Boost Your Business Quotes

You can perhaps, in a number of circumstances, tell yourself that you can't have more than you have until you do better than you're doing, but by all means steer clear of its reverse, the creed of defeat, in saying that you can't do better than you're doing until you can have more than you have.

Your every positive action in your life will increase your self-esteem and this self-esteem will boost you for more positive action to take you on success

Cheaper trade: Time zones make trade more expensive; it’s harder to do business with someone if their office hours don’t overlap with yours. If the Sun went out, it would eliminate the need for time zones, allowing us to switch to UTC and give a boost to the global economy.

So at most companies, an unspoken compact emerges: It's okay to be ambitious, but if you play too rough, your peers will unite against you. On the other hand, if you focus on boosting your own department, rather than undermining your rival, you'll probably get taken care of over time.

Contrary to popular belief, productivity isn’t about how much you can do. It’s about whether or not you’re doing the right things—the things that matter to your work and to you. And that means starting small with what you know matters to you.

A friend who attended a prestigious MBA program once told me about the business ethics course he took there. The professor counseled honest business practices for two reasons. First, if you lie or cheat you may be caught, and that would be bad for business. Second, if people in the company know they ae working in an honest business, that will boost morale . . . "Tell the truth--because it's to your own advantage," was the counsel. What happens, however, when you inevitable come to situations in which telling the truth would cost you dearly? What happens when telling a particular lie would be stupendously advantageous to you?

Strategizing boosts efficiency; planning your toughest work for the time when you have the most energy means a task might take one hour instead of two.

The biggest challenge after success is learning how to share it.

Over my 50 years in business I have learned that if I rise early I can achieve so much more in a day, and therefore in life.”[ 1]

Technique #1: Intimidation In person-to-person, professional selling, I very quickly learned the value of intimidation, and I consider Robert Ringer's bestselling book Winning Through Intimidation to be one of the most useful business books I've ever read.

Communication is a form of currency. And how you choose to use it—the speed at which you understand things, your clarity of thought, and your ability to deliver a strong message, so the audience has no doubt who is leading the show—can boost or burn your business.

let’s say you think you’re committed to starting your own business. But your underlying commitment is actually to stay safe and small right where you are. Even as you make efforts to start your own business, some part of you is sabotaging those efforts and ensuring you fail.

When a client asks the question “How do I boost my profits?” the first thing McKinsey does is take a step back and ask the question “Where do your profits come from?” The answer to this is not always obvious, even to people who have been in their particular business for years.

Every crappy experience I’ve had—from having my heart broken, to almost having to leave my own company due to a conflict with a business partner, to depression and staring down gaping dark holes of the mind—led to some small-but-significant insight or awakening that boosted the quality of my life and made me stronger.

Accomplish one small thing a day. Maybe it’s cleaning that counter, maybe it’s writing one thank-you note. Don’t make the task too difficult. For the rest, you’re healing a uterus; adding millions of cells to your baby’s brain (though it might sometimes feel as if they are being siphoned off from your own); developing his liver, heart, and lungs; boosting his immune system; and maintaining the integrity of his intestines … you’re a busy lady! All while sprawled comfortably on the couch. Multi-tasking raised to an art form!

Stop Telling Yourself You’re Not Ready As we noted yesterday, we fear the unknown. For example, in our personal lives, we hesitate before saying hello to strangers. We immediately call a plumber before trying to fix plumbing problems on our own. We stick to the same grocery stores rather than visiting new stores. We gravitate toward the familiar. In our professional lives, we shy away from taking on unfamiliar projects. We cringe at the thought of creating new spreadsheets and reports for our bosses. We balk at branching out into new avenues of business. Instead, we remain in our comfort zones. There, after all, the risk of failure is minimal. One of the biggest reasons we do this is because we believe we’re unready to tackle new activities. We feel we lack the practical expertise to handle new projects with poise and effectiveness. We feel we lack the knowledge to know what we’re doing. In other words, we tell ourselves that we’re not 100% ready. This assumption stems from a basic and common fallacy: that we must be 100% prepared if we hope to perform a given task effectively. In reality, that’s untrue. The truth is, you’ll rarely be 100% ready for anything life throws at you. Individuals who have achieved success in their respective fields claim their success is a reflection of their persistence and grit, and an ability to adapt to their circumstances. It is not dictated by whether the individual has achieved mastery in any particular area.

My “10 Smart Market Diagnosis and Profiling Questions” What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling? What are they afraid of? What are they angry about? Who are they angry at? What are their top three daily frustrations? What trends are occurring and will occur in their businesses or lives? What do they secretly, ardently desire most? Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical) Do they have their own language? Who else is selling something similar to their product, and how? Who else has tried selling them something similar, and how has that effort failed? So, Step 1 in our system is to analyze thoroughly, understand, and connect with the customer.

When researchers with the National Weight Control Registry examined the tactics used by successful dieters, they found that two characteristics, in particular, stood out. People who successfully maintain weight loss typically eat breakfast every morning. They also weigh themselves each day. Part of the reason why these habits matter is practical: Eating a healthy breakfast makes it less likely you will snack later in the day, according to studies. And frequently measuring your weight allows us—sometimes almost subconsciously—to see how changing our diets influences the pounds lost. But just as important is the mental boost that daily, incremental weight loss provides. The small win of dropping even half a pound can provide the dose of momentum we need to stick with a diet. We need to see small victories to believe a long battle will be won.

The same thing, notes Brynjolfsson, happened 120 years ago, in the Second Industrial Revolution, when electrification—the supernova of its day—was introduced. Old factories did not just have to be electrified to achieve the productivity boosts; they had to be redesigned, along with all business processes. It took thirty years for one generation of managers and workers to retire and for a new generation to emerge to get the full productivity benefits of that new power source. A December 2015 study by the McKinsey Global Institute on American industry found a “considerable gap between the most digitized sectors and the rest of the economy over time and [found] that despite a massive rush of adoption, most sectors have barely closed that gap over the past decade … Because the less digitized sectors are some of the largest in terms of GDP contribution and employment, we [found] that the US economy as a whole is only reaching 18 percent of its digital potential … The United States will need to adapt its institutions and training pathways to help workers acquire relevant skills and navigate this period of transition and churn.” The supernova is a new power source, and it will take some time for society to reconfigure itself to absorb its full potential. As that happens, I believe that Brynjolfsson will be proved right and we will start to see the benefits—a broad range of new discoveries around health, learning, urban planning, transportation, innovation, and commerce—that will drive growth. That debate is for economists, though, and beyond the scope of this book, but I will be eager to see how it plays out. What is absolutely clear right now is that while the supernova may not have made our economies measurably more productive yet, it is clearly making all forms of technology, and therefore individuals, companies, ideas, machines, and groups, more powerful—more able to shape the world around them in unprecedented ways with less effort than ever before. If you want to be a maker, a starter-upper, an inventor, or an innovator, this is your time. By leveraging the supernova you can do so much more now with so little. As Tom Goodwin, senior vice president of strategy and innovation at Havas Media, observed in a March 3, 2015, essay on TechCrunch.com: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.

History determines your hiring policy. Why are tech companies being lectured by media corporations on “diversity”? Is it because those media corporations that are 20-30 points whiter than tech companies actually deeply care about this? Or is it because after the 2009-era collapse of print media revenue, media corporations struggled for a business model, found that certain words drove traffic, and then doubled down on that - boosting their stock price and bashing their competitors in the process?12 After all, if you know a bit more history, you’ll know that the New York Times Company (which originates so many of these jeremiads) is an organization where the controlling Ochs-Sulzberger family literally profited from slavery, blocked women from being publishers, excluded gays from the newsroom for decades, ran a succession process featuring only three cis straight white male cousins, and ended up with a publisher who just happened to be the son of the previous guy.13

Tips for Mailings to Sell Professional Services Credibility is critical here. Descriptive items of fact (such as number of years in business, number of clients served, sample client lists, and so on) can all be of tremendous value. However, “believability” is even more important than “credibility.” The facts about your business, such as years in business, clients served, proprietary methods, and so on are important, but not nearly as persuasive as what clients have to say about their real-life experiences with you, benefits realized, and skepticism erased. Facts and credibility only support persuasion. Consider offering a free initial consultation or a free package of informative literature; this may break down barriers of skepticism and mistrust. Answer the question: why should the reader bother? Similarly, you should work at making the intangible benefits of your product tangible. This can be accomplished with before/after photographs, slice-of-life stories, case histories, or other examples. Demonstrate the value!

On Sunday, get ready to have two million people cheering you on,” Jessie said. “Laney is making you a shirt with your name on it so people will know to yell your name out.” Mr. Beiderman groaned. “I was hoping she had forgotten about that shirt.” “You’re going to love it,” Orlando said. “It will give you a boost when you’re running. And it will help the cross-country team find you when we join you on the course.” “I want to wear this,” Mr. Beiderman said, gesturing to his all-black workout clothes. “No, no,” Jessie said, wagging a finger at him. “Laney’s heart would be broken.” “C’mon,” Orlando said. “It’ll be fun. People wear all sorts of funny things when they run the marathon. Chicken costumes. Superhero outfits complete with fake muscles. Business suits. A T-shirt with your name on it will look tame in comparison.” “Laney has been excited about making your marathon shirt for weeks,” Jessie reminded him. “Fine,” Mr. B grumbled. “I’ll wear it.” Jessie smiled. “Good. Also, this might be a good time for me to warn you that she’s putting a lot of glitter on it.” Mr. Beiderman sighed, and Jessie and Orlando laughed.

Gimmicks too often fail. Saying something of genuine importance and interest to the recipient usually succeeds. You say it with a headline. Yes, I am well aware that advertising has headlines and letters generally do not. However, successful sales letters do. It can go above the salutation or between the salutation and the body copy. It can be typeset in big, bold type while the rest of the letter has a typewritten look. Or it can be put in a “Johnson box,” a device presumably named after an inventor named Johnson, that looks like the one in the letter in Exhibit #8. What your headline says and how it says it are absolutely critical. You might compare it to the door-to-door salesperson wedging a foot in the door, buying just enough time to deliver one or two sentences that will melt resistance, create interest, and elevate his or her status from annoying pest to welcome guest; you've got just about the same length of time, the same opportunity. Exhibit #8 Johnson Box September 12, 2005 Mr. Horace Buyer President ACME Co. 123 Business Street City, State, Zip Dear Mr. Buyer: * * * * * * * * * * * * * * * * * * * * Your headline goes here. * * * * * * * * * * * * * * * * * * * * Body copy begins here and continues normal letter format.

How I Turned a Troubled Company into a Personal Fortune. How to ________ This is a simple, straightforward headline structure that works with any desirable benefit. “How to” are two of the most powerful words you can use in a headline. Examples: How to Collect from Social Security at Any Age. How to Win Friends and Influence People. How to Improve Telemarketers' Productivity — for Just $19.95. Secrets Of ________ The word secrets works well in headlines. Examples: Secrets of a Madison Ave. Maverick — “Contrarian Advertising.” Secrets of Four Champion Golfers. Thousands (Hundreds, Millions) Now ________ Even Though They ________ This is a “plural” version of the very first structure demonstrated in this collection of winning headlines. Examples: Thousands Now Play Even Though They Have “Clumsy Fingers.” Two Million People Owe Their Health to This Idea Even Though They Laughed at It. 138,000 Members of Your Profession Receive a Check from Us Every Month Even Though They Once Threw This Letter into the Wastebasket Warning: ________ Warning is a powerful, attention-getting word and can usually work for a headline tied to any sales letter using a problem-solution copy theme. Examples: Warning: Two-Thirds of the Middle Managers in Your Industry Will Lose Their Jobs in the Next 36 Months. Warning: Your “Corporate Shield” May Be Made of Tissue Paper — 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses, or Lawsuits Give Me ________ and I'll ________ This structure simplifies the gist of any sales message: a promise. It truly telegraphs your offer, and if your offer is clear and good, this may be your best strategy. Examples: Give Me 5 Days and I'll Give You a Magnetic Personality. Give Me Just 1 Hour a Day and I'll Have You Speaking French Like “Pierre” in 1 Month. Give Me a Chance to Ask Seven Questions and I'll Prove You Are Wasting a Small Fortune on Your Advertising. ________ ways to ________ This is just the “how to” headline enhanced with an intriguing specific number. Examples: 101 Ways to Increase New Patient Flow. 17 Ways to Slash Your Equipment Maintenance Costs. Many of these example headlines are classics from very successful books, advertisements, sales letters, and brochures, obtained from a number of research sources. Some are from my own sales letters. Some were created for this book.

Believing business is easy boosts your self-confidence.

Positive psychology is the study of what constitutes excellence in individuals, communities, and workplaces. It incorporates the study of productivity, resilience, motivation, emotions, strengths, team dynamics, and more.

At the age of  21 Lincoln failed in business... at age 22 he was defeated in a legislative race... at age 24 he failed again in business... at age 26 he struggled to overcome the death of his fiancé that he was engaged to marry... at age 27 had a total nervous breakdown which lasted for six months... at age 34 he lost a congressional race... at age 36 he lost a congressional race... at age 45 he lost a senatorial race... at age 47 failed in an effort to become vice-president... at age 47 lost a senatorial race... in 1864 at the age of 52, he was elected 16th President of the United States of America, saving the union, and played a vitally important part in the struggle to end slavery. Today Abraham Lincoln is remembered as one of the greatest leaders of the American nation. “Be sure you put your feet in the right place, then stand firm.” Abraham Lincoln

Take advantage of social listening tools such as Social Mention and TweetDeck to listen to consumer conversations about your brand.

Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Online advertising triggers $6 to be spent offline for every dollar spent online29 and the in-store sales boost from search is three times greater than online display advertising.

A famous parable recounts how a successful and wealthy investment banker tries to encourage a humble Mexican man fishing on a pier to boost his output so he can make more money, grow his business, and eventually become a millionaire. The fisherman asks, “What for?” To which the banker says, “So you can retire, relax, and just fish”—which

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Examples for warm-market prospects: “When you told me you (hate your job, need more money, wanted to find a new house, etc.), were you serious or were you just kidding around? (They’ll almost always tell you they were serious.) Great! I think I’ve found a way for you to (get it/solve the problem/make that happen).” This is for situations where you know an area of their dissatisfaction, need or desire. “I think I’ve found a way for us to really boost our cash flow.” “When I thought of people who could make an absolute fortune with a business I’ve found, I thought of you.” “Are you still looking for a job (or a different job)? I found a way for both of us to start a great business without all the risks.” “Let me ask you a question, off the record. If there was a business you could start working part-time from your home that could replace your full-time income, would that interest you?” Examples for cold-market prospects: “Have you ever thought of diversifying your income?” “Do you keep your career options open?” “Do you plan on doing what you’re doing now for the rest of your career?” You can follow these cold market scripts or any variation with the following: “I have something that might interest you. Now’s not the time to get into it but…

If you acknowledge your power of choice in your situation, you will instantly boost your self-confidence and open yourself up to new possibilities.

Acquiring a deep understanding of the target customer should not be short-changed — by anyone writing sales copy, at any time, for any purpose. As I was writing this edition of this book, I was writing copy for a long-time client, the Guthy-Renker Corporation, for their hugely successful Proactiv® brand of acne products. There are three different people to talk to about this — the teen sufferer, the teen's mom, and playing the odds, the adult female sufferer. This had me reading past and current issues of nearly a hundred magazines, including all the teen and preteen magazines, all the mom magazines, and all the women's magazines, having copious online research done for me, doing “conversational research” directly with people in all three groups, and even hiring a dozen freelance readers — teens, parents of teens, and young women — to critique my copy. Also, as I was writing this edition of this book, I began work on copy aimed at highly successful, professional financial and investment advisors, financial planners, and top-performing life insurance and annuities agents, which required a similar investment of time and energy in crawling inside their psyche, tribal language, daily experiences. Freelance writers worth their salt know they must do this sort of thing, and do. The danger for the business owner writing copy for himself and for his own business is ingrained assumption — encouraging shortcutting or altogether neglecting this step. The only sure way to keep your own accumulated but untested opinions and beliefs about your customers from sabotaging your sales letters is to start anew, from scratch, and to engage in getting to know the customers just as if you were arriving to write for them for the first time, with no foreknowledge.

We are very particular about the people we select as business associates, so you're welcome to write or call for the free information kit, but don't get your hopes up just yet! Read everything thoroughly. Then, if you think you can qualify, you'll have to complete a detailed questionnaire, which will be reviewed by our Advisory Committee. Only if you are approved at that stage will you be invited to come to the home office for a personal interview.

How an Outsider Becomes an Insider Here's a letter I got from my Platinum Member, Jerry Jones, president of a direct marketing and coaching company providing services to dentists nationwide: “Back in 1997, after about two months of owning this business, I read the ‘10 Smart Questions’ in this chapter. The list exposed my biggest handicap in marketing to dentists: not being one of them. Because I'm not the customer in my niche, I have had to work hard at understanding what motivates them, keeps them awake at night, what the current desirable carrot is to them. Here are six things I do to stay in that frame of mind. And I'm apparently managing to do it, because I am frequently accused of being a dentist! I read every industry publication every month. I visit websites that host discussion forums for dentists. I subscribe to e-mail groups where only dentists communicate back and forth. I attend industry functions, conventions, seminars, and trade shows. I ‘play prospect’ with other product and service providers to dentists. I routinely ‘mastermind’ with dentists and with other marketers and vendors who provide services to the profession. I think this is so important that I even invested in three dental practices to get more firsthand understanding and to have laboratories to test my new strategies, ideas, direct-mail campaigns, and products.

Exhibit #2 ________ Director of Marketing Dear ________: Special, highly effective TV exposure at half the ordinary cost, even a smaller fraction of the ordinary cost — even free! Yes, it is possible. Our annual ARTHRITIS FOUNDATION TELETHON has moved to CHANNEL 10 (Phoenix' CBS affiliate), and we are offering an expanded, more flexible, more creative range of Sponsor Opportunities to businesses of all sizes in the valley. Many corporate sponsors last year actually participated spending little or no money — the funds were raised through fundraising events or promotions involving their employees or customers. For example, one major corporation used several Employee Promotions, and raised over $50,000.00. A small company used a Bowl-A-Thon with their employees, employees' family members, and friends, and raised $5,000.00. Both received excellent exposure on the Telethon. AND THIS YEAR, THE OPPORTUNITIES ARE EVEN GREATER.

There are many different Sponsor Programs available including several that give you a competition-free exclusive position. Sponsors are needed for each hour for the phone banks; for the Interview Area, where guests are interviewed by celebrity hosts; for table banners; and much more. There are even a few 1 and 2 minute Video Presentation Opportunities (company exposure) available. In all cases, representatives of your firm come on the show for you, your people, and your products. We will also assist you every step of the way with your employee fundraising event or other promotion, to raise the funds for your sponsorship. There really is no good reason not to participate. As a sponsor, you'll be showing your concern for the community, in connection with a situation that, at one time or another, will affect over 35% of all families! Arthritis is one of the most common, frustrating, debilitating diseases. It is understandably of great concern to a great many people. Also, the Arthritis Foundation has an excellent track record in terms of appropriate use of funds for research and education (rather than organizational overhead). We believe that real cures for arthritis are just around the corner; you can help get us there! With our Telethon on Channel 10, we will benefit from their superior production capability, involvement of their popular celebrities, and advance promotional opportunities. Our Telethon will be on for several hours immediately before and again immediately after an NBA Basketball Game, which we believe will increase our viewership. And, of course, we're mixing our live, local show with a “feed” from the National Telethon, featuring major Hollywood entertainers. Everything points to our highest, most responsive viewership ever! You'll be in good company, too, with local and national sponsors like: Thrifty, Sears, Allstate, Greyhound, Prudential, and Procter & Gamble. To summarize, you have an opportunity to … Help a good, worthy cause Gain valuable TV exposure and publicity Get all the benefits with little or no money out of your present budget — we'll work with your employees to raise the funds! Possibly have exclusive position, if you act quickly Have complete, step-by-step assistance from our staff Why not give me a call; let's arrange a meeting where I can personally explain the different “standard opportunities” available and then “brainstorm” with you about the best way for your business to participate. There's no obligation, of course, and certainly no pressure, but, together, we just may figure out the perfect situation for your business. Thank you for you consideration, Joel L. Beck Telethon Chairman for the Arthritis Foundation JLB/va _______ Letter reprinted with permission of Dan Kennedy (writer) and Joel Beck, former telethon chairman, Arizona.

research validating Tom’s instincts. When researchers with the National Weight Control Registry examined the tactics used by successful dieters, they found that two characteristics, in particular, stood out. People who successfully maintain weight loss typically eat breakfast every morning. They also weigh themselves each day. Part of the reason why these habits matter is practical: Eating a healthy breakfast makes it less likely you will snack later in the day, according to studies. And frequently measuring your weight allows us—sometimes almost subconsciously—to see how changing our diets influences the pounds lost. But just as important is the mental boost that daily, incremental weight loss provides. The small win of dropping even half a pound can provide the dose of momentum we need to stick with a diet. We need to see small victories to believe a long battle will be won.

Effective coaching builds awareness and removes the excuses. Coaching will help you replace those excuses and limiting beliefs with empowering dreams, and boost your self-confidence. Coaching can help you identify your values, discover your “why,” set goals, increase your self-esteem, and find a balance in life and business.

Preparing for a Business-Related Social Function 1. Activate your PMA. 2. Take a few minutes alone before the event—in the car, outside the room. 3. Utilize relaxation techniques. 4. Think about your goals for the event. 5. Visualize your success. 6. Think of a series of self-praise phrases that will give you energy and self-confidence. For example: “I am feeling confident and competent, and I will express this to all of those I meet.” 7. Boost your personal energy level up. 8. Walk with confidence into the event. 9. Focus on something other than yourself. Find out about other people and look into their concerns and interests. If you find your attention becoming too self-absorbed, see what you can notice about the appearance of others at the event. 10. Continue to initiate and follow up on conversations throughout . . .

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You can’t go wrong by pricing your book in the middle of the road ($4.99–$7.99 for ebooks and $12.99–$17.99 for paperbacks).

One way to keep a meeting to ninety minutes is simple: schedule it for ninety minutes. If you schedule a meeting for two or three hours, that is how long it will take. If you schedule a meeting for one hour on the same subject, it will still finish on schedule. As Saul Kaplan, the founder of the Business Innovation Factory, put it, “Meetings are like a gas expanding to fill all available space.” Cabletron, a cable TV company in New Hampshire, takes a more radical approach: it bans chairs in its meeting room. With everyone standing, it’s easy to enforce the company’s thirty-minute limit on meetings.6

4. Evaluating an analysis. I sometimes receive business plans for launching a new product with an assessment of the competitive landscape and financial projections for the product’s initial years. In reading those proposals, I home in on the key assumptions in the analysis. The projections are worthless unless the underlying assumptions are well supported.

You and your lieutenants need to embrace the principle of “Owning Your Own Space.” Under this principle, all employees in a large company view themselves as the owners of a small business. I’ll show you later exactly how to implement this principle, but here’s the gist of it: after setting clear goals for a project, give your employees broad discretion to decide how best to achieve these goals—and then get out of their way. This creates the right environment for your employees to do their best work, and it frees up time for you to focus on your highest Objectives and Targets.

Engage candidates in intellectual debate about a subject of their choosing that they know well. That way, you can judge the caliber of their thinking. How well can they make their argument? How do they deal with possible inconsistencies and counterpoints? • Try to gauge the creativity of the candidate. Ask a question such as “What are all the possible uses of a brick for our business?” One future employee of Microsoft came up with thirty-five uses.

While “Yes madam,” or “At your service, sir,” might boost your ego, obsequiousness can also distract you from your project’s needs—and remember, flattery is not an indicator of professional service.

An individual neuron can connect to more than ten thousand other neurons through synapses, or junctions that allow cells to pass electrical messages, chemical signals, and other information. This level of connectivity keeps our brain insanely busy, capable of making more than 100 trillion connections. To put this number into perspective, 100 trillion is about one thousand times the number of stars in our galaxy.

The most popular Foursquare feature is a competitive challenge called The Mayor. The rules read: “If you’ve got more check-ins than anyone else at a particular place, we deem you ‘The Mayor’ of that place. But once someone else comes along who has checked in more times than you, they then steal the ‘Mayor’ title back from you.” As soon as you become mayor, Foursquare sends an announcement to your friends congratulating you. Even better, some bars and restaurants have set up special deals for whoever happens to be mayor at any given time. The Marsh Café in San Francisco, for example, lets the current mayor drink for free. Of course, this is also a smart move on the part of the café—players have extra incentive to bring their friends there nightly to try to achieve or hold on to the mayor status, boosting business throughout the week. It’s also a good example of how traditional brick-and-mortar companies might be able to augment their services by more actively taking part in this popular reality-based game. Currently, hundreds of venues—from the Sacramento Zoo to a Wendy’s fast-food restaurant in the student union at the University of North Carolina Charlotte—offer deals or freebies for Foursquare players. Why do people love the idea of becoming the mayor? Because trying to become mayor of your favorite city spots gives you a chance to keep doing something you already love, but do it more. It gives you an excuse to spend as much time as possible at the places that make you happiest. And when you notice someone else vying for your mayor status, you get an instant friendly rival, motivating you to visit your favorite places more often, the same way a Nike+ challenger pushes you to run faster and longer.

Is Bitcoin Mining Worth The Hype In 2021? The world of Bitcoin and cryptocurrencies has experienced a whirlwind of ups and downs over the past few years. However, through its course, it has also witnessed dramatic growth, especially in 2020, and has also managed to keep up with the trends in the market. Since then, various new platforms similar to Bitcoin have started to appear. However, Bitcoin remains the king of them all, thanks to its decentralized type of cryptocurrency. However, even with Bitcoin, the value continues to grow along the same lines of their application process. And this is where many begin to wonder, “Is Bitcoin Mining Profitable or Worth it in 2021? This article will go through Bitcoin, how it works, and where it stands on the market today. So, let’s get started! How Does Bitcoin Mining Work? All transactions and payments made via Bitcoin are recorded and stored in the blockchain network. After you make a new transaction, the records will be forwarded for verification to the miners. This process of confirmation involves several calculations every minute to confirm the data send through the blockchain network. The more mining that is done and supplied with blockchain technology, the more Bitcoin will start to soar with the newer declining blocks over time. This is known as Bitcoin Halving, where the value continues to rise and diminish periodically. In any cryptocurrency (be it Bitcoin or Ethereum, and so on), mining is a vital element responsible for most of the prevalent coins. Moreover, it is an essential component that helps verify transactions, ensures the security of your network, infuses the cryptocurrency market, and so on. This helps create a scattered way through which cryptocurrency uses all the newly minted coins to offer bonuses and other rewards. In addition to this, some of the already existing cryptocurrency businesses like Ethereum are slowly moving from traditional mining (a.k.a proof-of-work) to skating (a.k.a proof-of-stake). This way, even though people’s reliance on mining will decrease, it will never completely disappear. Is Bitcoin Mining Still Profitable In 2021? The answer to this is a little bit complicated. Therefore, it will greatly help you if you take a lot of things into consideration. The reason is that there are several barriers to this. However, Bitcoin mining is still profitable in 2021. This company is slowly and steadily on its way to becoming a trillion-dollar asset, thanks to the continuing upward trends. As it becomes more and more sought after, people are slowly getting interested in educating themselves about the process of Bitcoin mining. Sure, mining is an expensive practice, as you will need to know the basics of technical knowledge on the software and hardware of Bitcoin mining. However, if you are determined to learn, you can easily find a way to learn mining to create a return or bonus Bitcoin. If you would like to know more on how to get free Bitcoin, take a general overview of the current Bitcoin mining situation to get an idea of where you need to begin. Bitcoin Mining Today Currently, for Bitcoin, price is paramount on a brisk hike where the value continues to grow over 340% more than last year. At the same time, its hash rate has also seen a meteoric uptrend in its hash rate, which was boosted to over 4.1% last year. This helped BTC to reach a whopping $63,500. However, it can still be a little challenging to track the stats of Bitcoin mining if it makes a good profit. This is because you will need a little insight into it. So, if you are curious about Bitcoin mining, we recommend you try it using GPUs. However, ASICs are also becoming extremely popular recently, but this is more suited for professional miners.

Collier understood and preached this swim-with-current-rather-than-against strategy. Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family. About this, Collier wrote: “Study your reader first — your product second…. The reader of your letter wants certain things and the desire for them is, consciously or unconsciously, the dominant idea in his mind all the time. He is also engaged by the news or events or public conversations of the day. Put yourself in his place. If you were deep in discussion with a friend over some matter and a stranger came up and said: ‘Mister, I have a fine coat I want to sell you!’ — what would you do? The same thing happens when you approach a man by mail. He is in discussion with himself. If you just butt in, will you be welcome? How would you do it if approaching him and his friend in person? You'd listen and get the trend of the conversation. Then, when you chimed in, it would be with a remark on a related subject. Then you could gradually bring the talk around logically to the point you wanted to discuss. Study your reader. Know what interests him. Listen to the conversation he is already having with himself. Enter where he already is.” There are some obvious, perennially occurring attention dominators, such as seasons and holidays, and linking to these — regardless of whether your business naturally links or not — can be extremely helpful. You need not be a florist, jeweler, or restaurant to utilize Valentine's Day, for example. Beyond that, and deeper than that, every customer group has some shared item on their minds. Know it. Start your conversation with them with it. And be sure to take advantage of one of the great advantages of today's online media, including e-mail, blogs, and social media sites — being day to day, even hour by hour, timely. You can link a marketing message to world or local, financial, or cultural news of the moment — and you should.

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Quickbooks Proadvisor support +1-877-383-3611 Want to take your financial consulting practice to the next level, earn client trust, and easily connect with a vast pool of potential customers? Certification as a QuickBooks ProAdvisor brings you these and many more benefits. And the best part is, you can boost your business at no cost with just a few hours of your time. By joining the QuickBooks ProAdvisor program and completing a test, your ProAdvisor certification demonstrates your superior knowledge of the QuickBooks system. You will be prepared to provide both expert business and financial consulting. Certification as a QuickBooks ProAdvisor will improve your efficiency and increase the success of your practice. We’ll discuss these and more benefits in detail later in this article.

Quickbooks ProAdvisor support +1-877-788-4840 Want to take your financial consulting practice to the next level, earn client trust, and easily connect with a vast pool of potential customers? Certification as a QuickBooks ProAdvisor brings you these and many more benefits. And the best part is, you can boost your business at no cost with just a few hours of your time. By joining the QuickBooks ProAdvisor program and completing a test, your ProAdvisor certification demonstrates your superior knowledge of the QuickBooks system. You will be prepared to provide both expert business and financial consulting. Certification as a QuickBooks ProAdvisor will improve your efficiency and increase the success of your practice. We’ll discuss these and more benefits in detail later in this article. QuickBooks makes their certification program easy by providing free training resources, such as self-guided modules, webinars, and even live course options. You do not need to be a bookkeeper or an accountant or have any specific education certificates or degrees. By investing just one or two hours a day, you can become a certified QuickBooks ProAdvisor in as little as two weeks.

What Excuse Do You Make When Asked for Your Fax Number — and You Haven't Got One? Can you afford to appear “behind the times” to your clients, customers, vendors, and associates? Or is it important to you to be perceived as successful, savvy, in tune with the trends leading the American business scene?

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Hi Celestials Here is a Topic Why do some guys derive joy in spending huge amount of money buying free drinks, for their friends, but can't help or support them? A very sensitive question I couldn't ignore. I've seen this questions in couple of places and now it has been directed specifically to me. I 'm sure you must have come across this scenario or probably been a victim. Someone you've known for long, a childhood friend or colleague hits the jackpot. He excitedly called for celebration, spending a fortune on foods and drinks. Intact he's ready to close down the restaurant that night, but behind close doors, you've been asking him for a little financial assistance to boost your business or start up something, but he keeps giving excuses. After having so much thoughts about this, I only came up with one conclusion. And that is the fact life is partly competition, at least that is how some folks views it. The bitter truth is that Nobody wants you to be greater than they are except your parents. Everybody wants to be ahead. I call them dream wreckers. They would rather watch your dream die, than assist you. They prefer receiving accolades in public for feeding the whole community with foods and beer, than changing someone's destiny. Because it boost their Ego. Depend on them at your own peril. That's why bible said that you need to be pitied if you still put your hopes on mere mortal. You will be shocked by the high level of disappointment. Just be focused, persistent, and do the little you within your reach, then pray for grace. When the time comes, your destiny helper will locate you, and you will know he's the one because he won't feel burdened assisting you.

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You can’t truly move forward if you don’t know where you’re going (or if you don’t know why you’re going in that direction). If that’s the case, you’re not really moving forward—you’re just moving. It’s like pushing papers or doing busy work; your hands are busy but you’re not getting much accomplished.

Unhealthy habits and lifestyles reduce your productivity, cost your business (which, if you’re self-employed, is costing you), and create cyclical patterns of dysfunction and general dissatisfaction.

Productivity is purposeful doing. It is paying attention to your intention to ensure that what you’re doing is worth your time and energy. Will the outcome be worth your investment?

How Explainer Videos Work For Your Business If you wonder how to take your business to the next level, then explainer videos could be your answer. A short, crisp, informative piece of explainer video is the ultimate key to reach your ideal business leads. Henceforth, you need not worry about keeping your profits high. All you have to do is to invest a part of your money in getting quality, professional explainer videos to boost up your rankings on search engines. Google’s algorithm for search engine rankings includes a part that quantifies the amount of time spent by the visitors to your website. The longer time they spent, the higher will be your ranking. This is why your site needs an explainer video to keep the clock ticking for you. These videos are great ways to get the attention of your visitors; it really keeps them engaged for a long time, provided the videos are interesting. It has been found out that a human brain is more attentive to visuals rather than mere phrases. As readers spend only a few seconds to minutes on each site, quality content with a catchy title would grab their attention, but not always. On the other hand, if they confront an interesting and funny video, they will be attracted and urged to watch the content. That is why explainer videos are smart marketing tools. According to top marketing firms, websites with explainer videos rank higher than others in Google universal searches. In a business, an explainer video offers you a smart platform to reach your ideal customers and introduce your services to them with the reasons for them to choose you over your competitors. What could it be? An explainer video could be anything. You can share your identity, ideas, concepts, issues, solutions, products, services and even arguments. You can bring them all up with videos in just a few seconds. How long could it be? The shorter, the better. Videos more than a 90 seconds could be boring to your visitors. Keeping them short and engaging is the trick to make the visitors stay on your page, which in turn fetches the ranking. Here are a few reasons to justify the need for explainer videos for your business. 1. Creates a virtual connection: The most important aspect of online marketing is to showcase your personality in a smart manner. Your customer is with little or no contact with you in online business. So it is crucial to build a trustworthy bond with your customer to maintain a strong relationship. Explainer videos do this job for you; they offer you an identity that is recognized by your customers which wins their trust. 2. Gains popularity: A good and attractive explainer video is extremely contagious. It is not restricted to your website alone and can be shared with other video hosting sites like YouTube. This means your site gains popularity. People share videos on a higher scale rather than sharing web pages. Moreover, free video hosting sites like YouTube can be accessed even on a Smart phone which is an added advantage. 3. Holds all in one: Website clutter is a serious mistake that directly affects the rankings of a website. With the intention to hike rankings and boost sales, many website owners clutter their site with loads of images, colorful fonts, flash pictures and pop boxes. This could only have adverse effects on the site. It increases the load time of the website and leaves the visitors confounded that they wonder what your site conveys. On the contrary, an explainer video is can be designed to comprise all such smart aspects squeezed into a single video. 4. Resurrects your identity: PPT slides and pop up ads are obsolete and they don’t belong to this era of online business marketing. A colorful, funny and informative video with great visuals can do the magic; it grabs the attention of the audience. This is particularly suitable for multifaceted businesses with multiple products and services. You can create customized videos for each product and

Healthy Choices are the Way of a Healthy Lifestyle!!! If you work 9-6, then you should be healthier but there is nothing you can do in our busy schedule and yeah sometimes 9-6 desk job pretty much limits you from doing a lot of stuff including Working Out and Eating a well-balanced diet. Healthy Lifestyle always associated with a good diet and proper exercise. Let’s start off with some general diet(healthy breakfasts, workout snacks, and meal plans) and exercise recommendations: The Perfect Morning Workout If You’re Not a Morning Person: 45-minute daily workout makes it easy to become (and stay) a morning exerciser. (a) Stretching Inchworm(Warm up your body with this gentle move before you really start to sweat): How to do it: Remain with feet hip-width separated, arms by your sides. Take a full breath in and stretch your arms overhead, squeezing palms together and lifting your chest as you admire the roof. Breathe out and gradually crease forward, opening your arms out to your sides and afterward to the floor (twist knees as much as expected to press hands level on the ground). Gradually walk your hands out away from your feet, moving load forward, bringing shoulders over hands and bringing down the middle into the full board position. Prop your abs in tight and hold for 1 check. Delicately discharge your hips to the floor and curve your lower back, lifting head and chest to the roof, taking a full breath in as you stretch. Breathe out, attract your abs tight and utilize your abs to lift your hips back up into full board position. Hold for 1 tally and afterward gradually walk your hands back to your feet and move up through your spine to come back to standing. Rehash the same number of times in succession as you can for 1 moment. (b) Pushups(pushup variation that works your chest, arms, abs, and legs.): How to do it: From a stooping position, press your hips up and back behind you with the goal that your body looks like a topsy turvy "V." Bend your knees and press your chest further back towards your thighs, extending shoulders. Move your weight forward, broaden your legs, and lower hips, bowing elbows into a full push up (attempt to tap your chest to the ground if conceivable). Press your hips back up and come back to "V" position, keeping knees bowed. Power to and fro between the push up and press back situation the same number of times as you can for 1 moment. (c) Squat to Side Crunch: (Sculpt your legs, butt, and hips while slimming your waist with this double-duty move.) How to do it: Stand tall with your feet somewhat more extensive than hip-width, toes and knees turned out around 45 degrees, hands behind your head. Curve your knees and lower into a sumo squat (dropping hips as low as you can without giving knees a chance to clasp forward or back). As you press back up to standing, raise your correct knee up toward your correct elbow and do a side mash with your middle to one side. Step your correct foot down and quickly rehash sumo squat and mash to one side. Rehash, substituting sides each time, for 1 moment. Starting your day with a Healthy Meal: Beginning your day with a solid supper can help recharge your glucose, which your body needs to control your muscles and mind. Breakfast: Your body becomes dehydrated after sleeping all night, re-energize yourself with a healthy breakfast. Eating a breakfast of essential nutrients can help you improve your overall health, well-being, and even help you do better in school or work. It’s worth it to get up a few minutes earlier and throw together a quick breakfast. You’ll be provided with the energy to start your day off right. List of Breakfast Foods That Help You to Boost Your Day: 1. Eggs 2. Wheat Germ 3. Bananas 4. Yogurt 5. Grapefruit 6. Coffee 7. Green Tea 8. Oatmeal 9. Nuts 10. Peanut Butter 11. Brown Bread By- Instagram- vandana_pradhan

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My “10 Smart Market Diagnosis and Profiling Questions” What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling? What are they afraid of? What are they angry about? Who are they angry at? What are their top three daily frustrations? What trends are occurring and will occur in their businesses or lives? What do they secretly, ardently desire most? Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical) Do they have their own language? Who else is selling something similar to their product, and how? Who else has tried selling them something similar, and how has that effort failed?

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The adaptability of our brain is remarkable. By simply adjusting our mindset, we can rewire our neural pathways, leading us to a more harmonious life-work balance.” - Marlene Gonzalez, Author of Brain Boost “Your brain is an intricate maestro, orchestrating everything from your heartbeat to your decisions. It's pivotal in determining how you balance emotions with the demands of work and life.” - Marlene Gonzalez, Author of Brain Boost “The brain's incredible ability for neuroplasticity reminds us that we can always learn, adapt, and find equilibrium in our work-life balance.” - Marlene Gonzalez, Author of Brain Boost “While emotional intelligence and personality types offer insights into behavioral prowess, understanding how the brain functions adds depth, guiding us towards more effective leadership and a balanced life.” - Marlene Gonzalez, Author of Brain Boost “Consider your brain as a trainable muscle. By nurturing it, you not only strengthen resilience against stress but also pave the way for a balanced life and work journey.” - Marlene Gonzalez, Author of Brain Boost

Near-customers are the ones whose WTP is fairly close to the level that is required to make a purchase. Understanding the determinants of this group’s WTP can reveal substantial business opportunities. It is useful to ask, Why are your near-customers not in the market for your product? Do they misperceive its value? How might you tweak your offering to boost their WTP and turn them into buyers?

Key learnings You can boost your brand and get more people to trust you by doing interviews with top industry leaders. By spending time with them asking questions, you get associated with their image and people will perceive you as an expert as well. Processes are key. If you want to get people from the top of the ladder on your podcast/interviews you need to start small and then keep leveling up. Communities die, families prosper. Your team will be the most important success factor of your company as you grow. The key source of talented people is actually the people you’ve already hired. Your team reflects your company culture. That’s why they need to be 100% involved. Making people’s lives easier is one of the most underrated skills in business. Transparency leads to trust. Don’t beat around the bush, tell it like it is and people will see they can trust you.

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Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. - Dale Carnegie

Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. - Dale Carnegie

We’re all “storytellers.” We don’t call ourselves storytellers, but it’s what we do every day. Although we’ve been sharing stories for thousands of years, the skills we needed to succeed in the industrial age were very different from those required today. The ability to sell our ideas in the form of story is more important than ever. Ideas are the currency of the twenty-first century. In the information age, the knowledge economy, you are only as valuable as your ideas. Story is the means by which we transfer those ideas to one another. Your ability to package your ideas with emotion, context, and relevancy is the one skill that will make you more valuable in the next decade. Storytelling is the act of framing an idea as a narrative to inform, illuminate, and inspire. The Storyteller’s Secret is about the stories you tell to advance your career, build a company, pitch an idea, and to take your dreams from imagination to reality. When you pitch your product or service to a new customer, you’re telling a story. When you deliver instructions to a team or educate a class, you’re telling a story. When you build a PowerPoint presentation for your next sales meeting, you’re telling a story. When you sit down for a job interview and the recruiter asks about your previous experience, you’re telling a story. When you craft an e-mail, write a blog or Facebook post, or record a video for your company’s YouTube channel, you’re telling a story. But there’s a difference between a story, a good story, and a transformative story that builds trust, boosts sales, and inspires people to dream bigger.

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Don’t try to figure out what other people want to hear from you; figure out what you have to say. It’s the one and only thing you have to offer.  —Barbara Kingsolver

In the business world the executives have to make high stake decisions at a much faster pace. In such high-stake situations, the way you control and replace your thoughts on what is important for your goal,

Action Steps 1. Audit your current skill set. You have more areas of competence than you think. Throughout your life, you have amassed knowledge and specialized skills in a wide range of disciplines. That knowledge and those skills can prove useful to you in future endeavors. For example, I have a degree in Finance and Investments. Upon graduating from college, I accepted an accounting position with one of the top automakers. I then became a stockbroker. Then, I moved into a career in IT. For the past 20 years, I’ve been a writer in numerous capacities. Along the way, I learned about server management, Wordpress development and search engine optimization. All of these ventures imbued me with skills I use every day - in my business and personal life. Your experience has likewise instilled within you a raft of specialized skills. Many of them will help you to tackle unfamiliar tasks and projects, even if they seem unrelated to your current and previous jobs. 2. Focus on your desired outcomes rather than the things that might go wrong along the way. One of our survival instincts is to plan for things that might go wrong. In some circumstances, that’s a valuable quality that protects us from harm. It prevents us from strolling down dark alleys in unpopulated locales. It discourages us from petting strange dogs. In other circumstances, however, it can hold us back. The instinct prevents us from pursuing opportunities that can lead to improved aptitude as well as personal and professional growth. By focusing on your desire outcomes, you’ll find it easier to ignore your inborn fear of the unknown. You’ll be able to dismiss the voice in your head constantly whispering “What if XYZ happens?” 3. Look for opportunities to learn new skills. The self-confidence you’ll gain will make you less fearful of tackling unfamiliar tasks. Achieving a high level of competency in any discipline requires repeated exposure and application. There’s no other way to attain proficiency. The problem is a lack of courage. It’s normal to feel hesitant, or even intimidated, when we’re given a new responsibility.

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Sales are certainly important for every business out there in the world. Having a strong sales team certainly brings about a big difference. But you also need to focus on improving sales for the rest of the business. For increasing sales for the product or business, you have to target the consumer and shift towards escalating sales performance rather than on profits. This is one of the best advice that you can get from any professional sales expert. Here we have ways to boost sales for your business.

You have a responsibility to the world to share your process in a way that helps other people.

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History determines your hiring policy. Why are tech companies being lectured by media corporations on “diversity”? Is it because those media corporations that are 20-30 points whiter than tech companies actually deeply care about this? Or is it because after the 2009-era collapse of print media revenue, media corporations struggled for a business model, found that certain words drove traffic, and then doubled down on that - boosting their stock price and bashing their competitors in the process?13 After all, if you know a bit more history, you’ll know that the New York Times Company (which originates so many of these jeremiads) is an organization where the controlling Ochs-Sulzberger family literally profited from slavery, blocked women from being publishers, excluded gays from the newsroom