Becky Robinson Quotes

Building anything worthwhile is a long-term process.

Any investment you make to create and share content needs to be focused on bringing people back to your domain and onto your email list, where you can communicate directly with them.

Becky, Freya, and Chloe weren’t for me, Marney,” Maverick says tactfully. Actually, now my heart is pounding. He lays a hand on my shoulder. “Windsor isn’t like them. She’s not like anyone, because she is the one. My one. Why did I pick her? I’m lucky she picked me, honestly. She’s real. I owe her more than rattling off the never-ending list of why she’s the one for me, so I’m shutting my fucking mouth. All you need to know is I’m hers. Make her feel welcome.

No somos nosotros a quienes ponen a prueba.

and Catherine T. MacArthur Foundation Reports on Digital Media and Learning The Future of Learning Institutions in a Digital Age by Cathy N. Davidson and David Theo Goldberg with the assistance of Zoe Marie Jones Living and Learning with New Media: Summary of Findings from the Digital Youth Project by Mizuko Ito, Heather Horst, Matteo Bittanti, danah boyd, Becky Herr-Stephenson, Patricia G. Lange, C. J. Pascoe, and Laura Robinson with Sonja Baumer, Rachel Cody, Dilan Mahendran, Katynka Z. Martinez, Dan Perkel, Christo Sims, and Lisa Tripp Young People, Ethics, and the New Digital

The luxury of creating content without compensation is one that only people have already achieved financial stability can afford.

The value of connecting with as many people as you can is that you can never know which relationships will be most important for your project.

Cultivate a sense of curiosity and learn from others by asking about their experiences.

A launch is something you do with others.

People won’t buy your book or product until they know what it is and can see it will benefit them.

If you want to create reach for your book, business, message, or cause, staying in touch easily with the people who are interested in or attracted to your work is critical.

Never underestimate the gift people are offering when they share their email addresses with you.

A lead magnet is a content resource you can offer of your website in exchange for an email address.

By viewing others as collaborators and colleagues instead of competitors and by generously sharing their work, you can help expand interest in the topic and increase the reach of all your efforts.

Every interaction you have is an opportunity to influence and encourage a valuable human being.

Never underestimate the power of a regular person to make a difference by showing your work, especially if they are generous and genuine.

Ongoing reach is more important than in-the-moment reach because it ensures you can create lasting impact.

Expanding reach is about repackaging and retelling those same messages in different ways over time in order to reach new audiences in new ways.

The most important repurposing that happens when you create any content is also what makes your content most unique and compelling.

The most important repurposing is the reshaping you make of your life experiences, your hard-won expertise, and your age-acquired wisdom.

The more real, honest, and accessible we can be, the more likely we are to expand our reach over time.

The vehicle for the value you offer the world through your online presence is content.

To create reach, you need to continue to create and share content through a long-lasting presence.

Don’t overthink, just start creating. You can revise later.

Your core messages are raw materials for content material.

A single content asset can be repurposed and reshaped to create massive value and expand your reach.

Branding is honing in on the qualities, values or beliefs that differentiate you from others.

As you think about branding, you have choices about what to share and how people get to know you.

As you seek to create reach, it’s important to have clarity about the value you hope to bring.

As you seek to grow in influence and recognition for your book, idea, message, or cause online, the bound is you.

Decide in advance how you will measure success.

How will you know when you’ve reached your goals?

When you can clearly articulate why you’re pursuing reach, you’ll be creating fuel to help you persevere on the long journey of creating a long-lasting legacy for your book, idea, message, or cause.

The clearer you are about the value you bring to the world, the easier it is for people to remember you and the easier it is for you to stay focused on the growing traction for your work.

Remember, the goal is to create an online presence that will help people quickly and easily remember who you are and the value you can bring to them.

If you are just getting started in growing an online presence, identify the people you expect to be interested in your message. These people are often referred to as your target audience.

If you are already interacting with people and growing a community of interest around your online presence, what do you know about the people who follow you?

Building online influence is an ongoing process of discovery.

When you have learned more about your audience, you will have a reason to keep showing up consistently: community.

The final step in the process of foundation building is deciding what you are willing to commit to over the long haul.

You personal brand already exists. Your personal brand is your authentic self, who you are, all the quirks and characteristics that define you.

Resist the urge to spend your resources building momentum on a platform that someone else owns and controls.

Content is the container for the value you bring to the world.

To connect with people regularly, you need to create content that obvious value constantly and over time.

Your social media accounts provide important cues to help people decideto get to know you better.

Being consistent with your presence on your chosen channels is more important and more valuable than having profiles everywhere and posting inconsistently.

Kohn notes that the generosity of others has been hugely helpful in expanding the reach of her message. “I have [had] people introduce me to people. I have [had] people open their homes to have me come and speak to their friends. I’ve had people sponsor events for me. I will do any book club; I will do anything. So generosity has been given to me. And I try to be generous, as I keep going.

Creating value begins with a decision to share your thoughts, ideas, perspectives, approaches, and insights with others.

Reach means expanding your audience plus having a lasting impact.

Reach is never static; it is the product of what you do to expand your work and its impact over time.

In order to create reach, you’ll need to commit to value, consistency, longevity, and generosity.

Clarity is an important component of value.

You want to create a message people will remember and you want to be a messenger people will remember.

Value is determined by the recipient of the content. It is the right message for the right need at the right time.

Focusing on others instead of yourself is generosity.

Generosity is powerful because it is unexpected, disarming, and unforgettable.

Investing in building your own presence online is a chance to tell your own story and highlight what matters most to you so that people can benefit over the long term from your life’s work.

To rise from obscurity to renown requires the perfect alignment of many factors: talent, hard work, great timing, a message or a product with wide appeal, and a little bit of fairy dust.

You will need to create and cultivate your own story online in order to create meaning, impact, and reach over time.

Whatever you do, do it out loud, sharing the story of your work publicly so people can hear and benefit from your work even if they don’t know you offline.

Instead of being overwhelmed about all that lies ahead, be inspired by the vision of what you can accomplish.

Once you’re identified how you will bring value, start contributing it consistently.

f you admire someone, shout it out.

It’s impossible to offer something meaningful if your work lacks meaning.

Adding value to the world takes time, effort, and patience.

Changing the focus of your outreach may result in greater success for your work.

Viral does not equal value.

You are the only one who can write your book.

Even if now is not the right time for you, hold on to your book dream.