebottles laying eggs in the rough splinters. It’s given to another charity. They gave it to me, unloved, unwanted, irreparably damaged. Also the table.

One of my favorite Christian authors, Sheldon Vanauken, a friend of C. S. Lewis, said years ago that when you get a new car you should also get a hammer. Take that hammer and go out and put the first dent in the brand new car yourself. Then you’re not afraid to use it anymore. That way you don’t have to park at the end of the parking lot to protect from door dings, because you’ve already put the first dent in it yourself. Vanauken’s point was this: things are not to be loved, they’re to be used. The corollary to that is this: people are not to be used, they’re to be loved.

No, cool is fine," he said. "Yes, it's a cool place. It was much cooler seven years ago, and it was actually cool ten years ago, before I even got to the city. You see, what those kids over there"—he pointed at the empty booth—"don't realize is that cool is always past tense. The people who lived it, who set the standards they emulate, there was no cool for them. There was just the present tense: there were bills, friendships, messy fucking, fucking boredom, a million trite decisions on how to pass the time. Self-awareness destroys it. You call something cool and you brand it. Then—poof—it's gone. It's just nostalgia.

Hypothetically, then, you may be picking up in someone a certain very strange type of sadness that appears as a kind of disassociation from itself, maybe, Love-o.’ ‘I don’t know disassociation.’ ‘Well, love, but you know the idiom “not yourself” — “He’s not himself today,” for example,’ crooking and uncrooking fingers to form quotes on either side of what she says, which Mario adores. ‘There are, apparently, persons who are deeply afraid of their own emotions, particularly the painful ones. Grief, regret, sadness. Sadness especially, perhaps. Dolores describes these persons as afraid of obliteration, emotional engulfment. As if something truly and thoroughly felt would have no end or bottom. Would become infinite and engulf them.’ ‘Engulf means obliterate.’ ‘I am saying that such persons usually have a very fragile sense of themselves as persons. As existing at all. This interpretation is “existential,” Mario, which means vague and slightly flaky. But I think it may hold true in certain cases. My own father told stories of his own father, whose potato farm had been in St. Pamphile and very much larger than my father’s. My grandfather had had a marvelous harvest one season, and he wanted to invest money. This was in the early 1920s, when there was a great deal of money to be made on upstart companies and new American products. He apparently narrowed the field to two choices — Delaware-brand Punch, or an obscure sweet fizzy coffee substitute that sold out of pharmacy soda fountains and was rumored to contain smidgeons of cocaine, which was the subject of much controversy in those days. My father’s father chose Delaware Punch, which apparently tasted like rancid cranberry juice, and the manufacturer of which folded. And then his next two potato harvests were decimated by blight, resulting in the forced sale of his farm. Coca-Cola is now Coca-Cola. My father said his father showed very little emotion or anger or sadness about this, though. That he somehow couldn’t. My father said his father was frozen, and could feel emotion only when he was drunk. He would apparently get drunk four times a year, weep about his life, throw my father through the living room window, and disappear for several days, roaming the countryside of L’Islet Province, drunk and enraged.’ She’s not been looking at Mario this whole time, though Mario’s been looking at her. She smiled. ‘My father, of course, could himself tell this story only when he was drunk. He never threw anyone through any windows. He simply sat in his chair, drinking ale and reading the newspaper, for hours, until he fell out of the chair. And then one day he fell out of the chair and didn’t get up again, and that was how your maternal grandfather passed away. I’d never have gotten to go to University had he not died when I was a girl. He believed education was a waste for girls. It was a function of his era; it wasn’t his fault. His inheritance to Charles and me paid for university.’ She’s been smiling pleasantly this whole time, emptying the butt from the ashtray into the wastebasket, wiping the bowl’s inside with a Kleenex, straightening straight piles of folders on her desk.

On the labour front in 1919 there was an unprecedented number of strikes involving many millions of workers. One of the lager strikes was mounted by the AF of L against the United States Steel Corporation. At that time workers in the steel industry put in an average sixty-eight-hour week for bare subsistence wages. The strike spread to other plants, resulting in considerable violence -- the death of eighteen striking workers, the calling out of troops to disperse picket lines, and so forth. By branding the strikers Bolsheviks and thereby separating them from their public support, the Corporation broke the strike. In Boston, the Police Department went on strike and governor Calvin Coolidge replaced them. In Seattle there was a general strike which precipitated a nationwide 'red scare'. this was the first red scare. Sixteen bombs were found in the New York Post Office just before May Day. The bombs were addressed to men prominent in American life, including John D. Rockefeller and Attorney General Mitchell Palmer. It is not clear today who was responsible for those bombs -- Red terrorists, Black anarchists, or their enemies -- but the effect was the same. Other bombs pooped off all spring, damaging property, killing and maiming innocent people, and the nation responded with an alarm against Reds. It was feared that at in Russia, they were about to take over the country and shove large cocks into everyone's mother. Strike that. The Press exacerbated public feeling. May Day parades in the big cities were attacked by policemen, and soldiers and sailors. The American Legion, just founded, raided IWW headquarters in the State of Washington. Laws against seditious speech were passed in State Legislatures across the country and thousands of people were jailed, including a Socialist Congressman from Milwaukee who was sentenced to twenty years in prison. To say nothing of the Espionage and Sedition Acts of 1917 which took care of thousands more. To say nothing of Eugene V. Debs. On the evening of 2 January 1920, Attorney General Palmer, who had his eye on the White House, organized a Federal raid on Communist Party offices throughout the nation. With his right-hand assistant, J. Edgar Hoover, at his right hand, Palmer effected the arrest of over six thousand people, some Communist aliens, some just aliens, some just Communists, and some neither Communists nor aliens but persons visiting those who had been arrested. Property was confiscated, people chained together, handcuffed, and paraded through the streets (in Boston), or kept in corridors of Federal buildings for eight days without food or proper sanitation (in Detroit). Many historians have noted this phenomenon. The raids made an undoubted contribution to the wave of vigilantism winch broke over the country. The Ku Klux Klan blossomed throughout the South and West. There were night raidings, floggings, public hangings, and burnings. Over seventy Negroes were lynched in 1919, not a few of them war veterans. There were speeches against 'foreign ideologies' and much talk about 'one hundred per cent Americanism'. The teaching of evolution in the schools of Tennessee was outlawed. Elsewhere textbooks were repudiated that were not sufficiently patriotic. New immigration laws made racial distinctions and set stringent quotas. Jews were charged with international conspiracy and Catholics with trying to bring the Pope to America. The country would soon go dry, thus creating large-scale, organized crime in the US. The White Sox threw the Series to the Cincinnati Reds. And the stage was set for the trial of two Italian-born anarchists, N. Sacco and B. Vanzetti, for the alleged murder of a paymaster in South Braintree, Mass. The story of the trial is well known and often noted by historians and need not be recounted here. To nothing of World War II--

Sheepwalking I define “sheepwalking” as the outcome of hiring people who have been raised to be obedient and giving them a brain-dead job and enough fear to keep them in line. You’ve probably encountered someone who is sheepwalking. The TSA “screener” who forces a mom to drink from a bottle of breast milk because any other action is not in the manual. A “customer service” rep who will happily reread a company policy six or seven times but never stop to actually consider what the policy means. A marketing executive who buys millions of dollars’ worth of TV time even though she knows it’s not working—she does it because her boss told her to. It’s ironic but not surprising that in our age of increased reliance on new ideas, rapid change, and innovation, sheepwalking is actually on the rise. That’s because we can no longer rely on machines to do the brain-dead stuff. We’ve mechanized what we could mechanize. What’s left is to cost-reduce the manual labor that must be done by a human. So we write manuals and race to the bottom in our search for the cheapest possible labor. And it’s not surprising that when we go to hire that labor, we search for people who have already been trained to be sheepish. Training a student to be sheepish is a lot easier than the alternative. Teaching to the test, ensuring compliant behavior, and using fear as a motivator are the easiest and fastest ways to get a kid through school. So why does it surprise us that we graduate so many sheep? And graduate school? Since the stakes are higher (opportunity cost, tuition, and the job market), students fall back on what they’ve been taught. To be sheep. Well-educated, of course, but compliant nonetheless. And many organizations go out of their way to hire people that color inside the lines, that demonstrate consistency and compliance. And then they give these people jobs where they are managed via fear. Which leads to sheepwalking. (“I might get fired!”) The fault doesn’t lie with the employee, at least not at first. And of course, the pain is often shouldered by both the employee and the customer. Is it less efficient to pursue the alternative? What happens when you build an organization like W. L. Gore and Associates (makers of Gore-Tex) or the Acumen Fund? At first, it seems crazy. There’s too much overhead, there are too many cats to herd, there is too little predictability, and there is way too much noise. Then, over and over, we see something happen. When you hire amazing people and give them freedom, they do amazing stuff. And the sheepwalkers and their bosses just watch and shake their heads, certain that this is just an exception, and that it is way too risky for their industry or their customer base. I was at a Google conference last month, and I spent some time in a room filled with (pretty newly minted) Google sales reps. I talked to a few of them for a while about the state of the industry. And it broke my heart to discover that they were sheepwalking. Just like the receptionist at a company I visited a week later. She acknowledged that the front office is very slow, and that she just sits there, reading romance novels and waiting. And she’s been doing it for two years. Just like the MBA student I met yesterday who is taking a job at a major packaged-goods company…because they offered her a great salary and promised her a well-known brand. She’s going to stay “for just ten years, then have a baby and leave and start my own gig.…” She’ll get really good at running coupons in the Sunday paper, but not particularly good at solving new problems. What a waste. Step one is to give the problem a name. Done. Step two is for anyone who sees themselves in this mirror to realize that you can always stop. You can always claim the career you deserve merely by refusing to walk down the same path as everyone else just because everyone else is already doing it.

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

Today, do the exact opposite of what you normally do. And look forward to seeing what happens as a result. Change means changing your ways—only by so doing can you have new experiences that may surprise you. Make a break with your habits, test yourself, expand your horizons! If you usually hold the phone in your right hand, use your left. Do your shopping in a different supermarket and buy different brands, take the bus instead of the car, be particularly friendly to people who usually irritate you. If you eat out, order food you don’t usually eat. Experience the world around you as something completely new, as though you were a different person and not yourself. Enjoy!

Toyota wasn’t really worried that it would give away its “secret sauce.” Toyota’s competitive advantage rested firmly in its proprietary, complex, and often unspoken processes. In hindsight, Ernie Schaefer, a longtime GM manager who toured the Toyota plant, told NPR’s This American Life that he realized that there were no special secrets to see on the manufacturing floors. “You know, they never prohibited us from walking through the plant, understanding, even asking questions of some of their key people,” Schaefer said. “I’ve often puzzled over that, why they did that. And I think they recognized we were asking the wrong questions. We didn’t understand this bigger picture.” It’s no surprise, really. Processes are often hard to see—they’re a combination of both formal, defined, and documented steps and expectations and informal, habitual routines or ways of working that have evolved over time. But they matter profoundly. As MIT’s Edgar Schein has explored and discussed, processes are a critical part of the unspoken culture of an organization. 1 They enforce “this is what matters most to us.” Processes are intangible; they belong to the company. They emerge from hundreds and hundreds of small decisions about how to solve a problem. They’re critical to strategy, but they also can’t easily be copied. Pixar Animation Studios, too, has openly shared its creative process with the world. Pixar’s longtime president Ed Catmull has literally written the book on how the digital film company fosters collective creativity2—there are fixed processes about how a movie idea is generated, critiqued, improved, and perfected. Yet Pixar’s competitors have yet to equal Pixar’s successes. Like Toyota, Southern New Hampshire University has been open with would-be competitors, regularly offering tours and visits to other educational institutions. As President Paul LeBlanc sees it, competition is always possible from well-financed organizations with more powerful brand recognition. But those assets alone aren’t enough to give them a leg up. SNHU has taken years to craft and integrate the right experiences and processes for its students and they would be exceedingly difficult for a would-be competitor to copy. SNHU did not invent all its tactics for recruiting and serving its online students. It borrowed from some of the best practices of the for-profit educational sector. But what it’s done with laser focus is to ensure that all its processes—hundreds and hundreds of individual “this is how we do it” processes—focus specifically on how to best respond to the job students are hiring it for. “We think we have advantages by ‘owning’ these processes internally,” LeBlanc says, “and some of that is tied to our culture and passion for students.

recorded his family’s experiences year after year. He did so in such an entertaining and original manner that his films have gradually become classics. In Disneyland Dream, the family – father, mother, and three children aged between four and eleven – enters a competition sponsored by the then-new Scotch tape. The winners are to be treated to a trip – by airplane! – to the recently opened Disneyland in Anaheim, California. Lo and behold the youngest child, Danny, wins first prize with the indomitable slogan: ‘I like “Scotch” brand cellophane tape because when some things tear then I can just use it.’ Excitement all round, and the Barstows’ neighbours step out into their front gardens to wave the family off. Then comes the thrilling

When police arrested a New York bus driver for running down a schoolgirl in a crosswalk… the New York Daily News decried what it saw as mistreatment of one of the city’s bus drivers. The head of the transit union protested this enforcement of the city’s new Right of Way Law as “outrageous, illogical and anti-worker” while branding the head of a city street safety advocacy group “a progressive intellectual jackass.” The same union previously launched a work slowdown when another bus driver faced sanctions for killing a seventy-eight-year-old woman in a crosswalk in December 2014. All this occurred because police sought to enforce _misdemeanor_ charges in cases of pedestrians who were run over in crosswalks where they had the clear right of way.

As part of the deal, Dylan appeared in a television ad for the iPod, featuring his new album, Modern Times. This was one of the most astonishing cases of flipping the script since Tom Sawyer persuaded his friends to whitewash the fence. In the past, getting celebrities to do an ad required paying them a lot of money. But by 2006 the tables were turned. Major artists wanted to appear in iPod ads; the exposure would guarantee success. James Vincent had predicted this a few years earlier, when Jobs had said he had contacts with many musicians and could pay them to appear in ads. "No, things are going to soon change,' Vincent replied. "Apple is a different kind of brand, and it's cooler than the brand of most artists. We should talk about the opportunity we offer the bands, not pay them.

fridge, a stove and a Bendix washing machine. For an extra 250 dollars you could have a car as well; the buyer of that package was all set for the future. The Levitts erected their first houses in a huge potato field in Hempstead, twenty miles from Manhattan, in 1946. Within two years the place had become a town in its own right. By July 1948, 180 houses were being manufactured every week, and just three years later 82,000 people were living on the old potato field in 17,000 prefab dwellings. Most of those drawn to the brand-new Levittown were GIs, each with a generous discharge payment in his pocket. The ads didn’t exaggerate; the instalment plan was generous: ‘Uncle Sam and the world’s largest builder have made it possible for you to live in a charming house in a delightful community

Hey, Hiro," the black-and-white guy says, "you want to try some Snow Crash?" A lot of people hang around in front of The Black Sun saying weird things. You ignore them. But this gets Hiro's attention. Oddity the first: The guy knows Hiro's name. But people have ways of getting that information. It's probably nothing. The second: This sounds like an offer from a drug pusher. Which would be normal in front of a Reality bar. But this is the Metaverse. And you can't sell drugs in the Metaverse, because you can't get high by looking at something. The third: The name of the drug. Hiro's never heard of a drug called Snow Crash before. That's not unusual -- a thousand new drugs get invented each year, and each of them sells under half a dozen brand names. But a "snow crash" is computer lingo. It means a system crash -- a bug -- at such a fundamental level that it frags the part of the computer that controls the electron beam in the monitor, making it spray wildly across the screen, turning the perfect gridwork of pixels into a gyrating blizzard. Hiro has seen it happen a million times. But it's a very peculiar name for a drug. The thing that really gets Hiro's attention is his confidence. He has an utterly calm, stolid presence. It's like talking to an asteroid. Which would be okay if he were doing something that made the tiniest little bit of sense. Hiro's trying to read some clues in the guy's face, but the closer he looks, the more his shifty black-and-white avatar seems to break up into jittering, hardedged pixels. It's like putting his nose against the glass of a busted TV. It makes his teeth hurt. "Excuse me," Hiro says. "What did you say?

Dream House as Naming the Animals Adam had one job, really. God said, “See this fuzzy thing? And that scaly thing there, in the water? And these feathery things, flying through the air? I really need you to give them names. I’ve been making the world for a week and I’m exhausted. Let me know what you decide.” So Adam sat there. What a puzzler, right? It’s obvious to us, now, that that is a squirrel and that is a fish and that is a bird, but how was Adam supposed to know that? He wasn’t just newly born, he was newly created; he didn’t have years of life experience to support this creative enterprise, or anyone to teach him about it. When I think about him, just sitting there with his brand-new fist under his brand-new chin, looking vaguely perturbed and puzzled and anxious, I feel a lot of sympathy. Putting language to something for which you have no language is no easy feat.

NATO Special Forces put a lot of emphasis on endurance in selection and training. They have guys running fifty miles carrying everything including the kitchen sink. They keep them awake and hiking over appalling terrain for a week at a time. Therefore NATO elite troops tended to be small whippy guys, built like marathon runners. But this Bulgarian was huge. He was at least as big as me. Maybe even bigger. Maybe six-six, maybe two-fifty. He had a shaved head. He had a big square face that would be somewhere between brutally plain and reasonably good-looking depending on the light. At that point the fluorescent tube on the ceiling of his cell wasn’t doing him any favors. He looked tired. He had piercing eyes set deep and close together in hooded sockets. He was a few years older than me, somewhere in his early thirties. He had huge hands. He was wearing brand-new woodland BDUs, no name, no rank, no unit.

Holgrave, a daguerreotypist (the technology was brand new then, suggesting a cutting-edge man of the future), opines that we shall soon live to see the day “when no man shall build his house for posterity.” He instead imagines a country in which “each generation were allowed and expected to build its own houses,” a simple change that would ameliorate most of society’s ills. “I doubt whether even our public edifices,” he concludes, meaning capitols, courthouses, and other government buildings, “ought to be built of such permanent materials as stone or brick. It were better that they should crumble to ruin once in twenty years, or thereabouts, as a hint to the people to examine into and reform the institutions which they symbolize.” As the ill-gotten remnants of the past, the buildings that have borne witness to the sins of the fathers, the houses we inherit must be destroyed. If we want to truly be free of the past, we must first start by destroying our ancestral homes.

Racism was a constant presence and absence in the Obama White House. We didn’t talk about it much. We didn’t need to—it was always there, everywhere, like white noise. It was there when Obama said that it was stupid for a black professor to be arrested in his own home and got criticized for days while the white police officer was turned into a victim. It was there when a white Southern member of Congress yelled “You lie!” at Obama while he addressed a joint session of Congress. It was there when a New York reality show star built an entire political brand on the idea that Obama wasn’t born in the United States, an idea that was covered as national news for months and is still believed by a majority of Republicans. It was there in the way Obama was talked about in the right-wing media, which spent eight years insisting that he hated America, disparaging his every move, inventing scandals where there were none, attacking him for any time that he took off from work. It was there in the social media messages I got that called him a Kenyan monkey, a boy, a Muslim. And it was there in the refusal of Republicans in Congress to work with him for eight full years, something that Obama was also blamed for no matter what he did. One time, Obama invited congressional Republicans to attend a screening of Lincoln in the White House movie theater—a Steven Spielberg film about how Abraham Lincoln worked with Congress to pass the Thirteenth Amendment abolishing slavery. Not one of them came. Obama didn’t talk about it much. Every now and then, he’d show flashes of dark humor in practicing the answer he could give on a particular topic. What do you think it will take for these protests to stop? “Cops need to stop shooting unarmed black folks.” Why do you think you have failed to bring the country together? “Because my being president appears to have literally driven some white people insane.” Do you think some of the opposition you face is about race? “Yes! Of course! Next question.” But he was guarded in public. When he was asked if racism informed the strident opposition to his presidency, he’d carefully ascribe it to other factors.

DuPont, for 130 years, had confined itself to making munitions and explosives. In the mid-1920s it then organized its first research efforts in other areas, one of them the brand-new field of polymer chemistry, which the Germans had pioneered during World War I. For several years there were no results at all. Then, in 1928, an assistant left a burner on over the weekend. On Monday morning, Wallace H. Carothers, the chemist in charge, found that the stuff in the kettle had congealed into fibers. It took another ten years before DuPont found out how to make Nylon intentionally. The point of the story is, however, that the same accident had occurred several times in the laboratories of the big German chemical companies with the same results, and much earlier. The Germans were, of course, looking for a polymerized fiber—and they could have had it, along with world leadership in the chemical industry, ten years before DuPont had Nylon. But because they had not planned the experiment, they dismissed its results, poured out the accidentally produced fibers, and started all over again.

Deep underground, microbes turn half a century's worth of city waste into methane. The gases and leachate are extracted through an extensive network of subterranean pipes and then used to power 22,000 nearby homes. While 150 million tons of garbage gradually decomposes unseen below the surface, above ground, the former dump reverts to meadows, woodland and saltwater marshes, providing a haven for wildlife and a massive park for the people of New York. This is Fresh Kills in the 2020s. In 2001, the infamous landfill received its last, and saddest, consignments - the charred debris of the World Trade Center. Since then, it has been transformed into a 2,315-acre public park. Three times bigger than Central Park, it is the largest new green public space created within New York City for over a century, a mixture of wildlife habitats, bike trails, sports fields, art exhibits and playgrounds. This is poisoned land: fifty years' worth of landfill has killed for ever one of the city's most productive wetland ecosystems. Restoration is impossible. Instead, a brand new ecosystem is emerging on top of the toxic garbage

Nonconformity is an affront to those in the mainstream. Our impulse is to dismiss this lifestyle, create reasons why it can’t work, why it doesn’t even warrant consideration. Why not? Living outdoors is cheap and can be afforded by a half year of marginal employment. They can’t buy things that most of us have, but what they lose in possessions, they gain in freedom. In Somerset Maugham’s The Razor’s Edge, lead character Larry returns from the First World War and declares that he would like to “loaf.”23 The term “loafing” inadequately describes the life he would spend traveling, studying, searching for meaning, and even laboring. Larry meets with the disapproval of peers and would-be mentors: “Common sense assured…that if you wanted to get on in this world, you must accept its conventions, and not to do what everybody else did clearly pointed to instability.” Larry had an inheritance that enabled him to live modestly and pursue his dreams. Larry’s acquaintances didn’t fear the consequences of his failure; they feared his failure to conform. I’m no maverick. Upon leaving college I dove into the workforce, eager to have my own stuff and a job to pay for it. Parents approved, bosses gave raises, and my friends could relate. The approval, the comforts, the commitments wound themselves around me like invisible threads. When my life stayed the course, I wouldn’t even feel them binding. Then I would waiver enough to sense the growing entrapment, the taming of my life in which I had been complicit. Working a nine-to-five job took more energy than I had expected, leaving less time to pursue diverse interests. I grew to detest the statement “I am a…” with the sentence completed by an occupational title. Self-help books emphasize “defining priorities” and “staying focused,” euphemisms for specialization and stifling spontaneity. Our vision becomes so narrow that risk is trying a new brand of cereal, and adventure is watching a new sitcom. Over time I have elevated my opinion of nonconformity nearly to the level of an obligation. We should have a bias toward doing activities that we don’t normally do to keep loose the moorings of society. Hiking the AT is “pointless.” What life is not “pointless”? Is it not pointless to work paycheck to paycheck just to conform? Hiking the AT before joining the workforce was an opportunity not taken. Doing it in retirement would be sensible; doing it at this time in my life is abnormal, and therein lay the appeal. I want to make my life less ordinary.

As I became older, I was given many masks to wear. I could be a laborer laying railroad tracks across the continent, with long hair in a queue to be pulled by pranksters; a gardener trimming the shrubs while secretly planting a bomb; a saboteur before the day of infamy at Pearl Harbor, signaling the Imperial Fleet; a kamikaze pilot donning his headband somberly, screaming 'Banzai' on my way to my death; a peasant with a broad-brimmed straw hat in a rice paddy on the other side of the world, stooped over to toil in the water; an obedient servant in the parlor, a houseboy too dignified for my own good; a washerman in the basement laundry, removing stains using an ancient secret; a tyrant intent on imposing my despotism on the democratic world, opposed by the free and the brave; a party cadre alongside many others, all of us clad in coordinated Mao jackets; a sniper camouflaged in the trees of the jungle, training my gunsights on G.I. Joe; a child running with a body burning from napalm, captured in an unforgettable photo; an enemy shot in the head or slaughtered by the villageful; one of the grooms in a mass wedding of couples, having met my mate the day before through our cult leader; an orphan in the last airlift out of a collapsed capital, ready to be adopted into the good life; a black belt martial artist breaking cinderblocks with his head, in an advertisement for Ginsu brand knives with the slogan 'but wait--there's more' as the commercial segued to show another free gift; a chef serving up dog stew, a trick on the unsuspecting diner; a bad driver swerving into the next lane, exactly as could be expected; a horny exchange student here for a year, eager to date the blonde cheerleader; a tourist visiting, clicking away with his camera, posing my family in front of the monuments and statues; a ping pong champion, wearing white tube socks pulled up too high and batting the ball with a wicked spin; a violin prodigy impressing the audience at Carnegie Hall, before taking a polite bow; a teen computer scientist, ready to make millions on an initial public offering before the company stock crashes; a gangster in sunglasses and a tight suit, embroiled in a turf war with the Sicilian mob; an urban greengrocer selling lunch by the pound, rudely returning change over the counter to the black patrons; a businessman with a briefcase of cash bribing a congressman, a corrupting influence on the electoral process; a salaryman on my way to work, crammed into the commuter train and loyal to the company; a shady doctor, trained in a foreign tradition with anatomical diagrams of the human body mapping the flow of life energy through a multitude of colored points; a calculus graduate student with thick glasses and a bad haircut, serving as a teaching assistant with an incomprehensible accent, scribbling on the chalkboard; an automobile enthusiast who customizes an imported car with a supercharged engine and Japanese decals in the rear window, cruising the boulevard looking for a drag race; a illegal alien crowded into the cargo hold of a smuggler's ship, defying death only to crowd into a New York City tenement and work as a slave in a sweatshop. My mother and my girl cousins were Madame Butterfly from the mail order bride catalog, dying in their service to the masculinity of the West, and the dragon lady in a kimono, taking vengeance for her sisters. They became the television newscaster, look-alikes with their flawlessly permed hair. Through these indelible images, I grew up. But when I looked in the mirror, I could not believe my own reflection because it was not like what I saw around me. Over the years, the world opened up. It has become a dizzying kaleidoscope of cultural fragments, arranged and rearranged without plan or order.

Let us go and sit in the shade," said Lord Henry. "Parker has brought out the drinks, and if you stay any longer in this glare, you will be quite spoiled, and Basil will never paint you again. You really must not allow yourself to become sunburnt. It would be unbecoming." "What can it matter?" cried Dorian Gray, laughing, as he sat down on the seat at the end of the garden. "It should matter everything to you, Mr. Gray." "Why?" "Because you have the most marvellous youth, and youth is the one thing worth having." "I don't feel that, Lord Henry." "No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with its hideous fires, you will feel it, you will feel it terribly. Now, wherever you go, you charm the world. Will it always be so? ... You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius--is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it. You smile? Ah! when you have lost it you won't smile.... People say sometimes that beauty is only superficial. That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders. It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible.... Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully. When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats. Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days, listening to the tedious, trying to improve the hopeless failure, or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals, of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing.... A new Hedonism--that is what our century wants. You might be its visible symbol. With your personality there is nothing you could not do. The world belongs to you for a season.... The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself. I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time. The common hill-flowers wither, but they blossom again. The laburnum will be as yellow next June as it is now. In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!

When Kate Middleton stepped onto the stage, the landscape had changed beyond recognition from the genteel tradition of portraiture of centuries past. News was no longer reported day by day on the front pages of newspapers, but minute by minute via websites and social media. Anyone, anywhere in the world, could discover what Kate was wearing within an hour of her stepping out, with dozens of images capturing every outing from all imaginable angles. In this unique combination of circumstances, the scene was set for the future Duchess of Cambridge - a sporty, middle class 'normal' girl from Berkshire - to become a new kind of royal style icon. Kate's normality was essential to conjuring her own brand of majestic magic. Her marriage to William saw her living a fairytale that many young girls had dreamed of for generations before her. This was not another aristocratic Sloane Ranger, but a girl who had been born to a flight attendant and flight dispatcher and was now destined to be Queen Consort one day. A decade on and Kate's effect on fashion is impossible to understate - she has had dresses named after her, set trends, inspired superfans around the world and has been credited with boosting the British fashion industry by up to 1 billion in a single year.

The Bible isn’t a cookbook—deviate from the recipe and the soufflé falls flat. It’s not an owner’s manual—with detailed and complicated step-by-step instructions for using your brand-new all-in-one photocopier/FAX machine/scanner/microwave/DVR/home security system. It’s not a legal contract—make sure you read the fine print and follow every word or get ready to be cast into the dungeon. It’s not a manual of assembly—leave out a few bolts and the entire jungle gym collapses on your three-year-old. When we open the Bible and read it, we are eavesdropping on an ancient spiritual journey. That journey was recorded over a thousand-year span of time, by different writers, with different personalities, at different times, under different circumstances, and for different reasons. In the Bible, we read of encounters with God by ancient peoples, in their times and places, asking their questions, and expressed in language and ideas familiar to them. Those encounters with God were, I believe, genuine, authentic, and real. But they were also ancient—and that explains why the Bible behaves the way it does. This kind of Bible—the Bible we have—just doesn’t work well as a point-by-point exhaustive and timelessly binding list of instructions about God and the life of faith.

to look around. At first sight, the apartment was perfectly ordinary. He made a quick circuit of the living room, kitchenette, bathroom, and bedroom. The place was tidy enough, but with a few items strewn here and there, the sort of things that might be left lying around by a busy person—a magazine, a half-finished crossword puzzle, a book left open on a night table. Abby had the usual appliances—an old stove and a humming refrigerator, a microwave oven with an unpronounceable brand name, a thirteen-inch TV on a cheap stand, a boom box near a modest collection of CDs. There were clothes in her bedroom closet and silverware, plates, and pots and pans in her kitchen cabinets. He began to wonder if he’d been unduly suspicious. Maybe Abby Hollister was who she said she was, after all. And he’d taken a considerable risk coming here. If he was caught inside her apartment, all his plans for the evening would be scotched. He would end up in a holding cell facing charges that would send him back to prison for parole violation. All because he’d gotten a bug up his ass about some woman he hardly knew, a stranger who didn’t mean anything. He decided he’d better get the hell out. He was retracing his steps through the living room when he glanced at the magazine tossed on the sofa. Something about it seemed wrong. He moved closer and took a better look. It was People, and the cover showed two celebrities whose recent marriage had already ended in divorce. But on the cover the stars were smiling over a caption that read, Love At Last. He picked up the magazine and studied it in the trickle of light through the filmy curtains. The date was September of last year. He put it down and looked at the end tables flanking the sofa. For the first time he noticed a patina of dust on their surfaces. The apartment hadn’t been cleaned in some time. He went into the kitchen and looked in the refrigerator. It seemed well stocked, but when he opened the carton of milk and sniffed, he discovered water inside—which was just as well, since the milk’s expiration period had ended around the time that the People cover story had been new. Water in the milk carton. Out-of-date magazine on the sofa. Dust everywhere, even coating the kitchen counters. Abby didn’t live here. Nobody did. This apartment was a sham, a shell. It was a dummy address, like the dummy corporations his partner had set up when establishing the overseas bank accounts. It could pass inspection if somebody came to visit, assuming the visitor didn’t look too closely, but it wasn’t meant to be used. Now that he thought about it, the apartment was remarkable for what

Patients tend to assume that their generic drugs are identical to brand-name drugs, in part because they imagine a simple and amicable process: as a patent expires, the brand-name company turns over its recipe, and a generic company makes the same drug, but at a fraction of the cost, since it no longer has to invest in research or marketing. But in fact, generic drug companies fight a legal, scientific, and regulatory battle, often in the dark, from the moment they set out to develop a generic. Mostly, their drugs come to market not with help from brand-name drug companies, but in spite of their efforts to stop them. Brand companies often resort to “shenanigans” and “gaming tactics” to delay generic competition, as the exasperated FDA commissioner Scott Gottlieb put it. They will erect a fortress of patents around their drugs, sometimes patenting each manufacturing step—even the time-release mechanism, if there is one. They may make small alterations to their drugs and declare them new, to add years to their patents, a move known as “evergreening.” Rather than sell samples of their drugs, which generic makers need in order to study and reverse-engineer them, brand-name companies will withhold samples, which in 2018 led the FDA to begin publicly shaming the companies accused of such practices by posting their names on its website.

I will not love what I cannot respect! Come to me a loyal man, and see what answer I shall give you.' "Then she went away. It was the wisest thing she could have done, for absence did more to change me than an ocean of tears, a year of exhortations. Lying there, I missed her every hour of the day, recalled every gentle act, kind word, and fair example she had given me. I contrasted my own belief with hers, and found a new significance in the words honesty and honor, and, remembering her fidelity to principle, was ashamed of my own treason to God and to herself. Education, prejudice, and interest, are difficult things to overcome, and that was the hottest fight I ever passed through, for as I tell you, I was a coward. But love and loyalty won the day, and, asking no quarter, the Rebel surrendered." "Phil Beaufort, you're a brick!" cried Dick, with a sounding slap on his comrade's shoulder. "A brand snatched from the burnin'. Hallelujah!" chanted Flint, seesawing with excitement. "Then you went to find your wife? How? Where?" asked Thorn, forgetting vigilance in interest. "Friend Bent hated war so heartily that he would have nothing to do with paroles, exchanges, or any martial process whatever, but bade me go when and where I liked, remembering to do by others as I had been done by. Before I was well enough to go, however, I managed, by means of Copperhead influence and returned prisoners, to send a letter to my father and receive an

The Second Noble Truth is more hopeful: suffering has an origin. Everything in this world is interdependent, linked in a great chain of cause and effect, so suffering must come from somewhere. Buddhists identify twelve links in this chain of “dependent origination” (pratitya-samutpada) but the key links are ignorance, thirst, and grasping. We suffer because we close our eyes to the way the world really is. We pretend we are independent when we are really interdependent. We pretend that changing things are unchanging. And we desperately desire the world and the people who populate it to be as we imagine it (and them) to be. And so we suffer when our spouses take up new interests, or when our favorite (and perfect just as it was) old-fashioned ice cream store puts up a ridiculous Web site with a stupid new logo, or when the brand new T-bird we are proudly driving home from the Ford dealership is hit by a rock thrown by a six-year-old kid who would go on to write this book (true story). We suffer because we desperately grasp after people, places, and things, as if they can redeem us from our suffering. We suffer because we cling to beliefs and judgments, not least beliefs in gods, and judgments that this friend or that enemy is morally bankrupt. Today “you have changed” is an explanation one lover gives to another as she is walking out the door. In Buddhism, “you have changed” is a description of what is happening every moment of every day. The

#1. No Escape and feature keys Today’s Apple Event confirmed many of the rumors surrounding the lengthy-awaited refresh of the Macbook Pro line. The Escape and Function keys at the laptops had been deserted in choose of a hint bar that changed relying at the software that is getting used. The last the Macbook Pro got a chief update was a shocking 4 years in the past and many guides are celebrating the brand new design. However, the lack of bodily Escape and Function keys is a disaster for one major set of Apple’s customers — Developers. Let’s test numbers: There are ~ 19 million developers inside the global. And Apple has managed to promote ~19 million Macs over the past four quarters. What a twist of fate! Yes, builders are drawn toward Apple products mainly for software program reasons: the Unix-like running gadget and the proprietary development atmosphere. But builders want to have a useful keyboard to make use of that software and now they don’t. Why Tim Cook, why? This isn’t to say that the contact bar is an inherently awful concept. You should locate it on pinnacle of the Esc and feature keys as opposed to doing away with them completely! Something like this: #2 Power. Almost no improvement for RAM and a processor The 2016 MacBook Pro ships with RAM and processor specifications that are nearly equal to the 2010 model. Deja vu? RAM: At least it appears like that, because the MacBook Pro has had alternatives of as much as 16 GB of RAM in view that 2010. The best difference now's that you pay for the update. Processors: The MacBook Pro had options with 2.4 gigahertz twin-middle processors again in 2010. Anything new in 2016? Not absolutely, well… nope.

It's hard to form a lasting connection when your permanent address is an eight-inch mailbox in the UPS store. Still,as I inch my way closer, I can't help the way my breath hitches, the way my insides thrum and swirl. And when he turns,flashing me that slow, languorous smile that's about to make him world famous,his eyes meeting mine when he says, "Hey,Daire-Happy Sweet Sixteen," I can't help but think of the millions of girls who would do just about anything to stand in my pointy blue babouches. I return the smile, flick a little wave of my hand, then bury it in the side pocket of the olive-green army jacket I always wear. Pretending not to notice the way his gaze roams over me, straying from my waist-length brown hair peeking out from my scarf, to the tie-dyed tank top that clings under my jacket,to the skinny dark denim jeans,all the way down to the brand-new slippers I wear on my feet. "Nice." He places his foot beside mine, providing me with a view of the his-and-hers version of the very same shoe. Laughing when he adds, "Maybe we can start a trend when we head back to the States.What do you think?" We. There is no we. I know it.He knows it.And it bugs me that he tries to pretend otherwise. The cameras stopped rolling hours ago, and yet here he is,still playing a role. Acting as though our brief, on-location hookup means something more. Acting like we won't really end long before our passports are stamped RETURN. And that's all it takes for those annoyingly soft girly feelings to vanish as quickly as a flame in the rain. Allowing the Daire I know,the Daire I've honed myself to be, to stand in her palce. "Doubtful." I smirk,kicking his shoe with mine.A little harder then necessary, but then again,he deserves it for thinking I'm lame enough to fall for his act. "So,what do you say-food? I'm dying for one of those beef brochettes,maybe even a sausage one too.Oh-and some fries would be good!" I make for the food stalls,but Vane has another idea. His hand reaches for mine,fingers entwining until they're laced nice and tight. "In a minute," he says,pulling me so close my hip bumps against his. "I thought we might do something special-in honor of your birthday and all.What do you think about matching tattoos?" I gape.Surely he's joking. "Yeah,you know,mehndi. Nothing permanent.Still,I thought it could be kinda cool." He arcs his left brow in his trademark Vane Wick wau,and I have to fight not to frown in return. Nothing permanent. That's my theme song-my mission statement,if you will. Still,mehndi's not quite the same as a press-on. It has its own life span. One that will linger long after Vane's studio-financed, private jet lifts him high into the sky and right out of my life. Though I don't mention any of that, instead I just say, "You know the director will kill you if you show up on set tomorrow covered in henna." Vane shrugs. Shrugs in a way I've seen too many times, on too many young actors before him.He's in full-on star-power mode.Think he's indispensable. That he's the only seventeen-year-old guy with a hint of talent,golden skin, wavy blond hair, and piercing blue eyes that can light up a screen and make the girls (and most of their moms) swoon. It's a dangerous way to see yourself-especially when you make your living in Hollywood. It's the kind of thinking that leads straight to multiple rehab stints, trashy reality TV shows, desperate ghostwritten memoirs, and low-budget movies that go straight to DVD.

It's a stupendous day for Dr. Seuss fans, with the announcement of a new, previously unpublished picture book, What Pet Should I Get? , to be released on July 28th.  When Dr. Seuss (aka Ted Geisel) passed away in 1991 he left behind pages of text and sketches for book ideas and projects he had worked on over the years but hadn't completed before his death. Where were these hidden gems, you might ask?  Locked away in a safe? Buried in the backyard? Hidden behind a secret wall in his hat closet?  No.  Like many utterly ordinary people, Seuss had a box in his office filled with a paper trail of ideas and bursts of creativity--only in this case, it was a veryspecial box of creative bits and pieces... Who knew, when his wife, Audrey Geisel, packed away that box shortly after Seuss' death, that when she opened it up over two decades later, she would discover the complete manuscript and illustrations for What Pet Should I Get? . I'm envisioning a ray of bright green and blue and red sunshine beaming down on that moment...  In point of fact, the brilliant colors of Seuss' stories came later in the evolution of his books, so color is being added to the black and white sketches of What Pet Should I Get? by Seuss' former art director, Cathy Goldsmith, who worked with him on the last book he published before his death, Oh, The Places You'll Go!   I can't even imagine the goosebumps Goldsmith must have felt to see and hold never-before-seen Seuss artwork... So while we have to wait until the sun is beating down and summer vacation is nearing an end before we can get our hands on a brand new Dr. Seuss story, can also look forward to hearing about what else was found in that treasure trove of Seussy goodness--two more stories are promised as a result of the findings.

In Summation A poem by Taylor Swift At this hearing I stand before my fellow members of the Tortured Poets Department With a summary of my findings A debrief, a detailed rewinding For the purpose of warning For the sake of reminding As you might all unfortunately recall I had been struck with a case of a restricted humanity Which explains my plea here today of temporary i n s a n i t y You see, the pendulum swings Oh, the chaos it brings Leads the caged beast to do the most curious things Lovers spend years denying what’s ill fated Resentment rotting away galaxies we created Stars placed and glued meticulously by hand next to the ceiling fan Tried wishing on comets. Tried dimming the shine. Tried to orbit his planet. Some stars never align. And in one conversation, I tore down the whole sky Spring sprung forth with dazzling freedom hues Then a crash from the skylight bursting through Something old, someone hallowed, who told me he could be brand new And so I was out of the oven and into the microwave Out of the slammer and into a tidal wave How gallant to save the empress from her gilded tower Swinging a sword he could barely lift But loneliness struck at that fateful hour Low hanging fruit on his wine stained lips He never even scratched the surface of me. None of them did. “In summation, it was not a love affair!” I screamed while bringing my fists to my coffee ringed desk It was a mutual manic phase. It was self harm. It was house and then cardiac arrest. A smirk creeps onto this poet’s face Because it’s the worst men that I write best. And so I enter into evidence My tarnished coat of arms My muses, acquired like bruises My talismans and charms The tick, tick, tick of love bombs My veins of pitch black ink All’s fair in love and poetry Sincerely, The Chairman of The Tortured Poets Department

The collapse, for example, of IBM’s legendary 80-year-old hardware business in the 1990s sounds like a classic P-type story. New technology (personal computers) displaces old (mainframes) and wipes out incumbent (IBM). But it wasn’t. IBM, unlike all its mainframe competitors, mastered the new technology. Within three years of launching its first PC, in 1981, IBM achieved $5 billion in sales and the #1 position, with everyone else either far behind or out of the business entirely (Apple, Tandy, Commodore, DEC, Honeywell, Sperry, etc.). For decades, IBM dominated computers like Pan Am dominated international travel. Its $13 billion in sales in 1981 was more than its next seven competitors combined (the computer industry was referred to as “IBM and the Seven Dwarfs”). IBM jumped on the new PC like Trippe jumped on the new jet engines. IBM owned the computer world, so it outsourced two of the PC components, software and microprocessors, to two tiny companies: Microsoft and Intel. Microsoft had all of 32 employees. Intel desperately needed a cash infusion to survive. IBM soon discovered, however, that individual buyers care more about exchanging files with friends than the brand of their box. And to exchange files easily, what matters is the software and the microprocessor inside that box, not the logo of the company that assembled the box. IBM missed an S-type shift—a change in what customers care about. PC clones using Intel chips and Microsoft software drained IBM’s market share. In 1993, IBM lost $8.1 billion, its largest-ever loss. That year it let go over 100,000 employees, the largest layoff in corporate history. Ten years later, IBM sold what was left of its PC business to Lenovo. Today, the combined market value of Microsoft and Intel, the two tiny vendors IBM hired, is close to $1.5 trillion, more than ten times the value of IBM. IBM correctly anticipated a P-type loonshot and won the battle. But it missed a critical S-type loonshot, a software standard, and lost the war.

Visible over Madame’s shoulder was a clock, hanging on the wall between a flag and a poster. The poster was for a new brand of beer, featuring three bikini-clad young women sprouting breasts the size and shape of children’s balloons; the flag was of the defeated Republic of Vietnam, three bold red horizontal stripes on a vivid field of yellow. This was the flag, as the General had noted more than once to me, of the free Vietnamese people. I had seen the flag countless times before, and posters like that one often, but I had never seen this type of clock, carved from hardwood into the shape of our homeland. For this clock that was a country, and this country that was a clock, the minute and hour hands pivoted in the south, the numbers of the dial a halo around Saigon. Some craftsman in exile had understood that this was exactly the timepiece his refugee countrymen desired. We were displaced persons, but it was time more than space that defined us. While the distance to return to our lost country was far but finite, the number of years it would take to close that distance was potentially infinite. Thus, for displaced people, the first question was always about time: When can I return? Speaking of punctuality, I said to Madame, your clock is set to the wrong time. No, she said, rising to fetch the beer. It’s set to Saigon time. Of course it was. How could I not have seen it? Saigon time was fourteen hours off, although if one judged time by this clock, it was we who were fourteen hours off. Refugee, exile, immigrant—whatever species of displaced human we were, we did not simply live in two cultures, as celebrants of the great American melting pot imagined. Displaced people also lived in two time zones, the here and the there, the present and the past, being as we were reluctant time travelers. But while science fiction imagined time travelers as moving forward or backward in time, this timepiece demonstrated a different chronology. The open secret of the clock, naked for all to see, was that we were only going in circles.

Clad in red velvet it came, the very covering my old Master had so loved, the dream king, Marius. It came swaggering and camping through the lighted streets of Paris as though God had made it. But it was a vampire child, the same as I, son of the seventeen hundreds, as they reckoned the time to be then, a blazing, brash, bumbling, laughing and teasing blood drinker in the guise of a young man, come to stomp out whatever sacred fire yet burnt in the cleft scar tissue of my soul and scatter the ashes. It was The Vampire Lestat. It wasn't his fault. Had one of us been able to strike him down one night, break him apart with his own fancy sword and set him ablaze, we might have had a few more decades of our wretched delusions. But nobody could. He was too damned strong for us. Created by a powerful and ancient renegade, a legendary vampire by the name of Magnus, this Lestat, aged twenty in mortal years, an errant and penniless country aristocrat from the wild lands of Auvergne, who had thrown over custom and respectability and any hope of court ambitions, of which he had none anyway since he couldn't even read or write, and was too insulting to wait on any King or Queen, who became a wild blond-haired celebrity of the boulevard gutter theatricals, a lover of men and women, a laughing happy-go-lucky blindly ambitious self-loving genius of sorts, this Lestat, this blue-eyed and infinitely confident Lestat, was orphaned on the very night of his creation by the ancient monster who made him, bequeathed to him a fortune in a secret room in a crumbling medieval tower, and then went into the eternal comfort of the ever devouring flames. This Lestat, knowing nothing of Old Covens and Old Ways, of soot covered gangsters who thrived under cemeteries and believed they had a right to brand him a heretic, a maverick and a bastard of the Dark Blood, went strutting about fashionable Paris, isolated and tormented by his supernatural endowments yet glorying in his new powers, dancing at the Tuileries with the most magnificently clad women, reveling in the joys of the ballet and the high court theater and roaming not only in the Places of Light, as we called them, but meandering mournfully in Notre Dame de Paris itself, right before the High Altar, without the lightning of God striking him where he stood. Armand’s description of Lestat from The Vampire Armand

I think we all collectively have gone a little crazy. We worry about the wrong things. I have an acquaintance, Christy, whose twelve–year–old son managed to get into a very violent PG–13 movie. I don’t know how many machine–gunnings, explosions, and killings this boy wound up witnessing. As I recall, the boy had nightmares for a week afterward. That disturbed his mother—but not as much as if her son had stumbled into a different kind of movie. “At least there wasn’t any sex,” she said with dead–serious concern. “No,” I said, “probably not a single bare breast.” I didn’t add that most societies do not regard the adult female breast as being primarily an object of sexual desire. After all, it’s just a big gland that makes milk in order to feed hungry babies. “You know what I’m talking about,” she snapped. “I mean graphic sex.” We were sitting in a café drinking tea. She cut off the volume of her speech at the end of her sentence, whispering and exaggerating the consonants of S–E–X as if she needed me to read her lips—as if giving voice to this word might disturb our neighbors and brand her as a deviant. “I don’t think children should see that kind of thing,” she added. “What should children see?” I asked her. I am not arguing that we should let our children buy tickets to raunchy movies. I never let my daughters bring home steamy videos or surf the Internet for porn. But something is wrong when sex becomes a dirty word that we don’t even want our children to hear. Why must we regard almost anything sexual as tantamount to obscene? I think many of us are like Christy. We wouldn’t want our children—even our very sexual teenagers—to see certain kinds of movies, even if they happened to be erotic masterpieces, true works of art. It wouldn’t matter if a movie gave us a wonderful scene of a wife and a husband very lovingly making love with the conscious intention of engendering new life. It wouldn’t matter that sex is life, and therefore must be regarded as sacred as anything could possibly be. It wouldn’t even matter that not one of us could have come into the world but for the sexual union of our fathers and our mothers. If a movie portrayed a man and woman in the ecstatic dance of love—actually showed naked bellies and breasts, burning lips and adoring eyes and the glistening, impassioned organs of sex—most people I know would rather their children watch the vile action movie. They would rather their “innocent” sons and daughters behold the images of bloody, blasted bodies, torture, murder, and death.

Imagine you are Emma Faye Stewart, a thirty-year-old, single African American mother of two who was arrested as part of a drug sweep in Hearne, Texas.1 All but one of the people arrested were African American. You are innocent. After a week in jail, you have no one to care for your two small children and are eager to get home. Your court-appointed attorney urges you to plead guilty to a drug distribution charge, saying the prosecutor has offered probation. You refuse, steadfastly proclaiming your innocence. Finally, after almost a month in jail, you decide to plead guilty so you can return home to your children. Unwilling to risk a trial and years of imprisonment, you are sentenced to ten years probation and ordered to pay $1,000 in fines, as well as court and probation costs. You are also now branded a drug felon. You are no longer eligible for food stamps; you may be discriminated against in employment; you cannot vote for at least twelve years; and you are about to be evicted from public housing. Once homeless, your children will be taken from you and put in foster care. A judge eventually dismisses all cases against the defendants who did not plead guilty. At trial, the judge finds that the entire sweep was based on the testimony of a single informant who lied to the prosecution. You, however, are still a drug felon, homeless, and desperate to regain custody of your children. Now place yourself in the shoes of Clifford Runoalds, another African American victim of the Hearne drug bust.2 You returned home to Bryan, Texas, to attend the funeral of your eighteen-month-old daughter. Before the funeral services begin, the police show up and handcuff you. You beg the officers to let you take one last look at your daughter before she is buried. The police refuse. You are told by prosecutors that you are needed to testify against one of the defendants in a recent drug bust. You deny witnessing any drug transaction; you don’t know what they are talking about. Because of your refusal to cooperate, you are indicted on felony charges. After a month of being held in jail, the charges against you are dropped. You are technically free, but as a result of your arrest and period of incarceration, you lose your job, your apartment, your furniture, and your car. Not to mention the chance to say good-bye to your baby girl. This is the War on Drugs. The brutal stories described above are not isolated incidents, nor are the racial identities of Emma Faye Stewart and Clifford Runoalds random or accidental. In every state across our nation, African Americans—particularly in the poorest neighborhoods—are subjected to tactics and practices that would result in public outrage and scandal if committed in middle-class white neighborhoods.

In 1995, the gray wolf was reintroduced to Yellowstone National Park after a seventy-year hiatus. Scientists expected an ecological ripple effect, but the size and scope of the trophic cascade took them by surprise.7 Wolves are predators that kill certain species of animals, but they indirectly give life to others. When the wolves reentered the ecological equation, it radically changed the behavioral patterns of other wildlife. As the wolves began killing coyotes, the rabbit and mouse populations increased, thereby attracting more hawks, weasels, foxes, and badgers. In the absence of predators, deer had overpopulated the park and overgrazed parts of Yellowstone. Their new traffic patterns, however, allowed the flora and fauna to regenerate. The berries on those regenerated shrubs caused a spike in the bear population. In six years’ time, the trees in overgrazed parts of the park had quintupled in height. Bare valleys were reforested with aspen, willow, and cottonwood trees. And as soon as that happened, songbirds started nesting in the trees. Then beavers started chewing them down. Beavers are ecosystem engineers, building dams that create natural habitats for otters, muskrats, and ducks, as well as fish, reptiles, and amphibians. One last ripple effect. The wolves even changed the behavior of rivers—they meandered less because of less soil erosion. The channels narrowed and pools formed as the regenerated forests stabilized the riverbanks. My point? We need wolves! When you take the wolf out of the equation, there are unintended consequences. In the absence of danger, a sheep remains a sheep. And the same is true of men. The way we play the man is by overcoming overwhelming obstacles, by meeting daunting challenges. We may fear the wolf, but we also crave it. It’s what we want. It’s what we need. Picture a cage fight between a sheep and a wolf. The sheep doesn’t stand a chance, right? Unless there is a Shepherd. And I wonder if that’s why we play it safe instead of playing the man—we don’t trust the Shepherd. Playing the man starts there! Ecologists recently coined a wonderful new word. Invented in 2011, rewilding has a multiplicity of meanings. It’s resisting the urge to control nature. It’s the restoration of wilderness. It’s the reintroduction of animals back into their natural habitat. It’s an ecological term, but rewilding has spiritual implications. As I look at the Gospels, rewilding seems to be a subplot. The Pharisees were so civilized—too civilized. Their religion was nothing more than a stage play. They were wolves in sheep’s clothing.8 But Jesus taught a very different brand of spirituality. “Foxes have dens and birds have nests,” said Jesus, “but the Son of Man has no place to lay his head.”9 So Jesus spent the better part of three years camping, fishing, and hiking with His disciples. It seems to me Jesus was rewilding them. Jesus didn’t just teach them how to be fishers of men. Jesus taught them how to play the man! That was my goal with the Year of Discipleship,

Weston, having been born in Chicago, was raised with typical, well-grounded, mid-western values. On his 16th birthday, his father gave him a Kodak camera with which he started what would become his lifetime vocation. During the summer of 1908, Weston met Flora May Chandler, a schoolteacher who was seven years older than he was. The following year the couple married and in time they had four sons. Weston and his family moved to Southern California and opened a portrait studio on Brand Boulevard, in the artsy section of Glendale, California, called Tropico. His artistic skills soon became apparent and he became well known for his portraits of famous people, such as Carl Sandburg and Max Eastman. In the autumn of 1913, hearing of his work, Margrethe Mather, a photographer from Los Angeles, came to his studio, where Weston asked her to be his studio assistant. It didn’t take long before the two developed a passionate, intimate relationship. Both Weston and Mather became active in the growing bohemian cultural scene in Los Angeles. She was extremely outgoing and artistic in a most flamboyant way. Her bohemian sexual values were new to Weston’s conventional thinking, but Mather excited him and presented him with a new outlook that he found enticing. Mather was beautiful, and being bisexual and having been a high-class prostitute, was delightfully worldly. Mather's uninhibited lifestyle became irresistible to Weston and her photography took him into a new and exciting art form. As Mather worked and overtly played with him, she presented a lifestyle that was in stark contrast to Weston’s conventional home life, and he soon came to see his wife Flora as a person with whom he had little in common. Weston expanded his horizons but tried to keep his affairs with other women a secret. As he immersed himself further into nude photography, it became more difficult to hide his new lifestyle from his wife. Flora became suspicious about this secret life, but apparently suffered in silence. One of the first of many women who agreed to model nude for Weston was Tina Modotti. Although Mather remained with Weston, Tina soon became his primary model and remained so for the next several years. There was an instant attraction between Tina Modotti, Mather and Edward Weston, and although he remained married, Tina became his student, model and lover. Richey soon became aware of the affair, but it didn’t seem to bother him, as they all continued to remain good friends. The relationship Tina had with Weston could definitely be considered “cheating,” since knowledge of the affair was withheld as much as possible from his wife Flora May. Perhaps his wife knew and condoned this new promiscuous relationship, since she had also endured the intense liaison with Margrethe Mather. Tina, Mather and Weston continued working together until Tina and Weston suddenly left for Mexico in 1923. As a group, they were all a part of the cozy, artsy, bohemian society of Los Angeles, which was where they were introduced to the then-fashionable, communistic philosophy.

In Andhra, farmers fear Naidu’s land pool will sink their fortunes Prasad Nichenametla,Hindustan Times | 480 words The state festival tag added colour to Sankranti in Andhra Pradesh this time. But the hue of happiness was missing in 29 villages along river Krishna in Guntur district. The villagers knew it was their last Sankranti, a harvest festival celebrated to seek agricultural prosperity. For in two months, more than 30,000 acres of fertile farmland would be acquired for a brand new capital planned in collaboration with Singapore. The Nara Chandrababu Naidu government went about the capital project by setting aside the Centre’s land acquisition act and drawing up a compensation package for land-owning and tenant farmers and labourers. Many are opposed to it, and are not keen on snapping their centuries-old bond with their land and livelihood. In Penumaka village, Nageshwara Rao, 50, fears the future as he does not possess a tenancy certificate that could have brought some relief under the compensation package. “The entire village is against land-pooling but we hear the government is adamant,” Rao says, referring to municipal minister P Narayana’s alleged assertion that land would be taken with or without the farmers’ consent. Narayana is supervising the land-pooling process. “Naidu says he would give us Rs 50,000 per year in lieu of annual crops. We earn that much in a month here,” villager Meka Koti Reddy says. To drive home the point, locals in Undavalli village nearby have put up a board asking officials to keep off their lands that produce three crops a year. Unlike other parts of Andhra Pradesh, the water-rich land here is highly productive yielding 200 varieties of crops. Some farmers are also suspicious about the compensation because Naidu is yet to deliver on the loan-waiver promise. They are now weighing legal options besides seeking Prime Minister Narendra Modi’s intervention to retain their land. While the villagers opposing land-pooling are allegedly being backed by Jaganmohan Reddy’s YSR Congress Party, those belonging to the Kamma community — the support base for Naidu’s Telugu Desam Party — are said to be cooperative.  It is also believed that Naidu chose this location over others suggested by experts to primarily benefit the Kamma industrialists who own large swathes of land in Krishna and Guntur districts. But even the pro-project villagers cannot help feel insecure. “We are clueless about where our developed area would be. What if the project is not executed within Naidu’s tenure? Is there a legal recourse?” Idupulapati Rambabu of Mandadam says. This is despite Naidu’s assurance on January 1 at nearby Thulluru, where he launched the land-pooling process, asking farmers to give land without any apprehension. He said the deal in its present form would make them richer than him in a decade. “We are not building a mere city but a hub of economic activity loaded with superior infrastructure that is aimed at generating wealth. This would be a win-win situation for all,” Naidu tells HT. As of now, villages like Nelapadu struggling with low soil fertility seem to be winning from the package.

No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with its hideous fires, you will feel it, you will feel it terribly. Now, wherever you go, you charm the world. Will it always be so? ... You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius--is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it. You smile? Ah! when you have lost it you won't smile.... People say sometimes that beauty is only superficial. That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders. It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible.... Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully. When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats. Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days, listening to the tedious, trying to improve the hopeless failure, or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals, of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing.... A new Hedonism--that is what our century wants. You might be its visible symbol. With your personality there is nothing you could not do. The world belongs to you for a season.... The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself. I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time. The common hill-flowers wither, but they blossom again. The laburnum will be as yellow next June as it is now. In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” George Bernard Shaw On a cool fall evening in 2008, four students set out to revolutionize an industry. Buried in loans, they had lost and broken eyeglasses and were outraged at how much it cost to replace them. One of them had been wearing the same damaged pair for five years: He was using a paper clip to bind the frames together. Even after his prescription changed twice, he refused to pay for pricey new lenses. Luxottica, the 800-pound gorilla of the industry, controlled more than 80 percent of the eyewear market. To make glasses more affordable, the students would need to topple a giant. Having recently watched Zappos transform footwear by selling shoes online, they wondered if they could do the same with eyewear. When they casually mentioned their idea to friends, time and again they were blasted with scorching criticism. No one would ever buy glasses over the internet, their friends insisted. People had to try them on first. Sure, Zappos had pulled the concept off with shoes, but there was a reason it hadn’t happened with eyewear. “If this were a good idea,” they heard repeatedly, “someone would have done it already.” None of the students had a background in e-commerce and technology, let alone in retail, fashion, or apparel. Despite being told their idea was crazy, they walked away from lucrative job offers to start a company. They would sell eyeglasses that normally cost $500 in a store for $95 online, donating a pair to someone in the developing world with every purchase. The business depended on a functioning website. Without one, it would be impossible for customers to view or buy their products. After scrambling to pull a website together, they finally managed to get it online at 4 A.M. on the day before the launch in February 2010. They called the company Warby Parker, combining the names of two characters created by the novelist Jack Kerouac, who inspired them to break free from the shackles of social pressure and embark on their adventure. They admired his rebellious spirit, infusing it into their culture. And it paid off. The students expected to sell a pair or two of glasses per day. But when GQ called them “the Netflix of eyewear,” they hit their target for the entire first year in less than a month, selling out so fast that they had to put twenty thousand customers on a waiting list. It took them nine months to stock enough inventory to meet the demand. Fast forward to 2015, when Fast Company released a list of the world’s most innovative companies. Warby Parker didn’t just make the list—they came in first. The three previous winners were creative giants Google, Nike, and Apple, all with over fifty thousand employees. Warby Parker’s scrappy startup, a new kid on the block, had a staff of just five hundred. In the span of five years, the four friends built one of the most fashionable brands on the planet and donated over a million pairs of glasses to people in need. The company cleared $100 million in annual revenues and was valued at over $1 billion. Back in 2009, one of the founders pitched the company to me, offering me the chance to invest in Warby Parker. I declined. It was the worst financial decision I’ve ever made, and I needed to understand where I went wrong.

The mixture of a solidly established Romance aristocracy with the Old English grassroots produced a new language, a “French of England,” which came to be known as Anglo-Norman. It was perfectly intelligible to the speakers of other langues d’oïl and also gave French its first anglicisms, words such as bateau (boat) and the four points of the compass, nord, sud, est and ouest. The most famous Romance chanson de geste, the Song of Roland, was written in Anglo-Norman. The first verse shows how “French” this language was: Carles li reis, nostre emperere magnes, set anz tuz pleins ad estéd en Espaigne, Tresqu’en la mer cunquist la tere altaigne… King Charles, our great emperor, stayed in Spain a full seven years: and he conquered the high lands up to the sea… Francophones are probably not aware of how much England contributed to the development of French. England’s court was an important production centre for Romance literature, and most of the early legends of King Arthur were written in Anglo-Norman. Robert Wace, who came from the Channel Island of Jersey, first evoked the mythical Round Table in his Roman de Brut, written in French in 1155. An Englishman, William Caxton, even produced the first “vocabulary” of French and English (a precursor of the dictionary) in 1480. But for four centuries after William seized the English crown, the exchange between Old English and Romance was pretty much the other way around—from Romance to English. Linguists dispute whether a quarter or a half of the basic English vocabulary comes from French. Part of the argument has to do with the fact that some borrowings are referred to as Latinates, a term that tends to obscure the fact that they actually come from French (as we explain later, the English worked hard to push away or hide the influence of French). Words such as charge, council, court, debt, judge, justice, merchant and parliament are straight borrowings from eleventh-century Romance, often with no modification in spelling. In her book Honni soit qui mal y pense, Henriette Walter points out that the historical developments of French and English are so closely related that anglophone students find it easier to read Old French than francophones do. The reason is simple: Words such as acointance, chalenge, plege, estriver, remaindre and esquier disappeared from the French vocabulary but remained in English as acquaintance, challenge, pledge, strive, remain and squire—with their original meanings. The word bacon, which francophones today decry as an English import, is an old Frankish term that took root in English. Words that people think are totally English, such as foreign, pedigree, budget, proud and view, are actually Romance terms pronounced with an English accent: forain, pied-de-grue (crane’s foot—a symbol used in genealogical trees to mark a line of succession), bougette (purse), prud (valiant) and vëue. Like all other Romance vernaculars, Anglo-Norman evolved quickly. English became the expression of a profound brand of nationalism long before French did. As early as the thirteenth century, the English were struggling to define their nation in opposition to the French, a phenomenon that is no doubt the root of the peculiar mixture of attraction and repulsion most anglophones feel towards the French today, whether they admit it or not. When Norman kings tried to add their French territory to England and unify their kingdom under the English Crown, the French of course resisted. The situation led to the first, lesser-known Hundred Years War (1159–1299). This long quarrel forced the Anglo-Norman aristocracy to take sides. Those who chose England got closer to the local grassroots, setting the Anglo-Norman aristocracy on the road to assimilation into English.