Brand Activation Quotes

Hide yourself in God, so when a man wants to find you he will have to go there first.

HELPED are those who are content to be themselves; they will never lack mystery in their lives and the joys of self-discovery will be constant. HELPED are those who love the entire cosmos rather than their own tiny country, city, or farm, for to them will be shown the unbroken web of life and the meaning of infinity. HELPED are those who live in quietness, knowing neither brand name nor fad; they shall live every day as if in eternity, and each moment shall be as full as it is long. HELPED are those who love others unsplit off from their faults; to them will be given clarity of vision. HELPED are those who create anything at all, for they shall relive the thrill of their own conception, and realize an partnership in the creation of the Universe that keeps them responsible and cheerful. HELPED are those who love the Earth, their mother, and who willingly suffer that she may not die; in their grief over her pain they will weep rivers of blood, and in their joy in her lively response to love, they will converse with the trees. HELPED are those whose ever act is a prayer for harmony in the Universe, for they are the restorers of balance to our planet. To them will be given the insight that every good act done anywhere in the cosmos welcomes the life of an animal or a child. HELPED are those who risk themselves for others' sakes; to them will be given increasing opportunities for ever greater risks. Theirs will be a vision of the word in which no one's gift is despised or lost. HELPED are those who strive to give up their anger; their reward will be that in any confrontation their first thoughts will never be of violence or of war. HELPED are those whose every act is a prayer for peace; on them depends the future of the world. HELPED are those who forgive; their reward shall be forgiveness of every evil done to them. It will be in their power, therefore, to envision the new Earth. HELPED are those who are shown the existence of the Creator's magic in the Universe; they shall experience delight and astonishment without ceasing. HELPED are those who laugh with a pure heart; theirs will be the company of the jolly righteous. HELPED are those who love all the colors of all the human beings, as they love all the colors of the animals and plants; none of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who love the lesbian, the gay, and the straight, as they love the sun, the moon, and the stars. None of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who love the broken and the whole; none of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who do not join mobs; theirs shall be the understanding that to attack in anger is to murder in confusion. HELPED are those who find the courage to do at least one small thing each day to help the existence of another--plant, animal, river, or human being. They shall be joined by a multitude of the timid. HELPED are those who lose their fear of death; theirs is the power to envision the future in a blade of grass. HELPED are those who love and actively support the diversity of life; they shall be secure in their differences. HELPED are those who KNOW.

Pain is a symphony - a complex response that includes not just a distinct sensation but also motor activity, a change in emotion, a focusing of attention, a brand-new memory.

Our vision becomes so narrow that risk is trying a new brand of cereal, and adventure is watching a new sitcom. Over time I have elevated my opinion of nonconformity nearly to the level of an obligation. We should have a bias toward doing activities that we don’t normally do to keep loose the moorings of society.

In a worrying template for later sexual activity, my first and second kisses occurred within seconds of each other, with different girls.

Whatever I endure in recovery, I need never again suffer the indignity of active addiction. The despair and hopelessness. The inexhaustible cycle of incremental self-immolation. I am reminded of how far I’ve come, of the miracle that, with help and humility, I can, one day at a time, live free from drugs and alcohol.

Do what you can, when you can.

Art is the expression of human creativity and imagination, which produces works to be appreciated primarily for their beauty. It’s emotional. Commerce is the activity of buying and selling, particularly on a grand scale. It’s black and white: either a purchase is made or it isn’t. It’s practical.

It’s like returning to a familiar room and noticing objects had been moved while you were gone—a chair here, a picture frame there. Items that were once brand new were suddenly broken in and worn from age. It was all very subtle, but enough to suspect paranormal activity or a cruel practical joke. When no one else saw what you saw, the freak factor really kicked in, because you were singled out and left questioning reality." ~Ellia

The Council of American Builders met once a month and engaged in no tangible activity beyond listening to speeches and sipping an inferior brand of root beer. Its membership did not grow fast in quantity or quality. There were no concrete results achieved.

Forget the myths you have heard about radical feminism, for only some of them are true. Instead, prepare to think about why so many lies are told about this particular brand of feminism, how it acts as a scapegoat for all that is most threatening about our social movement and how any revolutionary movement for change could really ever be anything but threatening. These are the women you were warned about; you can be too.

The 1970s-80s social movement called U.S. third world feminism functioned as a central locus of possibility, an insurgent social movement that shattered the construction of any one ideology as the single most correct site where truth can be represented. Indeed, without making this kind of metamove, any 'liberation' or social movement eventually becomes destined to repeat the oppressive authoritarianism from which it is attempting to free itself, and become trapped inside a drive for truth that ends only in producing its own brand of dominations. What U.S. third world feminism thus demanded was a new subjectivity, a political revision that denied any one ideology as the final answer, while instead positing a tactical subjectivity with the capactiy to de- and recenter, given the forms of power to be moved. These dynamics are what were required in the shift from enacting a hegemonic oppositional theory and practice to engaging in the differential form of social movement, as performed by U.S. feminists of color during the post-World War II period of great social transformation. p. 58-59.

We’re engaging in a set of activities which go way beyond the individual life span, way beyond children, grandchildren, way beyond parents, grandparents, great-grandparents, to the whole frame of at least civilizational life. Once you get comfortable with that, then you start to go further out still, to three and a half billion years of life on Earth, and maybe we’ll do another three and a half billion years. That’s kind of interesting to try to hold in your mind. And once you’ve held it in your mind, what do you do on Monday?

the ethical and political ideas of Locke, Rousseau and Jefferson. However, once the heretical scientific insights are translated into everyday technology, routine activities and economic structures, it will become increasingly difficult to sustain this double-game, and we – or our heirs – will probably require a brand-new package of religious beliefs and political institutions.

In the recent years I’ve come to realize, when you stand firm on rights and equality, seeing you as threat, they brand you dictator. When you have no firm conviction whatsoever, you ain’t someone worth noting, just a number.

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds. Then I met designers. And instantly fell in love. Let me tell you why. Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often. I’m bringing this up because it’s time to bridge the gap between design and business.

When developing the Core Idea, we must take into consideration a variety of factors, including target insights, industry trends, current activities in the market and particularly among competitors, and the true nature of the brand’s value. Figure 4.4 illustrates these inputs.

Here's one way that we try to actively and immediately bring in kindness in our meetings and camps: we ask our girls to stop before they speak and reevaluate what they're going to say based on this acronym: True Honest Important Necessary Kind Is what they're out to say True? Is it Honest? Is it Important? Necessary Kind? We ask the to T.H.I.N.K. before they speak text, or type, and try to incorporate it into their daily lives -- especially within their interactions with their friends and classmates -- as much as possible. It's a choice girls can make: Do they want to encourage others with their words, or bring others down? You might think this won't resonate with your middle school girl, but I promise that it works. It's not about self-editing or asking her not to speak her truth, of course; it's about thinking of others too.

Gail Pheterson writes in the Prostitution Prism that, "Significantly, those who explicitly provide sex are defined by their activity as 'prostitutes', a stigmatized and/or criminalized status, while those who buy sex are neither defined or branded by engagement in the same activity.

There are three keys to becoming a publisher as a founder: Founders should be active and posting at least three to five times a week on social media, specifically on Twitter and LinkedIn. Founders should start a podcast focused on their niche. Founders should make public speaking a priority, whether or not they like it.

Whatever the ostensible purpose may be, it is plain that one motive is at work in all these cases: the intention, often unconscious, to fill life so full of secondary activities or substitute activities that there will be no time in which to perform the best work of which one is capable. The intention, in short, is to fail.

Right next door to the bear gardens on the south bank of the Thames in the last years of Elizabeth's reign sat the main theatres of the day. Permanent theatres were brand sparking new, the very first not appearing until 1576. Throughout the reigns of Henry VII, Henry VIII, Edward VI and Mary I, theatre had been a mobile activity, and a largely amateur one.

It comes with evolutionarily preserved, preconfigured internal syntactical rules that can generate a huge repertoire of neuronal patterns. These patterns are regarded as initially nonsense neuronal words which can acquire meaning through experience. Under this hypothesis, learning does not create brand new brain activity patterns from scratch but is instead a “fitting process” of the experience onto a preexisting neuronal pattern.

In some countries, the strictly Progressive man reveals himself to be just as much as if not more prejudiced than the typical Reactionary. There is at times a sort of arrogant condescension in one's gushing, bleeding-heartedness, in that, behind the mask of social activism, one is acting on behalf of one's perceived 'inferiors'. He may promote himself as the savior of the world; he may pat on the head all those he insidiously assumes to be the lesser, whether in status or class or ability, and treat them as helpless children: but the biggest danger of all is that by his own conscience he may feel for them, think for them, and thus, decide for them. It is with such, this artificial brand of empathy, and self-righteousness and narcissism, that we always naively yet so ignorantly pity 'the others', and ultimately, in our schemes to secure them, we merely hold them down.

While some of our deepest wounds come from feeling abandoned by others, it is surprising to see how often we abandon ourselves through the way we view life. It’s natural to perceive through a lens of blame at the moment of emotional impact, but each stage of surrender offers us time and space to regroup and open our viewpoints for our highest evolutionary benefit. It’s okay to feel wronged by people or traumatized by circumstances. This reveals anger as a faithful guardian reminding us how overwhelmed we are by the outcomes at hand. While we will inevitably use each trauma as a catalyst for our deepest growth, such anger informs us when the highest importance is being attentive to our own experiences like a faithful companion. As waves of emotion begin to settle, we may ask ourselves, “Although I feel wronged, what am I going to do about it?” Will we allow experiences of disappointment or even cruelty to inspire our most courageous decisions and willingness to evolve? When viewing others as characters who have wronged us, a moment of personal abandonment occurs. Instead of remaining present to the sheer devastation we feel, a need to align with ego can occur through the blaming of others. While it seems nearly instinctive to see life as the comings and goings of how people treat us, when focused on cultivating our most Divine qualities, pain often confirms how quickly we are shifting from ego to soul. From the soul’s perspective, pain represents the initial steps out of the identity and reference points of an old reality as we make our way into a brand new paradigm of being. The more this process is attempted to be rushed, the more insufferable it becomes. To end the agony of personal abandonment, we enter the first stage of surrender by asking the following question: Am I seeing this moment in a way that helps or hurts me? From the standpoint of ego, life is a play of me versus you or us versus them. But from the soul’s perspective, characters are like instruments that help develop and uncover the melody of our highest vibration. Even when the friction of conflict seems to divide people, as souls we are working together to play out the exact roles to clear, activate, and awaken our true radiance. The more aligned in Source energy we become, the easier each moment of transformation tends to feel. This doesn’t mean we are immune to disappointment, heartbreak, or devastation. Instead, we are keenly aware of how often life is giving us the chance to grow and expand. A willingness to be stretched and re-created into a more refined form is a testament to the fiercely liberated nature of our soul. To the ego, the soul’s willingness to grow under the threat of any circumstance seems foolish, shortsighted, and insane. This is because the ego can only interpret that reality as worry, anticipation, and regret.

We have nothing to destroy," said Rud. "All these things are done for already. They are falling in all over the world. They are dead. No need for destructive activities. But if we have nothing to destroy we have much to clear away. That's different. What is needed is a brand-new common-sense reorganisation of the world's affairs, and that's what we have to give them. I can't imagine how the government sleeps of nights. I should lie awake at night listening all the time for the trickle of plaster that comes before a smash. Ever since they began blundering in the Near East and Spain, they've never done a single wise thing. This American adventure spells disaster. Plainly. Australia has protested already. India now is plainly in collapse. Everyone who has been there lately with open eyes speaks of the vague miasma of hatred in the streets. We don't get half the news from India. Just because there exists no clear idea whatever of a new India, it doesn't mean that the old isn't disintegrating. Things that are tumbling down, tumble down. They don't wait to be shown the plans of the new building. The East crumbles. All over the world it becomes unpleasant to be a foreigner, but an Englishman now can't walk in a bazaar without a policeman behind him...

Some have estimated that the pharmaceutical industry overall spends about twice as much on marketing and promotion as it does on research and development. Regardless of how those two figures compare to each other, the fact that they are in the same ballpark gives one pause, and this is worth mulling over in various contexts. For example, when a drug company refuses to let a developing country have affordable access to a new AIDS drug it’s because – the company says – it needs the money from sales to fund research and development on other new AIDS drugs for the future. If R&D is a fraction of the company’s outgoings, and it spends a similar amount on promotion, then this moral and practical argument doesn’t hold water quite so well. The scale of this spend is fascinating in itself, when you put it in the context of what we all expect from evidence-based medicine, which is that people will simply use the best treatment for the patient. Because when you pull away from the industry’s carefully fostered belief that this marketing activity is all completely normal, and stop thinking of drugs as being a consumer product like clothes or cosmetics, you suddenly realise that medicines marketing only exists for one reason. In medicine, brand identities are irrelevant, and there’s a factual, objective answer to whether one drug is the most likely to improve a patient’s pain, suffering and longevity. Marketing, therefore, one might argue, exists for no reason other than to pervert evidence-based decision-making in medicine.

Graedon was sick of waiting for the FDA’s test results. He spoke with experts about what could produce the symptoms that patients were reporting. He even reached out for help to independent laboratories. Tod Cooperman, the president of ConsumerLab in White Plains, New York, was quick to join his cause. ConsumerLab tested the 300-milligram dose of Teva’s Budeprion XL against that of GSK’s Wellbutrin XL. The results revealed the likely source of patient distress: the generic dumped four times as much active ingredient during the first two hours as the brand name did. Graedon compared the effect to guzzling alcohol. “If you sip a glass of wine over the course of two or three hours, you’re not going to feel drunk,” he explained. “But if you drink the whole thing in fifteen minutes, you’re getting too much too fast.” The Graedons believed that this “dose dumping” explained why many patients were experiencing signs of overdose, such as headaches and anxiety, followed by symptoms of withdrawal, including renewed depression and suicidal thoughts. Teva flatly rejected the ConsumerLab report and claimed that the independent laboratory’s testing method was “inappropriate.” The FDA was silent.

Nonconformity is an affront to those in the mainstream. Our impulse is to dismiss this lifestyle, create reasons why it can’t work, why it doesn’t even warrant consideration. Why not? Living outdoors is cheap and can be afforded by a half year of marginal employment. They can’t buy things that most of us have, but what they lose in possessions, they gain in freedom. In Somerset Maugham’s The Razor’s Edge, lead character Larry returns from the First World War and declares that he would like to “loaf.”23 The term “loafing” inadequately describes the life he would spend traveling, studying, searching for meaning, and even laboring. Larry meets with the disapproval of peers and would-be mentors: “Common sense assured…that if you wanted to get on in this world, you must accept its conventions, and not to do what everybody else did clearly pointed to instability.” Larry had an inheritance that enabled him to live modestly and pursue his dreams. Larry’s acquaintances didn’t fear the consequences of his failure; they feared his failure to conform. I’m no maverick. Upon leaving college I dove into the workforce, eager to have my own stuff and a job to pay for it. Parents approved, bosses gave raises, and my friends could relate. The approval, the comforts, the commitments wound themselves around me like invisible threads. When my life stayed the course, I wouldn’t even feel them binding. Then I would waiver enough to sense the growing entrapment, the taming of my life in which I had been complicit. Working a nine-to-five job took more energy than I had expected, leaving less time to pursue diverse interests. I grew to detest the statement “I am a…” with the sentence completed by an occupational title. Self-help books emphasize “defining priorities” and “staying focused,” euphemisms for specialization and stifling spontaneity. Our vision becomes so narrow that risk is trying a new brand of cereal, and adventure is watching a new sitcom. Over time I have elevated my opinion of nonconformity nearly to the level of an obligation. We should have a bias toward doing activities that we don’t normally do to keep loose the moorings of society. Hiking the AT is “pointless.” What life is not “pointless”? Is it not pointless to work paycheck to paycheck just to conform? Hiking the AT before joining the workforce was an opportunity not taken. Doing it in retirement would be sensible; doing it at this time in my life is abnormal, and therein lay the appeal. I want to make my life less ordinary.

Even stranger than our teeth-brushing behaviour is our preference for stripy toothpaste. When it first appeared, in a product called Stripe, it aroused a great deal of debate over how it was made. Many people dissected the empty container; others froze a full tube and then cut it open in a cross section.* What was strange was that nobody ever asked ‘Why?’ After all, the moment toothpaste enters your mouth, all the ingredients are mixed together, so what was the point of keeping them separate in the tube? There are two explanations: 1) simple childish novelty and 2) psycho-logic. Psychologically, the stripes serve as a signal: a claim that a toothpaste performed more than one function (fighting cavities, tackling infection and freshening breath) was thought to be more convincing if the toothpaste contained three visibly separate active ingredients. In general, people are impressed by any visible extra effort that goes into a product: if you simply say ‘this washing powder is better than our old powder’, it is a hollow claim. However, if you replace the powder with a gel, a tablet or some other form, the cost and effort which have gone into the change make it more plausible to the purchaser there may have been some real innovation in the new contents.

To the degree that advertising reaches us, occupying our time and thought, it keeps us vibrating within strict limits. If forty million people see a commercial for a car, then forty million people have a car commercial in their heads, all at the same time. This is bound to have more beneficial effect on the commodity system than if, at that moment, all those people were thinking separate thoughts which, in some cases, might not be about commodities at all. Of course, advertising people will argue against the notion that the purpose and result of their activities is to unify and homogenize people and culture. They are forever speaking of the dazzling array of choices our market system provides and how advertising provides the information we need to make choices. It is an ominous sign that so many people can accept this argument, which confuses diversity of product choice with diversity of life-style or thoughts. It ought to be self-evident that if I choose a Ford and you choose a Volvo, we are not expressing diversity, we are expressing unity. Moreover, if you and I at any one moment are both occupied with mental images and feelings related to products—any products— rather than some experience which is not connected to purchasing, then in terms of the commodity system, the gross national product, and the world of advertising, we are indistinguishable; we have merged as “market.” While it might matter to Upjohn or Cutter Laboratories which drug a consumer buys, both are in agreement that they benefit whenever people seek any drug rather than a nondrug solution to a problem. Advertising, then, serves to further the movement of humans into artificial environments by narrowing the conception of diversity to fit the framework of commodities while unifying people within this conception. The result is a singularly channeled mentality, nicely open to receiving commercial messages, ready to confuse brand diversity with diversity itself, and to confuse human need with the advertiser’s need to sell commodities.

Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.

Weston, having been born in Chicago, was raised with typical, well-grounded, mid-western values. On his 16th birthday, his father gave him a Kodak camera with which he started what would become his lifetime vocation. During the summer of 1908, Weston met Flora May Chandler, a schoolteacher who was seven years older than he was. The following year the couple married and in time they had four sons. Weston and his family moved to Southern California and opened a portrait studio on Brand Boulevard, in the artsy section of Glendale, California, called Tropico. His artistic skills soon became apparent and he became well known for his portraits of famous people, such as Carl Sandburg and Max Eastman. In the autumn of 1913, hearing of his work, Margrethe Mather, a photographer from Los Angeles, came to his studio, where Weston asked her to be his studio assistant. It didn’t take long before the two developed a passionate, intimate relationship. Both Weston and Mather became active in the growing bohemian cultural scene in Los Angeles. She was extremely outgoing and artistic in a most flamboyant way. Her bohemian sexual values were new to Weston’s conventional thinking, but Mather excited him and presented him with a new outlook that he found enticing. Mather was beautiful, and being bisexual and having been a high-class prostitute, was delightfully worldly. Mather's uninhibited lifestyle became irresistible to Weston and her photography took him into a new and exciting art form. As Mather worked and overtly played with him, she presented a lifestyle that was in stark contrast to Weston’s conventional home life, and he soon came to see his wife Flora as a person with whom he had little in common. Weston expanded his horizons but tried to keep his affairs with other women a secret. As he immersed himself further into nude photography, it became more difficult to hide his new lifestyle from his wife. Flora became suspicious about this secret life, but apparently suffered in silence. One of the first of many women who agreed to model nude for Weston was Tina Modotti. Although Mather remained with Weston, Tina soon became his primary model and remained so for the next several years. There was an instant attraction between Tina Modotti, Mather and Edward Weston, and although he remained married, Tina became his student, model and lover. Richey soon became aware of the affair, but it didn’t seem to bother him, as they all continued to remain good friends. The relationship Tina had with Weston could definitely be considered “cheating,” since knowledge of the affair was withheld as much as possible from his wife Flora May. Perhaps his wife knew and condoned this new promiscuous relationship, since she had also endured the intense liaison with Margrethe Mather. Tina, Mather and Weston continued working together until Tina and Weston suddenly left for Mexico in 1923. As a group, they were all a part of the cozy, artsy, bohemian society of Los Angeles, which was where they were introduced to the then-fashionable, communistic philosophy.

In Andhra, farmers fear Naidu’s land pool will sink their fortunes Prasad Nichenametla,Hindustan Times | 480 words The state festival tag added colour to Sankranti in Andhra Pradesh this time. But the hue of happiness was missing in 29 villages along river Krishna in Guntur district. The villagers knew it was their last Sankranti, a harvest festival celebrated to seek agricultural prosperity. For in two months, more than 30,000 acres of fertile farmland would be acquired for a brand new capital planned in collaboration with Singapore. The Nara Chandrababu Naidu government went about the capital project by setting aside the Centre’s land acquisition act and drawing up a compensation package for land-owning and tenant farmers and labourers. Many are opposed to it, and are not keen on snapping their centuries-old bond with their land and livelihood. In Penumaka village, Nageshwara Rao, 50, fears the future as he does not possess a tenancy certificate that could have brought some relief under the compensation package. “The entire village is against land-pooling but we hear the government is adamant,” Rao says, referring to municipal minister P Narayana’s alleged assertion that land would be taken with or without the farmers’ consent. Narayana is supervising the land-pooling process. “Naidu says he would give us Rs 50,000 per year in lieu of annual crops. We earn that much in a month here,” villager Meka Koti Reddy says. To drive home the point, locals in Undavalli village nearby have put up a board asking officials to keep off their lands that produce three crops a year. Unlike other parts of Andhra Pradesh, the water-rich land here is highly productive yielding 200 varieties of crops. Some farmers are also suspicious about the compensation because Naidu is yet to deliver on the loan-waiver promise. They are now weighing legal options besides seeking Prime Minister Narendra Modi’s intervention to retain their land. While the villagers opposing land-pooling are allegedly being backed by Jaganmohan Reddy’s YSR Congress Party, those belonging to the Kamma community — the support base for Naidu’s Telugu Desam Party — are said to be cooperative.  It is also believed that Naidu chose this location over others suggested by experts to primarily benefit the Kamma industrialists who own large swathes of land in Krishna and Guntur districts. But even the pro-project villagers cannot help feel insecure. “We are clueless about where our developed area would be. What if the project is not executed within Naidu’s tenure? Is there a legal recourse?” Idupulapati Rambabu of Mandadam says. This is despite Naidu’s assurance on January 1 at nearby Thulluru, where he launched the land-pooling process, asking farmers to give land without any apprehension. He said the deal in its present form would make them richer than him in a decade. “We are not building a mere city but a hub of economic activity loaded with superior infrastructure that is aimed at generating wealth. This would be a win-win situation for all,” Naidu tells HT. As of now, villages like Nelapadu struggling with low soil fertility seem to be winning from the package.

If we do not stop these mar-makers not,...it will soon be too late. We are the only nation that can halt this crusade. It might be too late in America, but it isn't too late here. Without British support the whole scheme would collapse. For that reason the future of all nations depends upon the policy which is decided in this House. More than that, the final position of Britain in the world is being decided. If we support these anti-Communist crusades through the world as we have supported it in Greece, then our good name and existence will be threatened by the hatred of all free-thinking men. We cannot suppress all desire in Europe and Asia for social change by branding it communism from Russia and persecuting its supporters. Social change doesn't have to come from Russia, whatever the Foreign Office or the Americans say. It is a product of the miserable conditions under which the majority of the earth's population exist. There are fighters for social change in every land, here as well as anywhere.... We Socialists are among them. That is the reason for our predominance in the House to-day. The very men that we try to suppress in other countries are asking for far less liberty than we enjoy here, far less social change than we Socialists hope to initiate in Great Britain. Are we going to betray these men by labelling them Communists and crushing them wherever we find them until we have launched ourselves at Russia herself in a war that will wipe this island off the face of the earth? The American imperialists say that this is the American Century. ARe we to sacrifice ourselves for that great ideal, or are we to stand beside the people of Europe and Asia and other lands who seek independence, economic stability, self-determination, and the right to conduct their own affairs? Are we going to partake in an anti-Red campaign when we ourselves are Reds? ...... Some among us might think that there is political expediency in following this anti-Russian crusade without really getting enmeshed in it, creating a Third Force in Europe of their friends, a balancing force for power politics. In that you have the real policy of our Government to-day. But how can we avoid final involvement? Our American vanguard will stop at nothing. They hold their atom bomb aloft with nervous fingers. It has become their talisman and their faith. It is their new weapon of anti-Communism, a more efficient Belsen and Maidenek. Its first usage was morally anti-Russian. It was used to end Japan quickly so that Russia would play no part in the final settlement with that country. No doubt they would have used it on Russia already if they could be certain that Russian did not have an equal or better atomic weapon. That terrible uncertainty goads them into fiercer political and economic activity against the world's grim defenders of great liberties. In that you have the heart of this American imperial desperation. They cannot defeat the people of Europe and Asia with the atomic bomb alone. They cannot win unless we lend them our name and our support and our political cunning. To-day they have British support, in policy as well as in international councils where the decisions of peace and security are being made. With our support America is undermining every international conference with its anti-Russian politics.

...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of being obscure, having a pathetically small number of customers and not having much exposure. Rather than lamenting them, use these advantages to experiment under the radar and then do a public marketing launch once the product has proved itself with real customers.

The experiment cited earlier that revealed that brands induce ‘cortical relief’ shows that strong brands are processed in System 1. Indeed, the hallmark of a strong brand is to activate System 1 and circumvent System 2 processing. Weak brands, by contrast, activate System 2, i.e. consumers have to think about the purchase decision.

To paraphrase the discussion, she shocked us with this: First, we get a feel for the client. The bank suggests that if the client doesn’t know much about investing, we should put them in a fund of funds, for example, a mutual fund that would have a series of funds within it. It tends to be a bit more expensive than regular mutual funds. This sales job only works with investors who really don’t know what they’re doing. If the investor seems a little smarter, we offer them, individually, our in-house brand of actively managed mutual funds. We don’t make as much money with these, so we push for the other products first. Under no circumstances do we offer the bank’s index funds to clients. If an investor requests them and we can’t talk them out of the indexes, only then will we buy them for the client.

Every reservation has a cost: Sometimes it is clearly defined (commission, markup), and sometimes more hidden (creation of website, hosting, adword investments, meta-search ads, booking engine transaction fees, branding activities, etc.).

Of the phishing sites identified in the second half of 2014, more than half were found to have remained active for more than 10 hours, with a mean uptime of almost 30 hours.

Of the phishing sites identified in the second half of 2014, more than half were found to have remained active for more than 10 hours, with a mean uptime of almost 30 hours. In total, 569 distinct institutions were found to have been targeted by phishing attacks during this period (APWG, 2015).

Thomas P. Lyon and colleagues argues that firms must become as transparent about their corporate political responsibility(CPR) as their corporate social responsibility (CSR).

When we become an autonomous organization, we will be one of the largest unadulterated digital security organizations on the planet,” he told the annual Intel Security Focus meeting in Las Vegas. “Not only will we be one of the greatest, however, we will not rest until we achieve our goal of being the best,” said Young. This is the main focus since Intel reported on agreements to deactivate its security business as a free organization in association with the venture company TPG, five years after the acquisition of McAfee. Young focused on his vision of the new company, his roadmap to achieve that, the need for rapid innovation and the importance of collaboration between industries. “One of the things I love about this conference is that we all come together to find ways to win, to work together,” he said. First, Young highlighted the publication of the book The Second Economy: the race for trust, treasure and time in the war of cybersecurity. The main objective of the book is to help the information security officers (CISO) to communicate the battles that everyone faces in front of others in the c-suite. “So we can recruit them into our fight, we need to recruit others on our journey if we want to be successful,” he said. Challenging assumptions The book is also aimed at encouraging information security professionals to challenge their own assumptions. “I plan to send two copies of this book to the winner of the US presidential election, because cybersecurity is going to be one of the most important issues they could face,” said Young. “The book is about giving more people a vision of the dynamism of what we face in cybersecurity, which is why we have to continually challenge our assumptions,” he said. “That’s why we challenge our assumptions in the book, as well as our assumptions about what we do every day.” Young said Intel Security had asked thousands of customers to challenge the company’s assumptions in the last 18 months so that it could improve. “This week, we are going to bring many of those comments to life in delivering a lot of innovation throughout our portfolio,” he said. Then, Young used a video to underscore the message that the McAfee brand is based on the belief that there is power to work together, and that no person, product or organization can provide total security. By allowing protection, detection and correction to work together, the company believes it can react to cyber threats more quickly. By linking products from different suppliers to work together, the company believes that network security improves. By bringing together companies to share intelligence on threats, you can find better ways to protect each other. The company said that cyber crime is the biggest challenge of the digital era, and this can only be overcome by working together. Revealed a new slogan: “Together is power”. The video also revealed the logo of the new independent company, which Young called a symbol of its new beginning and a visual representation of what is essential to the company’s strategy. “The shield means defense, and the two intertwined components are a symbol of the union that we are in the industry,” he said. “The color red is a callback to our legacy in the industry.” Three main reasons for independence According to Young, there are three main reasons behind the decision to become an independent company. First of all, it should focus entirely on enterprise-level cybersecurity, solve customers ‘cybersecurity problems and address clients’ cybersecurity challenges. The second is innovation. “Because we are committed and dedicated to cybersecurity only at the company level, our innovation is focused on that,” said Young. Third is growth. “Our industry is moving faster than any other IT sub-segment, we have t

He expressed his own thoughts and teachings thus: “the holy universal Christian Church is a fellowship of the saints and a brotherhood of many pious and believing men who with one accord honour one Lord, one God, one faith and one baptism.” It is, he said, “the assembly of all Christian men on earth wherever they may be in the whole circle of the world”; or again, “a separated communion of a number of men that believe in Christ”, and explained,—“there are two churches, which in fact cover each other, the general and the local church,… the local church is a part of the general Church which includes all men who show that they are Christians.” As to community of goods, he said it consists in our always helping those brethren who are in need, for what we have is not our own but is entrusted to us as stewards for God. He considered that on account of sin the power of the sword had been committed to earthly Governments, and that therefore it was to be submitted to in the fear of God. Such gatherings were frequently held in Basle, where Hubmeyer and his friends zealously searched the Holy Scriptures and considered the questions brought before them. Basle was a great centre of spiritual activity. The printers were not afraid to issue books branded as heretical, and from their presses such works as those of Marsiglio of Padua and of John Wycliff went out into the world.

In line with the Coke and Pepsi “challenges,” it turned out that the brain activation of the participants was different depending on whether the name of the drink was revealed or not. This is what happened: Whenever a person received a squirt of Coke or Pepsi, the center of the brain associated with strong feelings of emotional connection—called the ventromedial prefrontal cortex, VMPFC—was stimulated. But when the participants knew they were going to get a squirt of Coke, something additional happened. This time, the frontal area of the brain—the dorsolateral aspect of the prefrontal cortex, DLPFC, an area involved in higher human brain functions like working memory, associations, and higher-order cognitions and ideas—was also activated. It happened with Pepsi—but even more so with Coke (and, naturally, the response was stronger in people who had a stronger preference for Coke). The reaction of the brain to the basic hedonic value of the drinks (essentially sugar) turned out to be similar for the two drinks. But the advantage of Coke over Pepsi was due to Cokes's brand—which activated the higher-order brain mechanisms. These associations, then, and not the chemical properties of the drink, gave Coke an advantage in the marketplace.

Companies rebrand so often because people who work in branding know, deep down, that they don’t have real jobs and the constant emphasis on logos and color schemes creates a frenzy of activity that distracts them from the creeping existential dread that haunts their every waking moment.

Two changes have weakened manufacturers’ hold over shelfspace. Independent stores, who were heavily influenced by the manufacturers, have declined dramatically in the face of competition from major chains and are now insignificant in most categories The large, sophisticated retailers have stopped seeing their shelfspace as a commodity for sale, and now see it as a crucial resource to be used in pursuit of their own objectives. In particular, retailers who are actively marketing their private label brands in competition with manufacturers will use shelfspace to promote their own brands. They have taken back control of ‘their’ shelfspace.

Manufacturers have one advantage that can never be overcome if used with focus, vigour and investment, and that is innovation. Yogurt, seemingly an ideal category for private label to take the lion’s share, has seen private label share decline. The top-five leaders, Danone, Yoplait/Sodiaal, Yakult Honsha, Nestlé and Müller, represent half of all yogurt sales. Their innovation has been developing premium products, like pro-biotic yogurt and yogurt enhanced with fruit, and they launch continually; between 2006 and 2010 Danone introduced nine new products. Although retailers have developed brands, Aldi has Fit & Active non-fat yogurt and Kroger has Carb Master Yogurt, they haven’t won over consumers, owing to their lack of innovation. Both are seeing sales decline.

the king was talking with Bartolomé de las Casas, a fiery Dominican priest who had just completed Brief Account of the Destruction of the Indies, an indictment of Spanish conduct that remains a landmark both in the history of human-rights activism and in the literature of sustained invective. Reading his first draft before the shocked court, Las Casas branded the conquest of Mexico as “the climax of injustice and violence and tyranny committed against the Indians.” He denounced Indian slavery as “torments even harder to endure and longer lasting than the torments of those who are put to the sword.

Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.

Throughout history, it has been the inaction of those who could have acted; the indifference of those who should have known better; the silence of the voice of justice when it mattered most; that has made it possible for EVIL to triumph.

While this initial finding isn’t a shocker, the news wasn’t that the activity occurred, but rather exactly where the activity occurred. It took place in the nucleus accumbens, a deep and primal area linked to intense physical reward

map out all the activities in that group’s typical customer value chain. Decouplers often trip up on this step in two ways. First, they are overly generic in articulating the CVC. When mapping the process of buying a car, auto executives tend to describe it as: feel the need to buy car > become aware of a car brand > develop an interest in the brand > visit the dealer > purchase the car. This is a start, but it is not specific enough. Decouplers must ask: When do people actually need a new car? How exactly do people become aware of car brands? How do people become interested in a make or model? And so on. The generic process of awareness, interest, desire, and purchase isn’t specific enough to help. Decouplers also flounder by failing to identify all the relevant stages in the value chain. For the car-buying process, a better description of the CVC might be: become aware that your car lease will expire in one month > feel the need to purchase a new car > develop a heightened interest in car ads > visit car manufacturers’ websites > create a set of two or three brands of interest > visit third-party auto websites > compare options of cars in the same category > choose a model > shop online for the best price > visit the nearest dealer to see if they have the model in stock > see if they can beat the best online price > test-drive the cars > decide about financing, warranty, and other add-ons > negotiate a final price > sign the contract > pick up the car > use it > wait for the lease to expire again. With this far more detailed CVC, we can fully appreciate the complexity of the car-buying

Social Media Marketing And Optimization Social media marketing and optimization refer to the strategic use of social media platforms to promote a brand, product, or service and improve its online visibility, engagement, and overall effectiveness. It involves a combination of creating compelling content, building a strong online presence, and interacting with the target audience to achieve specific marketing objectives. Social media marketing involves the active promotion of a business or organization through various social media channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and others. The primary goals of social media marketing are to increase brand awareness, drive traffic to a website, generate leads, and ultimately boost sales and revenue.

Enhancing Diabetes Management: The Role of Blood Glucose Monitors from Med Supply US Introduction In the modern landscape of diabetes care, continuous monitoring of blood glucose levels has become an invaluable tool for individuals striving to manage their condition effectively. Among the pioneering names in this field is Med Supply US, a brand that has been making waves in New York, Miami, and Florida by offering state-of-the-art Continuous Glucose Monitoring (CGM) services. Let's delve into how these Blood Glucose Monitors are revolutionizing diabetes management. Continuous Glucose Monitoring: A Game-Changer Gone are the days of frequent finger pricks and sporadic glucose checks. Med Supply US is at the forefront of empowering individuals with diabetes to monitor their blood glucose levels seamlessly and gain insights in real-time. CGMs have ushered in a new era of convenience, accuracy, and comprehensive data analysis, allowing for a more proactive approach to diabetes care. Benefits of CGMs by Med Supply US Med Supply US has carved a niche for itself in the diabetes management landscape, offering a range of benefits that set it apart: Accurate Monitoring: CGMs provide continuous readings throughout the day and night, eliminating the guesswork associated with traditional glucose monitoring methods. This accuracy is pivotal for making informed decisions about diet, medication, and activity levels. Real-time Data: With CGMs, individuals receive real-time data on their glucose levels. This not only keeps them informed but also enables prompt action in response to fluctuations, reducing the risk of extreme highs and lows. Trend Analysis: Med Supply US's CGMs offer comprehensive data analysis, highlighting trends and patterns in glucose levels over time. This aids in identifying factors that impact blood sugar, thus facilitating better management strategies. Alerts and Notifications: CGMs from Med Supply US come equipped with customizable alerts and notifications. This feature helps users stay vigilant about their glucose levels, especially during critical moments.

Often the beginning of a story is one moment that impacted how you thought about the world around you and changed your behaviors. Activity Make a short list of the moments in your life that you remember most vividly.

High-quality photo and video experiences for your events in DC, Virginia, and Maryland. Winks Photo Booth’s range of incredible photo booth rentals can create long-lasting memories for both you and your guests. We are full of experiences from digital drop-off booths, 360 video, brand activations, GIFs, boomerangs, glam, vogue and so much more. We've been in business since 2018 and we've assembled an incredibly professional team who can create high-quality and immersive experiences.

One way to make yourself less vulnerable to copycats is to build a moat around your business. How Can I Build a Moat? As you scale your company, you need to think about how to proactively defend against competition. The more success you have, the more your competitors will grab their battering ram and start storming the castle. In medieval times, you’d dig a moat to keep enemy armies from getting anywhere near your castle. In business, you think about your economic moat. The idea of an economic moat was popularized by the business magnate and investor Warren Buffett. It refers to a company’s distinct advantage over its competitors, which allows it to protect its market share and profitability. This is hugely important in a competitive space because it’s easy to become commoditized if you don’t have some type of differentiation. In SaaS, I’ve seen four types of moats. Integrations (Network Effect) Network effect is when the value of a product or service increases because of the number of users in the network. A network of one telephone isn’t useful. Add a second telephone, and you can call each other. But add a hundred telephones, and the network is suddenly quite valuable. Network effects are fantastic moats. Think about eBay or Craigs-list, which have huge amounts of sellers and buyers already on their platforms. It’s difficult to compete with them because everyone’s already there. In SaaS—particularly in bootstrapped SaaS companies—the network effect moat comes not from users, but integrations. Zapier is the prototypical example of this. It’s a juggernaut, and not only because it’s integrated with over 3,000 apps. It has widened its moat with nonpublic API integrations, meaning that if you want to compete with it, you have to go to that other company and get their internal development team to build an API for you. That’s a huge hill to climb if you want to launch a Zapier competitor. Every integration a customer activates in your product, especially if it puts more of their data into your database, is another reason for them not to switch to a competitor. A Strong Brand When we talk about your brand, we’re not talking about your color scheme or logo. Your brand is your reputation—it’s what people say about your company when you’re not around.

Taken to extremes, scapegoating feeds the political pathology called fascism, a movement ideology centered on a “radical and authoritarian nationalism” that actively suppresses “openness and opposition” to the movement and the nation-state it hopes to commandeer.15 When this diseased brand of nationalism rushes in to fill our inner emptiness, its mildest manifestation is the belief that nation's critics are unpatriotic, even traitorous. At

The secret to cool is to make your customers feel cool—and smart for choosing your brand. The appreciated customer is one who’s invited to participate. Successful companies seek the customers’ opinions, offer them activities and contests, and reward their involvement.

Because that’s how witness protection works. It’s for people who have been involved in criminal activity. So they’ll be safe to testify in court.” “Then they made an exception for me.” The detective shook her head. “And they never relocate people to somewhere they once lived. It’s always somewhere brand-new.” She tilted her head. “You’re sure it was witness protection and not some other program, maybe?

FINDING FRUCTOSE Fat is the fuel, but sugar, and in particular, fructose, is the fire. Foods rich in fructose can activate the fat switch — resulting in loss of appetite control and a reduction in energy. —Richard J. Johnson, author of The Fat Switch Sources of fructose: Table sugar = 50% fructose Honey = 55% fructose High-fructose corn syrup = 55–65% fructose (depending on the brand) Agave = Can be up to 92% fructose! Fruits = Depends on the fruit, but apples are 70% fructose!

Labor and employment firm Fisher & Phillips LLP opened a Seattle office by poaching partner Davis Bae from labor and employment competitor Jackson Lewis PC. Mr. Bea, an immigration specialist, will lead the office, which also includes new partners Nick Beermann and Catharine Morisset and one other lawyer. Fisher & Phillips has 31 offices around the country. Sara Randazzo LAW Cadwalader Hires New Partner as It Looks to Represent Activist Investors By Liz Hoffman and David Benoit | 698 words One of America’s oldest corporate law firms is diving into the business of representing activist investors, betting that these agitators are going mainstream—and offer a lucrative business opportunity for advisers. Cadwalader, Wickersham & Taft LLP has hired a new partner, Richard Brand, whose biggest clients include William Ackman’s Pershing Square Capital Management LP, among other activist investors. Mr. Brand, 35 years old, advised Pershing Square on its campaign at Allergan Inc. last year and a board coup at Canadian Pacific Railway Ltd. in 2012. He has also defended companies against activists and has worked on mergers-and-acquisitions deals. His hiring, from Kirkland & Ellis LLP, is a notable step by a major law firm to commit to representing activists, and to do so while still aiming to retain corporate clients. Founded in 1792, Cadwalader for decades has catered to big companies and banks, but going forward will also seek out work from hedge funds including Pershing Square and Sachem Head Capital Management LP, a Pershing Square spinout and another client of Mr. Brand’s. To date, few major law firms or Wall Street banks have tried to represent both corporations and activist investors, who generally take positions in companies and push for changes to drive up share prices. Most big law firms instead cater exclusively to companies, worried that lining up with activists will offend or scare off executives or create conflicts that could jeopardize future assignments. Some are dabbling in both camps. Paul, Weiss, Rifkind, Wharton & Garrison LLP, for example, represented Trian Fund Management LP in its recent proxy fight at DuPont Co. and also is steering Time Warner Cable Inc.’s pending sale to Charter Communications Inc. Willkie Farr & Gallagher LLP and Gibson, Dunn & Crutcher LLP have done work for activist firm Third Point LLC. But most firms are more monogamous. Those on one end, most vocally Wachtell, Lipton, Rosen & Katz, defend management, while a small band including Schulte Roth & Zabel LLP and Olshan Frome Wolosky LLP primarily represent activists. In embracing activist work, Cadwalader thinks it can serve both groups better, said Christopher Cox, chairman of the firm’s corporate group. “Traditional M&A and activism are becoming increasingly intertwined,” Mr. Cox said in an interview. “To be able to bring that perspective to the boardroom is a huge advantage. And when a threat does emerge, who’s better to defend a company than someone who’s seen it from the other side?” Mr. Cox said Cadwalader has been thinking about branching out into activism since late last year. The firm is also working with an activist fund launched earlier this year by Cadwalader’s former head of M&A, Jim Woolery, that hopes to take a friendlier stance toward companies. Mr. Cox also said he believes activism can be lucrative, pooh-poohing another reason some big law firms eschew such assignments—namely, that they don’t pay as well as, say, a large merger deal. “There is real money in activism today,” said Robert Jackson, a former lawyer at Wachtell and the U.S. Treasury Department who now teaches at Columbia University and who also notes that advising activists can generate regulatory work. “Law firms are businesses, and taking the stance that you’ll never, ever, ever represent an activist is a financial luxury that only a few firms have.” To be sure, the handful of law firms that work for both sides say they do so

Yes, most people do network marketing every day, but they fail to get paid for their recommending and promoting efforts. Here are a few more examples: - Recommending a playground for the children. - Recommending a hotel with a great view. - Recommending an upcoming concert. - Recommending a fun activity for the weekend. - Recommending a brand of clothes. - Recommending your beautician. - Recommending an airline. - Recommending a lawyer. - Recommending a dentist. - Recommending your favorite evening television show. - Recommending a fat-free dessert. - Recommending a great view. - Recommending a music teacher. - Recommending some exciting night clubs.

Values in this context will relate to an activity that appears meaningful or desirable for people’s lives. In a commercial context, the hope is that meaningful desired activity will be rewarded by economic value. This economic value will only be realised because other members of society recognise the activity, or the result of the activity, as something that creates value in their own lives.

His notes to the outside world offered a window on an active, sympathetic, eclectic mind.

We often hear of brand loyalty, even brand “devotion.” But do people really worship brands? Is consumerism really such a “liturgical” experience? It may not be as far fetched as you think. In a recent study to consider the effect of “super brands” such as Apple and Facebook, researchers made an intriguing discovery. When they analyzed the brain activity of product fanatics, like members of the Apple cult, they found that “the Apple products are triggering the same bits of [their] brain as religious imagery triggers in a person of faith.”a This is your brain on Apple: it looks like it’s worshiping.

A Complete Guide to Conduct A Backlinks Audit Google's web spam team is very pro-active today to detect spam at maximum lowest degree in order to give spam-free search results to its viewers. In this regard, Google is making their algorithm strong to block the spammers from search results and attacking on each and every websites having un-natural or spam link profiles. If your website has large number of low quality backlinks OR exceeding 3% backlinks with exact match anchor texts then you should consider reviewing your website's link profile. If you are victim of Google penguin penalty then you have to evaluate your website's link profile to clean it from low quality or over-optimized backlinks. Building backlinks for a single or multiple websites can be a easy task while evaluating backlinks quality can be a challenging. In this regard, you should conduct a detailed backlinks analysis in order clean-up your website from low quality or un-natural backlinks. You should consider the following points while analyzing backlinks profile of a website: 1: Total number of backlinks 2: Total number of referring domains 3: Anchor text distribution ratio 4: Quality of backlinks 1: Number of backlinks This is the 1st main point to review while checking the link profile. You have to download the list of all backlinks to check each and every backlinks. Google Webmaster Tools, Ahrefs, MajesticSEO and Opensiteexplore are some important tools can help you to get the list of backlinks attached with your website. Now, check each and every backlinks from the list you download and see if these are on Google's webmaster quality guidelines or not. 2: Referring Domains You should check the quality also for TLDs linked with your website. Check the PA and DA of each domain and see if these are relevant to your website niche to get backlinks. If linked domains have high external backlinks and not relevant to your website niche then try to remove these domains from your website. 3: Anchor test distribution This is the most important thing to consider while doing backlinks analysis of any website. Most of SEOs prefer to build backlinks with exact match anchor text only and ignoring Brand, Generic, LSI as well as other types of anchor text. Google penguin heavily attack on website having over-optimized exact match anchor text backlinks profile. Review all exact-match anchor text backlinks and remove it if found not-relevant or from low quality websites. 4: Quality of backlinks Backlinks quality really matters while doing backlinks analysis. If your website is full of linked with low quality and irrelevant websites then you should immediately try to remove these from your website. These low quality backlinks might be reason for your web penalization from search results.

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What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,

To help get your creative juices flowing, you might look online at lists of the "best taglines ever." Their branding ideas are genius and may be just the catalyst you need to activate your awesome!

Branding is not something that happens on its own. You must be actively engaged in your product, your employees and your business in order to see solid improvements in your results.

There is more power in starting your story from a little concept that we call the Organizing Idea, an idea that is an active expression meant to inspire experiences, not a brand statement.

Buying is an activity understood by economists. Shopping is a phenomenon of interest to anthropologists and sociologists.

For some time now, the conventional wisdom at most agencies has been to partner with experts in specific fields—social networking, gaming, mobile, or any other discipline—in order to “get the best people for the job.” But given the success of AKQA, R/GA, and so many other innovators, perhaps it can be argued that to be truly holistic in our approach, it’s better to grow innovations from one’s own stem cells, so to speak, than to try to graft on capabilities on an ad-hoc basis. Some would no doubt argue that it makes the most economic sense to hire experts to execute as needed, rather than taking on more overhead in an increasingly competitive marketplace. But it should be pointed out that it’s hard to have the original ideas themselves if your own team doesn’t have a firm grasp of the technologies. Without a cross-disciplinary team of in-house experts, who knows what opportunities you—and by extension, your clients—may miss. “It comes down to the brains that you have working with you to make it a reality,” John Butler, cofounder of Butler, Shine, Stern & Partners, tells me. “The history of the ad agency is the Bernbach model—the writer and art director sitting in a room together coming up with an idea,” he says, referring to legendary adman Bill Bernbach, cofounder of DDB and the man who first combined copywriters and art directors as two-person teams. Now, all that’s changed. “[Today, there are] fifteen people sitting in a room. Media is as much a part of the creative department as a writer or an art director. And we have account planners—we call them ‘connection planners’—in the room throwing around ideas,” he says. “That facilitates getting to work that is about the experience, about ways to compel consumers to interact with your brand in a way that they become like free media” by actively promoting the brand for you. If his team worked on the old Bernbach model, Butler adds, they would never have created something like those cool MINI billboards that display messages to drivers by name that I described in the last chapter. The idea actually spun out of a discussion about 3-D glasses for print ads. “Someone in the interactive group said, ‘We can probably do that same thing with [radio frequency identification] technology.’” By using transmitters built into the billboards, and building RFID chips into MINI key fobs, “when a person drives by, it will recognize him and it will spit out a message just for him.” He adds with considerable understatement: “Through having those capabilities, in-house engineers, technical guys who know the technology and what’s available, we were able to create something that was really pretty cool.

But it isn’t the fun of DIY invention, urban exploration, physical danger, and civil disorder that the Z-Boys enjoyed in 1976. It is fun within serious limits, and for all of its thrills it is (by contrast) scripted. And rather obedient. The fact that there are public skateparks and high-performance skateboards signals progress: America has embraced this sport, as it did bicycles in the nineteenth century. Towns want to make skating safe and acceptable. The economy has more opportunity to grow. America is better off for all of this. Yet such government and commercial intervention in a sport that was born of radical liberty means that the fun itself has changed; it has become mediated. For the skaters who take pride in their flashy store-bought equipment have already missed the Z-Boys’ joke: Skating is a guerrilla activity. It’s the fun of beating, not supporting, the system. P. T. Barnum said it himself: all of business is humbug. How else could business turn a profit, if it didn’t trick you with advertising? If it didn’t hook you with its product? This particular brand of humbug was perfected in the late 1960s, when merchandise was developed and marketed and sold to make Americans feel like rebels. Now, as then, customers always pay for this privilege, and purveyors keep it safe (and generally clean) to curb their liability. They can’t afford customers taking real risks. Plus it’s bad for business to encourage real rebellion. And yet, marketers know Americans love fun—they have known this for centuries. And they know that Americans, especially kids, crave autonomy and participation, so they simulate the DIY experience at franchises like the Build-A-Bear “workshops,” where kids construct teddy bears from limited options, or “DIY” restaurants, where customers pay to grill their own steaks, fry their own pancakes, make their own Bloody Marys. These pay-to-play stores and restaurants are, in a sense, more active, more “fun,” than their traditional competition: that’s their big selling point. But in both cases (as Barnum knew) the joke is still on you: the personalized bear is a standardized mishmash, the personalized food is often inedible. As Las Vegas knows, the house always wins. In the history of radical American fun, pleasure comes from resistance, risk, and participation—the same virtues celebrated in the “Port Huron Statement” and the Digger Papers, in the flapper’s slang and the Pinkster Ode. In the history of commercial amusement, most pleasures for sale are by necessity passive. They curtail creativity and they limit participation (as they do, say, in a laser-tag arena) to a narrow range of calculated surprises, often amplified by dazzling technology. To this extent, TV and computer screens, from the tiny to the colossal, have become the scourge of American fun. The ubiquity of TV screens in public spaces (even in taxicabs and elevators) shows that such viewing isn’t amusement at all but rather an aggressive, ubiquitous distraction. Although a punky insurgency of heedless satire has stung the airwaves in recent decades—from equal-opportunity offenders like The Simpsons and South Park to Comedy Central’s rabble-rousing pundits, Jon Stewart and Stephen Colbert—the prevailing “fun” of commercial amusement puts minimal demands on citizens, besides their time and money. TV’s inherent ease seems to be its appeal, but it also sends a sobering, Jumbotron-sized message about the health of the public sphere.

At least one version of quantum theory, propounded by the Hungarian mathematician John von Neumann in the 1930's "claims that the world is built no out of bits of matter but out of bits of knowledge-subjective, conscious knowings," Stapp says. These ideas, however, have fallen far short of toppling the materialist worldview, which has emerged so triumphant that to suggest humbly that there might be more to mental life than action potentials zipping along axons is to risk being branded a scientific naif. Even worse, it is to be branded nonscientific. When, in 1997, I made just this suggestion over dinner to a former president of the Society for Neuroscience, he exlaimed, "Well, then you are not a scientist." Questioning whether consciousness, emotions, thoughts, the subjective feeling of pain, and the spark of creativity arise from nothing but the electrochemical activity of large collections of neuronal circuits is a good way to get dismissed as a hopeless dualist.

The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are characterised by interaction and behaviour rather than attitude, making the principles of gaming suited to brand building. I believe that games provide a practical template for brands that actively change behaviour.

Take a look at your new reader friend. What activities does he enjoy outside of reading? What are his beliefs and values? How about his goals and aspirations?

about your writing: Am I okay with…? Swearing or using foul language? Portraying casual sex? Writing intimate love scenes? Featuring nontraditional sexual fetishes or activities? Writing about infidelity? Writing about murder or suicide? Portraying violence? Describing gory scenes? Portraying abuse or other trauma-inducing situations? Discussing politics or controversial issues? Including or excluding religion or spirituality? Featuring a multicultural cast of characters? Bleak or hopeless endings? Always having to write happily-ever-afters? Restricting your vocabulary for your audience’s age level? Now go through these questions again, this time bearing your target reader in mind. Do your answers match? If not, how do they differ? Are you willing to make exceptions to

female? Is your reader under 18? Over 40? Is your reader married? Does your reader have children? Grandchildren? Has your reader graduated high school? College? If your reader is done with school, what is her occupation? If your reader is still in school, which extracurricular activities does he take part in? Does your reader live in the city? In the country? In the suburbs? What ethnicity is your reader? What is your reader’s religion, if any? Does your reader go through a book per day? Or only a book per month? A few books per year? Does your reader have a great deal of money to spend on books? Or is your reader more strapped for cash? Does your reader prefer eBooks or paperbacks? How does your reader feel about audiobooks? Does your reader buy books, borrow from a friend, or check out books from the library? Does your reader enjoy discussing books with others, or would she rather not? Does your reader socialize mainly on the Internet or in-person?

Be sensational, be surprising, and be remarkable. Activate your star power!

her imperative to “think dialectically”—a maxim drawn from her study of the philosopher G. W. F. Hegel. Because reality is constantly changing, we must constantly detect and analyze the emerging contradictions that are driving this change. And if reality is changing around us, we cannot expect good ideas to hatch within an ivory tower. They instead emerge and develop through daily life and struggle, through collective study and debate among diverse entities, and through trial and error within multiple contexts. Grace often attributes her “having been born female and Chinese” to her sense of being an outsider to mainstream society. Over the past decade she has sharpened this analysis considerably. Reflecting on the limits of her prior encounters with radicalism, Grace fully embraces the feminist critique not only of gender discrimination and inequality but also of the masculinist tendencies that too often come to define a certain brand of movement organizing—one driven by militant posturing, a charismatic form of hierarchical leadership, and a static notion of power seen as a scarce commodity to be acquired and possessed. Grace has struck up a whole new dialogue and built relationships with Asian American activists and intellectuals since the 1998 release of her autobiography, Living for Change. Her reflections on these encounters have reinforced her repeated observation that marginalization serves as a form of liberation. Thus, she has come away impressed with the particular ability of movement-oriented Asian Americans to dissect U.S. society in new ways that transcend the mind-sets of blacks and whites, to draw on their transnational experiences to rethink the nature of the global order, and to enact new propositions free of the constraints and baggage weighing down those embedded in the status quo. Still, Grace’s practical connection to a constantly changing reality for most of her adult life has stemmed from an intimate relationship with the African American community—so much so that informants from the Cointelpro days surmised she was probably Afro-Chinese.3 This connection to black America (and to a lesser degree the pan-African world) has made her a source of intrigue for younger generations grappling with the rising complexities of race and diversity. It has been sustained through both political commitments and personal relationships. Living in Detroit for more than a half century, Grace has developed a stature as one of Motown’s most cherished citizens: penning a weekly column for the city’s largest-circulation black community newspaper; regularly profiled in the mainstream and independent media; frequently receiving awards and honors through no solicitation of her own; constantly visited by students, intellectuals, and activists from around the world; and even speaking on behalf of her friend Rosa Parks after the civil rights icon became too frail for public appearances.

Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.

Employment was better than idleness for men, because it kept the enemy guessing.

The goal of diversity shouldn't instigate divisive activity. Beauty brand communications shouldn't angle to create perceptive complexity, rhetorical and associative programming touts beauty as skin deep (all skin inclusive) keep it simple. It seems as though the advertising trend for marketers this 2017 year, is to risk the social media lightning rodded scorn of public outrage. As a virtual publicist, it seems like I am speaking more about the necessity of crisis communication planning, more than standard communication for brands as a matter of good business operations & reputation management.

In this relationship he was, as odd as it sounds, the passive, the young girl the active force. He approached her; in a trice her nature fertilized his inner being. From that moment on he cannot but help it that she becomes unnecessary for his life.

Strong is active. It runs up stairs, carries weight, pushes it away. Skinny just is.

Life on the platforms forces young people to become their own brand managers, always thinking ahead about the social consequences of each photo, video, comment, and emoji they choose. Each action is not necessarily done “for its own sake.” Rather, every public action is, to some degree, strategic. It is, in Peter Gray’s phrase, “consciously pursued to achieve ends that are distinct from the activity itself.

What I learnt from haters (The Sonnet) In the recent years I've come to realize, when you stand firm on rights and equality, seeing you as threat, they brand you dictator. When you have no firm conviction whatsoever, you ain't someone worth noting, just a number. I'm flattered when they make serious time out to call me stupid, meaningless and narcissist. If intolerance of prejudice makes me a dictator, Hundred Hitlers fall pale to my God complex. I don't consider creatures like Winnie human, who have no regard for rights over tradition. If this makes you think, I'm megalomaniacal, it's alright, you are just lost children. I once said, no one is inferior to no one, except those who think of others as such. If this simple truth makes me the enemy, ecology 101: sun always repels the badgers.

In the rapidly evolving business landscape of Saudi Arabia, the role of digital marketing agencies has become indispensable. As more companies recognize the need to establish a robust online presence, these agencies provide essential services that can significantly enhance brand visibility and customer engagement. From local startups to established enterprises, leveraging the expertise of a digital marketing agency in Saudi Arabia is crucial for staying competitive. Understanding the Local Market A key advantage of working with a digital marketing agency in Saudi Arabia is their deep understanding of the local market dynamics. Saudi Arabia's unique cultural and economic environment demands tailored marketing strategies that resonate with its diverse population. Digital marketing agencies have their fingers on the pulse of local consumer behavior, enabling them to create campaigns that speak directly to the needs and preferences of Saudi consumers. Comprehensive Digital Marketing Services Digital marketing encompasses a wide range of services, and agencies in Saudi Arabia offer comprehensive solutions to meet various business needs. These services include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing services in Saudi Arabia. By employing a multi-faceted approach, agencies can ensure that businesses reach their target audience effectively across multiple channels. Social Media Marketing Services Social media has become a critical component of any digital marketing strategy. With a high percentage of the population active on platforms like Twitter, Instagram, and Snapchat, social media marketing services in Saudi Arabia are essential for brand engagement. Digital marketing agencies help businesses create compelling content and manage their online presence, fostering community interaction and driving brand loyalty. By tailoring social media campaigns to reflect local culture and trends, these agencies can enhance a brand's visibility and relevance. Effective social media marketing not only boosts engagement but also facilitates direct communication between brands and their customers, creating a more personalized

Decolonized History Lesson (Sonnet 1546) Early Arabs and Indians invented astronomy and algebra, Early white people invented genocide and massacre. Indigenous Latinos invented chocolate, Early Chinese invented printing. Early Caucasians invented cockiness, calling invasion as civilization-bringing. Modern Arabs build cities in the desert, Modern whites still burn down cities. Modern Indians democratize space exploration, Modern whites still manufacture disparities. Modern whites coddle hate and prejudice, and use free speech as justification. If any humane white ever questions hate, they're branded, woke traitor to the nation. Till this day, white people manufacture 99% of the world's human rights violations. If you right the wrong, it's cussed as wokeness, To support white terrorism is patriotism.

For the purpose of large sections of academia had ceased to be the exploration, discovery or dissemination of truth. The purpose had instead become the creation, nurture and propagandization of a particular, and peculiar, brand of politics. The purpose was not academia, but activism.

Three Ways to Eradicate SIBO Three main methods are used to eradicate SIBO: taking prescription antibiotics, natural antimicrobials, and the elemental diet. Let’s look at the pros and cons of each of these treatment methods. Eradication Option #1: Prescription antibiotics. Rifaximin is the antibiotic most commonly recommended for SIBO. Xifaxan is a brand name of Rifaximin that is commonly prescribed. While I’m not a big fan of antibiotics, Rifaximin is different than most other antibiotics. First, it is a nonabsorbable antibiotic whose activity is localized to the small intestine due to its minimal systemic absorption. Thus, unlike most other antibiotics, Rifaximin doesn’t go through the bloodstream, but only acts in the small intestine and won’t harm the bacteria of the large intestine. Evidence shows that Rifaximin might actually increase good bacteria (e.g., bifidobacteria) in the large intestine.[4] In addition, bacterial resistance isn’t too common when using Rifaximin. However, some people with SIBO will respond to Rifaximin, and they will need to consider either the elemental diet or herbal antimicrobials. Also, if someone has high methane levels, Rifaximin alone usually won’t successfully eradicate SIBO, which is why most medical doctors will recommend an additional antibiotic, such as metronidazole or neomycin.

and plays on your vulnerabilities — you are not smart or strong or tall enough. Does it claim to be rich in a nutrient or have extra doses of a nutrient? Iron, fibre, protein, vitamin D? Textbook nutritionism (read previous chapter or ask your parents about it once they have read it). Is it giving you a free toy for buying the product or a chance to win an iPhone or an all-expenses paid foreign trip? Illegal in a lot of countries where governments are active in protecting children from the cheap and unethical marketing practices of food companies. Does your favourite movie star or cricketer endorse the product? Truth be told, you are only engaged as a brand ambassador of junk food when you have a fit and agile body. Essentially, it means that you have had the mental and physical discipline to stay away from the very food that you are endorsing. And to tell you a secret, the celebs won’t even consume it on the day of the shoot; they

Stewart Brand abandoned his communard dreams for a new calling: corporate consultant. He had gotten a taste of the power of a social network at the WELL. If a company could sponsor an online community and if it could convince its customers that they were engaging in social rather than economic activity, then they could increase customer allegiance and their own profits. From this insight flowed the Global Business Network. Forget going back to the land—there was gold in preaching that Whole Earth message in the suites of the Fortune 500. The corporate conquest of the Web had started.

Our presents on Christmas morning were minimal, our school supplies the generic brand, our extracurricular activities limited to those freely available through the community center or local Y.

Creative people have a problem that looks unique, but the truth is that all of us feel exactly like them when it comes to living our dreams, because to make art is exactly like living any dream. Every moment is brand new. We all fear what's new. Whats dangerous about being creative? Well for one thing its scary to change gears from low-anxiety, maintenance type activities to the intensity of a level of consciousness where everything is new. Perhaps you fear the size of your own gift. Having a real gift is terrifying. Artists have to strip away what is familiar so that they can see what is new and so do you whether you're an artist or not. What's new is risky and evolution has worked to teach us to avoid risk. It's developed a powerful mechanism inside of us that works to turn anything new into habit.

Explain to me what it is,’ Gaunt said to Landerson bluntly. Landerson shrugged. ‘I can’t… I mean, I’m no magister, no sorcerer. I don’t understand the workings of Chaos.’ ‘Try!’ Gaunt snapped. ‘It’s an expression of the warp,’ Plower said. ‘That’s what I was told. The Archenemy has branded our world in every way, even the atmosphere. A glyf is the way Chaos makes its mark on the very air. A glyf is a thought, a concept, an idea… an utterance of the Ruinous Powers somehow conjured into solid form. Some say they’re sentient. I don’t believe that. Glyfs are Chaos runes, sigils, symbols, whatever you want to call them. The ordinals summon them into being and release them to watch over the populace. They drift, they patrol, they lurk…’ ‘Great,’ cut in Curth sourly. ‘But what do they do?’ Plower looked at her. ‘I suppose you could describe them as tripwires. Sensors. Alarms. They react to human activity. I’ve no idea how. Certainly, they respond to imagos. If they detect anything unconsented, they… they react. They summon.

After the murder of George Floyd, more than 950 brands began posting black squares via social media. Intended to be symbols of online activism, most of these posts came with empty statements of solidarity and commitments where few followed through.