Brand Activation Quotes

Hide yourself in God, so when a man wants to find you he will have to go there first.

HELPED are those who are content to be themselves; they will never lack mystery in their lives and the joys of self-discovery will be constant. HELPED are those who love the entire cosmos rather than their own tiny country, city, or farm, for to them will be shown the unbroken web of life and the meaning of infinity. HELPED are those who live in quietness, knowing neither brand name nor fad; they shall live every day as if in eternity, and each moment shall be as full as it is long. HELPED are those who love others unsplit off from their faults; to them will be given clarity of vision. HELPED are those who create anything at all, for they shall relive the thrill of their own conception, and realize an partnership in the creation of the Universe that keeps them responsible and cheerful. HELPED are those who love the Earth, their mother, and who willingly suffer that she may not die; in their grief over her pain they will weep rivers of blood, and in their joy in her lively response to love, they will converse with the trees. HELPED are those whose ever act is a prayer for harmony in the Universe, for they are the restorers of balance to our planet. To them will be given the insight that every good act done anywhere in the cosmos welcomes the life of an animal or a child. HELPED are those who risk themselves for others' sakes; to them will be given increasing opportunities for ever greater risks. Theirs will be a vision of the word in which no one's gift is despised or lost. HELPED are those who strive to give up their anger; their reward will be that in any confrontation their first thoughts will never be of violence or of war. HELPED are those whose every act is a prayer for peace; on them depends the future of the world. HELPED are those who forgive; their reward shall be forgiveness of every evil done to them. It will be in their power, therefore, to envision the new Earth. HELPED are those who are shown the existence of the Creator's magic in the Universe; they shall experience delight and astonishment without ceasing. HELPED are those who laugh with a pure heart; theirs will be the company of the jolly righteous. HELPED are those who love all the colors of all the human beings, as they love all the colors of the animals and plants; none of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who love the lesbian, the gay, and the straight, as they love the sun, the moon, and the stars. None of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who love the broken and the whole; none of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who do not join mobs; theirs shall be the understanding that to attack in anger is to murder in confusion. HELPED are those who find the courage to do at least one small thing each day to help the existence of another--plant, animal, river, or human being. They shall be joined by a multitude of the timid. HELPED are those who lose their fear of death; theirs is the power to envision the future in a blade of grass. HELPED are those who love and actively support the diversity of life; they shall be secure in their differences. HELPED are those who KNOW.

Pain is a symphony - a complex response that includes not just a distinct sensation but also motor activity, a change in emotion, a focusing of attention, a brand-new memory.

Our vision becomes so narrow that risk is trying a new brand of cereal, and adventure is watching a new sitcom. Over time I have elevated my opinion of nonconformity nearly to the level of an obligation. We should have a bias toward doing activities that we don’t normally do to keep loose the moorings of society.

In a worrying template for later sexual activity, my first and second kisses occurred within seconds of each other, with different girls.

Whatever I endure in recovery, I need never again suffer the indignity of active addiction. The despair and hopelessness. The inexhaustible cycle of incremental self-immolation. I am reminded of how far I’ve come, of the miracle that, with help and humility, I can, one day at a time, live free from drugs and alcohol.

Do what you can, when you can.

Art is the expression of human creativity and imagination, which produces works to be appreciated primarily for their beauty. It’s emotional. Commerce is the activity of buying and selling, particularly on a grand scale. It’s black and white: either a purchase is made or it isn’t. It’s practical.

It’s like returning to a familiar room and noticing objects had been moved while you were gone—a chair here, a picture frame there. Items that were once brand new were suddenly broken in and worn from age. It was all very subtle, but enough to suspect paranormal activity or a cruel practical joke. When no one else saw what you saw, the freak factor really kicked in, because you were singled out and left questioning reality." ~Ellia

The Council of American Builders met once a month and engaged in no tangible activity beyond listening to speeches and sipping an inferior brand of root beer. Its membership did not grow fast in quantity or quality. There were no concrete results achieved.

Forget the myths you have heard about radical feminism, for only some of them are true. Instead, prepare to think about why so many lies are told about this particular brand of feminism, how it acts as a scapegoat for all that is most threatening about our social movement and how any revolutionary movement for change could really ever be anything but threatening. These are the women you were warned about; you can be too.

The 1970s-80s social movement called U.S. third world feminism functioned as a central locus of possibility, an insurgent social movement that shattered the construction of any one ideology as the single most correct site where truth can be represented. Indeed, without making this kind of metamove, any 'liberation' or social movement eventually becomes destined to repeat the oppressive authoritarianism from which it is attempting to free itself, and become trapped inside a drive for truth that ends only in producing its own brand of dominations. What U.S. third world feminism thus demanded was a new subjectivity, a political revision that denied any one ideology as the final answer, while instead positing a tactical subjectivity with the capactiy to de- and recenter, given the forms of power to be moved. These dynamics are what were required in the shift from enacting a hegemonic oppositional theory and practice to engaging in the differential form of social movement, as performed by U.S. feminists of color during the post-World War II period of great social transformation. p. 58-59.

the ethical and political ideas of Locke, Rousseau and Jefferson. However, once the heretical scientific insights are translated into everyday technology, routine activities and economic structures, it will become increasingly difficult to sustain this double-game, and we – or our heirs – will probably require a brand-new package of religious beliefs and political institutions.

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds. Then I met designers. And instantly fell in love. Let me tell you why. Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often. I’m bringing this up because it’s time to bridge the gap between design and business.

We’re engaging in a set of activities which go way beyond the individual life span, way beyond children, grandchildren, way beyond parents, grandparents, great-grandparents, to the whole frame of at least civilizational life. Once you get comfortable with that, then you start to go further out still, to three and a half billion years of life on Earth, and maybe we’ll do another three and a half billion years. That’s kind of interesting to try to hold in your mind. And once you’ve held it in your mind, what do you do on Monday?

When developing the Core Idea, we must take into consideration a variety of factors, including target insights, industry trends, current activities in the market and particularly among competitors, and the true nature of the brand’s value. Figure 4.4 illustrates these inputs.

Here's one way that we try to actively and immediately bring in kindness in our meetings and camps: we ask our girls to stop before they speak and reevaluate what they're going to say based on this acronym: True Honest Important Necessary Kind Is what they're out to say True? Is it Honest? Is it Important? Necessary Kind? We ask the to T.H.I.N.K. before they speak text, or type, and try to incorporate it into their daily lives -- especially within their interactions with their friends and classmates -- as much as possible. It's a choice girls can make: Do they want to encourage others with their words, or bring others down? You might think this won't resonate with your middle school girl, but I promise that it works. It's not about self-editing or asking her not to speak her truth, of course; it's about thinking of others too.

There are three keys to becoming a publisher as a founder: Founders should be active and posting at least three to five times a week on social media, specifically on Twitter and LinkedIn. Founders should start a podcast focused on their niche. Founders should make public speaking a priority, whether or not they like it.

Whatever the ostensible purpose may be, it is plain that one motive is at work in all these cases: the intention, often unconscious, to fill life so full of secondary activities or substitute activities that there will be no time in which to perform the best work of which one is capable. The intention, in short, is to fail.

Right next door to the bear gardens on the south bank of the Thames in the last years of Elizabeth's reign sat the main theatres of the day. Permanent theatres were brand sparking new, the very first not appearing until 1576. Throughout the reigns of Henry VII, Henry VIII, Edward VI and Mary I, theatre had been a mobile activity, and a largely amateur one.

It comes with evolutionarily preserved, preconfigured internal syntactical rules that can generate a huge repertoire of neuronal patterns. These patterns are regarded as initially nonsense neuronal words which can acquire meaning through experience. Under this hypothesis, learning does not create brand new brain activity patterns from scratch but is instead a “fitting process” of the experience onto a preexisting neuronal pattern.

In some countries, the strictly Progressive man reveals himself to be just as much as if not more prejudiced than the typical Reactionary. There is at times a sort of arrogant condescension in one's gushing, bleeding-heartedness, in that, behind the mask of social activism, one is acting on behalf of one's perceived 'inferiors'. He may promote himself as the savior of the world; he may pat on the head all those he insidiously assumes to be the lesser, whether in status or class or ability, and treat them as helpless children: but the biggest danger of all is that by his own conscience he may feel for them, think for them, and thus, decide for them. It is with such, this artificial brand of empathy, and self-righteousness and narcissism, that we always naively yet so ignorantly pity 'the others', and ultimately, in our schemes to secure them, we merely hold them down.

While some of our deepest wounds come from feeling abandoned by others, it is surprising to see how often we abandon ourselves through the way we view life. It’s natural to perceive through a lens of blame at the moment of emotional impact, but each stage of surrender offers us time and space to regroup and open our viewpoints for our highest evolutionary benefit. It’s okay to feel wronged by people or traumatized by circumstances. This reveals anger as a faithful guardian reminding us how overwhelmed we are by the outcomes at hand. While we will inevitably use each trauma as a catalyst for our deepest growth, such anger informs us when the highest importance is being attentive to our own experiences like a faithful companion. As waves of emotion begin to settle, we may ask ourselves, “Although I feel wronged, what am I going to do about it?” Will we allow experiences of disappointment or even cruelty to inspire our most courageous decisions and willingness to evolve? When viewing others as characters who have wronged us, a moment of personal abandonment occurs. Instead of remaining present to the sheer devastation we feel, a need to align with ego can occur through the blaming of others. While it seems nearly instinctive to see life as the comings and goings of how people treat us, when focused on cultivating our most Divine qualities, pain often confirms how quickly we are shifting from ego to soul. From the soul’s perspective, pain represents the initial steps out of the identity and reference points of an old reality as we make our way into a brand new paradigm of being. The more this process is attempted to be rushed, the more insufferable it becomes. To end the agony of personal abandonment, we enter the first stage of surrender by asking the following question: Am I seeing this moment in a way that helps or hurts me? From the standpoint of ego, life is a play of me versus you or us versus them. But from the soul’s perspective, characters are like instruments that help develop and uncover the melody of our highest vibration. Even when the friction of conflict seems to divide people, as souls we are working together to play out the exact roles to clear, activate, and awaken our true radiance. The more aligned in Source energy we become, the easier each moment of transformation tends to feel. This doesn’t mean we are immune to disappointment, heartbreak, or devastation. Instead, we are keenly aware of how often life is giving us the chance to grow and expand. A willingness to be stretched and re-created into a more refined form is a testament to the fiercely liberated nature of our soul. To the ego, the soul’s willingness to grow under the threat of any circumstance seems foolish, shortsighted, and insane. This is because the ego can only interpret that reality as worry, anticipation, and regret.

We have nothing to destroy," said Rud. "All these things are done for already. They are falling in all over the world. They are dead. No need for destructive activities. But if we have nothing to destroy we have much to clear away. That's different. What is needed is a brand-new common-sense reorganisation of the world's affairs, and that's what we have to give them. I can't imagine how the government sleeps of nights. I should lie awake at night listening all the time for the trickle of plaster that comes before a smash. Ever since they began blundering in the Near East and Spain, they've never done a single wise thing. This American adventure spells disaster. Plainly. Australia has protested already. India now is plainly in collapse. Everyone who has been there lately with open eyes speaks of the vague miasma of hatred in the streets. We don't get half the news from India. Just because there exists no clear idea whatever of a new India, it doesn't mean that the old isn't disintegrating. Things that are tumbling down, tumble down. They don't wait to be shown the plans of the new building. The East crumbles. All over the world it becomes unpleasant to be a foreigner, but an Englishman now can't walk in a bazaar without a policeman behind him...

Some have estimated that the pharmaceutical industry overall spends about twice as much on marketing and promotion as it does on research and development. Regardless of how those two figures compare to each other, the fact that they are in the same ballpark gives one pause, and this is worth mulling over in various contexts. For example, when a drug company refuses to let a developing country have affordable access to a new AIDS drug it’s because – the company says – it needs the money from sales to fund research and development on other new AIDS drugs for the future. If R&D is a fraction of the company’s outgoings, and it spends a similar amount on promotion, then this moral and practical argument doesn’t hold water quite so well. The scale of this spend is fascinating in itself, when you put it in the context of what we all expect from evidence-based medicine, which is that people will simply use the best treatment for the patient. Because when you pull away from the industry’s carefully fostered belief that this marketing activity is all completely normal, and stop thinking of drugs as being a consumer product like clothes or cosmetics, you suddenly realise that medicines marketing only exists for one reason. In medicine, brand identities are irrelevant, and there’s a factual, objective answer to whether one drug is the most likely to improve a patient’s pain, suffering and longevity. Marketing, therefore, one might argue, exists for no reason other than to pervert evidence-based decision-making in medicine.

Nonconformity is an affront to those in the mainstream. Our impulse is to dismiss this lifestyle, create reasons why it can’t work, why it doesn’t even warrant consideration. Why not? Living outdoors is cheap and can be afforded by a half year of marginal employment. They can’t buy things that most of us have, but what they lose in possessions, they gain in freedom. In Somerset Maugham’s The Razor’s Edge, lead character Larry returns from the First World War and declares that he would like to “loaf.”23 The term “loafing” inadequately describes the life he would spend traveling, studying, searching for meaning, and even laboring. Larry meets with the disapproval of peers and would-be mentors: “Common sense assured…that if you wanted to get on in this world, you must accept its conventions, and not to do what everybody else did clearly pointed to instability.” Larry had an inheritance that enabled him to live modestly and pursue his dreams. Larry’s acquaintances didn’t fear the consequences of his failure; they feared his failure to conform. I’m no maverick. Upon leaving college I dove into the workforce, eager to have my own stuff and a job to pay for it. Parents approved, bosses gave raises, and my friends could relate. The approval, the comforts, the commitments wound themselves around me like invisible threads. When my life stayed the course, I wouldn’t even feel them binding. Then I would waiver enough to sense the growing entrapment, the taming of my life in which I had been complicit. Working a nine-to-five job took more energy than I had expected, leaving less time to pursue diverse interests. I grew to detest the statement “I am a…” with the sentence completed by an occupational title. Self-help books emphasize “defining priorities” and “staying focused,” euphemisms for specialization and stifling spontaneity. Our vision becomes so narrow that risk is trying a new brand of cereal, and adventure is watching a new sitcom. Over time I have elevated my opinion of nonconformity nearly to the level of an obligation. We should have a bias toward doing activities that we don’t normally do to keep loose the moorings of society. Hiking the AT is “pointless.” What life is not “pointless”? Is it not pointless to work paycheck to paycheck just to conform? Hiking the AT before joining the workforce was an opportunity not taken. Doing it in retirement would be sensible; doing it at this time in my life is abnormal, and therein lay the appeal. I want to make my life less ordinary.

To the degree that advertising reaches us, occupying our time and thought, it keeps us vibrating within strict limits. If forty million people see a commercial for a car, then forty million people have a car commercial in their heads, all at the same time. This is bound to have more beneficial effect on the commodity system than if, at that moment, all those people were thinking separate thoughts which, in some cases, might not be about commodities at all. Of course, advertising people will argue against the notion that the purpose and result of their activities is to unify and homogenize people and culture. They are forever speaking of the dazzling array of choices our market system provides and how advertising provides the information we need to make choices. It is an ominous sign that so many people can accept this argument, which confuses diversity of product choice with diversity of life-style or thoughts. It ought to be self-evident that if I choose a Ford and you choose a Volvo, we are not expressing diversity, we are expressing unity. Moreover, if you and I at any one moment are both occupied with mental images and feelings related to products—any products— rather than some experience which is not connected to purchasing, then in terms of the commodity system, the gross national product, and the world of advertising, we are indistinguishable; we have merged as “market.” While it might matter to Upjohn or Cutter Laboratories which drug a consumer buys, both are in agreement that they benefit whenever people seek any drug rather than a nondrug solution to a problem. Advertising, then, serves to further the movement of humans into artificial environments by narrowing the conception of diversity to fit the framework of commodities while unifying people within this conception. The result is a singularly channeled mentality, nicely open to receiving commercial messages, ready to confuse brand diversity with diversity itself, and to confuse human need with the advertiser’s need to sell commodities.

Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.

Weston, having been born in Chicago, was raised with typical, well-grounded, mid-western values. On his 16th birthday, his father gave him a Kodak camera with which he started what would become his lifetime vocation. During the summer of 1908, Weston met Flora May Chandler, a schoolteacher who was seven years older than he was. The following year the couple married and in time they had four sons. Weston and his family moved to Southern California and opened a portrait studio on Brand Boulevard, in the artsy section of Glendale, California, called Tropico. His artistic skills soon became apparent and he became well known for his portraits of famous people, such as Carl Sandburg and Max Eastman. In the autumn of 1913, hearing of his work, Margrethe Mather, a photographer from Los Angeles, came to his studio, where Weston asked her to be his studio assistant. It didn’t take long before the two developed a passionate, intimate relationship. Both Weston and Mather became active in the growing bohemian cultural scene in Los Angeles. She was extremely outgoing and artistic in a most flamboyant way. Her bohemian sexual values were new to Weston’s conventional thinking, but Mather excited him and presented him with a new outlook that he found enticing. Mather was beautiful, and being bisexual and having been a high-class prostitute, was delightfully worldly. Mather's uninhibited lifestyle became irresistible to Weston and her photography took him into a new and exciting art form. As Mather worked and overtly played with him, she presented a lifestyle that was in stark contrast to Weston’s conventional home life, and he soon came to see his wife Flora as a person with whom he had little in common. Weston expanded his horizons but tried to keep his affairs with other women a secret. As he immersed himself further into nude photography, it became more difficult to hide his new lifestyle from his wife. Flora became suspicious about this secret life, but apparently suffered in silence. One of the first of many women who agreed to model nude for Weston was Tina Modotti. Although Mather remained with Weston, Tina soon became his primary model and remained so for the next several years. There was an instant attraction between Tina Modotti, Mather and Edward Weston, and although he remained married, Tina became his student, model and lover. Richey soon became aware of the affair, but it didn’t seem to bother him, as they all continued to remain good friends. The relationship Tina had with Weston could definitely be considered “cheating,” since knowledge of the affair was withheld as much as possible from his wife Flora May. Perhaps his wife knew and condoned this new promiscuous relationship, since she had also endured the intense liaison with Margrethe Mather. Tina, Mather and Weston continued working together until Tina and Weston suddenly left for Mexico in 1923. As a group, they were all a part of the cozy, artsy, bohemian society of Los Angeles, which was where they were introduced to the then-fashionable, communistic philosophy.

In Andhra, farmers fear Naidu’s land pool will sink their fortunes Prasad Nichenametla,Hindustan Times | 480 words The state festival tag added colour to Sankranti in Andhra Pradesh this time. But the hue of happiness was missing in 29 villages along river Krishna in Guntur district. The villagers knew it was their last Sankranti, a harvest festival celebrated to seek agricultural prosperity. For in two months, more than 30,000 acres of fertile farmland would be acquired for a brand new capital planned in collaboration with Singapore. The Nara Chandrababu Naidu government went about the capital project by setting aside the Centre’s land acquisition act and drawing up a compensation package for land-owning and tenant farmers and labourers. Many are opposed to it, and are not keen on snapping their centuries-old bond with their land and livelihood. In Penumaka village, Nageshwara Rao, 50, fears the future as he does not possess a tenancy certificate that could have brought some relief under the compensation package. “The entire village is against land-pooling but we hear the government is adamant,” Rao says, referring to municipal minister P Narayana’s alleged assertion that land would be taken with or without the farmers’ consent. Narayana is supervising the land-pooling process. “Naidu says he would give us Rs 50,000 per year in lieu of annual crops. We earn that much in a month here,” villager Meka Koti Reddy says. To drive home the point, locals in Undavalli village nearby have put up a board asking officials to keep off their lands that produce three crops a year. Unlike other parts of Andhra Pradesh, the water-rich land here is highly productive yielding 200 varieties of crops. Some farmers are also suspicious about the compensation because Naidu is yet to deliver on the loan-waiver promise. They are now weighing legal options besides seeking Prime Minister Narendra Modi’s intervention to retain their land. While the villagers opposing land-pooling are allegedly being backed by Jaganmohan Reddy’s YSR Congress Party, those belonging to the Kamma community — the support base for Naidu’s Telugu Desam Party — are said to be cooperative.  It is also believed that Naidu chose this location over others suggested by experts to primarily benefit the Kamma industrialists who own large swathes of land in Krishna and Guntur districts. But even the pro-project villagers cannot help feel insecure. “We are clueless about where our developed area would be. What if the project is not executed within Naidu’s tenure? Is there a legal recourse?” Idupulapati Rambabu of Mandadam says. This is despite Naidu’s assurance on January 1 at nearby Thulluru, where he launched the land-pooling process, asking farmers to give land without any apprehension. He said the deal in its present form would make them richer than him in a decade. “We are not building a mere city but a hub of economic activity loaded with superior infrastructure that is aimed at generating wealth. This would be a win-win situation for all,” Naidu tells HT. As of now, villages like Nelapadu struggling with low soil fertility seem to be winning from the package.

If we do not stop these mar-makers not,...it will soon be too late. We are the only nation that can halt this crusade. It might be too late in America, but it isn't too late here. Without British support the whole scheme would collapse. For that reason the future of all nations depends upon the policy which is decided in this House. More than that, the final position of Britain in the world is being decided. If we support these anti-Communist crusades through the world as we have supported it in Greece, then our good name and existence will be threatened by the hatred of all free-thinking men. We cannot suppress all desire in Europe and Asia for social change by branding it communism from Russia and persecuting its supporters. Social change doesn't have to come from Russia, whatever the Foreign Office or the Americans say. It is a product of the miserable conditions under which the majority of the earth's population exist. There are fighters for social change in every land, here as well as anywhere.... We Socialists are among them. That is the reason for our predominance in the House to-day. The very men that we try to suppress in other countries are asking for far less liberty than we enjoy here, far less social change than we Socialists hope to initiate in Great Britain. Are we going to betray these men by labelling them Communists and crushing them wherever we find them until we have launched ourselves at Russia herself in a war that will wipe this island off the face of the earth? The American imperialists say that this is the American Century. ARe we to sacrifice ourselves for that great ideal, or are we to stand beside the people of Europe and Asia and other lands who seek independence, economic stability, self-determination, and the right to conduct their own affairs? Are we going to partake in an anti-Red campaign when we ourselves are Reds? ...... Some among us might think that there is political expediency in following this anti-Russian crusade without really getting enmeshed in it, creating a Third Force in Europe of their friends, a balancing force for power politics. In that you have the real policy of our Government to-day. But how can we avoid final involvement? Our American vanguard will stop at nothing. They hold their atom bomb aloft with nervous fingers. It has become their talisman and their faith. It is their new weapon of anti-Communism, a more efficient Belsen and Maidenek. Its first usage was morally anti-Russian. It was used to end Japan quickly so that Russia would play no part in the final settlement with that country. No doubt they would have used it on Russia already if they could be certain that Russian did not have an equal or better atomic weapon. That terrible uncertainty goads them into fiercer political and economic activity against the world's grim defenders of great liberties. In that you have the heart of this American imperial desperation. They cannot defeat the people of Europe and Asia with the atomic bomb alone. They cannot win unless we lend them our name and our support and our political cunning. To-day they have British support, in policy as well as in international councils where the decisions of peace and security are being made. With our support America is undermining every international conference with its anti-Russian politics.

...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of being obscure, having a pathetically small number of customers and not having much exposure. Rather than lamenting them, use these advantages to experiment under the radar and then do a public marketing launch once the product has proved itself with real customers.

The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are characterised by interaction and behaviour rather than attitude, making the principles of gaming suited to brand building. I believe that games provide a practical template for brands that actively change behaviour.

Businesses traditionally think of competitive advantage in terms of new or better products. But today the question of which products to make is ceding ground to the question “What else can we do for our customers?” Dawar writes that this shift makes downstream activities—branding, delivery, data collection—take on more strategic importance.

female? Is your reader under 18? Over 40? Is your reader married? Does your reader have children? Grandchildren? Has your reader graduated high school? College? If your reader is done with school, what is her occupation? If your reader is still in school, which extracurricular activities does he take part in? Does your reader live in the city? In the country? In the suburbs? What ethnicity is your reader? What is your reader’s religion, if any? Does your reader go through a book per day? Or only a book per month? A few books per year? Does your reader have a great deal of money to spend on books? Or is your reader more strapped for cash? Does your reader prefer eBooks or paperbacks? How does your reader feel about audiobooks? Does your reader buy books, borrow from a friend, or check out books from the library? Does your reader enjoy discussing books with others, or would she rather not? Does your reader socialize mainly on the Internet or in-person?

Take a look at your new reader friend. What activities does he enjoy outside of reading? What are his beliefs and values? How about his goals and aspirations?

about your writing: Am I okay with…? Swearing or using foul language? Portraying casual sex? Writing intimate love scenes? Featuring nontraditional sexual fetishes or activities? Writing about infidelity? Writing about murder or suicide? Portraying violence? Describing gory scenes? Portraying abuse or other trauma-inducing situations? Discussing politics or controversial issues? Including or excluding religion or spirituality? Featuring a multicultural cast of characters? Bleak or hopeless endings? Always having to write happily-ever-afters? Restricting your vocabulary for your audience’s age level? Now go through these questions again, this time bearing your target reader in mind. Do your answers match? If not, how do they differ? Are you willing to make exceptions to

Branding is not something that happens on its own. You must be actively engaged in your product, your employees and your business in order to see solid improvements in your results.

At least one version of quantum theory, propounded by the Hungarian mathematician John von Neumann in the 1930's "claims that the world is built no out of bits of matter but out of bits of knowledge-subjective, conscious knowings," Stapp says. These ideas, however, have fallen far short of toppling the materialist worldview, which has emerged so triumphant that to suggest humbly that there might be more to mental life than action potentials zipping along axons is to risk being branded a scientific naif. Even worse, it is to be branded nonscientific. When, in 1997, I made just this suggestion over dinner to a former president of the Society for Neuroscience, he exlaimed, "Well, then you are not a scientist." Questioning whether consciousness, emotions, thoughts, the subjective feeling of pain, and the spark of creativity arise from nothing but the electrochemical activity of large collections of neuronal circuits is a good way to get dismissed as a hopeless dualist.

Employment was better than idleness for men, because it kept the enemy guessing.

There is more power in starting your story from a little concept that we call the Organizing Idea, an idea that is an active expression meant to inspire experiences, not a brand statement.

But it isn’t the fun of DIY invention, urban exploration, physical danger, and civil disorder that the Z-Boys enjoyed in 1976. It is fun within serious limits, and for all of its thrills it is (by contrast) scripted. And rather obedient. The fact that there are public skateparks and high-performance skateboards signals progress: America has embraced this sport, as it did bicycles in the nineteenth century. Towns want to make skating safe and acceptable. The economy has more opportunity to grow. America is better off for all of this. Yet such government and commercial intervention in a sport that was born of radical liberty means that the fun itself has changed; it has become mediated. For the skaters who take pride in their flashy store-bought equipment have already missed the Z-Boys’ joke: Skating is a guerrilla activity. It’s the fun of beating, not supporting, the system. P. T. Barnum said it himself: all of business is humbug. How else could business turn a profit, if it didn’t trick you with advertising? If it didn’t hook you with its product? This particular brand of humbug was perfected in the late 1960s, when merchandise was developed and marketed and sold to make Americans feel like rebels. Now, as then, customers always pay for this privilege, and purveyors keep it safe (and generally clean) to curb their liability. They can’t afford customers taking real risks. Plus it’s bad for business to encourage real rebellion. And yet, marketers know Americans love fun—they have known this for centuries. And they know that Americans, especially kids, crave autonomy and participation, so they simulate the DIY experience at franchises like the Build-A-Bear “workshops,” where kids construct teddy bears from limited options, or “DIY” restaurants, where customers pay to grill their own steaks, fry their own pancakes, make their own Bloody Marys. These pay-to-play stores and restaurants are, in a sense, more active, more “fun,” than their traditional competition: that’s their big selling point. But in both cases (as Barnum knew) the joke is still on you: the personalized bear is a standardized mishmash, the personalized food is often inedible. As Las Vegas knows, the house always wins. In the history of radical American fun, pleasure comes from resistance, risk, and participation—the same virtues celebrated in the “Port Huron Statement” and the Digger Papers, in the flapper’s slang and the Pinkster Ode. In the history of commercial amusement, most pleasures for sale are by necessity passive. They curtail creativity and they limit participation (as they do, say, in a laser-tag arena) to a narrow range of calculated surprises, often amplified by dazzling technology. To this extent, TV and computer screens, from the tiny to the colossal, have become the scourge of American fun. The ubiquity of TV screens in public spaces (even in taxicabs and elevators) shows that such viewing isn’t amusement at all but rather an aggressive, ubiquitous distraction. Although a punky insurgency of heedless satire has stung the airwaves in recent decades—from equal-opportunity offenders like The Simpsons and South Park to Comedy Central’s rabble-rousing pundits, Jon Stewart and Stephen Colbert—the prevailing “fun” of commercial amusement puts minimal demands on citizens, besides their time and money. TV’s inherent ease seems to be its appeal, but it also sends a sobering, Jumbotron-sized message about the health of the public sphere.

A Complete Guide to Conduct A Backlinks Audit Google's web spam team is very pro-active today to detect spam at maximum lowest degree in order to give spam-free search results to its viewers. In this regard, Google is making their algorithm strong to block the spammers from search results and attacking on each and every websites having un-natural or spam link profiles. If your website has large number of low quality backlinks OR exceeding 3% backlinks with exact match anchor texts then you should consider reviewing your website's link profile. If you are victim of Google penguin penalty then you have to evaluate your website's link profile to clean it from low quality or over-optimized backlinks. Building backlinks for a single or multiple websites can be a easy task while evaluating backlinks quality can be a challenging. In this regard, you should conduct a detailed backlinks analysis in order clean-up your website from low quality or un-natural backlinks. You should consider the following points while analyzing backlinks profile of a website: 1: Total number of backlinks 2: Total number of referring domains 3: Anchor text distribution ratio 4: Quality of backlinks 1: Number of backlinks This is the 1st main point to review while checking the link profile. You have to download the list of all backlinks to check each and every backlinks. Google Webmaster Tools, Ahrefs, MajesticSEO and Opensiteexplore are some important tools can help you to get the list of backlinks attached with your website. Now, check each and every backlinks from the list you download and see if these are on Google's webmaster quality guidelines or not. 2: Referring Domains You should check the quality also for TLDs linked with your website. Check the PA and DA of each domain and see if these are relevant to your website niche to get backlinks. If linked domains have high external backlinks and not relevant to your website niche then try to remove these domains from your website. 3: Anchor test distribution This is the most important thing to consider while doing backlinks analysis of any website. Most of SEOs prefer to build backlinks with exact match anchor text only and ignoring Brand, Generic, LSI as well as other types of anchor text. Google penguin heavily attack on website having over-optimized exact match anchor text backlinks profile. Review all exact-match anchor text backlinks and remove it if found not-relevant or from low quality websites. 4: Quality of backlinks Backlinks quality really matters while doing backlinks analysis. If your website is full of linked with low quality and irrelevant websites then you should immediately try to remove these from your website. These low quality backlinks might be reason for your web penalization from search results.

The secret to cool is to make your customers feel cool—and smart for choosing your brand. The appreciated customer is one who’s invited to participate. Successful companies seek the customers’ opinions, offer them activities and contests, and reward their involvement.

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Values in this context will relate to an activity that appears meaningful or desirable for people’s lives. In a commercial context, the hope is that meaningful desired activity will be rewarded by economic value. This economic value will only be realised because other members of society recognise the activity, or the result of the activity, as something that creates value in their own lives.

Be sensational, be surprising, and be remarkable. Activate your star power!

FINDING FRUCTOSE Fat is the fuel, but sugar, and in particular, fructose, is the fire. Foods rich in fructose can activate the fat switch — resulting in loss of appetite control and a reduction in energy. —Richard J. Johnson, author of The Fat Switch Sources of fructose: Table sugar = 50% fructose Honey = 55% fructose High-fructose corn syrup = 55–65% fructose (depending on the brand) Agave = Can be up to 92% fructose! Fruits = Depends on the fruit, but apples are 70% fructose!

For some time now, the conventional wisdom at most agencies has been to partner with experts in specific fields—social networking, gaming, mobile, or any other discipline—in order to “get the best people for the job.” But given the success of AKQA, R/GA, and so many other innovators, perhaps it can be argued that to be truly holistic in our approach, it’s better to grow innovations from one’s own stem cells, so to speak, than to try to graft on capabilities on an ad-hoc basis. Some would no doubt argue that it makes the most economic sense to hire experts to execute as needed, rather than taking on more overhead in an increasingly competitive marketplace. But it should be pointed out that it’s hard to have the original ideas themselves if your own team doesn’t have a firm grasp of the technologies. Without a cross-disciplinary team of in-house experts, who knows what opportunities you—and by extension, your clients—may miss. “It comes down to the brains that you have working with you to make it a reality,” John Butler, cofounder of Butler, Shine, Stern & Partners, tells me. “The history of the ad agency is the Bernbach model—the writer and art director sitting in a room together coming up with an idea,” he says, referring to legendary adman Bill Bernbach, cofounder of DDB and the man who first combined copywriters and art directors as two-person teams. Now, all that’s changed. “[Today, there are] fifteen people sitting in a room. Media is as much a part of the creative department as a writer or an art director. And we have account planners—we call them ‘connection planners’—in the room throwing around ideas,” he says. “That facilitates getting to work that is about the experience, about ways to compel consumers to interact with your brand in a way that they become like free media” by actively promoting the brand for you. If his team worked on the old Bernbach model, Butler adds, they would never have created something like those cool MINI billboards that display messages to drivers by name that I described in the last chapter. The idea actually spun out of a discussion about 3-D glasses for print ads. “Someone in the interactive group said, ‘We can probably do that same thing with [radio frequency identification] technology.’” By using transmitters built into the billboards, and building RFID chips into MINI key fobs, “when a person drives by, it will recognize him and it will spit out a message just for him.” He adds with considerable understatement: “Through having those capabilities, in-house engineers, technical guys who know the technology and what’s available, we were able to create something that was really pretty cool.

Buying is an activity understood by economists. Shopping is a phenomenon of interest to anthropologists and sociologists.

Taken to extremes, scapegoating feeds the political pathology called fascism, a movement ideology centered on a “radical and authoritarian nationalism” that actively suppresses “openness and opposition” to the movement and the nation-state it hopes to commandeer.15 When this diseased brand of nationalism rushes in to fill our inner emptiness, its mildest manifestation is the belief that nation's critics are unpatriotic, even traitorous. At

In line with the Coke and Pepsi “challenges,” it turned out that the brain activation of the participants was different depending on whether the name of the drink was revealed or not. This is what happened: Whenever a person received a squirt of Coke or Pepsi, the center of the brain associated with strong feelings of emotional connection—called the ventromedial prefrontal cortex, VMPFC—was stimulated. But when the participants knew they were going to get a squirt of Coke, something additional happened. This time, the frontal area of the brain—the dorsolateral aspect of the prefrontal cortex, DLPFC, an area involved in higher human brain functions like working memory, associations, and higher-order cognitions and ideas—was also activated. It happened with Pepsi—but even more so with Coke (and, naturally, the response was stronger in people who had a stronger preference for Coke). The reaction of the brain to the basic hedonic value of the drinks (essentially sugar) turned out to be similar for the two drinks. But the advantage of Coke over Pepsi was due to Cokes's brand—which activated the higher-order brain mechanisms. These associations, then, and not the chemical properties of the drink, gave Coke an advantage in the marketplace.

Companies rebrand so often because people who work in branding know, deep down, that they don’t have real jobs and the constant emphasis on logos and color schemes creates a frenzy of activity that distracts them from the creeping existential dread that haunts their every waking moment.

His notes to the outside world offered a window on an active, sympathetic, eclectic mind.

Because that’s how witness protection works. It’s for people who have been involved in criminal activity. So they’ll be safe to testify in court.” “Then they made an exception for me.” The detective shook her head. “And they never relocate people to somewhere they once lived. It’s always somewhere brand-new.” She tilted her head. “You’re sure it was witness protection and not some other program, maybe?

Publicly branded as ‘Holocaust deniers,’ dissident historians are thus relegated to the status of outcasts, “neo-Nazis,” outlaws and pariahs, exposed to public contempt by an unsympathetic media and “politically correct” politicians. The social stigmatization normally associated with ‘Holocaust denial’ has become so pervasive and all-encompassing that only the most committed advocates of free speech will publicly risk an unfettered defense of the right to unrestricted expression of opinion for revisionist historians and independent researchers. The courageous defense of such advocates and assorted literati is especially commendatory in view of the fact that their statements of conscience are sometimes published at considerable risk to themselves and their own reputations. One of the few organizations that actively campaigns in defense of free speech issues for revisionists is the Institute for Historical Review, in Costa Mesa, California, which closely monitors the carefully orchestrated, well-organized and highly-financed attempts by special interest groups to stifle free inquiry, research and open debate.

A person, product, or brand that can help us survive or thrive activates a survival mechanism within us that piques our curiosity.

Another supplement called TA-65, the name brand of cycloastragenol, also activates telomerase.

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What does True Wireless Earbuds Mean Where are my earphones? Ahh!! There they are….and they are tangled (with irksome scream inside your head). There is nothing more frustrating than going on a search operation for your headphones and finally finding them entangled. Well thanks to the advance technology these days one of your daily struggles is gone with the arrival of wireless earphones in the market. No wire means no entanglement. ‘Kill the problem before it kills you’, you know the saying. Right! So what actually truly wireless earbuds are? Why should you replace your old headphones and invest in wireless ones? Without any further delay let’s dig deep into it. image WHAT ARE TRUE WIRELESS EARBUDS? A lot of people misunderstand true wireless earbuds and wireless earphones as the same thing. When it’s not. A true wireless earbuds which solely connects through Bluetooth and not through any wire or cord or through any other source. While wireless earphones are the ones which are connected through Bluetooth to audio source but the connection between the two ear plugs is established through a cable between them. Why true wireless earbuds? Usability: Who doesn’t like freedom! With no wire restrictions, it’s easier to workout without sacrificing your music motivation. From those super stretch yoga asanas to marathon running, from weight training to cycling - you actually can do all those without worrying about your phone safety or the dilemma of where to put them. With no wire and smooth distance connection interface, you have the full freedom of your body movement. They also comes with a charging case so you don’t have to worry about it’s battery. Good audio quality and background noise cancellation: With features like active noise cancellation, which declutter the unwanted background voice giving you the ultimate audio quality. These earbuds has just leveled up the experience of music and prevents you from getting distracted. Comfort and design: These small ear buddies are friendly which snuggles into your ear canal and don’t put too much pressure on your delicate ears as they are light weight. They are style statement maker and are comfortable to use even when you are on move, they stick to your ear and don’t fall off easily. Apart from all that you can easily answer your call on go, pause your music or whatever you are listening, switch to next by just touching your earplugs. image Convenience: You don’t necessarily have to have your phone on you like the wired ones. The farthest distance you could go was the length of the cable. But with wireless ones this is not the case, they could transmit sound waves from 8 meter upto 30 meters varying from model to model. Which allows you multi-task and make your household chores interesting. You can enjoy your podcasts or music or follow the recipe while cooking in your kitchen when your phone is lying in your living room. Voice assistance: How fascinating was it to watch all those detective/ secret agent thriller movies while they are on run and getting directions from their computer savvy buddies. Ethan Hunt from Mission Impossible….. Remember! Many wireless earphones comes with voice assistance feature which makes it easy to go around the places you are new to. You don’t have to stop and look to your phone screen for directions which makes it easier to move either on foot or while driving. Few things for you to keep in mind and compare before investing in a true wireless earphones :- Sound Quality Battery Life Wireless Range Comfort and design Warranty Price Gone are those days when true wireless earbuds were expensive possession. They are quite economical now and are available with various features depending upon different brands in your price range.

This is mainstream sexual violence activism in a capitalist context. We ‘invest’ our trauma in networked media markets, to generate outrage and the visibility we need to further our cause. Cynical media corporations exploit this outrage, building visibility for their brands through clicks, likes and shares by encouraging audiences to consume our pain. Meanwhile the threat of damage, through widespread outrage, to the brands of exposed institutions and organisations leads to a purging of ‘bad men’ from high-profile sectors. These individuals may well move on to start all over again, while dysfunctional systems are left intact. Although this is not our intention, this seems more like NIMBYism to me than radical political action. Although this is not our intention, I’m afraid this is the ‘Me, Not You’ of political whiteness.

After a time, the ads for POWER products grew less prominent in The Final Call; it seems that many who enjoyed Minister Farrakhan’s speeches continued to brush their teeth with Crest. That the POWER campaign sputtered said something about the difficulty that faced any black business—the barriers to entry, the lack of finance, the leg up that your competitors possessed after having kept you out of the game for over three hundred years. But I suspected that it also reflected the inevitable tension that arose when Minister Farrakhan’s message was reduced to the mundane realities of buying toothpaste. I tried to imagine POWER’s product manager looking over his sales projections. He might briefly wonder whether it made sense to distribute the brand in national supermarket chains where blacks preferred to shop. If he rejected that idea, he might consider whether any black-owned supermarket trying to compete against the national chains could afford to give shelf space to a product guaranteed to alienate potential white customers. Would black consumers buy toothpaste through the mail? And what of the likelihood that the cheapest supplier of whatever it was that went into making toothpaste was a white man? Questions of competition, decisions forced by a market economy and majoritarian rule; issues of power. It was this unyielding reality—that whites were not simply phantoms to be expunged from our dreams but were an active and varied fact of our everyday lives—that finally explained how nationalism could thrive as an emotion and flounder as a program.

We have an inglorious knack fo accumulating stuff....an economic model of mass production and planned obsolescence that continues to hold sway. Whether it's because fashions change or because products are manufactured to fail, we're primed to buy as often as possible. The psychology of advertising has optimized the selling of stuff to every demographic. Eighteen-month-old children have an average repertoire of two hundred brands they recognize before the first grade.

Instead of leasing buildings in a traditional manner to multiple larger tenants, coworking companies lease entire structures and then sell these leases at a higher rate to members, a/k/a tenants. A change in use, not physical form. Combine that with the intangibles of inventive branding and experiential activation, and you’ve transformed one of the largest industries in the world—commercial real estate—sim- ply by changing the way people perceive it.

Gail Pheterson writes in the Prostitution Prism that, "Significantly, those who explicitly provide sex are defined by their activity as 'prostitutes', a stigmatized and/or criminalized status, while those who buy sex are neither defined or branded by engagement in the same activity.

Orchard stores advertising cherries and apples, fresh baked goods, gifts appeared along the road. Some promised the best cider donuts or cherry pie, others had outdoor activities where children could burn off some energy, and yet others offered to let you pick your own cherries when the season started. As they approached a store offering a wide selection of samples, Isaac pulled into the parking lot. It seemed like a good time to stretch their legs and grab a snack at the same time. "Let's see what we've gotten ourselves into, Barracuda," Isaac said. He stepped onto the gravel parking lot, the rocks shifting under his flip-flops. Minivans, SUVs, and cars, many bearing out-of-state plates, filled the lot. Inside the store, freezers contained frozen cherries, apple juice from last season, and pies. Fresh baked goods lined shelves, and quippy signs hung from the walls that said things like IF I HAD KNOWN GRANDKIDS WERE SO MUCH FUN, I WOULD HAVE HAD THEM FIRST and I ENJOY A GLASS OF WINE EACH NIGHT FOR THE HEALTH BENEFITS. THE REST ARE FOR MY WITTY COMEBACKS AND FLAWLESS DANCE MOVES. Bass slid his hand into Isaac's as they walked around the store, staying close to him as they sampled pretzels with cherry-studded dips and homemade jams. A café sold freshly roasted Door County-brand coffee and cherry sodas made with Door County cherry juice. In the bakery area, Isaac picked up a container of apple turnovers still warm from the oven- they would be a tasty breakfast in their motel room tomorrow.

Graedon was sick of waiting for the FDA’s test results. He spoke with experts about what could produce the symptoms that patients were reporting. He even reached out for help to independent laboratories. Tod Cooperman, the president of ConsumerLab in White Plains, New York, was quick to join his cause. ConsumerLab tested the 300-milligram dose of Teva’s Budeprion XL against that of GSK’s Wellbutrin XL. The results revealed the likely source of patient distress: the generic dumped four times as much active ingredient during the first two hours as the brand name did. Graedon compared the effect to guzzling alcohol. “If you sip a glass of wine over the course of two or three hours, you’re not going to feel drunk,” he explained. “But if you drink the whole thing in fifteen minutes, you’re getting too much too fast.” The Graedons believed that this “dose dumping” explained why many patients were experiencing signs of overdose, such as headaches and anxiety, followed by symptoms of withdrawal, including renewed depression and suicidal thoughts. Teva flatly rejected the ConsumerLab report and claimed that the independent laboratory’s testing method was “inappropriate.” The FDA was silent.

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To successfully launch a product, generic drug companies must tread in reverse through this obstacle course. Once a generic company zeroes in on a molecule, and its scientists figure out how it operates in the body, its lawyers get to work to establish how well protected it is legally. The next step takes place in the laboratory: developing the active pharmaceutical ingredient by synthesizing it into ingredient form. That alone can take several years of trial and error. Once successful, the finished generic has to take the same form as the brand, whether that be pill, capsule, tablet, or injection. Formulating it requires additional ingredients known as excipients, which can be different, but might also be litigated. Then comes testing. In the lab, the in-vitro tests replicate conditions in the body. During dissolution tests, for example, the drug will be put in beakers whose contents mimic stomach conditions, to see how the drugs break down. But some of the most important tests are in-vivo—when the drug is tested on people. Brand-name companies must test new drugs on thousands of patients to prove that they are safe and effective. Generic companies have to prove only that their drug performs similarly in the body to the brand-name drug. To do this, they must test it on a few dozen healthy volunteers and map the concentration of the drug in their blood. The results yield a graph that contains the all-important bioequivalence curve. The horizontal line reflects the time to maximum concentration (Tmax) of drug in the blood. The vertical line reflects the peak concentration (Cmax) of drug in the blood. Between these two axes lies the area under the curve (AUC). The test results must fall in that area to be deemed bioequivalent. Every batch of drugs has variation. Even brand-name drugs made in the same laboratory under the exact same conditions will have some batch-to-batch differences. So, in 1992, the FDA created a complex statistical formula that defined bioequivalence as a range—a generic drug’s concentration in the blood could not fall below 80 percent or rise above 125 percent of the brand name’s concentration. But the formula also required companies to impose a 90 percent confidence interval on their testing, to ensure that less than 20 percent of samples would fall outside the designated range and far more would land within a closer range to the innovator product.

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,

the king was talking with Bartolomé de las Casas, a fiery Dominican priest who had just completed Brief Account of the Destruction of the Indies, an indictment of Spanish conduct that remains a landmark both in the history of human-rights activism and in the literature of sustained invective. Reading his first draft before the shocked court, Las Casas branded the conquest of Mexico as “the climax of injustice and violence and tyranny committed against the Indians.” He denounced Indian slavery as “torments even harder to endure and longer lasting than the torments of those who are put to the sword.

Two changes have weakened manufacturers’ hold over shelfspace. Independent stores, who were heavily influenced by the manufacturers, have declined dramatically in the face of competition from major chains and are now insignificant in most categories The large, sophisticated retailers have stopped seeing their shelfspace as a commodity for sale, and now see it as a crucial resource to be used in pursuit of their own objectives. In particular, retailers who are actively marketing their private label brands in competition with manufacturers will use shelfspace to promote their own brands. They have taken back control of ‘their’ shelfspace.

We often hear of brand loyalty, even brand “devotion.” But do people really worship brands? Is consumerism really such a “liturgical” experience? It may not be as far fetched as you think. In a recent study to consider the effect of “super brands” such as Apple and Facebook, researchers made an intriguing discovery. When they analyzed the brain activity of product fanatics, like members of the Apple cult, they found that “the Apple products are triggering the same bits of [their] brain as religious imagery triggers in a person of faith.”a This is your brain on Apple: it looks like it’s worshiping.

To help get your creative juices flowing, you might look online at lists of the "best taglines ever." Their branding ideas are genius and may be just the catalyst you need to activate your awesome!

In this relationship he was, as odd as it sounds, the passive, the young girl the active force. He approached her; in a trice her nature fertilized his inner being. From that moment on he cannot but help it that she becomes unnecessary for his life.

The goal of diversity shouldn't instigate divisive activity. Beauty brand communications shouldn't angle to create perceptive complexity, rhetorical and associative programming touts beauty as skin deep (all skin inclusive) keep it simple. It seems as though the advertising trend for marketers this 2017 year, is to risk the social media lightning rodded scorn of public outrage. As a virtual publicist, it seems like I am speaking more about the necessity of crisis communication planning, more than standard communication for brands as a matter of good business operations & reputation management.

Advertising your business is imperative in the present age because of cutting edge competition and you cannot expect rapid business growth unless and until a workable advertising strategy is employed. You can choose from a number of available options to market your services to people. Internet marketing is a modern as well as an efficient method to promote your services and products but, the effectiveness of poster printing cannot be denied. With the introduction of new and improved methods of poster printing, the quality of the prints has become considerably better. Today Poster printing, along with other print mediums like: Mug printing, T-Shirt printing, Sign printing & calendar printing, companies offer services to not only print, but also design posters for advertising campaigns. Here are 5 key advantages of Poster Priting: Advantages of Poster Printing 1. Low Costs The creative process of a poster printing involves a copywriter, a graphic designer as well as a printer. You can also hire a poster distributor or simply hang the posters by yourself. It is a simple process that won’t cost too much. However, you need to be mindful of local laws that may prevent posters from being displayed in certain areas. 2. Active Response printing People who view posters actively get engaged with their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster printing must have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website. 3. Visibility Poster printing helps you hang multiple posters in one location in order to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. When people get bombarded with the poster message, it is ensured that the message is going to sit on their hands long after they have viewed the poster. 4. Strategic location of a street or subway You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. The biggest advantage of using poster printing is that, they can be put just about anywhere & seen by almost anyone.

The “wrath” and the “punishment” are not the results of God pressing some big, red wrath button in the heavens, but are things inherent in the choices that we make when living lives that are in disharmony with His nature. Regarding the Romans 1: 18 brand of “wrath”, Paul said that people, “… received in themselves the due penalty for their error.” (Romans 1: 27), which is to say that the “penalty” is contained within the choice to live in a disharmonious way. The action itself becomes its own punishment. God is not actively tormenting anyone, it is the choice of the individual that becomes the penalty. The wrath that “remains” on the one who rejects Christ’s offer of eternal life is, I believe, precisely that. They will continue to live a life in disharmony with the Spirit, and continue to reap the consequences of such a life, but it is not that God is angrily sending calamities and misfortune their way, and it most certainly isn’t that God is angry at them simply for being born with an evil nature.

and plays on your vulnerabilities — you are not smart or strong or tall enough. Does it claim to be rich in a nutrient or have extra doses of a nutrient? Iron, fibre, protein, vitamin D? Textbook nutritionism (read previous chapter or ask your parents about it once they have read it). Is it giving you a free toy for buying the product or a chance to win an iPhone or an all-expenses paid foreign trip? Illegal in a lot of countries where governments are active in protecting children from the cheap and unethical marketing practices of food companies. Does your favourite movie star or cricketer endorse the product? Truth be told, you are only engaged as a brand ambassador of junk food when you have a fit and agile body. Essentially, it means that you have had the mental and physical discipline to stay away from the very food that you are endorsing. And to tell you a secret, the celebs won’t even consume it on the day of the shoot; they

Our presents on Christmas morning were minimal, our school supplies the generic brand, our extracurricular activities limited to those freely available through the community center or local Y.

A digital personal brand is a set of posts, stories, and online activities connected by search engine algorithms.

Taste-based loyalty is only one example of brands setting standards that are difficult to beat. Amazon taught Americans how one-click shopping works. WeChat showed Chinese consumers how to use a messaging app to pay for just about everything. Airbnb set our expectations for ways to find private accommodations. At times, a brand’s name becomes synonymous with the activity; we Google information, wipe our faces with Kleenex, and TikTok funny videos.

You need to build a brand as someone who is believable, approachable, trustworthy, honourable and well-valued within the chapter. Strive to become the best connector in the room, unconditionally. See who you can refer as often as you can. During my most active networking days, I would ask the customers

It didn’t take long to find some willing partners. We set down the specifications, and Sean talked to all the manufacturers who said they could fulfill our requests. We narrowed it down to two quality options, and then we choose the one with the best price and the best communication. Sean ordered the prototype, had it embossed with our brand logo—Zen Active—and in no time at all, we unrolled our first yoga mat on the floor in Sean’s house. That was our yoga mat. It was our product, with our specifications, with our logo, in Sean’s house, ready for sale. And all it took was one website and a lot of groundwork asking questions. Now, I’m not saying we got the product totally right on our first try. We made some mistakes, and we made adjustments to improve the product over time, but the basics of taking an idea and making it a ready-for-market product really is this simple. All you have to do is find the suppliers, do the research, make the tweaks, and find the best offer out there. Find

Confident, steady, freely-flowing action is what we need. Then safe delight begins. The mind, cleared of its doubts, begins to expand and enjoy its own activity; the rewards of satisfactory action begin to show themselves.

It is perfectly true that many cases of subnormal energy can be helped by the proper glandular dosage, but how many of those who have spoken to you of being probably hypo-thyroid* ever went through the simple process of having a basal metabolism test to see if that were really the trouble? Of course they can claim that the situation is so grave that they cannot even get up energy to start being cured; there’s no answer to that one. But if you are really seriously handicapped by lethargy, you can take your first successward step by consulting a good diagnostician, if necessary. If necessary, mind; for there is a fact which makes a good deal of the talk about glandular insufficiency look like the alibi it too often is, and which will be confirmed for you by specialists in glandular therapy if you ask them: that if those who complain of lethargy increase their habitual activity little by little the glands respond by increased secretion. In short, very often this condition can be cured by starting at the other end! You may rest assured that you will have no consequent breakdown in following this advice unless you deliberately (and with intent to cripple yourself) leap from a practically comatose state to one of manic activity.

All vital persons are the target of the curiosity of those who are not vital; but the few whose opinions concern you will know the truth, and the others are of no importance. Yet many withdraw from active life, not to take up an intenser inner life, but merely to avoid the vulgar curiosity of the crowd.

Now, to identify ourselves too long with work we do is a bad mistake, and a mistake through which we can be hurt and hampered. The past few years have taught us much about the folly of so identifying ourselves with our children that they are rendered incapable of leading independent lives. The mother who clings to her adult (or even adolescent) child, suffering with him, making his decisions, undergoing humiliation on his account, unable to live her own life fully if he is not leading the sort of life she covets for him, meddling with his affairs, dictating his professional and social interests, is no longer looked upon as the sum of maternal love and wisdom. While we may not always practise as wisely as we should, few men and women today consider the complete identification of themselves with their children as either praiseworthy or desirable. We have to that extent learned perspective about one of the most fundamental relations of life. We know that our work as parents is to do all in our power to equip the child to live a happy, healthy adult life, to put up no unnecessary barriers before his independent activities, to leave him free to select his friends and to form his own judgments as soon as possible. What is more, we know that it is desirable that every adult, whether parent or child, should have his own interests, and that only the possession of such interests will guarantee that no unwholesome interference with the life of another will take place. Further, no one believes for a moment that because a saner understanding of a parent’s functions is replacing the old dictatorship, which was tyrannical even when it was motivated by deep affection, the love between mother or father and child is in any way decreasing. The analogy of any finished piece of work with a child is very close: each has to be carried, cherished, nourished as part of one’s very self during the early stages. But with full growth there comes a time when each should have its independent identity. If we intend to get all we can from living, we must learn when to go on from one task to the next. Even the most productive of us could contribute more than he does; our output is about halved because we do not learn to separate ourselves from the things that are done and put our energy into the work which is ahead.

Now, before getting to work, drop your own point of view and see your prospective task from the position of your audience, of the “ultimate consumer.” Who is to benefit by the activity? Who, if you are a creative worker, is your audience? Who, if you are selling an article, is your predestined customer? If you were in his shoes, what would you like to see included in the offering? If you can imaginatively enter into the state of mind of those through whom you hope to attain your success, you can frequently add just those elements which will make your work irresistible.

NOTI is an intimate lifestyle brand promoting Women Empowerment and Sexual Health through Modern Sex Education and FemTech in the Philippines. We actively work towards spreading knowledge about women’s body and sexual health. We are on a mission to put the power of great orgasms in every Filipina’ hand, making them the experts of their own body and defining sex and pleasure in their own terms. We firmly believe in empowering every Filipina to understand her wonderful body’s potential for pleasure, make conscious and intelligent choices, and embrace her right to experience guilt-free orgasms and enjoy the benefits of self-pleasure.

For those who need really stern warning about this: one psychiatrist, Dr. Paul Bousfeld, holds that the sure sign of the incurable egotist is that he never allows for the actual amount of time any given activity will take. Firmly, though unconsciously, believing that the world revolves around him, certain of his magical power to arrest the progress of the sun and the moon, he goes through life astonished at the refractoriness of Time in not meeting him half-way. He is always late to appointments, behind in his obligations, constantly assuming more work or accepting more invitations than he could keep if he were twins. He either learns the error of his ways or comes to a bad end.

P&G certainly needs to be good at manufacturing, but not distinctively good at it to win. On the other hand, P&G does need to be distinctively good at understanding consumers, at innovation, and at branding its products. When articulating core capabilities, you need to distinguish between generic strengths and critical, mutually reinforcing activities.

Offer Incentives to Get All-Important Early Wins For most start-ups, creating incentives for early investors is a sensible path. Whether through a seeder or founder’s shares, preferential terms can align the manager and early adopters to encourage growth. As the industry faces scrutiny on fees, the opportunity to offer something that clients are actively seeking is a win-win proposition. If a manager canvasses a wide range of potential investors, he will encounter both supporters and critics of seeding and discounted shares. Among the pools of capital invested in hedge funds, the fund of funds community tends to embrace founder’s shares more actively than others. In doing so, funds of funds have a place in the industry ecosystem by providing R&D for the industry. Except for the fortunate few whose brand allows a mega-launch, a start-up needs flag wavers in its corner to create positive signaling effects and branding. Both seeders and founder’s share investors can help.

Stewart Brand abandoned his communard dreams for a new calling: corporate consultant. He had gotten a taste of the power of a social network at the WELL. If a company could sponsor an online community and if it could convince its customers that they were engaging in social rather than economic activity, then they could increase customer allegiance and their own profits. From this insight flowed the Global Business Network. Forget going back to the land—there was gold in preaching that Whole Earth message in the suites of the Fortune 500. The corporate conquest of the Web had started.

The world of visual art is competitive and sometimes cutthroat. The people who do succeed have to be constantly active, not only producing new work but also building their online platforms and brands.

Is sisu a mental power or muscle that you flex? Where does it come from? Is it a cultural construct, part of a country brand, or a slogan? Or, as I suspect, a sort of mind and body attitude that anyone, anywhere, can tap into? In my quest to wrap my head around the term, I initially apply it liberally to cover a quality that I notice a great many Finns seem to share: a hardy, active, outdoors-in-any-weather, do-it-yourself approach to life. Even when it comes to domestic chores, such as house or window cleaning, which many people could easily afford to pay someone to do, it seems instead to be a source of personal pride and satisfaction to take on the task oneself. I observe that this DIY approach also includes trying to fix things before rushing out to buy new ones and taking on home renovations instead of contracting them out. Doing instead of buying.

After the murder of George Floyd, more than 950 brands began posting black squares via social media. Intended to be symbols of online activism, most of these posts came with empty statements of solidarity and commitments where few followed through.

Often the beginning of a story is one moment that impacted how you thought about the world around you and changed your behaviors. Activity Make a short list of the moments in your life that you remember most vividly.

Explain to me what it is,’ Gaunt said to Landerson bluntly. Landerson shrugged. ‘I can’t… I mean, I’m no magister, no sorcerer. I don’t understand the workings of Chaos.’ ‘Try!’ Gaunt snapped. ‘It’s an expression of the warp,’ Plower said. ‘That’s what I was told. The Archenemy has branded our world in every way, even the atmosphere. A glyf is the way Chaos makes its mark on the very air. A glyf is a thought, a concept, an idea… an utterance of the Ruinous Powers somehow conjured into solid form. Some say they’re sentient. I don’t believe that. Glyfs are Chaos runes, sigils, symbols, whatever you want to call them. The ordinals summon them into being and release them to watch over the populace. They drift, they patrol, they lurk…’ ‘Great,’ cut in Curth sourly. ‘But what do they do?’ Plower looked at her. ‘I suppose you could describe them as tripwires. Sensors. Alarms. They react to human activity. I’ve no idea how. Certainly, they respond to imagos. If they detect anything unconsented, they… they react. They summon.

Anybody who criticizes the corporate takeover of Adivasi land is called an antinational “sympathizer” of the banned Maoists. Sympathy is a crime, too. In television studios, guests who try to bring a semblance of intelligence into the debate are shouted down and compelled to demonstrate their loyalty to the nation. This is a war against people who have barely enough to eat one square meal a day. What particular brand of nationalism does this come under? What exactly are we supposed to be proud of? Our lumpen nationalists don’t seem to understand that the more they insist on this hollow sloganeering, the more they force people to say “Bharat Mata ki Jai!” and to declare that “Kashmir is an integral part of India,” the less sure of themselves they sound. The nationalism that is being rammed down our throats is more about hating another country—Pakistan—than loving our own. It’s more about securing territory than loving the land and its people. Paradoxically, those who are branded antinational are the ones who speak about the deaths of rivers and the desecration of forests. They are the ones who worry about the poisoning of the land and the falling of water tables. The “nationalists,” on the other hand, go about speaking of mining, damming, clear-felling, blasting, and selling. In their rule book, hawking minerals to multinational companies is patriotic activity. They have privatized the flag and wrested the microphone.