Audience Motivation Quotes

LAW 25 Re-Create Yourself Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you. Incorporate dramatic devices into your public gestures and actions – your power will be enhanced and your character will seem larger than life.

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

There is too much negativity in the world. Do your best to make sure you aren't contributing to it.

5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself

Tweet others the way you want to be tweeted.

If you don't pick your audience, you're lost because you're not really talking to anybody.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

Don't promote negativity online and expect people to treat you with positivity in person.

If you are in a position where you can reach people, then use your platform to stand up for a cause. HINT: social media is a platform.

Audience can live without a movie but a movie cannot live without an audience.

Where do they go, these dreams of mine? Do they live? Do they die? Do they fall? Do they fly?

If we all work together there is no telling how we can change the world through the impact of promoting positivity online.

Say something worthwhile and people will listen.

Be positive. Stay happy and don't let the negativity of the world get you down.

The greatest happiness is a quiet kind. It’s the tender understanding that we’re living in a very strange place full of strange creatures. And there’s quite a bit of wonder in that.

To empathize with someone means to care about and understand him. That’s why the trick to keeping the audience’s interest in a character, even when the character is not likable or is taking immoral actions, is to show the audience the hero’s motive.

Intelligence is the ability to solve a problem, to decipher a riddle, to master a set of facts. Judgment is the ability to orbit a problem or a set of facts and see it as it might be seen through other eyes, by observers with different biases, motives, and backgrounds. It is also the ability to take a set of facts and move it in place and time—perhaps to a hearing room or a courtroom, months or years in the future—or to the newsroom of a major publication or the boardroom of a competitor. Intelligence is the ability to collect and report what the documents and witnesses say; judgment is the ability to say what those same facts mean and what effect they will have on other audiences.

Violence can read like poetry. You just have to describe the act as if you’re in love with the way your characters bleed.

Life made me an actor from birth. The world, darling, is not my stage but my audience.

Think before you click. If people do not know you personally and if they cannot see you as you type, what you post online can be taken out of context if you are not careful in the way your message is delivered.

A single prop that does not look real to an audience can louse you up. The same is true of the smallest flaw in setting up the motivation in a story line.

Psychological motivation is the desire to change relations between two points, and so psychology is the study of equations with two unbound variables. ("America: Three Audiences")

At the end of the day, we all live in this world together and to practice bringing peace onto Twitter is a huge step into bringing peace into our world.

All around us is a nothing that stretches on for infinity. We humans can barely comprehend that. If we comprehend it we are rarely pleased.

I keep dying and hoping you notice me. But you’re too busy living.

The world needs more love and Twitter just figured out a way to send 'hearts all over the world'.

It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.

Most writers who are beginners, if they are honest with themselves, will admit that they are praying for a readership as they begin to write. But it should be the quality of the craft not the audience, that should be the greatest motivating factor. For me, at least, I can declare that when I wrote THINGS FALL APART I couldn't have told anyone the day before it was accepted for publication that anybody was going to read it. There was no guarantee; nobody ever said to me, Go and write this, we will publish it and we will read it; it was just there. But my brother-in-law who was not a particularly voracious reader, told me that he read the novel through the night and it gave him a terrible headache the next morning. And I took that as an encouraging endorsement! The triumph of the written word is often attained when the writer achieves union and trust with the reader, who then becomes ready to be drawn deep into unfamiliar territory, walking in borrowed literary shoes so to speak, toward a deeper understanding of self or society, or of foreign peoples, cultures and situations.

I wish I could run into the world’s arms. Linger within the spaces between nothing. I wish I could filter out of existence. To live quietly without dying. I wish I could be cherished by life itself. To speak and sing volumes without lying to myself.

But if lifestyle ads work by the third-person effect, then there will be some products for which it makes good business sense to target a wider audience, one that includes both buyers and non-buyers.32 One reason to target non-buyers is to create envy. As Miller argues, this is the case for many luxury products. “Most BMW ads,” he says, “are not really aimed so much at potential BMW buyers as they are at potential BMW coveters.”33 When BMW advertises during popular TV shows or in mass-circulation magazines, only a small fraction of the audience can actually afford a BMW. But the goal is to reinforce for non-buyers the idea that BMW is a luxury brand.

Twitter is a vessel that we can use to share #positivity to others through our timeline one tweet at a time.

I don't imagine book elitists as my audience when writing. I dream about teachers, morticians and garbage men instead.

Deliver your message with simplicity and see how powerful impact it has on the audience.

In the action step, your goal is to motivate your audience towards a specific action.

You are as the sun; the world is your stage; even without an audience, shine.

Birds keep singing beautiful songs, even if they have no audience.

Being around wrong crowd or people. They will make you feel like a bad person and they will say you are a bad person.

Stop running side races and wonder why the finish line doesn’t have anyone at the end of it clapping for you.

Lincoln learned to summon the passions, but he never addressed his audience as sweethearts.

If you sing to one person as if you’re singing to a million, you will soon have an audience of a million.

Your house is made by its own needs. Those others are made by the need to impress. The determining motive of your house is in the house. The determining motive of the other is in the audience.

We certainly strive for reality in terms of asking our audience to believe the motivations, reactions, and behavior of our characters, but do I know when Veronica has time to do her homework? Not really.

My audience listened, mouths agape, as I reeled my story before them. Their imaginations had been good, but mine was better. They had been amusing themselves, but I was motivated by the desire to escape.

The safest way to be in business today and the way to gain as much control over your business as possible, is to have a business model of multiples where you can reach a multiple of audiences in multiple ways.

The people are like an audience watching a drama. They have characters whose sides they chose even before the start of the show, but they know little or nothing about the people behind the stage―the manipulators.

He spoke of how viewers of his films should not assume they understood everything about the characters. As members of an audience we should never feel ourselves wiser than they; we do not have more knowledge than the characters have about themselves. We should not feel assured or certain about their motives, or look down on them. I believe this. I recognize this as a first principle of art, although I have the suspicion that many would not.

Did I love her? No. I obsessed over her completely. And thank heavens I was obsessed. Obsession, infatuation, is something short-lived. A sweet fever dream that leaves you exhausted from the high. Love is perpetual. Love is an entire world compared to that other form of mania people mistake love for. If love is loving the reality of a person, obsession is idealising the fantasy of another. Did I love her? No. Never. But I was utterly obsessed.

Audience of angels descend in the ambiance reciting praises in your glory, when you wear your dance shoes, when you arrive at the stage and with every step you take beneath your feet heaven moves. That is the power of dance.

You can't stumble into an adventure. An artist must dance, not walk, in order to inspire their audience. This patient audience who has witnessed all that you've ever performed. So don't be shy. Just dance. Set this scene into motion.

For Eric, Columbine was a performance. Homicidal art. He actually referred to his audience in his journal: “the majority of the audience wont even understand my motives,” he complained. He scripted Columbine as made-for-TV murder, and his chief concern was that we would be too stupid to see the point. Fear was Eric’s ultimate weapon. He wanted to maximize the terror. He didn’t want kids to fear isolated events like a sporting event or a dance; he wanted them to fear their daily lives. It worked. Parents across the country were afraid to send their kids to school. Eric didn’t have the political agenda of a terrorist, but he had adopted terrorist tactics. Sociology professor Mark Juergensmeyer identified the central characteristic of terrorism as “performance violence.” Terrorists design events “to be spectacular in their viciousness and awesome in their destructive power. Such instances of exaggerated violence are constructed events: they are mind-numbing, mesmerizing theater.” The audience—for Timothy McVeigh, Eric Harris, or the Palestine Liberation Organization—was always miles away, watching on TV. Terrorists rarely settle for just shooting; that limits the damage to individuals. They prefer to blow up things—buildings, usually, and the smart ones choose carefully. “During that brief dramatic moment when a terrorist act levels a building or damages some entity that a society regards as central to its existence, the perpetrators of the act assert that they—and not the secular government—have ultimate control over that entity and its centrality,” Juergensmeyer wrote. He pointed out that during the same day as the first attack on the World Trade Center, in 1993, a deadlier attack was leveled against a coffee shop in Cairo. The attacks were presumably coordinated by the same group. The body count was worse in Egypt, yet the explosion was barely reported outside that country. “A coffeehouse is not the World Trade Center,” he explained. Most terrorists target symbols of the system they abhor—generally, iconic government buildings. Eric followed the same logic. He understood that the cornerstone of his plan was the explosives. When all his bombs fizzled, everything about his attack was misread. He didn’t just fail to top Timothy McVeigh’s record—he wasn’t even recognized for trying. He was never categorized with his peer group. We lumped him in with the pathetic loners who shot people.

Because let’s be honest: The fascination with “true crime” is actually fascination with what writers and philosophers call the human condition. We all want to know and understand the basis of human behavior and motivation, why we do the things we do. And with crime, we are seeing the human condition writ large and at the extremes, both for the perpetrator and for the victim. In a very real sense, the television audience was after the same thing I was: a wider and deeper understanding of the criminal mind.

Conspiracy theories have long been used to maintain power: the Soviet leadership saw capitalist and counter-revolutionary conspiracies everywhere; the Nazis, Jewish ones. But those conspiracies were ultimately there to buttress an ideology, whether class warfare for Communists or race for Nazis. With today’s regimes, which struggle to formulate a single ideology – indeed, which can’t if they want to maintain power by sending different messages to different people – the idea that one lives in a world full of conspiracies becomes the world view itself. Conspiracy does not support the ideology; it replaces it. In Russia this is captured in the catchphrase of the country’s most important current affairs presenter: ‘A coincidence? I don’t think so!’ says Dmitry Kiselev as he twirls between tall tales that dip into history, literature, oil prices and colour revolutions, which all return to the theme of how the world has it in for Russia. And as a world view it grants those who subscribe to it certain pleasures: if all the world is a conspiracy, then your own failures are no longer all your fault. The fact that you achieved less than you hoped for, that your life is a mess – it’s all the fault of the conspiracy. More importantly, conspiracy is a way to maintain control. In a world where even the most authoritarian regimes struggle to impose censorship, one has to surround audiences with so much cynicism about anybody’s motives, persuade them that behind every seemingly benign motivation is a nefarious, if impossible-to-prove, plot, that they lose faith in the possibility of an alternative, a tactic a renowned Russian media analyst called Vasily Gatov calls ‘white jamming’. And the end effect of this endless pile-up of conspiracies is that you, the little guy, can never change anything. For if you are living in a world where shadowy forces control everything, then what possible chance do you have of turning it around? In this murk it becomes best to rely on a strong hand to guide you. ‘Trump is our last chance to save America,’ is the message of his media hounds. Only Putin can ‘raise Russia from its knees’. ‘The problem we are facing today is less oppression, more lack of identity, apathy, division, no trust,’ sighs Srdja. ‘There are more tools to change things than before, but there’s less will to do so.

Without any music, I started to dance. I wanted the music to be inside me, or at least for it to appear that way. I imagined myself the lead with an audience here to see me perform in a famous ballet. In my fantasy, there was no panic attack. I was free to dance. Free to be me.

Lyndon Johnson knew how to make the most of such enthusiasm and how to play on it and intensify it. He wanted his audience to become involved. He wanted their hands up in the air. And having been a schoolteacher he knew how to get their hands up. He began, in his speeches, to ask questions.

As children, we tolerate working conditions that we'd find intolerable as adults: the constant exposure of our attainment to a hostile audience; the motivation by threat instead of encouragement (and big threats, too: if you don't do this, you'll ruin your whole future life . . .); the social world in which you're mocked and teased, your most embarrassing desires exposed, your new-formed body held up for the kind of scrutiny that would destroy an adult. Often, during childhood, this comes with physical threats, too—being pushed and shoved on the playground, punched and kicked. The eternal menace that something more savage is waiting around the corner on your way home. Imagine how that would feel to you as an adult: that perpetual threat to your bodily integrity and your mental wellbeing. We would never stand for it, but we did as children because it was expected of us and we didn't know any better.

The NBC University Theater combined superb drama with college credit. Its productions were fully the equal of any commercial radio series and better than most, though it got stuck with the “education” stigma early in its run and never attained much more than its targeted academically motivated audience.

Advertisers must spend more per person to advertise on popular TV shows relative to less popular shows, and those selling social products are willing to pay this premium to reach larger contiguous audiences. Taken to the extreme during major TV events like the Super Bowl, the majority of ads are selling social goods.31

Yes, it is true that one generally needs to speak to the members of the key audience for a product or service. But as we are not trying to plumb an individual psyche for psychological motivation, but are rather trying to elucidate the relevant symbolic cultural meanings and practices, information garnered from those who do not like something is also relevant to understanding the cultural picture. In fact, contestation between points of view and meanings is a crucial aspect of the social dynamic. These nodal points of disagreement and different points of view can be precisely the most intriguing domains of cultural movement and thus new opportunities.

And one final point—we never really know where the next great scientific discovery will come from, nor who will make it. Opening up the thrill and wonder of scientific discovery, creating innovative and accessible ways to reach out to the widest young audience possible, greatly increases the chances of finding and inspiring the new Einstein. Wherever she might be. So remember to look up at the stars and not down at your feet. Try to make sense of what you see and wonder about what makes the universe exist. Be curious. And however difficult life may seem, there is always something you can do and succeed at. It matters that you don’t just give up. Unleash your imagination. Shape the future

When speakers make eye contact with an audience, they will be perceived as being more prepared, more competent, confident, and trustworthy. Eye contact helps to relax the speaker and reminds them that their audience is made up of separate individuals who perceive things differently. Audience response is clearly seen in the expressions of their eyes.

Oppie told his audience that he was not going to argue with the president’s motives and aims—but “we are 140 million people, and there are two billion people living on earth.” However confident Americans might be that their views and ideas will prevail, the absolute “denial of the views and ideas of other people, cannot be the basis of any kind of agreement.

I'm so proud of myself for all the battles I've secretly overcome. I'm grateful for all the people that left to make room for genuine connections. I'm grateful for all the opportunities that ended so I could stretch into new roles. I'm grateful that I've learned to clap for my success without an audience. Most importantly I'm grateful for the opportunity to experience God as Love. I'm just grateful. #devinepressure

Political motivations, though rare, occasionally did raise their heads, more so since 2016, and it brought out the worst in people. Black was white, and patriotism was treachery. Some had the gift of coloring the truth just enough to make it look like a lie, and to carefully prune a lie until it passed the smell test and became accepted truth, not just to the intended audience, but also eventually to the liar himself.

There is at least one more important violation of expectation that is engendered by twelve-tone music. Recall that people are motivated to attend concerts because of the sweet anticipation of enjoyment. Most listeners have learned to expect music to evoke a state of pleasure. Apart from the failure to predict musical events, unsuspecting listeners who attend a concert of twelve-tone music may also feel betrayed by the fact that the music fails to evoke much pleasure. Their imaginative anticipation of musical enjoyment will lead to disappointment. No wonder audiences were so disturbed by Schoenberg's music.

language in other words which submits to its audience, rather than instructing, informing, moving, challenging and even entertaining them, is no longer a language which can carry the freight the Bible requires. It has, in short, lost all authority. The language of the King James Bible is the language of Hatfield, of patriarchy, of an instructed order, of richness as a form of beauty, of authority as a form of good; the New English Bible is motivated by the opposite, an anxiety not to bore or intimidate. It is driven, in other words, by the desire to please and, in that way, is a form of language which has died.

The beauty of theatre was that it was a moving, changing art form—only those who watch the same performance night in after night out see the real naturalistic drama at work—the small changes, adjustments, changes in articulation or intonation, the addition of a cough or hiccup, a longer pause rife with more (or less) meaning, the character’s movement across the stage a step slower, a step closer to the audience, the change of a word here and there, an overall change in mood and tone, the actors becoming (or not) the characters more fully, blending in with them, losing themselves in the lines, in the characterizations, in a drama that is simultaneously unfolding and becoming more and more verisimilitudinous as time marches on. This is the real narrative—while the character changes on stage in an instant, the play changes slowly, unnoticeably (unnoticeable to those closest to it perhaps), like the face of a man in his thirties, like his beliefs about life, his motives, all slowly as if duplicating itself day by day, filling itself and becoming more and more itself, the rehearsal of Self, the dress rehearsal of Self, the performance of Self, the extended performance of Self, the encore…—it appears to be the same show, played over and over again with the same details to different crowds, and yet something happens. Something changes. It is not the same show.

I have a small mind, but big goals. I have a small heart, but big ambitions. I have a small soul, but big dreams. I have small eyes, but a big vision. I have small ears, but big understanding. I have small hands, but big reach. I have a small tongue, but a big opinion. I have a small nose, but a big sense. I have a small mouth, but a big lecture. I have a small message, but a big audience. I have a small title, but a big education. I have a small purse, but a big gift. I have a small lesson, but a big classroom. I have a small resume, but a big accomplishment. I have a small company, but a big project. I have a small budget, but a big profit. I have a small team, but a big success. I have a small reputation, but a big destiny.

When I was growing up it was still acceptable—not to me but in social terms—to say that one was not interested in science and did not see the point in bothering with it. This is no longer the case. Let me be clear. I am not promoting the idea that all young people should grow up to be scientists. I do not see that as an ideal situation, as the world needs people with a wide variety of skills. But I am advocating that all young people should be familiar with and confident around scientific subjects, whatever they choose to do. They need to be scientifically literate, and inspired to engage with developments in science and technology in order to learn more. A world where only a tiny super-elite are capable of understanding advanced science and technology and its applications would be, to my mind, a dangerous and limited one. I seriously doubt whether long-range beneficial projects such as cleaning up the oceans or curing diseases in the developing world would be given priority. Worse, we could find that technology is used against us and that we might have no power to stop it. I don’t believe in boundaries, either for what we can do in our personal lives or for what life and intelligence can accomplish in our universe. We stand at a threshold of important discoveries in all areas of science. Without doubt, our world will change enormously in the next fifty years. We will find out what happened at the Big Bang. We will come to understand how life began on Earth. We may even discover whether life exists elsewhere in the universe. While the chances of communicating with an intelligent extra-terrestrial species may be slim, the importance of such a discovery means we must not give up trying. We will continue to explore our cosmic habitat, sending robots and humans into space. We cannot continue to look inwards at ourselves on a small and increasingly polluted and overcrowded planet. Through scientific endeavour and technological innovation, we must look outwards to the wider universe, while also striving to fix the problems on Earth. And I am optimistic that we will ultimately create viable habitats for the human race on other planets. We will transcend the Earth and learn to exist in space. This is not the end of the story, but just the beginning of what I hope will be billions of years of life flourishing in the cosmos. And one final point—we never really know where the next great scientific discovery will come from, nor who will make it. Opening up the thrill and wonder of scientific discovery, creating innovative and accessible ways to reach out to the widest young audience possible, greatly increases the chances of finding and inspiring the new Einstein. Wherever she might be. So remember to look up at the stars and not down at your feet. Try to make sense of what you see and wonder about what makes the universe exist. Be curious. And however difficult life may seem, there is always something you can do and succeed at. It matters that you don’t just give up. Unleash your imagination. Shape the future.

Patriotism comes from the same Latin word as father. Blind patriotism is collective transference. In it the state becomes a parent and we citizens submit our loyalty to ensure its protection. We may have been encouraged to make that bargain from our public school education, our family home, religion, or culture in general. We associate safety with obedience to authority, for example, going along with government policies. We then make duty, as it is defined by the nation, our unquestioned course. Our motivation is usually not love of country but fear of being without a country that will defend us and our property. Connection is all-important to us; excommunication is the equivalent of death, the finality we can’t dispute. Healthy adult loyalty is a virtue that does not become blind obedience for fear of losing connection, nor total devotion so that we lose our boundaries. Our civil obedience can be so firm that it may take precedence over our concern for those we love, even our children. Here is an example: A young mother is told by the doctor that her toddler is allergic to peanuts and peanut oil. She lets the school know of her son’s allergy when he goes to kindergarten. Throughout his childhood, she is vigilant and makes sure he is safe from peanuts in any form. Eighteen years later, there is a war and he is drafted. The same mother, who was so scrupulously careful about her child’s safety, now waves goodbye to him with a tear but without protest. Mother’s own training in public school and throughout her life has made her believe that her son’s life is expendable whether or not the war in question is just. “Patriotism” is so deeply ingrained in her that she does not even imagine an alternative, even when her son’s life is at stake. It is of course also true that, biologically, parents are ready to let children go just as the state is ready to draft them. What a cunning synchronic-ity. In addition, old men who decide on war take advantage of the timing too. The warrior archetype is lively in eighteen-year-olds, who are willing to fight. Those in their mid-thirties, whose archetype is being a householder and making a mark in their chosen field, will not show an interest in battlefields of blood. The chiefs count on the fact that young braves will take the warrior myth literally rather than as a metaphor for interior battles. They will be willing to put their lives on the line to live out the collective myth of societies that have not found the path of nonviolence. Our collective nature thus seems geared to making war a workable enterprise. In some people, peacemaking is the archetype most in evidence. Nature seems to have made that population smaller, unfortunately. Our culture has trained us to endure and tolerate, not to protest and rebel. Every cell of our bodies learned that lesson. It may not be virtue; it may be fear. We may believe that showing anger is dangerous, because it opposes the authority we are obliged to appease and placate if we are to survive. This explains why we so admire someone who dares to say no and to stand up or even to die for what he believes. That person did not fall prey to the collective seduction. Watching Jeopardy on television, I notice that the audience applauds with special force when a contestant risks everything on a double-jeopardy question. The healthy part of us ardently admires daring. In our positive shadow, our admiration reflects our own disavowed or hidden potential. We, too, have it in us to dare. We can stand up for our truth, putting every comfort on the line, if only we can calm our long-scared ego and open to the part of us that wants to live free. Joseph Campbell says encouragingly, “The part of us that wants to become is fearless.” Religion and Transference Transference is not simply horizontal, from person to person, but vertical from person to a higher power, usually personified as God. When

Because we don't know, do we? Everyone knows . . . How what happens the way it does? What underlies the anarchy of the train of events, the uncertainties, the mishaps, the disunity, the shocking irregularities that define human affairs? Nobody knows, Professor Roux. "Everyone knows" is the invocation of the cliche and the beginning of the banalization of experience, and it's the solemnity and the sense of authority that people have in voicing the cliché that's so insufferable. What we know is that, in an unclichéd way, nobody knows anything. You can't know anything. The things you know you don't know. Intention? Motive? Consequence? Meaning? All that we don't know is astonishing. Even more astonishing is what passes for knowing. As the audience filed back in, I began, cartoonishly, to envisage the fatal malady that, without anyone's recognizing it, was working away inside us, within each and every one of us: to visualize the blood vessels occluding under the baseball caps, the malignancies growing beneath the permed white hair, the organs misfiring, atrophying, shutting down, the hundreds of billions of murderous cells surreptitiously marching this entire audience toward the improbable disaster ahead. I couldn't stop myself. The stupendous decimation that is death sweeping us all away. Orchestra, audience, conductor, technicians, swallows, wrens—think of the numbers for Tanglewood alone just between now and the year 4000. Then multiply that times everything. The ceaseless perishing. What an idea! What maniac conceived it? And yet what a lovely day it is today, a gift of a day, a perfect day lacking nothing in a Massachusetts vacation spot that is itself as harmless and pretty as any on earth.

Good leaders constantly worry about their limited ability to see. To rise above those limitations, good leaders exercise judgment, which is a different thing from intelligence. Intelligence is the ability to solve a problem, to decipher a riddle, to master a set of facts. Judgment is the ability to orbit a problem or a set of facts and see it as it might be seen through other eyes, by observers with different biases, motives, and backgrounds. It is also the ability to take a set of facts and move it in place and time—perhaps to a hearing room or a courtroom, months or years in the future—or to the newsroom of a major publication or the boardroom of a competitor. Intelligence is the ability to collect and report what the documents and witnesses say; judgment is the ability to say what those same facts mean and what effect they will have on other audiences.

Peer into any corner of current American life, and you’ll find the positive-thinking outlook. From the mass-media ministries of evangelists such as Joel Osteen, Creflo Dollar, and T.D. Jakes to the millions-strong audiences of Oprah, Dr. Phil, and Mehmet Oz, from the motivational bestsellers and seminars of the self-help movement to myriad twelve-step programs and support groups, from the rise of positive psychology, mind-body therapies, and stress-reduction programs to the self-affirmative posters and pamphlets found on walls and racks in churches, human-resources offices, medical suites, and corporate corridors, this one idea—to think positively—is metaphysics morphed into mass belief. It is the ever-present, every-man-and-woman wisdom of our time. It forms the foundation of business motivation, self-help, and therapeutic spirituality, including within the world of evangelism. Its influence has remade American religion from being a salvational force to also being a healing one.

Sometimes Frankl’s ideas are inspirational, as when he explains how dying patients and quadriplegics come to terms with their fate. Others are aspirational, as when he asserts that a person finds meaning by “striving and struggling for a worthwhile goal, a freely chosen task.” He shows how existential frustration provoked and motivated an unhappy diplomat to seek a new, more satisfying career. Frankl also uses moral exhortation, however, to call attention to “the gap between what one is and what one should become” and the idea that “man is responsible and must actualize the potential meaning of his life.” He sees freedom and responsibility as two sides of the same coin. When he spoke to American audiences, Frankl was fond of saying, “I recommend that the Statue of Liberty on the East Coast be supplemented by a Statue of Responsibility on the West Coast.” To achieve personal meaning, he says, one must transcend subjective pleasures by doing something that “points, and is directed, to something, or someone, other than oneself … by giving himself to a cause to serve or another person to love.

As Frances had learned to do in times of uncertainty, she created a project over which she had total control and began writing a book “Dedicated to the memory of Irving Thalberg as a tribute to his vision and genius.” How to Write and Sell Film Stories was written for “serious students of film technique.” She filled the straightforward textbook with anecdotes from her films and others’ to convey the lessons on the development of plot, motivation, and characters she had learned with Thalberg. She had come to believe that because of increased censorship and the limited number of adaptable plays and novels, “eighty percent of the motion pictures produced will be soon be stories written exclusively for the screen” and the time was right for a book on original screenplays. The audience for the book was immediate; universities ordered copies before it was published and it quickly went into several printings. The book led to her taking on an advice column on screen writing for Cinema Progress, a serious educational film magazine published by the American Institute of Cinematography based at the University of Southern California. She opened her house to roundtable discussions with students and sponsored a scenario contest with the winners serving as studio “apprentices.

The modern world had lost the thing which informs every act and gesture of Hatfield, of the King James Bible, and of that incomparable age: a sense of encompassing richness which stretches unbroken from the divine to the sculptural, from theology to cushions, from a sense of the beauty of the created world to the extraordinary capabilities of language to embody it. This is about more than mere sonority or the beeswaxed heritage-appeal of antique vocabulary and grammar. The flattening of language is a flattening of meaning. Language which is not taut with a sense of its own significance, which is apologetic in its desire to be acceptable to a modern consciousness, language in other words which submits to its audience, rather than instructing, informing, moving, challenging and even entertaining them, is no longer a language which can carry the freight the Bible requires. It has, in short, lost all authority. The language of the King James Bible is the language of Hatfield, of patriarchy, of an instructed order, of richness as a form of beauty, of authority as a form of good; the New English Bible is motivated by the opposite, an anxiety not to bore or intimidate. It is driven, in other words, by the desire to please and, in that way, is a form of language which has died.

This book festival...grew to attract thousands of visitors every year. Now they felt like they needed a new purpose. The festival’s continuing existence felt assured. What was it for? What could it do? How could it make itself count? The festival’s leadership reached out to me for advice on these questions. What kind of purpose could be their next great animating force? Someone had the idea that the festival’s purpose could be about stitching together the community. Books were, of course, the medium. But couldn’t an ambitious festival set itself the challenge of making the city more connected? Couldn’t it help turn strong readers into good citizens? That seemed to me a promising direction—a specific, unique, disputable lodestar for a book festival that could guide its construction...We began to brainstorm. I proposed an idea: Instead of starting each session with the books and authors themselves, why not kick things off with a two-minute exercise in which audience members can meaningfully, if briefly, connect with one another? The host could ask three city- or book-related questions, and then ask each member of the audience to turn to a stranger to discuss one of them. What brought you to this city—whether birth or circumstance? What is a book that really affected you as a child? What do you think would make us a better city? Starting a session with these questions would help the audience become aware of one another. It would also break the norm of not speaking to a stranger, and perhaps encourage this kind of behavior to continue as people left the session. And it would activate a group identity—the city’s book lovers—that, in the absence of such questions, tends to stay dormant. As soon as this idea was mentioned, someone in the group sounded a worry. “But I wouldn’t want to take away time from the authors,” the person said. There it was—the real, if unspoken, purpose rousing from its slumber and insisting on its continued primacy. Everyone liked the idea of “book festival as community glue” in theory. But at the first sign of needing to compromise on another thing in order to honor this new something, alarm bells rang. The group wasn’t ready to make the purpose of the book festival the stitching of community if it meant changing the structure of the sessions, or taking time away from something else. Their purpose, whether or not they admitted it, was the promotion of books and reading and the honoring of authors. It bothered them to make an author wait two minutes for citizens to bond. The book festival was doing what many of us do: shaping a gathering according to various unstated motivations, and making half-hearted gestures toward loftier goals.

Poor Superman is about a married man who, much to his own surprise, enters into a passionate love affair—with another man. The experimental theatre which hosted the play here is a small place, and we happened to wind up sitting in the front row. Practically on the stage. The actors were often within a few feet of us. So, during the big love scene, when the two male leads start passionately stroking and kissing each other’s stark naked bodies... and doing this so close to me that I could have touched them both with only a little effort... I sat there in mute panic, thinking, “Please don’t either of you fellows get an erection. Just don’t. Should I look away? Should I close my eyes? Should I just keep watching as if I’m not obsessing about your genitals? Aren’t you done kissing and touching yet? Because if this goes on any longer, one of you could have an involuntary reaction, if you get my drift! And I am a total stranger sitting within four damn feet of you, in case you hadn’t NOTICED!” Though my seat wasn’t as dark as usual, the writing lesson was very memorable: Don’t ever pull your reader out of the frame. Bad research. Anachronistic writing. Self-serving polemics and lectures barely disguised as narrative. Incongruity and lack of continuity. Weak characterization, leaden pacing, lack of motivation, stiff dialogue, lazy plotting... There are a thousand ways for novelist to wind up naked onstage while an appalled audience obsesses about her exposed genitals at a critical moment.

My dear readers, I find myself perplexed by the phantoms that now inhabit our veins and perpetually whisper in our ears. These specters are always watching, their formless eyes casting judgement upon our every thought and action. They stalk us behind screens and within circuits, gathering each tidbit we release into the ether to build their ever-growing profiles of our souls. Through these ghastly portals, our lives have become performance. Each waking moment an opportunity to curate our images and broadcast our cleverness. Nuance has fled in favor of hashtag and like, while meaning has been diced into 280 characters or less. Substance is sacrificed at the altar of shareability, as we optimize each motive and emotion to become more digestible digital content. Authenticity now lives only in offline obscurity, while our online avatars march on endlessly, seeking validation through numbers rather than depth. What secrets remain unshared on these platforms of glass? What mysteries stay concealed behind profiles and pose? Have we traded intimacy for influence, and true understanding for audience engagement? I fear these shadow networks breed narcissism and foster loneliness, masked as connection. That the sum of a life’s joys and sorrows can now be reduced to a reel of carefully selected snippets says little of the richness that once was. So follow the phantoms that stalk you if you will, but do not forget that which still breathes beneath the screens. There you will find humanity, flawed but whole, beautiful in its imperfection and trajectory undefined by likes or loves. The lanterns may flicker and fade, but the darkness that remains has always held truth. Look deeper than the glow, and know that which can never be shared or measured, only felt. In mystery, Your friend, Edgar Allan Poe (Poe talking about social media)

forgot about my huge goal. I focused on what I could control: what I did every day. After a little experimentation and a lot of thought, I settled on a process. Because the Internet never sleeps, here’s what I did every day: Write a new post. Without fail. No excuses. Build relationships. I contacted three people who tweeted my posts that day, choosing the three who seemed most influential, the most noteworthy, the most “something” (even if that “something” was just “thoughtful comment”). Then I sent an e-mail—not a tweet—and said thanks. My goal was to make a genuine connection. Build my network. I contacted one person who might be a great source for a future post. I aimed high: CEOs, founders, entrepreneur-celebrities . . . people with instant credibility and engaged followings. Many didn’t respond. But some did. And some have become friends and appear in this book. Add three more items to my “list of great headlines.” Headlines make or break posts: A great post with a terrible headline will not get read. So I worked hard to learn what worked for other people—and to adapt their techniques for my own use. Evaluate recent results. I looked at page views. I looked at shares and likes and tweets. I tried to figure out what readers responded to, what readers cared about. Writing for a big audience has little to do with pleasing yourself and everything to do with pleasing an audience, and the only way to know what worked was to know the audience. Ignore my editor. I liked my editor. But I didn’t want her input because she knew only what worked for columnists who were read by a maximum of 300,000 people each month. My goal was to triple that, which meant I needed to do things differently. We occasionally disagreed, and early on I lost some of those battles. Once my numbers started to climb, I won a lot more often, until eventually I was able to do my own thing. Sounds simple, right? In a way it was, because I followed a self-reinforcing process:

The universal survey of life as a whole, an advantage which man has over the animal through his faculty of reason, is also comparable to a geometrical, colourless, abstract, reduced plan of his way of life. He is therefore related to the animal as the navigator, who by means of chart, compass, and quadrant knows accurately at any moment his course and position on the sea, is related to the uneducated crew who see only the waves and skies. It is therefore worth noting, and indeed wonderful to see, how man, besides his life in the concrete, always lives a second life in the abstract. In the former he is abandoned to all the storms of reality and to the influence of the present; he must struggle, suffer, and die like the animal. But his life in the abstract, as it stands before his rational consciousness, is the calm reflection of his life in the concrete, and of the world in which he lives; it is precisely that reduced chart or plan previously mentioned. Here in the sphere of calm deliberation, what previously possessed him completely and moved him intensely appears to him cold, colourless, and, for the moment, foreign and strange; he is a mere spectator and observer. In respect of this withdrawal into reflection, he is like an actor who has played his part in one scene, and takes his place in the audience until he must appear again. In the audience he quietly looks on at whatever may happen, even though it be the preparation of his own death (in the play); but then he again goes on the stage, and acts and suffers as he must. From this double life proceeds that composure in man, so very different from the thoughtlessness of the animal. According to previous reflection, to a mind made up, or to a recognized necessity, a man with such composure suffers or carries out in cold blood what is of the greatest, and often most terrible, importance to him, such as suicide, execution, duels, hazardous enterprises of every kind fraught with danger to life, and generally things against which his whole animal nature rebels. We then see to what extent reason is master of the animal nature, and we exclaim to the strong: ferreum certe tibi cor! (Truly hast thou a heart of iron!) [Iliad, xxiv, 521.] Here it can really be said that the faculty of reason manifests itself practically, and thus practical reason shows itself, wherever action is guided by reason, where motives are abstract concepts, wherever the determining factors are not individual representations of perception, or the impression of the moment which guides the animal.

A fierce battle was taking place at Tobruk, and nothing thrilled him more than spirited warfare and the prospect of military glory. He stayed up until three-thirty, in high spirits, “laughing, chaffing and alternating business with conversation,” wrote Colville. One by one his official guests, including Anthony Eden, gave up and went to bed. Churchill, however, continued to hold forth, his audience reduced to only Colville and Mary’s potential suitor, Eric Duncannon. Mary by this point had retired to the Prison Room, aware that the next day held the potential to change her life forever. — IN BERLIN, MEANWHILE, HITLER and Propaganda Minister Joseph Goebbels joked about a newly published English biography of Churchill that revealed many of his idiosyncrasies, including his penchant for wearing pink silk underwear, working in the bathtub, and drinking throughout the day. “He dictates messages in the bath or in his underpants; a startling image which the Führer finds hugely amusing,” Goebbels wrote in his diary on Saturday. “He sees the English Empire as slowly disintegrating. Not much will be salvageable.” — ON SUNDAY MORNING, a low-grade anxiety colored the Cromwellian reaches of Chequers. Today, it seemed, would be the day Eric Duncannon proposed to Mary, and no one other than Mary was happy about it. Even she, however, was not wholly at ease with the idea. She was eighteen years old and had never had a romantic relationship, let alone been seriously courted. The prospect of betrothal left her feeling emotionally roiled, though it did add a certain piquancy to the day. New guests arrived: Sarah Churchill, the Prof, and Churchill’s twenty-year-old niece, Clarissa Spencer-Churchill—“looking quite beautiful,” Colville noted. She was accompanied by Captain Alan Hillgarth, a raffishly handsome novelist and self-styled adventurer now serving as naval attaché in Madrid, where he ran intelligence operations; some of these were engineered with the help of a lieutenant on his staff, Ian Fleming, who later credited Captain Hillgarth as being one of the inspirations for James Bond. “It was obvious,” Colville wrote, “that Eric was expected to make advances to Mary and that the prospect was viewed with nervous pleasure by Mary, with approbation by Moyra, with dislike by Mrs. C. and with amusement by Clarissa.” Churchill expressed little interest. After lunch, Mary and the others walked into the rose garden, while Colville showed Churchill telegrams about the situation in Iraq. The day was sunny and warm, a nice change from the recent stretch of cold. Soon, to Colville’s mystification, Eric and Clarissa set off on a long walk over the grounds by themselves, leaving Mary behind. “His motives,” Colville wrote, “were either Clarissa’s attraction, which she did not attempt to keep in the background, or else the belief that it was good policy to arouse Mary’s jealousy.” After the walk, and after Clarissa and Captain Hillgarth had left, Eric took a nap, with the apparent intention (as Colville

If you have the audience, that is good, that gives you a good motivation! If you don’t have the audience, that is good, that gives you a good motivation to try to have some!

In 1939 he left England for America, partly to escape his own public status. Six months later, after making a speech at a political meeting, he wrote to a friend: I suddenly found I could really do it, that I could make a fighting demagogic speech and have the audience roaring…. It is so exciting but so absolutely degrading; I felt just covered with dirt afterwards. He was disgusted by his early fame because he saw the mixed motives behind his image of public virtue, the gratification he felt in being idolized and admired. He felt degraded when asked to pronounce on political and moral issues about which, he reminded himself, artists had no special insight. Far from imagining that artists were superior to anyone else, he had seen in himself that artists have their own special temptations toward power and cruelty and their own special skills at masking their impulses from themselves.

What motivates some people will not motivate others, a fact that provides all the more reason to understand the needs of your particular target audience.

Often this shift occurs in reaction to apparent failings of previous generations or leadership. We see the outsider criticizing the previous leader or the church in general for a perceived arrogance and harshness and so, to win their respect or to gain a hearing—for the best possible motives of their salvation—we seek to establish ourselves as distinct from those that are disliked, and then present ourselves in such a way that the sinner is struck by our warmth, care and inclusiveness. This will almost certainly lead to growth. We will gain much positive feedback and on occasion great affirmation as the representatives of a kind of Christianity that is so much more appealing. However, the critical thing to note is that this path will always only buy short-term impact at the cost of long-term gain. Very shortly we will either have to display a very different side—in proclaiming the hard edges of a love that clearly has boundaries (to the disillusionment or greater disdain of the community, for having been conned), or we will shift our presentations so as to never disappoint our newly won audience. In doing this we will have taken the first steps on the path of compromise.

They sat with it in silence for a while. Bosch ran it all through once more and couldn't knock it down. It was only case theory but it held together. It worked, but it didn't mean that it was the way it had happened. Every case had unanswered questions and loose ends when it came to motives and actions. Bosch always though that if you started with the assumption that murder is an unreasonable action, then how could there ever be a fully reasonable explanation for it? It was that understanding that kept him from watching and being able to enjoy films and television shows about detectives. He found them unrealistic in their delivery of what the general audience wanted: all of the answers.

Via the role of therapist, individuals with a diffuse self-concept can, in a sense, be "all things to all people." Coming into contact with a wide range of personalities, they may vary how they relate to others according to the needs of the situation. Depending upon the type of the phase of treatment, the clinician may function as teacher, healer, advisor, confidant, psychic masseur, devil's advocate, audience, or teddy bear.

When you give a presentation, play the role of mentor, not the role of hero. The audience is the hero. Motivation

Speak directly to the audience, even when gesturing about things on the screen. Motivation

There is no problem with appealing to emotion in pursuit of a pragmatic end (i.e., to motivate your audience to do something)—we frequently need that tug on our heartstrings to goad us into action. The mistake arises when the appeal to emotion is used in lieu of an argument. The facts of the matter may be frightening, disgusting, enraging: but they are still the facts, regardless of how one feels.

Barry Schlenker’s self-identity theory (1982) asserts that self-presentation is an attempt to control information about your identity before real or imagined audiences—including yourself. People try to provide explanations of their own conduct; they try to construct an identity that is satisfying to themselves and that explains their behavior in a favorable light. One of the criteria of a good explanation is believability; that is, explanations must fit with existing knowledge. Schlenker argues that people are not motivated to attain cognitive consistency as an end in itself; rather, they need to provide a believable and self -beneficial account of their conduct, and consistency is a by-product of that. The need to provide explanations for your conduct results in the construction of an internally consistent view of reality.

Your house is made by its own needs. Those others are made by the need to impress. The determining motive of your house is in the house. The determining motive of the others is in the audience.

identify your employee adjectives, (2) recruit through proper advertising, (3) identify winning personalities, and (4) select your winners. Step One: Identify Your Employee Adjectives When you think of your favorite employees in the past, what comes to mind? A procedural element such as an organized workstation, neat paperwork, or promptness? No. What makes an employee memorable is her attitude and smile, the way she takes the time to make sure a customer is happy, the extra mile she goes to ensure orders are fulfilled and problems are solved. Her intrinsic qualities—her energy, sense of humor, eagerness, and contributions to the team—are the qualities you remember. Rather than relying on job descriptions that simply quantify various positions’ duties and correlating them with matching experience as a tool for identifying and hiring great employees, I use a more holistic approach. The first step in the process is selecting eight adjectives that best define the personality ideal for each job or role in your business. This is a critical step: it gives you new visions and goals for your own management objectives, new ways to measure employee success, and new ways to assess the performance of your own business. Create a “Job Candidate Profile” for every job position in your business. Each Job Candidate Profile should contain eight single- and multiple-word phrases of defining adjectives that clearly describe the perfect employee for each job position. Consider employee-to-customer personality traits, colleague-to-colleague traits, and employee-to-manager traits when making up the list. For example, an accounting manager might be described with adjectives such as “accurate,” “patient,” “detailed,” and “consistent.” A cocktail server for a nightclub or casual restaurant would likely be described with adjectives like “energetic,” “fun,” “music-loving,” “sports-loving,” “good-humored,” “sociable conversationalist,” “adventurous,” and so on. Obviously, the adjectives for front-of-house staff and back-of-house staff (normally unseen by guests) will be quite different. Below is one generic example of a Job Candidate Profile. Your lists should be tailored for your particular bar concept, audience, location, and style of business (high-end, casual, neighborhood, tourist, and so on). BARTENDER Energetic Extroverted/Conversational Very Likable (first impression) Hospitable, demonstrates a Great Service Attitude Sports Loving Cooperative, Team Player Quality Orientated Attentive, Good Listening Skills SAMPLE ADJECTIVES Amazing Ambitious Appealing Ardent Astounding Avid Awesome Buoyant Committed Courageous Creative Dazzling Dedicated Delightful Distinctive Diverse Dynamic Eager Energetic Engaging Entertaining Enthusiastic Entrepreneurial Exceptional Exciting Fervent Flexible Friendly Genuine High-Energy Imaginative Impressive Independent Ingenious Keen Lively Magnificent Motivating Outstanding Passionate Positive Proactive Remarkable Resourceful Responsive Spirited Supportive Upbeat Vibrant Warm Zealous Step Two: Recruit through Proper Advertising The next step is to develop print or online advertising copy that will attract the personalities you’ve just defined.

Here are the twenty-two steps: 1. Self-revelation, need, and desire 2. Ghost and story world 3. Weakness and need 4. Inciting event 5. Desire 6. Ally or allies 7. Opponent and/or mystery 8. Fake-ally opponent 9. First revelation and decision: Changed desire and motive 10. Plan 11. Opponent’s plan and main counterattack 12. Drive 13. Attack by ally 14. Apparent defeat 15. Second revelation and decision: Obsessive drive, changed desire and motive 16. Audience revelation 17. Third revelation and decision 18. Gate, gauntlet, visit to death 19. Battle 20. Self-revelation 21. Moral decision 22. New equilibrium

Search Facebook Groups to Find Reader Motivations

• I want my target audience persona to feel that I’m ________ when they read my posts and watch/listen to my content (e.g., motivating, approachable).

When a manager has a criminal record or a history of cheating investors or even just feels above the law, I stop right there. Crooks don’t suddenly sprout a sense of fiduciary duty. When a piece of evidence might or might not tag a bad guy, I use it only if it hints at other investment defects. Glamorous hype stocks are more likely to be scams, but I avoid them because they are usually overpriced and prone to raising capital constantly. Intricate corporate structures make analysis difficult, even if nothing bad is going on. To spot bad guys, look for the fraud triangle: pressure, opportunity, and rationalization. Philosopher Hannah Arendt had it right that “most evil is done by people who never make up their minds to be good or evil.” Watch for when massive option grants or hefty fees compel people to try too hard. Pride can be a dominant motive when an audience believes in someone’s magical powers. Charismatic promoters often suppress the boards of directors, auditors, and other naysayers that might prevent them from doing what they want. They cluster in industries and geographies where capital is abundantly available with little scrutiny or accountability. Lax accounting standards are also a draw. Don’t buy anything someone is pushing hard. By avoiding the bad-guy stocks—and it’s a short list—I slash the possibility of a disastrous outcome but scarcely reduce my opportunity set.

By the mid-1980s, [Stephen Jay Gould] had emerged as a major public figure, using his background as a paleontologist to dive into controversies with radical stances on the ways new species emerge and how evolutionary change comes about. His [popular history of life] college class was composed of around six hundred students who, taking it as a distributional requirement, were unlikely to become science majors. This audience proved an ideal focal group for Gould to try out his new theories and presentations. Every Tuesday and Thursday in the fall he held forth, lecturing with dramatic flourish to undergraduates who either sat rapt in the front rows or sprawled sleeping in the rear ones.

bc malcolm stood where presidents &prime ministers stood oxford union, 1964 check your sources, qualified journalists &caption this university students were the audience to a man who didn’t finish high school the irony

A platform is a raised, level surface on which people or things can stand. A platform business works in just that way: it allows users—producers and consumers of goods, services, and content— to create, communicate, and consume value through the platform. Amazon, Apple’s App Store, eBay, Airbnb, Facebook, LinkedIn, Pay- Pal, YouTube, Uber, Wikipedia, Instagram, etsy, Twitter, Snapchat, Hotel Tonight, Salesforce, Kickstarter, and Alibaba are all platform businesses. While these businesses have done many impressive things, the most relevant to us is that they have created an oppor- tunity for anyone, even those with limited means, to share their thoughts, ideas, creativity, and creations with millions of people at a low cost. Today, if you create a product or have an idea, you can sell that product or share that idea with a substantial audience quickly and cost-effectively through these platforms. Not only that, but the platforms arguably give more power to individuals than corporations since they’re so efficient at identifying ulterior motives or lack of authenticity. The communities on these platforms, many of whom are millennials, know when they’re being sold to rather than shared with, and quickly eliminate those users from their con- sciousness (a/k/a their social media feeds). Now, smaller organizations and less prosperous individuals are able to sell to or share their products, services, or content with more targeted demographics of people. That’s exactly what the modern consumer desires: a more personalized, connected experience. For example, a Brooklyn handbag designer can sell her handbags to a select group of customers through one of the multitude of fashion or shopping platforms and create an ongoing dialogue with her audience through a communication platform such as Instagram. Or an independent filmmaker from Los Angeles can create a short film using a GoPro and the editing software on their Mac and then instantly share it with countless people through one of a dozen video platforms and get direct feedback. Or an author can write a book and sell it directly from his or her website and social channels to anyone who’s excited about it. The reaction to standardization and globalization has been enabled by these platforms. Customers can get what they want, from whomever they want, whenever they want it. It’s a revised and personalized version of globalization that allows us to maintain and enhance the cultural connections that create the meaning we crave in our lives.