Bj Fogg Quotes

In order to design successful habits and change your behaviors, you should do three things. Stop judging yourself. Take your aspirations and break them down into tiny behaviors. Embrace mistakes as discoveries and use them to move forward.

Celebrating small wins gives them something to repattern our life around.

After you put your feet on the floor in the morning, immediately say this phrase, “It’s going to be a great day.” As you say these seven words, try to feel optimistic and positive.

Step 1: Write this phrase on a small piece of paper: I change best by feeling good, not by feeling bad.

We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress.

there are only three things we can do that will create lasting change: Have an epiphany, change our environment, or change our habits in tiny ways.

Once you remove any hint of judgment, changing your habits becomes an uplifting journey of self-discovery.

You can disrupt a behavior you don’t want by removing the prompt. This isn’t always easy, but removing the prompt is your best first move to stop a behavior from happening.

So many frustrating family dynamics and workplace dramas erupt because of the misplaced belief that manipulation motivation is the key to changing behavior. But now you know that simplicity is what reliably changes behavior.

information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals. The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the “Information-Action Fallacy.

This pressure leads to a scarcity mindset—we believe that there will never be enough time, so we say no to changes because we feel like we don’t have the hours to cultivate new positive habits.

People get sick, take vacations, and have emergencies. We’re not aiming for perfection here, only consistency. Keeping the habit alive means keeping it rooted in your routine no matter how tiny it is.

People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous.

A behavior is something you can do right now or at another specific point in time.

How long does it take for habits to grow to their full expression? There is no universal answer. Any advice you hear about a habit taking twenty-one or sixty days to fully form is not entirely accurate. There is no magic number of days.

Habit stacking is a special form of an implementation intention. Rather than pairing your new habit with a particular time and location, you pair it with a current habit. This method, which was created by BJ Fogg as part of his Tiny Habits program, can be used to design an obvious cue for nearly any habit.*

You select one of your aspirations, then come up with a bunch of specific behaviors that can help you achieve your aspiration.

A Golden Behavior has three criteria. The behavior is effective in realizing your aspiration (impact) You want to do the behavior (motivation) You can do the behavior (ability)

Make the behavior so tiny that you don’t need much motivation.

The easier a behavior is to do, the more likely the behavior will become habit.

Write this phrase on a small piece of paper: I change best by feeling good, not by feeling bad.

As I accumulated dozens of new habits—mostly tiny ones—they combined to create a transformation. Sustaining all this did not feel hard. Pursuing change in this way felt natural and oddly fun.

When you are designing a new habit, you are really designing for consistency. And for that result, you’ll find that simplicity is the key. Or as I like to teach my students: Simplicity changes behavior.

To generate lots of behavior options, you can use the following categories during your own Magic Wanding sessions. What behaviors would you do one time? What new habits would you create? What habit would you stop?

Aspirations are abstract desires, like wanting your kids to succeed in school. Outcomes are more measurable, like getting straight As second semester. Both of these are great places to start the process of Behavior Design. But aspirations and outcomes are not behaviors. Here’s an easy way to differentiate behaviors from aspirations and outcomes: A behavior is something you can do right now or at another specific point in time.

In contrast, you can’t achieve an aspiration or outcome at any given moment. You cannot suddenly get better sleep. You cannot lose twelve pounds at dinner tonight. You can only achieve aspirations and outcomes over time if you execute the right specific behaviors.

The Starter Step is a kind of mental jujitsu—it has a surprising impact for such a small move because the momentum it creates often propels you to the next steps with less friction. The key is not to raise the bar. Doing the Starter Step is success. Every time you do it, you are keeping that habit alive

When talking about Tiny Habits, I use the term Anchor to describe something in your life that is already stable and solid. The concept is pretty simple. If there is a habit you want, find the right Anchor within your current routine to serve as your prompt, your reminder. I selected the term “anchor” because you are attaching your new habit to something solid and reliable.

Let’s say that you have committed to running every day for two weeks, and at the end of those two weeks, you “reward” yourself with a massage. I would say, “Good for you!” because we all could benefit from more massages. But I would also say that your massage wasn’t a reward. It was an incentive. The definition of a reward in behavior science is an experience directly tied to a behavior that makes that behavior more likely to happen again. The timing of the reward matters. Scientists learned decades ago that rewards need to happen either during the behavior or milli-seconds afterward. Dopamine is released and processed by the brain very quickly. That means you’ve got to cue up those good feelings fast to form a habit. Incentives like a sales bonus or a monthly massage can motivate you, but they don’t rewire your brain. Incentives are way too far in the future to give you that all-important shot of dopamine that encodes the new habit. Doing three squats in the morning and rewarding yourself with a movie that evening won’t work. The squats and the good feelings you get from the movie are too far apart for dopamine to build a bridge between the two. The neurochemical reaction that you are trying to hack is not only time dependent, it’s also highly individualized. What causes one person to feel good may not work for everyone. Your boss may love the smell of coffee. When she enters a coffee shop and inhales, she feels good. And her immediate feeling builds her habit of visiting the coffee shop. But your coworker might not like the way coffee smells. His brain won’t react in the same way. A real reward — something that will actually create a habit — is a much narrower target to hit than most people think. I

The quality of our life on planet earth depends on the choices we make every day. Choices about how we spend our time, how we live our lives, and most important, how we treat ourselves and others. I am sad to see how people seem to be more bitter, divided, and overwhelmed than ever these days. We are as a global community, increasingly disconnected from ourselves and other people. The first step toward fixing what ills us, is to embrace feeling better. Habits are a means to this end. They teach us the skills of change and they propel us towards our dreams, and they add more shine to the world.  By embracing feelings of success and adding more goodness to you day-to-day life, you are making the world brighter not only for yourself, but also for others. You are vanquishing shame and guilt and you are freeing yourself and others who have endured a lifetime of self trash talk. The most profound transformations I've shared with you in this book are not about discreet habits being formed, they are about essential shifts in experience, from suffering to less suffering, from fear to hope, from being overwhelmed to feeling empowered.

Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. - As described by the Dr. BJ Fogg’s Behavior Model: - For any behavior to occur, a trigger must be present at the same time as the user has sufficient ability and motivation to take action. - To increase the desired behavior, ensure a clear trigger is present, then increase ability by making the action easier to do, and finally align with the right motivator. - Every behavior is driven by one of three Core Motivators: seeking pleasure or avoiding pain, seeking hope and avoiding fear, seeking social acceptance while avoiding social rejection. - Ability is influenced by the six factors of time, money, physical effort, brain cycles, social deviance, and non-routineness. Ability is dependent on users and their context at that moment. - Heuristics are cognitive shortcuts we take to make quick decisions. Product designers can utilize many of the hundreds of heuristics to increase the likelihood of their desired action.

Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. - As described by the Dr. BJ Fogg’s Behavior Model: - For any behavior to occur, a trigger must be present at the same time as the user has sufficient ability and motivation to take action. - To increase the desired behavior, ensure a clear trigger is present, then increase ability by making the action easier to do, and finally align with the right motivator. - Every behavior is driven by one of three Core Motivators: seeking pleasure or avoiding pain, seeking hope and avoiding fear, seeking social acceptance while avoiding social rejection. - Ability is influenced by the six factors of time, money, physical effort, brain cycles, social deviance, and non-routineness. Ability is dependent on users and their context at that moment. - Heuristics are cognitive shortcuts we take to make quick decisions. Product designers can utilize many of the hundreds of heuristics to increase the likelihood of their desired action.   *** Do This Now Refer to the answers you came up with in the last “Do This Now” section to complete the following exercises: - Walk through the path your users would take to use your product or service, beginning from the time they feel their internal trigger to the point where they receive their expected outcome. How many steps does it take before users obtain the reward they came for? How does this process compare with the simplicity of some of the examples described in this chapter? How does it compare with competing products and services? - Which resources are limiting your users’ ability to accomplish the tasks that will become habits? - Time - Money - Physical effort - Brain cycles (too confusing) - Social deviance (outside the norm) - Non-routine (too new) - Brainstorm three testable ways to make the intended tasks easier to complete. -  Consider how you might apply heuristics to make habit-forming actions more likely.

There’s nothing wrong with taking bold action. Life and happiness occasionally demand it. But remember that you hear about people making big changes because this is the exception, not the rule. Narrative drama comes from bold action, not from the incremental progress that leads to sustainable success.

I get into some real detail about the latest research from authors such as Charles Duhigg, B.J. Fogg, Gretchen Rubin, Dan Coyle, Leo Babauta, Nir Eyal, Jeremy Dean and a mysterious “half a guru.

Will it help you do what you already want to do? Will it help you feel successful? The answers to those questions is freeing because if the change program doesn't satisfy these two requirements, it's not worth your time. 

Will it help you do what you already want to do? Will it help you feel successful? The answers to those questions is freeing because if the change program doesn't satisfy these two requirements, it's not worth your time.  The quality of our life on planet earth depends on the choices we make every day. Choices about how we spend our time, how we live our lives, and most important, how we treat ourselves and others. I am sad to see how people seem to be more bitter, divided, and overwhelmed than ever these days. We are as a global community, increasingly disconnected from ourselves and other people. The first step toward fixing what ills us, is to embrace feeling better. Habits are a means to this end. They teach us the skills of change and they propel us towards our dreams, and they add more shine to the world.  By embracing feelings of success and adding more goodness to you day-to-day life, you are making the world brighter not only for yourself, but also for others. You are vanquishing shame and guilt and you are freeing yourself and others who have endured a lifetime of self trash talk. The most profound transformations I've shared with you in this book are not about discreet habits being formed, they are about essential shifts in experience, from suffering to less suffering, from fear to hope, from being overwhelmed to feeling empowered.

We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. Which is exactly what you need to cultivate meaningful long-term change.

When I first teach people my Behavior Model, they are sometimes a little dubious when I tell them this is a universal model. They wonder how one model with just four letters could possibly account for every kind of behavior in every culture.

No behavior happens without a prompt.

Doing two push-ups against a wall is easy to accomplish so you’re much more

The essence of Tiny Habits is this: Take a behavior you want, make it tiny, find where it fits naturally in your life, and nurture its growth.

Step 1: Draw a cloud on a piece of paper. Step 2: Write the aspiration “Get better sleep” inside the cloud. Step 3: Come up with ten or more behaviors that would lead you to your aspiration of getting better sleep. Write each behavior outside the cloud with arrows pointing toward the cloud. You’ve now created your Swarm of Behaviors. Step 4: Put a star by four or five behaviors that you believe would be highly effective in reaching your aspiration. Step 5: Circle any effective behavior that you can easily get yourself to do. Be realistic.

But aspirations and outcomes are not behaviors.

In contrast, you can’t achieve an aspiration or outcome at any given moment.

Practice these six new habits for one week, revising and rehearsing as needed. (If you don’t like a new habit, discard it and add something else.)

After all, there are “good” behaviors and “bad” behaviors—are they really equivalent?

When you follow Maxim #1 and match yourself with Golden Behaviors, you don’t need to work hard to sustain or manipulate motivation.

(A note on starting with aspirations versus starting with outcomes: You can start with either. However, I like aspirations as a starting point because they are more flexible and less intimidating than specific outcomes.)

Many different behaviors can lead to your aspiration

So yes, you can try what worked for your friend, but don’t beat yourself up if your friend’s answer doesn’t change you in the same way.

The important thing to remember about procrastination is that the perception of difficulty can be just as important as the actual difficulty. In addition, every day you don’t do the task, it grows in your head, which makes the task seem more and more difficult.

You can disrupt a behavior you don’t want by removing the prompt. This isn’t always easy, but removing the prompt is your best first move to stop a behavior from happening. A few years ago I went to the South by Southwest conference in Austin, Texas. I walked into my hotel room and threw my bag on the bed. When I scanned the room, I saw something on the bureau. “Oh nooooo,” I said out loud to absolutely no one. There was an overflowing basket of goodies. Pringles. Blue chips. A giant lollipop. A granola bar. Peanuts. I try to eat healthy foods, but salty snacks are delicious. I knew the goody bin would be a problem for me at the end of every long day. It would serve as a prompt: Eat me! I knew that if the basket sat there I would eventually cave. The blue chips would be the first to go. Then I would eat those peanuts. So I asked myself what I had to do to stop this behavior from happening. Could I demotivate myself? No way, I love salty snacks. Can I make it harder to do? Maybe. I could ask the front desk to raise the price on the snacks or remove them from the room. But that might be slightly awkward. So what I did was remove the prompt. I put the beautiful basket of temptations on the lowest shelf in the TV cabinet and shut the door. I knew the basket was still in the room, but the treats were no longer screaming EAT ME at full volume. By the next morning, I had forgotten about those salty snacks. I’m happy to report that I survived three days in Austin without opening the cabinet again. Notice that my one-time action disrupted the behavior by removing the prompt. If that hadn’t worked, there were other dials I could have adjusted—but prompts are the low-hanging fruit of Behavior Design. Teaching the Behavior Model Now that you’ve seen how my Behavior Model applies to various types of behavior, I’ll show you more ways to use this model in the pages that follow.

The purpose of a Focus Map is to match yourself with easy behaviors that you want to do and that are effective in getting you to your aspiration.

Before this, I had slept terribly most nights when I was worrying about the conference. I hated going to bed—it felt like gearing up for a battle.

We should be dreamy about aspirations but not about the behaviors that will get us there. Behaviors are grounded. Concrete. They are the handholds and footholds that get you up the rock face. Your path to the top is your own, and you choose your behaviors according to the particular rock you are climbing.

People often believe that motivating themselves toward an aspiration will lead to lasting change. So people focus on aspirations. And they focus on motivation. And that combo doesn’t produce results.

MOTIVATION IS NOT THE WINNING TICKET FOR LONG-TERM CHANGE

Let’s say someone offers you a million dollars if you can immediately reduce your blood glucose to normal levels. A million dollars is pretty darn motivating, right? But can you reach this outcome immediately? Probably not. Motivation alone doesn’t get you there.

That’s why you should always start with this question: What is making this behavior hard to do?

While small might not be sexy, it is successful and sustainable. When it comes to most life changes that people want to make, big bold moves actually don’t work as well as small stealthy ones. Applying go big or go home to everything you do is a recipe for self-criticism and disappointment.

Despite all this, go big or go home is the way many people approach change. As a result, most people don’t know how to think tiny.

She lives with bipolar disorder, which means she experiences extreme highs and lows in mood and energy.

Sarika couldn’t always tell if a manic high or a depressive low was sneaking up on her.

She knows now that she can do almost anything she wants to—as long as she starts small.

she doesn’t go into a shame spiral anymore.

If she wants to start a new habit, she gets excited and curious instead of overwhelmed.

Once you remove any hint of judgment, changing your habits becomes an uplifting journey of self-discovery.

What is the tiniest habit I could create that would have the most meaning? Write down a few answers even if you don’t intend to create any of those habits right now. The more answers you come up with, the more you are practicing this skill.

Don’t pressure yourself to do more than the tiniest version of your habit. If you’re sick, tired, or just not in the mood, scale back to tiny.

If only his head shows, then the tide is high. Wearing T-shirts is a common way to declare your identity. Nike sends out T-shirts that say RUNNER. I wear T-shirts that have surfboards or show surf scenes. Because I surf more than one hundred times a year, I don’t feel like a poser; wearing that identity feels natural.

Teach others or be a role model to galvanize your new identity. A social role is powerful.

If you do the Maui Habit and feel that it won’t be a great day, I advise you to still say this phrase. I say it even on mornings when I feel exhausted or overwhelmed or anxious about the day ahead. In that moment, sitting on the edge of my bed, I try to feel optimistic. But if this feels phony, then I adjust the phrase and my intonation as I say, “It’s going to be a great day—somehow.

Keeping changes small and expectations low is how you design around fair-weather friends like motivation and willpower.

Start with three super easy habits—that’s what most Habiteers begin with—and add three new habits each month.

When something is tiny, it’s easy to do—which means you don’t need to rely on the unreliable nature of motivation.

It’s going to be a great day.

I found that people typically have the most routines in the morning. This makes morning fertile soil for cultivating new habits.

behavior is something you can do right now or at another specific point in time. You can turn off your phone. You can eat a carrot. You can open a textbook and read five pages. These are actions that you can do at any given moment. In contrast, you can’t achieve an aspiration or outcome at any given moment. You cannot suddenly get better sleep. You cannot lose twelve pounds at dinner tonight. You can only achieve aspirations and outcomes over time if you execute the right specific behaviors.

In Behavior Design we match ourselves with new habits we can do even when we are at our most hurried, unmotivated, and beautifully imperfect. If you can imagine yourself doing the behavior on your hardest day of the week, it’s probably a good match. It’s probably a Golden Behavior.

You are doing something worthy of celebration This is the most important answer because recognizing that you are doing something worthy of celebration will change so much for you. Your ability to ignore self-criticism and embrace feeling good about your successes will ripple out into your life in positive ways that go far beyond the habits you create and celebrate.

Hope and fear are vectors that push against each other, and the sum of those two vectors is your overall motivation level.

Do you have enough time to do the behavior? Do you have enough money to do the behavior? Are you physically capable of doing the behavior? Does the behavior require a lot of creative or mental energy? Does the behavior fit into your current routine or does it require you to make adjustments? Your Ability Chain is only as strong as its weakest Ability Factor link.

People change best by feeling good, not by feeling bad.

Write this phrase on a small piece of paper: I change best by feeling good, not by feeling bad. Step 2: Tape the paper to your bathroom mirror or anywhere you will frequently see it. Step 3: Read the phrase often.

Here’s what my one-time behavior looks like when you break it down. Behavior (B): Donating via text to the Red Cross. Motivation (M): I wanted to help the victims of a devastating disaster. Ability (A): It was easy to reply to a text message. Prompt (P): I was prompted by a text message from the Red Cross.

EXERCISE #1: EXPLORE WAYS TO STOP A HABIT The Fogg Behavior Model applies to all types of behavior change. In this exercise, you’ll explore simple ways to stop a habit. Step 1: Write down three habits that you’d like to stop. Try to be specific. For instance, write “Stop buying soda for lunch” rather than “Stop drinking soda.” Step 2: For each habit, think of ways you might remove (or avoid) the prompt. If you can’t think of anything, that’s okay. Move on to the next step. Step 3: For each habit, think of ways to make it harder to do (ability). Step 4: For each habit, think of ways to reduce your motivation. Step 5: For each habit, select your best solution from steps 2, 3, and 4. Extra Credit: Put your solution into practice.

but first I had to understand what makes something hard to do. That’s why you should always start with this question: What is making this behavior hard to do?

Context Prompts can be helpful for one-time actions, like registering to vote. However, using Context Prompts for daily habits can be both stressful and ineffective.

From now on, I want you to look at your behavior the way a scientist looks at what’s growing in a petri dish—with curiosity and objective distance.

I wrote each weekend task on a small plastic sticky about half the size of your typical Post-it. I placed all the stickers on a laminated page that was labeled WEEKEND TASKS. Now my typical routine on Saturday mornings is to get out the laminated sheet and put it on the kitchen counter. Simple. This sheet becomes my checklist for the weekend. As I do each task, I move the sticker to the back of the sheet so I see only the tasks I haven’t completed. On Sunday, when I finish the final task, I flip the laminated page over, put the final sticker on the page (victoriously!), and store my laminated sheet of tasks for the next weekend.

Good feelings spur the production of a neurotransmitter (a chemical messenger in the brain) called dopamine that controls the brain’s “reward system” and helps us remember what behavior led to feeling good so we will do it again. With the help of dopamine, the brain encodes the cause-and-effect relationship, and this creates expectations for the future.

Shifting identity helps you consider other new habits you might not have thought of doing that will move you closer to your aspiration.

Finish the sentence “I’m the kind of person who” with the identity—or identities—you’d like to embrace. Go to events that gather people, products, and services related to your emerging identity. When I decided I wanted to get into fermented foods, I went to the local Fermentation Festival. I met enthusiasts who were more experienced than I was. I learned about new products. I attended a workshop where an expert showed us how to make sauerkraut. I bought gear to ferment foods. I came home with a much stronger identity about being the kind of person who eats—and even makes—fermented foods. Learn the lingo. Know who the experts are. Watch movies related to the area of change you’re interested in. As I learned to surf, I looked up the lingo that described waves and started using it. I paid attention to big surfing events and watched videos of the most proficient people in the sport. I learned to understand the tide shifts and

Question tradition. Who says you have to keep your vitamins in the kitchen or floss in the bathroom? Maybe your vitamins need to be next to your computer. Or maybe flossing works best when you keep floss next to your TV remote

you start eating like a person who goes to the farmers’ market, your brain begins guiding you in the direction of a coherent identity, and adding pumpkin seeds to your salad doesn’t sound like such a crazy thing anymore; it sounds natural.

ANCHOR MOMENT An existing routine (like brushing your teeth) or an event that happens (like a phone ringing). The Anchor Moment reminds you to do the new Tiny Behavior. 2. NEW TINY BEHAVIOR A simple version of the new habit you want, such as flossing one tooth or doing two push-ups. You do the Tiny Behavior immediately after the Anchor Moment. 3. INSTANT CELEBRATION Something you do to create positive emotions, such as saying, “I did a good job!” You celebrate immediately after doing the new Tiny Behavior. Anchor Behavior Celebration

I wondered: How can I make this habit easier?

By keeping the bar low, you keep the habit alive.

Behaviors are like bicycles. They can look different, but the core mechanisms are the same. Wheels. Brakes. Pedals.

Um comportamento acontece quando os três elementos do MCP — Motivação, Capacidade e Prompt — convergem em mesmo momento. Motivação é o seu desejo de adotar determinado comportamento. Capacidade é a sua possibilidade de adotar determinado comportamento. E prompt é o seu estímulo para adotar determinado comportamento.