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Manufacturers agency costs and, 46-50 characteristics of, 3 custom products and, 6, 14, 15, 33 innovation and, 13-15, 121-131, 147-164 dimensions-of-merit product improvements and, 146 expectations of economic benefit by, 2-9, 33, 51-52, 56 free revealing and, 9, 10, 80 government policy and, 2, 107, 108, 117-119 information asymmetries of, 8, 9, 70-72 innovation and, 1-3, 6-9, 14-17, 27, 33, 37, 45, 49-52, 56, 70-76, 107-119, 133, 136, 147-164, 174 lead users and, 4, 5, 27, 127, 133-136, 144-146 national competitive advantage and, 170-172 social welfare and, 7-13 transaction costs and, 55-57 innovate-or-buy decisions and, 6, 7 Marketing research, 15, 16, 37, 133, 134, 167 Marples, D., 63 Martin, J., 150 Marwell, G., 90 Mathews, J., 25 Maurer, S., 115 McAdam, D., 90 McCool, Rob, 101 Mead, L., 152 Means, R., 56 Meckling, W., 6, 46 Merges, Robert, 113, 114 Merton, Robert, 168 Meyer, M., 99 Microsoft, 13, 128, 151 Midgely, David, 23, 179 Mishina, K., 79 MIT Artificial Intelligence Laboratory, 97, 98 Mitchell, R., 40 Molin, M., 129 Mollick, Ethan, 131 Morrison, Pamela, 4, 10, 20, 23-27, 34, 35, 79, 136-143, 179 Mountain biking, 20, 34-37, 72-75, 94 Muniz, A., 174 Nagata, A., 84 Narver, J., 144 National competitive advantage, 170-172. See also Government policy Nelson, R., 68, 84, 113, 114, 170 Niedner, S., 8, 60 Nuvolari, A., 10, 78, 79 Ogawa, S., 8, 71, 72, 108 O’Guinn, T., 174 Oliver, P., 90 Olson, E., 144 Olson, M., 89, 90 Open source software. See also Free software communities and, 172, 174 innovation and, 97-102, 126, 129-132 free revealing and, 9-11, 80, 86, 87 innovation communities and, 11, 93, 96-102, 111, 113, 124, 126, 129-132, 172, 181 intellectual commons and, 115-117 intellectual property rights and, 9, 10, 115-117 knowledge and, 169, 170 Ostrom, E., 90 Outdoor products, 20, 21 Patents. See Intellectual property rights
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