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So the first step is to make your site relevant and useful. There are two broad components of SEO: On-page and Off-page optimization. Your on-page footprint includes your: Website structure Hosting Domain URL Website content (text, pictures, video, audio) Then you add crucial usability factors like: Enhanced security Website speed Mobile responsiveness Ease of navigation Structured data layouts Couple that with conversion factors like web funneling and you can have a strong relevant on-page content. These conversion factors include: Call to action features Freshness of content Time on site New online technologies like: Live chat Integration with relevant third-party software Off-page SEO is comprised of linkages, references and signals from other websites to yours. There can be multiple ways in which websites reference you – you can be part of: Leading medical directory sites Forums, blogs Bookmarking and article sites Social media Images or video sites Online newspapers Magazines Local directories And others There are multiple ways you can get links from these sites, and together they form your offsite optimization score. How