Brand Endorsement Quotes

Republican or Democrat, this nation's affluent urban and suburban classes understand their bread is buttered on the corporate side. The primary difference between the two parties is that the Republicans pretty much admit that they grasp and even endorse some of the nastiest facts of life in America. Republicans honestly tell the world: "Listen in on my phone calls, piss-test me until I'm blind, kill and eat all of my neighbors right in front of my eyes, but show me the money! Let me escape with every cent I can kick out of the suckers, the taxpayers, and anybody else I can get a headlock on, legally or otherwise." Democrats, in contrast, seem content to catalog the GOP's outrages against the Republic, showing proper indignation while laughing at episodes of The Daily Show. But they stand behind the American brand: imperialism. They "support our troops," though you will be hard put to find any of them who have served alongside them or who would send one of their own kids off to lose an eye or an arm in Iraq. They play the imperial game, maintain their credit ratings, and plan to keep the beach house and the retirement investments if it means sacrificing every damned Lynndie England in West Virginia.

But they make an enormous difference to the respect the person commands in his or her social circle. To express the wrong opinion on a politicized issue can make one an oddball at best—someone who “doesn’t get it”—and a traitor at worst. The pressure to conform becomes all the greater as people live and work with others who are like them and as academic, business, or religious cliques brand themselves with left-wing or right-wing causes. For pundits and politicians with a reputation for championing their faction, coming out on the wrong side of an issue would be career suicide. Given these payoffs, endorsing a belief that hasn’t passed muster with science and fact-checking isn’t so irrational after all—at least, not by the criterion of the immediate effects on the believer. The

This lesson is especially important when so many Christians today identify themselves with some “single issue” (a concept drawn from politics) other than the cross, other than the gospel. It is not that they deny the gospel. If pressed, they will emphatically endorse it. But their point of self-identification, the focus of their minds and hearts, what occupies their interest and energy, is something else: a style of worship, the abortion issue, homeschooling, the gift of prophecy, pop sociology, a certain brand of counseling, or whatever. Of course, all of these issues have their own importance. Doubtless we need some Christians working on them full time. But even those who are so engaged must do so as an extension of the gospel, as an extension of the message of the cross. They must take special pains to avoid giving any impression that being really spiritual or really insightful or really wise turns on an appropriate response to their issue.

I’d been a rock star ever since I could remember. I came out of my mother’s womb screaming for more than nipple and nurture. I was born to strut and fret my hour upon the stage, fill stadiums, do massive amounts of drugs, sleep with three nubile groupies at a time . . . AND endorse my own brand of barbecue sauce (oh no, that’s Joe).

and plays on your vulnerabilities — you are not smart or strong or tall enough. Does it claim to be rich in a nutrient or have extra doses of a nutrient? Iron, fibre, protein, vitamin D? Textbook nutritionism (read previous chapter or ask your parents about it once they have read it). Is it giving you a free toy for buying the product or a chance to win an iPhone or an all-expenses paid foreign trip? Illegal in a lot of countries where governments are active in protecting children from the cheap and unethical marketing practices of food companies. Does your favourite movie star or cricketer endorse the product? Truth be told, you are only engaged as a brand ambassador of junk food when you have a fit and agile body. Essentially, it means that you have had the mental and physical discipline to stay away from the very food that you are endorsing. And to tell you a secret, the celebs won’t even consume it on the day of the shoot; they

When I realized that Unilever owned almost every product in my house, I started becoming more aware of how often we compromise our values for consumption habits, and I made a commitment to at least be mindful of this in evaluating my promotional opportunities and what products and services I was willing to endorse using my name and brand.

3. Buy second-hand shoes on sites like Vinted (this is not a paid endorsement, I really like the platform). This is, in my opinion, the best solution. You can find excellent brands like Nike SB, Adidas, Lakai, Emerica, etc., at a lower price compared to overpriced new shoes. The ideal is to take second-hand shoes and protect them. For beginners, we