Billboard Best Quotes

Ryodan doesn’t like Mac. He never has. She got between him and his best boy-bud. I give him a look. “I’ll tell you a secret, Ryodan. You mess with her, Barrons’ll kill you.” I drag a finger across my neck. “Just like that. You aren’t all that. Barrons’ll stomp your ass, hand’s down.” He smiles faintly. “I’ll be damned. You have a crush on Barrons.” “I do not have a crush—“ “You do, too. It’s all over your face. Anybody could see it.” “Sometimes, boss, you’re just wrong.” “I’m never wrong. You might as well take out a billboard. ‘Dani O’Malley thinks Jericho Barrons is hot.’ My offer to teach you is still open. Save you from future embarrassment. If I can see it on your face, he can, too. ” “He never figured it out before,” I grumble then realize I just admitted it. Ryodan has a tricky way of wording things that makes you say things you didn’t mean to say. “Maybe I’ll ask Barrons to teach me,” I mutter and turn away from the stairs, heading for his office. I run smack into his chest. “Dude, move. Trying to get somewhere here.” “No one but me is ever going to teach you, Dani.” He touches me before I see it coming, has his hand under my chin, turning my face up. My shiver is instant and uncontrollable. “That’s non-negotiable. You signed a contract with me that grants exclusivity. You won’t like it if you try to break it.

I saw a banner hanging next to city hall in downtown Philadelphia that read, "Kill them all, and let God sort them out." A bumper sticker read, "God will judge evildoers; we just have to get them to him." I saw a T-shirt on a soldier that said, "US Air Force... we don't die; we just go to hell to regroup." Others were less dramatic- red, white, and blue billboards saying, "God bless our troops." "God Bless America" became a marketing strategy. One store hung an ad in their window that said, "God bless America--$1 burgers." Patriotism was everywhere, including in our altars and church buildings. In the aftermath of September 11th, most Christian bookstores had a section with books on the event, calendars, devotionals, buttons, all decorated in the colors of America, draped in stars and stripes, and sprinkled with golden eagles. This burst of nationalism reveals the deep longing we all have for community, a natural thirst for intimacy... September 11th shattered the self-sufficient, autonomous individual, and we saw a country of broken fragile people who longed for community- for people to cry with, be angry with, to suffer with. People did not want to be alone in their sorrow, rage, and fear. But what happened after September 11th broke my heart. Conservative Christians rallies around the drums of war. Liberal Christian took to the streets. The cross was smothered by the flag and trampled under the feet of angry protesters. The church community was lost, so the many hungry seekers found community in the civic religion of American patriotism. People were hurting and crying out for healing, for salvation in the best sense of the word, as in the salve with which you dress a wound. A people longing for a savior placed their faith in the fragile hands of human logic and military strength, which have always let us down. They have always fallen short of the glory of God. ...The tragedy of the church's reaction to September 11th is not that we rallied around the families in New York and D.C. but that our love simply reflected the borders and allegiances of the world. We mourned the deaths of each soldier, as we should, but we did not feel the same anger and pain for each Iraqi death, or for the folks abused in the Abu Ghraib prison incident. We got farther and farther from Jesus' vision, which extends beyond our rational love and the boundaries we have established. There is no doubt that we must mourn those lives on September 11th. We must mourn the lives of the soldiers. But with the same passion and outrage, we must mourn the lives of every Iraqi who is lost. They are just as precious, no more, no less. In our rebirth, every life lost in Iraq is just as tragic as a life lost in New York or D.C. And the lives of the thirty thousand children who die of starvation each day is like six September 11ths every single day, a silent tsunami that happens every week.

If life is a movie most people would consider themselves the star of their own feature. Guys might imagine they're living some action adventure epic. Chicks maybe are in a rose-colored fantasy romance. And homosexuals are living la vida loca in a fabulous musical. Still others may take the indie approach and think of themselves as an anti-hero in a coming of age flick. Or a retro badass in an exploitation B movie. Or the cable man in a very steamy adult picture. Some people's lives are experimental student art films that don't make any sense. Some are screwball comedies. Others resemble a documentary, all serious and educational. A few lives achieve blockbuster status and are hailed as a tribute to the human spirit. Some gain a small following and enjoy cult status. And some never got off the ground due to insufficient funding. I don't know what my life is but I do know that I'm constantly squabbling with the director over creative control, throwing prima donna tantrums and pouting in my personal trailor when things don't go my way. Much of our lives is spent on marketing. Make-up, exercise, dieting, clothes, hair, money, charm, attitude, the strut, the pose, the Blue Steel look. We're like walking billboards advertising ourselves. A sneak peek of upcoming attractions. Meanwhile our actual production is in disarray--we're over budget, doing poorly at private test screenings and focus groups, creatively stagnant, morale low. So we're endlessly tinkering, touching up, editing, rewriting, tailoring ourselves to best suit a mass audience. There's like this studio executive in our heads telling us to cut certain things out, make it "lighter," give it a happy ending, and put some explosions in there too. Kids love explosions. And the uncompromising artist within protests: "But that's not life!" Thus the inner conflict of our movie life: To be a palatable crowd-pleaser catering to the mainstream... or something true to life no matter what they say?

If Santa Claus was a politician, he would only put billboards promising the best Christmas presents.

What the Motorcycle Said Br-r-r-am-m-m, rackerty-am-m, OM, AM: All-r-r-room, r-r-ram, ala-bas-ter- Am, the world’s my oyster. I hate plastic, wear it black and slick, hate hardhats, wear one on my head, That’s what the motorcycle said. Passed phonies in Fords, knockede down billboards, landed On the other side of The Gap, and Whee, bypassed history. When I was born (The Past), baby knew best. They shook when I bawled, took Freud’s path, threw away their wrath. R-r-rackety-am-m. Am. War, rhyme, soap, meat, marriage, the Phantom Jet are sh*t, and like that. Hate pompousness, punishment, patience, am into Love, hate middle-class moneymakers, live on Dad, that’s what the motorcycle said. Br-r-r-am-m-m. It’s Nowsville, man. Passed Oldies, Uglies, Straighties, Honkies. I’ll never be mean, tired, or unsexy. Passed cigarette suckers, souses, mother-fuckers, losers, went back to Nature and found how to get VD, stoned. Passed a cow, too fast to hear her moo, “I rolled our leaves of grass into one ball. I am the grassy All.” Br-r-r-am-m-m, rackety-am-m, OM, Am: All-gr-r-rin, oooohgah, gl-l-utton- Am, the world’s my smilebutton.

My billboard would say this: “Busy is a decision.” Here’s why: Of the many, many excuses people use to rationalize why they can’t do something, the excuse “I am too busy” is not only the most inauthentic, it is also the laziest. I don’t believe in “too busy.” Like I said, busy is a decision. We do the things we want to do, period. If we say we are too busy, it is shorthand for “not important enough.

If you could have a gigantic billboard anywhere with anything on it, what would it say and why? “Discipline equals freedom.” Everyone wants freedom. We want to be physically free and mentally free. We want to be financially free and we want more free time. But where does that freedom come from? How do we get it? The answer is the opposite of freedom. The answer is discipline. You want more free time? Follow a more disciplined time-management system. You want financial freedom? Implement long-term financial discipline in your life. Do you want to be physically free to move how you want, and to be free from many health issues caused by poor lifestyle choices? Then you have to have the discipline to eat healthy food and consistently work out. We all want freedom. Discipline is the only way to get it. What is one of the best or most worthwhile investments you’ve ever made? Ever since I have had a home with a garage, I have had a gym in my garage. It is one of the most important factors in allowing me to work out every day regardless of the chaos and mayhem life delivers. The convenience of being able to work out any time, without packing a gym bag, driving, parking, changing, then waiting for equipment . . . The home gym is there for you. No driving. No parking. No little locker to cram your gear into. In your home gym, you never wait for equipment. It is waiting for you. Always. And, perhaps most important: You can listen to whatever music you want, as loud as you want. GET SOME.

If you could have a gigantic billboard anywhere with anything on it, what would it say and why? I would need three billboards: “Don’t let the weight of fear weigh down the joy of curiosity.” Fear is really false evidence appearing real. “The great majority of that which gives you angst never happens, so you must evict it.” Don’t let it live rent-free in your brain. “Attitude puts aptitude on steroids.” Attitude is the soft stuff, but when the chips are down, as they so often are, it’s the soft stuff that often counts. What advice would you give to a smart, driven college student about to enter the “real world”? The seminal change in the business from then to now is that a young person should view the career pyramid differently rather than traditionally. Put the point at the bottom where you are now (at the start of your career) and conceive your future as an expanding opportunity horizon where you can move laterally across the spectrum in search of an ever-widening set of career opportunities. Reinvent yourself regularly. See your world as an ever-increasing set of realities and seize the day.

Research from Brunel University shows that chess students who trained with coaches increased on average 168 points in their national ratings versus those who didn’t. Though long hours of deliberate practice are unavoidable in the cognitively complex arena of chess, the presence of a coach for mentorship gives players a clear advantage. Chess prodigy Joshua Waitzkin (the subject of the film Searching for Bobby Fischer) for example, accelerated his career when national chess master Bruce Pandolfini discovered him playing chess in Washington Square Park in New York as a boy. Pandolfini coached young Waitzkin one on one, and the boy won a slew of chess championships, setting a world record at an implausibly young age. Business research backs this up, too. Analysis shows that entrepreneurs who have mentors end up raising seven times as much capital for their businesses, and experience 3.5 times faster growth than those without mentors. And in fact, of the companies surveyed, few managed to scale a profitable business model without a mentor’s aid. Even Steve Jobs, the famously visionary and dictatorial founder of Apple, relied on mentors, such as former football coach and Intuit CEO Bill Campbell, to keep himself sharp. SO, DATA INDICATES THAT those who train with successful people who’ve “been there” tend to achieve success faster. The winning formula, it seems, is to seek out the world’s best and convince them to coach us. Except there’s one small wrinkle. That’s not quite true. We just held up Justin Bieber as an example of great, rapid-mentorship success. But since his rapid rise, he’s gotten into an increasing amount of trouble. Fights. DUIs. Resisting arrest. Drugs. At least one story about egging someone’s house. It appears that Bieber started unraveling nearly as quickly as he rocketed to Billboard number one. OK, first of all, Bieber’s young. He’s acting like the rock star he is. But his mentor, Usher, also got to Billboard number one at age 18, and he managed to dominate pop music for a decade without DUIs or egg-vandalism incidents. Could it be that Bieber missed something in the mentorship process? History, it turns out, is full of people who’ve been lucky enough to have amazing mentors and have stumbled anyway.

If you could have a gigantic billboard anywhere with anything on it, what would it say and why? “You are good enough, just as you are. Breathe, and relax into the moment.

If you could have a gigantic billboard anywhere with anything on it, what would it say and why? “Hard choices, easy life. Easy choices, hard life.

It paid off in two immediate ways. First, Think Different started a process of bringing pride back to Apple’s employees. Billboards and posters went up across the Cupertino campus. Steve’s narrated version was featured in a video promoting the whole campaign inside the company, and later, after Apple won the Emmy Award for the best television ad campaign for 1998, the company gave a fifty-page commemorative book to all its employees. “Our audience was the employees as much as anyone else,” says Clow. Inspiring them was challenging, especially when Steve was shuttering divisions of the company and laying off thousands of workers. But Think Different gave the surviving employees a sense that they might see better days ahead, for the first time in years.

First, let us take a quick pass of the 11 questions. Some of them might seem trite or useless at first glance. . . . But lo! Things are not always what they appear. What is the book (or books) you’ve given most as a gift, and why? Or what are one to three books that have greatly influenced your life? What purchase of $100 or less has most positively impacted your life in the last six months (or in recent memory)? My readers love specifics like brand and model, where you found it, etc. How has a failure, or apparent failure, set you up for later success? Do you have a “favorite failure” of yours? If you could have a gigantic billboard anywhere with anything on it—metaphorically speaking, getting a message out to millions or billions—what would it say and why? It could be a few words or a paragraph. (If helpful, it can be someone else’s quote: Are there any quotes you think of often or live your life by?) What is one of the best or most worthwhile investments you’ve ever made? (Could be an investment of money, time, energy, etc.) What is an unusual habit or an absurd thing that you love? In the last five years, what new belief, behavior, or habit has most improved your life? What advice would you give to a smart, driven college student about to enter the “real world”? What advice should they ignore? What are bad recommendations you hear in your profession or area of expertise? In the last five years, what have you become better at saying no to (distractions, invitations, etc.)? What new realizations and/or approaches helped? Any other tips? When you feel overwhelmed or unfocused, or have lost your focus temporarily, what do you do? (If helpful: What questions do you ask yourself?)

Billboard named this performance the best of the evening, while Rolling Stone placed it at thirteenth in its list of greatest Grammy performances of all time. The approval of these two behemoths of American mainstream music journalism wasn’t the be-all and end-all, but it was enough of a record of what BTS had managed to accomplish on that stage.

Willoughby: My Darling Anne, There's a longer letter in the dresser drawer I've been writing for the last week or so, that one covers us, and my memories of us, and how much I've always loved you. This one just covers tonight, and more importantly, today. Tonight I have gone out to the horses to end it. I cannot say sorry for the act itself, although I know for a short time you will be angry at me, or even hate me for it. Please don't. This is not a case of, I came in this world alone and I'm goin' out of it alone, or anything dumb like that. I did not come in this world alone, my mom was there. And I am not goin' out of it alone, 'cause you were there, drunk on the couch, making Oscar Wilde cock jokes. No, this is a case, in some senses, of bravery. Not the bravery of facing a bullet down. The next few months of pain would be far harder than that small flash. No, it's the bravery of weighing up the next few months of still being with you, still waking up with you, of playing with the kids... Against the next few months of seeing in your eyes how much my pain is killing you. How my weakened body, as it ebbs away, and you tend to it, are your final and lasting memories of me. I won't have that. Your final memories of me will be us at the riverside, and that dumb fishing game, which I think they cheated at. And me inside of you, and you on top of me... And barely a fleeting thought, of the darkness yet to come. That was the best Anne. A whooole day of not thinking about it. Dwell on this day baby, 'cause it was the best day of my life. Kiss the girls for me, and know that I've always loved you... And maybe I'll see ya again if there's another place, and if there ain't... Well, it's been heaven knowing you. Your Boy, Bill

Maddy could tell that Jacks’s speech was more than just words. Something had happened to Jackson. He had become a real leader. He was no longer just the perfectly gorgeous visage on the cover of magazines and billboards, the most exemplary face of the glamorous Angels. He had become an actual leader. A figure of authority, power, and knowledge that the Angels could turn to. Whom they could follow. Whom they would follow, even if it meant their own deaths. To Maddy it seemed as if entire lifetimes had passed. The boy who had picked her up in his Ferrari, who was a little vain and foolishly angry that he couldn’t make her forgive him by simply smiling at her, had now become something different. Something more. Maddy realized that the things she had loved best about Jackson had come to bloom fully. He had become a true Guardian of the Godspeed class, just as his ancestors had been, and their ancestors before them, all the way back to before the recorded time of the Book of Angels.

For some time now, the conventional wisdom at most agencies has been to partner with experts in specific fields—social networking, gaming, mobile, or any other discipline—in order to “get the best people for the job.” But given the success of AKQA, R/GA, and so many other innovators, perhaps it can be argued that to be truly holistic in our approach, it’s better to grow innovations from one’s own stem cells, so to speak, than to try to graft on capabilities on an ad-hoc basis. Some would no doubt argue that it makes the most economic sense to hire experts to execute as needed, rather than taking on more overhead in an increasingly competitive marketplace. But it should be pointed out that it’s hard to have the original ideas themselves if your own team doesn’t have a firm grasp of the technologies. Without a cross-disciplinary team of in-house experts, who knows what opportunities you—and by extension, your clients—may miss. “It comes down to the brains that you have working with you to make it a reality,” John Butler, cofounder of Butler, Shine, Stern & Partners, tells me. “The history of the ad agency is the Bernbach model—the writer and art director sitting in a room together coming up with an idea,” he says, referring to legendary adman Bill Bernbach, cofounder of DDB and the man who first combined copywriters and art directors as two-person teams. Now, all that’s changed. “[Today, there are] fifteen people sitting in a room. Media is as much a part of the creative department as a writer or an art director. And we have account planners—we call them ‘connection planners’—in the room throwing around ideas,” he says. “That facilitates getting to work that is about the experience, about ways to compel consumers to interact with your brand in a way that they become like free media” by actively promoting the brand for you. If his team worked on the old Bernbach model, Butler adds, they would never have created something like those cool MINI billboards that display messages to drivers by name that I described in the last chapter. The idea actually spun out of a discussion about 3-D glasses for print ads. “Someone in the interactive group said, ‘We can probably do that same thing with [radio frequency identification] technology.’” By using transmitters built into the billboards, and building RFID chips into MINI key fobs, “when a person drives by, it will recognize him and it will spit out a message just for him.” He adds with considerable understatement: “Through having those capabilities, in-house engineers, technical guys who know the technology and what’s available, we were able to create something that was really pretty cool.

What is the book (or books) you’ve given most as a gift, and why? Or what are one to three books that have greatly influenced your life? Books that influenced me the most: The Transformed Cell by Steven A. Rosenberg Mistakes Were Made (but Not by Me) by Carol Tavris and Elliot Aronson Surely You’re Joking, Mr. Feynman! by Richard P. Feynman If you could have a gigantic billboard anywhere with anything on it, what would it say? Are there any quotes you think of often or live your life by? Well, assuming it’s a big billboard, I’d lobby for the following: “The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.”—Bertrand Russell “For the great enemy of truth is very often not the lie—deliberate, contrived and dishonest—but the myth—persistent, persuasive, and unrealistic. Too often we hold fast to the clichés of our forebears. We subject all facts to a prefabricated set of interpretations. We enjoy the comfort of opinion without the discomfort of thought.”—John F. Kennedy “No problem can be solved from the same level of consciousness that created it.”—Albert Einstein “If you set a goal, it should meet these two conditions: 1) It matters; 2) You can influence the outcome.”—Peter Attia

If you could have a gigantic billboard anywhere with anything on it, what would it say and why? Are there any quotes you think of often or live your life by? The quote I live by is “By any means necessary.” It’s from Malcolm X. When I was in college, I read The Autobiography of Malcolm X and was blown away by the determination and commitment that Malcolm X had to his people and to fight against a system that was not designed to support or help him or his people. He really made strides in bringing civil rights to the forefront of the American people. It was a very moving book, and I remember reading it a few times. As I started my label, I wanted to create a slogan with this concept, and I wanted to use this idea of “by any means necessary” as a way of life. When we started [my label] Dim Mak back in 1996, I didn’t have any money to launch the label, as I only had $ 400 to my name. So I would find any way possible to make sure these records came out. I did whatever I could with the tools in front of me with no excuses and no complaining. You gotta find a way to get your project done; you gotta think outside the box. My team also lives and works by the mantra of “by any means necessary,” and because of that, we can get things done that others might not. I feel lucky to have such a great team that will share this way of life with me.

If you could have a gigantic billboard anywhere with anything on it, what would it say and why? A single bottom line of profit motive no longer serves our interdependent world. We must move from a focus on shareholders to one on stakeholders, take a long-term view, and measure what matters, not just what we can count. That’s a lot easier to say than to do. So we created a manifesto at Acumen, a moral compass to guide our decisions and actions. It is an aspirational document, one I think about daily, though I don’t always live up to it. It is long for a billboard, but maybe if we put it in the right place and encouraged people to pause for just a moment, which in itself wouldn’t be so bad. Here it is: It starts by standing with the poor, listening to voices unheard, and recognizing potential where others see despair. It demands investing as a means, not an end, daring to go where markets have failed and aid has fallen short. It makes capital work for us, not control us. It thrives on moral imagination: the humility to see the world as it is, and the audacity to imagine the world as it could be. It’s having the ambition to learn at the edge, the wisdom to admit failure, and the courage to start again. It requires patience and kindness, resilience and grit: a hard-edged hope. It’s leadership that rejects complacency, breaks through bureaucracy, and challenges corruption. Doing what’s right, not what’s easy. It’s the radical idea of creating hope in a cynical world. Changing the way the world tackles poverty and building a world based on dignity. Or else, I might borrow Rilke’s gorgeous mantra to “Live the Questions,” which is a simple reminder to have the moral courage to live in the gray, sit with uncertainty but not in a passive way. Live the questions so that, one day, you will live yourself into the answers. . . . What advice would you give to a smart, driven college student about to enter the “real world”? Don’t worry all that much about your first job. Just start, and let the work teach you. With every step, you will discover more about who you want to be and what you want to do. If you wait for the perfect and keep all of your options open, you might end up with nothing but options. So start.

The audience for Channel 28, the PBS station in Los Angeles, was demographically perfect for Trader Joe’s. In those days, however, PBS did not accept overt commercials. Alice had been quite active as a volunteer at the station. Through her contacts, we made arrangements to sponsor reruns of shows that tied to Trader Joe’s, such as the Julia Child shows, The Galloping Gourmet, and Barbara Wodehouse’s series on training dogs, which proved very effective! These reruns were not expensive compared with sponsoring first-runs and they had very good audiences. All we got was a “billboard” announcing that Trader Joe’s was sponsoring the show, but this was a cost-effective way of building our presence in the community. Another way we promoted ourselves on public TV was to “man the phones” during pledge drives. Our employees, led by Robin Guentert who was running advertising at that time (Robin became one of the most important members of store supervision after 1982, then President of Trader Joe’s in 2002), would show up en masse at the station. They loved being on TV, and we got the publicity. Promoting through Nonprofits Most retailers, when they’re approached by charities for donations, do their best to stiff-arm the would-be donees, or ask that a grueling series of requirements need to be met. In general they hate giving except to big, organized charities like United Way, because that way they escape being solicited by all sorts of uncomfortable pressure groups. At the very beginning of Trader Joe’s, however, we adopted a policy of using non-profit giving as an advertising and promotional tool. We established these policies: Never give cash to anyone. Never buy space in a program. That is money thrown away. Give freely, give generously, but only to nonprofits that are focused on the overeducated and underpaid. Any museum opening, any art gallery opening, any hospital auxiliary benefit, any college alumni gathering, the American Association of University Women, the Assistance League, any chamber orchestra benefit—their requests got a very warm welcome. But nothing for Little League, Pop Warner, et al.; that was not what Trader Joe’s was about.

Roses and they She had shown him many things, She had made him feel joys of many springs, They had been to many places together, They had found love in each other, He had believed in her and her every word, He had erected on the highways of his heart her every memories’ billboard, She had travelled on them for many years, She had never let time’s brevity be the reason for her fears, So they felt every passing day, they experienced life of love, So much, that they even felt loved by the feeling of love, She waited for him in every moment, She felt it was him whenever a leaf fell or she felt some movement, He too felt the same; the way she felt, He too with her in his own heart dwelt, They lived a life that was unlamented by all virtues, They were kissed by life’s joys and and beauty’s all possible hues, He was unremitting when it came to loving her, He always wanted to be with her, forever together, Then one day they slept under a rose bush in full bloom, Then I beheld them being woven together on the life’s loom, He now lives within her and she lives within him, She is the rose bush that radiates with a different light under the moonlight dim, He is these roses which only bloom for her, And she is the rose bush that only grows for him forever!

Roses and they She had shown him many things, She had made him feel joys of many springs, They had been to many places together, They had found love in each other, He had believed in her and her every word, He had erected on the highways of his heart her every memories’ billboard, She had travelled on them for many years, She had never let time’s brevity be the reason for her fears, So they felt every passing day, they experienced life of love, So much, that they even felt loved by the feeling of love, She waited for him in every moment, She felt it was him whenever a leaf fell or she felt some movement, He too felt the same; as she felt, He to with her in his own heart dwelt, They lived a life that was unlamented by all virtues, They were kissed by life’s joys and and beauty’s all possible hues, He was unremitting when it came to loving her, He always wanted to be with her, forever together, Then one day they slept under a rose bush in full bloom, Then I beheld them being woven together on the life’s loom, He now lives within her and she lives within him, She is the rose bush that radiates with a different light under the moonlight dim, He is the roses which only bloom for her, And she is the rose bush that only grows for him forever!

At the Billboard Latin Music Awards in Miami, held May 18, Selena won the best regional-Mexican album category for Selena Live, as well as best regional-Mexican female artist. On the following day, at the Premio lo Nuestro a la Musica Latina awards ceremonies, also in Miami, she walked away with Best Female Vocalist in the regional-Mexican category.

If you could have a gigantic billboard anywhere with anything on it, what would it say? “Integrity is the only path where you will never get lost.

If you could have a gigantic billboard anywhere with anything on it, what would it say and why? My message would be: “Sugar is toxic.” Sugar and other natural or artificial sweeteners are among the most addictive agents in our environment. When consumed in quantities that exceed the rate of metabolism in muscle or the brain, sugar is converted to fat, resulting in insulin resistance, obesity, and an increased risk of many other diseases, including cancers. While consuming fats and proteins evokes a feeling of satiety, consuming sugars induces a desire for more sugar within an hour or so. We evolved this addiction because, in the not-so-distant past, adding fat to our bodies at the end of a growing season when fruits were ripe was essential for surviving until the next growing season. But today, sugar is available all year round and is one of the cheapest foods available. So we continually add fat to our bodies. We may be approaching a time when sugar is responsible for more early deaths in America than cigarette smoking. I have written and lectured extensively on this subject over the past ten years as our understanding of the biochemical basis for the toxicity of sugar, especially the link to cancer, has become more clear.

The billboard would say, “Great opportunities never have ‘great opportunity’ in the subject line.

What is the book (or books) you’ve given most as a gift, and why? Or what are one to three books that have greatly influenced your life? What purchase of $100 or less has most positively impacted your life in the last six months (or in recent memory)? My readers love specifics like brand and model, where you found it, etc. How has a failure, or apparent failure, set you up for later success? Do you have a “favorite failure” of yours? If you could have a gigantic billboard anywhere with anything on it—metaphorically speaking, getting a message out to millions or billions—what would it say and why? It could be a few words or a paragraph. (If helpful, it can be someone else’s quote: Are there any quotes you think of often or live your life by?) What is one of the best or most worthwhile investments you’ve ever made? (Could be an investment of money, time, energy, etc.) What is an unusual habit or an absurd thing that you love? In the last five years, what new belief, behavior, or habit has most improved your life? What advice would you give to a smart, driven college student about to enter the “real world”? What advice should they ignore? What are bad recommendations you hear in your profession or area of expertise? In the last five years, what have you become better at saying no to (distractions, invitations, etc.)? What new realizations and/or approaches helped? Any other tips? When you feel overwhelmed or unfocused, or have lost your focus temporarily, what do you do? (If helpful: What questions do you ask yourself?)

If you could have a gigantic billboard anywhere with anything on it, what would it say and why? I would not have a billboard, and I would take down every billboard that everybody else has put up.

if my billboard were in Marin County (or another big cycling destination) it would just say, “When my legs hurt, I say, ‘Shut up, legs! Do what I tell you to do!’” This gem is from Jens Voigt, a legendary cyclist who is famous for his willingness to work extra hard for his team, no matter how fatigued or injured. Building a startup is very much an endurance sport, and cycling never fails to provide an inspirational anecdote, quote, or metaphor. Another Voigt favorite is, “If it hurts me, it must hurt the other ones twice as much.

Affirmations should always be stated as a positive. Affirm what you do want, not what you don’t want. Affirmations work best when they are short and very clear about a single desired goal. Take the time to write, rewrite, and polish your affirmation until you can express your desire in a short statement of precise and well-chosen words. Affirmations should be specific about the desired goal, but not about how to accomplish it. Your subconscious knows better than you what it can do and how it can do it. Do not make unreasonable time demands. Your subconscious can’t make anything happen “suddenly” or “now.” Just saying the words will have little effect. When you affirm your desire you must do it with such faith and conviction that your subconscious becomes convinced of how important it is to you. As you affirm your desire to yourself, visualize it in your mind’s eye as big as a billboard. Make it big, powerful, and memorable. Repetition of your emotionalized affirmation is crucial.