Baudrillard Quotes

We've searched our database for all the quotes and captions related to Baudrillard. Here they are! All 100 of them:

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We live in a world where there is more and more information, and less and less meaning.
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Jean Baudrillard (Simulacra and Simulation)
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Americans may have no identity, but they do have wonderful teeth.
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Jean Baudrillard
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The secret of theory is that truth does not exist.
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Jean Baudrillard (Fragments)
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Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.
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Jean Baudrillard
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Philosophy leads to death, sociology leads to suicide.
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Jean Baudrillard
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Everywhere one seeks to produce meaning, to make the world signify, to render it visible. We are not, however, in danger of lacking meaning; quite the contrary, we are gorged with meaning and it is killing us.
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Jean Baudrillard
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All societies end up wearing masks.
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Jean Baudrillard (America)
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Never resist a sentence you like, in which language takes its own pleasure and in which, after having abused it for so long, you are stupefied by its innocence.
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Jean Baudrillard (Cool Memories)
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Postmodernity is said to be a culture of fragmentary sensations, eclectic nostalgia, disposable simulacra, and promiscuous superficiality, in which the traditionally valued qualities of depth, coherence, meaning, originality, and authenticity are evacuated or dissolved amid the random swirl of empty signals.
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Jean Baudrillard
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This is what terrorism is occupied with as well: making real, palpable violence surface in opposition to the invisible violence of security.
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Jean Baudrillard (Simulacra and Simulation)
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There is no aphrodisiac like innocence
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Jean Baudrillard
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Imagine the amazing good fortune of the generation that gets to see the end of the world. This is as marvelous as being there in the beginning. How could one not wish for that with all one's heart? How could one not lend one's feeble resources to bringing it about?
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Jean Baudrillard (Fragments)
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the neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness.
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Jean Baudrillard (Simulacra and Simulation)
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There is nothing more mysterious than a TV set left on in an empty room. It is even stranger than a man talking to himself or a woman standing dreaming at her stove. It is as if another planet is communicating with you. Suddenly the TV reveals itself for what it really is; a video of another world, ultimately addressed to no one at all, delivering its own message.
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Jean Baudrillard (America)
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Animals have no unconscious, because they have a territory. Men have only had an unconscious since they lost a territory.
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Jean Baudrillard (Simulacra and Simulation)
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Democracy is the menopause of Western society, the Grand Climacteric of the body social. Fascism is its middle-aged lust.
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Jean Baudrillard (Cool Memories)
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The futility of everything that comes to us from the media is the inescapable consequence of the absolute inability of that particular stage to remain silent. Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presentersβ€”there is no alternative but to fill the screen; otherwise there would be an irremediable void. We are back in the Byzantine situation, where idolatry calls on a plethora of images to conceal from itself the fact that God no longer exists. That's why the slightest technical hitch, the slightest slip on the part of a presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.
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Jean Baudrillard (Cool Memories)
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History that repeats itself turns to farce. Farce that repeats itself turns to history.
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Jean Baudrillard (The Agony of Power)
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it is dangerous to unmask images, since they dissimulate the fact that there is nothing behind them).
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Jean Baudrillard (Simulacra and Simulation)
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America is the original version of modernity. We are the dubbed or subtitled version. America ducks the question of origins; it cultivates no origin or mythical authenticity; it has no past and no founding truth. Having known no primitive accumulation of time, it lives in a perpetual present.
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Jean Baudrillard (AmΓ©rica)
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One has never said better how much "humanism", "normality", "quality of life" were nothing but the vicissitudes of profitability.
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Jean Baudrillard (Simulacra and Simulation)
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Power floats like money, like language, like theory.
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Jean Baudrillard (Simulacra and Simulation)
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How many faces, how many bodies can you recognize, with your eyes closed, only by touching them? Have you ever closed your eyes and acted unconsciously? Or loved someone so blindly, you could almost feel their energy in a dark room and be moved by the powerful touch of their ideas?
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Jean Baudrillard
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But what if God himself can be simulated, that is to say can be reduced to signs that constitute faith? Then the whole system becomes weightless, it is no longer anything but a gigantic simulacrum - not unreal, but simulacrum, that is to say never exchanged for the real, but exchanged for itself, in an uninterrupted circuit without reference or circumference.
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Jean Baudrillard (Simulacra and Simulation)
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Forgetting extermination is part of extermination.
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Jean Baudrillard (Simulacra and Simulation)
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Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.
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Jean Baudrillard
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Deep down, no one really believes they have a right to live. But this death sentence generally stays cosily tucked away, hidden beneath the difficulty of living. If that difficulty is removed from time to time, death is suddenly there, unintelligibly.
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Jean Baudrillard (Cool Memories)
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…sense of futility that comes from doing anything merely to prove to yourself that you can do it: having a child, climbing a mountain, making some sexual conquest, committing suicide. The marathon is a form of demonstrative suicide, suicide as advertising: it is running to show you are capable of getting every last drop of energy out of yourself, to prove it… to prove what? That you are capable of finishing. Graffiti carry the same message. They simply say: I’m so-and-so and I exist! They are free publicity for existence. Do we continually have to prove to ourselves that we exist? A strange sign of weakness, harbinger of a new fanaticism for a faceless performance, endlessly self-evident.
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Jean Baudrillard (America)
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Nothing is wholly obvious without becoming enigmatic. Reality itself is too obvious to be true.
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Jean Baudrillard
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Hell of simulation, which is no longer one of torture, but of subtle, maleficent, elusive twisting of meaning...
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Jean Baudrillard (Simulacra and Simulation)
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We need a visible past, a visible continuum, a visible myth of origin to reassure us as to our ends, since ultimately we have never believed in them.
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Jean Baudrillard (Simulations (Semiotext(e)/ Foreign Agents))
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I am a terrorist and nihilist in theory as the others are with their weapons. Theoretical violence, not truth, is the only resource left us.
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Jean Baudrillard
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There is no more hope for meaning. And without a doubt this is a good thing: meaning is mortal. Appearances, they, are immortal, invulnerable to the nihilism. This is where seduction begins.
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Jean Baudrillard (Simulacra and Simulation)
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All of [the] activities here have a surreptitious end-of-the-world feel to them:... these joggers sleepwalking in the mist like shadow's who have escaped from Plato's cave
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Jean Baudrillard (America)
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And so art is everywhere, since artifice is at the very heart of reality. And so art is dead, not only because its critical transcendence is gone, but because reality itself, entirely impregnated by an aesthetic which is inseparable from its own structure, has been confused with its own image. Reality no longer has the time to take on the appearance of reality. It no longer even surpasses fiction: it captures every dream even before it takes on the appearance of a dream.
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Jean Baudrillard (Simulations (Semiotext(e)/ Foreign Agents))
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The media represents world that is more real than reality that we can experience. People lose the ability to distinguish between reality and fantasy. They also begin to engage with the fantasy without realizing what it really is. They seek happiness and fulfilment through the simulacra of reality, e.g. media and avoid the contact/interaction with the real world. (Note: This quote is fake and does not appear in Simulacra and Simulation. I tried to delete it, but the system doesn't allow that because this quote has "too many fans" lol.)
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Jean Baudrillard (Simulacra and Simulation)
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Travel was once a means of being elsewhere, or of being nowhere. Today it is the only way we have of feeling that we are somewhere. At home, surrounded by information, by screens, I am no longer anywhere, but rather everywhere in the world at once, in the midst of a universal banality - a banality that is the same in every country. To arrive in a new city, or in a new language, is suddenly to find oneself here and nowhere else. The body rediscovers how to look. Delivered from images, it rediscovers the imagination.
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Jean Baudrillard (The Transparency of Evil: Essays in Extreme Phenomena)
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Like dreams, statistics are a form of wish fulfillment.
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Jean Baudrillard (Cool Memories)
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It is a world completely rotten with wealth, power, senility, indifference, puritanism and mental hygiene, poverty and waste, technological futility and aimless violence, and yet I cannot help but feel it has about it something of the dawning of the universe. Perhaps because the entire world continues to dream of New York, even as New York dominates and exploits it.
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Jean Baudrillard (America)
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Nothing evokes the end of the world more than a man running straight ahead on a beach, swathed in the sounds of his walkman . . . Primitives, when in despair, would commit suicide by swimming out to sea until they could swim no longer. The jogger commits suicide by running up and down the beach. His eyes are wild, saliva drips from his mouth. Do not stop him.
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Jean Baudrillard (America)
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I concluded that some kinds of reality have an unrealistic effect, which made me think of the theorist Jean Baudrillard, though I had never read his books and these were probably not the issues his writing addressed.
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Sally Rooney (Conversations with Friends)
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It is from the death of the social that socialism will emerge, as it is from the death of God that religions emerge.
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Jean Baudrillard (Simulacra and Simulation)
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The Matrix is surely the kind of film about the matrix that the matrix would have been able to produce.
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Jean Baudrillard
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All we have left of liberty is an ad-man's illusion.
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Jean Baudrillard (The Illusion of the End)
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Perhaps our eyes are merely a blank film which is taken from us after our deaths to be developed elsewhere and screened as our life story in some infernal cinema or dispatched as microfilm into the sidereal void.
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Jean Baudrillard
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It is useless to dream of revolution through content, useless to dream of a revelation through form, because the medium and the real are now in a single nebula whose truth is indecipherable.
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Jean Baudrillard (Simulacra and Simulation)
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We will live in this world, which for us has all the disquieting strangeness of the desert and of the simulacrum, with all the veracity of living phantoms, of wandering and simulating animals that capital, that the death of capital has made of usβ€”because the desert of cities is equal to the desert of sandβ€”the jungle of signs is equal to that of the forestsβ€”the vertigo of simulacra is equal to that of natureβ€”only the vertiginous seduction of a dying system remains, in which work buries work, in which value buries valueβ€”leaving a virgin, sacred space without pathways, continuous as Bataille wished it, where only the wind lifts the sand, where only the wind watches over the sand.
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Jean Baudrillard (Simulacra and Simulation)
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Human rights, dissidence, antiracism, SOS-this, SOS-that: these are soft, easy, post coitum historicum ideologies, 'after-the-orgy' ideologies for an easy-going generation which has known neither hard ideologies nor radical philosophies. The ideology of a generation which is neo-sentimental in its politics too, which has rediscovered altruism, conviviality, international charity and the individual bleeding heart. Emotional outpourings, solidarity, cosmopolitan emotiveness, multi-media pathos: all soft values harshly condemned by the Nietzschean, Marxo-Freudian age... A new generation, that of the spoilt children of the crisis, whereas the preceding one was that of the accursed children of history.
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Jean Baudrillard (Cool Memories)
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Whence the possibility of an ideological analysis of Disneyland (L. Marin did it very well in Utopiques, jeux d'espace [Utopias, play of space]): digest of the American way of life, panegyric of American values, idealized transposition of a contradictory reality. Certainly. But this masks something else and this "ideological" blanket functions as a cover for a simulation of the third order: Disneyland exists in order to hide that it is the "real" country, all of "real" America that is Disneyland (a bit like prisons are there to hide that it is the social in its entirety, in its banal omnipresence, that is carceral). Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation. It is no longer a question of a false representation of reality (ideology) but of concealing the fact that the real is no longer real, and thus of saving the reality principle.
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Jean Baudrillard (Simulacra and Simulation)
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Driving is a spectacular form of amnesia. Everything is to be discovered, everything to be obliterated.
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Jean Baudrillard (America)
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When everything is social, suddenly nothing is.
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Jean Baudrillard (Screened Out)
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When they invented the car they invented the collision and the darkness of what time leads the willing body to do.
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David Wojnarowicz (Close to the Knives: A Memoir of Disintegration)
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At the heart of pornography is sexuality haunted by its own disappearance.
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Jean Baudrillard
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Every woman is like a time-zone. She is a nocturnal fragment of your journey. She brings you unflaggingly closer to the next night.
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Jean Baudrillard
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Art does not die because there is no more art; it dies because there is too much.
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Jean Baudrillard
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To dissimulate is to pretend not to have what one has. To simulate is to feign to have what one doesn't have. One implies a presence, the other an absence. But it is more complicated than that because simulating is not pretending
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Jean Baudrillard (Simulacra and Simulation)
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This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
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Jean Baudrillard (The Consumer Society: Myths and Structures)
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Take your desires for reality!" can be understood as the ultimate slogan of power.
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Jean Baudrillard
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SeDuciR es MoRir ComO ReaLidaD y reProDuciRse CoMo IlusiOn
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Jean Baudrillard (Seduction)
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Consumption is not a passion for substances but a passion for the code
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Jean Baudrillard
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Mass(age) is the message.
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Jean Baudrillard (In the Shadow of the Silent Majorities)
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The simulacrum is never that which conceals the truthβ€”it is the truth which conceals that there is none. The simulacrum is true.
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Jean Baudrillard (Simulacra and Simulation)
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Everything is destined to reappear as simulation. Landscapes as photography, woman as the sexual scenario, thoughts as writing, terrorism as fashion and the media, events as television. Things seem only to exist by virtue of this strange destiny. You wonder whether the world itself isn’t just here to serve as advertising copy in some other world.’ Jean Baudrillard,
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Philip K. Dick (Ubik)
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Whereas representation attempts to absorb simulation by interpreting it as a false representation, simulation envelops the whole edifice of representation itself as a simulacrum. Such would be the successive phases of the image: it is the reflection of a profound reality; it masks and denatures a profound reality; it masks the absence of a profound reality; it has no relation to any reality whatsoever; it is its own pure simulacrum.
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Jean Baudrillard (Simulacra and Simulation)
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Desert is simply that: an ecstatic critique of culture, an ecstatic form of disappearance.
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Jean Baudrillard (America)
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It is the task of radical thought, since the world is given to us in unintelligibility, to make it more unintelligible, more enigmatic, more fabulous.
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Jean Baudrillard
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The only weapon of power, its only strategy against this defection, is to reinject the real and the referential everywhere, to persuade us of the reality of the social, of the gravity of the economy and the finalities of production.
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Jean Baudrillard (Simulacra and Simulation)
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This country is without hope. Even its garbage is clean, its trade lubricated, its traffic pacified. The latent, the lacteal, the lethal - life is so liquid, the signs and messages are so liquid, the bodies and the cars are so fluid, the hair so blond, and the soft technologies so luxuriant, that a European dreams of death and murder, of suicide motels, of orgies and cannibalism to counteract the perfection of the ocean, of the light, of that insane ease of life, to counteract the hyperreality of everything here.
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Jean Baudrillard (America)
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Children are simultaneously required to constitute themselves as autonomous subjects, responsible, free and conscious, and to constitute themselves as submissive, inert, obedient, conforming objects.
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Jean Baudrillard (Simulacra and Simulation)
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Simultaneously, in the most complete ambiguity, they [media] propagate the brutal charm of the terrorist act, they are themselves terrorists, insofar as they themselves march to the tune of seduction.
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Jean Baudrillard (Simulacra and Simulation)
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Pretending, or dissimulating, leaves the principle of reality intact: the difference is always clear, it is simply masked, whereas simulation threatens the difference between the "true" and the "false," the "real" and the "imaginary.
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Jean Baudrillard (Simulacra and Simulation)
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Our sentimentality toward animals is a sure sign of the disdain in which we hold them. Sentimentality is nothing but the infinitely degraded form of bestiality, the racist commiseration.
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Jean Baudrillard (Simulacra and Simulation)
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Everyone seeks their look. Since it is no longer possible to base any claim on one's own existence, there is nothing for it but to perform an appearing act without concerning oneself with being - or even with being seen. So it is not: I exist, I am here! but rather: I am visible, I am an image -look! look! This is not even narcissism, merely an extraversion without depth, a sort of self-promotΒ­ing ingenuousness whereby everyone becomes the manager of their own appearance.
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Jean Baudrillard (The Transparency of Evil: Essays in Extreme Phenomena)
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Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being or substance. It is the generation by models of a real without origin or reality: A hyperreal. The territory no longer precedes the map, nor does it survive it. It is nevertheless the map that precedes the territory - precession of simulacra - that engenders the territory.
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Jean Baudrillard (Simulacra and Simulation)
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Even the Middle Ages, which condemned and punished animals in due form, was in this way much closer to them than we are. They held them to be guilty: which was a way of honoring them. We take them for nothing, and it is on this basis that we are "human" with them.
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Jean Baudrillard (Simulacra and Simulation)
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If you do not lend your car, your fountain pen or your wife to anyone, that is because these objects, according to the logic of jealously, are narcissistic equivalents of the ego: to lose them, or for them to be damaged, means castration.
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Jean Baudrillard
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The old slogan 'truth is stranger than fiction,' that still corresponded to the surrealist phase of this estheticization of life, is obsolete. There is no more fiction that life could possibly confront, even victoriously-it is reality itself that disappears utterly in the game of reality-radical disenchantment, the cool and cybernetic phase following the hot stage of fantasy.
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Jean Baudrillard (Simulations (Semiotext(e)/ Foreign Agents))
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Today...no performance can be without its control screen video...its goal is to be hooked up to itself...the mirror phase has given way to the video phase. What develops around the video or stereo culture is not a narcissistic imaginary, but an effect of frantic self-referentiality, a short-circuit which immediately hooks up like with like, and, in doing so, emphasizes their surface intensity and deeper meaninglessness.
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Jean Baudrillard (America)
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Power itself must be abolished -and not solely because of a refusal to be dominated, which is at the heart of all traditional struggles- but also, just as violently, in the refusal to dominate. Intelligence cannot, can never be in power because intelligence consists of this double refusal.
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Jean Baudrillard (The Agony of Power)
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If being a nihilist, is carrying, to the unbearable limit of hegemonic systems, this radical trait of derision and of violence, this challenge that the system is summoned to answer through its own death, then I am a terrorist and nihilist in theory as the others are with their weapons. Theoretical violence, not truth, is the only resource left us.
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Jean Baudrillard (Simulacra and Simulation)
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The skylines lit up at dead of night, the air-conditioning systems cooling empty hotels in the desert and artificial light in the middle of the day all have something both demented and admirable about them. The mindless luxury of a rich civilization, and yet of a civilization perhaps as scared to see the lights go out as was the hunter in his primitive night.
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Jean Baudrillard (America)
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In order to understand the intensity of ritual forms, one must rid oneself of the idea that all happiness derives from nature, and all pleasure from the satisfaction of a desire. On the contrary, games, the sphere of play, reveal a passion for rules, a giddiness born of rules, and a force that comes from ceremony, and not desire.
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Jean Baudrillard (Seduction)
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But what becomes of the divinity when it reveals itself in icons, when it is simply incarnated in images as a visible theology? Or does it volatilize itself in the simulacra that, alone, deploy their power and pomp of fascination - the visible machinery of icons substituted for the pure and intelligible Idea of God? This is precisely what was feared by Iconoclasts, whose millennial quarrel is still with us today. This is precisely because they predicted this omnipotence of simulacra, the faculty simulacra have of effacing God from the conscience of man, and the destructive, annihilating truth that they allow to appear - that deep down God never existed, even God himself was never anything but his own simulacra - from this came their urge to destroy the images. If they could have believed that these images only obfuscated or masked the Platonic Idea of God, there would have been no reason to destroy them. One can live with the idea of distorted truth. But their metaphysical despair came from the idea that the image didn't conceal anything at all.
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Jean Baudrillard (Simulacra and Simulation)
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It is the simulacrum which ensures the continuity of the real today, the simulacrum which now conceals not the truth, but the fact that there isn’t anyβ€”that is to say, the continuity of the nothing... Well, that is paradise: we are beyond the Last Judgment, in immortality. The only problem is to survive there. For there the irony, the challenging, the anticipation, the maleficence come to an end, as inexorably as hope dies at the gates of hell. And it is indeed there that hell begins, the hell of the unconditional realization of all ideas, the hell of the real.
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Jean Baudrillard (The Perfect Crime)
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The disaffection, neurosis, anguish and frustration encountered by psychoanalysis comes no doubt from being unable to love or to be loved, from being unable to give or take pleasure, but the radical disenchatment comes from seduction and its failure. Only those who lie completely outside seduction are ill, even if they remain fully capable of loving and making love. Psychoanalysis believes it treats the disorder of sex and desire, but in reality it is dealing with the disorders of seduction... The most serious deficiences always concern charm and not pleasure, enchantment and not some vital or sexual satisfaction.
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Jean Baudrillard (Seduction)
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We criticize Americans for not being able either to analyse or conceptualize. But this is a wrong-headed critique. It is we who imagine that everything culminates in transcendence, and that nothing exists which has not been conceptualized. Not only do they care little for such a view, but their perspective is the very opposite: it is not conceptualizing reality, but realizing concepts and materializing ideas, that interests them. The ideas of the religion and enlightened morality of the eighteenth century certainly, but also dreams, scientific values, and sexual perversions. Materializing freedom, but also the unconscious. Our phantasies around space and fiction, but also our phantasies of sincerity and virtue, or our mad dreams of technicity. Everything that has been dreamt on this side of the Atlantic has a chance of being realized on the other. They build the real out of ideas. We transform the real into ideas, or into ideology.
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Jean Baudrillard (America)
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Each category is generalized to the greatest possible extent, so that it eventually loses all specificity and is reabsorbed by all the other categories. When everything is political, nothing is political anymore, the word itself is meaningless. When everything is sexual, nothing is sexual any more, and sex loses its determinants. When everything is aesthetic, nothing is beautiful or ugly any more, and art itself disappears.
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Jean Baudrillard (The Transparency of Evil: Essays in Extreme Phenomena)
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One of life's primal situations; the game of hide and seek. Oh, the delicious thrill of hiding while the others come looking for you, the delicious terror of being discovered, but what panic when, after a long search, the others abandon you! You mustn't hide too well. You mustn't be too good at the game. The player must never be bigger than the game itself. It's like making a joke which is so subtle that it goes unnoticed and you are reduced to explaining it. Can we draw some other lesson from this? There exists, between people in love, a kind of capital held by each. This is not just a stock of affects or pleasure, but also the possibility of playing double or quits with the share you hold in the other's heart. One of the strategies can be to sacrifice it at just the right moment and be the first to say: 'I'm not playing any more', since you then collect all the stakes.
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Jean Baudrillard (Cool Memories)
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Why did this [Vietnam] war, so hard, so long, so ferocious, vanish from one day to the next as if by magic? Why did this American defeat (the largest reversal in the history of the USA) have no internal repercussions in America? If it had really signified the failure of the planetary strategy of the United States, it would necessarily have completely disrupted its internal balance and the American political system.
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Jean Baudrillard (Simulacra and Simulation)
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Virtuality is different from the spectacle, which still left room for a critical consciousness and demystification. The abstraction of the 'spectacle' was never irrevocable, even for the Situationists. Whereas unconditional realization is irrevocable, since we are no longer either alienated or dispossessed: we are in possession of all the information. We are no longer spectators, but actors in the performance, and actors increasingly integrated into the course of that performance. Whereas we could face up to the unreality of the world as spectacle, we are defencelessΒ before the extreme reality of this world, before this virtual perfection. We are, in fact, beyond all disalienation. This is the new form of terror, by comparison with which the horrors of alienation were very small beer.
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Jean Baudrillard (The Perfect Crime)
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By crossing into a space whose curvature is no longer that of the real, nor that of truth, the era of simulation is inaugurated by a liquidation of all referentials - worse: with their artificial resurrection in the systems of signs, a material more malleable than meaning, in that it lends itself to all systems of equivalences, to all binary oppositions, to all combinatory algebra. It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real, that is to say of an operation of deterring every real process via its operational double, a programmatic, metastable, perfectly descriptive machine that offers all the signs of the real and shortcircuits all its vicissitudes.
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Jean Baudrillard (Simulacra and Simulation)
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You have to try everything, for consumerist man is haunted by the fear of 'missing' something, some form of enjoyment or other. You never know whether a particular encounter, a particular experience (Christmas in the Canaries, eel in whisky, the Prado, LSD, Japanese-style love-making) will not elicit some 'sensation'. It is no longer desire, or even 'taste', or a specific inclination that are at stake, but a generalized curiosity, driven by a vague sense of unease - it is the 'fun morality' or the imperative to enjoy oneself, to exploit to the full one's potential for thrills pleasure or gratification.
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Jean Baudrillard (The Consumer Society: Myths and Structures)
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It is never too late to revive your origins. It is their destiny: since they were not the first to be in on history, they will be the first to immortalize everything by reconstitution (by putting things in museums, they can match in an instant the fossilization process nature took millions of years to complete). But the conceptions Americans have of the museum is much wider than our own. To them, everything is worthy of protection, embalming, restoration. Everything can have a second birth, the eternal birth of the simulacrum.
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Jean Baudrillard (America)
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Silence is banished from our screens; it has no place in communication. Media images (and media texts resemble media images in every way) never fall silent: images and messages must follow one upon the other without interruption. But silence is exactly that - a blip in the circuitry, that minor catastrophe, that slip which, on television for instance, becomes highly meaningful - a break laden now with anxiety, now with jubilation, which confirms the fact that all this communication is basically nothing but a rigid script, an uninterrupted fiction designed to free us not only from the void of the television screen but equally from the void of our own mental screen, whose images we wait on with the same fascination.
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Jean Baudrillard (The Transparency of Evil: Essays in Extreme Phenomena)
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Every set of phenomena, whether cultural totality or sequence of events, has to be fragmented, disjointed, so that it can be sent down the circuits; every kind of language has to be resolved into a binary formulation so that it can circulate not, any longer, in our memories, but in the luminous, electronic memory of the computers. No human language can withstand the speed of light. No event can withstand being beamed across the whole planet. No meaning can withstand acceleration. No history can withstand the centrifugation of facts or their being short-circuited in real time (to pursue the same train of thought: no sexuality can withstand being liberated, no culture can withstand being hyped, no truth can withstand being verified, etc.).
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Jean Baudrillard (The Illusion of the End)
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When The Matrix debuted in 1999, it was a huge box-office success. It was also well received by critics, most of whom focused on one of two qualitiesβ€”the technological (it mainstreamed the digital technique of three-dimensional β€œbullet time,” where the on-screen action would freeze while the camera continued to revolve around the participants) or the philosophical (it served as a trippy entry point for the notion that we already live in a simulated world, directly quoting philosopher Jean Baudrillard’s 1981 reality-rejecting book Simulacra and Simulation). If you talk about The Matrix right now, these are still the two things you likely discuss. But what will still be interesting about this film once the technology becomes ancient and the philosophy becomes standard? I suspect it might be this: The Matrix was written and directed by β€œthe Wachowski siblings.” In 1999, this designation meant two brothers; as I write today, it means two sisters. In the years following the release of The Matrix, the older Wachowski (Larry, now Lana) completed her transition from male to female. The younger Wachowski (Andy, now Lilly) publicly announced her transition in the spring of 2016. These events occurred during a period when the social view of transgender issues radically evolved, more rapidly than any other component of modern society. In 1999, it was almost impossible to find any example of a trans person within any realm of popular culture; by 2014, a TV series devoted exclusively to the notion won the Golden Globe for Best Television Series. In the fifteen-year window from 1999 to 2014, no aspect of interpersonal civilization changed more, to the point where Caitlyn (formerly Bruce) Jenner attracted more Twitter followers than the president (and the importance of this shift will amplify as the decades passβ€”soon, the notion of a transgender US president will not seem remotely implausible). So think how this might alter the memory of The Matrix: In some protracted reality, film historians will reinvestigate an extremely commercial action movie made by people who (unbeknownst to the audience) would eventually transition from male to female. Suddenly, the symbolic meaning of a universe with two worldsβ€”one false and constructed, the other genuine and hiddenβ€”takes on an entirely new meaning. The idea of a character choosing between swallowing a blue pill that allows him to remain a false placeholder and a red pill that forces him to confront who he truly is becomes a much different metaphor. Considered from this speculative vantage point, The Matrix may seem like a breakthrough of a far different kind. It would feel more reflective than entertaining, which is precisely why certain things get remembered while certain others get lost.
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Chuck Klosterman (But What If We're Wrong?: Thinking about the Present as If It Were the Past)
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Man is obsessed with woman (this does not seem to be mutual). Possession does not set him free from obsession. Above and beyond jouissance, his obsession with her remains. It is an obsession with something like an eternally feminine prior state, an idea or fleshly form which was there before you and will outlive you. All other obsessions refer back to this one. It is fuelled by the secret desire to wrest from woman more than she gives you or has ever given you, to wrest from her her femininity itself. Woman-as-object is the purest expression of this obsession, since it is the object that is ungraspable. And it is in becoming-object that woman puts herself out of reach, and becomes the horizon of the obsessional desire. Just as it would be necessary to remove many other veils to wrest from women the secret of their power, so it would take many other tortures to wrest from men the secret underlying their unafraidness of death.
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Jean Baudrillard (Cool Memories V: 2000 - 2004)
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The whole gestural system of work was also obscene, in sharp contrast to the miniaturized and abstract gestural system of control to which it has now been reduced. The world of the objects of old seems like a theatre of cruelty and instinctual drives in comparison with the formal neutrality and prophylactic 'whiteness' of our perfect functional objects. Thus the handle of the flatiron gradually diminishes as it undergoes 'contouring' - the term is typical in its superficiality and abstractness; increasingly it suggests the very absence of gesture, and carried to its logical extreme this handle will no longer be manual - merely manipulable. At that point, the perfecting of the form will have relegated man to a pure contemplation of his power.
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Jean Baudrillard (The System of Objects)
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The desert is a natural extension of the inner silence of the body. If humanity’s language, technology, and buildings are an extension of its constructive faculties, the desert alone is an extension of its capacity for absence, the ideal schema of humanity’s disappearance. When you come out of the Mojave, writes Banham, it is difficult to focus less than fifteen miles ahead of you. Your eye can no longer rest on objects that are near. It can nolonger properly settle on things, and all the human or natural constructions that intercept your gaze seem irksome obstacles which merely corrupt the perfect reach of your vision. When you emerge from the desert, your eyes go on trying to create emptiness all around; in every inhabited area, every landscape they see desert beneath, like a watermark. It takes a long time to get back to a normal vision of things and you never succeed completely. Take this substance from my sight! . . . But the desert is more than merely a space from which all substance has been removed. Just as silence is not what remains when all noise has been suppressed. There is no need to close your eyes to hear it. For it is also the silence of time.
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Baudrillard, Jean
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What we seek in travel is neither discovery nor trade but rather a gentle deterritorialization: we want to be taken over by the journey - in other words, by absence. As our metal vectors transcend meridians, oceans and poles, absence takes on a fleshy quality. The clandestineness of the depths of private life gives way to annihilation by longitude and latitude. But in the end the body tires of not knowing where it is, even if the mind finds this absence exalting, as if it were a quality proper to itself. Perhaps, after all, what we seek in others is the same gentle deterritorialization that we seek in travel. Instead of one's own desire, instead of discovery, we are tempted by exile in the desire of the other, or by the desire of the other as an ocean to cross. The looks and gestures of lovers already have the distance of exile about them; the language of lovers is an expatriation in words that are afraid to signify; and the bodies of lovers are a tender hologram to eye and hand, offering no resistance and hence susceptible of being crisscrossed, like airspace, by desire. We move around with circumspection on a mental planet of circumvolutions, and from our excesses and passions we bring back the same transparent memories as we do from our travels.
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Jean Baudrillard